#Boskke
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Sky Planter: il vaso rovesciato https://www.design-miss.com/sky-planter-vaso-rovesciato/ #SkyPlanter è un vaso rovesciato per #arredare la nostra #casa o l’#ufficio, senza sacrificare gli #spazi. Grazie al suo #design #innovativo Sky Planter, realizzato dall’azienda #Boskke, consente di…
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Check out this listing I just added to my Poshmark closet: Boskke Planter Cube.
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More Research - Boskke
In order to better understand the brand values and tone of voice of some of the existing brands, I did some more research. Boskke is a family owned brand that emphasises traditional values and heritage. Their website has pictures of their son, promoting the brand as child-friendly and wholesome. They've also shared their traditional roots, posting photos of their parents, invoking nostalgia. Instead of pretending to be a sustainable brand, Boskke makes use of refreshing honesty to claim that they aren't the most sustainable but make an effort to be. In terms of design, they've made use of a sans serif typeface which is very similar to their logo. Use of neutral, earthly colours such as beige, rust and green links it to nature. The pictures have rounded edges which makes the design look softer and more calming to the eye. Overall, Boskke has a very wholesome, familial aesthetic to it.
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Term 2 Bibliography
CHS
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Web Portfolio
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Boskke
Boskke was a family business born in New Zealand. Their idea behind their brand is bringing plants into indoor spaces without taking up any floor space. The business started in 1977 with delivering local plants, pots and tiles across the country.
Their Instagram has a warm aesthetic that makes the product feel cosy and fresh within your living space. They use choses from imagery to illustration to state a point and their products.
Their actual products itself hang from the ceiling. This is shown through the website by the imagery of the mother lifting the child. This is a key aspect to the brand as it is a family business and how it has continued through generations. This image is powerful as it shows the teaching of the younger audience and the relationship you can build with your family through making your living greener.
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Bibliography
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CHS
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Pinterest. (2023, January 19). Retrieved from Pinterest : https://www.pinterest.co.uk/pin/421931058851871149/
Pinterest. (2023, January 19). Retrieved from Pinterest : https://www.pinterest.co.uk/pin/128845239331513591/
Pinterest. (2023, January 19). Retrieved from Pinterest: https://www.pinterest.co.uk/pin/774124921525216/
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This is the design I came up with that would showcase the seeds/plants that customers could get with your kits. The idea would be to give them the inspiration to use in recipes etc, a similar idea to what the Boskke brand did but with styling a home. I used the same ‘blobs’ I used on the home page ideas, I thought they would create an organic look whilst also keeping the website cohesive.
With the development of the website, we ended up choosing a rule of three with the ‘blobs’, so going back to this page I had to narrow my illustrations down to three and readjust the elements to fit. I definitely prefer this layout as it’s less complicated than the previous layout.
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CHS briefing
CHS is a medium size creative agency that is based in Christchurch. They are proud of their London style work whilst still being located outside the capital. Not only do they work with local companies they work with big world wide brands. CHS specialises in financial companies but have varied of clients who work with them.
Live brief
For this brief I have been asked to create a launch campaign for a brand. The brand is focused on sustainability and getting people to make small lifestyle changes to make a bigger difference. The brand's product focuses on growing your own produce.
The challenge this brand faces is that city dwellers find it hard to be sustainable by growing their own produce because they do not have garden spaces. The brand's solution to this are 'Grow your own greens kits' focused toward city dwellers
Possible brands to research who have similar products are: Urban plant grows Click & Grow Boskke
The product is an indoor plant kit that includes a variety of produce: veg, herbs and fruits. The brand caters to all sizes of flats making the product accessible. To make the brand more sustainable they plant a tree with every kit purchased. The brand is Eco-friendly using recycled packaging and zero-emission delivery. They have a straightforward and positive personality that is empowering and energetic.
The brands audience are Londoners that lead busy lifestyles. They listen to Spotify podcasts on the way to work, watch Netflix and amazon prime on weekends and scroll through Tik-Tok and Instagram in their spare time. They may be hesitant to purchase the kits as they may see it as an added effort or believe that they will not make a difference.
The task is to create a brand launch that shows gets Londoners living in small spaces, who may not have a lot of free time, to purchase a grow your own greens kit by showing them that they don't need extra time or space.
Deliverables:
Brand name Logo colour palette Imagery Instagram Adverts
Clues on how to approach the brief: Look at competition outside plants but still focuses on sustainability. Read the brief repeatedly. Can you unpick it? Question everything. Do your research Do something completely different.
A possible brand to look into are Liquid death, who have a unique well to sell their product: Water.
The main platform for this brand launch is Instagram. It should focus on Paid for advertising. Meta has a variety of public resources that shows you how to do this for free. There should be a range of different formats including: Feed, stories and explore. Make sure to constantly reinforce the message and repeat it. The product should also be the main focus as this is what you are trying to sell.
The outcomes are only as good as you make it. Show your ideas and don't hold back, you can take it as far as you would like.
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Boskke
The first thing you see when you open the shop page is a step-by-step guide on how to use these pots. I think it's very important to have this explanation before the customer makes a purchase, because even I was confused at first, and looking through different plants and trying to find the step-by-step instructions myself seems like a daunting task. And I think many people, especially from our target audience, find the concept of this brand confusing and will quickly leave the site if they doubt the functionality of the product.
I think their success is also due to the language they use. They sound very trustworthy because they are honest and friendly due to the fact that they initiate the user into the family history of the brand, which is very bonding.
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I have looked at Boskke and how they have created their brand identity for their eco friendly plant growing. I looked at them because i wanted to see how they presented the brand and made it look easy to look after. They have done this by making it seem family orientated through the use of imagery as well as the minimalistic appearance and layout creates a sense of simplicity and cleanliness. I don’t think this would be the right direction for this project though because I’m not sure i would catch the attention of someone who lives in London and has a busy life because its so minimalistic and subtle.
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Urban Plant Growers (Link)
“Our hydroponic technology rapidly grows massive yields in compact spaces. Don’t let their size fool you - these grow many multiples of what you can in a similar sized soil plot, all while using less water.”
Urban plant growers brand identity and notes:
- The colours used are green
- Use a minimal modern logo similarly to Boskke.
- Allows the main focal point to be on the plants.
- Uses the another light colour like white or cream.
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CHS Market Research
During our initial market research, we explored brands such as Boskke, Urban Plant Growers and Click & Grow to understand the current micro gardening market better. We wanted to create a brand that aligned with the beliefs of a large section of consumers with a strong cause that resonated with our target audience.
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Boskke research
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Boskke
12/1/23
https://boskke.co.uk
Boskke is another similar brand which I decided to research. They make planters which hang upside down which saves space and makes it easier to water. As I have seen from lots of sustainable brands their design is similistic and mainly uses white with pops of green. When designing our product I think we should stay away from this as it won't set us apart or capture anyones attention
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