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How to write outstanding blog articles the key success factors for doing so

In this article, you'll learn how to write better blog articles. Have you ever read a blog article that captivated you from start to finish and provided you with valuable insights? Writing a good blog article is an art that appeals to both readers and search engines and provides real value. It's not just about presenting interesting content, but also about the right structure, tone and presentation. In this article, you'll learn how to write better blog articles that engage readers and increase your blog's reach.  

Choosing the right niche

First, you need to be clear about what topics you want to blog about in the future and how you can add value to your readers with it. Writing blog articles can be fun, especially if you are passionate about the topic. But also make sure you choose a suitable niche, because that will determine your success later on. Choose a topic that has a high demand and in which you already have experience or previous knowledge.  

Here you will find inspiration for new articles

Finding ideas is often not that easy, so it's best to brainstorm first. That means, you write down everything that comes to your mind about a topic. Choose a niche or a topic that you know particularly well and can build up an expert status over time. My favorite way to get inspired and find new ideas is to use Pinterest. But books or YouTube videos can also be a good inspiration. It's also worth reading other blogs or magazines. In addition, Facebook groups or tweets offer a good insight into what your target group is interested in at the moment. Tools like Answer the Public and Buzzsumo also show you what is currently trending. Always keep your thoughts and ideas in writing, otherwise they can quickly disappear.  

Find a headline that arouses interest

In order to win the reader over, an exciting headline is very important. The headline should captivate the reader and encourage him to read on, it should make clear what the article is about. I think that the topic and a suitable headline should be clear even before the keyword research. The title decides whether the text is interesting enough to be read. Especially good are headlines, questions, short phrases, tips and step-by-step instructions.  

Finding the right keywords

After you have thought about the topic and a headline you should dare to do the keyword research. I recommend the tools Hypersuggest and Übersuggest. Put yourself in the position of the reader and find out under which keyword you want to rank on Google. Pay attention not only to a high search volume, but also to the competition. Often it makes more sense to fall back on long-tail keywords. One more tip: when you type a keyword into the Google search box, automatic additions often appear that can help you determine long-tail keywords. With Google Suggest you can also find out which similar keywords are used. My best tips for keyword research: How to find the right keywords (the-moneyinsider1.de)  

Structure and readability of articles

It is worth defining a rough structure of the blog article in advance. The structure of an article should include the following points: - A short or exciting introduction - Main part detailed solution of a problem - Use subheadings and paragraphs - Conclusion - summary and recommendation The plugin Yoast SEO not only helps you with keyword optimization, but also shows you with a traffic light system how good the readability of an article is. It is important to structure the text well and to choose subheadings that make the topic interesting. This way, there is a good chance that the article will not just be skimmed over.  

Find your own style

Every blogger has their own individual writing style. This gives your blog something unique and makes it special. Therefore, it is worth telling personal stories and doing storytelling. Of course, it also depends on the target group, a younger target group wants to be entertained, while an older target group expects added value in the form of good content. A personal writing style gives your articles a high recognition value. Choose a writing style that fits your target audience.    

Publish and publicize blog articles

The optimal time to publish depends on several factors. When is your target audience active? As a rule, it is worth publishing articles during the week; most people have time to read an article in the evening. Depending on the target group, it may also be that blogs are better read on the weekend. Who you want to make a blog known, use social media networks and Facebook groups. And my favorite to make blog articles known is of course Pinterest. Even if many always count it to social networks, it is strictly speaking a visual search engine that can bring the enormous amount of traffic. Next to SEO, Pinterest is my best traffic source.   Conclusion: how to write a successful blog article Creating a perfect blog article is undoubtedly a challenging task. It requires a rough plan and a first draft to make the process easier. But as time goes by, you'll notice how writing new articles becomes easier and easier. You'll become skilled at researching new content and finding inspiration for future articles. Your blog can become a powerful marketing tool that perfectly complements social media. Read the full article