#Big Innovation Centre’s Purposeful Company Taskforce

[urberemita-blog]

Podemos desfazer a privatização. E não nos custará um centavo

por WILL HUTTON

A propriedade pública está novamente na moda. 

Transferir os ativos públicos da Grã-Bretanha, bloquear, armazenar e barrá-los para a iniciativa privada e confiar apenas na regulação leve para garantir que cumpram amplamente as obrigações de administrar serviços interesse público foi sempre uma aposta arriscada. 

E essa aposta não valeu a pena. 

Pesquisas recentes mostram surpreendemente que 83% são a favor da nacionalização da água, 77% da eletricidade e do gás e 76% do transporte ferroviário. Não é só isso que representa uma queda geral na confiança nos negócios. As empresas de utilidades privatizadas são sentidas pela população em uma categoria diferente: são serviços públicos e há uma visão generalizada de que as metas de lucro exigidas pelos acionistas anularam obrigações de serviço público. 

E o público está certo. 

A Thames Water (companhia de abastecimento e tratamento de água que atende a Grande Londres), sob propriedade do capital privado, tem sido o exemplo mais flagrante, acumulando dívidas de alta velocidade, pois distribuiu dividendos excessivos aos seus acionistas através de uma holding no Luxemburgo, um movimento destinado a minimizar as obrigações fiscais do Reino Unido. Segundo dados destacados no relatório Cuttill, com as taxas de investimentos atuais, a Thames levará 357 anos para renovar a rede de água de Londres, enquanto o Japão leva 10 anos.  

Do mesmo modo, o investimento da BT na cobertura universal de banda larga de alta velocidade tem sido lento e inadequado, enquanto alguns argumentariam que o primeiro alvo dos operadores ferroviários foi um serviço de passageiros de qualidade —culminando com o escândalo mais recente da Stagecoach e Virgin escapando de seus compromissos contratuais . 

A maioria dos viajantes, lotados em trens caros, tornaram-se fãs cada vez maiores da propriedade pública. A popularidade do compromisso de Jeremy Corbyn (atual líder do Labour Party e líder da oposição na Câmara dos Comuns) com a renacionalização foi surpreendente. 

O problema na nacionalização é ser cara: pelo menos £ 170 bilhões na maioria das estimativas. É claro que o aumento proposto da dívida pública em cerca de 10% do PIB será acompanhado pelos ativos estatais de 10% do PIB, mas a contabilidade pública britânica não é tão racional. A ênfase será sobre a dívida, não sobre os ativos e, em qualquer caso, há melhores causas —despesas de infraestrutura— para aumentar os níveis da dívida pública. E uma vez que é propriedade pública, as indústrias recém-nacionalizadas voltarão a estar sujeitas aos limites do empréstimo do Tesouro. Se houver cortes de gastos, seus programas de investimento de capital serão cortados. 

O que os eleitores querem é o melhor dos dois mundos. 

Os serviços públicos são administrados como serviços públicos, mas com todo o dinamismo e autonomia de estar no setor privado, não menos do que isso também para o investimento ser vital. Parece impossível, mas propostas do Big Innovation Centre’s Purposeful Company Taskforce, mostram que existe uma maneira de reter esses objetivos aparentemente inconciliáveis —e sem gastar dinheiro.  O governo deve criar uma nova categoria de empresa —a empresa de benefícios públicos (PBC, na sigla em inglês)— que escreveria em sua constituição que seu objetivo é a prestação do benefício público ao qual a lucratividade é subordinada.

Por exemplo, o propósito de uma empresa de água seria entregar a melhor água o mais barato possível e não retirar dividendos excessivos através de um paraíso fiscal. 

O próximo passo seria estabelecer uma fundação para cada empresa de utilidade privatizada como condição para obter licença de operação, exigindo que seja incorporada como uma empresa de benefícios públicos. A participação da fundação daria ao governo o direito de nomear administradores não executivos independentes, cujo papel seria verificar se os objetivos de interesse público do PBC estão sendo cumpridos como prometido. Isso incluiria assegurar que a empresa permaneceu domiciliada no Reino Unido para fins fiscais e garante que os consumidores, os interesses sociais e público foram priorizados. 

Os diretores não executivos se envolveriam diretamente com os grupos de defesa do consumidor cujo mandato é ser uma caixa ressonante dos interesses dos consumidores, mas, no momento, são pouco mais do que lojas falantes que entregam um relatório independente a um escritório de serviços públicos a cada ano, confirmando que o interesse público está sendo correspondido. 

É importante ter um terceiro ator independente: os reguladores, por mais que tenham boas intenções, facilmente vêem o mundo do ponto de vista da indústria  regulam. Como as empresas permaneceriam de propriedade de acionistas privados, seus empréstimos não seriam classificados como dívida pública. Os acionistas que existem hoje permaneceriam acionistas, e seus direitos de voto e dividendos continuariam intactos. Portanto, não haveria a necessidade de compensá-los —em suma, de pagar £ 170 bilhões na compra dos ativos de volta. 

Na verdade, o escopo de empréstimo poderia ser usado para financiar uma onda de novos investimentos em nossos serviços públicos. Mas a obrigação da nova empresa seria para os seus usuários em primeiro lugar, e seria livre para emprestar sem qualquer restrição do Tesouro. 

Nem qualquer secretário de estado seria atraído para o funcionamento operacional das indústrias —uma das principais razões pela qual a nacionalização do estilo Clement Attlee (estadista britânico) falhou. 

Inevitavelmente, as decisões se politizam. 

O objetivo seria combinar o melhor dos setores público e privado. Se as empresas não entregarem o que prometem, deve haver um sistema bem definido de penas escalonadas, começando com o direito de processar e terminando com a tomada de todos os bens em propriedade pública se negligenciar persistentemente suas obrigações. 

Nesse último caso, o custo para o Estado será muito menor, porque o preço da ação cairá, ficando comprovado que estava operando sob condições ilegais. A Grã-Bretanha criaria uma nova classe de empresas. 

Na verdade, há a oportunidade de começar agora. 

Se Virgin e Stagecoach não puderem cumprir suas obrigações contratuais na linha East Coast, a empresa deve ser reincorporada como uma empresa de benefícios públicos. Os acionistas permaneceriam, mas o conselho recém-constituído tomaria todas as decisões de interesse do público dos usuários de transporte garantido pelos diretores independentes, os grupos de defesa do consumidor e os serviços públicos - para que o contribuinte possa confiar ou gastar seu dinheiro devidamente. 

Corbyn e John McDonnell (Labour Party) têm uma maneira de entregar o que o eleitorado quer —e ainda manter as indústrias fora do balanço público. 

O círculo pode ser quadrado. 

[jamiekturner]

Graphic design companies whose work you should check out

Graphic design companies exist in a very competitive industry.

It can be incredibly challenging to establish a name brand. However, there is hope.

Dozens of design firms around the world have managed to make themselves stand out in the crowd, gaining international prestige and becoming very productive.

These companies are making large marks on modern culture and employing many great graphic designers.

Some of the best graphic design companies

Landor

Hey

Chermayeff & Geismar & Haviv

Bravo

Studio Fnt

Re-public

ID & B

Casa Rex

DIA

Meta Design

Firstborn

House Industries

The Office of Paul Sahre

Siegel+Gale

Hugo & Marie

Big Spaceship

The Barbarian Group

Landor

They design for the future—in ways that make sense right now. They’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, they examine the implications of every brand choice, create new experiences, and open doors to opportunity.

Forty years of experience is coupled with a hungry digital drive. From start-ups to industry icons, they evolve ideas and products into lifestyle brands

Maintaining their independence means they haven’t compromised their strive for perfection. Working across disciplines to transcend the traditional boundaries of design.

Hey is a graphic design studio based in Barcelona, Spain. They specialize in brand identity, editorial design and illustration.

Triboro is the Brooklyn-based design duo of David Heasty of Texas and Stefanie Weigler of Germany. Just because they have a small team doesn’t mean you can’t make a big splash.

Chermayeff & Geismar & Haviv

Creators of many of the world’s most iconic and enduring brands, Chermayeff & Geismar & Haviv is an independent New York-based graphic design firm specializing in the development of trademarks and identity programs.

Bond brings together talent from different fields to create cross-disciplinary solutions for brands.

Their team includes graphic, spatial, and strategic designers, producers, digital developers, copywriters and artisans.

Their working model is agile and designer-driven. They have studios in Helsinki, Dubai, London and Tallinn.

After 8 years, they are still your favorite friendly neighborhood branding studio, now with marketing capabilities and so much more!

Fable specializes in concept-driven ideas through brand identity, art direction, wayfinding, editorial, packaging, publishing and digital design.

It’s no surprise they have recently won the prestigious British Design & Art Direction Award, especially given how mesmerizing their colorful, geometric and pattern based designs are!

Studio fnt is a Seoul based graphic design studio that works on prints, identities, interactive/digital media and more.

It collects fragmented and straying thoughts, and then organizes and transforms them into relevant forms.

Bedow began out of desperation. In 2004 designer Perniclaw Bedow was out of work and decided his only choice was to start his own company.

They wanted to start something different from the norm. Since 2004, Bedow has paved their own way.

Re-public has been creating cross-platform design solutions since 1999.

Their work connects many dots on the map, including Mexico, Copenhagen and China, and their trophy shelf is full of awards from Red Dot Design, the Creative Circle Awards, the German Design Awards, Kolla! and Årets Bedste Bogarbejde.

A Tokyo-based design firm, Eat Creative specializes in branding, web design, print and content creation.

With more than 10 years of experience in the Japanese marketplace, they’re no stranger to the importance of adapting to different cultural points of view, especially when introducing a Western brand.

ID&B is based in Cape Town, South Africa. Since inception in 2007 our outlook, experience and portfolio has been global and we have worked for companies in the USA, Canada, China, the UK, The Netherlands, Belgium, the Middle East and Africa.

Brandient is a mobile taskforce of multidisciplinary experts specialized in brand innovation on emerging markets and industries.

Casa Rex is a São Paulo-based, design firm that’s received accolades from all the heavy-hitters—Communication Arts, Core77, Good, HOW and many more. Headed by Gustavo Piqueira (who’s won 200+ international design awards, himself), the firm has mastered everything from typefaces and homeware to environmental projects and cutting-edge branding.

For more than 25 years, this Western Australian boutique studio has proven that size doesn’t always matter. Recipients of numerous Creativity International awards (along with quite a few more), Dessein is regularly recognized for their work in branding, print and packaging design.

DIA is all about dissolving egos to focus on business goals. They push to put aside personal interests and look at the big picture, They also specialize in flexible designs: ones with can change shape and color, and that have a lasting and positive impact on any given business.

Meta Design

MetaDesign is an international design consultancy founded by Erik Spiekermann. Uli Mayer-Johanssen and Hans Ch. Krüger in Berlin in 1979.

Its San Francisco office was established in 1992 around Bill Hill and Terry Irwin, and the company, a member of Publicis Communications, now also has branches across three continents.

Firstborn

Firstborn is a creative agency headquartered in New York. Founded in 1997, it focuses on delivering a wide range of digital services for big-fish clients such as L’Oréal, Mountain Dew, Bloomberg, Jet and Supercell.

House Industries

Founded in 1993 by Andy Cruz and Rich Roat, House Industries is a foundry and design studio based in Delaware. With one foot in physical design and one in digital, its offering centres around traditional skills in drawing, painting, and lettering.

The Office of Paul Sahre

The Office of Paul Sahre is a design consultancy based in New York City, launched in 1997 by the eponymous designer, who purposely abstains from specialisation in favour of a problem solving approach that can take any form or function. One famous example was a monster truck-style hearse built for the band They Might Be Giants.

Siegel+Gale

Great brands are simple ones. The most powerful live at the intersection of clarity and surprise. By embracing simplicity, they attract the right people and drive business results. Cutting through the clutter, they’re impossible to ignore.

Hugo & Marie

Hugo & Marie is a multi-disciplinary creative studio and artist representation firm based in Brooklyn. Founded in 2008 by Mario Hugo and Jennifer Marie Gonzalez, it says it aims to “interweaves the values of its founders and artists with the character of its clients”, which include famous names such as Stella McCartney, Lorde, Coldplay and Rihanna.

You want to see more graphic design companies? Keep scrolling.

Big Spaceship

Founded in 2000, Big Spaceship is a Brooklyn-based design studio that provides a mix of product design, brand communications and content to its clients, who include Converse, Dannon, Google, Hasbro, Nestle-Purina and Samsung.

The Barbarian Group

The Barbarian Group is an interactive design studio originally founded in Boston in 2001, but currently headquartered in New York City. Its most celebrated projects to date include the Subservient Chicken for Burger King, AnyFilms for Samsung, and the Beer Cannon for Milwaukee’s Best. Since 2009, it’s been owned by Cheil Worldwide.

Starting Your Own Graphic Design Business

If you have been working in graphic design for a number of years, you probably have a strong portfolio of work. You might have even won some awards or advanced to the most senior graphic design position in your current design firm.

It’s not unusual to feel like you want to be your own boss, choose your own projects, and make the big decisions that you can’t in the position you are at right now. Maybe the time has come to either go freelance or maybe even set up a graphic design company of your very own.

Are You Motivated Enough?

If you want to start your own graphic design studio, you need to be very motivated. Any degree of Hesitancy, indecisiveness, or any lack of commitment will end in aggravation, frustration and finally failure.

Starting a graphic design firm is the easiest part of this process. Maintaining it is the hard part. You need to keep up your initial enthusiasm and momentum as you go along and the thrill of setting out on your own wears off.

Think carefully before you make this leap. You’ll quickly find yourself juggling the demands of existing clients, cash flow, staffing problems, and trying to find new clients. It is not easy—but know that it can be very rewarding on almost every level.

Evaluate Your Graphic Design Skills

Be honest about your skills with yourself. What graphic design services can you really provide your clients? Your graphic design studio will be asked to provide a number of different services, which will determine staffing as well as the allocation of other resources.

Many graphic designers are expected to be able to create many products, including:

Logos and branding

Business cards

Website design

Design for social media

Design for animation

Stationary

Print design, such as books, brochures, and flyers

Typography design

Packaging design

Print advertisements

Restaurant Menus

Infographics

If you don’t have the skill to create these products, you need to have contacts who can. You can even sub-contract the work, though keep in mind that can get expensive.

Continue Developing Your Skills

If you do have issues creating some of the products on the list above, be sure to keep developing your skills. Even if you have no issue, you should continue refining your craft and studying new techniques, technologies, and trends!

Decide on Your Ultimate Goal

What makes your graphic design company unique? How will you measure its success? Where are you now and where do you want to go? In three years, how do you want the graphic design studio to look?

Finances are major concerns for many who are setting off on their own. Try not to poach clients from your previous employer. This will create tensions and get you a bad reputation in the design industry.

For recent graduates, you can actually find a number of government-backed schemes meant to help you establish your own business. The eligibility criteria varies, so do your research before you apply.

Identify Your Target Market

As much as you might want to provide everyone with everything they need in terms of graphic design, you can’t. Focus on a particular segment of the market. Provide the best service that can be found in the niche and you are likely to find success.

Note that, while sub-contracting commission can be profitable, liaising between clients and contractors is time-consuming and full of challenges. Try to ID and profile your ideal client. Who are they? Where are they?

What services do they need and want? What is their likely budget? These things are very important. Know your client’s expectations and aspirations so you can provide them with great service, netting yourself a repeat customer.

Ending thoughts on these graphic design companies

Graphic design companies have an almost unlimited opportunity for growth in the modern world. There are plenty of employment opportunities to be found with them—or for them, if you are looking to build up your own graphic design studio.

If you enjoyed reading this article about graphic design companies, you should read these as well:

Graphic Design Resume: Best Practices and 51 Exampless

Graphic Design Jobs: How to Get the Ones You Want

Graphic Design Interview Questions You Should Know Answers To

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