#Best meal planner app 2015
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Best meal planner app 2015
#BEST MEAL PLANNER APP 2015 HOW TO#
#BEST MEAL PLANNER APP 2015 ANDROID#
There are tons of apps to help organize your recipes, build grocery. Mealime automatically generates a new meal plan and a grocery list that you will need for the week. Planning your meals in advance is a great way to make great food without breaking the bank and enjoy your time in the kitchen. I think it would come the closest to looking like a paper planner while still being digital. TeuxDeux So this tool might not be quite as popular as the other two, but it really should be. This app enables a minimal-waste meal planner to cook what we want to eat without wasting food. Im not aware of way to clone tasks/projects. Choose any of the above to start laying out healthy and delicious meals that will fill your week with tasty foods. You can easily prepare meals with step-by-step cooking instructions without any fuss. You can also scale up any of the recipes so that. Additionally, because you are in control of the ingredients, you can substitute based on your preferences and budget. They can help you find interesting recipes, organize your grocery list, and use leftovers from the night before. A typical serving at a meal kit company can cost anywhere from 8 to 15 whereas a typical serving of one of our meals costs 3 to 8 (depending on the meal and where you shop). If you’re trying to eat healthier and reduce the stress around your meals, meal planning apps are a great place to start.
#BEST MEAL PLANNER APP 2015 ANDROID#
Get the app here: iOS, Android Final Thoughts Unlike the other meal planning apps, Evernote Food understands that you won’t find yourself cooking 365 days a year, so the integration of restaurants is a great way of ensuring you can eat out with friends and family and still keep your healthy eating habits on track. what the health meal planner On-demand help from friendly experts Thousands of personalized recipes daily Printable menus and shopping lists Groceries.
#BEST MEAL PLANNER APP 2015 HOW TO#
it for a while as I mulled over how to do it the best way for our family. Because of this, Evernote created Evernote Food, which allows you to not only collect recipes, but also pictures of some of the food you encounter, to save and create those meals in your own home. We rarely use a recipe and hardly ever followed my plan, so I had to come up. However, it’s easier to have an application geared toward such a feat, rather than working around one not specified for it. This app is considered one of the best food and recipes apps for the iOS. MealBoard is fully customizable.Evernote, the largely popular note-taking application, would be a good application for those looking to plan meals. All in one app! This app is a good tool for those who want to manage their home resources efficiently. This meal planning app is designed for storing your recipes, creating meal plans and grocery lists, and keeping track of pantry inventory.
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Cheap Day Trip From Dublin: A Day in Howth
By: Alicia Nicholas
While the bustling city of Dublin is a fantastic travel destination, ranking high on lists of “Best Places to Visit” all over the world, there’s something to be said for venturing out of the city to experience the traditional charm and gorgeous landscapes that the country of Ireland is famous for. During my first month living in Dublin, it’s these day trips I’ve taken outside the city that have been the most memorable experiences; however, as a university student, I also understand the importance of sticking to a budget. This is a problem that many young travelers struggle with, which is why I want to share a how-to guide for the cheapest day trip I’ve taken so far, which also happens to be my favorite: a day in Howth--a charming seaside fishing village. In the following post, I’ll share affordable things to do and places to eat before finishing off with some tips on how to get from Dublin to Howth.
Things To Do
Hike the Cliffs: Howth us well-known for its hiking trails. There are 4 different hiking loops: the Lower Cliff Loop, the Tramline Loop, the Black Linn Loop, and the Bog of the Frogs Loop (in order from shortest to longest). All 4 loops conveniently depart from the Howth Station and will bring you to the top of cliffs with views of Lambay Island and Ireland’s Eye as well as to views of Baily Lighthouse (pictured above). All 4 loops are can be hiked without too much difficulty and are well-marked. Just be sure to bring good walking shoes, a rain jacket, water, and a snack. You’ll be stunned by this hiking near Dublin!
Walk the Piers: There are two piers surrounding Howth Harbour: the West Pier and the East Pier. The West Pier is lined with restaurants and shops, while the East pier leads to the Howth Harbour Lighthouse (pictured above). This is my favorite place in Howth to take a relaxing stroll. Keep an eye on the harbor--you may spot seals playing!
Take a Boat Ride to Ireland’s Eye: Experience an even more remote get-away on Ireland’s Eye--a small, uninhabited island just a 15-minute boat ride off the coast of Howth. Here you can explore the ruins of The Church of the Three Sons of Nessan, Martello Tower (pictured above), and the rock formation known as “The Stack,” which is home to many colonies of seabirds, including puffins. There are also small beaches around the island where you can relax and swim while watching the seals swim around the island.
Two companies offer boat rides to Ireland’s Eye: Ireland’s Eye Ferries & Island Ferries. A round-trip boat ride from either company costs €15. Ireland’s Eye Ferries also offers a boat ride around the island for only €10. Boats from both companies depart from Howth’s West Pier.
Explore Howth Castle & Gardens: Located just a 10-minute walk from Howth Station is Howth Castle (picture 1 above). The castle is unique in that it has been the private residence of the Gaisford-St Lawrence family for over 800 years. While tours of the home can be arranged in advance, the gates to the surrounding property are always kept open during the day. Visitors are free to view the castle from the outside and explore the castle gardens. The garden is unique in that it’s filled with exotic-looking plants that appear to be growing freely throughout the garden. It’s most famous for its beautiful rhododendrons (picture 2 above) that bloom each May and June. Within the property, there is also a path leading up to a cliff with great views of the water, Howth, and Dublin (picture 3 above).
Explore the Ruins of St. Mary’s Abby: St. Mary’s Abby is just a short walk up the hill in the center of town. Simply walk up Abbey Street and follow the stone steps to the right of Abbey Tavern. The ruins are beautiful to walk through and the position on the hill provides a nice view of the town and harbor below.
Visit the National Transportation Museum: See an interesting collection of historical vehicles including cars, trucks, trams, fire trucks, military vehicles, and so much more dating back to the years 1883-1984. Admission is only €3.
Where to Eat
Although Howth Harbour is lined with pricey seafood restaurants, there are also affordable meals available if you know where to look.
Howth Market: In addition to its permanent storefronts, the outdoor market comes alive with up to 25 market stalls selling a variety of food from all around the world; from Mexican burritos, traditional Hungarian, and Chinese noodles for the meal and cupcakes or churros for dessert. Whatever you’re craving, this marketing is sure to have something to satisfy it, and likely for less than €10. In addition to food vendors, there are plenty of stalls selling produce, baked goods, jewelry, and gifts that are fun to peruse.
The market is open from 09:00-18:00 on Saturdays, Sundays, and bank holidays year-round. It’s located just across the street from the Howth DART station.
Beshoff Bros: Beshoff Bros is well-known for its fish and chips meals and provide several meal options for under €10 as well. For example, their fresh Atlantic Hake served with fresh potato chips, tartar sauce, a lemon wedge, and a drink is only €7,95.
How To Get There
Now that you’re no doubt inspired to visit Howth, here are the two most affordable options on how to get there.
DART Train: This is the cheapest way to get from Dublin to Howth. With a LEAP card, the DART costs on €2,40 each way. For shorter term visitors, an Adult Day Return ticket costs €6,25 and covers both your departure and return rides. Tickets can be purchased in advance on or on the day of travel at the station. The closest stations to the city center with service to Howth are Dublin Connolly, Dublin Pearse, and Tara Street. The station in the center of Howth is Howth Station--be sure to get off here and not the similarly named Howth Junction! The DART is also the quickest way to get from Dublin to Howth, taking approximately 26 minutes.
The DART running hours and departure/arrival times vary by the day. Useful resources for this information is the Irish Rail online Journey Planner and the Irish Rail official app.
Dublin Bus: The second cheapest way to get from Dublin to Howth is by taking either the 31 or 31a bus. With a LEAP card, the bus will cost €2,50 each way. Without a LEAP card, visitors may travel these routes for €3,30 each way. With this option, you must pay the driver upon boarding the bus. Make sure that you have exact change to pay the fare as bus drivers can’t get change for Euro notes. Keep in mind that the travel time for buses is much more variable and often longer than the DART due to traffic and more frequent stops.
And now you’re prepared for a day in Howth! You’re one step closer to doing Dublin on a Budget with this cheap day trip from Dublin. If you enjoyed this post, please share and comment below any additional questions you have about Howth, any topics you’d like to see covered in future posts, and any reviews you have once you’ve made your own trip to Howth. Until then, have a good trip!
Picture Credits (in order of appearance):
https://en.wikipedia.org/wiki/Howth
https://www.activeme.ie/guides/howth-circle-loop-walk/
my photo
https://www.sidewalksafari.com/2016/07/irelands-eye-island.html
https://www.adventurous-travels.com/posts/wild-rhododendron-gardens-in-howth-ireland
https://www.adventurous-travels.com/posts/wild-rhododendron-gardens-in-howth-ireland
https://www.adventurous-travels.com/posts/wild-rhododendron-gardens-in-howth-ireland
https://www.irelandhighlights.com/info/st-marys-abbey-howth/
https://www.facebook.com/nationaltransportmuseumofireland/
https://www.pack-your-passport.com/2015/03/day-trip-to-howth-dublin.html
https://soulseaker.com/2016/09/06/looking-back-dublin-day-5-part-3-in-pictures-howth/
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A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
from FEED 9 MARKETING https://ift.tt/2PmDiAr
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Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
Open In New Tab >
Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
https://ift.tt/2PmDiAr
0 notes
Text
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing
Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.
Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.
Four Hours of Learning, Questions and Discussion
A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.
Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”
How 412FoodRescue Helps Pittsburghers
412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.
Their business model is simple, yet so effective.
They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area. Think of it as Uber for browning bananas! Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.
Optimizing Your Site to Find Volunteers
We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.
Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.
After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.
It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.
As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.
Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.
Reaching a Larger Audience with Google Grants
Next up was paid search.
The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.
With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.
Get Free Advertising For Your Nonprofit with Google Grants
By: Heather Post Published: June 1, 2017
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Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.
The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.
To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.
Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.
Seeing the Big Picture with Google Analytics
We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.
The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks. We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.
From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.
The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.
Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.
Applying These Tactics to Your Nonprofit
Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.
As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “
“We learned so much from our session and also learned that there is so much more to sink our teeth into. “
Leah Lizarondo CEO & Co-Founder, 412FoodRescue
Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.
Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.
Below are a few quick wins that you can apply to up your digital marketing:
Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.
Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.
Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.
Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.
Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.
Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!
Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.
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