#BeKonstructive

[clairebenblog]

Brisbane Digital Marketing Services| BeKonstructive Marketing

BeKonstructive offer digital marketing strategy, to help you determine which digital channels your brand should have a presence on, and how to market your products or services on each channel. We help you plot your customer journey, from brand awareness campaigns through to PPC campaigns to designed to directly drive sales.

[ameliasmith0501]

5 Effective Content Strategy Examples and How to Create One for Your Business in Brisbane

Creating a content strategy might sound complicated, but it’s simpler than you think when broken into steps. Here are five content strategy examples, plus tips on how you can create your strategy effectively. If you’re in content marketing Brisbane, this guide is especially helpful for local businesses looking to stand out.

1. Blogging for SEO

Many businesses use blogs to rank higher on search engines. By creating helpful and relevant blog posts with keywords like “best cafes in Brisbane,” you attract readers searching for specific answers. This not only drives traffic but also builds authority in your niche.

How to implement:

Research keywords relevant to your audience.

Post consistently, focusing on valuable, shareable content.

2. Social Media Campaigns

Platforms like Instagram or Facebook are great for connecting with your audience. For example, a Brisbane-based café might run a campaign showcasing behind-the-scenes stories about local coffee growers.

How to implement:

Identify your target audience’s preferred platform.

Plan engaging posts like polls, reels, or customer stories.

3. Video Tutorials or Reviews

Video content is booming. A business offering renovation services in Brisbane, for instance, could share tutorials on home improvement tips.

How to implement:

Choose a topic that solves your audience’s problem.

Keep videos short, informative, and visually appealing.

4. Email Newsletters

Emails are a personal way to stay in touch with customers. For instance, a Brisbane gym could send weekly workout tips or meal plans to its subscribers.

How to implement:

Offer an incentive (like a free guide) for sign-ups.

Ensure your emails provide real value and avoid being too promotional.

5. Case Studies or Customer Stories

People love real-life success stories. For example, a digital marketing agency in Brisbane could showcase how it helped a local bakery boost sales through content marketing Brisbane strategies.

How to implement:

Ask for permission to share customer stories.

Highlight specific problems, solutions, and results.

How to Create Your Content Strategy

Set Goals: Know whether you’re aiming for brand awareness, leads, or customer retention.

Read and discover more about Content Marketing Brisbane.

[elaratf]

The Content Marketing Funnel: Creating Content for Every Stage of the Buyer’s Journey

The buyer’s journey is a crucial concept in content marketing, encompassing distinct stages from problem recognition to the final purchasing decision. Understanding these stages allows you to create targeted content that guides potential customers seamlessly through the decision-making process.

This article explores how to develop content tailored to each phase of the buyer’s journey, using the example of someone purchasing a television to illustrate key points.

Understanding the Buyer’s Journey

At the beginning of the buyer’s journey, individuals identify a problem or need and start seeking solutions. This initial phase is driven by information gathering and subconscious prioritisation of factors like price, quality, and ethical considerations. For example, when someone decides to buy a new television, they might initially focus on general research about TV types, screen sizes, and resolutions. They seek content that educates them about their options without immediately pushing a specific product.

During this phase, long-form articles, blog posts, and informational videos that outline various solutions to their problem are highly effective. This content should be educational and focus on the broader category rather than pushing a specific product. For instance, an article titled “How to Choose the Perfect TV for Your Home” can provide value without being overly sales-driven.

Read the full article to know more about The Content Marketing Funnel: Creating Content for Every Stage of the Buyer’s Journey

[petersmith1998]

Copywriting Services in Brisbane - BeKonstructive Marketing

Looking for skilled copywriters to help take your brand to the next level? Look no further than our team of experienced Brisbane copywriters. With years of experience crafting compelling content for a wide range of industries, our team has the expertise to help you connect with your audience and achieve your marketing goals. So if you're looking for top-notch copywriting services in Brisbane, look no further. Call now at 0413844190 for copywriting services Brisbane.

[stacyphilip]

What skills should a copywriter have?

One of the most common content marketing misconceptions that I see all the time is the idea that anyone can write copy. This is false.

Anyone can write.

But not everyone can write copy.

And anyone who thinks that writing and copywriting are the same thing… well, they’re wrong.

In this article I’m going to share some of the skills that a great copywriter needs. Skills that are required to turn ‘writing’ into ‘copy’, and skills that set a human copywriter apart from an AI copywriter — because these are the skills that an AI writing tool is never going to be able to emulate.

Skills Every Copywriting Needs:

A copywriter should have a diverse skill set. Obviously, they should be a good writer and an excellent communicator.

But they should also be a storyteller. They should be able to take the reader on a journey, subtly addressing their pain points while leading them towards purchasing a product or making an enquiry — all without the audience even knowing it.

A digital copywriter (someone who writes copy for digital formats like blog articles, social media, email marketing etc.) should also have a solid understanding of Search Engine Optimisation (SEO). While their SEO knowledge should be well-rounded, they should be very good with on-page SEO techniques. They should also know how to do keyword research to ensure that they are targeting search terms that have good levels of search traffic.

As a copywriter is creating text and content for marketing purposes, they should also have some background knowledge of marketing. While they don’t need to be able to write a marketing strategy from start to finish, they should be comfortable with concepts like:

target audiences

buyer personas

market and competitor research

user/customer behaviour

calls to action

consumer psychology

and more

This background knowledge in marketing is what turns ‘writing’ into ‘copy’. More than just writing factual information about a product, they are directly addressing the reader’s wants and needs. They are writing persuasively, to convince the reader that they want or need the product.

They want to make the reader feel emotion — be that joy, anger, sadness, frustration, happiness or even just FOMO — and then use that emotion as motivation to purchase the product or service that they are writing about.

The final skill set that a great copywriter will possess is the ability to write in a brand’s ‘tone’. Whether the brand they are working for is professional, casual, technical, bright and bubbly, cheeky, impactful or organic — the writer needs to know how to use language and sentence structures that align with the characteristics of those tone of voice requirements.

Read full article to know more about Copywriter

[jackwhiteaustralia]

Top 11 SEO Tips

Yes-EO: 11 SEO Tips for Writing Google-Friendly Content

Google is a fickle beast that can change its mind at a second’s notice. Keeping on top of every little itty bitty factor that is taken into consideration when determining where your page is going to sit on SERP pages can be an exhausting expedition.

But never fear! I have listed eleven basic SEO tips below for you — these are elements that never really change and they are all pretty much to do with usability. Because if there is one thing that you take away from SEO it is that all of Google’s ‘criteria’ have been developed to make the user experience of your website better.

Before we jump into the tips though, I want to discuss why it’s important to optimise your website content, and the benefits of doing so.

Why is it important to optimise your website content?

In the rapidly evolving online landscape, the importance of optimising website content cannot be overstated. It’s more than just making your website look appealing; it’s about making it function efficiently and effectively to attract, engage, and convert visitors. Here’s why optimising your content is essential, especially in the Brisbane market.

Read the full article to know more about Top 11 SEO Tips.

#seoconsultantbrisbane #seobrisbane #BeKonstructive

[waltersmith]

Digital Marketing Tips for Brisbane Businesses

With so much to do in your business, it can be hard to figure out how digital marketing can help your business without adding too much extra work to your already overflowing plate. Which is why we’re sharing a few digital marketing tips for Brisbane businesses.

As a Brissy business ourselves, we know how daunting it can be to try and find your place amongst all of the online noise. We might come from a small corner of the world, but we have the skills, knowledge and quality to make a big impact – if only we can figure out how to get our message in front of the right people.

Digital marketing can be a big help with that – it is a cheaper, easier and faster vessel than traditional marketing methods. The term ‘digital marketing’ is a catch-all term that covers everything from content marketing, paid ads, SEO, social media, websites, email marketing and community management.

Read the full article to know more about Digital Marketing Brisbane .

[avablogger]

Brisbane Copywriting Services

Website and Blog Copywriting Website pages and copy can be a struggle – your website is the official landing page for your brand, and everything on it should be perfect. Your website copy should be neat, clean, and capture your brand tone perfectly in order to show your customers exactly what you have to offer. At BeKonstructive Marketing, all of our copywriters are also trained in SEO, which means that they understand how to write copy that will perform well in Google and other search engines. Writing consistent blogs helps to improve your SEO scores, and is a great way to keep your customers updated on what your business is up to. We also write back link articles (your content for other websites) to boost those SEO scores and increase your brand awareness. We work with you to make your website a central hub to tell your customers who you are and what you do. Read the complete article to know more about Copy writing services Brisbane.

[willtay]

What are the top reasons for poor rankings on Google?

Poor Google rankings can be a frustrating challenge, but here are some common reasons why it happens — and how a qualified SEO consultant in Brisbane can help address them:

Content Issues: Websites with thin or unhelpful content struggle to rank well. Quality, relevant content is key for engaging visitors and improving ranking. An SEO consultant can help craft valuable content that resonates with your audience.

Keyword Problems: Either overloading keywords or barely using them can hinder SEO performance. A balanced, natural use of keywords improves visibility and helps rankings.

User Experience (UX): A site that’s slow or tough to navigate can turn visitors away, hurting rankings. An SEO expert can identify UX issues, optimizing site speed and design to enhance engagement.

Weak Backlinks: Quality backlinks from trusted sources help boost rankings, but low-quality links can have the opposite effect. An SEO consultant can assist with building a strong link profile.

Learn all the insights in the full article on Seo Consultant Brisbane.

[clairebenblog]

The Role of Google Business Profile in Improving Your Local Search Rankings

For any business, being visible in local search results can make a significant difference to your success. One of the most powerful tools available to help with this is Google Business Profile (GBP). By creating and maintaining a GBP, you can improve your local search rankings, increase foot traffic to your physical location, and enhance your online presence.

[katherinemathew]

Boost Your Business with Tailored Content Marketing Services by BeKonstructive

At BeKonstructive Marketing, we understand the power of effective content marketing in driving engagement and conversions. Our comprehensive content marketing packages are designed to meet your business needs and help you connect with your audience. Whether you're looking for strategy development, content creation, or distribution, we’ve got you covered.

Get in touch today to learn more about our content marketing packages and pricing! Visit us at bekonstructivemarketing.com.au/brisbane-content-marketing-2/ or reach out via:

Phone: 0413 844 190

Email: bek@bekonstructive.com.au

[jackwhiteaustralia]

SEO Copywriting

Tips for SEO Copywriting

Ranking high on Google search results pages can be a struggle as you look for the the reason why your website is hidden on page twenty instead of page one. Quite often, this is due to poor SEO copywriting — failing to factor in exactly what Google and readers are looking for in a quality, relevant webpage.

And since a good ranking is essential to your business’s online success, understanding and mastering SEO copywriting is a vital step to the process.

What is SEO copywriting?

Well, if copywriting is using words to describe and promote an idea, product, or service, then SEO (Search Engine Optimisation) copywriting is enriching those words with elements that benefit its standing in Google’s ranking algorithms. By utilising a range of relevant factors, your piece of content will have a much better chance of shooting up those rankings.

It you want to dive deeper into this topic, then check out our Top 11 SEO Tips.

Thankfully, understanding the basics of SEO copywriting is stress-free and can get you moving towards more traffic, more conversion rates, and the satisfaction of owning a website with high quality user experience. And don’t fret over wrapping your head around technical jargon that leaves you feeling confused. Even small, easy-to-grasp changes to your website’s copy can make a big difference.

Read the full article to know more about SEO Copywriting.

#BrisbaneSEOAgency #seobrisbane #BeKonstructive #seobrisbanebrisbane

[waltersmith]

The Importance of SEO Copywriting Services

It still shocks me how many SEO providers are selling a product or solution that does not include any SEO copywriting services.

SEO copywriting is THE most important element of an SEO service. To skip it out is blasphemy and also a pretty clear indication that your SEO provider is planning on skipping a few crucial steps in the SEO process. I’ve written about SEO red flags previously, where I outlined some of the key indicators that the company you’re using for your SEO services might be a bit dodgy. And a lack of new, fresh copy being added to your website on a monthly basis was one of the top items on my list! In this article I’m going to delve into the reasons that copywriting is so important when it comes to your SEO campaign, and then I’m also going to share a few case studies of clients where we’ve relied almost entirely on copy to get page one rankings.

Read the full article to know more about Content Marketing Brisbane.

[avablogger]

Strategic website copywriting isn’t just about sitting down, picking a topic, and writing a blog. Even without factoring in the additional step of SEO copywriting, there are many reasons why you need to have a proper think about the strategy behind your copy before you even start tapping away at the keyboard.

[clairebenblog]

How Much Promotional Content is Too Much?

Posting promotional content is a good strategy to engage with audiences. However, bombarding a platform used for entertainment and social connection will not achieve the results you are looking for.

Social media presents the opportunity for organisations to build meaningful relationships to their audiences by following the 80/20 content rule. This guideline ensures that 20 percent of the content focuses on promoting their image and brand, with the remaining 80 percent dedicated to creating interesting, entertaining content that encourages interaction and discussion.

The 80/20 content rule boosts engagement through thought-provoking interactive strategies, recreating and reposting popular content, as well as building an audience for a brand’s promotional materials and endeavours.

Stand out with entertaining, interesting content

Audiences will not remember catchy slogans and detailed sales pitches; they will remember how the brand experience made them feel. The 80/20 content rule focuses on curating this experience with the business through entertaining, interesting content. The audience can be encouraged to engage on the brand’s channels with interactive elements like social media polls, response boxes, and comments sections to ask thought-provoking or personal questions.

This inspires engagement by facilitating user conversations around or with the organisation. As a result, the strategy leads to future conversions as this positive interaction will ensure they recall the brand first when in need of its services.

Social media’s abundance of content and trends can be leveraged to boost engagement and build audiences. This can be achieved by reposting or recreating relevant trends, memes, and quotes. The brand can also generate its own shareable content that audiences themselves can easily repost to their own networks.

The strategy is centred on personalising the organisation by communicating their values through an entertaining, relatable way. Commenting on or sharing content from relevant influencers can also be used to improve visibility by attracting and connecting with their audience bases. On social media, brands should follow in the footsteps of successful content creators with similar ideals and learn what content they have used to establish and engage their audiences. Partnering with a social media agency in Brisbane can also provide the expertise needed to create engaging and interactive elements. As a result of posting interesting, social content 80 percent of the time, the organisation has built a reliable, engaged audience to share promotional content with.

Read the full article to know more about content marketing services.

[ameliasmith0501]

Top Digital Marketing Brisbane Services| BeKonstructive Marketing

BeKonstructive offer digital marketing strategy, to help you determine which digital channels your brand should have a presence on, and how to market your products or services on each channel. We help you plot your customer journey, from brand awareness campaigns through to PPC campaigns to designed to directly drive sales.

https://bekonstructivemarketing.com.au/digital-marketing/