#BarkleyOKRP
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compellingselling · 1 month ago
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Not the first reality show spoof, but possibly the best yet
Metro by T-Mobile has 5 episodes of a spot-on reality show spoof. The lighting, camera angles, casting, and editing are perfect.
They had to invest more time and money to get over seven minutes of content rather than one minute's worth, but it looks like the gamble is paying off.
The 5 episodes are averaging a million views each and they're getting some free buzz on social. But they also get commercials that work on their own to share with a mass audience.
Full playlist here. 60-second spot here (well, a 68-second cut)
Agency: BarkleyOKRP, Kansas City. Director: Jason Woliner. Via: Muse by Clio.
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