#BBCbrief

[sarahjaneanimation]

Week 24 Summary

BBC Brief Week

This week we spent a day working on ideas and figuring out what news story we wanted to use. Another two days were then spent creating assets, research, more ideas and building a presentation in preparation for Friday. The last day we refined the presentation and practised as a group before finally presenting to the board of judges.

[benjmeadows-blog]

BBC NEURODIVERSITY BRIEF // Yesterday we where briefed on a new group project. The brief was set by the BBC and presented to us by the senior designer of CAPE who is neurodiverse herself and Sean from the BBC. The main challenge of the brief is to lock on to the challenge of a neurodiverse person going to a gig in Manchester, taking into account the challenges they might face and what are the solutions to the circumvent issues. Each team will be given a trait of the neurodiverse to concentrate on, my team being assigned sensory/shock/overload. The presentation on neurodiversity offered a great insight into the world of the people effected by cognitive issues that may not be immediately noticeable to other people and included a VR day in the life of a neurodiverse person in the work place. A main couple of interesting points I took away where the difference in medical and social definitions and ways of supporting neurodiverse people and also the idea that although they encounter many challenges they bring lots of benefits with them, whether that be a new way of seeing the world or a specific quality or niche they work well in. I can't wait to get stuck into the brief in more depth with my team and see what ideas we can come up with!

[sarahjaneanimation]

Presentation: We all presented a couple of slides each, mainly the ones we had worked on. I presented the mood board slide as I had created it. I really enjoyed the presentation as we were well rehearsed and I felt it helped my confidence.

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Animatic created by one of our team.

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Storyboard created by our illustration team member.

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Style frames created by another team member.

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Looking at relatable illustrations with the same humour and style as ours, this was an example that I found relating to an distinct topic. I liked the style of the design and the more toned down colours which I think relate to our own designs for colour and simplicity in design.

[sarahjaneanimation]

Researching foley and how it’s done.

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Researching into sound effects for our narrative.

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Video from article on Jurassic World.

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My team wanted me to look into dinosaur sounds for reference and how they were made.

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Assest and character concept that were included in the mood board within the presentation.

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Mood Board focusing in on British items and stereotypical British things. Also researched some anthropomorphic characters to relate to our narrative.

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Images that are from the article, but we want to focus our animation on.

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This is the article we are using for our project.

[sarahjaneanimation]

BBC Briefing

Lecture of BBC:

Social and digital video.

Reach younger audiences - mobile phones, Facebook, Instagram, Twitter, BBC website.

Punchy.

Work on mute.

Mobile first.

Facebook - lower demographic (25-34).

Website - not as low demographic.

Instagram - just started using platform.

Twitter - just started using it.

Females engage more on posts 80% women to 19% men.

Females react with love/wow/sad.

Males react with shock/annoy/laugh.

Times of day: peak - lunch, start of the day (a tad lower).

Audience retention 20 sec then dips.

Baby videos females.

Adventure videos males.

Countdown holds audience retention.

Pitch to international audience.

Need to project: emotion/wow/important/reveal/entertain/inspire/people stories.

Have an impact.

BBC webpage - explainers.

Guardian web use illustrations.

Current affairs.

Idea from anywhere.

Small screen - text large.

16:9 TV.

1:1 App.

9:16 Mobile.

Keep content mid frame

Mov files.

Pro Resolution.