#BBA in Media Management

[scmcpune]

Top Trends in Branding and Advertising You’ll Study in a BBA Program

Branding and advertising have always been dynamic fields, constantly evolving to keep up with the changing tastes and preferences of consumers. Hence, when pursuing a BBA in media management, you’ll be exposed to a variety of modern techniques and trends that are shaping the industry today. In this article, we'll look at some of the top trends in branding and advertising that you'll likely study in your BBA programme, preparing you for an exciting career in the media and marketing world.

Digital and Social Media Marketing

It’s no secret that digital platforms have taken over the advertising space. Social media platforms like Instagram, Facebook, Twitter, and LinkedIn have become essential for brand promotion. During your BBA in branding and advertising, you’ll learn how businesses use these platforms to create engaging campaigns that resonate with their target audience. From crafting posts to analysing data and engagement metrics, you’ll understand how brands build their presence online and engage with their customers. 

Content Marketing and Storytelling

Gone are the days when simple advertisements could sell products. Nowadays, consumers want more—they want stories. Content marketing has become a significant trend, and it’s all about creating meaningful and engaging content that adds value to the audience's lives. In your BBA in media management programme, you’ll learn the art of storytelling and how brands use content to build trust and a deeper connection with their audience. Whether it’s through blogs, videos, podcasts, or even memes, effective content marketing helps brands stand out from the competition.

Influencer Marketing

The rise of social media influencers has changed the way brands advertise. Influencer marketing has emerged as a powerful tool, allowing brands to reach niche audiences through popular personalities with a strong following. During your BBA in advertising, you’ll explore how brands select influencers, negotiate deals, and create campaigns that benefit both parties. Learning about influencer marketing will give you insights into how brands leverage influencers' trust and credibility with their followers to promote products more authentically.

Data-Driven Advertising

Data has become a vital part of branding and advertising. Understanding consumer behaviour through data helps companies create more targeted and personalised ads. A BBA in branding and advertising will teach you how brands use data analytics to predict trends, measure campaign performance, and improve strategies. From Google Analytics to social media insights, you’ll learn the tools and techniques that help brands make informed decisions, ensuring their marketing efforts are effective and efficient.

Conclusion

A BBA in branding and advertising or a BBA in media management offers a comprehensive look at current advertising trends. From digital marketing and content creation to influencer partnerships and data-driven strategies, the field of branding is exciting and ever-evolving. Studying these trends will give you the skills and knowledge to succeed in the competitive advertising world and help you become a forward-thinking marketing professional. So, if you’re ready to dive into the advertising world, a BBA in advertising might just be the perfect course for you.

[ritumistry11]

BBA in Management Information Systems - Northwood University - Northwest Executive Education

Northwood’s Bachelor of Business Administration in Management Information Systems is designed to help students in the rapidly evolving field of technology and management. The curriculum covers a wide range of topics, including programming languages, the infrastructure of operating systems and networks, graphics, and web design.

https://northwest.education/northwood-bachelor-of-business-administration-in-management-information-systems/

[elite-amarys]

Event Announcement: BBA Student Council Election Season

It’s election season at Blueberry Academy! That means that it’s time for our Student Council candidates to start campaigning for your votes. There are multiple seats available, all of them requiring a different set of skills and know-how! The positions to be campaigned for are:

Student Council President *SEE NOTE BELOW*: The one in charge of it all! Student Council President leads the charge on all current projects, makes final decisions, and is the representative of our school to the world at large. BBA is a school run primarily by its students, which makes this is a big role, with a lot of responsibilities, but if you think you’re up for the challenge announce your candidacy today! One seat available, and the runner up in this poll will be named Vice President of the Student Council.

Secretary: The administrative brains behind the operation. The secretary compiles and distributes meeting minutes, assists in special projects, reports treasury information, and monitors all incoming communication from students and clubs. One seat available.

Treasurers: The money masters! These students monitor and manage anything and everything to do with our BP economy, including your BBQ rewards and club budgets. They are also responsible for monitoring all club spending. There are three seats available.

Historian: This is the person responsible for all documentation of club activities, as well as general media attention to BB Academy. They record interviews, save photos of memorable moments, and generally ensure that the history of BBA is well documented. One seat available.

While we strongly recommend that candidates for the Student Council President position have at least some experience with Student Council in the past, any student may announce their candidacy for any position! The deadline to announce your candidacy is MAY 10th

From May 11th onward election season will be in full swing! Campaigns, posters, speeches, big promises, whatever you feel will get you the most votes. And while the official campaign doesn’t start until the 11th, there’s nothing stopping you from making friends and taking names before then, eh? 😉

Anyone running for Student Council President MUST have their platforms finalized and announced by no later than May 15th. Any candidates that fail to announce a platform will be disqualified.

Finally, election day will take place on June 2nd! Any student currently enrolled in BBA who will be attending in the 2024-2024 school year is welcome to vote.

Best of luck, candidates!

//OOC housekeeping below the cut read or perish

First up, any BBA blog can run for any of these positions but the outcome of Student Council President is locked to Amarys winning. This is because 1) BBA Student Council is my baby and I will not be giving up control of it, you can pry my headcanons out of my cold dead hands, 2) This is a canon character trait of hers and 3) My event my rules. That said, the runner up WILL be named vice president, which is also a very important spot on Student Council. Amarys’ name will not be showing up on the actual polls on June 2nd, but if another blog wins by a landslide Amarys will be considered to have won by only a slim margin. So basically, if you are running for StuCo President you are actually running for Vice President.

If you want your character to participate you MUST message me directly, it can be an ic ask or not. The important point is that you don’t just make a post on your blog. I might not see it, and then you will not be included in the list of candidates posted May 11th.

This is going to be a tumblr event, no discord required.

All positions will have at least one NPC running for them. This is both to give anyone who opts in someone to fight against, and to give me a safety net in case there is a position or positions that no one wants to run for.

Lastly, if you want to participate but don’t think your own blorbo would run, you are free to create an anon persona to campaign with. I think this would be difficult to do, as you’d be limited to only campaigning via asks, but it is absolutely an option. You also run the risk of someone impersonating you to spread rumors but hey! I think that kind of drama would be a blast tbh.

That’s all! Let me know if you have any questions :3

[kccinstitutes]

Glimpses of Academic Procession - Graduation Ceremony, KCC ILHE Batch 2019

On October 28, 2023, the KCC Institute of Legal & Higher Education in Greater Noida held its Convocation for the graduating class of 2019-2022. The atmosphere was charged with excitement as the graduates eagerly awaited the moment when they would officially receive their degrees. The event commenced with a formal academic procession featuring distinguished guests, academic faculty, and the graduating students making their grand entrance.

The chief guest for the occasion was Padma shri Prof. (Dr.) Mahesh Verma, Vice Chancellor of GGSIPU. He delivered an inspiring convocation address, imparting valuable life lessons and insights to the graduating class of BBA, BCOM(H), BCA and BAJMC.

Graduates were bestowed with their degrees and accompanied by warm congratulations and well-wishes in presence of distinguished representatives from various sectors of the industry, as well as esteemed members of the academic council of KCCILHE.

Shri Pankaj Rai, Managing Director , Quality Austria Central Asia Private Limited

Dr. Lovneesh Chanana, Sr. Vice President & Regional Head for Government Affairs (Asia Pacific and Japan)

Advocate Shri Rajeev Tyagi, Member and Advisor, TAC, Ministry of Telecommunication, GOI.

Prof Vijita Singh Aggarwal, Director, International Affairs, GGSIPU

Professor (Dr.) Amrapal Singh Dean, USLLS.

Shri Sunil Mirza, GM (North India) Hindu Group of Publications.

Shri Atul Tripathi sir, Data Scientist

Shri Buba F Keinteh, Financial Attache Gambia Embassy.

Shri Pradip Bagchi, Senior Editor, Times of India.

Shri Vivek Narayan Sharma ,Advocate & Ex Joint Secretary, Supreme Court of India.

Biswajit Bhattacharya, Lead Client Partner, Automative Industry Leader India South Asia, IBM India Private limited.

Shri Dhruba Jyoti Pati , Director India Today Media Institute.

Shri Anil Singh, Manager, The Hindu City

Ceremony ended with pledging honor to our country by singing the national anthem. Subsequently, the celebration continued with a delightful lunch, memorable photo sessions, and the exchange of heartfelt messages among the attendees. The graduation ceremony concluded on a note of jubilation, leaving the graduates inspired to strive for greatness in their future endeavors.

[collegesearches]

Unveiling Chandigarh University's Academic and Placement

Chandigarh University  

Chandigarh Institution (CU or CUCHD) is a private institution authorized by the NBA and awarded an A+ grade by the NAAC. The university is accredited by the UGC, AICTE, BCI, NCHMCT, PCI, COA, NCTE, AIU, and CSI. CU Chandigarh is affiliated with ICAR, AUAP, IAU, ACU, IEEE, ASME, IUCEE, and the American Chemical Society. The QS Asia University Rankings 2024 have placed Chandigarh University as one of India's top private universities; furthermore, the university has been rated 149 in the Overall Asia Rank. 

Chandigarh University Programs 

At the undergraduate level, Chandigarh University provides three to five-year BTech, two to four-year BSc, three-year BBA, BA, Bcom, and other courses. At the postgraduate level, students can pursue a two-year MBA, a one- to two-year MSc, and other courses. Chandigarh University provides around 200 courses in fields such as Management, Commerce, and Law at the UG, PG, and PhD levels, as well as a few industry-collaborated MBA and CSE courses in association with IBM, UpGrad, Virtusa, and SHRM, among others.  

Chandigarh University Admission Process

Chandigarh University admission 2024 to all UG and PG degrees is based on the Chandigarh University Common Entrance Test (CUCET). Admission to Chandigarh University is divided into two parts. Students can also visit CollegeSearch to get the most recent exam-related updates. In addition to CUCET, Chandigarh University (CU) accepts numerous national-level entrance examinations for scholarships, including JEE Main, NATA, CAT, MAT, and XAT.  

Chandigarh University Placements 

During Chandigarh University Placements 2023-2024, participating recruiters placed 9,124 students from the 2023 class in a variety of degrees such as BTech, MBA, and MCA. 904 recruiters participated in the placement process, placing 9,124 students from batch 2023-2024 in new-age work roles. The top domestic and overseas packages provided during Chandigarh University placement 2023-2024 were INR 170 LPA and INR 54.75 LPA, respectively. Additionally, 31 MNCs provided packages of INR 20 LPA or above during Chandigarh University placements 2023-2024. In 2024, the top recruiters at Chandigarh University (CU) included Microsoft, Google, Amazon, IBM, Arcesium, Adobe, Deloitte, Morgan Stanley, Qualcomm, Philips, Goldman Sachs, Toshiba, and others.

Chandigarh University Faculty 

Chandigarh University has established the Foreign Faculty Exchange Programme (IFEP), under which various eminent foreign academics visit the CU campus and guide students via their lectures. The institution has approximately 100 national and 80 international faculty members who visit the school regularly. Furthermore, from Presidents to CEOs, CU Chandigarh has hosted several inspirational figures, including Dr. APJ Abdul Kalam, the Dalai Lama, Virender Sehwag, and Larry Stone, among others.

Chandigarh University Hostel & Campus  

Chandigarh University's campus spans 150 acres, providing enough green space. The college's campus is well-known for providing modern amenities to its students, including cutting-edge facilities. Students have access to AC/non-AC hostel rooms, sports, transportation, banking services, medical facilities, restaurants, libraries, media centers, and many other amenities on the Chandigarh University campus. Continue reading to learn more about the Chandigarh University campus, housing, and student life. 

[darkened-storm]

Mayblade Day 18

One of my favourite pieces to share with you this event, getting to give the Barthez Battalion and BEGA team, and even the Majestics some page time in No Sacrifice

Unpopular Character

“It looks like Hilary is right,” Oliver said when he FaceTimed them the following morning. It was just past midnight in Paris and behind  him, they could see the lights from the Eiffel Tower glittering in the distance. “Barthez is still listed as an accredited beyblade coach with the World Beyblade Battle Association.” “How is that possible?” Tyson’s voice was unnaturally loud in Steph’s ear as he craned to see the video, prompting her to glower at him before  repositioning the phone. She had no hope of squeezing her whole team, along with Garland, Brooklyn and Tala into the camera’s field of view. “A lot of things slipped thought the crack when the BBA went into administration,” Ray reminded him. “By the time Barthez they got around to reviewing Daichi and Matilda’s match, he managed to avoid any penalties due to unsubstantial evidence.” “Figures,” Max muttered. “What are we supposed to do now, we can’t just let that creep come back as a coach.” “What about lodging an appeal with the WBBA?” Hilary wondered. “Surely Miguel and the others would come forward to testify against their coach.” Oliver shook his head. “Robert already looked into that,” he said. “Accusations of cheating need to be lodged formally with the WBBA Tribunal - it’d be a formal hearing.”

“He’s right,” Steph agreed. “If Miguel and the rest of Barthez Battalion admit that they knowingly cheated in their matches against us, the WBBA would likely disqualify them from the upcoming Qualifiers - which means they won’t qualify for next year’s championships.” “That’s not the worst of it,” Ray added. “Any players caught cheating could face an immediate or permanent ban.” “We can’t ask them to do that,” Becky said at once. “Why not?” Garland interjected. “They knew they were cheating; why shouldn’t they face the consequences?” A uncomfortable silence fell over the group. Steph could see Garland’s point of course, but Miguel, Claude and Mathilda were their friends - none of them would want them to sacrifice their beyblading careers to stop Barthez. It was Tala who unexpectedly came to their defence - unexpectedly because Steph was pretty sure he and the other Blitzkreig Boys had regarded Miguel’s team with nothing short of contempt up until now. “Do you really think it’s that easy?” he said, his voice low. “Barthez was a master manipulator - just like Balkov. It’s easy to turn a blind eye to something shady when it gets you everything you’ve ever wanted - and then some. Barthez took a handful of nobodies off the street and made them World Championship material, with all the fancy equipment and a heap of media attention.” The words were, by Tala’s standards, remarkably personal. In fact, Steph didnt’ think she’d heard him speak this honestly since he’d faced Boris himself. “He would have manipulated them into cheating one by one, feeding on their insecurities as newcomers to get them to believe they needed to cheat to win - and the moment they gave in to that he’d won.” His words clearly struck a nerve with Garland. The former BEGA captain rose to his feet carefully, his expression guarded, as though preparing himself for a fight. “So what’s your point, Valkov?” Sensing Tala’s temper flare, Steph reached out a hand and squeezed his arm in an attempt to descalate the situation. “The point is,” she said quietly. “It that Miguel and the others shouldn’t be collateral damage. We’ll find another way to bring down Barthez.”

[iimmidelhi]

IIMMI is non-profitable organization dedicated to provide high quality education in both technical and vocational courses. 

It is well established reputed Institute in North India in the areas of Management, Journalism & Mass Communication and Information Technology at Undergraduate and Post Graduate level.

IIMMI is a premier Institution for advance learning & research created to impart education in the field of Management, media, Information Technology relevant to entrepreneurial development in rural and urban India. The founder of IIMMI are Lawyers, Chartered Accountants, Academics who are also consultant of Corporate/Industry automatic constitute strong placement cell for aspirants.

IIMMI is located in the heart of Delhi, near Delhi University North Campus at ring road Kingsway Camp, opposite G.T.B. Nagar Metro Station, Next to Delhi University (Vishwvidyalaya) Metro Station, 15 minutes from I.S.B.T. & old Delhi Railway Station is convenient for outsiders as well as local Students.

The Institute has the sate of art-of Infrastructure with Modern Outlook.

Top BCA college in Delhi

IIMMI works on the policy of dual Qualification - Degree + Diploma. It provides one autonomous diploma along with all types degree Courses which has been designed keeping in the mind the latest requirement of today’s scenario.

Programs Offered by IIMMI :

1. BCA - Bachelor of Computer Application

2. BBA - Bachelor of Business Administration

3. BJMC - Bachelor in Journalism & Mass Communication

4. MJMC - Master in Journalism & Mass Communication

[globsynbusinessschool]

Kolkata's Top 10 Business Management Colleges for 2024 Batch

Gone are the days when pursuing a general course was enough to access a range of promising career prospects. To advance in one's job, it is, now nearly, obligatory to enroll in a professional program. In terms of professional education, business management programs have emerged as a beacon of a "bright career." So, for those interested in pursuing a BBA/MBA/PGDM in the city, here is a list of the top 10 business management institutes in Kolkata.

Why Pursue Business Management Courses in 2024?

A degree in Business & Management Studies will prepare you for a career in practically any sector. Furthermore, the advent of AI, ML, social media, and so on are just a few areas that have and will business management. Consequently, there is a greater demand for management professionals across diverse job roles in every sector.

If you're still wondering why to pursue a Business Management program in 2024, here's our take.

Lucrative career options

Handsome pay package

Personal growth- soft and hard skills

Better networking opportunities

Development of leadership qualities 

Build own business 

Get industry insights, etc.

The Top 10 Business Management Colleges in Kolkata for 2024 Batch

If you want to pursue a business management course in the coming year, here is a list of Kolkata's top 10 business management colleges for the 2024 batch..

IIM, Calcutta

Since its inception in 1961, the Indian Institute of Management, Calcutta (IIMC) has remained the premier B-School for earning an MBA degree. The first of the country's IIMs, IIMC, is ranked fourth by NIRF (2023). This business school is most renowned for its two-year full-time standard MBA program. Aside from the MBA program, the IIMC provides an array of other postgraduate courses. Due to its educational legacy, top-tier faculty members, attractive placement options, and accreditation by AACSB, AMBA, and EQUIS, IIMC remains one of the most sought-after B-Schools among management aspirants in India. The institute will accept a valid CAT score in the 96-99 percentile range or higher.

Accreditation: AACSB, AMBA, and EQUIS

Membership: India of Community of European Management Schools (CEMS)

Accepted Entrance Exams: CAT/GMAT

IIFT, Kolkata

IIFT, or the Indian Institute of Foreign Trade, is an autonomous business school in Kolkata. One of the premier business schools in the eastern part of India, IIFT was founded by the Ministry of Commerce & Industry as an autonomous body in 1963. IIFT has risen in tandem with IIM, Calcutta, and is now regarded as one of the top B-Schools for pursuing several MBA programs such as International Business (available full-time, weekend, and online) and Business Analytics. In 2002, IIFT was designated as a "Deemed to be University," and its key areas of study include International Business Management and Strategy.

Accreditation: AACSB

Accepted Entrance Exams: CAT/GMAT 

Calcutta University- Dept. of Business Management

One of the oldest universities in India, Calcutta University established its Dept. of Business Management in 1976 with the nomenclature of Master of Business Management (MBM) in 2013. Afterwards, the name was changed to Master of Business Administration (MBA). This programme is offered at the Post Graduate Department in the Alipore Campus of Calcutta University with dual specializations in areas like marketing, human resource management, operations management, system analysis, etc. The University of Calcutta has been ranked 12 under the University category by NIRF 2023 and accredited with a Grade A by NAAC. 

Accreditation: NAAC

Affiliation: UGC, AIU, and ACU

Accepted Entrance Exams: CAT/MAT/XAT

Globsyn Business School

Globsyn Business School (GBS) in Kolkata shines bright in the midst of big names is Globsyn Business School (GBS), Kolkata. Standing tall on 8 acres of land on the outskirts of the city, GBS offers 2 PGDM programmes, one general and the other one in Business Analytics, and one MBA (Global) programme in International Business. The PGDM pogrammes are AICTE accredited while the Global MBA course is offered in collaboration with the Malaysia University of Science and Technology or MUST. Along with imparting theoretical lessons, GBS also focuses on providing students with essential industry exposure via its Summer Internship Program. 

Accreditation: AICTE

Accepted Entrance Exams: CAT/MAT/XAT/CMAT/ATMA

IMI, Kolkata

The International Management Institute (IMI) in Kolkata is a branch of the International Management Institute in New Delhi. IMI, Kolkata is embraced by lush nature and has cutting-edge infrastructure. The institutions have AICTE, NBA, and AIU accreditations, and were ranked 70th among the Top MBA Colleges in India by NIRF 2023. They offer three management courses: Post Graduate Diploma in Management (PGDM), Fellowship Programme in Management (FPM), and Executive Fellow Programme in Management (EFPM). 

Accreditation: AICTE, NBA, AIU, AACSB, and AMBA

Accepted Entrance Exams: CAT/XAT/MAT

Praxis Business School

Praxis Business School, Kolkata offers a full-time, 2-year, PGDM course approved by the All India Council for Technical Education (AICTE). Within India, this business school has been a forerunner in the domains of Data Analytics, Data Science, and Data Engineering. Prospective applicants must take and pass the CAT, XAT, CMAT, MAT, ATMA, GMAT, or GRE tests to be accepted to Praxis's PGDM program.

Accreditation: AICTE

Accepted Entrance Exams: CAT/XAT/CMAT/MAT/ATMA/GMAT/GRE

IISWBM

Like the IIMC and the Department of Business Management at Calcutta University, IISWBM is one of the oldest management schools in the nation, not just in Kolkata. India's first management institute, IISWBM, Kolkata was established in 1953 by the University of Calcutta. The B-School, one of the most prestigious schools in West Bengal, is accredited by the AICTE and affiliated with the University of Calcutta and offers a variety of postgraduate programs in addition to MBA courses on various specializations. 

Accreditation: AICTE

Affiliation: University of Calcutta

Accepted Entrance Exams: MAT/CAT/CMAT/JMAT/GATE/GMAT

Indian Statistical Institute (ISI)

With the mention of ISI, most of us conjure terms like statistics, mathematics, etc., which is not wrong. However, a lot of us might not be aware that ISI, jointly with IIT Kharagpur and IIM Calcutta, offers a PG Diploma in Business Analytics (PGDBA). This institution has received accreditation from the Ministry of Statistics and Program Implementation (MOSPI) and recognition from the AICTE. In order to be admitted to ISI's PG Diploma in BA program, applicants must have earned at least 60% in their B. Tech., B.E., M.Sc., or M.Com. program.

Accreditation: AICTE and MOSPI

Accepted Entrance Exams: CAT/GMAT

Institute of Engineering and Management (IEM)

IEM has succeeded in the fiercely competitive city's B-School market. IEM is accredited by the AICTE and NBA and has received a Grade A designation from the NAAC with a score of 3.25. The B-School is associated with Maulana Abul Kalam Azad University of Technology (MAKAUT), located in West Bengal, and provides both PGDM and MBA programs. These days, aspirants in management are increasingly drawn to IEM's MBA in Business Analytics in addition to other specializations.

Accreditation: AICTE

Affiliation: MAKAUT

Accepted Entrance Exams: CAT/MAT/JEMAT

ARMY Institute of Management (AIM)

Not just meant for ARMY wards but also for general category students, AIM, Kolkata offers a two-year, full-time MBA program with dual specializations. This B-School was established in 1997 by the Army Welfare Education Society (AWES) and is affiliated with Maulana Abul Kalam Azad University. To get admission to AIM, one needs to possess a valid CAT scorecard. Having stated that, if an applicant has a current JEMAT Rank card and an MAKAUT Allotment card, they may be eligible for direct admission to AIM.

Accreditation: AICTE and NAAC

Affiliation: MAKAUT

Accepted Entrance Exams: CAT

Conclusion

In conclusion, enrolling in business management courses in 2024 will provide you with a dynamic, pertinent education that will give you the know-how you need to succeed in a constantly evolving corporate environment. To fully reap the benefits of any management degree, it is imperative to make an informed decision while choosing the appropriate business management school. Hence, the list above could be a great starting point for potential business management students to learn more about Kolkata's top 10 business schools for 2024.

Frequently Asked Questions (FAQs)

Is Kolkata a good place to study business management?

Of course, yes. Business management colleges in Kolkata provide high-quality education as well as lucrative job possibilities and industry connections. 

What are the top 5 MBA colleges in Kolkata?

Here are the top 5 MBA colleges in Kolkata:

IIMC

IIFT

IISWBM

Globsyn Business School

IMI

What entrance exams are accepted in top business schools in Kolkata?

Top business schools in the city accept a valid score in any of the following exams:

CT/MAT/XAT/CMAT/JEMAT/etc. 

Which is the oldest business management college in Kolkata?

IISWBM is the oldest management school in Kolkata, along with being the first institute in India to offer an MBA degree.

Is CAT mandatory for an MBA?

For admission to their MBA programs, most top business schools accept a legitimate CAT score. It is, however, not the sole exam that is accepted. Several B-Schools also accept valid scores on tests such as the MAT/XT/CMAT/ATMA, among others.

[education-career-growth]

Reach of Online Education in Rural India

The concept of E-learning was introduced in the late nineties. But it was never a popular method of acquiring education until the Covid pandemic arrived. The pandemic acted as a catalyst as people couldn’t leave their homes and had to switch to online methods for learning. Since then, online education has become a ubiquitous part of our education system. The urban area of the country are leveraging internet and electronic mobile devices to purse reputed courses like NMIMS distance MBA, distance BBA, distance BSc along with short term professional certifications.

In rural areas, before covid arrived, Online education was never a thing. Neither, the rural areas have Internet facilities which is the basic requirement of e-learning, nor people are aware. After covid, a lot of students who were studying in urban areas had to shift back to their native places which were not very developed in terms of technology. They reported to face a number of problems when it came to continuing their studies using the Internet as the pandemic hit at a critical time when the academic year 2019-20 was about to end, and it was very important for the students and the institutions to complete their classes.

Poor data connectivity, a lack of access to computers and smartphones, and power problems in villages made it difficult for the students to access the online courses offered by their universities. Students have been known to go to locations outside their villages in quest of the elusive mobile wireless connection. The media has reported a case where a child in Karnataka climbed a tree to get a strong enough mobile signal. Managing access to online classes was extremely difficult for students, particularly girls. 

A survey that expresses the condition of Online Education in India

Many challenges which are now faced regarding online education are revealed by a study of a Government First Grade College (GFGC). The college is situated near the taluk office, which is 20 kilometres from the district office and 90 kilometres from Bengaluru, the state capital.

The students that go to this college are around 20 km from the area around the institutions. The college offers graduation and post-graduation courses and has 1060 students in total. The college switched to online methods of teaching after the pandemic. A survey was conducted and input was taken from 20 faculty members(a total was 21) and 724 students with the purpose of taking feedback regarding the online method of learning in remote areas.

Results of the survey:

Teachers communicate with students through a variety of channels, including websites, youtube videos, Jnana Nidhi (a YouTube channel), WhatsApp videos, and reading notes sent via email and Whatsapp. 

With 66 percent of all techniques employed, sharing reading notes with students was found to be the most effective way.

Each faculty member connected with students on average 30 times. 

For their own internal meetings, the academics used the collaboration technology ZOOM. 

Teachers reported that they are facing problems due to a lack of assistance regarding new technology.

The faculty had no knowledge of how to make lesson films.

60% of the professors said it was challenging to make videos on their smartphones.

80% of the staff was not having any broadband connection and they were using their personal Internet to teach their students.

65 % of faculty faced signal issues.

Power Issues were also faced by all the members who were part of the program.

The majority of issues faced were regarding poor data connectivity.

Lack of training

Reasons why Online education cannot reach remote areas 

No availability of the latest smart devices and a lack of accessibility to the online content that urban citizens enjoy daily.

Do not have enough resources to buy a personal laptop or desktop, depending on family members’ devices for studying 

Can not afford expensive data plans.

Lack of awareness among people due to which they do not support the facility for their children.

Suggestions (Steps towards Transformation)

Availability of the tutor all the time.

Proper training regarding the technology part for both teachers and students 

Clarity of technical doubts.

Creating a community between students- teachers and students- students to deal with any issues, learn about hobbies and interests of the other p[erson, etc.

Exploration with more and more tools so that the process can be made easier and more convenient.

Orienting students about all the changes coming in the Online Education system

Introducing various methods of Interaction, group discussions, and activities so that active learning can be encouraged.

Organizing the study material in such a way that it is easily adaptable to the students.

[scmcpune]

The Impact of AI on Mass Media

Artificial intelligence has rapidly transformed businesses and people's daily interactions. The media business, which includes journalism, entertainment, advertising, and broadcasting, has taken note of this revolutionary force. Given that AI continues to penetrate every part of our lives in terms of promise and difficulties, studying its implications on the media industry is critical. Mass media courses in Pune often reflect AI’s growing importance in the media industry. 

Content Creation

AI technology has significantly transformed the advertising and marketing industries. AI-powered analytics and targeted advertising enable advertisers to give relevant and personalised content to clients, optimise campaigns, and increase ROI. However, this raises questions about data privacy, surveillance capitalism, and the ethical consequences of persuading AI. Throughout history, media organisations, whether print or digital, have sought to capitalise on emerging technologies. That is because it enables them to fulfil their duties more successfully.

Natural language processing advancements have had a huge influence on the media sector, notably automated content generation. NLP algorithms aid in creating human-like writing by reviewing and producing news items, reports, and other written content.

Consumption

Machine learning algorithms have transformed personalised media recommendations, altering how people discover and consume media material. AI systems may make personalised suggestions based on user behaviour, preferences, and past interactions. These recommendations assist consumers in navigating the large quantity of available media material and improving their overall media viewing experiences. Companies may better understand their audiences and adapt their content offerings thanks to the use of AI in personalised media recommendations. They may utilise machine learning to optimise content placement, enhance customer pleasure, and boost engagement. Media platforms and streaming services utilise AI algorithms to select material based on user interests and preferences, construct bespoke playlists, recommend related articles or movies, and do other activities.

Ethical Considerations

The usage of AI in the media business has raised various issues that must be addressed. These include moral considerations, such as algorithmic prejudice, inclusion, and responsibility. Media firms must consider the ethical consequences of using AI to generate content and make decisions to achieve justice, diversity, and inclusion. The use of AI in the media industry has an impact on the workforce as well. Concerns have been raised concerning job displacement and the need for retraining and upskilling to keep up with the changing environment, even though AI technology may automate repetitive operations, increase productivity, and reduce costs. Understanding these processes is critical for creating legislation encouraging constructive collaboration between people and artificial intelligence systems. AI's influence on the media industry is undeniable. While it offers numerous benefits, ethical considerations must be addressed. As AI continues to evolve, media organisations must adapt to ensure responsible and ethical use of technology. BBA colleges in Pune must ensure they train students for the foreseeable future.

[scmsnoida]

The Role of Social Media in Modern Marketing

Hello, ambitious minds! As BBA in marketing management graduates venture into this colourful world of modern marketing, one should realise that social media has tremendously transformed the digital age. This medium has changed traditional marketing practices as it has elevated businesses to new heights and unparalleled awareness through social media.

The Important Social Marketing Strategies

Content Marketing and Storytelling

The message is the core of brand identity, making an emotional and long-lasting impression on that audience if it is indeed valuable and compelling.

Influence Marketing

Working with influencers helps brands expand their reach and build credibility while resonating strongly with the target audience.

Social Media Advertising and Sponsored Campaigns

Paid placements on Facebook, Instagram, LinkedIn, and Twitter are great opportunities for building targeted and compelling brand campaigns.

Community Building and Engagement

Active engagement helps cultivate an organic community that generates faithfulness and increases loyalty to the brand, in turn growing the customer base sustainably.

Emerging Trends in Social Media Marketing

Short videos have, therefore, changed the way people consume content and are now an opportunity for brands to catch the attention of the audience in innovative ways.

The use of AR/VR features can boost customers' experience and engagement with brands in a very competitive market.

Brands can make individual preferences with personalised content and recommendations regarding AI and data analytics.

Encouraging followers to create and share brand-related content fosters authenticity and social proof, strengthening the brand's connection with its audience.

The Benefits of Social Media in Modern Marketing

Thus, social media has wide and broad outcomes, including greater brand awareness and outreach opportunities, valuable customer insight information, cheap marketing, improved customer service, and better relationships.

Conclusion

Social media is dynamic, and the trends keep changing, which is why businesses should be updated and integrated strategically to ensure sustainable growth. Tap into the power of social media and utilise the opportunities it offers to catapult your brand to unprecedented success. Let's begin this incredible path with determination, knowing very well that we shall overcome everything with the proper knowledge and mental setup and build fabulous fluency in the contemporary marketing language. Despite the success stories told of those who managed to dominate this landscape, it should motivate us to go even further and become the best version of ourselves. With that said, let us start on an exciting journey towards fluency in the modern marketing language! A 4 years BBA course in India will train you in social media marketing.

[ramadegreecollege]

Educational Excellence at Rama Mahavidyalaya: A Beacon in Lucknow

In the vibrant educational landscape of Lucknow, Rama Mahavidyalaya stands out as a premier institution dedicated to nurturing talent and fostering academic excellence. With a diverse range of programs, including B.Com (Hons), BA, B.Ed, BBA, M.Com, and M.Ed, the college provides students with the knowledge, skills, and values necessary to thrive in their chosen fields.

B.Com (Hons) – Shaping Future Business Leaders

The Bachelor of Commerce (Honors) program at Rama Mahavidyalaya is designed to equip students with a solid foundation in commerce. The curriculum encompasses crucial subjects such as financial accounting, taxation, and business law, ensuring that graduates are well-prepared for the complexities of the business world. The college prides itself on its experienced faculty, who are committed to providing a supportive learning environment. Through a blend of theoretical knowledge and practical applications, students engage in projects, case studies, and internships that enhance their understanding of real-world business scenarios.

BA – A Journey of Exploration and Growth

For those pursuing a Bachelor of Arts, Rama Mahavidyalaya offers a rich and diverse array of subjects, including English, History, Political Science, and Sociology. The college emphasizes holistic development, encouraging students to engage in extracurricular activities, cultural events, and community service. This approach not only enriches the academic experience but also cultivates critical thinking, creativity, and leadership skills. With a strong focus on mentorship, faculty members guide students through their academic journey, preparing them for various career paths in fields such as media, public service, and education.

B.Ed – Empowering Future Educators

Recognized as one of the best B.Ed colleges in Lucknow, Rama Mahavidyalaya offers a comprehensive Bachelor of Education program designed for aspiring teachers. The curriculum integrates theoretical knowledge with practical training through internships in local schools. Faculty members, who are seasoned educators, provide personalized guidance, ensuring that students develop essential teaching skills. With a focus on contemporary teaching methodologies and the integration of technology, graduates are well-equipped to face the challenges of the evolving education sector.

BBA – Cultivating Business Innovators

In the realm of business management, Rama Mahavidyalaya is frequently cited as the top BBA college in Lucknow. The Bachelor of Business Administration program emphasizes critical areas such as marketing, human resources, and entrepreneurship. The college fosters an innovative learning environment, where students are encouraged to think creatively and develop problem-solving skills. Guest lectures from industry professionals and workshops further enhance the learning experience, preparing students for successful careers in the competitive business landscape.

M.Com – Advancing Commerce Knowledge

For those seeking advanced studies, the Master of Commerce program at Rama Mahavidyalaya is among the best in Lucknow. The curriculum delves into complex topics such as financial analysis, research methodologies, and corporate governance. Students engage in research projects and internships that provide practical insights into the commerce field. The faculty's extensive industry experience and academic expertise ensure that graduates are well-prepared for leadership roles in business and academia.

M.Ed – Leading the Future of Education

Rama Mahavidyalaya is also celebrated for its Master of Education program, which aims to develop effective educators and educational leaders. The M.Ed curriculum focuses on curriculum development, educational psychology, and leadership skills. Students benefit from a rigorous blend of theoretical knowledge and practical experience, including workshops and field studies. Graduates emerge ready to take on roles in educational institutions, policy-making, and consultancy, making a meaningful impact in the education sector.

Conclusion

Rama Mahavidyalaya is more than just an educational institution; it is a nurturing ground for future leaders and innovators. With its commitment to academic excellence, a diverse range of programs, and a focus on holistic development, the college prepares students to face the challenges of the modern world with confidence and competence. As Lucknow continues to evolve, Rama Mahavidyalaya remains a beacon of quality education, dedicated to shaping the future of its students and the community.

[iilmlko]

BBA Specialisation: Find Your Niche in the Business World

The world of business is vast and ever-evolving. A Bachelor of Business Administration (BBA) degree equips you with a broad understanding of core business principles, giving you a solid foundation to launch your career. But what happens after graduation?

 With many career paths available, how do you find your niche in the business world? Enter the concept of specialisation.

What is a BBA Specialisation?

Many BBA programs offer the opportunity to specialise in a specific area of business during your studies. This allows you to develop deeper knowledge and expertise in a particular field, making you a more competitive candidate in a specific job market. Now, let's explore some popular BBA specialisations and their career paths:

Finance

Focus on financial analysis, investment management, risk management, and financial markets. Careers in investment banking, corporate finance, wealth management, and financial consulting await you.

Marketing 

Learn about consumer behaviour, marketing strategies, branding, and digital marketing with a career path in advertising, market research, product management, and social media marketing.

Human Resource Management (HRM)

Master the intricacies of talent acquisition, employee relations, compensation and benefits, and performance management. You could pursue a career in HR generalist roles, recruitment, training and development, or labour relations.

Information Technology (IT)

Combine your business acumen with IT knowledge in areas like enterprise resource planning (ERP), data analytics, cybersecurity, and digital transformation. Careers in IT management, business systems analysis, and IT consulting are potential options.

International Business

Develop a global perspective on business, understanding international trade, foreign markets, and cross-cultural management. Explore careers in import/export, international marketing, and global supply chain management.

Entrepreneurship

Gain the skills and knowledge to launch your own venture. Learn about business plan development, venture capital financing, and marketing for startups. This specialisation can equip you for a career as an entrepreneur or a role in an incubator or venture capital firm.

Want to Know the Courses in Detail

Choosing Your Niche: Factors to Consider

Selecting a specialisation is a crucial decision, so take some time to explore your options. Here are some factors to consider:

Your Interests: What are you passionate about? Do you find yourself drawn to the fast-paced world of finance, the creativity of marketing, or the analytical nature of data analysis?

Your Skills and Abilities: Consider your existing strengths and weaknesses. What are you naturally skilled at? What skills are you eager to develop?

Career Aspirations: What type of career do you envision for yourself? Research the job market and see which specialisations align with your desired career path.

University Offerings: Investigate the specialisations available at your chosen university. Some universities may offer unique or niche specialisations that align perfectly with your interests.

Benefits of Specialisation

There are numerous advantages to choosing a BBA specialisation:

Gain a deeper understanding of your chosen field, allowing you to make informed decisions and solve complex business problems.

Specialisation makes you a more competitive candidate in specific job markets, opening doors to specialised roles and higher salaries.

Connect with professors, industry professionals, and fellow students who share your specific interests.

Stand out from the crowd with a specialisation highlighted on your resume, showcasing your expertise and focus.

Finding the Top BBA College for You

Choosing the right BBA program is just as important as selecting your specialisation. Look for universities that offer a reputable and rigorous curriculum, experienced faculty, and strong industry connections. In Lucknow, consider IILM Lucknow (Indian Institute of Lucknow Management), a leading institute known for its exceptional BBA program. IILM Lucknow's BBA program offers a variety of specialisations, including Finance, Marketing, Human Resource Management, and International Business, all taught by highly qualified faculty with extensive industry experience. 

Check out BBA program details here.

Life After Graduation: BBA Careers with Specializations

The variety of BBA specialisations opens doors to an array of exciting career paths. Here are some examples:

Finance: Financial Analyst, Investment Banker, Risk Management Consultant

Marketing: Marketing Manager, Brand Manager, Social Media Marketing Specialist

Human Resource Management: HR Specialist, Recruitment Specialist, Compensation and Benefits Manager

Operations Management: Supply Chain Analyst, Operations Manager, Project Manager

Information Technology: Business Systems Analyst, IT Security Specialist, Data Analyst

While specialisation is valuable, it's equally important to develop transferable skills that are beneficial across all business fields. These include:

Effectively convey your ideas and collaborate with others.

Analyze situations, identify solutions, and make informed decisions.

Inspire and motivate others to achieve goals.

Interpret data and draw meaningful conclusions.

Proficiency in essential business software and digital tools.

Remember, a specialised BBA degree equips you with the knowledge and skills to stand out in a competitive job market and contribute significantly to the world of business. Choose wisely, work hard, and achieve your dream career!

[kccinstitutes]

Talk Session on the "The Growing Importance of Social Media in Career and Business”

The importance of social media in the modern professional landscape cannot be overstated, and considering this a Talk Session on the "The Growing Importance of Social Media in Career and Business” was conducted for batch 2023 of KCCILHE. The event aimed to provide participants with insights into leveraging social media effectively for professional growth. Ms Farheen Rahman, Senior Manager New Business, Metrix Research and Analytics, an expert in social media marketing, shared valuable insights into the changing landscape of social media and how it impacts businesses and careers. Her presentation emphasized the importance of authenticity, engagement, and consistency in social media strategies. The Session was a resounding success, providing attendees with valuable insights and practical knowledge to enhance their social media presence and leverage it for career advancement in the digital age.

kcc #kccinstitutes #kcciilhe #kccitm #ggsipu #ipuniversity #aktu #bba #bca #bajmc #bcomh #btech #greaternoida #mba #bballb #ballb #mtech #BALLB #BBALLB

[smritiwrites]

What majors are popular at IILM University Greater Noida?

IILM University, located in Greater Noida, is a well-established institution offering a range of undergraduate and postgraduate programs. Known for its industry-focused curriculum, global partnerships, and excellent faculty, IILM attracts students from across the country. The university provides a variety of majors that are designed to meet the evolving needs of the job market. This article explores some of the most popular majors at IILM University, Greater Noida, which stand out for their career prospects and comprehensive educational experience.

1. Business Administration (BBA and MBA)

One of the most sought-after majors at IILM University is Business Administration. Both undergraduate (BBA) and postgraduate (MBA) programs in this field are extremely popular due to the institution’s strong focus on management education.

The MBA program at IILM Greater Noida is especially favored because of its comprehensive curriculum, which covers essential subjects like finance, marketing, operations, and human resources. Students also get opportunities to participate in internships, live projects, and industry interactions. The university’s strong industry ties ensure excellent placement opportunities for MBA graduates.

The BBA program is equally robust, providing students with a solid foundation in business management principles and practical exposure to real-world business challenges. This program prepares students for leadership roles and entrepreneurial ventures in the future.

2. Computer Science and Engineering

With the rapid expansion of the tech industry, the Computer Science and Engineering major at IILM University has gained immense popularity. The program is designed to equip students with the latest skills in software development, data science, artificial intelligence, and cloud computing.

The university emphasizes hands-on learning through projects, internships, and industry certifications. This major is particularly attractive to students looking to build a career in tech companies, startups, or even in roles like data scientist, AI engineer, or software developer.

3. Psychology

Psychology is another major that has garnered a lot of attention at IILM University. The university offers both undergraduate and postgraduate programs in this field.

Students are drawn to this major due to its interdisciplinary approach, which covers cognitive psychology, clinical psychology, organizational behavior, and counseling. The university provides state-of-the-art labs and research facilities, allowing students to engage in psychological research and hands-on practice.

A degree in psychology from IILM opens doors to careers in counseling, mental health services, corporate roles, and academic research.

4. Design

IILM University also offers a popular program in Design, catering to the growing demand for creative professionals. The design major allows students to explore various aspects of product design, interior design, fashion design, and graphic design.

The curriculum emphasizes creativity, innovation, and practical applications in the design industry. Students are encouraged to collaborate on real-world projects and develop a portfolio that can help them secure jobs in industries like fashion, product development, and media.

5. Liberal Arts

IILM University’s Liberal Arts program stands out for its interdisciplinary curriculum, allowing students to study subjects ranging from humanities and social sciences to natural sciences and business. This flexibility makes the program one of the most popular majors at the university.

Liberal Arts students at IILM can tailor their education to fit their career goals, with options to concentrate on multiple disciplines. This broad-based education prepares graduates for diverse career opportunities in fields like education, media, communication, and public policy.

6. Law

The Law program at IILM University is another highly-regarded major. The curriculum combines theoretical knowledge with practical experience, enabling students to develop a strong foundation in constitutional law, criminal law, corporate law, and more.

Students in the Law program benefit from moot court sessions, internships with law firms, and guest lectures from legal professionals. Graduates from this program can pursue careers as lawyers, legal consultants, and judges.

Conclusion

IILM University Greater Noida offers a variety of popular majors, each tailored to meet the demands of the modern job market. Whether students are interested in business, technology, design, or law, the university provides excellent academic programs and industry exposure to ensure career success.

For more information about the university, its programs, and admission details, visit the IILM University Greater Noida page on Career Mantra. You can also explore other Management Programs available through Career Mantra.

[woxsennuniversity]

Woxsen University offers a comprehensive BBA in Digital Marketing, designed to equip students with essential skills in online marketing, content creation, social media management, and SEO strategies. The program integrates both theoretical knowledge and practical experience, preparing graduates for dynamic careers in the digital marketing industry. With state-of-the-art facilities and experienced faculty, Woxsen ensures students are well-prepared to excel in the fast-growing field of digital marketing.