#B2b Sales Firm

[12one-marketing]

Outsourced B2B Marketing Agency

Why Outsourcing Your B2B Marketing to an Agency Can Benefit Your Business

In today’s fast-paced digital world, businesses are constantly looking for ways to stay ahead of the competition. One of the proven methods to achieve this is by outsourcing your B2B marketing to a professional agency. An outsourced B2B marketing agency can help your business increase sales, improve brand awareness, and ultimately improve your bottom line.

Outsourcing your B2B marketing to an agency has numerous benefits. One of the primary advantages is that it allows your business to focus on core competencies. By outsourcing your marketing, you can free up valuable time and resources to concentrate on other areas of your business, such as product development and customer service. This can help you to streamline your operations and improve efficiency, which can ultimately lead to higher profits.

Another benefit of outsourcing your B2B marketing is that it allows you to tap into specialized expertise. Marketing agencies have experienced professionals who are well-versed in the latest marketing trends and techniques. They have the skills and knowledge to create effective marketing campaigns that can help your business stand out from the competition. This can help you to attract new customers and retain existing ones, which can result in increased revenue and profits.

Outsourcing your B2B marketing can also help you to save money. Hiring an in-house marketing team can be expensive, as you will need to pay for salaries, benefits, and other expenses. On the other hand, outsourcing to a marketing agency can be more cost-effective, as you only pay for the services you need. This can help you to reduce your overhead costs and improve your bottom line.

outsourcing your B2B marketing to a professional agency can provide numerous benefits for your business. From improving brand awareness to increasing sales and profits, outsourcing can help you to achieve your business goals and stay ahead of the competition. So if you’re looking to take your marketing to the next level, consider outsourcing to a reputable agency today.

Overall, businesses looking to enhance their marketing efforts and drive growth should consider partnering with a B2B marketing agency like Fulcrum. With their customized solutions and innovative approach, Fulcrum is well-positioned to help businesses achieve their marketing goals and succeed in today's competitive landscape.

Fulcrum Resources

Call Us :-0-8484099961 Email:- info@fulcrumresources.net

[thesuccessvitamin]

Science Behind Finding The Right Prospect - The Success Vitamin

At The Success Vitamin, finding the right sales prospects is a mix of art and science. We use data, psychology, and smart strategies to identify high-quality leads. Personalize outreach, understand buyer behavior, and time your efforts for maximum impact. With these proven techniques, build stronger connections, boost engagement, and close more deals.

[customersx]

B2B Kundenakquise im Fokus

Erfahre, wie du mit innovativen Ansätzen und digitalen Strategien deine B2B Kundenakquise optimieren kannst! Wir unterstützen dich dabei, erfolgreich neue Kunden zu gewinnen. Kontaktiere uns bei CustomersX für eine unverbindliche Beratung! 

Besuche: https://customersx.ch/kundenakquise/      

Adresse: Leutschenbachstrasse 95 / 8050 Zürich       

Telefon: +41 44 508 11 94       

Name: CustomersX       

Keyword: B2B Kundenakquise

[shikha06blogpost]

Why Is It High Time For A Lead Generation Business To Evolve?

Do you feel like you’re always chasing leads? Are the hours spent researching and prospecting paying off with lackluster results? 

In business-to-business (B2B) marketing and advertising, the main objective almost always comes back to one key element: generating leads.

However, the B2B marketing landscape has changed significantly in recent years, and it’s becoming increasingly apparent that lead generation, supported by a robust B2B leads database, is no longer the sole metric businesses should rely on to measure success.

With the market now moving ahead of lead generation, it’s time for companies to start looking at new ways of tracking their progress. So let’s examine why lead generation is no longer the most effective way to measure success and what businesses should do instead.

Why Lead Generation Is No More The Best Metric For The B2B Clients 

Lead generation is all about getting as many leads as possible. It is a numbers game – the better people see your client’s product or service. This meant that companies would focus on tactics such as buying lists or running large-scale campaigns with lots of ads to get as many eyes on their product as possible. 

However, this approach often resulted in low-quality leads not being interested in what the business had to offer. It also meant that businesses were paying for leads that weren’t even qualified, meaning they wasted time and money on uninterested prospects.

Lead Generation Approach to Be Successful

Today’s lead generation is about quality over quantity. Companies are now focusing on finding qualified prospects likely to be interested in their product or service. They also focus on providing an exceptional customer experience and building relationships with potential customers. 

This means that companies need to focus less on getting large numbers of leads and more on engaging with potential customers and providing them with relevant information that will help them make an informed decision about whether to purchase from their business. 

B2B businesses require a more personalized approach, and that’s where “Meeting Generation” comes into the picture.

The term “meeting generation” is relatively new, but it’s quickly becoming a buzzword in the world of lead generation. It refers to the shift away from traditional lead generation techniques, such as cold calls and emails, and towards more personalized, meeting-focused approaches.

https://lh4.googleusercontent.com/IEwU4wryLpKVrKe8K2UXKNCecyFYvDUBM84WUsJZ52hhxqBaq1EvJ4OiXHpbdLNETgYJxh058sGZqIJoBmnB41hnM6xhSAhpQjK3NPfHs94J0dI2kIHdGw5pwqkmyXKYNJ8ml7lI5UfBTe_RTmplL3E

The primary benefit of meeting generation is that it allows B2B businesses to contact leads and prospects directly. Rather than relying on impersonal emails or cold calls, meeting generation focuses on building relationships through face-to-face meetings. 

This allows businesses to get an up-close look at their leads or prospects and tailor their messaging accordingly. It also enables leads and prospects to ask questions in real time, which can help them make a more informed decision about whether or not they are ready to buy.

[jaycegrayyeconsultinrecruting]

Choosing the Best Sales Recruitment Firm in Miami, FL

If you are looking for one of the best sales recruitment firms in Miami, FL, trust Jayce Grayye Consulting & Recruiting. Our team of experienced professionals specializes in identifying top sales talent to elevate your business's growth. With a proven track record, we customize recruitment strategies to match your unique needs. Count on us to build high-performing sales teams that drive success. 

[chloedecker0]

Maximizing Retail Profits: Harnessing B2B Price Optimization Software

In the ever-evolving world of retail and e-commerce, businesses are constantly seeking ways to gain a competitive edge. Among the many strategies employed, B2B Price Optimization and Management Software stands out as a game-changer. Price optimisation and management (PO&M) software solutions enable businesses to oversee and optimize the prices of their goods and services. These services also provide a growing range of sales intelligence advice, such as best-next-action suggestions and customer churn warnings. In the industry, vendors either focus on back-office price management and product management roles, or they focus on providing real-time sales intelligence to sales representatives and B2B digital commerce websites, or both. Quadrant Knowledge Solutions, a leading global advisory and consulting firm, has recognized the significance of this technology in their report, “B2B Price Optimization and Management Applications, 2023”. Quadrant Knowledge Solutions focuses on helping clients in achieving business transformation goals with Strategic Business, and Growth Advisory Services. 

Download the sample report of Market Share: B2B Price Optimization and Management Software

Understanding the Retail and E-commerce Landscape 

The retail and e-commerce industry is a highly dynamic and competitive space. Companies within this domain face the continuous challenge of pricing their products right to maximize profitability while staying attractive to their customers. In this context, pricing becomes a critical element of their strategy. Let's delve into some of these challenges: 

Rapidly Changing Market Dynamics: Retail and e-commerce markets are highly volatile, with ever-shifting consumer preferences and market trends. Adapting to these changes in real-time is essential to stay competitive. Without the right tools, businesses risk making pricing decisions that are out of sync with market realities. 

Intense Competition: In retail and e-commerce, competition is fierce. With numerous players offering similar products or services, pricing becomes a key differentiator. Setting prices too high can drive customers away, while pricing too low can erode profit margins. 

Complex Supply Chain and Cost Structures: The retail and e-commerce sector often deals with complex supply chain operations and cost structures. Understanding the true costs associated with a product or service is essential for setting optimal prices. Traditional methods of cost calculation can be time-consuming and error-prone. 

Customer Behaviour and Expectations: Today's consumers are more informed and price-sensitive than ever before. Their buying behaviour can change rapidly in response to various factors, including promotions, discounts, and market trends. Retailers must be agile in responding to these changes. 

Competitor Pricing Strategies: Keeping a constant eye on competitor pricing is crucial. Businesses need to respond promptly to pricing moves made by competitors to remain competitive. Manual tracking and analysis of competitor pricing are arduous and inefficient processes. 

Download the sample report of Market Forecast: B2B Price Optimization and Management Software

B2B Price Optimization and Management Software: A Necessity 

B2B Price Optimization and Management Software is the solution to these challenges. This technology leverages advanced algorithms, data analytics, and real-time market insights to help businesses make data-driven pricing decisions. It empowers retail and e-commerce companies to optimize their prices efficiently while taking into account factors like demand fluctuations, competitor pricing, and customer behaviour.

Talk To Analyst: https://quadrant-solutions.com/talk-to-analyst

[b2bsalesify]

When it comes to finding the right sales consultant company, it can be tough to know where to start. But with so many companies to choose from, it can be even harder to know which one is right for you.If you’re looking for a company that has a strong track record, then you should consider looking into B2B Salesify company,it provides sales consulting services California. These companies have years of experience helping businesses reach their goals, and they know how to work with clients to get the most out of their sales efforts.If you’re not sure where to start, then you should consider hiring a sales consultant to help you evaluate your current sales situation.

[theglobalassociates3366]

Mastering B2B Sales: Your Essential Guide to 20 Proven Strategies and Tactics for 2025

The B2B sales landscape is transforming rapidly, driven by advancements in technology, changing buyer behavior, and heightened competition. As businesses gear up for 2025, the focus must shift to a more strategic, data-driven, and customer-centric approach to achieve sustainable growth. Below, we delve into 20 essential strategies and tactics that every B2B company should adopt to refine their sales processes and thrive in the ever-evolving market.

1. Personalized Customer Engagement

In today’s competitive environment, personalization is no longer optional—it’s essential. Tailor your messaging to address specific customer pain points and needs. Use CRM platforms to track interactions, preferences, and behavioral data, ensuring every touchpoint feels meaningful and relevant.

2. Adopt AI and Automation

Artificial intelligence and automation tools are transforming how B2B sales teams operate. From chatbots handling initial inquiries to AI-driven analytics predicting customer needs, these technologies streamline workflows, improve efficiency, and help prioritize leads for better conversion rates.

3. Focus on B2B Lead Generation in India

With India’s growing economy and increasing demand for B2B services, it’s a hotspot for lead generation. Companies like The Global Associates specialize in capturing high-quality leads in this region, enabling businesses to tap into one of the world’s fastest-growing markets. Invest in localized marketing campaigns, and utilize platforms like LinkedIn and Google Ads to target decision-makers effectively.

4. Implement Account-Based Marketing (ABM)

ABM is a powerful strategy where marketing and sales teams work collaboratively to target high-value accounts. Instead of casting a wide net, focus your resources on a select group of prospects, delivering customized campaigns that directly address their specific needs.

5. Enhance Your Digital Presence

Your online presence is often the first impression potential clients have of your business. Ensure your website is optimized for SEO, mobile-friendly, and offers a seamless user experience. Regularly update blogs, whitepapers, and case studies that demonstrate your expertise and add value to your audience.

6. Develop Multi-Channel Outreach

Gone are the days when email alone could drive sales. Today’s B2B buyers expect communication across multiple channels, including email, phone, social media, and even in-person meetings. A well-coordinated outreach strategy ensures you’re reaching prospects wherever they are most active.

7. Invest in Value-Driven Content

Content is the backbone of B2B marketing. Create in-depth whitepapers, blogs, videos, and case studies that address the challenges your prospects face. Use content as a tool to educate and build trust, positioning your business as a thought leader in your industry.

8. Strengthen Sales Enablement

Empower your sales team with the tools, resources, and training they need to succeed. This includes access to up-to-date product information, buyer personas, and data-driven insights that can help them tailor their pitch to individual prospects.

9. Leverage Data Analytics

Incorporate data-driven insights into every stage of your sales funnel. Use analytics tools to track customer behavior, identify trends, and refine your strategies. This approach ensures you’re always making informed decisions that drive results.

10. Collaborate with Strategic Partners

Partnering with complementary businesses can open doors to new opportunities. For instance, a software provider could partner with a consulting firm to offer bundled services, creating value for both companies and their customers.

11. Focus on Customer Retention

It’s often said that retaining a customer is more cost-effective than acquiring a new one. Implement loyalty programs, provide excellent post-sale support, and continuously engage with your existing customers to ensure they remain loyal advocates for your brand.

12. Harness the Power of Video Marketing

Video content is increasingly becoming a preferred medium for B2B buyers. Use explainer videos, product demos, and client testimonials to engage prospects and communicate your value proposition effectively.

13. Encourage Referrals

Happy customers can become your best brand ambassadors. Develop a referral program that incentivizes your existing clients to recommend your services to their network.

14. Monitor Competitors

Keeping a close eye on your competitors can provide valuable insights. Identify what’s working for them and where they might be falling short. Use this information to refine your strategies and gain a competitive edge.

15. Expand Internationally

If your business hasn’t explored international markets yet, 2025 might be the year to do so. Develop localized strategies to address the specific needs and cultural preferences of global audiences.

16. Use Social Proof to Build Credibility

Social proof, such as client testimonials, success stories, and case studies, plays a crucial role in establishing trust. Showcase these prominently on your website and marketing materials to demonstrate your capabilities.

17. Align Sales and Marketing Teams

Silos between sales and marketing teams can hinder your growth. Align their goals and encourage collaboration to create a seamless journey from lead generation to conversion.

18. Host Webinars and Events

Webinars and events are excellent ways to educate your audience, showcase your expertise, and generate new leads. Offer valuable insights during these sessions to leave a lasting impression on your prospects.

19. Optimize Pricing Strategies

Your pricing strategy should cater to different customer segments. Offer tiered packages, volume discounts, or subscription models to accommodate varying budgets and requirements.

20. Partner with Industry Experts

Collaborate with B2B sales and lead generation experts like The Global Associates. With a proven track record of delivering high-quality leads and helping businesses achieve their sales goals, partnering with such firms ensures your strategy is backed by experience and expertise.

Final Thoughts

The future of B2B sales lies in leveraging technology, focusing on customer-centric strategies, and optimizing lead generation efforts in emerging markets like India. By adopting these 20 essential tactics, businesses can stay ahead of the curve, driving both growth and profitability in 2025.

Would you like a tailored approach to integrate these strategies into your business? Collaborate with The Global Associates to unlock the full potential of your B2B sales strategy.

[prolinkagemarketing]

Finding the Best Digital Marketing Company for Your Business

A solid internet presence is crucial for any firm in the modern world. Digital marketing may help you expand your consumer base and build your brand, regardless of the size of your business. But how can you pick the ideal digital marketing agency for your requirements when there are so many possibilities available? Let’s dissect it.

What is a Digital Marketing Company?

A digital marketing company helps businesses promote their products or services online. This can include a variety of services such as search engine optimization (SEO), social media marketing, email marketing, and more. The goal is to attract more visitors to your website, convert them into customers, and ultimately, increase your sales.

Why Choose ProLinkage?

If you’re looking for the best digital marketing company, ProLinkage is a great choice. They offer a range of services that can help your business succeed online. Here’s why they stand out:

1. Expertise in B2B Digital Marketing Services: ProLinkage specializes in B2B (business-to-business) digital marketing. This means they know how to help businesses that sell products or services to other businesses. They understand the unique challenges of B2B marketing and have the tools to overcome them.

2. Top-Notch SEO Digital Marketing Agency: One of the most important aspects of digital marketing is SEO (search engine optimization). SEO helps your website rank higher on search engines like Google, making it easier for potential customers to find you. ProLinkage is a top SEO digital marketing agency with a proven track record of helping businesses improve their search engine rankings.

3. Customized Strategies: Every business is different, and ProLinkage knows that. They create customized digital marketing strategies tailored to your specific needs and goals. Whether you need help with social media, email campaigns, or content marketing, they have you covered.

How Can Digital Marketing Help Your Business?

Digital marketing offers numerous benefits for businesses of all sizes. Here are some key advantages:

Increased Visibility: With the right digital marketing strategy, your business can reach a larger audience. This means more people will know about your products or services.

Better Engagement: Digital marketing allows you to interact with your audience in real-time. You can respond to their comments, answer their questions, and build a relationship with them.

Higher Conversion Rates: Effective digital marketing strategies can turn website visitors into paying customers. This leads to higher sales and more revenue for your business.

Cost-Effective: Compared to traditional marketing methods, digital marketing is often more affordable. You can reach a large audience without spending a fortune.

Conclusion

Choosing the best digital marketing company can make a big difference in your business’s success. ProLinkage offers top-notch B2B digital marketing services and is a leading SEO digital marketing agency. They provide customized strategies to help your business grow online.

If you’re ready to take your business to the next level, consider partnering with ProLinkage. Their expertise and dedication to your success can help you achieve your digital marketing goals. Visit our website to learn more and get started today.

By investing in professional digital marketing services, you’re setting your business up for long-term success. Don’t miss out on the opportunity to boost your online presence and grow your customer base.

[religion-is-a-mental-illness]

By: River Page

Published: Feb 2, 2024

"Companies also cannot take race-motivated actions to maintain a demographically 'balanced' workforce." — Commissioner at Equal Employment Opportunity Commission Andrea R. Lucas in Reuters, June 29, 2023

"An unlawful employment practice is established when the complaining party demonstrates that race, color, religion, sex, or national origin was a motivating factor for any employment practice, even though other factors also motivated the practice." — 42 USC § 2000e–2(m) of Title VII of the Civil Rights Act of 1964

---

In the wake of the George Floyd protests, tech companies promised to hire more minorities. One company that claims to help them do it is Gem, and although you might not have heard of it, you’ve probably heard of some of its 1,200-plus clients: Reddit, Dropbox, Robinhood, Discord, Zillow, Stripe, Affirm, and Grammarly, just to name a few. Although Gem’s software is primarily used for things like non-race- and gender-based recruiting, payroll, and benefits management, John, (not his real name) — who worked for Gem as a sales development representative through a B2B outsourcing firm from March to July of 2021, told us that the prospective corporate clients he talked to were most interested in Gem’s “diversity enhancing” capabilities. Essentially, they had race- and gender-based hiring quotas and wanted to use Gem’s software to meet them. He said one prospective client, an executive at the Bay Area-based AI and robotics research arm of one of the world’s leading car manufacturers, told him explicitly: “I need more black candidates this month.”

According to its website, Gem’s software allows recruiters to track “gender and race/ethnicity throughout the entire hiring funnel.” Essentially, it appears to include a comprehensive race and gender tracking system designed to help companies fill race- and gender-based quotas with precision. For example, in a 2021 diversity webinar posted on YouTube, a Gem employee seemed to explain how the software could show how many candidates a company would need to reach out to if it had three engineering positions open, but didn’t want to hire men for them (in her words: “wanted to give women a chance”). In the same video, she demonstrated how to break down each stage in the hiring funnel by race, and explained (but did not show, probably for privacy reasons) how companies could further track how their recruiters’ own efforts break down along the lines of the company’s race- and gender-based hiring quotas, so that the company may “hold them accountable.”

[ Screen capture from Gem’s diversity webinar ]

All this requires a lot of data. According to a recent LinkedIn post by Gem founder Steve Bartel, this data can come from three sources:

Self-ID: the demographic data collection on job applications

Manual override: the recruiter reports your race and gender based on visual cues such as your LinkedIn profile picture

Predicted: Gem’s proprietary AI determines a candidate's race and gender based on machine learning (Bartel notes this is only for aggregate/anonymized use, meaning that the UI doesn’t allow recruiters to see which race was assigned to individual candidates)

John told me that, of Gem’s features, its race- and gender-identifying AI was the biggest selling point. “A key part of the pitch was to tell clients that Gem uses AI and machine learning to determine race and gender.” (This is especially ironic, given the panic about “racist AI” that has consumed every discussion about artificial intelligence for years.)

“One thing that cracked me up was that recruiting/DEI buyers at companies would ask, ‘Is this legal?’” John told me. “Not because they were offended by how obviously racist the software was — they loved what they saw. The concern was pushback from their legal team.” He said this question was asked so frequently that Gem’s Chief Legal Counsel had a prewritten response to the question that would be passed along to clients who asked.

[ Source: Gem’s website, February 1, 2024 ]

The "Diversity Recruiting" section of Gem’s website offers a slate of what it calls “Case Studies” — essentially customer testimonials — where companies explain how they used Gem to hire based on race and gender.

In a case study for payroll firm Gusto, Gem seems to indicate the company used its “Candidate Rediscovery” tool to hire based on candidates’ race and gender. In Gem’s language, Gusto used the tool to “unearth talent who is vetted — and diverse — ultimately reducing time-to-hire.” In other words, companies could use Gem’s software to find people with specific racial and gender-based characteristics that meet the position’s requirements and hire them quickly, while weeding out similarly qualified candidates who are, presumably, white or male or both.

In a case study about the telecommunications company Twilio, Gem seems to describe how one of its senior recruiters was able to avoid hiring men with their tool:

Gem’s metrics have also helped [the recruiter] zero in on stages in the interview process where the team is falling short on equitable gender hiring. “For one division, we intuited that we were hiring more women than the average team—and we were! We were prepared to roll off our passive sourcing efforts for that division, but I don’t like to make a move without looking at all the data first. That’s where Gem came through.” [The recruiter] dug through the data in more detail and discovered that the proportion of male candidates was actually increasing quarter over quarter—so much so that, by Q3, they would have made significantly more male than female hires. “If we hadn’t had access to that data, we wouldn’t have been able to identify that trend and strategize on how to allocate our resources properly.”

This is easily interpretable as: We thought everything was fine until Gem showed us that by Q3 we might hire a disproportionate number of men in a division that a disproportionate number of men applied to work in. It's worth noting that when announcing massive job cuts in 2022, Twilio’s CEO bragged that the layoffs had been carried out through an “Anti-Racist/Anti-Oppression lens.”

In another testimonial from Chili Piper, an inbound conversion platform for B2B revenue teams, the company’s Talent Ops Manager says she used Gem to discover that URG (under-represented group) candidates were dropping off after the company stopped including a video submission in the application (itself seeming to indicate that a significant proportion “URGs” were being advanced through the hiring pipeline because of their race or gender). She successfully lobbied to bring the video submission back and modified the assignment. “Now it’s like, sell us a new smartphone: something that really levels the playing field and lets us see candidates’ creativity, communication, and approach in action. It’s not necessarily entrenched in experience in tech and SaaS sales.” Since then, the company has “seen a decisive shift in the demographics of candidates who make it to the interview stage of our process. We have seen a 54% increase in URG candidates and a 31% increase in female-identified candidates making it to the first round of interviews. Offers extended to, and offers accepted by URGs have increased.”

In other words, Chili Piper's testimonial seems to indicate that Gem showed the company that when it stopped asking applicants to submit a video that allowed them to see their race and gender, they stopped hiring more minorities. So they brought video back, and seemed to effectively lower their standards by changing the assignment to one in which industry experience was deprioritized.

Gem’s own hiring practices also raise red flags. An internal jobs board from June 2021 provided to Pirate Wires shows that under a field titled ��Diversity Search,” positions are either listed as “Open,” “Women,” “URM,” or “Women & URM,” suggesting that certain positions were closed off to straight white males, or perhaps that women and minorities were being sought after in those positions. We sent the screenshot of the internal job board — with company name and other identifying information redacted — to a tech industry employment lawyer, who said:

Without knowing more about the company or getting clarification on what some of the designations mean on the chart, it looks a bit problematic. The law allows companies to set “targets” and “goals” as they relate to the hiring, retention, and promotion of women, veterans, and underrepresented minorities (those targets/goals must be temporary). But the law does not currently allow private companies to set aside or otherwise designate specific positions for such group members. There are some grey areas for certain types of federal contractors, but it’s the exception to the rule.

As a non-lawyer, I’ll not comment on the legality of Gem’s hiring practices. However, I will say the company seems to use unorthodox recruiting methods. In Gem’s diversity webinar I referred to earlier, one of the hosts said, “Here at Gem, each time we open a new req [position], we actually focus solely on sourcing URGs, and in conjunction [with that] we don’t post the job on the career site until other levers need to be pulled…”

The host then explained how she found candidates of specific races and genders at Gem, telling the audience: “Sourcing for URGs may require you to shift some fundamental ideas you have about what a quote-unquote good candidate looks like.” Next, she described how she would go through LinkedIn, searching for candidates with stereotypically minority names, who use neo-pronouns, or who went to minority-majority schools, among other tactics.

[ Slide from Gem’s diversity webinar]

When asked for comment, a representative from GEM told us “Our product provides interested customers with insights that help them build a diverse talent pipeline. We work closely with legal counsel to ensure our platform complies with all applicable laws and welcome potential customers looking to learn more to reach out to us."

Gem: a company that apparently doesn’t post some job announcements publicly without searching for specific races and genders on LinkedIn first. A company whose value proposition is to help companies hold their recruiters “accountable” for hiring too many of the wrong race and gender. A company that created an AI that predicts your race and gender. A company whose AI tracks race throughout the hiring pipeline so efficiently that, allegedly, even woke companies question its legality during sales calls. Gem is the company that vast swaths of the tech industry are using to hire.

So if you’re in the business, and you’re a Derrick O’Donnell or a John Chau, good luck out there. I think you’re gonna need it.

[ Via: https://archive.md/gxFMK ]

==

DEI is discrimination.

[customersx]

B2B CRM: Dein Schlüssel zum Erfolg

Nutze B2B CRM, um deine Abläufe zu optimieren und Kunden langfristig zu binden. Kontaktiere uns für eine unverbindliche Beratung bei CustomersX! 

Besuche: https://customersx.ch/b2b-crm/      

Adresse: Leutschenbachstrasse 95 / 8050 Zürich       

Telefon: +41 44 508 11 94       

Name: CustomersX       

Keyword: B2B CRM

[k2kitsupport]

E-Commerce

If we compare with our earlier life, had we ever thought that we would order the goods from mobile or electronic gadgets… all the work will be done with one click. But now we are shopping, ordering food, or getting various services while sitting at home.

It all happens due to the Internet and innovative technology.

The activity of buying or selling goods, services, and transmission of information, data, etc. using electronic mediums probably over the internet is E-Commerce.

E-commerce helps firms/businesses and customers save time and money. It enables the firm to get an online store and offer a wider range of customers other than their locality whereas customers get a range of products to choose from.

E-commerce varies based on its nature. A business model that lets businesses buy and sell things to other companies over the Internet comes under the Business-to-Business (B2B) model. In the Business-to-Consumer (B2C) model, buying and selling activities are done between the businesses and direct users. Similarly, there are other e-commerce models such as Business-to-Government (B2G), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), and Business-to-Business-to-Consumer (B2B2C), differ on their nature of buyer and seller.

We know that e-commerce is beneficial but, what if its website fails to convey messages, cannot allure traffic, or fails to increase sales?

Considering above all, every business requires certain essential features to make their e-commerce website the best and increase sales. The e-commerce website must be responsive, easy to use, and have attractive pages, a user-friendly structure, multiple payment options, 24x7 customer service, extensive product information, etc., these are the elements that drive customer traffic.

Other than the above features,

- Universal acceptance,

- Optimal pricing,

- Offering discounts and loyalty points,

- Multilevel security,

- Provide personalized services, sorting and filtering features as per the audience’s requirements,

- Easy to navigate product catalog,

- Smooth online order processing,

- Error-free transactions

- Hassle-free delivery system

- Superior customer service, etc.

are the advanced features to streamline the management. Incorporating them into the e-commerce website is not just a trend but necessary to survive in the competitive digital marketplace.

Another concerning feature in customer’s view is the security of online payment data. Secure payment gateways ensure customers that their card details are safely stored. And knowing their sensitive information is protected, delighted customers can confidently shop and use credit cards to make payments.

For e-commerce, businesses need to aim to optimize their systems, minimize errors, and enhance customer satisfaction.

K2K IT Support & Solutions Pvt. Ltd. understand the ever-changing digital world and its customers. Having concerns, the company incorporate all the updated features and payment security into its e-commerce site and offers a wide range of all essential quality products and ensure full customer satisfaction.

[shikha06blogpost]

Every B2B Company Track Marketing KPIs for Better Results

In today’s digital marketing ecosystem, B2B advertising is much more than just amassing clicks and conversions. A deep understanding of campaigns’ effectiveness is paramount, with a specific focus on how these marketing endeavors translate into tangible revenue. Let’s dive into the importance of these KPIs and how they can redefine your marketing strategy. 

Why B2B Marketing KPIs Are Important

At its core, B2B operations are about building lasting and meaningful relationships with other businesses. But to foster these relationships, companies need to understand how their marketing strategies are performing. KPIs serve as the bridge between marketing objectives and real, quantifiable results. They help identify strengths to capitalize on and weaknesses that require attention.

Shifting the Focus to Revenue-Based Advertising KPIs

1. Campaign Reach for Targeted Audiences

With the rise of account-based marketing (ABM), it’s crucial to focus on key accounts. Instead of generic audiences, the emphasis should be on specific accounts that can drive business growth.

Case Study:

A software-as-a-service (SaaS) company decided to narrow down their target audience, focusing solely on mid-sized tech companies in the San Francisco Bay Area. By targeting their ads to this niche, they saw a 25% increase in engagement and a 15% hike in conversions, emphasizing the power of precise targeting. 

2. Account Lift 

By monitoring the spike in website traffic from targeted campaigns, businesses can gauge direct engagement.

Example:

After launching a new ad campaign, a B2B company noticed a 20% increase in website traffic from companies in their target sector, providing clear evidence of the campaign’s impact.

3. Influenced Pipeline

It’s here that marketers can truly underline their contribution to revenue. For instance, if a certain ad campaign can be directly linked to opportunities or leads, it serves as a testament to its effectiveness.

4. Return on Ad Spend (ROAS)

An essential metric, ROAS indicates the revenue earned for every dollar spent on advertising.

Case Study:

An e-commerce platform, after revamping its ad strategy, achieved a whopping 400% ROAS. This translated to earning $4 for every $1 spent on ads, showcasing the success of their marketing endeavours. 

Traditional KPIs are foundational, but it’s the revenue-based metrics that bring out the actual impact of B2B advertising efforts. With a focus on these KPIs, businesses can ensure that their marketing strategies are not just generating buzz but truly driving growth. Collaboration and alignment between marketing and sales teams using these metrics can lead to shared successes and higher ROI. Always remember, in the world of B2B marketing, it’s not just about reaching your audience; it’s about making every interaction count. 

Final Thoughts

While these KPIs offer a starting point, it’s essential to remember that the B2B landscape is ever-evolving. What’s relevant today might change tomorrow. Hence, regularly reviewing and updating the KPIs you track can keep your strategies fresh, relevant, and driving those all-important results. After all, in the world of B2B, knowledge isn’t just power – it’s profit.

Hire a B2B lead generation company is the right solution to resolve your B2B marketing efforts for your business.

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Top 5 Digital Marketing Agencies in Kolkata

Flourishing of Business Digitally

Digital marketing is thriving in Kolkata, a busy city where tradition and modernity coexist. The demand for skilled digital marketing agencies has increased as more companies want to have a strong online presence. These firms are essential to developing persuasive digital strategies that promote engagement and growth. The top 5 digital marketing agencies in Kolkata, each with distinctive capabilities and contributions to the dynamic field of digital marketing, will be discussed in this article.

1. Seven Boats

One of Kolkata's top digital marketing firms, Seven Boats, is redefining how the industry operates there. Whether it's increasing online exposure, generating more site traffic, or turning leads into sales, this digital marketing agency in Kolkata focuses on forward-thinking digital methods to make sure its clients achieve their digital objectives.. They are well known for their all-encompassing strategy for digital marketing, which includes products and services including SEO, social media management, email marketing, and online reputation management, YouTube marketing, digital PR campaigns, paid advertising, Google ads, Facebook ads, Instagram promotion, LinkedIn B2B & B2C marketing, online lead generation, email marketing, Quora marketing, and more.. Seven Boats is unique in that it is dedicated to educating consumers through workshops and training courses.

The firm has a long list of accomplishments to its credit, having worked with both new businesses and well-known corporations. They have a good reputation in the sector thanks to their data-driven tactics and creative solutions.

2. WebGuru Infosystems

Leading digital marketing firm WebGuru Infosystems in Kolkata is renowned for its adaptability and extensive offerings. They have served clients from a variety of industries successfully with years of experience. They offer website building, content marketing, pay-per-click (PPC) advertising, social media marketing (SMM), search engine optimisation (SEO), and SMM.

The dedication to client satisfaction and the expertise of its team of professionals in the most recent developments in digital marketing are what distinguish WebGuru Infosystems from its competitors.

3. Carney Technologies Services

Another leading digital marketing firm with a presence in Kolkata is Carney Technologies Services. It has a strong emphasis on providing solutions that are ROI-driven. They are experts in web design, social media marketing, PPC advertising, and SEO. They stand out for taking a unique, individualised approach to every project and designing their methods to satisfy certain customer objectives.

The capacity of Carney Technologies Services to adapt to the rapidly evolving digital world is something that it takes great pride in, as it guarantees that its clients receive the most cutting-edge and efficient marketing solutions.

4. Extensive Ideas

Carney Technologies Services is another top digital marketing company with a location in Kolkata. It places a lot of focus on offering solutions that are motivated by ROI. They are specialists in SEO, PPC, social media marketing, and web design. They stand out for adopting a special, tailored approach to every project and developing their processes to meet specific client objectives.

Since it ensures that its clients receive the most cutting-edge and effective marketing solutions, Carney Technologies Services takes great satisfaction in its ability to adapt to the continuously changing digital environment.

5. TechShu

TechShu is a digital marketing firm in Kolkata that specialises in offering data-driven and goal-oriented tactics. They put a lot of emphasis on SEO, PPC, social media marketing, and website design. TechShu takes pride in being transparent and analytical, providing clients with thorough information to track the progress of initiatives.

One of their defining characteristics is their concentration on local SEO, which makes them an excellent choice for businesses looking to target customers in the Kolkata area. The ability of TechShu's clients to compete in the online market is ensured by its commitment to staying abreast of digital marketing trends.

The digital marketing scene in Kolkata is thriving and diversified, and these top 5 agencies are setting the pace with their cutting-edge approaches and commitment to client success. These companies offer a variety of services catered to match your particular goals, whether you're a startup trying to make your mark or an established business looking to increase your internet profile. Your specific aims and tastes ultimately determine your final decision, but no matter which agency you choose, you can be sure that your digital marketing campaign in Kolkata will be a success.

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Business Lead Generation Companies' Power for Success

 Do you have trouble discovering outstanding B2B sales leads? Look nowhere else! You may overcome challenges and achieve your sales objectives with the assistance of our B2B lead generation firm. We can produce high-quality leads that will advance your company using our experience and tried-and-true tactics. You may anticipate an increase in qualified leads, enhanced brand authority, and ultimately more conversions with our all-inclusive approach to B2B lead generation. Don't let lead generation difficulties stop you. Get in touch with us right away and let's drive your company to new heights!