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bestseosagar · 2 months ago
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msclaritea · 1 year ago
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Caesarea, Israel - Wikipedia
The modern town is named after the nearby ancient city of Caesarea Maritima, built by Herod the Great about 25–13 BCE as a major port. It served as an administrative center of the province of Judaea (later named Syria Palaestina) in the Roman Empire, and later as the capital of the Byzantine province of Palaestina Prima. During the Muslim conquest in the 7th century, it was the last city of the Holy Land to fall to the Arabs. The city degraded to a small village after the provincial capital was moved to Ramla and had an Arab majority until Crusader conquest. Under the Crusaders it became once again a major port and a fortified city. It was diminished after the Mamluk conquest. In 1884, Herzegovinian Muslim immigrants who left Austria-Hungary were settled there by the Ottoman authorities. At the time, Caesarea was a semi-demolished archaeological site. Seferović writes that the Herzegovinian Muslims were completely assimilated into Arab culture. In 1940, kibbutz Sdot Yam was established next to the village. In February 1948, the village was taken and depopulated by a Palmach unit commanded by Yitzhak Rabin, following an earlier attack on a bus by the Lehi paramilitary group.
Rothschild Caesarea Foundation and Development Corporation
After the establishment of the State of Israel, the Rothschild family agreed to transfer most of its land holdings to the new state. A different arrangement was reached for the 35,000 dunams of land the family owned in and around modern Caesarea: after turning over the land to the state, it was leased back (for a period of 200 years) to a new charitable foundation. In his will, Edmond James de Rothschild stipulated that this foundation would further education, arts and culture, and welfare in Israel. The Caesarea Edmond Benjamin de Rothschild Foundation was formed and run based on the funds generated by the sale of Caesarea land which the Foundation is responsible for maintaining. The Foundation is owned half by the Rothschild family, and half by the State of Israel.[citation needed]
The Rothschild Caesarea Foundation established the Caesarea Edmond Benjamin de Rothschild Development Corporation Ltd. (CDC; Hebrew: החברה לפיתוח קיסריה אדמונד בנימין דה רוטשילד) in 1952 to act as its operations arm. The company transfers all profits from the development of Caesarea to the Foundation, which in turn contributes to organizations that advance higher education and culture across Israel.[citation needed] The goal of the CDC is to establish a unique community that combines quality of life and safeguarding the environment with advanced industry and tourism.[citation needed]
Today, the Chairman of the Rothschild Caesarea Foundation and the CDC is Baron Benjamin de Rothschild, the great-grandson of Baron Edmond de Rothschild.
As well as carrying out municipal services, the CDC markets plots for real-estate development, manages the nearby industrial park, and runs the Caesarea's golf course and country club, Israel's only 18-hole golf course.[citation needed]
Modern Caesarea, or Kesariya, remains today the only locality in Israel managed by a private organization rather than a municipal government. It is one of Israel's most upscale residential communities. The Baron de Rothschild still maintains a home in Caesarea, as do many business tycoons from Israel and abroad.[citation needed]
I'm suffering a bit of shock and amazement, right now. I've recently been studying American history closer and just last night found out that New Jersey's lesser known second name is Caesarea. I know I'd planned to look more into it, today, but before I even could, the article about Israelis boycotting near Netanyahu's home was reported, this morning; in the town of Caesarea.
"5. New Jersey had the alternate name of New Caesarea.
In 1664, King Charles II gave a charter for New Netherland, the land between the Connecticut and Delaware Rivers, to his brother James, the Duke of York. James, in turn, sent a fleet to chase out the Dutch, who also had claimed the area, and then gave a lease for a portion of the land to Lord John Berkeley, Baron of Stratton, and Sir George Carteret, a British naval officer who had helped defend the island of Jersey and keep it in Royalist hands during the English Civil Wars.
In honor of Carteret’s services to the Crown, James insisted upon calling the colony New Jersey, with the alternative name of New Caesarea, after the Roman name for the island of Jersey..."
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citationbuilderproseo · 2 days ago
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How to Use Free Local Listing Sites to Boost Your Austria Business with Citation Builder Pro
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For businesses looking to grow their reach and visibility in Austria, local SEO and online listings are crucial tools. Using free local listing sites can significantly boost your online presence, making your business easier to find and more accessible to potential customers. Citation Builder Pro specializes in creating and optimizing business profiles across Austria’s top directories, ensuring your business stands out on local search engines. Here’s how to leverage free local listings effectively with the support of Citation Builder Pro.
Why Local Listing Sites Are Essential for Austrian Businesses
Local listing sites act as digital directories where customers can find your business details, such as name, address, phone number, and website. Not only do these sites improve your visibility on search engines, but they also help establish trust and credibility with potential clients. By listing your business on reputable Austrian platforms like at.enrollbusiness.com, admin.cylex-oesterreich.at, hotfrog.at, at.kompass.com, and tupalo.com/en, you create more touchpoints for customers to discover and connect with your brand.
Local listings also contribute to higher rankings in search engine results. Google, for example, considers the consistency and accuracy of business listings across different platforms when determining search rankings. The more high-quality, accurate listings your business has, the better your chances of appearing in local search results.
Steps to Boost Your Austria Business with Free Local Listing Sites
Here’s a step-by-step guide on how to use free local listing sites to improve your business’s reach in Austria, with the expertise of Citation Builder Pro.
Identify the Right Directories: Start by targeting high-authority Austrian directories where your business information can make the most impact. Key platforms include Kompass Austria, Hotfrog Austria, and Cylex Österreich. Citation Builder Pro’s local expertise ensures that your business is listed on the most relevant and effective directories for your industry.
Ensure Consistent Information Across Listings: Inconsistent information across listings can harm your search engine rankings and confuse potential customers. Citation Builder Pro carefully manages your business details—like name, address, phone number (NAP), and website—across all directories. This consistency not only builds trust but also boosts your search engine optimization (SEO) by signaling to search engines that your business information is reliable.
Optimize Listings with Targeted Keywords: For maximum discoverability, it’s important to include targeted keywords like “local listing sites in Austria” in your business descriptions. Citation Builder Pro strategically incorporates keywords that resonate with local customers, increasing the likelihood of your listings appearing in relevant searches.
Add Engaging and Informative Descriptions: A well-written business description that highlights your services and unique qualities will attract more customers. Citation Builder Pro crafts professional, engaging descriptions that resonate with potential clients, encouraging them to choose your business over competitors.
Leverage Category and Industry Tags: Accurate categorization on listing sites helps search engines and customers find your business more easily. By selecting relevant categories and industry tags, Citation Builder Pro ensures your business appears in searches aligned with what you offer.
Benefits of Using Citation Builder Pro for Local Listings
With Citation Builder Pro, Austrian businesses can unlock the full potential of local listings through professional management and optimization:
Increased Visibility: By placing your business on Austria’s top directories and ensuring visibility in local search results, Citation Builder Pro helps you reach a wider, relevant audience.
Improved Local SEO: Consistent listings and the integration of targeted keywords contribute to higher rankings, making your business easier to find when customers search for services you offer.
Enhanced Credibility and Trust: Appearing on reputable, high-authority platforms like Kompass and Cylex adds credibility to your business, encouraging customers to choose you over competitors.
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Navigating the nuances of free local listing sites can be time-consuming, especially when ensuring consistency and accuracy across multiple platforms. Citation Builder Pro simplifies this process by handling all aspects of local listings for Austrian businesses. With expertise in Austrian directories and an understanding of effective local SEO practices, Citation Builder Pro guarantees optimized, high-quality listings that drive growth.
By leveraging free local listing sites in Austria with the help of Citation Builder Pro, businesses can expand their reach, attract new customers, and improve local search visibility. This strategic approach not only strengthens your online presence but also ensures your business is set up for sustainable growth in Austria’s competitive market.
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joeyclaire · 3 years ago
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Who is he.
Ben Bernanke
14th Chair of Federal Reserve
Ben Shalom Bernanke (/bərˈnæŋki/ bər-NANG-kee; born December 13, 1953) is an American economist at the Brookings Institution who served two terms as the 14th Chair of the Federal Reserve, from 2006 to 2014. During his tenure as chair, Bernanke oversaw the Federal Reserve's response to the late-2000s financial crisis, for which he was named the 2009 Time Person of the Year. Before becoming Federal Reserve chair, Bernanke was a tenured professor at Princeton University and chaired the department of economics there from 1996 to September 2002, when he went on public service leave.
Quick Facts 14th Chair of the Federal Reserve, President ...
From August 5, 2002, until June 21, 2005, he was a member of the Board of Governors of the Federal Reserve System, proposed the Bernanke Doctrine, and first discussed "the Great Moderation" — the theory that traditional business cycles have declined in volatility in recent decades through structural changes that have occurred in the international economy, particularly increases in the economic stability of developing nations, diminishing the influence of macroeconomic (monetary and fiscal) policy.
Bernanke then served as chairman of President George W. Bush's Council of Economic Advisers before President Bush nominated him to succeed Alan Greenspan as chairman of the United States Federal Reserve. His first term began February 1, 2006. Bernanke was confirmed for a second term as chairman on January 28, 2010, after being renominated by President Barack Obama, who later referred to him as "the epitome of calm." His second term ended January 31, 2014, when he was succeeded by Janet Yellen on February 3, 2014.
Bernanke wrote about his time as chairman of the Federal Reserve in his 2015 book, The Courage to Act, in which he revealed that the world's economy came close to collapse in 2007 and 2008. Bernanke asserts that it was only the novel efforts of the Fed (cooperating with other agencies and agencies of foreign governments) that prevented an economic catastrophe greater than the Great Depression.
Family and childhood
Bernanke was born in Augusta, Georgia, and was raised on East Jefferson Street in Dillon, South Carolina. His father Philip was a pharmacist and part-time theater manager. His mother Edna was an elementary school teacher. Bernanke has two younger siblings. His brother, Seth, is a lawyer in Charlotte, North Carolina. His sister, Sharon, is a longtime administrator at Berklee College of Music in Boston.
The Bernankes were one of the few Jewish families in Dillon and attended Ohav Shalom, a local synagogue; Bernanke learned Hebrew as a child from his maternal grandfather, Harold Friedman, a professional hazzan (service leader), shochet, and Hebrew teacher. Bernanke's father and uncle owned and managed a drugstore they purchased from Bernanke's paternal grandfather, Jonas Bernanke.
Jonas Bernanke was born in Boryslav, Austria-Hungary (today part of Ukraine), on January 23, 1891. He immigrated to the United States from Przemyśl, Poland, and arrived at Ellis Island, aged 30, on June 30, 1921, with his wife Pauline, aged 25. On the ship's manifest, Jonas's occupation is listed as "clerk" and Pauline's as "doctor med".
The family moved to Dillon from New York in the 1940s. Bernanke's mother gave up her job as a schoolteacher when her son was born and worked at the family drugstore. Ben Bernanke also worked there sometimes.
Young adult
As a teenager, Bernanke worked construction on a hospital and waited tables at a restaurant at nearby South of the Border, a roadside attraction, amusement park and fireworks retailer, in his hometown of Dillon, before leaving for college. To support himself throughout college, he continued to work during the summers at South of the Border.
Religion
As a teenager in the 1960s, Bernanke would help roll the Torah scrolls in his local synagogue. Although he keeps his beliefs private, his friend Mark Gertler, chairman of New York University's economics department, says they are "embedded in who he (Bernanke) is." Once Bernanke was at Harvard for his freshman year, Fellow Dillon native Kenneth Manning took him to Brookline for Rosh Hashanah services.
Education
Bernanke was educated at East Elementary, J.V. Martin Junior High, and Dillon High School, where he was class valedictorian and played saxophone in the marching band. Since Dillon High School did not offer calculus at the time, Bernanke taught it to himself. Bernanke scored 1590 out of 1600 on the SAT and was a National Merit Scholar. He also was a contestant in the 1965 National Spelling Bee.
Bernanke attended Harvard College in 1971, where he lived in Winthrop House, as did the future CEO of Goldman Sachs, Lloyd Blankfein, and graduated Phi Beta Kappa with an A.B. degree, and later with an A.M. in economics summa cum laude in 1975. He received a Ph.D. degree in economics from the Massachusetts Institute of Technology in 1979 after completing and defending his dissertation, Long-Term Commitments, Dynamic Optimization, and the Business Cycle. Bernanke's thesis adviser was the future governor of the Bank of Israel, Stanley Fischer, and his readers included Irwin S. Bernstein, Rüdiger Dornbusch, Robert Solow, and Peter Diamond of MIT and Dale Jorgenson of Harvard.
Personal life
Ben and Anna Bernanke
Bernanke met his wife, Anna, a schoolteacher, on a blind date. She was a student at Wellesley College, and he was in graduate school at MIT.[citation needed] The Bernankes have two children, Joel and Alyssa. He is an ardent fan of the Washington Nationals baseball team, and frequently attends games at Nationals Park.
When Bernanke left Stanford to accept a position at Princeton, he and his family moved to Montgomery Township, New Jersey, in 1985, where Bernanke's children attended the local public schools. Bernanke served for six years as a member of the board of education of the Montgomery Township School District.
In 2009, The Wall Street Journal reported that Bernanke was a victim of identity theft, a spreading crime the Federal Reserve has for years issued warnings about.
Academic and government career (1979–2006)
Bernanke meeting with United States President Barack Obama.
Bernanke taught at the Stanford Graduate School of Business from 1979 until 1985, was a visiting professor at New York University and went on to become a tenured professor at Princeton University in the Department of Economics. He chaired that department from 1996 until September 2002, when he went on public service leave. He resigned his position at Princeton July 1, 2005.
Bernanke served as a member of the Board of Governors of the Federal Reserve System from 2002 to 2005. In one of his first speeches as a Governor, entitled "Deflation: Making Sure It Doesn't Happen Here", he outlined what has been referred to as the Bernanke Doctrine.
As a member of the board of governors of the Federal Reserve System on February 20, 2004, Bernanke gave a speech in which he postulated that we are in a new era called the Great Moderation, where modern macroeconomic policy has decreased the volatility of the business cycle to the point that it should no longer be a central issue in economics.
In June 2005, Bernanke was named chairman of President George W. Bush's Council of Economic Advisers, and resigned as Fed Governor. The appointment was largely viewed as a test run to ascertain if Bernanke could be Bush's pick to succeed Greenspan as Fed chairman the next year. He held the post until January 2006.
Chairman of the United States Federal Reserve
Bernanke testifying before the House Financial Services Committee responding to a question on February 10, 2009.
On February 1, 2006, Bernanke began a fourteen-year term as a member of the Federal Reserve Board of Governors and a four-year term as chairman (after having been nominated by President Bush in late 2005). By virtue of the chairmanship, he sat on the Financial Stability Oversight Board that oversees the Troubled Asset Relief Program. He also served as chairman of the Federal Open Market Committee, the System's principal monetary policy making body.
His first months as chairman of the Federal Reserve System were marked by difficulties communicating with the media. An advocate of more transparent Fed policy and clearer statements than Greenspan had made, he had to back away from his initial idea of stating clearer inflation goals as such statements tended to affect the stock market. Maria Bartiromo disclosed on CNBC comments from their private conversation at the White House Correspondents' Association Dinner. She reported that Bernanke said investors had misinterpreted his comments as indicating that he was "dovish" on inflation. He was sharply criticized for making public statements about Fed direction, which he said was a "lapse in judgment."
Financial crisis of 2007–2008
Bernanke (left) in September 2008 as President Bush speaks about the economy
Further information: Financial crisis of 2007–08
As the Great Recession deepened, Bernanke oversaw some unorthodox measures. Under his guidance, the Fed lowered its funds interest rate from 5.25% to 0.0% within less than a year. When this was considered insufficient to abate the liquidity crisis, the Fed initiated quantitative easing, creating $1.3 trillion from November 2008 to June 2010 and using the created money to buy financial assets from banks and from the government.
Second term
Bernanke answers questions in 2013 at FOMC press conference
On August 25, 2009, President Obama announced he would nominate Bernanke to a second term as chairman of the Federal Reserve. In a short statement on Martha's Vineyard, with Bernanke standing at his side, Obama said Bernanke's background, temperament, courage and creativity helped to prevent another Great Depression in 2008.
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cnigiri · 2 years ago
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Anonymous asked:
Marimo were first described in the 1820s by Anton E. Sauter, found in Lake Zell, Austria. The genus Aegagropila was established by Friedrich T. Kützing (1843) with A. linnaei as the type species based on its formation of spherical aggregations, but all the Aegagropila species were transferred to subgenus Aegagropila of the genus Cladophora later by the same author (Kützing 1849).
Subsequently, A. linnaei was placed in the genus Cladophora in the Cladophorales and was renamed Cladophora aegagropila (L.) Rabenhorst and Cl. sauteri (Nees ex Kütz.) Kütz. Extensive DNA research in 2002 returned the name to Aegagropila linnaei. The presence of chitin in the cell walls makes it distinct from the genus Cladophora.[citation needed]The algae was named marimo by the Japanese botanist Takiya Kawakami in 1898.
Mari is a bouncy play ball. Mo is a generic term for plants that grow in water. The native names in Ainu are torasampe (lake goblin) and tokarip (lake roller). They are sometimes sold in aquariums under the name "Japanese moss balls" although they are unrelated to moss. In Iceland the lake balls are called kúluskítur by the local fishermen at Lake Mývatn (kúla = ball, skítur = muck) where the "muck" is any weeds that get entangled in their fishing nets. The generic name Aegagropila is Greek for "goat hair".
The existence of marimo colonies depends on the adaptation of the species to low light conditions, combined with the dynamic interaction of wind-induced currents, light regime, lake morphology, bottom substrate and sedimentation.
The growth rate of marimo is about 5 mm (0.2 in) per year. In Lake Akan in Japan they grow particularly large, up to 20–30 cm (8–12 in). Lake Mývatn, Iceland, had dense colonies of marimo that grow to about 12 cm (5 in) in diameter and formed well defined patches on the lake floor at depths ranging from 2–2.5 m (6.6–8.2 ft).The round shape of the marimo is maintained by gentle wave action that occasionally turns it. The best environment for that are shallow lakes with sandy bottoms.
The balls are green all the way round which guarantees that they can photosynthesize no matter which side is turned upwards. Inside, the ball is also green and packed with dormant chloroplasts which become active in a matter of hours if the ball breaks apart. The wave action also cleans the balls of dead organic material.As some colonies have two or even three layers of marimo balls, wave action is needed to tumble them around so each ball reaches the light. The spherical shape has a low surface-area-to-volume ratio compared to a leaf, which limits photosynthesis and therefore limits the maximum size of the marimo balls.Marimo's preferred habitat is in lakes with a low or moderate biological activity, and with moderate or high levels of calcium. The species is mainly found in the areas of Europe previously covered in glaciers (Northern-Europe), and in several places in Japan. It has been found in North America, but it is rare, as well as in Australia. The species is sensitive to the amount of nutrients in the water. An excess of nutrients (due to agriculture and fish farming), along with mud deposition from human activity are thought to be the main causes for its disappearance from many lakes.
The species still exists in Lake Zell in Austria (where it was first discovered in the 1820s) but the lake ball growth form has not been found there since around 1910. The same has happened in most locations in England and Scotland, where mainly the attached form can be found. Dense colonies of marimo were discovered in Lake Mývatn in Iceland in 1978, but they have shrunk considerably since then. By 2014 the marimo had almost completely disappeared from the lake due to an excess of nutrients. The ecosystem is now improving and small marimo balls are forming again.
The species can still be found in several places in Japan, but populations have also declined there.
At Lake Akan, a great effort is spent on the conservation of the lake balls.The marimo has been a protected species in Japan since the 1920s, and in Iceland since 2006. Lake Akan is protected as a national park and Lake Mývatn is protected as a nature reserve.Marimo balls are a rare curiosity. In Japan, the Ainu people hold a three-day marimo festival every October at Lake Akan. Because of their appealing appearance, the lake balls also serve as a medium for environmental education.
Small balls sold as souvenirs are hand rolled from free-floating filaments. A widely marketed stuffed toy character known as Marimokkori takes the anthropomorphic form of the marimo algae as one part of its design.Marimo are sometimes sold for display in aquariums; those often originate from Ukrainian lakes such as the Shatskyi Lakes. Balls sold in Japanese aquarium shops are of European origin collecting them from Lake Akan is prohibited.
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             yeah... he’s fallen asleep about ten seconds in.
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stiri-noi · 4 years ago
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România, din nou în carantină totală? Arafat: «Niciodată să nu spui niciodată»
Secretarul de stat din MAI Raed Arafat afirmă că autorităţile din România şi-au propus să nu ajungă din nou la măsuri restrictive drastice, însă, sugerează că în condiţii “dramatice”, carantina totală va fi reintrodusă. Secretarul de stat susține însă, pentru început, măsurile de izolare locale și regionale pentru oprirea coronavirusului.
„Noi am zis că vom merge pe ideea măsurilor zonale sau regionale, dar este clar că never say never, niciodată să nu spui niciodată. Nu ştim cum va evolua şi este posibil la orice moment, dacă evoluţia va fi una dramatică, să se ia măsuri mai drastice. Dar intenţia este să se ia măsuri pe localităţi, pe zone”, a afirmat Raed Arafat, vineri seară, la Antena 3, citat de news.ro.
Secretarul de stat a răspuns astfel la întrebarea dacă se va ajunge din nou la măsuri restrictive, în situaţia în care numărul de îmbolnăviri de COVID-10 va continua să crească.
Arafat a adus în discuție și situația comunei din Prahova, Gornet, al cărei primar l-a dat în judecată și a câștigat, reclamând carantinarea abuzivă. Arafat a mai spus ca exemplul edilului să nu fie urmat și de alți primari.
„Ne aşteptăm la o colaborare cu autorităţile locale mult mai apropiată şi mult mai corectă şi cu toţi care reprezintă autorităţile locale, astfel încât să limităm răspândirea, ca să nu ajungem să restricţionăm mai târziu zone mult mai mari”, a precizat secretarul de stat.
Raed Arafat a mai spus că aproape jumătate din capacitatea de Terapie Intensivă este ocupată în spitalele care asigură îngrijirea pacienţilor infectaţi cu SARS-CoV-2.
„În situaţia în care numărul de cazuri va creşte, vor fi alocate paturi din zona non-COVID, fapt care va afecta alte patologii. (…) Noi ajungem să transferăm pacienţi în continuare din anumite localităţi în altele. Astăzi, din Alexandria am transferat la Medgidia pacient, cu elicopterul”, a explicat Arafat.
El a spus că stocurile de materiale sanitare sunt “mai bune” acum. Însă, accesul la medicamente, mai ales la Remdesivir, este unul “limitat” iar România a primit recent o nouă tranşă din medicamentul considerat cel mai eficient tratament contra COVID-19, a mai spus secretarul de stat.
Înscrie-te pe pagina noastră de Facebook: ZIARUL ROMÂNESC AUSTRIA
Polițiștii de frontieră din România, acuzaţi de violenţe ieşite din comun. Îi bat cu biciul și îi electrocutează pe refugiaţii prinşi la graniţă
The post România, din nou în carantină totală? Arafat: «Niciodată să nu spui niciodată» appeared first on Ziarul Romanesc Austria > Știri și informații pentru comunitatea românească din Austria.
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sciencespies · 5 years ago
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When plant roots learned to follow gravity
https://sciencespies.com/biology/when-plant-roots-learned-to-follow-gravity/
When plant roots learned to follow gravity
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Left: slow gravitropism of the fern C. richardii after 0, 6, 12, 24, and 36h; right: fast gravitropisms of the gymnosperm P. taeda after 0, 1, 3, 6, and 12h Credit: © IST Austria — Yuzhou Zhang/Friml Group
Highly developed seed plants evolved deep root systems that are able to sense Earth’s gravity. The how and when of this evolutionary step has, until now, remained unknown. Plant biologists at the Institute of Science and Technology Austria (IST Austria) have identified crucial components and processes which only developed in seed plants around 350 million years ago to enable fast and efficient gravity-driven root growth. The results have been published in the journal Nature Communications.
One of the most important events in evolutionary history occurred around 500 million years ago with the spread of plant life from water to land. For plants to thrive in this new environment, root systems had to evolve to grow downwards, following gravity with two primary purposes: anchoring in the soil and providing a source of water and nutrients for growth of the parts of the plant above the ground. This mechanism—called gravitropism—has been extensively studied in flowering plants such as Arabidopsis thaliana. However, it has never been systematically compared throughout the plant kingdom, and its evolutionary origin remains a mystery.
Down, down, down—but at different speed
Now, Yuzhou Zhang, postdoc in the group of Professor Jirí Friml, and his team have gained a broader view of how and when root gravitropism evolved. The researchers selected multiple plant species representing the lineages of mosses, lycophytes (clubmosses and firmosses), ferns, gymnosperms (conifers), and flowering plants and let their roots grow horizontally to observe if and when they started to bend downwards to follow gravity. The result: Gravity-driven root growth turned out to be very rudimentary and slow in the most primitive land plants (mosses) as well as in the basal vascular plants (lycophytes and ferns). Only seed plants (gymnosperms and flowering plants), which first appeared around 350 million years ago, showed a faster and thus more efficient form of gravitropism.
The power of starch
But which evolutionary step enabled this fast and efficient root gravitropism in seed plants? Through analyzing the distinct phases of gravitropism—gravity perception, the transmission of the gravitropic signal, and ultimately the growth response itself—the researchers found two crucial components, which evolved hand in hand. The first turned out to be an anatomical feature: Plant organelles called amyloplasts—densely filled with starch granules—sediment in response to gravity and this way function as gravity sensors. However, this sedimentation process was only observed in gymnosperms and flowering plants with the amyloplasts ending up highly concentrated in the very bottom of the root tip. In earlier plants, by contrast, the amyloplasts remained randomly distributed within and above the root tip, thus not functioning as gravity sensors as was the case in the seed plants.
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Specific distribution of amyloplasts filled with starch granules (black dots) in the root of the fern C. richardii (left) and the seed and flowering plant A. thaliana (right). In the fern, the amyloplasts are present both above and within the root tip, while in the gymnosperm and other seed plants they completely sediment to gather at the very bottom of the root tip. Credit: © IST Austria — Yuzhou Zhang/Friml Group
A special PIN code for auxin
After perception through the amyloplasts, the gravity signal is further transmitted from cell to cell by the growth hormone auxin. In genetic experiments, the researchers identified a specific transporter molecule in the model plant Arabidopsis thaliana, PIN2, which directs auxin flow and thus root growth. While almost all green plants carry PIN proteins, only the specific PIN2 molecule in seed plants gathers at the shoot-ward side of the root epidermal cells. This specific localization—unique to seed plants—leads to the polarization of the transporter cells which, in turn, enables the root to transport auxin towards the shoot and thus for the auxin-based signaling to wander from the place of gravity perception to the zone of growth regulation.
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Evolution of land plants (simplified chart). Credit: (C) IST Austria
Plants as teachers for mankind
With these two anatomical and functional components identified, the authors have gained valuable insights into the evolution of root gravitropism, which is one of the crucial adaptations of seed plants to land. But even practical implications of these findings are conceivable: “Now that we have started to understand what plants need to grow stable anchorage in order to reach nutrients and water in deep layers of the soil, we may eventually be able to figure out ways to improve the growth of crop and other plants in very arid areas,” says Zhang, who joined the IST Austria in 2016. He adds: “Nature is much smarter than we are; there is so much we can learn from plants that can eventually be of benefit to us.”
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Interstellar greenhouses: how a single molecule could be key to growing plants in microgravity
More information: Nature Communications (2019). DOI: 10.1038/s41467-019-11471-8
Provided by Institute of Science and Technology Austria
Citation: When plant roots learned to follow gravity (2019, August 2) retrieved 2 August 2019 from https://phys.org/news/2019-08-roots-gravity.html
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Counterfeit money
See also: Coin counterfeiting and Slug (coin)
(Learn how and when to remove this template message) A tetradrachm from Ancient Athens, dated circa 449-413 BC. Contains multiple ‘test cuts’ which were commonly made by suspicious minds in antiquity to detect forgeries by assessing whether the base metal underneath was the same (silver) or a cheaper metal (e.g. bronze). This coin has silver beneath and is not an ancient forgery. Legitimate coins were minted in casting molds in ancient China but could easily be counterfeited using the same technique from a coin mold of the Warring States period (475-221 BC), in the Qin State. An Asian coin similar to the kind that were easily counterfeited in ancient China Plated counterfeit coin of the Roman emperor Domitian (81-96 AD). By using a copper core covered in a silver coating, the coin has a much lower intrinsic value, while face value remains the same. 3rd century AD counterfeit coin mold for making fake Roman coins Forgery of a Byzantine solidus by a Barbaric mint, 6th century
Counterfeit money is imitation currency produced without the legal sanction of the state or government, usually in a deliberate attempt to imitate that currency and so as to deceive its recipient. Producing or using counterfeit money is a form of fraud or forgery. The business of counterfeiting money is almost as old as money itself: plated copies (known as Fourrées) have been found of Lydian coins which are thought to be among the first Western coins.[1] Before the introduction of paper money, the most prevalent method of counterfeiting involved mixing base metals with pure gold or silver. Another form of counterfeiting is the production of documents by legitimate printers in response to fraudulent instructions. During World War II, the Nazis forged British pounds and American dollars. Today some of the finest counterfeit banknotes are called Superdollars because of their high quality and likeness to the real US dollar. There has been significant counterfeiting of Euro banknotes and coins since the launch of the currency in 2002, but considerably less than for the US dollar.[2]
Some of the ill-effects that counterfeit money has on society include[3][4] a reduction in the value of real money; and increase in prices (inflation) due to more money getting circulated in the economy – an unauthorized artificial increase in the money supply; a decrease in the acceptability of paper money; and losses, when traders are not reimbursed for counterfeit money detected by banks, even if it is confiscated. Traditionally, anti-counterfeiting measures involved including fine detail with raised intaglio printing on bills which allows non-experts to easily spot forgeries. On coins, milled or reeded (marked with parallel grooves) edges are used to show that none of the valuable metal has been scraped off.
Contents
1 History
2 Instances
3 Effects on society
4 Anti-counterfeiting measures
5 Penalties by country for creating counterfeit money
6 Notable counterfeiters
7 Money art
8 Training money
9 See also
10 References
11 External links
History[edit]
Counterfeiting is sufficiently prevalent throughout history that it has been called “the world’s second oldest profession”.[5][6] Coinage of money began in the region of Lydia around 600 B.C. Before the introduction of paper money, the most prevalent method of counterfeiting involved mixing base metals with pure gold or silver. A common practice was to “shave” the edges of a coin. This is known as “clipping”. Precious metals collected in this way could be used to produce counterfeit coinage. A fourrée is an ancient type of counterfeit coin, in which a base metal core has been plated with a precious metal to resemble its solid metal counterpart.
When paper money was introduced in China in the 13th century, wood from mulberry trees was used to make the money. To control access to the paper, guards were stationed around mulberry forests, while counterfeiters were punished by death.[7]
In the 13th century Mastro Adamo was mentioned by Dante Alighieri as a counterfeiter of the Florentine fiorino, punished with death by hanging. The English couple Thomas and Anne Rogers were convicted on 15 October 1690 for “Clipping 40 pieces of Silver”. Thomas Rogers was hanged, drawn and quartered while Anne Rogers was burnt alive. Evidence supplied by an informant led to the arrest of the last of the English Coiners “King” David Hartley, who was executed by hanging in 1770. The extreme forms of punishment were meted out for acts of treason against state or Crown, rather than simple crime.
Counterfeit warning printed on the reverse of a 4 shilling Colonial currency in 1776 from Delaware Colony American 18th-19th century iron counterfeit coin mold for making fake Spanish milled dollars and U.S. half dollars Counterfeit coin casting mould from the early 20th century presumably made from zinc for producing fake 1 French Indo-Chinese Piastre de Commerce coins
In the late eighteenth and early nineteenth centuries, Irish immigrants to London were particularly associated with the spending (uttering) of counterfeit money, while locals were more likely to participate in the safer and more profitable forms of currency crime, which could take place behind locked doors. These include producing the false money and selling it wholesale.[8]
Similarly, in America, Colonial paper currency printed by Benjamin Franklin and others often bore the phrase “to counterfeit is death”.[9] The theory behind such harsh punishments was that one who had the skills to counterfeit currency was considered a threat to the safety of the State, and had to be eliminated. Another explanation is the fact that issuing money that people could trust was both an economic imperative, as well as a (where applicable) Royal prerogative; therefore counterfeiting was a crime against the state or ruler itself, rather than against the person who received the fake money. Far more fortunate was an earlier practitioner of the same art, active in the time of the Emperor Justinian. Rather than executing Alexander the Barber, the Emperor chose to employ his talents in the government’s own service.[citation needed]
Nations have used counterfeiting as a means of warfare. The idea is to overflow the enemy’s economy with fake bank notes, so that the real value of the money plummets. Great Britain did this during the American Revolutionary War to reduce the value of the Continental Dollar. The counterfeiters for the British were known as “shovers”, presumably for the ability to “shove” the fake currency into circulation. Two of the most well-known shovers for the British during the Revolutionary War were David Farnsworth and John Blair. They were caught with 10,000 dollars in counterfeits when arrested.[10] George Washington took a personal interest in their case and even called for them to be tortured to discover further information. They were eventually hanged for their crimes.[11]
During the American Civil War, the Confederate States dollar was heavily counterfeited by private interests on the Union side, often without the sanction of the Union government in Washington. The Confederacy’s access to modern printing technology was limited while many Northern-made imitations were printed on high quality banknote paper procured through extralegal means. As a result, counterfeit Southern notes were often equal or even superior in quality compared to genuine Confederate money.
In 1834, counterfeit copper coins manufactured in the United States were seized from several ships with American flags in Brazil. The practice seemed to end after that.[12]
Instances[edit]
Further information: Counterfeit United States currency
A form of counterfeiting is the production of documents by legitimate printers in response to fraudulent instructions. An example of this is the Portuguese Bank Note Crisis of 1925, when the British banknote printers Waterlow and Sons produced Banco de Portugal notes equivalent in value to 0.88% of the Portuguese nominal Gross Domestic Product, with identical serial numbers to existing banknotes, in response to a fraud perpetrated by Alves dos Reis. Similarly, in 1929 the issue of postage stamps celebrating the Millennium of Iceland’s parliament, the Althing, was compromised by the insertion of “1” on the print order, before the authorised value of stamps to be produced (see Postage stamps and postal history of Iceland.)[citation needed]
In 1926 a high-profile counterfeit scandal [hu] came to light in Hungary, when several people were arrested in the Netherlands while attempting to procure 10 million francs’ worth of fake French 1000-franc bills which had been produced in Hungary; after 3 years, the state-sponsored industrial scale counterfeit operation had finally collapsed. The League of Nations’ investigation found Hungary’s motives were to avenge its post-WWI territorial losses (blamed on Georges Clemenceau) and to use profits from the counterfeiting business to boost a militarist, border-revisionist ideology. Germany and Austria had an active role in the conspiracy, which required special machinery. The quality of fake bills was still substandard however, owing to France’s use of exotic raw paper material imported from its colonies.[citation needed]
During World War II, the Nazis attempted to implement a similar plan (Operation Bernhard) against the Allies. The Nazis took Jewish artists in the Sachsenhausen concentration camp and forced them to forge British pounds and American dollars. The quality of the counterfeiting was very good, and it was almost impossible to distinguish between the real and fake bills. The Nazis were unable to carry out planned aerial drops of the counterfeits over Britain, so most notes were disposed of and not recovered until the 1950s.[13]
Today some of the finest counterfeit banknotes are called Superdollars because of their high quality, and likeness to the real US dollar. The sources of such supernotes are disputed, with North Korea being vocally accused by US authorities.[14] The amount of counterfeit United States currency is estimated to be less than $3 per $10,000, with less than $3 per $100,000 being difficult to detect.[15]
There has been a rapid growth in the counterfeiting of euro banknotes and coins since the launch of the currency in 2002. In 2003, 551,287 fake euro notes and 26,191 bogus euro coins were removed from EU circulation. In 2004, French police seized fake 10 euro and 20 euro notes worth a total of around €1.8 million from two laboratories and estimated that 145,000 notes had already entered circulation.[citation needed]
In the early years of the 21st century, the United States Secret Service has noted a substantial reduction in the quantity of forged U.S. currency, as counterfeiters turn their attention towards the Euro.[citation needed]
As a result of their rarity, gold and silver certificates have sometimes been erroneously flagged as counterfeits in the United States, when they have in fact been genuine.[16] Due to the fact that these banknotes carry significant numismatic value, and are sought after by collectors, counterfeit examples have surfaced on eBay via unscrupulous sellers.[17]
A batch of counterfeit A$50 and A$100 notes were released into the Australian city of Melbourne in July 2013. As of July 12, 2013, 40 reports had been made between the northern suburbs of Heidelberg and Epping. Police spokespersons explained to the public in media reports that the currency notes were printed on paper (Australia introduced Polymer banknotes in 1988) and could be easily detected by scrunching up the note or tearing it. Additionally, the clear window within the notes was also an easy way to identify fake versions, as the “window appears to have been cut out with two clear plastic pieces stuck together with stars placed in the middle to replicate the Southern Cross”. Police also revealed that fake notes had been seized in June 2013 in Melbourne’s eastern and western suburbs.[18] According to the Australian RBA figures, during 2014–15, the number of counterfeit $50 currency detected in circulation has more than doubled from the previous year, and more than 33,000 fake notes were removed from circulation. The officials believe this likely a fraction of the amount of fake currencies currently flooding through in Victoria and NSW states.[19] On 31 May 2016, the ACT police have warned people to keep an eye out for fake $50 notes, which is circulating throughout Canberra in recent months. The officers have been called out to more than 35 businesses over the past two months in connection to counterfeit $50 notes.[20]Australian Federal Police have charged two persons alleging to have produced $16,465 notes of counterfeit currency and charged them with various offences under the Crimes (Currency) Act 1981. The police said that while Australian notes are hard to counterfeit, featuring many security features, they nonetheless urged people to take a close look each time they spend cash.[21]
Anti counterfeit money sign and examples of counterfeit notes received by a noodle shop in Kunming, Yunnan, China.
Effects on society[edit]
Some of the ill-effects that counterfeit money has on society include:[3][4]
Companies not being reimbursed for counterfeits. This has led to companies losing buying power.[22] As such, there is a reduction in the value of real money.
Increase in prices (inflation) due to more money getting circulated in the economy – an unauthorized artificial increase in the money supply.[citation needed]
Decrease in the acceptability (satisfactoriness) of money – payees may demand electronic transfers of real money or payment in another currency (or even payment in a precious metal such as gold).[citation needed]
At the same time, in countries where paper money is a small fraction of the total money in circulation, the macroeconomic effects of counterfeiting of currency may not be significant. The microeconomic effects, such as confidence in currency, however, may be large.[23]
Anti-counterfeiting measures[edit]
Anti-counterfeiting features on an old U.S. $20 bill The security strip of a U.S. $20 bill glows under black light as a safeguard against counterfeiting Bill inspection device in use in Peru, showing magnifying glass for inspection of detail and lit up security strip
Traditionally, anti-counterfeiting measures involved including fine detail with raised intaglio printing on bills which would allow non-experts to easily spot forgeries. On coins, milled or reeded (marked with parallel grooves) edges are used to show that none of the valuable metal has been scraped off. This detects the shaving or clipping (paring off) of the rim of the coin. However, it does not detect sweating, or shaking coins in a bag and collecting the resulting dust. Since this technique removes a smaller amount, it is primarily used on the most valuable coins, such as gold. In early paper money in Colonial North America, one creative means of deterring counterfeiters was to print the impression of a leaf in the bill. Since the patterns found in a leaf were unique and complex, they were nearly impossible to reproduce.[9]
In the late twentieth century advances in computer and photocopy technology made it possible for people without sophisticated training to copy currency easily. In response, national engraving bureaus began to include new more sophisticated anti-counterfeiting systems such as holograms, multi-colored bills, embedded devices such as strips, raised printing, microprinting, watermarks and color shifting inks whose colors changed depending on the angle of the light, and the use of design features such as the “EURion constellation” which disables modern photocopiers. Software programs such as Adobe Photoshop have been modified by their manufacturers to obstruct manipulation of scanned images of banknotes.[24] There also exist patches to counteract these measures.
Recently, there has been a discovery of new tests that could be used on U.S. Federal Reserve Notes to ensure that the bills are authentic. These tests are done using intrinsic fluorescence lifetime. This allows for detection of counterfeit money because of the significance in difference of fluorescence lifetime when compared to authentic money.[25]
For U.S. currency, anti-counterfeiting milestones are as follows:
1996 $100 bill gets a new design with a larger portrait
1997 $50 bill gets a new design with a larger portrait
1998 $20 bill gets a new design with a larger portrait
2000 $10 bill and $5 bill get a new design with a larger portrait
2003 $20 bill gets a new design with no oval around Andrew Jackson’s portrait and more colors
2004 $50 bill gets a new design with no oval around Ulysses S. Grant’s portrait and more colors
2006 $10 bill gets a new design with no oval around Alexander Hamilton’s portrait and more colors
2008 $5 bill gets a new design with no oval around Abraham Lincoln’s portrait and more colors
2010 $100 bill gets a new design with no oval around Benjamin Franklin’s portrait and more colors; along with the inclusion of the new “3D security ribbon”
The redesigned $100 bill was unveiled on April 21, 2010, and the Federal Reserve Board was to begin issuing the new bill on February 10, 2011, but the release was delayed until October 2013.[26]
The Treasury had made no plans to redesign the $5 bill using colors, but recently reversed its decision, after learning some counterfeiters were bleaching the ink off the bills and printing them as $100 bills. The new $10 bill (the design of which was revealed in late 2005) entered circulation on March 2, 2006. The $1 bill and $2 bill are seen by most counterfeiters as having too low a value to counterfeit, and so they have not been redesigned as frequently as higher denominations.
In the 1980s counterfeiting in the Republic of Ireland twice resulted in sudden changes in official documents: in November 1984 the £1 postage stamp, also used on savings cards for paying television licences and telephone bills, was invalidated and replaced by another design at a few days’ notice, because of widespread counterfeiting. Later, the £20 Central Bank of Ireland Series B banknote was rapidly replaced because of what the Finance Minister described as “the involuntary privatisation of banknote printing”.
In the 1990s, the portrait of Chairman Mao Zedong was placed on the banknotes of the People’s Republic of China to combat counterfeiting, as he was recognised better than the generic designs on the renminbi notes.
In 1988 the Reserve Bank of Australia released the world’s first long lasting and counterfeit-resistant polymer (plastic) banknotes with a special Bicentennial $10 note issue. After problems with this bill were discovered and addressed, in 1992 a problem-free $5 note was issued. In 1996 Australia became the first country to have a full series of circulating polymer banknotes.[27] On 3 May 1999 the Reserve Bank of New Zealand started circulating polymer banknotes printed by Note Printing Australia Limited.[28] The technology developed is now used in 26 countries.[29] Note Printing Australia is currently printing polymer notes for 18 countries.[30]
The Swiss National Bank has a reserve series of notes for the Swiss franc, in case widespread counterfeiting were to take place.
Penalties by country for creating counterfeit money[edit]
A Swedish 10 Riksdaler banknote from 1803, stating that counterfeiters will be hanged.
United Kingdom 10 years, with the fine with or in lieu of imprisonment[46]
United States 20 years, with the fine with or in lieu of imprisonment[47]
Zambia Lifetime,[48] with possible fine[49]
Notable counterfeiters[edit]
Peter Alston, was the late 18th Century and early 19th Century counterfeiter and river pirate, who is believed to be Little Harpe’s associate and partner in the murder of notorious outlaw leader Samuel Mason in 1803
Philip Alston, was an 18th-century counterfeiter both before and after the American Revolution in Virginia and the Carolinas before the war, and later in Kentucky and Illinois afterwards.
Anatasios Arnaouti, a British counterfeiter of more than £2.5 million in fake money, sentenced in 2005.
Frank Bourassa, a Canadian counterfeiter, that set up a secret money printing operation capable of printing US$250 million in counterfeit bills. He spent a month and a half in a Canadian jail in 2014, in agreement to not be extradited to the U.S. for prosecution.[50]
Edward Bonney, an alleged counterfeiter in northern Indiana who escaped to Nauvoo, Illinois, was a bounty hunter and amateur detective who posed as a counterfeiter to apprehend the murderers of Colonel George Davenport and infiltrate the Midwestern Banditti of the Prairie.
Abel Buell, American colonialist and republican who went from altering five-pound note engraving plates to publishing the first map of the new United States created by an American.
Mary Butterworth, a counterfeiter in colonial America.
William Chaloner, a British counterfeiter convicted by Sir Isaac Newton and hanged on 16 March 1699.
Mike DeBardeleben, convicted kidnapper and rapist, and suspected serial killer, who was sent to prison for counterfeiting the $20 bill.
Alves dos Reis, who by the end of 1925 had managed to introduce escudo banknotes worth £1,007,963 at 1925 exchange rates into the Portuguese economy, which was equivalent to 0.88% of Portugal’s nominal GDP at the time.
John Duff, was a counterfeiter, hunter, and soldier, who served in George Rogers Clark’s campaign, to capture the Illinois country, for the Patriot American side, during the Revolutionary War.
Eric “Klipping” V, the king of Denmark (1259–1286). The king’s nickname refers to “clipping” of the coin.
David Farnsworth, was a British Loyalist American counterfeiter and spy, in the American Revolutionary War. He was hanged for his crimes, after George Washington had taken a personalised interest in his case.[10]
Francis Greenway on the first Australian 10 dollar note, perhaps the only convicted forger in the world depicted on a banknote.
Francis Greenway was an English-born architect transported to Australia in 1814, as a convict for the crime of forgery, where he rose as a prominent planner of public buildings. He later posthumously became probably the only forger to be depicted on a banknote, the Australian $10.[51]
“King” David Hartley, was the leader of the Cragg Vale Coiners of rural 18th century England. Producing fake gold coins, he was eventually captured and hanged at Tyburn near York on April 28, 1770 and buried in the village of Heptonstall, W Yorks. His brother, Isaac, escaped the authorities and lived until 1815.
Stephen Jory, Great Britain’s most renowned counterfeiter started his career by selling cheap perfume in designer bottles. He later established his own illegal printing operation to produce and distribute at least fifty million pounds in counterfeit currency throughout the United Kingdom.[52]
Thomas McAnea, also known as Hologram Tam, a Scottish master counterfeiter regarded as one of the most skillful in Europe with regard to banknote security holograms.[53]
Emerich Juettner, documented in Mister 880, he was possibly the longest uncaught counterfeiter in history.[54] For ten or more years he eluded government authorities while he printed and spent fake $1 bills in his New York neighborhood.[55]
Catherine Murphy, convicted of coining in 1789 and was the last woman to suffer execution by burning in England.
John A. Murrell, a near-legendary bandit operating in the United States along the Mississippi River in the mid-nineteenth century. Convicted for his crimes in the Circuit Court of Madison County, Tennessee, Murrell was incarcerated in the Tennessee State Penitentiary, modeled after the Auburn penal system, from 1834 to 1844.
King Philip the Fair of France (1268–1314), caused riots and was known as “the counterfeiter king” for emitting coinage that was debased compared to the standards that had been prevalent during the half century previous to his reign.
Sturdivant Gang, a multi-generational group of American counterfeiters whose criminal activities took place over a 50-year period from Colonial Connecticut to the Illinois frontier.
Albert Talton, was sent to prison for counterfeiting the United States one hundred-dollar bill and the United States twenty-dollar bill. Produced over 7 million dollars in counterfeit US currency using a standard inkjet printer, and was convicted and sent to prison in May 2009.
Samuel C. Upham, the first known counterfeiter of Confederate money during the American Civil War. His activities began or became known in early July 1862.
Wesley Weber, imprisoned in 2001 for counterfeiting the Canadian hundred-dollar bill.
Arthur Williams, imprisoned in 2007 for counterfeiting the United States one hundred-dollar bill.
Money art[edit]
Money art is a subject related to counterfeiting that incorporates currency designs or themes. Some of these works of art are similar enough to actual bills that their legality is in question. While a counterfeit is made with deceptive intent, money art is not; however, the law may or may not differentiate between the two. JSG Boggs was an American artist best known for his hand-drawn, one-sided copies of US banknotes, which he sold for the face value of the note.[citation needed]
Parodies of banknotes, often produced for humorous, satirical or promotional purposes, are called ‘skit notes’.[56][57] (The term ‘skit note’ has been used since around the mid-19th century. Prior to that, the term ‘flash note’ was used.[58][59])
The street artist Banksy is known for making 10 pound notes that feature Princess Diana’s portrait in place of the Queen, while “Bank of England” is replaced by “Banksy of England”. The artist’s original intent was to throw them off a building, but after some of the notes were dropped at a festival he discovered that they could pass for legal tender and changed his mind. As of 2012, Banksy is still in possession of all one hundred million pounds’ worth of the currency.[60]
In 2006, American artist Jack Daws hired metalsmiths to make a mold of a 1970 U.S. penny and cast it in 18-karat gold. He then hired another metalsmith to copper-plate it, after which it looked like an ordinary penny. On March 28, 2007, Daws intentionally put the “penny” in circulation at Los Angeles International Airport (LAX). The sculpture was discovered in Brooklyn two-and-a-half years later by Jessica Reed, a graphic designer and coin collector, who noticed it while paying for groceries at a local store. Reed eventually communicated with Daws’ Seattle art dealer, the Greg Kucera Gallery, and Daws confirmed that she had discovered the Counterfeit Penny sculpture.[61]
Training money[edit]
In May 2017, Australian currency training notes (used in-house by Chinese banks in the training of bank tellers) were circulated briefly in Darwin, Northern Territory, with seven cases reported by the Northern Territory Police of notes being offered and taken as real money. The $100 (Australian Dollar) notes had Chinese language characters printed on them, but otherwise had the color and feel of real notes, and the Chinese characters can be disguised when the note is folded. They had been sold through eBay, with the disclaimer of not being for circulation. China also has equivalent $50 (U.S. Dollar) “training money”, that has previously appeared in the USA.[62]
See also[edit]
Copyright infringement
Counterfeit banknote detection pen
Federal Bureau of Investigation
International Convention for the Suppression of Counterfeiting Currency
Money laundering
Organized crime
Russian Mafia
Triad (underground societies)
References[edit]
^ “A Case for the World’s Oldest Coin”. Retrieved 29 January 2013..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:”””””””‘””‘”}.mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free a{background-image:url(“//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png”);background-image:linear-gradient(transparent,transparent),url(“//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg”);background-repeat:no-repeat;background-size:9px;background-position:right .1em center}.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background-image:url(“//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png”);background-image:linear-gradient(transparent,transparent),url(“//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg”);background-repeat:no-repeat;background-size:9px;background-position:right .1em center}.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription a{background-image:url(“//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png”);background-image:linear-gradient(transparent,transparent),url(“//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg”);background-repeat:no-repeat;background-size:9px;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background-image:url(“//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png”);background-image:linear-gradient(transparent,transparent),url(“//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg”);background-repeat:no-repeat;background-size:12px;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}
^ “Counterfeiting statistics for several currencies”. Itsamoneything.com. Retrieved 2014-09-21.
^ a b “Counterfeiting of American Currency”. p. 13. Archived from the original on 2007-06-14. Retrieved 2007-06-12.
^ a b “Counterfeit Money, Who Takes the Hit?”. William F Hummel. Archived from the original on 2007-06-16. Retrieved 2007-06-12.
^ Young, Michael. “Learn about the world of counterfeiting from one who lived there.” Dallas Morning News, (TX) 15 July 2009: Newspaper Source Plus. Web. 8 Dec. 2012.
^ Van Riper, Frank. “Counterfeiting.” Saturday Evening Post 250.7 (1978): 42-44. Academic Search Premier. Web. 8 Dec. 2012.
^ Grant Robertson. “Funny money: How counterfeiting led to a major overhaul of Canada’s money”. The Globe and Mail. Retrieved 3 December 2011.
^ Crymble, Adam (2017-02-09). “How Criminal were the Irish? Bias in the Detection of London Currency Crime, 1797-1821”. The London Journal. 43: 36–52. doi:10.1080/03058034.2016.1270876.
^ a b “Counterfeit notes”. Librarycompany.org. Retrieved 2012-10-18.
^ a b Counterfeiting In Colonial America, By Kenneth Scott. p. 258.
^ A Financial History of the United States, By Jerry W. Markham. p. 66.
^ Rio Grande do Sul, Assembleia Legislativa (1998). “Estados Unidos e Rio Grande – Negócios no Século XIX – Despachos dos Cônsules Norte-Americanos no Rio Grande do Sul 1829/1941”. Porto Alegre: Assembleia Legislativa do Estado do RS. p. 60. (in English and Portuguese)
^ Malkin, Lawrence “Krueger’s Men: The Secret Nazi Counterfeit Plot and the Prisoners of Block 19” (2006) ISBN 0-316-05700-2 ISBN 978-0-316-05700-4
^ Holton, Chuck (August 29, 2010). “Distributing Counterfeit Currency: An Act of War?”. CBN. Retrieved March 25, 2013.
^ Ruth Judson and Richard Porter (1 March 2010). “Estimating the Volume of Counterfeit U.S. Currency in Circulation Worldwide: Data and Extrapolation” (PDF). Chicagofed.org. Retrieved 2012-10-18.
^ “This Is NOT a Counterfeit Bill”. finance.yahoo.com. Retrieved 2019-04-11.
^ Cho, Stephanie. “How to Authenticate Older Banknotes”. blog.fraudfighter.com. Retrieved 2019-04-11.
^ Thomas O’Byrne (11 July 2013). “Police warn on counterfeit cash”. The Age. Retrieved 12 July 2013.
^ The Sydney Morning Herald (28 February 2016). “Australia flooded with fake $50 notes so good they fool banks”. smh.com.au. Retrieved 28 February 2016.
^ ABC News (31 May 2016). “Fake $50 notes circulating throughout Canberra, ACT police warn”. abc.net.au. Retrieved 31 May 2016.
^ AFP Facebook page (2 September 2016). “Had a close look at your cash lately?”.
^ “Money, Fake Money, & Sound Money”.
^ “Counterfeit Banknotes” (PDF). Parliamentary office of Science and Tech., UK. Retrieved 2017-06-16.
^ “Photoshop CS5: Photoshop and CDS”. Adobe. Retrieved 2012-10-18.
^ Chia, TH and Levene MJ. “Detection of counterfeit U.S. paper money using intrinsic fluorescence lifetime”. Opticsinfobase.org.
^ Mark Glassman (8 October 2013). “These New $100 Bills Are Going to Be Huge Overseas”. BloombergBusinessweek. Bloomberg L.P. Retrieved 11 November 2013.
^ “Plastic banknotes – Australia Innovates”. Powerhouse Museum. 1993-10-28. Retrieved 2012-10-18.
^ “New Zealand’s bank notes”. Rbnz.govt.nz. 1999-05-03. Retrieved 2012-10-18.
^ [1] Archived March 2, 2009, at the Wayback Machine
^ [2] Archived September 18, 2008, at the Wayback Machine
^ S 449 of the Criminal Code, RSC 1985, c C-46, makes counterfeiting money an indictable offence.
^ People’s Republic of China Criminal Law Amendment (9)
^ Article 170 of the Criminal Law of the People’s Republic of China Archived 2016-08-29 at the Wayback Machine
^ (in French) Article 442-1 of the Penal Code
^ German Crimical Code, Paragraph 146
^ Chapter 200, Crimes Ordinance, Section 98, Offences of counterfeiting notes and coins
^ Article 148 of Penal Code
^ Article 207 of Criminal Act
^ (in Portuguese) Article 252 of Penal Code
^ Philippine Republic Act No. 9105, Section 11
^ Polish penalty code article 310
^ Portuguese penalty code, article 262
^ Portuguese penalty code, article 263
^ Section 231 of Penal Code (Chapter 224)
^ “Penal Act of Offenses Against National Currency: Article 3”. Laws & Regulations Database of The Republic of China. Ministry of Justice (Taiwan). 2011-06-29. Retrieved 2016-09-07.
^ “Forgery and Counterfeiting Act 1981”.
^ Fraudulent creation or alteration of United States currency is an offense punishable by 18 U.S.C. § 471.
^ Section 348 of the Penal Code Act, Chapter 87 of the Laws of Zambia
^ Section 26(3) of the Penal Code Act, Chapter 87 of the Laws of Zambia
^ “Master Currency Counterfeiter Prints Millions, Says ‘Screw You’ to US”.
^ Broadbent, James; Hughes, Joy (1997). Francis Greenway Architect. Glebe, N.S.W.: Historic Houses Trust of New South Wales.
^ “Obituaries: Stephen Jory, ‘Lavender Hill Mob’ counterfeiter”. The Independent. London. 26 May 2006. Retrieved 14 October 2017.
^ Reid, Melanie (3 October 2007). “Hologram Tam’s banknote scam could have spooked the banks”. The Times. London. p. 13.
^ “Dine’ Pride :: View topic – Bismarck Counterfeit Case”. Dinepride.com. Retrieved 2012-10-18.
^ [3] Archived May 12, 2008, at the Wayback Machine
^ Interacting with Print: Elements of Reading in the Era of Print Saturation. 2019-02-08. ISBN 9780226469287.
^ https://bit.ly/2Y2aOS8
^ https://bit.ly/2z8gKka
^ ‘They are Exactly as Bank Notes are’: Perceptions and Technologies of Bank Note Forgery During the Bank Restriction Period, 1797 – 1821, Jack Mockford, University of Hertfordshire, 2014, https://bit.ly/2BBt0ul
^ Interview with Banksy from the Movie “Exit Through the Gift Shop”, around 0:37:00
^ 8. Lee, Jennifer. (November 4, 2009) Brooklyn Woman Finds Counterfeit Penny Made of Gold New York Times.
^ Chinese bank’s ‘Australian training money’ used as genuine $100 notes, Tom Maddocks, ABC News Online, 2017-05-09
External links[edit]
Media related to Counterfeit money at Wikimedia Commons
source http://wikimakemoney.com/2020/06/07/counterfeit-money/
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s4g2seo · 5 years ago
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Unique SEO Tips and Strategies For A Better Business
There are many areas of local search optimization that the business men usually have problems with. Three of the most common areas are: site content, links and citations. Great and the best SEO tips will definitely give you ample amount of help and assistance in dealing with these takeaways.
An increase in local visibility is mandatory for the growth in your business in order to generate more money, revenue and profits. You might choose to take help from many search engine optimizations companies which will give you the best SEO tips which will enable you to perform better tasks and manage your work in an extremely better way. To become the most preferred company you do not need to be a big name. All you need is the high first page rankings and your work is done. Your journey towards success begins right from here. The minute you get the first page rankings it's the right and the most appropriate time for you to know that you are going on the right track and your business is going to bloom soon. Hence get rid of all the worries and tensions. Follow the best SEO tips and get the highest rankings and then create more business and revenue.
The difference in local search strategy between a small business and a big business
The basic platform for both sorts of business is almost same. The website for an enterprise is a huge and vast content containing site which has one single page for each location whereas a small business has a website that is totally dedicated to on location and the website is not diverse at all. Small website can makes easy and fast decisions and changes as there are less number of things to be hand and less number of clients to deal with. When a big company desires to make and create any change in his website he takes a longer duration. To make any improvement or to make any change several departments are included hence the procedure takes long and the plan is executed slowly. The changes made in a website of a big company or enterprise does take time but is worth it if done tactfully and sincerely.
A glance at the three takeaways!
The site content: The people who have set up their business on a web platform need to know that they should give an increase in the content they provide to raise their visibility. They need to keep in their minds that using of keywords is really vital. The more you use them the more you get a chance to make yourself visible.
The links: Add more and more links in your website. This will lead to cross advertising. This will display tie ups with different websites hence creating promotional chances and opportunities.
The citations: Citations are very important because they give content to your website and help you deliver a rich matter. They enable you to add more data and create more chances of visibilities.
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s4g2seoservices · 5 years ago
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Do These Things If You Want Better Google Rankings for Your Site
Building Local Citations
When it comes to local SEO, there are three important things that Google takes into consideration: the time that your business or domain has been around, links or citations back to your website, and reviews. Though getting links is important, including local citations is essential in order for Google to know your location. You must have local directions or citations pointing to your website, which should include consistent information - contact number, address and email, among others.
To do this properly, you can use a tool like White Spark/Moz Local. On the other hand, if you prefer to do-it-yourself, you can make use of an automated directory solution. However, you can get a better outcome from tools such as White Spark/Moz, as well as our own SEO services that manually make each and every local citation.
Create Local Editorial Links
Aside from citations, you should also have editorial links that do not come with nofollow tags in them. All directories/citations include their outbound links as as rel="nofollow", telling Google to not crawl the link to your website. So, you have to get do-follow links to your website. You can come across very significant local sites like local blogs or national blogs that are related to your industry. In this way, Google can provide you with results from sites that permit contributing writers. Next, send an email to them and secure a spot then write content for them. Though they often nofollow the links in your bios, your articles can have links to your actual site.
Build Social Media Signals
This is a lot different from simply doing social media. First, you have to post your blogs on your social media platforms, then build relations with your target market. Promote content to website visitors by retargeting, promoting it to people within your area (note: it is a must to use great content, so if you have not created such, start now) and utilize all possible advertising tools to get likes, views and shares for your content. This lets Google see that people talk about you, and your content is a good source for keywords you include.
Get Reviews
User generated content is among the three most important things Google takes a look at. They want to make out the things that viewers say about you. So, make sure to send them over to your Google+ and Yelp pages to write their reviews, then look for review sites in your niche by searching with the use of your keywords and "reviews". When you receive real, great and positive reviews, Google will value your website over others, provided that you have the other important parts: links/citations, plus the time you have been active.
Measure Your Traffic
The moment you apply these strategies, remember to measure your traffic in order to benchmark your progress. Make use of Google Analytics plus Webmaster Tools in segmenting your organic search traffic. When your traffic, rankings and sales go up, you can rest assured that your local SEO campaign is thriving.
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battybat-boss · 6 years ago
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Attorney Explains how to Protect Against America's Epidemic of Senior Medical Kidnappings
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Comments by Brian Shilhavy Editor, Health Impact News
As we have previously reported here at Health Impact News, the medical kidnapping of America's elderly is a $273 BILLION industry.
Medical kidnapping of senior citizens occurs when a doctor, usually a psychiatrist, deems that the senior can no longer take care of themselves, and gets a judge to sign an order of “guardianship” or “conservatorship” to someone working for the State.
This state-appointed guardian then comes in and seizes all of their assets, and keeps them a prisoner locked up in a mental facility, most of the time against the wishes of their family members.
This epidemic in the U.S. is even a larger problem than child medical kidnapping, as state-appointed guardians currently have 1.3 million elderly people nationwide under their control. See:
Adults Medically Kidnapped: 3X More than Children in Foster Care
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Images of adults who were medically kidnapped that Health Impact News has covered.
The few stories we have covered here at Health Impact News regarding seniors medically kidnapped represent just a tiny fraction of what is going on all across the U.S. every single day. (List of links below.)
Attorney Mark Nestmann has written an article that was published on LewRockwell.com giving people practical advice on how to oppose these adult medical kidnappings:
Protect Yourself from America's Corrupt Guardianship System
by Mark Nestmann LewRockwell.com
John Oliver is hardly a libertarian, but his Last Week Tonight show on HBO regularly highlights how US citizens are royally screwed by Uncle Sam and his minions. Over the years, he's tackled subjects ranging from civil forfeiture to abuses in forensic science.
Recently, Oliver turned his attention to the guardianship system and how it can abuse senior citizens. Nearly 50 million Americans are 65 or older, and more than one million of them are under guardianship. Nearly 500,000 other disabled adults are part of the guardianship system as well.
State courts appoint guardians to make personal and financial decisions on behalf of adults found to be legally incompetent. A guardian is supposed to ensure that their “wards” have safe housing and help them negotiate a legal and medical system they may be incapable of dealing with on their own. According to an auditor for the Palm Beach County (Florida) guardianship fraud program, guardians control assets valued at $273 billion.
A ward loses nearly all civil rights once a judge approves a guardianship. The guardian has complete control over the ward's personal and financial affairs. All of a ward's money can be transferred to a guardian's own account. A ward can also be forcibly relocated to any residential facility the guardian sees fit. Family members may lose the right to obtain information about the ward's finances or medical conditions. Indeed, family members may even lose the right to visit the ward, because the guardian can forbid it.
As Judge Steve King of Tarrant County, Texas said on Oliver's program: “Guardianship is a massive intrusion into a person's life… they lose more rights than someone who goes to prison.”
The powers that guardians wield are rife with abuse. In a series of cases from Las Vegas described last year in The New Yorker, a guardian in Las Vegas named April Parks targeted elderly individuals with substantial assets. Parks persuaded doctors to declare these individuals incompetent and place them under her guardianship. She would then acquire control over their assets and charge outrageously high fees to arrange for their care. When her wards' estates were depleted to the point where they qualified for Medicaid, she would place them in nursing homes at government expense. In virtually all cases, this happened without a formal cognitive assessment to determine if the ward could continue living independently.
Two of Parks' victims were Rudy and Rennie North. In the summer of 2013, Rudy, then in his mid-70s, answered the door to their home in an active adult community in Las Vegas. He was confronted by Parks and three colleagues. Parks informed him that she had a court order to immediately remove both Rudy and Rennie from their home and commit them to an assisted-living facility. When Rudy objected, one of Parks' co-workers threatened to call the police to have them forcibly removed.
Under the laws of Nevada and many other states, a guardian can file an emergency petition before a local court to impose an immediate guardianship. Parks had filed such a petition, claiming that the Norths posed a “substantial risk for mismanagement of medications, financial loss and physical harm.” The petition was backed up by a statement from a physician's assistant and one of Rudy's doctors, who claimed he was “confused and agitated.” However, no formal cognitive assessment of the Norths was required before they were placed under Parks' care.
As a court-appointed guardian, Parks had complete control over the Norths' finances. Once they'd been whisked away to the assisted-living facility, she arranged for their belongings to be removed from their home and sold at an estate sale. She also transferred the Norths' savings account to an account in her name.
Like most guardians, Parks billed her wards' estates for the time she spent on their case. Nevada law places no limits on these fees, so long as they are “reasonable.” A month later, Parks filed a petition before the Clark County Family Court to make the guardianship permanent. Like most such petitions, it was granted. The entire proceeding lasted 10 minutes.
When Judy Belshe, the Norths' daughter, discovered her parents hadn't been at their home in several days, she suspected they had been kidnapped. But on one of her visits, Belshe found a note taped to the door with Parks' contact information.
Belshe called Parks and demanded to know where her parents were being held. Parks gave her the name and location of the assisted-living facility. When Belshe contested the guardianship, Parks claimed that Belshe was a “reported addict” who “has no contact with the proposed ward.”
Once the Norths' estate had been depleted, Parks moved them to a less-expensive assisted living facility. When Belshe arrived at the new facility to visit her parents, Parks informed her she would not be allowed to do so. When Belshe persisted, Parks ordered a receptionist to contact the police. Belshe was given a trespassing citation and ordered to leave the premises.
Finally, more than two years later, Belshe was able to wrestle control over her parents away from Parks. But by then, they had lost their home, their savings, and of course, their dignity. The Norths filed a lawsuit against Parks, and in 2017, were awarded an $8.5 million judgment. It's unlikely they'll ever be able to collect on it, but the judgment confirmed their belief that they had been unwitting victims of a corrupt system.
In the meantime, Parks, her lawyer, and her office manager were indicted for racketeering, theft, perjury, and exploitation of their wards. Their trial is scheduled to begin in September.
The horror story surrounding the North guardianship is not an isolated case. I've come across abusive guardianship cases in many other states, including Arizona, California, Colorado, Florida, Georgia, Indiana, Maine, Massachusetts, Michigan, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, Tennessee, Texas, and Washington. And while I suspect the vast majority of guardians exercise their authority ethically and with discretion, if only 1% of guardianship cases are abusive, that means 15,000 Americans are victims of this system.
Since it's extremely difficult to escape from a guardianship once you're in the system, plan ahead to avoid it. Getting your legal documents in order is the best way to avoid becoming the next victim. We insist that all Nestmann clients execute durable powers of attorney and health care proxies and record them in public records.
These documents should name someone you trust – generally your children or grandchildren – to step in if you become incapacitated. Whomever you name should not be someone in financial difficulty who might use your assets to satisfy their own financial obligations. The document should also be revocable unless a formal cognitive assessment performed by a licensed physician (ideally two licensed physicians) determines you are incompetent.
Another precaution is to build a safety mechanism into your planning. If the agent you name steps in to assist you if you're incapacitated, your documents should require the agent meet periodically with an independent party – your accountant, for instance – to ensure your assets truly are being used for your benefit.
The guardianship system is one of the biggest rackets in the US today. Don't be the next victim of this corrupt system.
Original source: Nestmann.com
Comment on this article at MedicalKidnap.com.
About the Author
Mark Nestmann is a journalist with more than 20 years of investigative experience and is a charter member of The Sovereign Society Council of Experts. He has authored over a dozen books and many additional reports on wealth preservation, privacy and offshore investing. Mark serves as president of his own international consulting firm, The Nestmann Group, Ltd.
The Nestmann Group provides international wealth preservation services for high-net worth individuals. Mark is an Associate Member of the American Bar Association (member of subcommittee on Foreign Activities of U.S. Taxpayers, Committee on Taxation) and member of the Society of Professional Journalists. In 2005, he was awarded a Masters of Laws (LL.M) degree in international tax law at the Vienna (Austria) University of Economics and Business Administration.
See Also:
Medical Murder? Massachusetts Woman Medically Kidnapped from Her Home Dies After Being Denied Medical Intervention
Healthy Boston Woman is Medically Kidnapped and Forced onto Pysch Drugs Resulting in her Death
Massachusetts Senior Citizen and Attorney Medically Kidnapped – Estate Plundered – Represents National Epidemic
Public Warning: Boston is a Cesspool of Adult Medical Kidnappings
World War II Veteran Medically Kidnapped in New York Dies in Pain on Thanksgiving Day
Husband of Retired Missouri Couple Medically Kidnapped – Estate Plundered to Pay for Unwanted Medical Confinement
Elder Medical Kidnapping in Texas Results in Abuse and Death of Elderly Mother
20 Year Old Autistic Girl in Michigan Medically Kidnapped Over Treatment Disagreement
Medical Kidnap: It Happens to Adults Too
Disabled Virginia Mom Arrested with No Warrant, No Charges Because Health Impact News Exposed her Story
Medically Kidnapped Disabled Man Held Against his Will in Orange County California
California Holds Medically Kidnapped Adult Daughter for 14 Years
Medically Kidnapped Senior Citizen's Health Deteriorating in Missouri, Wife of 44 Years Forbidden to Help
Adult with Multiple Chemical Sensitivities Medically Kidnapped in Minnesota
California Kidnaps Elderly Brother of Medical Malpractice Attorney
A California Father Pleas for Justice: Wheelchair-bound Son Kidnapped and Allegedly being Tortured in State-care
Black Businesswoman Held in Psyche Ward at Harlem Hospital Against Her Will
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s4g2 · 6 years ago
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The Most Outstanding 15 Local SEO Tools To Improve Your Ranking
The Importance Of Local SEO
Local SEO is an essential part of your SEO strategy, especially if you're a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.
The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.
1. Google AdWords Keyword Planner
This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it's free to boot, and arguably one of the most useful free SEO tools available as well.
2. SEOProfiler
The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.
3. Moz Local
Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you're listed under and what type of media is used for your citation.
4. BuzzStream
BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.
5. SEOPressor
SEOPressor is a tool that scores your site's overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it's not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it's a feature that has earned SEOPressor as one of the best SEO tools for small business.
6. Whitespark Local Citation Finder
The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.
7. Synup
Synup is useful for submitting your NAP to local directories. It's a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It's one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.
8. Screaming Frog
Screaming Frog helps to audit and index the website's HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.
9. Serplify
Serplify is web software that will help you to achieve a page one ranking on Google's results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.
10. Local SEO Checklist
This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.
11. Upcity Free Website Analyzer
UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.
12. ReviewTrackers
ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand's reputation as well as awareness.
13. Copyscape
Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it's completely original and it avoid plagiarism, whether it's content duplicated from your own site or content duplicated from another source outside of your site.
14. PageSpeed Insights
The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.
15. Ahrefs
Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they're using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor's backlinks. The tool is used by thousands of users throughout the world.
SEO is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it's important that you don't forget about your local SEO efforts as well.
By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as they can be.
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howardkuester22 · 6 years ago
Text
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 192
youtube
Click on the video above to watch Episode 192 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
  Announcement
Adam: We are live on Wednesday, Wednesday, Wednesday. Welcome to Hump Day Hangouts. This is episode 192. I’m Adam. I am not drunk or on drugs, I’m just really excited to be here. Yeah, we got that on our way.
Chris: Liar. You’re a liar, Adam.
Adam: No. Because now I’m on the West Coast, so my schedules are all out of whack. So right after we get done here, I head out the door, beat the traffic, and go for a run out in the hills and then come back.
Bradley: Yeah. That’s his running in the woods that he always talks about.
Adam: Running.
Bradley: Right.
Adam: I’m so tired. Anyways, enough about me. Let’s find out about everyone else. So, on my screen, Chris, you’re first. How’s it going, man?
Chris: Doing good. Good to be here.
Adam: Where are you located in the world today?
Chris: I’m still in Austria, soon heading to Portugal, then Barcelona. We’ll see after that.
Adam: Nice, nice. Hernan, how about you? Are you surviving winter?
Hernan: Yeah. I am for now and I’m planning to do so for our coming live event. So I’m super excited about that. I’m super happy to be here.
Chris: You’re not making Spain this year?
Hernan: I don’t know if we know. I mean, I don’t think so because we have a date with a lot of people, or potentially a lot of people in Washington, DC, so I’ll get to that.
Chris: So you leave it to destiny?
Hernan: Yeah.
Adam: Wait. Is Tony Robbins coming?
Hernan: No.
Adam: Marco, how are you doing?
Marco: What’s up, dude? I’m trying to make some last minute changes.
Adam: Gotcha, gotcha. All right. We’ll come back to you. Marco’s got some good stuff he’s gonna share. I don’t know, I see an eagle in the mountains. Who is this mysterious person?
Rob: Hey, what’s going on, man?
Adam: Hey, everybody. This is Rob Beale. If you don’t know him, you probably see him around the group, if you’re new to us. Rob, how is it going?
Rob: I’m doing good. I’ll switch to my camera for a second, but I’m on my cell phone.
Bradley: Oh, yeah. That’s safe driving and hosting a webinar.
Rob: Yeah. There you go. So I’ll talk to you guys after that later, right?
Bradley: That’s multitasking right there, buddy.
Adam: Sounds good. Yeah. Be safe. Yeah. Keep your eye on the road. Bradley, last but not least, how are you doing?
Bradley: I don’t know, but I wonder what kind of citation, the cops issue for that.
Adam: Not a good one.
Rob: That’s why they make headphones, man.
Adam: There you go.
Bradley: No, I’m good. I’m excited. I’m super excited. Guys, I’ve just got to make a quick tease for the MasterMIND again because I just posted in the MasterMIND today. I started testing another method for ranking in a 3-Pack and I actually created a … Or went to go register a GMB listing about nine days ago and I just went and picked up the postcard for verification last night. I woke up this morning and before I went to the gym, because I coach CrossFit classes in the morning, and so for a little bit this morning I went and I verified the listing by entering the pin and all that and then I went to the gym. When I came back I checked, it’s number one in the 3-Pack. It’s the number one in the 3-Pack for … I’ve only tested two of my primary five keywords, but those two keywords are number one in the 3-Pack.
I just talked about how I did that in the MasterMIND. We talked about it two weeks ago on Thursday what my plan was and it worked. I saw I posted in MasterMIND Facebook Group about it today and tomorrow’s the next MasterMIND webinar and I already got several people that are asking me to go over it in much greater detail as to how I did it. Now I don’t know if it’s repeatable yet. It looks very, very promising, but I’m going to try to replicate that same results with another listing within the next two weeks. If I can get it to happen two for two, then we’re on to something.
Again, if you guys are interested in that, now would be a really good time to join the MasterMIND. I know I say that every week but there’s a reason for it.
Anyways, with that said, Adam what other announcements do we have?
Marco: Well, just to add to what you’re saying, there are actually other uses for that tool that I’d be willing to share in the next MasterMIND and when you discuss this. There are actually other ways. You can use it for what you used it for, but it’s also a great client prospecting tool.
Bradley: It’s awesome.
Adam: That’s right. Well, we had the Launch Local GMB Pro and Bradley can talk about results. Marco, Rob, everyone can talk about results. I’m gonna drop the link on the page. If you haven’t yet checked it out, you can see the results other people are getting. This isn’t something we came up with and then said, “Look, we got good results.” People immediately started having results with this. So I’m not gonna really harp on that too much. You can go check it out for yourselves and read about it, see if that’s something you think you could plug into your business and start making a lot of money with.
But we do have some cool services that were requested. We started hearing back from people, “Hey, I want to arbitrage this. I want you guys to do it for me. What can you do so that I could provide the high value to my client but I don’t have to do the nitty-gritty work?”
Rob, Marco, do you wanna kind of explain what’s going on with that?
Marco: Yeah. Before Rob jumps in, what I want to add to what you said is, we have a Facebook group, but our Facebook groups, you don’t see people asking questions on, well how do I get results? We do get some of those, of course, because if there are new people who are not familiar with anything. But what we’re seeing a lot is we get, I’m getting these results. This is what I’m doing and I’m getting these many costs. We see that time after time after time.
It’s not a Facebook group on what am I supposed to do. It’s a Facebook group where people are sharing their results, people are sharing their different ideas, the different things that they’re doing, we’re conducting webinars. I mean, everything that we told you was going to happen is happening.
For some people, it’s just incredible, the results that they’ve been getting. That they’ve been getting 200 plus calls a month in the demo. How freaking good is that? One guy, “Please no more calls.” Why? The client complaining “I’m getting too many calls. I can’t handle it.” That’s the type of results we’re talking about. Don’t let me tell you about it. Go in the Facebook group and see for yourself.
Bradley: I had one of my roofing clients call me and literally asked if there’s any way I could throttle the calls down because he’s overwhelmed with work. I’m not kidding. He had me put one notification bar or banner plug-in on his WordPress site that says “We are no longer accepting new calls.” I’m not kidding. Because he’s got such a backup of roofing leads right now and it’s because of what we’ve been applying with the GMB Pro method and all that, it’s insane.
I’m also adding image to the page right now, guys, from one of our MasterMIND members. A lot of you will know him from also Syndication Academy. Bo, I hope you’re all right with me posting just your comment. It doesn’t reveal any written information, but it says pretty much the same thing that happened with the last two GMB Pro listings he made within 24 hours of verifying the listing, he was in the 3-Pack.
Anyways, we’ve kind of found a secret backdoor guys to just kicking ass and taking names and it’s pretty freakin’ amazing.
Adam: What would you guys say to somebody who maybe hasn’t gotten the experience of dealing with, you know, maybe a client who’s got a Local GMB listing? Do you think that someone who hasn’t done this could see results from getting involved in the Local GMB Pro course?
Bradley: Absolutely. It varies per industry. Probably level of competition makes a difference too, but we’ve seen results in as little as days, almost overnight. I’ve got a couple of tree service lead gen sites that we started to apply the GMB Pro method to and, I mean, literally within 48 hours, like sites that had not been optimized, hadn’t built any citations yet, they were just basically abandoned lead gen sites that I never got around to doing anything with, and we just started applying the GMB Pro method to and within 48 hours they started generating phone calls and leads, which is freaking insane.
Others take a little bit longer, like the cab service or the taxi company that I’m doing for the case study. It’s taking a little bit longer, but it’s really starting to gain traction within the last couple of weeks. The calls started to pick up, a lot more clicks through to the website. So the more activity the more volume of activity it generates if that makes sense. It really just varies, but yeah, pretty much any business or any local business.
Again, I haven’t applied any of this to national stuff, but for local business stuff, which is what we’re talking about, Local Google My Business stuff, I mean, it’s almost instant results once you start applying what we’re teaching.
Adam: Good deal. Well, I don’t-
Marco: Hang on a sec. Yeah, as far as national, I don’t want to mention any names, but one of the big guys, who has been with us often and whom we love, he has a national campaign that he wants to do. So what I’m going to do is we’re going to treat it as a case study. We’re going to get him into Local GMB Pro and we will have results, I guarantee you. In the next month or two, we will let you know how this can be applied nationally.
Bradley: Awesome.
Adam: All right, guys. We’ve got to wrap this up pretty quick and then hop into questions. But we definitely wanna let everyone know and, Rob, maybe you can hop in now and talk a little bit, just take a minute or two, about what’s going on with the Done-For-You services.
Rob: Okay. We’re putting a team together, we’re getting the site up. Again, if someone else can drop the link to the site that’s coming up on the page, that’d be awesome because I’m driving. We’re getting the team together so the services are coming along. The other thing I wanna mention is the auto poster is live and ready to start being used. We’re getting some crazy results with it. It has lots of features that you’re not going to find anywhere else. The poster creates an RSS feed.
For those of you that follow us enough, you know with an RSS feed, there’s a lot of extras you can add on the end of even the Local GMB Pro that we haven’t even added to bolster the results that everyone’s talking about now. You can start adding all those things, syndicating your GMB post across your network, and all the other fun stuff you can do with RSS feeds. I won’t go into that, it’s too offbeat. I could take forever.
The other thing that is super cool with this auto poster that we have is, for those that are already doing syndication and doing blog content for their clients, we have a plug-in that we’re going to give away for free. You use that along with our auto poster and you can connect your blog and create, just based on your blog, it’ll post to your GMB.
Marco, I dropped a link in chat to you. If you could post that, that is an example post from a blog that was posted that went through syndication and ended up on the GMB site. So that’s what it looks like using the WordPress plug-in and the auto poster that we have that’s now live and ready to go. There’s all kinds of other things that we can get into, but that’s I just wanna let everybody know that it is live and it’s ready to go. Go sign up and start killing it.
Adam: Great. Looks like I’m getting a call in the middle of, there we go, Hump Day Hangouts. Awesome.
Marco: I dropped the link in there. Guys, you can grab your actual websites RSS feed. You can feed your posts, and then from your post you can grab another RSS feed and go crazy. I mean, this is how insane this is. We’re talking about amplifying the message, right? Syndicating is all about that, it’s amplifying it. But it’s going to have proper attribution, which is the most important thing right now so that you don’t get. People are getting hit with or their tummy is getting hit with penalties. But I guarantee you, you don’t have proper attribution. We have proper attribution. Everything is taken care of, guys. This is so you can just blow up and get insane leads for your clients.
I’m gonna also, besides that link, so that you guys can look at it and just see how good the posts look … Remember, that’s an RSS feed going into Google My Business. All right? That’s how great it looks. Let me also share our marketplace because we have an MGYB if you’ve been with us long enough you know what that stands for, marketplace. It’s free to join. Guys, right now, what we’re offering is video carpet bomb. It’s a service where you can go and just literally find out where you can rank a video in a short period of time. We have a great VA, he’s trained.
Go join the auto poster, it will be available through MGYB.co, and we will be adding other services and products as we go along. It’s in the beginning but we wanted to get this out right away because these are the two easiest methods to go and find out where to rank, as far as videos, and how to get leads and push content because you do need content for Google My Business system. So the easiest way to do it is to schedule it and auto post. How cool is that? I mean, it’s like I said, you train the VA, you don’t have to do shit except to sell it to a client and collect the money, guys. That’s it. It’s that simple. You guys, “No, it can’t be this easy.” Well, yes, it really is. We’ve really made it simple for you guys to go and make money.
Adam: All right, guys. Yeah. Let’s get into questions and then before we wrap it up I’m gonna drop a link in. I wanted to remind everybody we got the live event coming up in October. We still got seats open. We’re gonna cap that at 25. It’s gonna be the weekend of October and October 21st in Washington DC, including our beautiful faces along with some guest speakers, including Jeffrey Smith. So if you’re interested, again, that link will be on there and we’ll touch on that again towards the end. But let’s go ahead and dive into the questions.
Bradley: Yeah. Just quickly I wanna mention anybody that goes to checks out the MGYB marketplace, which is Make Google Your BITCH, just in case nobody knows what that meant. The video carpet bomb offer, that’s actually I got the idea from a colleague of ours, Randy James, and we kind of refined the process together and I trained the VA how to do this really well. The offer that’s in there right now, we should have two offers actually, I just pinged Marco in chat and Slack, but we’ll get the other offer in there.
But essentially the two ways that I’m using that is: one, if you’re doing lead gen, it’s fantastic because what we do is take a particular location and then we gather all of the locations like townships, boroughs, all that stuff within a 20-mile radius and then we create a list of … You can have up to three keywords appended or and in the locations appended to those three keywords.
Let’s say that you end up on a 20-mile radius with 60 locations and you got three keywords, so that’s 180 keywords that you would be targeting. All you need to provide is the three keywords and the central location and then the video file and a thumbnail, if you want a custom thumbnail, and then the call-to-action, which will be placed in the video description, which is typically going to be an NAP, if you’re doing local stuff, which is what we suggest.
No, I didn’t, Marco. But anyway, I don’t remember saying that anyways. We’ll cover that later. We’ll get that set up for next week.
Anyways, it’s really good because I mean, out of like 180 videos that we’ll upload, we can’t guarantee any certain number of them, but I typically get anywhere between 30 to 50 videos ranked on page one for that. Now it’s great for lead gen because you can start to generate leads right away. You can also find low-hanging fruit. So it’s like poking keywords as well, right? You can find keyword opportunities that you can go ranked some more long-term assets for, web pages, social media, web 2.0, anything like press releases, anything like those whatsoever.
But then there’s also an alternate method that I’m using that for that works really freaking well. It’s for prospecting purposes, guys, and for closing sales or closing clients. One of the best things that you can do is, once a conversation has been initiated with a prospect, so a potential client, when you go to make your proposal or your pitch for whatever services that you are offering, we have a lesser version of it that, again, will get this added in within the next week, it’s for a 10-mile radius in one keyword.
Essentially, what we’ll do is, let’s say, with three keywords in a 20-mile radius, like I said, maybe return 60 locations or 60 place names, right? With the 10-mile radius, it might be 30 or 25 place names and you get one keyword. So it will create the same campaign, one keyword appended with the 25 or 30 locations, and it will upload it. Out of that you might get five to 10-ish videos ranked and it’s gonna be inexpensive, 20 or 25 bucks is what we’re gonna charge for that. So that when you’re pitching the client, when you’re giving them a proposal, you can also send them the results with their video that you branded for them, with their brand name, with their contact information, their NAP in the description. You can use that as a deal sweetener for your proposal.
That works really, really, really well. I’ve used that method over and over and over again for impressing potential clients so that when I go to … Because think about that, how many companies show results when they present the proposal? Very few, right? Because he wants to do any work. But I trained a VA to do it, right? My VA, for me, the cost is a few dollars. I can have a campaign, a video carpet-bomb campaign that I can submit with the proposal and say, “Look, just to show you that I know what I’m talking about and I can get you results quickly, I did this for you at no cost and I included it with the proposal and there’ll be a spreadsheet with the links and the keywords that it’s ranked for.”
So they can go verify it themselves, and it’s their brand name their call to action, their contact information, and NAP on the video, so it’s like branded for them. I’ve gotten a lot of prospects and clients that have come back and said, “Wow, that’s really great. Thank you for doing that. Nobody’s ever done that before.” So it works really, really well. Besides doing lead gen stuff or providing that as a reselling service for your clients, which you could absolutely do, it’s also a great way to land clients and impress them. So definitely check that out. We’ll get the prospecting plan for that put into the marketplace within the next week or so.
Okay. All right. Let’s get into some questions. That went a little bit longer, but we had a lot of news to share. All right. Let’s get this backup. Oh, yeah, I love that gif, by the way. All right.
Is The Syndication Course Still Relevant Since It Has Been Released In 2015?
The first question, Richard, that was already answered by Chris. Chris reposted one from Support, it looks like. “Is syndication still relevant?” This is from Renee Ward. “I have your course from 2015. There have been so many SEO changes since then, seven to eight this year, and I was wondering if it’s still worth the trouble to syndicate. Also, are there any negative repercussions since Google is so picky nowadays.”
No. Renee, it’s absolutely still valid. Again, it’s still the very foundation of everything that we do. Other than some of the newer stuff that we’re doing with GMB, we’re able to get results without using syndication networks. We still recommend that you use them for many, many reasons. Number one, syndication networks help to validate the entity. Right? That’s incredibly important, especially now, more so than it was in 2015 when we first launched the course. Right? That really wasn’t even much of a concern back then. Now, it is. So, validating the entities, number one.
Number two, you’re amplifying your content. Go do a Google search for content amplification and you’ll see there’s a ton of different services out there and the definitions are all pretty much the same. That’s basically getting your content that you publish on your blog or your website everywhere that you can. That’s what content amplification is. So all we’re doing is automating it using IFTTT and our Syndication Academy methods. Right?
Think about it, all of the major news and media sites and the major blogs, the author’s will syndicate their own content that they’ve published on those sites to their own social media profiles, their own professional profiles and such. So why is that any different than what we’re doing? It’s not. Guys, it’s not. This whole myth that, you know, it constantly comes up, and I’m not picking on you, Renee, by the way, but we get the question that comes up often.
By the way, just a quick aside, Renee, that a lot of these questions, especially this one, is also answered in our knowledge-base, which you can find at [email protected]. We have frequently asked questions there categorized by product. If you go to the Syndication Academy Frequently Asked Questions at [email protected], you’ll see a lot of these questions are already answered.
But for the benefit of everybody here today, I’ll go through it again. That is, we get a lot of people say, “Well, what about duplicate content?” Guys, duplicate content only exists when it’s on the same domain. If you have 10 pages on your domain or posts and they’re all the same freaking content, that’s duplicate content. It’s not duplicate content when it’s republished on other domains.
If that were the case, press releases wouldn’t work. I can tell you beyond a shadow of a doubt, and so can the vast majority of our members that are using press releases, we launched an entire product specifically on how to use press releases to rank especially local stuff, and those are all duplicate content. Right? It gets published at one place first, whatever the originating press cable services that you’re using. Then from there, it goes out to the press wires and just gets picked up by any other syndication partners that are part of that press cable service. Right?
It’s the same freaking press release, not a single word has been changed on it across all the places it’s published to, which are typically 200-plus other sites, some cases 400, 500 sites. Right? It gives an absolute quick boost for ranking, especially for local stuff. If duplicate content was an issue, then press releases wouldn’t work. But they work and they work incredibly well.
My point is no. Guys, you’re sharing your own content to your own branded properties, which is natural, It’s normal. In fact, it’s kind of expected nowadays. Right? So, no, there is no negative repercussions. Where the negative repercussions come in is when you start to try to gain the system and add a whole bunch of persona-based networks and secondary syndication networks and you don’t take steps to mask or reduce your footprint.
There is no footprint when we’re syndicating to branded properties. In fact, we are claiming our footprint. We’re literally posting a flag up and saying, “Hey, come check us out. This is our content on all of our sites.” Right? We’re actually, literally, broadcasting our footprint to our own branded sites. But when you start to syndicate content, the same content to other networks that have nothing but your branded content on them and their persona-based networks, now that’s clearly to manipulate search rankings. And that can cause problems.
However, we teach in Syndication Academy also how to reduce that footprint and still have effective secondary syndication networks. I don’t typically recommend that, it depends on how many sites you’re managing. If you’re just managing one site, it’s a great strategy. If you’re managing a dozen sites, it’s not, because it’s a lot of work and it’s a lot to maintain.
Again, we cover all that stuff since 2015. There have been many, many changes, in fact, that’s why Syndication Academy 2.0, which is what we’re in currently now, which was launched, shit, I think a year and a half ago now. I think we’re on update webinar 22 or 23, so it’s almost two years now. We update it every month. Again, there has been changes but we stay on top of it.
In fact, our guest that’s on today, Rob, he’s actually going to be taking over the Syndication Academy Update webinars here soon. In the near future, he’s gonna be taking over handling and hosting the Syndication Academy Update webinars. Anyways-
Rob: I promise not to do those from my car too. How about that?
Bradley: Yeah, I hope so. Anyways, Renee, I would encourage you to come check out Syndication Academy 2.0. You could still take the training from 2015 and adapt it to today’s current standards. There’s no question you might have to do a lot of trial and error to figure it all out, or you can come join Syndication Academy 2.0 and it’s all laid out for you. Okay? Or better yet, another alternative would be for you to just buy Done-For-You networks so you don’t even have to bother with it. Just use the networks to your advantage.
Are There Any Issues Connecting Blogger To IFTTT In The Past Weeks?
Okay. Paul’s up. He says, “Hey, guys. I would like to know what is going on with Blogger? For weeks now when you go into IFTTT to connect to Blogger, Blogger won’t connect. If and when Blogger does connect, the recipes won’t work.” Well, Paul, first of all, I rarely ever go into IFTTT and connect stuff anymore because, again, we have a ton of virtual assistants that do all that stuff for me. So I can’t confirm, I’m not saying that what you’re saying isn’t true, Paul, but I haven’t experienced that problem myself. I haven’t heard anything like that coming from the build team either.
Not that I’m plugged into the build team all the time, but typically it goes through the support channels and ends up in my lap when it comes to Syndication Academy stuff or syndication network stuff and I have not heard that. I don’t know if it’s a specific issue with you, Paul, or your Blogger account or whatever. I don’t know. First of all, I would question, I would ask you, have you tested other Blogger accounts instead of the one that you’re talking about here. Yeah, because it might be an isolated issue.
If it’s not an isolated issue, in other words, if this issue is across more than one Blogger profile, then I would reach out to IFTTT support and ask them what the problem is. Because again, I don’t work for IFTTT, I just learned how to use the shit out of it for my own benefit and then taught you guys how to do it. But again, I would contact IFTTT support and ask them specifically because they would be much better and give you much quicker reply than I would. Okay?
However, that said, I have put that already on my list because I saw your post earlier today, Paul. I put that on my list for the next Syndication Academy Update webinar to test and see if there’s an issue; and if so, try to find a workaround. Right? That’s typically what we do, guys. Remember, I do not build networks anymore really. I very rarely ever do that because, again, I’ve trained so many damn VAs to do it, I don’t have to. So I don’t get to experience these issues until it’s brought to my attention.
But then when you guys bring it to my attention, or if one of our network builders brings something to my attention, then I put it on the list for Syndication Academy Update webinar, and then I go in and I test. Right? I go in and I try to find a workaround, see, first, confirm if it’s true, then try to find a workaround. If I do, I let you guys know; and if I don’t, I let you know. Either way, I let you know. That’s part of the Syndication Academy Updates.
Rob, just so you know, it’s probably gonna get dumped in your lap. There you go.
Rob: I figured.
Bradley: Put it on your list, Rob. Play with Blogger. But just for that, let’s just check one thing. I don’t know if it’s existing. Let’s see if existing sites are having the same problem or existing networks, probably not. This one seems to still be working. I’m still looking at some of my … That one was just posted on July 6, so that was five days ago.
Yeah. I don’t know, it looks like, because I’ve got a ton of syndication networks. The one that I just picked up looks like it’s syndicated just five days ago, which was I think the last time I have a VA that does the videos for my clients. That was one of the videos that was done, one of the rep videos, it’s David Sprague’s product. It looks like that one was fine.
Again, Paul, I’d say it’s probably an isolated issue. But if it’s not, just contact IFTTT support. We’ll look into it though, it’s on the list. Okay.
“Also, when you go into settings under Post and Share, you can’t turn on the auto share to G Plus page. Are you guys having the same issues?”
Don’t worry about it, Paul. Google Plus is dying. They’ve already dug the grave and it’s halfway in the grave. It’s about three feet underground at this point. I’m not kidding you. Google Plus is dying. That’s why any of you guys are probably within the last couple weeks, many of you have probably received notifications from Google Plus saying that they were going to delete your page because it hasn’t been posted to in a while, if you have any pages that haven’t been posted to in a while. That’s just more evidence that Google is absolutely removing Google Plus from the Google ecosystem.
Which I never thought would happen, I honestly didn’t. I mean, I remember years … People have been saying, “Google Plus is dead for five, six years,” and five or six years ago, I used to think, no, there’s no way. Because remember, they integrated Google Plus. Google did. They forced everybody that used Google products to be on Google Plus and it was so much a part of the semantic web, what Google’s version of the semantic web was. The reason why is because it was an identity validator. Not an entity validator, but an identity validator. Does that make sense?
Because in order for you to be on Google Plus, you had to have a Google account, a verified Google account, like a profile. You couldn’t get on Google Plus as just a page or a business. You had to have a profile that was intimately attached to a specific person, right? Google Plus was an identity validator, which was used at the early onset of the semantic web engine for Google. Google’s version of the semantic web, right? But I guess they figured out other ways through all the stuff that Marco looks into like AI and machine learning and all that shit to validate entities without Google Plus. That’s why they’re slowly removing it from all of the Google products. I think in the near future it actually finally will be a dead product.
Anybody wanna comment on that? I’ll take silence as a no. All right. I’m gonna move on then. Is everybody still here? Because it’s rare to get radio silence like that. We should have crickets-
Adam: Yeah. First, we need to have like a real production studio. It would be fun to have some good sound effects.
What Are Your Thoughts On Josh Bachynski’s Statement On Emailing Google To Shut Down Google Sites?
Bradley: Yes, some crickets. That would have been funny. Okay. Armand is up. What’s up, Armand? He says, “I thought this was pretty interesting. I was listening to Josh Bachynski YouTube channel, good SEO channel, by the way, and they were talking about Google Sites giving a boost, which, of course, you guys know all about. Yes, sir, we do. What I thought was an interesting statement, is, he claims he could have it shut down tomorrow by emailing John Mueller of Google and telling him about it. You can see it here.” He dropped a link. “What do you guys think about this? I’m really mostly looking forward to the F-bombs we’ll hear from Marco.”
Honestly, I don’t know why Josh would say something like that. He could have it shut down by emailing John Mueller, maybe he could, maybe couldn’t. Why would he be flexing his muscles like that? I mean, whatever, why would you want to kill something that works for SEOs when you’re an SEO yourself? I don’t understand that. That would be like, why would you shit where you eat? You know what I’m saying?
Essentially, that’s what he’d be doing at that point. I’m not saying anything bad about Josh. Honestly, I don’t really follow his channel or any of that stuff because, as far as I know from years ago, it was a lot of white hat stuff and discussions between white hat versus black hat and all that. I don’t buy an any that shit. SEO is SEO. As far as I know, there are no hats. Right?
Adam: Yeah. The other thing I think is really interesting about this, and I can’t weigh in on the technical aspect of it, but I think that, yeah, Google’s messed around their own properties before, but they like this. This is getting their stuff more of their own stuff to show.
Bradley: [crosstalk 00:33:42]
Adam: Yeah. Maybe they turn back or something happens in the future, but it’s not like they’re gonna suddenly realize, “Oh goodness, Google My Business pages are taking up more real estate. We better do something about it.” That’s not gonna happen.
Bradley: Yeah. Marco, I know you’re anxious to say something.
Marco: All right. Let me start with this. Do you guys think Google is stupid enough not to know that their G sites are powerful? Do you think that they don’t already have enough fucking stupid telling them that it works this way and that it’s pushing a lot of juice and that it’s pushing their properties. Do you think it’s not already happening? I don’t want to mention names, but snitches get stitches. If he wants to go that way, he’s a fuckin’ retard because he’s done a whole bunch of dirty shit. I mean, Josh goes back to days when, I mean, the crap that was being done, he was at the forefront of that shit. So I don’t know what the fuck he’s talking about. All of a sudden he turned, he’s an angel and he doesn’t do shit. Well, fuck you and fuck John Mueller.
Rob: Hey, Remember, this is Hump Day Hangouts.
Marco: I don’t give a fuck, man. These fucking people, they pissed me off. Fuck him, fuck John Muller, fuck them all. We’re gonna keep doing it. We’ll do it as long as we can and if they take that away, we’ll just find another way like we always do, man. So fuck that, fuck you, and that’s what I have to say about it.
Bradley: Wow. Armand. Can we send Armand a T-shirt for firing up Marco?
Adam: Yeah. Armand, hit us up in Support. Also, I was gonna say hashtag POFU.
Bradley: Wow. Okay. Armand, since you fired up Marco for the day, you won yourself a T-shirt or a hat or something. So contact [email protected] and we’ll send you something.
Adam: John just wrote on the page. He said, “How do you really feel, Marco?”
Bradley: Yeah, right. I was gonna say, guys, we’re not setting a precedent here. Please don’t intentionally try to piss Marco off just so you can get free stuff. Hump Day Hangouts will begin a downward spiral really quickly that way.
Do You Have Any Recommendations For Planning And Tracking Web 2.0/Syndication Networks?
Jim Wells is up next. He says, “Howdy, SM Gang. Thanks for the recommendation on Google PVA’s last week.” You’re welcome. So that’s Metro biz. Yeah, he’s great. Jim, I guess you contacted him right after Hump Day Hangouts or shortly thereafter because he came pinged me on Skype and said thank you for the recommendation again. Absolutely, he’s a good guy.
Anyways, number one, he says, “Do you have any recommendations for planning and tracking web 2.0, syndication networks? For planning and tracking. I use mind mapping software for general plans. We’ll, we have a service monitor, Serpspace.com, Jim. A few aren’t aware of that. I don’t know if it has a visual editor like a visual tracker. Adam, can you comment on that?
Adam: No. If it continues to grow we might build something out, but yeah, you just copy-paste your info in and it does this thing and monitors and then backgrounds, you don’t have to.
Bradley: Yeah. So as far as for planning them, no, but it does monitor them. What’s great about it is if you order Done-For-You networks from Serp Space they can automatically be imported into the network monitor, which will notify you if properties go down, or if they’re not posting, or if RSS feeds stops posting, like it stops detecting new items in RSS feeds. It does various things. It lets you know. So it’s a great way when you have multiple networks or dozens or hundreds of networks. It’s a great way to monitor all that stuff because otherwise a lot of times you just don’t know when stuff starts to break down. Right? Unless you’re manually checking yourself.
But as far as planning them, yeah, mind mapping know software is typically what I would. I use Lucidcharts. I like that a lot. That’s pretty much, in my opinion, the best mind mapping. I’ve used about a dozen of them and that was the one that I found to be, in my opinion, the easiest to use. It’s Lucidcharts.
Anyways, “But I was looking for a better solution to tracking which sites, networks, rings were linked and what content is feeding to them. I’ve been working on a Google Sheets solution, but it’s incredibly cumbersome.” Yeah. That was my issue because that’s what I was … I mean, I still manage probably 90% of my business through Google Drive, period, and I still use spreadsheets for everything too, but that’s part of the reason that we built the network monitor in Serp Space, was specifically so that you could see tier 1 networks on tier 2 networks and how content is feeding from one to the other and that kind of stuff. You are able to do that inside of Serp Space. The actual visual planning, we don’t have that yet. That might be something that we could do at some later time though.
What’s Your Opinion On The Number Of Google Sites To Use For Each Account?
Okay. All right. Number two is, “What’s your opinion on the number of Google sites to use for each account? Is there a limit to how many you place on each one? I think Peter Drew mentioned using eight before moving on.” Yeah. I typically don’t have more than a couple to up to eight. If I’m using Peter Drew’s Google sites generator software, then that specifically, yes, I’ll use eight Google sites or I’ll use the Google site with eight pages, which is what he recommends. It’s his software, he’s tested the shit out of it, and so is all his beta testers and all of his members now. So if that’s what Peter Drew suggests for using that, then I think that’s a good suggestion. I trust his judgment because he does a lot of testing.
But as far as the methods like for RYS methods, I’ll leave that one to Marco. But typically, for my RYS Drive stacks that contain a Google site, which all of them do. I think it should be standard operating procedure, when you buy a drive stack you buy the add-on the Google site, G site. Right? Because, to me, it’s really an incomplete … I mean, the way I look at it is that … I use the Google site as like the linchpin for the drive stack. That’s the main point that I drive all the relevancy from the drive files to the Google site and then I use the Google site to push relevancy to wherever I want. Right?
Again, I think those should be the same. As far as that, typically, I’ll only have the Google site in that drive stack account. But typically, like I said, I usually don’t have more than eight. I usually only have between two to four really in any one account. Marco, what are your thoughts?
Marco: I don’t know anything about Peter Drew to comment. I can only comment on what I do.
Bradley: Okay.
Marco: It’s one main stack with the script, plus G site. I mean, you’re killing half the power or more if you don’t push the all of that power to the G site and then that power to wherever it needs to go. It defeats the purpose of everything that we do if there’s no companion G site. Now the way that we do it is, if you need additional folders and files, well, those stacks in and of themselves that’s what a stack really is. It’s a folder packed with files the Semantic Mastery way. The way that we do it. The way that we interlink everything. Right?
The way that it’s done is really time-consuming and that’s why you’ll see that most other people will not go the lengths that we go to interlink everything and to give everything the power that it needs. The only thing is that the script takes up a lot of resources. If you install the script in more than one folder, Google is going to kill your G site immediately. I mean, no question. We see a time after time after time after time. One G site but multiple stacks as long as you’re only running one script in one of the stacks and that should be your main stack. That’s my opinion on that.
Bradley: Yup. He says, “Also, for Stacks, do you place anything else on those accounts? Seems like it might be a risk.” I’ve used some of my drive stack accounts the Google accounts for like creating Blogger accounts. It’s like another syndication point and things like that. I mean, typically, I don’t see, there is a bit of a risk. But I mean, I don’t think I’ve ever had, I don’t think I’ve ever had a drive stack terminated like the index was terminated from Google. I don’t think I’ve ever lost a Google account that was specific for just drive stack. What Marco says is true about the script and I’ve had that occur, but not when I’m just doing what Marco said, which is …
In fact, a lot of the Google sites that I end up with the drive stacks, I sometimes use the scripts on them. It’s just everything is static once it’s built out. Again, I haven’t had any issues with that whatsoever. The only time I’ve ever had a drive stack account terminated is when, like Marco said, I’ve had … When the script overburdened the servers and then they terminated that, they killed it. But other than that I have … I mean, I’ve got drive stacks, especially the early ones that I did that are … Because I built a few myself originally that were a bit like spammy and they’re still alive today. So I really haven’t had any issues. What do you say, Marco?
Marco: Again, yeah. The only time that we’ve had issues that we’ve had stuff killed off is when we overburden Google. Google doesn’t like leeches using their resources for free. If you pay them now, you can get away with all a whole lot of stuff. If you go through their API, you can get away with a whole lot of stuff. If you go through G suite you can get away with a whole lot of stuff. But if you’re starting off free, don’t overburden Google. You could do other stuff in there that there’s no reason why.
As a matter of fact, it helps to validate, again, you mentioned identity, but not only the identity, the entity. The entity is alive and well and it’s a living organism within this, the Gmail ecosystem, let’s call it. Right?
Bradley: Yeah.
Marco: So yeah, that’s what I would say.
Bradley: Okay, great. Great question, Jim. As always, man. He’s always posting a really question.
Rob: I was going to throw something in there also.
Bradley: I’m sorry?
Rob: I was going to throw something in there also. I think people lose sight of just the fact that Google, they develop drives in the Google site and all that stuff to be used by just standard everyday people. We’re just using it in a different manner, but we forget that driving a huge of ton at all universities, and high schools, and all over the country, at least in the state. I mean, my kid has Google drive stack for the classes they do. They look more spammy sometimes in some of my drive stack. I mean, they’re sharing and copying documents and moving along all over the place and you’ve got an entire high school and college classes running through Google and Google drive and sharing and replicating documents, and copying and pasting, and multiple duplicates of the same document.
Just stuff that you’re doing, I mean, just think of it like what were the regular college kid do or a high school kid. If you’re just making a bunch of documents and folders and sharing them and stuff like that, I mean, you’re basically hide in plain sight.
Bradley: Yeah.
Rob: Like you said, burden in their script and you’re using their computing power to automate a bunch of building and stuff, that’s when they take notice.
What’s The Best Way To Use Crowdsearch.me For Local Right Now?
Bradley: Awesome. Thanks, Rob. Kay Dee says, “Hey guys, what’s the best way to use crowdsearch.me for local right now? I bought it through a link Hernan sent to your future SEO click-throughs page but then saw your post here a couple weeks ago where you will not be implementing apps like that for GMB or money sites as they’ve been flagged.”
Yeah, that’s true. Now don’t get me wrong, guys. It still can be used. I just think it’s been deprecated quite a bit. I know it has because I used to use the shit out of it. I promoted crowdsearch.me for a solid two years because I used about 50,000 credits per month, I’m not kidding, because it worked really, really well. But as everything that we do in SEO, it became saturated and other products and services, PandaBot and a bunch of other ones popped up that started providing the … Serpify is one. Another one, I think … I don’t know, there’s a ton of them.
I actually did a case study test on those two, by the way. We tested four of them. Another one is John [inaudible 00:46:13] Rainmaker. I don’t know, there’s a bunch of services like that and I’ve done case study tests on many of them and found that … I didn’t even start the case studies until after I’ve realized that they weren’t working as well. Right? I started to see less and less results from using them. Okay?
But I’m not saying that there’s not still a place for it. I just don’t bother with it because it has become so ineffective that it’s not worth the trouble or the expense. I can get much better results by setting up other campaigns or using like YouTube, for example. I’ve talked many, many times about how to drive cheap traffic from YouTube, which is verified real people. Right? You can accomplish a lot of the same thing using traffic from YouTube. You can also hire Microtasks workers and although that’s not as effective as it used to be either for reasons of their search history and stuff like that, like essentially …
Remember guys, Google keeps a profile of everybody. Right? They built a profile of Google users. So anytime you’re using Google and you’re logged into an account, they’re tracking what you do, they’re compiling history of your browsing history, and the types of content that you look at, the types of searches that you do, the types of websites that you click on and interact with and engage with.
Google creates a profile for each user. So even now when you hire Microtasks workers and you tell them to go to Google.com in the US and search for a particular keyword and then go find your listing on page one or page two, or whatever, all the way up to page 10 if you want, whatever page it is, then click on it. Then find the third word in the fourth paragraph and copy it and paste it into the answer box for the Microtasks dashboard. Right? So that way you know that they did.
Why do you do all these things with Microtasks workers? Think about. You tell them to do a search and a click. That’s what we call CT spam or click-through spam, right? That’s a signal to Google that somebody searched for keyword then found your listing. Then you ask them to find a particular word or a phrase or a sentence or something like that on a page that’s buried somewhere in the middle of page. So they have to spend some time searching for it, that’s time on site, or you can tell them to click through to another page, which is engagement time on site and also another click-through. Right?
So there’s a lot of different things that you could do to tell Microtasks workers. But the problem occurs where and why it’s becoming less and less effective is exactly what I just mentioned, because, if a Microtask worker is doing multiple searches per day for random shit all the time, then Google is going to build up a profile for them of, it’s likely that there Microtasks worker is doing CT spam.
I mean, think about it. Google, they’re not an idiot and either are their AI. Their AI systems aren’t stupid either. My point is, it’s not as an effective click. It’s not weighted as much as it would be if it was coming from somebody that has a relevant search history or has an interest or topical relevancy or some something in their recent search history that would make that click so much more valid or more appropriate, which means it’s heavier weighted click, which means it produces better results and a much higher level engagement signal.
So that’s where I’m talking about crowdsearch.me. You’ve got to think about that guys. Those are bots. Those are bots where they spoof the user agents, they spoof the IPs and all that, but even the IP ranges that these bots use are within specific ranges that have been flagged. Right?
So what I’m saying, to answer your question, Kay Dee, would be not to use it direct to money site. What I recommend using it for is referral traffic. It still works well for that. It also works well if you want to send traffic to press releases to help them to stick longer in the search results, because we all know that press releases rank really well quickly. Well, typically, rank really well quickly, but they don’t last for long, unless they get a high level of traffic.
But for that you can buy Fiverr gigs and I’d recommend Fiverr gigs. There’s several of them that I’ve recommended on many occasions publicly. Right? You can buy a $10 or a $15 Fiverr gig and boost the press release for a month, which I don’t know what you’re paying for crowd search, but me, I was buying 50,000 credits a month so it was rather expensive. Right?
Again, referral traffic and, by the way, if you want to learn how to do referral traffic, let me just see if I can pull this up for him real quick, or Kay, excuse me. Let’s go to-
Marco: While you’re pulling that up, I’d like to mention that the MGYB.co marketplace, we have real YouTube views.
Bradley: That’s right.
Marco: You could add a call to action where you send people to your website. You can’t get anything better than a real person watching a YouTube video clicking through to your website. I mean, that’s absolutely the best thing that can happen for your website because the referral is YouTube. That’s what it is.
Bradley: Yep. I just wanna see, here’s another one. I’m gonna drop each one of these links. Because I’ve done extensive training on that as well, so stand by for just one minute. This is the … Okay, yeah. This is the one that I wanted to share. Okay. I did this. Look when was this published. September 26 2015, guys, is when this was published and it’s still valid. It’s still relevant, this video. This is how to set up … and I did it with Jason Johnson of the Syndwire Black Facebook group.
Anyways, again, this is almost three years ago and this is still valid for a good way to use crowd search for referral traffic. Then there’s also probably a Hump Day Hangouts clip here too that I could post. Look at, it’s awesome. That’s from Fist Fight. Wayne Clayton, that’s awesome. That was a funny ass movie, by the way. I thought that movie was hilarious.
Rob: Referral traffic.
Marco: It should say “Snitches get stitches, bitches.”
Bradley: That’s Ice Cube. It’s a funny ass movie. Anyways, we got to keep moving. Yeah. I’m sorry about going so long on crowd search thing, guys. But that’s a great question though, Kay Dee. Yeah, I don’t recommend using it so much anymore unless you’re using it for very specific purposes because there are alternate better ways to get traffic and real traffic too.
Is Page Rank Important As Domain Authority Is?
Okay. Peter from Poland, “Can you define PageRank and its importance? Is it as important as domain authority?” Honestly, I’m not gonna take the time to define PageRank because it’s a metric that we don’t have access to and we haven’t for years. So it’s really no sense of me even trying to … I mean, honestly, Peter, your question is still a valid question. But, is it as important as domain authority? No, because I don’t care about any of those metrics anymore. I stopped caring about proprietary third-party metrics several years ago, at least two years ago.
I honestly don’t care about trust flow, topical trust flow, domain authority, page authority, domain rank. I don’t give a shit about any of those. Honestly, I don’t care because we were able to get results whether the metrics say they should have results or not. We focus on relevancy, traffic and authority. Right? ART, which is what Marco always talks about.
Marco, what does ART stand for again?
Marco: Activity, relevance, trust and authority. Activity on the link, the relevance on the link, both destination, and the origin, and then the trust and authority both of the summation and the origin of the link. There you go, boom. But we don’t-
Bradley: But to be clear, we’re not talking about domain authority. When we say “authority,” we’re not saying domain authority.
Marco: No.
Bradley: Right.
Marco: It’s whether it’s authoritative to Google.
Bradley: That’s right.
Marco: That’s all we care about. That refers back to pay track and again, yeah, I’m not gonna get into that. I will say it’s alive and well. It’s part of the rankings core algorithm. First, it gives you a PageRank, then you get an overall ranking score. That’s what that’s about. It’s alive and well. We don’t give a shit because we trigger those the Semantic Mastery way.
Bradley: That’s right. Guys, again, when you rely on third-party metrics, they’re not always accurate, guys. They’re a really good educated guess, but they’re not accurate because none of those, Majestic AH reps, Moz, none of them worked for Google. Right? I just I stopped relying on metrics. Years ago, we used to be able to manipulate domain authority and just ranked by manipulating domain authority. Well, Google killed that. It’s no longer … Unless you’re like above 80 or 85 domain authority, it’s really difficult to manipulate domain authority for ranking purposes anymore. Again, we just stop worrying about it.
Good question, Peter, but I would say focus on an RT instead of working on third-party metrics. Okay. Matias. We’re gonna be running out of time and I was worried that we weren’t gonna have enough questions today. You guys jumped in and posted a whole bunch. So anyway, all right. Matias … I don’t know if I’m saying that correct or not. Forgive me if I butchered it. He says, “Hi guys, thanks for all the content you put out on the channel for free. It’s a great reference.” You’re welcome. We enjoy this.
Does Having Different City Name In Facebook And GMB Listing Cause NAP Inconsistencies?
By the way, what is this, episode 192. So we’re getting close to 200, which we’re gonna do a celebration episode then. Then at 208, it would be our anniversary. We’re gonna have a really big celebration for that says. He says, “I got two short questions. I have a verified GMB listing and when setting up the Facebook profile, the city name displays differently. Facebook only allows picking from a display menu. Will this cause any NAP consistency with my GMB profile, which I prefer not to touch?”
No. I wouldn’t worry about it, Matias. I would not worry about that. I mean, thing is if you’ve got a Facebook profile and you’re setting it up as a place of Facebook place or whatever and it’s gonna force you to select a city name instead of whatever you have listed, then just use it I wouldn’t worry about it you know too much. Again, sometimes that kind of stuff is gonna happen and you have no choice. So I really wouldn’t worry about it.
All right, let’s see. “Or should I hide the address in Facebook?” I would. If it’s a storefront and you want people, because remember, there is a lot of people that use Facebook for finding local businesses and stuff like that. So if you’ve got a point of sale, a storefront where people come to the business location, then absolutely I would want to have that listed because otherwise, you may lose customers.
You may lose customers for an SEO benefit. Does that make sense? and I don’t think that’s right. You should be focusing on generating customers, not just SEO, if that makes sense. I know they go hand they kind of work hand in hand, but various traffic on Facebook, there’s no question. So I would rather have that displayed if. It’s a service area business then yeah you can absolutely hide it right.
“By the way, I am displaying the address in GMB and wanna keep it that way.” Well, just remember, in Google My business, it’s a service area business where you serve the customers at the customer location and the customers do not come to the business location. Then as per Google’s Terms of Service, Google My Business Terms of Service, you should check to hide the address. Okay. You should only be showing the address if customers come to your business location, period. All right? So just keep that in mind.
How Do You Index A TLD Website (Business.Site) Without Setting It As Main Website In A GMB Listing?
All right. Number two, “For the same listing I have a TLD, top-level domain website, but I’ve also created the internal GMB website. Is there any way to index the business in that site without setting it as the main website in my listing?” Marco?
Marco: Yeah. I’m gonna to tell him to come to Facebook group and I will answer this question directly. I won’t answer it here because there’s something really special about that Google business site that I won’t get to in here. It’s information only for those people who paid for the course. Sorry.
Bradley: Yeah, that makes sense. Sorry, but that makes sense. That’s one of the insider secrets of that course.
Anthony, “MasterMIND versus RYS. I believe I need to learn more about where to sell this stuff. I have a pretty good product but no community to learn more about how and where to implement. Makes sense?” All right. I’m going to give you my opinion, which would be the MasterMIND. Only because RYS is specifically about RYS in its methods where MasterMIND is all encompassing digital marketing training and education as well is business building, mindset, all kinds of stuff, motivation. There’s small group MasterMINDs, MasterMIND, it encompasses so much more than just a specific method.
I’m not saying anything bad about RYS. RYS is freaking awesome, guys. It kicks ass. But it’s about a particular method. MasterMIND is more about building your business, period. I mean, that’s not just marketing, it’s everything included. So that’s my take on, anybody want to say otherwise?
Marco: No. I’m the co-creator of RYS Academy Reloaded and I totally agree with you, MasterMIND first. You’ll get a discount for RYS Academy, but I would also tell you to pick up Local GMB Pro-
Bradley: If he’s doing local.
Marco: Yeah. Even if it isn’t because that’s gonna help him with his entity and brand and brand plus keyword recognition. As I said, I’m starting a national campaign that I’m gonna be working on and I’m gonna show how this shit works nationally even though you might have a local address.
Bradley: Okay. I’m gonna stay for about five more minutes guys, if anybody needs to bounce please feel free, but I wanna try to get a couple more of these. John, it looks like you and Anthony got the same memo today, apparently. Unless John posting the same question twice or Anthony posting the same question twice with two different profiles, one way or the other.
RYS vs Mastermind
Anyways, “MasterMIND versus RYS, I believe right now I need more of a community than another tool.” Well, neither one is a tool. Both MasterMIND and RYS are communities. RYS is also a particular method, but it’s not a tool. Right? “I need to see how others are working and where they’re going. I love the special offer case study. That’s the kind of insight community I feel to get a breakthrough. Makes sense?”
Yeah, it absolutely does, John. That’s what the MasterMIND is all about. Again, don’t get me wrong, RYS also has a community because we have a Facebook group for that. Marco and Rob are very active in there, I’m not, because that’s their baby. Right? But MasterMIND, again, either one is good. They’re great really, but MasterMIND again is all-encompassing. It covers so much more than just digital marketing or just SEO. Right? It covers a broad spectrum of topics and business-related topics.
Rob: I would say from hearing the question, I would mimic what both you guys said, MasterMIND first. Go out make some money, and then you get a discount on RYS, back it up and it just helps to take your business to the next level. But overall, MasterMIND.
Bradley: Thank you, Rob. Guys, don’t forget, when you join the MasterMIND all of our other products you get either if they’re under 300 bucks you get them for free, if they’re over 300 bucks you get a 30% discount. You get first access to all of our new products or new done-for-you services. You get first crack at then, we bring beta testers in for all kinds of new stuff all the time. Guys, MasterMIND is my baby. All of our baby is Semantic Mastery, but what I’m saying is like that’s that’s where my heart lies, is with MasterMIND, there’s no doubt.
Rob: Yeah, for sure. If you come and immerse yourself you will change your business.
Bradley: That’s it.
Rob: Period.
Bradley: Wayne was picking on you, Rob.
Rob: That’s good. I got thick skin, Indiana boy.
Why Bother With The Short URL In GMB Posting?
Bradley: John says, “Why bother with the short URL? Seems like a lot of work for something no one will see unless getting stats from someplace like Bitly, which has its own problems?” Not sure what you mean for that John, unless you’re talking about the short URLs from the GMB post from this. That’s what Google gives us as a short URL now for the post, the share URL. That’s what they look like. That’s what you’re talking about.
If you’re talking about like Bitly links in a GMB post, I know some services auto add bit link shorteners for any links. For example Sendible which turned out to be shit, by the way. I know I talked about it because I had good … We’ve got our own GMB poster now so I don’t recommend using Sendible anymore anyways. But before our poster was ready, I was using Sendible for GMB post automation and scheduling and I trained a VA to do it for our client work and stuff. Essentially after 100 GMB posts, you can’t use Sendible any more clients and they say it’s an API issue with Google. Google won’t allow them to add any more than 100 images to any one particular GMB profile through the API, through the Sendible’s API connected to …
I don’t know why because our auto poster, we can do as many as we want. Well, Marco was tried to break it and he’s not being able to replicate the error that Sendible has. I contacted Sendible support and they literally said it’s a Google API issue and our hands are tied, we can’t do anything. I said, “Okay. Well, you’ve just lost my $200 a month. I was paying them $200 a month. I said, “Well, you just lost my $200 a month because this is an absolutely useless service.” So anyways, that’s how I feel about Sendible now. It’s garbage.
Marco: If I may, ours starts at 37 a month.
Bradley: Yep.
Marco: So there you go.
Bradley: Yeah. I know and, again, they should put that shit on their sales page. API limitation notice, you can only do 100 posts before it breaks. I mean, think about it why would somebody sign up, take the time to learn how to use a particular platform, integrate processes into their business, which is what I did. I created process docs and all that shit for my VAs, spend all this time developing this out and then within two weeks or three weeks we hit the API limits. It’s like, are you kidding me? That’s just a complete waste of time. Anyways-
Bradley: Well, there’s add hours too. I drop this into, if you want to go sign up and try it out, you can get like five free posts just to try it. After that, you got to move on but you get in there, see what’s up, what’s available, and try it. Just sign up, get your email and you get five free posts to try it out. I highly suggest you try it out because the power is there in the RS feed in and out. RSS feed out even has, I mean, it’s we’ve it’s been a tricked out Semantic Mastery style. We’ve created our links back to 301, not the standard 302s that you typically get from the API.
Marco: Yeah. We push power around. I’d like to just give a shout out to our programmer who has just been kicking ass. He’s the one, Rob tells them, “We need this,” and the guy just gets it done. Once you get hooked into a really good programmer you know all limits are off.
Bradley: That’s right.
Marco: The sky’s the limit with what what we’re going to do with this. Right now, it’s at that price. So jump in, get in where you fit in as I usually say.
Bradley: Yep. I love the comments here guys. We’re done with questions so we’re gonna wrap up. But I just wanna give a shout out to each and every one of you. First of all, I loved the comments about Marco’s rant. That’s great. Armand, like I said, hit us up on support. We’ll send you a T-shirt or a hat or something. There it was, Armand right there.
Dominic’s awesome. We just talked about MasterMIND and we have small group MasterMINDs where Adam set up a survey form and MasterMIND members go in and fill out the survey form. Then Adam pairs people up or matches a small group of people that have like or similar interests up for small group meetings where they’ll, like accountability groups, which is how we got started at Symantec Mastery. This is how my partners and I got started was because of an accountability group that I founded and they all joined. That’s exactly how we got started and here we are five or six years later. Right?
Dominic was in my small group. The first small groups that Dominic was in mine. Great guy, sold a brick-and-mortar business to go into lead generation and SEO for his brother’s remodeling business, which is fabulous like, you know, sold his own brick-and-mortar business to be able to get into full-time digital marketing, which is amazing, I think. So Dominic shout out to you. That’s awesome. Jim Wells, again thanks for your questions and please come join a MasterMIND as well, and John looks like you’re about to join the MasterMIND. That’s fantastic.
I see you bought some of the other products. You could have gotten a significant discount. Sorry about that, buddy. But come join us now because it won’t be the last product we relaunch either. Okay?
Marco: John, just hit me up in the Facebook group for our Local GMB and we’ll work out on how to make it all work for you so that you can start making money and start buying more of our shit. Our shit works, man. There’s no question. It works.
Bradley: All right. Thanks everybody for being here. I wanna bounce, it’s just the true diehard still here. It’s Marco, Rob and me. All right, guys. We’re gonna wrap up.
Rob: We got a problem.
Bradley: Yeah.
Marco: Might I add before we go, that I actually bit my tongue with what I really had to say. Anyway, I bit my tongue, guys.
Rob: That’s Hump Day Hangouts on a three second delay.
Bradley: Yeah, that was a rant earlier from Marco. That was a restrained Marco rant.
Marco: It was.
Bradley: A restrained rant. All right, guys. Thanks for everybody being here on our MasterMIND webinar. Tomorrow, we’re gonna be going over that fabulous GMB method that is just crashing it right now, guys. MasterMIND is a good time to join, if you haven’t already. We’ll see you guys next week. Thanks everybody. Thanks, Rob. Thanks, Marco.
Marco: Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 192 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 192
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Click on the video above to watch Episode 192 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
  Announcement
Adam: We are live on Wednesday, Wednesday, Wednesday. Welcome to Hump Day Hangouts. This is episode 192. I’m Adam. I am not drunk or on drugs, I’m just really excited to be here. Yeah, we got that on our way.
Chris: Liar. You’re a liar, Adam.
Adam: No. Because now I’m on the West Coast, so my schedules are all out of whack. So right after we get done here, I head out the door, beat the traffic, and go for a run out in the hills and then come back.
Bradley: Yeah. That’s his running in the woods that he always talks about.
Adam: Running.
Bradley: Right.
Adam: I’m so tired. Anyways, enough about me. Let’s find out about everyone else. So, on my screen, Chris, you’re first. How’s it going, man?
Chris: Doing good. Good to be here.
Adam: Where are you located in the world today?
Chris: I’m still in Austria, soon heading to Portugal, then Barcelona. We’ll see after that.
Adam: Nice, nice. Hernan, how about you? Are you surviving winter?
Hernan: Yeah. I am for now and I’m planning to do so for our coming live event. So I’m super excited about that. I’m super happy to be here.
Chris: You’re not making Spain this year?
Hernan: I don’t know if we know. I mean, I don’t think so because we have a date with a lot of people, or potentially a lot of people in Washington, DC, so I’ll get to that.
Chris: So you leave it to destiny?
Hernan: Yeah.
Adam: Wait. Is Tony Robbins coming?
Hernan: No.
Adam: Marco, how are you doing?
Marco: What’s up, dude? I’m trying to make some last minute changes.
Adam: Gotcha, gotcha. All right. We’ll come back to you. Marco’s got some good stuff he’s gonna share. I don’t know, I see an eagle in the mountains. Who is this mysterious person?
Rob: Hey, what’s going on, man?
Adam: Hey, everybody. This is Rob Beale. If you don’t know him, you probably see him around the group, if you’re new to us. Rob, how is it going?
Rob: I’m doing good. I’ll switch to my camera for a second, but I’m on my cell phone.
Bradley: Oh, yeah. That’s safe driving and hosting a webinar.
Rob: Yeah. There you go. So I’ll talk to you guys after that later, right?
Bradley: That’s multitasking right there, buddy.
Adam: Sounds good. Yeah. Be safe. Yeah. Keep your eye on the road. Bradley, last but not least, how are you doing?
Bradley: I don’t know, but I wonder what kind of citation, the cops issue for that.
Adam: Not a good one.
Rob: That’s why they make headphones, man.
Adam: There you go.
Bradley: No, I’m good. I’m excited. I’m super excited. Guys, I’ve just got to make a quick tease for the MasterMIND again because I just posted in the MasterMIND today. I started testing another method for ranking in a 3-Pack and I actually created a … Or went to go register a GMB listing about nine days ago and I just went and picked up the postcard for verification last night. I woke up this morning and before I went to the gym, because I coach CrossFit classes in the morning, and so for a little bit this morning I went and I verified the listing by entering the pin and all that and then I went to the gym. When I came back I checked, it’s number one in the 3-Pack. It’s the number one in the 3-Pack for … I’ve only tested two of my primary five keywords, but those two keywords are number one in the 3-Pack.
I just talked about how I did that in the MasterMIND. We talked about it two weeks ago on Thursday what my plan was and it worked. I saw I posted in MasterMIND Facebook Group about it today and tomorrow’s the next MasterMIND webinar and I already got several people that are asking me to go over it in much greater detail as to how I did it. Now I don’t know if it’s repeatable yet. It looks very, very promising, but I’m going to try to replicate that same results with another listing within the next two weeks. If I can get it to happen two for two, then we’re on to something.
Again, if you guys are interested in that, now would be a really good time to join the MasterMIND. I know I say that every week but there’s a reason for it.
Anyways, with that said, Adam what other announcements do we have?
Marco: Well, just to add to what you’re saying, there are actually other uses for that tool that I’d be willing to share in the next MasterMIND and when you discuss this. There are actually other ways. You can use it for what you used it for, but it’s also a great client prospecting tool.
Bradley: It’s awesome.
Adam: That’s right. Well, we had the Launch Local GMB Pro and Bradley can talk about results. Marco, Rob, everyone can talk about results. I’m gonna drop the link on the page. If you haven’t yet checked it out, you can see the results other people are getting. This isn’t something we came up with and then said, “Look, we got good results.” People immediately started having results with this. So I’m not gonna really harp on that too much. You can go check it out for yourselves and read about it, see if that’s something you think you could plug into your business and start making a lot of money with.
But we do have some cool services that were requested. We started hearing back from people, “Hey, I want to arbitrage this. I want you guys to do it for me. What can you do so that I could provide the high value to my client but I don’t have to do the nitty-gritty work?”
Rob, Marco, do you wanna kind of explain what’s going on with that?
Marco: Yeah. Before Rob jumps in, what I want to add to what you said is, we have a Facebook group, but our Facebook groups, you don’t see people asking questions on, well how do I get results? We do get some of those, of course, because if there are new people who are not familiar with anything. But what we’re seeing a lot is we get, I’m getting these results. This is what I’m doing and I’m getting these many costs. We see that time after time after time.
It’s not a Facebook group on what am I supposed to do. It’s a Facebook group where people are sharing their results, people are sharing their different ideas, the different things that they’re doing, we’re conducting webinars. I mean, everything that we told you was going to happen is happening.
For some people, it’s just incredible, the results that they’ve been getting. That they’ve been getting 200 plus calls a month in the demo. How freaking good is that? One guy, “Please no more calls.” Why? The client complaining “I’m getting too many calls. I can’t handle it.” That’s the type of results we’re talking about. Don’t let me tell you about it. Go in the Facebook group and see for yourself.
Bradley: I had one of my roofing clients call me and literally asked if there’s any way I could throttle the calls down because he’s overwhelmed with work. I’m not kidding. He had me put one notification bar or banner plug-in on his WordPress site that says “We are no longer accepting new calls.” I’m not kidding. Because he’s got such a backup of roofing leads right now and it’s because of what we’ve been applying with the GMB Pro method and all that, it’s insane.
I’m also adding image to the page right now, guys, from one of our MasterMIND members. A lot of you will know him from also Syndication Academy. Bo, I hope you’re all right with me posting just your comment. It doesn’t reveal any written information, but it says pretty much the same thing that happened with the last two GMB Pro listings he made within 24 hours of verifying the listing, he was in the 3-Pack.
Anyways, we’ve kind of found a secret backdoor guys to just kicking ass and taking names and it’s pretty freakin’ amazing.
Adam: What would you guys say to somebody who maybe hasn’t gotten the experience of dealing with, you know, maybe a client who’s got a Local GMB listing? Do you think that someone who hasn’t done this could see results from getting involved in the Local GMB Pro course?
Bradley: Absolutely. It varies per industry. Probably level of competition makes a difference too, but we’ve seen results in as little as days, almost overnight. I’ve got a couple of tree service lead gen sites that we started to apply the GMB Pro method to and, I mean, literally within 48 hours, like sites that had not been optimized, hadn’t built any citations yet, they were just basically abandoned lead gen sites that I never got around to doing anything with, and we just started applying the GMB Pro method to and within 48 hours they started generating phone calls and leads, which is freaking insane.
Others take a little bit longer, like the cab service or the taxi company that I’m doing for the case study. It’s taking a little bit longer, but it’s really starting to gain traction within the last couple of weeks. The calls started to pick up, a lot more clicks through to the website. So the more activity the more volume of activity it generates if that makes sense. It really just varies, but yeah, pretty much any business or any local business.
Again, I haven’t applied any of this to national stuff, but for local business stuff, which is what we’re talking about, Local Google My Business stuff, I mean, it’s almost instant results once you start applying what we’re teaching.
Adam: Good deal. Well, I don’t-
Marco: Hang on a sec. Yeah, as far as national, I don’t want to mention any names, but one of the big guys, who has been with us often and whom we love, he has a national campaign that he wants to do. So what I’m going to do is we’re going to treat it as a case study. We’re going to get him into Local GMB Pro and we will have results, I guarantee you. In the next month or two, we will let you know how this can be applied nationally.
Bradley: Awesome.
Adam: All right, guys. We’ve got to wrap this up pretty quick and then hop into questions. But we definitely wanna let everyone know and, Rob, maybe you can hop in now and talk a little bit, just take a minute or two, about what’s going on with the Done-For-You services.
Rob: Okay. We’re putting a team together, we’re getting the site up. Again, if someone else can drop the link to the site that’s coming up on the page, that’d be awesome because I’m driving. We’re getting the team together so the services are coming along. The other thing I wanna mention is the auto poster is live and ready to start being used. We’re getting some crazy results with it. It has lots of features that you’re not going to find anywhere else. The poster creates an RSS feed.
For those of you that follow us enough, you know with an RSS feed, there’s a lot of extras you can add on the end of even the Local GMB Pro that we haven’t even added to bolster the results that everyone’s talking about now. You can start adding all those things, syndicating your GMB post across your network, and all the other fun stuff you can do with RSS feeds. I won’t go into that, it’s too offbeat. I could take forever.
The other thing that is super cool with this auto poster that we have is, for those that are already doing syndication and doing blog content for their clients, we have a plug-in that we’re going to give away for free. You use that along with our auto poster and you can connect your blog and create, just based on your blog, it’ll post to your GMB.
Marco, I dropped a link in chat to you. If you could post that, that is an example post from a blog that was posted that went through syndication and ended up on the GMB site. So that’s what it looks like using the WordPress plug-in and the auto poster that we have that’s now live and ready to go. There’s all kinds of other things that we can get into, but that’s I just wanna let everybody know that it is live and it’s ready to go. Go sign up and start killing it.
Adam: Great. Looks like I’m getting a call in the middle of, there we go, Hump Day Hangouts. Awesome.
Marco: I dropped the link in there. Guys, you can grab your actual websites RSS feed. You can feed your posts, and then from your post you can grab another RSS feed and go crazy. I mean, this is how insane this is. We’re talking about amplifying the message, right? Syndicating is all about that, it’s amplifying it. But it’s going to have proper attribution, which is the most important thing right now so that you don’t get. People are getting hit with or their tummy is getting hit with penalties. But I guarantee you, you don’t have proper attribution. We have proper attribution. Everything is taken care of, guys. This is so you can just blow up and get insane leads for your clients.
I’m gonna also, besides that link, so that you guys can look at it and just see how good the posts look … Remember, that’s an RSS feed going into Google My Business. All right? That’s how great it looks. Let me also share our marketplace because we have an MGYB if you’ve been with us long enough you know what that stands for, marketplace. It’s free to join. Guys, right now, what we’re offering is video carpet bomb. It’s a service where you can go and just literally find out where you can rank a video in a short period of time. We have a great VA, he’s trained.
Go join the auto poster, it will be available through MGYB.co, and we will be adding other services and products as we go along. It’s in the beginning but we wanted to get this out right away because these are the two easiest methods to go and find out where to rank, as far as videos, and how to get leads and push content because you do need content for Google My Business system. So the easiest way to do it is to schedule it and auto post. How cool is that? I mean, it’s like I said, you train the VA, you don’t have to do shit except to sell it to a client and collect the money, guys. That’s it. It’s that simple. You guys, “No, it can’t be this easy.” Well, yes, it really is. We’ve really made it simple for you guys to go and make money.
Adam: All right, guys. Yeah. Let’s get into questions and then before we wrap it up I’m gonna drop a link in. I wanted to remind everybody we got the live event coming up in October. We still got seats open. We’re gonna cap that at 25. It’s gonna be the weekend of October and October 21st in Washington DC, including our beautiful faces along with some guest speakers, including Jeffrey Smith. So if you’re interested, again, that link will be on there and we’ll touch on that again towards the end. But let’s go ahead and dive into the questions.
Bradley: Yeah. Just quickly I wanna mention anybody that goes to checks out the MGYB marketplace, which is Make Google Your BITCH, just in case nobody knows what that meant. The video carpet bomb offer, that’s actually I got the idea from a colleague of ours, Randy James, and we kind of refined the process together and I trained the VA how to do this really well. The offer that’s in there right now, we should have two offers actually, I just pinged Marco in chat and Slack, but we’ll get the other offer in there.
But essentially the two ways that I’m using that is: one, if you’re doing lead gen, it’s fantastic because what we do is take a particular location and then we gather all of the locations like townships, boroughs, all that stuff within a 20-mile radius and then we create a list of … You can have up to three keywords appended or and in the locations appended to those three keywords.
Let’s say that you end up on a 20-mile radius with 60 locations and you got three keywords, so that’s 180 keywords that you would be targeting. All you need to provide is the three keywords and the central location and then the video file and a thumbnail, if you want a custom thumbnail, and then the call-to-action, which will be placed in the video description, which is typically going to be an NAP, if you’re doing local stuff, which is what we suggest.
No, I didn’t, Marco. But anyway, I don’t remember saying that anyways. We’ll cover that later. We’ll get that set up for next week.
Anyways, it’s really good because I mean, out of like 180 videos that we’ll upload, we can’t guarantee any certain number of them, but I typically get anywhere between 30 to 50 videos ranked on page one for that. Now it’s great for lead gen because you can start to generate leads right away. You can also find low-hanging fruit. So it’s like poking keywords as well, right? You can find keyword opportunities that you can go ranked some more long-term assets for, web pages, social media, web 2.0, anything like press releases, anything like those whatsoever.
But then there’s also an alternate method that I’m using that for that works really freaking well. It’s for prospecting purposes, guys, and for closing sales or closing clients. One of the best things that you can do is, once a conversation has been initiated with a prospect, so a potential client, when you go to make your proposal or your pitch for whatever services that you are offering, we have a lesser version of it that, again, will get this added in within the next week, it’s for a 10-mile radius in one keyword.
Essentially, what we’ll do is, let’s say, with three keywords in a 20-mile radius, like I said, maybe return 60 locations or 60 place names, right? With the 10-mile radius, it might be 30 or 25 place names and you get one keyword. So it will create the same campaign, one keyword appended with the 25 or 30 locations, and it will upload it. Out of that you might get five to 10-ish videos ranked and it’s gonna be inexpensive, 20 or 25 bucks is what we’re gonna charge for that. So that when you’re pitching the client, when you’re giving them a proposal, you can also send them the results with their video that you branded for them, with their brand name, with their contact information, their NAP in the description. You can use that as a deal sweetener for your proposal.
That works really, really, really well. I’ve used that method over and over and over again for impressing potential clients so that when I go to … Because think about that, how many companies show results when they present the proposal? Very few, right? Because he wants to do any work. But I trained a VA to do it, right? My VA, for me, the cost is a few dollars. I can have a campaign, a video carpet-bomb campaign that I can submit with the proposal and say, “Look, just to show you that I know what I’m talking about and I can get you results quickly, I did this for you at no cost and I included it with the proposal and there’ll be a spreadsheet with the links and the keywords that it’s ranked for.”
So they can go verify it themselves, and it’s their brand name their call to action, their contact information, and NAP on the video, so it’s like branded for them. I’ve gotten a lot of prospects and clients that have come back and said, “Wow, that’s really great. Thank you for doing that. Nobody’s ever done that before.” So it works really, really well. Besides doing lead gen stuff or providing that as a reselling service for your clients, which you could absolutely do, it’s also a great way to land clients and impress them. So definitely check that out. We’ll get the prospecting plan for that put into the marketplace within the next week or so.
Okay. All right. Let’s get into some questions. That went a little bit longer, but we had a lot of news to share. All right. Let’s get this backup. Oh, yeah, I love that gif, by the way. All right.
Is The Syndication Course Still Relevant Since It Has Been Released In 2015?
The first question, Richard, that was already answered by Chris. Chris reposted one from Support, it looks like. “Is syndication still relevant?” This is from Renee Ward. “I have your course from 2015. There have been so many SEO changes since then, seven to eight this year, and I was wondering if it’s still worth the trouble to syndicate. Also, are there any negative repercussions since Google is so picky nowadays.”
No. Renee, it’s absolutely still valid. Again, it’s still the very foundation of everything that we do. Other than some of the newer stuff that we’re doing with GMB, we’re able to get results without using syndication networks. We still recommend that you use them for many, many reasons. Number one, syndication networks help to validate the entity. Right? That’s incredibly important, especially now, more so than it was in 2015 when we first launched the course. Right? That really wasn’t even much of a concern back then. Now, it is. So, validating the entities, number one.
Number two, you’re amplifying your content. Go do a Google search for content amplification and you’ll see there’s a ton of different services out there and the definitions are all pretty much the same. That’s basically getting your content that you publish on your blog or your website everywhere that you can. That’s what content amplification is. So all we’re doing is automating it using IFTTT and our Syndication Academy methods. Right?
Think about it, all of the major news and media sites and the major blogs, the author’s will syndicate their own content that they’ve published on those sites to their own social media profiles, their own professional profiles and such. So why is that any different than what we’re doing? It’s not. Guys, it’s not. This whole myth that, you know, it constantly comes up, and I’m not picking on you, Renee, by the way, but we get the question that comes up often.
By the way, just a quick aside, Renee, that a lot of these questions, especially this one, is also answered in our knowledge-base, which you can find at [email protected]. We have frequently asked questions there categorized by product. If you go to the Syndication Academy Frequently Asked Questions at [email protected], you’ll see a lot of these questions are already answered.
But for the benefit of everybody here today, I’ll go through it again. That is, we get a lot of people say, “Well, what about duplicate content?” Guys, duplicate content only exists when it’s on the same domain. If you have 10 pages on your domain or posts and they’re all the same freaking content, that’s duplicate content. It’s not duplicate content when it’s republished on other domains.
If that were the case, press releases wouldn’t work. I can tell you beyond a shadow of a doubt, and so can the vast majority of our members that are using press releases, we launched an entire product specifically on how to use press releases to rank especially local stuff, and those are all duplicate content. Right? It gets published at one place first, whatever the originating press cable services that you’re using. Then from there, it goes out to the press wires and just gets picked up by any other syndication partners that are part of that press cable service. Right?
It’s the same freaking press release, not a single word has been changed on it across all the places it’s published to, which are typically 200-plus other sites, some cases 400, 500 sites. Right? It gives an absolute quick boost for ranking, especially for local stuff. If duplicate content was an issue, then press releases wouldn’t work. But they work and they work incredibly well.
My point is no. Guys, you’re sharing your own content to your own branded properties, which is natural, It’s normal. In fact, it’s kind of expected nowadays. Right? So, no, there is no negative repercussions. Where the negative repercussions come in is when you start to try to gain the system and add a whole bunch of persona-based networks and secondary syndication networks and you don’t take steps to mask or reduce your footprint.
There is no footprint when we’re syndicating to branded properties. In fact, we are claiming our footprint. We’re literally posting a flag up and saying, “Hey, come check us out. This is our content on all of our sites.” Right? We’re actually, literally, broadcasting our footprint to our own branded sites. But when you start to syndicate content, the same content to other networks that have nothing but your branded content on them and their persona-based networks, now that’s clearly to manipulate search rankings. And that can cause problems.
However, we teach in Syndication Academy also how to reduce that footprint and still have effective secondary syndication networks. I don’t typically recommend that, it depends on how many sites you’re managing. If you’re just managing one site, it’s a great strategy. If you’re managing a dozen sites, it’s not, because it’s a lot of work and it’s a lot to maintain.
Again, we cover all that stuff since 2015. There have been many, many changes, in fact, that’s why Syndication Academy 2.0, which is what we’re in currently now, which was launched, shit, I think a year and a half ago now. I think we’re on update webinar 22 or 23, so it’s almost two years now. We update it every month. Again, there has been changes but we stay on top of it.
In fact, our guest that’s on today, Rob, he’s actually going to be taking over the Syndication Academy Update webinars here soon. In the near future, he’s gonna be taking over handling and hosting the Syndication Academy Update webinars. Anyways-
Rob: I promise not to do those from my car too. How about that?
Bradley: Yeah, I hope so. Anyways, Renee, I would encourage you to come check out Syndication Academy 2.0. You could still take the training from 2015 and adapt it to today’s current standards. There’s no question you might have to do a lot of trial and error to figure it all out, or you can come join Syndication Academy 2.0 and it’s all laid out for you. Okay? Or better yet, another alternative would be for you to just buy Done-For-You networks so you don’t even have to bother with it. Just use the networks to your advantage.
Are There Any Issues Connecting Blogger To IFTTT In The Past Weeks?
Okay. Paul’s up. He says, “Hey, guys. I would like to know what is going on with Blogger? For weeks now when you go into IFTTT to connect to Blogger, Blogger won’t connect. If and when Blogger does connect, the recipes won’t work.” Well, Paul, first of all, I rarely ever go into IFTTT and connect stuff anymore because, again, we have a ton of virtual assistants that do all that stuff for me. So I can’t confirm, I’m not saying that what you’re saying isn’t true, Paul, but I haven’t experienced that problem myself. I haven’t heard anything like that coming from the build team either.
Not that I’m plugged into the build team all the time, but typically it goes through the support channels and ends up in my lap when it comes to Syndication Academy stuff or syndication network stuff and I have not heard that. I don’t know if it’s a specific issue with you, Paul, or your Blogger account or whatever. I don’t know. First of all, I would question, I would ask you, have you tested other Blogger accounts instead of the one that you’re talking about here. Yeah, because it might be an isolated issue.
If it’s not an isolated issue, in other words, if this issue is across more than one Blogger profile, then I would reach out to IFTTT support and ask them what the problem is. Because again, I don’t work for IFTTT, I just learned how to use the shit out of it for my own benefit and then taught you guys how to do it. But again, I would contact IFTTT support and ask them specifically because they would be much better and give you much quicker reply than I would. Okay?
However, that said, I have put that already on my list because I saw your post earlier today, Paul. I put that on my list for the next Syndication Academy Update webinar to test and see if there’s an issue; and if so, try to find a workaround. Right? That’s typically what we do, guys. Remember, I do not build networks anymore really. I very rarely ever do that because, again, I’ve trained so many damn VAs to do it, I don’t have to. So I don’t get to experience these issues until it’s brought to my attention.
But then when you guys bring it to my attention, or if one of our network builders brings something to my attention, then I put it on the list for Syndication Academy Update webinar, and then I go in and I test. Right? I go in and I try to find a workaround, see, first, confirm if it’s true, then try to find a workaround. If I do, I let you guys know; and if I don’t, I let you know. Either way, I let you know. That’s part of the Syndication Academy Updates.
Rob, just so you know, it’s probably gonna get dumped in your lap. There you go.
Rob: I figured.
Bradley: Put it on your list, Rob. Play with Blogger. But just for that, let’s just check one thing. I don’t know if it’s existing. Let’s see if existing sites are having the same problem or existing networks, probably not. This one seems to still be working. I’m still looking at some of my … That one was just posted on July 6, so that was five days ago.
Yeah. I don’t know, it looks like, because I’ve got a ton of syndication networks. The one that I just picked up looks like it’s syndicated just five days ago, which was I think the last time I have a VA that does the videos for my clients. That was one of the videos that was done, one of the rep videos, it’s David Sprague’s product. It looks like that one was fine.
Again, Paul, I’d say it’s probably an isolated issue. But if it’s not, just contact IFTTT support. We’ll look into it though, it’s on the list. Okay.
“Also, when you go into settings under Post and Share, you can’t turn on the auto share to G Plus page. Are you guys having the same issues?”
Don’t worry about it, Paul. Google Plus is dying. They’ve already dug the grave and it’s halfway in the grave. It’s about three feet underground at this point. I’m not kidding you. Google Plus is dying. That’s why any of you guys are probably within the last couple weeks, many of you have probably received notifications from Google Plus saying that they were going to delete your page because it hasn’t been posted to in a while, if you have any pages that haven’t been posted to in a while. That’s just more evidence that Google is absolutely removing Google Plus from the Google ecosystem.
Which I never thought would happen, I honestly didn’t. I mean, I remember years … People have been saying, “Google Plus is dead for five, six years,” and five or six years ago, I used to think, no, there’s no way. Because remember, they integrated Google Plus. Google did. They forced everybody that used Google products to be on Google Plus and it was so much a part of the semantic web, what Google’s version of the semantic web was. The reason why is because it was an identity validator. Not an entity validator, but an identity validator. Does that make sense?
Because in order for you to be on Google Plus, you had to have a Google account, a verified Google account, like a profile. You couldn’t get on Google Plus as just a page or a business. You had to have a profile that was intimately attached to a specific person, right? Google Plus was an identity validator, which was used at the early onset of the semantic web engine for Google. Google’s version of the semantic web, right? But I guess they figured out other ways through all the stuff that Marco looks into like AI and machine learning and all that shit to validate entities without Google Plus. That’s why they’re slowly removing it from all of the Google products. I think in the near future it actually finally will be a dead product.
Anybody wanna comment on that? I’ll take silence as a no. All right. I’m gonna move on then. Is everybody still here? Because it’s rare to get radio silence like that. We should have crickets-
Adam: Yeah. First, we need to have like a real production studio. It would be fun to have some good sound effects.
What Are Your Thoughts On Josh Bachynski’s Statement On Emailing Google To Shut Down Google Sites?
Bradley: Yes, some crickets. That would have been funny. Okay. Armand is up. What’s up, Armand? He says, “I thought this was pretty interesting. I was listening to Josh Bachynski YouTube channel, good SEO channel, by the way, and they were talking about Google Sites giving a boost, which, of course, you guys know all about. Yes, sir, we do. What I thought was an interesting statement, is, he claims he could have it shut down tomorrow by emailing John Mueller of Google and telling him about it. You can see it here.” He dropped a link. “What do you guys think about this? I’m really mostly looking forward to the F-bombs we’ll hear from Marco.”
Honestly, I don’t know why Josh would say something like that. He could have it shut down by emailing John Mueller, maybe he could, maybe couldn’t. Why would he be flexing his muscles like that? I mean, whatever, why would you want to kill something that works for SEOs when you’re an SEO yourself? I don’t understand that. That would be like, why would you shit where you eat? You know what I’m saying?
Essentially, that’s what he’d be doing at that point. I’m not saying anything bad about Josh. Honestly, I don’t really follow his channel or any of that stuff because, as far as I know from years ago, it was a lot of white hat stuff and discussions between white hat versus black hat and all that. I don’t buy an any that shit. SEO is SEO. As far as I know, there are no hats. Right?
Adam: Yeah. The other thing I think is really interesting about this, and I can’t weigh in on the technical aspect of it, but I think that, yeah, Google’s messed around their own properties before, but they like this. This is getting their stuff more of their own stuff to show.
Bradley: [crosstalk 00:33:42]
Adam: Yeah. Maybe they turn back or something happens in the future, but it’s not like they’re gonna suddenly realize, “Oh goodness, Google My Business pages are taking up more real estate. We better do something about it.” That’s not gonna happen.
Bradley: Yeah. Marco, I know you’re anxious to say something.
Marco: All right. Let me start with this. Do you guys think Google is stupid enough not to know that their G sites are powerful? Do you think that they don’t already have enough fucking stupid telling them that it works this way and that it’s pushing a lot of juice and that it’s pushing their properties. Do you think it’s not already happening? I don’t want to mention names, but snitches get stitches. If he wants to go that way, he’s a fuckin’ retard because he’s done a whole bunch of dirty shit. I mean, Josh goes back to days when, I mean, the crap that was being done, he was at the forefront of that shit. So I don’t know what the fuck he’s talking about. All of a sudden he turned, he’s an angel and he doesn’t do shit. Well, fuck you and fuck John Mueller.
Rob: Hey, Remember, this is Hump Day Hangouts.
Marco: I don’t give a fuck, man. These fucking people, they pissed me off. Fuck him, fuck John Muller, fuck them all. We’re gonna keep doing it. We’ll do it as long as we can and if they take that away, we’ll just find another way like we always do, man. So fuck that, fuck you, and that’s what I have to say about it.
Bradley: Wow. Armand. Can we send Armand a T-shirt for firing up Marco?
Adam: Yeah. Armand, hit us up in Support. Also, I was gonna say hashtag POFU.
Bradley: Wow. Okay. Armand, since you fired up Marco for the day, you won yourself a T-shirt or a hat or something. So contact [email protected] and we’ll send you something.
Adam: John just wrote on the page. He said, “How do you really feel, Marco?”
Bradley: Yeah, right. I was gonna say, guys, we’re not setting a precedent here. Please don’t intentionally try to piss Marco off just so you can get free stuff. Hump Day Hangouts will begin a downward spiral really quickly that way.
Do You Have Any Recommendations For Planning And Tracking Web 2.0/Syndication Networks?
Jim Wells is up next. He says, “Howdy, SM Gang. Thanks for the recommendation on Google PVA’s last week.” You’re welcome. So that’s Metro biz. Yeah, he’s great. Jim, I guess you contacted him right after Hump Day Hangouts or shortly thereafter because he came pinged me on Skype and said thank you for the recommendation again. Absolutely, he’s a good guy.
Anyways, number one, he says, “Do you have any recommendations for planning and tracking web 2.0, syndication networks? For planning and tracking. I use mind mapping software for general plans. We’ll, we have a service monitor, Serpspace.com, Jim. A few aren’t aware of that. I don’t know if it has a visual editor like a visual tracker. Adam, can you comment on that?
Adam: No. If it continues to grow we might build something out, but yeah, you just copy-paste your info in and it does this thing and monitors and then backgrounds, you don’t have to.
Bradley: Yeah. So as far as for planning them, no, but it does monitor them. What’s great about it is if you order Done-For-You networks from Serp Space they can automatically be imported into the network monitor, which will notify you if properties go down, or if they’re not posting, or if RSS feeds stops posting, like it stops detecting new items in RSS feeds. It does various things. It lets you know. So it’s a great way when you have multiple networks or dozens or hundreds of networks. It’s a great way to monitor all that stuff because otherwise a lot of times you just don’t know when stuff starts to break down. Right? Unless you’re manually checking yourself.
But as far as planning them, yeah, mind mapping know software is typically what I would. I use Lucidcharts. I like that a lot. That’s pretty much, in my opinion, the best mind mapping. I’ve used about a dozen of them and that was the one that I found to be, in my opinion, the easiest to use. It’s Lucidcharts.
Anyways, “But I was looking for a better solution to tracking which sites, networks, rings were linked and what content is feeding to them. I’ve been working on a Google Sheets solution, but it’s incredibly cumbersome.” Yeah. That was my issue because that’s what I was … I mean, I still manage probably 90% of my business through Google Drive, period, and I still use spreadsheets for everything too, but that’s part of the reason that we built the network monitor in Serp Space, was specifically so that you could see tier 1 networks on tier 2 networks and how content is feeding from one to the other and that kind of stuff. You are able to do that inside of Serp Space. The actual visual planning, we don’t have that yet. That might be something that we could do at some later time though.
What’s Your Opinion On The Number Of Google Sites To Use For Each Account?
Okay. All right. Number two is, “What’s your opinion on the number of Google sites to use for each account? Is there a limit to how many you place on each one? I think Peter Drew mentioned using eight before moving on.” Yeah. I typically don’t have more than a couple to up to eight. If I’m using Peter Drew’s Google sites generator software, then that specifically, yes, I’ll use eight Google sites or I’ll use the Google site with eight pages, which is what he recommends. It’s his software, he’s tested the shit out of it, and so is all his beta testers and all of his members now. So if that’s what Peter Drew suggests for using that, then I think that’s a good suggestion. I trust his judgment because he does a lot of testing.
But as far as the methods like for RYS methods, I’ll leave that one to Marco. But typically, for my RYS Drive stacks that contain a Google site, which all of them do. I think it should be standard operating procedure, when you buy a drive stack you buy the add-on the Google site, G site. Right? Because, to me, it’s really an incomplete … I mean, the way I look at it is that … I use the Google site as like the linchpin for the drive stack. That’s the main point that I drive all the relevancy from the drive files to the Google site and then I use the Google site to push relevancy to wherever I want. Right?
Again, I think those should be the same. As far as that, typically, I’ll only have the Google site in that drive stack account. But typically, like I said, I usually don’t have more than eight. I usually only have between two to four really in any one account. Marco, what are your thoughts?
Marco: I don’t know anything about Peter Drew to comment. I can only comment on what I do.
Bradley: Okay.
Marco: It’s one main stack with the script, plus G site. I mean, you’re killing half the power or more if you don’t push the all of that power to the G site and then that power to wherever it needs to go. It defeats the purpose of everything that we do if there’s no companion G site. Now the way that we do it is, if you need additional folders and files, well, those stacks in and of themselves that’s what a stack really is. It’s a folder packed with files the Semantic Mastery way. The way that we do it. The way that we interlink everything. Right?
The way that it’s done is really time-consuming and that’s why you’ll see that most other people will not go the lengths that we go to interlink everything and to give everything the power that it needs. The only thing is that the script takes up a lot of resources. If you install the script in more than one folder, Google is going to kill your G site immediately. I mean, no question. We see a time after time after time after time. One G site but multiple stacks as long as you’re only running one script in one of the stacks and that should be your main stack. That’s my opinion on that.
Bradley: Yup. He says, “Also, for Stacks, do you place anything else on those accounts? Seems like it might be a risk.” I’ve used some of my drive stack accounts the Google accounts for like creating Blogger accounts. It’s like another syndication point and things like that. I mean, typically, I don’t see, there is a bit of a risk. But I mean, I don’t think I’ve ever had, I don’t think I’ve ever had a drive stack terminated like the index was terminated from Google. I don’t think I’ve ever lost a Google account that was specific for just drive stack. What Marco says is true about the script and I’ve had that occur, but not when I’m just doing what Marco said, which is …
In fact, a lot of the Google sites that I end up with the drive stacks, I sometimes use the scripts on them. It’s just everything is static once it’s built out. Again, I haven’t had any issues with that whatsoever. The only time I’ve ever had a drive stack account terminated is when, like Marco said, I’ve had … When the script overburdened the servers and then they terminated that, they killed it. But other than that I have … I mean, I’ve got drive stacks, especially the early ones that I did that are … Because I built a few myself originally that were a bit like spammy and they’re still alive today. So I really haven’t had any issues. What do you say, Marco?
Marco: Again, yeah. The only time that we’ve had issues that we’ve had stuff killed off is when we overburden Google. Google doesn’t like leeches using their resources for free. If you pay them now, you can get away with all a whole lot of stuff. If you go through their API, you can get away with a whole lot of stuff. If you go through G suite you can get away with a whole lot of stuff. But if you’re starting off free, don’t overburden Google. You could do other stuff in there that there’s no reason why.
As a matter of fact, it helps to validate, again, you mentioned identity, but not only the identity, the entity. The entity is alive and well and it’s a living organism within this, the Gmail ecosystem, let’s call it. Right?
Bradley: Yeah.
Marco: So yeah, that’s what I would say.
Bradley: Okay, great. Great question, Jim. As always, man. He’s always posting a really question.
Rob: I was going to throw something in there also.
Bradley: I’m sorry?
Rob: I was going to throw something in there also. I think people lose sight of just the fact that Google, they develop drives in the Google site and all that stuff to be used by just standard everyday people. We’re just using it in a different manner, but we forget that driving a huge of ton at all universities, and high schools, and all over the country, at least in the state. I mean, my kid has Google drive stack for the classes they do. They look more spammy sometimes in some of my drive stack. I mean, they’re sharing and copying documents and moving along all over the place and you’ve got an entire high school and college classes running through Google and Google drive and sharing and replicating documents, and copying and pasting, and multiple duplicates of the same document.
Just stuff that you’re doing, I mean, just think of it like what were the regular college kid do or a high school kid. If you’re just making a bunch of documents and folders and sharing them and stuff like that, I mean, you’re basically hide in plain sight.
Bradley: Yeah.
Rob: Like you said, burden in their script and you’re using their computing power to automate a bunch of building and stuff, that’s when they take notice.
What’s The Best Way To Use Crowdsearch.me For Local Right Now?
Bradley: Awesome. Thanks, Rob. Kay Dee says, “Hey guys, what’s the best way to use crowdsearch.me for local right now? I bought it through a link Hernan sent to your future SEO click-throughs page but then saw your post here a couple weeks ago where you will not be implementing apps like that for GMB or money sites as they’ve been flagged.”
Yeah, that’s true. Now don’t get me wrong, guys. It still can be used. I just think it’s been deprecated quite a bit. I know it has because I used to use the shit out of it. I promoted crowdsearch.me for a solid two years because I used about 50,000 credits per month, I’m not kidding, because it worked really, really well. But as everything that we do in SEO, it became saturated and other products and services, PandaBot and a bunch of other ones popped up that started providing the … Serpify is one. Another one, I think … I don’t know, there’s a ton of them.
I actually did a case study test on those two, by the way. We tested four of them. Another one is John [inaudible 00:46:13] Rainmaker. I don’t know, there’s a bunch of services like that and I’ve done case study tests on many of them and found that … I didn’t even start the case studies until after I’ve realized that they weren’t working as well. Right? I started to see less and less results from using them. Okay?
But I’m not saying that there’s not still a place for it. I just don’t bother with it because it has become so ineffective that it’s not worth the trouble or the expense. I can get much better results by setting up other campaigns or using like YouTube, for example. I’ve talked many, many times about how to drive cheap traffic from YouTube, which is verified real people. Right? You can accomplish a lot of the same thing using traffic from YouTube. You can also hire Microtasks workers and although that’s not as effective as it used to be either for reasons of their search history and stuff like that, like essentially …
Remember guys, Google keeps a profile of everybody. Right? They built a profile of Google users. So anytime you’re using Google and you’re logged into an account, they’re tracking what you do, they’re compiling history of your browsing history, and the types of content that you look at, the types of searches that you do, the types of websites that you click on and interact with and engage with.
Google creates a profile for each user. So even now when you hire Microtasks workers and you tell them to go to Google.com in the US and search for a particular keyword and then go find your listing on page one or page two, or whatever, all the way up to page 10 if you want, whatever page it is, then click on it. Then find the third word in the fourth paragraph and copy it and paste it into the answer box for the Microtasks dashboard. Right? So that way you know that they did.
Why do you do all these things with Microtasks workers? Think about. You tell them to do a search and a click. That’s what we call CT spam or click-through spam, right? That’s a signal to Google that somebody searched for keyword then found your listing. Then you ask them to find a particular word or a phrase or a sentence or something like that on a page that’s buried somewhere in the middle of page. So they have to spend some time searching for it, that’s time on site, or you can tell them to click through to another page, which is engagement time on site and also another click-through. Right?
So there’s a lot of different things that you could do to tell Microtasks workers. But the problem occurs where and why it’s becoming less and less effective is exactly what I just mentioned, because, if a Microtask worker is doing multiple searches per day for random shit all the time, then Google is going to build up a profile for them of, it’s likely that there Microtasks worker is doing CT spam.
I mean, think about it. Google, they’re not an idiot and either are their AI. Their AI systems aren’t stupid either. My point is, it’s not as an effective click. It’s not weighted as much as it would be if it was coming from somebody that has a relevant search history or has an interest or topical relevancy or some something in their recent search history that would make that click so much more valid or more appropriate, which means it’s heavier weighted click, which means it produces better results and a much higher level engagement signal.
So that’s where I’m talking about crowdsearch.me. You’ve got to think about that guys. Those are bots. Those are bots where they spoof the user agents, they spoof the IPs and all that, but even the IP ranges that these bots use are within specific ranges that have been flagged. Right?
So what I’m saying, to answer your question, Kay Dee, would be not to use it direct to money site. What I recommend using it for is referral traffic. It still works well for that. It also works well if you want to send traffic to press releases to help them to stick longer in the search results, because we all know that press releases rank really well quickly. Well, typically, rank really well quickly, but they don’t last for long, unless they get a high level of traffic.
But for that you can buy Fiverr gigs and I’d recommend Fiverr gigs. There’s several of them that I’ve recommended on many occasions publicly. Right? You can buy a $10 or a $15 Fiverr gig and boost the press release for a month, which I don’t know what you’re paying for crowd search, but me, I was buying 50,000 credits a month so it was rather expensive. Right?
Again, referral traffic and, by the way, if you want to learn how to do referral traffic, let me just see if I can pull this up for him real quick, or Kay, excuse me. Let’s go to-
Marco: While you’re pulling that up, I’d like to mention that the MGYB.co marketplace, we have real YouTube views.
Bradley: That’s right.
Marco: You could add a call to action where you send people to your website. You can’t get anything better than a real person watching a YouTube video clicking through to your website. I mean, that’s absolutely the best thing that can happen for your website because the referral is YouTube. That’s what it is.
Bradley: Yep. I just wanna see, here’s another one. I’m gonna drop each one of these links. Because I’ve done extensive training on that as well, so stand by for just one minute. This is the … Okay, yeah. This is the one that I wanted to share. Okay. I did this. Look when was this published. September 26 2015, guys, is when this was published and it’s still valid. It’s still relevant, this video. This is how to set up … and I did it with Jason Johnson of the Syndwire Black Facebook group.
Anyways, again, this is almost three years ago and this is still valid for a good way to use crowd search for referral traffic. Then there’s also probably a Hump Day Hangouts clip here too that I could post. Look at, it’s awesome. That’s from Fist Fight. Wayne Clayton, that’s awesome. That was a funny ass movie, by the way. I thought that movie was hilarious.
Rob: Referral traffic.
Marco: It should say “Snitches get stitches, bitches.”
Bradley: That’s Ice Cube. It’s a funny ass movie. Anyways, we got to keep moving. Yeah. I’m sorry about going so long on crowd search thing, guys. But that’s a great question though, Kay Dee. Yeah, I don’t recommend using it so much anymore unless you’re using it for very specific purposes because there are alternate better ways to get traffic and real traffic too.
Is Page Rank Important As Domain Authority Is?
Okay. Peter from Poland, “Can you define PageRank and its importance? Is it as important as domain authority?” Honestly, I’m not gonna take the time to define PageRank because it’s a metric that we don’t have access to and we haven’t for years. So it’s really no sense of me even trying to … I mean, honestly, Peter, your question is still a valid question. But, is it as important as domain authority? No, because I don’t care about any of those metrics anymore. I stopped caring about proprietary third-party metrics several years ago, at least two years ago.
I honestly don’t care about trust flow, topical trust flow, domain authority, page authority, domain rank. I don’t give a shit about any of those. Honestly, I don’t care because we were able to get results whether the metrics say they should have results or not. We focus on relevancy, traffic and authority. Right? ART, which is what Marco always talks about.
Marco, what does ART stand for again?
Marco: Activity, relevance, trust and authority. Activity on the link, the relevance on the link, both destination, and the origin, and then the trust and authority both of the summation and the origin of the link. There you go, boom. But we don’t-
Bradley: But to be clear, we’re not talking about domain authority. When we say “authority,” we’re not saying domain authority.
Marco: No.
Bradley: Right.
Marco: It’s whether it’s authoritative to Google.
Bradley: That’s right.
Marco: That’s all we care about. That refers back to pay track and again, yeah, I’m not gonna get into that. I will say it’s alive and well. It’s part of the rankings core algorithm. First, it gives you a PageRank, then you get an overall ranking score. That’s what that’s about. It’s alive and well. We don’t give a shit because we trigger those the Semantic Mastery way.
Bradley: That’s right. Guys, again, when you rely on third-party metrics, they’re not always accurate, guys. They’re a really good educated guess, but they’re not accurate because none of those, Majestic AH reps, Moz, none of them worked for Google. Right? I just I stopped relying on metrics. Years ago, we used to be able to manipulate domain authority and just ranked by manipulating domain authority. Well, Google killed that. It’s no longer … Unless you’re like above 80 or 85 domain authority, it’s really difficult to manipulate domain authority for ranking purposes anymore. Again, we just stop worrying about it.
Good question, Peter, but I would say focus on an RT instead of working on third-party metrics. Okay. Matias. We’re gonna be running out of time and I was worried that we weren’t gonna have enough questions today. You guys jumped in and posted a whole bunch. So anyway, all right. Matias … I don’t know if I’m saying that correct or not. Forgive me if I butchered it. He says, “Hi guys, thanks for all the content you put out on the channel for free. It’s a great reference.” You’re welcome. We enjoy this.
Does Having Different City Name In Facebook And GMB Listing Cause NAP Inconsistencies?
By the way, what is this, episode 192. So we’re getting close to 200, which we’re gonna do a celebration episode then. Then at 208, it would be our anniversary. We’re gonna have a really big celebration for that says. He says, “I got two short questions. I have a verified GMB listing and when setting up the Facebook profile, the city name displays differently. Facebook only allows picking from a display menu. Will this cause any NAP consistency with my GMB profile, which I prefer not to touch?”
No. I wouldn’t worry about it, Matias. I would not worry about that. I mean, thing is if you’ve got a Facebook profile and you’re setting it up as a place of Facebook place or whatever and it’s gonna force you to select a city name instead of whatever you have listed, then just use it I wouldn’t worry about it you know too much. Again, sometimes that kind of stuff is gonna happen and you have no choice. So I really wouldn’t worry about it.
All right, let’s see. “Or should I hide the address in Facebook?” I would. If it’s a storefront and you want people, because remember, there is a lot of people that use Facebook for finding local businesses and stuff like that. So if you’ve got a point of sale, a storefront where people come to the business location, then absolutely I would want to have that listed because otherwise, you may lose customers.
You may lose customers for an SEO benefit. Does that make sense? and I don’t think that’s right. You should be focusing on generating customers, not just SEO, if that makes sense. I know they go hand they kind of work hand in hand, but various traffic on Facebook, there’s no question. So I would rather have that displayed if. It’s a service area business then yeah you can absolutely hide it right.
“By the way, I am displaying the address in GMB and wanna keep it that way.” Well, just remember, in Google My business, it’s a service area business where you serve the customers at the customer location and the customers do not come to the business location. Then as per Google’s Terms of Service, Google My Business Terms of Service, you should check to hide the address. Okay. You should only be showing the address if customers come to your business location, period. All right? So just keep that in mind.
How Do You Index A TLD Website (Business.Site) Without Setting It As Main Website In A GMB Listing?
All right. Number two, “For the same listing I have a TLD, top-level domain website, but I’ve also created the internal GMB website. Is there any way to index the business in that site without setting it as the main website in my listing?” Marco?
Marco: Yeah. I’m gonna to tell him to come to Facebook group and I will answer this question directly. I won’t answer it here because there’s something really special about that Google business site that I won’t get to in here. It’s information only for those people who paid for the course. Sorry.
Bradley: Yeah, that makes sense. Sorry, but that makes sense. That’s one of the insider secrets of that course.
Anthony, “MasterMIND versus RYS. I believe I need to learn more about where to sell this stuff. I have a pretty good product but no community to learn more about how and where to implement. Makes sense?” All right. I’m going to give you my opinion, which would be the MasterMIND. Only because RYS is specifically about RYS in its methods where MasterMIND is all encompassing digital marketing training and education as well is business building, mindset, all kinds of stuff, motivation. There’s small group MasterMINDs, MasterMIND, it encompasses so much more than just a specific method.
I’m not saying anything bad about RYS. RYS is freaking awesome, guys. It kicks ass. But it’s about a particular method. MasterMIND is more about building your business, period. I mean, that’s not just marketing, it’s everything included. So that’s my take on, anybody want to say otherwise?
Marco: No. I’m the co-creator of RYS Academy Reloaded and I totally agree with you, MasterMIND first. You’ll get a discount for RYS Academy, but I would also tell you to pick up Local GMB Pro-
Bradley: If he’s doing local.
Marco: Yeah. Even if it isn’t because that’s gonna help him with his entity and brand and brand plus keyword recognition. As I said, I’m starting a national campaign that I’m gonna be working on and I’m gonna show how this shit works nationally even though you might have a local address.
Bradley: Okay. I’m gonna stay for about five more minutes guys, if anybody needs to bounce please feel free, but I wanna try to get a couple more of these. John, it looks like you and Anthony got the same memo today, apparently. Unless John posting the same question twice or Anthony posting the same question twice with two different profiles, one way or the other.
RYS vs Mastermind
Anyways, “MasterMIND versus RYS, I believe right now I need more of a community than another tool.” Well, neither one is a tool. Both MasterMIND and RYS are communities. RYS is also a particular method, but it’s not a tool. Right? “I need to see how others are working and where they’re going. I love the special offer case study. That’s the kind of insight community I feel to get a breakthrough. Makes sense?”
Yeah, it absolutely does, John. That’s what the MasterMIND is all about. Again, don’t get me wrong, RYS also has a community because we have a Facebook group for that. Marco and Rob are very active in there, I’m not, because that’s their baby. Right? But MasterMIND, again, either one is good. They’re great really, but MasterMIND again is all-encompassing. It covers so much more than just digital marketing or just SEO. Right? It covers a broad spectrum of topics and business-related topics.
Rob: I would say from hearing the question, I would mimic what both you guys said, MasterMIND first. Go out make some money, and then you get a discount on RYS, back it up and it just helps to take your business to the next level. But overall, MasterMIND.
Bradley: Thank you, Rob. Guys, don’t forget, when you join the MasterMIND all of our other products you get either if they’re under 300 bucks you get them for free, if they’re over 300 bucks you get a 30% discount. You get first access to all of our new products or new done-for-you services. You get first crack at then, we bring beta testers in for all kinds of new stuff all the time. Guys, MasterMIND is my baby. All of our baby is Semantic Mastery, but what I’m saying is like that’s that’s where my heart lies, is with MasterMIND, there’s no doubt.
Rob: Yeah, for sure. If you come and immerse yourself you will change your business.
Bradley: That’s it.
Rob: Period.
Bradley: Wayne was picking on you, Rob.
Rob: That’s good. I got thick skin, Indiana boy.
Why Bother With The Short URL In GMB Posting?
Bradley: John says, “Why bother with the short URL? Seems like a lot of work for something no one will see unless getting stats from someplace like Bitly, which has its own problems?” Not sure what you mean for that John, unless you’re talking about the short URLs from the GMB post from this. That’s what Google gives us as a short URL now for the post, the share URL. That’s what they look like. That’s what you’re talking about.
If you’re talking about like Bitly links in a GMB post, I know some services auto add bit link shorteners for any links. For example Sendible which turned out to be shit, by the way. I know I talked about it because I had good … We’ve got our own GMB poster now so I don’t recommend using Sendible anymore anyways. But before our poster was ready, I was using Sendible for GMB post automation and scheduling and I trained a VA to do it for our client work and stuff. Essentially after 100 GMB posts, you can’t use Sendible any more clients and they say it’s an API issue with Google. Google won’t allow them to add any more than 100 images to any one particular GMB profile through the API, through the Sendible’s API connected to …
I don’t know why because our auto poster, we can do as many as we want. Well, Marco was tried to break it and he’s not being able to replicate the error that Sendible has. I contacted Sendible support and they literally said it’s a Google API issue and our hands are tied, we can’t do anything. I said, “Okay. Well, you’ve just lost my $200 a month. I was paying them $200 a month. I said, “Well, you just lost my $200 a month because this is an absolutely useless service.” So anyways, that’s how I feel about Sendible now. It’s garbage.
Marco: If I may, ours starts at 37 a month.
Bradley: Yep.
Marco: So there you go.
Bradley: Yeah. I know and, again, they should put that shit on their sales page. API limitation notice, you can only do 100 posts before it breaks. I mean, think about it why would somebody sign up, take the time to learn how to use a particular platform, integrate processes into their business, which is what I did. I created process docs and all that shit for my VAs, spend all this time developing this out and then within two weeks or three weeks we hit the API limits. It’s like, are you kidding me? That’s just a complete waste of time. Anyways-
Bradley: Well, there’s add hours too. I drop this into, if you want to go sign up and try it out, you can get like five free posts just to try it. After that, you got to move on but you get in there, see what’s up, what’s available, and try it. Just sign up, get your email and you get five free posts to try it out. I highly suggest you try it out because the power is there in the RS feed in and out. RSS feed out even has, I mean, it’s we’ve it’s been a tricked out Semantic Mastery style. We’ve created our links back to 301, not the standard 302s that you typically get from the API.
Marco: Yeah. We push power around. I’d like to just give a shout out to our programmer who has just been kicking ass. He’s the one, Rob tells them, “We need this,” and the guy just gets it done. Once you get hooked into a really good programmer you know all limits are off.
Bradley: That’s right.
Marco: The sky’s the limit with what what we’re going to do with this. Right now, it’s at that price. So jump in, get in where you fit in as I usually say.
Bradley: Yep. I love the comments here guys. We’re done with questions so we’re gonna wrap up. But I just wanna give a shout out to each and every one of you. First of all, I loved the comments about Marco’s rant. That’s great. Armand, like I said, hit us up on support. We’ll send you a T-shirt or a hat or something. There it was, Armand right there.
Dominic’s awesome. We just talked about MasterMIND and we have small group MasterMINDs where Adam set up a survey form and MasterMIND members go in and fill out the survey form. Then Adam pairs people up or matches a small group of people that have like or similar interests up for small group meetings where they’ll, like accountability groups, which is how we got started at Symantec Mastery. This is how my partners and I got started was because of an accountability group that I founded and they all joined. That’s exactly how we got started and here we are five or six years later. Right?
Dominic was in my small group. The first small groups that Dominic was in mine. Great guy, sold a brick-and-mortar business to go into lead generation and SEO for his brother’s remodeling business, which is fabulous like, you know, sold his own brick-and-mortar business to be able to get into full-time digital marketing, which is amazing, I think. So Dominic shout out to you. That’s awesome. Jim Wells, again thanks for your questions and please come join a MasterMIND as well, and John looks like you’re about to join the MasterMIND. That’s fantastic.
I see you bought some of the other products. You could have gotten a significant discount. Sorry about that, buddy. But come join us now because it won’t be the last product we relaunch either. Okay?
Marco: John, just hit me up in the Facebook group for our Local GMB and we’ll work out on how to make it all work for you so that you can start making money and start buying more of our shit. Our shit works, man. There’s no question. It works.
Bradley: All right. Thanks everybody for being here. I wanna bounce, it’s just the true diehard still here. It’s Marco, Rob and me. All right, guys. We’re gonna wrap up.
Rob: We got a problem.
Bradley: Yeah.
Marco: Might I add before we go, that I actually bit my tongue with what I really had to say. Anyway, I bit my tongue, guys.
Rob: That’s Hump Day Hangouts on a three second delay.
Bradley: Yeah, that was a rant earlier from Marco. That was a restrained Marco rant.
Marco: It was.
Bradley: A restrained rant. All right, guys. Thanks for everybody being here on our MasterMIND webinar. Tomorrow, we’re gonna be going over that fabulous GMB method that is just crashing it right now, guys. MasterMIND is a good time to join, if you haven’t already. We’ll see you guys next week. Thanks everybody. Thanks, Rob. Thanks, Marco.
Marco: Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 192 published first on your-t1-blog-url
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