#Athleisure Market Size & Share

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Global Activewear Market Trends Analysis

The Athletic Apparel Market Report provides a comprehensive analysis of the global athletic apparel industry, encompassing market trends, key players, and growth opportunities. With detailed insights into market dynamics, consumer preferences, and competitive landscapes, this report serves as a valuable resource for businesses seeking to navigate and thrive in the dynamic athletic apparel market.

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Athleisure Market 2021 Global Industry Size, Demand, Growth Analysis, Share, Revenue and Forecast 2028

Athleisure clothing is a type of clothing that can be used for both athletics and casual wear. Increased interest in sports and outdoor recreational activities is expected to drive demand for athleisure. One of the key factors driving this trend is an increase in consumer fitness and health consciousness, which is driving demand for comfortable and trendy clothing. The popularity of athleisure is expected to have a significant impact on ongoing fashion trends in the next years. Yoga pants, jogging pants, shorts, sweatpants, sweatshirts, shoes, and other similar items are examples of athleisure clothing. Athleisure is the meeting point of fashion and activewear. Activewear looks to be dominating as athleisure gets traction. Millennials are drawn to the use of recycled polyester in the production of green apparel, as well as the usage of bio-based fabrics.

The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028. Athleisure is a growing fashion trend that represents the fusion of athletic and casual wear, involving comfortable clothing which can also be used as casual wear.

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Based on distribution channel, the athleisure market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets and hypermarkets segment dominated the market. The online retail segment is expected to register the highest CAGR in the athleisure market. There has been a rapid penetration of e-commerce in developing regions, which expanded the customer base of athleisure manufacturers. Major athleisure brands have created their own websites through which they provide their products to consumers. Consumers are increasingly using e-commerce platforms due to their convenience, ease of use, accessibility to various products, and cost-effectiveness.

The athleisure market is segmented into five main regions—North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM). In 2020, North America dominated the global market. The athleisure market growth in this region is ascribed to factors such as increased demand for stylish sportswear, surge in the millennial population, and rise in focus on sports and fitness activities across the region. Furthermore, the growing number of gymnasiums, fitness clubs, yoga centers, and other fitness facilities has propelled the demand for customized hoodies, joggers, shoes, and so on, which contributes to athleisure market growth.

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Some of the major key players operating in the global aroma ingredient market include Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC. The major players in the athleisure market are focusing on strategies such as research & development and new product development to increase their geographical presence and consumer base globally.

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COVID-19 And Supply Chain Disruption Impacts Analysis On Athleisure Market

The global athleisure market size is expected to reach USD 662.56 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.9% from 2022 to 2030. Athleisure is a popular category because it taps into several broad trends, including a global shift toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and health-conscious consumers engaging in more athletic activities and requiring performance clothing for these activities.

True Fit's Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84 percent since the pandemic began; sales of women's athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men's athleisure wear sales increased by 20% from the previous year. Target's activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales.

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Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge, targeting those athletes who have remained committed to this sport. The majority of these new firms are the consequence of their creators' desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel.

According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. To mention a few, the British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, with the former focusing on high-end training gear and parkas and the latter investing in a retro Ivy League look.

The desire for highly comfortable clothes with sports features while undertaking any activity has increased in recent seasons, and wide pockets and elastic knot elements have become important products for carrying their large mobile phones, purses, and a few other daily essentials. The growing popularity of the utility fashion trend has spurred the demand for utility-active apparel.

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Case Studies: Successful Influencer Partnerships and Campaigns

In recent years, influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences, build credibility, and drive engagement. Leveraging the influence of social media personalities and content creators, brands can reach millions of consumers authentically and effectively. In this article, we'll explore several case studies of successful influencer partnerships and campaigns that have delivered impressive results for brands across various industries.

1. Daniel Wellington: Collaborating with Micro-Influencers

Daniel Wellington, a Swedish watch brand, is renowned for its successful influencer marketing campaigns. One of their most notable strategies involves collaborating with micro-influencers, individuals with smaller but highly engaged followings on social media platforms. By gifting watches to micro-influencers in exchange for promotional posts, Daniel Wellington has generated significant buzz and brand awareness among younger demographics. This approach has allowed the brand to reach niche audiences authentically and cost-effectively, resulting in substantial sales growth and brand loyalty.

2. Glossier: Fostering Community Engagement

Glossier, a beauty and skincare brand, has built a cult-like following through its strategic use of influencer marketing and community engagement. Glossier's approach focuses on fostering genuine connections with customers and empowering them to become brand advocates. The company collaborates with influencers who align with its values and aesthetic, encouraging them to create user-generated content and share authentic testimonials. By prioritizing community engagement and leveraging user-generated content, Glossier has cultivated a loyal customer base and achieved remarkable success in the highly competitive beauty industry.

3. Gymshark: Leveraging Athlete Partnerships

This fitness apparel brand excels in influencer marketing by partnering with athletes and fitness enthusiasts on social media. Gymshark collaborates with athletes who embody its values, using their influence to inspire and motivate fitness enthusiasts. Through sponsored content and workout challenges, Gymshark has built a strong fitness community. This strategy positions it as a leader in the athleisure market. The brand's strategic athlete partnerships have contributed to its rapid growth and global expansion.

4. Airbnb: Showcasing Unique Experiences

As an online marketplace for lodging and travel, Airbnb uses influencer marketing to showcase unique destinations and experiences. Airbnb partners with influencers and creators to curate compelling visuals. This highlights the diversity and authenticity of their worldwide accommodations. Airbnb uses influencers' creativity to create immersive, aspirational content. This approach resonates with travelers and inspires unique bookings. This approach has solidified Airbnb's position as a leading player in the travel industry and contributed to its brand differentiation.

5. Fashion Nova: Embracing Diversity and Inclusivity

Fashion Nova, a fast-fashion retailer, has disrupted the fashion industry with its inclusive and body-positive approach to influencer marketing. The brand collaborates with influencers of diverse backgrounds, body types, and ethnicities, showcasing a wide range of styles and sizes in its promotional content. Fashion Nova's inclusive marketing strategy resonates with a diverse audience, fostering a sense of belonging and empowerment among customers. Celebrating diversity and authenticity, Fashion Nova has built a loyal following and achieved success.

Conclusion:

These case studies highlight the power and effectiveness of influencer partnerships and campaigns in driving brand awareness, engagement, and sales. Collaborating with influencers who share brand values helps create authentic, impactful campaigns. This resonates deeply with consumers. Successful influencer marketing leverages content creators through various strategies to authentically connect with audiences and drive brand results.

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Men’s Jeans Market Report: Opportunities and Challenges (2023-2032)

The Men’s Jeans Market is projected to expand from USD 55,756.6 million in 2024 to USD 84,922.19 million by 2032, reflecting a compound annual growth rate (CAGR) of 5.40%.

Men’s jeans have long been a staple in the world of fashion, evolving from their origins as durable workwear to becoming a symbol of style and versatility. Originally designed in the 19th century for miners and laborers who needed robust clothing, jeans have since transcended their utilitarian roots to become a fundamental element of men's wardrobes worldwide. Today, men’s jeans are available in an array of styles, fits, and washes, catering to a diverse range of tastes and body types. From the classic straight-leg and slim-fit styles to the more contemporary skinny and relaxed fits, there’s a pair of jeans for every occasion, whether casual or semi-formal.

The adaptability of men’s jeans is one of their greatest strengths; they can be effortlessly dressed up with a blazer and loafers for a smart-casual look or dressed down with a t-shirt and sneakers for a laid-back vibe. Denim washes vary widely, from dark indigo and black, which are often favored for more formal settings, to light blue and distressed finishes, popular for casual, everyday wear. In recent years, the men’s jeans market has also seen a rise in sustainable practices, with many brands adopting eco-friendly production methods, such as using organic cotton, reducing water consumption, and employing environmentally safe dyeing processes.

This shift reflects a growing consumer demand for ethical fashion, where quality and sustainability go hand in hand. Moreover, innovations in fabric technology have led to the development of stretch denim, which offers enhanced comfort and flexibility without sacrificing the rugged durability that jeans are known for. Whether they are worn as a fashion statement or as reliable everyday attire, men’s jeans remain a timeless piece, embodying both practicality and style in a way few other garments can.

Here are some key challenges in the men's jeans market:

Intense Competition: The men’s jeans market is highly competitive, with numerous brands and retailers vying for market share. This intense competition pressures companies to constantly innovate and offer distinctive products, which can be challenging in a crowded marketplace.

Sustainability Concerns: As consumers become more environmentally conscious, there is increasing demand for sustainable denim production. Meeting these demands requires significant investment in eco-friendly materials and manufacturing processes, which can raise production costs and impact profitability.

Changing Consumer Preferences: Fashion trends in the denim industry can shift rapidly, making it difficult for brands to keep up with changing consumer preferences. The rise of athleisure and the growing popularity of non-denim alternatives have also contributed to fluctuating demand for traditional jeans.

Price Sensitivity: Many consumers are highly price-sensitive, particularly in the denim segment, where cheaper alternatives are readily available. Balancing quality and cost while maintaining competitive pricing is a constant challenge for brands in the men’s jeans market.

Supply Chain Disruptions: The global supply chain for denim production can be vulnerable to disruptions, such as raw material shortages, logistical challenges, or geopolitical issues. These disruptions can lead to delays, increased costs, and challenges in maintaining consistent product availability.

Sizing and Fit Issues: Ensuring a consistent and accurate fit across different styles and body types is a significant challenge. Inaccurate sizing can lead to high return rates and dissatisfaction among customers, impacting brand loyalty and sales.

Brand Loyalty: Building and maintaining brand loyalty in the men’s jeans market is challenging, as consumers often switch brands based on price, style, or quality. Brands need to invest in strong marketing and customer engagement strategies to retain their customer base.

E-commerce vs. Brick-and-Mortar: The rise of e-commerce has changed the retail landscape, presenting challenges for traditional brick-and-mortar stores. Brands must adapt to the growing preference for online shopping while maintaining a strong physical presence to cater to all consumer segments.

Key Player Analysis

Levi Strauss & Co.

Wrangler (Kontoor Brands, Inc.)

Lee (Kontoor Brands, Inc.)

Diesel S.p.A.

True Religion Brand Jeans

G-Star RAW

Tommy Hilfiger (PVH Corp.)

Guess?, Inc.

Calvin Klein Jeans (PVH Corp.)

Abercrombie & Fitch Co.

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Here are some key opportunities in the men's jeans market:

Sustainability and Eco-Friendly Products: With growing consumer awareness of environmental issues, there is a significant opportunity for brands to capitalize on the demand for sustainable and eco-friendly jeans. This includes using organic cotton, recycled materials, and implementing water-saving manufacturing techniques. Brands that emphasize sustainability in their products and processes can attract environmentally conscious consumers and differentiate themselves in a crowded market.

Customization and Personalization: Offering customization options, such as tailored fits, unique washes, and personalized details, presents a valuable opportunity to enhance customer satisfaction and loyalty. Consumers are increasingly seeking jeans that reflect their personal style, and brands that provide these options can cater to this demand, thereby increasing engagement and sales.

Expansion into Emerging Markets: Emerging markets, particularly in Asia-Pacific and Latin America, present significant growth opportunities for men’s jeans. As disposable incomes rise and fashion awareness grows in these regions, there is an increasing demand for branded denim. Brands can expand their presence in these markets through localized marketing strategies and product offerings that cater to regional preferences.

Athleisure and Comfort-Driven Trends: The growing trend towards comfort and athleisure wear offers an opportunity for innovation in men’s jeans. Brands can develop denim that incorporates stretch fabrics, moisture-wicking properties, and other comfort-focused features. These enhancements can appeal to consumers looking for stylish yet comfortable clothing options that align with their active lifestyles.

Direct-to-Consumer (DTC) Models: The shift towards direct-to-consumer (DTC) sales models provides an opportunity to increase profitability by bypassing traditional retail channels. Brands can leverage e-commerce platforms and social media to sell directly to consumers, allowing for better control over branding, pricing, and customer experience. Additionally, DTC models offer valuable data insights that can inform product development and marketing strategies.

Inclusive Sizing and Diversity: There is an increasing demand for inclusive sizing and a broader range of fits to cater to diverse body types. Brands that offer a wide range of sizes, including big and tall options, can tap into a larger customer base and address a market segment that has historically been underserved.

Collaborations and Limited Editions: Collaborations with designers, celebrities, or other brands can generate buzz and attract new customers. Limited edition releases and capsule collections can create a sense of exclusivity and urgency, driving sales and enhancing brand visibility.

Technological Integration in Retail: The integration of technology, such as augmented reality (AR) for virtual try-ons and artificial intelligence (AI) for personalized shopping experiences, presents opportunities to enhance the online shopping experience. These innovations can reduce return rates, increase customer satisfaction, and differentiate brands in the competitive online marketplace.

Sustainable Packaging: Beyond the product itself, there is an opportunity to innovate in sustainable packaging. Using biodegradable or recyclable packaging materials can appeal to eco-conscious consumers and further reinforce a brand’s commitment to sustainability.

Second-Hand and Vintage Denim Market: The growing popularity of second-hand fashion presents an opportunity for brands to enter the resale market. Brands can create platforms for customers to buy and sell pre-owned jeans, or launch their own lines of vintage-inspired denim, catering to consumers who value both sustainability and unique fashion pieces.

Segments:

Based on Product Type:

Slim Fit

Skinny Fit

Straight Leg

Bootcut

Relaxed Fit

Tapered Fit

Cargo Jeans

Other

Based on Fabric Type:

Cotton

Denim Blends

Stretch Denim

Organic Cotton

Recycled Denim

Other

Based on End-Use:

Casual Wear

Work Wear

Formal Wear

Sports Wear

Other

Based on Distribution Channel:

Online Retail

Specialty Stores

Department Stores

Supermarkets/Hypermarkets

Brand Outlets

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Sustainable Athleisure Market Size, Share, Growth Factors, Competitive Landscape, with Regional Forecast to 2031

The latest “ Sustainable Athleisure Market  Forecast | Share and Size - 2031” report by The Insight Partners offers a detailed analysis of prime factors that impact the market growth such as key market players, current market developments, and pivotal trends. The report includes an in-depth study of key determinants of the global market including drivers, challenges, restraints, and upcoming opportunities.

This market report is ideal for businesses opting to enter or excel in the Sustainable Athleisure market. This strategic market forecast not only makes businesses aware of present market scenarios but also presents future market forecasts. These insights profoundly cover Sustainable Athleisure market size, share, growth, and projected revenue in the forecast duration.

The Sustainable Athleisure market report encompasses driving factors of the market coupled with prime obstacles and restraining factors that hamper the Sustainable Athleisure market growth. The report helps existing manufacturers and entry-level companies devise strategies to battle challenges and leverage lucrative opportunities to gain a foothold in the global market.

How is the Sustainable Athleisure Market Report Beneficial for Your Business?

Figure out the Sustainable Athleisure market dynamics altogether | 2031

Inspect and scrutinize the competitive scenario and the future Sustainable Athleisure market landscape with the help of different strictures including Porter's five forces.

Understand the impact of different government regulations throughout the global Sustainable Athleisure market and evaluate the market condition in the tough time.

Consider the portfolios of the protruding players functional in the market in consort with the thorough study of their products/services.

Have a compact idea of the highest revenue-generating segment with the help of a thorough Sustainable Athleisure market analysis by our seasoned research experts.

A cost-effective way to gain valuable insights into the Sustainable Athleisure market without the need to host an independent team of researchers at their own cost.

Sustainable Athleisure Market diagrams, pie charts, regional market share maps, inventory network examination, and import/trade subtleties help you pitch investors.

The Sustainable Athleisure market report offers an in-depth analysis of the various prime market players that are active in the market. Moreover, it provides their thorough financial analysis, business strategies, SWOT profile, business overview, and recently launched products & services. In addition, the report offers recent market developments such as market expansion, mergers & acquisitions, and partnerships & collaborations. The prime market players observed in the report are Companies PANGAIA, Under Armour Inc, ABLE, Adidas AG, Vuori, Hanesbrands Inc, EILEEN FISHER, Outerknown, Patagonia Inc, Pact LLC

On the Basis of Consumer Group this market is categorized further into-

Men

Women

On the Basis of Type this market is categorized further into-

Mass

Premium

On the Basis of Product this market is categorized further into-

Shirt

Yoga Pant

Leggings

Shorts

Others

The report offers an in-depth study of every segment, which helps market players and stakeholders understand the fastest-growing segments with maximum Sustainable Athleisure market share and highest-grossing segments in the market.

The Sustainable Athleisure market is analyzed across the globe and highlights several factors that affect the performance of the market across the key regions –

North America (U.S., Canada, Mexico)

Europe (U.K., France, Germany, Spain, Italy, Central & Eastern Europe, CIS)

Asia Pacific (China, Japan, South Korea, ASEAN, India, Rest of Asia Pacific)

Latin America (Brazil, Rest of Latin America)

The Middle East and Africa (Turkey, GCC, Rest of the Middle East and Africa)

Rest of the World

The Sustainable Athleisure market research offers revenue forecasts for every year coupled with sales growth of the market. The forecasts are provided by skilled analysts and after an in-depth analysis of the Sustainable Athleisure market trends. These forecasts are essential for gaining investment insights into the prospects of any industry.

Author’s Bio:

Akash Khilare

Senior Market Research Expert at The Insight Partners

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The Sporting Goods Market Research Report

The sporting goods market is a dynamic and diverse sector within the retail industry, catering to the needs and preferences of athletes, fitness enthusiasts, and outdoor adventurers. In this comprehensive blog post, we will delve into the essential insights, trends, and major players shaping the sporting goods market, covering market size, share, growth, prevailing trends, and the key industry players driving innovation and excellence.

Sporting Market Size, Share, and Growth

The global sporting goods market size was valued at USD 180.5 billion in 2021 and is projected to reach USD 231.7 billion by 2026, growing at a CAGR of 5.1%. The market is driven by factors such as the increasing participation in sports and fitness activities, the rising awareness of health and wellness, and the growing demand for high-quality sporting equipment and apparel.

Market Trends

A notable trend in the sporting goods market is the emphasis on sustainability and eco-friendly products. Consumers are increasingly seeking sporting goods made from recycled materials, organic fabrics, and sustainable production practices. The global market for sustainable sporting goods is expected to witness significant growth, driven by the increasing preference for environmentally conscious and socially responsible products. Another significant trend is the rise of athleisure and multifunctional sports apparel. The fusion of fashion and function has led to the popularity of athleisure wear that can seamlessly transition from the gym to everyday activities. The market for versatile and stylish sports apparel is expanding, offering consumers a blend of performance and style in their activewear.

Sporting Goods Market Players

The sporting goods market is characterized by a diverse array of players, from established sports brands to emerging fitness startups and specialty retailers. Some of the major players in the market include:

Nike, Inc. (United States): A global leader in athletic footwear, apparel, and equipment, known for iconic brands like Nike, Jordan, and Converse.

Adidas AG (Germany): A prominent sports brand offering a wide range of athletic footwear, clothing, and accessories under the Adidas and Reebok labels.

Under Armour, Inc. (United States): A leading performance apparel brand specializing in sports clothing, footwear, and accessories for athletes and fitness enthusiasts.

Decathlon Group (France): A major sporting goods retailer offering a diverse range of products for over 80 sports, catering to athletes of all levels.

Puma SE (Germany): A global sports brand known for its athletic footwear, apparel, and accessories, with a focus on performance and style.

Conclusion

In conclusion, the sporting goods market is a vibrant and evolving industry, driven by the passion for sports, fitness, and outdoor activities. As the market continues to expand, brands and retailers that prioritize innovation, sustainability, and performance will lead the way in meeting the diverse needs and preferences of athletes and active individuals worldwide. With a focus on quality, style, and functionality, the sporting goods market is poised for continued growth and advancement in promoting an active and healthy lifestyle for consumers of all ages and interests.

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The Sporting Goods Market Research Report

The sporting goods market is a dynamic and diverse sector within the retail industry, catering to the needs and preferences of athletes, fitness enthusiasts, and outdoor adventurers. In this comprehensive blog post, we will delve into the essential insights, trends, and major players shaping the sporting goods market, covering market size, share, growth, prevailing trends, and the key industry players driving innovation and excellence.

Sporting Market Size, Share, and Growth

The global sporting goods market size was valued at USD 180.5 billion in 2021 and is projected to reach USD 231.7 billion by 2026, growing at a CAGR of 5.1%. The market is driven by factors such as the increasing participation in sports and fitness activities, the rising awareness of health and wellness, and the growing demand for high-quality sporting equipment and apparel.

Market Trends

A notable trend in the sporting goods market is the emphasis on sustainability and eco-friendly products. Consumers are increasingly seeking sporting goods made from recycled materials, organic fabrics, and sustainable production practices. The global market for sustainable sporting goods is expected to witness significant growth, driven by the increasing preference for environmentally conscious and socially responsible products. Another significant trend is the rise of athleisure and multifunctional sports apparel. The fusion of fashion and function has led to the popularity of athleisure wear that can seamlessly transition from the gym to everyday activities. The market for versatile and stylish sports apparel is expanding, offering consumers a blend of performance and style in their activewear.

Sporting Goods Market Players

The sporting goods market is characterized by a diverse array of players, from established sports brands to emerging fitness startups and specialty retailers. Some of the major players in the market include:

Nike, Inc. (United States): A global leader in athletic footwear, apparel, and equipment, known for iconic brands like Nike, Jordan, and Converse. Adidas AG (Germany): A prominent sports brand offering a wide range of athletic footwear, clothing, and accessories under the Adidas and Reebok labels. Under Armour, Inc. (United States): A leading performance apparel brand specializing in sports clothing, footwear, and accessories for athletes and fitness enthusiasts. Decathlon Group (France): A major sporting goods retailer offering a diverse range of products for over 80 sports, catering to athletes of all levels. Puma SE (Germany): A global sports brand known for its athletic footwear, apparel, and accessories, with a focus on performance and style.

Conclusion

In conclusion, the sporting goods market is a vibrant and evolving industry, driven by the passion for sports, fitness, and outdoor activities. As the market continues to expand, brands and retailers that prioritize innovation, sustainability, and performance will lead the way in meeting the diverse needs and preferences of athletes and active individuals worldwide. With a focus on quality, style, and functionality, the sporting goods market is poised for continued growth and advancement in promoting an active and healthy lifestyle for consumers of all ages and interests.

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Compression Sportswear Market Growth Opportunities and Competitive Landscape Report to 2033

Market Definition

Compression sportswear is a type of clothing that is designed to provide support and stability to the muscles and joints. It is often made from a stretchy material such as Lycra or spandex, and is often used by athletes during training or competition. Compression sportswear can help to reduce muscle fatigue, and can also improve blood circulation.

Market Outlook

There are a few key trends in compression sportswear technology. Firstly, there is a trend towards using compression sportswear for recovery purposes. This means that people are wearing compression garments after exercise in order to help their muscles recover more quickly.

Secondly, there is a trend towards using compression sportswear for performance enhancement. This means that people are wearing compression garments during exercise in order to improve their performance.

Finally, there is a trend towards using compression sportswear for both recovery and performance enhancement. This means that people are wearing compression garments both during and after exercise in order to improve their performance and recovery.

There are a few key drivers of Compression Sportswear market. Firstly, the rising health consciousness among people is driving the growth of the market.

Secondly, the growing trend of athleisure is also boosting the demand for compression sportswear.

Thirdly, the rising disposable incomes in developing countries is also leading to the growth of the market. Lastly, the increasing participation in sports and other physical activities is also contributing to the growth of the market.

The key restraints and challenges in Compression Sportswear market include the high cost of compression sportswear, the lack of awareness about the benefits of compression sportswear among consumers, and the lack of availability of compression sportswear in the market.

The high cost of compression sportswear is a major restraint for the growth of the compression sportswear market. The cost of compression sportswear ranges from USD 50 to USD 200, which is significantly higher than the cost of traditional sportswear.

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Research Objectives

Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region

Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling

Identify factors influencing market growth and challenges, opportunities, drivers and restraints

Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates

Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities

Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market

To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.

Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives

Market Segmentation

The Compression Sportswear Market is segmented by product type, gender, application, distribution channel, and region. The report covers the study based on by product type which includes compression wear and shapewear. Compression wear further includes different categories such as bottoms, tops, sleeves, and others (socks, stockings, and others).  Based on gender, the compression wear & shapewear market size is classified into male and female. Furthermore, application include performance & recovery and body shaping & lifestyle. By region, the market is analyzed across North America, Europe, Asia-Pacific, and rest of the world.

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Major Players

The key players in the Compression Sportswear Market are Nike Inc, Spanx Inc, Adidas AG, Wacoal America Inc, Triumph International Corporation, 2XU Pty Ltd, Leonisa SA, Ann Chery, Under Armour Inc, and Skins International Trading AG.

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Research Scope

Scope – Highlights, Trends, Insights. Attractiveness, Forecast

Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others

Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain

Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments

Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis

Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis

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Worldwide Volleyball Gear: A Trendy Slam

The Global Athletic Wear Industry encompasses the dynamic market of performance-oriented apparel, catering to diverse sports and fitness activities worldwide. Characterized by innovation, comfort, and style, this industry mirrors the global commitment to an active and healthy lifestyle, driving fashion-forward, technologically advanced sportswear for athletes and enthusiasts alike.

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Athleisure Market Is Expected To Witness Higher Demands Till 2030

The global athleisure market size is expected to reach USD 662.56 billion by 2030, expanding at a CAGR of 9.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Athleisure is a popular category as it taps into several broad trends, including a global shift toward consumers wearing more casual clothing & seeking comfortable clothing. The rising popularity of athletic activities that require performance clothing will support market growth. True Fit’s Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84% since the pandemic began; sales of women’s athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men's athleisure wear sales increased by 20% from the previous year.

Target’s activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales. Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge. The majority of these new firms are a result of their creators’ desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel. According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. The British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, are some examples. The demand for highly comfortable clothes with sports features while undertaking any activity has increased in recent years, and wide pockets and elastic knot elements have become important products for carrying large mobile phones, purses, and a few other daily essentials. The growing utility fashion trend has spurred the demand for utility-active apparel.

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Athleisure Market Report Highlights

The mass athleisure segment dominated the overall market in 2023 and is projected to grow substantially over the forecast period

The rising popularity and benefits of yoga as a mind-body fitness activity is leading to an increased number of yoga enthusiasts across the world

North America had the largest revenue share in 2023 while Asia Pacific is anticipated to register the fastest CAGR from 2024 to 2030

The global industry is highly competitive owing to the presence of a large number of international and regional players that strive to innovate persistently

Athleisure Market Segmentation

Grand View Research has segmented the global athleisure market on the basis of type, product, end-user, distribution channel, and region:

Athleisure Type Outlook (Revenue, USD Billion, 2018 - 2030)

Mass

Premium

Athleisure Product Outlook (Revenue, USD Billion, 2018 - 2030)

Yoga Apparels

Tops

Pants

Shorts

Unitards

Capris

Others

Shirts

Leggings

Shorts

Others

Athleisure End-user Outlook (Revenue, USD Billion, 2018 - 2030)

Men

Women

Children

Athleisure Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

Online

Offline

Athleisure Regional Outlook (Revenue, USD Billion, 2018 - 2030)

North America

U.S.

Canada

Mexico

Europe

Germany

U.K.

France

Italy

Spain

Asia Pacific

China

Japan

India

Australia & New Zealand

Singapore

Central & South America

Brazil

Middle East & Africa

South Africa

UAE

List of Key Players of Athleisure Market

Hanes Brands, Inc.

Adidas AG

Vuori

PANGAIA

Under Armour, Inc.

Outerknown

EILEEN FISHER

Patagonia, Inc.

Wear Pact, LLC

Lululemon Athletica

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Athleisure Market Trends and Future Growth Opportunities Analysis Report

Athleisure clothing is a type of clothing that can be used for both athletics and casual wear. Increased interest in sports and outdoor recreational activities is expected to drive demand for athleisure. One of the key factors driving this trend is an increase in consumer fitness and health consciousness, which is driving demand for comfortable and trendy clothing. The popularity of athleisure is expected to have a significant impact on ongoing fashion trends in the next years. Yoga pants, jogging pants, shorts, sweatpants, sweatshirts, shoes, and other similar items are examples of athleisure clothing. Athleisure is the meeting point of fashion and activewear. Activewear looks to be dominating as athleisure gets traction. Millennials are drawn to the use of recycled polyester in the production of green apparel, as well as the usage of bio-based fabrics.

The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028. Athleisure is a growing fashion trend that represents the fusion of athletic and casual wear, involving comfortable clothing which can also be used as casual wear.

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Based on distribution channel, the athleisure market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets and hypermarkets segment dominated the market. The online retail segment is expected to register the highest CAGR in the athleisure market. There has been a rapid penetration of e-commerce in developing regions, which expanded the customer base of athleisure manufacturers. Major athleisure brands have created their own websites through which they provide their products to consumers. Consumers are increasingly using e-commerce platforms due to their convenience, ease of use, accessibility to various products, and cost-effectiveness.

The athleisure market is segmented into five main regions—North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM). In 2020, North America dominated the global market. The athleisure market growth in this region is ascribed to factors such as increased demand for stylish sportswear, surge in the millennial population, and rise in focus on sports and fitness activities across the region. Furthermore, the growing number of gymnasiums, fitness clubs, yoga centers, and other fitness facilities has propelled the demand for customized hoodies, joggers, shoes, and so on, which contributes to athleisure market growth.

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Some of the major key players operating in the global aroma ingredient market include Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC. The major players in the athleisure market are focusing on strategies such as research & development and new product development to increase their geographical presence and consumer base globally.

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India Menswear Market Size, Top Brands Share, Trends, Forecast 2024-2032

IMARC Group, a leading market research company, has recently releases report titled “India Menswear Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032” The India menswear market size is projected to exhibit a growth rate (CAGR) of 7.7% during 2024-2032.

The increasing consumer disposable incomes and rapid urbanization, changing fashion trends and style preferences, and rapid expansion in the e-commerce industry represent some of the key factors driving the market.

About India Menswear Industry:

Menswear comprises a wide range of clothing, such as shirts, trousers, suits, jackets, jeans, blazers, and accessories like ties and belts, catering to the unique style preferences and clothing needs of men. It is manufactured from numerous materials, such as cotton, silk, leather, denim, nylon, polyester, wool, linen, satin, and cashmere. It is cost-effective, comfortable, versatile, and widely available in different colors and styles. It serves as a means of personal expression and allows individuals to convey their unique style, personality, and identity through clothing choices. It helps individuals make a positive impression in professional settings, job interviews, and corporate environments and benefits in enhancing their confidence and self-esteem. It enables people to , experiment with new looks, and make fashion statements. It. It assists in protecting from various weather conditions, such as exposure to the sun, cold weather, rainy seasons, and physical hazards, while ensuring comfort and well-being. As it is beneficial in withstanding wear and tear, ensuring longevity, and enhancing the appearance of individuals, the demand for menswear is increasing in India.   

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What are the growth prospects and trends in the India Menswear industry?

The rising demand for customized clothing options that offer an attractive look among individuals currently represents one of the primary factors propelling the market growth in India. In line with this, the escalating demand for luxury clothing brands on account of inflating income levels of individuals in the country, along with the increasing adoption of swim trunks and shorts for swimming and other water-related activities, are positively influencing the market. Additionally, rising preferences for menswear manufactured from organic materials, such as cotton, hemp, bamboo, linen, and jute, that align with sustainability goals are supporting the growth of the market in India. Apart from this, there is an increase in the demand for comfortable, affordable, and convenient clothing options among the masses. This, coupled with the rising adoption of athleisure wear among men that offers enhanced flexibility, is strengthening the market growth in the country. Besides this, the increasing number of fashion events, exhibitions, and runway shows in India is impelling the market growth. In addition, the wide availability of menswear through several distribution channels, such as hypermarkets, supermarkets, and convenience and online stores, in the country is offering lucrative growth opportunities to industry investors. Furthermore, the growing demand for formal menswear, such as suits and shirts, due to the rising focus on professional attire in offices, is offering a positive market outlook in India. Moreover, the increasing awareness about personal grooming, style, and fashion through social media platforms is contributing to the growth of the market in the country. The rising demand for traditional and ethnic menswear during wedding seasons and festivals, as it allows individuals to connect with their culture, is also bolstering the market growth in India.     

What is included in market segmentation? Product Type Insights: • Trousers • Denims • Shirts and T-Shirts • Ethnic Wear • Others Season Insights: • Summer Season • Winter Season • All-Season Wear Distribution Channel Insights: • Supermarkets and Hypermarkets • Exclusive Stores • Multi-Brand Retail Outlets • Online Stores • Others Regional Insights: • South India • North India • West & Central India • East India If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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