#And yet it's so overlooked in the moz world | Explore Tumblr posts and blogs

mooseyspooky · 6 months ago

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General

1. Favourite song

I don't know how best to answer this - I mean, every other day my favorite song changes.

I'd say the ones I return to again and again are:

-Pretty Girls Make Graves

-Hand in Glove

-You Just Haven't Earned it Yet, Baby

-I Want a Boy For My Birthday

-Sweet and Tender Hooligan

2. Favourite song on [insert album here]

Self-Titled: Pretty Girls Make Graves/Hand in Glove

Meat is Murder: What She Said

Queen is Dead: Frankly, Mr. Shankly, Cemetry Gates

Louder Than Bombs: You Just Haven't Earned it Yet, Baby, Sweet and Tender Hooligan, Rubber Ring, Stretch Out and Wait

Strangeways, Here We Come: Death of a Disco Dancer, I Won't Share You

I haven't really listened to Hatful of Hollow, The World Won't Listen, and Rank enough to have an actual opinion on them. I know, I'm a terrible fan.

3. Top 3 songs

Refer to question 1

4. Favourite album

Self titled or Louder Than Bombs

5. Favourite member

Johnny Marr

6. Favourite music video

This question is insulting how dare you. They're...what did Moz call them? I can't remember. Promotional videos or whatever. Well, out of the incredibly few we have I'd say...maybe the alternative Charming Man one?

It's just so weird, with them hanging out in some warehouse and Moz dramatically leaning over a lot of railings and aggressively swinging flowers. Johnny barely shows up in it and seems like he might be on another plane of existence, who knows. 10/10

7. Best live performance of a song

I love so many of those early 1983 concerts, like the Hacienda one in January of that year ("the only thing to be...in 1983...is haaaandsome", hehe), but I really, really love What Difference Does it Make? at the Rockpalast 1984. I wrote a whole fic about it, so. It's always gonna be a high ranking one.

8. Best cover of a Smiths song

Hand in Glove by Sandie Shaw, obviously

Specifics

9. What's a song that you think deserves more love?

Pretty Girls Make Graves is absolutely phenomenal. I feel like it's wildly overlooked a lot of the time.

Death of a Disco Dancer is also not talked about enough. I love the refrain at the end, it's so pretty. Shakespeare's Sister. Stretch Out and Wait, god. I feel like no one ever talks about how gorgeous that one is

10. What's a popular song that's not really your cup of tea?

I don't know that I actually dislike any of their songs, but Please, Please, Please is way too overplayed for me, as is How Soon is Now? They're constantly on Johnny or Moz' setlists, which can get a bit tiring. For casual fans though, or people who only know those two songs, I can imagine it'd be really disappointing not to hear them at a show though.

11. Do you have a song interpretation/theory you'd like to share?

The Hand that Rocks the Cradle really makes me think Moz might have had an intimate relationship with a much older man when he was younger. He wrote this song around 1979, which is 4 years before Johnny came to visit him. He would have been 20 years old at that time, but I think the relationship might have been in childhood (preteen or younger), maybe a grooming relationship with someone his mother knew or was friends with ('I did my best for her'; 'and your mother, she just never knew'). It may also have been about a family member.

This relationship might not have been sexual, but...it was definitely on the verge of it ('climb upon my knee, sonny boy'). And it's one of the few definitive songs we have that aren't about Johnny or Linder on the first album. At the time the song was released, people accused Moz of writing a song about pedophilia, like he was in favor of it, but I think it might be he was the one victimized. Or someone he was very close with, a cousin maybe? But not his sister.

While it's likely Moz is autistic (or some type of neurodivergent) and has had difficulty with sex because of that, it wouldn't surprise me if this possible grooming relationship might have caused him to have a strong aversion to sex of any kind until he was well into adulthood.

12. Favourite lyric/s?

"I could have been wild, I could have been free, but nature played this trick on me."

"No, it's not like any other love. This one is different because it's us."

"I want to live, and I want to love. I want to catch something I might be ashamed of."

"A poor woman, strangled in her very own bed as she read, but that's okay, 'cause she was old and she would have died anyway."

"And when you're dancing and laughing, and finally living - hear my voice in your head and think of me kindly."

13. Favourite guitar part/s?

The build up in Miserable Lie is absolutely incredible. What Difference Does It Make?, Shakespeare's Sister, You Just Haven't Earned it Yet, Baby. All of them. All of the guitar parts

14. Favourite bassline/s?

This one is somehow a lot harder for me to answer. Barbarism is the one that most sticks out, because Andy is featured so prominently, but the other bass line of his I like is in Interesting Drug. That's one of Moz' solo songs though.

Hm...so maybe Cemetry Gates? I love the intro a lot. It's so catchy. Money Changes Everything was also super good, it was very funky sounding and always makes me wish we could have had more songs like it (or like a one off Johnny/Andy album with them just doing instrumentals)

15. Favourite drum part/s?

Miserable Lie is a hard one to beat. Mike did a great job with the chaotic sound of it. I also love what he did in Nowhere Fast, almost like a galloping loop. Stop Me is another really strong contender, as well.

16. Do you follow any solo work / projects that the members have taken on post-Smiths? If so, any highlights?

I listen to Moz' solo work more than the Smiths if you can believe it. I got to see Moz last year on October 15th, 2023, in Nashville, and I touched his hand. It was absolutely incredible. And this year, on October 4th, I get to see Johnny in New Orleans. I bought front row tickets, and to say I'm excited would be an understatement.

17. Any favourite photos or interviews?

See my whole blog for this. I mean, every time Moz was asked to rank the most recent singles that'd had come out - amazing. Hilarious. Johnny's interview before he left the band in May 1987. The two hour Nick Kent interview in 1985 with all the little sneezes from Johnny and Moz gushing nonstop about how much he loves him and how Johnny saved him from the depths. The interview with Tony Wilson, which is beyond hilarious since he originally refused to sign them to Factory (though Johnny later said he didn't want to be on their label anyway).

Favorite photos are just all of them, but here's a few from my drive:

18. How did you first get into The Smiths?

I first got into The Smiths through a friend named Julia, back in 2011. She was a huge fan and turned me onto them. I wrote my first marrissey fic at this time. But after we had a falling out, I stopped listening to them. Then, in 2019, my wife mentioned them to me. She saw something on Twitter making fun of them and the Cure, and I ended up falling down the rabbit hole again. And here we are, 5 years on.

19. Why do you personally listen to The Smiths?

Because I relate to being a lonely, awkward queer person who doesn't really fit into the world. I mean, Pretty Girls Make Graves manages to encapsulate my entire trans experience in less than 4 minutes.

And because Johnny and Moz are absolutely smitten with one another.

20. Any Smiths-related possessions you'd like to show off?

You can see most of my stuff here.

I also have a Still Ill tattoo:

(don't ask these ones)

21. Who, in your opinion, acted more embarrassingly during the Great Open Letter Debacle of Jan 2022 - Morrissey or Marr?

Neither of them. They have a difficult relationship, and sometimes it gets a little childish. Moz made a lot of valid points in his letter, but Johnny is allowed to be sad that Moz won't be friends with him anymore. That must be incredibly hard on him. Moz has also said and done some really stupid things he doesn't agree with, and he should be allowed to talk about that stuff like everybody else. So 🤷‍♂️

22. How many of the following are you: (a) in pain (b) shy (c) bald (d) Buddhist (e) planning a mass murder

Definitely a and b. Working on being a bit more d) if you know what I mean

23. What's a song you're convinced is about Johnny Marr and think people need to hear your great wisdom?

Here's an entire post I wrote about this. You're welcome.

Free Space

24. Your own question

My question is why didn't Angie, Johnny, and Moz become a throuple? They would have been unstoppable.

this is all part of my "make ppl talk about the smiths more" agenda

if you reblog this i WILL send you an ask to further the above agenda

General 1. Favourite song 2. Favourite song on [insert album here] 3. Top 3 songs 4. Favourite album 5. Favourite member 6. Favourite music video 7. Best live performance of a song 8. Best cover of a Smiths song

Specifics 9. What's a song that you think deserves more love? 10. What's a popular song that's not really your cup of tea? 11. Do you have a song interpretation/theory you'd like to share? 12. Favourite lyric/s? 13. Favourite guitar part/s? 14. Favourite bassline/s? 15. Favourite drum part/s? 16. Do you follow any solo work / projects that the members have taken on post-Smiths? If so, any highlights? 17. Any favourite photos or interviews? 18. How did you first get into The Smiths? 19. Why do you personally listen to The Smiths? 20. Any Smiths-related possessions you'd like to show off? (don't ask these ones) 21. Who, in your opinion, acted more embarrassingly during the Great Open Letter Debacle of Jan 2022 - Morrissey or Marr? 22. How many of the following are you: (a) in pain (b) shy (c) bald (d) Buddhist (e) planning a mass murder 23. What's a song you're convinced is about Johnny Marr and think people need to hear your great wisdom? Free Space 24. Your own question

#I'VE MANY THOUGHTS #and now i've typed them all out #the smiths

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localbizlift · 4 years ago

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Get Your MBA in SEO with These 10 Guides, 5 Courses, and 1 Tool

Are you interested in using SEO to build your brand? Or do you want to use SEO to get more leads and sales?

Most importantly do you want to avoid the common mistakes that hold back rankings?

Well today, I thought I would do something a bit different.

I wanted to break down how you can get a crash course in SEO.

Best of all I wanted to do so without you having to spend a dollar.

Today we are going to examine 10 guides and 5 courses that you can rely on to improve your SEO knowledge. Although some guides and courses have a similar title and focus, the information and advice provided in each one are both unique and valuable.

Let’s get started!

10 SEO Guides

1. SEO Made Simple (A Step-by-Step Guide) – Are you new to the world of SEO? In this case, a beginner’s guide is exactly what you need (more of these to come).

This is why I wrote this guide:

It truly is for beginners, leaving advanced technical details out of the equation.

It’s broken down into easily digestible sections, with each one providing a primary focus.

It’s full of screenshots, videos, images, and infographics, all of which paint a clearer picture of what is needed to succeed.

2. SEO Periodic Table – This guide is a little bit different than most. It’s more in a visual format where it breaks down the elements of SEO.

It’s important to know each factor that can impact SEO because every little bit adds up.

Unlike other marketing channels, SEO is one where you have to do a lot of little things right to get traction.

3. Search Engine Optimization Starter Guide – If you could learn SEO from one person or company who would it be? Most people will overlook the obvious answer: Google.

Everybody wants to rank higher in Google. After all, it’s the search engine of choice for the majority of the world.

If you are new to SEO and you want to learn from the top dog, this starter guide will be your new best friend.

The primary benefit of this guide is that you don’t have to worry about whether or not the information is accurate. You know that every point of advice is spot on, being that it comes from the master of all search engines.

With 32 pages of advice, ranging from SEO basics to mobile optimization, there is a reason why so many new marketers keep this guide close by at all times.

Just because you are new to SEO does not mean that you can afford to make mistakes. Google’s Search Engine Optimization Starter Guide helps you get up and running in a fast, efficient, and effective manner, all while avoiding common mistakes that have plagued millions before you.

4. The Beginner’s Guide to SEO – Moz created one of the first guides ever on SEO. And they tend to update it every year as well.

There are 10 chapters that make up this in-depth guide, starting with “How Search Engines Operate” and leading to “Measuring and Tracking Success.”

In between, you will pick up advice on why search engine marketing is important to your business, how to build links without being penalized, and common myths and misconceptions about SEO.

You can read the guide online or download the PDF.

The Beginner’s Guide to SEO deserves to be read from start to finish. Even if you have some knowledge of SEO, this guide can help sharpen your skills.

5. The Blogger’s Guide to SEO – No two people share the exact same goals for their website. For example, a blogger may not take the same approach to SEO as an e-commerce store.

And with over a billion blogs on the Internet you should know SEO when it comes to blogging specifically.

SEOBook goes above and beyond in providing information solely for bloggers.

Make sure you also read the section on “Why Blogs Are Different Than Static Websites.”

You may already know the difference, but those who are new to this may be confused. Here is an excerpt from the section, showing the targeted yet simplified nature of the guide:

SEO for a blog is different than SEO for most other websites, largely because of the social elements baked into blogging technology. SEO for blogs is more focused on giving people something to talk about and creating something worthy of attention.

As a blogger interested in SEO, you want to rely on advice that most closely matches your wants, needs, and goals. This is why this guide from SEOBook is a must-read. It’s meant to give your blog’s SEO a shot in the arm.

6. Everything You Need to Know About SEO – You won’t be an SEO beginner forever. When you are ready for the next step, this advanced SEO guide is a good place to start.

Here is how I describe the guide:

The Most Extensive and Detailed Guide of Advanced SEO Techniques That Exists Today.

Every guide on this list is solid. Every guide should be read, when you have time because the information is presented in a unique manner.

But when it comes to the most in-depth and actionable information on advanced SEO techniques, I think this guide takes the cake.

It’s not so much about the length (nine chapters), as it’s about the depth and use of examples. Here is what I mean:

The guide doesn’t just tell you to create an SEO-friendly title. It doesn’t just tell you how long your title should be. It gives you actionable advice on how to make changes for the better. On top of that, the screenshots give you a “visual” on exactly how you can make this happen.

There is a lot to learn when you get into the advanced details of SEO. This guide makes sure that you don’t overlook something that could make or break your rankings.

7. The Complete List of Google’s 200 Ranking Factors – I mentioned above how in SEO you have to do every little thing to get rankings.

It isn’t enough to just build links.

It isn’t enough to just writing amazing content.

It isn’t enough to just optimize your meta tags.

See, everyone is doing the main aspects of SEO. But what most site’s aren’t doing is every little thing correctly.

Now just imagine if you did every little thing correctly? Your rankings would be much higher.

I recommend that you go through each of the 200 ranking factors.

8. The Ultimate Guide to Ecommerce SEO – ecommerce sites are very different than traditional sites.

The pages you want ranking high on Google typically are listing pages or product pages. Because these are the type of pages that will drive you sales.

What’s unique about this guide is it teaches you everything you need to know about SEO for ecommerce sites. Because link building, content creation, schema markup, and even optimizing for load time are all different on ecommerce sites.

Also it works for all platforms. It doesn’t matter if you use Shopify or Bigcommece or even Wix, it works for all of them.

9. 19 Advanced SEO Techniques to Double Your Search Traffic – As I’ve mentioned above a few times, every little thing adds up with SEO, especially because it is so competitive now.

Just doing the basics isn’t enough. You have to go well above and beyond your competition.

That’s why I would read this guide that breaks down 19 advanced tactics.

Each of those tactics are very effective in increase your SEO traffic, but before you implement them you’ll want to consider doing the basics.

Because without doing the basics, the advanced tactics won’t have much use.

For example, if your URLs aren’t SEO friendly, which is a beginner’s tactic, Google may not be able to crawl your site. So no matter what advance strategy you use, it wouldn’t have much of an effect.

10. Link Building Resources That Work – links are the cornerstone of SEO. Think of them as votes.

The more votes someone gets, the higher they will rank.

But not all votes (links) are equal. Ones from authoritative sites like CNN or Yahoo have more effect. And the more related a link is to your site, the better off you are.

So how do you get links when you have little to no resources or money to spend on a big SEO firm?

Well, this guide breaks it down. It goes over all the different ways you can build links.

From creating free tools, to writing guides, to even doing manual outreach… There are many possibilities and you’ll be able to learn them all from this guide.

5 SEO Courses

1. SEO Unlocked – This is a 7-week course on SEO. But don’t be scared, by the 7-week number, each video is short and actionable.

You’ll find a total of 21 videos broken down over 7 weeks. Each video ranges in length from 5 to 15 minutes.

And accompanied with each video is cheatsheets, worksheets, and templates to make SEO easier to implement.

That way after you learn a specific SEO tactic or strategy, you’ll be given documentation on how you can use it and implement it.

2. Ecommerce SEO 101 Video Series – Here’s an SEO course from the largest ecommerce platform, Shopify.

This isn’t a course for just someone with a general interest in SEO. It’s a course for online store owners who want to improve rankings as a means of driving traffic to increase revenue and profit.

There are seven videos in the course, all of which are free to watch. Some of my favorites include:

Why is Your Store Not on Google?

How Does Google Rank Your Ecommerce Store?

Keyword Research: Which Search Phrases Should You Rank For?

The videos aren’t so long that you get bored, but they are long enough to provide an inside look at the subject matter.

Online store owners understand that the difference between success and failure can rest solely on their ability to generate organic traffic. If you want to improve this area of your e-commerce business, the Shopify video series is a good jumping-off point.

3. SEO Training Course by Moz – Moz once again finds itself on the list, this time with a training course offered through the Udemy platform.

This free training course teaches the tips and tricks that you need to implement a successful SEO strategy.

Think of this course as an extension of the company’s beginner’s guide to SEO. With five lectures and more than one hour of video content, you’ll leave the course feeling better about how to rank your website.

The titles of the lectures are as follows:

Building a Monthly SEO Action Plan

5 Ways to Use Your Social Profiles for SEO

Keyword Targeting gets Tough!

Link Building with Twitter

Mapping Keywords to Content

This course is designed for marketers of all levels, so take the time to sign up and dive in. It’s free, so you really have nothing to lose.

4. Free Download: On-Page SEO Template – It’s hard to categorize this as a traditional course, but it definitely fits the mold in some ways.

The On-Page SEO Template is available for free from HubSpot. It was designed with the purpose of helping marketers track on-page SEO elements.

With the template, you will have an easier time:

Tracking changes in one place.

Organizing your on-page SEO strategy.

Implementing SEO elements that drive results.

Coordinating keywords and pages without confusion.

As a free download, you should at least see if this template from HubSpot can provide you with any SEO value. You will probably find that it’s good to keep nearby as you make on-page changes.

5. Local SEO Unlocked – If you are a local business this course is perfect for you. It breaks down local SEO down into 2 weeks.

The course contains 6 videos as well as worksheets, cheatsheets and templates so you can implement what you have learned.

And similar to SEO Unlocked, each video is short and to the point.

Here’s an overview on what you’ll learn:

Overview – an overview of local SEO.

Local SEO signals – what impacts local rankings.

Google My Business – how to use it to rank higher on Google.

Content – how you can create local content that ranks.

On and Off-Page SEO – the main elements of SEO that you need to optimize for.

Secret Recipe – the key ingredient to ranking well on Google.

SEO Tools

There are a lot of SEO tools out there that can help with improve your rankings.

I maybe a bit biased because I created it, but I would start off with Ubersuggest.

The reason I would recommend it over other SEO tools because you can get started for free.

From rank tracking, to site audits to link building, to keyword research… you can do all the aspects of SEO for free.

Here’s a preview of the Ubersuggest site audit report.

#marketing

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wickedbananas · 6 years ago

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Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented

Posted by HeatherPhysioc

Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't understand the value of your work?

I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said to me, “You know the best creatives here aren’t the ones who are the best artists — they’re the ones who are best at talking about the work.”

I have found that the same holds true in search. As an industry, we are great at talking about the work — we’re fabulous about sharing technical knowledge and new developments in search. But we’re not so great at talking about how we talk about the work. And that can make all the difference between our work getting implementing and achieving great results, or languishing in a backlog.

It’s so important to learn how to navigate corporate bureaucracy and cut through red tape to help your clients and colleagues understand your search work — and actually get it implemented. From diagnosing client maturity to communicating where search fits into the big picture, the tools I share in this article can help equip you to overcome obstacles to doing your best work.

Buying Your Services ≠ Buying In

Just because a client signed a contract with you does not mean they are bought-in to implement every change you recommend. It seemingly defies all logic that someone would agree that they need organic search help enough to sign a contract and pay you to make recommendations, only for the recommendations to never go live.

When I was an independent contractor serving small businesses, they were often overwhelmed by their marketing and willing to hand over the keys to the website so my developers could implement SEO recommendations.

Then, as I got into agency life and worked on larger and larger businesses, I quickly realized it was a lot harder to get SEO work implemented. I started hitting roadblocks with a number of clients, and it was a slow, arduous process to get even small projects pushed through. It was easy to get impatient and fed up.

Worse, it was hard for some of my team members to see their colleagues getting great search work implemented and earning awesome results for their clients, while their own clients couldn’t seem to get anything implemented. It left them frustrated, jaded, feeling inadequate, and burned out — all the while the client was asking where the results were for the projects they didn’t implement.

What Stands in the Way of Getting Your Work Implemented

I surveyed colleagues in our industry about the common challenges they experience when trying to get their recommendations implemented. (Thank you to the 141 people who submitted!) The results were roughly one-third in-house marketers and two-thirds external marketers providing services to clients.

The most common obstacles we asked about fell into a few main categories:

Low Understanding of Search

Client Understanding

Peer/Colleague Understanding

Boss Understanding

Prioritization & Buy-In

Low Prioritization of Search Work

External Buy-In from Clients

Internal Buy-In from Peers

Internal Buy-In from Bosses

Past Unsuccessful Projects or Mistakes

Corporate Bureaucracy

Red Tape and Slow Approvals

No Advocate or Champion for Search

Turnover or Personnel Changes (Client-Side)

Difficult or Hostile Client

Resource Limitations

Technical Resources for Developers / Full Backlog

Budget / Scope Too Low to Make Impact

Technical Limitations of Digital Platform

The chart below shows how the obstacles in the survey stacked up. Higher scores mean people reported it as a more frequent or common problem they experience:

Some participants also wrote in additional blocks they’ve encountered - everything from bottlenecks in the workflow to over-complicated processes, lack of ownership to internal politics, shifting budgets to shifting priorities.

Too real? Are you completely bummed out yet? There is clearly no shortage of things that can stand in the way of SEO progress, and likely our work as marketers will never be without challenges.

Playing the Blame Game

When things don’t go our way and our work gets intercepted or lost before it ever goes live, we tend to be quick to blame clients. It’s the client’s fault things are hung up, or if the client had only listened to us, and the client’s business is the problem.

But I don’t buy it.

Don’t get me wrong — this could possibly be true in part in some cases, but rarely is it the whole story and rarely are we completely hopeless to affect change. Sometimes the problem is the system, sometimes the problem is the people, and my friends, sometimes the problem is you.

But fortunately, we are all optimizers — we all inherently believe that things could be just a little bit better.

These are the tools you need in your belt to face many of the common obstacles to implementing your best search work.

7 Techniques to Get Your Search Work Approved & Implemented

When we enter the world of search, we are instantly trained on how to execute the work – not the soft skills needed to sustain and grow the work, break down barriers, get buy-in and get stuff implemented. These soft skills are critical to maximize your search success for clients, and can lead to more fruitful, long-lasting relationships.

Below are seven of the most highly recommended skills and techniques, from the SEO professionals surveyed and my own experience, to learn in order to increase the likelihood your work will get implemented by your clients.

1. How Mature Is Your Client?

Challenges to implementation tend to be organizational, people, integration, and process problems. Conducting a search maturity assessment with your client can be eye-opening to what needs to be solved internally before great search work can be implemented. Pairing a search capabilities model with an organizational maturity model gives you a wealth of knowledge and tools to help your client.

I recently wrote an in-depth article for the Moz blog about how to diagnose your client’s search maturity in both technical SEO capabilities and their organizational maturity as it pertains to a search program.

For search, we can think about a maturity model two ways. One may be the actual technical implementation of search best practices — is the client implementing exceptional, advanced SEO, just the basics, nothing at all, or even operating counterproductively? This helps identify what kinds of project make sense to start with for your client. Here is a sample maturity model across several aspects of search that you can use or modify for your purposes:

This SEO capabilities maturity model only starts to solve for what you should implement, but doesn’t get to the heart of why it’s so hard to get your work implemented. The real problems are a lot more nuanced, and aren’t as easy as checking the boxes of “best practices SEO.”

We also need to diagnose the organizational maturity of the client as it pertains to building, using and evolving an organic search practice. We have to understand the assets and obstacles of our client’s organization that either aid or block the implementation of our recommendations in order to move the ball forward.

If, after conducting these maturity model exercises, we find that a client has extremely limited personnel, budget and capacity to complete the work, that’s the first problem we should focus on solving for — helping them allocate proper resources and prioritization to the work.

If we find that they have plenty of personnel, budget, and capacity, but have no discernible, repeatable process for integrating search into their marketing mix, we focus our efforts there. How can we help them define, implement, and continually evolve processes that work for them and with the agency?

Perhaps the maturity assessment finds that they are adequate in most categories, but struggle with being reactive and implementing retrofitted SEO only as an afterthought, we may help them investigate their actionable workflows and connect dots across departments. How can we insert organic search expertise in the right ways at the right moments to have the greatest impact?

2. Speak to CEOs and CMOs, Not SEOs

Because we are subject matter experts in search, we are responsible for educating clients and colleagues on the power of SEO and the impact it can have on brands. If the executives are skeptical or don’t care about search, it won’t happen. If you want to educate and inspire people, you can’t waste time losing them in the details.

Speak Their Language

Tailor your educational content to busy CEOs and CMOs, not SEOs. Make the effort to listen to, read, write, and speak their corporate language. Their jargon is return on investment, earnings per share, operational costs. Yours is canonicalization, HTTPS and SSL encryption, 302 redirects, and 301 redirect chains.

Be mindful that you are coming from different places and meet them in the middle. Use layperson’s terms that anyone can understand, not technical jargon, when explaining search.

Don’t be afraid to use analogies (i.e. instead of “implement permanent 301 redirect rewrite rules in the .htaccess file to correct 404 not found errors,” perhaps “it’s like forwarding your mail when you change addresses.”)

Get Out of the Weeds

Perhaps because we are so passionate about the inner workings of search, we often get deep into the weeds of explaining how every SEO signal works. Even things that seem not-so-technical to us (title tags and meta description tags, for example) can lose your audience’s attention in a heartbeat. Unless you know that the client is a technical mind who loves to get in the weeds or that they have search experience, stay at 30,000 feet.

Another powerful tool here is to show, not tell. Often you can tell a much more effective and hard-hitting story using images or smart data visualization. Your audience being able to see instead of trying to listen and decipher what you’re proposing can allow you to communicate complex information much more succinctly.

Focus on Outcomes

The goal of educating is not teaching peers and clients how to do search. They pay you to know that. Focus on the things that actually matter to your audience. (Come on, we’re inbound marketers — we should know this!) For many brands, that may include benefits like how it will build their brand visibility, how they can conquest competitors, and how they can make more money. Focus on the outcomes and benefits, not the granular, technical steps of how to get there.

What’s In It for Them?

Similarly, if you are doing a roadshow to educate your peers in other disciplines and get their buy-in, don’t focus on teaching them everything you know. Focus on how your work can benefit them (make their work smarter, more visible, make them more money) rather than demanding what other departments need to do for you. Aim to align on when, where, and how your two teams intersect to get greater results together.

3. SEO is Not the Center of the Universe

It was a tough pill for me to swallow when I realized that my clients simply didn’t care as much about organic search as my team and I did. (I mean, honestly, who isn’t passionate about dedicating their careers to understanding human thinking and behavior when we search, then optimizing technical stuff and website content for those humans to find it?!)

Bigger Fish to Fry

While clients may honestly love the sound of things we can do for them with search, rarely is SEO the only thing — or even a sizable thing — on a client’s mind. Rarely is our primary client contact someone who is exclusively dedicated to search, and typically, not even exclusively to digital marketing. We frequently report to digital directors and CMOs who have many more and much bigger fish to fry.

They have to look at the big picture and understand how the entire marketing mix works, and in reality, SEO is only one small part of that. While organic search is typically a client’s biggest source of traffic to their website, we often forget that the website isn’t even at the top of the priorities list for many clients. Our clients are thinking about the whole brand and the entirety of its marketing performance, or the organizational challenges they need to overcome to grow their business. SEO is just one small piece of that.

Acknowledge the Opportunity Cost

The benefits of search are no-brainers for us and it seems so obvious, but we fail to acknowledge that every decision a CMO makes has a risk, time commitment, risks and costs associated with it. Every time they invest in something for search, it is an opportunity cost for another marketing initiative. We fail to take the time to understand all the competing priorities and things that a client has to choose between with a limited budget.

To persuade them to choose an organic search project over something else — like a paid search, creative, paid media, email, or other play — we had better make a damn good case to justify not just the hard cost in dollars, but the opportunity cost to other marketing initiatives. (More on that later.)

Integrated Marketing Efforts

More and more, brands are moving to integrated agency models in hopes of getting more bang for their buck by maximizing the impact of every single campaign across channels working together, side-by-side. Until we start to think more about how SEO ladders up to the big picture and works alongside or supports larger marketing initiatives and brand goals, we will continue to hamstring ourselves when we propose ideas to clients.

It’s our responsibility to seek big-picture perspective and figure out where we fit. We have to understand the realities of a client’s internal and external processes, their larger marketing mix and SEO’s role in that. SEO experts tend to obsess over rankings and website traffic. But we should be making organic search recommendations within the context of their goals and priorities — not what we think their goals and priorities should be.

For example, we have worked on a large CPG food brand for several years. In year one, my colleagues did great discovery works and put together an awesome SEO playbook, and we spent most of the year trying to get integrated and trying to check all these SEO best practices boxes for the client. But no one cared and nothing was getting implemented. It turned out that our “SEO best practices” didn’t seem relevant to the bigger picture initiatives and brand campaigns they had planned for the year, so they were being deprioritized or ignored entirely. In year two, our contract was restructured to focus search efforts primarily on the planned campaigns for the year. Were we doing the search work we thought we would be doing for the client? No. Are we being included more and getting great search work implemented finally? Yes. Because we stopped trying to veer off in our own direction and started pulling the weight alongside everyone else toward a common vision.

4. Don’t Stay in Your Lane, Get Buy-In Across Lanes

Few brands hire only SEO experts and no other marketing services to drive their business. They have to coordinate a lot of moving pieces to drive all of them forward in the same direction as best they can. In order to do that, everyone has to be aligned on where we’re headed and the problems we’re solving for.

Ultimately, for most SEOs, this is about having the wisdom and humility to realize that you’re not in this alone - you can’t be. And even if you don’t get your way 100% of the time, you’re a lot more likely to get your way more of the time when you collaborate with others and ladder your efforts up to the big picture.

One of my survey respondents phrased it beautifully: “Treat all search projects as products that require a complete product team including engineering, project manager, and business-side folks.”

Horizontal Buy-In

You need buy-in across practices in your own agency (or combination of agencies serving the client and internal client team members helping execute the work). We have to stop swimming in entirely separate lanes where SEO is setting goals by themselves and not aligning to the larger business initiatives and marketing channels. We are all in this together to help the client solve for something. We have to learn to better communicate the value of search as it aligns to larger business initiatives, not in a separate swim lane.

Organic Search is uniquely dependent in that we often rely on others to get our work implemented. You can’t operate entirely separately from the analytics experts, developers, user experience designers, social media, paid search, and so on — especially when they’re all working together toward a common goal on behalf of the client.

Vertical Buy-In

To get buy-in for implementing your work, you need buy-in beyond your immediate client contact. You need buy-in top-to-bottom in the client’s organization — it has to support what the C-level executive cares about as much as your day-to-day contacts or their direct reports.

This can be especially helpful when you started within the agency — selling the value of the idea and getting the buy-in of your colleagues first. It forces you to vet and strengthen your idea, helps find blind spots, and craft the pitch for the client. Then, bring those important people to the table with the client — it gives you strength in numbers and expertise to have the developer, user experience designer, client engagement lead, and data analyst on the project in your corner validating the recommendation.

When you get to the client, it is so important to help them understand the benefits and outcomes of doing the project, the cost (and opportunity cost) of doing it, and how this can get them results toward their big picture goals. Understand their role in it and give them a voice, and make them the hero for approving it. If you have to pitch the idea at multiple levels, custom tailor your approach to speak to the client-side team members who will be helping you implement the work differently from how you would speak to the CMO who decides whether your project lives or dies.

5. Build a Bulletproof Plan

Here’s how a typical SEO project is proposed to a client: “You should do this SEO project because SEO.”

This explanation is not good enough, and they don’t care. You need to know what they do care about and are trying to accomplish, and formulate a bullet-proof business plan to sell the idea.

Case Studies as Proof-of-Concept

Case studies serve a few important purposes: they help explain the outcomes and benefits of SEO projects, they prove that you have the chops to get results, and they prove the concept using someone else’s money first, which reduces the perceived risk for your client.

In my experience and in the survey results, case studies come up time and again as the leading way to get client buy-in. Ideally you would use case studies that are your own, very clearly relevant to the project at hand, and created for a client that is similar in nature (like B2B vs. B2C, in a similar vertical, or facing a similar problem).

Even if you don’t have your own case studies to show, do your due diligence and find real examples other companies and practitioners have published. As an added bonus, the results of these case studies can help you forecast the potential high/medium/low impact of your work.

Image source

Simplify the Process for Everyone

It is important to bake the process into your business plan to clearly outline the requirements for the project, identify next steps and assign ownership, and take ownership of moving the ball forward. Do your due diligence up front to understand the role that everyone plays and boil it down into a clear step-by-step plan makes it feel easy for others to buy-in and help. Reducing the unknown reduces friction. When you assume that nothing you are capable of doing falls in the “not my job” description, and make it a breeze for everyone to know what they’re responsible for and where they fit in, you lower barriers and resistance.

Forecast the Potential ROI

SEOs are often incredibly hesitant to forecast potential outcomes, ROI, traffic or revenue impact because of the sheer volumes of unknowns. (“But what if the client actually expects us to achieve the forecast?!”) We naturally want to be accurate and right, so it’s understandable we wouldn’t want to commit to something we can’t say for certain we can accomplish.

But to say that forecasting is impossible is patently false. There is a wealth of information out there to help you come up with even conservative estimates of impact with lots of caveats. You need to know why you’re recommending this over other projects. Your clients need some sort of information to weigh one project against the next. A combination of forecasting and your marketer’s experience and intuition can help you define that.

For every project your client invests in, there is an opportunity cost for something else they could be working on. If you can’t articulate the potential benefit to doing the project, how can you expect your client to choose it above dozens of potential other things they could spend their time on?

Show the Impact of Inaction

Sometimes opportunity for growth isn’t enough to light the fire — also demonstrate the negative impact from inaction or incorrect action. The greatest risk I see with most clients is not making a wrong move, but rather making no move at all.

We developed a visual tool that helps us quickly explain to clients that active optimization and expansion can lead to growth (we forecast an estimate of impact based on their budget, their industry, their business goals, the initiatives we plan to prioritize, etc.), small maintenance could at least uphold what we’ve done but the site will likely stagnate, and to do nothing at all could lead to atrophy and decline as their competitors keep optimizing and surpass them.

Remind clients that search success is not only about what they do, it’s about what everyone else in their space is doing, too. If they are not actively monitoring, maintaining and expanding, they are essentially conceding territory to competitors who will fill the space in their absence.

You saw this in my deck at MozCon 2017. We have used it to help clients understand what’s next when we do annual planning with them.

Success Story: Selling AMP

One of my teammates believed that AMP was a key initiative that could have a big impact on one of his B2B automotive clients by making access to their location pages easier, faster, and more streamlined, especially in rural areas where mobile connections are slower and the client’s clients are often found.

He did a brilliant job of due diligence research, finding and dissecting case studies, and using the results of those case studies to forecast conservative, average and ambitious outcomes and calculated the estimated revenue impact for the client. He calculated that even at the most conservative estimate of ROI, it would far outweigh the cost of the project within weeks, and generate significant returns thereafter.

He got the buy-in of our internal developers and experience designers on how they would implement the work, simplified the AMP idea for the client to understand in a non-technical way, and framedin a way that made it clear how low the level of effort was. He was able to confidently propose the idea and get buy-in fast, and the work is now on track for implementation.

6. Headlines, Taglines, and Sound Bytes

You can increase the likelihood that your recommendations will get implemented if you can help the client focus on what’s really important. There are two key ways to accomplish this.

Ask for the Moon, Not the Galaxy

If you’re anything like me, you get a little excited when the to-do of SEO action items for a client is long and actionable. But we do ourselves a disservice when we try to push every recommendation at once - they get overwhelmed and tune out. They have nothing to grab onto, so nothing gets done. It seems counterintuitive that you will get more done by proposing less, but it works.

Prioritize what’s important for your client to care about right now. Don’t push every recommendation — push specific, high-impact recommendations that executives can latch on to, understand and rationalize.

They’re busy and making hard choices. Be their trusted advisor. Give them permission to focus on one thing at a time by communicating what they should care about while other projects stay on the backburner or happen in the background, because this high-impact project is what they should really care about right now.

Give Them Soundbites They Can Sell

It’s easy to forget that our immediate client contact is not always able to make the call to pull the trigger on a project by themselves. They often have to sell it internally to get it prioritized. To help them do this, give them catchy headlines, taglines and sound bites they can sell to their bosses and colleagues. Make them so memorable and repeatable, the clients will shop the ideas around their office clearly and confidently, and may even start to think they came up with the idea themselves.

Success Story: Prioritizing Content

As an example of both of these principles in practice, we have a global client we have worked with for a few years whose greatest chance of gaining ground in search is to improve and increase their website content. Before presenting the annual strategy to the client, we asked ourselves what we really wanted to accomplish with the client if they cut the meeting short or cut their budget for the year, and the answer was unequivocally content.

In our proposal deck, we built up to the big opportunity by reminding the client of the mission we all agreed on, highlighted some of the wins we got in 2017 (including a very sexy voice search win that made our client look like a hero at their office), set the stage with headlines like, “How We’re Going to Break Records in 2018,” then navigated to the section called, “The Big Opportunities.”

Then, we used the headline, “Web Content is the Single Most Important Priority” to kick off the first initiative. There was no mistaking in that room what our point was. We proposed two other initiatives for the year, but we put this one at the very top of the deck and all others fell after. Because this was our number one priority to get approved and implemented, we spent the lion’s share of the meeting focusing on this single point. We backed this slide up verbally and added emphasis by saying things like, “If we did nothing else recommended in this deck, this is the one thing to prioritize, hands down.”

This is the real slide from the real client deck we presented.

The client left that meeting crystal clear, fully understanding our recommendation, and bought in. The best part, though? When we heard different clients who were in the meeting starting to repeat things like, “Content is our number one priority this year.” unprompted on strategy and status calls.

7. Patience, Persistence, & Parallel Paths

Keep Several Irons in the Fire

Where possible, build parallel paths. What time-consuming but high-impact projects can you initiate with the client now that may take time to get approved, while you can concurrently work on lower obstacle tasks alongside? Having multiple irons in the fire increases the likelihood that you will be able to implement SEO recommendations and get measurable results that get people bought in to more work in the future.

Stay Strong

Finally, getting your work implemented is a balance of patience, persistence, communication and follow-up. There are always many things at play, and your empathy and understanding for the situation while bringing a confident point-of-view can ultimately get projects across the finish line.

Special thanks to my VML colleagues Chris, Jeff, Kasey, and Britt, whose real client examples were used in this article.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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#The Moz Blog #Moz #seo

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navicosoft12 · 3 years ago

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.Com Domain still an unruffled extension that lights the way for SEO

Tagged as "Big Three", .com, .net, .org are over the hill and universally adapted domain suffixes. Also known as a domain extension. They have evolved in snob value by enriching search engines like Google and Search Engine Optimization (SEO), which leads to intensified scrutiny of each suffix's benefits.

Opting for a domain suffix is as essential as choosing your name:

Domain names are driven up of three parts:

A domain suffix also noted a top-level domain or domain extension, a domain name, and an arbitrary sub-domain.

The most popular domain suffix is .com. In evidence, approximately 52% of all websites adopt .com domain suffixes.

Your domain name should be easy to keep in mind so that your customers or clients can readily discover your website. SEO wishes to have the same. With the aim of users to uncover your site through search engines, it demands to create sense.

According to Moz, one of the broadest and most highly esteemed SEO agency providing SEO services in Australia, US, UK and all over the world, domain names need to adopt rigorous SEO services guidelines in conduct to rank well, most prominently avoiding the need of non .com domains. Other vital features they buckle down are:

Readability - the domain name must be easy to read.

adopting broad keywords - when logical and avoiding keyword rich domain name

finding a branded domain name - which is not along with keywords

Avoiding hyphens,

Google focusing on a .com domain because it’s the ancientest and universal the .com domain extension is by far the most thriven and valuable domain suffix.

Although organizations may be curious why .com is yet render so high dominancy by Google. The resolve is within human interaction with the search engine. Cognitive volubility favors a Top Level Domain (TLD) that’s easy and acquainted.

A site with the cheap name i.e yourbusiness. com is possible to be offered more authority by Google than abcbusiness. co. uk or abcbusiness because customers are more expected to write in yourbusiness. com than yourbusiness.co.uk or any other TDL for that means.

Even though sharing its natal day with suffixes like .net and .org, .com has grown into the default domain extension, and thus the most remarkable. This, in the bottom line, is why .com is the finest domain extension for SEO.

New domain extensions could cripple your SEO campaign

Heedless of the value of .com, there are so many diverse domain extension opportunities to adopt from. For example, a dairy might choose to adopt the .milky TLD. Doing this might be an appropriate description of what your firm operates, but can it be worthwhile to the visibility of your site online?

So, we recognize you won’t take any kind of interest in adopting a new domain extension, but could the antithesis be right?

Well, this is where theory is divided. There are instances of websites with new TLDs ranking well, but it is not 100% confident whether this was because or despite their domain suffix.

Fractionally this is down to search engines, like Google, not being clear about how their algorithm runs. Because each search engine algorithm is being compiled of various smaller ranking factors, that are being refurbished and adjusted periodically.

Mindful which ranking factor, be it domain extension or channels to the site, is looking at the new TLD site to rank perfectly is relatively hopeless to figure out. Adhesion to a .com domain is thus the reliable option if you crave to rank in a fine-fettle.

What to do if you can’t take your early opportunity .com domain?

We’re assured by now that you’re absolutely confident that .com is the best domain extension, but what if the pits have fallen and you intended .com domain name is available?

Making a choice .net or .org, the additional two rights in the model ‘Big Three’, might be a sensible action. Alternatively, if you are an SME business driving in a definite location, a country domain suffix may get by.

However, the most significant trouble with using alternative extensions is that the audience could overlook your domain, and by default, lead to the cheap .com domain instead.

Bottommost Thought:

Of course, you can struggle and buy your favored .com domain, but this depends on the holder wishing to auction. For example, suppose a competitor already owns your business name and is reluctant to sell a .com domain.

In that case, it could be a genuine opportunity to acquire a new business name - such as the influence of a cheap .com domain in the digital world.

#cheapname #cheapcomdomain #cheapdomainname #SEOservices

0 notes

epackingvietnam · 4 years ago

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An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

While few digital workers were previously able to work from home, the industry — and the world as a whole— had to adjust to full-time remote working during the coronavirus pandemic. Luckily, as SEOs and digital marketers, we have great experience in pivoting and adjusting our working styles and strategies, regardless of what challenges are thrown our way. It comes with the job.

Throughout this blog post, I’ll discuss the various tactics I’ve seen work incredibly well for our clients and in the wider industry as a whole, in addition to advice for increasing productivity and overall happiness with the change of scenery to full-time working from home. I hope that this post provides ideas and potential projects SEOs can work on in-house or with clients, and that my tips for working from home also help you take a step back, unwind, and increase your productivity and work/life balance.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

With the influx of users sitting at home and spending more time online this year, a strategy we employed across our clients was to tackle pages that ranked in positions 5-9, or 11-14, and optimize existing content to increase visibility in the SERP.

These optimizations consisted of simple, yet effective changes that match and cater to the user’s search intent. As it's been proven that people scan as few as the first two words of a title tag, the importance of having an effective title tag that concisely describes the content on the page cannot be overlooked. Title tag tweaks, H1, and meta description updates are some of the ways that our clients’ rankings have improved on the first page, and also won Answers Box and People Also Ask results.

Above is an example of a keyword ranking increase for one of our clients in the data intelligence industry. Through metadata optimizations and targeting People Also Ask questions, we’ve seen rank increase from 13 to 6 within this year.

Targeting “People Also Ask” questions

We’ve found that with increased searches in 2020, users are asking more questions overall and are looking for in-depth and valuable answers. Google’s People Also Ask SERP feature is the most effective way for companies to answer regularly asked questions, and drive more traffic to their site.

PAA questions have been an effective strategy in 2020 to increase traffic and increase brand awareness to our clients’ sites. The main way we targeted landing in the People Also Ask section for clients was to tailor new and existing content around answering these user’s questions. Tools such as AlsoAsked.com were vital in identifying these questions, and creative writers were extremely beneficial in attacking this SERP feature.

New content creation plans + updating existing content

Similar to the success I’ve seen with a PAA-focused strategy in 2020, another initiative we’ve taken with clients that has had success this year is a holistic new content creation plan. These plans focus on a dedicated and consistent approach to creating content, based on content gaps our clients were missing out on and had an opportunity to attack.

This holistic approach covered the following:

Priority topics that should be written as soon as possible. These new page recommendations entail targeting valuable keywords that have the highest potential ranking opportunity, in addition to topics that competitors are covering.

Content topic groups that display the full list of related keywords for our clients and their competitors in the space. Every keyword is categorized by an overarching topic and bucketed into a broader topic. These keywords within each content topic group are targeted overall with newly created content.

Recommend posting frequency and competitive insights where we highlight how often a client should be publishing various types of content relative to their industry. The posting frequency is formulated by identifying a client’s top industry and search competitors, analyzing their posting frequency, and creating recommendations appropriately.

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Keywords to avoid – while in SEO we understand that building out a primary keyword’s hub and spokes by targeting relevant secondary keywords is beneficial, we want to ensure that a client isn’t overusing mapped keywords on various blog or website pages. To prevent keyword cannibalization on these pages, we set guidelines that focus on which keywords to avoid in the beginning of title and H1 tags.

Placement guide – many different clients in various industries have multiple places where they can post content (blogs, resource libraries, press rooms, and so on). Through this guide, we assist clients in understanding where specific content should be posted on their site.

While the above tactics proved to be beneficial for our clients, the traffic gains and increased value we provided would not be possible if our working situations were subpar. So, next I’m going to dive into some work from home tips that have helped increase my productivity and helped me grow as a remote worker.

Full-time work from home: an SEO’s perspective and learnings

While many digital marketers were used to virtual meetings while working in the office, some were left feeling excited — and others overwhelmed — by the idea of unexpectedly working from home full-time for months on end.

Workers around the globe were unable to leave the house during lockdowns, and had all the time in the world to focus on a new working style. This led to growth and experimentation for myself and many others in the space, so I’d like to share the strategies I found valuable.

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

And so on. It’s easy to fall into the routine — or trap — of feeling “always clocked in” when you work from home full-time. As we aren’t leaving a physical location (and our work laptop) at the office, some of us feel the need to constantly check communications, emails, and other work that can really wait until the next day.

One strategy I found beneficial was to have a section in my home dedicated to work and nothing else. Personally, this is my homemade desk – I use my dual monitors for projects, meetings, and firing off emails throughout the day. After hours, I’ll leave my work items on my desk, and refrain from using them or checking emails and internal messages until the next day, setting a defined boundary between my personal time and my work time.

2. Productivity breaks

The aspect of work I struggle with the most is batching out my work strategically. If I’m conducting a technical audit for a client, I start a project and power through as much of it in one sitting as possible. Having a strong focus is always beneficial during your work hours — you can think more effectively, make strong decisions, and piece together problems to formulate a solution that helps your client or your company.

While you’re providing strategic insights for an incredible content recommendation, or have uncovered technical problems on your client’s site, your shoulders are aching from being hunched over, your eyes are strained from looking at a screen for over three hours, and you’ve forgotten to eat lunch.

I find it extremely beneficial to schedule breaks for myself throughout the day. Go for a walk. Read a book. Stare at a wall. Take 15 minutes of your day to stand up, stretch, move away from a screen and unwind. Your body and brain will thank you for the rest, and you’ll be able to regain focus on a project, and maybe even come up with an out-of-the-box solution you haven’t thought of before.

Summary

Overall, this year has forced us to get out of our comfort zones and try new things — both at home and within our work. And as SEOs, we’re constantly growing and evolving, trying to figure out what works and what doesn’t along the way.

With the way we’ve adapted in 2020 to produce meaningful insights in the SEO realm, I’m confident that our industry and the professionals within it will remain ready to take on whatever the future brings. What strategies and tactics have worked for you this year? Let me know in the comments.

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

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bfxenon · 4 years ago

Text

An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

Targeting “People Also Ask” questions

New content creation plans + updating existing content

This holistic approach covered the following:

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Full-time work from home: an SEO’s perspective and learnings

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

2. Productivity breaks

Summary

0 notes

mooseyspooky · 29 days ago

Text

This is going to be a bit all over the place, but I wanted to write a little ramble about it.

Whenever I'm writing I pause to listen to Moz or Johnny talk to make sure I'm keeping their voices close to how they actually sound in conversation. Moz' constant, neverending "hmm"ing, the way his lisp sounds, words he frequently uses and so on. Johnny's cocaine addled brain talking so fast he can't figure out what he's trying to say. His laughter. His wit.

But what I find so interesting is that Johnny made it clear in Set the Boy Free that Moz wanted to be the public face of The Smiths. Andy and Mike couldn't do any interviews, Johnny rarely did them - and if he did they were mostly if not always with Moz. And yet Moz constantly speaks on Johnny's behalf - because we know there wasn't a single braincell in his head thinking about Andy and Mike at any given point.

'Behind the name was total unity.' 'They' didn't do drugs like a regular band or go out to pubs. I find it so fascinating and so telling of Johnny's character that he was so nonplussed about this. He never mentioned fighting with Moz about this constant projection that they shared every view point up until 1987. "We were outraged by the way the media had perceived us this past year" - when Johnny has never cared about the press' opinion and has been quick to stop an interviewer from interjecting their own beliefs about something when it's not true. Johnny surely held enough sway over Moz that he could be like, I want to have my own say, or I want to be included in more interviews. But he didn't.

And I feel like this is a facet of Johnny's infatuation that's frequently overlooked. Moz is forever portrayed as the one pining and the one scorned. Ignored by the one he wants the most. Yet Johnny was so blinded by his adoration that Moz was allowed to completely control his public image for 5 years. Another part of that control is Moz telling Johnny to become a vegetarian in 1984. Johnny immediately said yes. And continues to be a vegetarian, now vegan to this day. There was never any questioning Moz' influence over him. He was completely committed to Moz - it was the kind of total devotion that falls into idolism and obsession. Because why would you ever question the person you love more than anyone else in the world. Moz was right about everything in Johnny's mind, even when he was blatantly not telling the truth.

#Moz #Johnny #Marrissey thoughts

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nutrifami · 4 years ago

Text

An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

Targeting “People Also Ask” questions

New content creation plans + updating existing content

This holistic approach covered the following:

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Full-time work from home: an SEO’s perspective and learnings

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

2. Productivity breaks

Summary

0 notes

xaydungtruonggia · 4 years ago

Text

An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

Targeting “People Also Ask” questions

New content creation plans + updating existing content

This holistic approach covered the following:

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Full-time work from home: an SEO’s perspective and learnings

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

2. Productivity breaks

Summary

0 notes

ductrungnguyen87 · 4 years ago

Text

An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

Targeting “People Also Ask” questions

New content creation plans + updating existing content

This holistic approach covered the following:

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Full-time work from home: an SEO’s perspective and learnings

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

2. Productivity breaks

Summary

0 notes

camerasieunhovn · 4 years ago

Text

An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

Targeting “People Also Ask” questions

New content creation plans + updating existing content

This holistic approach covered the following:

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Full-time work from home: an SEO’s perspective and learnings

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

2. Productivity breaks

Summary

0 notes

gamebazu · 4 years ago

Text

An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

Targeting “People Also Ask” questions

New content creation plans + updating existing content

This holistic approach covered the following:

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Full-time work from home: an SEO’s perspective and learnings

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

2. Productivity breaks

Summary

https://ift.tt/33SLxxE

0 notes

kjt-lawyers · 4 years ago

Text

An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

Targeting “People Also Ask” questions

New content creation plans + updating existing content

This holistic approach covered the following:

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Full-time work from home: an SEO’s perspective and learnings

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

2. Productivity breaks

Summary

0 notes

noithatotoaz · 4 years ago

Text

An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

Targeting “People Also Ask” questions

New content creation plans + updating existing content

This holistic approach covered the following:

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Full-time work from home: an SEO’s perspective and learnings

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

2. Productivity breaks

Summary

0 notes

thanhtuandoan89 · 4 years ago

Text

An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

Targeting “People Also Ask” questions

New content creation plans + updating existing content

This holistic approach covered the following:

Content types where we think out of the traditional blog content box and recommend different formats, such as videos, infographics, and interviews (pending each client’s needs).

Full-time work from home: an SEO’s perspective and learnings

1. Setting boundaries for work/life balance

Wake up at 8:00 a.m. Shower. Eat breakfast. Read the news. Log in and get your day started. Work for eight hours. Clock out. Send emails after hours. Think about projects for the next day...

2. Productivity breaks

Summary

0 notes