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What Top Sellers Are Doing Differently with Amazon PPC in 2025

The world of Amazon PPC is ever-evolving, and in 2025, the strategies that worked last year are no longer enough. Top sellers are leaning into innovative yet straightforward approaches that are both accessible and easy to adapt. Here’s how they’re leading the pack in a way that anyone can learn or hire for.

1. Focusing on Simplicity with Smart Campaign Structures

Top sellers are shifting to cleaner, simpler campaign structures that are easier to manage and scale. Instead of overloading accounts with hundreds of ad groups, they:

Use clear, segmented campaigns (e.g., one for branded keywords, one for competitors, and one for long-tail).

Stick to the 80/20 rule: focus 80% of the budget on proven performers and 20% on testing new ideas.

Leverage Amazon’s "Suggested Bids" to quickly set up campaigns without overanalyzing.

This simplicity ensures campaigns remain manageable, even for small teams or new hires.

2. Using Amazon’s New PPC Features

Amazon has rolled out several new tools in 2025, and top sellers are quick to adopt them, including:

Budget Guardrails: Automatically prevents overspending by capping budgets when ROAS drops below a set threshold.

Amazon Marketing Stream: Delivers real-time insights, allowing sellers to adjust campaigns instantly for better results.

Dynamic Creative Testing: A/B testing for ad copy and visuals built right into the platform.

These tools make it easier than ever for anyone to optimize campaigns without requiring advanced expertise.

3. Prioritizing Easy Wins with Auto Campaigns

While manual campaigns are still crucial, top sellers are using auto campaigns to:

Discover new keywords and ASINs with minimal effort.

Test product visibility in new categories or regions.

Maintain baseline traffic for new launches.

Once top-performing terms are identified, they’re moved to manual campaigns for further optimization. This hybrid approach balances simplicity with effectiveness.

4. Partnering with Micro-Agencies and Freelancers

Instead of hiring full-fledged marketing teams, top sellers are:

Working with specialized freelancers who focus exclusively on Amazon PPC.

Partnering with small agencies that offer tailored, flexible plans.

Leveraging platforms like Upwork or Fiverr to find cost-effective PPC experts.

This model keeps operations lean and adaptable while ensuring expertise is always within reach.

5. Leveraging Visual Ads for Simplicity

Video ads remain powerful, but top sellers are keeping them straightforward. They focus on:

15-second clips showcasing a single product benefit.

Text overlays with key features and pricing.

Clean, professional visuals that don’t require expensive production.

With tools like Canva and Amazon’s built-in video creator, even sellers with no design experience can create compelling ads.

6. Embracing AI for Effortless Optimizations

AI tools are no longer just for tech-savvy sellers. In 2025, they’re accessible and user-friendly. Tools like Scale Insights and Sellics AI provide:

Automated bid adjustments based on campaign goals.

Easy-to-digest performance dashboards for quick decision-making.

Keyword suggestions that align with customer search trends.

The best part? Many of these tools offer plug-and-play integrations, making them accessible to everyone.

7. Simple Voice Search Optimization

Voice search is on the rise, and adapting is easier than ever. Top sellers focus on:

Including natural, conversational phrases in product titles and descriptions.

Highlighting benefits in bullet points (e.g., “Best coffee maker under $50”).

Monitoring voice search reports within Amazon to identify opportunities.

By keeping it simple, even sellers new to PPC can start capturing voice-driven traffic.

8. Collaborating for Collective Growth

Collaboration has become a key trend. Top sellers are joining:

Small mastermind groups to share PPC strategies.

Amazon-focused Slack communities or LinkedIn groups for real-time advice.

Training programs designed to onboard new team members quickly.

This collective learning approach ensures sellers stay ahead without reinventing the wheel.

Final Thoughts

The strategies of 2025 aren’t about complexity—they’re about smart, adaptable actions that anyone can take. By focusing on simplicity, accessibility, and leveraging new tools, top sellers are proving that success on Amazon PPC is within reach for businesses of all sizes.