#Amazon Consultant

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Navigating International Markets in Amazon E-commerce

Expanding your Amazon business into international markets can be a highly profitable venture, but it also comes with its own set of challenges. Expanding into foreign e-commerce requires careful planning, thorough market research, and strategic decision-making, just like a business owner would do. In this blog article, we will discuss important factors and strategies for successfully expanding into international markets with the help of Amazon consultant.

Market Research and Selection

Prior to expanding into international markets, conducting thorough market research is essential. Examine the demand for your products in specific regions, assess the competition, and familiarize yourself with the local online marketplace along with Amazon sponsored ads specialist who can help understand the paid marketing of the country. Take into account cultural preferences, purchasing habits, and regulatory requirements that could impact your company.

Listing Localization

For maximum effectiveness in reaching international buyers, An Amazon fba consultant will mention that it is important to localize your product listings. This task requires the translation of product names, descriptions, and keywords into the language spoken in the local area. Furthermore, tailor your product graphics, pricing, and delivery options to cater to the preferences of your target audience. As a business owner, it's important to consider localization as it can significantly enhance your product's visibility and provide a better purchasing experience for customers around the world.

Strategic Logistics and Fulfillment

Having Amazon consultants to help with streamlined logistics and fulfillment operations is crucial for a smooth and successful expansion into international markets. Experienced professionals should utilize their expertise in selecting reliable shipping companies that provide competitive pricing and prompt delivery. Utilizing Amazon's Fulfillment by Amazon (FBA) service can greatly simplify the fulfillment process and ensure prompt and reliable shipment to customers worldwide.

Understanding and Adhering to Compliance and Legal Requirements

Operating in foreign markets requires a thorough understanding and compliance with various legal frameworks. Professionals who have extensive experience should have a deep understanding of the import/export legislation, tax requirements, and product safety standards in each target market. Compliance violations can result in significant repercussions, such as financial penalties and the suspension of accounts.

Providing top-notch customer service and support

Establishing a strong reputation for outstanding customer service is crucial when operating in international markets. Providing multilingual customer support ensures smooth communication for clients worldwide. 

In summary

Successfully navigating international expansion in Amazon e-commerce demands a deep understanding and strategic acumen. With careful market analysis, customized listings, efficient logistics, and strict adherence to regulations, seasoned professionals can unlock the immense growth opportunities in international markets and propel their Amazon businesses to unprecedented levels of achievement.

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Understanding the Cost vs. ROI of Hiring an Amazon Consultant

Understanding the Cost vs. ROI of Hiring an Amazon Consultant

The leverage of the eCommerce sector is huge, which can best be ascertained from the fact that Amazon recently boasted over 300 million active customers and about 9.7 million active sellers across the world. But there is another side of the coin, and certainly, it is possible to encounter very few examples of businesses that would have all of these elements and at the same time, would be considered basic. This naturally leads many sellers to seek the services of an Amazon consultant. When it comes to Amazon, there are some sellers across the platform who do not take chances because these are the new rules of doing business, and that includes optimal strategies.

Is it beneficial to employ an Amazon consultant? This blog post examines the cost and benefit of employing an Amazon consultant and offers relevant statistics from the Amazon consultant industry, which can be helpful to clients.

What Is An Amazon Consultant?

An Amazon consultant, otherwise known as an Amazon Partner or Expert, is an e-commerce consultant who specializes in certain areas of the business. These people specialize in improving a seller’s business on Amazon and offer listing optimization, marketing strategies, and competitor analysis, among other services. Such a consultant understands the trends and rules governing the Amazon business and thus has lots to offer.

It is not outsourcing that motivates individuals to look for an Amazon consultant; it is their expertise and experience that bring the best results possible. They are supposed to enhance the seller’s opportunities, increase sales volumes, and hence increase returns.

The Price of a Consultant Amazon

Hourly rates

Nevertheless, the price of an Amazon consultant's services varies with the work involved and the consultant's experience. According to research, the average Amazon Consultant's hourly wage in the United States ranges between $20 and $200. Rates will also be higher for seasoned consultants or consulting firms as they command a lot of expertise.

Project-Based Charges

Some charge based on projects, typically for specific tasks, such as account audits, listing optimization, or PPC campaign management. The fee ranges from $149 to $5,000, depending on the complexity and consultant's experience.

Retainer Fees

They also get paid through retainers, where businesses that require constant assistance pay consultants for a certain period. These fees could be between one thousand five hundred and five thousand dollars per month, and they consist of daily assistance, regular evaluation, and management of your Amazon business.

Additional Costs

Some consultants offer additional services such as managing ad spend, photography, and content creation. While these services are usually optional, they can significantly enhance your overall Amazon strategy, making a consultant's role more comprehensive.

Amazon consultant: What he does and what he can do to your business

To better evaluate the worth of an Amazon consultant's service, it would be helpful to understand what an Amazon consultant does. Here are the primary areas where such a person can have an impact on your business.

1. Listing Optimization

The first place an Amazon consultant will touch is your product listings. They will want to make sure titles, descriptions, bullet points, and images are as optimized as possible for Amazon's A9 algorithm. The more optimized your listings are, the higher they rank in search results and, therefore, are directly related to sales.

 2. Keyword Research and SEO

Amazon consultants know how to research and implement high-converting keywords in your listings. With the right keywords, your products are likely to appear in front of the right customers. Search engine optimization is vital if you want organic traffic on Amazon; experts can make an enormous difference in this area.

3. Amazon PPC Campaigns

Pay-per-click advertising on Amazon can quickly become complex and costly without correct management. A consultant could run your PPC campaigns focusing on ROI optimization through customer target interaction while reducing unnecessary ad spend. Consultants often help sellers take their scale in advertising. This scales them up to ensure PPC is profitable.

4. Account Health Management

Amazon consultants continually check account health so that all sellers are up to mark on performance metrics and are not penalized or suspended. They offer recommendations for boosting seller performance metrics, clearing issues, and catering to Amazon's most complex support system.

5. Competitor Analysis

Consultants provide in-depth competitor analysis to get an edge on Amazon's competitive platform. Consultants analyze what strategies they use for advertising those items, what price range they follow, and other product features; in this way, one can position his brand better, and therefore, his market share increases.

6. Inventory Management

Managing inventory is essential because stockouts and over-supplies can also be quite detrimental to profitability. A consultant can institute workable inventory management strategies with demand forecasting tools and efficient restocking management tools.

7. International Market Exploration

If you wish to reach more than the U.S. market, an Amazon consultant will help you cut through the complex jungle surrounding international selling. They know the rules and regulations governing other marketplaces and can further assist you with VAT compliance, logistics, and localization strategies.

How Much Can an Amazon Consultant Help You Save?

Hiring an Amazon consultant is a pretty expensive investment, but the returns from an investment of that nature are high. Here's how they'll save you money:

1. Reduce Wasted Ad Spend

Using your Amazon PPC campaigns without proper consultation might lead you to waste money on low-conversion ads. You have campaigns optimized for you; they would spend less on your ad, but the conversion rate would be better. Based on Amazon Advertising reports, businesses that optimize their campaigns will save up to 20% of wasted ad spend while increasing conversions.

2. Prevention of Account Suspensions

Account suspension incurs a considerable cost in terms of loss of sales and time and resources utilized to clear the suspension. Amazon consultants help you avoid costly account suspensions by making you conform to Amazon's terms and conditions. Industry data shows that a business can lose 30-50% of its revenue with account suspension.

3. Improved Inventory Turnover

Amazon Consultants smoothen inventory management by ensuring that stock quantities more closely match what the customer demands. Poor inventory management can lead to additional storage charges and lost sales if there is a stockout. Effective management can even translate to an increase of 8-15 percent in inventory turnovers, lowering holding costs and boosting profitability.

Effective Utilisation and Return on Investment Percentage of Investment through an Amazon Consultant

Understanding the cost is a start, but now it's time to consider your potential return on investment by hiring an Amazon consultant. Here is how they can impact your bottom line:

1. Increased Sales

One of the most apparent ROIs of consulting an Amazon consultant is an increase in sales volume. By optimizing your listings, efficiently running ad campaigns, and ensuring that seller metrics have improved, you can drive more traffic to your product and increase conversion rates. With the help of industry data, sellers see an increase of 15-30% in sales in the first six months after hiring a consultant.

2. Increased Profit Margin

Consultants advise sellers on where improvements are required in profitability, from ideal product pricing to eliminating unproductive costs such as wasted ad spend and overstocked inventory. Sellers usually benefit from amplified operational efficiency, which increases profit margins to 5-10%.

3. Savings in Time

Of course, running an Amazon business will involve a lot of time, especially while struggling to navigate through the intricate structures of the platform without proper guidance. There is thus plenty of time for other business dealings or even entry into new areas with a consultant. Time savings alone have often proved worthwhile for sellers working on long-term strategies and business growth.

4. Better Seller Performance Metrics

Amazon takes seller performance metrics seriously. The penalty comes with lower visibility or possible suspension when one doesn't do well in performance. A consultant may help you maintain high order defect rates, late shipment rates, and customer feedback. Improvement in these fields comes with better product visibility, increased sales, and a solid business.

5. Fast Growth

If you wish to grow your business, an Amazon consultant will speed up your journey. They range from product launches to international expansion. They offer knowledge that allows the business to grow faster and more efficiently. Sellers who hire consultants tend to have 20-40% compared to those doing it solo.

Is Hiring an Amazon Consultant Worth It?

Hiring an Amazon consultant primarily depends on what is best for your business operations. Here are some of the factors you can use to consider if hiring a consultant is worth the cost:

1. Size of Your Business

This expense might not be justified for small companies strapped for cash, but the ROI is dramatic for mid-size companies and beyond. If you are already at a good sales level but can't move the needle any further, a consultant will help you acquire the skills to overcome your barriers.

2. Your Amazon Experience

If you are a new Amazon seller or are having trouble navigating the complexities, a consultant will save you time and avoid costly mistakes. Even an old, seasoned seller will appreciate an objective view and more advanced strategies.

3. Growth Goals

If your goal is to scale your business quickly, expand internationally, or improve profitability, a consultant may help faster and more effectively.

4. Availability of Internal Resources

If you require extra time, people, or particular skills to manage your Amazon company effectively, you can engage a consultant to accomplish them for you. Both big and minor operations of your organization can be coordinated by consultants, ranging from daily plans to future planning; therefore, you can free your time for other important areas.

Conclusion: 

Balancing the Cost and ROI of Hiring an Amazon Consultant

Hiring an Amazon consultant may be very expensive, but many sellers perceive a solid ROI from this investment. A consultant may bring all those tangible advantages, such as increased sales and decreased advertising spending, to better operation and save time to fuel sustainable growth and profit.

However, there are times when a business needs professional Amazon consulting to enhance its standing on Amazon. For anyone looking to increase their presence on the most popular eBay market, using the right consultant can be the key to their success.

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How Our Understanding of Customer Needs Delivered Successful Results

Discover how Services4Amazon helped an online retailer achieve remarkable growth by understanding customer needs. This case study details their approach, including comprehensive product listings, strategic use of marketing channels, and PPC management to boost sales and brand visibility. With expert services and tools, the team significantly improved the client's conversion rates and marketplace rankings, showcasing the impact of tailored e-commerce strategies. Read the full case study here.

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Product Listing Service

Are you looking for professional assistance with your product listings? Look no further than our Product Listing Service. In the competitive world of e-commerce, an optimized and compelling product listing is crucial for attracting customers and driving sales. Our service specializes in creating high-quality, engaging product listings that stand out and capture the attention of potential buyers.

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Witness the Impact of Comprehensive Guidance from the Best Amazon Consultants

Founded in 1997 by Jeff Besos, today Amazon has revolutionised online retail. Moving from the typical physical stores, now you can find every kind of product within one digital space. From the comfort of their home, glancing through innumerable products at the best prices – It’s a wonder for customers and businesses. It has brought a storm in the eCommerce landscape, attracting millions of sellers and vendors to join the platform. It has been rightly called a global phenomenon. Collaborate with the eStore Factory and outsource all services of Amazon. From product listing optimisation to ads and many more – One team, one solution!

Amazon Listing Optimisation – Amazon product listing optimisation is the process of refining your product pieces of information to make it more appealing to the audience. Adding titles and descriptions to bullet points and curating high-resolution and awe-struck lifestyle images is a masterpiece that can only be painted by an artist. A well-optimised FBA description is analogous to improved product ranking, visibility, and traffic, resulting in maximum sales. One of the fundamental secrets to accelerating the process of victory lies in tactfully placing highly relevant keywords within the backend. Based on its search volume and competitiveness to demand, experts add it to your product detail page strategically. Partnering with an experienced and proven Amazon agency are colossal guiders who act as north stars, paving your Amazon journey. Don’t think about the complexities of the platform and only focus on just seeing your brand shine in this realm. They thoroughly study the performance to gain complete knowledge of the situation to plan the next move toward victory. True success in this online shop comes by innovation, confidence, and quality – At eStore Factory, our Amazon consultant has those in spades. Don’t wait and call us now!

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Let Experts Show You The Way To E-commerce Success

Selling in Australia is not as easy as it seems. It requires more than just mere expertise as you need the confidence to take in all the challenges that come your way. Experts will show you the way towards unparalleled success. Crafting a global reach on such a stiffly competitive marketplace calls for leveraging skills that will take your Amazon service to new heights. Advertising, Brand registry and product listings are the linchpin to expanding across the world. Partnering with the right Amazon agency can serve as a cornerstone to making your dream a reality.

Amazon Brand Registry is indispensable when you are selling on Amazon. With multiple counterfeiters and hijackers waiting to loot your intellectual property, this tool empowers the brand to keep it safe. Instil higher trust in your customers when you have the best tool to protect your product information. Enjoy unlimited control over your listings and the perks of having complete control over your listings. From lives, Amazon vines to stores leverage tools that reap maximum benefits.

Amazon listing optimization and Amazon Advertising Australia go hand in hand. Once you craft the perfect product information or description, you can utilise PPC to push your product to higher visibility. From Sponsored Product, Brand and Display ads to bidding and budgeting, experts leverage campaigns that work the best for your brand. By penning down engaging titles, descriptions, and bullet points to persuasive images you can showcase to the world what your brand is all about.

Amazon is built on the customer-centric philosophy - It is made for the people, by the people. To successfully reign on Amazon, you have to make every move in favour of the people. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful." - Jeff Bezos.

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Amplify you sales on Amazon, partner with the best consultancy

In modern times, online retail sites like Amazon have gained immense popularity, attracting millions of users to thrive on their platforms. The ticket to reaching an expansive audience lies in one tool’s viability. Only if you exist and are known, are you considered to exist. Using different types of ads like Products, Brands and Displays with the suited assistance you are sure to achieve the highest sales.

What are Sponsored PPC campaigns? Amazon Sponsored Product ads are the mediums to showcase products in an engaging manner that appears in various places on the search result pages. It is based on the second auction model, where sellers and vendors need to bid on keywords and targets to win positions on Amazon to place their ads for customers to see them. In this auction model, you don’t pay the highest bid amount. Your bid price is 0.01 $ less than the one in second place.

Explore the different kinds of ads available on Amazon –

Sponsored Product – Known as the keyword-based method, you can target each listing via the Sponsored Products ads.

Sponsored Brand – Its curation brings awareness and power chargers your brand to new heights on Amazon. Drive more traffic and visibility towards your store through a custom logo, headline and an assortment of products.

Sponsored Display – Looking to show ads off Amazon? This ad is the best option for those wanting to take visibility a step further.

Know the secrets of Sponsored ads services –

Expertise – A team of dedicated and passionate adverts are ready to optimise every part. When experts say they know everything about advertising on Amazon, they are barely boasting. You can rely on the knowledge they have gained over years of twitching with each tool.

Tailored planning – Experts never use ‘one plan for all’ brands. They craft custom strategies aligning with your brand mission and vision.

Audit it right – A comprehensive and accurate planning makes all the difference. After analysing your current campaigns and brand visibility, they create a detailed plan that matches your brand goals.

Fresh campaign created – Switch on your search engine as new ads are about to start. Add a whiff of vitality when every campaign matches your values.

Revamp old campaigns – Have many campaigns on your account. Don’t know which is effective and which is not? No worries! Advertisers know which one can be optimised for the best results.

Regular Optimisation – Ads are not meant to be created and are left to reap results on their own. It especially demands every day.

Amazon consulting agency – The Amazon agency is a professional firm holding a team of experts ready to serve your brand the best service. These agencies drive traffic and maximise return on investment – Let the world know you. To assist clients in maximising their online presence, boosting sales and navigating the platform’s intricacies, these agencies provide a variety of services and strategic advice. Call an Amazon consultant today!

source: https://amazonseoservices.com/amplify-you-sales-on-amazon-partner-with-the-best-consultancy/

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Leverage Amazon DSP For Cross-Channel Advertising in 2023

If you have attempted everything on Amazon but still cannot match your customer acquisition goals, this post is meant for you. In this blog post, we will discover everything about Amazon’s Demand Side Platform (DSP), what it is, the types of ads included, how it works, and everything advertisers need to know. But first, we will explain in brief Amazon’s Advertising Structure.

Although Amazon welcomes over 2 billion visitors a month, your audience may not be one of them. Amazon has also raised its ad products so much in the past years that customers often get overwhelmed with the ads. If you wish to grow your reach and appeal to fresh customers, Amazon’s demand-side platform (DSP) may be the solution. It is an ad platform designed to engage off-Amazon audiences specifically and get them to Amazon.

Shoppers can discover these ads in many different forms, including mobile banner ads, mobile interstitial ads, desktop display ads, in-stream video ads, image and text ads, and many more. Any vendors and third-party retailers can use Amazon DSP to build brand awareness and retarget possible customers. Believe us if we say that Amazon is a paradise for shoppers, sellers, and advertisers. If you don’t believe then take a glimpse at the stats mentioned below:

Amazon.com generates 50% of all e-commerce sales and 5% of the total US retail sale.

Over 95 million US citizens have a Prime membership, and they spend roughly over $1.4 thousand per year. According to a survey driven by Advertiser Perceptions, Amazon encounters approx 2 billion visitors per month. Therefore, Amazon is the favored DSP platform for 41% of advertisers.

Being a site solely dedicated to buying products and where shopper clearly expresses their buying intention, Amazon has approached accurate purchase intent data, which is unparalleled in quality and reach by being a website only dedicated to purchasing products, also where shopper plainly expresses their buying intention. It is a no-brainer that is why the Amazon Advertising platform entices massive brands and advertisers.

We recommend reading our guide if you are new to the Amazon Demand Side Platform. This guide will teach you the basics of using Amazon Sponsored Advertising, including creating an account, setting up your first campaign, and tracking your results.

What Is Amazon Demand Side Platform (DSP)?

Amazon Demand Side Platform (DSP) is an advertising platform that allows advertisers to programmatically buy and manage display, video, and audio ad inventory across Amazon-owned and third-party platforms. The platform uses data from Amazon to help advertisers target their ads to specific audiences based on demographics, interests, and past purchasing behavior. Advertisers can also use their first-party data to further refine their targeting. Amazon DSP offers a variety of ad formats including display, video, audio, and custom ads. Advertisers can create and manage campaigns using a self-service interface or work with an Amazon Advertising representative to create and optimize campaigns. Hence, Amazon DSP provides advertisers with a powerful tool for reaching targeted audiences at scale across Amazon’s network of platforms and partner sites.

You can use Amazon DSP to reach audiences on:

Amazon website

Fire TV

IMDb

Freedive (IMDb Streaming)

Kindle

Apps

Published Partners

Twitch

Third-Party Exchanges

Digital Signage Ads

Benefits Of Amazon’s DSP

1. Advanced Targeting Features: Every seller wishes Amazon’s advertising campaigns had additional advanced targeting methods like:

Geographic location

Demographics

Date/Time schedules

Segmentation capabilities

While sponsored products, sponsored brands, and sponsored displays do not contain these capabilities, DSP does.

Here is a sample list of additional targets that DSP has:

Mobile versus desktop-specific ads

A/B testing creative

Ad frequency per unique visitor

Ad placement, above or below the fold

Specific domains (can exclude or include)

ZIP code

In-market audiences

2. Customization Through User-Built Audiences: Do you want to target customers who purchased a product from your brand but haven’t in the past ten months? You can do that through Amazon DSP. Or, Do you ever want to build an audience to target people who purchase from your competitors? You can accomplish that through Amazon DSP.

Is your product perfect for shoppers who have just recently purchased a winter coat? A baby monitor? Wine glasses? Grab those ASINs and produce an audience through Amazon DSP. Building these audiences on DSP is a more recent feature of DSP.

3. Dynamic Targeting: Data is a mighty thing, and using it to determine where to advertise your product next is incredibly effective. However, there is something that you cannot control that can mess with your data or dispute your strategy.

Some examples of this are:

Influencers/social call-outs you didn’t plan for

Pandemics (Hello, COVID-19)

OOS (Out of Stock)

Reformulations (supplement brands especially)

Domain algorithms changing

All of the mentioned above can drastically change your strategy. Dynamic campaigns are necessary because they detect the shifts in the landscape and tweak the ads accordingly. It can be pushing the placement of the ad to the top of the site page to increase impressions, concentrating spending on different innovative sizes that callout discounts, having an ‘add to cart’ button, or skillfully moving the domain ads to reach where audiences are interested in your product. This kind of relaxed advertising is a great benefit.

4. Retargeting: Attaining new customers is crucial for brand growth. However, keeping repeat purchasers is a more inexpensive way to use your ad dollars. When brand awareness campaigns aim toward familiarizing consumers with your product, campaigns focused on repeat buyers have a much higher immediate return. You can reach out and re-engage shoppers who have purchased your brand before by using ASIN and pixel retargeting. It is Pixel retargeting when you pursue potential customers with pixels positioned on your website and linked to your Amazon DSP account. It means you’re “tracking” those customers so you can show them your product ads. ASIN retargeting is identical. However, you follow buyers from your product page on Amazon instead of your website.

The Amazon DSP Retargeting Capabilities Can Support You:

Cross-sell complementary products to site visitors or prior customers.

Re-engage people who have visited your site to improve brand awareness.

Familiarize previous site visitors or customers with new products they may like.

Remind previous consumers when they’ll need to repurchase your product.

What Transformations Happened In 2018 In Amazon Advertising?

Several changes took place in Amazon Advertising in 2018. Here are some of the most important ones:

1. Rebranding of Amazon Marketing Services (AMS) to Amazon Advertising: In September 2018, Amazon rebranded its advertising platform, Amazon Marketing Services (AMS), to Amazon Advertising. Earlier, Amazon sold its ad products through three different ad platforms – Amazon Marketing Services (AMS), Amazon Advertising Platform (AAP), and Amazon Media Group (AMG). Now, all these have combined in one marketplace called Amazon Advertising. Amazon Advertising Platform is now Amazon Demand Side Platform (DSP). They did this to reflect the platform’s expanded capabilities and the growing range of advertising solutions that Amazon offers.

2. Introduction of new ad formats: Amazon introduced several new ad formats in 2018, including Sponsored Display ads, video ads for mobile app interstitial placements, and sponsored brand video ads. These new ad formats provide advertisers with more options to reach customers on Amazon.

3. Enhanced targeting capabilities: Amazon enhanced its targeting capabilities in 2018, allowing advertisers to target specific customer segments, such as customers who have previously purchased similar products or customers who have searched for similar products on Amazon.

4. Integration with external advertising platforms: Amazon Advertising is also integrated with external advertising platforms, such as Google Marketing Platform and DataXu, making it easier for advertisers to manage their Amazon campaigns alongside their campaigns on other platforms.

5. Amazon attribution: Amazon also launched Amazon Attribution in 2018, a measurement solution that allows advertisers to measure the impact of their non-Amazon digital marketing channels on Amazon sales. This enables advertisers to make more informed decisions about their marketing spend and optimize their campaigns for better results.

Amazon DSP Ad Types

Now that you know how to target the correct audience, produce some ads. Here are four main ad types available to your brand through DSP.

1. Responsive eCommerce Creative (REC)

The very well-known ad type, Responsive eCommerce Creative (REC), initially became available to all marketers on Amazon DSP in January 2021. Advertisers can add up to 20 distinct ASINs to the build when building a REC, and they can select from up to 10 different supported ad sizes that will populate automatically based on the line item target type and ad format. These ads make it simple to create ads and optimize them using machine learning. Responsive eCommerce Creative has taken the place of Dynamic eCommerce Ads (DEA), which are no longer maintained. (REC).

2. Static Ads

Because static advertisements lack dynamic aspects, they require special calls to action, such as “Shop Now.” These advertisements should be used as mid- and upper-funnel strategies to entice customers and increase brand awareness. These advertisements link back to an Amazon product detail page, storefront, or personalized landing page.

3. Video Ads Through DSP

A powerful approach to sharing your brand’s narrative and engaging your audience on an emotional level is through video. Through DSP, video advertising can appear either as a display ad or within the video content itself (in-stream video). (out-stream video). Through DSP, you may link your video advertising to your website or a product detail page on Amazon. By using DSP to create video advertising, you can also use Amazon’s audience data to target relevant customers. When a customer is looking through Amazon product listings, they may run into these live advertisements in and around the product listings.

Video ads can help to:

Create an engaging ad experience

Convey your brand message

4. Over-The-Top Video Ads (OTT)

On the DSP platform, Amazon’s OTT advertising is also displayed. These full-screen, unskippable advertisements are an excellent approach to reaching millions of viewers of connected TV sources. (like the Amazon Fire TV Stick). Although you can target particular Amazon customers, you should be aware that these adverts cannot be clicked on.

5. Mobile Full-screen Interstitial Ads:

Using the Mobile Ads API, app developers may incorporate full-screen ads into their applications. These ads have a noticeable close button and an AdChoices icon, but they are not seen on Amazon Mobile Shopping. For tablets and smartphones running iOS, Android, and Fire, interstitial ads are supported. There are two different interstitial ad templates offered by Amazon. Both templates can be expanded to fit any mobile device’s screen size.

1. Full-Screen Image: Full-Screen Image, as its name implies, uses the entire screen of a device to display a single clickable image. The image will by default be scaled to show a guaranteed “safe zone.” You may add a video to the safe zone in the center of the full-screen template. A thumbnail video of 1280 x 720 pixels and a background image of 2560 x 2560 pixels are required for videos with a recommended runtime of less than 15 to 30 seconds.

Advertisers are also allowed to add customer reviews along with the date. The format should be Amazon’s gold star and 49 points Arial fonts, as shown above.

Things to keep in mind

2560 × 2560 pixels is the ideal size for the background image. To ensure that it is visible and tappable, all the content, logos, and call-to-action language should be positioned within the safe zone of 1360 x 1360 pixels.

The image must not exceed 2 MB in size.

Give the safe zone a conspicuous call to action button so that clients will know where to tap. The button’s size should be greater than 160 pixels.

Legal disclaimers should not exceed two lines in length and have a minimum font size of 48 points.

Leave out the border

White backgrounds should not be used for safe zone content. Give the place a variety of colors, designs, or lifestyles.

No graphic should display to separate your advertisement into pieces.

If an advertisement links to Amazon, it must display the Amazon logo or mention Amazon in the language.

2. Medium Rectangle: The center of the screen will have a 300 × 250-pixel advertisement with a customizable background. Advertisers using a ready-made mobile ad template can utilize this format for mobile devices.

Things to keep in mind

The banner must be created at 2X resolution (600 x 500 pixels) because it is the only component and will be displayed in high-quality.

Image size must be less than 100kb.

The legal text is one line alone.

If an advertisement links to Amazon, it must display the Amazon logo or mention Amazon in the language.

6. Mobile & Desktop Web Display Ads:

Standard-sized adverts for optimized display on Amazon and other websites around the internet are available for desktop and mobile devices. Advertisers can create the following types of banners, among others:

(300 x 250 pixels) Medium Rectangle

(728 x 90 pixels) leaderboard

Skyscraper that is wide (160 x 600 pixels)

(300 x 600 pixels) Large Rectangle

Billboard (970 x 250 pixels; Offsite only)

Mobile Leaderboard (need 320 x 50 to 640 x 100 pixels at 2X)

Mobile Detail and Search Result Page (1242 x 375 pixels @3X needed) (414 x 125 pixels)

7. Mobile Banner Ads:

Advertisers may reach and target mobile users on third-party Android, Fire Tablet, and iOS mobile applications by using DSP Mobile Banner Ads.

Four ad banner sizes are available:

320 x 50

300 x 250

414 x 125

728 x 90

Things to keep in mind:

To ensure a high-quality image on all devices, 320 x 50 banners must be designed in 2X resolution (640 x 100), and 414 x 125 banners at 3X resolution (1242 x 375). Other banners ought to be created at a 2X resolution for optimal results.

A corner AdChoices label must be included on the banner.

The backdrop image ought to be uncomplicated and unobtrusive.

The text should just be brief.

Including a 1-pixel border

The advertiser’s name or logo must be present.

Include a heading or message in the body

GIFs are not advised.

If an advertisement links to Amazon, it must display the Amazon logo or mention Amazon in the text.

How To Use Amazon DSP?

Make sure your product is retail-ready before you start using the upper-funnel methods by making sure your:

The pictures are excellent.

Descriptions and bullet points are properly optimized.

You have a rating of at least 3.5 stars.

Additionally, we advise concurrently executing Ad Console campaigns for branded queries. Branded searches will rise if your DSP strategies succeed and you raise brand recognition. Not every product has the funding necessary for a full-funnel plan, nor does every product make sense to run year-round. Then, as needed, layer in mid- to upper-funnel efforts by maintaining an always-on approach to retargeting.

How Does Amazon DSP Work?

All brands selling on Amazon, including manufacturers, vendors, third-party sellers, and sellers who do not sell on Amazon, have access to Amazon’s audience thanks to Amazon Display Advertising. It is excellent for retailers who desire to:

Generate brand awareness

Enlarge your client base beyond the capabilities of the advertising console

Utilize the Amazon customer base

Identify users based on their lifestyles

Obtain quality traffic

Target customers based on their buying patterns and past purchases

Recent Updates To The DSP Interface:

The four major changes to the Amazon DSP user interface were released by Amazon in the second week of March. These improvements were made in response to suggestions made by program participants. The following areas have seen streamlining thanks to Amazon:

1. Navigation: The platform’s overall “look and feel” has changed as a result of Amazon’s most important update. The retail behemoth claims that using the Amazon DSP will now be easier and more effective. To improve user experience, the new layout makes buttons, toggles, and campaign status more noticeable.

2. Bulk Editing: DSP users may now quickly bulk edit line item targeting settings for the domain, audience, and location. Advertisers can apply the modified parameters across all lines of the chosen products after choosing them.

3. Custom Reporting: With the help of this capability, DSP users may design a specific report that meets their needs. The Amazon DSP report center is where they may later save and access it. Additionally, advertisers can choose exactly which columns to include. The report can be distributed to the designated recipients once it has been produced.

4. Creative Moderation: According to Amazon, it is working on “a number of improvements that will reduce the turnaround time for creative approval.” One of them is that they have cut down on how long it usually takes to notify advertisers when you revised your creativity.

Conclusion:

Amazon advertising options are a lot more useful than you think. Your shoppers may not be there yet, but Amazon’s advertising options can get you right in front of them. It is because their ad solutions are not limited to the platform. The number of brands that use Amazon DSP has increased by 50% this year. If you’re hoping to increase sales, new customer acquisition, and exposure, Amazon DSP may be a great option for you. To learn more about how you can grow your e-commerce brand, get in touch today with SIPRANSH ECOMMGROWTH.

[yagirlsanauthor]

Regus Patoff Taking An Interest in You Would Include...

AN: Okay you guys. Everyone knows the drill by now. Once again I have yet to find any x reader content for our zaddy Regus Patoff (even though the show came out like a week ago...shut up). Plus, I saw a few posts complaining about the lack of content. So, I have decided to take it upon myself to see if I can write a little somethin' somethin' for all you mfs out there thirsting for this guy. Enjoy :))

P.S. This is soooo fucking long omg. I'm so sorry.

Word Count: 2,332

Pairing: Regus Patoff x GN!Reader

Warnings: Spoilers for The Consultant!! Slight NSFW 18+ Below the Cut!!

--------------------------------------------------------------

~ You had worked at Compware for a little over 5 months before the untimely death of your boss, and were an intern and somewhat personal assistant for Sang-Woo.

~ When Sang was still alive, your main job was to deal with whatever he needed. Fetching him coffee, lunch, a document he's misplaced, help arrange meetings, and generally do any other necessary things for him and any of the more important guests that met with Mr. Sang. That's how you met him.

~ One day, you were putzing along, cleaning up and organizing a few files that your boss had needed for tomorrows meeting, when you had been called up to his office.

~ He didn't clarify if he needed anything, or what he needed from you, he just sounded tense and it sounded urgent, so you quickly made your way to his office.

~ As you came around to the main door of Sang's office, you could hear an unknown voice with a strange, what sounded to be, vague European accent, speaking with Sang.

~ And as you pushed open the last door, your are met with the sight of a very sharply dressed, and quite handsome, older gentleman.

~ The air seems to shift as you enter the room, and though you struggle to take your eyes off of this intriguing new man, you force your gaze settle back onto the man who called you here in the first place, Sang.

~ He quickly asks you to give the man across from him a brief tour as well as show him his way out. He looked pale and sweaty and sounded extremely shaky, almost like he just ran a marathon and was fighting to catch his breath. His eyes were also shifting all around the room, landing everywhere else except on him.

~ You quickly nodded your head and opened the office door, beckoning this stranger to follow you out.

~ Sang and his guest shook hands before he turned and followed suit.

~ During the tour, he wasn't very chatty. You provided a bit of information about the employees and what everyone did there, but he hardly seemed interested, in fact he didn't seem like he was listening at all. He asked a few simple questions about the building itself but nothing about what you actually did there, or what the company was even about.

~ As the tour came to an end, you eventually walked him out, and assumed you'd never really have to see him or speak with him again, as you never typically have had any reoccurring interactions with any of Sang's collaborators in the past.

~ But, as days pass, and Sang's unfortunate death pops up, your eyes land on a vaguely familiar face in the office.

~ This time, however, he actually introduced himself.

~ For some reason, it's like time had slowed and the world was now running at half speed.

~ He looks up at you as you approach him, and he cracks a growing smile. He stretches out his hand toward you, and with that oh-so-familiar European tone, lets his name fall from his mouth. "Regus Patoff."

~ After exchanging pleasantries, he puts you to work. Something along the lines of "Whatever you did for Mr. Sang, while he was alive, you'll do for me..."

~ You didn't think much of him at first, only that he was a bit of an enigma and very eccentric, but beyond that, all you really had to do for him was bring him a coffee or grab some food if he'd ask. A far less demanding job than when Sang was in charge.

~ It wasn't until about a few weeks or so after he had assumed the role of "boss" that things started to get more intense around the office.

~ With the rise of the new up and coming mobile game, Jungle Odyssey, he had asked you to sit in on a brainstorming meeting and take notes.

~ As the meeting progressed, he had passed around a timer and everyone had a short amount of time to pitch their ideas to him. As it reached the last person, he let out a disgruntled sigh, letting everyone else in the room know that he was not pleased with any of the ideas he heard.

~ Without thinking, you let one of your own ideas slip from your mouth.

~ He slowly turned to you with an unreadable expression, and in that moment you were sure you were either going to be severely told off or fired for your interruption.

~ It wasn't until you saw a mischievous glint in his eyes and a small smirk grace his lips that you realized he was intrigued by what you had said.

~ From then on his behavior toward you became a lot more...friendly?

~ Typically, when you would bring him something, he'd let out a quiet and monotone 'thank you' and would pay no attention to anything else you'd have to say, solely keeping his gaze down and focused on the work in front of him.

~ However, as of late, he's started asking you a bit more personal questions.

~ At first, he had asked you questions like where your favorite place was to eat. Or if there were any good clubs around. You had originally thought that he was asking simply because he was new to the area and was looking for a bite to eat. But then the questions began to shift into something more.

~ Now, whenever you brought him a coffee or a print copy of a file he needed, he would actually stop what he was doing and ask about your day, or what kind of body mist you were wearing, what shampoo and conditioner you use, what was your shoe size, or what did you eat for breakfast that morning.

~ He started initiating physical contact as well.

~ A man such as Regus Patoff seems (and most often is) untouchable. The first and, what you thought would be, only time you had come into physical contact with him was when you had first shook his hand. But now, it seems like you're constantly running into situations where your hands brush as you hand him his tablet, or he lightly grazes your arm as you lean over to place his lunch down in front of him. Once, he even placed his palm on your lower back to gently move you out of the way.

~ Gestures like this would be quite ordinary from anyone else, but from him, it was so out of character that you couldn't help but begin to pick up on it.

~ This continued for days until, one night, around three in the morning, you receive a call from Mr. Patoff himself, asking you to come in to the office.

~ This wasn't anything new really. When you worked for Sang, he would often text you or call you late at night, asking you to pick up something from the office that he forgot to grab, and needed you to then deliver it to his place. So you threw on your most work appropriate sweats and raced back over to the office.

~ Once you arrived at work, you let yourself in and made your way up to his office.

~ As you walk in, you notice he looks a lot less tidy than he did during the day. His blazer was off and resting on the back of his chair, his tie was undone as well, lying loosely around his shoulders, and the first few buttons of his shirt were undone, letting a bit of chest hair peak out from underneath.

~ He doesn't say much other than a gentle 'ah, you made it' and a 'come here' while he quirks his index finger in the air to beckon you closer.

~ As you slowly walk over to his desk, prepared to take a seat in the chair across from him, he lets out a sort of tsk sound and pats the spot on his desk right in front of him.

~ When you move to take a timid seat on the surface of his desk, he quickly reaches for your hands and pulls them toward himself, ultimately pulling you down along with them.

~ Your eyes were still trained on his hands connecting with yours until he began to speak. And it wasn't until you looked up had you noticed just how close your faces had been.

~ "Do you know why I called you here tonight?"

~ You shook your head unsurely. From what you've heard from your coworkers, this man could be ruthless and had been known to strike when they least expected it. So, you braced yourself for the worst.

~ "You've peaked my interest. And I am very hard man to impress."

~ He goes on to commend you for the work that you do for him and the ideas you've shared in the past regarding a few company products.

~ With the close proximity and the seemingly endless words of praise sent your way, you can feel a heat rushing up your neck and to your cheeks.

~ Sang had hardly ever acknowledged your existence if it didn't benefit him, let alone call you into his office, hold your hands in his lap, and compliment you.

~ Too lost in your train of thought, you hardly notice the warm hand that comes up and cups your cheek.

~ Again, you look up and gaze into his hazel eyes.

~ After a long while of just looking at one another, immersed in the quiet of his office, you begin to open your mouth the break the silence, but right before you can do so, he stands up from his seat, now towering over you ask you're still seated on his desk.

~ From this lower angle, he looks menacing, like a predator eyeing down his prey.

~ He remains still, holding your gaze until he, himself breaks the contact and makes his way over to a cabinet in the corner of the room opens it up. He pulls out what looks to be two glasses in his right hand and walks back over with a bottle of dark liquor in his left.

~ He places them down onto the desk beside you and begins to pour a generous amount of alcohol into both of your glasses.

~ Without saying a word, he picks up both glasses, offering one to you, and keeping the other with him as he settles himself back into his chair.

~ You both make a silent gesture of 'cheers' before knocking the mystery liquid back.

~ It burns as it goes down, and it tastes like sweet medicine.

~ While you're busy grimacing, you hear a small chuckle to your left and look over to see your superior giggling at your animated show of disgust.

~ "Not a big whiskey fan I presume?" he says with a grin.

~ You shake your head and let out a lighthearted, "no."

~ After sharing a few more drinks, and loosening up a bit more, you find that you both exchanging laughs and are seemingly lost in meaningless conversations about anything and everything, ranging from work talk to chatting about your biggest pet peeves, or guilty pleasures.

~ The air within the office had changed from a stiff and stale cell to the warmest, coziest place on earth. The right company had aided that too of course ;)

~ Boundaries had lost all sense of meaning that night, as you began to run your hands along his arm and had quickly found your fingers playing with the hair at the nape of his neck as you rested your arm across his shoulders. He too became a lot more touchy and began rubbing circles into your inner thigh with his thumbs, slowly creeping higher and higher causing a very different heat to pool within you.

~ You weren't sure if it was the alcohol throwing you off balance, or if it was just the raw gravitational pull from someone as charming as Regus Patoff, but you were slowly inching your self further and further toward him, almost to the point that you were sharing the same breath.

~ If it wasn't for one of the whiskey glasses, that he had placed beside you earlier, diverting your attention by falling and shattering onto the floor from your movement, you most likely would have ended up in his lap.

~ Soon though, you had to come back down to reality as the affects of the alcohol began to wear off. Plus, the sound of the glass shattering had you far more alert and sobered up than you thought.

~ A little embarrassed and overly apologetic, you slowly started peeling yourself off of him, realizing just how touchy you had been for the past few hours.

~ "I should probably head back home for tonight, if, of course, you don't need anything else that is, sir?" you finally said after a moment of silence.

~ He looked almost...disappointed by what you said. And looked as though he was going to ask you something.

~ His brows knit together in an earnest fashion and he opened his mouth, only to quickly shut it.

~ Across his face appears a light smile that doesn't seem to quite reach his eyes.

~ He helps you gather your things and leads you out of his office.

~ He walks you to the top of the stairs and bids you an adieu. But, before you begin your descent, he reaches for your hand, pulls it to his lips and places a gentle kiss to the back, never breaking his intense gaze.

~ He let out a final "goodnight" as you said your goodbyes as well and made your way down the glass steps.

~ He had watched you the entire way as you left the building, and only when you had finally made it outside and out of his sight did you let out a breath that you didn't even know you were holding in.

~ As you walk to your car, you find the fresh cool air of the night has you sobering up. Though, not from the alcohol you had, but from the hypnotizing aura that is Regus Patoff.

[nr1-logo-design-inspiration]

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[lostinanatom]

Alright alright, I know The Consultant JUST came out, but…cmon y’all. I need my Christoph Waltz fanfic writers to start makin some juicy Regus Patoff x reader content!! MAMAS THIRSTY PLZ 😫

[consultingecomsellers]

The Benefits of Hiring an Amazon Seller Central Consultant for FBA Management

Introduction: The Growing Complexity of Selling on Amazon 

Amazon has changed the landscape of e-commerce. It allows small and large businesses to access a market to vend their products. Since the marketplace started in 1994, more than 2.5 million active sellers have registered with the company as of 2023, and more than 300 million people have active accounts for shopping on the platform. Consequently, both the seller and especially those who use Fulfillment by Amazon (FBA) the seller get immense opportunities but also pay the price in terms of efforts to be successful on the platform. Running an Amazon FBA is a challenging job; on most occasions, most sellers are left with no choice but to seek help from hives of professionals who specialize in such tasks. 

This is where an Amazon Seller Central consultant comes in. This seeks to understand the challenges of managing FBA and, thus, how a consultant may assist in the process, looking at their benefits and why people may consider hiring a consultant, which is often a ‘wise’ step maintaining over time.

1. Understanding FBA and the Need for Effective Management

What is FBA?

Fulfillment by Amazon, also known as (FBA) is a service offered by Amazon that enables sellers to deposit inventory with Amazon. Amazon deals with product storage, packaging, shipping, and customer service. Thus, sellers concentrate on sourcing, marketing, and growing the business. Even with the benefits of FBA, there are also a lot of disadvantages that come with it, such as inventory management expenses, long-term storage expenses, inventory management, and meeting the rigid guidelines from Amazon.

The Crucial Need for Expert FBA Management Managing an FBA business is not just about sending your products to an Amazon warehouse. It involves a range of complex tasks that require expert handling. Sellers must deal with:

Managing an FBA business goes beyond sending your products to an Amazon warehouse. Sellers must deal with:

Inventory management: Ensuring you have enough stock without overpaying for storage fees.

Account health: Monitoring performance metrics to avoid penalties or suspension.

Customer service: Even though Amazon handles some aspects, sellers are responsible for brand reputation and customer feedback.

Fee optimization: Understanding the fees associated with FBA and minimizing unnecessary costs.

Hiring an Amazon Seller Central consultant for FBA management ensures that you have an expert who knows the ins and outs of Amazon’s system and can navigate these challenges efficiently.

2. The Role of an Amazon Seller Central Consultant in FBA Management

What is an Amazon Seller Central Consultant?

An Amazon Seller Central consultant is a professional who helps sellers maximize their activities on Amazon. They are experts in using the various functions of the Amazon Seller Central platform, including managing ads, product listings, inventory, and customer support. Their role is to ensure that sellers follow all of Amazon’s rules and policies, thereby increasing their sales and maintaining a good standing on the platform.

Key Areas of Expertise

An Amazon Seller Central consultant provides expertise in the following areas:

Inventory Management: They assist in carrying out correct planning and making precise forecasts to prevent stockouts or stockovers. Inaccurate forecasting causes space wastage and additional fees to an inventory, such as storage fees.

Fee Management: Consultants will assist you in learning the components of FBA, cutting costs associated with them, and not paying more for storage and fulfillment than is necessary.

Account Health and Policy Compliance: Amazon requires its sellers to meet high standards for metrics like late shipments, order defect rates, and valid tracking rates. A consultant helps you maintain compliance, ensuring your account remains in good standing and avoiding any risk of suspension.  

Listing Optimization: Optimized product listings are essential for visibility in Amazon's search results. A consultant can help ensure your listings are SEO-friendly within Amazon’s platform, which can lead to increased traffic and sales.  

Amazon Advertising: Consultants can also help you manage Amazon PPC (pay-per-click) campaigns, optimize your ad spend, and attract targeted traffic to your products.

Reducing Time and Effort

Running an FBA business is incredibly time-consuming. The day-to-day management, whether responding to customer complaints or ensuring stock is ordered effectively, can be overwhelming and prevent sellers from focusing on strategic growth. By engaging a consultant, most of this work is removed, giving you the freedom to concentrate on strategic growth and brand development.

Staying Updated on Amazon Policies and Guidelines 

Amazon updates its policies frequently, and staying on top of these changes can be overwhelming. However, missing any of these updates can lead to penalties or suspensions. This is where a consultant's role becomes crucial. They are always aware of these changes and will ensure your business stays compliant and operational, giving you a sense of security and compliance.

Maximising Profitability

This is one of the primary reasons sellers hire an Amazon Seller Central consultant. Their job is to analyze your business and find areas where you can save money and increase profits. Whether it's by optimizing PPC campaigns, adjusting prices, or managing fees, their primary focus is improving your bottom line, empowering you to make more informed and profitable business decisions. This not only increases your profitability but also provides you with a competitive edge in the Amazon marketplace.

4. Real Industry Data: The Impact of Hiring an Amazon Seller Central Consultants

Amazon Marketplace Data

According to a report by Marketplace Pulse (2023), sellers who work with consultants or agencies see a significant boost in their revenue. On average, sellers working with consultants grew 30% faster than those who did not seek external help. This data underscores the value of hiring a consultant for FBA management.

Case Study 1

Case Study Name: Doubling Success in the Home & Kitchen Category: A Strategic PPC Transformation

Brand Overview:

Our client, a key player in the Home & Kitchen category on Amazon, is eager to scale up their business. They recognize their untapped sales potential and are keen to maximize their Pay-Per-Click (PPC) campaign efficiency. As competition in the category grows, they are looking for a partner to help them achieve their growth goals while reducing advertising costs. This is where our Ecom Selle's Support team can provide the necessary expertise.

Challenge:

Challenges the client was facing:

- Inconsistent Sales Growth: There is a pressing need to better utilize the sound base the client has, as the total sales and orders could be significantly improved.

- Stagnant PPC Sales: PPC sales were not growing in line with total sales, thereby restricting the total ROI from advertising. To address this, the client could consider refining their keyword targeting, improving ad copy, or increasing their ad spending to stimulate growth in PPC sales.

Approach:

To address these issues, we developed a comprehensive strategy focused on three main areas:

1. PPC Campaign Optimization: Our team's detailed audit of the client’s PPC account led to the identification of underperforming keywords, improved targeting strategies, and campaign restructuring. By utilizing negative keywords, we were able to filter out irrelevant traffic and allocate the budget more effectively to high-converting terms, thereby enhancing the client's ROI.

2. Data-driven decision-making: We leveraged cutting-edge analytics tools to track real-time data and make intelligent decisions. This allowed us to make regular adjustments to bids, refine keyword selections, and run seasonal ad strategies, ensuring that the client was always at the forefront of their category.

Achievement:

The results were a dramatic improvement across the board:

- Total Sales: Increased from $153,116.75 to $329,944.50, more than doubling the client’s sales.

- Total Orders: Jumped from 1,397 to 3,392, reflecting a significant boost in customer acquisition.

- PPC Sales: Grew from $71,528.15 to $179,762.37, demonstrating the effectiveness of our campaign restructuring.

- ACoS: Reduced from 26.72% to 18.09%, indicating a much leaner and more cost-effective advertising strategy.

This success story highlights how strategic PPC optimization and a data-centric approach can unlock exponential growth for brands in competitive categories like Home & Kitchen.

Case Study 2

Case Study Name: Beauty and Personal Care: Revamping Pay-Per-Click Advertising to Increase Revenue and Decrease Spend.

Brand Overview:  

One of the most competitive categories on Amazon is Beauty and Personal Care. There are a lot of subcategories that make the competition tough, which leads to price wars and rising PPC costs. Our client, a company in this category, wanted to increase their PPC sales and lower their ACoS to make more money and be seen more. 

Challenge:  

The hardest part was figuring out how to increase PPC sales and product exposure.

- How to lower ACoS when there is a lot of competition and the cost of ads is going up. 

Actions:

We began with a comprehensive review of the client’s account and products, offering suggestions for improvement across all areas. Our approach included:

Product Optimization: We optimized all the listings to improve relevance and appeal.

Keyword Targeting: We focused on the highest-converting keywords in PPC campaigns, while continuously adding negative keywords to filter out non-converting traffic.

Ad Spend Management: We strategically increased the ad budget, ensuring it was allocated to the best-performing campaigns and keywords.

Benefits:

This approach not only boosted PPC sales and gradually lowered ACoS, but also improved the organic rankings of five of the client’s best-selling products.

Results:

By starting with thorough keyword research and product optimization, followed by effective PPC management, we got outstanding results:

- Total Sales: We have achieved the highest quarterly sales of $1,21,572.14 which is almost triple of last quarter and top among the client’s last three years on Amazon.

- PPC Sales: Over the quarter, total PPC sales reached $78,328.57 which is the highest in the client’s last three years on Amazon.

- ACoS Reduction: ACoS decreased from 69.37% to 30.46%.

- Spending Efficiency: We increased the advertising budget by 33% while delivering a substantial increase in PPC product sales.

This case demonstrates how a strategic and data-driven approach to PPC can significantly enhance performance in the competitive Beauty and Personal Care category.

5. Key Benefits of Hiring an Amazon Seller Central Consultant for FBA Management

1. Amazon's Ecosystem expertise

The first and foremost advantage of working with a consultant is the expert knowledge of the Amazon ecosystem. Indeed, Amazon Seller Central is a complex platform that will take a good while to understand to its full potential. A consultant knows exactly how your business can outrank competitors on Amazon, from metrics to the actual internal workings of Amazon's invisible algorithm!

2. Customized Strategy for your Business

A good consultant is also unique like every business so it provides a customized strategy suitable to your business needs. Whether it be optimizing listings of a product management of any advertising campaign, or even compliance issues, consultants will adjust their services as per your business model.

3. Better Inventory Management and Lower Costs

Inventory is one of the toughest factors to deal with in FBA; an Amazon seller consultant will explain your demand, how you can avoid a stockout, and manage your long-term storage fees. Since you have minimal costs and better inventory management, you also ensure that your product will be ready for selling purposes.

4. Optimized Advertising and Increased Sales

Amazon PPC advertising can become complicated, but it’s necessary to increase visibility and sales. A consultant will create, launch, and manage strategic, targeted ad campaigns that maximize ad spend results based on your specific goals and profitability.

5. Compliance and Risk Management  

Amazon has established strict guidelines, and non-compliance can result in penalties or account suspensions. A consultant can help you navigate these policies by monitoring your account health, ensuring you meet performance metrics, and proactively addressing any potential issues before they become serious.

6. Time-Saving and Reduced Stress  

One of the most significant advantages of hiring a consultant is the time you save. Rather than spending countless hours trying to grasp the intricacies of FBA, you can concentrate on what you do best: expanding your business. By entrusting FBA management to an expert, you alleviate stress and ensure everything operates smoothly.

6. Common Mistakes Sellers Make with FBA Management (And How a Consultant Fixes Them)

1. Overstocking or Understocking  

A frequent mistake businesses make is mismanaging their inventory. This can lead to either overstocking—resulting in hefty storage costs—or understocking, which can cause missed sales opportunities. A consultant can assist in developing precise demand forecasts, ensuring you consistently maintain the correct stock levels.  

2. Neglecting Account Health Metrics  

Many sellers overlook the importance of tracking their performance metrics, which can ultimately lead to account suspensions. Consultants actively monitor these metrics, tackling any problems as they come up to avoid penalties or account issues.  

3. Ineffective Listing Optimization  

If your product listings aren’t correctly optimized for Amazon’s search engine, you risk falling low in search rankings, leading to decreased sales. Consultants possess Amazon SEO expertise, optimizing your listings for maximum search visibility.  

7. How to Choose the Right Amazon Seller Central Consultants for Your Business

1. Evaluate Their Experience and Expertise  

Before hiring a consultant, ensure that they have significant experience managing FBA accounts and a solid grasp of the intricacies of Amazon Seller Central: request case studies or references to confirm their previous successes.  

2. Assess Their Communication Style  

Effective communication is essential for a fruitful partnership. Ensure the consultant offers regular updates, is easy to reach, and is open about their strategies.  

3. Understand Their Fee Structure  

Consultants charge on an hourly, monthly, or project basis. It's essential to clarify their fee structure to ensure it fits within your budget and meets your expectations.  

WEBSITE BLOG

[servicesamazon007]

Amazon Launch Strategies for Entrepreneurs

Amazon Launch Strategies for Entrepreneurs" provides essential tactics for successfully launching and scaling your e-commerce business on Amazon. Discover how to optimize your product listings, utilize Amazon SEO, and leverage advertising campaigns to drive sales. Gain insights from an experienced Amazon marketing consultant on best practices for managing inventory, maximizing customer reviews, and utilizing data analytics. This guide is designed to help entrepreneurs navigate the competitive Amazon marketplace and achieve sustainable growth.

[filmscruise]

i'm just watching 'the consultant' on amazon prime and i definitely didnt see the blowjob scene coming 😭😭😭 like christophhhh

[amazonconsultingexpertsuk]

Gain a comprehensive advantage on Amazon with a healthy partnership

In the realm of digital selling and buying, Amazon has created history by becoming the most profitable digital marketplace in the world. With more and more people joining the team, it becomes even more demanding to stand out. To etch your name amongst millions of brands requires years of expertise and the capacity to take risks. The journey is lengthy and time-consuming. With the right guidance and help, you will be able to reach the standard you wish to. Making an impact on Amazon can be even more challenging for a newbie. Only experts can solve this riddle – They will guide you in every step to push your pathways to success.

Amazon product listing optimization is the power of making ordinary information available to storytellers. It is the first way customers know your brand. Step into the vast land of the United Kingdom with preparedness and confidence. Don’t jitter yourself in your journey when you have an agency ready to meet all your requirements. Never leave any leaf unturned with well-designed images, bullet points, titles and descriptions. An engaging product description is not just an educative message but a source of massive revenue.

Dive into the array of product listing services –

Pump up the title – Unappleaing disclaimer is a complete no-no. Copywriters compose the most attractive titles that drive traffic and improve visibility.

Descriptions that craft a difference – It’s lengthy but not boring. FBA descriptions are crucial in educating customers about the aspects and functions of the product.

Bullet points – Strategically placed right below the title, It is monumental to tweak each word into weaves of connections.

Images that capture – One of the best ways to make a difference lies in designing vibrant yet informative lifestyle images that keep you in the eyes of the customers.

Amazon storefront design – With millions of companies selling their products on Amazon, the storefront has made it easier for customers to choose from a wide range of products seamlessly. Indeed of fetching items all over the place, they can skim through products. It is rightly called the face of the brand. You can share your experiences and the core of your brand at a dedicated pace. Though Amazon provides many predesigned layouts, the real deal is crafting elements and aligning them with your goals. A simple yet organised design tells much more about your product than any other component.

Forge wholesome bonds with your customers via storefront designs –

No returns are possible here! Boost your visibility and build trust in your customers through a well-crafted brand presentation. Don’t just make a store and leave it for it to bring sales on its own. Let an expert pave the way for you. Collaborate with an Amazon consultant who is a North star in this messy and complicated jungle.

source: https://amazonseoservices.com/gain-a-comprehensive-advantage-on-amazon-with-a-healthy-partnership/

[amazonseoservice]

Sell more, sell right with Amazon Seller consultants

Amazon is the best marketplace to sell your products in single or in bulk. At the heart, Amazon aims to offer customers high-quality products, timely shipping and full-fledged support. Users can daily search for products from a variety of categories to fulfil their basic needs and branded dreams. Instead of travelling 20 km away from home to purchase products with a few scrolls and clicks, you can buy products by sitting in the comfort of the four walls. Do you know why Amazon succeeded? Because it worked for the customers - With prime discounts and deals and a massive collection of different niches it has kept customers coming one by one to now it has 300 million active users. Work with Amazon consultants to offer specialized services to unlock convenient sales and discoverability. Since 1994, Amazon has been dedicated to refurbishing the world of technology and innovation.

Amazon product listing optimization services -

Product listing is the perfect blend of creativity and balance between texts and images. Want to catapult your spot on Amazon? Leveraging Amazon product listing optimization can result in higher traffic and sales. Do you know what are product listings? These are the FBA information uploaded on your product detail page. Titles, bullet points, descriptions and fine-tuned images are the four staples that compose every block that creates a well-designed description.

The product listing services revolve around the following key points –

Fetch the keyword - Experts add only impactful keywords that have the potential to convert dry and non-profitable sales into supercharged deals.

Zero competition here - Always know who you have to battle against for that prime position. Scanning each movement, understanding the wrong from right sure shorts you not only tackle them but beat each of them.

It is just not a title - The title is the first part of your product description. Although not indexed by Amazon it is surely scanned by the Google spiders. A brief, informative and easy-to-understand title can plummet your basic texts giving a new definition.

Bullet points not bland points - Targeted 5 to 8 dissected points directly impact the minds of customers. Within this short piece, they can grab all relevant information about the product.

Detailed descriptions - An additional lengthier version of the title and bullet points, the description holds valuable information that cannot be neglected.

Professional images - High-resolution, converting lifestyle photography and illustrations have a greater chance of earning maximum benefit.     Amazon Seller Account Services - The express engine of sales and visibility.

Start a new journey towards expanded possibilities with holistic Amazon seller account services. With the proper guidance and support from an Amazon consultant, you can gear up your Seller Central account to new heights. Are you still depending on fate to sail on the shores of the Amazon? When you have the best team of consultants equipped to show you the light of glory, you never have to walk the paths without fear and doubt.

source:https://amazonsellerconsultants.timeblog.net/57347160/sell-more-sell-right-with-amazon-seller-consultants