#All Video Searcher of all Search Engines

[tomreview]

 Stop Wasting Time on SEO. Start Getting Results. 

Are you ready to skyrocket your online visibility and attract potential customers like never before? The key to making your mark in the digital world is securing high rankings that ensure your product or service is easily discoverable by those in need. With most purchasing journeys commencing with an online search, it's imperative to grab the attention of these searchers by optimizing your online presence.

Unlocking the floodgates of traffic through Google hinges on achieving top-tier page rankings, and the choice of keywords plays a pivotal role in this pursuit. Selecting the right keywords can make all the difference, as some hold greater sway than others in guiding traffic to your virtual doorstep.

Say goodbye to painstaking keyword research and hello to "SerpSling," the game-changing product that promises to revolutionize your online traffic strategy. Dive into my review to uncover the remarkable features of this innovative solution and prepare to witness a surge in expected traffic like never before. It's time to take your online presence to new heights - keep reading to find out more

Introducing SerpSling - the game-changing 3-in-1 web-app designed to catapult you to the coveted first page of search engine results, ensuring long-term visibility for your content. By effortlessly uncovering and analyzing profit-generating keywords with precise "difficulty scoring," SerpSling not only equips you for top-notch rankings but also unveils your competitors’ ranking strategies, paving the way for an influx of free, targeted buyer-traffic from Google and YouTube at unprecedented speed.

This revolutionary app streamlines the entire process of discovering, targeting, and ranking for low-competition keywords into 4 simple steps:

1️⃣ Step 1: Swiftly pinpoint low-competition keywords applicable to Google and/or YouTube from a selection of three integrated keyword sources - custom keywords, "people also search for" keywords, and a powerful keyword suggestion engine.

2️⃣ Step 2: Let the app guide you through the exact requirements to secure rankings for the identified keywords from Step #1. Gain instant access to an accurate "difficulty score," search volume, average total backlinks, dofollow vs nofollow backlinks, number of referring pages, and more crucial data, empowering you to make informed decisions and grasp what it takes to dominate the rankings.

3️⃣ Step 3: Reverse engineer your competitors' SEO strategy in a single click! After Step #2, delve deeper into the analysis of top-ranking sites to gain unparalleled insight into their path to the pinnacle. Witness a comprehensive breakdown of their keywords, backlinks, anchor text, and more, providing you with an invaluable competitive edge.

4️⃣ Step 4: Launch your campaigns with unwavering confidence, armed with the most accurate data available for your target keywords. Once SerpSling has identified your keywords and furnished you with all the essential data, it's time to set your campaign in motion. Whether you opt to target your keywords with a niche site, a YouTube video, or both, rest assured that your journey to claiming page 1 rankings is well underway.

If you're hungry for MORE page 1 rankings and an avalanche of traffic, SerpSling is the app you simply can't afford to overlook

Prepare to be captivated by the illustrious track record of Joshua Zamora, a prominent vendor renowned for his exceptional products that truly shine in the marketplace.

As you delve into his sales history, you'll undoubtedly be astounded by the remarkable success he has achieved. From the chart-topping SyndTrio to the game-changing Zairp, and the innovative Sendiio, Stoodaio, Tube Charge, SociRobot, Big Content Search, Creaite, Tube Sniper Pro, and beyond, Joshua Zamora's portfolio boasts a lineup of hot-selling products that have left an indelible mark in the industry.

With the highly anticipated release of the updated SerpSling, brimming with a myriad of enhanced features, I am confident that it is poised to exceed your expectations and continue to deliver unparalleled satisfaction. Get ready to witness the next chapter in Joshua Zamora's legacy of groundbreaking products that raise the bar for digital innovation

Let's dive into the powerhouse of features that SerpSling has to offer:

✅ Effortlessly analyze any keyword of your choice and unlock its potential for targeting.

✅ Leverage SerpSling's capability to suggest additional high-traffic keywords that can drive substantial traffic to your site.

✅ Unearth "People Also Search For" keywords that have the potential to inundate your site with even more valuable traffic.

✅ Obtain precise difficulty scores for all your desired keywords, empowering you to make swift and informed decisions.

✅ Gain access to comprehensive ranking data for any URL, unraveling their entire strategy and paving the way for your competitive edge.

✅ Delve into the exact backlinks and anchor text utilized for any URL, including those of your competitors, to refine your own strategy.

✅ Discover high-converting affiliate offers effortlessly with the Affiliate Offer Finder, expanding your revenue opportunities.

✅ Instantly identify high-traffic, low-competition keywords that you can swiftly rank for, unlocking a surge of traffic from Google and YouTube at your command.

✅ Each keyword comes with its own "Difficulty Score," making it effortless to discern easy wins from more challenging targets.

✅ Tap into the goldmine of "People Also Search For" keywords, a treasure trove of low-hanging fruit for rapid rankings.

✅ Let SerpSling's built-in Keyword Suggestion Engine propose even more keywords to fuel your optimization efforts.

✅ Obtain a comprehensive data analysis for any keyword, including its ease of ranking, search volume, search trend, average backlinks required for ranking, and a comprehensive list of the top 10 organic and/or local rankings.

✅ Analyze any domain or URL to gain insights into their ranking keywords, backlinks, anchor text, and more, empowering you with invaluable competitive intelligence.

✅ Access everything you need to dominate the rankings and drive an influx of free traffic, all under a single, intuitive dashboard

[cindylouwho-2]

Etsy Second Quarter 2023 Earnings Report - Get Ready For More Pressure To Discount

Above - Slide 9 from Etsy's Second Quarter 2023 report. © Etsy

Etsy's second quarter 2023 results beat projections, but the outlook for the third quarter was weak, and that has led to a sharp drop off of the stock. No doubt investors were unimpressed that Etsy has no convincing plans to begin increasing sales and profits again. The call announced nothing truly new in that vein.

First, the resources for this post:

the press release

transcript of the conference call

slides from the conference call

video of the call (click on “Webcast” under "Latest Quarterly Results")

my summaries of the second quarter 2022, and the first quarter 2023 for comparison

The basic numbers (covering April to June 2023, compared to the same period in 2022):

Sales on Etsy were $2.6 billion, down 0.7% 

Total sales for all 4 marketplaces (Etsy, Reverb, Depop, Elo7) were $3.0 billion, down 0.6% 

Etsy’s revenue (including all 4 sites) was $628.9 million, up 7.5%

Seller service revenue was up a whopping 20.8% to $175.9 million, while marketplace revenue was up 3.1% to $453 million

Net Income was $61.9 million, down 15.3% (in part due to the impairment charge from the impending sale of Elo7)

Active buyers on Etsy alone stand at 90.6 million, an all-time high

Active sellers on Etsy alone are 6.3 million, the second large jump in a row compared to the previous quarter; numbers had been stagnant through the end of 2021 and all of 2022 [Note that “active” means one charge or transaction in the past 12 months; many “active” shops currently have nothing for sale.]

Sales where the buyer and/or the seller was not in the United States were 47%, up from 44% last year, but most Etsy buyers are still in the US

Sales on mobile are now at 68%, up from 66% last year [this includes both the buyer app and mobile browsers]

I'll cover the points of the biggest interest to sellers below, with my comments in square brackets.

Advertising (On and Off Site)

Etsy Ads (the onsite ones) again helped increase the services income. CFO Rachel Glaser mentioned that "XWalk, our real time retrieval engine" was now a part of the Ads algorithm. [It was previously introduced in search results, to help draw connections between multiple sets of data rapidly as someone is searching.] They are now able to show ads in more places, increasing site profit.

Offsite Ads (aka performance marketing) cost roughly the same in the quarter, due to testing which led to Etsy reducing money spent on some platforms.

From the press release: "We expanded performance marketing investments from 13 to 20 non-core countries, now including the Czech Republic, Greece, Hungary, Poland, Portugal, Romania, and Slovakia."

Etsy Search

CEO Josh Silverman feels Etsy has made progress in search relevancy (Slide 6). Therefore, the next step is to "better identify the quality of each listing, so that from this relevant result set, we bring the very best of Etsy to the top. Our data shows that high quality listings attract a higher value buyer than our average listings, attract more repeat and habitual buyers, and most importantly, they often convert over 2 times better than other listings." No actual definition of "high quality listings" is provided. [This may be a refinement of the listing quality score.]

Etsy is training its machine learning software on "...a best of Etsy library, which is curated by expert merchandisers based on the visual appeal, uniqueness, and apparent craftsmanship of an item." (Slide 7) The models are then expected to find the best items out of large search results, and return those for searchers. [I hope these aren't the same human curators who supposedly selected the "Etsy's Pick" listings, as my only Etsy's Pick listing is a commercial pendant on my hand-cut chain. Totally Etsy-legal, and even appealing and well-made, but hardly unique - there are hundreds or maybe even thousands of these pendants on Etsy right now. (In my defense, there were a lot fewer when I started selling them.) Only my chain falls close to the realm of unique, due to the clasp.]

Etsy is also working on "collapsing" similar items on the first few search pages into sets, and offering shoppers several different sets to choose from, "showing you just the very best of each of a set of very different items". [I believe I have seen a test like this, where several rows of slightly different search results are shown for some queries. It could also mean an expansion of the "more like this" link under individual listings on the search page.]

[It appears to be time to accept that Etsy is not interested in being a site for niche searches any more; management only cares about the large searches converting. I understand what the engineers were trying to do with training the systems by adding more items in and letting the customers signal which results were good, but small and niche searches have only gotten worse over the past 3-4 years, and they've now effectively told us we can't expect any more improvement in this area. Search effort is now going to winnowing down large searches, not improving very small ones.]

Upcoming Promotional Plans & Focus

As usual, Etsy is focussed on retaining existing buyers as well as adding new ones. Hitting an all-time high in active buyers this quarter shows some progress in this area.

Given that "[t]here's no question this is a very promotional environment," we should expect to see more features around sales and discounts, as shown in Slide 9 at the top of this post. Those 3 boxes are part of a scrolling banner at the top of the Etsy home page in the US right now. [If you have tried to run a sale lately, you have already noticed that the lowest percentage off sale is 25%. You can enter a custom amount, but 25% is the default if you don't click for more options.]

They are already testing "a new price discovery functionality utilizing buyer demand data to help sellers think about how to price their items and when or how they might best use promotions as part of their mix." An example is shown in the top right corner of Slide 11 - see below:

[If this works as badly as the old tool from years ago - the one that compared hammered sterling silver pendants to plastic ones - then it will be a waste of time. And don't forget the tool that tells us our shipping for large heavy items is overpriced because it is comparing the listing to the shipping rates of the smallest items in the same category. The list goes on... However, many sellers would appreciate knowing more about what similar items are actually selling for, and it is possible Etsy heard that request, so we shouldn't write this test off before we see it.]

The new wedding registry has been doing well, with 14% of sales coming from first-time buyers. Etsy is opening a baby registry in August, and more categories may follow.

Silverman said that the Purchase Protection Program (PPP) "...reduced the issue resolution time for cases by approximately 85%". [I guess when there are rarely humans involved in adjudicating cases, that does tend to save time.] The site will soon mention this in even more places, to increase buyer confidence and bring them back more often.

Also on the way: "Buyers will see some new AI assisted ways to find crafted quality gifts for the loved ones at great value with even more confidence that these gifts will arrive on time." Gifting will continue to be a promotional focus.

Payment Reserves

Following the recent media attention to payment reserves, one analyst asked what the policy was meant to do in terms of benefiting the marketplace, and how the company is addressing the complaints. Silverman fell back on the "sellers not able to fill a rush of sales" example [even though that hasn't been the main reason for most of the recent reserves], and mentioned the previous day's announcement that reserves would be changing.

Depop, Reverb, and the Exit of Elo7

Etsy is selling Elo7, and is apparently taking a loss on it.

Depop's sales and revenue grew this quarter (year over year); new ideas and developments are detailed on Slide 16.

Reverb is still doing better than the general musical instrument market; details on Slide 17.

Miscellaneous

sales were down this quarter due to the month of April; May and June were both up, as was July [so the third quarter is up so far, but they noted the company traditionally has lower sales in August and September]. Silverman stated that the economy is in a down cycle, but that cycles change.

sales are declining in United States zip codes where the average household income is below $100,000 a year, and are growing in the zips above $100K a year.

the increase in marketplace revenue was partially due to having more non-US transactions, which usually have higher payment processing fees charged.

"advances in ML capabilities have enabled our enforcement models to detect an increasing number of policy violations." Slide 10 states they've "...removed 29% more listings for violating our Handmade Policy in 1H 2023 vs. 2H 2022". It's not clear if this includes all the ones they removed in error and later had to reinstate. [It's not just handmade takedowns that were mostly wrong. They caught my 2 "drug paraphernalia" listings earlier this year, as well as many top selling item from big shops, for no reason. As I explained in my coverage of the annual transparency report, only 5% of items Etsy reviews for violations actually need to be removed from the site. Increasing takedowns is a bad thing when they are almost all wrong, and especially when real and easy-to-find violations - such as boxes of commercial potato chip packages and actual roach clips - remain up. This initiative continues to get an F.]

almost 20% of vintage shops are choosing to use the new "Make an Offer" option.

Why Etsy Needs To Do More To Impress Investors

If you watch or read these calls every quarter, or even just read my summaries, you will note that there was very little new here, and certainly not much new that one would expect to substantially increase sales across the site. I think the upper brass recognized that, as the "challenging" times were stressed repeatedly, and they are still occasionally comparing numbers to the pre-pandemic stats.

Yes, it is great that Etsy has basically retained all of its pandemic growth; many other platforms - such as Wayfair and eBay - did not. However, analysts seem to be over that now, and are looking to future growth. Etsy's response seems to be that any substantial increase in marketplace sales will have to wait until the current uncertain world economic cycle improves. While they talk about incremental increases in sales expected from some current projects, their own projections for the third quarter aren't reflecting that growth, given Etsy now has more active buyers and sellers than ever before.

Have they possibly lost too many successful shops due to overreaching with payment reserves? Are buyers expressing concerns on that topic? Now that many more sellers can opt out of Offsite Ads, is that dragging down the company's income at all? Are they truly out of new ideas? These are questions that the analysts and the media need to be asking.

Perhaps Etsy is planning on another release that will lift marketplace sales, but right now they are keeping it secret. The company probably can't afford to wait on this much longer, though, if it cares about the stock price.

[ohmyyiel]

Curious About SEO? Use These Great Ideas.

Search engine optimization (otherwise known as SEO) is a process that involves improving the order of a website in search engines. People want their company to come up early in a search result list, so that they will get more visitors, and hopefully more customers. Here are some tips to improve your SEO.

A great way to ensure your search engine optimization is simply to provide useful, informed and fun content which will appeal to your customers. This is often overlooked, but is important because search engines often change their algorithms, to ensure they're providing more relevant information to their users. If you ensure your information is of good quality, whatever changes search engines make you'll still come out top.

If you want searchers to find you, you need to be consistently providing them with content - high-quality substance rich in the keywords they are looking for. This sounds elementary, if you are not regularly providing content to your blog or site, and if it does not contain the keywords you want your audience to find, you simply won't get found in searches.

The future development strategy for all companies with a web site should include a strategy for search engine optimization, getting more traffic to their site. One key point is to be aware of the use of appropriate key words. Appropriate key words should be placed strategically throughout your site, the title tag and page header are generally the most important spots for keywords, be careful with your choices.

SEO is not a one-time thing, so you always need to work maintenance on your blog or website. Check constantly for broken links, images that won't load, and videos that have been removed from the host source and other broken paths on your pages. Search engines penalize sites that display broken links, so stay diligent here.

Learn how to promote using social media. Simply posting links to your company website is not advertising - it is spam. Providing content as a reason to visit your website is much more effective, and it also allows consumers to feel as though you are interested in their personal wants and needs.

A company that wants to do business on the web needs to use search engine optimization to increase their visibility and give credibility to their website. With the right information and advice, search engine optimization can be easy. Use the tips you have just read to optimize your website and increase your success.

Read more here How much is SEO per month UK?

[ogadaedwine]

YouTube Video Optimization: the Ultimate Guide

The Ultimate Guide to YouTube Video Optimization, and Building a Brand Through YouTube

YouTube is one of the most visited websites, reporting approximately 2 billion monthly users all over the world. The platform has become a vital part of the internet and has had a significant impact on the way that people consume and create content. It's been the most prevalent creators' hub ranging from entertaining to educational content. Most YouTube spend most of their time on the platform watching videos and news bulletins. For content creators and agencies, YouTube is not only a medium to build an audience, but also an income generation base.

Why is YouTube Important?

YouTube is significant for many people of different diversities, from creators to viewers and marketers. YouTube is important for several reasons. Content Creation and Distribution YouTube has given people the ability to create and share their ideas with the world. This has led to a constant increase in the amount of video content available online and has created opportunities for people to become pro-content creators, entertainers, and even celebrities in their own way. Education and Learning YouTube is an excellent source of information and education, with countless instructional videos, tutorials, and educational content. The ability to share information in the form of any language and style has made an accommodative platform even for people who can not express themselves in major languages. Marketing and Advertising The platform is crucial for individuals, businesses, and agencies looking for an opportunity to reach out to a large and diverse audience. Companies can use YouTube to promote their products, and services, build brand authority and can use the platform targeting features to reach specific demographics. YouTube has influencers and affiliate marketers with a range of subscribers and intuitive PPC marketing opportunities. Entertainment Are getting bored all the time? YouTube is a source of entertainment for billions of people worldwide. The platform's content creators produce a spectrum of topical videos from music, movies, comedies, video blogs, and many more. YouTube can also be a source of misinformation and violations if not fact-checked.

How to Optimize and Increase the Visibility of your YouTube Videos

There are several ways to optimize a YouTube video to increase its visibility and engagement rate: Keyword Research Use keywords in the video title, description, and tags to make it easier for people to find your video when searching for related content. Keyword research is a very important aspect of optimizing your YouTube videos for search engines. Before embarking on keyword research, you need to identify the target audience, which will help you to determine what video keywords they are searching for. Keyword tools like the Wordstream keyword tool can help you identify relevant and long-tail YouTube keywords. Use Google Trends to help you understand the popularity of keywords over time. When you search for a keyword on YouTube, you'll see a list of related searches at the bottom of the search bar. These related searches can give you an idea of what other keywords people are searching for that are related to your niche. Finally, analyze your competitors: Look at the keywords your competitors are ranking for in their videos. This will provide you with knowledge about how competitive that keyword is and competitiveness overtime. Video Content Creating high-quality, engaging video content that is relevant to your target audience and provides value should be of the utmost goal. The quality of the video will tell the search engine how expert and experienced you are, thus suggesting to the searcher. While creating videos, ensure that you find a better video editing tool with advanced features. Filmora by Wondershare is one the best free YouTube video editing software with intuitive templates to help you stand out strong. Ensure the quality of the video is outstanding and relevant to what the target audience is looking for. The background must be clear with plenty of light while creating the video. Video Title and Description Writing clear, concise, and compelling titles and descriptions that accurately reflect the content of your and include relevant keywords. Use catchy and SEO-friendly titles and video descriptions based on keywords or topics. With everything almost going in the AI direction, there are incredibly free and paid AI tools you can leverage to generate rich titles and descriptions. The structure of your titles relates to successfully your video will appear at the top of search results on YouTube and search engines. The ability to click videos on YouTube depends on how enticing your title appeals even when the content is gibberish. Use hyping words like "shocking", "the complete...", "how to..." and many more to increase the clickability of your YouTube videos. YouTube titles cannot go beyond 100 characters, but make it a bit lower than the maximum, at least 65 to 80. Video Thumbnail Creating eye-catching and visually appealing video thumbnails that grab the attention of viewers and encourage them to click on your videos. YouTube thumbnails are the first impression of what your video is about and decide whether to watch it or not. While designing your YouTube thumbnail, consider who your video is targeting. Creating interesting images with unique branding and descriptive texts and readable fonts. Create an optimized image that works across all devices with moderate dynamic use of colors to make it catchy. Create a thumbnail while keeping in mind the thumbnail policy that applies to sorts of images. Finally, Canva can help you create sizable, unique, and authentic YouTube thumbnails freely or affordable cost if you subscribe to the premium plans. Video Tags Adding relevant tags to your videos helps YouTube and viewers understand your content of your and discover it in search results. Tags are can help your audience find your content because they describe the context of the video. Tags are relevant when used explicitly and not overly. Too many tags on a single video or playlist are irrelevant for viewers looking for the content. Your playlist tags should not go beyond 60 hashtags, lest your content get ignored by the search engines or removal of the video from the uploads. Getting the right and SEO-optimized might be a daunting task when starting. Without overthinking about the right tags to use, you can use YouTube tag generators like TubeRanker, RapidTags, YTubeTool, and many more. Video Duration When you are new, you'd probably ask yourself what the best video length for new channels is. Or how long should a YouTube video be? There is no ideal length for a YouTube. video, however, it depends on one context of your content. Some experienced users suggest that your video should be between 2 to 15 minutes in duration. Videos like, "how to develop a website or an app" will take longer time, even hours compared to "how to create a Facebook page." There is a set upload video length for both non-verified and verified accounts. Non-verified have a maximum of up to 15 minutes length o while verified accounts have a maximum of 12 hours. However, optimize the length of your video for engagement, making sure it is not too long or too short. Video Transcription and Captions Adding a transcript of your video and closed captions, which makes it easier for people to understand your video and can improve its accessibility. Use closed captions or subtitles to make your video accessible to a wider audience, including those who are hearing impaired or non-native speakers. Transcribing your YouTube videos increases the chances of getting a positive impact from viewers who enjoy your content. Users may choose to read the transcripts alongside the video for an in-depth understanding of the message. Uploading your playlists with transcripts can increase your chances of ranking higher on search engines faster. Captioning also makes it easy for multi-language translation which can benefit a wide range of people around the world. The enacted anti-discrimination laws that protect the rights of individuals with disabilities require equal access to the same information as the rest of the people. YouTube has an inbuilt transcription feature that can help you do the task. However, the automatic captioning is not flawless, and don't depend on it. The best way to transcribe your Youube videos is to do it manually or uses third-party services like otter.ai and verbit.ai. Social Media Promotion Promote your video on social media and other platforms to increase its visibility and drive more traffic. Promoting your social media account on other social media platforms is what is referred to as, cross-promoting. Building followers takes time and patience, but with the need to get noticed, you have to share your content with a wider audience. If you are having great fans on Facebook, Instagram, Twitter, Pinterest, and other socials, then you need to share YouTube videos broadly. The share button on YouTube allows creators and viewers to share videos on various social media platforms, but at the time, you copy the link and manually share it. You can also embed YouTube videos ok your website if you have one, which will redirect your visitors to the channel. Influencer Collaboration Collaborate with other YouTubers or influencers in your niche to reach a larger audience and increase your visibility. Influencer collaboration is instrumental for YouTubers who are just starting out. This type of collaborative content creation strengthens the foundation of newbies and exposes them to the actual space of content development and intriguing content. It is like B2B marketing where brands thrives at the expense of benefiting one another and building a mutual and authoritative brand perspective. Developing your Channel through this method requires that you have one select one running the same niche as yours, and at least have a good number viewership. It can also help in elaborating the topic and in-depth understanding of the subject matter. YouTube Video Call-To-Action Create a video and end the video with a call-to-action, encouraging viewers to watch the next video or subscribe to your channel. A CTA is an interactive element that appears and asks viewers to perform specific actions that are most essential to the channel owner. CTAs can boost video engagement rates when implemented by those watching the videos. It can be in a form of animation or spoken remarks encouraging viewers to subscribe, like, share, and hit the notification button. A CTA can also recommend users visit your website and other social media platforms. A call-to-action is important because it can help you get more video views, subscribers, likes, and comments. It also increases the watch time and high ranks in YouTube's search. YouTube's search algorithm recommends your videos to their viewers faster when it has the highest watch time, comments rates, likes, and subscribers. This reflects the strength of your channel and videos on a particular topic. Encouraging your audience to hit the notification button will make a good number of them return when you post a new video, and this can help you to build a permanent audience. YouTube Video Analytics Use YouTube analytics to track the performance of your video and make adjustments as needed to improve engagement and increase your chances of getting recommended by the search algorithm. The analytics helps creators understand the demographics, behaviors, and responses towards the video. When the is pathetic and doesn't contribute well to the needs of the people, you may receive more dislikes and negative comments. Demographics let you know the regions, age range, and gender mostly interested in your content. Authoritative content is poised to get more shares, likes, subscriptions, and positive comments when it adds to the values of the people. The analytics tool also tracks the divides used, returning viewers, and the average time they spend on your videos. YouTube Community Guidelines Keep in mind YouTube's community guidelines and make sure your video is in line with them to avoid getting flagged or removed. YouTube is a community of billions of people around the world, and the guidelines are there to make it friendly and accessible to all. Not to mention all, YouTube's policies apply to thumbnails, links, comments, and private content. The platform does not allow spam and deceptive practices, misinformation, harmful content, and sensitive ones. Keep in mind that YouTube doesn't allow the selling or promotion of regulated products like firearms, counterfeit documents organs, and endangered species. Many creators have fallen short of these guidelines and have had their channels suspended, content flagged, or complete deletion. This is something that you have to consider when getting started if you want to go far.

How Optimized YouTube Videos increase Brands' Productivity

Optimized YouTube videos can increase a brand's productivity by: Increasing brand awareness: With the use of keywords and promotional videos on social media, brands can reach a larger audience and increase their visibility, which can lead to more people becoming aware of their products or services. YouTube is the most efficient way to improve brand visibility because the presentation is normally both instructional and experimental at the same time. Many people are looking for what they can see and the methods involved in its making. For a brand to stand out clearly, it has to deploy tactics that will draw the attention and interest of viewers. Having catchy titles, descriptions, tags, and appropriate thumbnails should be the utmost focus for brands that wish to enhance their popularity. Creating a video with incomplete illustrations, poorly edited audio, and fumbling clearly exposes the gullibility of the content creator. Driving website traffic: One of the rules of successful blogging is to spend over 80% of your efforts promoting it, and there are several ways to do this. Social media marketing is the most proven and prevalent method most website owners can use to drive traffic, and here, YouTube is among the social media giants. YouTube is the second-most popular website in the world, with over 2 billion monthly active users. This makes it feasible to reach many people in a span of a few months to build your popularity. Businesses that do video marketing generate more traffic and revenue and build brand awareness compared to those that rely on text only. Driving traffic to your website works better by including a call-to-action throughout your videos. A CTA must be one that gives your viewers the next step to perform an action. For example, "Click the link to my website and sign up for more courses, buy the product, or find more information." By including a link to the brand's website in the video's description, brands can drive more traffic to their site, which can lead to more sales or conversions. Building trust and credibility The most important factors that most businesses and individuals seek are credibility and trust in a brand. YouTube is a hub for millions of product reviews in all languages and regions. Brand reputations evolve around actionable factors, primarily done by the brand itself. As a customer, I'd want to know the basics of customer service, price, the proactiveness of the customer response team, and the effectiveness of a particular product or service. A brand that produces high-quality videos in an explanatory manner gains recognition faster as compared to those who just dump their videos on the platform. Content creators should be able to respond to queries and clarification in the comment section to prove their customer productivity stance. A good product and service will purportedly make users give a detailed review of your product that would more beneficial. By creating high-quality, informative videos, brands can establish themselves as experts in their field and build trust and credibility with their audience. Enhancing customer engagement Engagement improves with the informativeness of the videos you create. Very helpful and contextualized videos will gain more shares, likes, comments, and subscriptions. Again, viewers tend to return to content sources to look for new ones due to the trust they have in you. Poorly edited and presented work takes to be recognized, and therefore ranking on the search becomes a menace too. Brands that create engaging and interactive videos, can encourage and increase the audience's interactability with their content, which can lead to increased engagement and a stronger connection with their customers. Improving lead generation Lead generation begins with the nature of the content itself. CTA still plays a vital role in improving the lead generation for your brands. Use YouTube cards that allow you to share clickable links at the end of your video. YouTube cards play a critical role in enhancing audience retention before the end of your video. The links must be blog content-related and valuable to the audience, which directs them to a certain landing page. However, YouTube lets you add up to 5 cards only per video. By including a call-to-action in the video, brands can encourage viewers to take a specific action, such as signing up for a newsletter or visiting their website, which can lead to more leads and sales. Cost-effective marketing Creating and uploading videos on YouTube is relatively low-cost and can reach a large audience, which can make it a more cost-effective marketing strategy than traditional forms of advertising. Advertising and targeting audiences with your ads has never been easy because you need to spend more to reach out to a larger audience. Though YouTube takes time, consistency, and patience to rank and get noticed, you do not need to have a monthly or annual ad budget. Read the full article

[kollegewinterscheidt]

This day in search marketing history: February 10

Google refreshes Page Layout Algorithm

In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm.

The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

This was the third confirmed update to the algorithm, which launched Jan. 19, 2012 and was updated Oct. 9, 2012.

Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads.

Also on this day

YouTube reveals 2022 roadmap for shopping features, Shorts and more

2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app.

Google officially displays years in business in local pack

2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation.

In-SERP lead forms convert Google Ads users without a click-through

2021: Google Ads announced its updated lead form extension, which pops up a form directly from a click on an ad in search, Video, and Discovery. 

Google Search Console adds review snippets performance, enhancement and testing reports

2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool.

How to use Google’s new price competitiveness report in Merchant Center

2020: You could see how your product pricing compared to your Google Shopping competitors.

Facebook buys AR startup building a 1:1 digital map of the physical world

2020: The acquisition appeared to be about augmented reality, but Scape Technologies’ capabilities went way beyond AR.

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage

2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google

2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark.

Here’s how Google’s own ads impact bids & pricing in AdWords auctions

2017: Google took steps to minimize the impact of its ads on CPCs, but advertisers paid as if Google didn’t win its ad positions, not as if Google didn’t bid at all.

Google Data Studio beefs up AdWords MCC integration

2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Florida court: Google permitted to delist sites regarded as spam under First Amendment

2017: Google was sued under various federal and Florida state statutes, basically for unfair competition.

Search in Pics: Google vintage office, embedded wall offices & hamburger bean bag

2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries

2016: Links would no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.

Google Introduces Rich Medical Content Into Knowledge Graph

2015: Users would soon see deeper health information for more than 400 conditions.

Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads

2015: With a few exceptions, the top jewelry advertisers on Google relied heavily on product listing ads (PLAs) in the weeks ahead of Valentine’s Day.

After Nine Years, Google’s Udi Manber Moves On

2015: Manber was VP of Engineering at YouTube. Previously, he had been in charge of search products at Google.

Bing Ads Auction Insights Now Available Globally

2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network.

Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments

2014: Cutts answers the question: “Should I correct the grammar of comments on my blog?”

A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

2014: Visa appeared to be the only major Olympic sponsor to have made Tumblr its Olympic content hub.

Microsoft Testing “Bing Saves” Search Bookmarking Feature

2014: It was a way to click and bookmark a search result for later retrieval from a personal Microsoft account.

Bing Beats Google With Bitcoin Conversion Tool

2014: Bing announced that people can search for the current rates, such as [one dollar in bitcoin].

How One SEO Consultant’s Near Death Experience United The SEO Community

2014: Dana Lookadoo wrote: “Whatever the future holds, I’m ready for it, but I know without a doubt that I won’t be alone!”

Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry

2012: Google added placement exclusion lists and list suggestions.

Google Moves Away From Large Navigation Drop Down Menu

2012: Most of the main search options were back at the top, placing the less “important”’” search options in a more menu.

Now, Mitt Romney Has A Santorum-Like Bing & Google Problem

2012: The “Spreading Romney” site appeared in the top results on Google and Bing in a search for [romney].

Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s

2012: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Operators In Instant, Profiles In Navigation & AdWords URL On Description Line

2011: At least three new changes to search results Google had implemented or was testing.

Live Blogging Google’s ThinkMobile Event

2011: Google had seen a 400% increase in mobile searches over the past year.

How Much Will Google Pay for Twitter?

2011: Nothing nearly as close to what Elon paid for it…

Bing Results Get Localized & Personalized

2011: Bing started delivering personalized listings depending on a searcher’s location or past search history, just like Google had already been doing for several years.

Foursquare Sets Super Record During Big Game

2011: It saw 200,000 check-ins.

Mapquest Introduces Transit, Walking Directions

2011: Playing catch-up to Google and Bing.

Google Buzz: The Good, Bad, & Ugly Reactions

2010: “Google Buzz was announced to widespread derision.” (Accurate.)

Policy Change: Advertise Pharmaceuticals On Google AdWords

2010: Only VIPPS and CIPA certified pharmacies would be allowed to advertise and pharmacies could only target ads within their country.

Google May Be Sued By Russia’s Quintura Over Wonder Wheel

2010: Quintura held 8 patents on the technology.

They’re Back: AP Stories Reappear In Google

2010: Thus ending a nearly seven-week absence.

Google To Develop Superfast “Experimental Fiber Network”

2010: Google? Fiber? Ah, Google FIber!

ComScore Releases January Search Numbers (Bing Gains) & Year In Review

2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.

Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

2010: Better in general. But there was less integration between the commercials and the web.

Google Launches AdSense For Mobile Search

2009: It gave carriers and publishers a quick way to embed a Google search box on their mobile sites.

Yahoo Tries To Be Google With Holiday Search Ad Bar For Valentine’s Day

2009: If you conduct a search at Yahoo on [valentine’s day] or other related search terms, you would see a horizontal search bar with hearts for the special day.

Google Wants To Save You Money On Electricity

2009: Google was testing software that would help people better manage their home electricity use and reduce energy loss and inefficiency.

Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability

2009: Enhanced Search Assist that incorporated the user’s recent search history was added.

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

< February 9 | Search Marketing History | February 11 >

Add Search Engine Land to your Google News feed.    

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About the author

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Read more here https://www.hotfrog.hk/company/1421248156897280

[digitalmrketingin]

Online methods used to build brand awareness

Digital marketing strategies may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.

Building brand awareness may involve such methods/tools as:

Search engine optimization (SEO)

Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.[45]

The importance of SEO to increase brand awareness is said to correlate with the growing influence of search results and search features like featured snippets, knowledge panels, and local SEO on customer behavior.[46]

Search engine marketing (SEM)

SEM, also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites. Search ads have been shown to have a positive impact on brand recognition, awareness and conversions.[47]

33% of searchers who click on paid ads do so because they directly respond to their particular search query.[48]

Social media marketing

Social media marketing has the characteristics of being in the marketing state and interacting with consumers all the time, emphasizing content and interaction skills. The marketing process needs to be monitored, analyzed, summarized and managed in real-time, and the marketing target needs to be adjusted according to the real-time feedback from the market and consumers.[49] 70% of marketers list increasing brand awareness as their number one goal for marketing on social media platforms. Facebook, Instagram, Twitter, and YouTube are listed as the top platforms currently used by social media marketing teams.[50] As of 2021, LinkedIn has been added as one of the most-used social media platforms by business leaders for its professional networking capabilities.[51]

Content marketing

56% of marketers believe personalized content – brand-centered blogs, articles, social updates, videos, landing pages – improves brand recall and engagement.[52]

[swatikaju]

15 Most Common SEO Mistakes to Avoid in 2024

As the digital landscape evolves, so do the rules of SEO. Avoiding common SEO mistakes is key to ensuring your website ranks well and attracts the right audience. For businesses, working with professional SEO companies in Nashik can make all the difference in navigating these changes and crafting a solid strategy. Here, we’ll cover the 15 most common SEO mistakes to avoid in 2024 to keep your website’s performance strong.

1. Ignoring Mobile Optimization

With mobile traffic surpassing desktop, not optimizing for mobile can drastically hurt your ranking. Google prioritizes mobile-first indexing, meaning if your site isn’t mobile-friendly, it’s likely to rank lower.

2. Neglecting Keyword Research

Using the wrong keywords, or ignoring keyword research altogether, can mean your site misses the target audience. Work with an experienced SEO team, like nashik.osumare.com, to ensure your keywords are both relevant and effective.

3. Keyword Stuffing

Overloading your content with keywords makes it hard to read and appears unnatural. Google penalizes this behavior, so focus on quality over quantity when it comes to keyword integration.

4. Not Optimizing Meta Descriptions and Title Tags

Meta descriptions and title tags play a crucial role in click-through rates. Poorly written or missing meta descriptions can cause searchers to skip over your site, resulting in lower traffic and rankings.

5. Ignoring Local SEO

For businesses serving specific areas, like those in Nashik, ignoring local SEO is a major mistake. Local keywords and a Google My Business profile help you rank higher in local searches, making it easier for nearby customers to find you.

6. Skipping Content Updates

Old, outdated content can hurt your ranking. Regularly update your content with fresh information, images, and optimized keywords to stay relevant.

7. Overlooking Internal Linking

Internal links help search engines understand your site’s structure and improve navigation for users. Without an effective internal linking strategy, you might miss opportunities to guide visitors to relevant pages.

8. Ignoring User Experience (UX)

A positive user experience keeps visitors on your site longer. If your website is difficult to navigate or loads slowly, users are likely to leave, signaling to Google that your site may not be relevant or valuable.

9. Forgetting About Image Optimization

Large, unoptimized images slow down your site, which can lead to lower rankings. Use compressed images, add alt tags, and include relevant keywords to optimize images effectively.

10. Not Using Analytics

Without tracking your SEO efforts, you won’t know what’s working and what isn’t. Analytics tools like Google Analytics provide valuable insights into how users interact with your site and can guide your strategy moving forward.

11. Publishing Thin Content

Content that lacks depth or fails to address user intent won’t rank well. Instead, focus on creating comprehensive, valuable content that meets the needs of your audience.

12. Failing to Prioritize Quality Backlinks

Building backlinks from reputable sites is a powerful way to boost your SEO. However, low-quality or irrelevant backlinks can harm your rankings. SEO companies in Nashik can help you develop a strategy to build quality links.

13. Using Outdated SEO Practices

Techniques like keyword stuffing, hidden text, and link farms no longer work and may even lead to penalties. Ensure your strategy aligns with the latest SEO best practices.

14. Overlooking Voice Search Optimization

With the rise of voice-activated devices, optimizing for voice search is more important than ever. Focus on conversational, long-tail keywords to capture voice search traffic.

15. Ignoring SEO for Visual Content

Videos and infographics are valuable assets, but if they aren’t optimized, they won’t contribute much to your SEO efforts. Add relevant titles, descriptions, and tags to visual content to help it rank on search engines.

Final Thoughts

Avoiding these common SEO mistakes will help you maintain a strong online presence and improve your search engine rankings. For businesses aiming for optimal results, partnering with SEO companies in Nashik can provide the expertise needed to navigate the complex world of SEO.

By following these tips and regularly reviewing your SEO practices, you’ll be well-prepared to stay ahead in 2024. For more insights and SEO services, visit nashik.osumare.com.

[ai-seo-services]

Mastering E-commerce Success Through Effective SEO Techniques

E-commerce SEO (also referred to as online shopping SEO) is one of the most important search engine optimisation strategies to improve your e-commerce shop’s visibility in the search engine results pages (SERPs).

It’s also one of the most effective tactics for increasing your search engine rankings, driving quality traffic, generating leads and sales, and bolstering the success of your e-commerce company. In this extensive guide, we will look at the different aspects of E-commerce SEO, describing all the best practices and tactics you should follow to improve your e-commerce shop’s visibility in search engine results pages.

Understanding E-commerce SEO

What is E-commerce SEO?

E-commerce SEO is the process of making your store more visible within the search engine results pages. For example, if a user is searching for products that you sell on your platform, you would want to be found as you can then generate more traffic on your website.

Unlike regular SEO, E-commerce SEO is meant for websites of online stores. Thus, E-commerce SEO aims to make an online store as optimally designed, content-rich and user-friendly as possible, so that it can rank well on search engines such as Google and Bing when a searcher performs a query.

Why is E-commerce SEO Important?

The digital marketplace is highly competitive. Thousands of e-commerce websites are setting up shop, each attempting to gain a slither of marketing space. Simply put, the more people who can find your website, the more traffic you will have, and the more purchases will follow.

This is why having a killer E-commerce SEO is crucial. E-commerce SEO is important as it helps drive more buyers to your website. SEO can boost your online presence and create a whole community around your brand. E-commerce SEO can improve your digital sales, which in turn increases customers.

Key Strategies for E-commerce SEO

Keyword Optimization

Using the right keywords is the basics of E-Commerce SEO. Do keyword research with keywords that are relevant to your collected products and industry. Use Google Keyword Planner and SEMrush etc, to find keywords with high search volume and low competition score, put them in your product titles, descriptions, meta tags and URLs to improve your pages’ ranking.

Optimizing Website Structure

Structure your e-commerce site in such a way that it makes it easy for customers to shop. This requires a logical hierarchy which makes it easier to find things and ultimately, enhances user experience and SEO. For example, your e-commerce site should be easy to browse and navigate, with clean layouts and functionalities, plus basically having everything properly categorised so that it is easy to find things that customers are looking for.

Simplifying Navigation

This enables them to create simpler routes through the store, as well as making it easier for bots to index the site. The organisation of your site through a clean menu structure and effective internal crosslinking can have a positive impact on the discoverability and indexability of your pages.

Content Creation for E-commerce

SEO-friendly, quality content is key. So you should do more than just write product descriptions. Blog posts, buying guides and articles can cover relevant keyword phrases and customer pain points for your products. This will help you to rank for many different searches while establishing your brand as an authority in your niche.

Leveraging Multimedia Content

Use images, videos and infographics to create richer content. Add images and videos to your post, including a featured image at the top, in which you’ll use the same search phrase in the file name, the image’s alt text, and the caption beneath the image.

Building Quality Backlinks

Backlinks are one of the main elements in your on-page SEO strategy. If other sites link back to your content, it tells search engines that the linked-to content is of quality. Which it should be if the reputable sites in your niche have linked to it. Think of acquiring backlinks for your site as a good measure of your authority and relevant rankings.

Technical Optimizations

Technical SEO refers to optimising certain technical aspects of a site to help search engines crawl and index your site structure better, ultimately helping to boost your site’s rankings. This includes site speed optimisation, ensuring mobile optimisation, SSL security, and an XML sitemap.

Monitoring and Analysis

Regular Monitoring

Even if you implement great e-commerce SEO, it won’t simply ‘set and forget’. You must check back on your SEO again and again, making tweaks and changes along the way. Keep track of your website through a tool like Google Analytics and Google Search Console, so you know who visits your website, when they come, and how they get there.

SEO Performance Metrics

You should keep watch over indicators of success, such as click-through rates (CTR), bounce rates and conversion rates. These are good for assessing the performance of your actions and tweaking accordingly.

Staying Ahead of the Competition

Therefore, running a successful business, especially in the highly dynamic area of e-commerce is all about staying up to date with the latest trends, updates, and tricks. A great way to achieve this is by regularly reading well-informed SEO blogs and taking part in forums. Also, advanced SEO techniques such as optimising your website for voice search with the help of artificial intelligence in SEO can give you a leg up on the competition.

Conclusion

All your E-commerce SEO strategies would come to a screeching halt without sound technical optimisation of your online store. Your homepage, category pages, product pages, blogs, and your whole site as a whole are the pillars on which your virtual store survives. When each of these is implemented and optimised the way Google suggests, your online store can dominate for your specific chosen keywords.

A successful E-commerce SEO strategy would have a mix of great product information, quality backlinks, consistent and helpful information flow, and great tools like video and infographic content. When all of these factors are actively plugged into your technical SEO correctly, they can push your online store to the top of specific Google SERPs.

So, use social media to your advantage, create high-quality content that provides value, develop a reliable resource in your industry, and get quality backlinks that add credibility to your products or services. SEO is not just a one-time boost, but an ever-evolving process that continuously changes with new trends and tweaks to the Google algorithm. Many frustrated industries are now giving up on optical ratings and just simply agreeing to the nightmare that is being slave to monster companies. Some have even resorted to blackhat methods to get ahead of their competition to simply stay afloat.

However, my advice to all E-commerce merchants would be this: just do it right from the start, and stick with it. Do some research on who your customers are and why they buy from you. Create great content that helps solve their problems, and enhance their appreciation of you and your product.

[manasitsolution]

Manas IT Solution : Digital marketing company in jaipur

You must execute complete keyword analysis if you want your website to rank and get visitors from organic sources. How are you able to accomplish that? We are the Best Digital Marketing Company in Jaipur

We put together a complete SEO keyword research guide with the assistance of our specialists;  when you finish, you’ll know all you need to improve the performance of any website, regardless of the subject matter.

On-page SEO: What is it?

Web page improvement, sometimes referred to as on-page SEO or on-site SEO, is the technique of improving a website’s search engine rankings and boosting organic traffic.

On-page SEO depends on additionally generating high-quality, relevant content but also optimizing your headlines, HTML tags (title, meta, and header), and images. It also includes knowing that your website communicates an excellent level of power, trustworthiness, and expertise.

How is on-page SEO important?

Because it allows search engines to read your website and its content and decide whether it is relevant to a searcher’s query, on-page SEO is important.

Success factors in both search engines and content

The first thing you must think about when considering SEO is content. Your viewers may be engaged, updated accepted, and satisfied with high-quality content. Another essential component of search engine access is generating authentic, valuable content. That’s why the content “elements” appear first in the Periodic Table of SEO Factors, with the quality of the content being the first element.

Creating excellent content for your audience, whether it be from blog posts, product pages, testimonials, videos, or anything else, provides a strong basis for all other SEO ideas.

1. Post excellent content 2. Update regularly 3. Always make use of multimedia 4. make it easy to read.

Optimizing for Mobile: Finding Comfortable to the Small Screen

The process of making changes to an already-existing desktop website so that it appears and performs appropriately on mobile devices is known as mobile optimization. The process usually involves creating a responsive design, so that the website’s content and layout can be modified based on the size of the screen being viewed.

Technical Search Engine Optimization

The process of enhancing a website’s backend components and architecture to improve search engine availability and performance is known as technical SEO.

Web developers and technical SEO experts sometimes need to work together to address such SEO campaigns, especially for larger sites. For this, Best Digital Marketing Company in Jaipur is ready for you to grow your business.

Technical SEO focuses on topics such as internal linking, site architecture, security, and page load speed to remove anything that could prevent search engines from correctly scanning, indexing, and rendering a website.

The process of creating one-way links, or “backlinks,” to a website in a strategy to boost its Google visibility is called link building. Providing helpful services, email outreach, media relations, content marketing, and broken link building are some common link-building techniques.

1. high-quality backlinks 2. internal connection 3. Make important that is worthy to generate backlinks.

Local SEO

The process of making a company more visible in results for local searches is known as local SEO. Selecting relevant local keywords, boosting a business’s Google Business Profile, and important tasks. For businesses looking to increase localized traffic, leads, and brand awareness, it is an important process.

Monitor and Adapt

SEO monitoring is equivalent to keeping a close eye on the functionality of your website. It involves tracking and evaluating major metrics and indicators regularly that influence the traffic and search engine rankings of your website. Your advertising goals can be met by tracking key indicators like visibility, rankings, organic traffic, bounce rate, and click-through rate. This allows you to make data-driven decisions and optimizations. Regular SEO monitoring helps you remain ahead of the competition and make the necessary changes to maintain your website operating at its best.

Conclusion

You can increase your website’s search engine rank, increase organic traffic and achieve SEO in the long run by focusing on the following strategies. For this, the Best Digital marketing company in jaipur is with you.

[janvigrover]

Emerging Trends In Digital Marketing In India

Emerging Trends You Should Know As a Marketer-

1)LONG FORM CONTENT

Long-form content is a powerful tool to build trust, engage audiences, and get quality leads, marketers using it to provide in-depth information about topics related to their products or services.

A long-form content is over 700 words, also it should start at 1,200 or even 1,500 words to truly be long-form. Long content can boost your site’s search ranking plus longer form content tend to get more backlinks and thus enhancing your SEO. 

2)USER GENERATED CONTENT

 People like to participate in the activities related to their interest, favourite product or services. User generated content tackle this excitement of the customer and lead to create something of their own with the concerned product and share it to the others.

UGC is considered a good strategy for couple of reasons like-

- UGC post enjoy a 4 times higher click rate as compared to other

-It reduces the time, efforts  and resources required to start or run a campaign. 

-Secondly UGC campaigns gather a pool of high quality information and promotional materials and all will submit to the customer at no cost to the organization.

-UCG receives more engagement rates when compared to normal post so as result trust.

3)LIVE STREAMING

Live Streaming is that when the streamed video is sent over the internet in real time without being recorded. Today, TV broadcasts, video game streams, and social media video can all be live-streamed. The term live streaming usually refers to broadcast live streams one to many connections that go out to multiple users at once.

Live stream videos allow brands to create content marketed towards a vast audience - all in real-time. And audience also join for live stream.

What is Live Streaming Marketing? Live Streaming refers to the strategy of live broadcasting to others through social media platforms. It is now considered a common tool in making a virtual shopping experience for online customers. In this they simply the streaming is done by the influencers and video content producers to directly speak to their audience.

4)SEARCH ENGINE OPTIMIZATION(SEO)

Search engine optimization (SEO) is a collection of techniques that help a website rank higher in search engine results and receive more traffic. SEO is an important part of a digital marketing strategy. Search engines help people find what they’re looking for online.

As a digital marketer one should know how to get your brand, website or company found by searchers is a essential skill and understanding  how SEO is evolving will keep you at the top of your game.

Three pillars of Search Engine Optimization

-Technical Optimization

Technical Optimization is the process of completing  the necessities  on your site that are designed to improve SEO but are not related to your content. Like for example submitting your Sitemap to Google is a crucial part in Technical Optimization.

-On-Page Optimization

On-Page Optimization is the process of ensuring  the  content on your site is relevant and provides a great user experience.It includes targeting the right keywords in your content and make 

-Off-Page Optimization

Off-Page Optimization is the process of enhancing your site’s search engine rankings through activities outside of the site. 

5)INFLUENCER MARKETING 

Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. People often follow individuals they trust on social media, so if they see someone they follow advertising your business, there's a sense of trust factor to boost your conversion rate.

Here are a few other advantages to consider;

a)COST EFFECTIVE-Another major benefit of using influencer marketing is that it's cost-effective. If you decide to use it, you may generate a significant return on your investment as long as you partner with the right people which have a great influence on social media and who are capable of making networking for your brand.

b)BOOST BRAND AWARENESS-When you partner with influencers, you immediately get your products and services in front of hundreds of thousands of people which immediately boost your sales or services.

c)ESTABLISH TRUST-One of the reasons many businesses have a hard time with their products and services is that they can't establish credibility and a sense of trust with their audience and customers.

6)VOICE SEARCH OPTIMIZATION

Voice search optimization is the process of improving your online presence so you appear for voice search queries for your audience. The primary goal is to get selected by or read aloud by voice assistants when users perform a voice search. Those digital assistants include Google Assistant, Apple’s Siri and Amazon’s Alexa.

Optimizing for voice search helps you reach more people than optimizing for text-based searches alone. Many people use them for routine tasks like setting alarms or playing music. But people also use digital assistants to find information like for searching hotels, tourist places, cafes near me etc.

For more information relating to Digital Marketing or Digital Marketing Trends visit Digital Motion

[techtired]

New Approaches to Local SEO: What's Changing in 2024?

Local SEO refers to optimizing online properties, like website pages and profiles, to surface prominently when searchers on platforms like Google look for products or services coupled with geographic intent like "plumbers in Portland" or "pocket wifi rental Osaka." Ranking well for such location-enhanced queries has grown tremendously crucial over recent years. Consider that over half of all Google searches now originate from mobile devices. And with smartphones being on-the-go companions, many underlying searches have immediate location-based needs for things like navigational wayfinding, recommendations for nearby attractions, or reviews of area businesses. Emerging Trends in Local SEO Several key trends set to influence local search rankings in 2024 significantly include: Enhanced Search Algorithms After significant updates targeting local results relevance last year, Google has confirmed that core search algorithms and dedicated local finders will keep evolving to filter out spam and spotlight legitimate utility signals instead. This means focusing on engagement quality and transparency across digital platforms for businesses. Customizable local SEO packages designed by reputable agencies and experts ensure technical optimizations follow Google guidelines. Professional oversight also allows for verifying listing accuracy across directories while checking formatting. This strategy builds sustainability and prioritizes long-term visibility so businesses can establish a strong presence. Local Intent Optimization With over half of the queries now containing some elements of location importance, content must cater to searchers' context by geography. For instance, using region-specific references like "South Florida's best Cafe Cubano" early on helps pages surface for users specifically seeking local options rather than just generic terms optimally targeting worldwide audiences. Also, employing structured data markup to explicitly indicate geographic service areas, location addresses, and other regional relevance signals assists search engines in understanding the contextual page alignment with local intent. Mobile Optimization Considering over half of search results now originate from mobile searches, ensuring website speed, voice search compatibility, and acceleration by caching dynamic page elements locally pays tremendous dividends in earning visibility. Structured data also helps surface content directly in featured snippets and knowledge panels for nearly one-third of all searches. Prominence Across Maps & Directories Appearing prominently within key platforms searchers use to find localized options remains vital. This includes maintaining fully completed and synchronized Google My Business listings while monitoring presence across key directories searchers commonly leverage, like Yelp, TripAdvisor, and industry-specific tools. Social and Reviews Integration Citations on relevant social media profiles earn trust and awareness, while positive local reviews integrating across key platforms through schema markup increase discoverability. Direct user endorsements now have a more significant influence, so managing reputation protects ongoing visibility. Video Content prioritization Google continues placing more video results across page #1 listings, with some estimates over half of searches soon, including streaming results. Creating bite-sized, shareable videos optimized with subtitles and metadata makes engaging customer searches through universal visual storytelling. AI-driven Automation Leveraging business intelligence software to monitor online visibility, detect threats, and capitalize on opportunities helps streamline optimizations at scale rather than relying just on manual efforts. Tools also provide productivity analytics. Key Updates to Local Search Features Major updates across key platforms set to influence local SEO efforts significantly include: Enhanced Google Business Profiles Google My Business listings now allow highlighting unique specialties, certifications, brand imagery, and community differentiation across an expanded profile canvas. This requires strategic selectivity, given limited character allowances, to adequately convey competitive positioning and motivate engagement. Reviews and Ratings Platform Integration The role of positive local reviews expands even further in 2024 with new widgets allowing brands to showcase review quantity, sentiment breakdowns, and service category ratings for KPI communication grounded in third-party endorsements. Adverse reviews also gain increased visibility, so responding swiftly limits perception damage. Expansive Advertising Options PPC, paid listings, and retargeting through custom audience creation offer extensive options to supplement organic visibility, especially for competitive commercial segments. However, holistic management remains imperative, given the potential ad fatigue. Predictive Site Performance Sophisticated site analysis tools leverage machine learning to diagnose potential platform experience pitfalls before customers encounter them. These AI-powered assistants benchmark page load speeds and mobile compatibility against competitors, identifying capability gaps. Winning Local SEO for 2024 and Beyond Always Optimize for Value Fixating vanity metrics like keyword volumes and website traffic alone neglects what ultimately earns visibility—consistently providing utility to searchers. So, relentlessly ensuring content quality and accuracy stands up to helping customers best. Verify and Syndicate Listings Maintaining accurate and consistent business profiles across key local directories while securing recommendations through customer reviews gives searchers confidence in engaging your brand when discovering area options. Monitor and Safeguard Reputations Public feedback and review responses carry significant weight in influencing local impressions. So, systematically monitoring what existing customers say about your company allows for swiftly addressing concerns before misperceptions go viral. Improve Accessibility and Page Experience Google aims to deliver the best result for each query. Hence, optimizing site speed, seamless navigation, and mobile compatibility through structured data and caching helps your content rank well based on match relevancy and user experience. Always Stay Ahead of Algorithm Changes As local algorithms evolve aiming to filter out manipulation and spam, using expert guidance protects against visibility losses when requirements change while proactively optimizing credibly to build sustainable organic growth. The local SEO and consumer landscape will keep progressing, so brands must adapt through the expertise that ethical search visibility provides. Conclusion This local SEO guide summarizes why continually optimizing for helpfulness and transparency remains vital for customer connection via critical online visibility channels now powering over 78% of buying decisions. And work in tandem with leading consultants to enact data-backed optimization imperatives rather than play catch-up down the road. Local SEO fluency today fosters earning area authority tomorrow. So, choose providers wisely and prioritize local search dominance through trust and service quality. Read the full article

[speed-seo]

Performance Advertising: Types, Strategies, and Best Practices

Performance advertising is quickly becoming one of the most effective digital marketing channels for businesses looking to drive measurable results and return on ad spend. But what exactly is performance advertising, and how does it work? Performance advertising refers to any paid digital marketing formats where advertisers only pay when users take a specific "performance" action, like clicking on an ad, signing up on a landing page, or making an online purchase. This pay-for-performance model differs from traditional advertising, where brands pay based on impressions or views regardless of outcome. With performance advertising, marketers have far greater transparency into the direct return generated by campaigns. Tracking clear conversion metrics like cost-per-lead and return on ad spend enables highly targeted efforts aimed at acquiring customers cost-efficiently. Major forms of performance advertising include search engine marketing, social media advertising, affiliate marketing, referral marketing and more. The strategies may differ, but the core benefit remains clear ROI based on concrete user actions tied to organizational goals. In this comprehensive guide, we will explore the essentials of performance advertising, including: - Common types and advertising formats - Key strategies for success - Benefits over traditional advertising - Metrics and analysis best practices - Challenges to consider Understanding performance advertising allows marketers to tap into one of today's most accountable and results-driven forms of digital marketing. The ability to track conversions and optimize efforts based on hard data helps fuel better decision making. Whether just starting out or looking to improve existing efforts, this guide will equip you with insights to unlock the full potential of performance advertising. Let's dive in and explore what makes it a critical marketing channel for driving measurable business results. The Many Types of Performance Advertising With a clearer picture of what performance advertising entails, let's explore some of the major formats and advertising types that fall under this high-ROI digital marketing umbrella. 1. Search Engine Marketing - Driving Traffic from Google One of the largest categories of performance advertising is search engine marketing (SEM). This refers to ads shown in search engine results pages, namely Google Ads (formerly known as Google AdWords). Advertisers bid on keywords relevant to their business to trigger text, image, or video ads when people search for those terms. You pay only when searchers click your ad, making this a purely pay-for-performance model. SEM enables you to target people actively looking for your products or services. Tactics like hyper-targeted keywords, location-based ads, and remarketing help drive conversions cost-effectively. No wonder 81% of marketers say SEM is a core strategy for businesses, beacause it delivers excellent ROI (Source). SEM works seamlessly alongside organic search optimization (SEO) efforts. SEO improves your natural rankings, while SEM instantly places you in front of motivated searchers - fast. 👉 Pro Tip: Focus on long tail, low competition keywords with exact match SEM campaigns to find interested searchers while keeping costs down. 2. Social Media Advertising - Leverage Facebook, Instagram, & More After search, social media advertising is a mammoth performance channel. Platforms like Facebook, Instagram, LinkedIn, and Pinterest all offer self-serve ad platforms. Social ads help you get your brand and offers in front of hyper-targeted audiences. You can define audiences by demographics, interests, behaviors and more. Ads come in a variety of formats - images, carousels, videos, and stories. And you only pay when users view, click, or engage with your ads in some way. The ability to test different creatives and messages cost-efficiently makes social advertising nimble. What about you? What social platforms have you used for advertising? Share your experiences in the comments! 3. Affiliate Marketing - How it works: Affiliates (publishers) promote a merchant's product or service by placing unique affiliate links on their websites, blogs, or social media. They earn a commission for each sale or lead that comes through their links. - Example: A beauty blogger writes a review about a new skincare product and includes their affiliate link within the post. 4. Native Advertising - How it works: Native ads blend seamlessly with the surrounding content on a website or platform. They are designed to look and feel like organic content rather than blatant advertisements. - Example: A sponsored article about healthy eating habits appearing within the lifestyle section of a news website. 5. Display Advertising - How it works: Advertisers use banner ads, rich media ads (including video or interactive elements), and other visual formats across a network of websites. Payment models can vary (PPC, CPM, etc.). - Example: An ad for a new running shoe appearing on a sports blog. Crafting a Winning Performance Advertising Strategy Now that we've covered the major types of performance advertising, let's discuss how to develop an effective, ROI-driven strategy. Follow these best practices when planning and executing your campaigns: Step 1: Conduct Audience Research to Refine Targeting Who are your ideal customers? What messages resonate with them? Spend time understanding your audiences’ demographics, interests, and motivations through surveys, analytics, and customer profiles. These insights allow you to fine-tune ad targeting and creative. Step 2: Set Clear Goals and Key Performance Indicators (KPIs) Define the outcomes you want to achieve from the start. Common goals include leads, conversions, customer acquisitions, engagement. Choose specific KPIs to benchmark and optimize towards like cost-per-click, cost-per-lead, return on ad spend, etc. Step 3: Test Different Performance Advertising Channels Assess whether search, social, referral, or affiliate marketing makes the most sense for your goals. Many brands find a combination of channels and ad formats is most effective. Don’t put all your eggs in one basket early on. Step 4: Create Relevant Ads Optimized for Each Platform Tailor your ads’ style, copy, keywords, and placements for each channel. A text-based Google search ad should differ from an Instagram Story ad, for example. Adapt creatives for the unique format. Step 5: Relentlessly Analyze Performance and Optimization Opportunities Use analytics platforms to identify your best-performing ads, placements, landing pages, keywords, and more. Double down on what works and cut what doesn’t. Continual testing and refinement is key for performance advertising success. This strategic approach will set your brand up to maximize results from performance advertising efforts. Don’t forget to track analytics closely to capitalize on key learnings. Why Performance Advertising Delivers Real Value for Brands What makes performance advertising stand out from other forms of digital marketing? Here are some of the core advantages driving its popularity: Becasue it Provides Complete Transparency into Your Ad Spend With performance advertising, you only pay when a visitor takes a specified action. There’s no wasted spend on broad impressions or vanity metrics. You have full visibility into the exact ROI generated, making it easy to calculate average cost-per-conversion. This transparency allows you to optimize campaigns for maximum profitability. Each dollar goes towards driving real bottom-line results. Because it is a Low Risk Model Means Greater Experimentation Because you’re not locked into upfront contracts or massive budgets, performance advertising enables greater flexibility to test new keywords, creatives, audiences and platforms. You can launch several small, agile campaigns simultaneously, see what resonates, then double down on the highest converting elements. This fail fast, optimize approach lets you cost-efficiently determine the best strategies. And Data-Driven Insights Fuel Better Decision Making Robust analytics and attribution modeling give you hard data on which ad variations, placements, landing pages, offers and more drive the most conversions. These learnings allow you to tweak messaging, target customer segments, and improve creative in an informed, results-driven way. It takes the guesswork out by showing you what actually works. In summary, performance advertising provides unparalleled transparency into your digital marketing effectiveness. It’s an highly accountable method for achieving measurable ROI. Next, we’ll explore some common challenges and best practices to overcome them when activating performance advertising campaigns. Overcoming Common Performance Advertising Challenges While performance advertising offers many advantages, it also comes with some unique challenges for marketers to navigate. Let’s go over some of the top issues that arise and proven tips to tackle them head-on: Maintaining Brand Safety and Data Privacy A big potential downside is lack of control over where your ads appear and how your customer data is handled. Unlike direct ad buys, performance platforms use algorithmic placement and third-party data which can put your brand at risk. "Here's how to keep tight guardrails in place: - Leverage keyword blocking and exclusion lists - Use whitelists of pre-approved sites or placements - Limit data sharing and enforce contractual privacy protections - Closely monitor where your ads run to identify any unsavory placements" Combating Fraud and Maximizing Legitimate Conversions Unfortunately, performance advertising is susceptible to bots, click spam, and other fraudulent behavior that eats your ad budget. It pays to be vigilant. "Tactics to detect and prevent fraud: source traffic carefully - analyzeHeaders.com - link to relevant post" - Use anti-fraud monitoring tools - Block suspicious IP ranges - Favor more secure channels like Google Ads - Focus on driving phone, in-store or email leads vs just clicks Overcoming the Technical Learning Curve Make no mistake - performance advertising requires hands-on management and constant optimization. The platforms have steep learning curves. Brands must invest in developing in-house expertise through testing, certifications, and training. Or lean on an experienced digital agency to navigate the technical complexities on your behalf so you can focus on strategy and creative. With the right expertise, you can execute performance advertising campaigns confidently and successfully. Let's wrap up with a quick look at overarching best practices for this high-impact digital marketing channel. Key Best Practices for Performance Advertising Excellence Ready to activate performance advertising that converts? Keep these proven tips top of mind: Hook viewers with hyper-targeted messaging Laser focus your ad copy, offers, and creatives to resonate with specific user intents and interests. For example, target searchers looking for "women's running shoes under $100" or Facebook users who love marathon training pages. Retarget engaged visitors Create customized remarketing campaigns for those who've previously visited your site or interacted with ads. They're hot leads - keep your brand top of mind. Test multi-channel campaigns Run coordinated ads across search, social, referral sites and affiliate networks. Track cross-channel effectiveness to optimize the buyer journey. Prioritize landing page optimization Ensure your landing pages match ad messaging and rapidly guide visitors to convert. Clear call-to-actions, trust elements and minimal distractions are key. Monitor and tweak campaigns relentlessly Dig into analytics to identify high-performing elements then further optimize. Continual refinement based on data drives results. With the right goals, audience insights, and measurement discipline, performance advertising offers a world of potential. Now you're equipped with a comprehensive overview to unlock its full ROI power. Remember to track performance closely, stay nimble, and keep honing your approach. The brands seeing massive returns from performance advertising double down on what works while eliminating low-value activities. To recap, align your efforts to core business objectives, embrace relentless optimization, choose your channels wisely, and focus on delighting customers - not just chasing clicks. With this performance mindset, you’ll be primed for long-term success. Read the full article

[youtubvideoseo420]

 If you want people to see your YouTube content, you need to optimize your videos so they can find you.

Here's the good news: you can rank highly on YouTube. You just need to know how. This post will tell you all about it.

How does YouTube SEO work?

Like any other search engine, the ranking of YouTube videos is determined by a complex algorithm, but we don't encourage you to get bogged down trying to understand all the factors.

Instead, remember the "goal" of all search engines: to provide searchers with high-quality content that best matches what they're looking for.

In many ways, YouTube SEO is easier than other search engines.

Why?

Unlike Google and others who weigh rankings by looking at backlink profiles, domain metrics, and other complex factors, YouTube SEO is essentially about optimizing what you can control: a great video, and labeling it properly with technical things like your video description, playlists, and metadata.

No matter how you work it, the success of your YouTube channel depends on getting your content to show up in those precious YouTube search results.

So let’s demystify it all. Let’s look at 10 ways to perfect your YouTube SEO, optimize your videos and channel, and ultimately get more viewers.

How to Rank YouTube Videos Fast

1. Use Focused Keywords

The first of our YouTube SEO tips is all about keywords.

Whether you're already posting videos to YouTube or haven't yet broken the record, basing each video on relevant keywords can be extremely helpful to your YouTube SEO efforts.

Like all search engines, YouTube works by matching users' search terms with the most relevant, quality results.

When reviving an old YouTube video, rewatch it and figure out its main topic. What is the focus of this video? Ask yourself: What are the keywords? (Get creative here! Think diagonally.)

For your upcoming videos, it will be easier if you select relevant keywords before you start. This will allow you to use a keyword research tool to find the most popular search terms. This will help you develop content for your channel.

Popular keyword research tools include Ahrefs, SEMrush, Keywords Everywhere, and KeywordTool.io.

: They all work in a similar way, but if you’re new to keyword research, KeywordTool.io is the most beginner-friendly.

Just select your desired search engine (YouTube in this case) and enter your desired keyword. We chose “Instagram Hacks”:

But the Pro version lets you dig a little deeper by also giving you search volume, CPC (cost per click) and comparisons with your competitors. (Don’t get hung up on the last two, they’re just a rough indication of how hard it is to rank for a keyword, but they’re not necessarily a reliable indicator.) However, the volume matters quite a bit. It is a very good indicator of how popular and frequently searched a topic is, which can help you decide what videos you should make about and in what priority. )

If you have used one of the tools above to find popular topics, you can identify keywords that fit your video topic by writing them down or exporting a list. Keep reading this article for tips on using keywords to rank higher.

Keywords aren't everything, but carefully researching them is definitely a good start in the world of YouTube SEO.

2. Optimize your video titles

Once you have your keywords, you can start optimizing your videos in different ways to improve your YouTube rankings.

One of the easiest ways to do this is to include your keywords in the title of your video.

However, with 400 hours of video material uploaded to YouTube every minute (!), one keyword alone is not enough to significantly boost your SEO value on YouTube.

Your video title must be enticing. It must tell YouTube users: "Click here!"

A good way to do this is to promise something: "Can you tell my viewers something?" "Will you entertain them?" "Let them know what they're going to see."

Your video title must be enticing. It must tell YouTube users: "Click here!"

A good way to do this is to promise them something: "Can you tell my viewers something?" "Will you entertain them?" "Let them know what they're going to see." Check out these results for the keyword "Instagram hack":

The YouTube videos that rank high for this keyword promise to teach their viewers something new. And of course, they have the keyword right there in every video.

But there's also a little extra explanation: the title "Instagram Hack" isn't enough to get views, and neither is "I'll teach you Instagram Hacks."

You need to think deeper.

: Let your viewers know exactly how many hacks you'll teach them, or promise something specific and popular, like in the second video in the example above.

Including these promises in your video titles, without going over the character limit, is a great way to generate clicks.

And what happens when YouTube's search algorithm finds you? You'll show up better in YouTube search results. This is because YouTube's automated algorithm has detected that a lot of people think your content answers their questions.

3. Optimize your video description

In addition to optimizing your title, you should also optimize your video description.

While the title is primarily intended to grab the attention of potential viewers, you can also make your description a bit more detailed.

YouTube will display the first 125 characters of your description, but we recommend that you aim to write double that, to 250 characters if possible. YouTube also recommends putting your most important keywords at the beginning of your video description.

Of course, it's not just about the algorithm. Your viewers will read this too, so keep an eye on their engagement. Writing exclusively for robots is never a good idea.

A link to the creator's website will appear right away. Below that are several long paragraphs about the video, including the video title and the keyword from the first sentence (building an online business).

A unique, optimized description like this helps YouTube understand what your video is about and serve it to the right people.

4. Insert the correct tags.

After you've inserted your keywords in the title and description, you should also insert them in the tags section.

Tags are for YouTube's reference only, so viewers won't see what they contain. And to be completely honest, it's been hotly debated how much weight these actually have in YouTube's algorithm, and the general consensus is "not much." But it happens so quickly that it's child's play.

Add as many variations of keywords and search terms as you can think of.

If we stick to "Instagram hack" examples, here are seven you can use:

Instagram Hacks

Instagram

Hacks

Life Hacks

Social Media Hacks

Social Media

Social Media Tips

Note You don't have to be super specific.

There's a Chrome extension for YouTube called TubeBuddy.

Among its many other features, it has keyword ranking tracking, which determines search rankings for different tags so you can use the best tags for SEO.

You could also consider an app like VidIQ to see what tags your competitors are using. Using the same tags as your competitors will help your video appear in the "up next" section when someone watches your video, helping you to get noticed.

 5. Create an Engaging Script

You might be tempted to skip this point.

After all, a script can be wooden and awkward, and you want to seem natural and spontaneous, right?

An engaging, well-written script can actually increase the chances of coming across as natural and spontaneous, while preventing you from getting distracted and losing your audience.

A script can help you tighten up your language, eliminate "um," "uh," and "where was that?", and capture your audience's attention. This also means you can create videos more quickly, freeing you up to focus on producing more content.

A 2015 study by AdAge (way back in the days of video marketing) found that marketers have just 10 seconds to captivate and delight their audience.

Their study also found that if a viewer isn’t fully engaged within the first 30 seconds, you could lose 33% of them. Remember, this was 2015; it’s even harder today.

So make sure you create a script with a short, compelling introduction that gets straight to the point and makes it clear why your viewer should stick around. Think of it as an extension of your title. Make a promise at the beginning that you'll keep to the end.

Another quick tip – say your target keywords in your video. YouTube is getting better and better at automatically "listening" to and transcribing your videos. Ideally, say your target keywords early on and several times – in a natural way that sounds natural to a human viewer, of course – and you might just boost your rankings a little.

6. Start creating longer videos

Contrary to popular belief, longer videos actually perform better on YouTube than shorter videos. Enter a keyword or phrase into YouTube. The highest ranking videos are usually very long,

. In fact, it is widely believed that YouTube uses watch time as a ranking factor. If you think about it, it makes sense. The longer the watch time, the more engrossed you are, the more likely you are to watch more videos, and the more likely you are to see ads. This means that YouTube is also commercially successful. !!!

The longer the watch time of a video, the higher the chance of ranking. Of course, this means that YouTube prefers long, engaging videos that viewers watch for a long time.

However, this does not mean that you should try to make your video as long as possible. It just means that you tend to answer questions completely and comprehensively, rather than splitting your video into five parts.

If your video is long and comprehensive, yet still engaging enough to attract viewers, YouTube will definitely take notice and your ranking will improve.

7. Increase Engagement

There's a reason why every YouTube video seems to end with this sentence: "If you enjoyed this video, don't forget to hit the Like button below and subscribe for more content..."

… or some variation of it.

Not only does this help grow a creator's audience and make it easier to reach previous viewers with future content, it also sends healthy SEO signals. Think about it: every like, comment, and subscription is a vote of confidence in your content. It's saying: That was awesome. Check out this graph:

It's based on a study of 1.3 million YouTube videos by Backlinko founder Brian Dean, and it shows a clear correlation between video comments and YouTube rankings.

Increasing engagement is one of the easiest YouTube SEO tips to implement and can significantly improve the performance of your YouTube content.

8. Create an interesting video thumbnail

Viewers only see two things before clicking on your video: the video title and the video thumbnail. And thumbnails are very important because visual information is processed 60,000 times faster than text.

YouTube automatically assigns a thumbnail for your video, which is just a random excerpt from the video.

To stand out, you need to use unique, attention-grabbing imagery that will get people clicking. Check out these examples:

Each thumbnail is chosen to grab the viewer's attention: the presenter looks directly into the camera, and on-screen text reiterates what the video is about. Illustrated elements in contrasting colors in the thumbnail grab attention and make it look professional.

In some ways, you can think of YouTube's SERPs as a digital storefront: you sell your content, and searchers spend time on it. You need to stand out in all the SERPs by providing the best, most professional, thorough content on the topic they're looking for.

This encourages people to click on your video. (Warning, we're not excited!) A high click-through rate will boost your rankings significantly, as it gives YouTube's algorithm even more of a chance to see "this is clearly the best content" on this topic.

9. Create Playlists

Playlists are a great way to increase the total watch time on your channel because they play automatically. This means that instead of viewers watching just one video, they're likely to watch 5-6 other videos.

Again, watch time is super important for YouTube SEO.

To create a playlist, you need to group several videos with a similar theme or theme together, like this:

: It also helps to reach out to people who create similar content as you (but not your competitors!) and ask them to add your video to one of their playlists. The more playlists your video appears in, the better.

Here's an example of what you might say:

"Hey [name],

I love your channel!" I thought your last video on [topic] was really interesting because [add complex content to show interest].

I think my videos are pretty similar to yours, so adding some of my content to your playlist might help keep viewers on your channel. Here are some videos that I think fit this description:

[insert left]

Tell me which videos I should add to my playlist.

Good luck!

[Your Name]"

When you reach out to these people, make sure you tell them why it would be a good thing for them. You don't want them to think you're just asking for a favor. By adding your video to a playlist, you're catering to a need of your audience and increasing their watch time. It also helps to offer to add their video to your own playlist. It's a kind of deal.

: 10. Add subtitles

YouTube videos can support subtitles to help people with hearing problems.

An added benefit of these subtitles is that they can improve your YouTube SEO, as they are crawled by YouTube and Google. YouTube can automatically add subtitles to your videos, but this usually involves errors.

To get your captions indexed and good for YouTube SEO, you need to either edit the captions YouTube provides based on the transcription of your video file, or upload your own captions. Here's how to do it

The 3 Best SEO Tools for YouTube

Another good news is that you don't have to do this alone. There are plenty of software tools out there to help you master video SEO like a pro. Here are the top five...

Keyword Research: Ahrefs Keyword ExplorerAhrefs is the industry leader in keyword research and is also great for YouTube research. Keyword Explorer can help you find keywords to rank for and get ideas for new videos.

Channel Management: TubeBuddy

TubeBuddy is a great tool for managing your YouTube channel. For example, you can use it to upload multiple videos at once, add custom thumbnails, optimize tags and titles, and more.

TubeBuddy is a great tool for managing your YouTube channel. For example, you can use it to upload multiple videos at once, add custom thumbnails, optimize tags and titles, and more.

And – because you need to stand out on the search results page for human viewers too – let's talk about Canva.

Canva is a great tool for creating custom thumbnails and graphics for your videos. It allows you to create professional looking graphics without having to hire a designer. There are even pre-made templates so you can create great video thumbnails with minimal effort. It's worth checking the latest YouTube banner aspect ratio and resolution guidelines, though.

Final thoughts

With so many people visiting YouTube every day, there's a lot of competition to share your content. While the competition can be daunting at times, remember that there are still plenty of ways to rank your videos, improve your YouTube SEO, and make your channel and videos more profitable for your business.

If you're struggling to even come up with ideas for the best video content, our blog post "21 YouTube Video Ideas for Business" is a great place to start. Or, if you want to learn how we can help you create your videos, check out our YouTube Video Info page.

[buddhwani]

How Does SEO Help Your Business Grow with Mediagarh?

Search engines are increasingly the go-to source for information, making an established online presence increasingly crucial for any business. Educational institutions must use search engine optimization (SEO) strategies to increase enrollment rates and fill seats efficiently. We at Mediagarh, the best education marketing agency in India, understand these nuances well and offer tailored SEO strategies explicitly designed to support them and ensure success.

Understanding SEO and Its Importance

Search engine optimization, or SEO, for short, involves increasing the visibility of your website when people use search engines such as Google to look up information related to it. The higher up your pages' results pages, the greater the chance of drawing more traffic back to them and increasing sales for your company.

SEO is particularly crucial for educational institutions for various reasons:

Increased Visibility: Implementing SEO effectively will increase the visibility of your institution, making it easier for prospective students and parents to locate you.

Credibility and Trust: High search rankings have long been associated with credibility. When your website ranks highly among search results, this can increase its standing within your institution and establish rapport among target audiences.

Affordable Marketing: SEO marketing can be more cost-effective than traditional methods as it targets searchers looking for information related to your services, making it more efficient at drawing in new students.

Mediagarh Can Help

Mediagarh is a top education marketing agency that utilises an all-inclusive SEO approach that covers every facet of an institution's online presence, allowing us to assist with its expansion and growth. Here's how Mediagarh can assist with its expansion:

1. Keyword Research and Optimization

The foundation of an effective SEO strategy lies in understanding your audience. At Mediagarh, our keyword researchers conduct extensive keyword analysis to pinpoint terms prospective students and parents use when searching online for educational services, whether that means the best education marketing agency in India or program keywords—ensuring your website captures these searches successfully.

2. Content Creation and Marketing

Content is key in SEO, so our expert content writers specialise in crafting engaging, SEO-friendly blog posts, articles, infographics, and videos that target your target audience and keep them coming back for more. By positioning your institution as an authority on education online, we help attract prospective students as they search online.

3. On-Page SEO

On-page SEO refers to optimising each web page to rank higher and attract more relevant traffic. This process typically includes editing meta tags, headlines, images, mobile friendliness, and fast loading speeds—something Mediagarh excels at doing. Our experts use advanced software and experience to ensure each element meets today's SEO standards.

4. Technical SEO

Technical SEO refers to optimising the backend structure of a website so search engines can efficiently crawl and index its content. Our technical SEO services focus on increasing site speed, ensuring mobile compatibility, fixing broken links, and strengthening site architecture to improve search engine rankings while offering users an enhanced user experience.

5. Local SEO

Educational institutions rely heavily on local SEO. Prospective students and parents searching online often search for academic institutions near specific geographic locations; we optimise your website so it appears in Google Maps and search results, driving more foot traffic directly into your institution.

6. Link Building

Link-building is an essential element of an effective SEO strategy. At Mediagarh, we focus on securing high-quality backlinks from credible and relevant websites; this improves search engine rankings and drives referral traffic back to your website. Our link-building strategies include guest blogging opportunities with educational bloggers and tapping into industry connections for additional exposure.

7. Analytics and Reporting

Mediagarh understands the power of data-driven decision-making. We monitor your SEO performance by tracking organic traffic, keyword rankings, conversion rates, and other vital indicators so we can fine-tune our strategies and produce maximum results for our customers.

Case Studies: Success Stories with Mediagarh 

Our success in helping educational institutions expand with SEO can be seen through our many success stories. For example, we were instrumental in increasing a mid-sized private school's organic traffic by 200% in just six months! Furthermore, one online education platform saw enrollments skyrocket after we implemented a comprehensive SEO plan.

Why choose Mediagarh?

Mediagarh is India's premier education marketing agency, boasting extensive experience and proven results. Our customised SEO strategies are tailored specifically to the requirements of educational institutions to attract and retain students while maintaining credibility and meeting growth objectives.

Here are several reasons for selecting Mediagarh:

Expertise in Education Marketing: CSM Marketing Group excels at education marketing. We understand its unique challenges and opportunities as a sector. 

Comprehensive SEO Services: From keyword research and technical SEO optimization through content creation and promotion services, CSM Marketing Group provides all-encompassing SEO services.

Proven Results: Our case studies and client testimonials demonstrate our ability to deliver tangible results. 

Devoted Support: We offer ongoing assistance and updates regarding the SEO performance of your site to keep you updated.

Conclusion

SEO can be invaluable for educational institutions looking to thrive and prosper in today's highly competitive landscape. By teaming up with Mediagarh, a premier education marketing agency for schools, you can unleash its full potential—increasing online presence, drawing in new students, meeting business objectives, and ultimately driving sustainable growth for schools, colleges, and online education platforms. Our customised SEO strategies ensure each institution stands out while driving sustainable development forward.

[smiloegroupfirst]

Digital Marketing course in Kanpur

Digital Technology is gearing up in the world with smart applications, web designing, social media & cross platforms, website programming, and the latest tech updates day by day. It is really important to keep eye on every new statistic and skill to improve and stay tuned with all new versions and launches to understand and grow with modern skills. Smiloe Group best digital marketing course in Kanpur

 Smiloe Group’s digital marketing course in Kanpur is the leading learning Digital Marketing course in Kanpur that will completely transform you into a perfect digital marketer with the authority in its seven domain’s experienced digital marketing skills and learning criteria.

Here at Smiloe Group Digital Marketing course in Kanpur, the applicants expand their knowledge through practice and analysis. With the help of this set of various digital courses, you’ll surely become a certified & qualified digital marketing expert with all possible efficiencies.

To become a proficient digital marketer you have to specifically focus on three main courses contained by Smiloe Group Digital marketing course in Kanpur:

Where very first course will skilled you about conversion and strategy which will provide you a clear and safe path for assembled rudiment of digital marketing domain.

In second part of these courses you will know about advanced digital marketing specialty program.

And finally to become a complete digital marketer you will have to acquire an extensive acknowledgment and facilitate knowledge on digital marketing.

With the finish of the Digital Marketing course in Kanpur you’ll turn into finesse Digital Marketing Expert able enough to grab any opportunity and grow positively in the future independently.

The Smiloe Group Digital Marketing course contents are likewise:

Learn about Digital Marketing concepts and how it works:

Learning Digital Marketing Course in Kanpur by Smiloe Group’s experts is about getting familiar with making your business or profession more accessible on internet. Nowadays the Digital Marketing is an advance term of marketing online where the social media platforms, internet based techniques, website designing and implications are done to approach new marketing skills and learn modern  digital technologies to grow popularity and optimize business to reach out widely in the world to earn extended productivity.  

Search engine optimization

SEO is a digital marketing course term to grow organic traffic on the relevant business websites and applications by search engine optimization techniques. Also it encourages search engine ranking by optimizing sites, web contents, and web pages. It boosts links to access online/offline networks. SEO is an essential part of Digital Marketing to understand the statistics and insights of any business websites and applications.

Conversion optimization

Our Smiloe group of digital marketing course in Kanpur offer the searcher pristine content and compliant approach that persuade (CRO) it transform the viewers into intended customers this helps in complete systematic approach for the business owners.

Digital analytics

Here smiloe Group the Digital agency in Kanpur locales provide a better online experience to its clients as well as potential customers that gradually results in the achievement of desired goals. We often elucidate user actions on websites, mobile sites and mobile application

Content marketing

Learning content marketing is another important aspect of Digital Marketing course where Smiloe Group is grounded enough to deliver the most tactful technique to fulfill business and spectacular grails by using the most relevant content to serve, fascinate, convert and reserve customers.

**We Smiloe Group uses podcasts, videos, and social media sites as a vehicle to promote client’s business to reach the desired status by trashing minimum time and energy. We ultimately aim to drive profitable customer action. 

We educate our applicants to make smarter decisions and customer handling. Basically, we skilled them to share content to enhance the social media strategy for gaining productivity through real time practices. 

Email marketing

At Smiloe Group Digital marketing course in Kanpur we put effort to make our applicants acquainted with the latest items or offers integrating in the regular marketing automation. The email marketing helps to viable brand awareness and gain lead generations to make smarter purchase through different types of marketing emails. 

We support in maintaining relationship with our audience it also boosts driving traffic to the relevant websites. We skills about execution of different tools for constant email marketing run.

Social media marketing

Smiloe Group Digital brand is best agency in Kanpur that helps in acquiring best SMM by sharing the genuine content on social media network in order to achieve branding among the population. Social media marketing tools are learned through practicing best assistances under the Smiloe brand that is survived through best experiences. Our audience enjoys increased business visibility and brand awareness.  

By our trustful website we build customers trust and loyalty on our site. Due to high brand exposure and great return on investment we are able to reach targeted audience and stay engaged with them and answer there queries promptly to sustain best services at client’s end. We respect the client’s need and perspective for trustful reliability.

The Digital Marketing course in Kanpur at Smiloe Group is the best learning point in Kanpur that assures timely classes, self-reliant tools execution, applying own strategies, real time client based learning, handling independent projects, assured placement assistance and overall grooming under explicitly cultured trainers and well groomed coaches.

Other inclusive course contents are:

WordPress website Development

E-commerce Website Development

Branding and Marketing Approaches

Google Ads, Google Adsense,  Google Adword

Google Web Analytics & Local Business Marketing

Google Double Click & Media Buying

Lead Generation & CRM

Job & Interview Preparation Platforms, etc. 

What is best in Smiloe Group?

At Smiloe Group’s Digital Marketing course in Kanpur, we provide practical learning opportunities. This helps students from all over the country to develop their careers. They can also take advantage of future opportunities.

Skilled Trainers & Innovative Accomplices

Supportive and Encouraging Mentors

Virtual Learning with assured placements

Smart curriculum with Advance Learning Material

Digitally furnished Dynamic Smart Class rooms

Fully Accomplished Hardware settings

Conclusion

Smiloe Group is growing in digital media and is now a top training provider in Kanpur. We help businesses and individuals by providing training to meet their specific needs. Our Digital Marketing course in Kanpur is designed to help students and professionals achieve their career goals. It enables individuals to shape their careers more productively and succeed in the future.

Our Digital Marketing course in Kanpur helps individuals shape their careers in a more productive way and succeed in the future.