#Akhil New Songs
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KHAAB | AKHIL | PARMISH VERMA | NEW PUNJABI SONG 2024 | CROWN RECORDS | ...
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Behind the Scenes with Akhil: Crafting Soulful Music
Akhil, the Punjabi singing sensation, has captivated audiences with his soulful voice and relatable lyrics. His meteoric rise from a small-town boy in Punjab to a globally recognized artist is a story of passion, perseverance, and dedication. Known for hits like “Khaab” and “Teri Kami,” Akhil’s music resonates with listeners from all walks of life, thanks to its emotive quality and universal appeal. This article delves into Akhil’s inspiring journey, his challenges, milestones, and what makes him a true icon in the world of music.
The Early Days: Humble Beginnings in Punjab
Akhil was born as Akhil Pasreja on October 2, 1990, in Nurmahal, a quaint town in Jalandhar, Punjab. Growing up in a family that valued education and culture, Akhil’s interest in music began early. His school days at Doaba Arya Senior Secondary School were filled with singing at local events, where his talent started to shine. Recognizing his passion for music, Akhil pursued a formal education in the arts and graduated from Apeejay College of Fine Arts in Jalandhar.
However, like many aspiring artists, Akhil’s journey was not without hurdles. The path to a successful music career is fraught with competition, and the Punjabi music industry was no exception. Armed with nothing but his talent and determination, Akhil set out to make a name for himself.
The First Break: Struggles and Small Wins
Akhil’s first song, “Pee Lain De,” was released in 2012, marking his debut in the music world. While the song didn’t gain much traction, it was a stepping stone for the budding artist. Undeterred by the lukewarm response, Akhil continued to hone his craft, experimenting with his vocal range and exploring different musical styles.
In 2014, he released “Muradaan,” a track that garnered more attention and showcased his growth as an artist. The modest success of “Muradaan” gave Akhil the confidence to dream bigger and work harder. He began collaborating with other musicians and lyricists, learning the nuances of creating music that connects with audiences on a deeper level.
The Turning Point: The Magic of “Khaab”
Every artist has a defining moment in their career, and for Akhil, that moment came with the release of “Khaab” in 2016. The song was an instant hit, touching millions of hearts with its poignant lyrics and hauntingly beautiful melody. The music video, which tells the story of love and heartbreak, struck a chord with viewers, earning millions of views on YouTube.
“Khaab” was more than just a song; it was a phenomenon. It resonated with young listeners who saw their own stories reflected in its words. The overwhelming success of “Khaab” catapulted Akhil into the limelight, making him a household name in the Punjabi music industry and beyond.
Riding the Wave of Success: Discography Highlights
Post-”Khaab,” Akhil went on to release a series of hits that cemented his place as a leading figure in Punjabi music. Songs like “Teri Kami” and “Rukh” showcased his versatility and ability to evoke deep emotions through music. In 2017, he released “Life,” featuring Bollywood actress Adah Sharma, which further expanded his fan base.
Akhil’s Bollywood debut came in 2019 with “Duniyaa,” a Hindi remake of “Khaab.” The song was featured in the film Luka Chuppi and introduced Akhil to a pan-Indian audience. This transition from regional music to Bollywood was a significant milestone, opening doors to new opportunities and collaborations.
The Artist Behind the Music: What Sets Akhil Apart
What makes Akhil stand out in a crowded music industry? Beyond his soulful voice, it’s his ability to connect with his audience on a personal level. His lyrics often explore themes of love, loss, and longing — universal emotions that transcend cultural and linguistic barriers.
Akhil’s music also reflects his keen understanding of modern production techniques and audience preferences. By blending traditional Punjabi sounds with contemporary beats, he has created a unique musical style that appeals to both young and older listeners.
Challenges and Perseverance: Lessons from Akhil’s Journey
Like any artist, Akhil has faced his share of challenges, from finding his footing in the industry to staying relevant in a rapidly changing musical landscape. However, his story is one of perseverance. He has continually evolved as an artist, experimenting with new genres and collaborating with a wide range of musicians.
Akhil’s ability to adapt and grow has been key to his sustained success. By embracing digital platforms like YouTube, Spotify, and Instagram, he has reached a global audience and built a loyal fan base.
Akhil’s Impact on Aspiring Musicians
Akhil’s journey is an inspiration to countless aspiring musicians. His story demonstrates that success doesn’t come overnight; it requires hard work, resilience, and a willingness to take risks. By staying true to his roots while embracing new opportunities, Akhil has shown that it’s possible to achieve greatness without compromising one’s identity.
A Star on the Rise
Akhil rise from a small-town boy to a global music icon is a story of dreams realized through sheer determination and talent. His music continues to inspire and uplift listeners, proving that great art can come from the heart. With a growing discography and an expanding fan base, Akhil’s journey is far from over. He is, without a doubt, one of the brightest stars in the Punjabi music scene today.
For fans of soulful music and inspiring stories, Akhil’s journey is a must-follow. Stream his music on platforms like Spotify and YouTube, and connect with him on social media for updates on his latest releases and live performances. Let Akhil’s music remind you that dreams do come true with passion and perseverance.
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Ishq Afeemi (Official Video) | KNOJIAMUSIC | Reshabh Chhabra | Khushi | New Romantic Songs 2024
Audio Credits:
Singer, Lyricist Composer: KNOJIA
Additional Vocals: Reshabh Chhabra
Music Producer: Reshabh Chhabra
Mixed and Mastered by: SWAGGAR
Video Credits:
Cast: Knojia, Khushi
Concept & Direction: Rishabh Tyagi
Production Head: Akhil Bhardwaj
DOP: Mohit Thakur, Moin Khan
Editor: Mohit Thakur
Mua: Muskan Tomar
Thumbnail: Rakesh Kohli
Production: GrooveNexus Records
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From The Makers Of Good Newwz Comes “Bad Newz”!
Twins bring double joy! But what about a pair of twins having two biological fathers? You heard that right! This time, producer Karan Johar is back with a spiritual sequel to his 2019 hit rom-com Good Newwz. Titled Bad Newz, this rom-com will take you on a bizarre rollercoaster ride with unexpected twists and turns! Directed by Anand Tiwari, Bad Newz has hit theaters on July 19, 2024, and stars Vicky Kaushal, Triptii Dimri, and Ammy Virk. It's time for some Bad Newz: So get into the rollercoaster for a bizarre ride with Vicky Kaushal, Ammy Virk, and Triptii Dimri! https://youtu.be/rW37-F3c4gM?si=UJtF_xTyFpLIwNfl Ever heard of the term “heteroparental superfecundation”? Sounds complicated, doesn’t it? Well, this unusual relationship is as complicated as this term! A young female chef Saloni Bagga (Triptii Dimri) gets involved with two men, has one-night stands with both, and gets pregnant with twins. One of the men is her new boyfriend Gurbir (Ammy Virk) and the other is her ex-husband Akhil (Vicky Kaushal). Then a miracle happens! It is revealed in the paternity test that both men are the biological fathers! Gurbir is the father of one of the twins and Akhil is the father of the other one. Where will these bizarre turn of events take Saloni’s relationship and with which one of these two men will she finally end up setting up her happy family? Bad Newz (2024) Official Trailer: https://youtu.be/uV50UfcIT68?si=oCFn3oD1W7PGSkU_ The Good: Bad Newz is an awareness comedy film that does not exactly signify open relationships. I have heard pre-release speculations that this rom-com will spoil the mentality of the modern-day youth as it justifies open relationships. But after watching this film I must say that this happens to be a sort of an awareness rom-com rather than a movie which just justifies open relationships. If an ex-wife sees her ex-husband enjoying with other girls after their divorce, then the automatic human instinct may tell her to pursue other men and move on in life. That’s exactly what Saloni did after she saw social media posts of her ex-husband Akhil enjoying with an unknown woman. She forcefully made out with her boss Gurbir even when Gurbir was not ready for it. It’s just human instinct as you can see. But an unexpected twist in the tale happened after she had moved on. Her ex-husband came back to her and apologized for his deeds. So, the situation led her to make out with both on separate occasions. The best part about this rom-com is that it teaches us how to handle such bizarre situations. When it looked like Saloni would succumb to her destiny, the way her ex-husband handled the tense situation by making a major decision at the climax was indeed praiseworthy. It will leave you stranded with emotions and will also give you a hint of the true meaning of sacrifice. I must tell you, the screenplay is laden with twists that will churn your mind! Vicky Kaushal, Ammy Virk, and Triptii Dimri in the nostalgic romantic song “Mere Mehboob Mere Sanam” https://youtu.be/6bvqH0t7j2Y?si=axcHUf3X7YzPkAvm I am impressed by Vicky Kaushal’s talent. His comedy scenes were terrific. He is the one who carries the entire movie on his shoulders with his stellar comical performance. Watching him was simply hilarious. He had great chemistry with his on-screen ex-wife Triptii Dimri. Nowadays, Triptii as a lead actress has been gaining a lot of spotlight, especially after her pairing and fiery intimacy with Ranbir Kapoor in Animal. The cinematography of Bad Newz is pleasant and of good quality. Rather homely visuals, I must say. The editing was crisp. The movie didn’t stretch long and had an apt timing of 2 hours and 20 minutes. Some of the tracks in Bad Newz are ultra-rocking! I enjoyed the nostalgic tune of Udit Narayan and Alka Yagnik’s “Mere Mehboob Mere Sanam” playing in the movie. It brought back the nostalgia of the 90s-era Bollywood songs. You may wonder why this legendary song is in this Hindi movie? Actually, this was supposed to be the title track of this film as its original title was decided as "Mere Mehboob Mere Sanam". However, it was later changed to "Bad Newz" before its release. “Husan Tera Tauba Tauba” from Bad Newz: Presenting Vicky Kaushal with his Groovy Dance! https://youtu.be/LK7-_dgAVQE?si=Q7kcWeVlP90zPZ1k The Bad: Bad Newz created a lot of pre-release controversy as people were claiming that this movie would negatively impact India’s conservative culture. Moreover, certain intimate scenes of Vicky Kaushal and Triptii Dimri had to be censored and were omitted from the film before its release. I would like to ask the makers, why include such unacceptable scenes in the first place when you are aware of India’s conservative culture? Keep it family-friendly! Also, I was disappointed with Ammy Virk’s performance. Sardaars are stereotyped as either extremely funny like Santa and Banta or extremely aggressive like Tara Singh from Gadar. Over here, I was expecting to see the funny side of a Sardaar in the character that Ammy Virk was playing. But disappointingly, Saloni’s Sardaar boss-cum-boyfriend didn’t match up with the aura and personality of her ex-husband Akhil played by Vicky Kaushal. Throughout the movie, Sardaarji appears as if he is struggling to be comical and his expressions are lifeless. This Sardaar character lacked life to be precise which was not expected. Even during the most hilarious comical scenes between Sardaarji and Akhil, I was laughing at the witty punches thrown by Akhil and sadly, nothing much came out from Sardaarji. Honestly, if Vicky Kaushal was not there, this movie would have failed. Vicky Kaushal and Triptii Dimri sizzle the screens with their romantic intimate track “Jaanam” https://youtu.be/Ujb2c508yw0?si=LDfBxehms-f7x1qg The Verdict: Bad Newz isn’t misogynistic. Saloni decided to divorce her husband as she held him accountable for losing her job. It’s in human nature for you to be angry with the person because of whom you may have suffered in your career. This has nothing to do with a woman making abrupt decisions. Even a frustrated man could have made such a decision if God forbid, because of his wife he would have lost his job. Believe it or not, heteroparental superfecundation is a real deal! Bad Newz is said to have been inspired by true events where a rare incident of heteroparental superfecundation really happened in China. Whatever the case may be, this rom-com is entertaining as well as thought-provoking in the end. Jokes apart, if you are a believer of open relationships then this movie is a must-watch for you. Maybe it will help you in coming out of something unusual if such an uncalled incident ever happens to you. https://youtu.be/mORuVmylE04?si=bd0OzT7n2HfWaRtq Read the full article
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Triptii Dimri's Bad Newz Reviewed By Rumoured Boyfriend Sam Merchant: "Thoroughly Entertaining" - Notice Important Internet - #GLOBAL https://www.merchant-business.com/triptii-dimris-bad-newz-reviewed-by-rumoured-boyfriend-sam-merchant-thoroughly-entertaining/?feed_id=136951&_unique_id=669af0033c29a New Delhi: Triptii Dimri‘s rumoured boyfriend, Sam Merchant, is her biggest cheerleader. Need proof? Head straight to his Instagram handle. To give a shoutout to Triptii’s film Bad Newz, the model-turned-businessman shared a special video in his Instagram Stories. From inside a theatre, Sam shared a small clip from the film’s song Tauba Tauba. We can see Vicky Kaushal dancing on the big screen. In his caption, Sam tagged his rumoured girlfriend and wrote, “Great performance. Thoroughly entertaining. Ufff.” He also attached a red heart to his caption. In addition to Triptii and Vicky, Bad Newz also features Ammy Virk in a key role. The film has been directed by Anand Tiwari.Well, not just Sam Merchant, Vicky Kaushal also received a shout-out from his wife, actress Katrina Kaif, for his performance in Tauba Tauba. Speaking to Film Companion, the actor said her approval left like an Oscar-winning moment. He said, “That approval is like an Oscar. She is just too good at what she does.”Saibal Chatterjee, in his review for NDTV, gave 2 out of 5 stars to Bad Newz. He wrote, “Directed by Anand Tiwari and written by Ishita Moitra and Tarun Dudeja, Bad Newz is more frizzle than sizzle. It is a still-born comedy about a pair of dads and a mom with twins in her womb as a result of being impregnated twice in the same ovulation cycle. Since the audience, thanks to the trailer, is aware of all this and there are no real surprises in the film until it wends its way to its denouement that is meant to be a way out of the imbroglio for everyone concerned.”For Vicky Kaushal’s character in the film, he added, “Akhil Chadha (Vicky Kaushal) runs a chaap shop that his father set up in Delhi’s Karol Bagh. He is the sort of guy who does not take no for an answer and bamboozles his way into Saloni’s life while harping incessantly on his no-mo (no mobile) phobia. He isn’t a pretty specimen on the face of it but the audience is constantly encouraged to warm up to his cavalier ways, part of which stems from the overwhelming attention his doting mother (Sheeba Chaddha) showers on him.”Bad Newz also features Neha Dhupia in a crucial role.Triptii Dimri’s Bad Newz Reviewed By Rumoured Boyfriend Sam Merchant: “Thoroughly Entertaining” #Triptii #Dimris #Bad #Newz #Reviewed #Rumoured #Boyfriend #Sam #Merchant #EntertainingSource Link: https://www.ndtv.com/entertainment/triptii-dimri-s-rumoured-boyfriend-sam-merchant-reviews-bad-newz-calls-it-thoroughly-entertaining-6140540/amp/1Triptii Dimri’s Bad Newz Reviewed By Rumoured Boyfriend Sam Merchant: “Thoroughly Entertaining”:New Delhi: Triptii Dimri’s rumoured boyfriend, Sam Merchant, is her biggest cheerleader. Need proof… http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/07/Triptii-Dimris-Bad-Newz-Reviewed-By-Rumoured-Boyfriend-Sam-Merchant.jpeg BLOGGER - #GLOBAL
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Bad Newz: Vicky Kaushal And Triptii Dimri's 'Rabb Warga' Track Out Now | Movies News
Mumbai: Taking to Instagram, Vicky treated fans with a sizzling song video of ‘Rabb Warga’. The song features romance between Vicky Kaushal’s Akhil and Triptii Dimri’s Saloni in the backdrop of picturesque locations. ‘Rabb Warga’ is a beautiful composition by Abhijeet Srivastava and sung by Jubin Nautiyal. Lyrics penned by Shayra Apoorva. As soon as the song was released, fans chimed in the…
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Lyrics - Ishq Afeemi (Official Video) | KNOJIAMUSIC | Reshabh Chhabra | Khushi | New Romantic Songs 2024
Jismon ki doori ham rooh se nazdeek hai
Ankhien bandh tobhi woh dikhti kareeb hai
Mene shiv ko bhi mana mene allah ko bhi
Ke meri duaon mein uska chehra shareeq hai
Saari Duniya apni dekhun tujhmein oh jaaniye
Baat sunle jaate jaate meri ek jaaniye....
Chad de ruswaaiyann
Qasmein hai khaiyaaan
Tujhko paane ki
Mene rab ko bhi farmaan de diya
parde na kar soniye
Hone de asar soniye
Afeemi si kurbat
To ishq mein bhi nasha gholiye
dua hai tu qabool hogi
Meri dua hai tuv zaroor hogi
Rang bhagwa tu main hun ek jogi
Main Shayar tu wo suroor hogi
Meri dua hai tu qabool hogi
Meri dua hai tu zaroor hogi
Meri dua hai tu.....
Meri dua hai tu.....
Dorr yeh toote na tu mujhse roothe na
Karde tu wada Sanam .....
Main tere kaabil hun, jag mein bhi Zahir hai
Tu kyun na maane Sanam...
Chad de ruswaaiyann
Qasmein hai khaiyaaan
Tujhko paane ki
Mene rab ko bhi farmaan de diya
parde na kar soniye
Hone de asar soniye
Afeemi si kurbat
To ishq mein bhi nasha gholiye
dua hai tu qabool hogi
Meri dua hai tu zaroor hogi
Rang bhagwa tu main hun ek jogi
Main Shayar tu wo suroor hogi
Meri dua hai tu qabool hogi
Meri dua hai tu zaroor hogi
Meri dua hai tu.....
Meri dua hai tu.....
Play our Playlist –
Haryanvi Party Songs 2024
Hindi Romantic Songs 2024
Punjabi Romantic Songs 2024
Audio Credits:
Singer, Lyricist Composer: KNOJIA
Additional Vocals: Reshabh Chhabra
Music Producer: Reshabh Chhabra
Mixed and Mastered by: SWAGGAR
Video Credits:
Cast: Knojia, Khushi
Concept & Direction: Rishabh Tyagi
Production Head: Akhil Bhardwaj
DOP: Mohit Thakur, Moin Khan
Editor: Mohit Thakur
Mua: Muskan Tomar
Thumbnail: Rakesh Kohli
Production: GrooveNexus Records
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From The Makers Of Good Newwz Comes “Bad Newz”!
Twins bring double joy! But what about a pair of twins having two biological fathers? You heard that right! This time, producer Karan Johar is back with a spiritual sequel to his 2019 hit rom-com Good Newwz. Titled Bad Newz, this rom-com will take you on a bizarre rollercoaster ride with unexpected twists and turns! Directed by Anand Tiwari, Bad Newz has hit theaters on July 19, 2024, and stars Vicky Kaushal, Triptii Dimri, and Ammy Virk. It's time for some Bad Newz: So get into the rollercoaster for a bizarre ride with Vicky Kaushal, Ammy Virk, and Triptii Dimri! https://youtu.be/rW37-F3c4gM?si=UJtF_xTyFpLIwNfl Ever heard of the term “heteroparental superfecundation”? Sounds complicated, doesn’t it? Well, this unusual relationship is as complicated as this term! A young female chef Saloni Bagga (Triptii Dimri) gets involved with two men, has one-night stands with both, and gets pregnant with twins. One of the men is her new boyfriend Gurbir (Ammy Virk) and the other is her ex-husband Akhil (Vicky Kaushal). Then a miracle happens! It is revealed in the paternity test that both men are the biological fathers! Gurbir is the father of one of the twins and Akhil is the father of the other one. Where will these bizarre turn of events take Saloni’s relationship and with which one of these two men will she finally end up setting up her happy family? Bad Newz (2024) Official Trailer: https://youtu.be/uV50UfcIT68?si=oCFn3oD1W7PGSkU_ The Good: Bad Newz is an awareness comedy film that does not exactly signify open relationships. I have heard pre-release speculations that this rom-com will spoil the mentality of the modern-day youth as it justifies open relationships. But after watching this film I must say that this happens to be a sort of an awareness rom-com rather than a movie which just justifies open relationships. If an ex-wife sees her ex-husband enjoying with other girls after their divorce, then the automatic human instinct may tell her to pursue other men and move on in life. That’s exactly what Saloni did after she saw social media posts of her ex-husband Akhil enjoying with an unknown woman. She forcefully made out with her boss Gurbir even when Gurbir was not ready for it. It’s just human instinct as you can see. But an unexpected twist in the tale happened after she had moved on. Her ex-husband came back to her and apologized for his deeds. So, the situation led her to make out with both on separate occasions. The best part about this rom-com is that it teaches us how to handle such bizarre situations. When it looked like Saloni would succumb to her destiny, the way her ex-husband handled the tense situation by making a major decision at the climax was indeed praiseworthy. It will leave you stranded with emotions and will also give you a hint of the true meaning of sacrifice. I must tell you, the screenplay is laden with twists that will churn your mind! Vicky Kaushal, Ammy Virk, and Triptii Dimri in the nostalgic romantic song “Mere Mehboob Mere Sanam” https://youtu.be/6bvqH0t7j2Y?si=axcHUf3X7YzPkAvm I am impressed by Vicky Kaushal’s talent. His comedy scenes were terrific. He is the one who carries the entire movie on his shoulders with his stellar comical performance. Watching him was simply hilarious. He had great chemistry with his on-screen ex-wife Triptii Dimri. Nowadays, Triptii as a lead actress has been gaining a lot of spotlight, especially after her pairing and fiery intimacy with Ranbir Kapoor in Animal. The cinematography of Bad Newz is pleasant and of good quality. Rather homely visuals, I must say. The editing was crisp. The movie didn’t stretch long and had an apt timing of 2 hours and 20 minutes. Some of the tracks in Bad Newz are ultra-rocking! I enjoyed the nostalgic tune of Udit Narayan and Alka Yagnik’s “Mere Mehboob Mere Sanam” playing in the movie. It brought back the nostalgia of the 90s-era Bollywood songs. You may wonder why this legendary song is in this Hindi movie? Actually, this was supposed to be the title track of this film as its original title was decided as "Mere Mehboob Mere Sanam". However, it was later changed to "Bad Newz" before its release. “Husan Tera Tauba Tauba” from Bad Newz: Presenting Vicky Kaushal with his Groovy Dance! https://youtu.be/LK7-_dgAVQE?si=Q7kcWeVlP90zPZ1k The Bad: Bad Newz created a lot of pre-release controversy as people were claiming that this movie would negatively impact India’s conservative culture. Moreover, certain intimate scenes of Vicky Kaushal and Triptii Dimri had to be censored and were omitted from the film before its release. I would like to ask the makers, why include such unacceptable scenes in the first place when you are aware of India’s conservative culture? Keep it family-friendly! Also, I was disappointed with Ammy Virk’s performance. Sardaars are stereotyped as either extremely funny like Santa and Banta or extremely aggressive like Tara Singh from Gadar. Over here, I was expecting to see the funny side of a Sardaar in the character that Ammy Virk was playing. But disappointingly, Saloni’s Sardaar boss-cum-boyfriend didn’t match up with the aura and personality of her ex-husband Akhil played by Vicky Kaushal. Throughout the movie, Sardaarji appears as if he is struggling to be comical and his expressions are lifeless. This Sardaar character lacked life to be precise which was not expected. Even during the most hilarious comical scenes between Sardaarji and Akhil, I was laughing at the witty punches thrown by Akhil and sadly, nothing much came out from Sardaarji. Honestly, if Vicky Kaushal was not there, this movie would have failed. Vicky Kaushal and Triptii Dimri sizzle the screens with their romantic intimate track “Jaanam” https://youtu.be/Ujb2c508yw0?si=LDfBxehms-f7x1qg The Verdict: Bad Newz isn’t misogynistic. Saloni decided to divorce her husband as she held him accountable for losing her job. It’s in human nature for you to be angry with the person because of whom you may have suffered in your career. This has nothing to do with a woman making abrupt decisions. Even a frustrated man could have made such a decision if God forbid, because of his wife he would have lost his job. Believe it or not, heteroparental superfecundation is a real deal! Bad Newz is said to have been inspired by true events where a rare incident of heteroparental superfecundation really happened in China. Whatever the case may be, this rom-com is entertaining as well as thought-provoking in the end. Jokes apart, if you are a believer of open relationships then this movie is a must-watch for you. Maybe it will help you in coming out of something unusual if such an uncalled incident ever happens to you. https://youtu.be/mORuVmylE04?si=bd0OzT7n2HfWaRtq Read the full article
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Analytical Application 1: Ideology and Culturalism
Alexa Loses Her Voice – Amazon Super Bowl LII Commercial
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Definition: The ideological state apparatus is when institutions such as the media, education and churches coerce the masses to maintain their own position of the ruling class. For example, when a company such as Amazon pays absurd amounts of money to celebrities to act in commercials so people will buy their products.
Analysis: In the Amazon commercial “Alexa Loses Her Voice,” we see a woman brushing her teeth and receiving the weather from Alexa when Alexa, just as the title says, loses her voice. It quickly becomes a national emergency. In the next scene, Jeff Bezos is watching the news on the TV when a colleague approaches him and tells him Alexa’s replacements are ready. Gordon Ramsey, Cardi B, Rebel Wilson and Anthony Hopkins make cameos as new “Alexas.” Gordon Ramsey does what he does best by yelling at a guy for not knowing a recipe. Cardi B is asked how far away Mars is and she responds by questioning the validity of the question. Rebel Wilson makes a sexual joke about the Australian joke and Anthony Hopkins feeds a peacock. None of it makes any sense except for Gordon Ramsey yelling, but even then, all that matters is the presence of these four celebrities. Louis Althusser wrote about how the ideological state apparatus shapes the viewer's consciousness to accept the ruling class's ideology. Bezos is the perfect example of this as we see it with his public persona, commercials and movies. Amazon assumes that if celebrities are funny then people will buy the product. They are using their power and resources to manipulate the viewer into buying their product since celebrities must use it as well. Amazon has become a media company, with Jeff Bezos at the helm, that has an overabundance of money which allows Bezos to shower the public with his advertisements.
Sharma, Aradhana, and Akhil Gupta. The anthropology of the state: A reader. Oxford, UK: Blackwell Publishing, 2006.
The Greatest Gift – Amazon Super Bowl LII Commercial
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Definition: Aura is a work of art in time and space and the presence it amasses due to its uniqueness and singularity with the process it was made. Walter Benjamin wrote about how art was produced manually, but the invention of the printing press and camera has had a negative effect on what he calls “aura.”
Analysis: “The Greatest Gift” is a stop motion advertisement from Sainsburys where James Cordan sings a song in the background that is essentially narrating the commercial. The commercial begins with a man shutting off his alarm and getting ready for the day with his family. He takes the train for work and looks at his list of presents he has to buy for his family since Christmas is approaching. After work at the toy shop, he gets in the queue at the shop to buy the gifts. Fast forward and the commercial becomes a three minute ad about the importance of family. The aura of this commercial is due to its use of stop motion animation. Without it, the commercial would be just like any other Christmas ad about the importance of buying gifts for your family members. There's a certain authenticity to stop motion since it truly takes a significant amount of time to produce this type of animation. Walter Benjamin was very critical of films due to its use of retakes and cutting which he believes depletes the aura of a work of art. But, stop motion breaks his philosophy because of its delicate production process. It's difficult to appreciate something as genius as stop motion animation without seeing how they do it in person, yet that would be my only critique about its aura. Other than that, the authenticity of stop motion is immense. The audience can identify with the physicality of the art form since real miniatures and sets are utilized.
Benjamin, Walter. “The Work of Art in the Age of Mechanical Reproduction.” Essay. In Film Theory and Criticism: Introductory Readings, 665–85. New York, NY: Oxford Press, 2009.
She's Always A Woman – John Lewis
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Definition: Ideologies are ideals put in place by a ruling class to create a notion of a traditional way of life being superior. This creates labels and categories for people to live under which makes it so no one can truly feel they perfectly fit the mold of the ideology as it's impossible.
Analysis: Ideology is apparent in the John Lewis advertisement, “She’s Always A Woman.” It begins with a baby crawling as it smoothly cuts to her slowly getting older and experiencing all that life has to offer… for a woman. The commercial's message cannot be shrugged off as it's blatantly sexist and puts women into the category of motherly, instead of anything else. In most of the ad, the woman is married or pregnant and not actually doing anything for herself. So why is this a commercial for a British department store? I couldn't answer that. But, what the commercial does exceptionally well, is put people into a box. The ideology John Lewis is sharing is that mothers and grandmothers shop here for their families. Why doesn't the dad or grandfather shop there? Why doesnt anyone else shop there? The commercial has a clear target audience with traditional family dynamics. I also find it frustrating how they had to show a whole person's life in three minutes just to say, “shop at our store.” Louis Althusser wrote how ideologies compel people to fit within a specific role like what is shown in this ad. I agree with Althusser that ideology is ingrained in our society because traditionality is inescapable. Ideology is materialistic because this department store is spreading the message that you are living the right way if you grew up with our products. And the right way they are showing is a traditional family lifestyle that only applies to a specific target audience.
Sharma, Aradhana, and Akhil Gupta. The anthropology of the state: A reader. Oxford, UK: Blackwell Publishing, 2006.
Thank You Mama – P&G
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Definition: Culture industry is the equivalent of factories making meaningless goods such as Hollywood making a film just as entertaining as it is mediocre to sell tickets and gross millions of dollars. Horkhaimer and Adorno wrote about the culture industry and how films, radio and magazines demand has increased so there is a rush to release newer products resulting in lower quality.
Analysis: In the P&G commercial “Thank You Mama,” mothers from all over the world raise their children who eventually become professional athletes. The viewer is shown the ups and downs of the hardest job in the world. However, the commercial is still capitalistic manipulation, so the audience will buy its products. Horkheimer and Adorno wrote how the culture industry utilizes the commodification of cultures. Displaying mothers from countries such as Brazil, England and America is blatantly obvious that this company is exploiting people to ensure people empathize with the struggle of motherhood so they might buy Tide Pods. To maintain capitalist interests, companies must unify their products just as P&G created the illusion of a meaningful advertisement about feminism, just to endorse Tide, Pampers, Gillete and Duracell. Horkheimer and Adorno wrote how even though a commercial like “Thank You Mama” might appear to be artistic, in reality an ad like this is dependent on the industry and is just for the purpose of making more money. The commercial was made to please the consumer, not because P&G was so righteous it needed to share this message. They also spoke about the culture industry manipulating and homogenizing the masses, to maintain its capitalist power and wealth. It's wrong to make an important statement about the importance of something so significant like motherhood, just to slap logos at the end so people will buy what the brand is selling. It completely ignores the message the entire commercial was about. P&G was essentially saying, buy our stuff because you, the viewer, care about moms.
Horkheimer, Max, and Theodor W. Adorno. Dialectic of Enlightenment: Philosophical Fragments. Stanford, CA: Stanford Univ. Press, 2002.
Tide Super Bowl Commercial 2018 It’s a Tide Ad
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Definition: Dominant hegemonic position is when a message is decoded by the audience the way the creator indented it to. For example, people willingly accept the message of a piece of propaganda created by the ruling class which maintains the power dynamics in our society that keeps the upper echelon powerful.
Analysis: David Harbour drives in a silver automobile like Mathew McConaughey in every Lincoln ad. Harbour then appears at a sports bar and later in the ad, he is mocking local advertisements. All of this to say, “It's a Tide Ad,” over and over again. Tide utilizes its dominant hegemonic position by mocking commercials like a Lincoln ad or any other commercial. Tide is essentially punching down from its high horse that is able to afford a big celebrity like David Harbour to shape the audience's views and advertisement norms. Hegemony maintains a capitalist society because these massive companies have so much power on people and the culture that a simple commercial like “It's a Tide Ad” benefits Tides authority with market dynamics. Tide is contributing to public discourse while setting a precedent that it's superior to the other ads it's making fun of. Stuart Hall wrote how the viewer processes the intended meaning of a message as it was intended to. Hall also spoke about an alignment between the audience and the message because of a shared cultural background. The audience accepted the ideology of Tide because the commercial was displayed to the largest American audience during the Super Bowl. Even though hegemony is not inherently bad, dominant hegemonic positions still can set standards that have a negative effect on people and influence the public for the worse. Hall made an important discovery of the context of media and how it communicates to the audience, whether it's manipulative or positive. All in all, companies will do whatever they can to make money.During, Simon.
The Cultural Studies Reader. London: Routledge, 1999.
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Bade Aache Lagte Hai 3 | Episode 5 | Heartbreak and Honeymoon
Priya is crying her heart out in Ram's guest bathroom. Ram is outside the bathroom thinking hisJaan is in. He is godsend at this point in time saying things which would make one believe in the love even for the one who have just experienced excuriating heartbreak. There was a beautiful moment when they both place their one hand on the bathroom door and Ram could sense her energy. She is after all yin to his yang. Ida to his pingala.
'Hoti rahengi mulaakaatein tumse, nigahon se dur ho dil se nahi' - Wazid Shaikh
Heartbreak sucks. Every cell of your body claims the part it's missing making you feel alive and lifeless at the same time. Focusing on your breath and reminding yourself that thoughts or emotions come and go all the time. You can change your thoughts and emotions just like you created them. Emotions are stubborn of the two of them though. They like to take their own time. Ice cream and chocolates help too :)
It will passes though. Until then you have to feel what you are feeling head on. Let it know you are not scared of it. It is scared of you too. Let it test you, consume you, drain you. And it will release its cruel grip slowly but surely. Real changes take time.
Let the love which was always yours breathe life into you, love. Sure the person might have triggered it but it was always yours to begin with. Love conquers all.
I love how Priya's family is by her side in this. I consider her mum capable of displaying her sense of vanity even in sensitive moments like this. But was pleasantly surprised when she didn't. Her father was her rock as always.
Jaan informed the guard she was going to a 5 star hotel and to tell Ram he will get the bill. Drama runs in the family. Ram was pissed learning Jaan had to take an auto. All 8 cars of the house were not available courtesy house occupants other than owner and one closest to the owner. Shardul had to call the cab for Ram. At a signal, a person selling bouquets on streets requests Ram to buy one. The one that Ram bought was handed over to Priya by the florist per Ram's request to give it to someone who requires it. Helping her second time unknowingly to get through this difficult day.
Ram found Jaan eating vada pav in an eatery from their struggle days. They were laughing, eating, reminiscing, singing in no time like nothing happened. They pull each other's leg by addressing each other as King and Queen Kapoor. Super sweet. About the song, it was Zindagi ki yahi reet hai. Classic. And was revealed in this conversation that Jaan is diabetic.
Cut to next scene where Ram is WFH which Jaan refers to as WWF. Cute. Ram is testing a feature to deliver food within 10 mins to their customers. Testing is happening in 2 cities Bangalore and Mumbai. Love these small details the writer's adds. Bangalore is the center of high-tech industry in India. Any new feature has to be rolled out there first. It makes sense. Bangalore has a special permanent place in my heart.
There was a sweet conversation between Shonalika, aka Sona by Ram, where she asks him to promise her he won't give Akhil a job in his office should her father request him the same. It's because her brother hires based on the candidate's capabilities and she didn't want him to break rules for her, explains the sister sweetly when questioned by her even more sweet brother. Shona has a foreign accent.
Ram has not met Akhil just yet.
The honeymoon period is on the full swing for Alika who is preparing spineless Yuvraj for the upcoming father's visit. Ew. Ram was surprised with this piece of information but wishes him the best.
It's June now of the same new year Ram and her Priya met. Priya was not shown during the time lapse then symbolizing there was nothing worth mentioning in Priya's life during that period. She just cried her heart out and just about existed.
It's raining outside symbolizing the season change/new beginnings. Both Ram and Priya are watching it.
Kriti takes a rain check on Ram and her plan. Red flag. Considering this alone in isolation is not but putting it in context with everything else is. She is the emotionally unavailable one in this relationship. But there is not a single authentic conversation of how it's making them drift apart. And both are at fault for this.
Priya still loves rain. It puts a big smile on my face. She promises herself no more shedding tears for that spineless Yuvraj. Attagirl.
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Read all the latest news and updates about Telugu Cinema
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Read: Get to know all the latest news and updates about Dhanush
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Read: Get to know all the latest news and updates about Samantha
4. Veerasimha Reddy: “Veerasimha Reddy” is the latest successful movie directed by director Gopichand Malineni starring Nandamuri Balakrishna. Thaman composed music for this movie starring Shruti Haasan and Honey Rose as heroines while Mythri Movie Makers produced it on a grand level. And this movie recently came in front of the audience as a gift of the Sankranti festival and impressed the audience. This movie came to the big screen audience recently through the popular OTT medium Disney Hot Star. Apart from Telugu, this movie is also available in Hindi, Tamil, Malayalam, and Kannada languages on Disney. And it remains to be seen how much the Veerasimha Reddy movie that impressed the theaters will impress the OTT audience.
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Manik and Nandini are love. ❤
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tu aja.. bas teri kami aih
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