#Aglomania

[perfettamentechic]

Byblos

Byblos: immagine leggera e fresca per ogni stagione. #byblos #genny #arnoldogirombelli #donatellagirombelli #storiadellamoda #creatoredellamoda #creatoredistile #fashion #moda #pretaporter #perfettamentechic

Fondata in Italia nel 1973 da un gruppo di designer, byblos (in minuscolo) nasce come divisione di Genny S.p.A., che Arnoldo Girombelli e sua moglie Donatella fondarono nel 1961 ad Ancona, prendendo il nome da un hotel di Saint Tropez (Francia). byblos è stato eseguito per la prima volta sotto la direzione del fratello di Arnoldo, Sergio Girombelli, e dal 1992 da Donatella Girombelli. Una…

[climatecosmea]

Vivienne Westwood: Basic Hierarchy of Fashion

Using the hierarchy of fashion I placed different areas of Westwood’s brand in the category that they fall into. 

Haute Couture- Her bridal collection (no logo) is advertised as being Couture as all the dresses are made especially for the client. 

High End- Vivienne Westwood’s Burberry collaboration, Gold label and Andreas Kronthaler collection go into the high-end fashion section as they are all very expensive and aren’t on her website to buy. The Aglomania collection is affordable luxury and is an easy gateway collection to start buying into the brand. Her main collection and Red Label clothing lines are half in this sector as they include some items which are at a higher price point than being in the middle market. 

Middle Market- The Vans and Mellisa collaborations are between Middle market and Mass market as the prices of the items vary between the two. Vans is an affordable brand for people who usually buy from them so to spend a little extra on the collaboration wouldn’t be an issue to those consumers. The Mellisa collaboration is the same as Vans.