#Advertising Agency In New Zealand
Explore tagged Tumblr posts
zapperrr · 10 months ago
Text
Zapperr | Expert Website Development Services
In today’s digital landscape, a robust online presence is imperative for businesses aiming to flourish and connect with a broader audience. Your website acts as the crucial gateway to potential customers, emphasizing the significance of leaving a memorable impression. Understanding the pivotal role of well-crafted and functional websites, Zapperr provides proficient website development services to assist businesses in unlocking their online potential.
Expert Website Development Services by Zapperr
In today’s digital era, establishing a formidable online presence is essential for businesses seeking growth and broader reach. Your website serves as the primary interface with potential customers, highlighting the importance of creating a lasting impact. Recognizing the value of meticulously designed and highly functional websites, Zapperr offers expert website development services tailored to help businesses maximize their online presence.
Crafting Experiences Beyond Website Development Services
Today’s digital landscape requires businesses to have an extensive web presence in order to attain success and reach a wider audience. The website serves as the crucial portal through which prospective clients access information and therefore, it has to leave an unforgettable impression. Zapperr understands this and as a result, provides excellent website development services that can enable your business meet its online goals.
More than Just Website Development Services
In Zapperr, we go beyond just designing websites; we aim at creating digital experiences that resonate with your target market. Our skilled team of developers infuses innovation into technological expertise when crafting websites that are both visually appealing and highly functional. Whether you are starting up your business or have been well established for many years, our website development services can be customized to meet your specific needs.
Customized Solutions for Your Business
At Zapperr, website development is not done in a one-size-fits-all approach. We take a personalized approach by understanding your company goals and the target audience in order to create a bespoke website that matches your brand image. Our range of services includes responsive web designs, e-commerce solutions, content management systems among others
0 notes
marcferguson · 11 months ago
Text
Expert Website Development Services | Zapperr
In today’s digital era, having a strong online presence is crucial for businesses looking to thrive and reach a wider audience. Your website serves as the initial connection with potential customers, underscoring the importance of creating a lasting impression. Recognizing the value of well-designed and functional websites, Zapperr offers expert website development services to help businesses unlock their online potential.
Crafting Experiences, Beyond Websites Development Services
At Zapperr, we go beyond merely developing websites; we strive to craft digital experiences that resonate with your target audience. Our team of skilled developers blends creativity with technical expertise to build websites that are not only visually appealing but also highly functional. Whether you’re a small startup or a large enterprise, our website development services are tailored to meet your specific business needs.
Tailored Solutions for Your Business
Website development is not a one-size-fits-all approach at Zapperr. We take a personalized approach, understanding your business goals and target audience to create a bespoke website aligned with your brand identity. Our services encompass responsive web design, e-commerce solutions, content management systems, and more. We ensure that your website not only looks impressive but also operates seamlessly across various devices.
User-Centric Design + Website Development Services
A visually attractive website is just the starting point. Zapperr focuses on creating a user-centric design to enhance the overall browsing experience. Intuitive navigation, quick loading times, and mobile responsiveness are fundamental to our development process. By prioritizing user experience, we assist businesses in keeping visitors engaged, encouraging them to explore all that your brand has to offer.
Conversion-Oriented Approach
We recognize that a website’s success goes beyond attracting visitors; it’s about converting them into customers. Zapperr incorporates conversion-oriented elements into your website’s design and functionality. From clear calls-to-action to strategically placed contact forms, we optimize every aspect to transform your website into a powerful lead generation tool.
Future-Proof Technology
In the ever-evolving digital landscape, staying ahead with the latest technologies is crucial. Zapperr ensures that your website is built using future-proof technologies, making it adaptable to changes and advancements. Whether integrating the latest e-commerce features or optimizing for voice search, we keep your website at the forefront of digital innovation.
How Zapperr Transforms Your Online Presence
Choosing Zapperr for your website development needs means more than just getting a website; it’s an investment in a digital asset that propels your business forward. Our proven track record and satisfied clients attest to our commitment to excellence.
Ready to Elevate Your Online Presence?
Of course! Whether you’re a business looking to expand your digital footprint or an individual seeking to enhance your online presence, I’m here to help. Let’s discuss your goals and strategies to elevate your online presence. Whether it’s through creating engaging content, optimizing your social media profiles, or implementing effective SEO techniques, together we can make a significant impact in boosting your visibility and influence in the online world. Let’s get started!
conclusion
In conclusion, Zapperr’s website development services empower businesses with a strong online presence. Focusing on user experience, conversion optimization, and future-proof technology ensures your website becomes a valuable asset in achieving business goals. Elevate your digital presence with Zapperr and experience the transformative impact of expert website development services.
0 notes
thetechtalesnewzealand · 1 year ago
Text
Best Social Media Company in Auckland | The Tech Tales New Zealand
The old Facebook is the new Meta. The Blue Bird turned X. Days later, Threads unfurled.
It’s crazy how the Social Media curve is shaping these days. While things are unpredictable, it’s still a goldmine of opportunities. Brimming with users who join on social media channels every second, it’s a platform for influencers and businesses to make some dough. But not everyone can nail it on social media.
If you think trial and error and some basic design skills on Canva can make things work for you, you may be wrong. Instagram and TikTok have already amped up their algorithm to show relevant content in user feeds, weeding out unuseful or irrelevant posts. But with a clear, thought-out strategy, you can line up your goals with your social media’s presence.
Tumblr media
The Best Social Media Company in Auckland can help you get your account up and running. They have a team of social media strategists who’ve a fair knowledge of algorithms, what works and what doesn’t.
On top of that, a Social Media Advertising Company in New Zealand will generate and curate the content for you, plan your posts, track your performance, retarget your audience and everything else so you don’t have to.
Still hung up on how to select a Social Media Agency? Consult the Tech Tales and grab a free 30-min call worth $300. They’ll hand out a roadmap to your Social media journey with achievable goals - high ROI, engagement and everything else.
0 notes
digitalmore · 9 hours ago
Text
0 notes
businessclasstohouston · 15 days ago
Text
Things to Know Before Booking First Class Flights to New York for Business Tours
Looking for first-class flights to New York for your next business tour? Londoners and most people of the UK are blessed to get access to some of the finest OTAs such as the Business Flight Shop and flight booking aggregator site from where they can explore the available business class flights to New York or elsewhere instead of totally depending on their travel agents.
Before you book your first class flight ticket to New York for your next business tour, check out some pointers to avail of cheaper flights and other facilities you can enjoy by choosing to fly first-class despite the comfort—
Connect with an OTA in the first place
Whether you are flying to NY in the USA or searching for flights to Adelaide Australia– sticking to an OTA will be helpful as they offer all-inclusive services totally aided by the trending AI- technology. So, before setting off for a business tour, if you find it difficult to find an upper-class air ticket, connect with some privileged agencies reputed to sell the last-moment flight tickets at quite a discounted rate. Though the airlines never advertise for that, they sell the tickets via these agencies to fillup the accommodation before the takeoff.
Be Flexible with the flight schedule for more savings
Though we are talking about business tour where maintaining the schedule is a priority yet if you get a chance to take a flight before or after the tentative one, to save more, go for it without any hesitation.
When you are flying first-class flights to NY or business class flights to New Zealand, you have the access to wait at the business lounge for a few hours if needed before you set out for the business meeting.
Book an accommodation along with flight tickets
Book your hotel at New York so that soon after landing, you can take a cab or enjoy the airport pull car facilities from the hotel or the airlines.
Upgrade your knowledge about the airport check-out laws
Be sure of the latest airport rules at the JFK or the New York Airport for a smoother check-in and check-out. Despite the digital copies, carry photocopies of the original documents to deal with any immigration hassle even though you will enjoy priority check-in being a first-class passenger.
0 notes
rowan-noah · 21 days ago
Text
Where Creativity Meets Technology: Top 5 VFX and Compositing Companies
Tumblr media
The world of visual effects (VFX) and compositing services has transformed the way stories are told across film, television, gaming, and advertising. From creating surreal cinematic landscapes to integrating intricate CGI with live-action footage, the demand for skilled professionals and cutting-edge technology continues to rise. Businesses looking for compositing services in the USA or an exceptional VFX services company in India have numerous industry leaders to choose from.1. Vee TechnologiesVee Technologies stands out as a pioneer in delivering unparalleled VFX and compositing services. With an impressive portfolio of projects across film, gaming, and digital media, the company has earned its reputation as a trusted partner for high-quality visual effects.Operating in both India and the USA, Vee Technologies provides end-to-end solutions that cover everything from pre-visualization to final compositing. Their services include CGI, rotoscopy, 3D modeling, and green screen integration, ensuring visually stunning and immersive experiences.With an expert team of artists, advanced infrastructure, and a client-centric approach, Vee Technologies consistently meets global standards. It’s no surprise that the company is recognized as a top-tier VFX services company in India and the USA.Why Choose Vee Technologies?Highly skilled professionals with expertise in advanced VFX tools.Presence in both Indian and U.S. markets for global outreach.Proven track record with major film studios, advertising agencies, and game developers.2. Industrial Light & Magic (ILM)A trailblazer in the VFX industry, ILM has been at the forefront of innovation for decades. Founded by George Lucas, ILM is responsible for visual effects in some of the biggest Hollywood franchises, including Star Wars and Jurassic Park. Their cutting-edge technology and creative team make them a top choice for studios looking for groundbreaking effects.3. Weta DigitalBased in New Zealand, Weta Digital is synonymous with high-quality VFX. Known for their work on films like Avatar and The Lord of the Rings trilogy, they specialize in motion capture, 3D modeling, and intricate compositing techniques. Their commitment to innovation has set industry benchmarks.4. FramestoreWith offices around the globe, Framestore excels in delivering extraordinary VFX and animation. Their work spans blockbuster movies, advertisements, and immersive VR experiences. Whether you’re in the USA or seeking VFX services in India, Framestore’s versatility and creativity are unmatched.5. Digital DomainRenowned for its realistic effects, Digital Domain has contributed to iconic films like Titanic and Avengers: Infinity War. Their expertise in character animation, digital humans, and seamless compositing makes them a leader in the field.
0 notes
bumpdigital · 24 days ago
Text
Google Advertising Agency: Maximising Your ROI with Expert Ads
For top-notch assistance in dominating the web, contact Bumpdigital.co.nz, the Google Ads agency of choice in New Zealand. Make the most of your investment by immediately reaching your target audience!
Google Advertising Agency
0 notes
smegrowthnz · 1 month ago
Text
Tumblr media
The digital advertising landscape is evolving at a breakneck pace, with the global market projected to skyrocket to $786.2 billion by 2026. This staggering growth highlights the increasing reliance on online platforms for marketing and customer engagement, making digital advertising a cornerstone of modern business strategies.
As businesses worldwide shift towards online channels, digital advertising has become essential for reaching and connecting with targeted audiences effectively. The rise of social media platforms, advanced analytics, and AI-driven tools has further revolutionized how businesses promote their products and services, paving the way for innovative and personalized marketing strategies.
For businesses in New Zealand, particularly those in bustling hubs like Auckland, this global trend underscores the importance of partnering with a specialized Auckland marketing agency to navigate this booming sector. By tapping into expert strategies, your business can thrive in an increasingly competitive digital world.
0 notes
toprankdigitalnz · 1 month ago
Text
What Are the Things to Look for When Hiring A Digital Marketing Firm in New Zealand?
Do you want to outsource your activities to a digital marketing firm in New Zealand? Are not you sure whether it's the right move or not? Hiring a Digital Marketing firm is a big decision. You shouldn't take it lightly. There are many reasons why you should think of hiring a Digital Marketing Agency Tauranga.
One of the causes behind hiring a digital marketing firm is that it will free your time and allow you to focus on other activities. It allows your marketing agency to bring in some expertise.
It is worth noting that all marketing firms are not the same. While some agencies can transform your business and generate a lot of revenue. It is worth mentioning that some digital marketing firms need to tick certain boxes before you hire them.
What you should look for in a Digital Marketing firm in Auckland.
Think about what you need before you start looking for a digital marketing firm.
You need to think about what you need before hiring a digital marketing firm. It is worth noting that a social media marketing firm will offer you something different. It has a different sort of skill set than an SEO marketing firm.
If you want to look for a full-service marketing firm, it will differ from one that specializes in one field. What do you need from a Digital Marketing Company Auckland?
Do you want the marketing agency to Boost Your SEO? Do you have everything involved in your marketing plan?
As far as digital marketing goes, you need to evaluate your needs from a Marketing firm. The more aligned your marketing and sales relationship is, the better your advertising plan will be.
It is one of the reasons why you want to make sure that your Marketing goals fit with the agency from the beginning.
Once you know your requirements, it is easier for you to focus on a Marketing firm that suits you.
You want to hire a marketing agency with ample exposure in your industry
Hiring a Digital Marketing Agency Christchurch that has exposure in your industry is worth it. It does not just learn about your pain points. It likewise has expertise and knowledge to help you keep its marketing campaign tailored for your intended audience.
if you are lucky enough to find an agency with experience in your industry, you need to ask them one thing. Did the marketing agency succeed in meeting conversion goals similar to yours?
For instance, you are a SaaS firm that wants to produce a new product for B2B consumers. Did the Marketing firm manage an advertising campaign similar to yours?
When a firm has a stronghold in your industry, the agency can help you build a killer marketing plan.
Digital Marketing Agency Tauranga diverges from ideas that don't work. These are some of the things that you should check before hiring a digital marketing firm in New Zealand.
0 notes
affordabletobaccoaustralia · 4 months ago
Text
Cheapest Cigarettes in Australia
With the best deals on cigarette online in australia, you can enjoy unique flavours without breaking the bank. ecChoice is Adelaide's leading discount tobacco and vaping shop.
Increasing the price of cigarettes is one of the most effective strategies to reduce smoking, but it's not without cost. Cigarette tax increases can differentially impact smokers, causing some to shift down to cheaper brands.
1.       Buy in bulk
In Australia, cigarette sales are highly taxed. Increasing tobacco taxes has the potential to reduce smoking rates by making cigarettes less affordable for smokers, or to prevent new entrants from starting to smoke.
Nevertheless, there is substantial discounting of cigarettes by retail outlets. A recent national fieldwork agency survey found that reported prices paid by consumers for factory-made cigarettes were 5.8% lower than the recommended retail price (RRP).
This is an important consideration in evaluating the effectiveness of tobacco taxes to reduce tobacco use. The World Health Organization suggests that a tobacco product’s affordability should be measured in relation to an average worker’s earnings. It takes over two hours for a 20-cigarette-per-day smoker to earn enough money to purchase one pack of the most popular brands sold at recommended retail prices in Australia.
The current study monitored before and after the implementation of plain packaging the advertised price per stick of the most prominently promoted single packs of cigarettes in stores in four Australian cities where price boards were still permitted. Prices increased above the inflation rate and were driven by increases in excise/customs duty.
2.       Buy online
The cheapest cigarettes in australia can be bought at online stores. These websites are known to offer cheaper prices than traditional tobacco stores and even sell imported cigarette brands at lower costs. They also offer free shipping and fast delivery of the cigarettes purchased. This makes them an excellent choice for smokers who want to avoid paying high tobacco taxes.
The most important indicator available of actual prices faced by smokers is the component of the Consumer Price Index (CPI) that covers tobacco products. In 2011, Australia ranked fourth in relative affordability of cigarettes. A pack of the cheapest cigarettes in Australia cost more than a Big Mac in countries other than Singapore, Ireland and New Zealand.
Despite the high recommended retail prices, Australian smokers were able to purchase cigarettes at discounts of up to 5.8% below their RRPs. This was primarily due to discounting by supermarkets and the existence of a large range of cheap factory-made and roll-your-own cigarettes.
3.       Buy in bulk
Unlike most other goods and services, the cost of tobacco products is largely a function of taxes rather than production costs. Thus, a key determinant of prices is the level and structure of excise duties, fees and taxes on tobacco sales. In general, higher tobacco taxes lead to lower prices as consumers seek to minimise these costs by switching to cheaper brands or pack sizes or shopping at low-cost outlets.
As a result, tobacco price increases tend to disproportionately impact different population subgroups. In Australia, for example, the price of cigarettes has risen rapidly following the introduction of plain packaging, with higher per stick prices recorded in value (Craven A Cork Tip 20s), mainstream (McClarens Gold) and premium (Rothmans) market segments. In addition, there has been considerable discounting of cigarettes by supermarkets and tobacconists. Per cigarette sales prices of RYO tobacco have remained substantially lower than those of FM cigarettes. However, the price gap has progressively widened since 2001.
4.       Buy in bulk
In Australia, the prices of cigarettes are heavily influenced by state licence fees and tobacco taxes. As a result, the reported price that smokers actually pay is generally lower than the recommended retail price. This gap has widened over time.
Tobacco product prices are monitored each quarter by the component of the Consumer Price Index (CPI) that includes cigarettes and tobacco products. These data provide the longest-running indicator of actual price changes for cigarette packs.
This study monitored before and after the introduction of plain packaging the advertised price of the most prominently promoted and lowest-priced single pack of cigarettes in outlets in four Australian cities where pricing boards are permitted. A panel of trained fieldworkers visited stores monthly from May 2012 – 7 months before the implementation of plain packaging – until August 2013. The price of a cigarette was recorded for each visit. Data were analysed using a repeatedmeasures observational design.
0 notes
369collective · 5 months ago
Text
Tumblr media
Looking for a digital marketing agency in NZ? Our professional services include business development, small business marketing, lead generation, website design, SEO, and pay-per-click advertising. Whether you're a startup or an established company, we tailor strategies for growth. Choose 369 Collective to elevate your online presence and drive results in New Zealand.
0 notes
toprankdigitalnz · 2 months ago
Text
Boost Your Online Presence with Best SEO and PPC Services in New Zealand
Living in this digital world, it can make all the difference to a business for the success thereof. Whether you run a small concern in Wellington, or are an entrepreneur in Tauranga or indeed a company planning to expand its operations in Auckland, SEO can be the key to unlocking success. An experienced SEO company can assist you to improve your position in search results, increase visitors, and therefore to increase sales. If you need faster results and look for a more focused approach, PPC services in New Zealand will give you fast results when approaching the clients, you are interested in right away.
Why Choose an SEO Company in Wellington?
The very dynamic business environment is felt in Wellington, with businesses in almost all industries competing with each other to appear as visible as possible in the online space. You can partner with an SEO company in Wellington to help your business stand out and reach the targeted audience. With local SEO strategies specifically customized for the Wellington area, an SEO company can ensure that your business will be correctly represented when it comes to local search results. The potential customers in your region can now easily find you while searching for products or services that you offer. To top it off, a Wellington-based SEO firm knows the local market, so it can craft well-tailored strategies that mirror the local customers' trends and behavior.
Tauranga SEO Company: Reaching More People
If your business is located in Tauranga, the importance of an SEO company is equally valid. There exist numerous key phrases for Tauranga, Bay of Plenty, and other cities. An SEO company can optimize keywords for your website to make it popular within Bay of Plenty. This will bring you the targeted customers in your local area looking for the same services you are offering. SEO refers to methods used to optimize keywords, create content, and build links coupled with technical development of your website all meant to enhance ranking of your website on the search engines. Therefore, an SEO company in Tauranga will make your website more noticeable and increase visitors to your site while establishing the credibility of your brand in the market.
SEO Company in Auckland: Competition in New Zealand's Largest City
Auckland is New Zealand's largest city and is a very competitive business arena. An SEO company in Auckland can help businesses here navigate New Zealand's dense online marketplace. With an ocean of potential customers, optimization is the key for attracting local traffic. Using advanced SEO strategies, competitive analysis, and content marketing, Auckland-based SEO experts can make sure that every project looks its best on search. They can bring foot traffic to a physical location by using Google My Business optimization among others. A good SEO company in Auckland will give you an edge and attract ready-to-buy customers.
PPC Services in New Zealand: Instant Exposure
For New Zealand-based businesses, the time taken for SEO is very long, but with PPC, instant exposure comes to your site. For example, Google Ads are considered PPC ads, whereby nothing competes with the ads in the results on the very top for searching for specific keywords. PPC services may offer business organizations the opportunity to take their product or service directly to the customers at the right time. Unlike SEO, which may take time to produce results, PPC produces results very instantly and very targeted, thus the best avenue for advertising seasonal sales, new products, or special occasions. A PPC campaign under the right management can bring excellent returns on investment with quality traffic in your site.
Choosing the Perfect SEO and PPC Partner
Whether in Wellington, Tauranga, Auckland or elsewhere in New Zealand, an ideal company for search engine optimization or a good PPC service provider is required. Instead look for an agency that has experience with previous work, knowledge of the industry, and keenness to understand unique business requirements. A good SEO or PPC firm is going to not just optimize your online presence but will also provide sustained support in helping you keep one step ahead of the competition. Thus, through a correct strategy on SEO, businesses will be granted more visibility and gain more customers, thereby earning long-term online success.
0 notes
rexsoftware · 6 months ago
Text
Rex Software
Rex Software delivers advanced, flexible, and user-friendly technology for real estate agents across Australia, New Zealand and UK. Their easy-to-use tech stack adapts to your agency's unique processes, enhancing customer relationships and ensuring peak performance, even on the go. With unmatched support, customisable features, and the most comprehensive mobile CRM, Rex Software empowers you to win more listings and dominate your market.  
Tumblr media
Rex Software is the purpose-built platform for all your real estate agency needs. Their whole-of-office real estate software platform delivers even more potential to list, sell, rent, and manage more properties than ever before. The Real Estate CRM is cloud and mobile property sales software that agents, admins, and owners love.  
Rex Reach offers a simpler way to advertise real estate on social media and across the web. Their cloud property management software brings you joy, and their beautiful, stylish websites showcase you as an agent and impress potential buyers. Power your business with Rex Software and start winning more listings. Book a demo of Their products and join over 2,500 agencies using Rex Software to improve their business every day.
1 note · View note
rexsoftwareuk · 6 months ago
Text
Property Management Software | Rex Software
Rex Software provides flexible, user-friendly software solutions for estate agents across Australia, New Zealand, and the UK. Our easy-to-use estate agent CRM helps secure more property listings while enhancing customer relationships and driving peak performance in the office or on the go. With unmatched support, customizable features, and the most comprehensive mobile CRM on the market, Rex Software empowers estate agents and agencies to streamline operations and accelerate growth.
Rex Software is the purpose-built platform for all your estate agency needs, designed to help you list, sell, rent, and manage properties more efficiently than ever before. Revolutionize the way you handle estate agency with Rex Software. Their sales and lettings CRM is a cloud and mobile estate agent CRM that agents, admins, and owners love. Rex Reach (Digital Ads) offers a simpler way to advertise real estate on social media and across the web. Their cloud property management software primes your property portfolio for growth while putting customer experience first.
Rex Software also provides stylish websites built to showcase you as an agent and impress potential buyers. Power your business with Rex Software and start winning more listings. Book a demo of their products and join over 2,500 agencies using Rex Software to improve their estate agency business every day. Deliver excellent customer service with a high-performing team powered by Rex Software.
Tumblr media
1 note · View note
ai-seo-services · 6 months ago
Text
Machine Learning SEO Strategies and How They Apply to SEO
Welcome, dear reader! Today, we’re diving into the fascinating world of machine learning SEO and its role in modern strategies with AI. Let’s unpack the principles of ML SEO and see how they revolutionize modern strategies. By the end, you’ll understand why leveraging ML SEO strategies is like having a secret weapon in your digital marketing arsenal.
What is Machine Learning SEO Strategies?
Understanding the Basics in Machine Learning SEO
Machine learning SEO strategies is a branch of artificial intelligence (AI) that focuses on building systems capable of data and improving over time without being explicitly programmed. Imagine teaching a computer to recognize cats in photos by showing it thousands of pictures. Over time, it gets better at spotting those furry friends on its own.
Key Concepts in Machine Learning SEO
Machine learning SEO involves algorithms, data, and models. Algorithms are the rules or instructions the computer follows. Data is the information fed into the system. Models are the end products that make predictions or decisions based on new data.
The Role of Machine Learning SEO Strategies
Enhancing Machine Learning SEO Keyword Research
Machine learning SEO strategies can process vast amounts of search data to uncover hidden patterns and trends. This leads to more accurate and efficient keyword research.
Improving Content Relevance
Content SEO strategies are crucial for ensuring your content matches user intent. ML SEO strategies analyze user behavior and preferences to suggest topics and optimize content for better engagement and relevance.
Personalising User Experience
Modern SEO strategies with AI focus on personalizing the user experience. ML SEO algorithms can tailor content, recommendations, and even advertisements to individual users, enhancing engagement and conversion rates.
Practical Applications and Case Studies
Case Study: XYZ Electronics
XYZ Electronics, a leading retailer in Australia. By integrating ML SEO strategies algorithms, they optimized their product descriptions and targeted ads, resulting in a 30% increase in organic traffic and a 20% rise in sales.
Case Study: Kiwi Travel
A New Zealand-based travel agency, Kiwi Travel, leveraged ML SEO strategies site audit consulting. They identified technical SEO issues and implemented AI-driven solutions, which improved their search engine rankings and boosted their site’s performance.
Strategies Enhanced by Machine Learning SEO
On-Page SEO Services
The role of Machine learning strategies aids in on-page by analyzing and suggesting improvements for elements like meta tags, headers, and content structure.
Off-Page SEO Strategies
Off-page SEO techniques, such as link building and social signals, benefit from the role of ML by identifying high-quality link opportunities and monitoring social media trends.
Local PPC Management
Local PPC Management is another area where machine learning shines. By analyzing local search trends and user behavior, the role of ML in SEO can optimize your pay-per-click campaigns for maximum effectiveness.
Technical SEO Optimization
Technical SEO optimization is streamlined with ML SEO. It can crawl your site, detect issues, and provide actionable insights for improvement, ensuring your website is search-engine friendly.
The Impact on Machine Learning SEO Content Marketing
Content Marketing Services
Machine learning SEO strategies enhances content marketing services by predicting what content will resonate with your audience. It helps create personalized content that drives engagement and conversions.
Content SEO Strategies
AI-driven content modern SEO strategies with AI focus on creating high-quality, relevant content that meets user intent. By analyzing search queries and user behavior, ML SEO ensures your content stays relevant and competitive.
Social Media Advertising Services
Social media advertising services benefit from ML SEO strategies through improved targeting and personalized ad delivery. It helps identify the best times and platforms to reach your audience effectively.
The Future of Machine Learning SEO Strategies
AI Consulting Services
AI consulting services can guide businesses in implementing ML SEO strategies. They provide expertise and tools to integrate AI into your digital marketing strategy seamlessly.
Voice Search SEO
Voice search SEO is becoming increasingly important as more users rely on voice assistants. ML SEO helps optimize content for voice search by understanding natural language patterns and user intent.
Video SEO Strategies
Video SEO strategies are enhanced by ML SEO, which can analyze video content and suggest improvements for better search visibility and user engagement.
Conclusion
In conclusion, ML SEO strategies is transforming the landscape of SEO, making it more efficient, personalized, and data-driven. Embracing these advanced techniques can give your business a competitive edge. Whether it’s improving keyword research, content relevance, or user experience, AI SEO Services have got you covered. Don’t miss out on the benefits of integrating AI into your SEO strategy. Explore the comprehensive services offered by AI SEO Services agency to elevate your digital marketing efforts today.
Tumblr media
0 notes
concerningwolves · 7 months ago
Text
This is all really good commentary, and I was going to leave my own additions in the tags but realised that, actually, I'd rather talk about this where people are more likely to see it, so:
I've been lucky so far working with agencies and with self-published authors/independent publications, but occasionally I'll see the dark shapes of all this stuff drifting past like icebergs beneath the surface and turn my metaphorical boat around.
To reiterate: I am lucky that I'm in the position to do this. I may not be so lucky for much longer.
I don't really like talking about certain fields as "oversaturated", but competition is high and so are the standards demanded by a lot of potential employers. (Some editors can find a niche and lodge themselves in it and do fairly to very well, but getting established first is difficult and getting harder). Even on LinkedIn, I'll see employers advertising for "freelance proofreaders", while listing a whole lot of extra duties that really shouldn't be the sole responsibility of a proofreader. I find this understandable (albeit disheartening/frustrating) on freelance websites like Upwork, where the people posting job offers don't always understand what different types of editing are and how they work, but from actual publishers and other businesses who publish texts? What the fuck.
A proofreader should (generally) read final proofs for lingering errors and flag up any issues with formatting/typesetting. A proofreader should not also write the copy (that's a copy-writers job!), be expected to do all the formatting, or rewrite substantial parts of the text. If a proofreader is doing any of this stuff, in the last step before publication, then the chance of errors appearing in the final product just got significantly higher. To be clear, I do believe that types of editing need to be more flexible outside of the structures of tradpub – but different editors do different jobs at different points because that's what works. Deviating from that in a tradpub or tradpub-adjacent environment can only ever have bad results for both the editor/proofreader and the public.
But the thing is, these jobs usually have lower entry requirements. The pay and workload may be shite, but if you don't need to have a bachelor's degree (or higher) and they accept equivalent experience, then it's an attractive job for anyone struggling to land consistent work. Which a lot of us are. And then once one company gets away with it, another will follow suit, and these kinds of requirements become normalised.
That said, new editors (freelance or not), please please find out if your country has some kind of editors society/institute/association. It's not a union and yearly memberships do cost, but these are hubs of training, networking, and career development. Some will not let people advertise on there for editors unless they stick to the approved rates. Most will make information on the acceptable rates for freelancers publicly available too. You're likely to be able to find advice there, or at least people in the same boat to grumble with. Off the top of my head, I know of:
The Chartered Institute of Editing and Proofreading (UK)
The Editorial Freelancers Association (USA)
The Institute of Professional Editors Limited (Australia and New Zealand)
Saw a fun little conversation on Threads but I don't have a Threads account, so I couldn't reply directly, but I sure can talk about it here!
Tumblr media
I've been wanting to get into this for awhile, so here we go! First and foremost, I wanna say that "Emmaskies" here is really hitting the nail on the head despite having "no insider info". I don't want this post to be read as me shitting on trad pub editors or authors because that is fundamentally not what's happening.
Second, I want to say that this reply from Aaron Aceves is also spot on:
Tumblr media
There are a lot of reviewers who think "I didn't enjoy this" means "no one edited this because if someone edited it, they would have made it something I like". As I talk about nonstop on this account, that is not a legitimate critique. However, as Aaron also mentions, rushed books are a thing that also happens.
As an author with 2 trad pub novels and 2 trad pub anthologies (all with HarperCollins, the 2nd largest trad publisher in the country), let me tell you that if you think books seem less edited lately, you are not making that up! It's true! Obviously, there are still a sizeable number of books that are being edited well, but something I was talking about before is that you can't really know that from picking it up. Unlike where you can generally tell an indie book will be poorly edited if the cover art is unprofessional or there are typoes all over the cover copy, trad is broken up into different departments, so even if editorial was too overworked to get a decent edit letter churned out, that doesn't mean marketing will be weak.
One person said that some publishers put more money into marketing than editorial and that's why this is happening, but I fundamentally disagree because many of these books that are getting rushed out are not getting a whole lot by way of marketing either! And I will say that I think most authors are afraid to admit if their book was rushed out or poorly edited because they don't want to sabotage their books, but guess what? I'm fucking shameless. Café Con Lychee was a rush job! That book was poorly edited! And it shows! Where Meet Cute Diary got 3 drafts from me and my beta readers, another 2 drafts with me and my agent, and then another 2 drafts with me and my editor, Café Con Lychee got a *single* concrete edit round with my editor after I turned in what was essentially a first draft. I had *three weeks* to rewrite the book before we went to copy edits. And the thing is, this wasn't my fault. I knew the book needed more work, but I wasn't allowed more time with it. My editor was so overworked, she was emailing me my edit letter at 1am. The publisher didn't care if the book was good, and then they were upset that its sales weren't as high at MCD's, but bffr. A book that doesn't live up to its potential is not going to sell at the same rate as one that does!
And this may sound like a fluke, but it's not. I'm not naming names because this is a deeply personal thing to share, but I have heard from *many* authors who were not happy with their second books. Not because they didn't love the story but because they felt so rushed either with their initial drafts or their edits that they didn't feel like it lived up to their potential. I also know of authors who demanded extra time because they knew their books weren't there yet only to face big backlash from their publisher or agent.
I literally cannot stress to you enough that publisher's *do not give a fuck* about how good their products are. If they can trick you into buying a poorly edited book with an AI cover that they undercut the author for, that is *better* than wasting time and money paying authors and editors to put together a quality product. And that's before we get into the blatant abuse that happens at these publishers and why there have been mass exoduses from Big 5 publishers lately.
There's also a problem where publishers do not value their experienced staff. They're laying off so many skilled, dedicated, long-term committed editors like their work never meant anything. And as someone who did freelance sensitivity reading for the Big 5, I can tell you that the way they treat freelancers is *also* abysmal. I was almost always given half the time I asked for and paid at less than *half* of my general going rate. Authors publishing out of their own pockets could afford my rate, but apparently multi-billion dollar corporations couldn't. Copy edits and proofreads are often handled by freelancers, meaning these are people who aren't familiar with the author's voice and often give feedback that doesn't account for that, plus they're not people who are gonna be as invested in the book, even before the bad payment and ridiculous timelines.
So, anyway, 1. go easy on authors and editors when you can. Most of us have 0 say in being in this position and authors who are in breech of their contract by refusing to turn in a book on time can face major legal and financial ramifications. 2. Know that this isn't in your head. If you disagree with the choices a book makes, that's probably just a disagreement, but if you feel like it had so much potential but just *didn't reach it*, that's likely because the author didn't have time to revise it or the editor didn't have time to give the sort of thorough edits it needed. 3. READ INDIE!!! Find the indie authors putting in the work the Big 5's won't do and support them! Stop counting on exploitative mega-corporations to do work they have no intention of doing.
Finally, to all my readers who read Café Con Lychee and loved it, thank you. I love y'all, and I appreciate y'all, and I really wish I'd been given the chance to give y'all the book you deserved. I hope I can make it up to you in 2025.
5K notes · View notes