#Adidas Consortium

[freshthoughts2020]

[snkrcollctn]

Adidas Consortium Equipment Support 93 x Foot Patrol

2021 marks the 30th anniversary of adidas  influential adidas EQT series, so the brand is celebrating with dozens of collaborations, retro releases and more. One of the most notable releases from this assemblage? Footpatrol‘s take on the EQT Running Support ‘93. Inspired by the sedimentary strata (AKA soil) found at each of the UK’s three highest peaks — Ben Nevis, Scafell Pike and Snowdon — the shoe is a bright and bold homage to the great outdoors and the inherently technical nature of the EQT line.

Uppers feature nylon, mesh and suede pieces that combine rich, earthy pinks and reds with sturdy and serious gray shades. Standout details include the duo of suedes on the mudguard and forefoot overlays, the contrasting gray tones on the heel and the artful application of flamingo pink mesh on the tongue and toebox. Pops of blue and orange on spots like the lace deubre, heel’s branded hit and midsole draw from classic outdoor gear, while the dual-colored fabric Three Stripe graphic adds layered style. If you check out the medial half of the midsole, you’ll also see a trio of numbered graphics that nod to the elevation of each peak that inspired the shoe.

[sneakersculture]

La adidas Euro Style Cup 2024

Il y a quelques temps, adidas s’était associé à certains des revendeurs les plus hype de la sneakers culture pour la adidas Consortium Cup, qui avait pour but de réimaginer des sneakers de la marque aux trois bandes, puis de faire voter les internautes pour savoir quelle serait la meilleure Collab. L’événement avait très bien fonctionné, et avait permis à adidas de se faire pas mal de publicité…

[dailytomlinson]

Louis was wearing ZARA & ADIDAS on the Faith in The Future Tour in Los Angeles, on June 30th.

ZARA CROCKET KNIT TANK TOP

ADIDAS CONSORTIUM WALES BONNER TWO-TONE KNITTED ZIP-UP TRACK JACKET

📸: forevercallin / LouisWTNews

[hypebeast1ife]

SHOP: BSTN x adidas Samba 'Consortium Cup'

[saltynotsorry]

END. x Adidas ‘consortium cup’

[csrmagnovite24]

JOOTA HAI YEEZY🙂

In late 2022, Adidas, a global powerhouse in the realm of sportswear, found itself entangled in a web of controversy following its decision to sever ties with Kanye West due to his series of contentious remarks. This move ignited a multifaceted discussion around corporate social responsibility (CSR) and prompted a deeper exploration of the ethical considerations inherent in business partnerships.

The narrative surrounding Kanye West's departure from Adidas began with inflammatory statements, which escalated from provocative tweets to offensive interviews and podcasts, ultimately culminating in unsettling remarks involving an Adidas manager. The widespread condemnation that ensued left Adidas with no option but to publicly denounce West and terminate their longstanding collaboration. However, this action was just the beginning, as public scrutiny intensified, leading to a reassessment of Adidas' CSR practices.

Despite the termination of their partnership, Adidas' decision to continue selling existing Yeezy stock became a focal point of criticism. Critics argued that by doing so, Adidas was indirectly supporting West financially, thereby, contradicting their condemnation of his behaviour and calling into question the sincerity of their commitment to CSR principles. The ongoing sale of Yeezys was perceived by many as profiting from hate speech, potentially undermining Adidas' professed values of inclusivity and respect, particularly in the eyes of younger consumers who place great emphasis on a brand's ethical stance.

The discord between stakeholder expectations and corporate actions laid bare a fundamental disconnect between rhetoric and reality. This dissonance raised doubts about the authenticity of Adidas' CSR initiatives and underscored the importance of aligning stated values with tangible actions. Critics pointed out numerous inconsistencies between Adidas' professed values and their decision to continue selling Yeezys, fueling scepticism about the efficacy of their CSR efforts and casting doubt on the integrity of their corporate governance. This loss of trust translated into diminished brand loyalty, which could potentially impact sales and market share over the long term.

The fallout from the controversy prompted stakeholders to demand greater transparency and accountability from Adidas. There is a growing expectation for companies to not only articulate their CSR commitments but also to demonstrate tangible progress and accountability in fulfilling them. The Yeezy controversy served as a catalyst for a broader conversation about corporate ethics and the responsibilities of multinational corporations in navigating complex social issues.

Moreover, The Clean Clothes Campaign published a report in 2023 detailing the unfavourable working conditions in Adidas factories located in Vietnam and Cambodia. The report painted a terrible picture of the working conditions faced by employees, describing poor pay that did not keep up with living expenses, excessive overtime that went above the law, and hazardous workplaces without enough safety precautions. The research also highlighted issues with restricted freedom of association and challenges in organising unions, which further impeded employees' capacity to speak out for themselves. Similar complaints have also been voiced by other groups, such as the Worker Rights Consortium, in other Adidas supplier facilities, underlining structural issues with the company's supply chain.

In addition to worker rights, Adidas faces environmental challenges. Ecosystems and human health are at risk from the usage of microplastics, which are microscopic particles emitted from synthetic materials. While Adidas investigates natural alternatives and uses recycled plastic, detractors call for quicker action. Criticism is fueled by the industry's massive carbon impact, which includes Adidas' shipping and production. Ambitious targets aim to achieve carbon neutrality by 2050, but detractors question their relationships with high-emission businesses and say they lack specific measures.

As Adidas grapples with the fallout from the controversies, it faces a crucial decision regarding the fate of its remaining Yeezy inventory, ethical labour practices and strives for sustainability. The company must weigh the financial implications of selling the stock against the potential reputational damage and further community backlash that may result. This decision will not only shape Adidas' immediate response to the crisis but also have lasting implications for its corporate reputation and stakeholder relationships in the years to come.

TASK IN HAND

Imagine yourself as the CSR Head of Adidas, tasked with restoring the company's tarnished reputation. For the same come up with the following:

· Create a problem-solving product line with your assigned brand ambassador, prioritising sustainability, and a clear message for impact.

· Spearhead bold CSR initiatives for microplastic mitigation

· Revamping HR for ethical labour practices.

· Craft a resonant CSR campaign for brand reputation revival.

· Press Release

Deliverables

· PPT not more than 7 slides

· A press release

· Extra deliverables are appreciated

[snkrbonbon]

Sneaker Politics x adidas Samba “Consortium Cup”

[sneakerscartel]

Offspring Reveals adidas Consortium Cup Winning Collaboration

[reddealsonline]

Check out this listing I just added to my Poshmark closet: Adidas Samba x Consortium Cup Sneaker Politics Size 10.

[freshthoughts2020]

[centiasoddboutique]

Check out this listing I just added to my Poshmark closet: Adidas Donald Glover Nizza Consortium Men NWT FX4801 Athletic Sneaker .

[sneakersculture]

Adidas lance le tournoi Consortium

View this post on Instagram A post shared by adidas Originals (@adidasoriginals) Adidas vient d’annoncer le lancement de la Consortium Cup, un tournoi de 4 semaines qui porte sur le désign de sneakers. Pour le tournoi, adidas a sélectionné 16 boutiques, situées aux États-Unis, en Europe et en Asie Pacifique. Chaque boutique à pour objectif de remporter le tournoi afin de voir le modèle qu’elle…

[skyeheron]

Subcultures in Bournemouth

Looking for further design inspiration I wanted to look into subcultures within the youth of Bournemouth. Initially I looked at the surfing culture as the pier is one of the best spots here to surf at and is a key part of Bournemouth.

Bournemouth pier has long been a well-known surf spot, "first being surfed early in the 60’s by quite a few ‘radical dudes,’ the whole of the Dorset coast was then explored for new waves (which there were plenty of)."

Whilst many non-locals may not see Bournemouth as a surf spot, the pier offers sheltered along with a consistent break, attracting many local surfers.

Looking at how visual communication has been influenced by surf culture is a good starting point for how I can draw inspiration from this and put it into my own work.

A good point of inspiration is surfer David Carson. "He is the world’s most imitated graphic designer, at least among magazines that do “hip” and “edge” and who like to break every typographic rule there is while straight-jacketing themselves to another set of strictures".

Taking inspiration from surf and the ocean being wild and unexpected "six years ago, Carson designed, at BeachGrit‘s behest, 151 new logos for the WSL.

The existing logo, he said, “has no soul. The logo just doesn’t represent the sport very well. It’s pedestrian, unoriginal, forgettable,  safe, gentrified and corporate. All things surfing is NOT, at least to me.”

His creative style is clear in his designs and reflects his views on surfing culture and is something that could provide inspiration for my own designs and the way Bournemouth should be viewed.

Another notable subculture within Bournemouth is the "healthy growing skate scene with multiple cliques made of older OG's and a load of young rippers that can usually be found in any of the relatively okay skateparks surrounding our small seaside town".

"In the early days of skateboarding, skateboarders had to be resourceful and creative. They used DIY techniques to create their own custom boards and designs, which often involved repurposing old skateboards or other materials. This DIY ethos also extended to skateboard graphics, which were often hand-drawn or spray-painted onto the bottom of the boards. These early skateboard graphics were heavily influenced by surf culture, featuring waves, palm trees, and other beach motifs.

As skateboarding gained popularity in the 70s and 80s, it began to influence art movements like punk, street art, and graffiti. Skateboarders and artists began to collaborate, with skateboard companies commissioning artists to create graphics for their boards. The skateboarding industry also began to attract artists who were drawn to its rebellious spirit and DIY aesthetic. Skateboard graphics became more sophisticated, featuring intricate designs and bold colors that reflected the energy and attitude of skateboarding culture."

"One of the most influential skateboard artists of this era was Jim Phillips, who designed graphics for Santa Cruz Skateboards. Phillips' bold and colorful designs featured skeletons, monsters, and other irreverent imagery that became synonymous with the skateboarding subculture. Other prominent skateboard artists of this era included Vernon Courtlandt Johnson, who designed graphics for Powell-Peralta Skateboards, and Pushead, who worked with Zorlac Skateboards."

[hypebeast1ife]

SHOP: NICE KICKS x adidas Samba 'Consortium Cup'

[garyovintage]

上)adidas STAN SMITH × MITA Sneaker "ADIDAS CONSORTIUM" 下)New Balance 574 Sneaker "camouflage"

"adidas/ STAN SMITH" and "New Balance/ 574"とそれぞれブランドを代表するモデル。ともに少し珍しいデザインで仕上げられたシーズン限定のものです。