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ziqitzahealthcare · 4 years ago

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Ziqitza Healthcare ltd : These Are The Toughest Jobs In A Pandemic

Doctors, nurses, and medical staff have been at the frontline of the battle against the Corona Virus. They have been at it relentlessly since the pandemic started and even now after 6 months are giving their all to get in control of this situation. All the blessings, prayers, and praise they receive from the general public can never make up for their contribution. But besides hospital and emergency medical workers, there are other sectors too whose contribution to taming the pandemic hasn’t seen too much of light. So, in this Ziqitza blog post, we’re going to honour those who have been fulfilling our needs silently during the biggest pandemic this world has ever seen.

Police

The Police have been patrolling almost every street in India since the lockdown commenced. They are out there risking their lives, maintaining lockdown rules, and ensuring there is still law and order. The Police should be highly honored for their tenacity and bravery. It is because of the police that India was able to survive and maintain the lockdown.

Even after the lockdown has been lifted and new rules have been imposed, the police are on the streets ensuring that the spread of the Corona Virus doesn’t shoot up drastically. In these tiring and scary times, the police have shown that the people of India can have faith in their policemen.

Ziqitza Healthcare salutes our Heroes in Khaki.

Deliverymen

Since the beginning of the lockdown, online businesses have been booming. No one wants to go outside and get exposed to the virus so almost everyone has turned to no contact deliveries. This has increased the workload of the already stressed out deliverymen by a tenfold.

People who are doing deliveries in the lockdown have a significantly higher risk of getting infected with the virus. They are willingly putting their lives at risk so that people don’t step out so much to get their essentials.

But the worst part is that they are being paid pennies for their work. Being a deliveryman is a tough job as it as and now with the added pressure of the pandemic, it has become one of the most difficult jobs right now. With them being underpaid and risking their lives, we all should respect deliverymen more.

Emergency Workers

Doctors are working round the clock to treat patients and curbing the Corona Virus. Apart from hospital staff there is frontline health workers like Ambulance staff who are responsible for transporting people who are in need of medical attention. Emergency workers are also at great risk of getting infected with COVID-19 as not only do they have to come in contact with asymptomatic and symptomatic carriers but they have to come in contact with them in an unsterilized environment.

Unlike doctors, frontline emergency workers have don’t have the comparatively safer, sterile environment of a hospital.

Ziqitza Limited operates emergency helplines that provide medical advice , ambulance for pregnant women and ambulance for emergency medical transfers. The national ambulance helpline 108 is run by Ziqitza in multiple states to provide free emergency ambulance services. Anyone can dial 108 and avail ambulance services free of cost. This operation is a collaboration between the Indian government and Ziqitza Healthcare ltd under the National Health Mission.

Ziqitza Healthcare employs multitudes of workers for its operations to cover medically unequipped areas and has hence created over 10,000 jobs and opportunities for the people of India. Ziqitza aims to provide the world’sbest emergency services to citizens of India and has worked privately and under the government to do so.

Municipality

Though fewer and fewer people are coming on the streets now, maintaining a city is a tough job even in a pandemic. The municipalities have been on top of keeping the streets clean and closing down public parks to curb the spread of Corona Virus.

Due to fewer workers being available because of the pandemic, cities would get more and more polluted. But local authorities have been at it to prevent any more pitfalls in 2020. Streets are cleaner and parks are being maintained. Ziqitza Rajasthan thanks the municipalities for upholding the standards of cleanliness even in a pandemic

Essential Workers

Essential workers should be applauded for their outstanding efforts in keeping the country running during the worst spread of a deadly disease in the history of humanity. Essential workers in grocery stores and medical shops are risking their lives just to provide citizens with their daily needs. They are the ones who are loading and stocking up essentials and coming in contact with objects that have changed a lot of hands. Essential workers are severely underpaid for their hard work and should be honored for their sacrifice.

Emergency Call Centre Operatives

Emergency Call Centre Operatives are the people that sit on their phones day and night to connect emergency services with the people in need. They handle calls from across a country in a

pandemic and are overworked because of the stressed situation. These call centers from an average of 20,000 calls to over 1 lakh calls a day.

Ziqitza Healthcare used to operate emergency helpline 181 for the Punjab Police to help them out on grievance redressal cases throughout the state. Ziqitza runs the call center with professionally trained emergency call center operatives to provide assistance to women, children, and general victims.

Teachers And Professors

It is of no surprise that teachers have sacrificed their comfort to provide students the education they need. School teachers and college professors are conducting online classes in their homes so that students don’t fall behind. Some teachers are even going to their respective institutions to provide all the software and blackboard teaching that is only available in a school/college.

The efforts of teachers are commendable and they deserve to be paid much more than they are paid now. Teachers and professors are the unsung heroes of this pandemic. Ziqitza Healthcare ltd salutes our country’s teachers.

NGOs

The great thing about NGOs is that they are not afraid of the pandemic. They are still out there, taking necessary precautions and ensuring that the citizens of India are getting the help they need. Many NGOs are responsible for donating masks to rural areas and educating them about the usefulness of PPEs.

NGOs have been a major part of the fight against Corona and have played their role religiously. You should also do your part and donate to your nearest NGO that is helping out in curbing the spread of Corona.

#ziqitza #Ziqitza HealthCare #Ziqitza HealthCare Limiited #Ziqitza Limited #Ziqitza Healthcare Ltd #Ziqitza Rajasthan

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optometrist0 · 7 years ago

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shirlleycoyle · 4 years ago

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We Asked 43 Facial Recognition Companies if They’ll Refuse to Work With Cops

In a letter to Congress Monday, IBM CEO Arvind Krishna said the company will no longer offer general purpose facial recognition technology, and that the company would oppose its use—or the use of any technology—for “mass surveillance, racial profiling, violations of basic human rights and freedoms, or any purpose which is not consistent with our values.”

In the letter, spurred by the Black Lives Matter protests and the police killing of George Floyd, Krishna said now is the time to begin a national dialogue on whether and in what capacity domestic law enforcement agencies should use facial recognition technology.

And Wednesday evening, Amazon announced a one-year moratorium on police use of its Rekognition face recognition technology.

Bias in artificial intelligence is well documented; predictive policing algorithms disproportionately target majority Black neighborhoods, facial recognition systems often can’t recognize Black people, and the Black community is surveilled at a disproportionate rate, as well.

“Artificial Intelligence is a powerful tool that can help law enforcement keep citizens safe,” Krishna said in the letter. “But vendors and users of Al systems have a shared responsibility to ensure that Al is tested for bias, particularity when used in law enforcement, and that such bias testing is audited and reported.”

To see if any other facial recognition companies agreed with IBM’s suggestion that there’s a “shared responsibility�� to use AI responsibly, Motherboard reached out to 43 companies developing facial recognition technology, as compiled by Medium’s OneZero and supplemented with a few additional companies and federal agencies that have a focus on surveillance.

We asked if their facial recognition technology was used by the police, whether they supported Black Lives Matter protests, and if they would make a commitment to stop developing facial recognition technology and commit to not work with the police.

Here are their answers, listed alphabetically:

3DiVi

Did not respond.

Adera Global PTE Ltd.

Did not respond.

AiUnion

Did not respond.

Alchera

Did not respond.

AllGoVision

Did not respond.

Amazon

Did not respond, but issued a statement about Rekognition Wednesday.

AnyVision

Adam Devine, chief marketing officer for AnyVision, offered the following response:

1. Is our facial recognition technology used by the police?

AnyVision's facial recognition technology is not being used by the police, but we believe that it can and should be used by law enforcement to eliminate the bias that is clearly inherent in many organizations.

2. Do we support Black Lives Matter protests?

It would be easy to respond to this question with a careful, generic, PR-approved statement void of any real opinion or meaning. F#ck that. We're a startup with roots in Israel, a country that had to fight its way into existence, faces constant threat, and is populated by a people who have been persecuted for thousands of years. We support every effort—large and small, quiet and loud, peaceful and violent—that demands and earns equality, respect and safety for every race, sexual orientation, gender and religion.

We support the mission of BLM, and we applaud the protests and the significant achievements that have already come from the time, risk and perseverance of every individual who has taken to the streets of cities around the world.

3. Have we seen IBM's decision and will we stop developing facial recognition technology?

We have seen IBM's decision, and we disagree with it.

We believe IBM would have made a bigger, more powerful and frankly more effective statement if it had ceased doing business with law enforcement organizations and dedicated time and budget to legislative efforts to establish accuracy criteria for facial recognition algorithms and set forth guidelines for its ethical use rather than ceasing whatever development it was pursuing.

Their decision fails to recognize a critical point: just as bad people within bad organizations use force unjustly, bad people use technology unjustly. […]

We stand by our technology and the good that can come of its ethical use. We believe that facial recognition with sufficient training is in fact a safer and more effective tool than human perception, because it's easier to train the bias out of a line of code than it is a line of people.

Kevin, it would be easy to say that all facial recognition is bad because inferior versions of the technology are used in bad ways by bad people. But that's a short-sighted, knee-jerk reaction.

Nuclear power can illuminate a city or flatten it. Facial recognition can be biased or it can be used to protect people from threats.

Awidit Systems

Did not respond.

ClearLink

Did not respond.

Cyberextruder

Did not respond.

Cyberlink Corp

As a matter of policy, CyberLink generally does not comment on client relationships, and as a Taiwanese technology company, we also generally refrain from commenting on the local politics of other countries. Facial recognition is capable of providing solutions that go far beyond surveillance purposes, such as highly secure authentication for contactless payments, access control, personnel authentication, and device or account login. FaceMe was designed to deliver solutions such as these, and with privacy protection at the forefront. We feel this discussion is an important exemplification of why regulation is deeply needed around the use of facial recognition technology, specifically when it comes to fulfilling a public safety role, to ensure this technology is employed ethically, is free of algorithmic bias and does not violate any individual’s privacy or personal freedom.

Dahua Technology

Did not respond.

Dynamic Imaging Systems

Did not respond.

FaceFirst

Did not respond.

Federal Bureau of Investigations

Did not respond.

Idemia

Did not respond.

Imagus Technology

Did not respond.

Innovatrics

1. We don't have any projects with any of the US police departments and neither are we planning to.

2. Many of our employees have joined Black Lives Matter support demonstrations here in Bratislava, Slovakia, and we fully endorse that.

3. It's difficult to comment on the decision of IBM, since we don't know anything about the quality of their algorithms. Unlike most face recognition developers, IBM has not been participating in the independent FRVT (Face Recognition Vendor Tests) done by the US NIST, which are considered industry standards.

The reason is that we provide face recognition services in many countries in Africa, Asia and South America (most recently for electoral register in Guinea or provision of consumer loans in the Philippines and Vietnam). We need those algorithms to be accurate and reliable and therefore we use a very comprehensive training dataset that doesn't prefer one region or skin complexion over others.

We don't plan to stop developing face recognition software, since we see and endorse its use for empowering people and making their life more comfortable. There are many positive ways how to use it while upholding basic human rights. In many African countries, for example, biometrics and face recognition enabled many people to actually have a vote in elections.

Intel

Did not respond.

Intellivision

Did not respond.

KanKan Ai

Did not respond.

Luxand Inc.

Did not respond.

MicroFocus

Did not respond.

NEC Global

Did not respond.

Neurotechnology

Did not respond.

Nodeflux

Did not respond.

Palantir

We do not build facial recognition algorithms nor do we work with US law enforcement agencies on facial recognition applications.

Realnetworks Inc.

Did not respond.

Rokid Corporation Ltd.

Did not respond.

Smilart

Did not respond.

Tech5 SA

Did not respond.

Tevian

Did not respond.

Toshiba

Did not respond.

Trueface

1. Is your facial recognition technology used by the police? No, it is not.

2. Do you support Black Lives Matter protests? Yes, we support the First Amendment and the right for citizens to express views through protest.

3. We do not work with any police forces but it is critically important that technology like face recognition works across genders and ethnicities and that companies like Trueface strive to continue to raise the bar. We have made our gender and ethnicity information publicly available and we continue to drive accountability in the space by encouraging the industry to do the same.

U.S. Customs and Border Protection

Did not respond.

U.S. Department of Homeland Security (DHS)

Did not respond.

U.S. Immigration and Customs Enforcement (ICE)

U.S. Immigration and Customs Enforcement’s (ICE) use of facial recognition technology is primarily by Homeland Security Investigations (HSI) special agents investigating child exploitation, human trafficking and other types of criminal investigations. HSI’s work to combat online child sexual exploitation and human trafficking has been widely recognized by law enforcement agencies around the world, and facial recognition technology is critical to identifying the perpetrators of these crimes. ICE does not routinely use facial recognition technology for civil immigration enforcement.

Via Technologies Inc.

Did not respond.

Videonetics Technology

Did not respond.

Vigilant Solution

Did not respond.

Vision-Box

Did not respond.

VisionLabs

Did not respond.

Yitu Technology

Did not respond.

We Asked 43 Facial Recognition Companies if They’ll Refuse to Work With Cops syndicated from https://triviaqaweb.wordpress.com/feed/

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hareposto65-blog · 6 years ago

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Agenty Launches Cloud Based Agents for Machine Intelligence

Gurugram, (April 09, 2019) – Agenty analytics has recently been in news for a cause that has given global users of Optical Character Recognition (OCR) and web crawling solutions a worthy reason to celebrate. This resourceful company has just launched its very own OCR software, text extraction and data scraping tools that have already been reviewed as outstanding in terms of performance and user compatibility.

Headed by Vikash Rathee and Priyanka Rathee (CEO and Head of Marketing, respectively), this young start-up is all set to organize unstructured data to make data driven insights easily accessible to businesses the world over. The web scraping agent launched by Agenty, is a perfect example in this respect, for being powered to accommodate functions like data feed for machine learning algorithms, competitor price monitoring, change tracking, news watch, map compliance, ad monitoring and much more.

The Text Extraction Software is yet another marvel that hundreds of businesses across the world have unanimously agreed as indispensable. As has been expressively mentioned by the latter, the software is unbeatable in terms of extracting text and metadata from millions of public documents stretching across industries like healthcare, insurance, forensic reports, tax documents, enrolment forms, benefit applications, policy documents, invoices etc within seconds.

The online OCR software has also been applauded by clients for its improved scope of fetching data from complex texts and documents from scanned files; a feature that competing optical character recognition solutions are yet to catch up with.

Besides impeccable quality assured in all software and tools, Agenty further ensures maintaining crisp, clean and comprehensive package and pricing policies that make them applicable to businesses in tune with individual requirements and budget limits. At present, monthly subscription-based packages are available from 29$ to 249$ with the option of choosing customizable packages open to everyone. The company also assists in creating one-time agents setup with its meticulously planned managed services.

The multifaceted nature of Agenty has already made this company very popular among global clientele. In fact, a list of top world renowned companies are currently using web scraping, text extraction and ORC software from Agenty; at&t, Hotels.Com, Seagate etc being only a few to mention.

About Agenty: Agenty is a leading SaaS platform led by a team of young technical geniuses based in Gurugram, India. Headed by CEO Vikas Rathee and Head of Marketing Priyanka Rathee, the company has introduced cloud-based agents for machine intelligence; web scraping tools, OCR software and Text extraction solutions being a few among the most popular ones to mention.

More information about Agenty in terms of web scraping tools, online OCR, text extraction software, packages, tutorials and purchase policies, click https://www.agenty.com/

Media Contact: Agenty Analytics Pvt Ltd. Name: Agenty Address: 108, Udyog Vihar Phase 1, Udyog Vihar, Sector 20, Gurugram, Haryana 122016 Phone: 098117 00786 Email: [email protected] Country: India

###

#OCR Software

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amkautodetailing · 6 years ago

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robertbjonesus80 · 7 years ago

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Top 10 Reviewed Violin Tuner Apps

Beginning violin students sometimes struggle to learn how to tune their instruments. Playing out-of-tune can feel frustrating until the student’s ear develops. Sensing when a pitch is sharp or flat takes time and practice.

What’s more, violins are made of wood, which means they are susceptible to changes in weather and the environment. Your violin may play in-tune for an outdoor summer concert. Once you move inside to an air-conditioned auditorium, though, you may find it is completely out-of-tune again and needs to be re-tuned.

Violinists experience situations like that regularly. This is why even professional musicians employ tuning devices.

They are absolutely essential for a beginning student, and, luckily, there are many different kinds to choose from. One of the newest and most convenient tuning devices is located right on your phone or tablet.

In fact, many violin tuner apps exist to help violinists tune their instruments properly. In this article, let’s look at the top ten reviewed apps to see which ones might be right for you. Let’s go!

Top Ten Reviewed Violin Tuner Apps

Some of the apps listed below are specific to the violin. Others were developed for use by different kinds of instrumentalists. Either way, they all work within the pitch range of the violin.

1. Cleartune-Chromatic Tuner by Bitcount ltd.

Musicians in popular musical acts, as well as the classical music world, all appear to like the Cleartune app. Its pitches are highly accurate, which seems like a no-brainer in a tuning app. But, actually, not all tuning apps manage this feature well.

Cleartune is a chromatic tuner with the following versatile features:

a pitch pipe that allows users to play any note

alternate notations (for example, if you want to practice sight-singing in solfeggio)

23 different tuning temperaments

transposition (in case you want to change the key of your violin)

calibration (this feature is used to change A440 to another frequency)

automatic or manual note selection

Beginning violin students won’t need all these features right away. Even so, Cleartune is accurate and easy-to-use, making it an excellent choice for beginners and professionals alike.

It is available on iOS and Android for $3.99.

2. Pano Tuner-Chromatic Tuner by Kaleloff LLC

The Pano Tuner app is also a chromatic tuner. When you play a note, it displays a red line showing you your pitch. If you are spot-on, great! If not, you can adjust your pitch and watch the red line move into place.

The app comes in a free or paid version ($1.99). Both versions are noted for their pitch accuracy. They can detect discrepancies in pitch up to thirty times per second. With this feature, you can tune your violin easily and quickly.

The free version allows you to change the frequency of A440. The paid version also accommodates non-standard tunings and changes in temperament.

Pano Tuner app is available for both iOS and Android devices for free.

3. Tuner Lite by Piascore (plusadd, Inc)

Like the two violin tuner apps above, Tuner Lite is an accurate chromatic tuner. It lets you play a note which is then picked up by your device’s microphone. Tuner Lite displays the played note within a 50-cent range.

Calibration can be changed if you want to go above or below A440. Alternatively, you can use the pitch pipe function. A pitch pipe enables you to tune to the note yourself as you listen to it.

Because of its reliability and easy-to-use interface, this app is ideal for beginners. It is free but is available only for iOS devices.

4. Violin Multi-Tuner by Martin Britz

The Violin Multi-tuner app was created for violinists. It has outstanding graphics in addition to reliable pitch identification.

This app allows you to tune your violin precisely and with ease. But it contains other useful features such as a metronome and playable fingerboard.

Also included are scales and modes to practice with, as well as sight-reading and ear-training exercises.

This app can be used only on iOS devices. It costs $0.99.

5. Tuner-DaTuner (Lite!) by Applaud Apps

DaTuner (Lite!) is another popular tuning app for violin. It is easy-to-use and has precise frequency measurements. These features make it well-suited for beginners.

Users can choose which colors they want to associate with sharp and flat pitches. DaTuner also lets you lock the screen on a given pitch. Then you have time to make your way up or down to the in-tune note, depending on whether you are high or low.

DaTuner is an Android app and can be download from Google Play for free.

6. Tuner-gStrings by cohorter.org

Tuner-gStrings is an accurate and sensitive tuner. It can be programmed for any musical instrument and comes with a pitch pipe.

It has some notable individual features. Temperament can be altered or customized, as can tuning (the app accommodates orchestra tuning). Beginners will benefit by its precise and accurate pitch measurements.

Tuner-gStrings is a free Android app.

7. nTune: Violin Free by Cocoada

Most violin tuner apps use computer-generated sounds in their pitch pipes. The nTune: Violin Free app, on the other hand, features real recorded violin sounds. This wonderful feature allows the player to match timbre as well as pitch.

In addition, the app lets beginners tune the basic G, D, A, and E strings. Playback options include specific violin sounds like Arco (bowing) and Pizzicato (plucking).

nTune: Violin Free is available for iOS devices.

8. Tunable – Tuner & Metronome by Affinity Blue

The Tunable app combines a tuner, tone generator, and metronome as well as the ability to record. Its tuner is reliable and accurate.

You can adjust it to accommodate either a beginner or advanced musician. The more advanced setting requires your note to be closer to the actual pitch. Furthermore, like many of the other tuning apps, Tunable allows you to change temperament.

The interface is easy-to-use and is suitable for beginners. Out-of-tune pitches cause the screen to turn red. It becomes green as your note becomes more in tune. Interestingly, the app also has a tuning history that lets you see how in or out-of-tune you have been playing.

Tunable is available on iOS or Android devices for $3.99.

9. PitchPerfect Guitar Tuner by NCH Software

The PitchPerfect app can be used by guitar players as well as other stringed instruments, including the violin. It is an easy app to use. Players play the string they want to tune. The app tells you if you are sharp, flat, or right on pitch.

It allows you to use their preset tunings. Alternatively, you can tune any note that you want.

PitchPerfect is available on iOS devices and can be downloaded here.

10. Peterson iStroboSoft Tuner

The iStroboSoft app is the most expensive app on this list. It has an interesting strobe display and comes from a company known for making highly reliable strobe tuners.

Both the Android and iOS versions of the app can tune a huge range of pitches, but the iOS version has some additional interesting features:

an input boost that allows the use of an external microphone

a noise filter, which is great if you need to tune your instrument in a noisy environment (think any rehearsal hall!)

iStroboSoft is $9.99 for both the iOS and Android version.

There They Are!

Now you have ten excellent violin tuner apps to help you play your violin in tune. After a little practice, you will on your way to musical success.

If you’re just beginning to play the violin, why not also check out our “Best Beginner Violin Review in 2018”? It can help you pick out the right instrument.

Maybe you’re thinking of taking violin lessons or looking for information on technique. No matter what your musical question is, we’ve got you covered!

The post Top 10 Reviewed Violin Tuner Apps appeared first on Music Advisor.

from Music Advisor https://musicadvisor.com/top-10-reviewed-violin-tuner-apps/ from Music Advisor https://musicadvisor.tumblr.com/post/173673794937

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lucyariablog · 7 years ago

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Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs

When it comes to excellence in content marketing, there are many things to consider – audience, intent, format, design, ROI, and more. We are excited to showcase excellence across these content characteristics from the winners and finalists in the 2017 Content Marketing Awards, which were just announced today. With over 1,100 entries across 93 categories, our 90 judges were impressed with the creativity, quality, and passion visible in the submissions.

While we plan to profile many of these award winners in the coming months, these six key themes emerged from some standout programs.

Excellence comes from storytelling that goes beyond your products and services

Using content to educate readers or offer advice on topics that they care about helps you establish conversation points and build trust. That trust can turn to interest in your products and services. It takes guts (and sometimes lots of convincing for executive naysayers) to stray from writing about the products and services you know best, but you sometimes must appeal to an audience outside of your products and services. When it’s done right, the payoff is big.

Using #content to educate readers on topics they care about builds trust, says @editorstahl. #CMWorld Click To Tweet

Take HBF, Western Australia’s oldest and largest private health insurer. Last September, it developed its first content brand, Direct Advice 4 Dads. It steered clear of the crowded maternity market, and identified a gap in pregnancy and parenting content targeted to new/expecting dads (who, by the way, may have a need for a new or better health insurance for their growing families).

DAD’s tagline – real-life advice, sense, and nonsense from dads who’ve been there, done it, and are wearing the spewed-on T-shirt – reflects content that is a mix of fun, hard-hitting, and emotional.

.@HBFHealth creates content that is a mix of fun, hard-hitting, and emotional, says @editorstahl. #CMWorld Click To Tweet

Using a blogging and social media strategy, the brand generated 171,000 unique visitors and 21,000 followers on Facebook in its first five months and continues to grow, gain media attention, and bring new dads into the conversation. Not surprisingly, the DAD platform is becoming a referral path for HBF.

Another example of creating content beyond the core comes from the Texas Farm Bureau Insurance Companies, which introduced the Texas Heritage for Living Cookbook.

TFBIC’s agency, D Custom, created the cookbook as a brand extension that gave agents a personal way to connect with policyholders and ultimately boost member retention and loyalty. It focused on “friendly conversation” and not “low rates or online policies.”

.@TXFBinsurance created a cookbook that gave agents a personal way to connect w/ policyholders. @editorstahl Click To Tweet

We applaud this effort not only for the brand extension and brand loyalty, but also for the niche. There are plenty of cookbooks on the market, but this one focuses on a “delicious and truly Texan experience for the whole family.” Recipes – from black-eyed pea salsa to game day beef footballs – were submitted by members (customers), and the cookbook includes stories about local Texas farms. Not only were our mouths watering, but it’s a feast for the eyes as well.

Excellence comes from discovering a content niche

TFBIC recognized, as did other award winners and finalists, how important it is to publish content that no one else is creating. When thinking about a content marketing strategy, it’s important to be unique. How can you differentiate your content from everything else out there?

Another great example of this niche content came from Dutch Railway operator, NS. Its #nsfavourites, created by its agency G+J Custom Content, aims to inspire customers ages 20 to 40 to use rail travel to explore new places and hotspots in the Netherlands. (This was one of the examples highlighted in a recent post about content marketing in the travel industry.)

City-guide content is created in a variety of formats by leading travel bloggers and shared by social influencers. Readership is growing, and for NS that means conversions to ticket purchasers are too.

HANDPICKED RELATED CONTENT: Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking

Excellence comes from a focus on design

Design often draws people into your content. It’s critical for making a great first impression, but also for making a lasting impression and assisting with navigation.

The International Interior Design Association’s Perspective magazine figures that because it is targeting designers, it has to look good. And it sure does. Published twice a year, the magazine aims to position IIDA as an association that is “in tune with commercial designers’ needs, challenges, goals, and dreams by showcasing real designers and real projects,” according to its agency, Imagination.

It uses original photos, bold typography, infographics, intentional white space, and bold color pallets. And readers are wowed.

Image source

SilverKris – the travel magazine of Singapore Airlines – is a monthly publication found in the seat pockets on all its flights. Vibrant design and imagery are key to helping meet its editorial objectives of informing and inspiring readers, and adding an emotional effect, according to publisher, SPH Magazines Pte Ltd. Readers can see this, for example, in the creative illustrations in The Southeast Asia Diaries, a story about the 50th anniversary of ASEAN (Association of Southeast Asian Nations):

.@SingaporeAirlines mag, #SilverKris, uses vibrant design to inform & inspire readers via @SPHMagazines Click To Tweet

Image source

HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands

Excellence comes from building loyalty and retention

Building loyalty among an external audience is important, but good content also is critical to internal efforts. Ikea’s Readme, for example, aims to educate and unify co-workers globally about Ikea’s business practices, with the laudable goal of letting employees be the “first to know” about company strategies, according to its agency OTW.

.@IKEAUSA ‏believes building loyalty among external & internal audiences is equally important. @editorstahl Click To Tweet

The magazine reaches all employees in a language – 23 in all – which they understand. It is also available digitally, and video assets are often included to magnify products or issues such as sustainability.

Excellence comes when targeting the right audience (aka bigger isn’t always better)

Sometimes homing in on the right audience means saying goodbye to a bigger audience. It’s another effort that takes guts and it’s one we admire. It’s something that the team behind SHIFT Happens newsletter knows all about. SHIFT Happens has been a PR industry staple since its inception in late 2012, building some 40,000 subscribers. But last year, the team adjusted its goals and chose to focus on the quality of subscribers.

It relied on data appending – adding names, title, companies, etc., to its email address list – to better understand its readership. Once the audience quality was better understood, it focused on a new acquisition strategy to gain more C-suite and senior executive readers.

The results of studying its audience, digging deep, and creating higher-quality targets:

Increased assisted-conversion revenue attributed to newsletters by almost 26% year over year

Increased direct-conversion revenue attributed to newsletters by almost 38% year over year

HANDPICKED RELATED CONTENT: How to Create a Brilliant Newsletter People Want to Read

Excellence comes from tying content to new audiences

Allied Irish Bank received impressive conversions from a content initiative designed to provide tools and technologies to help new businesses grow. The MyBusinessToolkit campaign aimed to gain 500 new customer accounts for AIB in three months, according to its agency, Radical.

Using animation, high-quality imagery, and video, the program featured real AIB customers’ businesses being lifted by balloons representing apps in MyBusinessToolKit. The results? Over 3,000 received the free trial offer and nearly 600 activated it. Following the three-month free offer, AIB achieved an 8% conversion from free users to paid subscribers.

.@AIBIreland converted free users of MyBusinessToolkit to paid subscribers, says @editorstahl. #CMWorld Click To Tweet

Overall, the images and videos were viewed 185,000 times on social channels. Testimonial videos generated high engagement rates of over 75%. Impressively, the MyBusinessToolkit landing page saw a 288% increase in traffic during the three-month campaign and the content gained almost 1 million impressions across Facebook, Twitter, and LinkedIn.

Another good example of targeting a new customer base comes from Engagio, a marketing software company. It aimed to provide “the single most complete and useful handbook for sales leaders embarking on account-based programs,” according to its agency, Velocity Partners. The company sought to position itself as a leader in “account-based everything.” The results of the 142-page guide at the time of the submission:

4,076 downloads in four months

2,755 downloads from named accounts

269 new opportunities influenced

Millions in new pipeline and revenue

And these six themes are only the beginning of the fruitful lessons learned from this year’s Content Marketing Awards winners. Stay tuned, we’ll dig deeper and feature more content marketing excellence in the coming months.

HANDPICKED RELATED CONTENT: Account-Based Marketing: What Content Marketers Need to Know

We can’t wait to celebrate our winners and finalists at Content Marketing World. Want to learn from them? Join us in Cleveland in September. Register using code BLOG100 to save $100.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2017/07/excellence-content-marketing-judges/

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optometrist0 · 7 years ago

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