#ANYWAY WHAT IF I WROTE AND YOU READ IT YAAAY WOULD THAT BE COOL

[grokebaby]

Ayooo what if I WROTE something yaaaa

[mas-adventure-blog]

8TH WEEK - HOW TO SURVIVE MERCEDES? :)

良い一日！

  Honestly, my brain is full of this kind of signs after this tough week, but hope you are doing well, because here we are again. 8th week is over. :-)

Firstly, I just want to give one very important advice to the future Bootcampers: You have to decide your direction as soon as you can, if somebody is disagreeing, let’s vote as a team. Anyway, it was a fantastic week, because the Bootcamp went to Berlin and the second presentation is done and was coupled with a trip to the capital city and a boat trip around Berlin. Yaaay! 

     Now it’s time to share the classes with you guys:

    1.    COPY TECHNIQUES (MONDAY // 18:00-21:00, FRIDAY // 17:00-20:00)

   I truly love this lesson more and more, because it’s totally different, than our other strategic classes. I guess it’s the spice of the Bootcamp for me. :) So, at the first class we’ve learnt about long copy and my reaction was something like this:

  via GIPHY

   You need long copy if:

  1.     YOUR PRODUCT IS EXPENSIVE

2.     IT IS HARD TO VISUALIZE YOUR PRODUCT.

3.     YOUR PRODUCT IS COMPLEX OR INNOVATIVE

4.     YOU WANT TO WRITE A MANIFESTO

5.     THERE ARE SOME HARDCORE FACTS UP YOUR SLEEVE

6.     YOU WANT TO TELL A STORY

   Seriously people still do read long copy, except people do not read bad copy, irrelevant copy and plain boring copy. To convince you, let me show you a Cannes Lions winning long copy print ad:

     Unfortunately, because of Mercedes I didn’t do my homework for the first class. I had to work a lot on our presentation and I’ve helped to the others in their parts, because I got the leader role in this project. But at the second class I’ve make up for everything. At this class Vera has checked all of our homework during the Bootcamp. She picked 4 works out of my campaign based headlines and copies to execute them with the help of an Art Director, because these works maybe will get the chance to enter in the Miami Ad School Creative Exhibition in the end of the quarter. Let me share with you my works:

  1.     Headline for “Builders” strong tea:

  “STRONGER THAN HULK’S HALITOISIS.”

  2.     Headline for DE BEERS diamond brand:

  “HOW BADLY DO YOU WANT TO WATCH THE SUPERBOWL AT THE STRIP BAR?”

    3.     Tagline plus headlines for Altoids mints:

  Here I’ve got a tagline and I’ve to work on the headlines and we’ll see what’s going to happen, but my tagline is:

 “STRONG MINTS FOR STRONG PEOPLE.”

   4.     Long copy for Kit Kat brand:

  I wrote a fictive story about the ghost Kit Kat army during the second world war. She liked the story, but I’ve to work on the details a lot if I want to take this work onto our FACE2FACE meeting.

   As you see, I’ve a lot of to do here, but that’s why I am here to learn and work as hard as I can, because I want to LEAVE MY FOOTPRINT HERE!

   2.    GUEST SPEECH: PLANNING IN TODAYS AGENCIES (MONDAY // 10:00-13:00)

 The class was held by Ryan McLaughlin and was about the future in general. He strongly recommends the design thinking and 10x thinking course to all of the planners, because the industry is continuously developing and we’ve to move on too if we would like to be competitive as a planner.  The three best-selling jobs in the future are going to be these in his point of view:

  1.     Data scientist

2.     Digital product manager

3.     Creative technologist

  What do you think about this and what is your current job in the industry? Maybe it’s time to change maybe not. It depends on you! :)

  He had also a very good thought about the Linkedin profiles, let me share it with you:

  „I've been a _____for ___ years in _____. I began my career at _____and then became _____at _____and now am at _____. I've won ___awards from _____. I have been named _____and _____by _____and was recently _____ for _____. My background includes a vast skill set of ____ _____ _______ __________ _________. Most LinkedIn summaries are formulaic and filled with previous pursuits and accolades.  We might be trusted for what we have done, but we are employed for what we will do. In my years in the strategic and creative disciplines, I've been told that the measure of ourselves (and best gauge for what we will do) is not what we have done, but how we think. „

  I think he is right, so thanks Ryan for this amazing and futuristic class!

   3.    TUTORIAL & PLANNING | AN OVERVIEW (TUESDAY // 12:00-15:00):

  It was one of the most helpful tutorial, where we checked our Mercedes presentation. Just in time. (one day before the presentation) The main takeaway was, that we had to add some “connection” and summary slides to optimize the flow of the presentation. It’s a confidential project but let me give you one hint, that after the class we were at the school until 23:00. :D But it was amazing, I felt like I was on a team building and I really enjoyed it!

    4.    MERCEDES PRESENTATION IN BERLIN (WEDNESDAY // 11:00-15:00):

 “The presentation was extremely impressive.” – this was the client feedback after our speech and we were very happy to hear that, because we had a lot of tough time during this project. It was also good to be in a leader role as well, especially because I had a lot of learnings from this project and I also had to lead a very international team, which was quite a unique and new thing/experience to me.

   It’s forbidden to say anything about it, but trust me it was a cool ride! But let me show you some photos about Berlin, because we had a lot of time to explore the capital of Germany:

      Last but not least thank you Mercedes people for your inspiring brief and amazing welcome in Berlin! :-)

  5.    GUEST SPEECH: ACCOUNT PLANNING FROM A DIFFERENT POINT OF VIEW (THURSDAY // 10:00-13:00)

   Everybody was very exhausted but it was a pretty good deduction of our week. Andreas has come from Antoni Berlin, which is actually the nr. 1 agency of Mercedes-Benz. He’s working as Head of Strategy there. His speech was about strategy in general, but it was very good.

  In his point of view strategy is a way to solve problem and defines what to do and it is also the kind of art of finding out how to persuade.  He also showed us the Planning cycle, which is the process of planning. The key points of this cycle are:

 1.     Where we are today? – Situation

2.     Where do we want to be? – Vision

3.     How do we get there? – Strategy

4.     Are we getting there? – Evaluation

  In his speech, we also learnt about what are the requirements of a good strategy:

 1.     A problem and a thought that achieves the objectives

2.     Clear, measurable KPIs throughout the process

3.     An organisation that commits to the strategy

4.     A process to implement and optimise the strategy

 To sum it up we’ve learnt a lot of useful things and this class refreshed my mind too, so thank you very much for everything Andreas!

  P.s.: I strongly recommend to download the Oblique Strategies application. It was showed by Andreas and it is very helpful if you get caught at a certain point in your thinking:

  https://itunes.apple.com/de/app/oblique-productive-strategies/id902143877?mt=8&ign-mpt=uo%3D4

   So that was our 8th week and now it’s time to work on SIXX. We’ve already started to work and we are going to meet on Saturday at the school to create an amazing stuff! Finger crossed! Keep on reading my blog! See you!