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10 Essential Positions to Include When Building an Advertising Agency for Your Business

Running a business is an all-consuming endeavor. Not only do you have to manage day-to-day operations, but you also need to focus on growth strategies and, in particular, marketing. For many business owners, the idea of building the best advertising agency within their organization seems overwhelming. However, it can prove to be a beneficial step towards ensuring your brand’s success.

In this blog post, we’ll explore the key positions needed to build an effective marketing team within your company. Keep reading to uncover our insider tips and takeaways, which are backed by over 30 years of experience in the agency and technology space.

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Who is on an Advertising Agency Team?

Building a comprehensive advertising agency in your business requires hiring professionals across various disciplines. Let’s dive into these roles one by one.

The Account Executive (AE): Strategic Captain

Consider the AE as the strategic captain of your advertising agency team. The role of an Account Executive is dynamic and multidimensional, functioning as a critical communication bridge between your company and the agency. When you initiate your relationship with the agency, the AE is your primary contact, facilitating discussions about your company’s needs, vision, marketing objectives, and business goals.

But that’s just the tip of the iceberg. Once the AE gains a comprehensive understanding of your business landscape, they proceed to interpret and translate your goals into actionable plans for the agency to execute. This involves briefing the creative team, relaying your expectations, and ensuring they understand your brand’s identity, core message, and target audience.

The AE maintains constant communication with you, updating you about the campaign’s progress, tweaking strategies as necessary, and ensuring your satisfaction every step of the way. They also monitor project timelines and budgets, ensuring your marketing goals are achieved within your constraints.

In essence, the AE is the keystone in building a successful, coherent advertising agency within your business. Their role is crucial in not only understanding your unique needs and translating them into effective strategies but also in ensuring smooth, seamless interactions between you and the agency team. Thus, hiring a seasoned AE should be a top priority when building an advertising agency.

The Copywriter & The AI Revolution

In the age of artificial intelligence, the role of a Copywriter is experiencing a transformation. The advent of AI doesn’t signify the redundancy of the human copywriter but rather marks the evolution of their role, with AI becoming a valuable tool in their creative arsenal.

AI-powered tools are enhancing the capabilities of copywriters by automating repetitive tasks, allowing them to focus on more strategic, creative aspects of their role. For instance, AI algorithms can generate initial drafts or fill in standardized content blocks, quickening the content production process.

But it doesn’t end at generation. AI is also revolutionizing the proofreading process. Tools equipped with machine learning algorithms can now detect grammatical errors, awkward phrasing, and even suggest improvements, ensuring high-quality, polished content that resonates with the audience.

Furthermore, AI is pushing the boundaries in personalization. AI can analyze massive datasets, identifying patterns in customer behavior, preferences, and needs, far beyond human capabilities. This granular understanding of the audience can then be leveraged by copywriters to tailor their messaging to individual customers, making each piece of content more targeted, personalized, and therefore, more effective.

Another significant development is in the field of SEO. SEO optimization is crucial in today’s digital landscape, and AI-powered SEO tools can provide insights into keyword usage, search trends, and competitor analysis. This allows copywriters to optimize their content, ensuring that it not only resonates with the audience but is also discoverable by search engines.

AI is also assisting in translating and localizing content, allowing businesses to reach global audiences with tailored, region-specific messaging. This opens up new markets and audiences for businesses, an opportunity that savvy copywriters can harness to extend their brand’s reach.

However, despite these technological advances, the human touch remains irreplaceable. AI can assist with mechanics, but the art of crafting a narrative that evokes emotions and creates a connection with the audience is a uniquely human ability. Thus, in the AI-era, the role of a Copywriter is not replaced but enhanced. They are now empowered to generate content that is not only creative and engaging but also highly optimized and personalized, making them even more central to your advertising agency’s success.

The Art Director & The Power of Visual Storytelling

In the realm of an advertising agency, the Art Director is the visionary who spearheads the visual manifestation of your brand. They have an acute sense of aesthetics and a deep understanding of visual communication that allows them to transform words and ideas into captivating visual content.

The role of an Art Director transcends the realm of mere design. Their responsibility begins with understanding the essence of your brand, its values, and its personality. They use this understanding to establish a visual language that effectively communicates your brand’s identity across various mediums.

Once the visual language is established, the Art Director works hand-in-hand with the Copywriter. While the Copywriter constructs the narrative, the Art Director ensures that this narrative is echoed in every visual asset, be it print ads, digital banners, social media posts, videos, or your website’s user interface. They ensure that the visual content complements the copy, creating a cohesive, harmonious blend of words and visuals.

Art Directors also oversee the overall look and feel of campaigns, ensuring they are not only aesthetically pleasing but also align with your brand’s messaging and the campaign’s goals. They orchestrate the creative process, collaborating with graphic designers, illustrators, photographers, and video producers to bring their vision to life. They critique and guide the creative output, ensuring that each asset adheres to the established visual language, resonates with the target audience, and amplifies your messaging.

However, their role is not confined to just creation; it extends to strategy as well. In the age of digital marketing, visual content needs to be optimized for various platforms, each with its unique requirements and audience preferences. The Art Director uses their understanding of these platforms to guide the creation of platform-specific content, enhancing its effectiveness.

Moreover, the advent of new technologies like virtual reality (VR) and augmented reality (AR) are opening up new frontiers in visual communication. Art Directors must be at the forefront of these technologies, leveraging them to create innovative, immersive experiences that captivate and engage audiences in unprecedented ways.

In essence, the Art Director is the visual storyteller of your brand, wielding the power of aesthetics to evoke emotions, create connections, and amplify your brand’s voice. Their role is paramount in creating a consistent, compelling visual identity that resonates with your audience and sets your brand apart in a cluttered marketplace.

The Media Planner: Navigating the Media Landscape

In the complex ecosystem of an advertising agency, the Media Planner is the astute strategist responsible for determining the ‘where’ of your advertising initiatives. They hold the map to the intricate landscape of media channels and devise the optimal route for your advertising messages to reach their desired destination – your target audience.

The Media Planner’s journey begins with an in-depth understanding of your business objectives and the target audience. Their primary task is to ascertain who your audience is, what their preferences are, their media consumption habits, and the touchpoints that most influence their buying decisions. This understanding is achieved by conducting meticulous market research, studying demographic data, and analyzing consumer behavior trends.

Armed with these insights, the Media Planner then determines the optimal mix of media channels to reach your audience effectively. This is a delicate balancing act of selecting channels that offer the most extensive reach, the highest engagement, and the best conversion rates, all within the confines of your budget.

The media landscape today is multifaceted, spanning across traditional outlets like television, radio, and print, as well as digital platforms such as social media, search engines, email, and content marketing platforms. Each medium offers unique advantages, audience types, and cost structures. The Media Planner evaluates each medium’s efficacy in reaching your target audience and aligning with your campaign goals, creating a bespoke media mix tailored to your business needs.

But the Media Planner’s role doesn’t end with planning. They also oversee the execution of the media plan, liaising with media outlets, negotiating rates, and ensuring that the ad placements align with the strategic plan. They monitor the campaign’s performance across different channels, analyzing metrics like reach, impressions, engagement, and conversions. This data is used to tweak and optimize the media plan in real time, ensuring maximum ROI for your advertising dollars.

In the era of data-driven marketing, Media Planners also leverage advanced analytics and AI-driven tools to predict audience behavior, evaluate media performance, and generate actionable insights. These tools enable them to devise more accurate, effective, and efficient media strategies, further enhancing your campaign’s effectiveness.

In essence, the Media Planner serves as your guide in the convoluted world of media channels, leveraging their expertise, research, and strategic acumen to ensure that your advertising dollars are invested wisely, and your messages reach the right audience, at the right time, through the right channels. Their role is paramount in the successful execution of your advertising initiatives, making them a crucial component of your in-house advertising agency.

The Media Buyer: Master of Negotiation and Analysis

Following the footsteps of the Media Planner, the Media Buyer steps onto the stage, transforming the media strategy into tangible advertising placements. Acting as a critical link in the advertising chain, they convert the strategic plan into action, making calculated investments to capture your target audience’s attention.

The Media Buyer is an expert negotiator, tasked with procuring the most valuable ad spaces across a range of channels identified in the media plan. Whether it’s television spots, radio slots, print ads, social media promotions, or banner placements on popular websites, the Media Buyer negotiates contracts with media outlets to secure the most effective ad spaces at the most competitive rates.

However, the role of a Media Buyer extends beyond negotiation and purchase. They are responsible for ensuring the timely and accurate execution of the media plan. This includes coordinating with media outlets to ensure ads are displayed correctly and at the right times, as well as troubleshooting any issues that may arise during the campaign’s run.

In an era of real-time data, the Media Buyer is also responsible for continuously evaluating the performance of these placements. Utilizing tools and technologies to gather data on various key performance indicators (KPIs) such as impressions, click-through rates, conversions, and more, they analyze this data to gauge the success of each placement.

This constant analysis serves two purposes. First, it ensures accountability, providing tangible proof of the performance of your advertising investments. Second, it forms the foundation for iterative improvement. By identifying underperforming channels or timeslots, the Media Buyer can reallocate resources to more effective avenues, thereby optimizing the campaign in real-time.

But it’s not just about analyzing numbers. A successful Media Buyer also needs to have a keen understanding of market trends and audience behaviors. They need to keep a pulse on the rapidly changing media landscape and be quick to adapt to shifts in consumer preferences or media consumption habits. By doing so, they can identify emerging opportunities, stay ahead of the curve, and ensure that your advertising efforts are always one step ahead.

In essence, the Media Buyer operates at the intersection of strategy, negotiation, and analytics, ensuring your advertising messages find their way to your audience in the most efficient and effective manner. Their role is pivotal in translating your advertising agency’s strategic plan into tangible results, making them an invaluable asset to your team.

The Market Research Analyst: The Custodian of Insights

The cornerstone of any successful advertising campaign is a deep understanding of the market, the target audience, and the competitors. Within an advertising agency, this crucial responsibility rests on the shoulders of the Market Research Analyst. They are the data detectives, charged with unearthing valuable insights that inform and shape your overall strategy.

The Market Research Analyst starts by identifying the information gaps in your understanding of your target market. They define the research objectives, design the research plan, and select the appropriate methodologies to gather data. This could involve surveys, interviews, focus groups, observational studies, or mining existing databases.

Their research encompasses a wide spectrum, seeking answers to questions like who your target audience is, what their preferences are, what motivates their buying decisions, and how they perceive your brand. They dive into demographic data, psychographic information, buying patterns, and social trends, painting a holistic picture of your audience.

But the Market Research Analyst’s investigation doesn’t stop with your audience. They also cast their analytical gaze on your competitors. By studying the competition, they identify the strategies that work, the tactics that don’t, and the opportunities that remain untapped. This competitor analysis provides a comparative perspective, helping you understand where you stand in the marketplace and how to differentiate your brand.

Once the data is gathered, the Market Research Analyst turns into a data interpreter. They sift through the raw data, analyzing patterns, relationships, and trends. Using statistical tools and analytical models, they convert the data into actionable insights that provide a deeper understanding of your market and audience.

These insights inform your marketing strategy, guiding decisions on product positioning, pricing, promotion, distribution, and even product development. The Market Research Analyst’s insights help the agency team align their efforts with the needs, wants, and expectations of your target audience, ensuring that your advertising messages resonate and drive engagement.

In the modern digital age, the role of the Market Research Analyst has become even more critical. With the explosion of big data and the advent of AI and machine learning, they now have access to vast volumes of data and advanced analytical tools. This enables them to generate more precise, granular, and real-time insights, enhancing the accuracy and effectiveness of your advertising strategy.

In a nutshell, the Market Research Analyst is your eyes and ears in the market, unearthing valuable insights that illuminate the path to success for your advertising efforts. They are an indispensable part of your in-house advertising agency, providing the information and insights that form the backbone of your advertising strategy.

The SEO Specialist: Your Online Visibility Champion

In today’s digital marketplace, visibility is everything. The task of shining the spotlight on your brand in a sea of online content falls on the shoulders of an SEO Specialist. This dedicated professional ensures your online presence is not only robust but also intelligible to the algorithms that dictate search engine results. Their work can substantially elevate your brand’s visibility, attract a consistent stream of web traffic, and boost your business’s potential for growth.

The SEO Specialist’s role begins with a comprehensive understanding of your brand, the industry you operate in, and your target audience. They then conduct an SEO audit, examining your website and content to identify opportunities for improvement and optimization. This in-depth review includes assessing your website’s structure, user experience, and current keyword strategy.

After the audit, they embark on extensive keyword research. This crucial step involves identifying the search terms and phrases that your potential customers use when seeking products or services similar to yours. The goal is to uncover high-volume, low-competition keywords that can be strategically incorporated into your content, increasing its relevance and visibility in search engine results.

However, the role of an SEO Specialist extends beyond mere keyword placement. They also work towards enhancing your website’s overall user experience. This could involve making structural changes to improve site navigation, reducing page load times, or ensuring mobile responsiveness – all key factors that search engines consider when ranking websites.

In addition, the SEO Specialist will delve into the world of backlinks, a vital aspect of SEO. Backlinks, or inbound links from other reputable websites, act as endorsements, signaling to search engines that your content is credible and valuable. The process of earning high-quality backlinks may involve various strategies, including content marketing, guest posting, and building relationships with influencers and industry leaders.

Furthermore, an SEO Specialist must stay abreast of changing search engine algorithms and adjust your SEO strategy accordingly. They continuously monitor your website’s performance, tracking metrics like organic traffic, bounce rates, conversion rates, and keyword rankings. These insights enable them to tweak your SEO strategy, optimizing it for maximum impact.

The role of an SEO Specialist is ongoing and evolving, but the results can be transformative. By optimizing your online content to rank higher in search engine results, they can significantly increase your brand’s online visibility. This, in turn, drives more traffic to your site, leading to increased leads, conversions, and ultimately, business growth.

In the rapidly changing digital landscape, having an SEO Specialist on your advertising agency team is invaluable. They serve as your compass in the complex world of search engine algorithms, guiding your brand to online visibility and success.

The Social Media Manager: The Voice and Ears of Your Brand Online

In today’s digital era, social media is a vibrant and bustling marketplace, a meeting place, and a global stage where your brand must not only participate but also shine. This is where the Social Media Manager comes into play, as your brand’s appointed steward on various social media platforms. They are tasked with maintaining and growing your online presence, fostering meaningful engagement with your audience, and sharing content that mirrors your brand image and values.

Firstly, the Social Media Manager needs a thorough understanding of your brand, its goals, and its target audience. Equipped with this knowledge, they develop a social media strategy that aligns with your broader marketing objectives. This includes determining which social media platforms are most frequented by your target audience, the type of content that resonates with them, and the ideal times to post for maximum engagement.

One of their main responsibilities is creating and curating a consistent stream of engaging content that reflects your brand’s voice and values. This could range from educational blog posts and eye-catching visuals to thought-provoking questions, industry news, or behind-the-scenes glimpses into your company. The aim is to create a balanced mix of promotional, informational, and interactive content that keeps your audience interested and engaged.

However, the role of a Social Media Manager goes beyond content creation. They also wear the hat of a community manager. They are the frontline of your brand’s customer service on social media, responding to comments, questions, and messages in a timely and personable manner. They also proactively engage with your followers, building relationships and fostering a sense of community around your brand.

Another critical part of their role is monitoring social media metrics. The Social Media Manager tracks likes, shares, comments, follower growth, and click-through rates to gauge the success of your social media campaigns. These insights can then inform future content strategies, ensuring continuous improvement.

Moreover, the Social Media Manager is always on the lookout for emerging trends, platform updates, and shifts in social media behavior. Their finger is always on the pulse of the social media landscape, allowing your brand to adapt and stay ahead of the curve.

Social media management is an ongoing, dynamic process that requires both creativity and analytics. The role of a Social Media Manager is vital in today’s digital-focused world. They act as the voice and ears of your brand online, ensuring your social media presence is not just active, but also engaging, responsive, and reflective of your brand’s identity. Their work creates a bridge between your brand and its online community, fostering a relationship built on trust, engagement, and shared values.

The Public Relations Officer: Your Brand’s Reputation Steward

In the grand arena of business, your brand’s image is as crucial as the quality of the products or services you offer. The custodian of this vital aspect is the Public Relations Officer. This key player helps maintain and enhance your brand’s public image, crafting compelling narratives, managing press releases, coordinating interviews, and even navigating potential crises with finesse.

The Public Relations Officer operates on the frontline of your brand’s interactions with the public, media, and industry influencers. Their core objective is to present a positive image of your brand to the external world, while aligning with your business objectives and brand values.

They start by creating a strategic public relations plan, outlining clear goals, identifying key media outlets, planning PR campaigns, and setting measures of success. The strategy is designed to enhance brand recognition, build a favorable brand image, and foster positive relationships with journalists, influencers, and the public.

A significant part of their role involves crafting and distributing press releases that narrate your brand’s story, announce new product launches, or share important company updates. These press releases are crafted to grab attention, spark interest, and appeal to journalists who might be interested in covering your brand or products.

In addition to crafting press releases, the Public Relations Officer also organizes and coordinates media interactions such as interviews, press conferences, or public speaking engagements. They prepare speaking points, brief executives on potential questions, and ensure the company’s messaging remains consistent.

Social media has also become a key platform for public relations. The PR Officer will often work closely with the Social Media Manager to ensure that the brand’s online narrative aligns with PR goals. They also monitor social media for public sentiment and feedback, which can provide valuable insights for shaping future PR strategies.

However, not all publicity is good publicity. In the face of a crisis or negative press, the Public Relations Officer plays a crucial role in crisis management. They help to develop a communication strategy, craft appropriate responses, and work to rebuild public trust.

The role of a Public Relations Officer is multifaceted and highly critical. They serve as your brand’s reputation steward, working to create a positive and memorable brand image in the minds of the public and media. Through strategic planning, effective communication, and relationship building, they help your brand shine brightly in the limelight, fostering trust and goodwill among your audience and stakeholders.

The Web Developer: The Architect of Your Digital Presence

In the contemporary business landscape, your website is more than just a digital address; it’s the beating heart of your online presence, the nucleus of your digital marketing efforts, and often the first point of contact for your customers. The Web Developer plays the pivotal role of maintaining, improving, and evolving this crucial platform to ensure it’s not only functional and user-friendly but also visually pleasing and strategically aligned with your business objectives.

A Web Developer is the technical genius who translates your brand’s vision and goals into a working, digital reality. They start by understanding your brand, its needs, and the goals of the website. They take into account aspects like the intended user experience, the necessary functionalities, and the visual aesthetics you aim to achieve. With this information, they can create a roadmap for developing your website.

One of the core responsibilities of a Web Developer is coding and programming. They write the codes that form the backbone of your website, using languages like HTML, CSS, JavaScript, PHP, and more. They ensure that every element, every feature, and every page works seamlessly, from the navigation menu and contact forms to e-commerce functionalities and everything in between.

A Web Developer doesn’t just build a website; they create a space that is intuitive and easy to navigate for users. They make sure your website is accessible and optimized for all devices, particularly mobile, considering the significant percentage of web traffic that comes from mobile users.

However, a Web Developer’s role isn’t confined to the initial stages of website development. They continue to play a crucial role in maintaining and updating the site, ensuring it runs smoothly, remains secure, and stays updated with the latest web development standards and trends. They regularly test and troubleshoot the site for any issues, ensuring that your digital presence is always up and running efficiently.

Additionally, they work closely with other members of the advertising agency, such as the SEO Specialist, to ensure the website is optimized for search engines. They implement technical SEO elements, speed optimizations, and other relevant modifications that help your site rank better in search engine results.

In essence, the Web Developer is your brand’s digital architect. They build, maintain, and evolve your website to ensure it serves as an effective, engaging, and reliable platform for your business. They work behind the scenes to guarantee your site isn’t just a digital placeholder but a dynamic, interactive, and valuable tool that supports your brand’s growth and success.

Now, while these roles are essential to building an advertising agency, they can be challenging (and costly) to fill and manage. So, is there an alternative?

Why Outsource Your Marketing Efforts? The Power of Fractional Marketing

Building an in-house marketing team may seem like an exciting prospect. It offers you the opportunity to bring together talented individuals, foster a collaborative environment, and create a group that’s in sync with your brand’s vision. However, it’s also a considerable investment that involves a significant outlay of time, money, and resources. You must recruit, train, manage, and retain a host of professionals, which can be an intensive process. But what if there was an alternative that offers all the benefits without the associated complexities? Enter the world of fractional marketing.

Fractional marketing is like leasing a high-performance vehicle instead of purchasing one outright. You get access to power and performance without the long-term maintenance concerns and upfront costs. Here are some key benefits:

Expertise at Your Fingertips: With fractional marketing, you get access to a complete marketing team of seasoned experts, each with a deep understanding and proficiency in their respective fields. You don’t hire an individual; you hire an entire team.

Flexibility and Scalability: You can easily scale your marketing efforts up or down based on your needs, budget, or strategic shifts. No need to worry about the logistics of expanding or contracting an in-house team.

Fresh Perspectives: An outsourced team brings fresh ideas, unbiased insights, and innovative solutions to the table. They aren’t confined by your internal corporate culture or existing viewpoints.

Staying Ahead of the Curve: A fractional marketing team like Reversed Out is continually evolving, learning, and staying on top of the latest trends and tools in the marketing world. This means your brand benefits from the latest strategies and technologies without investing in continuous training and development for an in-house team.

Instead of juggling the dynamics of an in-house team, fractional marketing allows you to focus on what you do best: running your business. You have the expertise, diversity, flexibility, and cutting-edge strategies of a full-fledged marketing team at your disposal, minus the hefty investment and management complexities. It’s a smart, efficient way to gain a competitive edge in today’s fast-paced business landscape.

The Fractional Marketing Solution by Reversed Out Creative

With the digital landscape growing more complex by the day, keeping up with the diverse range of skills required for effective marketing can be a daunting task. Finding a solution that marries expertise, flexibility, and cost-effectiveness is no small feat. This is where Reversed Out Creative steps in.

As a fractional marketing team, we’re designed to seamlessly supplement your existing internal resources. This doesn’t just mean filling gaps – it’s about bringing a dynamic array of talent and skills right to your fingertips. What does this mean in practical terms?

Broad Skill Spectrum: From web design and web development to graphic design, app development, public relations, and copywriting, you gain access to top-tier professionals across a multitude of roles. Imagine the variety and vitality this can bring to your marketing strategies.

Full-service Solution: We don’t stop at offering a talented team of professionals. Our expertise also extends into specialized services like printing, web hosting, media buying, SEO, and WordPress management. It’s like having a whole marketing department at your disposal, without the overhead.

Financial Efficiency: Envision the substantial investment involved in hiring an in-house team – from recruitment and training to benefits and salary costs. Now, consider accessing a similar level of expertise at a fraction of the price. That’s what partnering with Reversed Out Creative can offer.

Time Savings: Hiring, training, and managing an in-house marketing team demands a significant investment of time and effort. By leveraging our fractional marketing services, you can direct these valuable resources towards core business functions instead.

Strategic Advantage: With a diverse range of marketing professionals supporting your business, you’re better equipped to stay ahead of the curve, adapt to market changes, and keep your marketing strategies fresh and innovative.

In essence, we’re not just an agency – we’re a one-stop solution for all your marketing needs. Reversed Out Creative embodies the power of fractional marketing, delivering expertise, value, and versatility to your doorstep. It’s about working smarter, not harder, in an ever-evolving digital world.

Extend Your Learning If you’re interested in delving deeper into these topics, we recommend you explore:

The difference between an in-house team and a fractional marketing team.

The various roles within an advertising agency and their importance.

The benefits of fractional marketing for your business.

The cost-effectiveness of outsourcing versus hiring in-house.

The range of services offered by a fractional marketing agency like Reversed Out Creative.

FAQ’s What Does an Advertising Agency Do? An advertising agency, at its core, helps businesses promote their products or services. They strategize and execute marketing campaigns across various channels, like print, digital, and broadcast media. The agency is composed of different roles, including copywriters, art directors, media planners, and SEO specialists, each contributing to the success of these campaigns.

How Do Ad Agencies Make Money? Advertising agencies typically make money by charging fees for the services they offer. These may be based on time and materials (hourly rates for work done), fixed fees for specific services, or commission-based fees, particularly in media buying where they get a percentage of the advertising spend.

How Do I Get an Ad Agency? Getting an ad agency involves researching and identifying agencies that align with your business needs and budget. Look at their portfolio of work, client testimonials, and the services they offer. Once you’ve narrowed down your list, you can request proposals or meet with them to discuss your specific needs and expectations.

How Much Does It Cost to Use an Advertising Agency? The cost of using an advertising agency can vary significantly, depending on the scope of the work, the size of the agency, and the nature of the services provided. It could range from a few thousand dollars for smaller projects to several hundred thousand for comprehensive, multi-channel campaigns. Always discuss pricing structures and get a detailed quote before engaging an agency.

What Roles are Essential in an Advertising Agency? An advertising agency is made up of various roles that each contribute to the overall success of your marketing campaign. Essential roles include Account Executive, Copywriter, Art Director, Media Planner, Media Buyer, Market Research Analyst, SEO Specialist, Social Media Manager, Public Relations Officer, and Web Developer.

Why Should I Consider Fractional Marketing? Fractional marketing is a cost-effective alternative to building an in-house team. Instead of hiring and managing multiple individuals, you can outsource to professionals across a range of roles. This way, you get access to top talent without the commitment of full-time hires.

What Does a Fractional Marketing Team Like Reversed Out Creative Offer? Reversed Out Creative offers a wide range of services, including web design and development, graphic design, app development, public relations, and copywriting. They also specialize in printing, web hosting, media buying, SEO, and WordPress management, essentially serving as a one-stop shop for all your marketing needs.

How Can Reversed Out Creative Supplement My Existing Team? Reversed Out Creative can seamlessly integrate with your existing team, providing expertise in areas that your in-house staff may lack. They can supplement your team on a fractional basis, meaning you only pay for what you need. This allows you to benefit from a broad spectrum of skills without the expense and complexity of expanding your full-time staff.

Contact Us At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

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parkminijiminie · 21 days

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AYS - Jeju trip /my recap/

Now that all of the Jeju episodes have aired, I've come back to quickly share my opinion. Disclaimer: This is just my opinion and speculation, you are more than free to disagree with me.

Overall, I managed to enjoy the episodes despite my initial hesitation. I was 50-50 about the first episode and I liked the other two. It wasn't a full love because while watching, I couldn't relax completely knowing how certain things would be twisted later on, but overall I enjoyed Jeju much more than I anticipated.

Let's start with the obvious difference between Jeju and NY, namely "the guest". TH's presence didn't add anything of value for me, apart from some cute Vmin moments and very few but still cute Vminkook ones. His being there didn't show me any new insight into their relationships, and there was no major change in either Vmin or Taekook. Even though Tae and JK spent a lot of time together in the first half of 2023, I didn't see any change in their dynamics or any new emotional depth to it. As many people have already said, JK and Tae together are two kids bouncing off each other's energies. They really bring out the immaturity in each other, and even if I tried, I could not get any romantic vibes from their interactions. Jk made it abundantly clear that TH being there was something he didn't choose and even seemed mildly annoyed by it the first day.

When it comes to JM and JK, this trip also didn't show anything new for me, but rather things I've always associated them with - their own private jokes, their being in sync with each other at all times, just existing in their own little world. They really do click. I loved their scenes at the pool, both days, I loved that JK is JM's personal chef, I loved that JM always pays attention to what JK is doing, even when driving, I loved their little joint routine at all times of the day. This really was JM and JK's trip through and through, and even a third party being there didn't really change anything. The only time we didn't have the signature JK and JM interactions was when JM was feeling unwell, after that they were back to their usual antics.

Jeju to me showed them being as close as ever. None of the tension and awkwardness from NY was present, which means that whatever issues they previously had, it was all resolved between the two trips.

As for them individually, I would say I am more and more and more amazed with Jimin with every new footage of this man I see. Firstly, he is just so naturally uniquely gorgeous. I kept staring at his bare face and wondering how one person could be so pretty even when sleeping, driving, and feeling sick. It's just like magic to me. More than that, he is just a class act through and through. He is polite, fun, considerate, energetic, just the whole package.

When it comes to JK, I would say he is a special person and probably a lot to handle in real life. He can be really sweet and his love language is definitely acts of service, but he also has an immature side to him. Maybe that comes from being the youngest and I think it was especially amplified because he was with the youngest members who always let him off easily. I think he is very kind-hearted, definitely not mean-spirited like some people make him out to be, but he is also a little bit impulsive at times. Personally, for me, he would probably be a little too much to handle in real life, but I can see that JM for sure knows how to handle him really well. As for JK's feelings towards Jimin, I think this boy lives and breathes for Jimin's attention. When JM is near, he is downright obsessed with having his eyes on him. He truly is like a big energetic, sometimes unruly puppy, wanting to be played with, praised, and loved upon. I can't really blame him, though. I, too, would turn into a clown or a personal chef, if it meant having Park Jimin's love and attention directed at me. In my opinion, nobody could truly deserve Jimin, but it is clear that Jimin truly adores Jungkook.

Jeju definitely showed that Jm and Jk have a very special type of relationship. The vibes between them were as weird as ever and it left me with more questions about the nature of their relationship than answers, but then again, this is also nothing new. 2023 Jikook remains confusing to me, but I am okay with that.

In conclusion, I liked the Jeju trip and I am not afraid to admit I love the solo parts between Jm and Jk the most. After all, this is what I paid for and wanted to see from the beginning and I am glad there were still plenty of JM and JK solo interactions. While these three episodes were better than what I expected them to be, I am the most excited about the upcoming Japan ones. I must admit I dreaded the Jeju episodes a little bit, which is why I actually didn't watch the first two right away, but I am fully, and 100% excited about Japan.

#jikook #kookmin #jungkook #jimin #are you sure

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mostlysignssomeportents · 7 months

Text

You can’t shop your way out of a monopoly

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in TUCSON (Mar 9-10), then SAN FRANCISCO (Mar 13), Anaheim, and more!

If you're running a business, you can either invest at being good at your business, or good at Google SEO. Choose the former and your customers will love you – but they won't be able to find you, thanks to the people who choose the latter. And if you're going to invest in top-notch SEO, why bother investing in quality at all?

For more than a decade, Google has promised that it would do something about "lead gens" – services that spoof Google into thinking that they are local businesses, pushing down legit firms on both regular search and Google Maps (these downranked businesses invested in quality, not SEO, remember). Search for a roofer, a plumber, an electrician, or a locksmith (especially a locksmith), and most or all of the results will be lead-gens. They'll take your call, pretend to be a local business, and then call up some half-qualified bozo to come out and charge you four times the going rate for substandard work:

https://www.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html

Some of them just take your money and they "go back to the shop for a tool" and never return:

https://www.riverfronttimes.com/news/when-a-fake-business-used-a-real-st-louis-address-things-got-weird-32087998

Google has been promising to fix this since the late aughts, and to be fair, it's a little better. There was once a time when a map of Manhattan showed more locksmiths than taxis:

https://blumenthals.com/blog/2009/02/18/google-maps-proves-more-locksmiths-in-nyc-than-cabs/

But GMaps is trapped in the enshittification squeeze. On the one hand, the company wants to provide a good and reliable map. On the other hand, the company makes money selling "ads" that are actually payola, where a business can pay to get to the top of the listings or get displayed on the map itself. Zoom out of Google's map of central London and the highlighted landmarks are a hilarious mix of "organic" and paid listings: the British Museum, Buckingham Palace, the Barbican, the London Eye…and a random oral and maxillofacial clinic in the financial district:

https://twitter.com/dylanbeattie/status/1764711667663831455

Hell of a job "organizing the world's information and making it universally accessible and useful," Big G. Doubtless the average Londoner finds the presence of this clinic super helpful in orienting themselves relative to the map on their phone screens, and it's a real service to tourists hoping to hit all the major landmarks.

It's not just Maps users who'd noticed the rampant enshittification. Even the original design team is so horrified they're moved to speak out about the moral injury they experience seeing the product they worked so hard on turned into a giant pile of shit:

https://twitter.com/elizlaraki/status/1727351922254852182

Now, when it comes to locksmiths, I'm lucky. My neighborhood in Burbank includes the wonderful Golden State Lock and Safe, which has been in business since 1942:

https://www.goldenstatelock.com/

But you wouldn't know it from searching GMaps for a locksmith near me. That search turns up a long list of scams:

https://www.google.com/maps/search/locksmith/@34.1750451,-118.369948,14z/data=!3m1!4b1?entry=ttu

It also turns up plenty of Keyme machines – these are private-equity backed, self-serve key-cutting machines placed in grocery stores. Despite Keyme calling itself a "locksmith," it's just a badly secured, overcaptilized, enshittification-bound system for collecting and retaining shapefiles for the keys to millions of homes, cross-referenced with billing information that will make it easy for the eventual hackers to mass-produce keys for all those poor suckers' houses.

(Hilariously, Keyme claims to be an "AI" company):

https://www.businesswire.com/news/home/20200114005194/en/KeyMe-Raises-35-Million-to-Further-Its-Mission-of-Building-the-Premier-Locksmith-Services-Company-in-the-Nation

But despite the fact that you can literally see the Golden State storefront from Google Streetview, Google Maps claims to have no knowledge of it. Instead, Streetview labels Golden State "Keyme" – and displays a preview showing a locksmith using a tool to break into a jeep (I'd dearly love to know how the gadget next to the Slurpee machine at the 7-Eleven will drive itself to your jeep and unlock the door for you when you lose your keys):

https://www.google.com/maps/place/KeyMe+Locksmiths/@34.1752624,-118.3487531,3a,75y,350.19h,90.21t/data=!3m6!1e1!3m4!1ssHrtqjqvgFir3NBauMy13Q!2e0!7i16384!8i8192!4m15!1m8!3m7!1s0x80c2959cd65dbb1b:0x4b3744cf87492a71!2sBurbank+Blvd+%26+N+Hollywood+Way,+Burbank,+CA+91505!3b1!8m2!3d34.1750025!4d-118.3493484!16s%2Fg%2F11f37_3lq8!3m5!1s0x80c2951cedbf4d39:0xe8ff9fd5872e66e9!8m2!3d34.1755176!4d-118.349!16s%2Fg%2F11mw7nr4fx?entry=ttu

It's pretty clear to me what's going on here. Keyme has hired some SEO creeps and/or paid off Google, flooding the zone with listings for its machines. Meanwhile, Golden State, being merely good at locksmithing, has lost the SEO wars. Perhaps Golden State could shift some of its emphasis from being good at locksmithing in order to get better at SEO, but this is a race that will always be won by the firm that puts the most into SEO, which will always be the firm that puts the least into quality.

Whenever I write about this stuff, people inevitably ask me which search engine they should use, if not Google?

And there's the rub.

Google used predatory pricing and anticompetitive mergers to acquire a 90% search market-share. The company spends more than $26b/year buying default position in every place where you might possibly encounter a new search engine. This created the "kill zone" – the VC's term of art for businesses that no one will invest in, because Google makes sure that no one will ever find out it exists:

https://www.theverge.com/23802382/search-engine-google-neeva-android

That's why the only serious competitor to Google is Bing, another Big Tech company (Bing is also the primary source of results on Duckduckgo, which is why DDG sometimes makes exceptions for Microsoft's privacy-invading tracking):

https://en.wikipedia.org/wiki/DuckDuckGo#Controversies

Google tells us that the quid-pro-quo of search monopolization is search excellence. The hundreds of billions it makes every year through monopoly control gives it the resources it needs to fight spammers and maintain search result quality. Anyone who's paid attention recently knows that this is bullshit: Google search quality is in free-fall, across all its products:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

But Google doesn't seem to think it has a problem. Rather than devoting all its available resources to fighting botshit, spam and scams, the company set $80 billion dollars alight last year with a stock buyback that was swiftly followed with 12,000 layoffs, followed by multiple subsequent rounds of layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

The scams that slip through Google's cracks are sometimes nefarious, but just as often they're decidedly amateurish, the kind of thing that Google could fix by throwing money at the problem, say, to validate that new ads for confirmed Google merchants come from the merchant's registered email addresses and go to the merchant's registered website:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Search is a capital intensive business, and there are real returns to scale, as the UK Competition and Market Authority's excellent 2020 study describes:

https://assets.publishing.service.gov.uk/media/5fe4957c8fa8f56aeff87c12/Appendix_I_-_search_quality_v.3_WEB_.pdf

But Google doesn't seem to think that its search needs that $80 billion to fight the spamwars. That's the thing about monopolists, they get complacent. As Lily Tomlin's "Ernestine the AT&T operator" used to say, "We don't care, we don't have to, we're the phone company."

That's why I'm so excited about the DOJ Antitrust Division monopolization case against Google. Trusting one company to "organize the world's information and make it universally accessible and useful," was a failure:

https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies

I understand why people want to know which search engine they should use instead of Google, and I get why, "There aren't any good search engines" is such an unsatisfactory answer. I understand why each fresh round of printer-company fuckery prompts people to ask "which printer should I get?" and I understand why "There are only six major printer companies and they're all suffering from end-stage enshittification" isn't what anyone wants to hear.

We want to be able to vote with our wallets, because it's so much faster and more convenient than voting with our ballots. But the vote-with-your-wallet election is rigged for the people with the thickest wallets. Try as hard as you'd like, you just can't shop your way out of a monopoly – that's like trying to recycle your way out of the climate emergency. Systemic problems need systemic solutions – not individual ones.

That's why the new antitrust matters so much. The answer to monopolies is to break up companies, block and unwind mergers, ban deceptive and unfair conduct. "Caveat emptor" is the scammer's motto. You shouldn't have to be an expert on lead gen scams to hire a locksmith without getting ripped off.

There are good products and services out there. Earlier this year, we decided to install a (non-networked) programmable pushbutton lock. I asked Deviant Ollam – whom I know from Defcon's Lockpicking Village – for a recommendation and he suggested the Schlage FE595:

https://www.schlage.com/en/home/products/FE595PLYFFFFLA.html

I liked it so much I bought another one for my office door. Eric from Golden State Lock and Safe installed it while I wrote this blog-post. It's great. I recommend both of 'em – 10/10, would do business again.

Name your price for 18 of my DRM-free ebooks and support the Electronic Frontier Foundation with the Humble Cory Doctorow Bundle.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/03/05/the-map-is-not-the-territory/#vapor-locksmith

Image: alicia rae (modified) https://commons.wikimedia.org/wiki/File:Kehole_Red.jpg

CC BY 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

Budhiargomiko (modified) https://commons.wikimedia.org/wiki/File:Wasteland.jpg

CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/deed.en

#pluralistic #enshittification #locksmith scams #google #google maps #monopoly #doj #seo #big tech

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trash-king18 · 1 year

Text

miggy hc’s

sorry for the delay on pt. 9 my loves. i just moved and things are a little hectic but here’s some head cannons i had written for mig (sfw and nsfw) pt. 9 should be up tmr or wednesday<3

————

i feel like he’d absolutely convince you to get your nails done and pay for it too just so you could play with his hair and rub his back with them because he’s literally a sucker for it. like he’d be embarrassed about it at first and deny it but he’d be purring at your touch.. like literally though bc he’s half spider

hear me out: on the lowest of keys miguel is kinda autism coded. LISTEN listen listen… the agitation, the sensory issues from heightened senses, the rigidity, the strong sense of justice, the need for seeking patterns to make sense of things that have happened, a fucking genius, (has a literal fucking rage meltdown in the movie) and would absolutely end up with an adhd golden retriever energy gf (partner if ur queer bc duh)

would definitely think bigotry in general is “unintelligent and barbaric” homophobia especially and would defend any and all spider kids from bigots (let’s face it they’re all at least bi) even though he’s a grump he’d protect them.

his love language is acts of service and physical touch

he likes to stay busy, even though you coax him into relaxing more, physically maybe not so much since hes always fighting bad guys…(or fucking you) but mentally. he’s reading, or watching documentaries, playing chess (he definitely programmed an ai himself that would be near impossible to beat just for the challenge and like analyzed the worlds best players. and just because i think it’s cute, you definitely introduced him to like a childish animated puzzle game on your phone that he insisted was stupid but then you wake up to find he stole your phone to play it at night. definitely gets frustrated with it and you make fun of him “it’s harder than it looks ok”

when miguel started acting softer towards you lyla would tease him about it every chance and try to embarrass him in front of you

if you are latina and(or) have curly hair like me i can see him getting all pouty when you straighten it. he’d tell you, you look gorgeous of course “you always do” but i feel as a latino he would just think your natural hair is absolutely gorgeous (curly or coily)

when he comes out with you, if he does, he just holds stuff and watches over you. he will never initiate pda but he certainly doesn’t mind if you cling to him in front of all the people watching. unless you’re at work “reputations” and all that

he’s not a dancer(but he’s extremely good at it)… unless maybe you’re walking down a shadowed street where there aren’t many people and there’s latin music he might be tempted to pull you into him to dance a little salsa or just feel your hips move when no one’s looking

dates are more quiet, private, and thoughtful settings.

is 100 percent not a morning person. blackout curtains and no alarms and while he will stay up all night working or wake up at the ass crack of dawn for missions he will bitch and moan about everything when you try to wake him up when he doesn’t have work and he is a pouting sulking grump when you do

food. this man is always fucking hungry. but he cooks his own food or doesn’t eat at all and is as much a control freak in the kitchen as he is at work. and it takes you forever to convince him to let you cook, even though you’re perfectly good at it and better at certain things. definitely loves making you taste things as he cooks even when he’s made it before

every time you pass a “mexican” place unless it’s actually authentic he’ll mutter under his voice cursing them saying they’re ruining his culture (they are). just imagine him driving/swinging past a california tortilla and rolling his eyes and scoffing

miguel’s nightmares wake him up in a cold sweat more often then he’d care to admit. and as a light sleeper you are almost always already up stroking his face and hair and on the rare occasion you aren’t he’ll just pull you on top of him to feel and watch you instinctively cuddle into him.

when you’re home you are glued to his side. he’s the: keep you on the kitchen counter while he cooks, shower together, literally tangle your bodies together in bed or on the couch, type of man. but his time away on missions which is frequent, gave you some breathing room. because as much as he’d presumably be the distant one he’s got domestic instincts like no other. he gets enough action at work that he’s definitely a homebody once you coax him into overworking himself less.

————

nsfw

2 word’s: cock. warming. any chance he gets to get himself inside you he takes, or he makes them. he is obsessed with the idea of making a permanent imprint of himself in your pussy and he 100 percent loves belly bulge. cuddling or working from home? you’re on his lap preferably in one of his shirts with his dick stuffed inside you. sleeping? probably ended up pulling your leg over his and (consensually!) slipping himself into your hole. one the rare occasion you sleep later than he does he’ll wake you up by lazily rutting into you.

2 more words: panty ruin-er. and that’s all

i don’t know exactly how to explain this one.. but he’s got a pretty dick. you can tell his hygiene is very good and he’s particular about everything and that goes for down there too.. but it’s just pretty. (idk if y’all know what i mean but sometimes you just see one and it just- idek the girls that get it, get it)

he’s got an oral fixation and don’t tell me he doesn’t. mans a munch but he’s also perfectly satisfied to kiss, nip, lick, and suck at any other part of you.

imo, he’s really not subby or even on the bottom he likes to be the one in control even the times where all he’s really doing is giving you everything you ask for. but dont assume that means he doesn’t absolutely love watching you ride him or give him head/hj. and when hes cranky he will sheepishly ask you for it almost like he’s embarrassed about being needy (he 100 percent is and you make fun of him for it all the time… after you fuck his soul out of course)

he HATES being teased. give it but can’t take it. but the reason he doesn’t is because he will whimper a little and he would never hear the end of it.

more than once he’s stopped you sucking his dick to pull you up purely to cum in you instead of your mouth (sorry bro man has a breeding kink i don’t know what to tell you) “wouldn’t want to waste that would we”

the only thing that really truly makes him blush is when you grab/slap/poke his ass and you do it just for that reason and he will chase you around the house yelling at you(mostly playfully) after

if you grind on him he’s usually pretty quick to try and just fuck you instead. because when you do you’ll start kissing his jaw and his neck just rubbing yourself on his bulge or his thigh and suddenly the thought and sight of you getting off just from that is enough to push back any thoughts of embarrassment at the sounds that leave his throat and he doesn’t like loosing control but he can’t help it with you

i feel like if he found you touching yourself he would immediately worry it was because he wasn’t taking care of you well enough and ask what you wanted but you’d just laugh and tell him it was simply because you got wound up and impatient thinking about him.

he can never finger you if he’s already wound up because.. claws

as gentle and caring as he can be he still loves to overstimulate you. the aftercare is amazing but he will fuck as many orgasms out of you as he wants. sometimes he just can’t think straight until he gets to.

————

taglist:

@urmotherswhor3 @marcswife21 @l3laze @kirke-is-my-name @rexxesgirl @simp4miguell @urmomisafinewoman @dammittjanet

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robinette-green · 5 months

Text

Late Night Day Dreams Chapter 11:

The Day After

You’re a Parts and Service Technician who’s been out for a week due to illness. An early morning phone call has you coming in at 6 am on your first day back instead of 10 pm like you had been planning on.

You just want to clock in, get set up and then seen your robot boys in the daycare but things don’t go as planned.

2,941 words

Princess Quest ending

Sun and Moon are 100% your boyfriends and it’s a secret but everyone knows

Punching my code into the keypad, I yawned, covering my mouth and squinting as my eyes watered.

6am was much, MUCH too early to be awake.

A phone call had startled me from sleep about 15 minutes ago. It was one of management’s automated voice messages, pre-recorded and riddled with breaks from a robotic AI voice.

“Hello, Faz Bear employee, NUMBER 13357. We are calling to inform you that you are needed to work MORNING SHIFT PARTS AND SERVICE TECHNICIAN. We apologize for any inconvenience and appreciate your cooperation. Please arrive on time for your SIX AM shift. Thank you and have a good day.”

I’d been out sick for a week and today was my first day back. It was just starting much, MUCH earlier than I thought it would.

Jeff must have called out. He was the normal morning tech. It was odd though because usually he’d shoot me a text to give me a heads up if he knew he wouldn’t be able to come in.

Well if he was sick he’d probably be sleeping in so I’d text him later to make sure he was alright.

The keypad beeped, light glowing green for a moment before the large metal door that split the parking garage from the lobby started to lift.

Adjusting my bag on my shoulder, I took a long sip of coffee while I waited for the door to rise enough to walk under.

Neon lights reflected off the polished floors of the lobby, large LED screens played ads of the band on the pillars and walls, and staff bots mopped the floors and did security rounds. Everything as normal at Freddy Fazbear’s Mega Pizza Plex.

Well until I made it to the turn styles and noticed that the gates for the lower gift shop and the customer service counter were both raised.

…

They should have been lowered last night and the night guard wouldn’t have needed to raise them.

…

Okay, well, whatever.

Maybe one of the animatronics opened them and forgot to close them again.

Ducking into one of the ticket booths, I booted up one of the computers and clocked in for my shift. The computer played a little fan fair with children cheering in the background as the punch went through and I rolled my eyes. I don’t know who programmed it to do that but I wanted to have a conversation with them. We were just going to talk.

Taking another sip of coffee, I adjusted my bag again and started through the lobby and up the stairs to the elevators.

The plan was to go down to parts and service first and get set up then I’d check on the main four before going to the daycare to see Sun and Moon. I needed to at least pretend to do my job before I could see my favorite boys and once we’d gotten through the hugs and catching up I’m sure they’d enjoy coming with me on my rounds of the -

…

The elevator doors had opened and I was distracted by the upper half of Monty clawing his way across the atrium floor. Not even sparing me a glance.

“… the fuck???”

It took another long moment before I could pull myself out of my surprise and shock.

“MONTY!” I shouted, trotting to catch up to the torso crawling across the floor.

“Dude! What the fuck?”

He didn’t respond, continuing on his merry way, a growl periodically coming from his voice box.

I dropped to a knee and set my coffee aside so I could rummage through my bag. Luckily, my Faz wrench, a large, orange, two-pronged tool, was near the top.

Faz wrench in hand, I ran to Monty and practically tackled him, placing a knee in his back to press him to the floor. As the bot growled and scrabbled at the floor, ripping up carpet and scooting us jerkily forward, I forced the service hatch on the upper part of his back open and slammed the prongs of the Faz wrench into the slot I’d uncovered. With a twist of the wrench, Monty slumped to the floor as he rebooted.

What the hell happened last night???

As Monty started to boot back on, I moved to sit next to him on the floor, closing his service hatch as I did.

Monty blinked a few times then groaned, clutching at his head with what was left of his hands. Now that I was really looking at him I could see that the shells of his hands were also gone.

Did someone break him for his upgrade?

Were the others okay??

“Wha?” Monty shifted to look down at himself and then at me.

“What, in the swampy bottom Faz fuck happened to my legs!?” He demanded in his gruff cajun accent.

“Language. If I knew, I’d tell you. I just got here. Walked through the doors and found you crawling your way through the plex. I was hoping you could tell me.”

“ Hypocrite. You spend too much time in that daycare” Monty grumbled.

“Is everyone else alright?”

“Again, just got here,” I repeated, ignoring his jab at my own use of cuss words, before getting to my knees and grabbing the gator under his arms.

“Come here you overgrown backpack. Let’s get moving and find out.”

With Monty’s help and a good bit of struggle, I managed to get Monty into my back and stood. Turns out that he was still extremely heavy when only part of an upper body.

“You’ll grumble but we’re going to the daycare first.”

Monty did grumble a little bit, tightening his grip on my shoulders.

“Na, I get it. Need to check on your boys.”

Lugging the large gator along, I went back to the elevator to go back to the lobby. This route would be faster than going through Kids Cove and I wouldn’t have to walk as far with a heavy passenger on my back.

“Hey kid, put me down. I’ll crawl” Monty could tell I was already flagging.

“No. This is faster and I can have Sun and Moon carry you once we find them.”

The music in the elevator cut out and the announcer told us a Faz fact that was very clearly untrue.

Bears aren't extinct yet and most certainly don't eat pizza in the wild.

Monty and I waited silently for it to finish and now that we weren’t talking I could really feel his weight pulling me down, compressing my body.

“…Though if I change my mind you’ll be the first to know.”

Monty chuckled and the elevator doors opened and we were able to continue on.

We made it to the daycare check-in before I had to set Monty down but we were close enough that it didn’t matter.

I practically fell down, getting Monty to the floor without dropping him and my body felt oddly light and floaty as I stumbled to the 'side into fun' slide that went down into the daycare proper.

“SUN!” I called down the colorful plastic tube.

I’d been out for a week, they should be anxious wrecks to see me again.

The sudden crashing of an animatronic scrambling up the slide startled me and when Sun shot out, his arms wrapping around me I fell over, his weight crushing me.

“OH DEWDROP! I’m so glad, glad, GLAD! You’re back! So many things have gone WRONG! They made us get an upgrade WITHOUT YOU! It was HORRIBLE! And, and now Moon won’t talk to me! And he’s HURT an EMPLOYEE!! And we’ve had complaints! I’m not allowed to turn the light OFF anymore!! and, and, and OH MY GOD WHAT’S HAPPENED TO MONTY!!!” Holding me tight to his chest, Sun scrambled away from the torso of the gator that was crawling towards us.

“Woah! Easy!” I took Sun’s face into my hands, trying to calm him some.

“It’s alright.”

The large sunny animatronic melted into my touch, curling further around me.

Next time I get sick I’m going to let Sun and Moon squirrel me away in their room and let them care for me like they wanted because clearly I couldn’t leave for a moment without things falling apart… literally.

Monty sighed, resting his head on his hands as he looked at us over his sunglasses.

“We don’t know what happened to 'em,” Monty grumbled.

“I woke up like this. Your little human says they found me crawling through the atrium like this and gave me a reboot.”

It took a little longer to calm Sun down and after some coaxing and more hugs, I finally got him to let me go.

We decided that the first thing we would do was get Monty down to parts and service. I didn’t know what condition the others would be in and I might need Sun and Moon to carry them. That would be easier if they weren’t also carrying the gator.

I also wanted to check on Moon. From what Sun had said I had a feeling that something had gone wrong with whatever upgrade they’d gotten and I needed to make sure Moon was okay.

Sun scooped Monty up and carried him with one arm then snagged my hand, squeezing for reassurance.

Giving him a smile, I squeezed back.

I was going to fix this.

It didn’t take long to get down to parts and service. We placed Monty on one of the work tables and let him go into rest mode then I gently talked Sun into the repair tube. He was nervously pulling at a ray, the rest pulled into his face plate with worry.

“A-are you sure this is a good idea? Y-you haven’t seen the state of our room. H-he’s been destroying staff bots! I don’t want you to get hurt! What if something’s really REALLY wrong and he- and he-!”

“It’ll be okay, Sunny bunny,” I murmured, patting Sun’s hand as he sat in the large dentist-looking chair.

“You and I both know that Moon would never do anything to hurt me. We’re going to find out what they did wrong during your upgrade and I’m going to fix it. Promise. It’ll be okay.”

The door closed, sealing us in as I sat on my rolling stool and hooked up my laptop to the port in the back of Sun’s head.

“I’ll do a check on you first, then we’ll turn out the lights,” I said, already distracted by code as I dug through Sun’s files, Sun giving me a nervous affirmative.

They’d given Sun and Moon a battery that could outlast any of the other animatronic’s batteries but when they’d done this they’d turned off Sun and Moon’s ability to enter rest mode.

I grumbled something unsavory to myself as I turned it back on. Not being able to rest for a week was probably part of the reason Sun was so high-strung right now. Not resting on top of everything else going on.

Luckily everything else seemed to be in order…

“We’re going to take a long nap once we get everything sorted. Looks like you both need a snuggle and some rest.”

Sun took one of my hands in his, tilting his head slightly so he could look up at me with his white eyes.

“Please?” He asked, his voice so small.

I leaned down and pressed a kiss to his forehead.

“Absolutely.”

Now it was time to check on Moon.

Giving Sun’s hand a squeeze, I reached over and placed a finger on the light controls.

“Ready?” I asked softly and after a moment of hesitation, Sun nodded.

The lights in the repair tube went out and dimmed in the rest of Parts and Service. Sun’s body convulsed and he made a pained sound that had me lurching forward.

“SUN?!?” I called out but as soon as it had started, it stopped, Moon’s red eyes glowing in the dark.

“Are you alright!? That sounded like it hurt!” I ran my fingers along the edge of Moon’s face plate where Sun’s rays had retracted, looking to see if something was impeding the change there.

A hand grabbed my wrist and squeezed. Hard.

“Ahh,” I hissed, free hand instinctively going to Moon’s fingers to try and relieve some of the pressure as my eyes flew to Moon’s.

“Sssss-starlight?” Moon growled, voice glitching.

Suddenly, Moon jerked forward, gripping his face plate with a hand and crying out, his eyes flickering purple for a moment.

“Moon. Talk to me, buddy. What’s wrong?” I scrambled for my laptop, clicking away with my free hand through Moon’s coding, wincing as I tried to ignore the way my other wrist was being crushed.

“S-sommmmme-thing’ssss. Ii-t’sss in-n-n-n-n my head. Connn-t-trolling-” Moon managed to get out, doing his best to fight whatever was trying to rear its ugly head.

“Hold on honey, I got you,” I murmured, typing as fast as I could with one hand.

There was something in his code, probably the same thing that had been affecting Monty when I’d first found him. Moon needed a reboot, that should clear out the virus like it had with Monty.

Moon growled, the metal of his face plate creaking as his grip tightened down, the grip on my wrist just as tight.

“J-Just a little longer. Hold out for me if you can.” I managed to say through gritted teeth, trying to ignore the way my bones were creaking.

Grabbing my Faz wrench, I was just barely able to get the prongs into the slot on the back of Moon’s face plate. With a grunt, I turned the wrench and Moon suddenly went limp, eyes going dark.

I pulled my arm free from his grasp and cradled it to my chest. By some miracle, it was bruised but not broken.

Leaning closer, I tried to see what Moon’s optics were doing.

“Moon? How are you feeling sweetheart?”

Red eyes flickering back on, I had to sit back as their head did a spin and Sun’s rays joined Moon’s hat.

“Happy Birthday!” Eclipse gushed and I sighed, smiling down at the grinning robot.

If Eclipse was fronting then everything must be working smoothly. This part of the daycare attendant could only surface when Sun and Moon were working in harmony.

“Not my birthday, Eclipse. Did the reboot wipe the virus from your system?”

“Sure did! We’re in tip-top shape! And we’re able to communicate again just fine as you can see!” Eclipse gushed as he sat up, reaching out to pull me into a hug.

“Thank you, Star Shine!” He whispered into my hair. Then in a much smaller voice, he asked

“Is it… time for that cuddle?” He sounded so anxious and sad, I wanted to immediately agree but we still had work to do.

But then I would cuddle my poor boys for days and we’d have a week-long sleepover. They deserved it after what they’d been through.

After checking on Monty one more time, Sun, Moon, and I set out to find Roxy, Chica, and Freddy and check on DJ Music Man.

We found Roxy in her salon, sobbing uncontrollably as she tried to hide her face. Her eyes had been ripped from her head, wires hanging loose from the empty sockets. Her hair had been thoroughly messed up and it looked like her snout had been bent giving her a permanent snarl.

The shock from losing her eyes had forced an auto reboot, purging the virus but it had left Roxy a wreck, sobbing and raging about the boy that had taken her eyes from her.

Sun and I promised over and over that she was still the most beautiful and that I would easily be able to fix her. I even told her that we could add whatever she wanted to her shell. New hairstyle, new colors, different earrings, whatever she wanted. We’d make a spa day of it.

This seemed to calm her down some and Sun and I were able to get her to parts and service, letting her sit in a chair near Monty’s table as she whimpered softly.

So this Gregory had taken Monty’s hands and Roxy’s eyes. I had a feeling I knew what would be missing when we found Chica.

And I was right but it was worse than I’d thought.

She’d been smashed by the trash compactor but was somehow still mindlessly wandering around and shoving food into what was left of her mouth. Someone had pulled her voice box out and taken her beak with it leaving Chica with a large hole in her face. Her shell was cracked in serval places and she reeked of trash.

I ended up having to have Moon hold Chica down so I could open the service panel in her back and force a reboot with my Faz wrench.

Even once she was rebooted, Chica seemed dazed and confused. Moon was able to converse with her via sign language but, just like Monty, she had no memory of what had happened.

DJ Music Man seemed alright, all things considered. He seemed to have the robot equivalent of a headache, holding his head, lying sprawled out on his stage. DJ had a vague memory of a boy running about the arcade but couldn’t tell us more.

No matter how hard we looked, we couldn’t find any sign of Freddy. He appeared to have vanished along with the boy that had caused all this destruction.

If this is what happens when I leave for a week then I guess I can’t leave ever again.

Not that Sun or Moon would let me.

#maybe I’ll rewrite this at some point so the ending feels less rushed #fnaf daycare attendant #fnaf moon #fnaf sun #dca fandom #fnaf sun and moon #sun and moon x reader #dca fanfic #fnaf security breach #fnaf fanfic #glitter rock #glitter rock writing

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