#9 Amazing Visual Social Media Tools to Boost Your Authority | Explore Tumblr posts and blogs

makeitwithmike · 8 years ago

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9 Amazing Visual Social Media Tools to Boost Your Authority

By Mitt Ray

Are visuals a part of your social media marketing strategy? Would you like some tools to help boost your visual social media marketing?

The fastest growing social networks are Tumblr, Pinterest and Instagram. The one thing these networks have in common is that you can only post visuals like photos and videos on them. On Tumblr you can post other types of updates, but images get the most engagement. Even on other networks like Facebook and Twitter where you can post various types of updates, photos perform the best.

This is not a surprise, as 65% of us are visual learners.

This is why to execute a successful visual social media strategy you need to be posting visuals. Hence, I am going to be sharing a list of visual social media marketing tools that will boost your presence and save you oodles of time…

1. Tailwind

Tailwind is one of the top visual social media tools I have used. They started off as a Pinterest management tool, but they have recently introduced Instagram management too.

One thing they have that other visual management tools lack is really good analytics. You can use it to track how well your posts are performing and also your follower growth. They have an advanced plan that provides even more detailed insights, but it costs $799.99 compared to the basic account which only costs $9.99.

Pinterest users will find this tool very time saving as after you post your pin it suggests more pins to post.

2. PromoRepublic

PromoRepublic is a complete visual social media marketing tool. You can use it to create images, post them to social networks and track results. They have post ideas for 50+ industries and 3,500+ templates that make it easy to create images instantly with their drag and drop graphic editor.

You can modify these images any way you want as they have access to various background photos, fonts, shapes, banners and icons. After you create your images you can directly schedule them on networks like Instagram, Facebook and Twitter. It also integrates with Hootsuite, Buffer and HubSpot.

Your scheduled images can be viewed on a content calendar. The calendar also displays upcoming holidays so that you can create relevant graphics. The performance of your published images can be tracked with detailed analytics.

3. Viraltag

If you prefer using a social media tool that lets you post visuals to more social networks not just a couple, Viraltag will be perfect for you. Here, along with these 2 social networks, you can also post on Twitter, Tumblr, Facebook and Linkedin.

It also integrates with other tools like Canva, Dropbox and Google Drive to make it easy for you to upload and share images. They even have the post recycling feature that automatically reposts your images at regular intervals and saves you time.

4. Cyfe

Cyfe connects to almost all of the top social networks. Therefore, it makes it easy to monitor the analytics of visual social networks like Facebook, Flickr, Google+, Instagram, Pinterest, Vimeo and YouTube in one place. You don’t have to login and logout of each social network. It saves a lot of time, especially while conducting social media audits.

It is a also very inexpensive for a social media analytics tool. Most cost around $100 while you can get Cyfe for $19/month only.

5. BoardBooster

BoardBooster is a great tool that can only be used to manage your Pinterest page. One of its unique features is that it can be used to monitor group boards better, both yours and others. Group boards can quickly increase engagement They can help you gain both repins and followers.

6. Iconosquare

Iconosquare lets you manage all your Instagram accounts in one place. You can use it to schedule posts, monitor feeds of grouped users and hashtags. You can also use it to moderate and respond to comments.

They provide really good analytics to help you monitor follower growth and to analyze engagement. You will be able to see what types of photos, filters and hashtags are getting you the most likes and engagement. It will even help you find your best time to post.

You can also audit your competitors with Iconosquare.

7. Visme

In order to make the most of visual social media, you need to know how to create shareable images by yourself. You can always hire a designer to give you a hand, but it can end up costing a lot of money.

One way to learn how to create visuals is by investing in expensive software like Photoshop or Illustrator and spending hours learning how to use them, or you can instantly begin designing beautiful images by using a tool like Visme.

It gives you access to thousands of templates and assets that make it easy for you to design images. You can also use it to create presentations, infographics and reports as you have access to graph and infographic widgets too.

8. Stencil

Stencil is another tool that makes it easy to design visuals. Right within the dashboard you have access to 860,000+ background images. You can add whatever text and/or graphics to these and directly share them on social media. They have 200,000+ graphics and icons.

If you like sharing quotes on social media you can take advantage of their ready to add quotes feature. It will save you a lot of time. They also have a browser extension that makes it easy to instantly upload any image from a webpage, modify it and then share it.

9. Canva

If you prefer a free visual design tool instead of the above, then Canva could be perfect for you. The above two tools also have free versions, but their features are very limited. Canva’s free version will help you do a lot more. You only have to pay $1 an image for premium templates. They have access to over 8,000 templates. You can also design infographics with Canva.

Wrap up

These are all the tools you can use in your visual social media marketing. They will help you manage your social media pages, create ads, make the most of user generated content, monitor analytics and create attractive shareable visuals.

Which of the above tools do you use in your visual social media marketing? Did I forget to list any important tools? Please leave your comments below.

Guest Author: Mitt Ray is the founder of Social Marketing Writing, where you can download 100 Free Social Media Background Images.

The post 9 Amazing Visual Social Media Tools to Boost Your Authority appeared first on Jeffbullas’s Blog.

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nummero123 · 3 years ago

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Inbound Link Building Strategies to Help Your Site Rank Higher

Building high-quality inbound links to your website are undeniably difficult.

While many website owners resort to spamming blog comment areas in order to obtain backlinks,

this is not essential nor useful for your SEO efforts.

Although there is a lot of discourse about building inbound connections, the specifics of how to do so are rarely covered.

Fortunately, Link Building Strategies aren't as difficult to deploy as many people claim.

Consider it like social media: if you have amazing material and get it in front of the appropriate people, they will share it.

With that in mind, we'll get you started with tried-and-true methods for generating respectable income.

What is link building?

Link building is the practice of increasing the number and quality of inbound links to your website to increase referral traffic,

domain authority and search engine results.

What are backlinks?

Backlinks, also known as inbound links and incoming links,

are a type of off-page SEO in which you obtain links from other websites that bring readers to your own.

The individual who receives the link refers to a link as a backlink.

Backlinks differ from outbound links (links from your website to another website)

and internal links (links from your website to another website)

(links from one page on your website to another).

The appropriate backlinks can help your website in two ways:

They can bring visitors to your website. If someone places a backlink to your website on their website or blog, their visitors may click on it, and you will benefit from that referral traffic.

They can assist you in ranking better in search results. Backlinks indicate to search engines that your website is an authority on a particular subject; hence, the more backlinks you receive from high-quality, high-authority sites, the higher your website will rank in search engine results pages (SERPs).

An excellent inbound link originates from a reputable website

and employs natural anchor text. The text copy that hyperlinked is known as anchor text.

For instance, if I link to our blog post about backlink methods, the anchor text will be backlink strategies.

Natural anchor text implies that you are not simply hyperlinking keywords left and right.

Because Google recognizes link context, more generic "learn more" and "click here"

anchor language can be just as beneficial as keyword-optimized anchor text.

Link Building Strategies

1. Maintain a steady blog with great content.

One of the most tried and tested methods for organically generating inbound links

Is to consistently create quality blog content that people naturally want to connect to.

You should only publish content that directly linked to your sector.

And that will benefit your reader.

They will feel driven to communicate it this way.

They may even include a link to it on their website if they have one.

2. Link to other blogs on your blog.

A blog intended to use as a social tool.

The more you link to others, especially in a consistent, opportunity-driven manner,

the more likely it is that one of those bloggers will return the favour.

Furthermore, you can't cover everything on your blog.

It makes sense to take advantage of the plethora of resources available on the internet to improve and reward your blog's visitors' experience.

3. Write guest blog posts.

Create an excellent blog post and distribute it to blogs that would be a good fit for it.

If they accept, they should be willing to provide you with an inbound link in the post.

Guest blogging is an excellent strategy to promote your knowledge while also earning high-quality white-hat links.

Don't know who to address your letter to?

Most news organizations allow anyone to submit original stories on issues of interest to their readers.

You should get started.

However, with publications that are directly related to your area.

If you are a branding agency, you should contact branding publications.

4. Curate and publish helpful resource lists.

Resource lists are excellent link bait as well as useful information for your viewers.

If you produce a comprehensive resource list,

Other writers will be able to easily link to it in their blogs rather than rehashing and curating all of that stuff themselves.

Here's an example of a list of resources we prepared for newbie SEOs to give you an idea of what one would look like.

5. Do expert roundups to build relationships.

Expert roundups can be a powerful tool for connecting with influencers.

While these roundups may not result in a large number of inbound links or leads right away.

Developing relationships with influencers can help you obtain reliable backlinks from authoritative sources in the future.

After they contribute to your roundup, you can contact them later to inquire about a guest post possibility or something else,

While also thanking them for their contribution to the prior expert roundup.

6. Write newsjack posts.

When you use the popularity of a news story to boost your sales and marketing success, this is known as newsjacking.

Because of the "freshness" component of Google's algorithm.

If you're the first blogger to remark on a major event, you'll jump to the top of the SERPs.

And others will link to your content in their versions of the story.

7. Create case studies about your most impressive clients.

You can be sure that if you make your clients appear good in case studies about their business, they'll connect to your site.

But you must make them good. This entails selecting organizations.

That have achieved the best results, are enthusiastic, and are well-versed in your product or service.

It also entails asking the correct questions and presenting the case study in an appealing, thorough manner.

8. Volunteer to be the subject of a case study.

Why not take advantage of the case study link affection on the other side?

Companies are constantly on the lookout for consumers ready to be the topic of a case study.

Volunteer for one of your key vendors in exchange for a backlink from the case study after it's released.

9. Administer surveys.

If you undertake research, commit to sharing the results with others.

If you collect and crunch the data and then give some high authority sites access to the results.

You can guarantee they'll perform some promotion and inbound linking for you to ensure you have a large sample size.

10. Write book reviews.

If you write a thorough evaluation of another author's stuff, there's a strong possibility they'll (and others) link to it.

11. Conduct free webinars, and post archived copies online.

Your attendees will undoubtedly share it if it is informative.

Turning your PowerPoint presentation slides into a SlideShare presentation and then embedding.

That presentation into a blog post is one simple way to accomplish this.

You may also include it on the webinar's landing page so that anyone wishing to join up for an

an already completed webinar can view the presentation.

Partner with another organization, brand, or influence

for the webinar to increase your chances of getting backlinks to these archived webinar pages.

Not only will two well-aligned brands make for a great presentation.

But it will also broaden the audience — long after the webinar has ended.

12. Create free tools.

Remember when I said you should curate and publish resource lists for your blog?

What do you suppose people put on those resource lists and where do they connect to?

One of the most important is the availability of free tools.

You may get on the other side of those resource lists by offering free tools that your target clients will find extremely useful.

13. Create shareable templates.

Templates, like free tools, are something that others will find valuable enough to link to.

Consider what kinds of templates might make people's jobs easier before creating one.

A designer, for example, could establish a library of downloadable business card templates that others may go to repeatedly.

Bookmarkable content is frequently the type of material that receives a large number of inbound links.

14. Create compelling infographics.

People adore disseminating infographics.

People will link back to you as the source if you develop an original infographic.

You may also share your design with the sources you quoted and make the embed code for your infographic easily accessible to boost the likelihood of an incoming link.

You're not a designer?

With designs like these free infographic templates, anyone can create professional-looking,

high-quality infographics rapidly.

Before developing an infographic,

you should think of a topic that can be depicted and is relevant to your market.

15. Create other forms of visual content.

Cartoons, content visualizations, charts and graphs, and other visual content marketing tools

Are vital aspects of a visual content marketing strategy and a wonderful way to gain inbound connections.

Because they cost time and money to create,

Others are likely to forego the hassle of developing their visual content and instead link to yours.

16. Create SlideShare presentations.

Cut up one of your infographics or adapt one from a previous speaking engagement.

You can post these on your blog, in the resource part of your website, or even on a SlideShare account for more links.

Keep in mind that the most compelling presentations are the most shared.

That entails amazing content as well as outstanding design.

17. Do something funny.

Things that are amusing spread like wildfire.

Consider the amusing internal jokes in your sector and capitalize on them with some linkable humorous material.

You can make a meme, a short video, or a tweet that summarises the joke.

Just make sure you understand your audience and how they're likely to react so that nothing comes across as offensive.

18. Write press releases about interesting company news.

By transforming your PR strategy into an inbound one, you open up previously untapped prospects and carve out a niche for your brand.

While also gaining important mindshare with your target audiences.

Once you've written a superb press release,

Post it on your website and then send it to one of the major newswires to gain more visibility.

19. Send out a joint press release when your news involves another company.

This can help you reach thousands of other connected sites that may not have linked to your site in a press release about only your firm.

This will allow you to reach a bigger number of individuals and, as a result, gain more backlinks.

20. Do some outreach when you have big news or a great piece of content.

Getting press attention and being featured in industry journals can help you establish your brand.

Expand your visible expertise, boost your credibility, and, of course, gain backlinks from authoritative sites.

To begin, build a dedicated page on the story on your website to which they can link.

Then, contact a few journalists and/or media that you believe would be interested in your story.

Make sure your request is contextual,

That you obey their guidelines, that you compose an engaging subject line in your pitch email,

And that you are helpful rather than boastful.

21. Set up press request alerts and look for opportunities to send quotes.

Press request alerts are requests for information sources from journalists.

These journalists are continuously on the lookout for quotes from specific people to include in their articles,

And they use a variety of channels to convey requests and find those quotes.

22. Write and pitch op-ed articles.

If you have an intriguing point of view to share and can communicate it clearly and effectively in an op-ed piece.

you may be able to reach a large number of people, gain notoriety for yourself and your organization. And obtain authoritative backlinks to your website.

The most effective op-ed pieces, in my opinion, make a single point.

Embrace the author's perspective, and then provide specific recommendations.

After you've written the piece, seek online editions of industry newspapers and magazines for a very desirable inbound link.

Conclusion

You're well on your way to developing high-quality backlinks the white-hat approach with the suggestions and methods I've offered.

As more links point to your site, you will rise in the SERPs, increasing organic traffic and drawing more prospective leads and consumers.

You can contact Nummero, the best web design company in Bangalore.

#Inbound Link Building Strategies #digital marketing company

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seopro · 4 years ago

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16 Off Page SEO Techniques

Top 16 off page SEO Techniques – There are two separate types of SEO approaches namely Off-Page and the On-Page. Both can be implemented on your blog or business website to generate traffic and even rank them to the higher positions in a search engine. Many people have a great liking for the off-page SEO and thus prefer using it to link building. The article will discuss 16 off page SEO techniques.

LEARN DIGITAL MARKETING Techniques:

Several actionable off-page SEO approaches may be implemented by people who wish to boost their SERP. They include the following:

Social Media Platforms:

These re the most significant resources that can aid you as you try to build authority and trust for your website. You can easily engage with people and help share all your content on a multi-social network. You can draw tons of traffic by simply sharing vast contents on a social media platform. Facebook, Twitter, and LinkedIn are among the top popular social media networks that you can try out!

2.Use the Forum:

You can use it to engage with other like-minded people in your area of specialization. This involves answering questions on a forum to get a large number of following back links. It can also be used to create brand awareness for your product or services on your website thus generate impressive traffic to it. If you happen to come across an active forum or community in the area of your specialization, just make use of it and let them know about your website.

3.Social bookmarking:

Once you find yourself in a popular social bookmarking site that has high authority, you can submit your website or blog. Avoid doing so to spammy or low-quality bookmarking websites since it can mostly hurt your SEO.

4.Sharing an article:

Are you aware that you can easily add great value to your blog by simply submitting an article on a platform with many and active visitors? This has proven to be a genuine approach to generate high quality follow back do links. Below is a list of some few busy platforms where you can share an article, and the results will be pleasing.

Forbes YourStory The Entrepreneur The Digg

5.The Directory Submission:

Popular business directories can be a great advantage for you to submit your blog. This is an excellent way of getting a decent quantity of traffic and again in full authority of your site for the Google SERP. There exists a significant number of blog directories that can easily accept your blog link listing them in their directories. However, it is tough finding a good and high-quality business directory. So, once you come across one, ensure you make good use of it. Note that, you can Google search business directories and then check their domain authority abbreviated as DA. If you get one of this nature or another abbreviated as PA (to mean Page Authority), it simply tells you that, the quality of that website is okay.

6.Q and A platforms:

This is a question and answers panel involving an active asking of question session and a group of people giving different answers for the same question. This is a good place for you to generate great tons of traffic as well as back links by professionally answering some questions on a given website. You can try answering questions in Yahoo Answers and Quora which are mostly consulted for reliable solutions. If your answer is marked and verified, high chance is that people will visit your website to know more about you.

7.Videos on YouTube:

If you have not yet hared ideas in a video by now, with YouTube, you should! It allows you to create an account and then you can upload different types of videos elaborating on a specific area of your specialization. YouTube can be a very creative way of sharing knowledge as well as experience in a visual way. Just as you well know, YouTube happens to be a viral video streaming site under the Google search engine. The platform possesses a commendable authority compared to other sites who spiralize in video streaming.

For you to succeed in using this platform, write a unique description of the related videos and then give a referring link to the bog you have or your website.

8.Guest Blogging:

This is where you visit other peoples blog and post your article which is most likely to give you follow backlinks for your website. Guest blogging can be a great way of getting backlinks. Besides, it adds a lot of value to your blog especially if the content is related to the topic on the host blog. This is a perfect example of the off-Page SEO techniques which can significantly assist you to earn high quality do follow links. Now, you can think of such a guest blogging target. Search the keyword then choose the blog with a good DA as well as PA then begin guest posting.

9.Sharing of document:

Some sites focus on sharing documents, and a good example is SlideShare platform. Under this platform, you can easily upload in different files such as the Pdf file format of the PPT format. Having saved your files with a good keyword can gain you high traffic visitors as the topics will be optimized and displayed first among the searches. The off-page techniques will always assist you to increase the visibility of your sites well as authority in the search engines.

10.Commenting:

When someone famous posts something, you should practice a habit of commenting. There are countless benefits of commenting on such platforms as you can post your comment based on what many people are asking. If they find a solution in your comment, many will want to follow you and get to know more about you. It is here that your website traffic can go even higher. At the end of your comment, you should also let people know who you are and the link to your website should be included. This is a great way of earning backlinks as well as spreading brand awareness.

11.Get a competitor’s backlink:

You can try to poach visitors in the backlinks of your competitors by use of advanced tools such as Ahref, Moz as well as Semrush. This is a great way of helping you get an idea of how and where your competitor is getting backlinks. Remember that, you can also use the same off page SEO approaches for generating backlinks for your competitors

12.PBN Web 2.0:

You can easily take link building of step ahead of other websites. This is done by professionally creating a personal PBN or the personal Branding network. There are numerous web 2.0 platforms that have good authority. You can easily create your free blog on the web 2.0 platform and backlinks to your main blog. To succeed in this, just create a blog for free on the 2.0 web platform or website and then share this among very popular media. A good example of a free blog on web 2.0 includes the following:

Ord press Bloggers Wix Weebly

If you get used to creating your own unique PBN, you can be assured of the best practice for an off-page SEO approach.

13.Building on broken Links:

Here, all you have to do is start by identifying a broken link on other people’s websites then start a process of link building. I know you are asking how to go about this. Well, go to Google Search then type your keyword and the resources. After that, you can click on each result to help you identify the broken link at the resource page. If this happens to be relevant to the niche you have, then create some content around it on your blog or site and then ask the owners of the broken website to replace their content with your new link which leads to your content.

An excellent place to achieve this is by trying link building at the Wikipedia platform. Browse the page that is related to your gap and then presses the enter button. After that, press “CTRL and F” and then type the word “Dead Link” followed by the Enter button. This will direct you to all the dead links if there are any.

Come up with similar content for your website or the blog and then you can start a process of editing the Wikipedia page to ensure your link is replaced. Isn’t this amazing opportunity to get a back link right from the authority site?

14.Business reviews:

This is another well-known off page optimization which plays a big role in SEO. You have a chance to improve brand awareness and give reviews on a popular website. It will help you improve your brand awareness by giving reviews on a famous website. Inserting you URL as well as the name of a high authority review site will help you to get your business brand at the peak of the search engine results.

15.Image sharing:

Some websites concentrate on sharing images. Such sites include Instagram and Pinterest to improve the visibility of your search engine as well as traffic to your site. The contents here are only restricted to web search, but of late, you can also search an image by copying it and pasting at the search window.

16.Crate an autopilot content:

Finally, it is said that content is no doubt the king. It is good for you to come up with a great content that can generate backlinks as well as social shares on the autopilot. There are some content formats that you can use, and thousands of visitors will find their way into your website. They include:

Infographics List posts Why How to Video quiz

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#Off Page SEO #SEO #SEO HACKS #SEO Techniques

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weconfoundingsolutions · 5 years ago

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PERFECT YOUR SEARCH TRAFFIC WITH THESE SEO TECHNIQUES

We are leading Best SEO Company in Lucknow, We at confoundingsolutions provides you the best assistance for SEO service at affordable cost to grow your Business.

The question of the day is how to get traffic for your website?

There are millions of people around the globe who seek informative content which in turn is your trump card to increase website traffic fast. Recently HubSpot surveyed that 80% of website traffic commences with… with… with… with search query!

Simple yet unknown- Search query is the web to attract traffic. Hence Search Engine Optimization (SEO) is crucial. Follow essential SEO techniques to drive traffic such as stay updated with Google’s changing algorithm, keep with your research and continue experimentation.

confoundingsolutions is a best seo company in Lucknow offering guaranteed traffic, sales & leads from Seo (search engine optimization).

Here are some surprising stats: every day nearly 3.5 billion searches are conducted on Google;

78% of people in the U.S alone search for products on the web before purchasing;

75% of users don’t bother to check beyond the first page while searching on the web;

Leads that come from a search have a 14.6% close rate as compared to 1.7% from elsewhere (print or direct mail advertising).

Now that the worth of SEO is crystal clear, it’s time to unleash latest SEO techniques 2020 so check the list below:

1.SEO AUDIT

Audit refers to a structured analysis of any event, financial matter or results to know your high and lows. It helps you understand your faults.

To drive massive traffic to your website it’s recommended to conduct an SEO audit whereby you examine your site performance, rectify your faults and lay down a strategic plan.

There are companies that drive traffic to your website by carrying out an SEO audit on your behalf. However, it’s better if you take the SEO auditing task in your hand.

Before your SEO audit check that:

Your website pages have SEO meta titles and description Each page is optimized for SEO keywords Your website URL is optimized for Search Engine Each page cum blog is properly formatted All the images have keywords in their ALT tag You are using links in your content You optimize heading tags to get more traffic You incorporate metatags in your headings as it invites more traffic. Secret Tip: For a great SEO audit try Quick Sprout.

1- USER’S NEEDS

Think of yourself as a big data compny, say, for instance, Google. Search, learn and provide what your users want because that is the most advanced SEO technique 2020.

Feedback from customers, therefore, carries any, say, for instance, Google. Search, learn and provide what your users want because that is the most advanced SEO technique 2020.

Feedback from customers, therefore, carries so much value. It helps you create content that attracts more viewers. ‘Customer is the King’ is true in the sense that it is he who decides which article, product or concept gets funded.

Buzzsumo, Google Analytics, UberSuggest, and Quora are some handy platforms to know what your audience wants. However, comments on your post beat them all. Reading comments is the easiest way to understand your audience’s needs.

2.SEO OPTIMISED LANDING PAGES

With all their sweat and blood, internet marketers wish to convert their leads into customers. Amongst the latest SEO techniques, 2020 is SEO optimized landing pages.

Through a landing page, marketers can strengthen their relationship with audiences. Copyblogger is a good example. It creates a high-quality landing page and then invites traffic via SEO optimization, press release and email marketing. Basecamp and Bills.com are other notable examples.

A good landing page has:

Call to action; Informative- relevant content; Long-tail keywords; Attractive design; No navigation; and

Links: Note that link building is insurmountable. It can up your rank like nothing else!

You may try Optimizepress to create a landing page.

3. MOBILE-FRIENDLY WEBSITE

Just like cake and knife; summer and lemonade; pizza and cheese, mobile and website go hand in hand.

A mobile-friendly website is a central element of digital marketing. It increases website traffic fast. 60% of daily searches are done via mobile phones. Business Insider speculates that 45% of all U.S e-commerce sales will be completed on mobile by 2020.

Moral of the story: Make your website available on mobile phones.

You may use Responsive Web Design (RWP). It is an approach to create web design in response to a mobile screen or web browser.

The mobile testing tool is another way to make sure that all your website boxes show up on mobile.

4. INFOGRAPHICS

Heard of infographics many times? Hear it once more because infographics are a super cool SEO technique to drive traffic.

65% of people prefer visual information. With infographics, you showcase complex information in an easy- attractive way. You will be amazed to know that infographics amplify website traffic by 193%.

Visual data has a much higher retaining capacity in the human mind as compared to plain text. For a successful infographic:

Jot down your topic and essential info; Create infographic through visual.ly, Canva and Venngage; Write a blog that incorporates your infographic; Publish it

5.OPTIMIZE CONTENT FOR RANK BRAIN

Since it’s all over the news that internet marketers must adapt to changing Google algorithm hence I want to tell you Google’s one of the most important ranking factors: RankBrain.

It is an artificial intelligence system that examines search results. RankBrain first understands the page content followed by keywords that people search for and finally connects it to relevant results.

As per RankBrain, the important points to note are:

Don’t stuff your keywords; Use your natural tone to write; Don’t over-optimize for unnecessary keywords that can get you penalized. Try MarketingLand to optimize your content for the main keywords as well as related synonyms.

MINIMUM WORD LIMIT SHOULD BE 1,890

As per Backlinko, the average first-page results have 1,890 words. To drive massive traffic to your website understand the relation between SEO ranking and content word limit.

Long content usually has more keywords but it’s not everyone’s cup of tea to create such relevant content. Hence the conclusion: Content length doesn’t necessarily up your traffic, a high-quality blog post does.

Whether the content turns out to be lengthy or short, try to cover every part of a topic that matters to the audience.

6. ROUNDUP POST

All right people so ninth SEO technique to drive traffic is a roundup post. In simple words, a roundup post is a write- up on interviews you conduct with few people about the same topic or a list of ‘best’/ ‘top’ of something.

The perks of roundup posts lie in the notion that: it helps you get different viewpoints; learn new things and grow your SEO ranking.

To generate a traffic-driving roundup post follow these steps:

Select a topic and the questions you want to ask; Pen down a list of experts and contact them; Note their responses, write a post on it and just publish it

7. VALUABLE CONTENT ON SOCIAL MEDIA

Social media may be filled with a lot of garbage but you as an internet marketer have to create valuable content on social media.

It brings immense traffic and credibility especially if your blog is new. Page authority and domain authority can be used to dig in more about search results.

Not to forget, every social media platform differs in authority and traffic building. Slideshare, Quora, and blogger lend you a chance to improve your search rankings.

Online marketers may take the help of Slideshare to boost their search traffic.

8. ADVANCED SEO INTERNAL DEEP LINKING

Quite a lengthy heading! Let me make it short- deep linking.

Use deep linking- a practice to link your anchor text to other pages inside your blog for the sake of more traffic. It’s easy to get visitors to your homepage but ranking your internal pages high is difficult. Thus it’s suggested that link your older blog posts to your landing page.

Note: Before linking check how many inbound links go to your website page; and avoid over-optimization of your anchor page.

Furthermore, deep linking also lowers the bounce rate.

LINK JUICE TO LOWER RANKED PAGES

Link juice- one of the latest SEO techniques 2020!

Link juice is the outbound link from a high authority source to your content. As your content receives links from high authority source it automatically raises your reputation and Google gives consideration to your blog.

From pages 2 and 3 you can move to the 1st page by sending link juice to the lower-ranked website thus elevating your content value.

LINK TO HIGH DOMAIN AUTHORITY EXTERNAL SITES

In addition to passing your link juice to lower-ranked websites try getting links from the higher authority domain. Why? Well, the reason is the same: impress Google. This procedure shall elevate your overall trustworthiness in the eyes of Google.

Alltop helps in finding good sites for linking purposes.

9. CATCH BROKEN LINK OPPORTUNITIES ON GOOGLE

In order to generate high authority backlinks to your content grab the broken link opportunities on Wikipedia.

You see, Wikipedia has two kinds of links:

Citation needed Dead link If your post is credible enough you can get these valuable links from Wikipedia. You can use WikiGrabber or Google to find these links. Although Wikipedia has no strong followers count nowadays, yet its domain authority and trust level from Google is very high.

10. COMPETITOR’S SEO KEYWORDS

Take any profession there is neck to neck competition everywhere. But real smartness lies in getting the best out of this competition.

In digital marketing, you can be that intelligent by searching your competitors and spying on the keywords they use. Incorporate those keywords to create much better content. Our favorite, Starbucks is the prime example of this game.

Use Spyfu and backlinkwatch.com to ease this process.

11. ADWORDS

Now that is something we are all familiar with but do we use it right?

To get traffic for your website and loot attention from your competitors search keywords ideas in their Google AdWord search Ads.

Google Ad Words are excellent because they are short and already optimized. Hence use such Ad Words to rank high organically via a quality article.

12. MULTIPLE KEYWORDS

Keywords are usually associated with blog posts. However, keywords are an integral part of the SEO page title as well. The SEO page title is the one that appears on Google during a web search.

Now to increase website traffic fast try to incorporate multiple keywords within each page title. Make sure all your posts contain a keyword.

13. GOOGLE SEARCH CONSOLE STATS

Another crucial SEO technique is to increase website traffic software. Google Search Console is one such handy tool.

It is helpful to track potential issues with your site that affect your rankings. Moreover, Google Search Console lets you know what Google indexing spider has observed. Hence, optimize, optimize, optimize… just optimize your content!

14.REGULAR UPDATE

Polish your old content with new information to add life to it. Yes, regularly updating your content is a road that can lead you to large traffic. Leverage the old post which is already getting organic traffic with higher search ranking.

Here are a few hacks for the same:

Craft a sharable headline; Add customer testimonials/ useful mentions; Renew old data and images;

15. BONUS

In addition to updating the old post which is performing well, also update the lowest-performing content. If your content topic is good enough then there is no risk in rejuvenating it because the audience constantly seeks information.

Hence refurbish your underperforming articles. Indeed it is a beneficial advanced SEO technique 2020.

To wrap up this long- drawn out article I would say that blogs dominate your sale.

Are you looking for the top SEO services from the best SEO company in Lucknow? Visit confoundingsolutions to get cheap SEO packages from experts.

It is the 5th most trusted source of information. When 84% of people read a blog about before purchasing a product then it’s understood that marketers have to perform well in this field. So grab the above mentioned golden SEO tactics to move up the scale.

#best SEO company in Lucknow

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holytheoristtastemaker · 5 years ago

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When it comes to boosting organic reach, nothing works quite as well as a solid content marketing strategy. But no matter how much you churn out, the truth is, quality always beats quantity.

To stand out from your competitors (who are probably well-aware of the importance of content as well), you need to learn how to create something amazing.

Generating epic content isn’t that simple. Especially if you’re taking a DIY approach to your blog, YouTube channel, social media accounts, or podcast. But, it’s not impossible to produce either. All you need are the right tools and tips to make the most of your resources.

If you’re ready to step up your game, read on to learn how you can create posts that raise the bar.

1. Come up with a great topic

Before you get down to writing or recording, you need to have a clear understanding of the exact message you want to send out to your audience. After all, nobody likes reading a page full of rambling that’s got no beginning, middle, ending, or value. So make sure you’ve got your topic figured out.

For a good place to start, you can check out HubSpot’s Blog Ideas Generator, which is a helpful tool you can turn to whenever you lack inspiration.

2. Make your headline attention-grabbing

Whether you’re the type of person who starts from the headline or tends to do their writing first and circle back to the beginning, know that the title you choose for your post is going to determine whether you get the results you want. So ensure it’s attention-grabbing, optimized for SEO, and that it ties in well with your central topic.

According to research, one of the most successful marketing strategies is to appeal to your reader’s emotions. And your headlines can be a huge part of that strategy. So, before you click publish, you can run it through the Headline Analyzer, which will check its Emotional Marketing Value and let you know whether you’ve got it right or if you still need to do a bit of polishing.

3. Check your readability score

When writing for the web, aim to make your text understandable to anyone over the age of 13. This means skipping complicated words, keeping sentences short, and avoiding the passive voice. You should also try to shorten your paragraphs, break your text up with headlines, and use bullet points where possible.

The Hemingway Editor app is one of the best tools out there. It will let you check your readability score and give you tips on improvement. All you need to do is enter your text, and you’ll get a comprehensive overview of everything that’s working well and anything that still needs refinement. Plus, it’s free.

4. Make the most of user-generated content

While the motivation behind your content marketing is building your authority, don’t forget that letting others do the talking is one of the best strategies out there.

Customer feedback and reviews are crucial forms of social proof. So give them the space they deserve on your website and social media profiles. And don’t stop there. You can share a host of user-generated content over a variety of platforms. Unboxing videos on YouTube, influencer posts on Instagram, or hashtags that let customers tag you in their posts are all a great way to encourage engagement and build trust.

5. Keep your brain sharp

This is a piece of advice that most entrepreneurs fail to follow, yet it really could be a gamechanger.

For you to be able to generate epic content, you need to be at the top of your game. And that takes equal amounts of hard work and self-care.

Lack of exercise, poor nutrition, and insufficient sleep can all negatively influence your cognitive abilities. And that includes your creativity, as well as productivity.

That being said, make sure to work out at least a few times per week, eat a healthy and balanced diet, and consistently get a good night’s rest on a comfortable bed. Furthermore, try to keep yourself from working in bed (no matter how great that idea seems at the time), and, of course, look for efficient ways to manage your stress levels.

6. Collect inspiration

One of the best ways to see what works is to look at your competition.

When it comes to collecting inspiration for ad copy, Facebook Ad Library is a great tool. You can search for active and inactive advertisements based on competitors’ names and sort the results according to impressions.

Although you can’t see the targeting options used, you can use this free resource to determine what type of content you can include in your social media advertising. Use it to:

Check whether your target audience reacts better to video or images.

See how your copy compares.

Identify the unique selling points that just might give you the upper edge.

And don’t stop there. Websites, social media feeds, and blog sections are all excellent sources of inspiration – so keep an eye on your competitors, and do your best to stay one step ahead.

7. Take a deep dive into SEO

To create awesome content, you have to know what exactly people are searching for. And in this regard, you’ll need a powerful research tool such as Ahrefs.

Not only can it give you a good idea where to focus your efforts, but even more, Ahrefs makes it super-easy to figure out what competing domains are doing right. You can put together a comprehensive list of your competitors (even the ones you’re not aware of), and do an in-depth analysis of their best-performing posts and keywords.

From there, you can see whether there are any opportunities you’re missing out on, and get to work creating new content that has a high chance of ranking well on SERPs.

8. Don’t forget the visuals

You’re probably aware of the fact that the human brain processes images faster than words. And the great thing is, you can use this to make your content perform much better.

Simply adding images to your web pages – or even better, creating infographics – can give you a chance to both get your message across and widen your reach.

And the best place to look for inspiration? Pinterest. Just type your targeted keyword into the search bar, and you’ll find thousands of great content ideas you can expand upon.

9. Create beautiful designs

Lastly, know that you don’t have to spend a fortune to get great visuals for your website, blog, or social feeds. Using something as simple as Canva, you can create a wide variety of designs, including infographics, posters, flyers, t-shirts, and even a logo for your business.

Plus, the platform offers an entire learning section, which means that you can keep on getting better.

Conclusion

When it comes to epic content, you’ll find that research is key. Covering all your bases from start to finish will ensure that your effort bears fruit, instead of getting lost in a sea of similar posts.

Of course, don’t forget that content needs to be original to be truly successful. So always put your spin on the subject and make it into something that reflects your brand’s core values. This way, it will find its way to the people who will appreciate it.

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geoxis · 5 years ago

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Top 15 Mobile App Design Trends in 2020

Because we learn UI & UX, cloud and mobile app architecture are increasingly being used. The user experience or UX and user interface are two key things to consider. In addition to continuous improvement in the discipline of Smartphone and web use, both UI and UX are generated because you have any sort of knowledge or distinguishment in the current niche and traditional general developments incorporated within the field. Today we've come together with the competent, new Smartphone Device UIs. There is 15 Traditional Mobile App UI Technology set of amazing user experience. Registered graphic designers and production companies are willing to enter the web's largest sites from all over the world in all the Mobile App UI / UX projects. It's an exhaustive collection of modernist web-based user interfaces and UX devices. 1. Rep-Influencer Marketing Platform Rep is a forum where marketers and influencers can communicate and collaborate. It's like your marketing and advertising department. All offers can be viewed in one location by using the Offers app, which makes the user experience simpler. You communicate with less commitment but push towards the brand target more explicitly.

2. Color Therapy Coloring Number- Coloring Book for Adults Game HD Images are a crucial design element and draw the user to your program. A high-quality picture specifically impacts consumer perceptions. The days have gone where the photos show on the screen monitor pixelated and still mounted. To millions of coloring enthusiasts, Coloring Book to adults is a meeting place. You will receive rest and treatment through over 2000 + beautiful and free adult coloring sheets. You will also enjoy drawing and interacting with millions of people from all over the world. The main features include: Experience good, relaxing music and FX effects, like, of course, fur Elise, pop, meditation, and your songs. There's a huge color palette library of 2000 + solid colors and gradients.There's no variation between colors, finishing effects and frame types to customize your painting.

3. Mi Smart Home Xiaomi's an awesome Chinese phone company. Mi Smart Home is a prototype Stan Yakusevich security program for Xiaomi. Such simulations help you handle your quick everyday experiences. With larger, simpler and higher-resolved screens, mobile device developers can experiment with visual differences more extensively, which not only enhances usability but also provides designers with more innovative space. Mi Smart Home's color comparison is daring and enticing.

4. Mobile UI A significant subject in mobile device design is the user interface. The GUI should be tidy and organized. This Smartphone style incorporates textures and layers to render the user experience even smoother and utilizes techniques such as overlapping fonts, different opacity ratios, color gradients, blending and distorted coloring to create a sense of the room. In 2019, designing a beautifully stunning User experience is a must for User designers.

5. Tap Bar Crypto App Micro-interactions will make your template come alive, regardless of the device you use. When the users concentrate on a tiny Smartphone screen, immersive experiences can be generated through micro animations. Crypto Tap Bar Software produces great micro Animations to draw and alert users on the bottom navigation icons.

6. Smart House In reality, this app design is Yurij Prokopchenko's portfolio. The Smart Home App provides quick, vivid colors to view. The color was certainly a good tool in the toolkit of the artist in 2019. With the wise use of color in mobile app UI design, a perfect interface is developed. These drawers the user's thoughts and behaviors and controls them. This is also the raison d'être of the concept of the remote control for the attached lamp.

7. Spotify Music Color gradients are now more favored by artists than flat colors. If deliberately used, color gradients become more effective, for example, if feelings become conveyed or a certain design feature is illuminated. Spotify has not only the biggest and finest music library but also the best user interface features. It also effectively uses rich color gradients.

8. Letgo: Buy and Sell Used Stuff 12+ Letgo is one of the leading and fastest-growing devices for local purchasing and sales. Great local offers are available on products such as telephones, clothes, shoes, computer sports, vehicles, and the house. Letgo has given up complex clunky structures with a vast range of resources, using cards and basic shapes to regulate all the products. Users can quickly work with the uncluttered buttons and sleek icons. App devices simplify forms and corners in 2019 to create a smoother look. That's what Letgo does.

9. Buy and Sell This Holiday- eBay The introduction of Samsung Galaxy S8 and iPhone X has contributed to a mobile app design trend for frameless models. In addition to screen size, users need to experience full-screen. This call was received by eBay. On your favorite frameless products, you can test deals on eBay. You are free to purchase and sell everything on this massive online marketplace.

10. Target In China, cashless payments are accepted and more customers have made cashless payments worldwide. Statistics show that in 2017, the number of people using a cashless payment solution nearly doubled, meaning that only in 2019 and beyond would competition rise. Target's new wallet app makes spending and shopping in-store without any cash the quickest, simplest way.

11. ZINIO- Magazine newsstand ZINIO is the first international newsstand in the country, selling over 6,000 of the world's best magazines. You used to get news by hearing, but now you can listen to your favorite stories with the most recent TEXT-TO-SPEECH feature. It's easy to concentrate and clears the eyes and ears for certain activities. Isn't this incredible?

12. Apple Maps Concept: The hot theme of 2019 was immersive gaming and is unlikely to be gone. Animation can draw and activate consumer emotions. An integral interface technique is an immersive animation. The zoom-out during scrolling is my favorite guy. Therefore, in several various situations and cases, a horizontal chart around the bottom is very beneficial. The time selector will display sunset and/or sunrise times by adjusting the background color of the screen. Such attributes boost customer experience.

13. 3D Transition Exploration for Travel App It is a travel technology change discovery. To order to explain the spatial connections between displays, the model uses the 3D transformation. It gives us a sense of space.

14. Macro Polo Video Walkie Talkie Marco Polo is a one-to-one and party communication face-to-face chat program. Through sincere conversations and mutual experiences, it puts family and friends closer than ever before. You should also incorporate features for enjoying your chats, such as make-up while you meet. The AR app aims to make user interaction more immersive.

15. Pandora Not only should users require an interface to connect with them, but the software also needs to provide users with a way to communicate their user experience. Within Pandora, users will say the app that they want and don't like with the best tapping choices. This input is then used to provide the customer with personalized music experience.

Description: The above are the 15 best app designs of 2020. We hope that the next idea will be inspired by these projects. Let us know if you can share additional services. Author Bio:Anita Gigoo is a Senior Content Writer at Mobileappdiary who has written on various topics related to mobile app development, Mobile app design, web development, and social media platforms for the past 5 years. Read the full article

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mysocialpa · 8 years ago

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9 Amazing Visual Social Media Tools to Boost Your Authority http://bitly.com/2o4Zim3 #contentmarketing http://bitly.com/2oWnVFu

9 Amazing Visual Social Media Tools to Boost Your Authority http://bitly.com/2o4Zim3 #contentmarketing http://pic.twitter.com/NFYwOKwl5W

— Jason Sibley (@jasoncreation) April 12, 2017

via Twitter https://twitter.com/jasoncreation April 12, 2017 at 06:39AM

#social media #social marketing #social selling #marketing

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unixcommerce · 4 years ago

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Top 10 Social Media Books

Although media marketing books can help you understand the objectives of outreach and engagement, social media can be a different beast altogether. You need to specifically get social media books to understand and master this landscape.

This is because the marketing communications landscape has seen an evolutionary change over the years. Gone are the days where businesses relied on traditional media for their outreach. We are in an age where memes, viral marketing, influencers, likes and shares dominate the marketing lingo.

The way social media content is planned, produced, consumed and distributed has significantly changed. That is why you will need books about social media in your reading list. Our list of the best social media marketing books will help you better understand what it is all about and how to use it for the success of your business.

Top 10 Books on Social Media

1. Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

This media marketing strategy book is helpful for business leaders that struggle with talking about their businesses. It provides guides to help them connect with customers and communicate the benefits of using their products, ideas, or services. And this requires capturing your customer’s attention with clear, effective marketing messages. The book will help you transform how you talk about the unique value you bring to your customers, who you are and what you do.

Because social media is a brand storytelling channel, you’ll want to understand exactly what your brand story is before you jump in. Building a StoryBrand: Clarify Your Message So Customers Will Listen will explain the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging.

2. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

by Ekaterina Walter and Jessica Gioglio

Visual storytelling is absolutely essential because of the way people communicate now. All it takes is a smartphone to take images and videos and post it online. This is true for consumers and brands alike. The book provides insights on the power of visuals to strengthen your messaging. Why is this important, because the human brain is wired to process visuals 60,000 times faster than simple text. It explains why viewers spend more of their time on web pages and videos. This book will help you navigate the fast-changing world of today’s digital media.

Discover how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand provides a powerful roadmap for starting your own social media efforts as well as hundreds of real examples that will inspire your own social media strategy.

3. The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

by Oliver Luckett and Michael J. Casey

The authors explain the phenomenon called social networks, memes, hashtags and new mass communication. They provide a unique take on social networks by comparing and contrasting them with biological life. They postulate that by examining cells, viruses, and other microbiological functions, people can master social media in both business and in life.

Before the advent of social media, marketing communications were much more controlled; initiated by a leader and repeated by employees and media. With the advent of mobile phones and social media channels, organizations have “lost control” of the message. Casey asserts that “Any brand or institution that wants to properly reach a major audience must come to grips with this new architecture and the powerful intermediation of these new, independent stars.” The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life is essential for anyone seeking a deeper understanding of the role and power of this medium.

4. Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand & Be Generally Amazing On All Social Networks That Matter

by Dave Kerpen

Considered as a primer on social media marketing, the third edition of this book now includes updated tools and tactics around video, mobile, paid media, and data. It gives readers a rundown on strategies and uses examples from many of the major social sites. If you are looking for a book to give you a comprehensive overview of social media then this is it.

Social media is…well…social. Likeable Social Media reminds us that the key to being successful on this platform is to be empathetic, authentic and honest. With this book, Kerpen’s goal is to have small business owners understand the “why” behind their strategy on this medium. It gives advice on practices regarding customer interaction and updates. This updated edition of the bestselling classic is one of the best social media marketing books packed with expert advice and new case studies that demonstrate the latest, best practices.

Read our review of Likeable Social Media.

5. See You on the Internet: Building Your Small Business with Digital Marketing

by Avery Swartz

The author stresses the need to look towards marketing communication for greater impact. Swartz describes the book as a highly usable guide for anyone in a small business or similar organization to thrive in the digital world. There is a framework to plan and execute a brilliant digital marketing strategy with confidence. Its five simple steps will teach you to build your brand, increase your customer base, and revenue.

Social media doesn’t stand alone, it’s an integral part of any digital marketing strategy. And this is the main message behind See You on the Internet: Building Your Small Business with Digital Marketing. Swartz’s goal is for you to think strategically about social media. She provides a contextual guide to website development, eCommerce, search engine optimization, email marketing, online advertising and the role of social media in supporting all of these marketing efforts.

6. One Million Followers: How I Built a Massive Social Following in 30 Days

by Brendan Kane

How to start your social media journey? This book shows how Kane did what the title says along with in-depth interviews with marketing experts and influencers. Kane highlights the tools you need to use to get your small business recognized. The way Kane hit a million followers was with a content testing approach. He says he measured the response of this content in real-time. The book is great for those seeking to understand how social media marketing works.

Ok, so you may not get one million followers (nor do you need one million followers), but you will want to build an active and engaged community on social media if you want to leverage those platforms to increase sales and build loyal customer relationships. The good news is that the process for building your social following works, the bad news is that it takes work. If you want to leverage the power of social media for your business and you’re willing to invest time to do the work, One Million Followers will show you how.

7. Networking in the 21st Century… on LinkedIn: Creating Online Relationships and Opportunities

by David J.P. Fisher

Nurturing the digital presence of your business is no longer an option, With this book you will understand networking is a combination of sales, marketing, relationship-building, and career management. You will learn how to connect with the right prospects, employers, and partners while navigating 706+ million members of LinkedIn to create a network. Like other good books on social media, it is packed with easy to follow guides and practical advice to embark on your digital journey.

If you’ve set a goal to leverage LinkedIn for building your network and business by referral, then Networking in the 21st Century … on LinkedIn is for you. The biggest mistake business owners and managers make is ignoring LinkedIn until they are “desperate” for networking. In this book, Fisher guides you toward establishing a brand on LinkedIn by showing you how to create a powerful profile. You’ll also learn how to create content that supports your brand and is helpful to your network. Ideal for today’s remote networking.

8. Pinnacle of Pinterest: Reach the Peak of Pinterest Marketing with Less than 100 Followers

by Elsie Wilde

This book highlights there is more than one way to establish your social media presence. And if your business is in a particular segment Pinterest is a great platform. If your focus is on raising your profile on Pinterest then this book is for you. Often overlooked when compared to other platforms, Pinterest does have its benefits. Wilde provides advice on group boards, Pinterest for biz accounts, activating rich pins, selling ads, affiliate marketing and more.

Rather than focusing on esoteric stories of how big brands use Pinterest, Wilde plunges into the power of Pinterest for small business. Everything from understanding how the platform works, to how to leverage the power of Pinterest posts and pins to drive meaningful traffic to your website. Pinnacle of Pinterest: Reach the Peak of Pinterest Marketing with Less than 100 Followers is especially helpful in sections about analytics, advertising and Pinterest etiquette.

9. Ultimate Guide to YouTube for Business

by Jason R. Rich

YouTbue is a great engagement platform that can give SEO boosts to your website. Jason Rich explains how to use to help promote your business brand, products, or services and attract new customers. This is basic information you need to acquire before moving on. The fundamentals Rich teaches in this book will serve you well as you grow on your YouTube journey.

Written in 2013, Ultimate Guide to YouTube for Business is still the best book for small business owners who want to leverage the power of the YouTube search engine to market their business. You’ll find a full tutorial on pre-production and production essentials. From developing video ideas that attract attention to overcoming lighting and sound challenges. Especially helpful are tips for generating video ideas and how to optimize your videos for maximum exposure.

10. Twitter Marketing in 2019 Made (Stupidly) Easy: How to Use Twitter for Business Awesomeness

by Michael Clarke

Twitter’s social ecosystem helps to create conversations, listen to your consumers’ opinions and leverage that information to create relevant and engaging content. Clarke teaches you insider strategies for using Twitter as part of your marketing. You will learn how to to set up your ads, what bidding to use, and how to target the right type of prospect. Each chapter gives you an action plan to improve your Twitter marketing strategy so you can learn progressively.

As it’s gone more and more mainstream in the last twenty years, Twitter has evolved from a social media platform to the primary platform for live engagement. Some businesses use it for customer service and others to share content. But what about you? Can you leverage Twitter for business? Twitter Marketing in 2019 Made (Stupidly) Easy: How to Use Twitter for Business Awesomeness contains practical advice of good times to tweet, where to place the link, and the best tweet size. Along with the solid advice about the content of your tweets, it also explains the importance of splitting the content between helpful, inspirational, fun, re-posted, and promotional.

More Business Information on Social Media

Social Media Marketing

Beyond books, there are many more resources available to you on social media marketing. And these resources address specific aspects of social media. Knowing the best practices in social media marketing is very important when you start engaging with your audience. So is understanding the different tools available to you such as social media automation.

Social Media Marketing Strategies

With so many platforms available today, you have to establish a clear goal to optimize your social media marketing strategies. In order to improve your social media outreach, listen to your audience and change accordingly. You can’t just set it on automatic and forget about it because it requires constant interaction if you want to grow.

Best Social Media Sites

In addition to learning how to market on a social media channel, you have to know which platform is best for you. The biggest platform may not be right for your brand and audience. And although the big names dominate the conversation, there are many other social media channels available to you. Whether you are looking to establish yourself on local social media sites or you need a bigger platform, you have options.

Understanding the Value of Social Media

No matter how big or small your business is, understanding the value of social media is critically important in today’s digital ecosystem. These social media books highlight their importance, but you have to keep on learning from other resources in order to stay on top of the latest developments in the segment. Mastering your social media communication skills will allow you to more effectively reach and engage with your audience.

This article, “Top 10 Social Media Books” was first published on Small Business Trends

https://smallbiztrends.com/

The post Top 10 Social Media Books appeared first on Unix Commerce.

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#IFTTT #WordPress

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waqasmukhtarv1-blog · 4 years ago

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16 Off Page SEO Techniques

Top 16 off page SEO Techniques - There are two separate types of SEO approaches namely Off-Page and the On-Page. Both can be implemented on your blog or business website to generate traffic and even rank them to the higher positions in a search engine. Many people have a great liking for the off-page SEO and thus prefer using it to link building. The article will discuss 16 off page SEO techniques. digitalpakistani

Techniques:

Several actionable off-page SEO approaches may be implemented by people who wish to boost their SERP. They include the following:

1. Social Media Platforms:

2.Use the Forum:

3.Social bookmarking:

4.Sharing an article:

Forbes YourStory The Entrepreneur The Digg

5.The Directory Submission:

6.Q and A platforms:

7.Videos on YouTube:

For you to succeed in using this platform, write a unique description of the related videos and then give a referring link to the bog you have or your website.

8.Guest Blogging:

9.Sharing of document:

10.Commenting:

11.Get a competitor's backlink:

12.PBN Web 2.0:

Ord press Bloggers Wix Weebly

If you get used to creating your own unique PBN, you can be assured of the best practice for an off-page SEO approach.

13.Building on broken Links:

Here, all you have to do is start by identifying a broken link on other people's websites then start a process of link building. I know you are asking how to go about this. Well, go to Google Search then type your keyword and the resources. After that, you can click on each result to help you identify the broken link at the resource page. If this happens to be relevant to the niche you have, then create some content around it on your blog or site and then ask the owners of the broken website to replace their content with your new link which leads to your content.

An excellent place to achieve this is by trying link building at the Wikipedia platform. Browse the page that is related to your gap and then presses the enter button. After that, press "CTRL and F" and then type the word "Dead Link" followed by the Enter button. This will direct you to all the dead links if there are any.

Come up with similar content for your website or the blog and then you can start a process of editing the Wikipedia page to ensure your link is replaced. Isn't this amazing opportunity to get a back link right from the authority site?

14.Business reviews:

15.Image sharing:

16.Crate an autopilot content:

Infographics List posts Why How to Video quiz

Article Source: http://EzineArticles.com/9969119

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makeitwithmike · 8 years ago

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10 Advanced Strategies for Driving Business Blog Engagement

By Aaron Agius

Your blog is a workhorse. Yes infographics and video are extremely popular at the moment, but a well written and informative blog that is consistently updated will never let you down.

You know the stats:

Websites that include a blog have 434% more indexed pages and 97% more inbound links

Blogging is the main component of the content strategy for at least 45% of marketers

Marketers with a healthy blog element to their strategy are 13x more likely to see a positive ROI

B2B marketers that include blogging receive 67% more leads than their non-blogging peers

And more

As a business blogger, you’re aware of the basic best practices – keep paragraphs short, use descriptive headers and subheaders, break it up, keep it scannable, use bulleted and numbered lists – and you’re able to optimize for SEO (while avoiding the mistakes).

But what about engagement? You don’t just want visitors. You want engaged visitors. That includes reading your stuff, of course, but more importantly you want them to leave comments, share your posts with their social media networks, link back to your site, and return again and again. You want them to be unable to live without your blog.

Diversifying your blog content is one way. No one wants to see the same type of post on the same topic week after week. What would be the point? So mix it up.

Beyond that, there’s a lot you can do to give your business blog an engagement boost. I’m constantly amazed by the positive impact these ten tactics can generate. Try and see for yourself.

1. Understand your audience and what they want

You’ve already identified your target, and hopefully even created a few buyer personas to guide your efforts. But you can do more.

This may not sound like an advanced strategy, but far too many blogs ignore the obvious. You have an industry related to your business, and that’s obviously your umbrella topic. But what specifically is your audience looking for in a blog about your industry? Find out.

Conduct surveys and polls to find the topics that matter. Tools like Qeryz, SurveyMonkey, and Google Forms can help (the last two require leaving your site, while Qeryz functions like a slide box or popup). The best way to find out what they want is to simply ask them.

Or identify their interests using Twitter Analytics. Click on Audience at the top, scroll down, and see the Top Ten interests of your Twitter followers.

That should give you at least a few solid ideas and broad subjects to write about this week.

2. Build better headlines

If your headline doesn’t pull them in, it doesn’t matter how great the actual post is because no one’s reading it. The headline is the promise, the post is the delivery… don’t FAIL them (you’ll lose credibility each time you do). To paraphrase the Godfather, make them a promise they can’t refuse.

Use keywords, power/emotional words, limit it to roughly 55 characters and 6-8 words, and remember that numbered lists, FOMO, questions, and how-to headlines perform very well.

So spend more time on your headlines, and maybe run your ideas through a Headline Analyzer or Emotional Headline Analyzer for recommendations.

3. Track the trends

What’s got people buzzing online? What’s already resonating with readers?

Find out what’s hot with keyword research, a quick visit to Google Trends, and a peek at both Facebook Trending and Twitter Trends on a fairly regular basis. If there’s something trending in your industry, visitors will want to read about it. Harness that.

4. Links, links, links

Your link architecture can lift your engagement in two ways (to say nothing of its SEO benefits).

Your internal structure – linking to other posts on your blog – helps your readers find your (relevant) best stuff.

Your outbound links point them to other valuable articles and resources.

Both develop your reputation as an unselfish blogger ready to help more than pitch. Visitors will respond to that. Guaranteed.

Try including a few similar articles using either Related Posts at the end, or littered throughout the text. They will click.

5. Talk to them

The simplest strategies are often overlooked.

Ask questions, encourage shares and comments, make it easy for them to connect with you.

Comments can be wonderful. They’re a form of social proof, so when readers see them at the end, they’re going to trust and engage with your content more than if they see none.

Remove friction like Captcha and other services meant to stop spam (they don’t), don’t require registration to leave a comment, and maybe even link directly to your comment form in the post. Make it easy, end with a question, and people are more willing than not to respond.

6. Go the extra mile

What are the popular posts in your industry? Find out with a simple online search, or using a tool like BuzzSumo.

Next, identify ways you could build upon those posts and make them better: updated, more visual, current stats, more extensive, interview an influencer or leader, include a video or infographic… it doesn’t matter. You build upon the already-successful post and improve it in some way.

Called the Skyscraper Technique, it can bring in plenty of traffic and engagement.

7. Promote and repromote

Most of us already share our new posts on our social media accounts. It’s Marketing 101.

Simplify that with an automation service like dlvr.it (“Share Better”).

But don’t stop there. Sharing just once is not enough. Consider:

Facebook posts hit 75% of their impressions within 2.5 hours, and 75% of engagement within five hours

A tweet’s lifespan is between 18-24 minutes according to most research

The vast majority of your audience will NOT see that share if you do it just once. Set up a reposting schedule for each blog post – twice on the first day, once daily for a few days, the next week, the next month, and then periodically after that at a minimum – to get your content in front of as many new eyes as possible.

8. A plugin for All seasons

There are nearly 48,000 plugins available for WordPress. You don’t want to go overboard, but a few well chosen ones can increase the usability and UX of your blog just enough to bump engagement to the next level.

A few good ones to try out:

Inline Tweet Sharer, Quote Tweet, Click to Tweet, or TweetDis allow readers to easily share your most alarming, striking, or thought-provoking statement or statistic with one-click.

Reading Time provides an estimated reading time at the top so visitors know beforehand how long it will take them.

Atomic Writer analyzes audience engagement with your content to provide recommendations on how to write better posts for them.

9. Build a community

We all love being part of a group. Provide that feeling on your blog, and your readers will be happy to hang around longer and engage more.

Offer groups, discussion boards, and online portals. Let your readers reach out and connect with you and other users.

BuddyPress, for example, allows readers to create profiles, private message other users, create and interact in user groups, and more. And there are currently over 700 WordPress plugins available to customize the platform into whatever you need.

10. Give a little to get a lot

Try a giveaway. Create a contest or draw with upgraded content, discounts, coupons, or other prizes (your latest ebook, your favourite book by an industry leader, a free sample, free attendance at your next webinar, or whatever).

Giveaways are a great tactic to encourage engagement because visitors have to comment, share, or sign up in order to enter. And everyone loves free stuff.

Pay with a Tweet (despite the name, the service works with Facebook, LinkedIn, and Google+ in addition to Twitter) requires readers to share a pre-made note and link to get access to something special.

KingSumo Giveaways makes creating a giveaway dead simple, and visitors earn additional entries for themselves with each new entry that signs up via their URL, so it promotes frenzied sharing (everyone wants to increase their odds). The plugin has worked amazingly well in generating interest, engagement, and email subscriptions.

Wrap

Your business blog is an extension of your business. You should only ever post the very best that you can create, because anything less will reflect poorly on you and your brand.

Share cheap, irrelevant, unimaginative junk, and that’s what readers will think of you. If you take only one thing away from this post, take this: quality above quantity at all times.

But you know that.

These ten tactics – in addition to that golden rule – will increase engagement. It’s a given. Get involved with your readers. Give them what they really want, and a place to connect with each other. Gift them your best stuff for free.

Engagement comes to those who earn it.

Have we missed anything? What strategies have you implemented to boost audience engagement on your blog? What tips have failed you?

Leave your thoughts in the comments below:

Guest Author: Aaron Agius is an experienced search, content and social marketer. He has worked with some of the world’s largest and most recognized brands, including Salesforce, Coca-Cola, Target and others, to build their online presence. See more from Aaron at Louder Online, his blog, Facebook, Twitter, Google+and LinkedIn.

The post 10 Advanced Strategies for Driving Business Blog Engagement appeared first on Jeffbullas’s Blog.

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writerpg-blog · 5 years ago

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10 things you need to know about the content for SEO

By Panchami G

Do you think that quality content and SEO go hand in hand?

Well Yes, it should go hand in hand!

1. Know your audience

Know the reason behind the content. It will help the company to connect to its right kind of audience. Yet, some companies do make this mistake by providing wrong contents. Make sure that all the contents are relevant product, service or at least industry related. Provide interesting as well as informative content.

2. Keep your content under your own domain name

If the original content is under your domain name, you shall receive the credit of the traffic that you deserve. Utilize the opportunity to embed your original content in the form of videos, whitepapers or info-graphics.

For more information regarding SEO and expert advice, click here.

3. Provide attractive headlines

Let the policy be short texts and better impression. An effective headline can easily attract your audience faster. Even meta-descriptions play an important role in attracting your audience.

4. Use more keyword-based phrases

Using the right keywords in your headlines will help your audience to know what the content is all about. But, insertion of too many keywords will put down the readers continuity. Natural positioning of keywords will help you to gain more traffic. Take advantage of blog tags by tagging few relevant keywords from each post. Utilize the built-in tagging facilities.

5. Structure your post content

Sometimes your post content may be great with good vocabulary and sentence formations. But it could get lost because of inappropriate structure and unorganized format. Use appropriate fonts for titles and subtitles so hat the visual identity is also incorporated.

6. Include visual tools

Visual imageries are easy to capture into human minds. In this fast-moving world, people prefer simplified data with more of visuals. This will improve the connect to your audience. In addition, promote your blog with other social media platforms which will indirectly guide the traffic into your website.

7. Incorporate social media widgets

Social media is an important tool which facilitates sharing and direct support. It’s a community which can boost your click through rates. Incorporation of such widgets will help to direct the traffic into your website in the form of likes and links from posts and stories. Provide share buttons in your blog post.

8. Monitor your traffic

Utilize platforms like Google Analytics to analyze your traffic database. Monitor your activities by checking bounce rates, the amount of time spent by users in the websites and ways of interactions by your customers with your website. Pay attention at the number of social interactions such as number of likes and shares to get an idea of the virality of your post. This help you to get directions to your interested traffic.

9. Promote link building

This is an important parameter for your website’s SEO ranking. You can as well embed codes along with info-graphics and videos. Exploring the creative ideas will definitely attract audience to your website. Natural link building and good content will increase shareability and its likely that other websites will link to it. You just need to ensure the quality of your content.

10.Make sure that there is google authorship

This helps to connect a content to a certain author with the help of Google+ account. It helps to increase the CTR (click through rate) to your articles. It is amazing for personal information and it also helps you to set up authorship for your website along with authors photo along with the articles.

Good content and SEO are like two sections of a jigsaw puzzle. The puzzle gets completed only when all the pieces are fixed with quality techniques that will ensure higher rate of traffic and engagements to your website.

To learn and explore more, get your Digital Marketing Certification done through Media Mavens.

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clarencenicholsonata · 5 years ago

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9 Stunning Book Landing Pages Tips to Create Your Own

As an author, launching and promoting your hard work is essential. A landing page is an effective way to boost not only your book's online presence but your own as well.

So how do you create a landing page that not only looks good but converts visitors into buyers and fans, and delivers your new books' sales pitch?

Today I'll be showing you nine stunning book landing pages tips to use to create your own. We'll be looking at real-life examples from authors who have successful landing page designs and features.

1. Design Your Landing Page With Your Target Audience in Mind

As an author, you shouldn't forget that your reader is the most important aspect of your success. Likewise, no matter how amazing your landing page is if it's not designed with your target audience in mind.

When you're designing your landing page, it's a visual and online store visitor walkthrough from page to checkout. The visuals, layout, and graphics you use on your landing page set the mood to what you have to offer the reader. If your book is about mystery, then your page should emulate that feeling, likewise, if your book.

Book Landing Page Example: How To by Michael Bierut

In the book landing page example above, the author, Michael Bierut, is a minimalist graphic designer, his book, and landing page both follow suit. Clean and white spaces with simple black text and limited color. Navigation is effortless and straightforward. This encourages people to stay on the page and discover more about the book or author.

This could also mean using color psychology, where certain moods evoke emotions. For more, check out Help Scouts Guide, "The Psychology of Color in Marketing and Branding."

2. Add an Amazing Book Description to Your Landing Page

Adding a captivating book description on your home landing page gives visitors an instant reason to stay on their page. Think of it as a value proposition or sale pitch, not only endorsing your brand but showing your readers why they need this book in their life.

Despite the nice cover and receiving good reviews, your book description really helps seal the deal with new readers. Book descriptions are like trailers or previews of what's to come. They give readers an idea of why your book stands out amongst others.

Book Landing Page Example: Michael Hyatt – Living Forward

Once again, your book description is your sales pitch. Your book description should be short and concise. It should give the reader enough to describe how your book will solve their pain (boredom, need for adventure, romance, and self-help).

When you're writing a book description to place on your book landing page:

Start the first sentence with a hook to reel in your reader.

Offer hints about the plot, without revealing too much.

Focus on the book's contents, not the author.

Please don't give away the ending.

3. Add FAQs and Customer Reviews to Your Landing Page

Depending on the contents of your book, you might want to add an FAQ page. A Frequently asked question page allows you to ease any uncertainty your readers or buyers might have before making a purchase.

If your book is a self-help book, guide, or instruction manual, then explain how this book works or intends to be used over some time for the reader to get the most out of their purchase.

Book Landing Page Example: 30-Day Couple's Devotional

If you view the example above, this landing page has an exceptional FAQ page, easily accessed by scrolling down or clicking the "How it Works" tab in the navigation bar. It breaks down not only what this book does, but also how it was made, the feedback that shaped the information of this book and where to find the actionable takeaway that the book provides.

Ready to create your book landing page?

Book a free call to learn how Wishpond landing page builder and tools can help you to increase book sales.

4. Give Viewers the Option to Buy Directly or in Bulk

Your landing page isn't just for show; its primary purpose is to sell your book. Add a buy button to your book's landing page and give people the option to buy an individual book or in bulk.

The truth is you never really know who visits your landing page, and it could be a reader, publisher, book store owner, organization, or your next event. Your book landing page should be able to cater to any one of these categories.

Book Landing Page Example: The One Thing

You can sell your books directly from your landing page, or you can add links to online book stores like Amazon instead. The most important thing is that you push the incentive to buy your books.

5. Keep it Simple and Easy to Use.

One of the most unstated features of a great landing page is simplicity. Keeping your landing page clear and concise, while simultaneously providing your customers with all the information they need is a skill worth mastering.

A landing page design should be simple and free of clutter. This allows visitors to focus on the most important elements of your page. It also prevents viewers from being distracted by colorful backgrounds, unnecessary information, and more focused on making a reservation or call from your page.

Book Landing Page Example: The Lean Start Up

Here are 25 Best Lead Generation Landing Page Designs & Examples you can use to navigate your landing page design.

6. Integrating Your Social Media Profiles & Sharing Tools

Integrate your social media platforms and sharing tools on your book landing page. Emarketer found that 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.

When you add your social media profiles to your book landing page, let readers know that you're active on social media or where to find you. This shows that they can follow your process and learn more about you outside of your book landing page. As well as adding sharing tools to your book landing page also allows your fans to spread the word about your online presence.

Book Landing Page Example: The Social Business Imperative

7. Add Professional and Stunning Images to Your Landing Page

A picture is worth a thousand words. It's also worth a thousand sales. Select professional and high-quality images of your book (and yourself) to display proudly on your book landing page.

A new website visitor takes merely 0.05 seconds to form an opinion of a website. Before visitors read the content, their focus and attention will be on your use of colors and the images you use. Humans are naturally visual learners, and we remember pictures far more than text.

Book Landing Page Example: The Art of Work

If you're adding images to your site, try to get images from a professional photographer or use tools like Canva. Canva has over 50,000 templates that you can design, adjust, and publish on your website.

8. Add Your Published Book Collections

Your landing page doesn't have to be for one book. It's the central hub for all your content and published pieces. Create a landing page that houses all of your published book collections. Place your latest book on your home page and your other book on a separate tab, show visitors your other stories and collections to offer as well. Give visitors the option to buy, share, or leave reviews to build your book landing page's popularity.

Book Landing Page Example: Gretchen Rubin Book Landing Page

9. Add Your Author Description/Bio to Your Page

Readers want to know the author behind the book. You should add an author bio section to your book landing page. This is the blurb that will go on your Amazon, BookBub, Goodreads page, your author web page, on the back of your book, and so forth. So it's important to nail this section of your book landing page.

No matter who writes your author bio, it should be written in 3rd person, highlight your major or minor accomplishments (rake them up), and lastly, evoke emotion about who you are as a writer. An author with an exciting book never has a boring bio.

Writing Your Author Bio? Here Are 10 Great Examples.

Book Landing Page Example: Greg McKeown's Essentialism

Summary

Launching a new book or promoting it can be a task, but once you've gotten started, you'll begin to see how it is to maintain a steady flow of website traffic, readers and book sales. It just takes a bit of elbow grease.

At Wishpond, we know how important it is not only to market your book but to maintain your online presence as an author, so we created a few guides to help you along the way:

Book Launch Ideas: A Guide For New Authors

8 Stunning Facebook Ad Ideas Your Book Readers Will Love

101 Badass Marketing Writers: The Ultimate List

How to Market Your Kindle Ebook in 10 Steps

Here's a quick recap of the nine stunning book landing pages tips to use to create your own:

Design Your Landing Page With Your Target Audience in Mind

Add an Amazing Book Description to Your Landing Page

Add FAQs and Customer Reviews to Your Landing Page

Give Viewers the Option to Buy Directly or in Bulk

Keep it Simple and Easy to Use

Integrating Your Social Media Profiles & Sharing Tools

Add Professional and Stunning Images to Your Landing Page

Add Your Author Description/Bio to Your Page

Add Your Published Book Collections

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paintandpotions · 6 years ago

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7 Things You Need To Know About SEO 2019 Today

Content marketing plus SEO are two frequently utilized terms and broadly discussed subjects in digital marketing. Screaming Frog SEO Index tool does it to suit your needs inside a few seconds, even with regard to larger websites. SEOs also used to believe that buying links was the valid method of link developing; however, Google will now punish you for buying links within an attempt to manipulate page rank. Ultimately, achievement in SEO in 2018 plus forward will depend on developing amazing content and making this as easy as possible regarding search engines like google in order to understand exactly what that content material is all about. Answer: When you focus about SEO for voice search an individual need to create your articles around long tail keywords while people tend to use even more words in voice search. 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werank · 6 years ago

Text

17 [Advanced] SEO Tips For 2018

Today you’re going to see 17 advanced SEO tips and techniques.

In fact:

These are the same tips that I’ve used to grow my site to 186,081 visitors per month.

Let’s dive right in.

1. Use Title Tag Powerups

2. Stop “Pogosticking”, Get Higher Rankings

3. Delete Zombie Pages

4. Do An Industry Study

5. Use a “Feeler” Email

6. Optimize Content for Google Hummingbird

7. Add Text Content to Infographics, Podcasts and Videos

8. Give Old Content New Life

9. Build Backlinks From Speaking Gigs

10. “The GSC Hack”

11. Create Linkable Content Around “Shoulder Niches”

12. Get Links From Sites That Use Your Visual Assets

13. Create Branded Keywords

14. Provide “What is X” Information For Definition Keywords

15. Replace “Published On” Dates with “Last Updated”

16. Use Google Images to Find Guest Post, Column and Interview Opportunities

17. Tap Into Google’s Underrated Keyword Research Tool

BONUS #1: Use “Snippet Bait”

BONUS #2: Use “Jump Links” To Get Sitelinks

BONUS #3: Use These 3 Tactics to Boost CTR

BONUS #4: Find Keywords With Wikipedia, Bing and YouTube Suggest

1. Use Title Tag Powerups

When you use “Title Tag Powerups”, more people will click on YOUR site in the search results.

Which means more traffic for you

For example, check out these two title tags:

Look what happened when I changed title tag #1 to title tag #2:

That’s right: organic traffic to that page increased by 45.5%!

And all I really did was add a Powerup word (“Awesome”) to my title tag.

Pretty cool, right?

With that, here’s a list of Title Tag Powerups to try:

Guide

Awesome

New

Fast

Crazy

How to

Research

Proven

Results

Amazing

Step-by-Step

And now it’s time for…

2. Stop “Pogosticking”, Get Higher Rankings

Here’s the truth:

Pogosticking can make or break your Google rankings.

So: what is pogosticking exactly?

Pogosticking is when a Google user clicks on your site…

…then “pogosticks” back to the search results to find something that actually helps them.

And when someone pogosticks, it sends a strong message to Google: “I didn’t like that result.”

Needless to say: if your site doesn’t make users happy, Google’s gonna downrank you.

The question is:

How do you stop people from pogosticking?

Here are 3 tips that work GREAT.

First, use lots of bullets and subheadings.

When your content is easy to read, people will spend more time on your site.

(It also stops them from hitting their “back” button)

As it turns out, a few bullets and subheadings make your content MUCH easier to read:

Second, use short introductions (4-9 sentences).

Long intros make people run away from your site like it’s on fire.

That’s why I only use short blog post introductions (9 sentences MAX).

Here’s an example from Backlinko:

Yup, that’s a grand total of 5 lines. And the average time on page for that article is 4:27.

That’s no coincidence.

Last up, put your content front and center.

Remember:

Google searchers want their results FAST.

And if they can’t easily find the answer their looking for, they’re going to bounce like a rubber ball.

So place your content front and center on your page, like this:

As you can see, there’s very little going on EXCEPT for the content. This makes users (and Google) happy.

Which leads us to our next tip…

3. Delete Zombie Pages

Zombie pages are pages on your site that don’t bring in any traffic.

They’re just sorta…there.

And when you delete Zombie Pages, you can get higher rankings and more Google traffic.

In fact:

One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages.

And they’re not alone.

Proven.com saw their organic search traffic increase by 88.3% after deleting 40 thousand Zombie Pages from their site:

Why does this strategy work?

Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content.

In fact:

Google recently stated that they prefer “one stronger page versus many smaller pages”:

This is something I pay A LOT of attention to here at Backlinko.

To date, I’ve only published 44 posts on this blog.

And those 44 posts generate over 100k search engine visits per month.

4. Do An Industry Study

What’s the BEST way to get backlinks from authority blogs and news sites in your niche?

An industry study.

In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press.

Here’s a real-life example:

A few months back I noticed that lots of SEO blogs were talking about voice search.

But I also noticed that VERY few of these posts cited any data or research.

So we decided to do the first large-scale voice search SEO study.

How did this content do?

Even though this post is only a few months old, it’s already generated over 500 backlinks.

The best part?

I didn’t need to do a ton of outreach to get these links.

Because my content provides bloggers and journalists with data…

…they reference (and link to) my content like crazy:

Sweet!

5. Use a “Feeler” Email

When it comes to email outreach link building, you have two options:

Option #1: Pitch your link in the first email

Option #2: Send a “feeler” email… then make your pitch

In my experience, option #2 converts MUCH better.

For example:

Backlinko reader Mike Bonadio recently promoted an infographic for one of his clients.

In the early days of that campaign, Mike asked for a link in the first email that he sent.

Here’s the script that Mike used:

But it wasn’t working.

So Mike changed things up.

Instead of asking for a link right away, he sent a “feeler” email.

That way, he could make sure someone was interested…BEFORE asking for anything.

And that “feeler” email doubled Mike’s conversion rate:

6. Optimize Content for Google Hummingbird

Here’s the deal:

There’s A LOT more to on-page SEO than: “make sure to include your keyword a few times on your page.”

Why?

Something called Google Hummingbird.

Google’s Hummingbird update allows Google to go beyond simple keywords. Instead, they try to understand the topic of your page.

(Kind of like how a human would)

So:

How do you optimize your content for Hummingbird?

First, include variations of your main keyword in your content.

To do that, just search for your target keyword in Google…

…and scroll down to the bottom of the search results.

Add a few “Searches related to…” terms to your content.

Next, try LSIKeywords.com.

LSIKeywords.com is a free tool hooks you up with LSI keywords that you can use in your content.

(LSI keywords= terms that help search engines understand your content better)

All you need to do is pop in the keyword that you want to rank for…

…and you’ll get a list of closely-related LSI keywords.

Pretty cool.

7. Add Text Content to Infographics, Podcasts and Videos

Yes, multimedia content (like infographics and podcasts) are an awesome way to get traffic and backlinks.

But they have one big problem:

Google can’t understand ’em!

That’s why I recommend adding plenty of text to go along with your infographic, podcast or video.

For example, here’s an infographic that I published on my site earlier this year:

But I didn’t stop there.

As you can see, I also added LOTS of high quality content underneath my infographic.

And this text content helped search engines understand what my infographic was all about.

8. Give Old Content New Life

Do you have a bunch of blog posts on your site collecting dust?

If so, you’re probably sitting on a GOLDMINE.

(A goldmine that can bring you lots and lots of search engine traffic)

Let me show you how this works with a real life example…

A few months ago I noticed that this post from my blog wasn’t performing as well as I’d hoped.

Despite the fact that the content was really good…

…my page was bouncing between the 8th and 11th spots for my target keyword: “SEO Checklist”.

Not good.

So I decided to give this post a major update and upgrade.

Specifically, I added more external links to authority sites:

I also organized the content into sections to make the steps easier to follow:

Finally, wrote a new title and description:

(Note: As long as you publish your updated content on the same URL, you don’t need to worry about duplicate content)

And those 3 simple changes quickly shot my page up to the top of Google for my target keyword:

Which led to a BIG bump in that page’s search engine traffic:

9. Build Backlinks From Speaking Gigs

Is this a lot of work for a single link? You betcha.

Fortunately, it’s VERY rare that you’ll only get 1 link from your talk.

(In some cases, you can sometimes get 7-8 links from a single speaking gig)

For example, I recently spoke at a conference in Dublin.

And not only did I get a link from the conference website…

…but I got 4 “bonus” links from people that blogged about the event.

Nice.

10. “The GSC Hack”

The GSC Hack is an SEO strategy that can help you rank for LOTS of long tail keywords.

Here’s how it works:

First, login to the Google Search Console.

And head over to the Performance Report:

Next, hit “Pages”:

This will show you which pages bring you the most traffic.

Here’s where things get interesting:

If you click on one of the pages, you can see all of the keywords that page already ranks for.

And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for.

For example, when I ran this report on this page from my site, I found 3 keywords that I had no clue I was ranking for.

Why is this important?

Well, if I’m ranking for these 3 keywords by accident, imagine if I actually tried!

So to get more traffic from those search queries, I’d just need to sprinkle those terms into my post.

And now that Google sees those keywords in my content, they’re going to boost my rankings for those search terms.

Easy peasy.

11. Create Linkable Content Around “Shoulder Niches”

In a boring niche?

Then you might think it’s IMPOSSIBLE to create content that people will link to (or share on social media).

Fortunately, that’s not the case.

All you need to do is create content around “Shoulder Niches”.

Shoulder Niches are closely-related topics that you can easily create awesome content around.

For example, Mike Bonadio used Shoulder Niches to boost his client’s organic traffic by 15%:

How did he do it?

Well, Mike was in a niche that couldn’t be more boring: pest control.

Now, you might be wondering:

“How do you create an interesting piece of content about pest control?”

You don’t.

Instead, you want to go after closely-related niches that ARE actually interesting.

(In other words: “Shoulder Niches”)

In fact, that’s what Mike did:

And this ultimately led him to create an excellent infographic on the related topic of: “pest control for gardeners”.

Because Mike’s infographic got featured on a handful of authority blogs…

…his client’s traffic skyrocketed:

12. Get Links From Sites That Use YourVisual Assets

In a perfect world, website owners would link back to you when they use your chart, visualization, or infographic.

But we don’t live in a perfect world

On the bright side, I’ve found that most people are happy to link to you when given a friendly nudge.

So if you tend to publish a lot of visual content, spend an afternoon executing this technique.

And I can almost guarantee that you’ll come away with a handful of backlinks.

Here are the exact steps:

First, find a visual asset on your site.

For example, here’s the on-page SEO infographic that I mentioned earlier:

Then, right click and “copy image address”…

…and paste the filename into Google “Search by image”.

And you’ll get a complete list of sites that use your image.

Now it’s a matter of finding pages that used your image on their content… but didn’t link to you:

Then, send them a friendly email asking them to add a link to the original source (you).

13. Create Branded Keywords

Guestographics.

The Moving Man Method.

The Content Upgrade.

These are all terms that I coined.

And because of that fact, I rank #1 in Google for all of them.

That’s why I highly recommend creating your own terms.

How?

First, develop a strategy, technique, process or concept that’s unique to you.

This sounds hard.

But it really isn’t.

All you need to do is take something that already exists… and add a twist.

For example, a while back I noticed that lots of people were building links from guest posting.

So I simply added a twist where you pitch an infographic instead of a traditional guest post.

Next, give it a name.

This is more of an art than a science.

But in general, you want the name to be:

Short

Easy to pronounce

Easy to remember

Unique

Descriptive

For example, when I started guest posting with infographics, I combined “guest posting” and “infographics” into one term: Guestographics.

Finally, get the word out.

This is key.

For your term to catch on, you need to promote it like crazy.

In my case, I published a case study of Guestographics in action.

Then, a few months later, I published ANOTHER case study:

I also made sure to mention “Guestographics” in interviews:

It took a few months to catch on.

But before I knew it, LOTS of people were writing about Guestographics.

And whenever someone talks about that technique, they link to me

14. Provide “What is X” Information For Definition Keywords

When someone searches for a high-level term (like “search engine optimization”), they’re usually looking for a definition.

And as Ross Hudgens points out, results on the first page of Google for definition terms tend to answer the question: “What is X?”.

For example:

If you do a search for “inbound marketing”, 2 of the top 3 results answer the question: “What is inbound marketing?:

So if you’re gunning for a definition keyword, make at least some of your content focused on answering the question: “What is X?”.

That’s why I always include a “What is X” section whenever I target definition keywords:

15. Replace “Published On” Dates with “Last Updated”

A few years ago I had a problem:

I’d go back to update and upgrade an old blog post. And despite the fact that the post was 50%+ new content, it still said: “Published on…”.

Which meant:

When someone saw the post they’d say: “Shucks! I dare say that this is one old post.”

(Yes, farmers read my blog)

That’s why I decided to swap out the published date with “last updated”.

That way whenever I make a major update to a piece of content, readers (and Google) can see it.

16. Use Google Images to Find Guest Post, Column and Interview Opportunities

Here’s how this works:

First, find someone in your niche that tends to guest post a lot.

Second, grab their headshot (you can usually find this on their LinkedIn profile) and pop it into Google’s reverse image search.

Voila! You can see everywhere they’ve guest posted:

And you can use the same process to find interview opportunities (like podcasts).

In fact, podcasts might be the most underrated link building strategy on the planet.

Why?

Well, it’s 10x easier to hop on a podcast than pitch, write, edit and publish a guest post.

And just like with a guest post, you get a sweet link back to your site (in the show notes):

Unfortunately, finding podcasts can be a chore.

That is, unless you use Google reverse image search:

Bingo!

17. Tap Into Google’s Underrated Keyword Research Tool

Google Correlate shows you keywords that tend to get searched for together.

For example, someone searching for “blogging” may also search for:

WordPress

Blog comments

Blog post ideas

Copywriting tips

To use Google Correlate, just enter a keyword into the tool and see what it pops out:

What can you do with this information?

First, you can optimize your content using the terms that the tool spits out.

(After all, these are terms that Google considers closely related to your keyword).

For example, let’s say you’re writing a piece of content on Google Analytics.

Just enter “Google Analytics” into Google Correlate, and you’ll get a list of related terms:

Then, add those terms to your article.

You can also create new pieces of content around the keywords that you find in Google Correlate.

And because your competitors have likely never heard of this nifty little tool, you can find keywords that your competition doesn’t know about.

BONUS #1: Use “Snippet Bait”

You’ve probably noticed more and more Featured Snippets in the SERPs:

And if you’re like me, you’re asking yourself: “How can I get MY content in the Featured Snippet?”

Fortunately, there’s no need to guess.

SEMrush recently did a massive Featured Snippet study (they analyzed a whopping 80 million keywords).

And they found that adding a Q&A section to your content works REALLY well for grabbing the Featured Snippet spot.

For example:

This page on my site is optimized around the keyword “Channel Description”.

Like any good piece of content on this topic, it has lots of helpful tips on writing a YouTube channel description:

But I also made sure to include “Snippet Bait” in the form of a short Q&A section:

And it worked!

Bottom line?

If you want to get your content to show up in the Featured Snippet spot, try “Snippet Bait”.

BONUS #2: Use “Jump Links” To Get Sitelinks

Sitelinks are one of the best ways to boost your page’s organic click-through rate.

As it turns out, there’s an EASY way to get sitelinks:

“Jump Links”

Jump links are internal links that take people to different sections of your page:

And when you use Jump Links, Google will use the anchor text of those internal links as sitelinks.

(Note: this doesn’t work 100% of the time. But in my experience, Jump Links significantly increase the odds that you’ll get sitelinks)

For example, I recently added jump links to this list of SEO techniques.

And sure enough, after Google crawled the page, they added sitelinks underneath my result:

But sitelinks aren’t the only way to boost your click-through rate…

BONUS #3: Use These 3 Tactics to Boost CTR

Here are 3 simple ways to improve your organic click-through rate (CTR):

1. Add numbers to your pages titles.

Studies show that numbers=more clicks.

For example, here’s a title tag of mine that uses a number:

2. Use descriptive URLs.

Your URL helps Google searchers figure out what your page is all about.

(They also use your domain name…but that’s a lot harder to change)

And that’s why you want to avoid weird URLs, like this:

https://mysite.com/cat=4/page56

Instead, use URLs that describe the content of your page:

https://mysite.com/awesome-content

3. Write enticing meta descriptions.

Use your description to “sell” your content.

For example, you can see that this meta description is designed to push people to click on my result:

How do you know what to write in your description?

Check out the AdWords ads for that keyword:

AdWords ads are engineered to get as many clicks as possible.

And when you use these proven words and phrases in your description, you’ll get more clicks.

BONUS #4: Find Keywords With Wikipedia, Bing and YouTube Suggest

You probably already know that you can use Google Suggest to find long tail keywords:

But what you may not know is that you can use this same approach with OTHER search engines.

Like Wikipedia:

YouTube:

And yes, even Bing:

Did I Miss Anything?

Now I’d like to hear from you:

Which strategy from today’s post are you going to try first?

Or maybe I didn’t mention one of your favorite SEO tips.

Either way, let me know by leaving a comment below right now.

[Read More …] Source: SEO News

The post 17 [Advanced] SEO Tips For 2018 appeared first on WeRank Digital Marketing Agency.

0 notes

seo78580 · 6 years ago

Text

17 [Advanced] SEO Tips For 2018

Today you’re going to see 17 advanced SEO tips and techniques.

In fact:

These are the same tips that I’ve used to grow my site to 186,081 visitors per month.

Let’s dive right in.

1. Use Title Tag Powerups

2. Stop “Pogosticking”, Get Higher Rankings

3. Delete Zombie Pages

4. Do An Industry Study

5. Use a “Feeler” Email

6. Optimize Content for Google Hummingbird

7. Add Text Content to Infographics, Podcasts and Videos

8. Give Old Content New Life

9. Build Backlinks From Speaking Gigs

10. “The GSC Hack”

11. Create Linkable Content Around “Shoulder Niches”

12. Get Links From Sites That Use Your Visual Assets

13. Create Branded Keywords

14. Provide “What is X” Information For Definition Keywords

15. Replace “Published On” Dates with “Last Updated”

16. Use Google Images to Find Guest Post, Column and Interview Opportunities

17. Tap Into Google’s Underrated Keyword Research Tool

BONUS #1: Use “Snippet Bait”

BONUS #2: Use “Jump Links” To Get Sitelinks

BONUS #3: Use These 3 Tactics to Boost CTR

BONUS #4: Find Keywords With Wikipedia, Bing and YouTube Suggest

1. Use Title Tag Powerups

When you use “Title Tag Powerups”, more people will click on YOUR site in the search results.

Which means more traffic for you 🙂

For example, check out these two title tags:

Look what happened when I changed title tag #1 to title tag #2:

That’s right: organic traffic to that page increased by 45.5%!

And all I really did was add a Powerup word (“Awesome”) to my title tag.

Pretty cool, right?

With that, here’s a list of Title Tag Powerups to try:

Guide

Awesome

New

Fast

Crazy

How to

Research

Proven

Results

Amazing

Step-by-Step

And now it’s time for…

2. Stop “Pogosticking”, Get Higher Rankings

Here’s the truth:

Pogosticking can make or break your Google rankings.

So: what is pogosticking exactly?

Pogosticking is when a Google user clicks on your site…

…then “pogosticks” back to the search results to find something that actually helps them.

And when someone pogosticks, it sends a strong message to Google: “I didn’t like that result.”

Needless to say: if your site doesn’t make users happy, Google’s gonna downrank you.

The question is:

How do you stop people from pogosticking?

Here are 3 tips that work GREAT.

First, use lots of bullets and subheadings.

When your content is easy to read, people will spend more time on your site.

(It also stops them from hitting their “back” button)

As it turns out, a few bullets and subheadings make your content MUCH easier to read:

Second, use short introductions (4-9 sentences).

Long intros make people run away from your site like it’s on fire.

That’s why I only use short blog post introductions (9 sentences MAX).

Here’s an example from Backlinko:

Yup, that’s a grand total of 5 lines. And the average time on page for that article is 4:27.

That’s no coincidence.

Last up, put your content front and center.

Remember:

Google searchers want their results FAST.

And if they can’t easily find the answer their looking for, they’re going to bounce like a rubber ball.

So place your content front and center on your page, like this:

As you can see, there’s very little going on EXCEPT for the content. This makes users (and Google) happy.

Which leads us to our next tip…

3. Delete Zombie Pages

Zombie pages are pages on your site that don’t bring in any traffic.

They’re just sorta…there.

And when you delete Zombie Pages, you can get higher rankings and more Google traffic.

In fact:

One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages.

And they’re not alone.

Proven.com saw their organic search traffic increase by 88.3% after deleting 40 thousand Zombie Pages from their site:

Why does this strategy work?

Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content.

In fact:

Google recently stated that they prefer “one stronger page versus many smaller pages”:

This is something I pay A LOT of attention to here at Backlinko.

To date, I’ve only published 44 posts on this blog.

And those 44 posts generate over 100k search engine visits per month.

4. Do An Industry Study

What’s the BEST way to get backlinks from authority blogs and news sites in your niche?

An industry study.

In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press.

Here’s a real-life example:

A few months back I noticed that lots of SEO blogs were talking about voice search.

But I also noticed that VERY few of these posts cited any data or research.

So we decided to do the first large-scale voice search SEO study.

How did this content do?

Even though this post is only a few months old, it’s already generated over 500 backlinks.

The best part?

I didn’t need to do a ton of outreach to get these links.

Because my content provides bloggers and journalists with data…

…they reference (and link to) my content like crazy:

from DIYS https://ift.tt/2yg6mDH

#DIYS

0 notes

goldieseoservices · 6 years ago

Text

17 [Advanced] SEO Tips For 2018

Today you’re going to see 17 advanced SEO tips and techniques.

In fact:

These are the same tips that I’ve used to grow my site to 186,081 visitors per month.

Let’s dive right in.

1. Use Title Tag Powerups

2. Stop “Pogosticking”, Get Higher Rankings

3. Delete Zombie Pages

4. Do An Industry Study

5. Use a “Feeler” Email

6. Optimize Content for Google Hummingbird

7. Add Text Content to Infographics, Podcasts and Videos

8. Give Old Content New Life

9. Build Backlinks From Speaking Gigs

10. “The GSC Hack”

11. Create Linkable Content Around “Shoulder Niches”

12. Get Links From Sites That Use Your Visual Assets

13. Create Branded Keywords

14. Provide “What is X” Information For Definition Keywords

15. Replace “Published On” Dates with “Last Updated”

16. Use Google Images to Find Guest Post, Column and Interview Opportunities

17. Tap Into Google’s Underrated Keyword Research Tool

BONUS #1: Use “Snippet Bait”

BONUS #2: Use “Jump Links” To Get Sitelinks

BONUS #3: Use These 3 Tactics to Boost CTR

BONUS #4: Find Keywords With Wikipedia, Bing and YouTube Suggest

1. Use Title Tag Powerups

When you use “Title Tag Powerups”, more people will click on YOUR site in the search results.

Which means more traffic for you 🙂

For example, check out these two title tags:

Look what happened when I changed title tag #1 to title tag #2:

That’s right: organic traffic to that page increased by 45.5%!

And all I really did was add a Powerup word (“Awesome”) to my title tag.

Pretty cool, right?

With that, here’s a list of Title Tag Powerups to try:

Guide

Awesome

New

Fast

Crazy

How to

Research

Proven

Results

Amazing

Step-by-Step

And now it’s time for…

2. Stop “Pogosticking”, Get Higher Rankings

Here’s the truth:

Pogosticking can make or break your Google rankings.

So: what is pogosticking exactly?

Pogosticking is when a Google user clicks on your site…

…then “pogosticks” back to the search results to find something that actually helps them.

And when someone pogosticks, it sends a strong message to Google: “I didn’t like that result.”

Needless to say: if your site doesn’t make users happy, Google’s gonna downrank you.

The question is:

How do you stop people from pogosticking?

Here are 3 tips that work GREAT.

First, use lots of bullets and subheadings.

When your content is easy to read, people will spend more time on your site.

(It also stops them from hitting their “back” button)

As it turns out, a few bullets and subheadings make your content MUCH easier to read:

Second, use short introductions (4-9 sentences).

Long intros make people run away from your site like it’s on fire.

That’s why I only use short blog post introductions (9 sentences MAX).

Here’s an example from Backlinko:

Yup, that’s a grand total of 5 lines. And the average time on page for that article is 4:27.

That’s no coincidence.

Last up, put your content front and center.

Remember:

Google searchers want their results FAST.

And if they can’t easily find the answer their looking for, they’re going to bounce like a rubber ball.

So place your content front and center on your page, like this:

As you can see, there’s very little going on EXCEPT for the content. This makes users (and Google) happy.

Which leads us to our next tip…

3. Delete Zombie Pages

Zombie pages are pages on your site that don’t bring in any traffic.

They’re just sorta…there.

And when you delete Zombie Pages, you can get higher rankings and more Google traffic.

In fact:

One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages.

And they’re not alone.

Proven.com saw their organic search traffic increase by 88.3% after deleting 40 thousand Zombie Pages from their site:

Why does this strategy work?

Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content.

In fact:

Google recently stated that they prefer “one stronger page versus many smaller pages”:

This is something I pay A LOT of attention to here at Backlinko.

To date, I’ve only published 44 posts on this blog.

And those 44 posts generate over 100k search engine visits per month.

4. Do An Industry Study

What’s the BEST way to get backlinks from authority blogs and news sites in your niche?

An industry study.

In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press.

Here’s a real-life example:

A few months back I noticed that lots of SEO blogs were talking about voice search.

But I also noticed that VERY few of these posts cited any data or research.

So we decided to do the first large-scale voice search SEO study.

How did this content do?

Even though this post is only a few months old, it’s already generated over 500 backlinks.

The best part?

I didn’t need to do a ton of outreach to get these links.

Because my content provides bloggers and journalists with data…

…they reference (and link to) my content like crazy:

from DIYS https://ift.tt/2yg6mDH

#DIYS

0 notes