#7ps marketing

[shopfashionly1]

Mastering the Perfect Fashion Marketing Mix: 7P’s for Success

What Are the 7P’s of Fashion Marketing?

The 7P’s — Product, Price, Place, Promotion, People, Process, and Physical Evidence — form the foundation of a winning marketing mix. Let’s explore how each of these elements can work for your fashion brand:

Product Your product is your brand’s identity. In fashion, it’s all about delivering quality and uniqueness that resonates with your audience. Whether you’re focusing on sustainability, inclusivity, or bold designs, your product must stand out and meet customer expectations.

Price Pricing is a powerful tool in positioning your brand. Are you catering to luxury fashion lovers or offering affordable, trendy styles? Your pricing strategy defines your target audience and builds your brand perception.

Place Place is where your products meet your customers. From chic boutique stores to a seamless online shopping experience, your choice of location (physical or digital) is critical in reaching the right audience.

Promotion Crafting compelling promotions is an art. Utilize social media campaigns, influencer collaborations, and creative advertising to tell your brand story. Effective promotion ensures your fashion brand captures attention and drives engagement.

People Your team and your customers are at the heart of your success. Foster strong relationships with both to build loyalty and trust. Remember, happy employees often lead to delighted customers!

Process From efficient supply chains to user-friendly checkout experiences, a smooth process keeps your business running seamlessly. Make every step of your customer’s journey effortless and enjoyable.

Physical Evidence This is all about tangible proof — your packaging, store design, and even your brand’s online presence. A consistent and appealing physical representation of your brand leaves a lasting impression.

Learn More About the 7P’s for Fashion Marketing

Dive deeper into these strategies and discover how to apply them effectively to your fashion brand by visiting our blog 7P’s Fashion Marketing Blueprint for the Fashion Industry. Our comprehensive guide is packed with actionable insights and examples that will inspire your next big move in fashion marketing.

Why This Matters

In a competitive industry like fashion, having a well-rounded marketing strategy can make or break your brand. The 7P’s offer a proven formula for success, whether you’re just starting or looking to refine your existing approach.

[shopfashionly]

Fashion Marketing Mix

Fashion marketing mix involves the strategic use of product, price, place, and promotion to attract target audiences, build brand identity, and drive sales in the highly competitive fashion industry.

[inspiredtable]

Ketahui Apa Itu Strategi Marketing Mix Untuk Kesuksesan Bisnis Anda

Halo para pengusaha muda! Perlu anda ketahui bahwa strategi marketing mix merupakan suatu alat strategi pemasaran yang sudah terkenal dan digunakan oleh pelaku bisnis untuk mengoptimalkan laba.

Marketing mix yang sukses membantu membawa produk atau layanan Anda ke pelanggan yang tepat, pada waktu yang tepat, dan dengan harga yang tepat. Berikut beberapa alasan mengapa marketing mix penting untuk diterapkan:

1. Membantu integrasi antar elemen

2. Meningkatkan portofolio produk

3. Panduan untuk mengembangkan bisnis

4. Membantu diferensiasi

5. Meningkatkan fleksibilitas

Marketing mix membantu sebuah bisnis dalam menentukan produk yang sesuai dengan kebutuhan pelanggan, membantu memahami fokus pasar, membantu merencanakan, mengembangkan dan melaksanakan strategi pemasaran yang efektif, dll.

Terdapat 2 jenis konsep marketing mix yaitu 4P dan 7P, elemen marketing mix 4P meliputi Product, Price, Place, Promotion. Sedangkan elemen marketing mix 7P meliputi Product, Price, Place, Promotion, People, Process, Physical Evidence

Rencana pemasaran dapat berubah bergantung pada informasi dan hasil evaluasi. Penting untuk memperbarui marketing mix dengan mempertimbangkan kesesuaian, tingkat integrasi, dan pemanfaatan secara maksimal.

Ketahui lebih lanjut tips cara menerapkan marketing mix 4P dan 7P yang berguna bagi kesuksesan bisnis anda pada artikel marketing mix !

[shamoor1]

MARKETING STRATEGIES HAVE EVOLVED 4P’S INTO 7P’S

Marketing strategies have come a long way, transforming the traditional 4Ps (Product, Price, Place, Promotion) into the modern 7P model. Discover how businesses adapt to this marketing evolution, incorporating People, Processes, and Physical Evidence to create more comprehensive and customer-centric approaches. Stay ahead of the curve and explore the new marketing landscape in the digital age.

[possum-tooth]

is it too early to start drinking

[ynnhiii]

Marketing Mix 7P: Bí Quyết Tối Ưu Hóa Chiến Lược Tiếp Thị

Marketing Mix 7P là chìa khóa để xây dựng chiến lược tiếp thị toàn diện. Tìm hiểu cách áp dụng 7 yếu tố trong marketing để đạt hiệu quả vượt mong đợi.

[hangjrlk]

Giữa thời điểm mà mọi nỗ lực của cộng đồng quảng cáo, nội dung, thiết kế, marketing, ... khốn đốn với AI thì các sếp bên tôi lại phán: Content is king.

1, Liệu content có còn là king không?

Xin phép cho tôi ở năm 2024 được trả lời bản thân mình cho năm 2015 thuở mới ra trường, cũng chập chững mần content.

Câu trả lời: Không. Chưa bao giờ là King.

Và đây cũng là câu trả lời mà tôi đã trả lời bản thân mình từ nhiều năm trước.

2, Content với tôi chưa bao giờ là king.

Sau một thời gian dài tham gia và rụng rời với các doanh nghiệp start up, doanh nghiệp nhỏ và tầm trung, đến các doanh nghiệp "cây đa cây đề" thì đối với tôi, chất lượng sản phẩm và chất lượng dịch vụ mới là thứ quyết định khách có quay lại hay không. Hành vi khách hàng, túi tiền khách hàng mới là thứ quyết định xem có gắn bó lâu dài với doanh nghiệp hay không.

Nếu chất lượng sản phẩm, dịch vụ của doanh nghiệp kém - tệ - không đáng tiền bỏ ra. Xin thưa là king cũng phải "tay gậy tay bị" mà thôi.

Việc content có hay ho, trau chuốt, độc đáo, lạ lẫm - xin góp về lĩnh vực giải trí, nghệ thuật, sáng tạo. Doanh nghiệp thay vì cứ mãi theo đuổi content, theo đuổi marketing, theo đuổi cái hào nhoáng bên ngoài, thì thật lòng là sớm muộn cũng rụng thôi.

Người tiêu dùng họ sử dụng túi tiền của mình một cách thông minh.

3, Nhưng tại sao nên "đua" content?

Việc các doanh nghiệp chạy đua content cốt để cạnh tranh với các đối thủ của mình trên thị trường.

Cùng một sản phẩm, cùng một mức giá, cùng chất lượng dịch vụ, cùng vị trí trong khu vực, việc quảng cáo của bạn hiệu quả hơn thì khả năng là khách hàng sẽ chọn sản phẩm của bạn.

Chính vì vậy, phát triển 4P trong marketing đã thành 7P giúp cho các "marketer" xây dựng kế hoạch quảng cáo của họ.

Tuy nhiên, thay vì quá chú trọng những thứ hào nhoáng, việc áp KPI, ảo lợi nhuận, ... trong việc cân bằng chi phí sản xuất khiến chất lượng sản phẩm đi xuống và giá thành tăng cao. Điều này dẫn đến việc khách hàng quay lưng lại với doanh nghiệp. Doanh nghiệp tiếp tục quay vòng với việc tìm kiếm sản phẩm mới, chạy campaign marketing mới, và xem đó là lợi nhuận.

4, Cho nên là thôi content is king giúp.

Content là một phần trong doanh nghiệp, trong marketing, là một trong những công cụ giúp khách hàng nhanh chóng quyết định chọn mua hoặc không mua khi họ có nhu cầu và tài chính.

Cũng như một tiệm tạp hóa gần nhà mà bạn đi ngang hàng ngày, khi cần mua một gói mì, bạn sẽ ghé qua. Content của bạn phủ đủ rộng, khách hàng tìm tới bạn ngay khi họ có nhu cầu.

Và nếu gói mì đó bị mốc, họ sẽ chẳng ghé tiệm tạp hóa lại lần 2.

[datafisica]

Marketing de servicios

Naturaleza y rasgos de los servicios.

Intangibles: Los servicios no se pueden tocar, no los podemos palpar. Es un reto para los administradores porque es más difícil comunicar los beneficios del servicio a los clientes.

Heterogeneos: Un servicio siempre es una experiencia única e irrepetible en términos de control de calidad. Cuando te hospedas nunca vas a recibir la misma habitación, no te vas a topar con los mismos huespedes y el clima nunca será el mismo.

Inseparabilidad: En el marketing de bienes o productos, el consumo del bien puede hacerse mucho después de la compra, te comprar una camisa y esperarás una buena ocasión para usarla, en el caso de los servicios el la producción del servicios es simultanea al consumo. No se puede atender una paciente sin su presencia.

Perecibles: Un pasaje de avión tiene una fecha predeterminada de uso. Luego de eso el boleto de avión queda inservible, excepto en situaciones excepcionales.

Expectativas de los usuarios

Si una empresa puede entregar servicios que reunen las expectativas, cumplen con las expectativas o incluso superan las expectativas de los clientes. Ellos en general se llevarán una buena experiencia con el servicio.

Hay que entender a los clientes, hablando con ellos, anticipando sus necesidades y observar como interactúan con el servicio. Leer los comentarios que dejan en redes sociales, encuestas, boca a boca, todos estos métodos son válidos para rediseñar el servicio.

Las expectativas del usuario, pueden estar basadas en experiencias pasadas, en el boca a boca, la propuesta oficial de la empresa y las necesidades del usuario. Basado en estos factores cuando adquieren el servicio, lo compararan con esas expectativas.

Posicionamiento

El posicionamiento es como el producto o servicio será recordado en la mente del usuario.

Posicionamiento = targeting + diferentiation

7p's del marketing

Producto: el servicio consta de un elemento central y elementos suplementarios. Si vas al cine a ver una película el elemento central es la proyección de la película, lo suplementario es la venta de palomitas.

Precio: El precio que tiene que pagar el consumidor final para adquirir el servicio, no solo el aspecto monetario

Place (lugar): El lugar donde se ejecuta el servicio

Promoción: Todas las técnicas aplicadas para influir sobre la decisión de compra del servicio.

En el marketing de servicios se trabaja con 3p's adicionales.

Physical evidence: Es el lugar donde se recibe el servicio, pero en que se diferencia del "place" anterior. Es que la evidencia física también abarca, el aspecto de los trabajadores, el aspecto del local. Si el servicio es online, que tan funcional es la página.

Process: Es la forma en que el servicio es entregado al usuario. Una buena secuencia de servicio hace que el servicio sea agradable para el cliente, y también tiene que ser sencillo de ejecutar por parte de los que proveedores del servicio.

Personas: Las personas incluye tanto a los clientes como a los empleados. Sobre todo en los servicios que tienen una alta interacción entre personas.

Product level framework

Es una nueva forma de representar el producto que tenemos.

The flower of service

La flor es otra forma de visualizar un y conceptualizar un servicio. Hay cuatro "petalos" facilitadores que ayudan o apoyan al núcleo del servicio, son necesarios para que el servicio se ejecute:

Elementos como: información, toma de orden, facturación y pago.

Los elementos que agregan valor al servicio son los que mejoran el servicio, estos son: consultoría/asesoría (el expertise de la organización), hospitalidad, seguridad, excepciones (quejas, cumplidos, sugerencias, devoluciones, etc.).

Hay que tener en cuenta que cada uno de estos elementos es evaluado como un todo por el cliente. Así el servicio este tercerizado, tenemos que estar pendientes de que los socios estén haciendo un buen trabajo.

La flor nos ayuda a entender la totalidad de la experiencia del usuario.

Branding de servicios

Que es una marca: la promesa de la marca o la propuesta de valor, no es una etiqueta, ni un icono, ni un color, aunque contribuyen. La propuesta de valor es el alma y corazón de la marca. Entonces porque necesitamos ponerle la marca a los servicios.

Como marketeros de los servicios, tenemos que ser campeones del branding y ser responsables por dar forma a cualquier aspecto de las expectativas de los clientes así como de la experiencia.

El branding de servicios puede ser conectado a la metáfora de la flor de servicio. Lo que se busca con esta metáfora, es consistencia, los clientes buscan tener una experiencia consistente.

Entonces que es una marca, pues es un conjunto de elementos (nombres, imagenes, colores, simbolo, diseño, etc) que identifican los servicios de un vendedor y lo diferencian de los demás.

Por consiguiente, la marca debe de persuadir al publico objetivo de clientes, que reune todas sus necesidad tanto funcionales como emocionales de forma consistente y que es mucho mejor que sus competidores.

Brand equity

Es el resultado de un buen trabajo de branding, se ve reflejado en el servicio "premium" que los clientes están dispuestos a pagar. Es decir si los clientes están dispuestos a pagar capricho. Entonces la marca tiene equidad.

Resumen

Let's quickly summarise the key points from this module,

 A product implies a defined and consistent bundle of output

The key components of the service product are core product, supplementary services, delivery process

Levels in product level framework are basic product, expected product, augmented product, and potential product

The Flower of Service model categories the supplementary services into 2 broad groups 

Facilitating elements of supplementary services are information, order taking, billing, and payment

Enhancing elements of supplementary services are consultation, hospitality, safekeeping, and exceptions

Branding helps customers to visualize the service better and understand the intangible benefits it has to offer

Brand benefits can be majorly defined as functional, emotional, and self-expressive

Tiering of brands establishes the mental picture in customer minds to clarify the value proposition

Brand equity can be measured through brand loyalty, brand awareness, perceived quality, brand associations, price premium, patents and trademarks

New service development efforts can range from basic style changes to introducing a completely new service

PRICING

Objetivos: Que la empresa no quiebre.

Estrategias: Las estrategias para establecer un precio, se pueden basar en: costos, competidores y por último en el cliente. La primera estrategia se basa en los costos financieros de la empresa. La segunda estrategia se basa en monitorear el precio de la competencia. La tecera estrategia se basa en los clientes.

El precio basado en el cliente, también es conocido como el precio basado en el valor. Es decir tratamos de comprender cual es el valor recibido por los clientes y por consiguiente cuanto están dispuestos a pagar por el servicio. Entonces ¿Qué es el valor? Bueno valor, significa diferentes cosas para diferentes públicos. En esencia el cliente puede clasificarse en 4 segmentos según la ocasión de compra: Para muchos clientes el valor es el precio más bajo siempre. (Valor por dinero). Para otros el valor es lo que buscan en un buen servicio. Se enfocan en los beneficios y no en los precios bajos. Otro grupo se enfoca en la calidad. Cual es la calidad que obtengo por lo que pago. Y por último otro segmento basa su decisiones de compra en lo que obtengo por lo que pago, y el pago incluye mucho más que solo el dinero. Consideran el tiempo, esfuerzo, costo psicológico, etc. Así que para ellos el valor es el intercambio entre beneficios y sacrificios que hay derivan del servicio.

Estructura: Comprende los medios y facilidades de pago, las promociones y otras opciones que facilitan el acceso a los servicios a diferentes tipos de clientes.

Niveles y tácticas: Se basa en la respuesta que la empresa toma frente a condiciones externas o internas.

Gestión de los ingresos

La correcta gestión de los ingresos representa una herramienta para la personalización del precio. Basada en data histórica como información en tiempo real. La gestión de ingresos tiene métodos para emparejar la demanda con la prestación de los servicios, en especial con las restricciones de la capacidad de los servicios. Es la búsqueda constante por maximizar el rendimiento de la producción en base a ofrecer el precio correcto al cliente correcto.

Hay una fórmula para calcular el rendimiento de la producción

PROMOCION DE SERVICIOS

El triangulo del marketing de servicios.

Desafíos de la intangibilidad.

Abstracción, Generalidad, impalpabilidad mental e incapacidad de búsqueda.

La abstracción, se refiere a que no hay un objeto concreto que corresponda al servicio otorgado. Al comunicar se necesita de una estrategia que muestre un episodio del uso del servicio. Por ejemplo, si queremos promocionar servicios financieros para construcción de viviendas, se debe de hacer afiches que muestren a los clientes delante de las casas que han construido con esos préstamos. De este modo se transforma la abstracción del servicio en algo concreto.

Generalizaciones: Somos los mejores, el servicio más rápido, más por menos, los mejores médicos, etc. Eso hace difícil de diferenciarnos de los competidores. Esos óbices pueden ser superados con las siguientes estrategias. Documentación del sistema (mostrando hechos y estado de nuestras instalaciones), documentación del rendimiento (estadísticas del servicio y satisfacción: "80% de nuestros pacientes vuelven", los padres están contentos con nuestros servicios), y episodios de la prestación de servicios (storytelling de un caso de éxito, emblemático o paradigmático).

Incapacidad de búsqueda: No es fácil buscar y comparar servicios como lo hacemos con productos físicos. Para superar eso, se puede trabajar en la comunicación, a través, de la documentación del consumo (B2C, el boca a boca, casos de éxito) y la documentación del desempeño (B2B, certificaciones ISO, auditorias por otras empresas, etc).

Ahora enfoncándonos en los clientes. Se podría facilitar un ranking en los sitios de reviews (google ranks, etc)

Impalpabilidad mental Los servicios muchas veces son complejos, multidimensionales, y difíciles de aprehender mentalmente. Para superar esto hay dos estrategias: Episodio del proceso de servicio (una explicación detallada paso a paso de la prestación del servicio) y episodios de caso de historia (caso de éxito específico y los resultados obtenidos)

Estrategias de comunicación

El desarrollo y la ejecución de las estrategias de comunicación tienen 5 componentes: Who, What, How, Where, When.

Formulación y análisis

Who is the target audience?

What do we want to achieve from through the communication?

Desarrollo e Implementación

How should this be communicated?

Where should it be communicated

when should it be communicated?

Administración de la evidencia a través de la comunicación.

Tangiblizar el servicio: enfatizar los tangibles asociados al servicio (los cubiertos, el ambiente, el diseño de interiores, etc)

Tangibilizar el mensaje: motivar el boca a boca, garantizar los servicios (si la pizza no se entrega en 30 minutos es gratis) educación, testimonios, historias de impacto, todas esas son herramientas para humanizar las relaciones entre los usuarios y la organización.

En servicios la publicidad sigue teniendo un rol fundamental. Y por lo tanto debemos de entender los objetivos de la publicidad. Y como transformamos los objetivos de la publicidad en planes.

La publicidad nos permite lograr 3 objetivos generales.

informar

persuadir

recordar

Comunicación efectiva

So, presenting vivid information, use of interactive imagery, focusing on tangibles, featuring service employees, promising what is possible and increasing word of mouth. All of them help make the service communications very effective.

Marketing digital

SEO, SEM, Pay per click, pay per rate, etc.

Implementado marketing digital

identificar objetivos del marketing

alinear los procesos de ventas (pago online, etc)

aislar el publico objetivo. (diferentes tipos de usuarios merecen diferentes estrategias de marketing)

escoger canales digitales (cada red social tiene un perfil bien definido)

establecer métricas claras

P.O.E.M.

Paid Owned and Earned Media: POEM

Conclusiones

In this module, we explored the prominent role pricing plays for service organizations. We covered the very challenges service business face to set the pricing tone for their offerings and discussed the comprehensive pricing program that comes handy for marketers to arrive at their pricing decisions. This module also features the new modes of pricing and the concept of revenue management as well.

Alongside this, we also understood the role of communication/promotion in service organizations and the nuances of communication strategy and its implementation. We also acknowledged the necessity to master the practices like managing evidence through communication and key things to be followed to enable effective communication. 

An array of topics and tools presented in this module around the lines of Digital Marketing are arguably relevant in this age of social media and it is interesting to know how business models can leverage the digital footprints of customers.  Insights from the esteemed guests discussed so far on how their business models develop their pricing plans, how they reach out and communicate with their customers are some of the key takeaways from this week for you to reflect on.

Distribución del servicio

franquicias e intermediarios que nos permiten ahorrar costos para llegar a mas usuarios del servicio.

Decisiones de proceso

So, a process is basically a method and a sequence, in which, service operating system works. So, it's a flow, a good service process makes it easier for the frontline employees to do the jobs well. It results in high productivity. It decreases or reduces the risk of service failure from an organizational perspective. At the same time, a good process makes it easy for the customer to avail the service.

Las principales técnicas para estructurar los procesos:

el diagrama de flujo: es bueno pero bastante simple.

el mapeado del servicio: permite de forma simultanea visualizar el proceso del servicio, los puntos de contacto con el cliente y la evidencia desde la perspectiva del usuario.

Planos del servicio (SERVICE BLUEPRINT)

Consta de 4 partes principales donde se muestra la secuencia que el usuario debe seguir para poder recibir el servicio. en el segundo nivel, se muestran los empleados del frontend que son los que atienden al usuario. en el tercer nivel se muestran los empleados que trabajan para realizar el servicio pero que no tienen contacto directo con el usuario. Y por último los procesos de apoyo para que el serivcio se realice correctamente (luz, agua, software, etc.).

Etapas de un plano de servicio

Le etapas de cualquier servicio se pueden dividir en las siguientes fases: pre-proceso (sacar cita), en-proceso (realizar el servicio, comer en el restaurante, dormir en un hotel, etc), post-proceso (pago del total de la cuenta, encuesta de satisfacción, envío de resultados, etc.)

Self service technology

En la actualidad algunos servicios se pueden ofrecer de forma auto-servicio, las personas pueden pagar los servicios, pueden retirar dinero sin ir a una ventanilla, pueden recoger todo lo que quieren comprar. etc.

Ventajas de un plano de servicios

Un plano de servicios tiene un montón de aplicaciones:

evaluar el servicio en sus totalidad y revisar puntos flojos.

ver cuales son las etapas de riesgo o donde el usuario podría experimentar incomodidad.

que las distintas áreas de la empresas entiendan el impacto que tienen en el servicio que prestan.

Resumiendo, todo el módulo:

The three key elements of service distribution are Information flow, Negotiation flow, and Product flow

Major methods of service delivery include customer visiting service place, service provider visiting customer, and remote service transactions

Channel preferences vary among the customers based on cost/time saving and convenience

Intermediaries reduce the cost of operations for service providers

Franchising helps marketers to deliver the service offerings by embracing all 7Ps of services marketing

Processes are the architectures of services

The service blueprint is an effective way of visualizing and structuring the whole service process 

Identifying the potential fail points, customer wait points, and service standards helps managers to alleviate the risk of service failures and inefficiency

Self Service Technologies are making service easier with less dependency on employees

Service blueprint exercise can be useful in new service development, supporting zero defect culture, and service failure and recovery strategies

PERSONAS Y EVIDENCIA FISICA

Labor emocional: se debe tener en cuenta que algunos roles y responsabilidades conllevan una carga alta de manejo de estrés al tratar con personas que desean un trato diferenciado y exclusivo. Por eso es necesario capacitar a los empleados en técnicas de manejo de estrés, reproducir situaciones de estrés, etc.

Estrategías de gestión de personas para la excelencia de servicios

Contratar a las personas adecuadas: esto significa que el reclutamiento es una actividad del marketing. Donde se tiene que hacer una segmentación y competir por los mejores talentos. Y que coincidan con las características del puesto y este a su vez este diseñado de tal manera que permita la excelencia de los servicios. Tambien es necesario enfocarse en las competencias del servicios (conocimientos, habilidades, certificaciones, educación, grados, etc) y las inclinaciones del servicio (es la actitud del trabajador "yo puedo hacerlo")

Capacitar a las personas Una vez contratas a las personas adecuadas hay que entrenarlas para que puedan desempeñarse como es debido. Además de las capacidades y las actitudes del trabajador como elemento independiente, también es necesario enfatizar el trabajo en equipo. Si se refuerza de forma adecuada el trabaja en equipo entonces la empresa puede entregar excelencia en el servicio. Así que se debe establecer método de medir el rendimiento no solo de las personas si no también del desempeño en equipo. Por último se tiene que empoderar el "frente" (el punto de contacto con el cliente) se entrena al personal para que tengan la capacidad de reacción y la iniciativa para solucionar los imprevistos.

Retener el talento: esto se logra con reconocimiento y un sistema de recompensas al desempeño.

CADENA DE GANACIAS DEL SERVICIO

Liderazgo de servicio

Para poder motivar a los empleados a que entregan la mejor versión de si mismos en el desempeño de sus funciones, un concepto clave es liderazgo transformacional. Es decir tenemos que representar nosotros mismos los valores que exigimos de nuestros trabajadores. Hay valores impostado y valores incorporados, (espoused values & enacted values) los valores impostado es todo lo que la empresa predice pero no practica y los valores incoporados son los valores reales de los directivos de la empresa. Los trabajadores imitan a sus figuras de autoridad.

El clima del servicio

El clima del servicio esta compuesto por cuatro dimensiones.

Leadership should enable the creation of a very conducive service climate. So, what is service climate? Service climate is defined as employees and typically the frontline employees perceptions of organizational policies, practices, and procedures, which promote, support, and facilitate a climate that expects and rewards customer service. So, service climate is a key enabler of service excellence.

Evidencia física

Es la última P en el mix de marketing de servicios. esto hace referencia al ambiente físico del servicio. Tambien llamado paisaje del servicio. (abarca los exteriores como la vista a la playa de un hotel como los interiores de un spa) hay muchos elementos que conforman el paisaje del servicio: brochure, uniformes, muebles, equipos, señaletica, la calidad del aire, etc.

Respuestas del usuario al paisaje del servicio

Las respuestas de los usuarios pueden ser estudiadas a través de dos modelos: Mehrabian-Russell stimulus-response modelo y el modelo de russell del afecto.

El modelo estimulo respuesta tiene 3 componentes: el primero es el estimulo que conlleva a una respuesta y eso nos lleva a un comportamiento que puede ser de acercamiento o alejamiento.

El modelo de russell del afecto puede ser visualizado como una matriz de 2 dimensiones.

El Modelo del paisaje de servicios

El modelo de paisaje de servicios en una marco de trabajo integral que nos ayuda a entender el impacto de la evidencia física en el comportamiento de los empleados y los clientes.

El modelo consta de 4 dimensiones:

la dimensión ambiental: las condiciones del ambiente, la temperatura, la señalética, el uniforme, etc. son cientos de elementos que afectan nuestro bienestar y podemos considerarlos de forma independiente y también como un todo. Hay tres niveles de respuestas al ambiente; cognitivo (creencias, esquemas mentales y significado simbólico), emocional (emociones, estados de animo y actitudes) y psicológico (dolor, comfort, movimiento, y aptitud física).

el moderador o servicio percibido:

las respuestas de los clientes y empleados

el comportamiento

En conclusión, las dimensiones ambientales percibimos ciertos aspectos del paisaje del servicio. Y tenemos respuestas cognitivas, emocionales y psicológicas, y esto impacta en nuestro comportamiento, que puede ser de dos tipos acercamiento o alejamiento.

Diseño de un paisaje de servicio

Es en esencia un trabajo de design thinking. Se desarrolla teniendo al usuario del servicio como parte fundamental del mismo. Es un trabajo multi-disciplinario.

Conclusiones

Let's quickly summarise some of the key learnings from this module,

Frontline employees are the most visible and accessible people in service organizations

Boundary Spanning positions operate at organization's boundary

Emotional Labor is a process of managing feelings and emotions to meet the emotional requirements of a service job

Key people management strategies in service organizations include attracting and hiring the best talent, training, and retaining.

Service leadership enable the creation of a conducive service climate

Physical Evidence influence the customer's responses, behaviour and expereince

Servicescape design must have a holistic approach and include considerations of Operations, Human Resources and Marketing.

EXCELENCIA DE SERVICIOS

Que es excelencia, que te hace excelente con respecto a tus competidores y como haces para comunicar eso a tus clientes y como haces para que tus trabajadores entreguen excelencia en su labor diaria.

La excelencia de los servicios empieza cuando la organización implementa un modelo de trabajo centrado en el cliente. LA excelencia de un servicio se traduce en un mayor precio por el servicio, la excelencia cuesta.

Como siempre uno de los puntos claves de la excelencia de prestación de servicios son : las personas.

Entregando valor: es un proceso que consiste en definir el valor que queremos entregar (segmentación del mercado), construimos el valor (diseño del servicio) y luego de esto comunicamos el valor (publicidad) por última una etapa posterior es sostener el valor. (asegurar la calidad de los servicios)

Framework de Estrategia de marketing

El contexto (socio-cultural, económico, político y tecnológico, factores macro-ambientales, etc.) Colaboradores (proveedores del servicio, tercerizados, etc.) clientes, competencia y compañia (la organización de la empresa)

Luego el nivel STP: Segmentación del mercado (la forma como estructuramos el mercado) Target (el segmento objetivo del mercado al que vamos dirigidos) Y posicionamiento (como nos posicionamos en la mente de los consumidores con respecto a los competidores)

Como vemos todo comienza de un análisis del mercado que nos lleva a la acción, y la acción es una combinación de las 7p's del marketing.

Fallas del servicio y recuperación

una de las caracterísiticas de los servicios es su heterogeneidad, no hay dos usuarios que reciban la misma experiencia, es por eso que los fallos son bastante comunes al estar implicados mucho recurso humano en la operación. Es por eso que es necesario trabajar planes de contingencia, para eso nos podemos ayudar del plano de servicios que vimos antes. También como ya sabemos es necesario empoderar a los empleados sobre todo los que tengan que enfrentar a posibles contingencias, para de este modo poder confiar en su criterios y habilidad para la resolución de conflictos.

Quejas y retroalimentación de los usuarios. Las quejas de los usuarios ofrecen una gran retroalimentación para mejorar nuestros servicios, simplificar procesos que siempre fallan.

En general hay 4 formas de abordar las quejas de los usuarios:

Restitución o reembolso.

A veces solo quieren desahogarse

Otros son usuarios fieles y quieren mejorar el servicio

Y algunas quieren evitar que otros usuarios sufran lo mismo (altruismo)

Lo peor de todo es que la gran mayoría de usuarios no se quejan (solo el 5% de usuarios insatisfechos presentan una queja)

La mayoría no lo hacen por que creen que su queja no llegará a buen puerto, no habrá ningún cambio, perderá mucho tiempo y encima pasará un mal rato presentando su queja.

Si una empresa busca la excelencia de los servicios debe de remover todas estas barreras y permitir que los usuarios puedan presentar sus quejas.

Calidad de los servicios

Los clientes entienden la calidad de un servicio como la diferencia entre sus expectativas y la que perciben que reciben.

Más formalmente la calidad del servicios es el espacio o discrepancia entre lo que el cliente espero y lo que en realidad recibe.

Hay 5 dimensiones de la calidad de servicios:

Confiabilidad: la capacidad de cumplir la promesa de valor

Respuesta: Las ganas de atender al usuario, y ofrecer un servicio atento.

Seguridad: conocimiento de los empleados, su cortesía, seguridad y diligencia. ¿los clientes confían en la información que les dan los empleados?

Empatía: Todo se trata de dar atención individualizada al usuario. Mientras más personalizada sea la atención que brinda la empresa mejor. Pero no es la empresa la que brinda el servicio, son los empleados del frontline!!!

Tangibles: Evidencia física, todo lo que permita materializar la experiencia del servicio.

Al momento de mejorar la calidad de los servicios también es bueno considerar que no todas las dimensiones son igual de importantes para los usuarios. Los estudios demuestran que las personas quieren confiabilidad es decir recibir el servicio funcional luego la respuesta es decir quieren recibir el servicio de forma atenta que os traten bien (simpatía). Luego que los empleados muestren profesionalismo (que sepan su chamba), luego esta el servicio personalizado que los empelados conozcan muy el trasfondo y contexto del usuario (empatía ) y por último la cerecita del pastel serían los tangibles, el brochure, algún recuerdito. etc.

Impacto de la excelencia del servicio

El verdadero propósito de un negocio es crear y mantener clientes. - PETER DRUCKER

La excelencia del servicio impacta en la fidelidad de los pacientes, usualmente los lazos sociales se ven reflejados en la lealtad de los empleados, pero para casos de transnacionales, donde los empleados son millones, en esos casos la empresa construye lazos sociales con los clientes, facilitando una plataforma de interacción entre los clientes basado en sus semejanzas, gustos, perfiles, etc. Facilitando esta interacción se crean lazos sociales entre los clientes y como la empresa es la que puede permitir este lazo social también se crea una fuerte conexión con la empresa. Los lazos sociales son más fuertes y duraderos que los lazos financieros, claro que también son muy difíciles de construir y muy difíciles de romper. Para poder crear lazos personalizados con los clientes tenemos que saber que es lo que desean por eso es necesario hacer una elicitación.

Relación entre el servicio y la satisfacción del cliente

Como sabemos la relación entre beneficios que obtiene y sacrificios que debe hacer para obtener el servicio es conocido como el valor percibido. Si la calidad del servicio (beneficio) es bajo y el precio elevado (sacrificio), entonces el valor percibido será inferior.

La secuencia es bastante sencilla, la calidad del servicio incide en el valor percibido, un buen valor otorga satisfacción al cliente y un cliente satisfecha se vuelve leal a la marca.

La pirámide del marketing de servicios

La pirámide ofrece un buen punto de partida para entender como funciona el marketing de servicios. Usualmente era solo un triangulo pero la irrupción de las nuevas tecnologías hace que las herramientas software asistan de manera activa todas estas interacciones.

La cadena de producción del servicio

Este es un modelo simple y muy útil para explicar como se generan ganancias a través de las distintas dimensiones o "eslabones" de la entrega del servicio.

Marco de trabajo integral

Como siempre vemos todo se trata de entregar un buen servicio (ser funcionales), pero luego la forma sigue a la función (debemos de ser estéticos, agradables, placenteros) una vez tenemos un servicio de calidad, vamos al siguiente paso que el marketing pase a ser parte de la cultura organizacional, no solo de un área o de un encargado. Y luego plasmar toda esa cultura al momento de conseguir nuevos clientes, mantener nuevos clientes y motivar a nuestros empleados.

[tuvanmarketingtongthe]

Adidas Marketing Mix 7Ps - chiến lược tiếp thị toàn diện

Adidas Marketing Mix 7Ps là một chiến lược tiếp thị toàn diện của tập đoàn thể thao nổi tiếng Adidas. Chiến lược này giúp Adidas xác định cách họ tiếp cận thị trường và đối phó với cạnh tranh trong ngành công nghiệp thể thao và thời trang đầy cạnh tranh. Bằng cách tối ưu hóa mọi khía cạnh của chiến lược này, Adidas đã xây dựng một tên tuổi mạnh mẽ và một sự hiện diện toàn cầu.

Xem thêm: https://linkhay.com/blog/942693/adidas-marketing-mix-7ps-chien-luoc-tiep-thi-toan-dien

[partsconnect]

🚀 7P’s of Marketing for Auto Parts Sellers! 🚀

1️⃣One should use competitive pricing to increase sales. 2️⃣ Where your clients are, sell. 3️⃣ Product: High-quality vehicle parts. 4️⃣ Physical Environment – Seamless shopping experience. 5️⃣ Promotion - Effective marketing methods. 6️⃣ Process: Efficient order and delivery system. 7️⃣ Strong customer relationships.

🔗 Increase your business with Parts Connect! 🌐 www.partsconnect.io.

[scentedwhispersartisan]

Get the Right Marketing Mix for Your Business with Social Cali

Introduction

In today's hyper-connected world, businesses must navigate a complex landscape of marketing channels to reach their target audience effectively. The concept of the marketing mix—often referred to as the 4Ps: Product, Price, Place, and Promotion—has evolved significantly to accommodate digital advancements and consumer expectations. With the emergence of specialized agencies like Social Cali, businesses can streamline their marketing strategies to achieve a harmonious blend of these elements.

In this comprehensive guide, we will delve into how to Get the Right Marketing Mix for Your Business with Social Cali. From understanding different types of marketing agencies to crafting effective strategies tailored to your specific needs, we’ll explore every facet necessary for building a robust marketing framework that resonates with your audience.

Understanding the Marketing Mix What is a Marketing Mix?

A marketing mix refers to the combination of factors that can be controlled by a company to influence consumers' https://sites.google.com/view/marketingagencymz6m4/home purchase decisions. It encompasses various elements that work together to meet customer needs and drive business success.

The Four Ps of Marketing Product: What you sell (goods or services). Price: The cost you charge customers. Place: How and where you sell your product. Promotion: How you communicate information about your product. Evolution of the Marketing Mix in Digital Age

With technological advancements, additional components such as People, Process, and Physical evidence have emerged, leading us toward an extended mix known as the 7Ps. This evolution reflects changes in consumer behavior and market dynamics.

Importance of a Balanced Marketing Mix

A well-balanced marketing mix ensures that all aspects align harmoniously with your business goals while engaging your target audience effectively.

Types of Marketing Agencies: Finding Your Fit What is a Marketing Agency?

A marketing agency is a firm specializing in promoting businesses through various channels. They provide expertise in areas such as branding, advertising, public relations, and digital marketing strategies.

Digital Marketing Agency vs. Traditional Agency

While traditional agencies focus on offline methods like print ads and television commercials, digital marketing agencies leverage online platforms such as social media and search engines for promotion.

Specialized Agencies You Might Consider: Social Media Marketing Agency SEO Marketing Agency PPC Marketing Agency Content Marketing Agency And many more… Get the Right Marketing Mix for Your Business with Social Cali

When it comes to implementing an effective marketing strategy, partnering with an experienced agency like Social Cali can make all the difference. Their comprehensive approach ensures that each element of your marketing mix is tailored specifically to your business objectives.

Valu

[awpro]

Best Gimbal for Mobile in UAE : DJI Osmo Mobile 7

DJI has recently launched the Osmo Mobile 7 smartphone gimbal, an exciting tool designed to elevate your mobile videography experience. This cutting-edge device is now available at AWPRO, offering users a chance to capture stunning, professional-grade videos with ease. Whether you're a vlogger, content creator, or simply looking to enhance your smartphone videos, the DJI Osmo Mobile 7 is a must-have tool.

Key Features of the DJI Osmo Mobile 7

The DJI Osmo Mobile 7 is packed with features that make it stand out in the world of smartphone gimbals. Here are some of its key highlights:

Compact and Lightweight Design: Weighing just 300g, the Osmo Mobile 7 is incredibly portable and foldable, making it perfect for travel or daily use. Its compact design allows you to carry it anywhere, ensuring you never miss a moment.

Robust 3-Axis Stabilization: Equipped with DJI's 7th-gen stabilization technology, this gimbal ensures smooth, shake-free footage every time. Whether you're walking, running, or capturing dynamic scenes, the Osmo Mobile 7 keeps your videos stable and professional-looking.

ActiveTrack 7.0: This advanced tracking feature allows you to lock onto subjects automatically, ensuring they remain in frame even when moving. ActiveTrack 7.0 is perfect for capturing pets, children, or any fast-moving subjects with ease.

Versatile Shooting Modes: The gimbal offers multiple shooting modes, including PTF, PF, FPV, and SpinShot, giving you creative control over your videos. Whether you want to capture panoramic views, follow subjects smoothly, or create dynamic effects, the Osmo Mobile 7 has you covered.

Built-in Tripod: The gimbal includes a built-in tripod for stable shooting without additional accessories. This feature is particularly useful for time-lapses, group photos, or when you need a stable base for your smartphone.

Long Battery Life: Enjoy up to 10 hours of continuous use, with the option to charge your phone via USB-C. This means you can shoot all day without worrying about running out of power.

Multifunctional Module Compatibility: While sold separately, this module enhances tracking capabilities and adds features like gesture controls and lighting. It's a great way to expand your creative possibilities with the Osmo Mobile 7.

Why Choose the DJI Osmo Mobile 7?

There are several reasons why the DJI Osmo Mobile 7 stands out as a top choice for smartphone videography:

Ease of Use: The gimbal is user-friendly, making it accessible to both beginners and professionals. Whether you're new to videography or have years of experience, the Osmo Mobile 7 is easy to set up and use.

Affordability: DJI Osmo 7 Gimbal Priced at 359 AED, on the other hand DJI Osmo 7p Gimbal Priced at 599AED. Compared to other gimbals on the market, It provides a great balance of quality and affordability.

Compatibility: Works seamlessly with most smartphones, ensuring a wide range of compatibility. Whether you have an iPhone or an Android device, the Osmo Mobile 7 is designed to work with your phone.

Availability in Dubai

The DJI Osmo Mobile 7 is now available for purchase in Dubai at AWPRO. This makes it easily accessible to residents and visitors alike, allowing anyone to enhance their mobile videography experience. Whether you're capturing the stunning architecture of Dubai, recording vlogs, or simply want to improve your smartphone videos, the Osmo Mobile 7 is a must-have tool.

Tips for Using the DJI Osmo Mobile 7

To get the most out of your DJI Osmo Mobile 7, here are a few tips:

Experiment with Different Modes: Try out the various shooting modes to see which ones work best for your content.

Use ActiveTrack for Dynamic Shots: This feature is perfect for capturing pets, children, or fast-moving subjects.

Utilize the Built-in Tripod: Great for time-lapses or when you need a stable base for your smartphone.

Keep Your Phone Charged: Take advantage of the gimbal's ability to charge your phone via USB-C.

Conclusion

The DJI Osmo Mobile 7 is a game-changer for anyone looking to upgrade their mobile video production. With its advanced stabilization, versatile shooting modes, and user-friendly design, it's an ideal choice for both beginners and seasoned videographers in Dubai. Whether you're a professional content creator or just starting out, this gimbal will help you capture stunning videos that stand out.

[mint-moon25]

DEAR - KOREAN - GIRLS,

THANKS - 2 - SHEA WHITNEY - RADIATION

FR - MICROWAVES

DO - NOT - RE-CHARGE - OUR - SMARTPHONES

NEAR - OUR - HEADS - LIMITED - SPACES - LIKE

STUDIOS - CHARGE - NEAR - OUR - FEET

CHARGE - IN - THE - LIVING - ROOM

NOW - THERE - IS - SMARTPHONE - CLOTH

PACKET - THAT - REMOVES - RADIATION AS

IT - CHARGES - AMAZON - PRIME

ABOVE - BUYING

MY - CABLE - WIRES - FR - MY - LIGHT - PINK

BEAUTIFUL - KEYBOARD

TANGLED - BAD

THOUGH - DID - GREAT - JOB

WITH - MY - HAIR - CIRCLE

YES - CLOTH - IT - STILL HAS

TANGLED ...

WHAT - 2 - DO - SO - FOUND

CHEAP - SOLUTION - YOU

CUT - THE - LENGTH YOU

NEED - AND - TIE AROUND

ONE - PROBLEM

MADE - OF PURE

polyvinyl chloride (PVC)

POLYVINYL CHLORIDE - PVC

NO - NO - NO

WARNING - ITS - NOT - SAFE

TOXIC - PLASTIC - THAT's

DANGEROUS - 2 - HUMAN

HEALTH - AND - THE - YES

ENVIRONMENT

NOW - A - PRETTY - BLK FEMALE

YES - THE - GUARD - VERY - YES

ATTENTIVE - ALERT - UNLIKE

YESTERDAY - BLK - MALE - AND

WHY - WE'RE - ARMED - 24/7

HOURS - DANGEROUS - YES

LOOKING - NEVER - SMILES

LOOKS - LIKE - HE - BITES

HUMANS - LIBRARY - ARMED

HIM - ILLITERATES

14TH - AMENDMENT

REVISED

NO - US - STATE - AND THEIR

RESIDENTS - CAN - DEPRIVE

ANY - PERSON - OF - LIFE

SINCE - THEY - CAN'T - KILL

US - CALIFORNIA - TEXAS

MICHIGAN - TENNESSEE

US - FOREIGNERS

EVEN - FLORIDA - POLICE

ILLEGALLY - ARMED

27TH - STATE - SWORE AN

OATH - THEY - WON'T - BE

OPEN - CARRY

ANY - WEAPONS

MEANING - YOU - SEE THEM

CARRY - ANY - WEAPON

HOLSTER - OF - KNIVES

HOLSTER - OF - FIREARM

ILLEGAL - IN - FLORIDA

TEXAS - 28TH - STATE

SIGNED - 4 - OPEN CARRY

YOU - SEE

BOTH - STATES - SOLELY

FEDERAL - TAXES

WELL - TODAY - VERY - PRETTY

BLK - FEMALE - SECURITY SHE

IS - VERY - ALERT

ALERT - 2 - LOUD - TALKERS

VERY - ALERT - REAL - COOL

SO - AMAZON - GREEDY

5 MILLION - ITEMS

REAL - CHEAP

YOU - WRAP - AROUND - CABLE

LIKE - FROM - KEYBOARD

THEN - NO - MORE - TANGLED

LOOK - BUT - PVC - ITS TOXIC

DANGEROUS - 2 - OUR HEALTH

YOUTUBER

LIZ FENWICH

SHE - LOVES - DOLLAR - TREE

BUT - WARNING

THOUGH - IT - SAYS - BPA FREE

DOESN'T - ACTUALLY - MEANS

THEY'RE - TELLING THE TRUTH

MANY - ARE - LYING

2 - SELL - THEIR - PRODUCTS

HIGH - QUALITY

IKEA - BPA - FREE

SO - CAREFUL - WITH - DOLLAR

TREE - $1.25 - BULK - PRICES - 2

LIZ FENWICH - MOM

SHEA WHITNEY - MOM

BUT - LIZ - IS - NOT - VERY THIN

REASON?

HER - PLASTIC - ITEMS - ALL OVER

THE - HOME - ALSO - CANADIAN

WE - LOVE - HER - SO - MUCH - 2

THE - DIY MOMMY - IN - CANADA

CANADIAN - DOLLARS

SHE - ALSO - NOT - LIKE - SHEA

NOT - VERY - THIN - EITHER

REASON?

LOTS - OF - PLASTIC - PRODUCTS

WHY?

SO - CHEAP - SO - BEAUTIFUL SO

CONVENIENT

LIKE - AMAZON - PRIME

SELLERS - FOR - REFUNDS - THEY

WILL - B - PAYING - MORE - THAN

$39 - MONTHLY

AMAZON - BACK - 2 - FAST - $$$

REFUNDING - AFTER - RETURN'G

TO - WHOLE FOODS - MARKET

GROUND - LEVEL

USE - ELEVATOR - OR - STAIRS

EXIT - BAYFRONT - PARK

FREE - METROMOVER

RAINED - A - FEW - YESTERDAY

NIGHT - THERE - WAS NO RAIN

LIKE - PREDICTED

8A - AND - 9A

BUT - 6P - 7P

NOT - MUCH - NOT - HARD

BUT - SHOWERS

SO - FELL - ASLEEP - MANY

HOURS - WOKE - UP - LATE

LOOKS - LIKE - AMERICAN

ARMENIAN ...

ASKED - ME - WHAT - TIME

MAIN - LIBRARY

OPENED

HOLY GHOST - WAS - SPEAKING

ON - MY - BEHALF - WHEN YOU

OPEN - YOUR - MOUTH - THE

HOLY - GHOST - ALSO TAKES

OVER - HE - SAID - WELL THE

HISPANIC - BRANCH LIBRARY

CLOSES - 8P - MON - THURS

HIS - REPLY

'HE - MEANT - WHAT - TIME

IT - CLOSES'

BUT - KOREAN - GIRLS THE

HOLY - GHOST - SPOKE FOR

ME - FROM - ME

I - SAID - 'EVERYBODY GOES

2 - THE - MAIN LIBRARY' BUT

IT - CLOSES - 6P - DAILY

BUT - THE - HISPANIC BRANCH

LIBRARY - OPENS - UNTIL - 8P

MON - THURS

THE - MAIN - LIBRARY - CLOSES

DAILY - AT - 6P - BUT - THE

HISPANIC - LIBRARY - HAS - NO

USB - CONNECTION - AND - HE

COMPLETED - AND - I - SAID

NODDED - MAIN - LIBRARY

HAS - USB - CONNECTION

DEAR - KOREAN - GIRLS,

SLIME - WANTED - 2 - ROB - ME

OF - INFORMATION?

CHOSE - HOMELESS - 2 - TALK

TO - AND - DEMANDED - THAT

I - SURRENDER - THAT - KIND

OF - INFO

IMPLIED

'I - ASKED - A - SIMPLE

QUESTION - JUST - YES

ANSWER - ME - OR - HE

WILL - ASK - SOMEONE

ELSE'

WE'RE - REQUIRED - AS - WOMEN

2 - SHUT - UP - AFTER - WE - ARE

ASKED A QUESTION - AFTER

WE - ANSWER - SHUT - YOUR

MOUTH - BIMBO'

THEN - HE - GOES - 2 - THE

2ND - TRASH - CAN - AND HE

SEES - A - MALE - BOTH HAVE

SAME - HAIR - COLOR

HE - IS - DRINKING

ARIZONA - TEA - $0.99 - GOT

IT - AT - PUBLIX - 6 ST - AND

2ND AVE - AT - LEAST ...

OPENED - 7A

CHEAPEST - COLD

HAS - HIGH - FRUCTOSE CORN

SYRUP - ARTIFICIAL SWEETENER

HIGH - CALORIES - WHY - YES SO

DELICIOUS - BUT - HFCS - ITS

DANGER - ENDS - MEMORY &

HINDERS - LEARNING

TODAY - IS?

2 + 2 = 4

THEY - WERE - TALKING - LIKE

THEY - WERE - BUDDIES

EVEN - ANIMATED - HE - YES

SHOWED - A - KICK

PREVIEW - OF - 2026 - WORLD

FIFA - MARRIED MEN - MARRIED

2 - MEN AND - I SAID - OUT LOUD

SOON - THEY - WILL - B - KISSING

EACH - OTHER

2026 - WORLD - FIFA - RUGBY - BY

MEN - IN - MIAMI

TRAFFIC - DANGEROUS - 4 - KIDS

DANGEROUS TIME - 4 - HOMELESS

MANY - MURDERS - ROBBERIES - 2

01 JANUARY 2025

AMBUSH - BY - MAIN - LIBRARY

HIRED - ARMED - ALLIED - ALLIANCE

SECURITY - SAME - COLOR CLOTHES

AS - MIAMI - POLICE - ALSO - BLUE

AND - BLACK - UGLY - BROWN - AND

RED - BUT - BOTH - ARMED

WAKING - UP - EVERY - HOMELESS

NEAR - WALL - OF - MAIN LIBRARY

SAYING - ALMOST - 7A

GET - UP ...

ANYTHING - 2 - DO - WITH - TIME

ILLEGAL - LAWS

CAR - LAWS - ILLEGAL

WHY ?

NO - TIME - 'RELOJ' - IN - 1777

18TH - CENTURY - LAWS - ALREADY

MADE - FOR - USA

NO - CARS - BUT - WAGONS DURING

THAT - TIME - HORSES - WERE - NOT

STOPPED - TICKET - GIVEN - 4 THEY

WERE - RUNNING - 2 - FAST ...

BRITISH - THEN

ENGLISH - NOW

ORPHANS - WHO - THEY - HIRED

AS - SOLDIERS - MANY - MANY 2

EVEN - TODAY

ENGLISHMEN - AND - WOMEN

ARE - PASSIONATE - ABOUT - 2

THINGS

'DOGS - AND - HORSES'

THEY - DIDN'T - EAT - BOTH

DURING - FINAL - DAYS - OF

WORLD WAR 2

STARVATION - IN - ENGLAND

STARVING - IN - EUROPE TOO

ENGLAND

CHURCH - OF - ENGLAND

TODAY OVER - 25 MILLION

MEMBERS

THE - ENGLISH - WOULD RATHER

DIE - THAN - EAT - DOGS & THEIR

HORSES - NOT - ONCE - DID THEY

EUROPE - OUTSIDE - ENGLAND

DURING - WW2 - THEY - ATE YES

CATS - LOTS - OF - THEM

FINALLY - SHOT - THEIR - HORSES

BECAUSE - FUEL - CHEAP

THEY - USE - MOTOR BIKE

WITH - CHAIRS - ON - SIDE

DROVE - VEHICLES - FUEL

SO - THEY - SHOT - THEIR - HORSES

AFTER - LINING - THEM - UP - AS YES

THEY - FEASTED - ON - HORSES

END - OF - WW 2

THEY'RE - THE - OTHER EUROPE

TODAY - VIETNAM - MANY - YES

ASIAN - COUNTRIES - & EUROPE

EAT - CATS - AND - DOGS

DEAR - KOREAN - GIRLS,

GOOD

THEY - NEVER - WATCH - 'NARNIA'

FILMS - LIKE - 'PRINCE - CASPIAN'

BECAUSE - BABY BOY - WAS BORN

IMMEDIATELY - 2 - KILL - PRINCE C

THE - DUMB - BIRD - HIS - PET

WAS - SCREAMING

'PRINCE - CASPIAN - WAS - IN THE

CLOSET - ON - THE - LEFT'

THEY - TOLD - THE - BIRD - 2 YES

SHUT - UP

CATS - AND - DOGS

HORSES THE MOST

PSYCHIC - CREATURES

THEY - KNOW - SOMETHING

WILL - HAPPEN ...

YOU - HAVE - 30 MIN - WITH

CATS - AND - DOGS

HORSES - YOU'VE - 45 MIN

LONGER - TIME

WE'RE - TRAINING - THEM

WITH - LEGAL PERMISSION

BEIJING - CHINA

WORLD's - FIRST - THOROUGHBRED

MALES - ONLY - HORSES

2 - LANES

BLIND - CROSSING - VISUALLY - YES

IMPAIRED - PHYSICALLY - DISABLED

JUST - GOT - IN - ACCIDENT

TEMPORARILY - DISABLED

NEXT - LANE

KIDS - 12 AND YOUNGER

SMALLER - HORSES TOO

KIDS - AND - BLIND

KIDS - AND - DISABLED

HELPING - EACH OTHER

OUR - HORSES - WILL HAVE

RIGHT - 2 - B - ANYWHERE

THOUGH - CREATED - FOR

TRAINED - 2 - RESCUE

LIKE - THE - ROYAL - HORSES

OF - THE - PAST

THEY - WILL - B - DRESSED A

CERTAIN - WAY ...

BEIJING - SHANGHAI - CHINA

TAI-PEI - TAIWAN

SINGAPORE - ISLAND

TAX - FREE - HONG KONG ISLAND

MAKATI - PHILIPPINE - REPUBLIC

MINDORO - ISLAND - PHIL REPUBLIC

TOKYO - OSAKA - JAPAN

SEOUL - JEJU ISLAND - KOREA

WORLD's - FIRST - 2 HORSES - LANES

EUROPE

PARIS - FRANCE

LONDON - OXFORD - BATH - ENGLAND

SYDNEY - AUSTRALIA

BUCHAREST - ROMANIA

BERLIN - MUNICH - GERMANY

GENEVA - ZURICH - SWITZERLAND

THESE - HORSES - WILL - HAVE

RIGHT - 2 - EVERYWHERE - THOUGH

LEGAL - PERMISSION

HORSES - KICK

BEIJING - CHINA

TRAINED - IN - MANDARIN

FEMALE - SLIME - WILL - SAY

'LOOK - AT - THE - CRAZY - HORSES

THEY'RE - OFF - THEIR - LANES'

LAUGHS

'THEY'RE - GUARDING - THE - BLIND

WEIRDO' - JUST - B A - PROSTITUTE

WE - WON'T - TELL

'BE - IN - PLAYBOY - MAGAZINE'

'WE - WON'T - LAUGH'

'2 HORSES - PROTECTING - BLIND'

'WHO's - EVER - HEARD?'

LAUGHS - OUT - LOUD

THOROUGHBRED - MALE - HORSES

WORLD - KNOWN - FOR

ONLY - 1 RIDER

NO - ONE - CAN - RIDE - THEM

2 HORSES - ASSIGNED - PER - KID

2 HORSES - ASSIGNED - PER ADULT

TEEN - SENIOR

SO - WHILE - ONE - HORSE

ASSISTING - THE - BLIND 2

THE - OTHER - HORSE - GOES

2 - CHINESE - FEMALE SLIME

THEY'RE - WEATHER - DRESSED

THEY - WILL - LOOK - SO - GOOD

THESE MALE - THOROUGHBREDS

DRESSED - FOR - ROYALTY

AS - HE - LISTENS - HE STATIONS

2 - KICK - THAT - FEMALE

HE - WILL - HAVE - RIGHT - TO

AS - HE - GOES - FORWARD - 4

BLIND GIRL - WAS - ATTACKED

AND - GATHERING HER THINGS

AS - HE - COMES - BACK

SHE - NODS - AS - BLIND

THEN - DO - YOU - KNOW

KOREAN - GIRLS,

THEY - GO - DOWN - SO YES

A - PREGNANT - FEMALE OR

TEEN - CAN - SIT - EASILY

YES - THEY - CAN - GO LOW

AS - BLIND - FEMALE - SITS

ON - WENT - DOWN - HORSE

THE - OTHER - HORSE

SHIELDS - HER - GIVES HER

SHADE

THESE - HORSES - WILL HAVE

OUR - SPRAYS

2 - MAKE - THEM - BULLET

PROOF - BOMB - PROOF AND

WHEN - IT - RAINS

WATERPROOF - REPELS

WATER - YES - THEY - BATH

BUT - THERE's - DIFFERENCE

WITH - RAN - AND - GIVING

THEM - BATH - WITH - HOSE

FIRE PROOF

THEY - WON'T - B - BBQ HORSE

KABOBS - THEY - ALSO - WILL

HAVE - 5,000 YEARS

BODY - WON'T - DETERIORATE

RETURN - 2 - SENDER

SO - 2 - FURTHER - PROTECT

CHILDREN - 12 AND YOUNGER

BLIND - ESPECIALLY

THEY - ATTACK - ME

AS - AMERICANS - PHILIPPINES

AS - NO - MORE - THAT - PINOY

FOOD - PLACE - IN - MIAMI - FL

AS - PARTIALLY - BLIND

'PLEASE - CLEAN THE - TOILET'

SSI - OVER - $900

THEY - INSISTED - ON - OVER

$1,000 - MONTHLY

UNFURNISHED - ROOM

SMALL - AND - DIRTY 2

BUT - IN - COLLEGE - WE RENTED

WHOLE - SOFA - 2 - SLEEP - IN YES

$100 - MONTHLY - AT - USC ...

I - EVEN - GAVE - THEM - IDEAS ...

WHAT - THEY - MEANT

AS - PINAYS

BECAUSE - I'M - A - STRANGER

'ALL - THE - WAY' - WITH - THEIR

MALE - GUESTS - MALE FRIENDS

THEN - CAN - PAY - $1,000 - EACH

MONTH' - THEY - LIVE - FAR AWAY'

BUS - TRAINS - DEPENDENT

$2.25 - EACH - RIDE

WHAT's - THE - 1 DAY - PASS

SO - THAT - WAS - DONE - LONG

AGO ...

WE - OFFER - FREE - SURGERY 2

THE - BLIND - BUT - EVEN - YES

SUCCESSFUL - STILL - OURS - 2

PROTECT ...

ONE - HIT - OF - HEAD - ON THE

CEMENT - SIDEWALK

OR - ASPHALT

1 YEAR - OR - MORE

TRAUMATIC - BLINDNESS

EVEN - DARKER - BLIND 2

WHERE - FINALLY - CHINESE

MOTHER - WANTS - 2 - TALK

2 - HER - BLIND - JOBLESS

DAUGHTER - OF - HER - YES

CHINESE - WOES

HER - FATHER - HAS - HIS

MISTRESSES ...

SHE - RAN - 2 - THE - DOOR

SHE - WOULD - RATHER BE

OUTSIDE ...

CHINA - HAS - SNOW ALSO

GETTING - LEGAL - PERMIT

HORSES - TRAINED - 2 KICK

CAN - GO - ANYWHERE

MALLS - PUBLIC - TRANSPORT

2 - RESCUE - THEIR - KIDS AND

THEIR - BLIND - OTHER

DISABLED - 4 - THEY - R

ORGASM - TURN ON - FOR YES

OTHERS - HOW - WILL - BLIND

KNOW - HER - RAPISTS

AS - SHE's - KNOCKED - UP CN

EXACTLY

GBC - FILMS - PRESENTS

MUSICAL - ROMANCE - COMEDY

ACTION - ADVENTURE - DRAMA

TITLE - 'BLIND - WORKS'

STARRING - SE-KYUNG SHIN - 5'5 FT

CO-STARS - TZUYU - TWICE - 5'7 FT

SEOUL - KOREA

BEIJING - CHINA

BOTH - MEDICALLY - CONNECTED

THEY - GOT - PAPERWORK - THAT

THEIR - CORNEA - IS - BEING

BLOCKED BY - WHITE SHEET

HOUSING - SUPERB - LIKE - LOFTS

UNLIMITED - FOOD - DRINK - FREE

DESIGNER - COUTURE - CLOTHES

SHOES - MORE

SPORTS - TRAINING

PERSONAL - TRAINERS - 4 - BLIND

VISUAL - IMPAIREMENT ...

2 MALE THOROUGHBRED HORSES

THEIR - COUSINS

KIDS - 12 AND YOUNGER - HORSE

LANES - ENJOYING - SO - MUCH

ACROSS - THE - WATERS

SEOUL - KR - SE-KYUNG SHIN

BEIJING CN - TZUYU - TWICE

DECIDED - GOING - 2 - JOIN

THEIR - PROGRAM

BOTH - FIRST - BORN - WITH

YOUNGER - BROTHERS - 2 EACH

LOUD - AND - ANNOYING

GOT - DEPARTMENT - STORE

JOBS - 'ORDERS - ORDERS - AND

ORDERS' - ALWAYS - OVERTIME

OVERWORKED

BAD - GRADES - IN - SCHOOL

NOT - ACCEPTED - ANY COLLEGE

BOTH FAILED - COOKING SCHOOL

LIKE - 'RANMA' - ADULT - ANIMATION

JAPANESE

THEY - BOTH - BLEW - UP - THEIR

KITCHENS

MANY - APT - BUILDINGS

THEY - KNOW - EA OTHER

HAD - 2 - GET - CHEAP - HOUSE EA

BUT - NOT - LE CORDON - BLEU

EDUCATION - INCLUDED

COLLEGE - INCLUDED - FREE

SO - BOTH - EMBARKED - ON

LYING ...

THEY - ALSO - HAVE - LOVE

MATCHES

MALES - FEMALES - WHO DON'T

MIND - MARRYING - THE - BLIND

CO-STARRING

BYEON WOO SEOK - 6'3 FT

HIS - GIRLFRIEND - YOOA

SEOK - MODEL - BRAND - YES

AMBASSADOR

YOOA - SINGER - MODEL - AND

BRAND - AMBASSADOR

CO-STARRING

I - HOPE - YOU - GUYS - ARE NOT

BORED - WITH - ME - AND - EUN CHA

THIS - TIME

WE'RE - MARRIED - WITH - 2 - YES

IDENTICAL - MALE - TWINS

THE - PENTHOUSE - ABOVE BYEON

YOOA - JUST - GOT - AN - APT ALSO

SAME - DELUXE - GRANITE FLOORS

SEOUL - CODOS - APT - HOTEL ALSO

NEW - TOPNOTCH - BUILDING

ROOF - SWIMMING - POOL

BBQ - GRILL - 24/7 - OPEN

CO-STARS - EUN-WOO CHA - 6 FT

WE'RE - ALREADY - MARRIED AND

PARENTS

EUN-WOO - BESTFRIEND - OF BYEON

SAME - PRIVATE - SCHOOL

EUN CHA - MODEL - ACTOR - BRAND

AMBASSADOR

YOOA - WON'T - MIND - THIS - ROLE

BUT - THOUGH - 90% - CHEMISTRY

THERE - IS - A - PROGRAM 2 MARRY

OUR - BLIND - AND - DISABLED

IF - STAR - THEY - GET

900 BILLION WON - X - 500 - PER DAY

TAX - PAID

THE - LONGER - DISABLED - LIVES

THE - MORE - MONEY - THEY - GET

DIES - SOONER - NO - MORE - $$$$

BYEON - WAS - CHECKING - WHAT

THEIR - BLIND - LOOKS - LIKE

SE-KYUNG SHIN - IN - SEOUL KR

TZUYU - TWICE - IN - BEIJING CN

HE - WAS - INTERESTED

BECAUSE - YOOA MAYBE

'2 - NEEDY - OF - HIS - ATTENTION'

'ALL - THE - TIME'

THE - BLIND - LOWER - MAINTENANCE

SO - HERE - COMES - TZUYU - VISITING

LOTTE - DEPT - STORE

LOTTE - MALL

TZUYU - PRETENDING - 2 B - BLIND

GUESS ?

MET - BYEON - IN - THE - MALL OF

SEOUL - KOREA

OF - COURSE - REMEMBERING SHE

IS - BLIND ...

FELL - IN - LOVE - WITH - BYEON AT

FIRST - SIGHT ...

HE - SAID - 'YOU - LOOK - FAMILIAR'

'YOU - HAVE - EMBLEM - OF - THE

BLIND - ARE - YOU?'

TZUYU - 5'7 FT - 'YES - SHE - IS'

'CAN - WE - HAVE - LUNCH - RIGHT

NOW? - I'M - PAYING'

SHE - SAID - 'YES'

SE-KYUNG SHIN - GIVING - HER

ANOTHER - CHINESE - ACTOR 2

HE - WAS - VISITING - LOTTE - 2

RECOGNIZED - THE - PIN - SHE

IS - WEARING - TALKED - 2 HER

THUS - 2 - GIRLS

MISERABLE WITH

THEIR - LIFE - AT - BEIJING

AND - SEOUL - KOREAN KR

BUT - THEY - HAVE - PROGRAMS

EXTENDED - 2 - STARS 2 MARRY

THEIR - BLIND ...

QUESTION - IS - WILL THEY

REVEAL - THEY'RE - LYING?

INSTINCT - SAYS

'NO - KEEP - LYING'

BUT - BYEON - WAS - IN - A

BAD - CAR - ACCIDENT AND

GUESS - WHAT?

TZUYU - WAS - THERE - AS

SHE - WITH - MARTIAL - ARTS

SKILL - LIKE - A - NICE - KICK

WENT - INSIDE - HIS - PORSCHE

OPEN - ON - TOP

BYEON - 'ARE - YOU - STUCK'

HE - SAID - 'YES' - AND IN PAIN

TZUYU - 'DON'T - WORRY - MY

2 YOUNGER - BROS - ARE INTO

CARS' - 'I'LL - FIND - A - WAY'

'DON'T - WORRY - ABOUT MY

EYES - RIGHT - NOW - LET's

GET - YOU - OUT'

MY - HORSES - WILL - HELP 2

AS - SHE BROUGHT - HER

TOOLS - AND - GOT - HIM

OUT - RECOGNIZED - A YES

MALE - OLD - PINOY

SPEAKS - A - LITTLE

TAGALOG

'DOCTOR - HO - KAYO'

'HELP - HO'

'TULONG - PO'

CAR - ACCIDENT

CORRECT - HE - IS - A

DOCTOR

'I - HAVE - FREE - MEDICAL'

'WILL - INCLUDE - FRIENDS'

'HERE's - MY - CARD'

'SALAMAT - HO'

CALL - THIS - NUMBER

INSTEAD - FASTER AND

BETTER - AND - FREE'

HE - OBEYED

SO - PINOY - OLD - DOCTOR

FOUND - HIMSELF - WHERE

THE - RICH - GO - IN - SEOUL

HOSPITALS - WOW - DELUXE

AND - BYEON - WAS - SAVED

COMA - 2 DAYS

BUT - WHEN - HE - WOKED UP

TZUYU - THERE

'I - WON'T - TELL'

'YOU - SAVED - MY - LIFE'

'WE'LL - MARRY - WITH YOU

AS - BLIND' - I NEED THE MONEY

ANYWAY STARTING - BUSINESSES

BUT - I - PROMISE - YOU - I SWEAR

2 - KEEP - YOUR - SECRET - AND I

FELL - IN - LOVE - WITH - YOU

WHEN - I - SAW - YOUR - FACE

ONLINE - HOPING ...

WHEN - I - SAW - YOU - AT - MALL

THAT - MOMENT - I KNEW

'YOU'RE - ALL - I'LL - EVER

WANT - FOREVER'

LET's - REVERSE - THIS

I - PAY - $1 MILLION - 2 - MARRY

A - BLIND - I - WOULD - PAY TOO

IF - YOU'LL - HAVE - ME ...

SAPPHIRE - DIAMONDS - RING

ENGAGEMENT ...

TZUYU - CRYING - 'YES' - 'YES'

THAT's - THE - STORY - OF - TZUYU - 5'7 FT

ABOUT - SE-KYUNG SHIN - 5'5 FT ...

YOU - REMEMBER - HER - AS - PSYCHIATRIST

WEIRDO - WAS - STRANGLING - HER - THEN

PUSHED - HER ...

WELL - WITH - FIREARM ...

PRETTY - CHINESE - GIRL ...

'MARRY - ME' - DEMANDING - WELL ...

HE's - A - MARTIAL - ARTS - EXPERT

BELOW - A - NICE - COCKTAIL - PARTY

AS - EXPERT - MARTIAL - ARTS - AND

CHINESE - HE - CAN - HANDLE THAT

DROP ...

WELL - SE-KYUNG - THOUGHT - THE

FIREARM - WAS - FOR - HIM - 2 - YES

'LEAP - FROM - BUILDING - TOP'

'OR - SHE'LL - SHOOT'

SO - HE - JUMPED ...

CHINESE - GIRLS - SCREAMED - 'NO'

SO - DID - SE-KYUNG SHIN

SCREAMING - 'NO' - SHE - RAN - AND

JUMPED - OFF - THAT - BUILDING TOP

THINKING - JUMPING - OFF - BUILDING

LOOKS - LIKE - 50 FLOORS ...

9.8 FT - PER - SECOND - SQUARE ...

REACHED - HIM - AT - ONCE

AS - THEY - HELD - EACH OTHER

'YOU'RE - NOT - BLIND?'

'I'M - GUESSING?'

SE-KYUNG - 'I'VE - BEEN - PRETENDING'

HIM - 'YOUR - SECRET - IS - SAFE WITH

ME'

'LET - ME - EXTEND - FURTHER - WE

WILL - LAND - IN - THE - SWIMMING

POOL - INSTEAD'

SE-KYUNG - 'THOUGHT - IT - WAS

MAYBE - 50 FLOORS - BELOW'

AND - SHE - SAID - 'ANY CENTURY'

HE - SAID - 'I - COULD - ONLY - GUESS

WHO - WOULD - DO - THAT'

SE-KYUNG - 'A - SWIMMING - POOL

IS - MORE - MY WISH - COME TRUE'

HE - AS - HE - GIGGLED - AND HELD

HER - AS - THEY - DROPPED DOWN'

WHEN - THEY - WENT - UP

CHINESE - ACTOR - 'WILL - YOU

MARRY - ME?

I - NEED - THE - MONEY - TRUE

'BUT - WE - WILL - MARRY - UNDER

THEIR - PROGRAM' - FOREVER - I

WILL - NEVER - TELL'

'SE - KYUNG - (ALL - WET) - WILL

YOU - MARRY - ME?'

REPLY - 'YES - FOREVER - YES'

THEY - SAID - TOGETHER

'I - LOVE - YOU - SO - MUCH'

SONY - KISSING - MACHINE

KISSED - KISSED - KISSED

EVERYONE - SCREAMED - AND

CLAPPED - IN - DELIGHT - AS

HE REACHED - 4 - HIS POCKET

TOOK - DIAMOND - RING - OUT

REPLY - 'SAVING FOR THE

RIGHT - TIME - SE-KYUNG'

GBC - FILMS - PRESENTS

CAN'T - WAIT ...

MUSICAL - ROMANCE COMEDY

ACTION - ADVENTURE - DRAMA

TITLE - 'BLIND - WORKS'

COMING ...

DEAR - KOREAN - GIRLS,

LIKE - BLK - MALE - AFTER - HE

ASKED - ME - THE - TIME - YES

HE - WENT - TO - FRONT - OF

ME - AT - ONCE - 2ND - IN LINE

2 - OPENING - OF - DOORS

MAIN - LIBRARY

9:30A EST

ACTUALLY - 1 MIN - EARLY

HE - IMPLIED

'GOT - TIME - FR - YOU - ALREADY

IF - YOU - THINK - YOU'RE - GOING

IN - FRONT - OF - ME - YEAH RIGHT'

WHY - ARE - BLACKS - HISPANICS

IN - BERLITZ

'HOW - 2 - SPEAK - ENGLISH'

WARNING

OLD - BLK - MALES - LIVING ON

THE - STREET

OLD - HISPANIC - MALES LIVING

ON - THE - STREET

REPLY - 2 - PERVERTS

FORCEFULLY

'LEAVE - ME - ALONE - PLEASE'

OR

'PLEASE - LEAVE - ME - ALONE'

DEAR - KOREAN - GIRLS,

HDG - BANKS

HDG - CLUBS

OUR - IMMEDIATE - RESCUE

COMING ...

FREE - BUFFETS ... 24/7 ...

JESUS - IS LORD - KOREA

AMAZON - PRIME - HUB - LOCKER

[sammy-4230]

Discover the 7Ps of hotel marketing—Product, Price, Place, Promotion, People, Process, and Physical Evidence—and how they can help boost your hotel's success. This strategic guide offers actionable insights to improve guest experience, drive bookings, and stay ahead in the competitive hospitality industry.

7Ps of Hotel Marketing: A Strategic Guide by Hotel Operations Management Companies to Boosting Your Hotel's Success

[digitalaacharya01]

Master 7Ps of Marketing in Hindi at Digital Aacharya

Use our Hindi lessons to learn the 7Ps of marketing. Aspiring marketers can enroll in the Best Digital Marketing Classes in Pune at Digital Aacharya.