#43:07 in the vod for reference

[chaosgenasi]

"travis: (unhinged)" is my new favorite subtitle

[timothyakoonce]

Semantic Mastery SEO Tips from Hump Day

The gurus of local and national SEO pass on fantastic tips to get your site to rank. From GMB rankings to organic site rankings, learn how to get more traffic to your site.

Transcript of Video

00:00 all right rely welcome everybody to hump 00:03 day hangouts episode 180 or her knots 00:05 dancing in the background if you can’t 00:07 see him man everybody is excited today 00:10 is the 16th of May and we’re gonna say 00:12 hello real quick before we jump into 00:14 questions like we do every week so 00:17 Hernan you were dancing so let’s hear 00:19 what you got say hey you know yeah and 00:21 then great I’m actually really excited I 00:23 just want to publicly thank all of the 00:26 all of you guys that actually jumped in 00:28 to the GMB pro pre-launch local gym vPro 00:32 pre-launch I really wanted to you know 00:34 extend a thank you for all of your 00:36 support your continuing support to make 00:37 in cementec mastery happen because we 00:39 had a lot of people jumping in and now a 00:42 lot of good stuff good comments I was 00:45 talking to a couple of buyers this 00:46 morning and then we’re already getting 00:48 great results so yeah I just wanted to 00:50 thank you guys that and tell you that 00:52 I’m really excited to be here so 00:56 outstanding 00:57 a little issue using my mouse today but 01:00 yeah well not only thank you but also 01:02 good on them you know by all means we 01:04 reward the action takers you know with 01:07 the super super low price and they’re 01:09 also getting it first crack at some 01:10 stuff that’s coming up which is pretty 01:11 cool but I want to come on spoil that 01:13 for now Marco how you doing man I’m good 01:16 man I’m also very thankful for everyone 01:20 who listened to us who heard what we had 01:24 to say and they did say okay I’m ready 01:27 we got some awesome stuff coming down 01:29 the pipeline that will make this better 01:31 that’s our thought to just keep making 01:33 it better and better better results more 01:35 more refined and just tons of leads for 01:39 whomever whether it’s beaten whether 01:42 it’s client whatever it is your own 01:44 brick-and-mortar right online presence 01:46 for your brick-and-mortar whatever it is 01:49 that’s that’s our plan 01:58 and before we get into it – Bradley how 02:00 you doing oh happy to be here man you 02:03 know neck deep and content generation 02:05 again as usual I just added several more 02:07 pieces of content to the GMB pro course 02:10 area guys so those of you the 02:12 distressingly purchase code double check 02:13 you’ll see there’s a new module there 02:15 with the process Docs and templates and 02:17 I just started so adding some content 02:19 there today I’ll be adding some more 02:21 content tomorrow and perhaps Friday as 02:23 well and then again starting next week 02:25 so we’re going to be pumping it full of 02:27 content between now and the actual 02:28 public launch date so don’t be dismayed 02:31 remember you guys got in on pre-launch 02:33 so the training that’s there go through 02:35 it and we’re going to continue to add 02:36 training up until well even beyond the 02:38 launch date but this time next week 02:41 you’ll see a lot more than 02:42 there is now so you didn’t pay attention 02:46 after you know the webinar emails like 02:48 that’s okay we get it everyone’s busy if 02:50 you decided this wasn’t for you but we 02:52 will have some more information coming 02:53 out a week from today about how you can 02:56 still get into local GMB Pro and if it’s 02:59 the right step for you right because 03:00 just like every everything may not be 03:03 for you but for most of the people who 03:04 are our subscribers who are dealing with 03:06 this this is kind of a no-brainer but 03:09 don’t leave it there for now 03:11 I just want to say too if you’re new for 03:12 Symantec are new to semantic mastery and 03:15 you’re listening and one we appreciate 03:17 you showing up for hump two hangouts you 03:19 know by all means please come in ask 03:21 your questions we’re happy to answer 03:23 sometimes if it’s a something that we 03:25 see a lot we’ll refer you to our support 03:27 error website where there’s a lot of 03:29 frequently asked questions and that’s 03:31 not a bad thing we just want to save 03:32 time and so we might point you there 03:34 also I want to remind everybody if 03:35 you’re asking like ten questions you 03:38 know we might only answer one of those 03:40 because we want to give everybody the 03:41 chance so I think that’s going to happen 03:43 maybe today there’s a couple people get 03:44 some long questions so we do what we can 03:46 but we also want to make sure that we’re 03:48 able to answer questions from many many 03:50 people and then if you’re looking for a 03:53 deep place to start please check out the 03:55 battle-plan all right we just came out 03:56 with B two of the battle-plan it’s 03:58 kick-ass I’m just gonna leave it at that 04:00 you know if you can skip like two cups 04:02 of coffee you can pick up the 04:04 battle-plan all right so it’s good for 04:05 you to have a blueprint for processes 04:07 for SEO across a wide range 04:10 either angles techniques methods like 04:13 that so I’m gonna shut up now and turn 04:16 it over if you guys have any last minute 04:18 do we have any other announcements that 04:19 we need to cover yeah just the stuff 04:21 that that’s coming out of our 04:22 development we’re also code development 04:25 we’re teaming up with people who are 04:28 really good developers and so we have 04:31 GMB auto posting service that’s coming 04:34 up we’re working out the user interface 04:37 the payment gateway that should be ready 04:38 by next Wednesday we’re also have the 04:42 YouTube views real people watching your 04:44 YouTube videos how cool is that we’ll 04:47 have a user interface by Friday but we 04:50 haven’t written analysis it just needs 04:51 to be tested so beta probably next week 04:55 will be looking for people in our 04:56 mastermind as we always do to come in 04:59 and test it and make sure that 05:00 everything working 05:01 it should same thing rule my business 05:04 auto posting service and so we got 05:06 really cool things coming online i’m 05:09 that’s so so excited about everything 05:11 that’s going on so many things that 05:14 it’ll make anyone’s life easier 05:16 especially mine yep so can we get any 05:23 questions are we ready yeah let’s do it 05:26 all right let’s do it okay cool 05:35 not a whole lot of questions so far so 05:36 guys get to posting we can always wrap 05:38 up early if we need to so Bob 05:42 McCallister’s up first he says have you 05:43 found any bots to use on facebook Bob 05:45 I’m not the Facebook guy so I can’t 05:48 answer that maybe uh her nan could say 05:50 something about it 05:51 have you are you using any bot stuff I 05:54 just not not anything I’ve ever messed 05:56 with it oh ah yeah sorry um 05:59 yes actually we are a for semantic 06:01 mastery we are BOTS are great when it 06:05 comes to when it comes to communicating 06:07 with your audience but here’s my 06:08 personal take on BOTS you know I slice 06:14 it and dice it here you know one way the 06:17 other and we are actively doing some but 06:20 stuff on semantic mastery you know to 06:22 collect 06:23 to gather stuff and whatnot to gather 06:25 people to get to get them interested in 06:28 our stuff like here’s the thing with 06:29 vod’s is that they are based on a third 06:33 party platform which is on this case 06:36 facebook Messenger you know so the 06:39 problem with that is that I see a lot of 06:40 people developing funnels on on Facebook 06:44 Messenger or relying heavily on bots and 06:46 you know we know with all of the cameras 06:48 analytic side of things is that for then 06:51 was for a whole month 06:52 Facebook halted the entire development 06:55 of bots so all of those companies that 06:58 they were heavily relying on boss when 07:01 it comes to you know getting clicks 07:02 getting traffic it cetera cetera they 07:04 were having a really rough time so i i i 07:08 really use bots in terms of they have a 07:11 really high click-through rate they have 07:13 a really high open rate again people are 07:15 on facebook they have messenger 07:16 installed on their mobile phones so you 07:18 will get that but you need to use that 07:21 as an all-encompassing strategy inside 07:24 of the rest of your funnel so i would 07:26 say number one build your list number 07:28 two peel your pixels number three build 07:31 your but less if that make sense so 07:34 that’s that’s my intake on it i know 07:36 that people are going crazy you can do 07:38 some really advanced automation within 07:40 the bots but do not forget that unless 07:43 they’re on your own list those leads 07:45 that people that can interact with you 07:47 they do not belong to you they belong to 07:48 facebook right everything that’s on a 07:50 third party your youtube channel it’s 07:53 not yours its youtube’s you need to be 07:55 really clear on that as long as you have 07:57 that clear and that’s helping you 07:59 driving more traffic more leads and 08:00 cetera cetera yeah go for it oh go thank 08:03 you 08:04 next question i was reading while you 08:06 were answering that turn on and this one 08:08 says maybe marco can shed some light on 08:10 this i have not even been aware of this 08:13 he says i Mauricio says I have been hit 08:16 like a trained by the for 8 March Google 08:19 update but Google was very vague about 08:21 this particular update have you guys 08:22 deciphered what to do to recover the 08:24 rankings for those of us who have been 08:25 affected by this broad core algorithm 08:27 update Google Dixit ok so maybe that’s 08:30 the name of the update is Dixit I have 08:33 to take a look at that many of us are 08:34 trying to everything to recover our 08:36 perfect but we’re shooting in the dark 08:37 we don’t know if this was really about 08:39 link building or anchor text 08:41 over-optimization about content or about 08:42 relevancy or anything other matter well 08:44 I just did client reports earlier this 08:47 week well started last Friday and I 08:49 hadn’t noticed any drop in anything in 08:52 fact I had a couple of my sites my 08:54 client sites that actually took quite 08:56 quite a significant boost but that could 08:58 also be part in part because I’ve 09:00 started applying your local GMB Pro 09:02 method to a lot to several of my clients 09:04 too and that that very well could be why 09:06 I saw such a banking boost I don’t know 09:08 if it had anything to do with the update 09:11 that you’re referring to or not that 09:13 said because I have not seen any drops 09:16 in any of the clients or sites that I 09:17 manage I was even completely unaware of 09:20 it so that gosh that goes to show you 09:22 guys how plugged I am how plugged in I 09:24 am or not to the traditional SEO crowd 09:28 anymore and that’s just because again 09:31 the stuff that I’m not saying that we’re 09:34 you know update proof you know we’re not 09:38 Google slap proof I’m not saying that at 09:39 all all I’m saying is a lot of the stuff 09:41 that we do isn’t reliant on a lot of the 09:45 things that typically will get SEO is in 09:47 the trouble 09:48 and we’ve been very fortunate in that 09:49 respect that you know a lot of the 09:52 methods that we use and perfect and and 09:54 you know really zero in on or try to 09:56 scale with with particular methods that 09:58 seem to be almost penalty proof now 10:03 again I’m saying that tongue-in-cheek 10:04 because got you know none of us know but 10:07 I haven’t seen anything like that so 10:09 perhaps Marco did have you heard 10:10 anything about this I know you’re in 10:11 your mind tuned with the pulse of the 10:14 SEO crowd than I am I have heard people 10:16 you know they’ve been commenting all 10:19 over and yes we all crowd always 10:22 panicked and they go looking for quick 10:24 fix and a lot of times when there’s an 10:27 algorithm tinkling there’s a major 10:29 change it’s all about the Google dance 10:31 right and it’s all about waiting it out 10:35 patient when this stuff happens if you 10:38 run and you try to apply changes and you 10:41 try to recover too quickly Google is 10:43 going to know immediately that there’s 10:45 an SEO operating behind that and then 10:48 what’s going to happen is it extends the 10:49 period where 10:50 when your website is going to them while 10:53 that website is dancing you can’t do 10:55 anything and that it goes from 21 days 10:57 to 70 days if you do anything between 11:00 when you extend the period from 21 days 11:02 to 17 days what will happen is you could 11:05 be sandbox permanently and there’s no 11:06 way to recover your rank a lot of people 11:08 won’t tell you that for free I’m giving 11:11 it together it’s in my blog post right 11:13 the Google that how long did I write 11:15 that how long ago 2015 December yeah it 11:20 was quite a while ago why am I going 11:22 through the patent for the patent actual 11:24 absolutely and I don’t want people man 11:27 who’s gonna catch you it and apparently 11:29 not minister I’m not I am NOT a guru I 11:33 am NOT a ninja not an expert I’m not a 11:36 young lady I don’t even consider myself 11:37 in this he oh my god knows how to rank 11:39 stuff and and I’m really good at 11:42 predicting where Google is going and so 11:46 because I spent so much time on the 11:48 patent and so my first advice to you is 11:51 relax I mean there’s no way that you can 11:53 recover your rankings right away you 11:55 have to give it you have to give the 11:57 dust time to clear once it clears then 12:00 you can start taking you start to try to 12:03 remedy the situation by applying your 12:06 all of your knowledge and expertise in 12:08 the matter but right now this is 12:11 absolutely if you’ve lost rankings at 12:15 heart just let it go let it go until 12:18 you’ve cleared that the time period or 12:21 Google is watching and trying to catch 12:22 you and whatever it is that you do once 12:26 that’s gone then you can go ahead but 12:28 again I’m like bradlee man I’ve moved 12:30 away from for most of the stuff that can 12:32 hit me unless I’m just testing and the 12:35 stuff that I’m testing right now it’s 12:36 all inside Google my business listing in 12:39 G sites and drive stacks at me you know 12:41 what you know what I do yeah so and 12:44 that’s our protective shield rule it’s 12:47 like our SEO shield our protective 12:50 shield 12:50 what guard says against Google believe 12:53 it or not it says if harbor is reloaded 12:56 Academy and why it works so well because 12:59 everything gets filtered through that 13:01 though I don’t know I haven’t seen it I 13:04 my client would have been calling me all 13:07 of last month if they had seen anything 13:10 and no I haven’t heard anything haven’t 13:12 seen anything I even checked I just 13:14 wanted to check that a website that 13:16 usually often gets affected by 13:20 algorithmic changes and I don’t see it 13:23 so I’m sorry I’m not I mean that’s 13:26 that’s what I’m saying I didn’t see this 13:27 either and um it’s like I said there’s a 13:30 few of my clients actually recently took 13:32 a significant bump in rankings across 13:35 many different keywords to now but it 13:38 just so happens it’s probably not 13:41 coincidental either that those are the 13:43 same clients that I’ve started applying 13:45 the local GMB pro method to so it’s very 13:47 likely that that had an effect on it as 13:49 opposed to this actual update that 13:51 you’re talking about so yeah I just scan 13:53 through one of those articles you know I 13:56 agree with mark 100% that the first 13:58 thing you need to do if you were 13:59 affected by it is to be patient because 14:03 if you get in and start screwing around 14:04 with stuff remember guys a lot of the 14:05 times when Google makes a significant 14:08 update to the algorithm there is uh like 14:11 a period where it’s more intense 14:13 initially right and then they end up 14:16 figuring out all the different things 14:18 that got upset and the anomalies that 14:21 occurred that were unintended 14:22 consequences from their algorithm update 14:24 and then they start to roll things back 14:26 and fine-tune that update to you know 14:30 relieve some of the unintended 14:32 consequences right to kind of alleviate 14:34 some of the problems for site owners and 14:36 things cuz remember they get a ton 14:37 of complaints come rolling into from 14:39 people that were supposedly playing by 14:41 the book but still got affected by an 14:43 algorithm update and so again I you know 14:46 over the course of my career I’ve seen 14:48 this countless times now where a 14:50 significant update occurs and a bunch of 14:53 stuff happened you know people a bunch of 14:55 people’s sites tanked and over the 14:58 course of a few weeks to three weeks 15:00 four weeks sometimes you’ll start to see 15:03 a lot of the algorithm like the the 15:06 collateral damage starts to resurface 15:08 right it starts to come back up and 15:10 start to rise back up in the SERPs this 15:11 this you know results because Google 15:14 starts to fine-tune that algorithm 15:16 update to 15:17 you know alleviate or redeem some of 15:20 those lost rankings that really didn’t 15:22 deserve it and I’ve seen that again and 15:23 again and again so I agree with Marco be 15:25 careful 15:26 be patient try to decipher trying to 15:28 figure out over over the course of the 15:30 next few days a couple weeks and 15:32 apparently it sounds like it’s happened 15:33 for you know it’s been a period of time 15:35 already and you know if you’re if you’re 15:38 somebody that’s following a lot of 15:39 traditional SEO practices then there are 15:42 others that will 15:43 figure a lot of that stuff out one of 15:45 the best blogs I found for this kind of 15:48 stuff guys is the cognitive SEO blog if 15:50 you guys aren’t familiar with that I 15:52 highly recommend you go check it out I 15:54 always say his name wrong see the Rabb’s 15:56 an or as van at cognitive SEO and let’s 16:00 just go take a look at his blog real 16:02 quick and for anyone else wondering just 16:05 I just do a search in Google for the 16:07 Google dance explaining and look for the 16:09 semantic mastery blog and you should be 16:11 able to pull it up we should be near the 16:15 near the top for the Google dance 16:17 explain yeah it’s still there I would 16:22 take a look at this blog guys I’m not 16:24 saying he I don’t know if he 16:25 specifically posted about or if they 16:28 posted about that update I would check 16:31 into this blog it’s a great blog also 16:33 they’ve got some really good tools I 16:35 know a lot of people use link research 16:37 tools but I liked I always like 16:39 cognitive SEO better as far as if you’re 16:41 trying to do penalty recovery work I 16:43 don’t do that kind of work anymore it’s 16:45 – it’s too much of a pain in the ass so 16:48 and again I don’t really worry about 16:49 that stuff so much anymore I mean 16:51 occasionally I still do catch a slap of 16:53 some sort but it’s it’s very very rare 16:55 anymore 16:55 so anyways so I couldn’t give you more 16:59 information on that Mauricio it’s not 17:01 something I’ve experienced any negative 17:02 effect from if I had I would have more 17:04 data for you or more information I mean 17:06 Don he was a winner earlier this week he 17:09 was one of the people that we said we’d 17:11 sent a t-shirt to or something correct 17:13 yeah I think it was a hat or something 17:17 yep what’s up Don he says purchasing 17:21 local GMB Pro was an obvious no-brainer 17:23 while I’m going through the training I 17:25 want to test the method to revive some 17:27 old lead gen contractor properties that 17:28 I just let die 17:31 that’s this is a great opportunity to do 17:33 that because I’ve got a couple of lead 17:35 gen properties that I never fully 17:37 completed either that were verified GMB 17:39 profiles that I’m gonna be applying this 17:41 to because again it does it’s not going 17:43 to require all the traditional SEO stuff 17:45 right for me to be able to start 17:47 generating leads so once my VA that I 17:49 just trained 17:50 she just started full-time this week on 17:52 doing the post I’m gonna I’m gonna start 17:55 adding additional clients to her you 17:57 know or lead-gen properties for her to 17:59 do this for for me as well and I’m gonna 18:01 be including some of those leads in 18:02 properties so you and I’d Don probably 18:04 be in the same boat as trying to revive 18:07 lead gen properties with just the GMB 18:09 pro method it should work it should work 18:11 great so I’m anxious to see what happens 18:13 he says I have a lead gen brand with two 18:15 locations that have been verified at the 18:17 UPS stores back when that was a thing 18:19 yeah right both locations have tons of 18:21 citation built in I check GMB insights 18:23 and they both are showing up and map 18:24 search occasionally considering you guys 18:26 still verify Pio boxes is there any 18:28 foreseeable reason not to use an old 18:30 verified UPS store address I would try 18:32 it dawn you know I wouldn’t spend a 18:34 whole lot of time on it but what I would 18:36 do remember if you’re using a post 18:40 scheduling app which I recommend send 18:43 about right now however as we just 18:45 mentioned or as Marco just mentioned 18:47 we’re gonna have our own posting app 18:48 available very soon maybe even my launch 18:53 time next week is that correct that’s 18:56 right we won’t have the the RSS feature 18:59 going in but we can definitely pull an 19:02 RSS going out okay it’s gonna be awesome 19:07 yeah oh yeah and guys the the stuff that 19:10 we’re developing into that our GMB post 19:13 posting app which will allow scheduling 19:15 and all that kind of stuff we’re 19:17 developing things into it that integrate 19:19 specifically with our other products 19:21 right so for example syndication 19:23 networks and stuff like that so there’s 19:24 a reason why we’re developing and it’s 19:26 not just you know because sin doubles 19:28 good on its own and I know there’s 19:29 probably some other ones out there I’m 19:31 just using sin double right now our 19:32 develop so just to let you know what I 19:36 would do is go ahead and schedule a 19:37 bunch of posts on like often keep your 19:41 frequency of publishing really high for 19:43 a UPS store Vera 19:44 GMB profile because I noticed that 19:47 typically those do get like basically 19:50 ignored by maps because I had a few of 19:53 them in the past too but when they kind 19:55 of caught on to that stuff which I don’t 19:56 I can’t imagine YPO boxes still work so 19:58 well because they do I don’t know why 20:00 but ups stores typically for me all of 20:02 those tanked but if you have one and you 20:04 want to test to see if you can revive it 20:06 I would just schedule a whole bunch of 20:07 posts and now since you bought the the 20:10 the course I just uploaded training 20:12 today process Docs for how you can 20:15 scrape a whole bunch of images really 20:17 quickly risa auto crop and resize them 20:20 so that they will will be accepted by 20:22 GMB posts they’ll be the right 20:24 dimensions the right sizes you can 20:26 rename them key words you strip the EXIF 20:28 data when you scrape the image and then 20:30 you add exif data using GS setter which 20:32 is a free software so all that training 20:35 has been added to the course today you 20:37 can go in and check it out and I you 20:38 know that’s something that you can do to 20:40 scrape a bunch of bulk images and 20:42 schedule a whole lot of posts and see 20:43 what you can do to revive that by the 20:47 way let me know how that goes I’m 20:49 curious just uh you know I’m gonna be 20:50 doing it too but I’ve got so much other 20:52 work on my I don’t know what I’m going 20:54 to get to it so let me know how it goes 20:56 done you know what Brandi I Google kind 21:01 of recycled and they let you get away 21:03 with stuff that you used to look for 21:05 awhile they won’t and then for awhile 21:07 they will I went in I went in ahead and 21:09 verified on us a UPS box uh-huh 21:15 I got one I use store box and I’m using 21:19 it and I don’t care it’s where I eat 21:21 that really like you just did that 21:24 recently and it accepted it yeah yeah 21:27 Wow 21:27 and so on follow the training although 21:32 the training as far as how you optimize 21:34 to make it look as legit as possible 21:37 guys I’m gonna go ahead and give this 21:40 with that that’s one of the keys you 21:42 have to be transparently cool if you try 21:44 to off you skate and and try to get away 21:46 with a whole bunch of garbage in in that 21:50 it’s the Google ecosystem then it’s 21:53 likely that will not pay attention to 21:55 don’t know it’s garbage but if you 21:58 if you really transparent and if you’re 22:01 really careful with that entity and 22:03 showing Google that this is a real it’s 22:05 about a real thing on the web it’s from 22:10 there it’s like okay not at all I have 22:12 to do is follow the plan we always set a 22:15 plan for right a way on how you build up 22:18 on on how you you set up your 22:19 accommodation and so that��s all I can 22:21 give for free but you know catch us in 22:24 in a future webinar and we’ll be adding 22:27 a whole bunch more training as I said 22:30 I’m doing I’m going to do update 22:31 webinars because it’s going to need it 22:34 so there’s a lot of things coming and 22:36 I’m looking forward to seeing how this 22:38 works because that’s that’s kind of you 22:41 know national the idea that I’m looking 22:43 forward to him letting us know about 22:45 local yeah and so last part of that dawn 22:48 is Marco mentioned you know one of the 22:51 things you can do besides just what I 22:53 mentioned with the dub you know posting 22:56 real with a high frequency of publishing 22:58 to that listing to try to revive it is 23:01 to show Google that it’s a you know a 23:03 real business besides that it’s verified 23:05 G&B; there’s some other things you can do 23:07 very simply like for example by the G 23:11 suite account for that for that brand so 23:13 that’s five dollars a month basically if 23:15 you can have jefes anything that you can 23:17 do to add a billing to Google where 23:19 you’re paying Google even a small amount 23:20 you could do G suite account five 23:23 dollars a month or you could set up a an 23:25 AdWords account for that for that 23:26 company that business right under which 23:29 should be obviously owned by a separate 23:31 Google profile or persona right and so 23:33 you can set up an AdWords account and 23:35 run some YouTube ads with a dollar a day 23:37 budget or something like that or 50 23:39 cents a day budget or something like 23:40 that to run some YouTube ads with links 23:42 that point back to you know your Google 23:44 Maps listing or GMB post URL for example 23:48 and anything that you can do to add some 23:50 you know verification and a billing 23:53 billing you could buy Google Drive like 23:55 upgraded storage right for Google Drive 23:57 for that account and that’s only I don’t 23:59 know a few bucks per month or something 24:01 like that anything you can do like that 24:02 would help right sending traffic to the 24:05 post that’s different that’s something 24:06 else that could also help so there’s a 24:08 lot of things that you can do there but 24:09 just just you know again all we’re going 24:11 to be 24:12 a lot more of this stuff in the training 24:13 so just keep in mind that we’ll be 24:16 talking about more of that as the I add 24:18 more and more training to the course ok 24:22 Dan’s up he says I wanted to know what 24:23 link patch package from SERP space you 24:26 would recommend to powerup a syndication 24:28 network tier one ring for a money site 24:29 as well as what package to power up a 24:31 recent Ras DAC and site recently 24:33 purchased they are both for local dry 24:34 cleaner well typically Dan what I do 24:37 I’ll be honest is I always just start 24:39 off with the smallest package you know 24:42 but I end up getting the tier 2 links in 24:43 the GS a blast and all that behind it 24:46 but usually for the especially with an 24:48 with a newer network or drive stack 24:50 either one drive stacks a little bit 24:53 different you can go more aggressive 24:54 Marco can attest to that 24:55 but with this indication networks I tend 24:57 to go with just the first like the 24:59 lowest level of link building packages I 25:02 don’t I don’t buy them directly from 25:04 surf space because I have a direct 25:05 connection to our link builder you know 25:07 and so I just submit my orders to him 25:09 and he has a custom package for me that 25:12 I submit every time I have a new you 25:14 know syndication networker client or 25:16 whatever a lot I do it for press 25:18 releases and everything now and so I 25:20 just send him something say hey look I 25:21 need this link building package and 25:23 basically what it is is like the lowest 25:24 level tier 1 link building package but 25:27 it’s got a whole bunch of tier 2 and 25:28 tier 3 links slams behind it and so I 25:31 know hernan’s method works has worked 25:34 really well for us for the last couple 25:36 of years for trying to treat your tier 1 25:38 properties you know nicely with link 25:42 building you don’t want to throw kitchen 25:43 sink spam at him and so you know hernán 25:46 had a formula it was working really well 25:48 and I don’t know if it was turn-ons for 25:49 you or formula or daddy or link building 25:51 managers formula and he just knew it or 25:53 not if you’re still on you can clarify 25:54 but we said something like yeah like 75 25:58 to 125 tier 1 links like high quality 26:01 contextual links per wetsuit auto 26:03 property or something is that right yeah 26:05 it’s something like that it was like 26:06 yeah it was like between yeah 75 to 100 26:09 to 120 you know you want to keep it like 26:11 nice and easy and really high filter web 26:15 2.0 properties that was that that was 26:17 the whole thing and then you can you 26:19 know you could do something like a 26:21 couple thousand 26:24 on the second tier and then I’m not a 26:25 couple thousand and the thirty-year so 26:27 that’s what we that’s where we gave 26:29 daddy actually to develop and Kiki came 26:31 up with something really good yeah those 26:33 were the instructions 26:34 didya has hundreds of thousands of web 26:39 2.0 that are aged and categorized and so 26:44 you get a lot of relevant you get a 26:46 relevance push also when you do it that 26:48 week because he does the tiered link 26:51 building but everything that he does is 26:53 going to provide relevance along with 26:55 that link juice and everything else 26:57 that’s added dan if you give you contact 27:00 subspace in contact the video I think is 27:04 always on live chat and so if you go 27:07 there he’ll take care of or whatever it 27:09 is that you need and just let them know 27:11 this is this is the t-one properties and 27:14 these are the dry stack properties and 27:18 daddy will know exactly yeah you can and 27:22 that’s that I just I logged in to surf 27:23 space guys to show you because this is 27:25 this is pretty much the package that I 27:27 use what I’m showing you on the page 27:28 right now I’ll zoom in a little bit but 27:31 and I you know it’s it’s it’s gonna cost 27:34 you you know 200 bucks but it again this 27:37 is this is pretty much the only one that 27:39 I use guys for for my stuff and in and I 27:42 only do it once you know when I need it 27:44 really so I do it one time upfront 27:46 whenever I get like a syndication 27:47 network for a new client or a new site 27:49 that I put throw up 27:50 you know I launch or whatever but this 27:53 is the one that I do I just use the 27:55 lowest amount of contextual web twos as 27:57 tier one then I do the lowest amount of 27:59 contextual web twos as the tier two and 28:01 then I do the fifty thousand which is 28:04 the lowest amount of tier 3 which is GSA 28:07 spam and so it like I said it it’s it’s 28:09 I know it’s two hundred twenty dollars 28:11 but it’s it’s all that I do and then I 28:14 usually only have to do that once maybe 28:16 twice per year you know occasionally 28:18 maybe once every quarter for stuff 28:20 that’s a little bit more competitive or 28:22 if I notice something starts to slip a 28:24 little bit in rankings but typically 28:26 remember guys it’s just to really boost 28:28 that tier one network up so that 28:30 whenever you’re as long as your content 28:32 marketing blogging right your blogging 28:33 and you’re using that syndication 28:35 network consistently every time you pose 28:38 and it gets pushed out to those tier 1 28:41 properties they’re gonna basically 28:44 benefit from all that link juice that’s 28:46 running in from these thousands of links 28:48 that are pointed at you know funneling 28:50 down to those so remember it’s about 28:53 with page a nation for example like on 28:56 your three blog sites you’ve got blogger 28:58 tumblr WordPress and you may have more 28:59 but those are the three primary blogging 29:01 sites within the tier 1 Network those 29:03 have a blog role on the home page and 29:05 depending on your settings typically 29:07 they’ll page n8 post will page and they 29:08 rights to push off page 1 and go to a 29:10 like an archive page with 10 posts or so 29:14 again you can usually change that in 29:16 settings but let’s say that you know 29:18 you’ve got all this link juice running 29:19 home to your home page the profile the 29:21 the home page URL of that blog then 29:24 whenever you post your your your main 29:26 money site and it’s indicates out you’re 29:29 gonna have all that link juice that’s 29:30 funneling at that home page coming 29:32 through that internal link from that 29:33 post pointing back to your site now 29:35 eventually when it pushes off page 1 29:37 yeah you lose that but you should have 29:38 10 other posts right that are pushing to 29:40 other parts of your site and so what I 29:43 like I like I said that’s why it’s not 29:44 something guys that I do a whole lot of 29:46 like the link building to my network 29:48 properties it’s something that I usually 29:49 do immediately write it well not 29:51 immediately but soon after I start 29:53 syndicating regularly to my network and 29:56 then again I’ll probably boosted maybe 29:58 once per year so it ends up you know I 30:01 end up after the initial link building 30:03 package I usually end up doing it about 30:05 one more time every year unless I have 30:08 something that’s particularly 30:10 competitive and I need some additional 30:12 results but combined with all the other 30:14 stuff that we do like the Ras Drive 30:16 stacks the local PR Pro method now which 30:19 you know using press releases 30:20 essentially and obviously now GMB Pro I 30:23 haven’t really needed to do a lot of 30:25 additional link building past that and 30:27 that first a lot of additional link 30:30 building past that first batch of links 30:32 that I buy once I launched the new site 30:34 the new brand okay so hopefully that 30:36 makes sense okay I built the site over 30:41 four months ago I was wondering why no 30:42 anchors were showing up whatsoever yet 30:43 and you might get a kick out of this but 30:46 I had the reading settings set to 30:47 discourage search engines from crawling 30:49 oh wow can you believe it I had done a 30:51 fair amount 30:51 curated blogpost I was dumbfounded with 30:53 lack of ranking sometimes we need to 30:55 pull our heads out of our behinds yeah 30:57 that happens I’ve had that happen before 30:58 but if you have search console then if 31:03 you if you added search console to the 31:04 site a lot of times you’ll get severe 31:06 indexing issues like notification or 31:08 warning from search console from that 31:11 happening also if you ever go into the 31:13 site like you have SEO plugins a lot of 31:15 the SEO plugins will give you a warning 31:17 like Yoast does I know ultimate SEO does 31:19 they’ll put a warning banner across the 31:21 top of the site on the admin area that 31:23 says you know severe SEO problems 31:26 detected or whatever so but yeah that 31:30 sucks Tim no go ahead sorry about that 31:33 but it should also be part of his 31:35 process locks that he turns over to v8 31:37 so that the VA is always behind him 31:39 protecting quality no yeah yeah it has 31:42 to be there sometimes you just forget 31:44 yeah I mean we are all human they all 31:46 make mistakes so Josh was up he says hi 31:49 there next is getting the ROI so Google 31:51 Drive plus Google side Plus Twitter SEO 31:54 profile in my battle plan 31:55 awesome I’m currently learning the 31:57 system setting up my syndication network 31:59 for my blog and YouTube channel okay 32:00 when uploading to the data to search 32:03 space I have questions do you set up one 32:05 for your three pack of keywords or just 32:07 one keyword I’m not sure what that means 32:11 you set up one for your three pack of 32:14 keywords or just one keyword I’m not 32:16 sure what you mean Joshua if you have a 32:18 specific question that like you know 32:20 what would be helpful is to contact 32:22 support at subspace comm and you know 32:26 provide this along with maybe a 32:28 screenshot showing like which section of 32:32 the order form that your question you 32:33 have the question about because like I 32:35 honestly don’t know what you’re talking 32:36 about right here and it forgive me it’s 32:39 probably because I don’t actually order 32:41 through search space again I have direct 32:42 connection to our builder team so I just 32:44 place orders via CSV or a spreadsheet so 32:47 that made you guys know what he’s 32:49 talking about here anybody it could be 32:52 that we’re asking no but it says it 32:54 explicitly I believe that you need 50 or 32:57 more keywords isn’t the category that 33:00 he’s not seen then there’s so many 33:01 things that I’m not really sure 33:05 I have to go through the actual order 33:06 process with files and stuff so on the 33:09 file you can upload what images and 33:11 articles work best any examples one of 33:12 these pages look like for uploading 33:16 again I’m assuming you’re talking about 33:19 buying 33:20 well maybe not is he talking about our 33:22 YS drives tax or syndication networks 33:24 not stuff I can only take guesses as to 33:29 what you’re asking here man so I 33:30 apologize if you can like I said just 33:32 contact support at subspace comm and 33:34 they’ll get you sorted just be a little 33:37 bit more specific as to what it is I 33:38 think you’re talking about this now not 33:39 syndication networks but again I don’t 33:42 know just contact support don’t figure 33:45 it out for you yeah if you need to use a 33:47 tool like screenshots really help like 33:49 it’s something or submitting you know 33:50 letting them know if maybe something is 33:52 messed up take a screenshot or you know 33:53 use something like loom and send in a 33:55 video if you think something’s wrong but 33:57 yeah otherwise just contact them 33:58 directly and they’ll be able to sort you 34:00 out yeah get the intent and if they need 34:03 to talk to me that then they’ll contact 34:05 me for direction and I’ll give them 34:07 direction that’s how we’re be need to 34:11 get with them to see if they can solve 34:12 it rather than trying to solve it here 34:15 because it’s not clear maybe it’s us we 34:17 would does not understand it yeah yeah 34:20 it’s likely that I’m just not 34:22 understanding the question that’s that’s 34:23 the problem 34:24 Josh for your second and excuse me the 34:27 the last two questions in your overall 34:29 question yeah 34:31 the keyboard research is it well hold on 34:34 before I put my foot in my mouth Marco 34:36 is our keyword research package is that 34:40 what he’s referring to here or is this 34:42 just the add-on for keywords for the our 34:44 YS stack where are you I’m Chuck I’m 34:47 kind of the aren’t where you are right 34:49 here where he talks about instead of 34:52 going after national SEO terms I thought 34:53 whatever he says if I purchased the 34:55 keyword research for $97 can they take 34:57 that in an account is that keyword 34:59 research from our keyword recently 35:01 absolutely you know it’s not very 35:03 research girl it is her no no this is 35:06 Dessen and Aria 35:09 but Jason does the keyword research like 35:11 you thought right or suggest Pro Google 35:15 Adwords answer the public 35:19 but you know that powers dispro you’re 35:21 going to get hundreds of keywords and 35:23 variations Google Trends you’re going to 35:26 get whatever is trending at that time 35:28 Google Adwords you’re going to get the 35:30 average for the past twelve months and 35:33 then yeah we Hoover suggests 35:35 Hoover suggests is also going to give us 35:37 so you’re going to get all of that 35:39 relevance packaged in a nice neat way 35:42 now we’re not offering for research girl 35:44 yet yeah okay that’s what I thought 35:46 that’s what I started to say was was 35:49 what it was I’m glad I did because the 35:51 last question is there a silo structure 35:53 package that we can buy when we launch 35:56 that service which would be really 35:57 in-depth keyword research like based 36:00 upon jeffrey smith’s SEO bootcamp 36:03 training like and if you guys haven’t 36:05 been through that training it is by far 36:06 hands down the best like the most 36:08 comprehensive on page but keyword 36:10 research training i’ve ever seen and we 36:13 Marco trained a VA to go through that 36:15 process and it’s an extensive process 36:17 but it comes back with silos keyword 36:20 stacks for silos like all kinds of stuff 36:21 so that’s something that’s coming out 36:23 eventually hopefully sooner than later 36:25 because Marco’s got our trained and 36:26 ready to go we just have it has set up a 36:28 set it up yet so it’s actually a 36:31 variation of Jeffrey Smith’s training 36:33 along with Network Empires last keyword 36:36 tool along with some other so you get 36:40 like what did you get Adam like nine 36:42 tabs worth of keyword research plus the 36:44 one tab where everything’s put together 36:46 nice and neat into silos and supporting 36:48 and all that good stuff yeah definitely 36:51 again with going back and forth with you 36:52 on that and making it even better so 36:54 yeah that’s I think it was yeah the 36:57 supporting tabs and then the tab broken 36:59 down with the silos and then you can go 37:01 into like buyer intent stuff and not you 37:03 can it was there so yeah it’s pretty 37:05 sweet as far as being like here’s the 37:08 niche I’m interested in then drilling 37:10 down and not having to spend you know 37:11 days on that yeah because if you try to 37:15 implement the keyword research methods 37:17 from Jeffrey’s SEO bootcamp like it 37:20 takes hours and hours and hours to go 37:23 through all that and then like discover 37:25 all those keywords and organize it all 37:27 and you know it really does it’s so much 37:29 work but once you’re done you’re done I 37:31 mean you litter 37:32 the blueprint for as far as keywords 37:34 aiming of a site that is you know just 37:38 massive can it can it can work really 37:40 really well like your on page will be so 37:43 strong if you can optimize for the 37:45 keywords that we that she develops 37:47 through that that process so Jennea says 37:50 hey fellas good to you oh yeah I’m heard 37:52 from you in a bit man I’d to have you 37:53 here a quick question about reviews 37:55 Bradley how do you collect reviews for 37:57 your lead gen company’s persona based it 37:59 is hard to find out which leads hire my 38:01 contractor without calling all of them 38:03 can you share the process yeah well what 38:06 I do is I have some of my contractors 38:08 ask for reviews of the and they’ll just 38:11 submit a business card that I have that 38:13 just sends them to the actual Google 38:15 Maps listening for that lead gen 38:16 property even though it’s not you know 38:19 depend remember guys I brand most of my 38:21 lead gen properties after the company 38:23 that’s servicing those leads now right 38:25 so I might set it up with a generic 38:26 brand to begin with but that but then as 38:29 soon as I have a service provider in 38:31 place which usually now I have a service 38:33 provider before the site’s even built 38:35 because again it’s you know I’ve it’s up 38:38 I don’t have to typically I’m not going 38:41 out and creating sites first and then 38:42 backing into a certain like finding a 38:44 service provider anymore because I’ve 38:45 got people that call and ask you know to 38:48 have lead gen sites built so it’s a 38:50 little bit different if you have 38:51 something that’s all like generic Jennea 38:53 then it you know obviously you’d have to 38:56 explain to your contractors or to 38:58 whoever’s you know what I’m not I can’t 39:00 assume that they’re all contractors but 39:02 your lead gen buyers right that they 39:05 could you could have them submit to 39:07 their customers something you know ask 39:10 their customers to go leave a review on 39:12 the site that they found them from right 39:13 and you could provide them with 39:14 something for that like a QR code or 39:17 business cards with QR codes and a URL 39:19 on it you know there’s several things 39:21 that you can do to help facilitate that 39:24 you know that’s one way to do it 39:26 you can also spam reviews guys I mean 39:28 look I’m going to tell you that you know 39:30 I’m 39:35 you 39:38 that’s for you decide not for me to 39:40 decide I’m saying I’m not opposed to 39:42 doing that be careful with it you know 39:44 certainly be careful with it but you can 39:46 do that too and there’s some products 39:47 out there that will allow you to spam 39:49 reviews kind of an automated fashion but 39:52 remember those are always that always 39:54 you always run the risk of having an 39:56 account terminated if you are spamming 39:58 reviews so just keep that in mind so you 40:01 got to be careful about that okay 40:04 so for me like I said I don’t and in our 40:07 I also because the lead gen properties 40:10 are all in my you know they’re my 40:12 properties when we get webform 40:16 submissions so when somebody submits a 40:18 contact request form from one of the 40:19 landing pages then that those get copied 40:22 to me and so I will typically follow up 40:25 with emails via you know lead like 40:27 contact customer emails that came 40:29 through my lead gen properties and I’ll 40:32 follow up when I find out for my 40:34 contractors if the job was completed if 40:36 they bid on the job and they got it and 40:37 they completed the job then I’ll find 40:39 out whenever I get paid for my 40:41 contractors we usually have a brief 40:42 discussion as to you know what leads 40:44 were successful which ones weren’t that 40:46 kind of stuff and and I’ll find I’ll 40:49 email them if it was through the webform 40:51 the initial contact or because remember 40:53 a lot of this stuff is done via phone 40:55 and we never even get their email 40:56 address but if I do have their email 40:57 address then I will send out an email 40:59 say hey thanks for your interest in 41:02 whatever company name we would really 41:04 appreciate a review and I’ll send out an 41:06 email and probably maybe two or three 41:08 out of ten emails that I’ll send out 41:10 will end up getting a review and I’ll 41:11 set you know send the link directly to 41:13 the Google Maps page or Yelp or Facebook 41:15 from there which by the way just as a 41:17 quick aside guys from now on for new 41:20 businesses I’m not even going to get a 41:24 Yelp page and I know that sucks because 41:25 there’s a lot of traffic and Yelp but I 41:28 am so over Yelp and the the fact that 41:31 they just non-stop harass like any 41:33 client that I put in to Yelp like they 41:36 just non-stop call them over and over 41:38 and over again trying to sell them 41:39 advertising and because I’m listed on so 41:42 many lead gen properties with phones 41:43 like you know my dispatch center because 41:46 I have everything that I control go 41:48 through a call center I use answer 41:50 connect 41:51 komm they’re great I’ve been using them 41:52 for years and um my call center like it 41:55 they literally get hammered all the time 41:58 with the out calls and it just it drives 42:00 me up a wall because I pay for those 42:02 calls all the time and I’m talking about 42:04 guys this is no joke anywhere between 42:06 ten to fifteen calls from Yelp 42:08 representatives per week per week think 42:11 about that three to five calls per day 42:14 like it’s insane it’s absolutely insane 42:17 I can’t stand Yelp and every single time 42:19 I end up talking to them because 42:22 sometimes I’ll see the same Yelp rep 42:24 call like six times in two weeks it’s 42:27 like three times a week you know and 42:28 finally I’ll call them back and tell 42:30 them to stop stop effing spamming my 42:32 dispatch center we’re not interested you 42:35 know what I mean 42:36 and it’s always the same pitch from then 42:38 they always say the same thing well we 42:40 see that you’ve got multiple locations 42:41 and I’m your new Yelp rep they always 42:44 say that I’m your new Yelp rep and I 42:46 just want to go over how your listings 42:48 not getting as much exposure as it could 42:50 it’s the same pitch every time and every 42:52 time I get mad and tell them I’m not 42:54 attacking you personally but I hate your 42:57 company and in their methods you know so 43:00 anyways I’m just that was just a quick 43:01 aside because I wanted to say if you 43:03 guys are doing lead gen stuff highly 43:05 recommend don’t use Yelp even though you 43:07 can get traffic from it you’ll get a 43:09 ton of just spam calls guys from 43:11 them okay avoid it and if you’ve got do 43:15 your clients a favor your noot like any 43:17 new clients that you sign up if they’re 43:18 not on Yelp don’t recommend it you know 43:21 what I mean because they will get 43:23 hammered they will literally get 43:24 hammered with calls Sam what’s up buddy 43:27 says quick question can Google search 43:29 results for non-local search terms vary 43:30 by country I’m traveling right now I 43:33 noticed some changes in my rankings yes 43:35 absolutely 43:36 Sam it can it can vary by country can 43:39 vary by literally you know like 43:43 neighborhoods you know what I mean like 43:45 especially if you’re on mobile like it 43:47 can vary just because you moved your 43:49 you’re 20 miles away like if you got you 43:51 know what I mean so like yeah absolutely 43:52 the the SERPs change based upon IP 43:55 location that that happens often that’s 43:58 why ranked trackers just aren’t working 43:59 nearly as well as they used to guys are 44:01 not nearly as accurate as they used to 44:02 be because searches are so much 44:05 more localized now based upon the 44:07 searchers location you can literally 44:09 walk around the block and get like four 44:12 different yeah results on the search if 44:16 as long as you’re not logged in if 44:17 you’re logged in and everything’s going 44:19 to be the same because Google is giving 44:21 you results according to your 44:24 preferences rather than your location 44:25 but if you sign out going carnita your 44:29 mobile device and you start walking 44:30 around you’ll see different results for 44:32 the same search part yeah yeah that’s 44:37 why I said like local search results are 44:39 becoming so much more localized now 44:40 based upon search relocation and also 44:44 search or preferences that’s kind of 44:46 what we’re talking about with the local 44:47 GMB Pro webinar the other day when I was 44:49 talking about you know how I think this 44:51 is working again this is just my my 44:54 assumption as to how the GMB Pro method 44:56 is working so well the end of like 44:59 regardless of three pack rankings 45:02 whether you’re ranking in a three pack 45:04 or not like again ranked trackers may 45:06 not show that your business is ranking 45:09 in the three pack yet if you’re applying 45:11 the GMB Pro methods you could be getting 45:13 a ton of calls and you can see right and 45:15 insights how much activity your Maps 45:16 listing is getting even though the the 45:18 rank tracker might not show it and so 45:20 how does that happen like how is that 45:22 possible well because from mobile 45:24 devices which is where the bulk majority 45:25 of traffic comes from from apps now from 45:28 from this method that we’re talking 45:29 about people are getting like 45:31 individualized results search results 45:34 and it’s very it’s it’s crazy like again 45:37 I don’t have any any proof of that but 45:39 there’s really no other explanation that 45:41 I can think of and so that’s my story 45:42 I’m sticking to it for now so okay cool 45:46 we’re almost done guys let’s see Jeff 45:49 Carly says GMB Pro member what is your 45:50 favorite way to prove the system to new 45:51 potential clients what I would do Jeff 45:54 is um you know pick a business if you 45:57 have your own for example you could use 45:58 that to start with or pick a existing 46:01 client if you have one already and you 46:03 could apply this method to it even if 46:05 you can’t sell them on it which you 46:06 should be able to tell them you’ll do it 46:08 for free for 90 days right and just say 46:10 look I I want to use you as an example 46:12 and or don’t even say use them as an 46:15 example say I want to show you how well 46:17 this service works and say you’ll do it 46:19 for 46:19 sixty days 45 days whatever just say 46:22 look I’m gonna do this for you set it up 46:23 and get some results for them and use 46:26 their insights from the GMB dashboard 46:28 use their insights to be able to show 46:30 that you know like the kind of results 46:32 that you can achieve so take some before 46:34 screenshots take some during screenshots 46:37 like you know at week to week for week 46:39 six and then by that time you should 46:41 have significant change in results that 46:44 you can show and you can use that as an 46:46 example again start with your own 46:47 business first am i doing it for my own 46:50 marketing agency no I’m not because I 46:53 got a ton of clients already that I’m 46:54 doing it for it you know what I mean so 46:55 but if I’m just saying def I don’t I 46:58 can’t I don’t know what your situation 46:59 is so start with either your own 47:02 business or a client that you that you 47:04 like that you want to sell this to this 47:06 is a service to and say look I’ll do it 47:08 for free for you know six weeks or 47:09 something like that to show you results 47:11 and at the end that six weeks if you’re 47:12 happy with the results we can talk about 47:14 continuing it for you know for for a 47:17 price obviously and that would give you 47:19 the the chance to test the method 47:21 yourself prove that it works to yourself 47:23 and then you’d have a portfolio 47:24 basically a case study that you could 47:27 show to potential clients prospects 47:29 right what are your thoughts guys I know 47:32 you probably have a different angle 47:33 no no that’s perfectly good but I could 47:35 also say that you can just take the 47:37 angle of making it activity bit based 47:38 like you have them like some other 47:40 people have that we were we’ve gotten 47:42 testimonial well going a pidgin to the 47:44 climate as a service rather than that 47:48 trying to pitch the person on the 47:52 results that they’re going to get you 47:53 make an activity base will you do 47:55 optimization and post as a byproduct 47:58 then what they’ll see is that activity 48:01 and those goals start coming in and then 48:04 you could concentrate on okay so after 48:07 so much time what we’ll do is we’ll go 48:10 and if you want to go on online pay per 48:13 call basis or however you want to do it 48:15 if you want to switch it or if you want 48:16 to just keep it I don’t know five 48:18 hundred dollars a month for Google my 48:19 business optimization and the 48:22 maintenance and posting and videos and 48:26 and whatever and then have them do all 48:28 the work yeah yep 48:32 Roxanne’s up she says if I’m trying to 48:34 rank your local site will customers be 48:36 searching keyword plus city or just 48:37 keyword and will the site be seen in the 48:39 city because of location 48:41 well Roxanne I mean yes people will 48:43 search both ways it really depends on 48:45 first of all the individual but second 48:47 of all like what type of device they’re 48:48 on most people on desktop or laptop are 48:51 gonna search keyword plus city or city 48:53 plus keyword right some sort of 48:55 combination of a keyword plus a local 48:58 modifier but that’s not always the case 49:00 but typically that’s what you’re gonna 49:02 see is on desktop laptop people will 49:04 search that way but for mobile they 49:05 don’t Moe will happen typically with 49:07 with mobile guys people will start to 49:09 search a keyword and autosuggest will 49:11 suggest a localized keyword based upon 49:14 their location and they’ll tap through 49:16 they’ll just tap the autosuggest 49:18 query search query which lot of the 49:21 times will contain the keyword so you 49:24 know and it’s not always the case but a 49:26 lot of the times will contain the 49:27 keyword so you 49:28 I absolutely still optimize for keyword 49:32 plus location modifier okay that’s how I 49:35 optimize and in the thing is with 49:38 localized searches again even if 49:40 somebody does just search the broader 49:41 keyword without the location modifier if 49:43 your site is doing well for that keyword 49:46 in that location and they’re like 49:48 literally physically located in that 49:50 area then yeah you should pop up for it 49:52 anyways there is some differences there 49:54 you know again I doesn’t doesn’t mean 49:57 you’re always gonna pop up you might 49:59 rank for the keyword plus the local 50:00 modifier and not rank for just the 50:02 broader keyword or maybe it’s ranked a 50:04 little bit lower or something like that 50:05 but typically you will be able to to 50:08 capitalize on any search within those 50:11 those parameters right that with 50:12 somebody in that location with the 50:14 search and for that keyword and it says 50:16 it seems the keyword plus city has 50:18 really low search well maybe according 50:20 to what though 50:21 according to Google’s keyword planner 50:22 that’s not accurate anyways guys those 50:24 are just like kind of benchmarks right 50:27 those are kind of an indication of what 50:29 you’re looking at but I know for a fact 50:30 that there are keywords out there that 50:32 I’ve got ranked that produced very very 50:34 well for me that the keyword planner 50:37 says it’s low search volume but I know 50:40 for a fact that I get you know much more 50:42 traffic than what I should based upon 50:45 what the keyword plan 50:46 data says so remember don’t just take 50:48 those with a grain of salt there they’re 50:50 kind of an indication that you can use 50:52 but I remember Roxanne the keyword 50:55 planner is an AdWords tool so it’s 50:57 showing what people are searching for 50:59 and clicking on through the AdWords not 51:01 necessarily SEO it’s not an SEO keyword 51:04 tool it’s an adwords keyword – a PPC 51:07 keyword tool okay so the data is skewed 51:10 for advertisers it’s not the same as for 51:13 SEO s you guys want to add to that at 51:15 all you know just that she can also 51:17 optimize for clothes for nearly nearly 51:23 died and all that yet buy clothes to me 51:26 all of those keywords and that will add 51:28 to your to your search volume yep 51:33 absolutely 51:34 Paul says hey guys are you still seeing 51:36 positive results with your syndication 51:38 networks yeah Paul I haven’t I mean it’s 51:41 just standard operating procedure it 51:43 helps to validate the entity there’s a 51:44 lot of benefits from having syndication 51:47 networks so absolutely I still see 51:50 benefit from it positive results from it 51:52 there’s no question doesn’t matter if 51:54 you apply a syndication network to a new 51:56 website I mean yeah it to me does I 52:00 always apply it it’s just again standard 52:03 operating procedure so I mean I’ve got 52:06 some sites out there légion stuff 52:08 especially that I you know I talked 52:10 about a few times the local PR Pro 52:12 method that we you know we hadn’t we 52:15 launched a course about that last month 52:16 I specifically set up some sites that 52:20 did not have syndication networks just 52:22 to see if I can rank in maps without the 52:24 syndication network using only press 52:26 releases and I was able to achieve that 52:27 over and over again but again for 52:30 anything that I like those were testing 52:32 properties so anything that I know I’m 52:34 gonna run like clients I always suggest 52:35 a syndication network not just to sell 52:37 them a syndication network because it it 52:39 helps to solidify their brand right it 52:42 helps to protect their brand by securing 52:44 those web to properties with their brand 52:46 name there’s a lot it’s a lot of stuff 52:48 about branding now and about building 52:50 authority for the brand and so those are 52:53 all things that absolutely I recommend 52:55 to all clients I recommend I do to all 52:57 of my lead gen stuff when I’m not using 52:59 specifically for testing purposes 53:01 syndication networks are just again 53:03 standard operating procedure do we have 53:07 time for a little ranked process I’ll 53:11 try to keep it civil and we’ve only got 53:13 a couple questions left so yeah yeah no 53:15 f-bombs look man 53:17 oh there’s a lot of again gurus and 53:21 ninjas and experts saying that 53:23 syndications syndication networks don’t 53:25 work that they have no value no whatever 53:27 look freak it is that they’re saying and 53:30 then oh yeah we tested and then you 53:34 probably you find out that they went and 53:35 tested a fiber gig they didn’t test 53:38 syndication never built the semantic 53:41 mastery wait you cannot pay five bucks 53:43 for a syndication network that’s built 53:45 the semantic mastery wait you know how 53:47 long it takes a little bit to just train 53:49 our builders to build a syndication 53:52 network the semantic mastering wait how 53:53 long it takes to research all of the 53:55 different sites I don’t find them all 53:57 together so they’re all working together 53:59 as one cohesive unit now how in the world 54:02 can you say and then not only that you 54:04 do three or four posts and it has a 54:08 negligible effect it doesn’t work well 54:10 forget you I’m sorry my new is coming up 54:21 because I can show you like a million 54:24 ways how the testing was flawed how the 54:27 logic behind that type of testing is 54:30 flawed from inception your thought 54:33 process is screwed up the result is going 54:36 to be even more screwed up period and so 54:39 guys will you look at this go take a 54:42 look at what we do and how we do it and 54:45 first compare and then test you know 54:49 that it takes about three months to get 54:52 out of out of the sandbox so you’re not 54:54 going to see the results right away what 54:56 you’re doing is you’re building up your 54:57 entity you’re building up trust 54:59 Authority you’re building up art 55:01 activity activity relevance trust and 55:04 authority activity on the link relevance 55:06 through the link in both directions from 55:08 the website providing the link and the 55:11 rest are receiving the link and then 55:12 trusting 55:13 how much trust and authority does that 55:15 mean Carol 55:16 once you put all that together that’s 55:18 when this begins working but it happened 55:20 during a process over time I hope that 55:25 answers the question because this is one 55:27 of those that that really sets me off oh 55:29 the stuff doesn’t work these guys don’t 55:30 know what they’re doing 55:31 yeah um next question we can 55:36 only got a couple minutes left guys I do 55:38 have to wrap it up kind of on time today 55:40 quit this house says if you have an 55:42 AdWords account is it a good idea to run 55:44 ads to videos from separate spam 55:46 accounts I was thinking of using rocket 55:48 video ranker with 30 videos and I wanted 55:50 to send real local views to the top 55:51 videos in that account um that’s a good 55:54 question uh you know I’ve done it 55:56 without having like any negative like I 55:58 haven’t had any of my accounts 55:59 terminated from doing that but I would I 56:02 haven’t done it like at scale in other 56:05 words I haven’t done it like a whole 56:07 bunch of times which is I would I would 56:09 be concerned with I don’t know that that 56:11 would be any problem at all when you’re 56:12 paying Google right when you’re giving 56:14 Google money I think there are a lot 56:16 more lenient with like some spammy ish 56:20 Spanish type of activity when it comes 56:23 to that so what I’m saying is if you do 56:26 an AdWords link request where you’re 56:27 linking YouTube accounts other YouTube 56:29 accounts to your one AdWords account 56:31 which is what I recommend I would not 56:32 recommend setting up a bunch of 56:33 different Albert’s accounts but um 56:35 you’re you’re not acting as like the 56:38 account owner you’re just you’re 56:40 advertising to another channel that has 56:42 been you’ve authorized as a linking 56:44 partner so I don’t think it’s a I don’t 56:47 think it’s gonna be an issue but what I 56:48 would do is maybe you know try to start 56:52 off slowly like I wouldn’t go take ten 56:54 different rocket video ranker channels 56:56 and do all linked connection requests 56:59 and all that stuff to where you’re 57:00 linking accounts all together I wouldn’t 57:02 do that I would start off with one and 57:04 run a couple of ads and let it run for a 57:06 few days or a week or two and see like 57:08 you know maybe add a second account and 57:10 maybe a third and do it slowly start to 57:12 ramp it up and see 57:14 you 57:16 you 57:18 they think it’s Emmie but they won’t 57:20 like terminate the account and then you 57:22 can always get what I found with AdWords 57:24 is I don’t mess around too much with the 57:26 the emails that they’ll send when when 57:28 you have an account you know an ad 57:31 suspended or a site suspended and 57:33 sometimes that’ll happen will they’ll 57:34 suspend a destination URL altogether or 57:36 domain altogether but typically I would 57:39 just get on the phone with them because 57:41 I’m paying money right so there’s no 57:42 reason not to get on the phone and a lot 57:44 of times you know it takes a little bit 57:45 of time to talk to one of the 57:46 representatives but though they’re 57:48 usually helpful and they’ll provide 57:49 suggestions as to how to get the 57:52 suspension lifted from you the ad itself 57:54 or the domain or the landing page or 57:56 whatever and in this case it would be 57:57 from videos so you know sometimes those 58:00 conversations are even though it’s a bit 58:02 of a pain in the ass they’re helpful 58:03 because it gives you insight on what not 58:06 to do the next time right so that you 58:07 can avoid that the next time so I you 58:11 know I would try it again I don’t think 58:12 it’s gonna be an issue because if those 58:14 other youtube channels are actually 58:15 owned I’m using air quotes by different 58:17 Google profiles then it shouldn’t affect 58:19 your AdWords account other than perhaps 58:20 they may suspend the ad if they don’t 58:23 like it if they think should spammy but 58:25 again you’re paying Google to send you 58:27 like you’re buying YouTube views from 58:29 AdWords basically so it’s not something 58:31 I really haven’t had any issues with 58:32 videos unless the videos had destination 58:35 URL the ad itself likes which like 58:37 linked out to a landing page that didn’t 58:39 mean it wasn’t in compliance right have 58:45 you sold an established GMB no I have 58:48 not I know you can I mean you can just 58:50 like so on a business right you could do 58:52 that there but I have not Bob sorry Don 58:55 says Yelp is the devil I’ve had 58:57 contractors almost fire me because of 58:58 Yelp all +1 that because I’m telling you 59:00 guys yeah I mean they will literally 59:02 hound your clients just like they hound 59:05 me to death and it’s just it’s just 59:07 absolutely unbearable it’s terrible I 59:10 can’t stand Yelp James says how 59:12 necessary does it power up my 59:13 syndication network with link building 59:15 packages is and if it’s necessary again 59:17 James you you may be able to not do it 59:20 at all I don’t recommend that again I a 59:22 standard operating procedure is once I 59:24 have a network bill and I published a 59:25 few posts to it or syndicated if you 59:27 post to it then I’ll send it out for 59:29 link building and I only do that maybe 59:30 once 59:32 and in maybe once a year I’ll do a boost 59:34 and again if it’s really competitive 59:36 from if I need additional things which 59:39 right now I just really haven’t because 59:40 you know next is an ROI sDrive stack 59:43 next or a set of press releases and now 59:45 I do press releases regularly for all my 59:47 all my properties so you know in a room 59:49 guys remember I do all local stuff so 59:51 like everything I have is trying to rank 59:53 in maps really and press releases helped 59:54 a lot with that so it’s a but I’ll also 59:57 order link building packages to specific 59:59 press releases for example we talked 60:01 about local PR Pro if you can a lot of 60:04 the distribution services do will 60:06 preview the ability to provide or to 60:09 create an organization page which is 60:11 like a company news or press page where 60:14 all PRS that are assigned to that 60:17 company or published for that company 60:18 will show up unlike a basically like a 60:20 blog role or a blog index page but it’s 60:22 an it’s a PR index page for that 60:24 specific company those are great pages 60:26 guys to hammer with links right to buy 60:29 link building packages for because now 60:31 every time you publish another PR with 60:33 that same distribution service for that 60:35 company it’s gonna go be listed almost 60:38 like a blog would be on an index page or 60:41 a home page of one of your blog sites in 60:42 your tier one property right and so now 60:44 you can just power that up just 60:46 instantly by just publishing to that 60:48 same PR distribution network right you 60:50 automatically power that PR because it 60:52 gets listed on that company page which 60:55 you’ve got a ton of links point of that 60:56 so that’s my point like again think 60:59 about how you can get the most bang for 61:01 your buck with link building packages 61:02 James and I highly recommend doing it 61:05 you will get a lot better results from 61:07 an initial syndication network or drive 61:10 stack or anything for that matter if you 61:11 can put some links behind it some links 61:14 still do help guys they’re just not the 61:16 be-all end-all in my opinion anymore and 61:17 no other people may argue with me on 61:19 that but I know I can do quite well 61:21 without a whole lot of links I just 61:22 don’t need them there are there are 61:23 still useful though he says well and I 61:28 got to wrap it up guys and that will 61:29 benefit my site through the curated 61:31 posts I’ve done over the past few months 61:32 now because they’re not going to be if 61:36 you’re if you’re powering up your 61:37 syndication network just that the the 61:39 profile URLs are like the home page URLs 61:41 for example select if in your 61:43 spreadsheet if you just collect it all 61:46 the URLs write the specific URLs for 61:48 each one of your web 2 sites and you 61:49 submitted those than know your older 61:51 posts will not benefit from that the 61:54 ones that have paginated they’ve been 61:55 pushed off page 1 which and again I’m 61:57 primarily talking about your main 3 blog 61:59 properties right WordPress tumblr and 62:02 blogger however like the bookmarking 62:05 sites and stuff will benefit still 62:06 typically but my point is what you can 62:09 do though is you can you could include 62:11 the RSS feed URLs from some of those 62:14 sites that have them into the link 62:16 building package or derp right so that 62:18 you’re powering up your RSS feeds to 62:19 that still older pipe post still won’t 62:22 show in that but what you also could do 62:24 is if you have sitemaps you could you 62:27 could also link build links to the 62:29 sitemaps but you could the last thing 62:30 you can do is actually extract your post 62:33 URLs the already published post URLs 62:35 from the web 2 sites and include those 62:37 in the link building order right and 62:39 lastly you could also put a plug-in on 62:43 your site we have our the semantic 62:45 mastery RSS plugin that will republish 62:47 old posts but you can all if if you’re 62:50 if the premium version does that you 62:51 have to be in the mastermind to get that 62:53 but there’s also a free version of a 62:55 plugin that I’ve used republish old 62:59 posts is what it’s called a wordpress 63:02 plugin and this is it right here in 63:06 philippic republish old posts you can 63:08 install this on your WordPress blog and 63:10 I think they have a they have a premium 63:13 version that’s like 10 bucks guys it’s 63:14 like nine dollars no kidding it’s worth 63:17 it okay get the premium version if 63:19 you’ve got a bunch of content on a blog 63:20 that you want to rescind ok because you 63:22 can you can have content recent like you 63:24 can set very specific parameters is how 63:26 you want older content to republish 63:29 which will trigger a new syndication so 63:32 you know again my recommendation would 63:35 be to go ahead and just power up your 63:37 profile URLs and then republish old 63:40 posts so that you get the benefit of 63:42 them from the to the old post without 63:44 having to extract all the individual 63:46 post URLs that’s a bit of a pain in the 63:47 ass 63:48 ok good question though alright Steve 63:52 thanks John dawn for the mean last 63:54 question loving it or comment steve says 63:57 loving the local GMB pro course when 63:59 will we be adding more content 64:00 the membership well I just added more 64:01 today Steve and the actual real launch 64:05 date of it is next week so we’re gonna 64:07 be adding content between now and the 64:09 day that it launches and even after it 64:10 launches we’re gonna add more content so 64:12 you remember you guys bought on 64:13 pre-launch so not all the contents there 64:16 I’m still adding content again I added 64:18 several process Docs and templates today 64:20 so that you can start to train a VA or 64:23 even go through them yourself but I 64:24 would recommend that you hire VA to 64:26 start this process if you’re gonna be 64:27 scaling okay and that and I literally 64:30 gave you guys the process Docs that I 64:32 created for my bas the only thing I did 64:34 was uh omit the you know drive folder 64:37 URLs and the actual training videos 64:40 because I was using a real client in the 64:43 training videos that I produce for that 64:44 process doc but you don’t need it 64:45 because you can just go through the 64:46 process doc and what I would recommend 64:48 you do is perhaps follow along through 64:50 the process doc and record your own 64:52 training videos for your VA s working on 64:55 one of your own projects so that you can 64:58 when you send the training the process 65:00 Doc’s to the VA put the video training 65:02 the the video URLs at it’s always step 65:05 number one in my prospects process Doc’s 65:07 put that in there and uh and that way 65:10 when you’re when you train a VA the VA 65:12 is being trained by you by your voice by 65:14 your clients by your methods instead of 65:16 me that makes sense you can handle the 65:18 process doc but make the training video 65:19 yours okay all right cool all right guys 65:24 we’re gonna wrap it up thanks everybody 65:25 for being here we’re a little bit over 65:26 but not a big deal thanks guys for 65:27 hanging out hi everyone and see ya 65:33 okay thanks guys see you

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