#400 something people reporting the kickstarter
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#Kickstarter#poll#voting#just curious about the general consensus#I keep seeing things go really badly with scammers getting away with tons of money#and small creators getting no support because the scammers are either#getting all#the attention or genuinely scaring people away from supporting kickstarters#generally it seems like Kickstarter doesn’t step in and help people in the case of scammers#has anyone seen them actually refund people when this happens?#Ive been watching one unfold right now#40k into a guy’s pocket#400 something people reporting the kickstarter#nothing happening so far#we’ll see I guess#anyway#hi how are you doing?
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Or at least the Hunter Kickstarter nears its end!
With only a few days to go, we’re thrilled with how Hunter: The Vigil 2e has been received, and how your pledges have enabled us to create a lovely looking version of the book, get it into stores, and fund some sweet extra projects to further flesh out the game line.
Like all our KSs, that’s a bunch of extra heavy lifting, but it sure is worth it!
Hunter: The Vigil 2e, is the last of the big core game books for 2nd Edition we needed to update, so HtV2e really represents a milestone! Back years ago, as we pitched and re-pitched a 2nd Edition for Chronicles of Darkness, then known as nWoD, it would have been hard to imagine getting to this point. The obstacles seemed insurmountable. So, yes, it is very sweet to look at the shelf and see us with all these fresh new 2nd Edition books and lines.
Since we started doing our new lines and 2e updates on Kickstarter, we’ve also used KS to give us the chance to put out useful Stretch Goal reward books. Various game line Companions, Ready Made Character books, Jumpstarts, and more! Which means that now we have a ton of CofD projects that came out of KS Stretch Goals to get caught up on (just look at the Progress Report below), so we’re focusing our efforts on those and a couple of the bigger supplements right now.
Memento Mori art by Drew Tucker
We’ve had some great feedback on how Hunter: The Vigil 2e has been updated from first edition. Not all positive feedback, but critical feedback that actually goes into why a previous version worked for the poster. Something that developer Monica Valentinelli appreciates, as it’s commentary she can review and consider. Much appreciated, as it’s often a tricky situation when doing a new edition.
Which is not an uncommon situation for Onyx Path, considering we started our efforts way back with the V20 game line. We started with basically an assemblage of previous editions with only those changes we needed to make, and each 20th Anniversary core book moved the dial more towards actual new editions. (In fact, the devs for both Wraith20 and Changeling20 were told to think of them as the new editions both lines never got back in the day).
Meanwhile, we fully intended that Exalted 3rd and CofD 2e would be created as new editions, although we were still restrained since there were lines the IP owners didn’t want us to cross. After all, in the end, it’s not our stuff but game lines that we were shepherding. Which is fine and I think our teams walked those proscribed lines pretty darn well.
Our own stuff, Scion and Trinity: Continuum and Scarred Lands, have started with new editions of established material from previous editions, with the same balancing act, and now are moving to new material. Scion with books that expand the basic set-up from the core four books – Origin, Hero, Demigod, God – and Trinity with expanding the Continuum starting with Assassins.
You can check out our monthly PDF releases for Scarred Lands to see where the inevitable Travis Legge is taking that world; what previously unexplored parts we’re now visiting.
And then with Realms of Pugmire and They Came From Beneath the Sea!, we are creating new worlds, and so while the challenges of adapting from an existing setting or game line aren’t there, there are other kinds of challenges.
But those sound like a blog for another time.
Terra Firma art by Sam Denmark
One of our across the board challenges is something I hit on last week, and that’s getting out the word when any of our new projects goes live. We have this blog every week, and the Wednesday On Sale blog that Impish Ian puts out that trumpets what is now available every week.
Every.
Week.
For pretty much the whole time we’ve been in business, we have made _something_ available for you to get a hold of every single Wednesday.
With our kookie production schedule, that hasn’t always been easy! But we thought, going way back, that having a regular release day was important for all of you folks. Maybe it’s just my old “comic-book day” giddiness coming up from my past to haunt me, but knowing there’s something coming each week is pretty cool. I think, at least.
Right now, we’re pushing hard to get the word out about a specific _way_ you can get our books, and using V5 Chicago By Night as our shining example, by which I’m talking about our books being sold in your local game stores.
The more our community members go into their local stores, the more those store owners will start to ask their distributors to get those books from our sales partners. That’s Studio2 in the US and Modiphius elsewhere. And while ordering, they might become aware that Studio2 also has Scion 2e, Pugmire, Changeling: The Lost 2e, etc!
So, it’s a continual building thing. But you only need to make that initial ask at the store. Or if they have it, and you buy it or even just talk about it in the store, that will clue in the store owner that there is interest in the book, and they’ll tell the distributor, and so on.
These are the traditionally printed and bound books that we are talking about here. We still have PDFs and PoDs on DTRPG, but these are books that were made in order to get a whole bunch of them into stores – so let’s make that happen!
To bring it all together – if you want V5 Chicago By Night, and you should as it is the most universally praised V5 book we’ve seen come out yet, then please:
First check your local game store.
If they don’t have it, please ask them to order it.
The store can order from their distributor, who will order from Studio2 in the US, and Modiphius anywhere else that’s not the US.
You too can order the book from Modiphius‘s website if you are not in the US. If you are in the US, you can order it from Indie Press Revolution.
And as always, the PDF and physical book PoD versions of V5 Chicago By Night are available on DTRPG.
Chicago Folio art by Michael Gaydos
So that’s the big push. Here’s a couple of other things we talked about in the meeting today.
We’re prepping for the Legendlore KS, as that is supposed to start pretty soon. One thing I’m really interested in, to continue our talk of updating game lines, is Legendlore‘s core intrinsic idea of transporting you, the player, into a fantasy realm. What does that mean today vs when the comics our game is based on were originally created last century?
Developer Steffie de Vaan has carefully built this very core idea into one that works for all people who might be into playing – folks who dig roleplaying what they might be like in the Legendlore world, but also folks who want to pick who they could be in a fantasy world. The key idea is to have this movement from our real world into the game world happen in a way that is fun for the player, not a forced situation that might cause folks harm if they feel excluded or shamed by it.
Another thing is that I’m working on illustrating a project, and in order to do it, I dug out the original art from my archives so I could figure out how I did the art back then, and do it again. I’ll let folks figure which project I’m creating the art for:
Last week I mentioned that if you have questions about Onyx Path, our creators, business practices, whatever, that you can come to us with questions. I included the names of the main folks who cover our game lines, the person who looks at how all our various pieces work together, and my own email address separated out on one line so it would be easy to catch.
This invite was to both our fan community, and to our creators. So far, no one has in fact contacted us, but we want everybody to know that this is an ongoing thing, not just one blog and done, and that the door is always open.
It’s pretty simple: we want everybody involved as we ride, boldly ride, towards:
Many Worlds, One Path!
BLURBS!
Kickstarter!
Hunter: The Vigil 2nd Edition for Chronicles of Darkness has only a few days to go! We’re headed towards 400% funding and are over 1700 backers and are shooting right through Stretch Goals, like the Storyteller Screen Stretch Goal, the T-Shirt, and the Tending the Flame: Cells chapter for the Hunter Players’ Companion! With lots more to come!
Join the Vigil!: https://www.kickstarter.com/projects/339646881/hunter-the-vigil-second-edition-tabletop-roleplaying-game
Next Kickstarter: Legendlore!
Onyx Path Media!
This Friday the Onyx Pathcast Terrific Trio look deeply into the dreaded METAPLOT – what is it, really, and how to fight it and how to use it! As always this Friday’s Onyx Pathcast will be on Podbean or your favorite podcast venue! https://onyxpathcast.podbean.com/
Tune in for even more shows on Twitch this week! We’re going to have V5, Chronicles of Darkness, Scion, Pugmire, our two excellent chronicles of Hunter: The Vigil 2nd Edition, MORE Vampire: The Masquerade, Changeling: The Lost, Changeling: The Dreaming, Mage: The Awakening, Scarred Lands, Werewolf: The Forsaken and a third Vampire: The Masquerade game!
I’d like to shout out again to the Hunter: The Vigil games running this week, which along with the Kickstarter have proven very popular! You can subscribe to our channel over on twitch.tv/theonyxpath to catch up with any episodes you missed!
Come take a look at our YouTube channel, youtube.com/user/theonyxpath, where you can find the following videos uploaded last week alone (for a largely Pugmire-themed week!):
Pugmire: Paws & Claws: https://youtu.be/XOzLa9NadOw, https://youtu.be/bAcPMFpk1D8, and https://youtu.be/e4bfrCS6YFA
Changeling: The Lost – Littlebrook Reunion: https://youtu.be/wipvrJqvm8c
Changeling: The Dreaming – The Last Faerie Tale: https://youtu.be/OAiD9mAjbeo
Scion: Behind the Screen: https://youtu.be/v9Wo38rl5-Y
A special shout-out to our Last Faerie Tale Changeling crew have been producing some superb content for us!
We’re back with the Onyx Path News broadcast live from our YouTube channel: https://youtu.be/zKo1h7bLPE0 Matthew discusses new releases, Kickstarters, and other projects currently being worked on!
Do subscribe to our channel and click the bell icon if you want to be notified whenever new news videos and uploads come online!
The Story Told RPG Podcast continue with their excellent Geist: The Sin-Eaters 2nd Edition chronicle right here: http://thestorytold.libsyn.com/the-78-laments-episode-3-riders-in-the-sky
And if you missed it, here’s the Story Told‘s review of Trinity Continuum: Aeon http://thestorytold.libsyn.com/episode-40-trinity-continuum-on-overview
Red Moon Roleplaying‘s V5 Cults of the Blood Gods “The Family” chronicle continues on their YouTube channel, Spotify, their website redmoonroleplaying.com and everywhere else good podcasts might be found! https://youtu.be/3w3x6j4APBc
More new Occultists Anonymous for all you Mage: The Awakening fans out there:
Episode 84: Summons, Seers, & Souls The cabal gather together, working to help Network summon forth an Imp from Pandemonium to gather information about their new Seer ‘ally’. Atratus reaches out to the Free Council for their input as well.https://youtu.be/sDt8WvOqW5o
Episode 85: Remodeling Plans Songbird is accepted at the table of the Thunderbolt Guardians who are masterminding the assassination attempt on the Vampire Prince, though Red Dread is not pleased. Wyrd and Atratus discuss a dive into Wyrd’s Oneiros. https://youtu.be/5qLaBZEP6Cc
Please check any of these out and let us know if you find or produce any actual plays of our games!
Electronic Gaming!
As we find ways to enable our community to more easily play our games, the Onyx Dice Rolling App is live! Our dev team has been doing updates since we launched based on the excellent use-case comments by our community, and this thing is awesome! (Seriously, you need to roll 100 dice for Exalted? This app has you covered.)
On Amazon and Barnes & Noble!
You can now read our fiction from the comfort and convenience of your Kindle (from Amazon) and Nook (from Barnes & Noble).
If you enjoy these or any other of our books, please help us by writing reviews on the site of the sales venue from which you bought it. Reviews really, really help us get folks interested in our amazing fiction!
Our selection includes these latest fiction books:
Our Sales Partners!
We’re working with Studio2 to get Pugmire and Monarchies of Mau out into stores, as well as to individuals through their online store. You can pick up the traditionally printed main book, the screen, and the official Pugmire dice through our friends there! https://studio2publishing.com/search?q=pugmire
We’ve added Prince’s Gambit to our Studio2 catalog: https://studio2publishing.com/products/prince-s-gambit-card-game
Now, we’ve added Changeling: The Lost 2nd Edition products to Studio2‘s store! See them here: https://studio2publishing.com/collections/all-products/changeling-the-lost
Scarred Lands (Pathfinder) books are also on sale at Studio2, and they have the 5e version, supplements, and dice as well!: https://studio2publishing.com/collections/scarred-lands
Scion 2e books and other products are available now at Studio2: https://studio2publishing.com/blogs/new-releases/scion-second-edition-book-one-origin-now-available-at-your-local-retailer-or-online
Looking for our Deluxe or Prestige Edition books? Try this link! http://www.indiepressrevolution.com/xcart/Onyx-Path-Publishing/
And you can order Pugmire, Monarchies of Mau, Cavaliers of Mars, and Changeling: The Lost 2e at the same link! And NOW Scion Origin and Scion Hero AND Trinity Continuum Core and Trinity Continuum: Aeon are available to order!
As always, you can find Onyx Path’s titles at DriveThruRPG.com!
On Sale This Week!
This Wednesday, we will be releasing the Advance PDF of Distant Worlds for Trinity Continuum: Aeon on DTRPG!
New Mysteries, New Worlds, New Aliens, and Alien Heroes!
Distant Worlds expands the setting of Trinity Continuum: Æon with new worlds, new alien mysteries, and rules for playing actual aliens, the secretive telepathic Qin. Inside, you will find:
• Further information about the eight extrasolar worlds described in Trinity Continuum: Æon, including new dangers and new opportunities for adventure.
• Detailed write-ups of 10 new planets, including one that is home to a recently contacted intelligent alien species.
• New technologies for interstellar travel and colonization, as well as a wealth of new devices created by aliens, and new Edges and Paths specifically for interstellar explorers and settlers.
• The secrets of humanity’s alien allies, the mysterious Qin. This section includes descriptions of four Qin interstellar colonies as well as rules for creating and playing Qin characters and for designing and using custom-made Qin biosuits.
Conventions!
More conventions will be listed for 2020 in the weeks to come-
And now, the new project status updates!
DEVELOPMENT STATUS FROM EDDY WEBB (projects in bold have changed status since last week):
First Draft (The first phase of a project that is about the work being done by writers, not dev prep)
Exalted Essay Collection (Exalted)
RUST (Working Title) (Scarred Lands)
Under Alien Suns (Trinity Continuum: Aeon)
Mission Statements (Trinity Continuum: Aeon)
Adversaries of the Righteous (Exalted 3rd Edition)
Novas Worldwide (Trinity Continuum: Aberrant)
Exalted Essence Edition (Exalted 3rd Edition)
The Clades Companion (Deviant: The Renegades)
The Devoted Companion (Deviant: The Renegades)
Saints and Monsters (Scion 2nd Edition)
M20 Rich Bastard’s Guide To Magick (Mage: The Ascension 20th Anniversary)
Wild Hunt (Scion 2nd Edition)
Redlines
Dragon-Blooded Novella #2 (Exalted 3rd Edition)
Hundred Devil’s Night Parade (Exalted 3rd Edition)
Trinity Continuum: Adventure! core (Trinity Continuum: Adventure!)
They Came From Beyond the Grave! (They Came From!)
Assassins (Trinity Continuum Core)
The Book of Endless Death (Mummy: The Curse 2e)
N!ternational Wrestling Entertainment (Trinity Continuum: Aberrant)
Contagion Chronicle Ready-Made Characters (Chronicles of Darkness)
Second Draft
Exigents (Exalted 3rd Edition)
Crucible of Legends (Exalted 3rd Edition)
Many-Faced Strangers – Lunars Companion (Exalted 3rd Edition)
Kith and Kin (Changeling: The Lost 2e)
Development
Heirs to the Shogunate (Exalted 3rd Edition)
TC: Aberrant Reference Screen (Trinity Continuum: Aberrant)
Across the Eight Directions (Exalted 3rd Edition)
Contagion Chronicle: Global Outbreaks (Chronicles of Darkness)
M20 Victorian Mage (Mage: the Ascension 20th Anniversary Edition)
Manuscript Approval
Scion: Dragon (Scion 2nd Edition)
Masks of the Mythos (Scion 2nd Edition)
Trinity Continuum Jumpstart (Trinity Continuum Core)
Scion: Demigod (Scion 2nd Edition)
Post-Approval Development
Scion LARP Rules (Scion)
One Foot in the Grave Jumpstart (Geist: The Sin-Eaters 2e)
Editing
Legendlore core book (Legendlore)
Pirates of Pugmire KS-Added Adventure (Realms of Pugmire)
Terra Firma (Trinity Continuum: Aeon)
Lunars Novella (Rosenberg) (Exalted 3rd Edition)
Buried Bones: Creating in the Realms of Pugmire (Realms of Pugmire)
Monsters of the Deep (They Came From Beneath the Sea!)
Tales of Aquatic Terror (They Came From Beneath the Sea!)
Mummy: The Curse 2nd Edition core rulebook (Mummy: The Curse 2nd Edition)
Titanomachy (Scion 2nd Edition)
Player’s Guide to the Contagion Chronicle (Chronicles of Darkness)
Contagion Chronicle Jumpstart (Chronicles of Darkness)
TC: Aberrant Jumpstart (Trinity Continuum: Aberrant)
Post-Editing Development
City of the Towered Tombs (Cavaliers of Mars)
W20 Shattered Dreams Gift Cards (Werewolf: The Apocalypse 20th)
Cults of the Blood Gods (Vampire: The Masquerade 5th Edition)
Hunter: The Vigil 2e core (Hunter: The Vigil 2nd Edition)
Trinity Continuum: Aberrant core (Trinity Continuum: Aberrant)
Deviant: The Renegades (Deviant: The Renegades)
Indexing
They Came From Beneath the Sea! (They Came From…!)
ART DIRECTION FROM MIKE CHANEY!
In Art Direction
Trinity Continuum: Aberrant – Pinging some bigger names in comics… granted guys I’m a fan of, but still bigger names.
Hunter: The Vigil 2e (KS) – Almost done on KS.
Cults of the Blood God (KS)
Mummy 2 – Starting to contract the rest of it.
City of the Towered Tombs – Recontracted.
Let the Streets Run Red – Contracted.
Deviant
Legendlore (KS) – Contracted for KS, b&w art coming in, color sketches too.
Technocracy Reloaded (KS) – Art out for WW approval.
TC: Aeon Terra Firma – Contracted.
WoD: Ghost Hunters (KS) – Cover contracted.
Tales of Aquatic Terror
Pirates Extra Adventure – Loboyko lined up for this one.
Scion Titanomachy – Just got art notes today.
In Layout
Yugman’s Guide to Ghelspad – Ongoing.
Contagion Chronicle – With Josh, interior proof coming.
Vigil Watch – Ongoing.
TCfBtS!: Heroic Land Dwellers
TCFBtS! Screen and Booklet
Ex3 Lunars
Scion Companion
Proofing
Dark Eras 2 – Sending back to Aileen for errata input.
Trinity Continuum Aeon Jumpstart
Chicago Folio – Awaiting errata from dev.
Pirates of Pugmire – Aileen inputting changes from proof 1.
Night Horrors: Nameless and Accursed – At WW for approvals.
CtL Oak Ash and Thorn – Inputting proofing comments.
Geist 2e fiction anthology – Going to WW for approvals.
At Press
Geist 2e (Geist: The Sin-Eaters 2nd Edition) – Shipping to backers, PoD proof ordered.
Geist 2e Screen – Shipping to backers.
DR:E – Shipping to backers, PoD files uploaded.
DRE Screen – Shipping to backers.
DR:E Threat Guide – Helnau’s Guide to Wasteland Beasties
Memento Mori – PoD proof ordered.
Wraith20 Anthology – PoD proof ordered.
Dragon-Blooded Novella #1 – The Silence of Our Ancestors (Exalted 3rd Edition) – Backer PDF being sent out.
Trinity Continuum Aeon: Distant Worlds – Advance PDF for sale Weds on DTRPG.
Today’s Reason to Celebrate!
Almost just went with our first birthday today, but saw a few more relevant to our (my) interests and so have added them in with notes:
1904 – Dr. Seuss, American children’s book writer, poet, and illustrator (d. 1991). Has anyone _not_ been influenced by his work? If not, perhaps you will and your heart will grow three sizes that day.
1922 – Bill Quackenbush, Canadian-American ice hockey player and coach (d. 1999). Honestly, I have no idea who this guy is, but love that his name sounds like a character played by Groucho Marx.
1930 – Tom Wolfe, American journalist and author (d. 2018). Perhaps the person who was the inspiration for the Tremere and/or Ventrue illustration in the very first edition of Vampire: The Masquerade. Also did some writing.
1942 – Lou Reed, American singer-songwriter, guitarist, producer, and actor (d. 2013). Take a walk on the wild side.
1952 – Laraine Newman, American actress and comedian. Under-appreciated original Not Ready For Prime Time player on SNL.
1962 – Jon Bon Jovi, American singer-songwriter, guitarist, producer, and actor. WW legend Chris McDonough is JBJ’s biggest fan, and looks a lot like him. Also, pretty sure Chris is the artist who did the clan pics mentioned above.
1980 – Rebel Wilson, Australian actress and screenwriter. Loved her in Pitch Perfect 1&2. There is no 3rd one.
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Yoga Book 2, C930
Lenovo announced their new Yoga Book (2) C930 at IFA in Berlin yesterday. It's a big deal, not just because the Yoga Book got a refresh, but it brings a form factor to the market I've been waiting ten years for (Microsoft Courier). Dual-screen devices have been tried, but no one has ever done it well. Lenovo looks like they've found the secret sauce, or just waited for the tech to advance far enough along, and seized the moment.
Either way, I win! I already carry a Yoga Book 1 and an E-Ink Tablet with me most places, and the Yoga Book C930 basically combines the two into one easy to carry device.
UPDATE:
Reached out to Lenovo for some clarity on some things and heard back. See below.
Let's look at the specs.
Processor
The Yoga Book (2) C930 comes with either an Intel Core i5-7Y54 Processor or Intel Core m3-7Y30 Processor. Both of these are going to be passively cooled, Hyper Threading, and pushing Intel HD Graphics 615, dual-channel memory (DDR3L/LPDDR3), and a fairly high Turbo clock.
If you're used to using a passively cooled device, particularly a Yoga Book 1, either of these processor options should feel like a big upgrade. If you're using anything with fans, 15 watts and up, this is going to feel as fast or slower for applications. These are the trade offs for a silent, energy efficient machine, that stays cool to the touch.
Sound
2 x Speakers with Dolby Atmos®
2 x Microphones with Noise-Cancelling Support
Lenovo has really been pouring the love into sound production across other models announced at IFA. While not a selling feature of the Yoga Book 2, I bet there's a significant improvement over the Yoga Book 1.
Memory
RAM - 4 GB LPDDR3 (Rumored 8GB option?)
ROM - 128 or 256 GB SSD
Card Slot - microSD; Supports Up to 512 GB
I'm not sure what kind of hard drive will actually land in the Yoga Book 2 (I'm going to try and find out), but it isn't EMMc type. That's good for speed, really good, but not as good for battery life or reliability where EMMc really shines.
UPDATE:
Me: Are the SSD options, SATA, M.2, or... ???
Lenovo: its M2. PCIE SSD
Is 4 GB of RAM enough? For me, even with slower, passively cooled machines, it has been. I've been able to draw fluidly in Photoshop at 300 DPI, twelve layers, with that kind of RAM and not had a problem. Typically, that would be all I would have open, other than some reference images.
The press release says 4 GB, but I’ve heard reporters say 4 or 8 GB reporting from IFA. I’ll try to verify.
UPDATE:
Me: Will there be a 4GB RAM and an 8GB RAM option be offered?
Lenovo: There is only a 4GB RAM variant announced. It's technically ready to support 8GB but we are not planning to ship it now, unless there are some specific demand which would likely be only in B2B.
For my varied use case, with devices like this, the EMMc hard drive has been the bottleneck, not the RAM.
Hopefully, the microSD card slot works reliably, unlike the Yoga Book 1 where it was hit or miss.
Battery
Type - Li-ion Polymer
Capacity - 4650 mAh / 35.8 Whr
Standby Time - Over 16 Days
General Usage - About 8.6 Hours
8.6 hours for that capacity mAh battery feels like optimism. Could be real. I'll believe it when I see it.
Even if I only got seven hours out of it, I wouldn't be sad, and I carry a spare battery with me most of the time anyway to charge my phone and tablet. The Yoga Book 2 has two USB 3.1 (Gen 1) Type-C ports, one for charging.
Display
LCD
Size - 10.8" QHD (2560 x 1600), 281 ppi
Type - LCD with IPS Technology
Brightness - 400 nits
Color Depth - 16.7 Million
Color Gamut - 85% (Typical)
Touch - Capacitive Multitouch and Precision Pen Support (4,096 pressure levels)
I love QHD displays. Love. I understand that this is Wacom Tech, and probably not proprietary to Lenovo. I'll try to verify, but I think any AES pen stylus should work. This was a major gripe with the Yoga Book 1, that both surfaces didn't take pen input. It didn't bother me because I preferred to draw offset on the Create Pad surface, but for some, it was a hard transition.
E Ink
Size - 10.8" FHD (1920 x 1080), 204 ppi
Type - Flexible E Ink Mobius Display
Touch - Capacitive Multitouch and Precision Pen Support (4,096 pressure levels)
This panel provides the keyboard (with support for thirty languages), with haptic/audio feedback, and keen key press animations. Switch modes, and it is a digital notebook, for sketching and taking notes. At 10.8″ it should be a little bigger and better to use than the Yoga Book 1. Also, Infrared Fingerprint reader built in. Whether this will make Windows Hello viable or not, remains to be seen. I keep hoping Lenovo will go back to having their own biometric access for their machines, as Microsoft can’t make a ham sandwich correctly right now.
Edit: The Infrared Fingerprint reader, sitting flush with the surface of the keyboard, looks to be the power button. Nice!
Last year, Onyx teased an E Ink typewriter (laptop) with a 10.3 Flexible E Ink display. It ended up being canceled, and attempts by other companies to bring such a device to the US have fizzled. I kickstarted the Pomera foldable E Ink writer, but it didn't go. I've been watching to see if something with that display would land in the US. Looks like it will.
The Yoga Book appears to have that tech built in. Excite! I thought that maybe the "Flexible" nature of the display was a literal description, and it appears to be. The Yoga Book 3 teased at Computex appears to maybe have a flexible display, maybe? Squint, and look at that hinge!
Here's the product page for the E Ink Mobius product. Check out the embedded video. Draw your own conclusions.
The bad news; it only supports PDF format right now. Lenovo has told reporters that they will add ePub (non-DRM), Mobi, and Text formats, but I wouldn't hold your breath. Lenovo, or any OEM, adding functionality to a consumer product after release is very unlikely. I'm sure Lenovo has the best intentions here, but if having those formats recognized on the E Ink side is mission critical, this might not be the device for you.
UPDATE:
Me: When will Lenovo add ePub, Mobi, and txt format options to the E ink display reader application?
Lenovo: In Q1 calendar, 2019.
There's also handwriting to text conversion right now. It sounds like Lenovo might add the same for mathematical calculations, diagrams, and such, but if it ships lacking that functionality, I wouldn’t count on seeing it added later. It is what it is.
UPDATE:
Me: Will it ship with the ability to convert mathematical calculations and diagrams the same as handwritten text?
Lenovo: Yes
Other Stuff
You can knock on the lid twice to reverse the polarity of the magnets holding it closed. It makes the device feel very premium, and it is great for nail biters, and people that like knock-knock jokes.
The Precision Pen that comes in the box looks nice, but appears to lack barrel buttons. Like the Yoga Book 1, designers and artists will be looking for alternatives, and like before, there will probably be many options. I'll try to verify that. Hopefully, with the Yoga Book 3, Lenovo gives us a stylus pen we don't immediately replace with something else.
UPDATE
Me: Does the Precision Pen have barrel buttons? Will other AES Lenovo and Wacom stylus pens rated for 4096 levels of pressure sensitivity work with the Yoga Book 2?
Lenovo: It has barrel 2 buttons and one eraser button at the top. Only Bluetooth AES 2.0, yes, but shortcuts of physical buttons may not work as intended as our built-in software pairs and configures in the background for this Pen specifically;
Edit: I found a video where one of the reviewers demonstrates the use of the barrel buttons (2). There’s a flat toggle piece on one side of the stylus pen. One for erasing, and one for making selections. Yay!
Edit: There are conflicting reports about release, September, or October.
This video actually does a good job demonstrating what the device can do.
youtube
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You probably ended up here because you heard Facebook ads are a great way to make money online. Maybe you even heard it from me.
Here are the facts: Facebook has over 2.3 billion monthly active users. More than Instagram and Snapchat combined. One-third of those users engage with brands on Facebook regularly. A whopping 93% of social media advertisers use Facebook. (1)
If there was ever a time to jump on that Facebook ads action, this is it.
Don’t forget to check out the best ways to make money fast, ways to make money online, and online business ideas.
Now, let’s move on to the top ways to make money with Facebook ads in 2019.
35. Psychology
How many times have you mindlessly scrolled through Facebook for an entire hour? Refreshed your notifications three times in a minute? Facebook is the master of using subtle psychological hints to get users addicted, and leveraging this psychology is the best way to create effective Facebook ads.
There are four main psychological triggers that keep users interacting with Facebook content: fear, outrage, pity, and aspiration. (2) The 4th one – aspirational content – is a big motivator. Social media is notorious for hooking people by presenting ideal forms of the lives they could be living (just look at all the “make money online” ads with Lambos and beaches).
34. Copywriting
Copywriting is a huge pain point for most advertisers – 86% of content out there isn’t even relevant or aligned with sales goals. (3)
Nicholas Kusmich, a self-made millionaire thanks to Facebook ads, claims that the simplest, most effective copywriting formula for Facebook ads is the feel-felt-found formula. Create feeling around a problem, build a connection by explaining you’ve felt that way too, and finally, explain that you’ve found a solution that works. (4)
Part of copywriting is psychology (see above), but part of it is also writing. Learn your psychology, practice a lot, use the formula I mentioned, and you should be good.
33. Photography
Facebook may not be as visual as Instagram, but visuals are still king when it comes to advertising. Images make up a massive 75-90% of advertising performance on Facebook, and the most effective Facebook ads have titles that are only 4 words long and descriptions that are only 15 words. (5) A picture is almost literally worth a thousand words in the Facebook ads world.
32. Consulting
Over 3 million businesses are advertising on Facebook, and most of them are failing miserably. (6) If you’ve got some Facebook ads skills but don’t want to deal with starting up your own company, offering Facebook ads consulting or management services can net you some decent cash.
It’s remote, and once you’ve locked down some clients, you can start creating training and e-courses, making it scalable too.
31. Video
Forbes called video marketing the future of content marketing for a reason: it’s expected to claim 80% of all web traffic but 2019. (7)
Whatever your methods for making money off Facebook ads, they should include video. Keep in mind that 47% of the value of Facebook ads happens in the first 3 seconds. (8) Short and sweet grabs their attention.
30. Blogging
Obviously I think blogging is a great idea, lol. It’s worked for me. But I also think that leveraging unpaid marketing methods like guest blogging and SEO is ideal for growing your blog.
That being said, paid advertising can be incredibly powerful for growing a subscriber list if you know what you’re doing. On ShoutMeLoud, they managed to gain over 5k new subscribers in just 60 days, at the cost of only .25 cents per subscriber, using Facebook ads. (9)
29. Lead magnet
Whether it’s a free eBook, a discount, or a giveaway, you’ve got to offer people something in order to get their likes and email addresses. It can be simple – people love free stuff – but you have to give something to get something.
Three of the most effective lead magnets on Facebook are also three of the easiest: offer an invite to a private, closed Facebook group, a free PDF – a short eBook, checklist, or one of your favorite blog articles converted to PDF using Web2PDF, or a free email series/course. (10)
28. Landing page
The fact is that people come to social media to relax and scroll mindlessly, not to make decisions and buy things. If your ad is going to take people away from Facebook, your landing page needs to be on its A-game.
I’ve said it before, but video content is kind right now. Size matters, folks. The video should be 400-600 pixels wide and 300-450 pixels tall, according to research from Wistia. Make sure your video is “above the fold”, too…aka people don’t have to scroll to see it. Videos in the top 250 pixels of the page get played twice as often. (11)
27. Daily ads
Facebook gives you the option to spend all your ad money at once to get a huge following upfront, or to stretch it out over time. While spending $2/day on an ad might sound like nothing, stretching your campaign out over time is hands down more effective.
Here’s the thing: 81% of sales happen after 7 or more contacts. SEVEN. (12) If you want people to convert, to even like your page, you’ve got to infiltrate their daily life. You’ve got to get your ad in front of their face 7 times.
26. Carousel ads
Carousel ads are great if you’re running a business with several products or services. They can display up to 10 different products in image or video format, along with product descriptions, pricing information, and calls to action.
This adds up pretty well: a social media agency called Kinetic Social found that carousel adds convert nearly 10 times as much as regular Facebook ads do. (13)
25. Canvas ads
Canvas ads let you cram a bunch of different types of media (video, image, text, other interactive types of media, etc.) into one space. The theory is that viewers will be drawn to the eye-catching, interactive stuff in the ad and gain a better understanding of your brand, leading to more conversions.
If you look up examples of canvas ads, you might think they look like a jumbled mess, but they work: on average, over half of Facebook users that view a canvas ad look at at least half of the ad. They stay on the ad for an amazing average of 31 seconds. (14)
24. Discounts
Would you like a yogurt fanpage on Facebook? Probably not. That’s why YoCrunch had only 1,000 likes on Facebook…until they started offering dollar-off coupons for their yogurt. In about 6 months, they shot up to 150,000 likes. (15)
They probably got some good sales numbers out of their 149,000 new fans.
23. Ad monitoring
If you’re not experienced enough yet to go into consulting, offering a Virtual Assistant or Ad monitoring service is a good place to start. They create the campaign, you post and monitor it daily. If performance drops, you tweak the campaign. If an ad is underperforming, you end it. At the end of the campaign, you deliver reports on what performed well and what didn’t.
Sounds easy, but people like Andrea Vahl have built up clients that run hundreds of thousands of dollars worth of ad campaigns on Facebook. (16) Even the smallest commission off that would net you some good money.
22. Facebook marketplace
Using Facebook ads will drastically speed up the time it takes you to sell your junk on the Facebook marketplace. People there are looking to buy something, so you’ve already got a semi-warm audience.
Running ads to the Facebook marketplace is simple, too. All you have to do is select “Automatic Placement” when you’re making your Facebook ad, and Facebook will stick your ad everywhere it makes sense, including the proper Marketplace category. (17)
21. Fitness videos
Kayla Itsines, a personal trainer and social media star, has leveraged Facebook ads to grow a colossal following of over 16 million likes on her page. (18) She offers various personal training programs and videos with monthly subscription fees to a built-in audience in the 7-figures, so you know she’s bringing in good money.
There are two things that Kayla did really well here: she narrowed down her target market and advertised only to them, and she built a memorable brand and name for herself. If you’re big into fitness, talented, and ripped, this could be a good route.
20. Crowdfunding
Got a genius idea for a new product but you can’t get investors? Crowdfunding your new idea on Kickstarter or Indiegogo can bring in money for your new project, as well as spread awareness about it (meaning more money down the line).
You’ll have to be more careful about your ad budget since you don’t have any cash flow from your new product idea until it’s out there selling. Watch that cost per click closely. Once it begins to rise, create and test new ads again to keep your ad costs low.
19. Influencer
Instagram is influencer-heaven, but you can make money with Facebook ads as well. As an influencer, you could be a part of your favorite brand’s Facebook ads campaign. No need for a huge following, either – many brands prefer micro-influencers (between 1,000 and 10,000 followers, roughly) because although their audience is smaller, they tend to be more loyal and thus convert at a higher rate. (19)
18. Events
Hosting a paid event that’s coming up? Hopefully, you’ve got a Facebook page for it, and if you do, you can run ads to that Facebook page to increase attendees.
To boost event attendees, try to partner with a larger brand in your niche so you can use the Branded Content feature (your partner has to be verified on Facebook, aka have the blue checkmark). This feature lets you share the larger brand’s posts as your own Facebook ads as long as you tag them in it, increasing your brand credibility and awareness.
17. A/B testing
The reason so many entrepreneurs either don’t venture into paid advertising or fail at paid advertising is that they run ineffective campaigns. The #1 method for selecting an effective campaign that’s not going to waste your money is A/B testing.
Come up with an ad template. Create two ads, both exactly the same but with different images, and run each one in the exact same way with $5 or $10. Pick the image that performs best, and then run two ads again with that image but two different versions of the copywriting. Take the winner, and create two identical ads, but run them with two different target audiences. The ad campaign with the most conversions gets your spending.
16. e-Courses
Websites like Teachery let you create e-courses and webinars (learn Facebook ads well enough and you could make a course on Facebook ads, ha), which you can then market and sell for a pretty nice profit. One guy used the platform to create a webinar on landing sponsorships and netted $32,680. (20)
Because of Facebook’s powerful targeting tools, you can easily hone in on your target market with a Facebook ad for your e-course. Just make sure to offer a lead magnet, like a 10-minute seminar for free. And get at those emails, don’t forget an opt-in form.
15. Facebook instant articles
Facebook Instant Articles is a platform on Facebook that allows businesses and people to publish articles on Facebook that load instantly. Think LinkedIn’s native articles, but optimized to load quickly and convert – they load 10 times faster than regular mobile articles. (21)
The Facebook Audience Network then pays its publishers an eCPM rate that’s calculated based on your traffic volume and the countries your traffic comes from. That rate fluctuates, but it usually starts pretty high at around .35 cents and can go all the way up to $5 if your traffic is coming from the U.S. This adds up fast, with some people bringing in over $10k/month.
14. Affiliate marketing
Amazon is the usual go-to, and for good reason. It’s easy to set up and affiliates bring in a 10% commission, plus it’s a trusted website that most people already use. Plus, cookies last 24 hours, so if someone clicks your link and then buys something the next morning, you’ll still get a commission.
You can grab affiliate links from other sources as well, such as Clickbank or individual courses/products you use from other places.
Make fan pages for various niches and grow them via Facebook ads. Post great content and memes daily and throw in your affiliate links here and there.
13. Webinars
Facebook ads are a crucial tool for marketing webinars, and webinars are critical for growing your following. If you look at Leadpages’ top 12 highest converting pages, 9 of them are webinars. It is easily the best one-to-many sales and marketing tool. (22)
Use Facebook ads to promote a small free webinar, and leave your audience hanging at the end. Offer the option to upgrade to a paid plan for more extensive content and one-on-one access.
12. Facebook live
In a similar vein to webinars, you can run Facebook ads to your Facebook Live videos. Facebook live lets you earn money by placing ads at natural breaks in your live streams through a feature called “ad breaks” if you meet certain requirements (23), but you can, of course, use your Facebook live stream as a marketing tool (like a webinar) to direct followers towards your business or make them aware of a new product you’re launching.
11. YouTube videos
Your YouTube earnings (at least in the YouTube Partner program) are heavily dependent on video views and channel subscribers, two things you can acquire more of using Facebook ads.
Targeting your video correctly shouldn’t be difficult if you know your YouTube audience well. As for your ad, write two ads, each with different copy (A/B testing, as always). Throw a short teaser clip from your new video into the ad, then write a call to action to get your audience to click through to your new YouTube video.
10. Mobile app
Mobile apps are hot: Candy Crush, the silly little Bejeweled clone, earned nearly $1 billion between July 2017 and July 2018 through in-app purchases and in-app ads. Not bad when you consider that Candy Crush is free. (24)
You could do same thing. Learn to code for free at Codeacademy or somewhere similar, then build your app. Once it’s built, Facebook has a cool mobile-app specific ad format that lets you plug in an “install now” or some other relevant call-to-action button right on the ad.
9. Email list
If you’re marketing something, the ultimate goal is to get into their email – email marketing has a 4400% ROI, after all. (25)
Use Facebook ads to build an email list that’ll make you rich by creating an ad campaign with a compelling lead magnet. When people click the campaign, it goes to a landing page optimized for email capture (there are hundreds of landing page creators out there, try Leadpages, Optimise Press, or Unbounce). (26) (27) (28) They put in their email to get your lead magnet, and you build a list.
From there, you just gotta send them valuable, entertaining email content to build rapport, and of course, you gotta sell too.
8. Podcast
Podcasts are exploding in popularity because they fit neatly into everyone’s busy lives. Just look at Joe Rogan, who makes nearly $30,000 per Joe Rogan Experience episode, give or take. (29)
Find something unique you like to talk about and make sure there’s some market demand for it. Get the proper equipment, decide if you’re going to do an interview-style podcast or if it’ll just be you, and get to it. Then monetize through sponsorships, your own products, etc. (30)
7. e-Commerce
e-Commerce sales are increasing rapidly every year. (31) Create a dropshipping site, and you can get a piece of that e-commerce pie without ever handling inventory at all. Pick a specific niche that’s not over-saturated…real specific, like horoscope tee shirts or mom mugs.
The awesome thing about Facebook ads is you can hone in on really specific target audiences – like people born in March. If you’re doing horoscope mugs, create a different ad for each astrological sign, and then target the ad at an audience based on their birthday.
6. T-shirt campaign
Dropshipping with T-shirts is how every new internet entrepreneur thinks they’re going to make it. It is incredibly easy, but it is saturated. You’ll have to come up with a super original, niche idea.
If you do, you can use TeeSpring to design shirts for free. (32) You promote and sell, they print and ship. Shirts are not printed until you hit a sales goal, and the higher your sales goal, the lower your tee shirt cost and the bigger your profit.
5. Advertise a fanpage
It’s totally possible to grow a page into 1,000 likes with just $20 on Facebook ads. With a baseline of 1,000 likes, you can go places. Create shareable content to increase your reach for free and host some giveaways. Then, you can advertise your products and services to your fanpage audience for free.
4. Sell fanpage posts
If you have at least 1,000 likes on a FB fan page, you can sell posts on websites like Shop Something. (33)
Similar to sponsored posts on Instagram, brands will pay you to post their content/ads to your Facebook audience. You have to be careful with this though, because if you start posting sponsored ads all the time you will lose followers. That being said, it’s easy money, as long as you’re judicious with your ad postings.
3. Sell a fanpage
If you’d rather opt for a more hands-off method, you can just sell your fanpage altogether. This is akin to flipping websites, but with much less work and no coding involved.
No fake followers – you need to have legit engagement. Websites like FanPageCash will tell you how much your page is worth, but it’s best to do a private deal, as selling fanpages is actually against the Facebook T&C. (34)
2. Facebook groups
You can’t promote groups but you can start a fanpage and promote a post that links to your group. While Facebook fanpages have pitiful organic reach (around 10%) after the new algorithm, Facebook groups have huge reach and engagement rates without making you pay to promote and advertise. Groups are one of the most underrated methods for building an active, organic following. Once you’ve got that, your monetization options are endless.
1. Capture leads for local businesses
Honestly, you could go through the steps of building out optimized landing pages, lead magnets, email lists, and e-commerce sites, create your Facebook ads, capture leads, convert those leads, and then turn them into returning customers, all while managing a set of services or products…but that’s a lot of work for one person.
The fact is, you can make just as much money (if not more) by cutting out all the pain points (managing inventory, converting customers) and simply focusing on doing one step really well: capturing leads. That’s the bread and butter of a business, anyway. If you can do that, local businesses will pay you good money to hand over those leads.
Once you get good at capturing them, you can automate and scale it, so hard work in the beginning leads to a business that runs itself. Nothing is more hands-off than letting 4-figure leads roll into your inbox while you sleep.
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Ranking the 35 best ways to make money with Facebook ads in 2019
You probably ended up here because you heard Facebook ads are a great way to make money online. Maybe you even heard it from me.
Here are the facts: Facebook has over 2.3 billion monthly active users. More than Instagram and Snapchat combined. One-third of those users engage with brands on Facebook regularly. A whopping 93% of social media advertisers use Facebook. (1)
If there was ever a time to jump on that Facebook ads action, this is it.
Don’t forget to check out the best ways to make money fast, ways to make money online, and online business ideas.
Now, let’s move on to the top ways to make money with Facebook ads in 2019.
35. Psychology
How many times have you mindlessly scrolled through Facebook for an entire hour? Refreshed your notifications three times in a minute? Facebook is the master of using subtle psychological hints to get users addicted, and leveraging this psychology is the best way to create effective Facebook ads.
There are four main psychological triggers that keep users interacting with Facebook content: fear, outrage, pity, and aspiration. (2) The 4th one – aspirational content – is a big motivator. Social media is notorious for hooking people by presenting ideal forms of the lives they could be living (just look at all the “make money online” ads with Lambos and beaches).
34. Copywriting
Copywriting is a huge pain point for most advertisers – 86% of content out there isn’t even relevant or aligned with sales goals. (3)
Nicholas Kusmich, a self-made millionaire thanks to Facebook ads, claims that the simplest, most effective copywriting formula for Facebook ads is the feel-felt-found formula. Create feeling around a problem, build a connection by explaining you’ve felt that way too, and finally, explain that you’ve found a solution that works. (4)
Part of copywriting is psychology (see above), but part of it is also writing. Learn your psychology, practice a lot, use the formula I mentioned, and you should be good.
33. Photography
Facebook may not be as visual as Instagram, but visuals are still king when it comes to advertising. Images make up a massive 75-90% of advertising performance on Facebook, and the most effective Facebook ads have titles that are only 4 words long and descriptions that are only 15 words. (5) A picture is almost literally worth a thousand words in the Facebook ads world.
32. Consulting
Over 3 million businesses are advertising on Facebook, and most of them are failing miserably. (6) If you’ve got some Facebook ads skills but don’t want to deal with starting up your own company, offering Facebook ads consulting or management services can net you some decent cash.
It’s remote, and once you’ve locked down some clients, you can start creating training and e-courses, making it scalable too.
31. Video
Forbes called video marketing the future of content marketing for a reason: it’s expected to claim 80% of all web traffic but 2019. (7)
Whatever your methods for making money off Facebook ads, they should include video. Keep in mind that 47% of the value of Facebook ads happens in the first 3 seconds. (8) Short and sweet grabs their attention.
30. Blogging
Obviously I think blogging is a great idea, lol. It’s worked for me. But I also think that leveraging unpaid marketing methods like guest blogging and SEO is ideal for growing your blog.
That being said, paid advertising can be incredibly powerful for growing a subscriber list if you know what you’re doing. On ShoutMeLoud, they managed to gain over 5k new subscribers in just 60 days, at the cost of only .25 cents per subscriber, using Facebook ads. (9)
29. Lead magnet
Whether it’s a free eBook, a discount, or a giveaway, you’ve got to offer people something in order to get their likes and email addresses. It can be simple – people love free stuff – but you have to give something to get something.
Three of the most effective lead magnets on Facebook are also three of the easiest: offer an invite to a private, closed Facebook group, a free PDF – a short eBook, checklist, or one of your favorite blog articles converted to PDF using Web2PDF, or a free email series/course. (10)
28. Landing page
The fact is that people come to social media to relax and scroll mindlessly, not to make decisions and buy things. If your ad is going to take people away from Facebook, your landing page needs to be on its A-game.
I’ve said it before, but video content is kind right now. Size matters, folks. The video should be 400-600 pixels wide and 300-450 pixels tall, according to research from Wistia. Make sure your video is “above the fold”, too…aka people don’t have to scroll to see it. Videos in the top 250 pixels of the page get played twice as often. (11)
27. Daily ads
Facebook gives you the option to spend all your ad money at once to get a huge following upfront, or to stretch it out over time. While spending $2/day on an ad might sound like nothing, stretching your campaign out over time is hands down more effective.
Here’s the thing: 81% of sales happen after 7 or more contacts. SEVEN. (12) If you want people to convert, to even like your page, you’ve got to infiltrate their daily life. You’ve got to get your ad in front of their face 7 times.
26. Carousel ads
Carousel ads are great if you’re running a business with several products or services. They can display up to 10 different products in image or video format, along with product descriptions, pricing information, and calls to action.
This adds up pretty well: a social media agency called Kinetic Social found that carousel adds convert nearly 10 times as much as regular Facebook ads do. (13)
25. Canvas ads
Canvas ads let you cram a bunch of different types of media (video, image, text, other interactive types of media, etc.) into one space. The theory is that viewers will be drawn to the eye-catching, interactive stuff in the ad and gain a better understanding of your brand, leading to more conversions.
If you look up examples of canvas ads, you might think they look like a jumbled mess, but they work: on average, over half of Facebook users that view a canvas ad look at at least half of the ad. They stay on the ad for an amazing average of 31 seconds. (14)
24. Discounts
Would you like a yogurt fanpage on Facebook? Probably not. That’s why YoCrunch had only 1,000 likes on Facebook…until they started offering dollar-off coupons for their yogurt. In about 6 months, they shot up to 150,000 likes. (15)
They probably got some good sales numbers out of their 149,000 new fans.
23. Ad monitoring
If you’re not experienced enough yet to go into consulting, offering a Virtual Assistant or Ad monitoring service is a good place to start. They create the campaign, you post and monitor it daily. If performance drops, you tweak the campaign. If an ad is underperforming, you end it. At the end of the campaign, you deliver reports on what performed well and what didn’t.
Sounds easy, but people like Andrea Vahl have built up clients that run hundreds of thousands of dollars worth of ad campaigns on Facebook. (16) Even the smallest commission off that would net you some good money.
22. Facebook marketplace
Using Facebook ads will drastically speed up the time it takes you to sell your junk on the Facebook marketplace. People there are looking to buy something, so you’ve already got a semi-warm audience.
Running ads to the Facebook marketplace is simple, too. All you have to do is select “Automatic Placement” when you’re making your Facebook ad, and Facebook will stick your ad everywhere it makes sense, including the proper Marketplace category. (17)
21. Fitness videos
Kayla Itsines, a personal trainer and social media star, has leveraged Facebook ads to grow a colossal following of over 16 million likes on her page. (18) She offers various personal training programs and videos with monthly subscription fees to a built-in audience in the 7-figures, so you know she’s bringing in good money.
There are two things that Kayla did really well here: she narrowed down her target market and advertised only to them, and she built a memorable brand and name for herself. If you’re big into fitness, talented, and ripped, this could be a good route.
20. Crowdfunding
Got a genius idea for a new product but you can’t get investors? Crowdfunding your new idea on Kickstarter or Indiegogo can bring in money for your new project, as well as spread awareness about it (meaning more money down the line).
You’ll have to be more careful about your ad budget since you don’t have any cash flow from your new product idea until it’s out there selling. Watch that cost per click closely. Once it begins to rise, create and test new ads again to keep your ad costs low.
19. Influencer
Instagram is influencer-heaven, but you can make money with Facebook ads as well. As an influencer, you could be a part of your favorite brand’s Facebook ads campaign. No need for a huge following, either – many brands prefer micro-influencers (between 1,000 and 10,000 followers, roughly) because although their audience is smaller, they tend to be more loyal and thus convert at a higher rate. (19)
18. Events
Hosting a paid event that’s coming up? Hopefully, you’ve got a Facebook page for it, and if you do, you can run ads to that Facebook page to increase attendees.
To boost event attendees, try to partner with a larger brand in your niche so you can use the Branded Content feature (your partner has to be verified on Facebook, aka have the blue checkmark). This feature lets you share the larger brand’s posts as your own Facebook ads as long as you tag them in it, increasing your brand credibility and awareness.
17. A/B testing
The reason so many entrepreneurs either don’t venture into paid advertising or fail at paid advertising is that they run ineffective campaigns. The #1 method for selecting an effective campaign that’s not going to waste your money is A/B testing.
Come up with an ad template. Create two ads, both exactly the same but with different images, and run each one in the exact same way with $5 or $10. Pick the image that performs best, and then run two ads again with that image but two different versions of the copywriting. Take the winner, and create two identical ads, but run them with two different target audiences. The ad campaign with the most conversions gets your spending.
16. e-Courses
Websites like Teachery let you create e-courses and webinars (learn Facebook ads well enough and you could make a course on Facebook ads, ha), which you can then market and sell for a pretty nice profit. One guy used the platform to create a webinar on landing sponsorships and netted $32,680. (20)
Because of Facebook’s powerful targeting tools, you can easily hone in on your target market with a Facebook ad for your e-course. Just make sure to offer a lead magnet, like a 10-minute seminar for free. And get at those emails, don’t forget an opt-in form.
15. Facebook instant articles
Facebook Instant Articles is a platform on Facebook that allows businesses and people to publish articles on Facebook that load instantly. Think LinkedIn’s native articles, but optimized to load quickly and convert – they load 10 times faster than regular mobile articles. (21)
The Facebook Audience Network then pays its publishers an eCPM rate that’s calculated based on your traffic volume and the countries your traffic comes from. That rate fluctuates, but it usually starts pretty high at around .35 cents and can go all the way up to $5 if your traffic is coming from the U.S. This adds up fast, with some people bringing in over $10k/month.
14. Affiliate marketing
Amazon is the usual go-to, and for good reason. It’s easy to set up and affiliates bring in a 10% commission, plus it’s a trusted website that most people already use. Plus, cookies last 24 hours, so if someone clicks your link and then buys something the next morning, you’ll still get a commission.
You can grab affiliate links from other sources as well, such as Clickbank or individual courses/products you use from other places.
Make fan pages for various niches and grow them via Facebook ads. Post great content and memes daily and throw in your affiliate links here and there.
13. Webinars
Facebook ads are a crucial tool for marketing webinars, and webinars are critical for growing your following. If you look at Leadpages’ top 12 highest converting pages, 9 of them are webinars. It is easily the best one-to-many sales and marketing tool. (22)
Use Facebook ads to promote a small free webinar, and leave your audience hanging at the end. Offer the option to upgrade to a paid plan for more extensive content and one-on-one access.
12. Facebook live
In a similar vein to webinars, you can run Facebook ads to your Facebook Live videos. Facebook live lets you earn money by placing ads at natural breaks in your live streams through a feature called “ad breaks” if you meet certain requirements (23), but you can, of course, use your Facebook live stream as a marketing tool (like a webinar) to direct followers towards your business or make them aware of a new product you’re launching.
11. YouTube videos
Your YouTube earnings (at least in the YouTube Partner program) are heavily dependent on video views and channel subscribers, two things you can acquire more of using Facebook ads.
Targeting your video correctly shouldn’t be difficult if you know your YouTube audience well. As for your ad, write two ads, each with different copy (A/B testing, as always). Throw a short teaser clip from your new video into the ad, then write a call to action to get your audience to click through to your new YouTube video.
10. Mobile app
Mobile apps are hot: Candy Crush, the silly little Bejeweled clone, earned nearly $1 billion between July 2017 and July 2018 through in-app purchases and in-app ads. Not bad when you consider that Candy Crush is free. (24)
You could do same thing. Learn to code for free at Codeacademy or somewhere similar, then build your app. Once it’s built, Facebook has a cool mobile-app specific ad format that lets you plug in an “install now” or some other relevant call-to-action button right on the ad.
9. Email list
If you’re marketing something, the ultimate goal is to get into their email – email marketing has a 4400% ROI, after all. (25)
Use Facebook ads to build an email list that’ll make you rich by creating an ad campaign with a compelling lead magnet. When people click the campaign, it goes to a landing page optimized for email capture (there are hundreds of landing page creators out there, try Leadpages, Optimise Press, or Unbounce). (26) (27) (28) They put in their email to get your lead magnet, and you build a list.
From there, you just gotta send them valuable, entertaining email content to build rapport, and of course, you gotta sell too.
8. Podcast
Podcasts are exploding in popularity because they fit neatly into everyone’s busy lives. Just look at Joe Rogan, who makes nearly $30,000 per Joe Rogan Experience episode, give or take. (29)
Find something unique you like to talk about and make sure there’s some market demand for it. Get the proper equipment, decide if you’re going to do an interview-style podcast or if it’ll just be you, and get to it. Then monetize through sponsorships, your own products, etc. (30)
7. e-Commerce
e-Commerce sales are increasing rapidly every year. (31) Create a dropshipping site, and you can get a piece of that e-commerce pie without ever handling inventory at all. Pick a specific niche that’s not over-saturated…real specific, like horoscope tee shirts or mom mugs.
The awesome thing about Facebook ads is you can hone in on really specific target audiences – like people born in March. If you’re doing horoscope mugs, create a different ad for each astrological sign, and then target the ad at an audience based on their birthday.
6. T-shirt campaign
Dropshipping with T-shirts is how every new internet entrepreneur thinks they’re going to make it. It is incredibly easy, but it is saturated. You’ll have to come up with a super original, niche idea.
If you do, you can use TeeSpring to design shirts for free. (32) You promote and sell, they print and ship. Shirts are not printed until you hit a sales goal, and the higher your sales goal, the lower your tee shirt cost and the bigger your profit.
5. Advertise a fanpage
It’s totally possible to grow a page into 1,000 likes with just $20 on Facebook ads. With a baseline of 1,000 likes, you can go places. Create shareable content to increase your reach for free and host some giveaways. Then, you can advertise your products and services to your fanpage audience for free.
4. Sell fanpage posts
If you have at least 1,000 likes on a FB fan page, you can sell posts on websites like Shop Something. (33)
Similar to sponsored posts on Instagram, brands will pay you to post their content/ads to your Facebook audience. You have to be careful with this though, because if you start posting sponsored ads all the time you will lose followers. That being said, it’s easy money, as long as you’re judicious with your ad postings.
3. Sell a fanpage
If you’d rather opt for a more hands-off method, you can just sell your fanpage altogether. This is akin to flipping websites, but with much less work and no coding involved.
No fake followers – you need to have legit engagement. Websites like FanPageCash will tell you how much your page is worth, but it’s best to do a private deal, as selling fanpages is actually against the Facebook T&C. (34)
2. Facebook groups
You can’t promote groups but you can start a fanpage and promote a post that links to your group. While Facebook fanpages have pitiful organic reach (around 10%) after the new algorithm, Facebook groups have huge reach and engagement rates without making you pay to promote and advertise. Groups are one of the most underrated methods for building an active, organic following. Once you’ve got that, your monetization options are endless.
1. Capture leads for local businesses
Honestly, you could go through the steps of building out optimized landing pages, lead magnets, email lists, and e-commerce sites, create your Facebook ads, capture leads, convert those leads, and then turn them into returning customers, all while managing a set of services or products…but that’s a lot of work for one person.
The fact is, you can make just as much money (if not more) by cutting out all the pain points (managing inventory, converting customers) and simply focusing on doing one step really well: capturing leads. That’s the bread and butter of a business, anyway. If you can do that, local businesses will pay you good money to hand over those leads.
Once you get good at capturing them, you can automate and scale it, so hard work in the beginning leads to a business that runs itself. Nothing is more hands-off than letting 4-figure leads roll into your inbox while you sleep.
via https://mlmcompanies.org/make-money-with-facebook-ads/
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Gadget Flow is a product discovery platform. We reach about 28 million consumers on a monthly basis. In a nutshell, we've curated 12 new products every day since 2012. You can purchase these products directly from the sellers or you have the option to save them to your wishlist. The idea is to make everything available from the original vendor.We're a team of 28 people headquartered in New York, but our team works remotely from all over the world.Is it similar Product Hunt, for eCommerce?For the record, we founded Gadget Flow before Product Hunt.The idea of Gadget Flow was to create something that's between Amazon and Engadget. On one hand, through Amazon, you can just literally find anything you want, but it requires a lot of time to find quality and unique products, whether you’re looking gifts products, tech products etc.. On the other hand, you have Engadget or Gizmodo and other tech blogs, that write 2000-3000 word reviews on products. They go into detail but you don’t actually understand what each product does straight away. However, if you wanted to see a thorough review, that was the best place for you to go.Gadget Flow TeamSo with Gadget Flow we sit right in the middle, we present 12 new products every single day.We feature a product with only 100 word description. We make it as descriptive as possible but also allow you to visualize how you can use the product without needing to read thousands of words.How do you promote a website like this? How did you get your name out there?In the early days, I was actually taking care of our marketing department on my own. As a small company, you wear multiple hats, especially in the beginning. So I was in charge of marketing, and I used a lot of growth hacking strategies and techniques in general. One of the best, during the early days, was Facebook. We partnered with a lot of pages back in the day that were primarily niche pages.We would ask them to post products from Gadget Flow, and then we were converting their community to our users and subscribers and so on. That has worked for a couple of years. Then Facebook destroyed the organic reach. After that, we focused hard on SEO, as well as content marketing. We also upped our social media game in general, because we were relying a lot on Facebook.To break it down, it was 90% Facebook during our early days. Then we focused on Twitter, after that Instagram came along so we focused on that. Today it's primarily organic, meaning search - Bing, Google, DuckDuckGo and so on. Then the other half is split between social and content marketing.At the start, how did you fund it? Because surely there were some costs involved in starting, even though you weren't getting a lot of paid marketing. How did you fund that first year?We were lucky to be profitable since our third or fourth month. So the actual amount we put down as the three founders initially wasn't that significant. We're talking about a four figure number. It was primarily hosting, development and a few other things. It wasn't something crazy that you need to raise a seed or series A round to do. It was definitely easier back in the day because of the growth hacking strategies I mentioned with Facebook. It would have been way more challenging if you were to start today.What is your typical client? So when people are coming to you saying, "We want to advertise on your site," are they typically a Kickstarter, Indiegogo type of person? Or are they more of a general eCommerce site, that's just promoting your product?The majority used to be crowdfunding, because we were one of the first marketing platforms when Kickstarter and Indiegogo skyrocketed between 2012 and 2016. Now our ideal customers are small to medium business owners that have a Shopify store and are selling a high quality product.In terms of crowdfunding, we're partnered with Indiegogo and we are listed as experts on Kickstarter. We've also partnered with over 40 agencies and third party services as well. We've created an affiliate network for them in order for them to refer customers to us. It's become a big network now that leads to Gadget Flow. It is something that took us a lot of years to create and sustain.So there's a lot of services that will offer to promote your Kickstarter for you, and they'll do kind of full service ad agencies and things like that, so they'll run YouTube and Facebook Ads. How come you've decided not to offer that full service and focus on your type of promotion?Before we launched Gadget Flow, we were working on a media agency. I was the founder of that agency alongside the other two partners of Gadget Flow. We had a lot of experience with Facebook Ads, graphic design, web design, marketing, PR and everything in-between. We were running that company for over a year. We shut it down because we realized Gadget Flow's potential and we wanted to focus 100% on it.When it comes to an agency and a third party service, the crowdfunding market is highly saturated. In 2019, you go live on Kickstarter and on day one you get 200 emails from third party services saying, "Hey, we want to boost your product." (We're definitely one of them, by the way, for the sake of transparency.) But the reality is that 90% of those companies are actually a scam. There's this scam community built around the crowdfunding market that is just trying to take advantage of all the creators and get big piece of their total amount raised.What we do, from our side, is not to offer a full service to a creator or a campaign. There's so many companies that it just doesn't make sense to compete with these people. So instead, we built a product that they don't have, we're not competing with them and they're actually sending us customers.With that, it makes it a bit easier for us to convert customers because we have agency "XYZ" recommending our product. It makes it easier for the creator to get actual feedback on a service. Don't get me wrong, there's a few other services out there, shout out to BackerClub, The Crowdfunding Formula, Crowdreach, Jellop, Enventys.. We've been working with them for years.So what does your team actually look like now? So what's the breakdown, in terms of sales, web development, that kind of thing? Are there any services that you want to look to offer? Is there going to be a shift in that team breakdown at some point?When we were scaling the business, everyone was doing a lot of different tasks, you know how it is to run a startup. But nowadays, we break it down into separate departments and it has been this way for the past 2-3 years. We broke it down into customer support, sales, operations, our development team, and of course the management team too. It's more streamlined now.Are you looking to offer any services?There's so many ideas and so many different ways that we can expand Gadget Flow. On one hand it's a platform but we also have the apps for both Android and iOS with over a million downloads. We test the waters with a lot of new features that come out from third party services. For example, we were one of the first apps back in 2017 on Apple's app store that supported the augmented reality feature through Apple’s ARKit.If you have an iOS device and you download the app, you can actually experience some of the products that we showcase in augmented reality. It’s not scalable so far but we’re definitely we're looking at 2020 and 2021 to scale that even further and have higher adoption rates. The idea when we're looking at services, is to focus on what we're doing really well. Of course we also experiment with new ideas.Our marketing plans start at $400 and they can go all the way up to $30,000 for enterprise level options. We offer the Crowdinsight feature which is either for creators or small business owners with a hardware product. They can get feedback from our community about their product and potentially increase their conversion rate and ROAS (return on ad spend).The third service is something that we've launched recently. We partnered with the Cory group, which is a crowdfunding agency based in Israel. We've also partnered with Jonny Caplan, a very reputable tech reporter and we're doing unboxing videos. We launched that in May, 2019 and it's been going really well, we've had HP as one of our first customers. We've got over five videos that we're working on right now. The idea for this is to be able to release a couple of videos on a monthly basis, and scale that up as we grow.So then moving onto how you're marketing today, you've managed to get featured in places like Forbes and other big magazines. How did you get into these magazines? And what effect did they have on you being able to network with people and acquire new customers?It was primarily organic and then a bit of networking, I would say. So attending conferences where we exhibited and The Next Web in New York in 2015, 2016 and 2017. I was also a speaker at the web summit in Lisbon in 2017. It's about getting your name out there and attending conferences or events around your market and making sure to network with people.Then more generally, so when you're running the business day to day, what are you using to manage the team? So you manage it entirely remotely. How do you manage that? And what apps assist you with doing that?In reality, it comes down to great team collaboration meaning all departments understanding and knowing what other departments are doing, as well as who to reach out to if we have a specific case or a request.It comes down to creating an internal knowledge-base that forms your base as a company. As you scale your business, it's smart to run your business like it's even bigger than it is today. So if we take our example - Gadget Flow has 28 people today. In summer 2019, we're running as if it was 50-60 people. That does two things. One, it makes us work harder when it comes to workflow, procedures, policy updates, etc... The second thing is that it preps us for when that time comes. We hire one or two people every quarter depending on the year.We use Intercom as our customer support tool, live chat, email and everything in between. Then Salesmate for our sales team. Initially we tried Salesforce for a year and a half but didn't like it. We tried other tools in the past, like Podio but didn't like it. Now we're stuck with Salesmate, which is a good thing.Have you met all of the team? Or are you strictly remote? Have you met every person?Around 90% of the team. We actually did our first team retreat in Japan in Osaka, in September 2018, and we're going to do another one soon. The idea is to bring everyone together, it boosts your energy, your confidence, your productivity as well. You see these effects for months after the team retreat.Have you ever had to reject a product from your platform, because it was too outrageous? And what was it?Every product passes through our compliance team. They check products just before we publish them and also monitor the performance of certain product categories after we publish them.Our approval rate is close to 80% at this point, so we don't actually publish whatever we find or whatever our customer sends us. They have to meet the requirements and it should be a product that we would feature organically anyway.We have a backlog of products to go live for the next few months and we do feature organic products too. What we offer to our customers with our marketing plans is additional exposure - they get newsletter placements, featured placements and slider placements. But again, we're not featuring or promoting products that we wouldn't feature organically. That’s how it works.So 20% of products are too dangerous to feature?Not necessarily. It could be products, for example, such as prototypes. There are prototypes and prototypes out there. There could be one that looks like an alpha version of a product and it's not good enough at that stage to actually feature on Gadget Flow. But that particular customer might come back after a few months and say, "Okay, we created a better prototype and we're now ready to actually crowdfund this." In that case, we of course re-evaluate and approve it. The majority of the products we reject comes down to the quality, not necessarily that it's dangerous.If you enjoyed this interview, the full transcript is here.
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5 Best PPC Keyword Research Tools
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PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal.
Many small business owners overlook or ignore PPC, since it requires a not-so-small financial investment to launch and keep running. This is the wrong approach. With the right keyword research, you can greatly improve your chances of success with a PPC campaign.
With keywords on your side, you will ensure that the right audience sees your ads. You will also see an increase in the click-through rate (CTR) from these ads to your website.
We have compiled a list of tools that can help you find the best keywords to target for your PPC campaigns.
Google Keyword Planner
Google Keyword Planner is a free keyword analysis tool. It is a part of Google AdWords.
This tool is very popular among SEO experts. It is also one of the most reliable tools for PPC keyword research and analysis. If you are launching a new website, you should absolutely take advantage of this free tool, just like seasoned SEO experts do.
You can uncover potential keywords for your campaign, including search volumes by month for each keyword with this free tool. This is one of the best ways to pick the right keywords.
Although the tool was originally offered strictly for AdWords users to build out PPC campaigns, it is equally effective for doing SEO Keyword Research, which is an added benefit.
This tool is important to incorporate in analysis geared toward growing your site and adding more pages. Google is the leading search engine in most of the more developed nations across the globe. So their keyword data is unmatched on many levels.
To get started, simply enter any desired keyword in the search bar of the tool. Google will return with a list of other keywords related to that search term. This can really expand your thinking about which keywords you might want to target.
You may find a completely different keyword which has higher search volume and lower competition, which can really enhance your performance metrics! Other than keyword information, you get monthly search volumes, competitive metrics, and a suggested “page 1” bid if you are going through AdWords.
Ubersuggest
This tool is all-inclusive. When you use UberSuggest for keyword research, you are relying on one of the most powerful keywords analysis tools out there.
Ubersuggest can help you better optimize the SEO for your website, in addition to finding unique keywords to fuel your PPC campaigns.
For those who are beginning their digital business journey through PPC, this tool has many awesome features. One of the top things about UberSuggest is that it is FREE to use. While other keyword tools are based on prices ranging from $99 to $400, UberSuggest remains free to download and kickstart that dream PPC campaign.
If you are wondering about the pool of data available for filtering, this tool searches Google Analytics and Google Search Console to find keyword information. The results you see via UberSuggest will be credible and come from the best source on the web.
If you are looking for a keyword research tool for SEO rather than PPC, UberSuggest has got you covered as well. Marketers are becoming increasingly SEO-aware, because it’s a must-have skillset in 2018.
UberSuggest gives you a report of competitor performance for a particular keyword and tells you where they rank. This information will make it easy for you to choose the right keywords, and you will be able to stay a mile ahead of competitors in business.
64.6% of consumers click on PPC ads during online shopping, so make sure your keyword research is top-notch with my pick for the best tool on the market.
Wordstream
The free keyword suggestion tool offered by Wordstream is one of the most sophisticated keyword research tools of its nature. It can provide highly relevant keyword analysis for the niche of your choice.
Wordstream has a vast collection of long-tail keyword options in their database, all of which you can incorporate into your campaigns. In recent years, we have seen that people are more likely to enter long-tail keywords when searching for a query.
The suggestions you will get from using Wordstream will be highly relevant and useful for your campaigns
With the free version, users can search up to 30 queries in a day, which is quite impressive for a keyword research tool.
The company claims to have a search base of trillion search queries.
With the paid version, you can get access to Google Search Volume and Competitor Analysis.
Wordstream also offers a range of other free tools like Keyword Niche Finder, Negative Keyword Tool, and Keyword Grouper. All of these tools have been tried and tested for improving the quality of your keyword research.
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How B2C Marketers Drive Sales with Omni-Channel Campaigns
The more you use these free tools by Wordstream, the more you will educate yourself about keyword research.
Wordtracker Scout
Intelligent marketers know that one of the best places to look for PPC keywords is in your competitor’s campaigns. You can get great keyword suggestions by looking at where your competitors are investing time and money.
Also of note, the SEO Audit functionality is one of the best things about Wordtracker Scout. With that in hand, you can take your website’s SEO to the next level.
Using Wordtracker Scout, you will never miss out on what your competitors are doing. The competition could be trying out something new or stopping focus on a hot keyword you have been eyeing for months.
Healthy competition is always necessary for business. You will find it tiresome to manually visit competitor websites and documenting the keywords they are targeting across their domain.
You need a tool at hand which provides accurate data. Simply add the Wordtracker Scout extension to Google Chrome, and you can easily kick off the research process.
This tool is very easy to use. Once you install the extension, go to any website and hover your mouse over the ‘W’ button. Hit the ‘W’ button to find the strongest keywords on that page.
For those working in the SEO field, you can figure out important things like keyword density or long-tail keywords they are using. At the same time, you will be able to track and analyze what your competitors are planning to try next.
This tool is not complicated, and you don’t have to be an SEO or PPC pro to get the hang of it. Good marketers know that it takes more than just positive keywords to take your PPC campaigns to the next level.
Competitor analysis may be the missing link in your current marketing strategy. I always recommend collecting as much data as you can about any given topic.
With such depth of research, you will be armed with a range of facts and information. Once you have this tool, you can analyze the performance of any page on your own website or that of a competitor.
Google Analytics
When talking about the best and most profitable tools for keyword analysis, I’d be remiss to omit Google Analytics. Google Analytics is the a must-have for any SEO expert or PPC analyst.
This valuable and free tool will provide insight into your campaigns. Google Analytics presents your website statistics in an easy-to-understand format, even for those of us who are tech-savvy.
You can improve the performance of your PPC campaigns after analyzing your Google Analytics dashboard. This tool will break down the keyword activity and even traffic by hours and by day.
When you visit the Organic Search section of Google Analytics dashboard, you see keywords other visitors used in order to get to your site. Use this information to fix anything that isn’t working and to create a solid campaign.
Bonus Tool: Growthrobotics
While PPC success is crucial for a digital marketer, it is essential to keep an eye on your website for potential SEO mistakes. This is where an SEO audit tool comes in.
Use a tool like Robo Auditor to keep your website free of trivial errors that may harm rankings. The tool has been used and endorsed by top industry influencers like Neil Patel and team HubSpot.
Every good digital agency will have an SEO Audit Tool in their toolbox of resources.
Conclusion
All of the tools mentioned above will help you build a well-built PPC campaign. Be realistic and expand your horizons when searching for the best keywords.
Once your site improves in authority, the chase for better keywords will also become tougher. You need to stay educated about the current trends and collect as much data as possible.
Always look at the ‘related searches’ on the SERPs which carry your keyword. You will find out that they can also be helpful in further honing your PPC campaign.
It’s a brilliant move to think out of the box and plan something new in your keyword research.
We hope you found these tools useful, as each one of these will be of great use to you in kickstarting a great PPC campaign.
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https://www.business2community.com/seo/5-best-ppc-keyword-research-tools-02063455
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This Thursday we are saying bye to the Deluxe M20 Technocracy Reloaded Kickstarter! It’s been a great campaign, and our Kickstarter concierge, James, has been the epitome of good humor and helpfulness. Which is really not surprising since that has been how he has handled all of our KSs since he came aboard.
As of this writing, we’re over $167,000 and at 2022 backers! We’ve achieved 20+ Stretch Goals, which I go into more detail on in the Kickstarter section in the Blurbs! below, but I’m super excited about the TR Players’ Companion project that has been created with sections on:
Constructs and Symposiums (and then expanded by a later SG)
Digital Web 3.0 and the expanded Digital Web 3.0.2.
Technomancers’ Toybox 20 and the Q-Division bonus section
Unlikely Allies 1, 2, & 3
Mission Statement short scenarios
This, to me, is one of the magic bonuses of Kickstarters. Previously, we tabled the idea of a separate Digital Web 3.0 book as not fitting into our schedule – but now, thanks to this KS, we can really focus on the best of the best ideas for its section, there are equally awesome other sections, and backers get the PDF for free.
If you recall, we had to cancel the last Kickstarter, which was for our new fantasy-genre game Legendlore because of the impact of Covid-19. Which is a phrase you’re going to hear a few more times in the blog today. We didn’t want Legendlore sitting fallow for too long though, so we’ve tweaked the KS and are looking to restart it next Tuesday, June the 2nd at 2pm EDT! Cross with us once more to The Realm!
The thing is, we’ve never before cancelled a Kickstarter, and we’re not completely sure how we should restart it. Not the mechanical Kickstarter process – that we have down! – but things like how best to communicate with our backers from the first attempt, and what effect will seeing our promo stuff again have on possible new backers.
One decision we made was based on the fact that like almost all of our Kickstarters these days, the text for Legendlore was finished before we went to the Kickstarter. Since we had started providing our backers with that text in sections when I made the call to cancel, we just sent backers the rest of the full text. It seemed only fair, and something like a thank you for their support.
That means that just going through that same reveal process isn’t likely to be much fun for those folks who stepped up to support us the first time. We clearly need to be able to find other ways to make the KS interesting and fun for those folks, and if we have to make those adjustments anyway, why deliver the text in stages at all?
So we took the text, made it all into a PDF, and we’re putting it up for free on DTRPG this Wednesday! That way, if you’re interested, and maybe missed the first KS, you’ll have almost a full week to read through the text and see if it sounds interesting enough to back! (Narrator’s Voice: It is.)
Also Actual Plays are coming! Keep an eye out this week and then into the KS month for Actual Plays of Legendlore on our Twitch streams, along with some surprise DMs that are extremely excited to run the game!
Let The Streets Run Red art by Niko Pope
Meanwhile, I’m going to take this opportunity to give you another problem we’ve encountered that can be blamed on the impact of Covid-19. It seems like over a month ago that I ordered the PoD proof for Night Horrors: Nameless and Accursed for Mage: The Awakening 2e. It seems that the package has been lost, and because USPS‘s system is all wonky due to restrictions and manpower issues due to the pandemic, no one was able to warn us or even find where the package is.
Grrr.
Supposedly, a solution has been arrived at, so soooon MtA2e fans!
TC: Aeon Jumpstart art by Aaron Riley
That’s more of a single-product disruption, but across our happy little industry, convention after convention have cancelled for this year because of the, say it with me, impact of Covid-19. That effects a lot of companies who rely on them as sales venues, and even more now that Gen Con itself has cancelled for 2020. Yikes! So, to the blog reader who posted that I hadn’t updated the Convention Schedule below… well, I was blocking that out because it’s just too sad. It’s no schedule at all.
For us, cons aren’t about the sales, it’s that we enjoy meeting with folks face to face. We enjoy answering questions, spreading the word about who we are and what we do, and demoing our game lines. It’s good business, and it’s fun.
CofD: Contagion Chronicle art by Luis Sanz
Fortunately, virtual cons do allow a lot of what we value in conventions to happen, as our crew who have sat in on panels and games have reported back to the team. And if you checked out some of the comments when I mused about us doing a virtual con a few weeks ago in this blog, they brought up the fact that some of our community can’t make it to cons, so a virtual meeting is actually better than a location they can’t get to.
Hmmm.
Finally, just want to mention that we are doing our next round of Developer Town Halls again next week, so once again, if you have any questions I will pass them on to our developers: the keepers of our-
Many Worlds, One Path!
Blurbs!
Kickstarter!
With only a couple of days left, the M20 Technocracy Reloaded Kickstarter has passed 2000 backer operatives, is over 400% funded, and has achieved a massive TWENTY Stretch Goals consisting of a Storytellers Screen unlock, an unlock of more original Mage PDFs, Backers’ Exclusive T-Shirt, Wallpaper, 2 Novellas, a Jumpstart with Starter Characters, and building the Technocracy Reloaded Player’s Companion PDF:
Constructs and Symposiums (and then expanded by a later SG)
Digital Web 3.0 and the expanded Digital Web 3.0.2.
Technomancers’ Toybox 20 and the Q-Division bonus section
Unlikely Allies 1, 2, & 3
Mission Statement short scenarios
Highlights of M20 Technocracy Reloaded include:
An Operative’s Handbook that provides a detailed overview of life in the Technocratic Union, describing the organization of the Union, the Conventions, and the roles that sympathizers, extraordinary citizens, and Enlightened Operatives play in the overall structure of the Technocracy.
An examination of Technocratic initiatives on a global scale.
Devices, procedures, and hypertech used by the Technocratic Union that explores the Enlightened Science, allowing operatives to apply similar effects in the field, if they have sufficient understanding of the principles that allow these gadgets to function.
A comprehensive list of citizens, cyborgs, operatives, progenitor creations, and allies to use as NPCs.
Storyteller support that explores story seeds and metaplot to shape a chronicle for their needs.
Next Kickstarter: Next week, on Tuesday, June 2nd at 2pm Eastern US time, return with us to The Realm of Legendlore!
Grab your friends and escape to another world!
You’ve found an enchanted portal — a transition point — between worlds. The portal, called a Crossing, takes you to a world you thought only existed in novels and films: a magical land where dragons roam the skies, orcs and hobgoblins terrorize weary travelers, and unicorns prance through the forest. It is a world where humans join other peoples such as elves, trolls, dwarves, changelings, and the dreaded creatures who steal the night. It is a world of fantasy — of imagination.
It is the Realm.
It is Legendlore.
Onyx Path Media!
Once More Unto The Breach with more exciting Scion Actual Play with the Terrific Trio!
As always, this Friday’s Onyx Pathcast will be on Podbean or your favorite podcast venue! https://onyxpathcast.podbean.com/
The Technocracy are back for another lesson on Tuesday, May 26th at 9 PM EDT on the Onyx Path Publishing Twitch Channel. twitch.tv/theonyxpath
Watch the stream. Learn. Apply what you learn. Form Consensus.
Red Moon Roleplaying continue their actual play of Technocracy Reloaded right here: https://youtu.be/Ejadz0UxAqE Tune in to this one for unusual and alarming Paradox effects!
Come tune in to our Twitch channel for a schedule including:
Vampire: The Masquerade – Chicago by Night Noir
Behind the Screen: Chronicles of Darkness
Pugmire – Paws & Claws
Changeling: The Lost – Littlebrook Reunion
Changeling: The Dreaming – The Last Faerie Tale
Mage: The Awakening – Occultists Anonymous
Scarred Lands – Purge of the Serpentholds
Dark Eras Werewolf: The Forsaken – Fractured Territories
Get watching for some fantastic insight into how to run these wonderful games
You can subscribe to our channel over on twitch.tv/theonyxpath to catch up with any episodes you missed!
Come take a look at our YouTube channel, youtube.com/user/theonyxpath, where you can find a whole load of videos of actual plays, dissections of our games, and more, including:
Onyx Path News: https://youtu.be/5V13ybdnSeA
Changeling: The Dreaming – The Last Faerie Tale: https://youtu.be/XzsGiAD28HQ
Scarred Lands: Purge of the Serpentholds: https://youtu.be/DeqXI6yHRc0
Mage: The Ascension – Technocracy Reloaded: https://youtu.be/JPjV53Pnykg
Hunter: The Vigil – Hometown Heroes: https://youtu.be/b9dH7c1e6N0
Changeling: The Lost – Littlebrook Reunion: https://youtu.be/foWnoLCl0RI
Vampire: The Masquerade – Blood City Chicago by Night: https://youtu.be/apfUcZvnKGU
Chronicles of Darkness – Seattle by Streetlight: https://youtu.be/POpwhdnZVZw
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The 307 RPG Podcast released an episode all to do with the Archetypes in They Came from Beneath the Sea!: https://307rpg.com/?p=282
The Botch Pit have released a wonderful new guide for Geist: The Sin-Eaters right here. Do give them a like and a subscribe: https://youtu.be/LzjngqtuQW8
Vorpal Tales commenced an actual play of They Came from Beneath the Sea! over on their Twitch channel! Find them here: https://twitch.tv/vorpaltales
Utility Muffin Labs, home of the 25 Years of Vampire: The Masquerade podcast, have released a glowing review of The Chicago Folios right here: https://utilitymuffinlabs.com/25-years-of-vampire-the-masquerade?author=51a88e2ee4b035d1810e13fe
The Story Told Podcast continue with the third episode of their Demon: The Descent series right here: https://thestorytold.libsyn.com/the-aggregate-choir-file-3 In our penultimate episode of Demon, the Unbound try to get to the root of the God-Machine’s plan in East Berlin…
Occultists Anonymous are back with their amazing Mage: The Awakening series:
Episode 100: Reaching Beyond We return to the Rookery cabal after 6 months have passed. Songbird has traveled deep into the Astral Realm, while new problems start to plague the Rookery, and the search for the Fifth Grimoire continues. https://youtu.be/974GF7SyCTE
Episode 101: New Mysteries Atratus investigates the oddly empty graveyards and cemeteries in Jersey City. Songbird goes to speak with her mentor, Hadramiel, about making a new Dominion and they come up with a terrible idea. Wyrd keeps an eye on most of Manhattan from her new command center. https://youtu.be/IdDC0LvOIDU
Please check these out and let us know if you find or produce any actual plays of our games! We’d love to feature you!
Electronic Gaming!
As we find ways to enable our community to more easily play our games, the Onyx Dice Rolling App is live! Our dev team has been doing updates since we launched based on the excellent use-case comments by our community, and this thing is awesome! (Seriously, you need to roll 100 dice for Exalted? This app has you covered.)
On Amazon and Barnes & Noble!
You can now read our fiction from the comfort and convenience of your Kindle (from Amazon) and Nook (from Barnes & Noble).
If you enjoy these or any other of our books, please help us by writing reviews on the site of the sales venue from which you bought it. Reviews really, really help us get folks interested in our amazing fiction!
Our selection includes these latest fiction books:
Our Sales Partners!
We’re working with Studio2 to get Pugmire and Monarchies of Mau out into stores, as well as to individuals through their online store. You can pick up the traditionally printed main book, the screen, and the official Pugmire dice through our friends there! https://studio2publishing.com/search?q=pugmire
We’ve added Prince’s Gambit to our Studio2 catalog: https://studio2publishing.com/products/prince-s-gambit-card-game
Now, we’ve added Changeling: The Lost Second Edition products to Studio2‘s store! See them here: https://studio2publishing.com/collections/all-products/changeling-the-lost
Scion 2e books and other products are available now at Studio2: https://studio2publishing.com/blogs/new-releases/scion-second-edition-book-one-origin-now-available-at-your-local-retailer-or-online
Looking for our Deluxe or Prestige Edition books? Try this link! http://www.indiepressrevolution.com/xcart/Onyx-Path-Publishing/
And you can order Pugmire, Monarchies of Mau, Cavaliers of Mars, and Changeling: The Lost 2e at the same link! And now Scion Origin and Scion Hero and Trinity Continuum Core and Trinity Continuum: Aeon are available to order!
As always, you can find Onyx Path’s titles at DriveThruRPG.com!
On Sale This Week!
This week, we’re doing something really different! The text only PDF for Legendlore crosses into our world via DriveThruRPG on Wednesday!
With the Kickstarter restarting next Tuesday, download and read this PDF beforehand and you too can be transported to The Realm through Legendlore!
Also on Wednesday, we offer Part 3 of Yugman’s Guide to Ghelspad, for the Scarred Lands on DTRPG!
Conventions!
Though dates are subject to change due to the current COVID-19 outbreak, here’s what’s left of our current list of upcoming conventions (and really, we’re just waiting for this last one to be cancelled even though it’s Nov/Dec). Instead, keep an eye out here for the virtual conventions we’re going to be involved with:
PAX Unplugged: https://unplugged.paxsite.com/
And now, the new project status updates!
Development Status from Eddy Webb! (Projects in bold have changed status since last week.):
First Draft (The first phase of a project that is about the work being done by writers, not dev prep.)
Exalted Essay Collection (Exalted)
Adversaries of the Righteous (Exalted 3rd Edition)
The Clades Companion (Deviant: The Renegades)
The Devoted Companion (Deviant: The Renegades)
Saints and Monsters (Scion 2nd Edition)
Wild Hunt (Scion 2nd Edition)
Dead Man’s Rust (Scarred Lands)
Trinity Continuum: Anima
Redlines
Dragon-Blooded Novella #2 (Exalted 3rd Edition)
Hundred Devil’s Night Parade (Exalted 3rd Edition)
Trinity Continuum: Adventure! core (Trinity Continuum: Adventure!)
Novas Worldwide (Trinity Continuum: Aberrant)
Exalted Essence Edition (Exalted 3rd Edition)
M20 Rich Bastard’s Guide To Magick (Mage: The Ascension 20th Anniversary)
V5 The Faithful Undead (Vampire: The Masquerade 5th Edition)
V5 Trails of Ash and Bone (Vampire: The Masquerade 5th Edition)
V5 Forbidden Religions (Vampire: The Masquerade 5th Edition)
Second Draft
Many-Faced Strangers – Lunars Companion (Exalted 3rd Edition)
Kith and Kin (Changeling: The Lost 2e)
Dearly Bleak – Novella (Deviant: The Renegades)
Mission Statements (Trinity Continuum: Aeon)
Contagion Chronicle Ready-Made Characters (Chronicles of Darkness)
Under Alien Suns (Trinity Continuum: Aeon)
Development
TC: Aberrant Reference Screen (Trinity Continuum: Aberrant)
Across the Eight Directions (Exalted 3rd Edition)
Contagion Chronicle: Global Outbreaks (Chronicles of Darkness)
M20 Victorian Mage (Mage: the Ascension 20th Anniversary Edition)
Exigents (Exalted 3rd Edition)
N!ternational Wrestling Entertainment (Trinity Continuum: Aberrant)
Assassins (Trinity Continuum Core)
Manuscript Approval
Crucible of Legends (Exalted 3rd Edition)
Post-Approval Development
Scion: Demigod (Scion 2nd Edition)
Editing
Lunars Novella (Rosenberg) (Exalted 3rd Edition)
Mummy: The Curse 2nd Edition core rulebook (Mummy: The Curse 2nd Edition)
Player’s Guide to the Contagion Chronicle (Chronicles of Darkness)
Contagion Chronicle Jumpstart (Chronicles of Darkness)
TC: Aberrant Jumpstart (Trinity Continuum: Aberrant)
Trinity Continuum Jumpstart (Trinity Continuum)
Masks of the Mythos (Scion 2nd Edition)
LARP Rules (Scion 2nd Edition)
Heirs to the Shogunate (Exalted 3rd Edition)
The Book of Lasting Death (Mummy: The Curse 2e)
They Came From Beyond the Grave! (They Came From!)
Scion: Dragon (Scion 2nd Edition)
Post-Editing Development
City of the Towered Tombs (Cavaliers of Mars)
W20 Shattered Dreams Gift Cards (Werewolf: The Apocalypse 20th)
Cults of the Blood Gods (Vampire: The Masquerade 5th Edition)
Hunter: The Vigil 2e core (Hunter: The Vigil 2nd Edition)
Trinity Continuum: Aberrant core (Trinity Continuum: Aberrant)
Deviant: The Renegades (Deviant: The Renegades)
Monsters of the Deep (They Came From Beneath the Sea!)
Legendlore core book (Legendlore)
Pirates of Pugmire KS-Added Adventure (Realms of Pugmire)
Tales of Aquatic Terror (They Came From Beneath the Sea!)
Terra Firma (Trinity Continuum: Aeon)
One Foot in the Grave Jumpstart (Geist: The Sin-Eaters 2e)
Indexing
Art Direction from Mike Chaney!
In Art Direction
Scion Titanomachy
Tales of Aquatic Terror
WoD Ghost Hunters – KS final art: One more piece coming in still.
Aberrant – Almost all AD’d, finally. Some amazing comic art. Signing off on sketches.
Hunter: The Vigil 2e
Mummy 2
Deviant – Dividing up among current artists.
Legendlore – Creating text preview PDF.
Technocracy Reloaded (KS)
Cults of the Blood God – Rolling along.
Scion: Dragon – Waiting on art notes.
Masks of the Mythos – Waiting on art notes.
Scion: Demigod – Reviewing art notes.
They Came From Beyond the Grave! (KS) – Waiting for sketches.
In Layout
Yugman’s Guide to Ghelspad
Vigil Watch
TC Aeon Terra Firma – Over to Josh.
V5 Let the Streets Run Red – Working on it.
Pugmire Adventure
Proofing
Trinity Aeon Jumpstart – New artist taking care of finishing missing art.
TCFBTS Heroic Land Dwellers – Inputting backer errata.
Lunars: Fangs at the Gate – Gathering Backer PDF errata.
Scion Companion – Just waiting for one tweaked piece.
Contagion Chronicle – Corrections with Josh.
Cavaliers of Mars: City of the Towered Tombs
Magic Item Decks (Scarred Lands)
Yugman’s Guide Support Decks (Scarred Lands)
At Press
Night Horrors : Nameless and Accursed – PoD proof on the way. See the story about this above.
TCFBTS Screen and Booklet
They Came from Beneath the Sea!
Creature Collection 5e – Prepping PoD.
Pirates of Pugmire – Errata input.
Pirates of Pugmire Screen
Duke Rollo Book – Prepping PoD.
Buried Bones: Creating in the Realms of Pugmire (Realms of Pugmire) – Prepping Advance PDF.
Yugman’s Guide to Scarred Lands PDF #3 on sales Weds on DTRPG.
Legendlore text only PDF free on DTRPG on Weds.
Today’s Reason to Celebrate!
Today in the US is Memorial Day, the holiday set aside to remember those who gave their lives for our country. As always, as I sit to write this on a Monday – as the holiday is always on the last Monday in May – I wonder at the fact that none of my friends in the armed services paid that ultimate price. Nor any family members going back several generations. They did their service, and they came home. Today is the day for those who did not.
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Welcome to Armageddon 2017! Dash Kitten staff visited one of the ‘must see’ events of the year in Wellington, the fantasy and cosplay show – Armageddon Expo.
Mum is a fantasy fan, and visiting to see the enthusiasts in costume is something she loves. Let’s take a look at what was happening this year.
Armageddon 2017 is a Hot Ticket here in Wellington!
The events here are smaller scale than their American counterparts, simply because NZ is a much smaller country! BUT the imagination and commitment of fans is immense, and the competition for cosplay prizes gets more intense each year.
There are teams of retailers who cater to every demand from Pop figures to serious armour to fantasy artists and authors. People soak up the excitement and the atmosphere for three days over the Queen’s Birthday holiday weekend, here in New Zealand, The event really brightens the start of New Zealand’s chilly winter!
Foxy Anime poses for Dash Kitten
Highlights of the Wellington Expo for Us?
Fantasy writer Russell Meek was there promoting the latest volume in his imaginative and exciting Khalada Stone Series. This would make an awesome series for Netflix, so we hope someone takes notice! The book and ebooks are widely available, including on Amazon Smile.
Anthony Christou was promoting the Kickstarter for his book of superb artwork, check it out here. Anthony has signed a copy of his Cheshire Cat for our Friday giveaway!
Dazzling caricaturist Greg Varcoe did a wonderful lightning sketch of Mum in five minutes – see it here.
Meeting the youngsters developing their computer games, including Interdimensional llama (Twitter, Web). Their website is just a page at the moment but keep your eye on this team – their game has real potential!
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Cosplay Fun at the Armageddon 2017 Expo
One of the most interesting parts of the expo, is the costumes being worn by many of the fans. The quality ranged from ‘shoestring’ budget to $$ extravagance, and everywhere you saw a witch, wizard, or cute figure with pink or green hair! The whole genre is called Cosplay (or Costume Play) and people dress up as their favourite hero, or villain, or even a Harry Potter character. Getting pictures was a challenge but we hope we captured a flavour of the event’s magic in our slideshow.
Cosplay is a serious business and the standards are very high, especially in Japan, home of Manga and Anime, and the annual World Cosplay Championships.
We hope you have enjoyed a glimpse into this odd, but much loved, corner of New Zealand life. The love and enthusiasm for fantasy is boundless and the enthusiasm for this side of Japanese life grows all the time. We have another insight into Japan with a cat art post early next week – keep your eyes open for that one!
Miranda Kitten Armageddon Expo 2017 Reporter
Welcome to Armageddon 2017, New Zealand Style Welcome to Armageddon 2017! Dash Kitten staff visited one of the 'must see' events of the year in Wellington, the fantasy and cosplay show - …
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