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fortnitecode7799-blog · 6 years ago

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Responding to one person struck with V Bucks issues, the official Fortnite Twitter account posted: We're experienced several persons are feeling a stay in collecting their Vbucks after buying. Weekly Challenges, meanwhile, are tied to the current Fortnite Season , with certain exclusive to Struggle Pass owners. In our Fortnite V Bucks, we may travel in the face of the deepest arrangement on the gameplay and put by one foot the readers, in all the optimal situations and area they would be set hold of to get ahead to achieve added so compare with their friends.

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If you're seeking other systems to help shake up your own Fortnite gameplay, be sure to check out these 40 awesome Fortnite Creative Island codes you can show today , and of course if you're a Fortnite Battle Royale player, be sure to check out our Fortnite Season 7: Week 8 Challenges contact for facts and tips. The Fortnite season 6 Battle Pass costs 950 V Bucks. A bunch of 1,000 V Bucks can be accepted for £7.99.

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Fortnite: But The World is a house survival game using all the same tools and weapon as you'll locate in Fortnite Battle Royale, and rushes the participant with body defenses before looking down the onslaught of AI controlled zombies. Survive the night and you gain rewards such like another systems, gear, capture and foster things to do it all once again. With having two different modes along with remaining with first access, it is surprising how lucky Fortnite works both within PVE and PVP modes. As such, you don't really need a super powerful PC to play the game.

Fortnite presents a in-game feedback tool in the Primary Menu from the tough to account bad person behaviour. You can also email Epic Games, the initiator of Fortnite, done their website - reporting any issues you may have. Fortnite: Battle Royale, is no question the most significant free to play games from the earth by far, so it should visit no wonder for anyone to understand to gamers can buy cosmetics with real-world currency.

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You can earn V Bucks within Fortnite without spending away money right for them, although your opportunities for slowly accumulating the digital currency are border also command you buy Fortnite But the planet. Once bought, one way is to record with day-to-day for small amounts of V Bucks from the servers. This claim is based on Fortnite (now renamed Fortnite But the planet), a third-person cooperative, base-defense fixture. In 2017, developer Epic Games believed that thought and rewrite this revealed into a single, free-to-play battle royale game for PC, PlayStation 4 and Xbox One.

Teenagers in the United States are apparently preferring cryptocurrencies like bitcoin, and in-game currency Fortnite ‘V-Bucks' over traditional holiday rewards that involve gift credit card and fiat cash. Of course, later you can think of Fortnite Battle Royale approaches a little more elaborate, such as attracting a opponent inside of your center and flowing over several hole you have left completely on purpose, to stuff your back with lead. It is further confused than it can.

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Fortnite Battle Royale isn't merely the biggest diversion of 2018; it's a frank cultural phenomenon. From middle-school playgrounds to frat house events to million-view YouTube livestreams , that become an passion for numerous fans. Gaming hasn't seen something this giant since the fall of Minecraft. Fact No: 2 : - Fortnite will ban all gamers who will try to cut or cheat the classification.

After you have existed passed to the free gift, there will be the endorsement email. All you need is launching it along with following lessons to sign at home to help your own Samsung account, download Fortnite game, and comprehend the 15,000 V-Bucks plus the Universe skin for free. A now-deleted tweet from a fake Epic Games report said: Fortnite will be turning lay down with Sept 26th 2018.

Having moving storm groups with creative would as well lived positively gathered from the Fortnite competitive the public as participants would be able to consistently practice hectic end-game scenarios commonly met in LAN events. Fortnite could also follow PUBG's example and create news roads to color up the gameplay (but made with Fortnite's signature, goofy style). More cars may be another interesting way to travel in, with competitors PUBG , H1Z1 now Scream of Obligation: Blackout successfully featuring vehicular gameplay.

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genovera942vbucks-blog · 6 years ago

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Battle Do well in Fortnite BR. Epic has given the full fat Fortnite: Battle Royale face on the ‘homeheld'. The omission of Rescue the earth is disappointing, and you're sure to notice the framerate difference if you're coming from other consoles, but performance-wise, it's steady and entirely playable. There's room for improvement - motion-assisted aiming ought to live better with the plot list - but eventually, that just-one-more feeling survives the move intact. Before you experience it, you'll be gazing at the watch on 3:56 am thinking ‘hmm, that's not a round number'. The heart-pounding suspense of making that on the last two may not be healthy, but it certainly is addictive.

Fortnite is both the best pattern and the modern victim. Since Fortnite's meteoric rise, there have been multiple YouTube videos training as ads to pitch Fortnite players simple ways to have free V-Bucks. (V-Bucks are Fortnite's premium in-game currency, that allows them purchase limited-edition skins, gear and guns.) Search free V-Bucks” in YouTube's search bar, and more than 4.3 million results will populate.

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Epic Competition has initiated the technique of move out Fortnite ‘s eighth season, which gets with it gameplay exchanges with pulls, along with a brand new Challenge Pass. For those not comfortable, the Fight Pass allows participants to unlock surfaces and customization features, provided they act Fortnite to go to experience next direct that ahead. The Fray Pass take over 100 levels, which means over 100 rewards.

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The good news is, similar to any up for, the preoccupation can fortnite how to get v bucks ultimately go for all but the most dedicated players. Managing and moderating a child's approach to the game can be challenging, but setting limits using parental curb and incentivising other non-screen activities become beneficial behavior to get into. On the bright side, if the kids are really good at Fortnite, there's a growing professional eSports scene about the game, complete with cash prizes. You never tell which childhood hobby might turn into a living.

Fortnite is called a pen sandbox survival game which is on exploration, scavenging items, crafting weapons, building fortified arrangements, with fighting waves of encroaching monsters. Players will work at once to search things they may operate for body, with shield their structures and objectives from the Husks. Building is a core mechanic from the ready, with there will be a lot of loot” buried in. Players may assemble and alter each wall of their fort with a 3×3 grid, lay down stairs, tops, and views, sculpting them to help suit a particular to this gameplay element, the action is identified as Minecraft meets Left 4 Down” before Bob Sweeney, the creator of Epic Games.

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There are a number of reasons why Apex offers this while other competitive sports don't, and that challenging to think about other sport like Fortnite won't copy other of the formula soon. First, it expects extreme precision and ability to bring down someone without that person take at least another before two of wiggle scope to press shown a escape. That income this easy to disengage, heal up, and find a new position of invasion. The subclass abilities only improve that strategic push-pull, while extremely audible gunshots ensure that you're never safe to sit on your hands and loot idly as a team could be rolling around ruin your day at a moment's notice.

Fortnite's success isn't accidental. Free-to-play gives that a considerable improvement over PUBG as gamers can judge that off with no risk. Epic makes most the change by in-game items. Gamers may choose to buy a cheap Battle Pass, which unlocks certain in-game items with opens up new problem, or only buy the skins or emotes they like via the in-game store. There's no compensation to win; it's purely cosmetic. That's an easy market to fathers, that will not must put money drink for an additional video game.

Fortnite Battle Royale's primary distinction through further battle royale games is the building system, which originated from the original Fortnite survival game. Nearly all targets from the situation can be overcome and brought in for ideas (wood, boulder, and metal), that could therefore provide to build fortifications of bounds durabilities, such as walls, ramps, stories, and roofs, that could be used to support go over the guide, guard the participant by gunfire, or decrease advance of different persons. Weaker pieces can be killed in a little hits, but may be developed quickly, while stronger pieces could tolerate more treatment, but get longer to build.

Fortnite began as a zombie-killing, cooperative third-person shooter everywhere a person created fortifications, took down hordes, and changed onto another attack. What's now known as But the planet style has tons of RPG elements also with expertise trees, character classes and more. It was first revealed by developer Epic Sports with 2011 , making infrequent appearances for seasons by finally entering early contact in 2017. That $40 cooperative title containing the Weird Engine suffered beside itself for months, but it happened until Epic decided to add a free battle royale game type to drum up awareness to the heart competition to Fortnite went from a mildly successful game with a worldwide phenomenon.

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Figure 3: Data illustrates the estimated revenue size by platform compared between Fortnite and PUBG games in the period of August 2017 — June 2018, based on the Edison Trends dataset. Although Fortnite Battle Royale is free to download, if you're performing at Xbox One you will have to buy Xbox Live Gold to show online. Though, if you're playing in PlayStation 4 you don't need to pay for PS Plus so as to show, so you really can enjoy for free.

The Fortnite season 6 Battle State can merely live invested in with V-Bucks - the in-game currency used in Fortnite. V Bucks are the official game currency of Fortnite, if you have some of them in your account, then you are fortunate, that you can purchase all the goodies that are available from the activity. You need not necessarily to interrupt about game passes, new characters, costumes, weapons, funny emotes, etc.

Over the past couple of days, accusations have existed swirling about the internet, getting that Fortnite creator and author Epic stole the design designed for a skin into the fight royale game from the fan dancer and their own first character design. It really sucks, but there's still expect. If you can wait, Epic Games (Fortnite's designers) have claimed that will Prevent the World (the Genre we feel like) will become free a bit in 2018.

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Download Fortnite Battle Royale for free currently at PC, PS4, Xbox and Mac. 100 players. One giant map. Take one stop gains. A ready developed by Electronics Arts Inc as a competitor to the quite popular Fortnite” has endorsed up 10 million persons within about three date of it is kick off, the videogame maker said, taking the shares up 16 percent in Friday. Several different pieces with tools have survived brought in in Fortnite season eight—but the Explosive Box could be the most exciting (or frustrating) additions yet. Fans will likely get the chance to look at that modern weapon when the next Fortnite update goes settle that week.

A few weeks ago, Epic Games provided us Fortnite: Season 7. Although we were sad to go to see the objective with the spooky Season 6, the latest season took us a lot to get excited about. Next, direct the Supermarket Samsung” app and visit See” or Offers” tab. From here, you can show with receive the headphones or 15,000 Fortnite V-bucks. See in REGISTER TODAY with the WorkPlay Offer” alternative and click on it to begin.

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jimblanceusa · 4 years ago

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Apocalypse here: Why Colorado is such a popular setting for humanity’s downfall

In Wasteland 3, the latest entry in the influential role-playing game series, a group of militarized survivors fight through the frozen shells of Colorado Springs, Aspen and Denver during a nuclear winter that makes most blizzards look tame by comparison.

The choice of setting was easy for the video game’s art director.

“We’d done ‘brown and hot’ for two games in Arizona, and we needed a change, so we went with white and cold for this one,” said Aaron Meyers, who lived part-time in Denver during the game’s development. “Colorado seemed like the perfect place to give us that feel and those aesthetics, as well as a wealth of interesting lore and locations to mine for our story.”

Wasteland 3, which was released for the PlayStation 4, Xbox One and PC on Aug. 28, joins a long line of video games that have pictured Colorado as a blood-soaked landscape of zombies, foreign military invasions and robot dinosaurs, including acclaimed, multimillion-dollar earners like The Last of Us, Horizon: Zero Dawn, the Dead Rising series, Homefront, World War Z and Call of Duty: Ghosts.

Even those are just one category in a larger group of novels, TV series, films and comics that have mined Colorado for their apocalyptic and post-apocalyptic stories, from Stephen King’s “The Stand” — which imagined Boulder as the center of humanity’s resistance against a supernatural evil — to “Dr. Strangelove,” “Waterworld,” “Battlefield Earth” and “Interstellar.”

“You can really visualize Colorado when you mention it, even if you’ve never been here,” said Denver author Mario Acevedo, who has written wildly imaginative, urban-fantasy novels starring werewolves, vampires and zombies. “We’re shorthand for ‘mountains,’ but also the type of people who tend to live in the mountains. Scrappy people do what it takes to survive.”

But even as writers and artists paint Colorado with ashen skies, resource-driven riots and nuclear holocausts, the trappings of the post-apocalyptic genre have grown all too cozy in 2020.

Across the U.S., multi-state wildfires, a devastating hurricane, and civic unrest feel like cruel toppings on a summer already larded with misery in the form of a global viral pandemic that has killed nearly 200,000 Americans and left millions unemployed. As the line between depiction and prediction grows almost invisibly thin for post-apocalyptic storytellers, they’ve been forced to turn up the intensity to stand out from our increasingly grim reality.

“Over 40 years of popular culture, a lot of people have looked at what’s happening on a global scale and extrapolated these disasters that end up mirroring reality,” said Boulder novelist Carrie Vaughn, whose 2017 book “Bannerless” won sci-fi’s coveted Philip K. Dick award.

They just didn’t think it would arrive so soon — or all at the same time.

“The only thing that hasn’t happened yet is zombies,” Vaughn said with a laugh. “And I’m not going to make any bets against that.”

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For centuries, apocalypse stories centered around humanity’s punishment from angry gods. That changed after World War II as people woke up to the possibility of global nuclear annihilation. Since then, post-apocalyptic stories and dystopian sci-fi have spread out into every facet of popular culture.

But with the events of 2020, the genre seems to be eating itself from the inside out, particularly as the tropes and clichés of the genre continue to pile up. Is there anywhere else to go?

A perfectly terrible place

Yes, things are messed up everywhere. Few people are immune to the “historic convergence of health, economic, environmental and social emergencies,” as the Associated Press called our “turbulent reality” last week.

But even during good times, popular narratives did not usually depict Colorado as a fun, happy place. Westerns and horror were two of the first genres to capitalize on the state’s isolated, hardscrabble reputation in the 20th century through both novels and films. Harsh winters, brutal landscapes, cabin fever and cannibalism are built into the state’s history — and thus the way people continue to perceive Colorado.

“People who aren’t from here view it as a frontier because it still has this kind of Old West-aura to it,” Vaughn said. “Montana feels remote, but somehow, Colorado is very accessible. You’ve got mountains, prairies and lots of pioneer credibility.”

In fact, the rugged lawlessness and individualism of Westerns, as well as tales like “The Shining,” helped set the stage for today’s post-apocalyptic Colorado narratives, which found their lasting visualization in 1979’s ”Mad Max” and its 1981 sequel, “The Road Warrior.”

But movies such as 1984’s ”Red Dawn” — which imagines Calumet (a former mining town north of Walsenburg) as ground zero for a military invasion by the Soviet Union — also influenced a generation of storytellers.

“I was 11 or 12 when that came out and it was a big favorite of mine,” Vaughn said. “It’s just ridiculous, though. How realistic is an army coming in and trying to occupy the Rocky Mountains? And yet the movie was so iconic that it imprinted on a lot of people.”

Vaughn is a self-described military brat who first came to Colorado when her father was stationed in Colorado Springs. She believes our concentration of military bases plays a big role in the casting of the state. For decades, storytellers have returned to Colorado to visit the command center inside Cheyenne Mountain in Colorado Springs, which has been imagined as both a catalyst for a global nuclear disaster and the last refuge in an irradiated world (see “Dr. Strangelove,” the “Terminator” series, “Jeremiah,” “Interstellar,” etc.).

“I love it because of ‘WarGames’ and ‘Stargate SG-1,’ ” Vaughn said of Cheyenne Mountain’s recurring role in science fiction. “But I got to tour NORAD in high school through my Girl Scouts troop, and again in my current events class, and of course it looks nothing like the underground city you see in most movies. The big blast door, at least, is accurate.”

Some storytellers, such as Wasteland 3 art director Meyers, lean into their artistic license.

“We tend to parody cliché rather than avoiding it entirely, so a few of Colorado’s pop culture connections get a nod and a wink,” he said. “But we didn’t go out of our way to include or exclude any trope based on whether it was well known. If it worked for the story or added to the atmosphere, we put our own twist on it and used it.”

Like Meyers, Wasteland 3 senior concept artist Dan Glasl has lived in Colorado (in the latter’s case, growing up just west of Colorado Springs) and visited most of the iconic areas depicted in the game, from Garden of the Gods to downtown Denver’s Union Station, the Colorado State Capitol and even the former Stapleton Airport.

“We did try to pick locations and landmarks that would be iconic to Coloradans and interesting and visually appealing to outsiders,” Meyers said. “So you can visit places like the Garden of the Gods and the Denver (International) Airport, and see our takes on them, as well as lesser-known places like Peterson Air Force base, and then sillier places like Santa’s Workshop — which is in fact a front for a drug operation.”

Whose apocalypse?

While outsiders may see us a mono-culture, Coloradans know how radically different the conservative Eastern Plains or Western Slope are from ritzy ski-resort towns and liberal Front Range cities. Like Stephen King’s Maine, Colorado is diverse enough in geography and culture to welcome a variety of fictional interpretations.

But that doesn’t mean they’re accurate.

“If you say ‘Colorado’ to someone in the Midwest, they’ll have certain stereotypes about us,” Acevedo said. “And storytellers use that to their advantage. We’re remote enough that they can fill in the blanks and people will buy it.”

Most of these stories don’t reach beyond the history of European settlers as their implied starting points, whereas Colorado’s Native American, Spanish and Mexican history runs much deeper. Until the last century, birth rates in the mountain west were persistently low, Acevedo said, due to the persistently harsh conditions.

That led to constant, life-or-death clashes between indigenous tribes that were, for all intents and purposes, their own versions of the apocalypse. (And that’s not even considering the arrival of European settlers.)

“The Arapaho, Comanche and Utes all had low survival rates,” Acevedo said. “You can’t go to any one part of this land and say, ‘Well, this is the pure, original history of it,’ because everything is folded over everything else. When each previous civilization or society ended, it was truly their apocalypse. You have to look at the history of a people, not just the history of a region.”

For example, few Colorado stories — apocalyptic, western or otherwise — dig back to the Cliff Dwellers of Mesa Verde, whose civilization collapsed near the end of the 13th century due to drought. Despite their essentially Stone Age technology, the Ancestral Puebloans traded with travelers from all over the region and left spectacular marks on their environment.

“The people living in Colorado 1,000 years ago were a lot more aware of what was going on around them than we give them credit for,” Acevedo said. “But with oral history and no written language, it was harder to keep track of things. You could go back however far you want and find an interesting story about some of the early Cro-Magnons coming across the land bridge, and the onset of the Ice Age — that being an appropriately apocalyptic event for them.”

As in reality, not every fictional character is affected the same way by disasters. People with money and privilege tend to see the effects last, insulated as they are from the rusty clockwork of everyday life.

But when a story involves disasters that affect us all — climate change, water shortages, viral pandemics and zombie/alien invasions — there’s opportunity for pointed social commentary and personal reflection, authors say.

“There are 10 million stories about how computing is going to change our lives,” said Paonia-born Paolo Bacigalupi, a bestselling sci-fi author and Hugo award winner, in a 2015 interview. “I think we can have a few more about climate change, drought, water rights, the loss of biodiversity and how we adapt to a changing environment.”

Bacigalupi’s acclaimed sci-fi novel “The Water Knife” imagines a near future in which the Southwest is dramatically remade by clashes over water resources. Bacigalupi was inspired, in part, by watching the fortunes of the rural area he grew up in rise and fall over dwindling water resources.

“I’m constantly looking over my shoulder,” he said shortly before “The Water Knife” was published, “because it seems so glaringly obvious that someone else would be writing about this exact same thing.”

Too real?

Before the title screen for Wasteland 3 appears, players are shown a disclaimer: “Wasteland 3 is a work of fiction. Ideas, dialog (sic) and stories we created early in development have in some cases been mirrored by our current reality. Our goal is to present a game of fictional entertainment, and any correlation to real-world events is purely coincidental.”

The game’s art director, Meyers, declined to answer questions about the reasoning behind the disclaimer, but that’s understandable. Games like Wasteland 3 typically take several years, hundreds of people and millions of dollars to produce. Appearing too topical, or turning off potential players with real-world, political overtones, can limit a game’s all-important appeal and profits.

Legal concerns also trail post-apocalyptic games set in real locations. When the PlayStation 4 exclusive Horizon: Zero Dawn launched to critical acclaim and massive sales in 2017, its publicists pitched The Denver Post on an article exploring their high-tech location scouting, which resulted in stunningly detailed Colorado foliage, weather patterns and simulated geography.

However, game developers would only agree to an interview if trademarked names were not mentioned, given that the studio had apparently not cleared their usage. While The Denver Post declined to write about it at the time, other media outlets ran photos of the game’s bombed-out, overgrown takes on Red Rocks Amphitheatre and what would become Empower Field at Mile High, as well as various natural formations and instantly recognizable statues in downtown Colorado Springs.

That gives Wasteland 3 — which uses elements of parody — some leeway, in the same way that TV’s “South Park” has mocked local celebrities like Jake Jabs, Ron Zappolo and John Elway without getting sued.

“We did have to change a few things here and there, but the references should still be clear to those who know,” Meyers said of Wasteland 3 items like Boors Beer (take a wild guess). “We’re part of the Xbox Game Studios, so there are teams of folks involved in ensuring we have things like proper rights clearances for names.”

Of course, that’s part of the problem in 2020: Bit by bit, it’s beginning to resemble any number of fictional, worst-case scenarios for the collapse of modern society. Competing political factions often label each other as violent cults. People who don’t wear masks have been described as zombies. Police violence and gun-toting civilians are everywhere.

In that way, it’s getting harder for writers and artists of post-apocalyptic stories to stay one step ahead of the news. There’s a creeping feeling that we’ve seen it all before — even if only in our heads. But good writing can be its own virtue, regardless of subject matter, and the post-apocalyptic genre has always stood proudly on the wobbly, irradiated shoulders of others.

“We’re obviously inspired by others and we wouldn’t even be the first post-apocalyptic game set in Colorado, but we have pretty unique sensibilities,” Meyers said of Wasteland 3. “It’s a very serious and dark world, but we put a unique twist on just about everything, and we really enjoy dark humor. You’re going to have brutal ethical decisions to make about life and death, but there’s a lot of humor throughout as well.”

Sounds familiar, doesn’t it?

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from Latest Information https://www.denverpost.com/2020/09/02/apocalypse-here-why-colorado-is-such-a-popular-setting-for-humanitys-downfall/

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laurendzim · 4 years ago

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Apocalypse here: Why Colorado is such a popular setting for humanity’s downfall

The choice of setting was easy for the video game’s art director.

But even as writers and artists paint Colorado with ashen skies, resource-driven riots and nuclear holocausts, the trappings of the post-apocalyptic genre have grown all too cozy in 2020.

They just didn’t think it would arrive so soon — or all at the same time.

“The only thing that hasn’t happened yet is zombies,” Vaughn said with a laugh. “And I’m not going to make any bets against that.”

Denver leaders had big plans to curb youth violence in 2019, but a pandemic and bureaucracy got in the way.

Safe ways for your kids to socialize during COVID-19

Denver’s “Clone Wars,” “Phineas and Ferb” voice actor on working (from home) through a pandemic

But with the events of 2020, the genre seems to be eating itself from the inside out, particularly as the tropes and clichés of the genre continue to pile up. Is there anywhere else to go?

A perfectly terrible place

Some storytellers, such as Wasteland 3 art director Meyers, lean into their artistic license.

Whose apocalypse?

But that doesn’t mean they’re accurate.

Too real?

Sounds familiar, doesn’t it?

Subscribe to our weekly newsletter, In The Know, to get entertainment news sent straight to your inbox.

from News And Updates https://www.denverpost.com/2020/09/02/apocalypse-here-why-colorado-is-such-a-popular-setting-for-humanitys-downfall/

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hub-pub-bub · 6 years ago

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The Race to the ‘Streamers’

As publishers in many parts of the world look for avenues in which their content can find more digital life—and profit—the international video streaming platforms clearly are gaining rapidly in importance.

The film tie-in cover from Penguin Random House/Anchor

Margaret Atwood’s The Handmaid’s Tale (Penguin Random House/Anchor), of course, is a good example of the book-to-platform pathway, having been developed by Bruce Miller with Atwood into a 33-episode, three-season series that put a 1985 novel on the 21st-century map—with entirely new content developed in the latter part of the series to keep the cinematic edition going.

Much more recently, as Publishing Perspectives has reported, Josh Malerman’s 2014 book Bird Box, in its screen adaptation directed by Susanne Bier for Netflix and Universal Pictures, has become the streaming network’s biggest Netflix film release in terms of initial viewership. Nielsen counted 26 million viewers in the film’s first week in its coverage area, and Netflix reported an overall 45 million accounts watching it in the same week, worldwide, setting a record for the network.

The platform now is seen in 190 countries. It produces original content in many of them, which is why you’ll find so much dubbed and/or subtitled content appearing in your recommendations at times.

The folks at HarperCollins’ Ecco Books probably don’t mind seeing their four-year-old book bounce to No. 1 in the January 20 Apple iBooks bestseller list and register as No. 2 in the week of January 6 for Most Read Fiction on the Amazon Charts. It stands at No. 4 on The New York Times bestseller list in combined ebooks and print fiction, in the January 20 ranking and at No. 7 on the USA Todayfiction chart.

And while there’s clearly a fast-rising interest in working with these content-hungry video streaming platforms, all that streams may not be gold.

Netflix released a big question mark just a week after Bird Box took flight as a hit when it released Bandersnatch, an interactive, spin-off episode of the Black Mirror series in which viewers can choose what happens next

Not this book: the bandersnatch is a fictional creature in Lewis Carroll’s 1872 ‘Through the Looking Glass’

Bandersnatch was hardly the first effort in interactive television entertainment, but some in publishing were watching closely on its December 28 release, because the premise of its appeal—or “gimmick” if you’re among the non-fans—was its basis in the old concept of gamebooks.

With early examples going all the way back to the 1930s, the basic gamebook lives in print and uses numbered paragraphs or pages to let you Choose Your Own Adventure, as Bantam Books’ 1980s and 1990s series was called. (Chooseco bought the trademark after Bantam allowed it to lapse.) Gamebooks generally utilize branching and/or role-playing to create plot options.

Digitally rendered screen iterations of the concept, of course, can generate a cooler, less engaged model, in which a viewer plays no role in a story but simply makes choices when prompted, as to one option or another in the progress of the story.

This is the case in Bandersnatch, which in David Slade and Charlie Brooker’s production puts forward a story of a programmer in 1984 who feels that he’s being made to make choices not his own. In at least one major branch of the story, it is the Netflix platform itself that appears to take on the role of a controlling entity “from the early 21st century,” the better to mess with the kid’s head. (The kid is played by Fionn Whitehead with what must have been a lot of patience required for the shoot.)

And what may have publishers watching this experiment on edge is the sheer breadth of response. The multiplicity of reactions has been almost as boggling as the often illogical-looking viewer choices in the show, and it’s hard to find reactions that aren’t all for it or all against it.

Press Reactions: Game On? or Gimmick?

Fionn Whitehead looking for the next choice in ‘Bandersnatch.’ Image: Netflix/’Black Mirror’

As James Gill writes this week at Radio Times, after such a siege of polarizing reactions, “Netflix has a choice to make. Should the streaming service continue to experiment with the choose your own adventure format?” And should publishers also explore this interactive format?

Kevin Fallon at The Daily Beast worked hard to get onto the fence, writing that the show is “a major accomplishment in storytelling” but also “one of Black Mirror’s lamest outings yet.” And where his appraisal might chill some bookish types who have hoped they might choose the make-more-shows-like-this option from books is in his observation, “It turns out that when television starts to become a video game, the integrity of the story is muddied by the thrill of choice and control.”

Indeed, evoking the youth appeal of the original gamebooks, Fallon writes, “The ‘that thing you liked as a kid, but for adults’ genre of entertainment tends to fall victim to its own gimmick, and that’s certainly the case here, too.”

Of course, as in many discussions around such experimentation, it’s hard to keep the conversation focused on the formula, the format, the introduction of the new stop-and-start, choose-this, choose-that way of watching (which, in itself, some viewers have found annoying, too much work).

“It turns out that when television starts to become a video game, the integrity of the story is muddied by the thrill of choice and control.”Kevin Fallon, 'The Daily Beast'

Many say they didn’t like the story, that the characters aren’t engaging, and so on—all of which is perfectly legitimate criticism, but ironically may not be germane to the considerations a publisher brings to the table. A publisher, after all, would start, surely, with the belief that she or he had a good story, rich characterizations, engaging issues and developments.

The question, then, for the publishing house would be can this type of choose-your-own-viewing-experience be deployed to get the content in front of all those international eyeballs that a streaming platform offers. Or is the presumably safer option of looking for traditional film and/or television development the better course?

As one of our most seasoned observers, Janko Roettgers writes at Variety, “Bandersnatch comes with five possible endings. Viewers who choose the quickest path, and decide against any do-overs, can make it through the film in around 40 minutes. The average viewing time is around 90 minutes. Altogether, there are over a trillion unique permutations of the story. However, this also includes relatively simple iterations that don’t necessarily alter the story itself.”

Roettgers gets at several of the big challenges of the program that are important to understand in order to appreciate its sheer technical achievements. For example, at one point, the team’s story outline simply crashed because Netflix’s branch manager tool had been overloaded. Pre-caching is used for two paths, and the filmmakers realized they had to keep the choices coming, he writes, or viewers would misplace their remote controls and not be ready for the next option.

But if, as the Black Mirror team members have said in interviews, the intent is to “advance storytelling”—and in other words, put aside the technical issues for a moment—a publisher is left with a very tricky choice. Do you pick up the phone and start talking up that backlist title you think could be a perfect candidate for development of this kind? Or dash back to something more traditional?

A graphic novel edition of ‘The Handmaid’s Tale’ is scheduled to release in March

Publishers are watching a lot of the big hits of the streaming world come into being without a book behind them. Amazon Studios’ award-winning The Marvelous Mrs. Maisel is one, with a third season in play. Created by Amy Sherman-Palladino, its 1950s aura might give you the sense of this being a show based on a book by someone whose name you’ll remember as soon as you hear it. And that’s a dilemma for publishing houses: with so much content in production now, producers may be inclined to skip the search for a book and reach for something they can develop from scratch directly for the “streamers,” as the big platforms are called.

What happens in the nether-reaches of big-streaming success? A graphic novel treatment of The Handmaid’s Tale is coming out from Penguin Random House/Nan Talese on March 26, with Renee Nault illustrating.

Is there really that much urgency to look for streaming development for books? Probably. As Paul Bond wrote Thursday (January 10) at The Hollywood Reporter, specialists are saying that “the era of bundled streamers is near as households tire of paying an average $107 a month for cable…

“And by the end of 2019,” he writes, “audience demand for Netflix original programming will overtake that of its licensed titles, a December 13 report from Parrot Analytics and S&P Global Market Intelligence found.”

So it is that with a property still to find its way into the thicket of streaming screen development, the potential directions a publisher might go seem to be multiplying, quickly, and with a lot of good and bad choices to sort out. Just like in a gamebook.

#digital content #publishing #books to film

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inimiuta · 7 years ago

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Some Challenging Ideas For Elegant Secrets Of Iso Xp Grass Fed Whey

An Insightful Overview On No-hassle Systems In New Zealand Whey Protein Isolate Canada

While people were angrily discussing it over their lattes and espressos, they failed to realise that up to 10 perc ent of coffee beans themselves can be insect infested, even though this information is readily available on the Internet. Cochineal coloring, also known as carmine dye or Natural Red 4, was the go-to red dye for foods, drinks, fabrics, and cosmetics until fancy chemicals like Red Dye No. 40 were invented. It is still used commonly today but is steadily being priced out of the market by cheaper synthetics. This may be why products such as Campari, which were originally colored with carmine dye, switched to an artificial dye a few years ago. We intentionally use many other types of insect products in the foods we eat every day. Honey, for one, which, if you didn't know already, is actually bee vomit. Silk, of course, comes from the cocoons of silkworms, which is why PETA's against its use; in order to get silk, millions of baby silk moths have to die. The cocoons are boiled, and the dead pupae are removed and, in some cases, eaten as a snack on the factory floor. Shellac, or confectioners' glaze, is a resin secreted by the lac bug in the forests of Southeast Asia and is used as a coating for pills and candies like jellybeans. Yes, even Skittles used shellac from lac bugs on its candy until 2009. It's also used in combination with wax to make our apples look extra appealing. But served on their own, bugs also present an untapped catalog of tastes for adventurous epicureans.

For the original version including any supplementary images or video, visit http://www.stuff.co.nz/life-style/food-wine/food-news/10001821/We-re-all-eating-more-bugs-than-we-think

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Fitness Tips And Tricks That Everyone Should Know

Fitness should be a part of your everyday life. Don't avoid getting started today. It need not be a tremendous change to your whole way of life. By applying some of the simple tips you will learn about in this article, you can begin taking steps towards your goal of achieving fitness. Join an exercise and fitness club to help stay motivated. Not using your membership could make you feel guilty, and more likely to attend. This is a great way to trick yourself into going into the gym if you have trouble attending. Establishing a goal for your exercise routine may work as a significant motivator. When you have goals, you concentrate on beating obstacles instead of focusing on an exercise's overall difficulty. Once you have a goal in mind, you have something to focus your energy upon. You will be less likely to give up and view fitness programs as a life long, goal- orientated process. Improve your overall fitness by creating an exercise routine that strengthens your muscles, enhances flexibility, and boosts cardiovascular health. Look for classes located in the area where you live. Do not limit yourself to crunches to develop your abs. Through university studies, it has been shown that 250,000 crunches only burns a pound of fat. If you are focusing exclusively on crunches for chiseling your abs, therefore, you may not be getting the most effective ab workout. You must exercise your abs in alternate ways too. A personal trainer is great for those that want to dedicate time to bettering their fitness levels. Your personal trainer will give you ideas on what to do to stay Whey Protein with your workout regime. Personal trainers make a large impact when it comes to improving your fitness level. In order to apply basic body building techniques, one thing you do is lift heavier weights for fewer reps. Start off by choosing a muscle group like the chest. Start by lifting light weights to warm up. Your warm up should included 15 to 20 reps. Then do one with heavier weights for less reps. When you get to the final set, increase the weight that you lift between 5-10 pounds. Start a diary that contains your fitness efforts from the day. Note your workouts and anything else that you engage in. It is a good idea to purchase a pedometer in order for you to keep track of the steps you take. Add this into your journal too. When you write down what you do daily, it helps you see see how well you are progressing so that you know if you need to step it up or not, and it helps to keep you motivated. Always test padding on a workout bench before you begin, by pressing firmly with your fingers on the cushion. If the padding is so thin that you can feel the wood on the bottom, look for a better machine. A machine that does not offer proper padding is bound to be extremely uncomfortable during your workout session. A lot of people like the abstract idea of exercising in the morning but can't quite commit to such an early workout. session. Have a pre-exercise routine where you wake up a few minutes early in order to get in some light cardio and stretching so your body is warmed up. This will cause your day to start off in the right way and you will be able to forge health traits that you can build up on over time. The following article is your ticket to a fitter, more beautiful you. No matter if you are already working out, these tips can help you get on the way to being a fit person. Fitness is a journey. Discovering new paths is essential to keep on going.

News On Details Of Canada

3, the much-discussed, three-line government response was posted to the Immigration Department’s website. But emails continued well into the night as officials realized the public conversation was shifting away from the dead child and toward why Canada wasn’t doing more to help Syrian refugees. Since this was happening during an election campaign, some officials questioned how to handle their messaging during the writ period. “Given this ‘special electoral period’ would we have the capacity (as we normally would) to set the record straight by using factual data, or would this be viewed as partisan?” one embassy staffer asked. As Sept. 3 rolled into Sept. 4 and more media requests from across the world continued to pour in, the emails show communications staffers pressing their superiors for answers to the increasingly detailed questions they were getting on immigration and refugee policy. The documents also show government staffers were warned not to speak directly to media, as they began to hear of a rally planned near a departmental office. Bureaucrats focused on trying to highlight the positive aspects of Canada’s refugee programs and finding accurate numbers of Syrian refugees who had been admitted to Canada, leaving questions and concerns being raised about the country’s refugee policies simply hanging. Hours went by with little progress and they tried to “manage expectations” of journalists whose deadlines were being missed. As Sept. 4 drew to a close, an “urgent” response to questions from Maclean’s magazine was still being batted around when one official realized another department — Foreign Affairs — should have been looped into the approvals process. The final 22 pages were withheld from release, citing an exemption in the Access to Information Act that prevents disclosure of records involving advice or consultations with cabinet ministers or their staff.

For the original version including any supplementary images or video, visit https://www.thestar.com/news/canada/2018/04/29/alan-kurdi-photo-left-canadian-government-scrambling-emails-reveal.html

Tips For Getting The Vitamins You Need

Finding the right foods to eat along with understanding which vitamins and minerals are best is vital to maintaining good health. Should you be interested in some healthy solutions, keep reading the tips ahead in this article. Continue on for a good education. Make certain you are getting enough vitamins to allow your body to recover from working out. The right nutrients will make it easier to burn fat and build muscle. If your supplement has fat, make sure you take it with your meal. Several vitamins, including E, K, and A are best absorbed by your body when taken with a meal. They work especially well when ingested with fatty foods like fish. Two of the best sources for vitamin D are exposure to the sun and milk. If you aren't a fan of drinking milk and don't get a great deal of sun, you might want to add a vitamin D supplement. This vitamin strengthens your bones. A lot of people notice body aches without knowing why they are occurring. Instead of scheduling a doctor's visit, try a vitamin and mineral supplement. Fish oil and vitamin E are great for muscle pain since they may soften them if they're strained or tight. Iron is an essential nutrient to build red blood cells. These cells transport oxygen to areas of your body. Women generally need more iron than men, which is why there are some iron supplements that are just for women. If you frequently feel exhausted and have difficulty breathing, you might have an iron deficiency. You should be making sure your daily diet consists of the right nutrients and vitamins in order to stay healthy. Getting the right amount of nutrients will help you feel good and look good, while keeping you healthy. The most popular and effective vitamin, C, is easily delivered to your body by many of the fruits we eat, like oranges and lemons. Supplements are great for anyone who just can't get enough nutrients by eating. This important vitamin can help treat and prevent colds, acne, gum disease, skin infections, and stomach ulcers. Additionally, studies have shown vitamin C can help patients suffering from dementia, Alzheimer's disease and ADHD. Go to your doctor to see if you're deficient in any nutrients. This is an issue that should provide a basis for your supplements, so you need to know the ones you need as soon as possible. In today's difficult economic times we often neglect our bodies by eating from the dollar menu at our favorite fast food restaurant depriving it of the vitamin and minerals we require. Make sure you take the right vitamins each day to feel better, and ward off any potential colds while keeping your body in optimum health. Clearly, it is very important to understand just how to provide your body with the right balance of vitamins and minerals. Using these tips, you should feel healthier in no time. Share these ideas with loved ones so that they can better their health, too.

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littlemissobsess-blog · 7 years ago

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BarStarzz BTX Review by Ed Checo - Scams or reliable

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tortuga-aak · 7 years ago

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The downfall of Kinect: Why Microsoft gave up on its most promising product

Joe Raedle / Getty Images

On Tuesday, Microsoft announced it had discontinued the Kinect sensor, a pioneering motion-sensing accessory line for the Xbox 360 and Xbox One that sold almost 30 million units in its lifetime.

The Kinect was a huge bet for Microsoft, but it didn't pay off — the technology wasn't quite reliable enough, the games weren't as good as they could be, and the novelty wore off.

The death of the Kinect has been a long time coming, with Microsoft removing the Kinect port from its most recent model of Xbox One consoles.

On Tuesday, Fast Company reported that Microsoft is killing the Kinect, the ahead-of-its-time motion sensor for the Xbox 360 and Xbox One. Back in 2015, we took a deep look at the history of the Kinect and its downfall. The story below was originally published on September 8th, 2015, now updated to reflect current facts.

When the Kinect for Xbox 360 was first demonstrated in June 2009, it looked like the future of technology.

By tracking your body with an advanced infrared camera, sensors, and a microphone, the $150 Kinect accessory let you control games and media using just your body and voice.

But then, after Microsoft sold about 29 million of them for the Xbox 360 and Xbox One, it just kind of faded away.

Even Microsoft appears to have given up on it — the Xbox One originally required Kinect to function, but Microsoft dropped that requirement last year.

There are only a handful of Kinect games available for the Xbox One. And the current-model Xbox One S, and the forthcoming Xbox One X, no longer have the correct port to directly plug in a Kinect — you need an optional $40 adapter.

What happened?

It looked like the future

The goal of Kinect was to broaden the Xbox 360 console's appeal beyond who you would typically think of as "gamers." Instead of playing games with intimidating and complicated controllers, you just had to move.

The Xbox 360 had been selling well since its 2005 introduction, but now needed something to set itself apart, as the Sony PlayStation 3 and Nintendo Wii were providing stiff competition.

The Kinect was intended to be a shot in the arm, extending the Xbox 360's appeal and providing a new platform for games and content that could take it into the future. Microsoft Corporate Vice President Shane Kim once claimed that the Kinect would mean that the Xbox 360 could stay on the market through 2015.

Microsoft CEO Steve Ballmer even tellingly referred to the Kinect as a "new Xbox" in one presentation.

Flickr

At first, everything looked like it was going according to plan.

The Kinect launched with tons of fanfare — and a $500 million marketing budget — November 4, 2010, with the tagline "You Are the Controller." Oprah Winfrey even gave away Xbox 360s and Kinects on an episode of her show.

You could either buy it separately for $150 or with an Xbox 360 in bundles starting at $299. The Xbox 360 interface itself was given a revamp to be more Kinect-friendly.

The press, especially the non-gaming mainstream media, ate it up and gave the Kinect glowing reviews. And within 60 days, Microsoft sold 8 million Kinects, earning it the Guinness World Record of "fastest-selling consumer device."

Developers started to line up to make games for the device, too, with 17 available at launch, including "Kinect Adventures," a Microsoft-made game that came packaged with the Kinect sensor.

Most of those games were panned by reviewers: "Critics are complaining about a lack of solid launch titles for the new control system; only 'Dance Central' seems to have anything to recommend it," said a Metacritic roundup of launch titles at the time.

But people realized it was new technology, and they were willing to give it time. Even when people noticed that you needed a lot of space to make good use of the Kinect sensor, nobody seemed to mind moving their furniture.

At least, not at first.

Problem #1: Not enough great games

A slow but steady trickle of Kinect games came out over the following months, but a lot of them fell into the "family entertainment" or "fitness trainer" veins, far from the core gamer demographic that made up most of the Xbox 360-owning audience.

Worse, a lot of the titles got poor reviews, alienating those many who bought an Xbox 360 just to play Kinect games.

Microsoft convinced a lot of larger publishers of marquee franchise games to integrate Kinect features into their gameplay, but they were largely gimmicky — I'll never forget the time my friend got a red card in "FIFA 15" soccer for the Xbox 360 because the Kinect's microphone caught him swearing.

We asked a former Xbox insider familiar with the development of the Kinect why it was so hard to find any good games that did cool things with the sensor.

The simple answer is that the best of the best developers simply weren't interested because they had invested so much in making their existing, lucrative, big-budget franchises work frighteningly well with a traditional controller.

"'Halo' doesn’t need Kinect — it has an incredibly precise and detailed control set, and further, can’t give a Kinect user an unfair advantage over non-Kinect owners," the former Xbox insider says.

In other words, even if top-tier developers thought it was cool, they weren't going to blow the time and budget to make it work with their existing games.

Plus, you didn't need a Kinect to play those games, so many players likely didn't even know there was any integration in those games at all.

Capcom

At the same time, circa the early 2010s, those developers who were best suited to creating really new, innovative games for non-gaming crowds were starting to shift their efforts toward the iPhone and Android platforms, where there was cash and a rapidly growing audience to be found, the insider says.

Problem #2: "85% magic, 15% frustrating"

The Kinect also introduced voice commands and a gesture interface to the Xbox 360 itself. You could pause a movie with your voice, or log in to your account on the console by standing in front of the camera.

But as cool as that all sounded, the Kinect was still a new technology, and there were some glitches with those cool new interface tricks.

"It does do magic, but only 85% correctly. When you encounter the 15%, it’s frustrating," the former Xbox insider said.

Xbox

Serious gamers care about precise movements, like landing a perfect Super Combo in "Street Fighter IV" or nailing a headshot in "Call of Duty." Similarly, if you have voice controls for a movie, it had better work the first time, or else you're just shouting "pause" at your TV over and over.

In both cases, it wasn't quite the totally accurate experience that people wanted.

"It’s essentially a less precise replacement for a lot of things which, once the novelty wears off, is not valued by the market. So it’s real value is for new experiences impossible before without it. There isn’t enough interest or investment in those," the ex-insider says.

Problem #3: It required a lot of space.

Worse, the longer people used Kinect, the more they found places and situations where it just fell short and didn't work as well as it should have.

In my apartment, playing a Kinect game requires moving furniture around to give the sensor the field of view that it needs to work well. It's a big problem for lots of gamers, since you need 6 to 10 feet between you and the sensor.

Try playing that in a dorm room or small apartment.

Late Night with Jimmy Fallon / NBC screenshot

"I'd be surprised if even 20% of rooms with Xboxes 'work well' for the really new/fun experiences," the former Xbox insider says.

Meanwhile, you can sit on a couch in a room of any size and play a more traditional video game.

A second push with the Xbox One

Despite these pros, Kinect adoption was fairly strong, at least partially because Microsoft was pushing it as part of those bundles with the wildly popular Xbox 360 console.

But not every Xbox 360 owner took the plunge: In January 2012, Microsoft announced that it had sold 18 million Kinects versus 66 million total Xbox 360 consoles.

A year after later, in February 2013, Microsoft Xbox community relations head Larry Hryb announced on Twitter that the company had sold 24 million Kinects for 76-million-plus Xbox 360 consoles, which suggests — but doesn't prove — that most of them were sold bundled with the console.

Microsoft / Xbox One via YouTube

Microsoft wasn't ready to give up on the Kinect just yet, though.

When the Xbox One was first introduced in November 2013, Microsoft made the shocking announcement that the new console would come with and require a new version of the Kinect sensor. That meant the Xbox One would cost $499 versus the competing Sony PlayStation 4's $399 price tag.

In exchange for the $100 premium over the competition, Microsoft promised that the new system would provide an unprecedented user experience, including immersive games and television shows that you could actually interact with. Plus, it shipped with Bing-powered search and the Internet Explorer browser preinstalled.

For Microsoft, it was all part of its long-time ambition to place a computer in the living room. With the Kinect, Microsoft thought it had made a user-friendly multimedia hub with a natural interface that anybody could use for both games and media.

The Xbox One's core gamer demographic hated the idea. When the Xbox One hit the market in November 2013, it was quickly outsold by the cheaper PlayStation 4 for months after its launch. At one point, the PlayStation 4 outsold the Xbox One at a factor of 3 to 1. That early lead means PlayStation 4 still dominates the Xbox One in sales.

Microsoft refused to relent and doubled down on its message that the Kinect was the future.

That message was undercut by the fact that the Xbox One only launched with one game that needed the Kinect: The incredibly, poorly reviewed "Fighter Within," with a 23% average on review aggregation site Metacritic.

Furthermore, the actual Kinect for Xbox One sensor itself turned out to only be a minor improvement on the first, with some new, but still gimmicky, integrations with the interface. For instance, you could take a screenshot in a game by asking the Kinect, nicely, to do so.

YouTube/IGN

The final retreat

In April 2014, the flagship "Kinect Sports Rivals" came out for the Xbox One. Published by Microsoft, it was going to be a big, if belated, showcase for what the new Kinect could do. It was a big bet for the company, with a team of 150 working on the title.

Instead, it ended up wildly underselling, ultimately getting written off as a massive loss that led to layoffs at developer studio Rare, according to reports at the time.

In May 2014, Microsoft finally relented on its insistence on the Kinect sensor and announced that it would sell a version of the Xbox One console without it for $399 — recently marked down again to $349. You can still buy a Kinect bundled with the Xbox One system for $499 or by itself for $150.

The move has significantly helped Xbox One's sales, and the gap between it and the leading Sony PlayStation 4 is getting smaller by the quarter.

YouTube/The Podmeister

But it meant that the estimated 5 million Xbox One owners who had bought their console before the Kinect unbundling were stuck with an accessory they didn't necessarily want in the first place. Meanwhile, only a handful of games support Kinect for Xbox One at all, and of those only a few received decent reviews.

And with the novelty gone after the first generation of Kinect for Xbox 360, even the most optimistic Xbox fans were out of patience with the device.

"Microsoft has only itself to blame for Kinect's failure," said a headline on Microsoft news site Neowin in May 2014.

The gloves were off.

The article's author noted that no new big flagship games had been announced for the Kinect for Xbox One — not even from Microsoft itself. That remained true for the rest of the lifetime of the Kinect.

In addition, Microsoft actually closed the TV studio it had opened to provide interactive TV content with Kinect in October 2014. In 2016, with the release of the Xbox One S, Microsoft removed the built-in Kinect port, requiring users to use an external USB adapter.

In other words, it really seems like Kinect had been swept under a rug, even before the official discontinuation.

Not game over

There's an interesting coda here: The Kinect has found a strange second life outside gaming.

Its nifty motion-tracking tech has a ton of other applications. In 2010, Adafruit CEO Limor Fried released a set of unofficial drivers to make the Kinect for Xbox 360 work with Windows — which allegedly annoyed Microsoft at first, but they came around and released an official version down the line.

From there, artists and robotics hobbyists started working the Kinect into all kinds of projects, Fried tells Business Insider.

This bizarre "PomPom Mirror" art piece uses a Kinect to match your motion, for example:

Vimeo Embed: http://ift.tt/2h89rN4 Width: 500px Height: 281px

Elements of the Kinect made it into Windows itself: Windows Hello, the facial recognition system built into select Windows 10 PCs, uses similar infrared-tracking technology as the Kinect to work.

In short, with 23 million Kinects sold for the Xbox 360, and at least 5 million Xbox Ones sold that included the sensor, it's a little funny, and a little sad, that Microsoft couldn't make it work as the future of gaming.

But at least it's getting good use somewhere.

And when the Microsoft HoloLens, its futuristic wearable computer, comes out with a consumer version down the line, it's going to face a lot of the same problems with finding a niche. Notably, Kinect's product lead, Alex Kipman, is also responsible for the HoloLens.

But where Kinect led with gaming, Microsoft is being careful to reaffirm that the HoloLens has lots of commercial applications for business users, even as it shows off holographic "Minecraft" demos.

Microsoft has become wary of trying to appease hardcore gamers alone, it seems.

NOW WATCH: The head of Xbox says this one product is 'critical' to the future of gaming

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makeitwithmike · 7 years ago

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Snapchat for Business: A Guide for Marketers

By Sydney Parker

If you’re not familiar with Snapchat—the social network with more than 150 million users—here’s what you need to know: a person or brand on Snapchat can send photos and videos, called Snaps, to their friends and followers. These Snaps can then be viewed for up to 10 seconds before they disappear.

Colorful filters, face-swapping effects, messaging, and other playful functions have made the app wildly successful with people of all ages. And brands are just as tuned into the benefits of Snapchat from a business perspective.

Take Starbucks, for example. The beloved coffee company launched a Snapchat chilled summer drinks campaign. Cashing in on the popularity of their scrumptious Frappuccinos. The promo gave Starbucks drinkers the opportunity to superimpose a festive lens over a picture of their icy beverage and send it to their friends.

.@Starbucks/@frappuccino has a Snapchat filter. I’m loving this. http://pic.twitter.com/u08IqL6Uzg

— Alexis Mitchell (@LexisTV) June 14, 2016

Snapchatters who see their friends snapping photos with the lenses may be inspired to head to their nearest Starbucks and purchase a cold drink. They will probably also add Starbucks to their list of must-follow brands on Snapchat, increasing the odds they will be inclined to drink Starbucks again in the future.

Sounds great for Starbucks. But why should you use Snapchat for your business? Read on to find out.

Why your business needs to be on Snapchat

Snapchat’s more than 173 million daily active users watch 10 billion videos every day. Those numbers suggest big opportunities for brands and marketers.

And if you have a social media advertising budget, Snapchat has impressive audience targeting capabilities and a variety of ad formats to choose from.

And Snapchat ads are effective.

Snapchat collaborated with MediaScience to survey 320 consumers aged 16 to 56, which compared, during 552 sessions, Snapchat video ads to those on TV, Facebook, Instagram, and YouTube. The study tested emotional responses, eye-tracking, and exit surveys.

Snapchat says its ads garnered twice the visual attention of Facebook and 1.5 times more than Instagram. They were also 1.3 times more effective than YouTube. When compared to those platforms and TV, Snapchat claims that its ads generated greater emotional response and twice as much intent to purchase.

How to make Snapchat work for your business

Snapchat offers several different paid marketing options to meet the specific goals of your business. You can create a clever Snap Ad, build a fun Sponsored Geofilter, or give your potential customers an opportunity to interact with a Sponsored Lens.

Let’s take a look at the different Snapchat marketing options that will help you achieve key business objectives.

Build brand awareness with Snap Ads

Snap Ads are a great way to catch the attention of your ideal audience. A Snap Ad is a 10-second, full screen vertical video ad that appears between Stories. Advertisers can offer Snapchatters the choice to swipe up to view more in-depth content like a long form video, article, app install ad, or mobile website.

According to Snapchat, the swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable social media platforms.

Snap Ads Case Study: Popular music app Spotify purchased Snap Ads to promote their annual “Year in Music,” a campaign where users can review all the songs they listened to on Spotify that year. Spotify’s Ads popped-up on Snapchat’s Discover channel, highlighting a different music genre every day. As a result, Spotify earned 26 million total views and a 30 percent increase on subscriber intent.

Promote engagement with Snapchat Geofilters

Snapchat has two types of custom Geofilters that businesses can take advantage of: On-Demand Geofilters, which start at $5, and the much pricier option of Sponsored Geofilters, which can cost hundreds of thousands of dollars.

Introducing On-Demand Geofilters! http://bit.ly/2yDX4Tv http://pic.twitter.com/7UMaNOgl1s

— Snapchat (@Snapchat) February 22, 2016

Geofilters have proven to be a highly effective method of bringing in new business. They are small art graphics that show up over a Snap. When Snapchatters in the location of your choice take a Snap, they’ll be able to select your Geofilter and use it to explain where, when, and why they took the Snap.

For example, if your taco truck is having a Cinco De Mayo special event, users can take Snaps of themselves eating tacos and add your fun geofilter to let their friends know where they are and who’s tacos they are enjoying. In this case, a relatively inexpensive On-Demand Geofilter will suffice.

If your campaign is less location-specific, say you sell staplers and decide to start a National Stapler Appreciation Day, then Snapchat users all over the country can take Snaps of themselves appreciating their staplers and add your filter over it.

This is a highly effective strategy.

According to Snapchat, in the U.S., a single National Sponsored Geofilter typically reaches 40 to 60 percent of daily Snapchatters—which is why they can cost hundreds of thousands of dollars.

Sponsored Geofilter Case Study: When non-profit organization RED wanted to spread the word about World AIDS Day, they partnered with Snapchat to create three Geofilters people could use to show their support. Each time a Snapchatter sent one of the Geofilters, the Bill & Melinda Gates Foundation donated $3 to RED’s fight against AIDS, up to $3 million.

The campaign reached over 14 million Snapchatters, 97 percent of whom were between the ages of 13 and 34. Over two-thirds of Snapchatters who saw the Geofilter correctly remembered RED’s campaign message and those who saw the filter were 90 percent more likely to donate to the RED campaign.

Drive increase in purchase intent with Snapchat Sponsored Lens

Sponsored Lenses offer users the opportunity to play with the interactive ad you’ve created. As Snapchat explains on their website, “To activate Lenses, Snapchatters simply press and hold on their faces. Some Lenses include prompts like ‘raise your eyebrows’ to trigger an animation, adding a fun twist to the experience. And when you’re finished playing, it’s easy to send Lenses to a friend or post one to your Story. On average, Snapchatters play with a Sponsored Lens for 20 seconds.”

Got tacos on your mind today? Us too. Snap us your Cinco de Mayo celebrations using our @Snapchat lens today.http://bit.ly/2yEgFTB

— Taco Bell (@tacobell) May 6, 2016

If you sell beagles and have always wondered what your face would look like in beagle form, Sponsored Lenses is your chance to find out.

Sponsored Lenses case study: Delightful sports beverage Gatorade created a filter that mimics the classic Gatorade showers that football coaches enjoy when their team wins. During Super Bowl 50, NFL fans could experience the Gatorade shower virtually from the dry comfort of their smartphones. Snapchatters went crazy for it.

The lens received over 165 million views and triggered an eight point increase in purchase intent. Users were ready to enjoy their victory with a cold glass of lemon-lime.

.@Gatorade #SuperBowl50 @Snapchat lens netted 160M Impressions! More than viewed entire game http://bit.ly/2hB8Djy http://pic.twitter.com/Tx7bz388yg

— Nikki Sunstrum (@nikkisunstrum) March 4, 2016

The bottom line about using Snapchat for business

Snapchat now offers the option to work with one of their Creative Partners (advertising agencies) to create a campaign. The extra expenditure might be worth it to design something more effective than what you can dream up in-house.

Snapchat’s video ads have so far been priced on a cost-per-thousand-impression rate in the $40 to $60 range, per Adweek. Marketers can expect both API videos and the newly launched Snap Ads Between Stories to be less expensive, though special events like national holidays will likely hike up prices due to the supply-and-demand forces in the auction-based system.

Snapchat and its API partners haven’t said what the new ads platform means for the app’s branded Geofilters and Lenses. For now, their focus is on video ads, but it is easy to anticipate sponsored Lenses and Geofilters being added to the Snapchat Partners mix—there is an incredible amount of money to be made. Adweek has previously reported that Snapchat lenses cost $450,000 and can total $750,000 for big-ticket days like holidays or events. Big brands with money to spend find it to be worth the investment.

How to grow your Snapchat following (for free)

If you’re not quite ready to take the plunge and put your ad budget toward Snapchat, there are still many great ways to use Snapchat for business without spending a dime.

Our guide to getting more Snapchat friends has all the best tips and strategies on that front.

Tell a great story

Snapchat Stories are compilations of images and short videos that last for 24 hours. Users want to share the best stories with their friends regardless of origin, so businesses of all sizes have an equal opportunity to get traction with a compelling, creative narrative.

For example, candy company Sour Patch Kids wanted to attract more teenage customers. They sent cute characters ��Sweet” and “Sour” on an adventure with Millennial-friendly internet personality Logan Paul. Their goofy Snaps told a story of Sour and Sweet embarrassing Paul and eventually one of them getting lost in the big city.

With each piece of the story, interest in the campaign grew. Sour Patch Kids earned 583,000 views on their first Story with Paul, and by their fifth Story they had captured more than 6.8 million Story Views. Hilarity ensued, and Sour Patch Kids walked away with 120,000 new Snapchat followers through this campaign. If you’ve got a knack for telling stories, this may be the best route for your company.

Offer incentives

Sharing coupons on Snapchat is a brilliant way to build brand loyalty. Snaps disappear after you’ve watched them, and stories only last 24 hours. Much like a radio campaign forces listeners to stay tuned for the “cue to call,” a Snapchatter has to vigilantly follow your business on Snapchat and act quickly if they want the coupon or deal you are offering.

Food delivery service, Grubhub hosted a week-long scavenger hunt contest dubbed “SnapHunt,” a first for any brand on the platform. Each day for one week, GrubHub posted a new challenge for followers to complete for a shot at $50 in free takeout. More than 30 percent of GrubHub’s Snapchat followers participated and the brand saw an increase of 20 percent in followers during the contest.

Recruit top talent

If your business is hiring, Snapchat can be a great tool to let people know you’re looking. Last year, AOL decided they wanted to increase the number of Millennial women on staff. Rather than turn to Twitter or Facebook, they decided to use Snapchat. To reach their goal, AOL ran two 10-second Snapchat videos in the app’s Discover section and Live Stories.

The first promoted #BuiltbyGirls, a program that invests in women-led startups. The other ad showed footage of people working at AOL. According to Snapchat, the week-long campaign reached 8 million users and generated 17 million views, lifting application intent by 18 percent.

Snapchat for business is only going to get more popular. Predictive marketing service eMarketer projected that Snapchat will grow 27 percent in 2016 to nearly 59 million users in the U.S. alone. Despite these resounding statistics in favor of Snapchat, most businesses are arriving slow to the party. Social media researcher, L2 found that in the majority of industries, Instagram adoption is ubiquitous, but Snapchat is still a point of differentiation.

So now is your chance to get ahead of the curve and strike while the iron is hot! If you’re all in, but need help bringing your employer on board, check out our post about how we pitched Snapchat to our boss. And then once you get familiar with the platform, learn all the hidden features and tricks to take your Snapchat game to the next level.

Hootsuite’s on Snapchat! Click this link on mobile to go directly to Hootsuite’s profile or scan the Snapcode below to add Hootsuite as a Friend on Snapchat.

The post Snapchat for Business: A Guide for Marketers appeared first on Hootsuite Social Media Management.

The post Snapchat for Business: A Guide for Marketers appeared first on Make It With Michael.

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unifiedsocialblog · 7 years ago

Text

Snapchat for Business: A Guide for Marketers

.@Starbucks/@frappuccino has a Snapchat filter. I'm loving this. 😂😆🎉 http://pic.twitter.com/u08IqL6Uzg

— Alexis Mitchell (@LexisTV) June 14, 2016

Sounds great for Starbucks. But why should you use Snapchat for your business? Read on to find out.

Why your business needs to be on Snapchat

Snapchat’s more than 173 million daily active users watch 10 billion videos every day. Those numbers suggest big opportunities for brands and marketers.

And if you have a social media advertising budget, Snapchat has impressive audience targeting capabilities and a variety of ad formats to choose from.

And Snapchat ads are effective.

How to make Snapchat work for your business

Let’s take a look at the different Snapchat marketing options that will help you achieve key business objectives.

Build brand awareness with Snap Ads

According to Snapchat, the swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable social media platforms.

Promote engagement with Snapchat Geofilters

Introducing On-Demand Geofilters! https://t.co/5vFG5nnqXG http://pic.twitter.com/7UMaNOgl1s

— Snapchat (@Snapchat) February 22, 2016

This is a highly effective strategy.

According to Snapchat, in the U.S., a single National Sponsored Geofilter typically reaches 40 to 60 percent of daily Snapchatters—which is why they can cost hundreds of thousands of dollars.

Drive increase in purchase intent with Snapchat Sponsored Lens

Got tacos on your mind today? Us too. Snap us your Cinco de Mayo celebrations using our @Snapchat lens today.https://t.co/56BlMUqlkV

— Taco Bell (@tacobell) May 6, 2016

If you sell beagles and have always wondered what your face would look like in beagle form, Sponsored Lenses is your chance to find out.

The lens received over 165 million views and triggered an eight point increase in purchase intent. Users were ready to enjoy their victory with a cold glass of lemon-lime.

.@Gatorade #SuperBowl50 @Snapchat lens netted 160M Impressions! More than viewed entire game https://t.co/J3cMlOx6GF http://pic.twitter.com/Tx7bz388yg

— Nikki Sunstrum (@nikkisunstrum) March 4, 2016

The bottom line about using Snapchat for business

How to grow your Snapchat following (for free)

If you’re not quite ready to take the plunge and put your ad budget toward Snapchat, there are still many great ways to use Snapchat for business without spending a dime.

Our guide to getting more Snapchat friends has all the best tips and strategies on that front.

Tell a great story

For example, candy company Sour Patch Kids wanted to attract more teenage customers. They sent cute characters “Sweet” and “Sour” on an adventure with Millennial-friendly internet personality Logan Paul. Their goofy Snaps told a story of Sour and Sweet embarrassing Paul and eventually one of them getting lost in the big city.

Offer incentives

Recruit top talent

Hootsuite’s on Snapchat! Click this link on mobile to go directly to Hootsuite’s profile or scan the Snapcode below to add Hootsuite as a Friend on Snapchat.

The post Snapchat for Business: A Guide for Marketers appeared first on Hootsuite Social Media Management.

Snapchat for Business: A Guide for Marketers published first on http://ift.tt/2rEvyAw

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bizmediaweb · 7 years ago

Text

Snapchat for Business: A Guide for Marketers

.@Starbucks/@frappuccino has a Snapchat filter. I'm loving this. 😂😆🎉 http://pic.twitter.com/u08IqL6Uzg

— Alexis Mitchell (@LexisTV) June 14, 2016

Sounds great for Starbucks. But why should you use Snapchat for your business? Read on to find out.

Why your business needs to be on Snapchat

Snapchat’s more than 173 million daily active users watch 10 billion videos every day. Those numbers suggest big opportunities for brands and marketers.

And if you have a social media advertising budget, Snapchat has impressive audience targeting capabilities and a variety of ad formats to choose from.

And Snapchat ads are effective.

How to make Snapchat work for your business

Let’s take a look at the different Snapchat marketing options that will help you achieve key business objectives.

Build brand awareness with Snap Ads

According to Snapchat, the swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable social media platforms.

Promote engagement with Snapchat Geofilters

Introducing On-Demand Geofilters! https://t.co/5vFG5nnqXG http://pic.twitter.com/7UMaNOgl1s

— Snapchat (@Snapchat) February 22, 2016

This is a highly effective strategy.

According to Snapchat, in the U.S., a single National Sponsored Geofilter typically reaches 40 to 60 percent of daily Snapchatters—which is why they can cost hundreds of thousands of dollars.

Drive increase in purchase intent with Snapchat Sponsored Lens

Got tacos on your mind today? Us too. Snap us your Cinco de Mayo celebrations using our @Snapchat lens today.https://t.co/56BlMUqlkV

— Taco Bell (@tacobell) May 6, 2016

If you sell beagles and have always wondered what your face would look like in beagle form, Sponsored Lenses is your chance to find out.

The lens received over 165 million views and triggered an eight point increase in purchase intent. Users were ready to enjoy their victory with a cold glass of lemon-lime.

.@Gatorade #SuperBowl50 @Snapchat lens netted 160M Impressions! More than viewed entire game https://t.co/J3cMlOx6GF http://pic.twitter.com/Tx7bz388yg

— Nikki Sunstrum (@nikkisunstrum) March 4, 2016

The bottom line about using Snapchat for business

How to grow your Snapchat following (for free)

If you’re not quite ready to take the plunge and put your ad budget toward Snapchat, there are still many great ways to use Snapchat for business without spending a dime.

Our guide to getting more Snapchat friends has all the best tips and strategies on that front.

Tell a great story

Offer incentives

Recruit top talent

Hootsuite’s on Snapchat! Click this link on mobile to go directly to Hootsuite’s profile or scan the Snapcode below to add Hootsuite as a Friend on Snapchat.

The post Snapchat for Business: A Guide for Marketers appeared first on Hootsuite Social Media Management.

Snapchat for Business: A Guide for Marketers published first on http://ift.tt/2u73Z29

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antdesignfarm · 7 years ago

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Design Brief Research from 2 weeks ago.

The Company: Who are they, what do they do, why do they do it?

Comcast is a media and technology company that provides high-speed internet, phone, and video to consumers and businesses under their Comcast Cable XFINITY brand. They also own NBC UNIVERSAL an American multinational media conglomerate.

Project Title: Establish a name for the project that will be used by everyone involved.

XFINITY NEXUS, X2

Project Objectives: What is the specific purpose of the project? What need does this fulfill?

To create a new video streaming service that gives the customer the ability to watch other streaming platforms (i.e. Netflix, Hulu, etc.) on the new XFINITY streaming platform, as well watch other cable and premium network channels.

Project Goals and Expectations: What results are expected, what is the primary “call to action” (i.e., what action does the company expect a customer to take as a result of the project)?

Fulfilling the needs and wants of the consumers’ by creating one of the biggest streaming on-demand libraries on the TV, web and mobile devices. Create subscription add-ons, so user can pick and choose what platform or premium network they want to subscribe to. Design a user interface that will accomplished the user’ needs and wants. Streamlined the user experience so the user won’t become confuse of all of other streaming platforms, cable channels, and premium network channels/platforms. Consumers will have access to everything.

Competition: What other companies compete with the company, and what differentiates this company from the competitors.

DIRECTV Home/DIRECTV NOW streaming – Both provide television and movie content, but are separate products. Home is satellite based while NOW is a streaming platform. Direct TV Home requires installation while DIRECTV NOW require no installation but a computer or device, and internet. DIRECTV Home provides a lot more channels while DIRECTV NOW only offer 120+ channels for $70 a month. DirecTV NOW doesn’t have contracts or penalties cancel anytime. Similar to Comcast XFINITY platform.

Sling TV – Is a streaming platform that allows costumers watch television and movie content live or on-demand (it is also a subsidiary of the Dish Network). Sling TV starts at $20 a month for 30 channels, or $40 a month for 40+ channels. No contracts or penalties cancel anytime. Weak channel library, but popular channel library.

Amazon Fire TV – Is a streaming platform for TV hat provides streaming content from Netflix, Hulu, DIRECTV NOW, Sling TV, and many more. Each app integrated with the Amazon Fire TV user interface. Customers have to pay each platform separately. Customers can streams live TV from DIRECTV NOW. Customer will receive over a dozen of free channels include some from DirecTV NOW, but customers would have to subscribe to either DirecTV NOW or Sling TV to view live and on-demand content. Amazon Fire TV comes with an antenna box and remote for $89.99.

Unique Positioning Statement: A one to two sentence statement that conveys what you do for whom, to uniquely solve an urgent need.

XFINITY NEXUS provides the bedrock of live and on-demand television and movie content on any device. Stream original movies and shows from Netflix, Hulu, Amazon, and more all through the XFINITY NEXUS interface.

Brand: Are there established brand identity elements and style guidelines that must be followed and reinforced which existing and potential new customers would likely be familiar with? And, if this is a re-brand, are there visual references to the longstanding existing identity that should be maintained to avoid alienating the existing customer base and pre-existing goodwill and recognition value?

The Comcast XFINITY brand is sleek, professional, and elegant and straight to the point. These qualities are linked to the brand and will not be remove, but visually those qualities can interpret the imagery of the XFINITY brand. The current XFINITY aesthetic isn’t too memorable in terms of visual references.

History and Reputation: What is the general history and reputation of the company which may have an affect on the design solution and approach? What is the general public’s perception (and that of the press) of the company with respect to quality, reliability, service?

Like most cable TV and internet service providers companies like Comcast are regarded as rough or greedy. In the past decade or less Comcast has become one of the worst in customer service, and has won an award for in 2014. Customers hate that their content is overprice and that they sell channels in bundles which customers don’t want and don’t have the options to pick or choose which channels they want. Most of this is due to lack of competition and oversight, but do to streaming Comcast, Dish, and DIRECTV have a lot more competition with other platforms

Previous Projects: What previous projects have been produced for the company similar to the project at hand, and did the expected result match the intended goals? If so, why, and if not, why not?

XFINITY on-demand and XFINITY STREAM are past project XFINITY STREAM being the newer one. In order to use XFINITY STREAM a customer would have to subscribe to XFINITY X1 cable or XFINITY TV – the streaming platform is part of the XFINITY package. A customer does not have the option of buy XFINITY STREAM separate from XFINITY television package, unlike DIRECTV where a consumer can just pay for DIRECTV NOW without having to shill for DIRECTV Home satellite.

Define the Audience: What is the market for the product/service? To whom is the project targeted as a communication vehicle? What are the socioeconomic, cultural, lifestyle, age ranges, gender, and education levels of the targeted demographic?

People who don’t want to overpay, constantly switch applications, and would rather use one platform to watch all of the most popular original content. The age range is somewhere from young adults to older adults.

Behavioral Habits: Where they shop, what they eat, what they watch, what they drive, that they wear, blogs/sites they view, apps they use…

I suspect consumers who spend a lot of money subscribing to television premium channels, Netflix, and one other on-demand streaming platform. People who subscribe to movie/tv show blogs and websites that preview and reviews them. People who would eat during their favorite shows, movies, or sport.

Project Components/Media Implementation: Specific media implementation intended (web, mobile, tablet, native application, print, outdoor, broadcast, motion graphics, tv, interactive kiosk, events, co-branding partnerships, etc.).

The video-on-demand platform will be a Desktop application, mobile and tablet app, and console app. Motion graphic promo. Print ad. Web ad

Length of Project: What is the expected duration of the campaign? Is it a “one-off,” or possibly to be extended, scalable, or to serve as a “template” for further projects and components?

I would say this product as a whole will be update constantly with content and quality of life technicities. So, I would assume this project could be extended and serve as template for further development.

Geography: Is the project local, regional, national, or potentially global (This relates to the need to plan for different languages, cultures, and sociopolitical concerns.)

National project.

Budget: What is the overall budget for the project?

I really don’t know, but I think large companies would spend millions of dollars to market their product on a national level. I would say 15 million or more.

Terms: What are the payment terms for the project?

Application: 6 million

Motion Graphic promo: 1 million

Print campaign: 4 million

Web campaign: 4 million

Client-Side Team: Who is involved in each stage of the approval process, and who has final approval for each stage or phase?

Project director and Project leader.

Restrictions and Limitations: What does the company not want to see done? For example: visual, strategic or stylistic approaches that have failed in the past (in their own experience or by their competitors), or any specific approaches that should be avoided.

Keep the design elegant, sleek, and professional.

Research: What existing research is available with respect to the target audience, the competitors, or other statistical analysis that could potentially sharpen the design focus and stylistic approach?

Pricings of other on-demand streaming and live video platform packages.

Concept: An idea related to a solution.

To bridge all of the video-on-demand services into one platform where users can watch their favorite shows and movies without having to pay a steep price, nor switch to different apps.

Theme: As the concept develops and branches into other areas, the theme brands each new piece as a sub-set of the original concept.

“The Future is Awesome” – current Comcast XFINITY slogan.

“The Future is Synced” – working slogan.

Word Lists:

Television

On-demand

Sync

Live

Channels

All-in-on

Elegant

Sleek

Multi

Movies

Original

Streaming

Buffet

Options

Online

Sync

Nexus

Combo

Payless

Professional

Premium

Efficient

Together

Simple

Tasteful

Polished

Bundle

Abundance

Platform

Loaded

Experience

Ease

Nimble

Fast

Future

Drama

Display

Refined

Sophisticated

Modern

Flow

Filter

Perfect

Dynamic

Capable

Productive

Useful

Stable

Reformed

Transformed

#processjournal

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uncrcow · 8 years ago

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Q: Why does everyone know the chicken dance?

Seriously. Everyone seem to know “The Chicken Dance” (well almost everyone). From little kids to the elderly (and maybe even Beyoncé?) everyone knows the steps to this (cringe-inducing) dance step. It even has its own special day. It’s been a favorite at kids parties, high school dances and, apparently, weddings for many years. But where did it come from and why is it, presumably, here to stay? Well honestly, the answer can be found by looking at popular music.

History of Chicken Dance

It seems strange now to think of the accordion music accompanying your dance floor flapping as pop music, but that’s exactly what it is. And while everyone might know how to do the chicken dance, I bet you would be hard pressed to find many people who could accurately name the song title.

Everyone’s favorite polka melody was originally called “Der Ententanz,” which is translated as “The Duck Dance.” It was written by Swiss musician, Werner Thomas in the mid-1950s. There are conflicting reports on how the song got its name. Thomas might have developed it from his time watching over ducks and geese or he got the name because he thought skiers looked like ducks as they glided down the hill. However he came up with the name, two things are certain: first, this song was meant to be danced to and second, it has always had an avian theme.

“The Duck Dance” was well received in Germany in the 60s and in the 70s, it became a hit in a number of other European countries. The name of the song though began to change depending on who was playing it. It was called “Bird Dance,” “Little Bird Dance” and “Tchip Tchip” among others. De Electronica has a synthesized cover of the song in 1980 that was extremely popular in Denmark and they helped popularize the duck dance to go along with the music (although it looks a little different).

Around this same time a record producer, Stanley Mills, thought of introducing the song in the United States. “The Birdie Song” by the Tweets was a hit in the UK so he thought it would be a good bet, but he didn’t see a lot of success early on. Mills called his version “Dance, Little Bird” and it was released in the early 1980s. It started to pick up steam in the Midwest and it is also at this time that it became associated with chickens. It may be apocryphal, but the first known chicken-connection comes from an Oktoberfest in Tulsa, Oklahoma in 1981. They knew it was called “The Duck Dance” but they couldn’t find a duck costume. However, they had a chicken costume available that was donated by a local TV station and “The Chicken Dance” was born. Mills didn’t even know the song had been transformed into a chicken themed romp until much later, but by the year 2000 it was making him around $50,000 a year. Overall, there have been over 340 official recorded versions of “The Chicken Dance” and it has been on over 40 million records sold.

Chicken Dance Psychology

You are probably asking yourself right now, “Why? Why is it so popular?” Well, psychology might have a few clues. There’s not been any studies about why “The Chicken Dance” is popular, but there has been a lot of work done on why songs become hits. A recent study found that songs with more repetitive lyrics are more likely to be successful. Well “The Chicken Dance” doesn’t really have lyrics (at least any lyrics that anyone knows), but also it kind of does have lyrics. Those “da-da-da-dum” sounds run through my head whenever I think about “The Chicken Dance” and they are really easy to learn and impossible to forget. Another factor is that liking music is a social activity. We like the popular music we do because we like to fit in with what other people like, regardless of quality. Researchers have experimentally tested this phenomenon and they also saw that the more popular a song is the more likely others would be to like it. Finally, there is a concept in psychology called the mere-exposure effect. This is the idea that the more we are exposed to a stimulus, the more we will like it because it is familiar to us.

Putting all this together then, imagine hearing “The Chicken Dance” for the first time. Everyone is dancing and having a good time, so you learn to like the dance because it you want to be part of the group. It is also repetitive enough that it is super easy to learn. Then you start to hear it at every sporting event and birthday party and you start to actually look forward to showing off your hot chicken moves. There is a downside to all this though. If we are exposed to something too much we do begin to like it less. So while everyone knows “The Chicken Dance” it also makes sense why many people groan at the sound of it.

PS. Best chicken dances ever!

Resources

Birdie Song Lyrics. (n.d). Retrieved from https://genius.com/The-tweets-birdie-song-lyrics

Buhlinger, L. (2016, September 27). Tulsa’s Biggest Party Oct. 20-23. Tulsa Lifestyle. Retrieved from http://www.tulsalifestylepubs.com/2016/09/27/wunderbar-oktoberfest-tulsa/

Carey, B. (2006, February 9). The Science of Hit Songs. LiveScience. Retrieved from http://www.livescience.com/7016-science-hit-songs.html

Carnaval en Feestmuziek. (2015, January 23). De Electronica´s - De vogeltjesdans (1980) [Video file]. Retrieved from https://www.youtube.com/watch?v=q26NF7KfaSU

Chicken Dance Day – 14th May 2017. (n.d.). Retrieved from https://www.daysoftheyear.com/days/chicken-dance-day/

Children’s Museum of Pittsburgh. (2010, January 7). Four Kids Chicken Dance [Video file]. Retrieved from https://www.youtube.com/watch?v=7NEjjq2BW54

Colman, A. M. (2016). Mere Exposure Effect. A Dictionary of Psychology (4th ed.). Oxford University Press. Retrieved from www.oxfordreference.com.libproxy.lib.unc.edu/view/10.1093/acref/9780199657681.001.0001/acref-9780199657681-e-4992?rskey=k6wMWi&result=1

Crisp, R. J., Hutter, R. R. C., and Young, B. (2009). When mere exposure leads to less liking: The incremental threat effect in intergroup contexts. British Journal of Psychology, 100, 133–149. doi:10.1348/000712608X318635.

Ententanz. (n.d.). Retrieved from http://www.phantomranch.net/folkdanc/dances/ententan.htm

Kleinhout, T. (2015, June 6). Beyoncé doing the Chicken Dance - Beyoncé Always On Beat! [Video file]. Retrieved from https://www.youtube.com/watch?v=HuPolWVxzYQ

Lewis, T. (2009, December 2). Arrested Development Chicken Dance Montage [Video file]. Retrieved from https://www.youtube.com/watch?v=APWXorE6h8U

Mancini, M. (2016, November 28). A Brief History of the Chicken Dance. Mental Floss. Retrieved from http://mentalfloss.com/article/89007/brief-history-chicken-dance

Nunes, J.C, Ordanini, A., and Valsesia, F. (2015). The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success. Journal of Consumer Psychology, 25(2), 187-199. http://dx.doi.org/10.1016/j.jcps.2014.12.004.

Packer, T. (2012, July 30). Old ladies chicken dance [Video file]. Retrieved from https://www.youtube.com/watch?v=mYCvggT_7O

ShizDiz DJ - Columbus Wedding & Event DJ's. (2013, July 2). How to Do the Chicken Dance Song Step by Step With Music for Children & Adults [Video file]. Retrieved from https://www.youtube.com/watch?v=9XJxycc-ops

The Chicken Dance (A.K.A. Dance Little Bird) Lyrics. (n.d). Retrieved from https://genius.com/Bob-kames-and-the-happy-organ-the-chicken-dance-aka-dance-little-bird-lyrics

The Ententanz. (2015, January 1). News.ch. Retrieved from https://translate.google.com/translate?hl=en&sl=de&u=http://www.news.ch/Der%2BEntentanz/649092/detail.htm&prev=searc

The Old World. (n.d.). History of the Chicken Dance and Oktoberfest. Retrieved from http://www.oldworld.ws/chickenhistory.html

TheEllenShow. (2016, September 16). 'You Must Say' with Seth Rogen and Carrie Underwood [Video file]. Retrieved from https://www.youtube.com/watch?v=Lg_PDIWn3Oo

TheFeministBride. (2015, March 10). The Chicken Dance Conspiracy Theory: Why America’s Classic Wedding Dance Disappeared [Web log post]. Retrieved from http://thefeministbride.com/chickendanceatweddings/

Wooley, B. (2000). Mythic Texas: Essays on the State and Its People. Republic of Texas Press. Retrieved from https://books.google.com/books?id=jXX9AAAAQBAJ&pg=PA150&dq=tchip-tchip+chicken+dance+song&hl=en&sa=X&ved=0ahUKEwit-Ie_g7bQAhUB7iYKHUdNC2QQ6AEIJTAC#v=onepage&q=tchip-tchip%20chicken%20dance%20song&f=false

Image Resources

Bayerischer Rundfunk animated GIF. (n.d.). Digital Image. GIPHY. Retrieved from http://giphy.com/gifs/br-munich-oktoberfest-wiesn-3o7TKsD5sJObtqhgze

Chicken. Chickenchickenchicken. (n.d.). Digital Image. Gyfcat. Retrieved fromhttp://fat.gfycat.com/PolishedInsistentCassowary.gif

Fandor Animated GIF. (n.d.). Digital Image. GIPHY. Retrieved from http://giphy.com/gifs/fandor-movie-scene-film-stroszek-3oEdv5jk7miq98Jv0c

Written by Adam Griggs

#UNC Chapel Hill #UNC Libraries #uncRCOW #ask a librarian #chicken dance #pop music #polka #Werner Thomas #Beyonce #The Duck Dance #de electronica #Tulsa #repetition #peer pressure #mere exposure effect #university of north carolina #carolina #Chapel Hill

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