#3d led company

[blogsweb]

Signs | Signage Solutions

#1 SIGNAGE Company in Kenya, offering high-quality Signage Solutions and SIGN WRITING Services. Quality is our #1 Priority.

Nationwide Signage Solutions We are all about happy customers Courteous, Skilled Professionals Fast Turnaround & Professional Advice World Class building signs

3d signage nairobi

[optoma1234]

Optoma's range of DLP home & business projectors, interactive flat panel displays, LED displays, projection screens & accessories.

[shriramprinter]

Know About the Best Signage Company in Delhi

In the bustling heart of India, where tradition meets modernity, the need for impactful signage has never been more crucial. As businesses strive to stand out in the vibrant tapestry of Delhi, one name shines brightly – the leading signage company in the city.

Setting the Standard for Signage Excellence

The sprawling metropolis of Delhi is home to countless businesses, each vying for attention in a competitive landscape. Amidst the chaos, a reliable signage partner becomes a beacon of hope for those looking to make a lasting impression. Enter the unparalleled expertise of the best signage company in Delhi.

A Symphony of Innovation and Craftsmanship

What sets this signage company apart is its unwavering commitment to innovation and craftsmanship. Specializing in a myriad of signage solutions, from neon light signboards to cutting-edge 3D LED letter displays, they seamlessly blend artistic vision with technological prowess. Each creation is a testament to their dedication to elevating brand visibility and leaving an indelible mark.

Navigating Trends with Timeless Elegance

Delhi is a city that thrives on embracing the new while cherishing its rich heritage. The best signage company in the capital understands this delicate balance. Their designs effortlessly navigate the ever-changing trends, ensuring that your brand is not only contemporary but also imbued with a timeless elegance that transcends fleeting fads.

Tailored Solutions for Every Business

Whether you are a boutique store in Connaught Place, a tech startup in Gurgaon, or a restaurant in South Delhi, the signage company customizes solutions to suit the unique needs of your business. Their portfolio boasts a diverse range of projects, each meticulously tailored to reflect the essence of the brand it represents.

Brightening the Night, Capturing the Day

The city that never sleeps demands signage that shines just as bright at night. The neon light signboards offered by the signage company add a touch of urban allure to storefronts and establishments, ensuring that your business remains a luminous presence in the cityscape. Meanwhile, their 3D LED letter signboards effortlessly capture attention during the day and create a dynamic visual impact that resonates with the modern Delhiite.

The Journey to Brand Brilliance Begins Here

In a city where first impressions matter, the best signage company in Delhi is your trusted partner on the road to brand brilliance. From conceptualization to installation, their team of experts is dedicated to turning your vision into a luminous reality.

In the dynamic tapestry of Delhi's business landscape, let your brand stand out as a beacon of innovation and style. Illuminate your identity with the best signage company in Delhi – where craftsmanship meets technology, and every sign tells a unique story.

[creativesign-sg]

Signage Company Singapore: Bringing Innovation To Brands Via Signage

The importance of well-designed signage in the busy environment of Singapore's financial sector is paramount. An important part of developing a brand's visual identity is working with a Signage Company Singapore.

Identity Creation with the Use of 3D Signboards

Increasing Exposure

Distinguishing yourself is critical in the cutthroat Singaporean market. For companies that want to make an impression that lasts, 3D signboards are a game-changer. Not only do these signs draw in customers, but they also give the brand more personality. To help companies stand out in a competitive marketplace, A Signage Company Singapore specializes in creating eye-catching 3D Signboards that go beyond the norm of flat signage.

Personalization Without Limits

The capacity to provide customized solutions is a major competence of Singaporean signage companies. One aspect of this repertoire that may be customized to match the distinct character of every firm is 3D signboards. Intricate typography, vivid colors, and dynamic forms combine to make the 3D Signboard a potent addition to the brand's story.

LED Light Boxes: Bringing Light Into the Darkness

Stunning Images at Night

Singaporean companies must adjust their nighttime visibility tactics. An oasis of illumination, LED Light Boxe rise from the shadows. Using state-of-the-art LED technology in their designs, Signage Company Singapore guarantees that companies stay lively and apparent even after the sun goes down. By strategically placing LED Light Boxes, the streets may be transformed into an illuminated advertising canvas, drawing pedestrians' attention.

Minimal Power Consumption Radiance

We need sustainable solutions in this eco-conscious era. In addition to being energy efficient, LED light boxes sparkle brightly. Signage Company Singapore is on board with this green movement, making eye-catching displays with little effect on the environment. An artistic display of acrylic sign in Singapore, LED light boxes showcase a harmony between Innovation and social responsibility.

Reimagining Openness

Transparency is reimagined with Acrylic Signs, a multipurpose signage material. The transparent acrylic showcases brands elegantly, according to Signage Company Singapore. These signs are a subtle way to communicate effectively while fitting in with various architectural styles.

Design Durability

Signage placed outdoors must be able to withstand weather conditions. Crafted by skilled signage businesses in Singapore, acrylic signs offer durability without sacrificing elegance. The signs are designed to withstand the tropical climate and resist UV rays and other forms of weathering, so the brand message stays strong.

3D Sign Makers Creating One-of-a-Kind Works of Art

Skillful 3D Signage Makers are the unsung heroes behind all those breathtaking 3D signboards. The 3D signage makers at a Singaporean signage company are known for their painstaking attention to detail and artistic ability when creating brand identities.

Innovation and Creativity Eride

3D signage makers use state-of-the-art technology to materialize ideas in the modern world. By utilizing state-of-the-art fabrication procedures and computer-aided design software, Signage Company Singapore guarantees that their 3D Signboards surpass traditional boundaries, expertly blending technology with creative expression.

Conclusion

In the ever-changing world of Singaporean companies, a Signage Company is essential for creating memorable brand identities. The many elements, such as the enthralling 3D Signboards, the dazzling LED Light Boxes, and the translucent sophisticated Acrylic Signs, enhance the visual tapestry of the city-state. 3D Signage Makers, the unsung heroes who combine art with technology to create three-dimensional wonders, are rising to prominence as companies vie for recognition. Finally, a Singaporean signage company is more than just a distributor; it curates brand tales, shedding light on the city via inventiveness and aesthetic excellence.

[creationart-com-sg]

The Art Of 3D Signage Creation With LED Neon Lighting

In the vibrant metropolis of Singapore, where form follows function, signage has become an art form in its own right.

A Master Class on Branding using 3D Signage

3D signage symbolizes a company's identity in the sign world. Anyone can become a professional 3D signage maker and turn a company name into an eye-catching work of art that others can't help but notice.

A Master Class in Dimensionality

There is more to making a 3D sign than meets the eye. Such signage improves a company's reputation by making it stand out via clever use of three dimensions.

Materials with Versatility

Artists specializing in 3D signage use various materials, including metal and wood, to realize their visions. Because of this adaptability, every sign may be customized to reflect the brand's character and fit in with its setting.

Signboard Expertise: Making a Visual Impression

The corporate world is replete with signboards, which communicate silently. In a matter of seconds, they communicate the message of a brand. A well-designed signboard can draw in consumers and build recognition for your business.

Placing Strategic

Having a company name displayed on a signboard isn't their only use. They expertly place information, effectively leading potential buyers. For Signboards to be effective, it is essential to understand placement psychology.

Aiming for Perception

In the design of signboards, aesthetics are paramount. Using vibrant colors, bold lettering, and captivating artwork guarantees that the Signboard does more than just communicate; it captivates. The secret is to be both creative and clear.

Bringing Light to Elegance: Acrylic Signs

Businesses striving for refinement often use acrylic signs due to their modern appeal. Stylish and functional, these signs will last for years to come.

A Harmony of Openness

Thanks to acrylic's see-through quality, limitless imaginations may be realized. To grab attention without drowning out the content, businesses may experiment with transparency to create aesthetically pleasing results.

Durability Redefined Acrylic Signs Singapore is weatherproof and durable. This Signage stays bright in every weather, so the brand message stays. It's tough and fashionable all at once.

Brighten Up Your Nights with LED Neon Lights

A dazzling display of LED neon lights illuminates the metropolis that never rests. Providing companies with a constant presence, these energy-efficient lights may be customized to change the urban nightscape.

Fundamental Personalization

Businesses may showcase their brand in a way that reflects their individuality with LED neon lights. Color gradients and dynamic patterns provide unlimited personalization options.

Vibrant Environmental Brilliance

Besides looking great, LED neon lights are good for the environment. Both operating expenses and customer eco-awareness are positively impacted by their energy-efficient design.

Conclusion

3D signage, acrylic signs, signboards, and LED neon lights are all products of Singapore's dynamic culture, which combines imagination with functionality. Here, businesses know the power of a striking visual identity, and these components work as their representatives.

[signcompanycorpuschristi]

Durable Channel Letter Signs: Benefits of Using Channel Letters

When it comes to promoting your business, it’s important to have a sign that stands out and catches the eye of potential customers. One of the most effective ways to do this is by using channel letters. These illuminated signs are a popular choice among businesses of all types and sizes for several reasons. In this post, we will explore the benefits of using channel letter signs for your business.

Corpus Christi Sign Company is a leading Texas signage company that people trust. We create pieces that will elevate your brand and take your business to the next level.

Advantages of Storefront Channel Letters Thanks to their customizable design, durability, and low maintenance requirements, this type of signage offers plenty of advantages. We’ve outlined below how they are a smart investment for any business owner.

Increased Visibility These signs are highly visible, even from a distance, making them an excellent choice for attracting attention. If you want even more attention, consider illuminating them so you can provide 24/7 advertising for your business. This can result in an increase in foot traffic and sales.

Customizable Design Store front channel letters are easily customizable to fit any business’s unique branding and messaging. They come in a variety of sizes, fonts, and colors, making it easy to create a sign that aligns with your business’s style and personality. Some great ideas include spelling out your business name, slogan, or even a specific message. With the right design, they can become an integral part of your overall marketing strategy.

Durability Thanks to the materials used, this signage is durable and long-lasting. They are made of high-quality materials, including aluminium and acrylic, which makes them resistant to harsh weather conditions. This means that they’ll be able to maintain their appearance over time. This durability makes them a smart investment for any business looking for a long-term signage solution.

Low Maintenance One of the things owners love most about this signage is that they are easy to maintain. Once installed, they require very little upkeep. They are designed to be energy-efficient, reducing the cost of electricity to run them. Additionally, LED lighting technology used in custom channel letters lasts longer than traditional lighting options, meaning less frequent bulb replacement. This means that you can enjoy the benefits of your sign for years to come with minimal maintenance requirements.

Brand Recognition Signage can assist in boosting brand recognition and awareness for your business. With a well-designed and strategically placed sign, you can increase your business’s exposure and make it more recognizable to potential customers. By incorporating your logo or specific brand colors, you can create a cohesive and consistent look for your business, helping to establish your brand identity.

Choosing Corpus Christi Sign Company When it comes to choosing a signage partner for your business, you need a company that can provide top-notch products and outstanding service. Corpus Christi Sign Company is the ideal choice for all your channel letter needs.

Our team of skilled professionals has years of experience and access to state-of-the-art technology, enabling us to bring your vision to life. We offer a broad range of options and collaborate closely with you to design a solution that meets your specific needs.

Don’t hesitate to contact us today and begin creating your custom channel letters.

Source: https://corpuschristisigncompany.com/benefits-of-using-channel-letter-signs/

[mohammedyusri-blog]

Enhancing Business Visibility With Signboard Singapore, Car Decal Singapore, Acrylic Sign Singapore, 3D Signage Maker And LED Neon light

When it comes to business promotion and advertising, signage plays a crucial role. Signage can range from simple signboards to LED Neon lights, car decals, acrylic signs, and 3D signage; in Singapore, where the business market is highly competitive, having an eye-catching and unique signboard or signage can make a significant difference in attracting potential customers.

Signboard Singapore – Making your Business Stand Out

Signboards are the most common form of advertising and branding for businesses. A well-designed signboard with your business name, logo, and colors can help customers identify your brand from a distance. Signboards can act as a guide for customers to find your business location easily.

Car Decal Singapore – A Mobile Advertising Solution

Car decals are a popular form of mobile advertising in Singapore. Car decals effectively promote your business while on the move, reaching a wider audience. Car decals are a non-intrusive form of advertising that doesn’t disturb customers’ daily routines. Moreover, they can also act as a protective layer for the vehicle’s paint, protecting it from scratches and damages.

To create an effective car decal, it’s important to choose the right design and color scheme that suits your brand and message. Choosing a reliable car decal maker who can provide high-quality materials to withstand Singapore’s weather conditions is also essential.

Acrylic Sign Singapore – A Versatile and Durable Solution

Made from durable acrylic that can be cut to any size, these signs are a versatile option for any company.

3D Signage Maker – Adding Depth and Dimension to Your Brand

3D signage is a popular signage that adds depth and dimension to a business’s branding.

The benefits of 3D signage

One of the main benefits of 3D signage is its ability to stand out from traditional signboards. 3D signage adds a unique and eye-catching element to a business’s branding that can attract potential customers. Additionally, 3D signage can be backlit, enhancing night visibility. Moreover, 3D signage can be customized to match a business’s brand, creating a cohesive look and enhancing brand recognition.

LED Neon Light – Brightening Up Your Business

LED Neon lights are a modern and energy-efficient form of signage that can add a vibrant and colorful element to a business’s branding. They are made of LED lights that can be molded to any shape or design, allowing endless customization options. When choosing an LED Neon light maker in Singapore, choosing a company that can provide high-quality materials and precision cutting services is important. A reliable LED Neon light maker can offer various design options, including customized sizes, shapes, and colors.

Conclusion

Signboards, car decals, acrylic signs, 3D signage, and LED Neon lights are all effective forms of signage that can enhance a business’s visibility and attract potential customers. With the right signage and a reliable signage maker, businesses in Singapore can enhance their branding and attract more customers.

[thriveadv12]

You can share a distinctive brand understanding with your customers by using transparent LED screens. In recent years, LED display boards have emerged as the most popular kind of advertising. For more details about Transparent LED Screen Company in Abu Dhabi kindly visit our site https://thrive-adv.com/digital-signages/transparent-led-screen/

[currantlee]

A few comments on a recent post about RWBY I made got me thinking about something. Basically, I think that Rooster Teeth – and possibly by extension its parent companies – have artificially inflated RWBY as a media project and franchise rather than letting it grow organically. Therefore, it became a bubble that was bound to burst at some point. RWBY might never have been a profitable IP, which might be very relevant for its future.

This is not a problem that arose after Monty Oum‘s passing, I feel like this was already coming before that. Shane Newville‘s open letter (which absolutely comes from an emotional, mentally unwell state of mind, but has had many of its contents confirmed over the years, even beyond being one of the first descriptions of the toxic work environment at Rooster Teeth) makes a few points that support this impression. Whether you agree with the letter or not, you cannot deny that the first two volumes of RWBY, while they also had merch accompanying them and stuff, were not produced following industry standards – starting with the 3D software used, Poser Pro (Monty Oum‘s preferred tool for animation). This led to some really creative animation work that, while not always high-quality by industry-standards, was certainly pushing boundaries. It was creative and it worked for what RWBY was: a passion project created by someone who saw animation as his strongest suit – as his preferred medium to tell a story. I‘ve seen a lot of people claim that Monty Oum wasn‘t a writer, and while that‘s true, I feel like the implication of that statement is always that he couldn‘t tell stories on his own. I don‘t think that‘s true. I think Monty Oum was a great storyteller when it came to expressing certain things through animated action scenes. It‘s just that he wanted to tell a story that included more than just that and a few lines of dialogue – which is where Miles Luna and Kerry Shawcross come in, two at the time very inexperienced writers (who possibly had a fallout with Monty Oum over creative differences later), as well as some talented folks – people like Shane Newville. They were chosen to work on this because Monty Oum acknowledged their potential and liked to work with them, and I feel like that created an environment where they were really allowed to flourish. Volumes 1 and 2 are certainly not flawless, but I feel like I can tell the people making it had fun.

To Rooster Teeth however? I think RWBY (and by extension, Monty Oum as a creator) might have been little more than assets to them. RWBY was first created around a time when RT first tried to be more like, well, an actual company. At least from 2014 onward, but possibly even earlier than that, this included an effort to conform to industry standards more, mostly in order to be able to hire more people – very visibly so in RWBY in the form of the switch to Maya (my opinion about that is, the way they did it didn’t do RWBY any favors at all). I think they saw RWBY and Monty Oum as an opportunity to appear… More important, bigger, than they ever really were.

So what did they do? Again, I kind of have the feeling that they “upscaled” RWBY to a size where it appears like this big thing, but it became far too much to handle. Essentially, they created a mock giant, or a metaphorical quasi-star: something that can appear big from afar, but is actually very small / unstable (and if we go with the quasi-star metaphor, disturbs all of its surroundings). This is what I mean when I say that RWBY was a bubble bound to burst, because no star lives forever – and quasi-stars can only exist under very specific, very unstable conditions (I linked a Kurzgesagt-video in case you’re interested what exactly a quasi-star / black hole star is / was, cosmology is so fascinating IMO). Once these conditions exist no longer, they both fall apart and collapse into the black hole that is their core at the same time.

My main argument for this is that RWBY was essentially a huge money sink for RT (Source: Barbara Dunkelman’s unprofessionalism). They pumped so much money into this… Perhaps even more than they ever made from it. While this isn’t 100% confirmed, it is very much possible (and IMO not exactly unlikely) that RWBY was never profitable — which it might have been if RT hadn’t been so hellbent on creating the illusion of a multi-million-dollar franchise.

This is purely speculative, but this might also be why Volume 10 was never greenlit. We know that Volume 9 was to a significant part funded by Crunchyroll and in fact would not have been possible without them (probably because RT was already out of money at this point). They might have bought into this mock giant, then realized they had pretty much been scammed once Volume 9 aired. This might have led to Crunchyroll’s unwillingness to fund another season for something they knew now was effectively a money sink. Since RT at this point lacked the funds to produce Volume 10 alone and therefore was dependent on investors like Crunchyroll and Warner Brothers… Volume 10 was never greenlit, no matter how hard they attempted to get their fans’ hopes up and start a hashtag campaign on social media (as far as I remember, that was started by Rooster Teeth, not the fans. I don’t have my Twitter account anymore though, so I can’t check). Again though, this is speculation.

The worst part? This refusal of RT to just… Downscale RWBY again, this determination that it had to be this huge franchise… Was all put on the backs of the creatives working on it. We know at this point, from multiple sources, that RWBY and other RT productions have had an incredible amount of crunchtime, working overtime, employee abuse, … going on behind the scenes, which seems to only have gotten worse after Monty Oum’s passing. At the end of the day, all RT does and has ever done is blame others for their incompetence. Like, no shit, I’ve seen fans claim that it’s the FNDM’s job to “keep the show alive” (particularly in the light of #GreenlightVolume10), which… No, that’s not the fans’ job. It’s the job of the company who has been entrusted with this beloved IP, and said company has proven to be utterly incompetent on multiple occasions, which is unfortunate, but a sad reality for all those who love RWBY. And while Rooster Teeth has never directly said such a thing, they have certainly implied it and taken advantage of the existing sentiment within their fanbase, as well as their parasocial relationship with it (again, see #GreenlightVolume10 for reference).

To clarify, I’m not saying none of this would have happened if RT didn’t insist on making RWBY this big franchise (and biting off far more than they could chew in the process) – again, RT was far too notoriously incompetent at everything a company should manage – but I do think it might have played a role. It also isn’t an excuse for all the employee abuse. Again, what they should have done is downsizing the project, not inflating it further and further.

If I’m not somehow completely in the wrong (because IMO this just makes way too much sense to not be at least partially true – but let’s face it, a lot of this is just me connecting dots, and there is always a chance I’m connecting them wrong, even though I don‘t think so), then it kinda blows my mind that there are still people who believe in this scam. Though I will say, emotional attachment can do that to anyone. If anything, I’m honestly sorry that those folks lose something that means so much to them, and that false promises were made to them.

At the end of the day, the story of RWBY (the “franchise”) is twofold. It’s a story about an incredibly talented creator who passed away far too early, who was given the incredible opportunity to make his dream come true. It’s a story of people he trusted taking up his torch, and maybe getting lost in the dark along the way. It’s an inspiring story regardless, and I hope to see it continued at a downsized scale so it can grow organically, preferably in the hands of an indie animation studio like Dillon Goo (🤞)

But it is also a cautionary tale to both creatives and companies who employ them, a tale about false promises, abuse of both employees and fans, as well as how to not run a project. Don’t blow your thing out of proportion too early, don’t create a mock giant / metaphorical quasi-star. Let your ideas and projects grow and flourish organically and sincerely.

[elkement]

"Eye of the Harmonograph" by elkement 2024. 3D Lissajous figures.

Thinking about inspiration today! Once, an art platform was asking about who - which artists - have been inspiring me. I want to recapture which artists came to my mind when I filled in that artist profile:

~ Physicist (and noble prize winner) Roger Penrose. I read his book The Road to Reality during the pandemic. Consider it a "popular science book", but nit shy of adding mathematics. I was most enchanted by his hand-drawn old-school illustrations. This book inspired both my attempts at drawing, as well as my digital art. The latter indirectly as my visualization of intriguing functions mentioned by Penrose finally made me install SageMath... which led me to explore threejs and math-related digital art.

~ M. C. Escher who will not need any introduction. I once read he has been more revered among mathematicians than among artists. I don't care. "Gödel. Escher, Bach" was THE formative, influential book of my teenage years. I had always figured, Gödel was my hero. I was into math, not art and music. Or so I thought. Now, I think that maybe, it was Escher after all.

~ An Austrian polymath, the late Peter M. Schuster. He was a laser physicist by training, started a laser physics company, then became a science write specializing in biographies of Austrian physicists, funded a museum called a "Center for the History of Physics". He published poetry and mentioned in an interview he was on the fence of studying either physics or literature. (I wrote kind of a tribute here: https://elkement.art/2021/04/11/peter-m-schuster-on-history-of-science/).

With a little deliberation, I'd add the following three today:

~ Douglas Hofstadter, the author of Gödel, Escher, Bach. His books has stunning images, including also a plot he created during his PhD in solid state physics. I had forgotten that in the meantime, but I guess the fact(?) that a PhD in physics could prepare you for a career / life of making connections between all kinds of hard sciences, arts and literature was certainly something that might have shaped my worldview. My thoughts about Gödel. Escher, Bach including quotes of Hofstadter - how he was thinking about the reception of his book: https://elkement.art/2014/04/26/godel-escher-bach-and-strange-loops-nostalgia-and-random-thoughts/

~ Clifford Stoll - also a wanderer between worlds (https://en.wikipedia.org/wiki/Clifford_Stoll), also between worlds dear to me. An astrophysicist who became an expert in cyber security and accidentally started the field of reverse engineering. His book The Cuckoo's Egg is legend in cybersecurity circles. But before I read his book, I actually stumbled upon a video of his: Where he talks about selling ... Klein bottles of blown glass, out of his charming "Doc-Emmet-Brown-style" workshop and art studio!

~ Paul Friedlander - an artist (with degrees in physics and in fine arts) who pioneered what may now be called New Media Art. Look at his light sculptures: https://paulfriedlander.com/Gallery.html . I saw an interview with him... and he also has a Doc-Emmet-Brown-style workshop and art studio. Adding him is actually cheating, or time-travelling. I was quite a while into my own kind of digital art inspired by physics when I stumbled upon an interview with him. But I could not help thinking: Would I have started creating sooner had I noticed that artists like that do actually exist?

[gaysheep]

Touching is Good: A Retrospective

My trusty Nintendo 3DS, which has held out since I was gifted it for my 15th birthday, has turned one decade old with my 25th birthday this past November. Given new life with custom firmware and nds-bootstrap via TWiLightMenu, the 3DS is stellar for visiting any past handheld title or console title up to (and somewhat including) the N64. (Quick plug for the CFW/hacking community for the less popular PS Vita, too, which has accomplished some pretty crazy-cool stuff this last year.) I use my 3DS more often than I use my Nintendo Switch most weeks.

The Nintendo DS (minus the three) launched in late 2004. The second display and stylus support were novel tools for developers to experiment with, and the NDS is best remembered for its robust catalogue of RPGs and visual novels. Where it lacked in power, narrative-focused games flourished under its technical limitations.

That being said, while browsing the ROM archives on Vimm's Lair to pick up some titles, I was reminded of what an interesting era the mid-to-late 2000s were for games. While Sony and Microsoft were fighting over the "core gamer" demographic, who had outgrown Nintendo mascots, Nintendo led a series of wildly successful marketing campaigns for its hardware after the light failure of the Gamecube, where the Nintendo DS and then the Wii were targeted at...everyone else.

[Image source. Image description in alt text.]

If you look at ads for the DS and the Wii, you'll see that adults are featured much more prominently than children, especially women and seniors. (This did not go unnoticed, as I found this ancient relic of misogyny while looking for images for this post.) A Nintendo handheld was already an easy sell to parents with small children (though I think it's also notable that ads which do focus on children often prominently feature girls. Munchlax is pretty hot...), but Nintendo's angle for the DS and Wii was that their hardware wasn't just for children. The Wii was a way to get up off the couch and to play board games with grandma. The DS was a great gadget for a working woman to keep in her pocketbook.

This worked. The Wii and DS were two of the best-selling consoles of all time. In particular, the DS's marketing campaign only worked because it came out in the perfect window of time. PDA-phone hybrids had been around since the 90s, and the Blackberry had been kicking around for a few years, but the iPhone wouldn't be introduced until 2007, and the 4G LTE standard wouldn't be released until 2009. While the Blackberry was popular with businesspeople and the PDA was out of style, smartphones were luxury toys for several years; they wouldn't become near-ubiquious until the mid-2010s. I didn't get my own smartphone until probably around the same time I got my 3DS, a full handheld generation later.

Browsing the software library for the Nintendo DS and DSi with that in mind is really interesting. Many titles released for the platform serve the same purposes that would be fulfilled by simple smartphone apps less than a decade later: planners and diaries, fitness trackers, calculators, language learning and SAT prep software, even a guide to the then-most-recent version of the driver's test in the UK. These proliferated with the release of the DSi's virtual store, but they existed even with the base model. You could go to a brick-and-mortar store and buy them on physical cartridges. (You might be wondering, "Why would you bother carrying those around over just buying a Blackberry?" You can't underestimate how expensive the service bills for a smartphone were before companies realized they were the most powerful spyware tool in history.)

There was never a time where every single businesswoman in New York carried a DS Lite, but adults did buy and use them, and a not insignificant portion of the DS's software library is aimed at a casual adult audience. Another niche covered mostly by smartphone games these days—games designed to be picked up and played in short sessions on-the-go, in places like waiting rooms and subway commutes.

Nintendo made crazy bank in the seventh console generation. Publications of the time talked about a console war between Sony, Microsoft, and Nintendo, but the real battle was between the PS3 and the Xbox 360 over the gamer demographic. Nintendo was producing hardware for a niche who would quietly disappear once smartphone sales began ballooning by hundreds of millions per year over the course of the early 2010s.

After the failure of the Wii U, Nintendo's marketing strategy pivoted again, though I doubt they'll ever completely abandon their family-friendly image. Currently beat out only by the PS2 and the DS, the Nintendo Switch may very well climb to a status as the best-selling console of all time before the end of its lifespan, but the "gamer" demographic is much bigger than it was two decades ago at the dawn of the DS. As more and more devices become consolidated into the Swiss army knife the smartphone has become, consoles can only carve out a role as dedicated gaming machines.

I'm not sure we'll ever see anything like the Nintendo DS or the Wii again. I think they're worth looking back on for their uniqueness in that way as much as they are for the more celebrated parts of their libraries.