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How to Learn Digital Marketing for Free
With the rise of online businesses and the increasing importance of digital presence, digital marketing has become an essential skill for anyone looking to succeed in today’s market. Fortunately, you don’t need to spend a fortune to get started. There are plenty of free resources available that can help you learn digital marketing at your own pace. Let’s explore some of the best ways to learn digital marketing for free!
Why Learn Digital Marketing?
Digital marketing encompasses various strategies like SEO, social media marketing, email marketing, and more. By learning these skills, you can:
Enhance your career prospects in a rapidly growing field.
Help businesses grow their online presence and increase revenue.
Start your own online business or freelance career.
Make informed marketing decisions and understand customer behavior better.
Top Free Resources to Learn Digital Marketing
Google’s Digital Garage: Google offers a variety of free courses, including its highly popular “Fundamentals of Digital Marketing.” This course covers SEO, SEM, email marketing, and more, with certification available upon completion.
HubSpot Academy: HubSpot provides comprehensive courses on inbound marketing, content marketing, social media, and email marketing. You can earn free certifications that are highly regarded in the industry.
Facebook Blueprint: Facebook’s Blueprint program offers free training on how to use Facebook and Instagram for marketing purposes. From beginner to advanced levels, these courses can help you master social media advertising.
YouTube Channels: There are countless YouTube channels dedicated to digital marketing, such as Neil Patel, Moz, and Marketing 360. These channels provide tutorials, tips, and real-life case studies to help you understand key concepts.
SEMrush Academy: SEMrush Academy offers free courses on SEO, content marketing, and PPC. You can learn from industry experts and even earn certifications to boost your credentials.
Blogs and Online Communities: Websites like Moz, Search Engine Journal, and Content Marketing Institute offer valuable insights through blogs and articles. Additionally, joining communities on Reddit, Quora, and LinkedIn can help you connect with industry professionals and stay updated on trends.
Google Analytics Academy: Google Analytics is an essential tool for any digital marketer. Google Analytics Academy offers free courses on how to use the platform to track and analyze website performance.
Email Newsletters and Podcasts: Subscribing to newsletters from sites like Copyblogger, MarketingProfs, and podcasts like “Marketing Over Coffee” can keep you informed about the latest trends and strategies in digital marketing.
Tips for Learning Digital Marketing
Practice What You Learn: Create your own website or blog and apply the concepts you learn. Experiment with different digital marketing tactics and track your results.
Stay Updated: Digital marketing is constantly evolving, so it’s essential to stay informed about new trends and changes in algorithms.
Network with Professionals: Join online communities, attend webinars, and connect with other learners or professionals in the field to exchange knowledge and tips.
Take Notes and Review: Digital marketing involves many concepts, so it helps to take notes and review them periodically. Repetition can reinforce learning and make it easier to recall information.
By using these resources and putting in the effort, you can gain a solid foundation in digital marketing without spending any money. Remember, consistency is key, so dedicate time each week to learning and practicing new skills.
Ready to Take Your Digital Marketing to the Next Level?
If you’re looking to accelerate your digital marketing learning or need expert guidance, partnering with a professional agency can make a world of difference. At Digital Marketing Agency in Tamilnadu, we provide tailored digital marketing solutions to help you succeed. Contact us today to discover how we can help you achieve your marketing goals!
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Ideas for Innovative Real Estate Marketing in 2023
The best advertising option for real estate advertising companies is 7Search PPC. It offers a variety of cutting-edge advertising tools to assist you in establishing your campaign goal, choosing appropriate bids, and connecting with your target audience through interesting ad formats. Text, native, banner, popunder, social bar, and video ads are some of the ad formats we offer.
It's critical to stay ahead of the curve with cutting-edge marketing strategies in the constantly changing real estate marketing , where competition is fierce and consumer preferences are constantly shifting. Real estate agents need to think outside the box in order to differentiate themselves and draw in potential buyers and sellers. In this thorough guide, we'll look at 15 original real estate marketing concepts to make you successful in 2023 and beyond.
Use the Power of Virtual Reality Tours
In today's technologically advanced world, prospective buyers value immersive experiences. Think about providing virtual reality tours of the properties you have listed. VR makes it possible for buyers to tour houses from the comfort of their own homes, saving time and offering a distinctive viewpoint on the property.
Liven up your online open houses
By holding live virtual open houses on websites like Facebook Live or Zoom, you can bring traditional open houses into the digital age. This creates a more individualized experience by enabling prospective buyers to tour the property in real-time, ask questions, and communicate with the agent.
Work together with regional influencers
Partner with local social media influencers who have engaged followings so they can promote your properties to their audience. Influencers can reach a wider audience and offer sincere recommendations, especially among younger demographics.
Make use of 360-degree videos for real estate ads
Include 360-degree videos to go along with your real estate listings. The interior and exterior of the property are completely visible to viewers in these immersive videos, which makes it easier for them to picture living there.
Spend money on professional photography and drone shots.
Never undervalue the impact of beautiful images. In order to capture the beauty of the property both inside and out, consider investing in professional photography and drone shots. Your marketing materials can be significantly improved by using high-quality images and aerial views.
Establish a YouTube channel.
Establish a YouTube channel for local real estate. Share market updates, property tours, and practical advice for both buyers and sellers. Regularly posting videos can help you become known as an authority in your field and draw in subscribers.
Find out about augmented reality (AR)
Apps that use augmented reality can help prospective buyers picture how they might customize a space. Consider creating an augmented reality (AR) app that enables users to virtually stage rooms and test out different interior design concepts.
Put on webinars about real estate
By hosting webinars on real estate ads -related subjects like home-buying advice, investment techniques, or regional market trends, you can establish yourself as a thought leader in the industry. Webinars can showcase your expertise and draw in a captive audience.
Publish a podcast
Start a podcast about buying and selling real estate where you talk about market trends, success stories, and advice. Your audience can easily access useful content on the go by listening to podcasts.
Take on challenges on social media
Use your imagination to solve real estate advertisement-related social media puzzles. You could ask followers to post pictures of their ideal homes or of their favorite local spots, for instance. Promote the use of specific hashtags to gain more exposure.
Offer privileged glimpses
Create anticipation by giving your email subscribers or social media followers first access to impending listings. Potential buyers may feel privileged and under pressure as a result.
Work together with local companies
Join forces with nearby companies like interior designers, furniture retailers, or home improvement specialists. You can advertise each other's services to potential customers and even give partners' clients special discounts.
Make a mobile application
Make a user-friendly mobile application with tools for searching for properties, mortgage calculators, and market updates in real time. An app can give customers more convenience and keep your brand in their hands.
Micro-Moments in Storytelling
Use micro-moments in your marketing materials to tell succinct but compelling stories. Tell tales about the background, neighborhood, and distinctive qualities of each property. Buyers are emotionally engaged by stories, which enable them to picture a life there.
Spend money on your personal brand
As a real estate professional, establish a powerful personal brand. Through your marketing materials, website, and social media profiles, highlight your distinctive personality, values, and expertise. In a crowded market, having a strong personal brand can help you stand out.
Conclusion
Real estate marketing in 2023 will need to be innovative and imaginative to appeal to the sophisticated and tech-savvy consumers of today. You can stand out in a crowded market and build stronger relationships with prospective buyers and sellers by incorporating these 15 original real estate marketing ideas into your plan.
Remember that knowing your audience's preferences and adjusting to the industry's dynamic environment are the keys to effective real estate marketing. As you work to improve your real estate marketing efforts and find success in the coming year, embrace technology, storytelling, and collaboration.
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The Value of Salesforce Training for Business Efficiency
Introduction
In today's digital age, CRM (Customer Relationship Management) systems have transformed how businesses operate, especially in terms of customer engagement and data management. Among the plethora of CRM tools available, Salesforce stands tall as a leading solution, trusted by numerous enterprises globally. While the utility of Salesforce is undeniable, its potential can only be fully realized with proper training. This article delves into the importance of Salesforce training in boosting business efficiency.
What is Salesforce and Why is it Pivotal for Businesses?
The Salesforce Ecosystem
Salesforce is more than just a CRM; it's an ecosystem. From Sales Cloud and Service Cloud to Marketing Cloud, it offers a range of products tailored to meet diverse business needs. Being a cloud-based solution, it ensures data accessibility, scalability, and security.
Impact on Sales, Marketing, and Customer Service
Salesforce revolutionizes business operations. For sales teams, it optimizes lead management, while for marketing, it enhances campaign tracking and effectiveness. Not to forget, it augments customer service by providing a 360-degree view of customer interactions, ensuring personalised service.
The Direct Benefits of Salesforce Training
Improved Data Management and Utilisation
Data drives decision-making. Training ensures that team members efficiently enter, retrieve, and analyse data. This means quicker insights, smarter decisions, and higher profitability.
Faster Problem Solving
A trained Salesforce user can identify and rectify errors swiftly, ensuring minimal downtime. Such proficiency can only come from a deep understanding of the platform, achieved through systematic training.
Enhanced User Adoption and Confidence
A frequent challenge faced by businesses is resistance to technology adoption. Through structured training, users not only understand the tool better but also gain confidence in using it, leading to higher efficiency and productivity.
Indirect Advantages of Salesforce Training
Building a Unified Team Approach
When teams understand Salesforce's capabilities, they can collaboratively strategize and operate. This unified approach breaks silos, ensuring that sales, marketing, and service teams are in harmony, leading to consistent and optimised customer experiences.
Continuous Learning and Adaptation
Salesforce, as a platform, is ever-evolving. New features, integrations, and updates are regular. Ongoing training ensures businesses aren't just reactive, but proactive, adapting to changes seamlessly.
Tips for Effective Salesforce Training
Understand Your Team’s Needs
No two businesses are the same. Training should be tailored according to team roles, ensuring relevance and applicability.
Opt for a Blended Learning Approach
A combination of traditional workshops with online tutorials and webinars can cater to varied learning preferences, ensuring better retention and application.
Encourage Peer-to-Peer Learning
Experience is the best teacher. Encouraging team members to share their challenges and solutions can foster a collaborative learning environment.
Conclusion
In conclusion, the value of Salesforce training transcends just knowledge acquisition; it's about maximising efficiency, fostering collaboration, and ensuring sustained business growth. Investing in continuous training is not just a cost but a strategic move towards business excellence.
Businesses aiming to stay ahead in the competitive landscape should consider Salesforce training not as an option, but as a necessity.
FAQs
How often should Salesforce training be conducted?
Regularly, especially post major updates or when onboarding new team members.
Can self-taught individuals match the efficiency of formally trained personnel?
While self-learning is valuable, formal training ensures a systematic understanding, reducing the risk of oversight.
How to measure the ROI from Salesforce training?
Monitor key metrics like user adoption rate, data entry accuracy, and task completion speed post-training.
Are there specialised training modules for different departments?
Yes, Salesforce offers role-specific training, catering to sales, marketing, and service teams.
How does Salesforce training accommodate updates and new feature rollouts?
Through periodic training sessions, webinars, and update notes.
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Digital Marketing Expertise with Emblix Academy
Digital Marketing Expertise with Emblix Academy
Introduction
In today's digital-driven world, having a strong grasp of digital marketing is crucial for individuals and businesses aiming to succeed online. The realm of digital marketing is dynamic and ever-evolving, demanding professionals to stay updated with the latest strategies and techniques. Emblix Academy, a prominent name in the digital marketing education landscape, stands out as a beacon for those seeking comprehensive and cutting-edge knowledge. In this article, we'll delve into the exceptional offerings of Emblix Academy's digital marketing courses, highlighting why it's a top choice for aspiring digital marketers.
Emblix Academy: A Beacon of Digital Marketing Excellence
Emblix Academy is renowned for its commitment to providing high-quality digital marketing education that combines theoretical knowledge with practical application. With a team of experienced professionals and a curriculum tailored to industry demands, Emblix Academy ensures that students receive a holistic understanding of the digital marketing landscape.
Key Features That Set Emblix Academy Apart:
Comprehensive Curriculum: Emblix Academy's digital marketing courses cover a wide spectrum of topics, ranging from the fundamentals of digital marketing to advanced strategies in SEO, social media, email marketing, content marketing, and more. The curriculum is designed to provide a 360-degree view of the digital marketing ecosystem, empowering students with the skills needed to excel.
Industry Experts as Trainers: One of the standout features of Emblix Academy is its team of industry-experienced trainers. These experts bring real-world insights, practical knowledge, and up-to-date industry trends to the classroom. Learning from professionals who have navigated the challenges and successes of the digital marketing landscape adds immense value to the educational experience.
Practical Approach: Emblix Academy understands that digital marketing is best learned through hands-on experience. Therefore, the courses incorporate practical exercises, case studies, live projects, and simulations that mirror real-world scenarios. This approach equips students with the ability to apply theoretical concepts to practical situations, fostering a deeper understanding of the subject matter.
Customized Learning Paths: Recognizing that every student's learning journey is unique, Emblix Academy offers various digital marketing courses suited to different skill levels and career aspirations. Whether you're a beginner, a mid-level professional, or someone seeking to specialize in a specific aspect of digital marketing, Emblix Academy has tailored courses to cater to your needs.
Placement Assistance and Industry Connections: Emblix Academy's commitment to students doesn't end with the completion of the course. The academy provides placement assistance, helping students connect with job opportunities in the digital marketing field. Furthermore, the academy's industry connections provide networking opportunities that can be invaluable for career growth.
Continuous Learning: The digital marketing landscape is dynamic, with algorithms, platforms, and strategies constantly evolving. Emblix Academy ensures that students stay updated with the latest trends by offering continuous learning resources, workshops, webinars, and access to industry events.
Conclusion
Emblix Academy has established itself as a powerhouse in the realm of digital marketing education. With a focus on holistic learning, practical application, and industry relevance, the academy equips students with the knowledge and skills needed to thrive in the digital marketing landscape. Whether you're an aspiring digital marketer looking to kickstart your career or a seasoned professional seeking to enhance your expertise, Emblix Academy offers a journey of transformation and growth. Embrace the opportunity to learn from industry experts, engage in practical exercises, and stay at the forefront of digital marketing trends with Emblix Academy's exceptional digital marketing courses. Your path to digital marketing excellence starts here.
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#ONPASSIVE 360 WEBINAR UPDATE TODAY || FROM ASH SIR || 20/07/2023 || ONP...
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Changing property market brings opportunity for agents
FocalAgent CEO Lee Wainwright was a guest panellist at the recent ICG webinar hosted by industry guru Chris Watkins, exploring the current state of the property market and asking agents the vital question, ‘Will you thrive or just survive?’.
After two years of extraordinary activity in the housing market the clouds are gathering, but it’s certainly not all doom and gloom and the next 18 months will present a clear opportunity for agents to separate themselves from the competition and build their market share.
A return to more normal conditions
It hasn’t felt like a normal property market for a long time and agents have rightly made hay while the sun shone, but this phase is now drawing to a close. It’s not all bad news though, with instruction levels still high compared to the historical norm and sellers keen to list their homes at the price peak.
“We’re no longer seeing 20 to 30 buyers for every property but that presents a chance for good agents who understand best practice to think about how they can differentiate their offer and seize the opportunity presented by shifting conditions,” said Lee. “We’ll see agents who are proactive grow bigger and faster than those who hold back – and that’s exciting.”
Building a consumer-friendly marketplace
Spending more time at home since the pandemic has made our homes more important to us and brought more emotion to the buying process. The narrative has changed from simply whether now is a good time to move financially, to finding a base that ticks all the boxes in a place where people really want to live and work long-term. This presents a chance for agents to demonstrate their deep understanding of their local area and really get to know customers.
Lee said: “Having a marketplace that is more buyer-friendly is a fantastic opportunity for agents to genuinely engage with buyers, build great relationships and make life better for the consumer in UK real estate.”
Reaching customers
The reality is that today, most people won’t pick up the phone to an unknown number. ‘Hitting the phones’ is probably a less effective marketing technique than it once was, especially considering a video trailer or local market update straight to camera could reach thousands of people instantly on social media. This is where having professional photography, floor plans, 360 tours and video content really makes a difference, enabling agents to elevate their brand over the competition as well as sell and let homes quickly and for more money.
Tech at your fingertips
Estate agency is about moving people, so customer service is going to be paramount. There are many differences between now and other challenging market periods such as 2008 but one key differential is the vast amount of tech now available to agents, including the ability to outsource key functions such as marketing, photography, floorplans, social media and viewings. Freeing up the time of experienced and competent staff so they can thrive by adapting to market conditions and investing in relationships to grow their business, will be critical to success.
Click here to watch the full webinar.
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Host Hackathons with KreativDistrikt
KreativDistrikt is one of the best Agencies That Help Hosting Hackathons. Just give it a try and you will be able to organize your online hackathon whenever you want. You will never regret trusting KreativDistrikt, so don’t delay and organize your online hackathon today because developers all over the world are waiting for your event to begin. All you need to register and get a PDF with their gameplan in the fastest possible time.
At KreativDistrikt, the professionals have much experience in bringing together people from all over the world to compete in an epic 48-hour marathon of coding. As one of the top Agencies That Help Hosting Hackathons, this company is ready to find you the best developers. You can have peace of mind that you will have a nice chance to choose the best these experts out of them. KreativDistrikt wants your hackathon to thrive. So this is the reason why they tailor the platform every time, making the most out of their in-house platform design & project management resources. KreativDistrikt is always there for you to set:
technical webinars
milestones
teams’ support
They also prioritize one-on-one communication so that teams can feel at home. All you need to sit back, relax and get their weekly reports, monitor progress, and then finally award the best projects.
Trust KreativDistrikt for organizing online hackathon and they will keep track of your project progress where monitoring participants’ commitment is crucial enough. So that is why they follow 3 milestones. Therefore, these items should be delivered before the Project Submission.
The first thing is Essay which is the document that explains the idea behind the app. It also needs to describe the methods and laying outflows and features.
Mockup Demo is the second thing which is a basic visual prototype. However, it also helps to understand how your future app will look like.
The next step is Final video when participants showcase the different structures of the app they designed.
And finally, the last step is Project Submissions. You need to determine how you want the project delivered. Note that Google forms are an ideal way to have the submission documentation all in one place.
Another important thing to consider is you should involve all project stakeholders in this Hackathon program. Moreover, nominate a diverse internal panel. Generally, the winning project discussions should last 2 weeks. Technical experts, marketing experts, project managers as well as sales managers will discuss every aspect. As a result, you will get a 360-degree opinion about what happened during the online hackathon. Both the development and sales sides will help you come to a conclusion. So consider all of these technical aspects if you want your projects to thrive in the respective markets.
The last part of your hackathon journey is choosing the winner. You can spread the word in so many ways, such as:
online hackathon website update
posts on social media
online blog articles
You can also provide teams’ company and project links. Also, honorable mentions, prize pool, and information about future events should be included. Now what are you waiting for? Look no further and choose KreativDistrikt for organizing online hackathon.
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What does it take to be a Successful Career Counsellor?
Who can become a Career Counsellor?The webinar also highlights some important factors, such as:
Let’s start with the basics… What is Career Counselling?
Career Counselling is a lifelong process that has different aspects to it. Career Counselling is more than just deciding a major or choosing a career path.
Today, Career Counselling has become a core part of the K-12 curricula. Many schools with IB, CIE, and ISC boards have Trained Counsellors on their payroll. Schools also conduct special counselling sessions for 10th & 12th graders.
Therefore, Schools, Students, and Parents need Career Counsellors.
If you have the desire to drive students towards a successful career path, you can become a career counsellor.
You could be:
A Teacher who wants to guide students better in the classroom itself
A Principal who wants to guide parents and teachers better towards student success
A Freelancer/fresher who has the zeal to learn and make a difference in someone’s life
A Homemaker who wants to make the most of her time and guide children at home
How can you become a Successful Career Counsellor?
There is one Counsellor against 3000 Students, this is definitely an alarm towards the need for Career Counsellors today.
The Global Career Counsellor Program by UCLA Extension and Univariety is an all-in-one-guide to career counselling in the K-12 industry. Our tie-ups with leading universities, college, and schools in India and abroad act as sources and resources for various career options.
Watch this webinar by Mr. Tarun Sharma, National Head – Global Career Counsellor speak in detail about ‘what does it take to be a successful career counsellor?’
Importance of Career Counselling today
Need for Career Counsellors in the Education industry
Scope for professional growth as a Career Counsellor
Industry update and 360 degrees market analysis for Career Counsellors
Q&A regarding all things Career Counselling
CLICK HERE
To know more about the Global Career Counsellor Program
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Can I Download From Articulate 360 On Mac
Articulate Rise 360, the popular elearning authoring tool, is a go-to solution for rapid-deployment training. And that includes Google Chrome on both windows and Mac, but you can also use. I'd also recommend taking a look at the information here in terms of working on a Mac with Articulate 360. There are a few tools that are native to Mac such as Rise and Peek - the other authoring tools are specific to Windows. Download free e‑books on all things e‑learning. I signed up for a free trial of Articulate, but don't have a Windows license because I use a Mac. Can I try the free trial at another time - I wasn't planning to have to buy a Windows license. Collect consolidated feedback from stakeholders on interactive training courses built with Storyline 360 and Rise 360. Perhaps with the new Office 2011 for Mac, Articulate can finally create the Mac version. We should contiue to request this as a need as using Windows on the Mac is not idea since we have to purchase 2 copies of Office (mac and windows). Peek 360 automatically uploads your screencasts to Articulate 360 when you're done recording. And you can download your screencasts from Review 360 at any time as MP4 videos or LMS packages. But Peek 360 also saves MP4 versions of your screencasts on your local Mac or Windows computer, which is especially helpful if, for example, your internet.
How To Download Articulate 360 On Mac
Can I Download From Articulate 360 On Mac Os
Can I Download From Articulate 360 On Macbook Pro
Can I Download From Articulate 360 On Macbook
Can I Download From Articulate 360 On Mac Computer
Articulate 360 is a well-known authoring tool for creating eLearning content. Today, we’ll take a look at what it can do and compare it to 6 other authoring tools in terms of capabilities.
» What is Articulate 360?
Articulate 360 is an authoring toolkit that allows you to create interactive eLearning courses. Each app in Articulate 360 helps you produce a specific type of content. For example, Articulate Storyline is best used to create full-fledged courses with interactive elements, while Articulate Rise allows you to make minimalistic web courses in your browser. And those are the two apps. Articulate 360 offers 8 services (including the Library) to make sure you can create content for any learning situation. For example, screencasts may serve as software simulations for learning complicated programs, while quizzes help test students to see how they perform.
Now let’s take a closer look at each of the apps in Articulate 360.
Storyline 360
Articulate Storyline is a standalone desktop authoring tool for creating eLearning courses. You compile a course from blocks and connect them with each other.
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Next, you fill each block with relevant content. It could be a media file, a quiz, a software simulation, or an interactive table. Making a course from scratch in Storyline could be complicated for an inexperienced user, but that’s where Content Library 360 comes in. The library has over 4,5 million assets: photos, icons, characters, and templates. For a shortcut, you can take a slide template, fill in the text, and add a few images.
Studio 360
Articulate Studio is three apps for authoring specific types of content. Presenter is a PowerPoint add-in that allows you to create interactive slide courses. Quizmaker makes quizzes and surveys. Engage is an app for making interactive tables, timelines, boards, and conversations. So basically, you can make the same content with Studio or Storyline.
The difference is that Storyline is a standalone app, while Studio requires PowerPoint. The two services are also different in their capabilities. For example, Studio doesn’t support custom interactions, software simulations, or native screen recording. You can import Studio files into Articulate Storyline, but not the other way around.
Or it can be installed later before you install Adobe applications. Jre for mac 10.6.8 download. Apple recently changed the way it includes Java in Mac OS, and with Lion, Java is no longer preinstalled. Adobe and Apple have worked together to ensure that you can install Java at OS install time. It is now an optional install that you must select.Since current Adobe installers and applications were built before these changes by Apple, Adobe software anticipates that Java is installed.
While Studio may feel limited compared to Articulate Storyline, it has its uses. If you work frequently in PowerPoint and are used to its interface, you can make awesome courses with Studio in no time. It’s also best used for making quick quizzes that don’t need a wide range of features, like surveys or questionnaires.
Rise 360
Articulate Rise is a web-based authoring tool, so it requires no installation. It is more minimalistic and offers a different approach to creating courses. Rather than customizing slides with interactions, you create pages from existing templates and fill them with text, videos, and images. Responsive courses automatically adapt to any screen size: tablet, smartphone, or desktop.
Replay 360
With Replay, you can record and publish screencasts. The recording process is simple and can be done in a few clicks. After you’re done recording, the video automatically appears in the Replay editor. Now you have an option to publish it to Articulate servers or render it as a .mp4 file on your PC drive. Articulate Replay can also be used as a video editor, as it supports the most popular video and audio formats. However, it doesn’t have complex filters and features that professional video editors have, and it struggles with large video files. So it’s best to use it as a screencast recorder.
Peek 360
Peek is another option to record screencasts on PC or Mac. Unlike Replay, it doesn’t have an editor, so you can’t edit the videos you record. However, you can upload a recording to Articulate 360, and then either share the video with a link, download it as an MP4 file, or download it as a SCORM file if you want to use it in an LMS later.
In conclusion, use Peek if you want to share your screencast quickly without editing.
Review 360
Articulate Review helps you gather feedback from your content. When you publish to Articulate servers, you have an option to share it with other people, like team members or clients. They can leave comments for each individual block in the course, for example requesting you to change the character or make the slide more informative. This makes gathering feedback orderly and easy. Watch this detailed Articulate tutorial on Review 360:
Articulate 360 Training
This service offers live eLearning training from the Articulate team. Beginners can learn how to make courses and what they should focus on to grab the learner’s attention, and more experienced authors can learn about updates. Because the training is done in webinar form, the viewers can ask questions and get answers in real-time.
» What are the Alternatives to Articulate 360?
Articulate 360 is a strong authoring toolkit that offers various eLearning services. But what if you don’t need all the services? With so many apps available, you may end up using only a couple for making your content. If that’s the case, you might want to look for an authoring tool that offers a different approach. There are many course makers out there, and we’ve picked 6 free and paid tools that can be a great alternative to Articulate 360.
iSpring Suite
iSpring Suite is another popular authoring tool. It allows you to create digital courses, quizzes, visual interactions, and video courses. In terms of authoring, it’s similar to Articulate Storyline, but it offers more. A neat bonus that Studio 360 doesn’t offer is two tools for making flipbooks and dialogue simulations.
What makes iSpring Suite stand out is the speed at which you can create content. Thanks to the pre-built assets and templates available in the library, you can author professional-looking courses from premade PPT presentations without hassle.
Here’s what you can do with iSpring Suite:
› Create full-fledged digital courses; › Create interactive quizzes; › Make educational videos, like video lectures or software simulations; › Use dialogue simulations for soft skills training; › Turn existing PDF and Word files into digital books with flipping pages in a few clicks; › Access the content library for thousands of assets: course templates, characters, backgrounds, objects, and more.
Adobe Captivate
Adobe Captivate is another popular authoring solution for professional eLearning developers. It’s a strong toolkit that allows you to create digital courses from PowerPoint files or make them from scratch in the editor. You can create multiple layers for each slide, and it’s easy to edit them on the fly once you become accustomed to the editor. This opens up vast design customization opportunities.
In its latest iterations, Captivate started to focus on interactive videos and VR. It’s one of the few eLearning tools that allow authors to create VR experiences that can be used for training.
Here's what you can do with Adobe Captivate:
› Turn PowerPoint files into eLearning courses enriched with videos, characters, images, and other interactive elements; › Turn ordinary videos into interactive courses by inserting pop-up questions and media in the video feed; › Create digital courses from scratch using Fluid Boxes — containers that keep text and media aligned whenever you drag or resize them; › Create educational VR experiences and engage your learners in life-like scenarios.
Brainshark
Brainshark is two things: a web-based authoring tool for creating eLearning content and a platform for sharing it. When you’re done creating, you can publish the course on the Brainshark platform and share it with your employees. The results are stored in the platform and can be accessed for statistics by the administrators.
In terms of authoring, Brainshark is similar to Rise 360 because you make the content right in the browser, but the content presentation is different. With Brainshark, you can upload video recordings, podcasts, and presentations to compile a web course, or make a quiz using the web tool itself.
Here's what you can do with Brainshark:
› Create web courses to train and coach your sales teams; › Integrate your portal with Salesforce or Microsoft Dynamics to get detailed statistics; › Incorporate data from classroom training.
mAuthor
mAuthor is a web-based platform for developing eLearning content. You create courses using the authoring tool and then publish them on the platform. It’s also possible to save a course as a SCORM package if you plan to upload it to an LMS.
Thanks to the responsive design, you can always check how your course ends up looking on a tablet, smartphone, or desktop.
Here's what you can do with mAuthor:
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› Create courses using the WYSIWYG editor; › Use pre-built functional modules for different content types: quizzes, math functions, games, and more; › Publish your content on the mAuthor platform, complete with roles, tasks, feedback, and progress tracking.
iSpring Free
iSpring Free is a lightweight PowerPoint add-in that allows you to turn presentations into eLearning content. Just like the name suggests, the tool is 100% free.
With iSpring Free, you can create two things: interactive quizzes and courses. The quizmaker tool offers two quiz formats: graded and survey (no grades). Both support 3 question types: multiple-choice, multiple response, and short answer.
You can publish the quiz on its own or add it to your PowerPoint presentation, just like in iSpring Suite. Additionally, you can add web objects and YouTube videos to the slides. Once your presentation is finished, you can publish it as an eLearning course to an LMS or a website.
That’s all iSpring Free can do. While there are not so many options compared to Articulate, it’s perfect if you’re looking to create slide courses quickly and for free.
Adapt
Adapt is a free web-based authoring tool. In order to use it, you first have to prepare your web server for installation, download the Adapt installer, and install it either on a server or your PC. If you’re clueless about this procedure, follow this step-by-step installation guide.
With Adapt, you can make questions, presentations, and assessments in your web browser. You do so by adding blocks to the course page and filling it with content, such as questions, assessments, or media files.
Adapt is pretty limited in terms of capabilities, and you don’t have access to a content library like Articulate and other paid tools offer. However, it’s free, and might be perfect if you’re looking to get started on eLearning authoring.
Authoring toolArticulate 360iSpring SuiteAdobe CaptivateBrainsharkmAuthoriSpring FreeAdaptTypeWeb-based & DesktopDesktopDesktopWeb-basedWeb-basedDesktopWeb-basedEase of UseInteractive ElementsCan use existing content*Mobile-Ready Content
Mac google chrome disable auto open pdf download. *These authoring tools can turn existing content, such as PPT and PDF files, into eLearning courses.
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Episode 162: You're Invited!
Flute 360 | E162: “You’re Invited!” (12:54)
In today’s episode, Heidi gives you some personal and podcast updates! Topics include house hunting, being a guest on a podcast, and a special event with her friend, Nicole! Heidi highlights Nicole’s insightful webinar that is happening on Tuesday, June 01, 2021 at 7:00 PM / CT! This event is one-of-a kind and will not air anytime soon, so this is a great time to come together and obtain free, valuable information about Instagram!
As freelancers, we need to understand social media, and how to market ourselves in order to attract the right people to our businesses! Let Nicole help you with her wealth of knowledge within this niche. Heidi will be there, and she cannot wait to see you! Register – here!
E162: Resources Mentioned:
FREE Webinar with Nicole Riccardo on 06/01/21 at 7:00 PM / CT! Register here for the event!
Perks!
2T Academy: Check-out these amazing remote classes provided by Christopher Caliendo!
NR Media: Need a website built or re-designed? Check-out my three friends from the NR Media team! Nicole, Taylor, and Jolene are experts when it comes to the design and success of your website! E-mail Nicole and tell her that Heidi (from Flute 360) sent you!
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PicMonkey: Receive 17% off when you start your annual plan with PicMonkey today! I use this website for all of my photo touchups and designs! Use this special link for your discount!
Follow Flute 360!
Join the Flute 360 Newsletter!
Join the Flute 360 Book Club! We’d love to see you there!
Follow Flute 360 via Facebook!
Follow Flute 360 via Instagram!
Follow Flute 360 via LinkedIn!
Follow Flute 360 via Tumblr!
Follow Flute 360 via Twitter!
Subscribe to the Flute 360’s YouTube Channel!
Subscribe, Rate & Review to the Flute 360 Podcast in the Apple Podcast App!
Flute 360 accepts donations via Patreon! Thank you!
Heidi’s Website
Heidi’s Calendly Link
Check out this Flute 360 Podcast episode!
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IT project demands will increase by 32% this year. But despite this growth, the majority of IT teams will see a budget increase of less than 10%, which prevents IT from focusing on innovation. A recent study of global IT leaders found that nearly 70% of IT’s time is dedicated to keeping the lights on rather than spending it on innovation. What’s more, this comes at a time when customer demands are changing. To remain competitive in the Fourth Industrial Revolution, companies now must implement a multitude of technologies such as SaaS applications, blockchain, AI, cloud — the list goes on and on! Digital transformation is no longer an option, but a necessity. The technologies already in today’s market have shifted customer expectations, they now want fast, digital, on-demand experiences or will take their business elsewhere. The more digital transformation initiatives that need to be implemented, the wider the delivery gap gets. It’s a balance most organizations still struggle to find. The central pillar to solve this huge challenge is to understand how integration drives digital transformation. Enter MuleSoft. So what does MuleSoft do? Customers expect connected experiences. They don't want to see the seams where your systems and departments meet. MuleSoft brings this together by helping organizations change and innovate faster by making it easy to connect any application, data, and device with APIs — Application Programming Interfaces. APIs are messengers that take requests and tell a system what a user wants it to do, then returns the response back to that user. VIDEO MuleSoft makes it easy to unify data to deliver a single view of the customer, automate business processes, and build connected experiences. By using a modern API-led approach, each integration becomes a reusable building block. This process that optimizes a reusable process enables organizations to accelerate IT delivery, increase organizational agility, and deliver innovation at scale. The results speak for themselves. Forrester found MuleSoft customers realize an ROI of 445% within just three years and were able to free up 90% developer time from maintaining APIs and integrations. MuleSoft case study Let’s use an example. One of the world’s largest consumer goods providers wanted to find more efficient solutions to deploy new products and services. Their goal was to roll out a new ecommerce initiative quickly, to engage directly with customers through both digital and in-store channels, and deliver a better customer experience. To make this happen the company needed to connect multiple tools to its ecommerce platform, such as Salesforce Commerce Cloud, SAP, and NetSuite. Using a custom code path, they would need to: Spend IT time, effort, and resources to build three separate integrations while also including security considerations. Hire an employee who understood the thousands of fields in their ERP, the various systems required for their new ecommerce platform, and was able to build each integration. Create additional integrations if they ever change any of the systems they use. Instead, the company decided to adopt MuleSoft to enable the connectivity between these tools. Using MuleSoft’s API-led approach, the company started by building a “Customer API.” That API takes only the information needed from the relevant systems, combines it and exposes it in a simple and accessible format. That means: Detailed knowledge of the systems isn’t necessary to get the data out — so anyone with the right credentials has access to the right information. Source and destination systems are swapped in and out easily. For example, if they switch ERPs, they just need to update the API rather than every integration point. Security is centrally controlled at the user-level. The Customer API is available for others to use in systems other than Salesforce, and available much quicker than building more integrations. This company now delivers great customer experiences thanks to a 360 view of the customer created through an API-led approach. They can also deliver these experiences faster; today, deployment for new initiatives is 3-4 times faster — dropping from months to days. How Salesforce and MuleSoft can be leveraged together MuleSoft can connect any system, application, data, and device to unleash the power of the Customer 360. The combined power of MuleSoft, the #1 integration platform, and Salesforce, the #1 CRM, enable customers to accelerate digital transformation. Together, MuleSoft and Salesforce give companies the ability to unlock data across systems, develop scalable integration framework, and ultimately create differentiated, connected experiences at a rapid pace. Across various integration patterns, Salesforce products, and third-party systems — the integration possibilities are endless. From developing integrated applications with Lightning Platform and Heroku, achieving a single customer view in Sales and Service Cloud by integrating siloed third-party systems, or connecting the Salesforce 360 with legacy sources to synchronize order, invoice, and product information. See you at Dreamforce! Check out our “What’s new with Anypoint Platform” webinar to see the latest our product has to offer. For even more on integration, find us at Dreamforce at the Integration Grove and at our Integration Keynote on November 20 at 5 PM. Register for the session here.
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Webinar: Get Rockstar Reporting with xAPI Templates from eLearning Brothers!
Editor’s note: Originally posted September 21, 2018.
Our Senior Developer, Bill Milstid, walked webinar attendees through a brief explanation of xAPI and then showed how we have integrated xAPI statements into our new Style templates—now known as Course Starters!
What does this mean for your reporting?
Only good things! xAPI allows you to get more information from your course than is normally available from your LMS. Our new Style Templates have xAPI statements built right in, so you barely have to do any work to reap the benefits of xAPI reporting!
A key thing to note is that you do need an LRS to take advantage of xAPI. Here at eLearning Brothers, we’ve been using Veracity LRS and we like it a lot! So much so that, as mentioned in the webinar, we partnered with them to give you a super simple—free—sign up. Visit this link to create a free account and start doing some rockstar reporting with xAPI.
youtube
Bill received and answered tons of questions during the webinar, but also took the time to follow-up on a few questions we didn’t have time to address live. Here they are:
Q: I’m getting back into eLearning design after a 3-year hiatus, so I need to ramp up on xAPI. Do you have any suggestions as to where I could educate myself?
A: Absolutely.
There are a ton of resources out there to get you up to speed with the basics of xAPI.
xAPI overview:
https://xapi.com
https://github.com/adlnet/xAPI-Spec/blob/master/xAPI-About.md#partone
https://www.ht2labs.com/blog/what-is-the-xapi/
Statements:
https://xapi.com/statements-101
Tool-specific:
https://community.trivantis.com/knowledge-base/xapi-lectora-introduction/
https://community.articulate.com/articles/introduction-to-the-tin-can-api-aka-xapi
https://articulate.com/support/article/Publishing-Articulate-Storyline-360-Courses-for-Tin-Can-API
https://helpx.adobe.com/captivate/using/learning-management-system-lms.html
Q: You mentioned something about xAPI being published outside of the LMS?
A: Yes.
Two part answer here:
Generally speaking, an xAPI-enabled file does not need to be run on an LMS at all. The Storyline presentation we were viewing was hosted on the eLearning brothers site. We can access that file directly and send statements to our LRS, no LMS middleman involved. Not only that, but an LRS can send that data to another location if you need. Check with the LRS about this bit, though.
There is also a specific field in Storyline publish options for the launch URL:
https://articulate.com/support/article/Publishing-Articulate-Storyline-360-Courses-for-Tin-Can-API#PrivateContentAuthorization
Q: Is it possible to watch the result of the code you showed us?
A: Here are some screenshots of the full statements from today’s webinar:
DEFAULT STATEMENT CUSTOM STATEMENT
Q: …our contractor is implementing a new LMS and we want to look at behavior learning. What should we look at if we want to use xAPI for eLearning?
A: The bare minimum is an LRS, or the ability to interact with xAPI/LRS data.
Beyond that, it honestly comes down to your specific needs as a learning organization, the needs of your users, and the existing learning environment.
Maybe take a peek at this: https://xapi.com/ecosystem/
Q: I have an LMS that has an inbuilt LRS. Does this mean that if I zipped up a module using xAPI…”Learner completed training” could feed through to my HCM (WorkDay)?
A: Yup. Should do.
I can’t speak to your specific situation, of course (without testing on your LMS/integration, I can’t guarantee it…but I would definitely ping your LMS & HCM here), this is definitely the type of thing xAPI is built for.
Q: What are the other applications of xAPI, other than allowing developers to optimize the course based on data?
A: The possibilities are endless, really.
Stepping away from rapid authoring, xAPI becomes one of those tools that is limited mostly by our ability to conceive of what to do with it, and then how to pay for that…
Blended learning tracking
Connecting/triggering disparate systems based on learning events:
HRIS
Trigger face-to-face support
Correlate training activity with performance data
Resolve learner actions over multiple accounts
REAL gaming
Badging
Visualize data
Dashboards/real-time reports
Taking learning into the real world
Learner self-reporting
Mobile/local learning
There are a number of really good, practical use cases out there. One that has stuck with me for a long time was Riptide Software’s live-fire range training project for DoD. Give this a read if it suits you: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=2ahUKEwjF-Yj4usrdAhVOQq0KHUyFCuEQFjAAegQICRAC&url=https%3A%2F%2Fadlnet.gov%2Fpublic%2Fuploads%2FPutting-Live-Firing-Range-Data-to-Work-Using-the-xAPI.pdf&usg=AOvVaw1OFUHxQcYhauNCpWZ_coge
Q: Could you locate/post the URL for what eLearning Mag did comparing the tools and their built-in statements?
A: Here you go:
https://www.learningsolutionsmag.com/articles/xapi-out-of-the-box
Q: Are there any best practices when using similar verbs? Saw vs. Experienced?
A: Up to you, really. Try to make them make sense contextually—in this case, we were reporting on the style being viewed (Saw Shamrock Style), rather than the button being clicked, so saw seemed appropriate. We could have instead reported that the learner clicked the style-1 button (Clicked Shamrock Style Button).
Any “Experienced” statements in the group shown in the webinar were built-in statements.
Note the statements screenshots shown above for some examples.
Also, check the resources above regarding parts of a statement. There will be a bit of detail there that might help.
Q: How did you customize the Storyline player for the current course?
A: Here you go:
https://community.articulate.com/series/130/articles/storyline-3-working-with-the-player
Q: If that Storyline ID persists, what is the strategy to make it different each time you publish a different course?
A: Copy & Paste!
You’ve got two options, really.
You can update the XML after publish each time to make sure it doesn’t persist. (I’d also imagine this might be taken care of in an update sometime).
We don’t love the above solution. We use copy/paste:
Create a new file
Copy the old scene into the new course
Save/publish
Q: The launch URL in Storyline, would an example be a webpage URL with an embedded video or course?
A: Here you go:
https://articulate.com/support/article/Publishing-Articulate-Storyline-360-Courses-for-Tin-Can-API#PrivateContentAuthorization
Q: is it possible to receive those reporting statements to any page without using a formal LRS?
A: Not really.
xAPI and LRS go together like toast and jam.
If you’re looking to use something other than an LRS, there are most likely other custom options.
Q: Where does the JavaScript “live” in these templates – in the Storyline/Captivate/Lectora files themselves, or as standalone JS files that are placed in a project’s directory?
A: There is no code-editing or post-publish surgery required by the eLearning Brothers templates we showed in this webinar.
They’re set up so that you can edit your xAPI values using the tool’s interface (no JS code), then publish, post, and start receiving statements immediately.
Q: Please post the URL for Veracity LRS…didn’t quite catch is before you moved away from that screen.
A: Here you go
https://lrs.io/ui/elbPromo/createUser/
Q: So, the xAPI can be customized to the end user data we want to capture?
A: Indeed.
If you want a verb to display “clicked” instead of “reviewed”…and you want to change the object from “button-1” to “doohickey-33”, you can do that using the standard tool interface in these xAPI-enabled style templates.
No JS (unless you want to customize), no post-publish surgery.
Q: Are they all Storyline 3 templates?
A: All xAPI Storyline files are Storyline 3.
Captivate files have been tested on Cap 17, Mac and PC.
Enjoyed this webinar? Check out past webinar recordings or register for upcoming webinars below.
Recordings
Upcoming
from Free Online Courses https://elearningbrothers.com/blog/webinar-get-rockstar-reporting-with-xapi-templates-from-elearning-brothers/
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10 Tips for Better Troubleshooting & Technical Support
I’m really proud of the e-learning heroes community. It’s active and filled with so many helpful people. I’m always amazed at how willing they are to answer questions and how quick they are to respond. It’s a testament to the outstanding people in our industry who are eager to share and help (which is probably why they’re in our industry in the first place).
Many e-learning developers are small teams of one or two people, so I see the community as an extension of the team. It’s like having a helpmate in the cubicle next door.
Today, I’d like to offer some timesaving tips that will help you troubleshoot your projects when asking for help. This way you get the right help and get it in a timely manner.
Become Fluent with the Software
It all starts with what you know. The more you know about the software and how to use the features, the better you’re able to find solutions or troubleshoot your courses. At a minimum, watch the tutorials. They do a good job going through the basic features and many of them have downloads with practice activities. In fact, many of the questions I see asked in the community are answered in the basic tutorials.
Articulate 360 subscribers have access to Articulate Live. Every month we do a getting started series for Storyline and Rise. Those are great to learn the basics. And we often hangout after the webinars to answer additional questions.
Name Your Timeline Objects and Layers
It takes a little extra effort to name objects and layers; but it pays off in the long run when it comes to troubleshooting your course. This is especially true for the person in the community who’s trying to make heads or tails out of your slides.
It really slows things down when every slide is filled with the generic default titles. When I help with the files, I start by titling the objects and layers so that I can follow what’s happening. My guess is most people who want to help don’t have the time to do that.
You’ll get faster help if your file makes sense and is easy to parse.
It’s Volunteer Time
Keep in mind that e-learning heroes is a community of your peers. Many of them share source files, record tutorials, and show demos. What they offer is offered for free and on their own time. Be respectful of their time. In fact some of these tips will make it easier for them to help you.
Use a Descriptive Question Title
Most people scan the titles to figure out where they can best help. If your title is “Help with course, please,” it requires the person to click on the link. However, if the title is more descriptive, it is easier to discern what help is required.
“Variables don’t change when I click the button,” provides enough information for the person who’s looking to help.
Share What Version You Use
I am part of a swimming pool forum. They ask that all members have a signature file that includes pool size, type of pool, equipment used, etc. This ends up in every post and eliminates a lot of back-and-forth questions between people looking for and giving help.
It’s a good idea to do something similar when asking for help in the community especially since there are different versions of software which have various updates and different features. Share what version you have, type of PC or Mac, etc.
Keep it Simple
Ever have someone send you a video to watch and it’s 15 minutes long? Do you watch it? Or there’s that one friend on Facebook who’s never learned to create a paragraph break so you just see this massive block of text. I have the same friend and I just skip over what he writes. Who has time to read a book?
Two quick tips here:
Be liberal with paragraph spacing so it’s easier to scan and read. And use bullet or number lists.
Keep your question to a point or two. If you ask for too much, chances are that people will skip over what you ask. It’s not that they don’t want to help, it’s just that it’s either too hard to parse or too much to work on at one time.
Show What’s Happening
I find it’s easier to do a quick screencast and share it than it is to type a lot of text. This allows a person to see what you’re doing and what’s happening. If you’re using Articulate 360, take advantage of Peek. You can record a screencast which is automatically uploaded to Articulate 360 and generates a URL for you to share.
If you don’t use Articulate 360 yet, there are all sorts of other screencasting options that are free or low-cost. In fact, the newer versions of PowerPoint have a built-in screen recorder. Once the video is on the slide, just right-click and save the media as .mp4.
In either case, you can eliminate a lot of going back and forth in the chat by showing what you have and what’s happening. With that in mind, keep it simple and get to the point quickly.
Share a File or Demo
Without seeing the file, it’s often tough to diagnose the issue. Usually the first response to a question is whether you can share a file (or published version of the course) so that we can see what’s happening. So why not share a source file to start?
Here are a few tips that help when sharing files:
There’s no need to share the entire course, especially if it’s a 400 MB download. Try to isolate the issue and get rid of slides that aren’t required.
Tell people where they should look, especially if there’s more than one slide.
Save the file you share as a copy. If the content is proprietary, you can still share the source file. Make a duplicate and either remove the content or replace it with gibberish.
Keep in mind, community members are all over the world and in different time zones. The more you share upfront, the easier it is to get help and a quick answer.
Focus on What You Want and Not Trying to Fix What You Have
It’s easy to get pulled into fixing an issue that is better resolved with an alternative approach. If the desired outcome isn’t clear we end up on a rabbit trail fixing something that had an easier solution. That’s why I usually ask people what they’re trying to do before I start helping to solve the issue they have.
When you ask for help, clarify what you’re trying to do. Sometimes you end up with some good production tips.
Share the Solution
If you get help and it works, let us know in the forum thread. That helps the next person.
Bonus Tip
Make a goal to pay it forward. I try to answer five questions a day. I find it fulfilling to know I’m helping someone. I also find there’s a lot I don’t know so I end up learning things either by testing ideas or seeing the responses from some really smart people in the community. A side benefit is that it builds your reputation and credentials in our industry.
Upcoming E-Learning Events
Free E-Learning Resources
Source: http://blogs.articulate.com/rapid-elearning/10-tips-for-better-troubleshooting-technical-support/
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Improved data security: Apart from the aforementioned benefits, Salesforce focuses on data security and protection, and strives to ensure that sensitive business information always remains secure. It equips employees with the resources needed to improve efficiency and productivity without compromising security.
A large number of businesses use Salesforce to improve their customer experience and increase their revenue. The sales team can quickly identify potential opportunities and efficiently close business deals with the accurate and actionable data made available to them. The marketing team can create personalized and targeted content for the customers and keep them engaged for a higher conversion rate. With a 360 degree view of the customer interactions, the service team can address issues and resolve them quickly.
If you are an enterprise or an SME with limited technology or software experience, then Salesforce can help you make the right decisions that can improve your business performance. A reliable Salesforce partner can help you with the implementation, integration, customization, support, and more. The experts at Korcomptenz can address all your
Salesforce for small business
or large enterprise related queries and walk you through the advantages of the platform. You can request for a demo today by visiting
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