#18isthenewbuzz

[pankajbanerjee-official]

At Median 18: Nigeria, A 200 Mn Young Hearts 🇳🇬

Nigeria is a country located in West Africa with a population of over 211 million people (as of 2021), making it the most populous country in Africa and the seventh most populous country in the world. The country is home to over 250 ethnic groups, with the largest being the Hausa-Fulani, Yoruba, and Igbo.

Age structure: The median age in Nigeria is approximately 18 years old, with about 62% of the population below the age of 25.

Gender: The gender distribution in Nigeria is roughly equal, with males accounting for 50.7% of the population and females making up 49.3%.

Religion: Nigeria is a religiously diverse country with roughly equal numbers of Christians and Muslims, although there are also smaller populations of people who follow traditional religions and those who identify as nonreligious.

Language: The official language of Nigeria is English, but there are over 500 indigenous languages spoken in the country, with Hausa, Yoruba, and Igbo being the most widely spoken.

Urbanization: Nigeria has a relatively high level of urbanization, with over 50% of the population living in urban areas. Lagos, the largest city in Nigeria, has a population of over 14 million people.

Education: Nigeria has a literacy rate of approximately 60%, with significant disparities between urban and rural areas and between genders. The country has made progress in recent years in expanding access to education, but challenges remain in improving the quality of education.

Health: Nigeria has a relatively high infant mortality rate and a life expectancy of approximately 54 years. The country faces a range of health challenges, including high rates of infectious diseases, malnutrition, and noncommunicable diseases.

ACNES : NO HIDE AND SEEK AT 20 - 29

Acne is a common skin condition that occurs when hair follicles become clogged with oil and dead skin cells. Pimples are a type of acne that appears as raised, red bumps on the skin.

According to a study published in the Nigerian Journal of Clinical Practice in 2015, acne is a common skin condition in Nigeria, affecting up to 60% of the population. The study, which was based on a review of medical records from a dermatology clinic in Nigeria, found that acne was more common in females than males, and that it was most prevalent in the 20-29 age group.

Another study published in the International Journal of Dermatology in 2016 found that the prevalence of acne vulgaris, a type of acne, was around 40% among Nigerian university students. The study also found that acne was more common in females and in those with a family history of the condition.

ITCHY DISCOMFORT

The cough and cold OTC market in Nigeria has been growing steadily over the past few years. In 2020, the market was valued at approximately $320 million USD, according to a report by Grand View Research. The report also projects that the market will continue to grow at a compound annual growth rate (CAGR) of around 4% from 2021 to 2028.

One of the key drivers of the cough and cold OTC market in Nigeria is the high prevalence of respiratory diseases and infections, such as pneumonia, bronchitis, and tuberculosis. In addition, the market is also influenced by factors such as increasing healthcare awareness and disposable income, as well as the availability of a wide range of cough and cold OTC products in the country.

Some of the leading players in the cough and cold OTC market in Nigeria include GlaxoSmithKline, Reckitt Benckiser Group, and Pfizer Inc., among others.

THE VITAL BENIGN ISSUE

Fatty liver disease, also known as hepatic steatosis, is a condition characterized by the accumulation of fat in the liver. It can be caused by a variety of factors, including obesity, high cholesterol, and alcohol abuse.

According to a study published in the Nigerian Journal of Gastroenterology and Hepatology in 2019, the prevalence of fatty liver disease in Nigeria is on the rise. The study, which was based on a review of medical records from 10 Nigerian hospitals, found that the prevalence of fatty liver disease increased from 9.9% in 2005 to 13.5% in 2017.

Another study published in the Journal of Hepatology in 2018 found that the prevalence of non-alcoholic fatty liver disease (NAFLD) in Nigeria is around 11.2%. NAFLD is a type of fatty liver disease that is not caused by alcohol abuse, but rather by other factors such as obesity, high cholesterol, and insulin resistance.

WHERE ARE THE OPPORTUNITIES

The pharmaceuticals and OTC (over-the-counter) market in Nigeria is a growing industry that is estimated to be worth over $1.7 billion. The demand for drugs and medical products has been on the rise due to an increase in the population, an increase in the prevalence of diseases, and the growing middle-class.

The pharmaceutical industry in Nigeria is dominated by both local and international companies, with the top players being GlaxoSmithKline, Pfizer, Sanofi, and May & Baker. These companies manufacture a wide range of drugs, including prescription drugs, OTC drugs, and generic drugs.

The OTC market in Nigeria is also growing rapidly, with a wide range of products available in pharmacies and drug stores across the country. The most popular OTC products in Nigeria include pain relievers, cold and cough medications, and vitamins and supplements.

However, the Nigerian pharmaceutical industry faces some challenges, including a lack of adequate infrastructure, a weak regulatory framework, and the presence of counterfeit drugs. The government is taking steps to address these issues by investing in healthcare infrastructure and improving the regulatory framework to ensure the safety and efficacy of drugs.

Major OTC (Over-The-Counter) brands of Nigeria include:

Emzor Pharmaceuticals

May & Baker Nigeria Plc

Fidson Healthcare Plc

GSK Consumer Nigeria Plc

Mopson Pharmaceuticals Limited

Jawa International Limited

Swiss Pharma Nigeria Limited

Orange Drugs Limited

Chi Pharmaceuticals Limited

Tyonex Nigeria Limited.

These companies produce a wide range of OTC products such as analgesics, cold and flu medications, vitamins, and dietary supplements.

Fast-moving consumer goods (FMCG) and pharmaceutical products are distributed through various channels in Nigeria, including:

Distributors/Wholesalers: FMCG and pharmaceutical companies in Nigeria typically work with a network of distributors/wholesalers who purchase large quantities of products and distribute them to retailers or sub-distributors. These distributors/wholesalers may operate at the national, regional, or local level, depending on the size of the company.

Retailers: Retailers in Nigeria include supermarkets, convenience stores, and small shops. They purchase FMCG and pharmaceutical products from distributors/wholesalers and sell them to consumers. Retailers may also buy directly from manufacturers if they are large enough.

Sub-Distributors: In some cases, distributors/wholesalers may work with sub-distributors who operate at the local level. These sub-distributors purchase products from the main distributor/wholesaler and sell them to small retailers in their area.

E-commerce platforms: In recent years, e-commerce platforms have emerged as a popular channel for the distribution of FMCG and pharmaceutical products in Nigeria. Companies like Jumia, Konga, and Supermart.ng offer online marketplaces where customers can buy products from multiple brands and have them delivered to their doorstep.

Direct Sales: Some FMCG and pharmaceutical companies in Nigeria have their own sales teams who sell directly to retailers or end-users. This approach is common in the pharmaceutical industry, where sales representatives may work directly with doctors or hospitals to promote their products.

NATURE OFFERS THE BEST

The herbal and complementary medicines market in Nigeria has been growing in recent years. Nigeria has a rich tradition of using herbal medicines, and many people continue to rely on traditional remedies for their healthcare needs.

According to a report by Grand View Research, the herbal medicine market in Nigeria was valued at USD 2.2 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2020 to 2027. This growth is being driven by an increasing preference for natural and organic products, a growing awareness of the benefits of herbal medicine, and the rising incidence of chronic diseases.

The Nigerian government has also taken steps to regulate the herbal medicine industry to ensure the safety and efficacy of herbal products. The National Agency for Food and Drug Administration and Control (NAFDAC) is responsible for the regulation of herbal medicines in Nigeria, and has established guidelines for the registration of herbal medicines.

In addition to traditional herbal medicines, there is also a growing market for complementary and alternative medicines in Nigeria. This includes therapies such as acupuncture, chiropractic, and homeopathy. The market for these therapies is expected to continue to grow as more Nigerians seek out alternative approaches to healthcare.

ORAL IS THE NEW MORALE

The herbal toothpaste market in Nigeria has been growing steadily over the years, as more and more consumers become aware of the benefits of using natural ingredients for their oral health. Some of the popular herbal toothpaste brands in Nigeria include Forever Living, Neem, Dabur, Himalaya, and Patanjali, among others. These brands offer a range of herbal toothpaste products, including those made from neem, clove, basil, mint, and other natural ingredients.

The competition in the herbal toothpaste market in Nigeria is relatively high, with several local and international brands vying for market share. Local brands such as Bua, Greenlife, and Organic Life have gained a strong foothold in the market due to their affordability and availability. On the other hand, international brands such as Himalaya, Dabur, and Patanjali have also established a presence in the market through strategic partnerships with local distributors and aggressive marketing campaigns.

In recent years, there has been an increase in the number of new entrants into the market, which has further intensified competition. These new entrants often focus on unique selling points such as organic or vegan ingredients, eco-friendliness, or specific oral health benefits.

MENTAL & PHYSICAL DOMINATION

Sexual health supplements and intimate hygiene products are becoming increasingly popular in Nigeria, as more people become aware of the importance of maintaining good sexual and reproductive health.

Intimate hygiene products such as feminine washes, wipes, and sprays are widely available in Nigeria and are commonly used by women to maintain their vaginal health and hygiene. However, there have been concerns about the safety and effectiveness of some of these products, and the Nigerian government has taken steps to regulate the industry and ensure that products meet safety standards.

Sexual health supplements, including those that claim to boost libido, enhance sexual performance, and improve fertility, are also available in Nigeria. However, there is a lack of regulation in the supplement industry, which means that consumers need to be careful when choosing products and should consult with a healthcare professional before taking any supplements.