#150 page Audition for size comparison

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SO i did end up buying a physical copy of uzumaki and it is a brick??

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These 8 Website Audit Steps Ensures Top Ranking for Website

These 8 Website Audit Steps Ensures Top Ranking for Website. Get the top ranking on Search Engine Results Pages (SERPs) for your website with these steps.

A website audit is an in-depth and thorough review of how a website is performing from the front end (content and design) to the back end (technical performance). The audit process by SEO software is designed to identify and fix any issues that are preventing a site from performing according to its goals.

The site audit includes a deep dive into the following areas:

On-Site Optimization

Structural Optimization

Technical Optimization

Analytics Analyzed

Having a website audit by an experienced and knowledgeable professional is a great way to get an unbiased comparison of where your site stands in relation to others in your market, as well as how it will perform for you in the future. But how do you effectively audit your website?

Step .1: Check for Crawl Errors

If your website is not easily accessible to search engines, you will not be able to rank high in local search results so as per website audit pointers it is key. This is the first thing you want to check. Search engines such as Google will often crawl your website daily to check for updates, so they will find errors that you may not see.

How to find crawl errors:

As you are checking pages, look for anything that might be preventing search engines from reviewing your websites — such as a page that is blocked, redirects that lead to nowhere, or even a page that doesn’t have any content on it.

Step .2: Check for Broken Links

A broken link checker exactly performs this . Having broken links can cause visitors to leave your website and can also hurt your SEO. Instead of visitors clicking on a link and finding a 404 error, you want them to find something relevant and interesting.

How to find broken links:

This is one area that most people do not check often enough. Here is a quick tip: Use the “Find Broken Links” option in Google Webmaster Tools to find broken links.

Step .3: Optimize Images

Images are one of the most important parts of a great website. An image can convey a thousand words and add depth to a website. Images can be an integral part of a successful site, but should not be wasted by using low-quality images. A site audit will identify any and all issues with images on your site.

How to optimize images:

The first step to optimizing images is to make sure you are using the correct file format. Your images should be placed in a format that is supported by most browsers, such as a .jpg, .gif, or .png file.

The next step is to optimize the file size of your images. If you are uploading a large image that is taking a long time to load, you are losing potential clients. You should check to see if your site is using images as links, as this can also have a negative effect on your site’s performance.

Step .4: Optimize Title Tags and Meta Descriptions

The title tag and meta description are two of the most important elements of your site. They are what people see in search engine results. These two items define the search experience for the searcher.

How to optimize your title tags and meta descriptions:

Optimize your title tags so that they are relevant to the page you are linking to and contain keywords that people are searching for.

Optimize your meta descriptions so that they start with a compelling or actionable statement to intrigue the searcher, and contain your target keywords. The description should also be no longer than 150 words — anything longer could be cut off in the search results.

Step.5: Add Keywords to Your Content

Keywords are an important part of your content and can have a dramatic impact on your business. Adding the right keywords to your pages, in the right places, can help boost your rankings in search engine results.

How to find relevant keywords:

First, make a list of the terms that are most likely to be searched when someone is looking for your business. After you have made a list of terms, begin researching the competition for each term to find out what keywords they are using in their content.

Write your content as if your customers are reading it — and you might find that you naturally insert your keyword without even trying. To that end, some other sections where you can put high-quality keywords include the following:

Titles

Descriptions

Headings & Content

Images Titles & Alt Text

URLs

Step .6: Check Your Website Speed

A slow website is not only an inconvenience for the visitor — it can also hurt your SEO. Google has been increasing the emphasis it puts on website speed. If your website is slow, it can frustrate your visitors, and they are much more likely to leave your site. This is one of the key elements in on-page SEO factors.

You can use Google’s PageSpeed Insights to check your site speed. This tool will provide suggestions for improving your website’s speed. With this, you can find areas that need to be optimized, so you can boost your site loading speed without compromising the quality of your content.

Step .7: Secure Your Website

In a world where cyberattacks are the norm, you don’t want to leave yourself vulnerable to outside attacks. A website audit will help you find this information.

How to secure your website:

At the most basic, you can simply set your website up to use HTTPS, which adds a “Transport Layer Security” protocol to your website. If you’re running on HTTP, it’s best to implement an SSL certificate to increase your site’s security measures.

Step .8: Analyze Your Website’s Social Media Presence

The social media audit is an important part of an overall website analysis. Not only is it a great way to look at ways to increase your followers, but it can also help you better understand your market and strengthen your brand’s relationships with your customers.

The Bottom Line: How Website Audits Sets You Up for Long-Term Success

A website audit is essential. However, it can be easy to put it off. If you have been meaning to get your website analyzed, but haven’t gotten around to it, now is the time. A website audit will provide you with a clear path forward and help you reach your business goals.

Are You Looking for an SEO Competitor Analysis Tool For Your Business?

We’re happy to say that we have a solution for business owners who are looking for an SEO Competitor Analysis tool. Our Competitor Analysis tool gives you an easy way to track your competitors and see exactly what they’re doing. Find out more about our all-in-one SEO solutions at NinjaSEO!

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Rize Reviews vs. Reputation X Comparison

What information do people see when they search online for your brand? Does it represent your business well? The growing popularity of social media networking sites, blogs and review platforms has radically changed how consumers interact with businesses. Research by BrightLocal found that 86 percent of consumers read online reviews before engaging with local businesses. Meanwhile, review ratings are also found to be the biggest driver of clicks in local search engine results pages (SERPs).

Having a strong online reputation is crucial now more than ever. Positive online reviews improve visibility, establish trustworthiness and sets you apart from competitors. Beyond the brand-building benefits, ratings and reviews also have a direct impact on consumers’ decision-making that ultimately affects your bottom line.

However, generating and sustaining good reviews can be challenging for many businesses. The process takes a considerable amount of time, experience and expertise. That is why engaging an online reputation management service is a great way to build and maintain a positive online footprint.

There is a plethora of options in reputation management businesses and plenty of factors to consider before you make a decision. Working with a reputable business allows you to get your desired results without taking away your focus on business activities that matter most. We previously featured Podium, Reviews.io and Grade.us on our blog. In this post, we are looking into how Reputation X compares as an online reputation management service.

Rize Reviews vs. Reputation X Comparison

What information do people see when they search online for your brand? Does it represent your business well? The growing popularity of social media networking sites, blogs and review platforms has radically changed how consumers interact with businesses. Research by BrightLocal found that 86 percent of consumers read online reviews before engaging with local businesses. Meanwhile, review ratings are also found to be the biggest driver of clicks in local search engine results pages (SERPs).

Having a strong online reputation is crucial now more than ever. Positive online reviews improve visibility, establish trustworthiness and sets you apart from competitors. Beyond the brand-building benefits, ratings and reviews also have a direct impact on consumers’ decision-making that ultimately affects your bottom line.

However, generating and sustaining good reviews can be challenging for many businesses. The process takes a considerable amount of time, experience and expertise. That is why engaging an online reputation management service is a great way to build and maintain a positive online footprint.

There is a plethora of options in reputation management businesses and plenty of factors to consider before you make a decision. Working with a reputable business allows you to get your desired results without taking away your focus on business activities that matter most. We previously featured Podium, Reviews.io, and Grade.us on our blog. In this post, we are looking into how Reputation X compares as an online reputation management service.

Company Overview

Rize Reviews

Rize Reviews is an online reputation management service that helps increase brand awareness, boost online credibility and repair online reputation. Rize Reviews achieves this by encouraging positive reviews, repairing negative reviews and conducting regular brand monitoring. The company delivers solutions to businesses of all sizes and niches. Clients will have a customizable dashboard where they can easily monitor and manage online reviews from their patrons. Rize Reviews also offers a wide range of marketing features and automated reputation management functionalities.

Reputation X

Reputation X offers a full suite of online reputation management. Among the services they provide are reviews and rating improvement, search profile improvement, search engine promotion, negative content removal and changing search results. The company improves reviews, reduces the visibility of less-flattering content and highlights positive content. Their team delivers this through content marketing, search engine optimization, search profile improvement, and reputation management. Reputation X has more than 10 years of experience and has an A+ rating with the Better Business Bureau. They serve SMB and enterprise clients, PR and SEO teams and individuals.

Online Review Management

Rize Reviews

Rize Reviews seamlessly improves your online reputation with a done-for-you service. All you need is to provide a list of your customers and their contact information. The team handles everything for you from there. Rize Reviews politely requests reviews from your customers using a custom message that reflects your brand well. They use different ways to connect with your customers from text messages to in-store kiosks, custom ‘review us’ cards and emails. You can easily view and analyze all the collected reviews in a centralized dashboard.

When you work with Rize Reviews, you get access to an amazing array of features. These include sentiment analysis, search-engine-optimized reviews, and expert social media management. Further, establish credibility by embedding positive reviews into your website or email signature. Improve your overall look by automatically sharing positive reviews on your social media pages. But that’s not all. Rize Reviews takes a proactive approach in addressing poor reviews by soliciting feedback from your customers. This feedback is delivered to your inbox. This allows you to privately resolve issues and improve customer satisfaction.

Reputation X

Reputation X’s fully managed review management includes monitoring, review and rating improvement, and split-testing of messaging to maximize your conversion rate. The company increases your reviews by auditing your current reviews, identifying probable positive reviewers and sending these prospective reviewers to platforms that matter most to your brand.

Reputation X conducts review monitoring in 25 platforms, including Yelp, TripAdvisor, Google, and TrustPilot. While positive reviews get featured in these platforms, negative reviews are channeled to your response team. Reputation X also provides root cause analysis, allowing you to address issues.

Contracts & Pricing

Rize Reviews

Rize Reviews does not have set pricing for its services. It can vary depending on different factors, such as your specific business needs, number of locations and more. The price typically ranges from $150 to $250 a month. The contracts are on a month-to-month basis, so you can gauge how well the service is working for you before signing up again. There are no hidden additional costs or yearly fees. Those that want to experience Rize Reviews’ reputation management services before committing can sign up for a 14-day trial period for only $5.

Reputation X

Reputation X offers four levels of pricing. At $3,000, the Basic Plan is intended for individuals and small and medium-sized enterprises looking to start building their online reputation or improve their current standing. The Professional Plan, at $5,000, offers a fast-tracked plan to improve search engine optimization results for SMEs. At $8,000, the Enterprise Plan is for more-established clients, including high-profile individuals, political entities and large corporations. The company also offers custom reputation management pricing depending on the service you want to focus on.

Onboarding Process

Rize Reviews

Rize Reviews has a very straightforward onboarding process. You simply share your customer list and the team handles the management of your reviews from there. If your business does not collect emails, Rize Reviews can set up in-store review kiosks for patrons or find other ways to collect reviews.

Reputation X

On the other hand, Reputation X starts by setting up a few meetings with potential clients. From these meetings, the team conducts research and creates a customized strategy. Reputation X starts implementation once the proposed strategy is approved.

Customer Support

Rize Reviews

Rize Reviews keeps you in the loop from setting up to managing your platforms. You will have a dedicated specialist you can reach out to via phone, text or email. Whether you require technical or strategic support, the support team can help.

Reputation X

The team at Reputation X keeps you in sync throughout the process. From the kick-off call to the campaign end, you will have a dedicated project manager you can reach out to for any questions or issues you may have.

Final Thoughts: Rize Reviews vs. Reputation X

Your online reputation can directly affect your bottom line. Whether you are managing a family-owned business, a small company or an established organization, you can benefit from having positive online standing. Grow your revenue, establish trust and build a meaningful relationship with your target market with an online reputation management service that suits your business best. With reasonable pricing, great features, amazing support, and a straightforward onboarding process, Rize Reviews is a top-notch choice for any business. Its done-for-you service offers a simple, seamless process of building and improving your online reputation. Find out how Rize Reviews can improve your online ratings and attract more business with its two-week trial.

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders spurts of success. In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy.

Download this week’s PNR: This Old Marketing podcast

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Show details

(00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

(00:40): Robert muses on this week’s theme: Are you succeeding in spurts?   

(06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16)

(09:17): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Register for access, and use the coupon code CMIFRIENDS100 to save $100.

(10:13): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, D.C.; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. Robert and I would love to see you there, so register today.

Content love from our sponsor: Ahrefs (12:03)

Ahrefs is a powerful SEO tool set that has many amazing tools for content marketers who’re looking to grow their traffic from Google. With Ahrefs tools you can easily find out what people are searching for in Google, so you can create content around the most popular search queries. You can also discover content that got the most shares or earned the most backlinks, so you can piggyback from it and get the same results. And finally, you can easily research your competitors and find out which content brings them the most traffic from Google. Here’s an exclusive opportunity for PNR podcast listeners: Any listener who tweets using #ThisOldMarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total.

The quick hits – Notable news and trends

(13:25): Google tells publishers, “We come in peace.” (Source: The Wall Street Journal)

(20:25): How Amazon is readying its blitz on the ad industry. (Source: Digiday)

(31:03): “Fearless Girl” firm State Street settles discrimination suit. (Source: Mashable)

The deep dive – Industry analysis

(34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. (Source: Fast Company)

Content love from our show sponsor: SnapApp (39:51)

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made.

SnapApp and Heinz Marketing recently conducted research to answer the question: How do different generations like to buy? Their report, “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them. Read the report.

Rants and raves

(43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum, for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. The decision came as a direct result of the company’s work to prepare for compliance with the new General Data Protection Regulations (GDPR), which will go into effect in Europe in May 2018. As Robert has repeatedly said, delivering marketing content that is valuable to the customer is an obvious alternative to firms like Lloyds having to scrap their marketing programs altogether. 

(47:30): Joe’s commentary No. 1: I consider this Seth Godin blog post to be perfectly timed, as I’ve noticed lately just how many people walk around with their heads buried in social media – and how the constant distraction seems to be fueling a general decrease in their happiness. I urge anyone who feels that their social media consumption is decreasing their satisfaction with life to follow Seth’s simple solution: Walk away (even if it’s just for a little while).

(51:32): Joe’s commentary No. 2: As discussed in this article from The Street, Amazon is poised to announce very soon whether it will move into the pharmaceutical sales business. The rumors alone are sending ripples through Wall Street, and have companies like Walgreens and CVS scrambling to prepare for the potential impact this unexpected disruption might have on their businesses. The lesson here is that, regardless of the industry you are in, it’s a good idea to do a content audit and full competitive analysis, so that when new competitors emerge, it won’t catch you unaware.

This Old Marketing example of the week

(54:54): The Points Guy: Though he’s been a subscriber for a while, a wonderful article in Tearsheet tipped Robert off to the story of how The Points Guy (TPG) became the finance industry’s best content marketing channel. The blog was started by a former Morgan Stanley recruiter who was flying all over the country, looking for new talent, and wanted to share some tips he learned on how other travelers could optimize their use of frequent flyer memberships and other points-based rewards cards. After achieving initial success, TPG then started expanding into other content programs that could educate banks on how to better communicate the value that they offer to their customers. The founder eventually sold the TPG platform to Bankrate – a financial services comparison site. And here’s where the story takes a fascinating, Killing Marketing-esque turn: In July 2017, Bankrate was acquired by a data, advertising, and creative services agency called Red Ventures, which specializes in home finance and healthcare services. Red Ventures was already known for its amazing access to content platforms through distribution; and now that it has direct access to Bankrate’s content and data platform (including TPG), it is able to offer a complete suite of audience data and media services. It’s an amazing This Old Marketing example of how to create a direct relationship with audiences while monetizing your content platform to support your business.

Image source

For a full list of PNR archives, go to the main This Old Marketing page.

Cover image by Joseph Kalinowski/Content Marketing Institute

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