#...though i seem to have lost track of rafa there at the end. whoops.

[alacants]

re: the juanki/rafa lore. i wonder if you have any thoughts about their respective academies? the more i read about ferrero's academy, and how it's been this slow, long process started by ferrero's coach and like they all still live there and make improvements vs. rafa's just kind of springing into existence in 2017 i do wonder if that caused any feelings lol. there was that one interview where juanki said "i don't think it's right to just put your name on smth and show up 3-4x a year" lol

HA god i can’t believe i didn’t think to incorporate that angle—great point, that zinger was not meant to be subtle. that it can be overlooked out just bears out your point, really. equelite is fundamental to any consideration of juanki and Rafa Nadal Academy By Movistar is more or less an entirely separate entity from rafa nadal the person.

to be fair i understand it's more or less toni nadal’s project? (what isn’t toni nadal’s project…) but also—it’s part of the rafa nadal empire. the rafa nadal industrial complex. are they even competing for the same market share? i don't know enough about that market to judge—my gut says no, and i would imagine that to juanki it must feel to some extent like apples and oranges. but also, i'm sure, like who the hell do you think you are. perfect opportunity to claim the moral high ground AND the martyr's mantle.

(btw i remember hearing something about young jannik sinner being... invited? to the rafacademy, but it cost too much. can't for the life of my track that down so if anyone reading this remembers that please share because THAT is a fascinating alternate history lmao.)

it’s really just their image clash writ large, isn’t it. "the best in spain" vs "the best in the world." "achieve your goals" vs "the sky’s the limit." "it's not about me personally, also there's a giant mural of my face in the cafeteria" vs "the rafa brand is our most valuable asset and it would be idiotic not to leverage that." the natural counter-positioning to Extraterrestrial Star is Humble and Hardworking, and if you don't shape your own image someone else will shape it for you.

here are two world number ones who have made their sleepy hometowns (or as-good-as) the locus of their post-competitive networks. now let's see how different they could possibly be. toni cascales advised juanki from day one to diversify for both financial and psychological reasons, so there was the academy. the hotel. the winery. the valencia open. these are all very, like… reasonable projects. they probably seemed ambitious at the time! Meanwhile In Manacor, we've got the rafa nadal museum, the rafa nadal sports centre, and the rafa nadal international school. ngl as very much NOT a rafa expert i went to double check my hazy recollections of scale and the reality vastly outstripped them lmao. they've even got their own juicy urban planning war!

(an interesting aside here is that in 2014 jcf academy… well whether they opened a branch in shenzhen or just lent their brand to the enterprise is sort of an open question. it was certainly presented as a branch of jcf academy, in cooperation with gemdale/hongjindi sports, but now it seems to be operating entirely under the hongjindi name. this is relevant only in the sense that it’s interesting to see these sort of tentative overtures that ultimately either were withdrawn or petered out. whereas a friend recently told me about the ig ad they got for a rafa nadal academy seminar in a suburb of boston.)

this is extremely rambling and discursive lmao SORRY. i have a lot of thoughts in general about juanki and the academy that is his parent/child/home/cult/identity/locus of self/ready-made magical realism prompt. is it a piece of him or is he a piece of it. did he make it or did it eat him. the fact that toni cascales still introduces himself as "juan carlos' coach, i'll be his coach for the rest of my life." i imagine that you in particular, op, have already seen this but for those interested in this topic who haven’t, watch no strings: juan carlos ferrero from (iirc) 2005 to get a glimpse of just how deeply juanki is embedded in the place, how it’s grown around him literally from day one. "he likes racing so we built him a race course here on the campus. so he can be safe. :)"

it's in the eye of the beholder as to whether you find this wholesome and heartwarming or a seething hotbed of unexamined hangups. guess which side i come down on!