#-with these limited emotional expressions directly affecting their relationships with jon) | Explore Tumblr Posts and Blogs

blueskymovies · 3 years

Text

The Tomorrow War (2021) FUL^MOVIES Online.EnglisH [HD]

https://t.co/ZMA3QV8PfP?amp=1[ STARMOVIE~4KHD+ ]~SOUND.Cloud++!~JWPLayer*GoogleDrive/4K.Downloads-!

How to watch The Tomorrow War online Free? HQ Reddit Video [DVD-ENGLISH] The Tomorrow War (2021) Full Movie Watch online free Daily motion [#The Tomorrow War ] Google Drive/[DvdRip-USA/Eng-Subs] The Tomorrow War!WATCH The Tomorrow War (2021) Movies Online FullStreaming Movie HD English / The Best Quality.

youtube

▼ DOWNLOAD NOW! Only one click & Enjoy the show ▼

AVAILABLE NOW >>> https://t.co/ZMA3QV8PfP?amp=1

❏ Overview ❏

The world is stunned when a group of time travelers arrive from the year 2051 to deliver an urgent message: Thirty years in the future, mankind is losing a global war against a deadly alien species. The only hope for survival is for soldiers and civilians from the present to be transported to the future and join the fight. Among those recruited is high school teacher and family man Dan Forester. Determined to save the world for his young daughter, Dan teams up with a brilliant scientist and his estranged father in a desperate quest to rewrite the fate of the planet.

❏ Full of The Tomorrow War(20211)” Streaming Happy Watching ❏

The Tomorrow War (2021), The Tomorrow War (2021) Cast, The Tomorrow War (2021) Trailer, The Tomorrow War (2021) Review, The Tomorrow War (2021), The Tomorrow War (2021) full Movie, The Tomorrow War (2021) full Movie (2021), The Tomorrow War(2021) full online, The Tomorrow War(2021) full streaming, The Tomorrow War (2021) online, The Tomorrow War (2021) streaming, The Tomorrow War (2021) watch full online, The Tomorrow War (2021) full streaming online, The Tomorrow War (2021) watch online, The Tomorrow War (2021) watch streaming

The Tomorrow War

The Tomorrow War Cast

The Tomorrow War Trailer

The Tomorrow War Review

The Tomorrow War 2021

The Tomorrow Warfull Movie

The Tomorrow War full Movie 2021

The Tomorrow War full online

The Tomorrow War full streaming

The Tomorrow War online

The Tomorrow War streaming

The Tomorrow War watch full online

The Tomorrow War full streaming online

The Tomorrow War watch online

The Tomorrow War watch streaming

A film, also called a movie, motion picture or moving picture, is a work of visual art used to simulate experiences that communicate ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound, and more rarely, other sensory stimulations.[1] The word """"cinema"""", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it.

❏ Movies Online ❏

Its and Jeremy Camp (K.J. Apa) is a youthful and hopeful performer who might want just to respect his God through the intensity of music. Leaving his Indiana home for the hotter atmosphere of California and a school or college training, Jeremy before long comes Bookmark this site across one Melissa Heing (Britt Robertson), an individual college understudy that he takes sees in the crowd at a nearby show. Bookmark this site Falling for cupid’s bolt promptly, he acquaints himself with her and rapidly finds that she really is pulled in to him as well. Notwithstanding, Melissa keeps away from shaping a sprouting relationship as she fears it’ll make an abnormal circumstance among Jeremy and their common companion, Jean-Luc (Nathan Parson), an individual artist and who additionally offers feeling for Melissa. In any case, Jeremy is persevering as he continued looking for her until they in the long run cut off up in a caring dating association. In any case, their energetic romance Bookmark this sitewith the other individual includes a stop when life-threating updates on Melissa having malignant growth becomes the dominant focal point. The determination never really discourage Jeremey’s affection for her and the couple inevitably weds presently. Howsoever, they before long wind up strolling a brilliant line between a coexistence and enduring by her Bookmark this siteillness; with Jeremy scrutinizing his confidence in music, himself, and with God himself.

A television program that shows food introduction in a kitchen TV studio. During the time of this program, the show’s host, who is regularly a big name gourmet expert, plans at least one dishes during the time of the scene. The gourmet expert takes the review crowd through the food’s motivation, readiness, and phases of cooking. likewise called “cel (short for celluloid) movement”, this is among the most established liveliness subgenres. Essentially, it is a method of energizing an animation by drawing and painting envisions yourself. Each drawing or painting is an alternate edge of activity, so when they are flipped or placed in arrangement at the correct speed, they give the fantasy of development. Models are Beauty and the Beast and Spirited Away. A story with respect to a beast, animal or freak that threatens individuals. Generally, it fits in to the repulsiveness kind, for instance, Mary Shelley’s epic Frankenstein. Shelley’s Frankenstein is ordinarily additionally considered the main sci-fi story (organic science reviving the dead), yet it presents an immense “animal”. Other clear Monster stories are of the animals of legends and tale: the Vampire, the Ghoul, the Werewolf, the Zombie, and so on Creatures, for example, that portrayed in Karloff’s The Mummy would likewise qualify.

❏ COPYRIGHT CONTENT ❏

Copyright is a type of intellectual property that gives its owner the exclusive right to make copies of a creative work, usually for a limited time.[1][2][3][4][5] The creative work may be in a literary, artistic, educational, or musical form. Copyright is intended to protect the original expression of an idea in the form of a creative work, but not the idea itself.[6][7][8] A copyright is subject to limitations based on public interest considerations, such as the fair use doctrine in the United States.

Some jurisdictions require “fixing” copyrighted works in a tangible form. It is often shared among multiple authors, each of whom holds a set of rights to use or license the work, and who are commonly referred to as rights holders.[citation needed][9][10][11][12] These rights frequently include reproduction, control over derivative works, distribution, public performance, and moral rights such as attribution.[13]

Copyrights can be granted by public law and are in that case considered “territorial rights”. This means that copyrights granted by the law of a certain state, do not extend beyond the territory of that specific jurisdiction. Copyrights of this type vary by country; many countries, and sometimes a large group of countries, have made agreements with other countries on procedures applicable when works “cross” national borders or national rights are inconsistent.[14]

Typically, the public law duration of a copyright expires 50 to 100 years after the creator dies, depending on the jurisdiction. Some countries require certain copyright formalities[5] to establishing copyright, others recognize copyright in any completed work, without a formal registration.

It is widely believed that copyrights are a must to foster cultural diversity and creativity. However, Parc argues that contrary to prevailing beliefs, imitation and copying do not restrict cultural creativity or diversity but in fact support them further. This argument has been supported

by many examples such as Millet and Van Gogh, Picasso, Manet, and Monet, etc.[15]

❏ ADAPTATION ❏

As referenced, I Still Believe is coordinated by the Erwin Brothers (Andrew and Jon), whose past executive works incorporate such Movies like Moms’ PARTICULAR DATE, Woodlawn, and I COULD Only Imagine. Given their partiality fascination strict based Christian films, the Erwin Brothers appear to be much the same as an appropriate decision in presenting to Jeremy Camp’s story to a realistic portrayal; moving toward the material with a specific sort of gentBookmark this siteleness and truthfulness to the procedures. Much like I COULD Only Imagine, the Erwin Brothers shape the component around the life of a well known Christian artist; introducing his humble begiings and the entirety of the hardships that he should look en route, while melodic tunes/performaBookmark this sitence mulling over significance of the film’s account story movement. Saying this doesn’t imply that that the film isn’t without its heavier minutes, with the Erwin, who (once more) know about strict hints topics inside their undertakings, outline I Still Believe convincing messages of adoration, misfortune, and recovery, which (as usual) are very crucial to watch and experience throBookmark this siteugh misfortune.

This even addresses the film’s content, which was peed by Erwin siblings playing twofold obligation on the undertaking, which has a lot of sincere emotional minutes that may surely pull on the heartstrings of certain watchers out there along with give to be a significant drawing in story of going directly through misfortune and difficulty and finding a reclamation circular segment to get away from it. That is particularly made bounteously clear when working with a deadly ailment that is like what Melissa goes through in the film, which is pretty all inclusive and intelligent in everybody’s reality, with the Erwin Brothers painting the agonizing excursion that Melissa brings with Jeremy close by, who must sort out some way to adapt to agony of a friend or family member. There is a “twofold edge” blade to the film’s content, yet I’ll specify that underneath. Get the job done to express, the film settles rapidly in to the recognizable example of a strict religious component that, while not actually cleaned or unique, could be the “comfort food” to a few; anticipating a healthy message of confidence, expectation, and love. By and by, I didn’t know about Jeremy Camp and the account of he and Melissa Heing, so it was a significant impactful excursion that was contributed unfurling through the whole film’s procedures. As a side-note, the film is a lttle bit a “tragedy”, so for people who inclined to crying during these emotional ardent motion pictures… .get your tissues out."

#Youtube

2 notes · View notes

erchommai-a · 4 years

Text

demon blood.

trigger warning: abuse mention, gross, scars, etc.

origin.

Lilith, Mother of Demons, was not an easy creature to summon, even with Valentine Morgenstern’s talents and determination. His earlier experimentation had attracted the demon’s attention. And had manipulated certain events to inspire the man to consider her blood for his experiments, hoping that through him, she may finally bear that son that she could never have.

With it came an agreement ─ an alliance that while Valentine had no plans or means to keep, he made regardless. Should his Uprising ( or any others in the future prove victorious ) it would not only be his Nephilim that should benefit but her included. And the added clause that she would get to watch over Jonathan while Valentine ensured that it could and cannot happen without his direct permission.

Contracts after all are binding intricate dances. Especially when done with the mother of all demons.

childhood.

His birth, for the most part, was normal. He only cried once, on that very night, and then never again. He never smiled. And often, had this knowing expression in his eyes as if he could comprehend the whole world around him, as if he could see the disgust written all over his mother’s eyes everytime she held him. It was the pregnancy with him that was difficult. Jocelyn suffered nightmares ; she suffered deep and unsettling exhaustion mixed with depression. An anxiety that wouldn’t leave her until that night Jonathan was born. A feeling that would only be replaced by disgust and almost fear for the first half of her first born’s life.

Jonathan for the most part was privy to these little things. Memories deeply ingrained in him but never really had full comprehension for it. More like vague nonsensical sequences, no matter how vivid the scenario is inside his head. Jocelyn crying. Green eyes looking down into his. Fingers in his hair. His fingers in her clasped hand. Valentine proudly called him his son. Stories of a grandmother and grandfather. Grand tales of a future to come.

Except for his eyes, by all appearance he looked normal. A quiet boy with advanced motor skills and seemingly quick and adaptive cognitive abilities. But he didn’t speak until he was around two and it was only one word, “Mom.” And he wouldn’t speak again until that fateful night his Father scoops him out of his bed and takes him away.

relationships.

In his youth he wasn’t as volatile or violent towards new people. He found them fascinating and could just stare at them for hours. It was for that very reason that people tend to react to him differently. This child with deep empty soulless eyes just looking up at you, trying to understand what you’re thinking, could be unnerving with his almost complete silence and obvious lack of affect. But generally it was the adults that could pick up on his almost other-worldliness.

Children paid no mind to it. Alec, among the few children of the circle, was considerably his most constant friend due to how close Jocelyn and Maryse had been then. And they often had no issue playing around with each other. So long as Alec doesn't push Jonathan when he doesn’t want to do anything or doesn’t take anything Joanthan considers to be his. Oftentimes, Jon would just sit there and play with his own toys right next to the other kids.

Quiet and contnet with his own company.

Of course, this changed as he grew older. Restricted and practically trapped in solitude, save for the company of his dismissive father ─ his idea of people was easily twisted by Valentine’s Dogma. And his lack of opportunity for actual social practice or basic social understanding forged instead into weaponry and spycraft. Because for the most part, he can be very intuitive in the nature of people. But his childhood has made him very much a cynic towards people. Or humanity as a whole. He doesn’t think anyone or anything is worth saving. He finds chaos to be more fascinating. Morality is muddled whether you lean towards good or bad.

Chaos, to him, could almost be his religion.

physical traits.

The most obvious and significant effect of the demon blood in his system was the black eyes. And by that I literally just mean black pupils. He does not do the whole black eyes thing in my canon verses. It is just deep soulless black eyes that are quite freakishly inhuman but also human. He’s a cryptid.

There’s also a general sharpness to his whole countenance that he wouldn’t have if the demon blood wasn’t there. Although it’s not really something completely noticeable, or something that ruins the aesthetic of his features, in fact it enhances his looks a lot more. Accentuating the beauty to his features that almost make it unnatural. Cause again, he’s kind of a cryptid.

The best way to picture it is how it's such a direct and obvious contrast to Jace’s beauty. Jace is golden, the sun, absolutely angelic. Jon is raw, sharp, ethereal like the night, absolutely hellish.

nature of the demon blood.

Please take note of this, cause this is such a crucial part to how I play him.

The general philosophy regarding demon blood is plain and simple, it’s a cancer to his soul. It’s not something that had any serious instantaneous effect on him so much that he is inhuman ─ or that he was born demonic or anything like that. He is different. But he isn’t entirely all demon or entirely all human because he has angel blood. He is still Nephilim.

So with it came this effect of diminishing humanity ─ the hell fire inside of him was burning it up in a waythat it wasn’t just purely dependent on how he was raised but the demon blood itself was isolating him from his human traits. The good emotions, empathy, compassion, etc. And influencing him in a way that his aggression and general affinity for violence is louder. So it just amplifies deep dark baser urges that are already within him ─ like his impulse control and fascination with violence and blood lust. They were all only heightened. And you match that with Valentine Morgenstern’s school of learning ─ it builds inside of him a clashing.

Demon versus Human.

A conflict of demon and angel fighting within himself in such a profound way that him, being the one with it, can not tell the difference of how abnormal his physical constitution is. He neither feels it, nor comprehends it. To him it’s a natural state of being. That feeling of conflict inside of him that never goes away. That unbearable loneliness. That insufferable hunger or feeling of emptiness. That absolute soul sucking encompassing black hole that is never sated, never satisfied, never content. It never goes away. It just is. It’s just him.

He has been burning ─ rotting ─ from the inside out since he was born.

With that said ─ at no point does it take away his agency ( because please stop doing that ) to the point that it’s easy to assume that he would be different without demon blood. No, it won’t. The anger in him is something he was born with. That loneliness, he was born with it. He was given as much choice as anyone ─ he could have killed his Father but he didn’t. He could have killed Jace first, without hesitation or second judgement in City of Glass, he didn’t. He didn’t have to kill Max, but he did.

One could argue that he didn’t make the choices with the best capacity or capability to make those decisions, yes, But it doesn’t take away the fact that he made those choices of his own volition. He chose to follow the path that leads to his death.

The demon blood or his demonic nature is not the sole instigator.

But he has done and will do evil things.

morality.

This is just a quick thing because I stand by the notion that he isn’t evil. Not inherently. He has done despicable, heinous, evil things. He has nearly accomplished more devious and horrible crimes. And had he won ─ he could have continued to try to raise the stakes until that deep hole inside of him was filled and satisfied.

Which cruelly would never be sated.

But his intent had never been directly for absolutely malicious intent.

He was built and cultivated towards this prospect because after his first death. It is the only clear and obvious direction for him. Because without his Father’s purpose, he has nothing. Without that legacy to latch onto ─ he has nothing. That and Family has only been the two things Valentine had allowed him to strive for. So in truth, he wouldn’t really know any better.

And if you let him loose, absolutely and purely, on his own whim and want. Things would have ended differently. He would have thrived more beautifully in chaos.

It could have still led to a war. But a fun war. For him anyway.

Quick summary, he isn’t evil for evil sake. Kind of in the same vein, Valentine isn’t inherently evil. He was a villain who thought he was doing what was right, if a little bit over-zealously and like a megalomaniac. But I guess, the apple doesn’t fall far from the tree. There’s a method to both their madness.

effects and abilities.

infertile. This isn’t really something he knows or directly thinks about. Children, to him, for the most part aren’t like a big deal. But no, he can’t have kids. None of his own anyway. The demon blood has taken that away. demon connection. Although his connection to Lilith is both in part because it’s her blood specifically that flows through him, it does extend quite a bit to others within the demonic hierarchy. With Lilith, it’s a very specific sort of connection. She can contact him, although with limitations, but she can make her presence very well known to him. In his childhood, she could only maintain it in short instances. Soft reassuring voices in his ears. Little visions. Little dreams. Nothing that could alert Valentine to her presence because of their contract that she is not allowed to see Jon without his permission / supervision. But this connection extends to all other demonic creatures specifically. It doesn’t only offer itself up as a sort of dowsing rod that works both ways ( he can sense them and they can sense him like he’s a beacon ). With that, also comes this understanding. He can speak in demon tongue that is also not just exclusively phonetically but emphatically or telepathically as well in the most natural sense. It was never something he had to study. demon manipulation. This is just an extension of the effects of Lilith’s blood in him. He can influence, to some degree lower tier demons. Order them around based on his blood connection to Lilith. Something that works almost similarly like light hypnotism. But is not overly powerful or overt that he can use it for very long or very often. And only works on the unintelligent breed of demons. blood magic / blood sorcery. There is, inherently, a lot of use for his blood in terms of magic and rituals. His blood being a unique combination of demon and nephilim make it a very powerful conduit or power source for dark magic. And not only that, his blood is a good supplement to other things like summoning rituals and binding rituals. Summoning circles lined with his blood has a stronger binding energy against demons and may not be exclusive to just demons. ( He has yet to find out, although theoretically can be applied to anyone that falls within the confines of summoning circles. ) It also has corrosive properties when interacting with objects heavenly by nature. Or some enchanted objects. ( e.g. deactivating the wards. ) demonic blood empowerment. Physically, this technically makes him stronger than jace to a certain degree. Partnered with his training, this makes him absolutely lethal. And both fast and stronger than the majority of shadowhunters. Along with it, is a sense of physical self reliance. The more the influence of the demon blood becomes stronger, the less he has a need for human things. It destroys him spiritually and mentally but it builds him up physically to the point that a lot of what is essential to another person may not be as essential to him. Like physical sustenance is less of a necessity to him which in turn makes him eat less, sleep less, basically do so little of the human things that most people absolutely need. ( e.g. dreaming art, little enjoyments, those sort of things. ) This is also where the advanced nature of his progress in childhood also comes in effect. It helped him adapt to the physicallity of growing up or maturity much faster than a normal child would have. pain supression / resistance. Mostly before LIlith's resurrection, pain to him was a normal affliction. He felt as much as anyone physically could. But again through Valentine Morgenstern school of how to be a monster, he was taught to make himself numb to it through training and with physical abuse, he did. Post Lilith’s resurrection, he was gifted with almost unnatural invincibility. He is more likely to feel the pain now unless it was directly imbued with heavenly fire. This also meant there was no scarring and that he could get stabbed as many times as he liked. Cutting his head off could also work though. If you were fast enough. limitations. For the most part, there are only three things that can effectively hurt / bruise him in a sense. First and foremost is Demon metal, weapons made from these are rare but can leave significant scars on his skin after. And nothing that any known magic or angelic rune had been able to remove. Electrum, can also have similar effects but not as aggravating or as long lasting as demon metal. In pain level, electrum is a lot more tolerable for him than demon metal. And the scars, no matter how deep, are not as permanent as weapons infused with demon metal. Sanctified objects or holy ground can make him feel kind of an allergic reaction. There’s definitely a different energy around them that makes him uncomfortable. Not to the point that it weakens and not even to any significant degree that it hurts him. But they do make him feel weird and kind of aggravate the hell fire in his veins so it’s almost like a fever that’s just there. Or an itch that he cannot scratch. Anything imbued with heavenly fire directly however can be excruciating to him. magic. To some degree, he has an affinity for it. He can be very talented with magic. It’s something innate and he can be very intuitive with. More so than his own father, from whom he learned nearly all the spells that are within his arsenal. However, he isn’t as in tune with it so to speak, spiritually, as he is with his weapons. It’s why even when he has the ability for most things like basic healing spells, tracking spells, etc, he still prefers to use his shadowhunter training and weapons. But he does have a working understanding of how to use and conjure magic for himself. He just doesn’t. edom magic. I thought I should separate this just to emphasize that edom was gifted to him by lilith. Edom is his and hers domain. There is nothing he or she can not build or unravel or undo or make or destroy within the confines of that universe. He is, within its world, by all means a god. It does not however mean he is omniscient or omnipotent within it. It just means every grain of sand and every single atom within the confine of said universe is his to control. wings. This is absolutely just me indulging myself because I live for the aesthetic. This comes about after the bond between him and Jace is broken in COLS. A part of Lilith’s gift. To expound on the image or her goal for her son too to be hell’s knight so to speak. An absolute bastardization of angels with his demon blood and angel blood, so voila, wings. They are dark and sharp, the wings fade from white to gray to black, right at his shoulder blades, where they connect to his skin. Blood red vains stretch from his skin to the arch of his wings. They are retractable and can be easily hidden within his skin or just through plain glamour magic. ( Cause you know, still kind of a cryptid. Just a pretty cryptid. ) Outside of some ability for flight, they don’t offer him much protection. They work more like an extra appendage. And something that stays with him in post-cohf verses although they appear more withered then and scarred. They also appear as fresh new scars, that cover over a small part of his shoulder blade as well as over the lines of scars from his whipping across his back.

#𝒉𝒐𝒘 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒂 𝒎𝒐𝒏𝒔𝒕𝒆𝒓.┋study.#long post for ts #this is definitely a lot more extensive than the last one but i still feel like im forgetting something #BUT ALSO IF PEOPLE HAVE BETTER IDEA FOR terms cos i genuinely cannot think of better terms for some of his gifts right now #i'll have to read through this again tomorrow

12 notes · View notes

lsadvertising-blog · 5 years

Text

Advertisers: Guide to The Digital World

Influencers.

The digital world has broadened the horizon of marketing techniques with the use of algorithms, social media influencers offer one of the best marketing skills. Influencers breakdown the regimented barrier between media producers and consumers; introducing an informal relationship whereby which they,‘attract and maintain..followings on social media platforms’ (Crystal, 2018. p.80) through ‘personalised content’ (Crystal, 2018. p. 72). With this ‘established’ (Crystal, 2018. p.71) credibility in a specific industry, influencers are able to form an emotional attachment with their followers based on trust.

This once transient fame can now transpire into a career path. ‘Online and mainstream celebrity cultures are now weaving together’(Crystal, 2018. p.73). Influencers are internet celebrities. As discussed in Crystal Abidin’s book ‘Internet Celebrity: Understanding Fame Online’, influencers have capitalised on society’s dependancy to admire those of higher status than ourselves. In doing so, influencers project an opulent lifestyle to be desired, from the clothes they wear to the car fragrance they use.

According to the Wall Street Journal.

‘Advertisers can’t ignore social media’ (Kapner and Terlep, 2019). The digital world has created a space whereby consumers have ultimate control in terms of what content they want to see and how they want to see it. Dominating this current platform are influencers. Using this to their advantage ‘companies .. funnel’ (Kapner and Terlep, 2019) large funds directly to influencers who represent their industry field; in exchange influencers ‘pitch’ (Kapner and Terlep, 2019) products to their followers. Resulting in purchases of products.

The trickery of influencers.

As marketing systems go, this seems pretty smooth; but like any other prototype there are expected issues. As discussed by By Suzanne Kapner and Sharon Terlep, influencers are under constant fire in regards to how genuine they truly are. What would you expect when people are bombarded with selected content that only projects a well orchestrated lifestyle. Influencers are ‘just doing it for the money’. (Kapner and Terlep, 2019)

That damn sandwich.

Does this image jog your memory. (DeHaas, 2017)

Influencers from the likes of Kendall Jenner to Emily Ratajkowski were among some of the influencers who were paid upwards of ‘$250,000 (£206,561)- $299,000 (£247,111)’ (Petter, 2019) to promote ‘the notorious Bahamas event’ (Petter, 2019) Fyre Festival in 2017 on social media. As well as deceiving audience with promotional content that falsely advertised a fraudulent event. Influencers also failed to disclose to their followers that the promotional content was in fact paid. Later these influencers were sued.

So what’s the message.

Advertiser! Get on social media platforms, use influencers to your advantage to engage your intended audience.

But:

Only promote truthful content that reflects your actual product

Do assure that your influencers disclose that the promotional content is in fact an advert, to prevent misleading audiences

Don’t do a ‘Fyre Festival ‘

Bibliography

Abidin, Crystal (2018) Internet Celebrity: Understanding Fame Online’,Jönköping University, Sweden: Emerald Publishing Limited

Kapner, S and Terlep, S (2019) ‘Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening’, The Wall Street Journal . 20th October, page 3.

DeHaas, T. (2017) Twitter . [Online] Available at: https://www.vice.com/en_uk/article/nza8yq/that-photo-of-the-fyre-festival-sandwich-is-fake

Petter, Olivia (2019) ‘KENDALL JENNER AND EMILY RATAJKOWSKI ‘SUED’ FOR PROMOTING FYRE FESTIVAL’ Independent , 2nd September, p.2

Algorithms.

Algorithms usurp an ‘ubiquitous part of contemporary life’ (David, 2018. p148). Through ‘routinely tracking…browser behaviour’ (Bucher, 2016. p.1), a users feed is presented to them in a way that will achieve ultimate pleasure from their experience of strolling through Facebook. Using ‘cybernetic categorisation’ (Bucher, 2016. p.12) Facebook attempts to drive ‘meaningful interactions’.

Why should advertisers care.

From developing an understanding of algorithms advertisers stand to gain more effective content. By achieving a more intimate documentation of their cliental ‘by virtue of their habits, experiences and personalities’ (Bucher, 2016. p.3) through online experience.

As commented on by Taina Bucher our daily digital life is full algorithmic ‘selected’ (Bucher, 2016. p.2) content. Through an orchestrated social experiment, it is understood that much of this content is ‘encountered through invisibilities’ (David, 2018. p144). Explained in Bucher’s ‘The Algorithmic Imagery: Exploring the Ordinary Affects of Facebook Algorithm’s’ Bucher’s participants such as Jessa, who was subject to personalised content after ‘regular talks’ (Bucher, 2016. p.1) about a particular product.

So what’s the problem.

‘The problem is that Facebook doesn’t offer free speech; it offers free amplification’ (Evans, 2019). On a timeline feed riddled with ideologies. ‘Strict chronological’ (Evans, 2019) feeds make for the highest paid advertisers content to be most visible on a user’s feed; as opposed to posts created by friends. Oddly this goes against the mission of Facebook, who aim to allow users to ‘stay connected with friends [sharing and expressing] what matters to them’.(Facebook, 2019). But with the highest bidder getting more attention what chance does the average user have.

Facebook Did A Naughty. (well kinda.)

The most toxic word association you could lay eyes on : “Facebook”, “data”, “harvested”, “weaponised”, “Trump” and… “Brexit”. (Cadwalladr, 2019). Cambridge Analytica, managed just that; infiltrating ‘leaked’(Cadwalladr, 2019) data of ‘tens of millions’(Cadwalladr, 2019) Facebook users in order to ‘target them in political campaigns’(Cadwalladr, 2019). Although Cambridge Analytic took most of the brunt for this scandal, Facebook also had a massive part to play. THEY LEAKED OUR DATA. Okay, yes feel free to collect data on a user to tailor their feed in order to make them get the best experience out of your platform. But DON’T exploit us… it’s just not cool Zuckerberg. Unfortunately, as users we cannot prevent what happens to our given data but in scandals such as these it makes us more precautions of who we trust with it.

Algorithms as nice as they are at making user’s experience flawless, they can also help contribute to a ‘world of manipulation and [misuse of] power’(Cadwalladr, 2019). Accumulated data from user by any media producer is essential in making a product stand out, making the platform feel as if it is custom made. But misuse of this data and exploitation of trust is harmful to the reputation of the business, which can lead to a loss in customer loyalty.

Bibliography

Bucher, Tania (2016) The algorithmic imaginary: exploring the ordinary affects of Facebook algorithms ,INFORMATION, COMMUNICATION & SOCIETY, University of Copenhagen, Copenhagen, Denmark

Evans, Jon (2019) ‘Facebook isn’t free speech, it’s algorithmic amplification optimized for outrage’, TechCrunch. https://techcrunch.com/2019/10/20/facebook-isnt-free-speech-its-algorithmic-amplification-optimized-for-outrage/

Facebook (2019/2019) Facebook Resources.Available at: https://investor.fb.com/resources/default.aspx (Accessed: December, 2019)

Beer, David (2018) The Social Power of Algorithms, Routledge, Milton Park

Cadwalladr, Carole (2019) The Great Hack: the film that goes behind the scenes of the Facebook data scandal. The Guardian. July 2019.Page 1

The Post Humanist subject.

As discussed by Katherine Halyes in her novel ‘ How We Became Posthuman Virtual Bodies in Cybernetics, Literature and Informatics’. The post humanist subject ‘is an amalgam’ (Halyes,1999 p.18) of human nature with ‘machine intelligence’ (Halyes,1999 p.23), however in order to be considered post human ‘the subject’ (Halyes,1999 p.19) doesn’t have ‘to be a literal cyborg’(Halyes,1999 p.19). The difference between post humanist subject and humans is the ability of ‘owing nothing to society’(Halyes,1999 p.21)based on informational data collected from it surrounding, it continues to develop off the back of others without any need to repay those who provided the information.

What point do we as humans reach the natural limit in regards to the development of the humanist subject, it is too important to be left to academics any more. Advertisers should be aware of the developments in this Industry, it’s okay to ignore science-fiction cliches but they are are projecting a not too distant future. A demonstration of the post humanist subject is Charlie Brooker’s ‘Black Mirror’, a compilation series that revolves around a group of people’s personal lives and how technology ‘manipulates their behaviour’ (Mullane, 2016). In particular the episode ‘Nosedive’ is set in a world that functions based on a rating system of one another, henceforth in order to avoid a lower rating ‘everyone is sickeningly nice to each other at all times’(Mullane, 2016). It may seem exaggerated, however it in essence is an Avantgarde reflection of our society. The higher rated you are, the ‘more privileged and better quality of life’ you will have. (Mullane, 2016)

So how does this link to the post-humanist subject?

The subject as referred to before usurps data from its environment. Our current environment capitalises on a hierarchal system were the metric of success is determined by likes and shares, if a post humanist subject was to adopt this nature and over power us society is at risk of ‘technological augmentation’ (Maziarczyk, 2018 p.126). This would result in humans become slaves to the system; much like that of those in ‘Nosedive’

What has this got to do with advertisers?

Good question , as advertisers it is important to foresee what the future holds in regards to both the advertising industry and society itself. If advertisers were to adopt the same nature as post-humanist subjects such as understanding users mannerism potentially this could be beneficial.

Biblography

Halyes, Katherine (1999) How We Became Posthuman, London and Chicago: University of Chicago Press

Mullane, A. (2016). Black Mirror review: ‘Nosedive’ has biggest twist yet. [online] Digital Spy. Available at: https://www.digitalspy.com/tv/cult/a811645/black-mirror-season-3-review-the-surprise-climax-to-nosedive-is-the-shows-biggest-twist-yet/ [Accessed 16 Nov. 2019].

Maziarczyk, G. (2018). Transhumanist Dreams and/as Posthuman Nightmares in Black Mirror. Roczniki Humanistyczne, 66(11 Zeszyt specjalny), pp.125-136.

1 note · View note