#[feel free to continue this in a new post ovo/]
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blossomingbellflower · 1 year ago
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❛ i’m not going to kill you, but i’ll make you wish you were dead. ❜
𝐓𝐇𝐄 𝐂𝐀𝐏𝐓𝐈𝐕𝐄 𝐀𝐔𝐃𝐈𝐄𝐍𝐂𝐄|| @arrachnes
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🏹 "You must truly believe that you are significant enough to make me feel that way.", Kikyou scoffed, her lips twisting into a cruel smirk. "Your arrogance and ego never fails to astound me, Naraku." Even incapacitated at the moment, Kikyou held nothing but utter disdain and contempt for the demon.
"You cannot kill me as the past has proven..so there is only one recourse opened to you." Which was torture." Such a pity. It must be infuriating to be at odds with the heart that beat within that chest of yours." Was Kikyou afraid? No. She was internally irritated at being caught..due to one of his underhanded tricks.
Kikyou was creative. It was only a matter of time until she found her opening. Until then, she will have to tolerate the insufferable.
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soulswimmr · 7 years ago
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Thoughts on s6~
Putting it all under a cut because I can’t not talk in lengthy paragraphs. Feel free to shoot an ask/message if you want to talk about s6, too
Ok wowie, good season. There were noticable weak points, but I’ll address those along the way. First let’s talk about the 
Plot
It was good. It was surprisingly good. The hidden altean thing where they bold faced put that Lotor was responsible for hundreds or thousands of deaths teeters way out of kids’ show territory. They were not fucking around with that. The fact that they made it clear that the plot was not just paladins vs Galra (esp with Lotor wanting to do away with the Galra), but more along the lines of paladins vs lotor vs generals vs sendak vs so on and so forth makes it not just more complex, but stacks the odds against voltron and adds good suspense. Clone shiro was incredible. It was everything i’ve been waiting for. 
The fight scenes, inside and outside voltron (cough cough KeithvsKuron) were breathtaking. Everything about Krolia was very well put together. THE ANIMATION WAS BREATHTAKING. 
On that note (and dipping into characterization a little bit), they kinda layed it on thick with Lotor romanticizing Allura. He was too goody goody and it made the betrayal lose a little impact (aside from the whole mass murderer thing). there’s a difference between that and foreshadowing. 
Idk why the huge timeskip with Keith and Krolia stuck on that mission bugged me a little, but it did. A timeskip makes sense and is a cool tool to use for the fam to get to catch up, but it just felt. Strange. Two years is a long ass time. Keith was completely unaffected seeing the team again. One could argue that this was bc of the mission, or Krolia teaching Keith how to be a member of the blade and have Super Mission Focus, but still, for Keith to have that much almost-off camera development and not be at least startled to see voltron again was weird. I love my mom to pieces but two years alone with her and eventually I’d go a little nuts.
Characterization
That last point brings me right into characterization, and unfortunately this one is gonna be a little more on the critical side. For the most part, characterization/character focus was well balanced this season. But there were some Moments.
Everyone on team voltron developed, and it was arguably best executed this season than any other. We got to see some great Coran moments, where he really felt like a member of the team. Hunk having a no-nonsense teacher, even just for like 15 minutes lol did him good in terms of communicating with their new allies. Hunk is a people-person, and it shows very well. His camera time wasn’t 100% food related all the time, in fact, barely ever. Bravo.
Pidge of course got her own arc, but it was still a GREAT moment when she admitted to having the coding on Shiro’s arm uploaded and on hand just in case. It was CHILLING when she made eye contact with Kuron before he took off. This is, imo, how Dreamworks should’ve handled other characters who didn’t quite have the spotlight in previous seasons. Not a whole lot of moments, but when they were there, they had impact. I hope they continue to do this.
Do I even need a section for Keith? Holy shit. My boi finally accepting his role as Black Paladin and so much more. :’) I won’t elaborate because c’mon, it was in part, a Keith-centric season
Same for Allura. She really is the heart of Voltron. We got to see a lot of sides of her. 
Lotor being a psycho bitch but still having genuine feelings for Allura?? good shit
LANCEY LANCE. Bless him, Dreamworks is doing their best. In terms of his relationship with Allura, seeing him going from meaningless flirting to serious heart to hearts and a team player was fantastic. BUT I have some grievances, here we go.
Lance got a mini-arc and it was great, and he very clearly grows and changes, this is great! However, regardless of ships, seeing it centric to a romantic relationship, and basically being a rebound for Allura was ahhhhhhehhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh eh. 
Pidge and Hunk teasing Lance about his crush was normal, and them pretending to be Lotor and Allura was adorable and hilarious, but Lance was really hurting and when they didn’t stop and just walked out, I???? What. That, to me, is out of character. Hella out of character. Lance is their friend, and they should be?? Friendly??? I was mad @ them
Finally, as much as I love broganes and the great arc they had, they’ve had a tremendous amount of camera time. We’re well away that they’re practically inseparable. What I really wanted to see was the whole team being involved with finding out about Operation Kuron. With Lance seeing Real Shiro in the astral plane, I was really on board with him pulling aside Keith when he came back and be like “ey dude I saw some fucked shit”, and them rescuing Shiro together was a theory I was personally super into. Was kind of disappointment that we didn’t see the relationship between Shiro and the other team members deepen a little more.  
Ships
If you don’t want to read about ships feel free to stop here and thanks for reading!! Message me if anything I said caught your eye.
First of all, daaaaaaamn that Allurance.
I’ve shipped allurance for a while now, more casually than other ships, so to see Lance change and mature and support Allura while Allura started to show that she really values Lance meant a lot to me. It’s good to see Lance grow up a little. For everything that they were this season, forced was most certainly not one of them. Their relationship felt organic.
However, it was not without flaws. I can’t help but feel like Lance was treated like a rebound, and was almost too? supportive??, and it was telling when Allura was talking with the mice, upon them snITCHIN ON LANCE DAMN MICE, she frowned sadly. I have to wonder if she actually returns his romantic feelings. And I do like the ship a lot, casually and aesthetically. But at the end of the day, what I was hoping to see was a really solid friendship. I think from here they don’t need to be straight up romantic. Their relationship is no doubt one of the strongest in the show, but I think it would be an incredible writing path to keep their friendship, because allurance has been hinted since episode one, and I think it’s almost?? Too easy for the writers to turn it romantic. I think Allura and Lance are a great team and very compatible for friends, but uhhhh read on.
I’ll just address the elephant in the room and come clean, yeahhhhh I like klance and yeeeaaahhhhh I would have really liked to see some more content this season, so sue me lmao. 
If I’m gonna be really blunt about my feelings, I feel like klance is a fantastic direction for Dreamworks to take. I feel like it would be good writing to make klance endgame. Why? Because it’s the path of least resistance. That’s why so many people like it. Keith and Lance were so salty at the beginning, but the crew made an effort to show that in moments that were particularily tough, they have loads of potential and can be very good for each other, romantically or platonically. It’d be harder to write, it’d take time, but I think it’s a worthwhile pairing. And there are definitely some moments that are super disruptic to both Keith and Lance’s development when they, Lance especially, straight up regress in their development and fight for no reason. I think it’s unfair, and it almost always makes me go “wait I thought they were starting to get along better??”. Now that Allurance is a thing, I’ve stated in another post that, because it would be strange for Lance to have two romantic arcs, it’s pretty unlikely that klance will actually happen. Do I think they teased us? Yeah. Do I think they straight up qbaited us? Not really. In the end, my biggest hope is that they continue to develop Keith and Lance’s friendship and don’t abandon the really strong potential they have together. Don’t let them regress, Dreamworks.
I’m not gonna address she/th (or tag it, because who goes into the tag looking for someone to say IM NOT A FAN OF XYZ JUST THOUGHT U SHOULD KNOW) too much because I’m personally not a fan. There’s so much about their relationship associated with “brothers”, and Keith looking up to Shiro that it just doesn’t rub me right in terms of romance. I had to wonder if they aged Keith up two years to justify possible future she/th?? if it happens I’ll be bummed, and I think the random aging up is kind of a cop out, but hey, it’s their show.
RIP Lotura. I stopped shipping it and figured out Lotor was a hoe after his third Dramatic ‘Let’s Bring the Universe Together’ Speech to appeal to Allura’s sense of duty. It’s a shame tho, I was really digging it at the end of season 5
PUNK FOREVER YAAAAAAAAAAAAAAAAAAYYYYY
Thanks 4 coming to my ted talk, get in my ask and discuss w/ me ovo
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rigelmejo · 4 years ago
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Tempted to try Skritter app again (to learn Hanzi because it’s an srs so I’d just do it until I learned “enough”) but I don’t remember if last time they even had mnemonics (and honestly that’s the benefit of a premade thing - I don’t have to do that myself lol)... I feel like last time I tried it, it’s setup was not what I wanted, especially for the price... (and yet, I wanna try and see if it works better than I thought lol). Also I am reading actually reading the Alan hoenig chinese characters book now.
Also tempted to try wanikani app for the same reason but Japanese (again I could just... skip it and continue the Nukemarine decks, and read books I own lol).
Anyway moral of the story is I’m great at wanting to distract myself. Instead of just using what I have.
Also I’ve come to terms with the fact I will just HAVE to do some study separately to build output skills that I’m not doing right now. I’ve been doing L R Method primarily FOR listening comprehension improvement - and it shows. If I want to improve speaking? I’ll need to either add shadowing or do it other times (which is more time than I want to spend per chapter right now). If I want to improve character recognition(so reading skills), I need to do separate Hanzi study or slower extensive/intensive reading where I have more time to dedicate to learning the written word. If I do intensive reading during L R Method I either - slow down the time chapters take to get through by adding that extra step, or don’t actually focus on listening which is what I was aiming to improve. L R improves listening FAST and WELL but to do the other skills i need to do more things or separate.
So I’ve realized right now I should probably just focus on L R Method and realize I’m going to need to do more intensive reading(or Hanzi study) later to help reading recognition, and more shadowing later. I am contemplating adding shadowing once my listening comprehension is better.
If I want to do L R Method through a whole book, adding all the extra steps takes longer so I’m doing those later - maybe toward the end of the book once listening comprehension is better. (For me either focus on one thing and improve noticeably and or focus on several and improve slower in each).
Also, I AM in a sweet spot where when I listen to the audiobook as I read in step 2 of L R Method - I can follow the story. So like, if I’d like to finish reading guardian in a reasonable amount of time that’s my best bet - with the benefit of listening practice and hearing pronunciation of all known/unknown words. (At least until my extensive reading speed surpassed speaking speed).
Recent positives:
1. I reminded myself any study is better than no study. (In the end I imagine... a lot of it boils down to just “did you study 2600 hours” or whatever X is needed for competent language skills in the language you studied... so if I’m doing anything it’s better than nothing).
2. In light of that, i read some manga in Japanese today. Went well. Still baffled I’m capable of following the main idea without a dictionary now. Picking up more varied daily speech ways of saying stuff. Also I remembered bilingualmanga.com exists so I’m using that to look up new word meanings. For the first time in years I am?? Interested in manga again?? (Also yes you can TELL I don’t want to do srs flashcards a la Nukemarine’s memrise courses lol anything but that even though I’d probably progress the Fastest if I just buckled down and did them...)
3. I read 1/3 of Japanese in 30 Hours. I plan to finish it this month. I stopped transcribing it - I’ll get reading practice elsewhere tbh. I just wanna make myself read through a grammar guide tbh. It’s going well. I find this book pretty logical (only odd thing is it teaches masu form first like Genki, and not regular form until lesson 40 - but since I’ve read the first third of Tae Kim’s Grammar Guide it’s a nice contrast in a way). It does describe masu as a helper verb.
4. I have the urge lately to read a lot of the books I already own. Is it the most organized way to study? Nope. But it is studying, and the low pressure of “do what I want, read what I want, work THROUGH materials” is motivating. Just read, it’ll help. I don’t have to be perfect. And I will make use of the books I’ve already bought! In that line of thinking, I am finishing Japanese in 30 Hours, I’ve started reading Reading in Japanese (a 500 page beginner book but lots of big print so let’s say ~300 pages equivalent). When I finish that, I wanna read my mnemonics Japanese kanji book. Then maybe Japanese Sentence Patterns, or my more comprehensive Reading Japanese book. Basically - I figure if I read through what I have, I will reinforce a lot, learn a lot, and at least get some use out of it. Also cause if I wasn’t studying on purpose? I’d read this kind of stuff out of interest! So I might as well read!
5. Also in light of that I’m finally buckling down and reading the Alan hoeing Chinese Characters book (I know, who am I?). I’m not going over old chapters - I could, but also not trying to be perfect... just trying to FINISH the book for once. The Word Brain said words take 5 minutes to learn - usually seeing them 5 times in ideal timing to remember (spaced repetition). Well I’m not doing flashcards. But some of these words I’ve seen plenty before. So maybe reading my stuff will finally cement them better. I’m also hoping the advice of mnemonics help, will help make the memories stick better (I AM still making a sound mnemonic for every hanzi). Realistically plenty of these Hanzi will not stick, but having a mnemonic now maybe means next time I see them in reading they’ll start being remembered easier. Plus I have like 2 other Hanzi books - so if I read Alan hoenigs book and they don’t stick, maybe they’ll stick better with the next book reinforcing. Basically - in reading I got some to stick, but want to speed up the process with some mnemonics lol. Also? Again Skritter seems appealing if only because maybe I could do 2000 Hanzi in 2-3 months with srs.... but of course the problem there is: will I DO srs or hate flashcards too much? Whereas reading a book? I can do it, if readings all I need to do.
6. Inspired to read I read 2 more mental health self help books this past week, am reading 2 more that have exercises, and it reminded me when the year started I said to myself any book would count as book read goals if I wanted to read it. So maybe I Can just read my learning books for fun, my fiction books for fun, you know? Maybe I should do that more again. At any rate, the open minded idea to read anything I want without pressure to “do it in a perfect way” made me feel much more free and motivated to do things.
7. I’m back to working out a little, on account of my stomach medicine helping with the pain a bit! Wooh! I saw a video that yeah made me feel gay like everyone else who watched ToT but also the girl had a hella cool ab routine so I am copying it I’d love to be strong like her. And surprisingly, I can actually do a modified version of it (so like stand up bicycle crunches instead of laying down, knee planks instead of regular). So I can do that ovo)/
8. I got a gift card so I bought 2 Chinese novels at about ~2 ease rating (from that rec list I posted). So they should be 小王子 reading level. I’ve tested them both by reading online snippets and I could follow them. So I’m gonna make a goal to read them extensively. (And now that I know Google translate can lookup words in pics I might underline unknown words to look up after finishing each chapter). It would be cool to finish more novels! And the more I read, the easier reading will get! It’s that pages read goal baby lol! One of the novels is 撒野 so I’m excited for that (and hear it’s gonna have a drama). The other is by Ye hua (I think that’s his name), but I didn’t get 活着, I got a different novel he’s written that I was more interested in.
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ethan1220world-blog · 5 years ago
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Audience Studies (3P18) Blog Post #1 - Ethan Limsana
During the introduction of our text, we learn many different ways to describe the concept of an audience and how a particular audience has and can function over time. A critical piece in learning about where we are now, is to examine how they began and evolved overtime based on popularity of politics and social needs. In order to relate to these teachings, I will apply them to my modern life with a form of entertainment that I access daily in many different ways and social settings depending on context: music. Whether it be walking through the supermarket with a pair of headphones on, or at a live concert surrounded by crowds of rowdy young adults, music demonstrates a multitude of ways an audience can be affected. I listen to music daily on my phone with the goal of finding melodies that are addicting, and artists that write lyrics that heighten my emotions either by making me feel excited when I’m energized, or depressed when I’m sad. Once I’ve found the right song, I can listen to it many times before I get bored, and look at other works the author has to offer through streaming platforms like Spotify and YouTube to choose what else I do and don’t like. This work that I’m doing to curate my music tastes are demonstrating an information based audience by simply listening to the artist and what they have to say about a given topic. It also demonstrates a meaning based view because by choosing I like and don’t like, the artist will see those tracks and adapt future works based on the reviews. Although, these messages would be much different face-to-face by exact knowledge given to one another, I am a part of the mass audience and communicate through my views, likes, and shares. This is my role in obtaining music for low cost, often free, for the large profit organizations that provide me music. Like any other job, I perform these roles when I am the audience member, and when I stop listening, I am no longer an audience member. Although I enjoy listening to 1980s music, my music taste has changed due to shifts in society and me as a demographic. As streaming services kept offering me to listen to rap music for being a young adult male, I eventually tried it, giving into Drake, Young Thug, Tupac, and more. Here, my shift in music taste was a result of the audience-as-outcome model because the media altered my taste. As mentioned before, I filter into the grand scheme of advertising and ratings as an individual on my phone, without a public space to listen or review the music, where most others are listening too. Since this experience is primarily alone, and I have no connection with other listeners, I am part of the audience-as-mass model. Not to say I have no power in this situation, I demonstrate audience-as-agent too by telling social media, and the entertainment providers what I think and ultimately making the final decisions of my interests on my own; in this case I happened to not enjoy older rap music, but enjoy modern rap music because it heightened my excitement. I chose to keep what I enjoyed because it fits me and my lifestyle, as an act of my free will. 
A small percentage of the time I spend with music is live because it costs more money, often requires travel, and isn’t nice for time management, but it's the most engaging and memorable musical experiences I’ve ever had because of the nature of crowds. As a practice dating back to ancient Greek and Roman audiences, concerts are the same in essence; hundreds or thousands of people leave their homes to gather in one specific location to listen to a select few. Here, it is entirely dependent on the people on stage to determine the energy of the crowd. At rap concerts, loud music is played, and messages of substance abuse, and violence are in the lyrics. The crowd responds to this content by showing up to the concert dressed in fashionable clothes, drinking, getting high, and most of all, being rowdy by pushing, shoving, crying, and sometimes even fighting. As feared by the end of the 19th century, live concerts often display the potentially destructive qualities of crowds. As an individual listening to music alone, the reality is relatively unchanged from regular society, but when a crowd gets together, it is a temporary change in that particular society as a collective because individual actions have less consequences associated with them and immediate emotions can freely be demonstrated by all. The positives of the crowd are also unchanged; they create a physical setting for me to go, and create a memorable experience for me to worship someone who was already in power, to reinstate my value in enjoying their music, and keep them in power. 
This power opens up new opportunities for record labels and artists to scheme new ways to alter our decision making process to make choices that continue their revenue flow and keep them in power for as long as possible. For example, Drake and his label OVO, use advertising and multimedia to keep us thinking about his music and persona even when we’re not listening. The money made from live events and music sales, goes into buying and selling merchandise, buying restaurants, maintaining an entertaining Instagram page, and utilizing television and film for documentary and selling the idea of his rich lifestyle. Although it is our own agency and free will to choose what we enjoy, these power moves are made to trigger appeal and to trick us into a cycle of worship.
It is the complete truth that modern rap music is a gold mine for those in power: it is repetitive, subject matter is relatively the same throughout different artists, and it is insanely popular among young viewers who make up most of the internet’s usage in North America. It can be tough for myself to take a moment to realize all that I see online is not real, but I’m one of millions, with many that don’t have the education to consider that. The effects perspective is a lens I can use to think about how I am affected by these powers in media that influence me now, and over time. In order to be informed, and understand why I’ll be advertised certain types of content in the future, is to study why my demographic reacts so positively to rap music. 
As part of mass society, I and others are listening to this music alone, with little to no exposure of the themes suggested aside from movies and tv shows. Mixed with being a young adult, male and naive, this ignorance to the rapper lifestyle is exactly what advertisers capitalize on to gain and keep my attention. We live in a progressive time where racial equality, specifically black, is at the forefront of all media concerns and therefore, our concerns. The issue is that I have no first hand idea what is different in their culture as opposed to mine. There are few popular media that demonstrates African American’s as regular people who do regular daily things; instead the popular discourse uses selective exposure to say they grew up on the street and have become rich and surpassed whites. When music videos and lyrics suggest their lifestyles include endless amounts of money, having sex with multiple women, and killing people they don’t like, there’s actually very little I can actually do to disprove that even though its highly unlikely. Early concerns with mass persuasion worry that even though I have the critical ability to deem what is true and what isn’t, my brain wants to imagine something before it experiences it. I’m only shown stereotypes, so that's all I have the capacity to imagine for the time being. The artists acts as a barrier between me and their affairs; they only let me imagine how rich their lifestyle is for their specific interest of me believing that listening to what they have to say will elevate my life in some way, or keep me racially diverse. 
I keep listening to these fake notions of black culture because, well, it's addicting for me. The Payne studies showed some important facts: intense violence and action scenes were more memorable for boys, the more exposure of similar themes created pronounced beliefs within children, and the interest in sexual themes became more engaging in children as they grew older. The themes I’m exposed to represent delinquencies that parents and teachers have taught me to stay away from, so they are exciting for me to see and fantasize about. It is an over-saturated market also, so I have more pronounced internal feelings about the content. Also, it is at a point in my life that I am more gullible to what is shown to me online. If these reasons weren’t enough to argue why I don’t stop listening, the presence of opinion leaders and emotional contagion make it increasingly difficult to leave the genre. Opinion leaders rise within my friend group, and reviewers I find online. Being so close to Toronto, most of my friends fall into the same demographic trap and see Toronto rappers as something to take pride in and constantly keep up with celebrities’ internal drama. Online reviewers, although they have more credibility, often promote the popular opinion in order to keep fans happy, sharing, and make their program more popular, and they might even be incentivised by outside sources to create and artificial opinion. Seemingly everywhere wants me to keep listening to this music, and when it consistently keeps my friends and I in an energized mood through emotional contagion, it at least feels like it's doing more good than bad in the moment.
As an audience member, mass media has treated me like an object whose attention can be persuaded, changed, and sold, but it's too early for me to see long term detrimental effects. I spend about 6-8 hours looking at screens everyday with heights of around 12-14 hours. Some of this is because of work, but more than half is for consuming entertainment and social media. It often gives me a fictionalized perspective of different topics which is why I’ve worked hard in the last two years to improve my lifestyle and create more unique experiences. Most of this leisure time is worse spent than when the media originally pulled me into addiction at the beginning of high-school. I was recommended to watch things I’ve already seen, or are so similar, it offers no unique ideas, so constantly being offered what I already like has put me in a rut. Also, I am weary of gaining emotions because of my viewing habits. Since most of my interests in entertainment are associated with delinquent themes, I recognize that when I’m out, I am not outgoing with strangers because I don’t trust them. Commonly in mob related movies, they give the feeling that you can’t trust anyone, and those feelings lie somewhere within me.
Public opinion is the most powerful information a company use to always have the upper-hand over the consumer when it comes to buying and selling. The information can be private or public depending on if it is beneficial to the company. It can be used to gain honest opinions about what the population thinks about a product, or a survey can be made specifically to trick the public into conforming to a certain ideal by use of question-wording-effects. The information can be used to alienate consumers into bandwagoning onto a perceived public opinion. The potential to mix and match these uses seems like a modern day superpower to me. To examine the ways public opinion is measured and used by large corporations for profit, I’ll relate to myself working in sales at Best Buy and Virgin Mobile to compare and contrast by looking at what I do to earn an individuals’ opinion on a much smaller scale. 
When working with a customer, I want to ensure my commission is made whether or not it is in the buyers’ best interests when they walk in. First, I want to find out why they’re in the store. I ask about what issues they have with a current device, and move further to find out important things about their lifestyle: if they have kids, are they in school, where they live, and what hobbies they have. At this stage, I am giving my customer a person-to-person interview where I establish rapport, and my most advantageous position as a salesperson to both learn about the client, and earn a degree of trust so I can be given true answers to my questions. Here, I avoid leading questions because the answers wouldn’t accurately depict the information I want to offer a product that is relevant. The tactics of my survey change depending on what part of the sale we’re at for my benefit. Once we find the right phone for the user, we talk about the price which is where response effects are wildly useful. If the first thing I say is the actual price per month, the customer would be unsatisfied with the number and feel entitled to bargain, or wait for another sale, or go to a different company entirely. Instead, I show the original price for the phone, and their mobile plan separately which is always high, then show them what I can save them by signing up with a new contract; the response is almost always positive. This is because the original price has nothing to contrast except for some kind of number they’ve had before, or seen in a flyer which isn’t obtainable for me. In the second example, I’ve given a realistic, yet unfavourable example for them to contrast instead to get rid of any pre-existing notions of price. Once the customer has decided to buy the service or product, they will be less likely to buy anything else because they either don’t have enough money, or are weary of me taking advantage of them. When defenses are high, question-wording-effects can be used to make the customer think they want more. The last thing I have to sell is extra insurance for your phone, which everyone is accustomed to say no to because of negative connotations of other insurances like car, or life. Once they tell me they don’t want insurance, I proceed with the process and move on to the next topic, but realistically, I’m using this time to include specific words and body language to make them feel unsafe about their new product. I will begin using words in our conversation that have to do with the length of their contract, the price of the phone, specific words like fragile, stuck, lost, regret. My body language also changes to be more loose and clumsy, and often I place my drink uncomfortably close to the new device. When I ask again later in the process, the customer feels they have made the decision for themselves, drop their defense and buy. 
Sometimes, other means of gathering opinion are beneficial as well. Although a personal interview offers me the most advantages, a telephone interview is a cheaper and time efficient way of gathering information. There is a possibility I could employ the same tactics into this interview, but that poses a couple problems. I cannot establish rapport as well, so if I ask too many personal questions, the customer will feel uncomfortable and hang up. I generally need to avoid leading questions, and keep the call strictly about the sale. This is a good way to earn information to use in the future, not the present. I can filter their answers to find out what may be a successful offer for the future. For use of large companies, this type of information could be used to find out where and when to sell things, but not as precise to find out what type of product to make. The final type of survey I look for is an email survey. These help me to gain a higher personal rating to gain recognition within my company, but as the text suggests, these are borderline useless way of gathering and asking for information. Just about all ways of surveying have some kind of flaw which skews the data gathered with varied impact, but email has to be the most negative impact. It requires the customer to actively do it during their leisure time, and it holds no benefit to themselves. Out of every ten customers I offer the online survey to, one may actually do it. This means they would have an outstanding reason to do it; either they really liked, or really hated the service. The numbers of completions are low, and the sources are not credible.
After information is acquired, the Government and large corporations use qualitative and quantitative data to use audiences in ways that far exceed the possibilities of an individual. They use this information to operationalize their audience; keep their viewing habits the same, and constantly sell their time to advertisers without suspicion. In order to find examples of political economy today, I will examine myself as an audience member of advertisements specifically through my phone on social media platforms and entertainment streaming services. Now that I can identify how advertisers obtain my personal habits and information, I can assume who is buying it based on what advertisements, or entertainment I’m offered. 
As a consumer, I actually pay for many of the streaming services I use which I know isn’t the norm for post-millenials. I pay monthly to access Netflix, Spotify, and YouTube, which means I don’t receive advertisements through these entertainment services, which is great for some of my leisure time, but I do not escape advertisements altogether. In fact, each of these streaming services, including the phone I bought, have a mandatory a lengthy multi-page terms of service agreement which states that they are services which I use while I pay for them, and during this time, they can gather as much information about my viewing habits as they want to improve their services. In exchange for signing this contract, I am given thousands of choices of the most popular movies, TV shows, and music of today with a service that knows what I want to watch even before I know what its about. In the meantime, however, all information of my demographic including how much I am paying for streaming is being sold to google, to then sell to advertisers in similar markets. I’m still not rid of the blindspot that advertisers use to steal my leisure time. Often while watching a show, I browse on my phone, and during that time I get ads for tv shows and movies on subscription services I have yet to pay for. The luxury of using Netflix services is paid for by me enduring ads for other similar subscription-based websites, which I am then working for free to review by looking at them and seeing whether or not they are worthwhile, just for it to be advertised again when there's a new incentive for me to consider again. This same operation happens to everyone who uses streaming services, as the audience is a commodity to be bought and sold by advertisers. 
I’m treated very well as a subscriber of these services; the servers send the program are reliable with few buffers, the websites don’t have malware or bugs that slow down the speed of my computer, and I even get special features such as the option for subtitles on any show, and even an automatic option to skip opening credits. The same can’t be said for those who can’t afford to pay monthly, or who are using ad blockers. For example, my girlfriend is the daughter of Asain immigrants and she watches Korean TV, but she doesn’t pay for streaming services, and there are no channels for her to watch them for free. She streams these shows from free servers she finds online. These are often filled with malware, regular ads, and pop-up ads that ruin the viewing experience as well as poor servers from outside of the country which buffer and crash often. I am labelled as a priority customer because my viewing consists of popular American TV and I pay for the service, meaning I will most likely respond well to the advertisements that are sent to me and have a higher chance of purchasing, so my leisure time is improved to keep me as a customer. My girlfriend is exactly what advertisers will ignore, she enjoys foreign shows and doesn’t pay for her streaming service, so her leisure time is not cared for or valued, so is less important. This is a slightly different take on what the text has to explains, but it is a similar issue. Racial formation is causing someone close to me to not enjoy their leisure time as much as me because of their background and taste. 
Adding market value to certain demographics does show signs of massive potential in new technologies though. Our viewership is measured on any platform we visit through server logs, and cookies. Even now with Google assistant and Google Home and smart home devices and surveillance systems, our voices are being monitored too. I had a conversation with my mother about what Halloween costume I am going to wear this year, and Google offered me advertisements for Halloween costumes the next day. This is the evolution of peoplemeters that tracked TV viewing habits, but on a much smarter and efficient scale that people meters couldn't achieve. Because of psychographics, we are not purely treated as a mass audience in this situation. I am not being offered to listen to Drake because Drake is popular with men my age, I am being offered curated advertisements that are relevant to me based on my demographics, psychology, and my actual web searches and needs described through conversation. This conclusion is very controversial because devices that listen to your voice at all times is creepy, but it is the peak of what target marketing strives to be in its most efficient form. When this form of information gathering and target marketing is perfected, it is hard to say whether our thoughts are truly our own because of the power of suggestion.
0 notes
glenmenlow · 7 years ago
Text
Iconic Canadian Brands: 5 Questions With Canada Goose CMO Jackie Poriadjian-Asch
As temperatures start to drop and winter jackets come out of storage, Canada Goose’s iconic logo and down-filled apparel remain a common sight on commuters and outdoors enthusiasts worldwide. The cold weather apparel brand, which was founded as an outfitter in 1957 in Toronto, this year was named one of the Interbrand 150: Iconic Canadian Brands.
If there’s one thing we know, it’s that craftsmanship—real, authentic craftsmanship—takes time. After 3 years of exploration and steadfast dedication, we’re proud to share our Knitwear collection with the world. Shop Knitwear via in bio. #KnitWithPurpose
A post shared by Canada Goose (@canadagoose) on Aug 23, 2017 at 12:30pm PDT
//platform.instagram.com/en_US/embeds.js
From innovating on timeless classics such as the parka to introducing knitwear and expanding its retail footprint beyond its homeland, Canada Goose is continuing to grow as an apparel and retail tastemaker as it turns 60 this year.
For the first-time ever, we're going beneath the parka. Introducing Knitwear: https://t.co/xMU171Ns7q #KnitWithPurpose pic.twitter.com/Yt4AbohcXa
— Canada Goose (@CanadaGooseInc) August 14, 2017
//platform.twitter.com/widgets.js
It’s also expanding via co-branded partnerships including successful collaborations with Vetements, Drake’s OVO (October’s Very Own) and Opening Ceremony to “introduce exclusive new styles that leverage our iconic silhouettes and to authentically speak to a broader segment of the marketplace,” as CEO Dani Reiss stated on its recent quarterly earnings call.
Jackie Poriadjian-Asch (right), Canada Goose’s Chief Marketing Officer, discusses the brand’s rich heritage and bright future, international expansion and the role of brand ambassadors and the entertainment industry in our latest brand leader Q&A:
Jackie, Canada Goose was named one of the Interbrand 150: Iconic Canadian brands as part of Canada’s 150th birthday celebrations this year—which also marks the 60th anniversary of the brand. In your opinion, what makes Canada Goose iconic?
The Canada Goose parka is recognized for its iconic design that has come to symbolize warmth—it’s at once functionally impenetrable and timeless—and function never goes out of style.
On the eve of our anniversary, it’s hard not to reflect on how Canada Goose has been shaped by 60 winters. Born in the Arctic, worn in cities around the world—we have a very rich history and tradition.
#GoosePerson Laurie Skreslet became the first Canadian to summit Mt. Everest in 1982. This month, he embarked on new territory: he conquered Mt. Fuji for the first time, alongside Canada Goose CEO Dani Reiss. Standing at 3,776 meters or 12,388 feet tall, it took them 11 hours to complete the journey. When’s the last time you challenged yourself to reach new heights? . . by @raishizuno
A post shared by Canada Goose (@canadagoose) on Jul 25, 2017 at 11:55am PDT
//platform.instagram.com/en_US/embeds.js
The FW17 collection pays tribute to the brand’s 60th anniversary. How else is Canada Goose engaging with its history and tradition?
Like other icons, Canada Goose has also participated in many historic moments. For example, working with Laurie Skreslet to design a jacket to support his mission to be the first Canadian to summit Mt. Everest.
I attribute our long-standing tradition of staying true to our roots—while evolving to support consumers increasing lifestyle needs—as a key factor in how we’ve been able to maintain relevance and authenticity to allow it to deliver a truly iconic experience.
youtube
You’re opening new retail locations in Tokyo, Boston, Chicago, London and Calgary, as well as extending your e-commerce platform across “cold-weather markets” (Germany, Sweden, Austria, etc.) As you expand globally, what is your strategy for the Canada Goose experience?
We believe the consumer should be able to experience Canada Goose consistently across any channel they choose.
As craftsmen who put function first and regard quality above all else, our stores are designed as a destination for fans to experience the full product range not available anywhere else—to touch and feel its performance, its unparalleled comfort and warmth—and be personally guided through the journey by highly knowledgeable brand ambassadors.
Stories of the “Goose People” who have inspired the collections take you deeper in discovery, where store environments provide more subtle nods to where we come from—marble from Canadian quarries or local artisans’ work featured throughout, for example.
Online we work equally as hard to ensure that, throughout the journey, our consumers are able to experience the brand as well as the breadth and depth of our product. Here we’ve prioritized the customer service experience to ensure that to assist with as much passion and knowledge as our in-store teams.
youtube
The “Goose People” have become a core part of your ideology and are deeply rooted in your Canadian identity. What role do they play in customer engagement, and is this part of the strategy going to be successful in other markets?
Our Goose People are not a strategy but a reflection of Canada Goose’s core values. Goose People are a personification of our brand in many ways, giving us a greater ability to build a deeper connection with consumers.
youtube
For 60 years, we have been invited to share in the journeys of extraordinary individuals as they chart their own course, often requiring extreme physical as well as mental toughness and usually for a purpose far greater than themselves.
We’ve listened to them talk about their missions, craft gear to ensure we were able to support their needs, and join them on the emotional road to making dreams reality. When we tell their stories, it is to celebrate their journey as well as their achievements, and ultimately to inspire our audience to dream big and make real for them the idea that anything is possible.
Many of our earliest Goose People relationships that were forged at home in Canada. Now, as a global brand, we are very excited to continue to share stories of great men and women from all corners of the world.
#GoosePerson Laurie Skreslet summited Mt. Fuji for the first time alongside our CEO Dani Reiss. What new heights are you reaching today? pic.twitter.com/3Kec6PlwEm
— Canada Goose (@CanadaGooseInc) July 25, 2017
//platform.twitter.com/widgets.js
Canada Goose has been tightly linked to the film and entertainment industry for crews and talent alike, and as a partner of the Toronto and Sundance film festivals. What role do these partnerships play in building your brand story?
As a brand that designs products that are function-first, the film community’s trust and reliance on us to deliver on our promise plays a critical role in our brand story.
Frankly, there’s no more compelling way to engage consumers with our unique value proposition than being put to the test – through the experiences of real people with real needs that are being met through the utility our jackets provide.
Happy Birthday @Cory_Joe! Wishing you all the best on your special day #GoosePeople pic.twitter.com/M3egpW66V5
— Canada Goose (@CanadaGooseInc) August 20, 2017
//platform.twitter.com/widgets.js
Over the past 30 years, that relationship has gradually moved from behind the scenes to on-camera. Costume departments seeking to authenticate scenes started casting Canada Goose as depicting harsher climates when warranted, and once talent had the opportunity to experience the jackets—the warmth and iconic design—they often took it home after production wrapped.
youtube
Canada Goose today is as relevant in the harsh conditions of the Arctic where it was born to the major cities around world where it is often worn. While we don’t participate in product placement of any kind, we are proud of our role within the film and entertainment and excited to be able to tell are brand story through a celebration of the community and their craft through partnerships with Sundance and the Toronto Film Festival.
Get more insights in our Q&A series and suggest a Q&A via [email protected].
Subscribe to our free daily e-newsletter for more.
The post Iconic Canadian Brands: 5 Questions With Canada Goose CMO Jackie Poriadjian-Asch appeared first on brandchannel:.
from WordPress https://glenmenlow.wordpress.com/2017/08/30/iconic-canadian-brands-5-questions-with-canada-goose-cmo-jackie-poriadjian-asch/ via IFTTT
0 notes
joejstrickl · 7 years ago
Text
Iconic Canadian Brands: 5 Questions With Canada Goose CMO Jackie Poriadjian-Asch
As temperatures start to drop and winter jackets come out of storage, Canada Goose’s iconic logo and down-filled apparel remain a common sight on commuters and outdoors enthusiasts worldwide. The cold weather apparel brand, which was founded as an outfitter in 1957 in Toronto, this year was named one of the Interbrand 150: Iconic Canadian Brands.
If there’s one thing we know, it’s that craftsmanship—real, authentic craftsmanship—takes time. After 3 years of exploration and steadfast dedication, we’re proud to share our Knitwear collection with the world. Shop Knitwear via in bio. #KnitWithPurpose
A post shared by Canada Goose (@canadagoose) on Aug 23, 2017 at 12:30pm PDT
From innovating on timeless classics such as the parka to introducing knitwear and expanding its retail footprint beyond its homeland, Canada Goose is continuing to grow as an apparel and retail tastemaker as it turns 60 this year.
For the first-time ever, we're going beneath the parka. Introducing Knitwear: https://t.co/xMU171Ns7q #KnitWithPurpose pic.twitter.com/Yt4AbohcXa
— Canada Goose (@CanadaGooseInc) August 14, 2017
It’s also expanding via co-branded partnerships including successful collaborations with Vetements, Drake’s OVO (October’s Very Own) and Opening Ceremony to “introduce exclusive new styles that leverage our iconic silhouettes and to authentically speak to a broader segment of the marketplace,” as CEO Dani Reiss stated on its recent quarterly earnings call.
Jackie Poriadjian-Asch (right), Canada Goose’s Chief Marketing Officer, discusses the brand’s rich heritage and bright future, international expansion and the role of brand ambassadors and the entertainment industry in our latest brand leader Q&A:
Jackie, Canada Goose was named one of the Interbrand 150: Iconic Canadian brands as part of Canada’s 150th birthday celebrations this year—which also marks the 60th anniversary of the brand. In your opinion, what makes Canada Goose iconic?
The Canada Goose parka is recognized for its iconic design that has come to symbolize warmth—it’s at once functionally impenetrable and timeless—and function never goes out of style.
On the eve of our anniversary, it’s hard not to reflect on how Canada Goose has been shaped by 60 winters. Born in the Arctic, worn in cities around the world—we have a very rich history and tradition.
#GoosePerson Laurie Skreslet became the first Canadian to summit Mt. Everest in 1982. This month, he embarked on new territory: he conquered Mt. Fuji for the first time, alongside Canada Goose CEO Dani Reiss. Standing at 3,776 meters or 12,388 feet tall, it took them 11 hours to complete the journey. When’s the last time you challenged yourself to reach new heights? . . by @raishizuno
A post shared by Canada Goose (@canadagoose) on Jul 25, 2017 at 11:55am PDT
The FW17 collection pays tribute to the brand’s 60th anniversary. How else is Canada Goose engaging with its history and tradition?
Like other icons, Canada Goose has also participated in many historic moments. For example, working with Laurie Skreslet to design a jacket to support his mission to be the first Canadian to summit Mt. Everest.
I attribute our long-standing tradition of staying true to our roots—while evolving to support consumers increasing lifestyle needs—as a key factor in how we’ve been able to maintain relevance and authenticity to allow it to deliver a truly iconic experience.
youtube
You’re opening new retail locations in Tokyo, Boston, Chicago, London and Calgary, as well as extending your e-commerce platform across “cold-weather markets” (Germany, Sweden, Austria, etc.) As you expand globally, what is your strategy for the Canada Goose experience?
We believe the consumer should be able to experience Canada Goose consistently across any channel they choose.
As craftsmen who put function first and regard quality above all else, our stores are designed as a destination for fans to experience the full product range not available anywhere else—to touch and feel its performance, its unparalleled comfort and warmth—and be personally guided through the journey by highly knowledgeable brand ambassadors.
Stories of the “Goose People” who have inspired the collections take you deeper in discovery, where store environments provide more subtle nods to where we come from—marble from Canadian quarries or local artisans’ work featured throughout, for example.
Online we work equally as hard to ensure that, throughout the journey, our consumers are able to experience the brand as well as the breadth and depth of our product. Here we’ve prioritized the customer service experience to ensure that to assist with as much passion and knowledge as our in-store teams.
youtube
The “Goose People” have become a core part of your ideology and are deeply rooted in your Canadian identity. What role do they play in customer engagement, and is this part of the strategy going to be successful in other markets?
Our Goose People are not a strategy but a reflection of Canada Goose’s core values. Goose People are a personification of our brand in many ways, giving us a greater ability to build a deeper connection with consumers.
youtube
For 60 years, we have been invited to share in the journeys of extraordinary individuals as they chart their own course, often requiring extreme physical as well as mental toughness and usually for a purpose far greater than themselves.
We’ve listened to them talk about their missions, craft gear to ensure we were able to support their needs, and join them on the emotional road to making dreams reality. When we tell their stories, it is to celebrate their journey as well as their achievements, and ultimately to inspire our audience to dream big and make real for them the idea that anything is possible.
Many of our earliest Goose People relationships that were forged at home in Canada. Now, as a global brand, we are very excited to continue to share stories of great men and women from all corners of the world.
#GoosePerson Laurie Skreslet summited Mt. Fuji for the first time alongside our CEO Dani Reiss. What new heights are you reaching today? pic.twitter.com/3Kec6PlwEm
— Canada Goose (@CanadaGooseInc) July 25, 2017
Canada Goose has been tightly linked to the film and entertainment industry for crews and talent alike, and as a partner of the Toronto and Sundance film festivals. What role do these partnerships play in building your brand story?
As a brand that designs products that are function-first, the film community’s trust and reliance on us to deliver on our promise plays a critical role in our brand story.
Frankly, there’s no more compelling way to engage consumers with our unique value proposition than being put to the test – through the experiences of real people with real needs that are being met through the utility our jackets provide.
Happy Birthday @Cory_Joe! Wishing you all the best on your special day #GoosePeople pic.twitter.com/M3egpW66V5
— Canada Goose (@CanadaGooseInc) August 20, 2017
Over the past 30 years, that relationship has gradually moved from behind the scenes to on-camera. Costume departments seeking to authenticate scenes started casting Canada Goose as depicting harsher climates when warranted, and once talent had the opportunity to experience the jackets—the warmth and iconic design—they often took it home after production wrapped.
youtube
Canada Goose today is as relevant in the harsh conditions of the Arctic where it was born to the major cities around world where it is often worn. While we don’t participate in product placement of any kind, we are proud of our role within the film and entertainment and excited to be able to tell are brand story through a celebration of the community and their craft through partnerships with Sundance and the Toronto Film Festival.
Get more insights in our Q&A series and suggest a Q&A via [email protected].
Subscribe to our free daily e-newsletter for more.
The post Iconic Canadian Brands: 5 Questions With Canada Goose CMO Jackie Poriadjian-Asch appeared first on brandchannel:.
0 notes
markjsousa · 7 years ago
Text
Iconic Canadian Brands: 5 Questions With Canada Goose CMO Jackie Poriadjian-Asch
As temperatures start to drop and winter jackets come out of storage, Canada Goose’s iconic logo and down-filled apparel remain a common sight on commuters and outdoors enthusiasts worldwide. The cold weather apparel brand, which was founded as an outfitter in 1957 in Toronto, this year was named one of the Interbrand 150: Iconic Canadian Brands.
If there’s one thing we know, it’s that craftsmanship—real, authentic craftsmanship—takes time. After 3 years of exploration and steadfast dedication, we’re proud to share our Knitwear collection with the world. Shop Knitwear via in bio. #KnitWithPurpose
A post shared by Canada Goose (@canadagoose) on Aug 23, 2017 at 12:30pm PDT
From innovating on timeless classics such as the parka to introducing knitwear and expanding its retail footprint beyond its homeland, Canada Goose is continuing to grow as an apparel and retail tastemaker as it turns 60 this year.
For the first-time ever, we're going beneath the parka. Introducing Knitwear: https://t.co/xMU171Ns7q #KnitWithPurpose http://pic.twitter.com/Yt4AbohcXa
— Canada Goose (@CanadaGooseInc) August 14, 2017
It’s also expanding via co-branded partnerships including successful collaborations with Vetements, Drake’s OVO (October’s Very Own) and Opening Ceremony to “introduce exclusive new styles that leverage our iconic silhouettes and to authentically speak to a broader segment of the marketplace,” as CEO Dani Reiss stated on its recent quarterly earnings call.
Jackie Poriadjian-Asch (right), Canada Goose’s Chief Marketing Officer, discusses the brand’s rich heritage and bright future, international expansion and the role of brand ambassadors and the entertainment industry in our latest brand leader Q&A:
Jackie, Canada Goose was named one of the Interbrand 150: Iconic Canadian brands as part of Canada’s 150th birthday celebrations this year—which also marks the 60th anniversary of the brand. In your opinion, what makes Canada Goose iconic?
The Canada Goose parka is recognized for its iconic design that has come to symbolize warmth—it’s at once functionally impenetrable and timeless—and function never goes out of style.
On the eve of our anniversary, it’s hard not to reflect on how Canada Goose has been shaped by 60 winters. Born in the Arctic, worn in cities around the world—we have a very rich history and tradition.
#GoosePerson Laurie Skreslet became the first Canadian to summit Mt. Everest in 1982. This month, he embarked on new territory: he conquered Mt. Fuji for the first time, alongside Canada Goose CEO Dani Reiss. Standing at 3,776 meters or 12,388 feet tall, it took them 11 hours to complete the journey. When’s the last time you challenged yourself to reach new heights? . . by @raishizuno
A post shared by Canada Goose (@canadagoose) on Jul 25, 2017 at 11:55am PDT
The FW17 collection pays tribute to the brand’s 60th anniversary. How else is Canada Goose engaging with its history and tradition?
Like other icons, Canada Goose has also participated in many historic moments. For example, working with Laurie Skreslet to design a jacket to support his mission to be the first Canadian to summit Mt. Everest.
I attribute our long-standing tradition of staying true to our roots—while evolving to support consumers increasing lifestyle needs—as a key factor in how we’ve been able to maintain relevance and authenticity to allow it to deliver a truly iconic experience.
youtube
You’re opening new retail locations in Tokyo, Boston, Chicago, London and Calgary, as well as extending your e-commerce platform across “cold-weather markets” (Germany, Sweden, Austria, etc.) As you expand globally, what is your strategy for the Canada Goose experience?
We believe the consumer should be able to experience Canada Goose consistently across any channel they choose.
As craftsmen who put function first and regard quality above all else, our stores are designed as a destination for fans to experience the full product range not available anywhere else—to touch and feel its performance, its unparalleled comfort and warmth—and be personally guided through the journey by highly knowledgeable brand ambassadors.
Stories of the “Goose People” who have inspired the collections take you deeper in discovery, where store environments provide more subtle nods to where we come from—marble from Canadian quarries or local artisans’ work featured throughout, for example.
Online we work equally as hard to ensure that, throughout the journey, our consumers are able to experience the brand as well as the breadth and depth of our product. Here we’ve prioritized the customer service experience to ensure that to assist with as much passion and knowledge as our in-store teams.
youtube
The “Goose People” have become a core part of your ideology and are deeply rooted in your Canadian identity. What role do they play in customer engagement, and is this part of the strategy going to be successful in other markets?
Our Goose People are not a strategy but a reflection of Canada Goose’s core values. Goose People are a personification of our brand in many ways, giving us a greater ability to build a deeper connection with consumers.
youtube
For 60 years, we have been invited to share in the journeys of extraordinary individuals as they chart their own course, often requiring extreme physical as well as mental toughness and usually for a purpose far greater than themselves.
We’ve listened to them talk about their missions, craft gear to ensure we were able to support their needs, and join them on the emotional road to making dreams reality. When we tell their stories, it is to celebrate their journey as well as their achievements, and ultimately to inspire our audience to dream big and make real for them the idea that anything is possible.
Many of our earliest Goose People relationships that were forged at home in Canada. Now, as a global brand, we are very excited to continue to share stories of great men and women from all corners of the world.
#GoosePerson Laurie Skreslet summited Mt. Fuji for the first time alongside our CEO Dani Reiss. What new heights are you reaching today? http://pic.twitter.com/3Kec6PlwEm
— Canada Goose (@CanadaGooseInc) July 25, 2017
Canada Goose has been tightly linked to the film and entertainment industry for crews and talent alike, and as a partner of the Toronto and Sundance film festivals. What role do these partnerships play in building your brand story?
As a brand that designs products that are function-first, the film community’s trust and reliance on us to deliver on our promise plays a critical role in our brand story.
Frankly, there’s no more compelling way to engage consumers with our unique value proposition than being put to the test – through the experiences of real people with real needs that are being met through the utility our jackets provide.
Happy Birthday @Cory_Joe! Wishing you all the best on your special day #GoosePeople http://pic.twitter.com/M3egpW66V5
— Canada Goose (@CanadaGooseInc) August 20, 2017
Over the past 30 years, that relationship has gradually moved from behind the scenes to on-camera. Costume departments seeking to authenticate scenes started casting Canada Goose as depicting harsher climates when warranted, and once talent had the opportunity to experience the jackets—the warmth and iconic design—they often took it home after production wrapped.
youtube
Canada Goose today is as relevant in the harsh conditions of the Arctic where it was born to the major cities around world where it is often worn. While we don’t participate in product placement of any kind, we are proud of our role within the film and entertainment and excited to be able to tell are brand story through a celebration of the community and their craft through partnerships with Sundance and the Toronto Film Festival.
Get more insights in our Q&A series and suggest a Q&A via [email protected].
Subscribe to our free daily e-newsletter for more.
The post Iconic Canadian Brands: 5 Questions With Canada Goose CMO Jackie Poriadjian-Asch appeared first on brandchannel:.
0 notes
universeinform-blog · 8 years ago
Text
Drake Finally Got His ‘Life’ Together
New Post has been published on https://universeinform.com/2017/03/19/drake-finally-got-his-life-together/
Drake Finally Got His ‘Life’ Together
Hotline Bling” gained Excellent Rap Music and Pleasant Rap/Sung Overall performance on the 59th Grammy Awards, which Drake didn’t even trouble to attend. He did speak on his wins, though, in rather unceremonious phrases. “I’m reputedly a rapper, despite the fact that ‘Hotline Bling’ is not a rap Music,” he informed DJ Semtex in a video interview for BBC Radio 1Xtra. “The best category that they could control to in shape me in is in a rap class, perhaps due to the fact I’ve rapped within the past or because I’m black.” It’s nitpicking, perhaps, but the difference speaks to Drake’s grand layout of world dominance, which has usually been a pop quest. If you let him inform it, Drake isn’t a rapper, and his trendy batch of tune is neither mixtape nor album. A “playlist,” he calls it. On his Beats 1 program, OVO Sound Radio, Drake premiered his modern-day challenge, allow’s name it — More Existence — on Saturday. Wanky branding apart, Extra Lifestyles is 80 minutes of new Drake music (plus a remarkable solo Sampha file, “4422,” caught up in the mix for uncertain reasons), Extra than 1/2 of it sung, with features from the likes of Kanye West (still suffering a midlife crisis of musical fashion, I’m afraid), Young Thug (first of all unidentifiable), and a couple of Chainz (the slickest guy in this album); an album, certainly. In truth, it’s the most important, maximum bold, maximum international Drake album due to the fact 2011’s Take Care, a grand tour of black song and tradition inside the U.S., Canada, the Caribbean, and the U.Okay. The most up-to-date innovation on Greater Life marks a culmination of Drake’s interest in dust, with capabilities from Skepta and Giggs in addition to Drizzy’s personal roadman slang. (Assigning dust artists to R&B samples has the delightful impact of creating them sound not anything like dust tune, that could in any other case sound brassy and quaint if your musical POV is current U.S. Hip-hop.) The dominant innovation, but, is Drake’s persevering with obsession with dancehall, which stimulated now not handiest the album’s name but also its most pleasant music, “Passionfruit” (and additionally its silliest, given how much it sincerely feels like a Tropicana business). Frankly, it’s clean: Drake’s overall emigration to dance song manner we will go away behind the joyless, beleaguered Drake who took himself as significantly as Caligula. inside the route of the last decade, Drake’s solo albums have grown darker and increasingly paranoid; in which his debut album, Thank Me Later, opened with fireworks (as heard on a Tune known as “Fireworks”), his most recent, Views, opened with a villainous rant about the fees of disloyalty (“Hold the Own family Near”). His aggression spiked in 2015 with the release of In case you’re Studying This It’s Too Past due and an explosive feud with Meek Mill that Drake clearly savored. There’s nonetheless area to his latest statistics, and that pugnacious version of Drake is still right here on a couple of songs. He drops indirect references to his ongoing conflict with Meek and Rick Ross on “Can’t Have The whole lot” (“tell your huge homie I’m excited by going there once more”), however, in any other case, More Lifestyles is as convivial because the album title promised. For each moody piano riff, there’s an uptempo groove or Young Thug voice crack to weigh down it and reset the song’s cool exuberance. If the Music that in the end got him a no. 1 unmarried was “One Dance,” of the direction he’d push “Passionfruit” and “Madiba Riddim” next; of the direction he’d make this album.
Apple Finally Encourages You to Buy Cases for the iPhone7
Because the unmarried maximum promoting telephone in the world, Apple’s iPhone is the fashion setter within the smartphone market, much like their iconic MacBook laptop and iMac all-in-one computer systems were settings traits inside the computer market, for more than a decade now. One of the maximum divisive questions within the telephone market, after the choice of iOS or Android, powered gadgets, is the decision whether to use your smartphone in a case or now not. While other producers have no longer without a doubt come out towards cases and a few have even launched their personal cases for their telephones, Apple has always been firmly anti-case.
This could seem at odds with the truth that Apple does certainly sell silicone and leather cases for their very own telephones and has been doing so for decades. This year too, Apple has updated their personal leather instances for the iPhone 7 to include coloration matched aluminum quantity buttons. That is similarly to the hundreds of other fashion designer cases for the iPhone 7 and seven Plus that new iPhone owners may be able to pick out from.
Jet Black is the new Black
Apple’s huge about-face within the be counted of cases comes due to one unique new shade that they simply released the iPhone 7. Apple fanbois and fangirls will have guessed already, for the reason that coloration has became out to be the most popular. The coloration is the vivid, Jet Black. Apple itself, for the primary time recommends that you pick out One of the many fashion designer cases for the iPhone 7 Plus or 7, on your new cellphone. Genuinely, they just endorse a case and desire that you’ll select considered one of theirs but you get the concept. The reason for That is because the surfaces of the Jet Black new iPhone 7 and Plus are so smooth and shiny that they’re at risk of get scratched if you use them with out a case. Apple of course, has provide you with their very own made up advertising time period for scratches, they name them micro abrasions. A rose by means of some other call and all that however the long and the short of it’s miles that if you don’t need your Jet black new iPhone 7 to be protected in fingerprints, scratches and ‘micro abrasions’ you ought to get one in every of Apple’s cases or higher nonetheless, One of the many third birthday celebration fashion designer cases for the iPhone 7.
Fraud – The Drake Inheritance Scam
Hartzell’s mom had already invested $6000 in the scam and the possibility sounded like just what Oscar wanted to turn his fortunes round. He changed into proper about that plenty, anyway. Hartzell was approximate to be swindled by means of a scam that he would ultimately take over from the scammers themselves, making millions in profit.
The Drake became primarily based on actual-life Admiral Sir Francis Drake and adventurer who have become insanely rich after assisting England defeat the Spanish Armada in 1588 and amassing his share of the Spanish treasure. Drake died with out heirs and in some unspecified time in the future, that inspired the belief that there had been thousands and thousands and tens of millions of bucks waiting to be amassed by way of a few inheritor, somewhere. Be the time Hartzell and his mother became involved in the fraud, it had already swindled thousands of humans in the American Midwest, all of whom purchased “stocks” to assist defray the criminal costs inside the combat to free up the Drake fortune. The “shares” promised to pay out as a great deal as 1000 to one. human beings had been glad to fork over coins by means of the bushel basket, all in hopes of being amply rewarded when the criminal struggle became subsequently received.
For a few reason – no person will likely ever know why – the con artist going for walks The Drake took Hartzell under her wing and hired him to run errands. finally, after the con artist, her attorney and Hartzell moved to England to run the scam from afar, Hartzell found out that The Drake changed into indeed a fraud and he determined to take it over for himself. with the aid of 1922, he had succeeded, reducing out his former employers and writing letters to their “shareholders” mentioning that he had taken over the prison warfare for the Drake fortune.
Hartzell greatly stepped forward on what changed into already a a success scam, introducing drama to his letters and accusing his former employers of all kinds of evil doings. He even introduced a brand new wrinkle to the scheme: Hartzell’s alleged discovery of an instantaneous descendant of Sir Francis Drake named Colonel Drexel Drake. Of route no such individual existed. Despite continual promises that the criminal warfare could soon be over and the billions would begin flowing, Hartzell stored stalling, as the fine con men do. The scheme roared via the Twenties and even survived the Remarkable Melancholy. The desperation as a result of the High-quality Depression most effective fueled hypothesis. Hartzell even claimed that the impending launch of the Drake fortune had Induced the Melancholy!
Hartzell changed into an eventually stuck way to a decided US postal inspector who sooner or later satisfied Scotland Yard to analyze and arrest Hartzell in 1933. He became deported to us and his trial changed into something of a comedy, with many of Hartzell’s sufferers stalwartly protecting him towards fees. Some of the people who were along side him for so many years without a doubt could not consider the scheme wasn’t real. Hartzell was convicted and sentenced to ten years in Leavenworth.
Amazingly, Hartzell struggled to keep the scam going, even from his jail mobile. in the end, he went mad, death in jail believing that he became Sir Francis Drake himself.
The Glue That Binds Us Together
There is an antique saying that the first element a South African does in a brand new location is to secede. And There may be a whole lot of reality in that statement.
Such a lot of make-up have been torn apart via two tough antique guys who genuinely could not agree and sit round one table. Such a lot of church buildings have been torn in two because one make-up face with the minister or pastor, at the same time as the opposite runs as a long way away as viable.
In most cases, there may be no winner. At the opposite, God’s photo and that of his human beings suffer and typically lots of cash additionally disappears at the identical time.
This isn’t always the manner it changed into. Right at the beginning, we used to get together loads. We labored hard to recognize the equal desires and executed many successes together. It changed into actually great to have an amazing chat around the tables and to paintings At the identical dream. Like Paul defined the young Philippian Christians: 5I am so pleased which you have continued on in this with us, believing and proclaiming God’s Message, from the day you heard it Proper up to the existing.
So what made us lose the fire and conviction right here and there along the manner? What made us no longer stand collectively anymore? Why are matters extraordinary now than we commenced off together?
I strongly suspect that a person is placing all his strength into the destruction of relationships.
It is surely rather apparent, however, did you recognize that a pipe always burst where it is weakest? It doesn’t burst at the second one weakest location; no, on the way to be subsequent. It doesn’t be counted in which in a completely lengthy pipe the weakest place is, this is wherein it will burst first.
Relationships are one of the most touchy spots in our
It’s as if the devil, like a boxer, tries his nice everywhere he goes to strike you At the kidneys and to assault humans’ relationships. He is aware of that if he can pressure a wedge among two people, the result is commonly catastrophic.
Simply look around you at all the lifeless our bodies of destroyed relationships lying round. We oughtn’t even to look a long way. look near you. It hurts. It’s eina!
Why does it appear to be that?
In case you look carefully on the verse once more, you’ll see that we need to stand together in the back of God’s message, however this is some thing we cannot get Right. On our very own we best feed the ego and when we get collectively the end result is my will in opposition to yours and the most powerful wins.
God and his Word is the glue that binds us together. With out the glue our relationships get ripped aside easily. Are you suffering in a courting? Patch it with glue, God’s glue.
Make a brand new commitment to the humans round you. work to your relationships with everything in you.
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