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benbeckmans-blog · 4 years ago

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How One Piece Of Hardware Took Down A 6 Trillion Stock Market

How One Piece Of Hardware Took Down A $6 Trillion Stock Market (Bloomberg) -- At 7:04 a.m. on an autumn Thursday in Tokyo, the stewards of the world’s third-largest equity market realized they had a problem.

A data device critical to the Tokyo Stock Exchange’s trading system had malfunctioned, and the automatic backup had failed to kick in. It was less than an hour before the system, called Arrowhead, was due to start processing orders in the $6 trillion equity market. Exchange officials could see no solution.

The full-day shutdown that ensued was the longest since the exchange switched to a fully electronic trading system in 1999. It drew criticism from market participants and authorities and shone a spotlight on a lesser-discussed vulnerability in the world’s financial plumbing -- not software or security risks but the danger when one of hundreds of pieces of hardware that make up a trading system decides to give up the ghost.

“Exchanges are a crucial part of market infrastructure and it’s unacceptable that trading opportunities were denied,” Finance Minister Taro Aso told reporters in Tokyo. “You’re dealing with machines so it’s always possible they will break. They need to create the infrastructure with that possibility of a breakdown in mind.”

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The TSE’s Arrowhead system launched to much fanfare in 2010, billed as a modern-day solution after a series of outages on an older system embarrassed the exchange in the 2000s. The “arrow” symbolizes speed of order processing, while the “head” suggests robustness and reliability, according to the exchange. The system of roughly 350 servers that process buy and sell orders had had a few hiccups but no major outages in its first decade.

Read: Tokyo Stock Exchange to Resume Trading Friday After Outage

That all changed on Thursday, when a piece of hardware called the No. 1 shared disk device, one of two square-shaped data-storage boxes, detected a memory error. These devices store management data used across the servers, and distribute information such as commands and ID and password combinations for terminals that monitor trades.

When the error happened, the system should have carried out what’s called a failover -- an automatic switching to the No. 2 device. But for reasons the exchange’s executives couldn’t explain, that process also failed. That had a knock-on effect on servers called information distribution gateways that are meant to send market information to traders.

Disappearing Data

At 8 a.m., traders preparing at their desks for the market open an hour later should have been seeing indicative prices on their terminals as orders were processed. But many saw nothing, while others reported seeing data appearing and disappearing. They had no idea if the information was accurate.

A minute later, the bourse made its first communication, informing systems administrators at securities firms that there had been an issue. At some brokerages, that didn’t immediately filter down to befuddled trading desks.

At about 8:05 a.m., Twitter -- often used by traders to communicate outside of more official communication channels monitored by compliance -- began to buzz with rumors of an issue. Traders described a growing sense of confusion as few answers came from the bourse.

“We didn’t know if it was our system or the exchange,” said Masaya Akiba, a broker at Marusan Securities Co.’s stock-trading department. “We only confirmed it when the exchange put out a release.”

At 8:36 a.m., the bourse finally informed securities firms that trading would be halted. Three minutes later, it issued a press release on its public website -- although only in Japanese. A confusingly translated English release wouldn’t follow for more than 90 minutes.

It was the first time in almost fifteen years that the exchange had suffered a complete trading outage. The Tokyo bourse has a policy of not shutting even during natural disasters, so for many on trading floors in the capital, this experience was a first.

Historic Decision

Some market participants fumed at the closure. Others, with nothing to do, occupied their time by reading research notes or trading commodities.

“I didn’t think much of it at first,” said Kiyoshi Ishigane, the chief fund manager at Mitsubishi UFJ Kokusai Asset Management Co. in Tokyo. “Previous outages were quickly resolved so I assumed orders would just be delayed.”

In 2012, after the switchover to Arrowhead, the exchange had quickly resolved limited issues. Many expected the bourse to do the same this time, too.

But as the hours passed, Hajime Sakai, the chief fund manager at Mito Securities Co., grew increasingly uneasy.

“I really couldn’t pay attention to much else,” he said. “I wasn’t like, ‘Open the market!’ It was more like, ‘whichever it is, make your call on it, fast.’”

The call was a daunting one. After the failed switch to the backup, the exchange had manually forced a switchover to the No. 2 shared disk device. At this point, the administrators had a choice: they could seek to restart trading, but this would have entailed a full reset of the system -- shutting down the power and rebooting.

Data for orders already received from securities firms would have been lost, without having been canceled. That would have led to anarchy, securities firms told the exchange. After speaking with market participants, the exchange made its decision: trading would be called off for the entire day.

Many in the market say they were relieved. A call to resume trading would have been chaotic, said one worker at a Tokyo-based brokerage, with no way to tell which existing client orders remained active, while also trying to process new asks and bids.

Technical Discussion

At 4:30 p.m. local time, four TSE executives, including Chief Executive Officer Koichiro Miyahara and Chief Information Officer Ryusuke Yokoyama, faced journalists at the exchange to explain the outage. In a briefing that lasted about 100 minutes, they bowed in apology in front of the crowded room before going into a detailed technical discussion of the breakdown.

If the bourse was criticized for its communications earlier in the day, it won praise for how it handled the press conference. The executives answered questions from the media with relative ease, discussing areas such as systems architecture in highly technical terms. They also squarely accepted responsibility for the incident, rather than trying to deflect blame onto the system vendor Fujitsu Ltd. It bore little resemblance to gaffe-filled briefings by other Japanese firms in the past. On Twitter, the Japanese public voiced its approval.

“Management explained very clearly during the briefing last night,” said Megumi Takarada, a senior analyst at Toyo Securities Co. in Tokyo. “The briefing provided some reassurance that management clearly understands the issue.”

Later in the evening, the announcement came that the bourse would restart trading Friday. While that passed without issue, many questions remain unanswered. The Financial Services Agency has ordered the exchange to issue a report on the outage, according to local media, which may give further insight on some of the issues.

But one of the biggest is whether the same kind of hardware-driven failure could happen in other stock markets. For one strategist, it almost certainly could -- but that’s not something to worry too much about.

“There’s nothing uniquely Japanese about this,” said Nicholas Smith of CLSA Ltd. in Tokyo. “I think we’ve just got to put that in the box of ‘stuff happens.’ These things happen. They shouldn’t, but they do.”

(Updates with FSA ordering report on the outage in 25th paragraph)

For more articles like this, please visit us at bloomberg.com

Subscribe now to stay ahead with the most trusted business news source.

#anime #one piece #akagami no shanks #ben beckman #kurohige #straw hat luffy

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heavyarethecrowns · 7 years ago

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Harry & Meghan Stole the Crown.

PRINCE WILLIAM AND KATE MADE A BIG DEAL OF PROTECTING THEIR PRIVACY. WELL, THIS WEEK, THE ROYAL PRESS PACK ABANDONED THEIR SCANDI TRIP, AND RUSHED BACK TO LONDON, FOR PRINCE HARRY AND MEGHAN.

By: Tom Sykes; The Daily Beast (February 3, 2018)

Prince William, Prince Harry and Kate Middleton have long been suspected of taking petty satisfaction in thwarting the press pack assigned to cover them. But, now Meghan Markle’s courteous example is resetting Prince Harry’s relations with the fourth estate, and winning the hot new couple of British royalty outstanding coverage.

A perhaps unintentionally revealing message was posted on Twitter by The Daily Mail’s royal correspondent this week.

Halfway through Rebecca English’s coverage of Prince William and Kate’s tour of Scandinavia, she told her followers that she would be jumping ship, heading back to England to cover what would usually be a fairly standard (ie non-newsworthy) event — Britain’s Endeavor Fund awards, which honor the achievements of wounded, injured and sick servicemen and women who have taken part in sporting and adventure challenges, and their families.

The reason for the excitement was that Meghan Markle and Prince Harry would be attending, and handing out some of the prizes.

Many of the other British reporters on the royal beat also left the tour early to be home for Meghan’s big night out. Blowing out Kate and Prince William’s dour tour of frost-bitten Scandinavia, whose biggest draw seemed to be Kate’s extraordinarily unflattering selection of Erdem maternity dresses, certainly turned out to be the right tactical move.

Friday’s front pages were devoted across the board to coverage of Meghan and Prince Harry’s appearance in London.

Meghan, controversially perhaps, wore a McQueen trouser suit and jacket ensemble, a chic choice — although the suggestion in some quarters that she was wearing black in support of the #metoo movement may be a little far-fetched.

Meghan was praised by headline writers for ‘saving the day’ after she smoothly laughed off a mix up with paperwork on stage, joining in with the crowd’s giggles.

The tiresome task of writing up Prince William and Kate’s further adventures in Norway was handed over to junior staff, and made about as much impact as the fact that the self-described Royal ‘ideas factory’ Prince Andrew was making a fresh speech about the joys of British entrepreneurship (ie not very much).

It has been astonishing to witness in recent weeks just how completely the public appetite for information about Prince William, Kate and their family has collapsed and the hunger for coverage of Prince Harry and Meghan has grown commensurately.

Meghan has stolen — or at least been passed — Kate Middleton’s crown.

As one commentator told The Daily Beast recently, when Prince William and Kate turn up to an engagement these days, they are greeted with a welcoming party and reception not unlike that more usually given to a minor royal rather than the screaming fan kids of former days.

On a personal level, Prince William and Kate are unlikely to resent the tailing off of interest in their personal lives.

They know as well as anyone else that it’s not personal, and that novelty plays a huge factor.

As British comedy website The Mash succinctly put it, “Meghan has delivered a knockout blow to take the crown because Kate’s been around for ages and we’re bored of her.”

The deeper truth is that Prince William and Kate have spent much of the past few years chastising the press for what they see as a prurient interest in their private lives, issuing missives on a semi-regular basis complaining of the latest outrageous invasion of privacy.

Whether or not the reality of turning up to sparsely populated events will change their attitude remains to be seen — as Prince William and Kate have often appeared to go out of their way to deliberately antagonize and irritate the press pack tasked with following them.

A prime example of this is their refusal to stop for a few seconds and pose for pictures, or give reporters a few words while on public engagements.

“It’s a very dangerous game,” one veteran royal correspondent told The Daily Beast — and now there’s a sense that the chickens are coming home to roost.

The behavior goes back to Prince William and Prince Harry’s entirely understandable belief that the press effectively killed their mother.

Whatever the truth of the multiple and competing claims by officials and conspiracy theorists surrounding the events of that tragic night, the central point of the brothers is accurate: had there been no paparazzi chasing Diana’s car, it’s unthinkable that it would have smashed into a pillar in a Paris underpass all those years ago. (An inquest in 2008, concluded that Diana’s death was caused by both the driving of chauffeur Henri Paul, and the paparazzi in pursuit of the car.)

Courtiers say that the brothers are merely following the Queen’s example when it comes to the press, and it is true that she does not give quotes to reporters on engagements or have a habit of posing for pictures.

But Prince Philip and the Queen have never been accused of trying to subtly frustrate photographers the way Kate, William and, formerly, Harry have done over the years, in an unfathomably obstinate exercise in self-harm.

In fact, Prince Harry was arguably the worst of the lot before he met Meghan. Witness his extraordinary interview with the BBC, in Afghanistan, when he told the reporter that he’d rather the guy wasn’t there. It might have been honest, it might have come from an authentic place of personal agony, but the image it projected was a master class in entitlement and arrogance.

But while Prince William and Kate have become entrenched in their confrontational attitudes to the press, Prince Harry appears to be learning a trick or two from Meghan about the art of diplomacy.

Ever since their relationship began, Prince Harry has been engaged in a comprehensive reset of relations with Fleet Street. There have been numerous, unprecedentedly personal interviews, in which he spoke of his personal struggles with panic attacks, paranoia, PTSD and other mental health issues.

He even spoke about the ‘chaos’ in a podcast with The Daily Telegraph, suggesting his wild youthful behavior had its roots in his personal life owing to his failure to properly process his mother’s death.

The conciliatory attitude to the press was also in evidence at Christmas when Prince Harry and Meghan chose to confirm in advance that they would be attending church with the Queen — a historic first that made the life of news desks considerably easier over the holidays.

Prince William and Kate have always appeared to take a petty pleasure in deliberately concealing the tiniest of details of their lives from the press — such as their whereabouts or, most famously, the name of their dog which was deemed ‘private’.

But Prince Harry and Meghan’s all-new approachability was on display again Thursday night at the Endeavor Fund awards, as the couple gave the press time as they entered and allowed themselves to be photographed.

Undoubtedly this new accommodation — a far more productive long-term strategy — is a result of Meghan’s influence on Prince Harry, one more benefit of his decision to marry someone used to the scrutiny of the public eye and courteously interacting with both press and fans.

Long may it continue — and who knows, maybe Prince William and Kate might discover themselves in a teachable moment.

SUBMITTED

Wow I mostly agree with a piece written by Will and Kate superfan Tom!

He did well until he metioned Harry being the worst and used the most ridiculous example to ‘prove this’. Harry said he would rather be doing his job which he was there to do, you know serve his country in a war zone, rather than doing an interview for the news - which they then edited to get headlines - seriously watch the unedited version and it is an entirely different interview. No wonder Harry was upset they made him leave his job and then edited him in the worse way!

As for the article I also wonder if this had anything to do with the tour in Bhutan too. You know why William and Kate while doing an engagement told the press to leave them alone because they wanted time to themselves. You know as they were working!

Anyway, how the Cambs are going to react to this because while they say the don’t like the press in reality it is obvious they just want it on their terms. They want to use it when they like, perhaps they will not be able to play the press in the way they want now so will start retracting a bit

#duke of cambridge #prince william #duchess of cambridge #kate middleton #prince harry #meghan markle #article #submission

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theclarinetguy · 8 years ago

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The Classical Musician's Guide to Creating a Killer Facebook Artist Page

THIS ARTICLE WAS FEATURED ON CLARINEAT.COM - READ HERE

Hi, I'm Eric Salazar. I started a Facebook artist page for my playing called Eric Salazar, Clarinet in late 2015. Over the course of the next year I grew it by over 6000%! I'm now the second most followed clarinetist on all of Facebook with over 10,0000 likes.

Here are some of my tips and tricks on how to create a great Facebook page, and grow an engaged following from scratch.

Marketing

It’s the thing all musicians know they should do, but many aren’t sure how to get started doing it. If you have practiced your craft to the point where you sound great (or teach well) but still aren’t getting the business results you want, chances are not enough people know about you. This is where marketing comes in. Doing quality work should always be your priority, but if no one knows you are good at what you do then no one can hire you.

There are countless books, courses, and pieces of advice on marketing. There are also many different mediums of marketing - radio, tv, online, print. In this article, we are going to explore how to get started with social media marketing by creating a Facebook Business page. We are going to look at some of the key elements you need to get that page up and running!

Creating a Page

There are actually quite a few intricacies with the settings to play around with on a Facebook Business page. If you are mainly a performer, you will want to set up a Artist/Band/Public Figure page. If you are mainly an educator who is starting up a studio, you might consider setting up a Local Business/Place page instead. If you are in the instrument making/selling business, you can try making a Brand/Product page. Lastly, if you are someone who runs an organization there is an option for Company/Organization/Institution.

Don’t get too worried about picking the right type or about choosing the right settings for your page. These can always be adjusted later.

Set Aside Some Time

Rather than walk you through the step-by-step of the creation process, let’s trust in your ability to fill out the necessary information when setting up a page. Be sure to really set aside time to read all of the different settings and to make sure you are filling out the information accurately.

(The “Settings” tab can be found in the top right corner (above your cover photo) on the computer. On mobile, the “Settings” are found by tapping on the “...” in the top right corner (above your cover photo), then tapping “Edit Settings.”)

Use a Computer

It is best to set up your page on the computer. It can be done on your phone, but some of the settings will be hidden if you use your phone. Most of the time, the people who complain about Facebook for Business not working for them are the people who have not fully explored the settings tab, have not invested time in the process, or have not developed a clear plan for their page.

You Will Need...

For now, we will focus on a few things you need to have before you even start the process of setting up a page.

1. Fantastic, HD photos

The first thing anyone will see is your cover photo. Then their eyes go to your profile picture. Only lastly, do they read your name. This means that your photos need to GRAB their attention long enough for them to read your name and enticing enough for them to remember you. It’s often best to have your cover photo be an HD image of you performing and your profile picture to be your professional headshot. There is no real wrong way of doing it, just make sure that your pictures are dynamic. Be bold, not boring.

2. A Clear Description

This is where some people get confused. First and foremost, clearly communicate who you are and what you do - all of the language on your page should serve to advance your business goals. If you are trying to get more gigs, state that you are mainly a performer and highlight what makes you special. If you are trying to build your studio so you can have more income from teaching, state that you are an educator and explain why you are a great teacher.

Additionally. you need to have two descriptions prepared. One is called the “About” description and the other is the “Biography” description. The “About” description needs to be short, 1-3 sentences. Ideally just 2. The reason this needs to be short is because people will see this description when they hover over a link to your page. The “About” description should be short, ATTENTION GRABBING, and enticing. The “Biography” description is longer. This is where you can tell your life story. WARNING: if your “About” description is long, it will cost you followers.

3. Excellent, HD videos

Before YouTube, Vimeo, and Instagram HD videos were just extra sprinkling on the cake. Now, having high quality video content is a requirement. Video is everywhere. You should really have at least one video that serves as a “commercial” for you - introducing who you are, giving a sample of what you do, and stating where to go to contact you. You should also have video(s) of your performances. Please note, since people are scrolling so quickly through Facebook, shorter videos are better. 25 seconds to 2.5 minutes is the ideal range. Save those longer videos for your website.

Above is an example of a "commercial video."

4. A Posting Plan

Yes, you need a plan! There’s nothing worse than a page that looks great, but has no content to engage/expand its audience. People will notice if you have a killer set up, but haven’t posted in months. To them, that usually means you have either fallen off the planet or aren’t good enough to have regular activity.

There are some basic guidelines most people follow. It is generally a best practice to post 7-10 times a week. Yes, that is once a day or sometimes twice a day if it is a really exciting day. For sure, you need to post on the weekends at least once. The reason continuous posts are important is because it will allow you to continually show up in your followers’ feeds. The more they see you, the more engaged they become.

5. Remember, Facebook Prioritizes Original Content

The more engaged they are, the more you can encourage them to assist your business goals (buying/advocating/hiring). Another best practice in regards to creating posts: original images and videos show up the most. Facebook has set its algorithm to strongly push original content over sharing content. This means that if you were to upload a video it would get a far larger reach (more people would see it) than if you were to share that same video from someone else’s page.

Keep in mind, too, that Facebook puts priority on Facebook content. If you include links that pull people away from Facebook (to a website or to YouTube), it will get less reach. Most successful social media pages have someone running a calendar behind the scenes. This means plotting out post content for the whole month, running a calendar for social media as seriously as a lessons or performance calendar, and actually creating quality content (taking dynamic photos and recording HD video).

Above is an example of an "original content video." Notice that the video is still a short one - the length is optimized for Facebook.

1,2,3... go!

In this article we covered how to create a Facebook Business page. We talked about which type of page to select and what items you need to have ready before even launching your page. Next time, we will cover how to utilize Facebook Advertising to expand your following and drive business results.

It is important to remember that, like playing an istrument, learning to run a successful social media marketing campaign requires time, patience, and experimentation. Some people find social media marketing intimidating. They get so scared of “posting bad content” or “doing social media wrong” that they get frozen in their tracks. Being frozen is a surefire way to have bad marketing. Taking chances with the content you post won’t end your career - no one knowing who you are will.

About Eric Salazar

Eric Salazar is a clarinetist/composer based in Indianapolis, Indiana. Eric primarily plays his own compositions as a soloist and collaborates as a chamber musicians. Eric also wears the hat of arts administrator as Community Programs Manager with Classical Music Indy, Ensemble Leader and Director of Forward Motion (an Indianapolis New Music ensemble founded in 2016), and committee member with the International Clarinet Association’s BuzzReed.

Although performing is Salazar’s primary focus, he has taken the time to learn the ins and outs of administration and marketing. Salazar has professional training on social media marketing through Market Motive and has obtained 16 completion certificates from Facebook Blueprint - Facebook’s officially recognized training and certification program.

Eric’s use of his social media training has made his page, Eric Salazar, clarinet, grow by 6,000% in 2016! Salazar’s page is the second most followed page out living solo clarinetists. His page has more followers than the virtuosic Julian Bliss and is only surpassed by the great Martin Fröst.

#Social Media Marketing #Clarineat

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loadingma405 · 4 years ago

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In this article, I will show you how to install and use Docker on Synology NAS. So, let’s get started. Installing Docker on Synology NAS: Synology NAS products officially support Docker. To use Docker on your Synology NAS, you need to install the Docker app from the Synology Web GUI. First, open the Package Center app from the Synology Web GUI. From now on, all your Docker Container will be automatically updated without you having to do anything. Note: Can I run Docker on my Synology NAS? See the supported models. Note: Watchtower It has no graphical interface, it works via Docker in the background. Note: I recommend you to install Portainer. Install docker on synology nas. When you want to run your application in Docker on Synology you are not allowed to use all of the available parameters of the docker run command. Check my other post about basics with Docker on Synology which contains an enumeration of all possible parameters. Applied Models.The models of this series are not compatible with the latest version of DSM. For details, please refer to the Product Support Status page. Please note that DS712+, RS2211RP+, RS2211+, DS411+II, DS411+, DS2411+, and DS1511+ are not compatible with Active Backup for Business since they do not support Btrfs.

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Because the major testing labs rarely evaluate their packages, it's not easy to compare Webroot's efficacy with its immediate competitors, however, when they are reviewed, they generally score well, and our own tests show solid and reliable protection.

Apple Antivirus software, free download

It really is one to like, and its lightweight nature makes it a very attractive proposition, and Webroot's 70-day 100% money-back guarantee suggests it's confident in the product, too. If you're tired of complicated and bloated systems, Webroot should definitely be on your shortlist.

Norton is an established name in antivirus software and so many will gravitate toward it and its reputation. This version, Norton AntiVirus Plus, is true to the quality in Norton's reputation: it is a top-quality malware hunter which will protect your PC all on its own, automatically. One of the main reasons we rank it so highly is that it's also one of the very best value paid-for security packages around at the moment.

The package is great for those who like to be hands-on and those who prefer to can set all its features and settings 'just so'. Other features on offer are a handy URL blocker that keeps malicious websites at bay, and if that misses something, an excellent file reputation service heuristically recognizes suspect downloads immediately. Beyond this, if any devious malware can still find its way through, the intelligent behavior monitor uses its up-to-date virus definitions to quarantine threats at the first sign of trouble.

The problems that do rear their head are in the browser extensions. While the bundled-in Norton Identity Safe is a perfectly serviceable password manager when it's running properly, it can just stop for no apparent reason when using Chrome. The flip side to that is that you don't have to use Identity Safe. And elsewhere Norton AntiVirus Plus's main functions and securities deliver: it's easy to use, comes highly rated by the labs, has the configuration options experts need, and is deliberately designed to have the least possible impact on your system's performance.

The best antivirus - free software

There's no denying that the paid-for premium antivirus packages will have a particular allure for those who want the smoothest run, or the most security. They'll offer you some particular features such as parental controls, advanced firewalls and spam filters. They also give you the extra benefit of omitting the pop-ups trying to persuade into upgrading to a full or paid-for version. And, perhaps contrary to popular opinion, they don't actually cost too much, as shown above.

Having said that, you can get great protection free, with just about every single major company out there offering a free antivirus. This continues to help them as it gives them access to more data and so constantly update and improve their libraries and security packages. As a result, it's in their interest to keep a good level of product with the free entries into the library and not to reduce the amount of protection.

If you're determined to go down the free route, we've got a couple that you should investigate to ensure you pick the best free antivirus software for you.

Free Antivirus Software For Apple Ipad

This package provides a clean and well-constructed scanning system teamed with an unrivaled library of virus definitions and means that Bitdefender is top of the pile once again. Bitdefender Antivirus Free Edition is a nice, light version of the premium package.

Bitdefender's free version does insist on running in the background on autopilot and while this takes the hassle out of the users' hands it also opens up the possibility of it going a bit rogue. Some free software packages have caused a bit of havoc before, identifying themselves as threats and then locking up Windows systems. (This is still rare, though, so it's not a constant danger.)

It's worth pointing out that Bitdefender Antivirus Plus, our top paid-for pick, is only the equivalent of about $2 per month away from the free edition. When broken down to this costing, it shows that it really is a small amount to pay for a whole host of extras, such as an integrated password manager, free online 24/7 support and permanent file shredder.

Perhaps a little predictably - but in a good way - Kaspersky Free is a scaled-down version of the full package. The free iteration removes the additional features such as privacy protection and safe payment sandboxes to concentrate on a no-frills, very capable, free protection for your PC. The result is antivirus software that is easy to navigate and interact with but one that does an effective job of keeping your machine safe.

Using the nuts and bolts real-world scanning engine of the paid-for suite, Kaspersky Free is fiendishly hard for viruses and Trojan horses to break down. And we love that it doesn't constantly pester you with nudges to upgrade to the full version.

But, do bear in mind that the paid-for version isn't that expensive and provides a more comprehensive level of cover for your PC (or PCs). The price is $29.99 to protect three computers and can swing a mighty bat against ransomware, spyware and Trojans.

Do You Need Antivirus Software For Apple Products

One of the top features of the latest edition of Avast Free Antivirus, is that it adds an automatic gaming mode that mutes popups and reduces system load when you're running a CPU-demanding game. Elsewhere, the user-interface has had a redesign and has come out all clean, fresh and well laid out. There's a password manager, too, which is solid yet unspectacular but remains a good addition to your online and digital security. On the less good side of things, it's quite trigger-happy with popups and it isn't great for software launch times.

Apple Antivirus software, free download

Some other benefits and features more generally come from a 'meta' event. Back in 2016, Avast acquired AVG - a very familiar-sounding free antivirus provider to many, I'm sure. Though the two products will remain separate to users, Avast - and AVG for what it's worth - now has a lot more data to work with. It's effective userbase now stands at a heady 400 million users.

Fancy double-checking? Go back to the top here.

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smartyrpoetry · 5 years ago

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Understanding The Potent Power Of Social Media Marketing For Business

Social media platforms have broken through the barriers and created a perfect way for starting or established companies to reach the masses. It removes the boring feel of general text ads and offers interactive possibilities that will entertain the audience. You should learn to utilize social media marketing to the best of your abilities and find a way for your company to benefit from its popularity.

One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you’re always bombarding them with messages!

Facebook games are a great way to promote your products. Creating your own niche-specific game isn’t as hard as it may seem. A lot of popular brands have created some successful Facebook games that have become viral phenomenons. Think about having a professional designer create a game for your business.

Create useful content by interviewing an expert in something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.

Add relevant tags to your Youtube videos. They will be more likely to come up in searches linked to your products. You could use keyword tools to find out which keywords are popular among your target audience. Remember that your audience will be more likely to share something if they find it relevant to what they were looking for.

If you send out periodic newsletters, always provide a link to your website’s Facebook page within it. This provides those people who receive your newsletter but might not realize you’re on Facebook to “like” you or follow you. The more opportunities you provide for people to connect with you, the more likely they will.

Use Facebook as a way to develop relationships, not customers. If you are only logging on to Facebook to post another ad for your business, you are going to get disliked quickly, but if you log on and add interesting snippets of information about your community, you will get many likes quickly.

Ensure that your site contains mention of your social media pages. By including widgets on your website, visitor can share your content easily. These buttons need to be included on your main website, RSS feeds, and blog posts so your customers can share the content they like.

Have links on your main website to your main social media profiles. Your Twitter, Facebook, YouTube, and Google+ pages should all be linked from your main website. So, that customers know that they are the official websites for your company, and they can trust the content that is published on those social media sites.

When marketing your business on social media sites such as Twitter and Facebook, try to talk like a “person” rather than a “business”. People who use these sites are looking for personal interaction. If you can incorporate some of that into your marketing campaign, you will have an edge. Personal conversation that is humble, collaborative, and two-way in nature works best.

When posting on Facebook, use the 80/20 rule. This means you should post about 80% relevant information and 20% “just for fun” information. Posting this way makes you feel less like a business, and more like a human. This can be a great thing when it comes to social media marketing.

Don’t overuse Facebook by sharing items that have been around for a long time and don’t have anything new about them. Avoid sharing things just because you haven’t shared anything yet today. Make sure that the content you are posting is attention-grabbing, practical, and accurate. Make sure that what you share is what people want to know. Don’t bother with low-quality content such as quizzes, superstitious mass emails or what you had for lunch.

Try making some lists for your social media blog. When you are trying to attract visits to your blog, you need information that can be taken in quickly by readers. The best way to do this is to compile lists that show things like the 10 best places to visit or 10 songs that make you move.

Write the kind of content that can be shared. Learn to write in an engaging way that makes people want to share your writing with their friends and contacts. This is the most important thing you can do with social media. If you want to reach more people, you need to be worthy of it; outstanding content is crucial.

Advice, such as the paragraphs above, is always important to seek out when needed. There will always be people who have been involved longer and can help out when things seem too tough or confusing. In time, you will find your own niche and mastery of social media marketing. Your reward for following the advice can be a company that is both profitable and growing.

from I Know Something You Don’t Know http://i-know-something-you-dont-know.com/understanding-the-potent-power-of-social-media-marketing-for-business/ via Article Source

#I Know Something You Don’t Know

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philipfloyd · 6 years ago

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❤ 14 Lovely SEO Tips for Valentine’s Day

It’s that time of the year when everybody is feeling deeply in love and thinking about presents and plans for Valentine’s Day. On this special occasion, we thought that a few SEO tips can really help both business owners to get more clients and customers, to buy the perfect gift for the beloved person.

A true love story doesn’t work without its successful ingredients. Same goes with SEO and UX – which is a true love story, SEO & content writing, SEO & PPC, SEO & social media. Different love stories, all bound to succeed if there’s commitment, honesty, transparency and hard work.

SEO can be a nightmare, but also a blast. Getting your website ready for the occasion is a huge deal, so UX, content optimization, social activity, mobile setup, good website architecture should not be missing from your plate.

Below you can see our top SEO tips recommendations for online marketers that want to hook the client and offer beautiful V-Day experiences besides creating a long term relationship.

Find the Correct Timing to Meet Users’ Wishes and Needs

Select the Proper Keywords for the Occasion

Content Optimization Would Be like a Good Catch on Tinder

Speak on Your User’s Language as You’re Speaking to Your Perfect Date

UX Is Your Perfect Match

Don’t Place Content Marketing in the Friend Zone

Create Themed Landing Pages to Look Like a Fancy Location

Use Internal Links to Have a Strong Foundation

Don’t Use Nofollow Links like in a Friend with Benefits Relationship

Use Images for Eye-Contact

Social Media Is Your Wing Man

Setting AMP Is like Offering a Beautiful Valentine’s Day Gift to Your Partner

Have a User-Friendly Website to Create the Most Intimate Atmosphere

Create a Natural Flow on Site Like an Itinerary for Your Loved One

1. Find the Correct Timing to Meet Users’ Wishes and Needs

Correct timing is, just like in every relationship, highly valuable. You have to know when to enter the market and promote your business. For that, you must know your audience and understand their needs and be prepared to offer what they are ready to receive.

Since we’re talking about Valentine’s Day, which we know it’s a seasonal period, the preparations should start at least a month before the official event.

Google Trends can be used as a research tool to see the evolution of searches for different queries and topics. If you take a look at the next screenshot, you can see that the searches for Valentine’s Day start during Christmas.

Marketers should launch their campaign early; when there’s interest in the trend and they can start to build up on that. 14th of February is the peak of the season. That means most people buy, search and get inspiration on the celebration day as we can see from the screenshot above.

In addition to the timing topic, we’ve got to mention something we’ve written on the blog a little time ago. You all know that through our hundreds of written articles and tips gathered on the blog, we’ve learned together with you, our readers, some pretty valuable lesson. A few months ago, we talked on our blog about startup fails and gathered digital marketing tips from owners for all sorts of situations. And one of the company had a problem regarding bad timing.

Calxeda, the company that started to provide computers based on the ARM architecture moved faster than their customers’ understanding. They had problems getting in line with clients’ knowledge level.

Finding topics of interest and relevant queries and jumping in the online world at the perfect timing shouldn’t be a painstaking task. In the next digital marketing tips, I’ll show you how to select the right keywords to have an accurate representation of the topic.

2. Select the Proper Keywords for the Occasion

We’ve talked about finding the proper keyword for the occasion. And that implies keyword research. Our top favorites keyword research tools are Google Keyword Planner and Keyword Tool and Content Assistant.

They both can help you get quality keywords recommendations for optimizing your website. Google Keyword Planner aggregates data on average monthly search volume, competition, cost per click, localization. You have to search for a query and the tool will offer some keyword ideas. As you can see in the screenshot below, we could use “Valentine’s Day gifts”, “Valentine’s Day gift ideas” or simply “Valentine’s Day ideas” amongst other combinations.

For a more segmentation and accuracy on keywords, you can use Keyword Tool and Content Assistant. You have the option to see recommendations based on their typology:

having all terms: which mean you find all the keywords that contain all the combination of words;

phrase match: combination of keywords that contain the query you’ve searched for;

search suggestions: informational type of keywords; (in the tool you can also find brand keywords and commercial keywords)

focus keywords: those keywords that are recommended by Google in the Searches related to your query section, on the first page of search results;

questions: question-type of queries (what, why, how, who, when.. and so on)

or group topic: where you can find groups based on a particularity.

Beside the part where you get keyword ideas and have lots of ways to filter and get what you need, there’s the competitive analysis section. In Ranking Analysis you can find your top competitors for a specific keyword and take inspiration. You can get some topic ideas from your competition, too. Basically see what they are writing, what type of content is ranking for that keyword (product page, homepage, blog post, youtube video and so on), how many words are on a page.

If you look closely on the screenshot, you can see that the searched keyword is commercial, that means the content that answers to this query should be commercial, too. After a full-size study on the market, you are ready for content optimization.

3. Content Optimization Would Be like a Good Catch on Tinder

Content optimization: everybody wants it and needs it, just like a good catch. I think that SEO & content marketing is the perfect marriage. Before SEO found its true love – the content gal – it was all over the internet fooling around together with spammy links, in its black hat SEO period. Everybody has teenage memories, but for SEO, black hat was a tough time.

Content strategy is salvation. It’s a treat! How you try to optimize your content should be a sweet ride, not a bumpy road though. Content Assistant is your best buddy because it shows tips and keyword recommendation. In the screenshot below you can copy-paste the content from your webpage, or simply import the URL. Based on that, you can see keywords you should use once, or more often.

For a smart piece of content, try and add those keywords naturally into the page, as synonyms, or directly instead of other keywords. Get ideas on how easy it is to read and how many words are on a page.

You don’t have to create blockbuster content for Valentine’s Day, you just have to create content that the users want. Try and add pictures and create short sentences, because they are easier to follow.

Below you can see an example of a good page for Valentine’s Day. It has a simple introduction, eye candy images and presentation. Then you can see ideas for the occasion.

4. Speak on Your User’s Language as You’re Speaking to Your Perfect Date

Language, terminology, and context can’t miss from the secret love recipe. As an online marketer you must know your audience, what their needs and ”talk the talk” are.

For enticing the user to convert, you’ll have to speak their language, otherwise, they disappear as fast as they entered the website. Use words they know, don’t overcomplicate the meaning of the sentences or use complex phrases. Avoid insider language.

There are 6 golden rules for speaking the same language as your users:

Write short and simple sentences. There are tools for scanning content and calculating a readability score. Content Assistant has integrated the Flesch–Kincaid readability tests designed to indicate how difficult a passage in English is to understand.

Observe word order typology which is Subject + Verb + Object (SVO).

Keep short paragraphs. It is highly important to have “breathable” spaces between paragraphs so that the users can read the article faster and get an idea from all of it. Otherwise, they will be stuck in the introduction, get bored, annoyed and leave the website.

Use the first voice. It would be like talking to somebody, making a conversation and not making assumptions in vain.

Lose the jargon. Valentine’s Day should not use any jargon, or language for a specific niche, or something more technical, because that’s not the case. You need to write for everybody to attract a bigger piece of pie from the market. Make sure the content is using a normal language, understandable to non-specialists or technical persons.

Spell out acronyms on first reference. For example, don’t use the language of millennials.

5. UX Is Your Perfect Match

Self-explanatory: visitors will have a good experience on site if it looks ok, with hearts, cupids; everything is in place and doesn’t take too long to load. Yes, content is a must but it is highly important to have good UX that accompanies it.

Great content with bad user experience would be like a smart date, who arrives looking sloppy; looking like they didn’t prepare for the meeting at all. If that was a real situation it would be like leaving the gym without showering and going out looking sweaty and smelly.

I mean, you had great talks before the meeting, but if they show up like this when they first meet you, it’s like they didn’t make any effort, and basically, don’t care. Which in terms of UX and content, should never happen. You must show interest in the user and really practice it. UX is one way to show it.

UX is like frosting on the cake. It completes it and makes it more appealing. And easier to digest it.

Just take a look at the next screenshot: Can you read the next text? Well actually you can not because of two reasons: one, it’s in a foreign language and two, the diacritics are looking funny.

UX can arrange your website and make it look better. For Valentine’s Day especially, when everything has to be perfect and look more appealing, it’s important to have an easy-to-read website. That means:

readable font (size and font type);

line and paragraph spacing;

avoiding bright or neon colors for text; high-quality pictures that load fast on webpages;

creating a high-speed loading website;

not using bright color text on images or textured background with colored text (like the example below)

6. Don’t Place Content Marketing in the Friend Zone

We’ve previously talked about content optimization and the importance of it. We really hope you didn’t skip it. Content marketing isn’t something you need to miss and it truly needs your attention.

Content marketing isn’t about rewriting history but making it.

For a successful content marketing campaign, you need to put in action all the steps included by this strategic marketing approach, which means creating, publishing, and distributing content. While the first two steps are highly important, a lot of people forget about the last one – distribution.

Content marketing doesn’t mean only the writing process.

Content distribution refers to the way you share your content through online platforms. Amplification is a good technique to reach a wider audience and distribute your content. The good thing about this last step is the fact there are lots of ideas you can implement. Maybe some of the most effective and interesting are the next actions for content amplification:

try email outreach;

use content syndication on websites such as Medium;

post on Zest.is app to attract new audiences;

share your content on Mix, a replacement to Stumbleupon;

7. Create Themed Landing Pages to Look like a Fancy Location

Having a webpage designed for the occasion will be highly appreciated. For product pages, you can create categories for her and him, for types of gifts, for the longevity of the relationship, for the type of person you want to offer the gift (friend, lover, married partner).

For example, the website below has designed a love calendar and additional categories gifts by the day such as:

Hug day specials

Flowers for Valentine’s Day

Valentine gift combos

Cakes for Valentine’s Day

Chocolates for Valentine’s Day

Personalized gifts and so on

That is a an example of good practice for an innovative way of presenting Valentine’s Day gift ideas. There are lots of options. Either you use page builder in WordPress to create a template or use different fonts, themed pictures & icons designed by the same template.

Don’t forget the singles! Create a category for single people, too. They might be an unexplored niche for certain products. Being a holiday that is associated with spending money, targeting singles might be an unexpected way to generate new leads and make singles invest money on themselves.

8. Use Internal Links to Have a Strong Foundation

As it has been proven numerous times until now, internal links are rising in popularity. Dawn Anderson says that:

Internal links are often as powerful as external links. Dawn Anderson International SEO consultant & Digital Marketing Lecturer Move It/ @dawnieando

Since you’re trying to hook the user and increase their time spent on the website, internal links are the connections you should build.

Internal links are like tree roots. Anchoring in the website ground to collect information to supply the user.

Internal links work in a similar way as external links do. They carry value and can improve the performance for certain pages and make them acquire better positions on search engines. The more internal links pointing to one page of your website, the greater the value of that page within the website. For example, if you a have a page with 10 internal links pointing to it, it will have a higher value than a page with 3 internal links. If you link to another page from that page with 10 internal links, it will pass greater value than linking from the ones that only have 3 links.

To put them into a more romantic lighting, internal links are like memories you create with your better half. There might be times when you find yourself in a situation that is connected to something you experienced as a couple in the past.

For a website, you create internal links to redirect the user to a piece of information that could help them, in addition to what they’re already reading.

Put into another perspective, when a page has no links to it, that page does not exist because no one will ever be able to access it. Internal links can help pages from your website get noticed and receive backlinks.

Site Audit allows you to analyze the internal links and find the issues. For example, you can see orphan pages, which are pages that are not linked to from another section of your site and cannot be found by search engine crawlers.

A good internal link appears when the needs arises. Basically, if you’re writing about a heart-shaped cake recipe, you can link to similar recipes that would work great with these instructions. Another good example, since we’re talking about heart-shaped cakes, is linking to other articles on how to make icing colors so that the users see how to make red icing or create buttercream flowers or link to products available on site, such as food colors and more.

9. Don’t Use Nofollow Links Like in a Friends with Benefits Relationship

Nofollow links are like those intriguing, already-know-what’s-gonna-happen telenovelas. Some say it’s good, some say it’s bad, but if Google let them on this planet, that means they should exist. An equal distribution of both dofollow and nofollow links is ok. Also, if you have fewer dofollow links still ok. In case you have more dofollow links thank nofollow ones, the situation might not look so bright.

Using only nofollow links will be like a friends-with-benefits relationship. Sooner or later it will blow up in your face, and somebody will get hurt. Most probably you.

On our recent study, we dicovered that unnatural backlink profiles are related to a high number of nofollow links. We analyzed 100,000 unnatural links to see their effect and discovered that websites with highly unnatural backlink profiles have over 70% nofollow links.

Since you want to attract visitors on Valentine’s Day and basically rank on Google to gain organic traffic, it’s important not to fall in any trap. Don’t overstep on Google’s shoes, because it can become a bitter mother-in-law.

10. Use Images for Eye-Contact

A relevant and high-quality sized image can attract users and help them remember the information better. A study by Brain Rules shows that people remember only 0% of a piece of information three days later after they hear it, rather than 65% of the information if a relevant image is paired with that same piece. That happens because 70% of all your sensory receptors are in your eyes.

Source: neomam.com

Images can keep your users more on the site. People can follow directions with text and illustrations 323% times better than people following directions without illustrations.

Using relevant visual content can do your website a lot of good in terms of SEO too. Recently, Google’s John Mueller commented in a hangout that it’s worthwhile to have unique images on each page not only as a good branding move but possibly as a search engine optimization one as well.

Having original images on every page of your website isn’t going to catapult your site to position zero. But, it may help you get your images featured in the answer box or in the image box results, which is great brand exposure.

Valentine’s Day is all about the visuals, beautiful scenery and romantic looks, so you can’t skip this part. The page should express romanticism and give you a warm-hug feeling.

An example of Valentine’s Day campaign for brand awareness that used images as a creative and smart was is Practo, an app for finding the right doctors for your problems. The campaign was called #HealthyBreakups and you can see below some illustrations. It could inspire you to do better campaigns for online advertising.

11. Social Media Is Your Wing Man

Previous studies (proudly conducted with lots of love by us) show that on average, social presences (which includes likes, shares and comments on Facebook, plus shares on Google+, LinkedIn and Pinterest) are negatively associated with site rank, that means the higher the average number of shares, comments and likes on social networking sites, the better ranking websites have in Google.

A proper campaign distributed on social media can have a high impact and collect site traffic and leads. Social Media doesn’t impact SEO directly but rather influences it in an indirect way, on the long run.

The 2017 Total Retail Survey by PWC shows that 47% shoppers choose either “social networks” or “visual social networks” as their main sources of inspiration. And that is a good practice because you can see what others are doing and see what hashtags are trending.

You can create social media marketing campaigns for everything. And the message is very important. If you want to be remembered, you need something short and smart. Take for example the #LoveInOtherWords campaign created by the publishing company Penguin Random House (PRH) in India.

Our love is hard-bound!#LoveInOtherWords#PunnyValentines#ValentinesDay pic.twitter.com/gEdgqBLIwt

— Penguin India (@PenguinIndia) February 13, 2016

12. Setting AMP Is like Offering a Beautiful Valentine’s Day Gift to Your Partner

AMP is a good implementation for websites that have a slow loading time. Developers claim that an accelerated mobile page is capable of loading up to 4 times faster than a regular HTML page. AMP is not mandatory, but it is desirable.

Google regularly stated that AMP is a not a ranking factor, but encourages webmasters to build them. As a business owner, you want the best and according to experts, mobile pages built with AMP are likely to outperform existing mobile pages in terms of speed.

AMP setting can be a plus for your website during Valentine’s Day, when you want everything to work smoothly.

13. Have a User-Friendly Website to Create the Most Intimate Atmosphere

A proper strategy for having a user-friendly website is a fundamental part of SEO. Your website needs to be device-friendly especially if we’re talking about sales, because you want sales on Valentine’s Day. And lots of them.

It is a self-understandable fact that mobile searches have increased together with the increase of mobile devices purchased. More than that, Statista has found that mobile traffic globally has a larger share of internet usage than desktop traffic, which is 52.64%.

As a recommendation, you should have a responsive website. Also, all the well-designed features, pop-ups, and ads appearing in the website must also be very well-thought. Try installing plugins to make the website work smoothly with all the additional information that loads on page for Valentine’s Day.

14. Create a Natural Flow on Site like an Itinerary for Your Loved One

Just like you’re following instructions for getting to the fancy restaurant with your better half on Valentine’s Day, it’s natural to give similar instructions to the users that want to search for information on your site. Site architecture and a well-thought sitemap are in the driver seat of the limousine you could be riding. You are imagining yourself drinking campaign in the limousine, aren’t you? You’re not the only one. [*guilty giggling*]

Using a sitemap doesn’t guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, in most cases, your site will benefit from having a sitemap, and you’ll never be penalized for having one.

A sitemap is where you provide information about your web pages and the connections between them. An XML Sitemap explains to Google how your website is organized. You can create sitemaps and add them in Search Console.

Search engines like Google read the sitemap file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site. In case you are having any issues regarding your sitemap, use the Site Audit and find out the crawled pages, the included URLs and check sitemaps HTTP status codes.

Conclusion

Valentine’s Day is a special occasion that should target both couples and singles for successful results. You need SEO and smart marketing strategy driven by awesome content with good UX, relevant pictures and good architecture on website.

A successful receipt for good rankings and lots of sales on Valentine’s Day requires you to follow our heart-shaped cake receipt. You start from the bottom-up using lots of layers, which includes the site architecture layer, then the UX buttercream filling, the second layer is content marketing covered on top by content and image optimization as the buttercream filling.

For the top, you’ll nead AMP and mobile setting crumb coat and for decorations, you’ll need links icing and social media sprinkles. And there it is: a really nice, clean, smooth SEO layer cake. Of, course you can add more layers, more decorations to it. It all depends on the business.

Good luck “baking” and growing your love and your business!

The post ❤ 14 Lovely SEO Tips for Valentine’s Day appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

from Marketing https://cognitiveseo.com/blog/21441/seo-tips-valentine-day/ via http://www.rssmix.com/

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wjwilliams29 · 6 years ago