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hellosocialchameleons · 6 years ago

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How To Reap The Benefits Of A Content Marketing Strategy

Content Marketing can have some incredible benefits for your business

But a lot of people still underestimate the value of Content Marketing, or indeed don’t fully understand what it is or why they should invest in bespoke content.

So let’s start by working out exactly what it is!

CONTENT MARKETING – a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

But I prefer Content Marketing Institute’s definition:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Especially the line following that definition which says “Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.”

So Content Marketing is a way to talk about your products or services in a way that’s audience first and user driven. It’s less about you, and more about them – a good place to start.

What can be content?

Anything your audience can consume can be content.

Blog posts

Video & Slideshows

Graphics & Animations

Podcasts

Quizzes

Ebooks & Whitepapers

Resources & Workbooks

Playlists

Q&A or AMAs

Facebook/Instagram Live

Branded Filters & Camera Frames

And the list goes on!

The type of content you create for your Content Marketing efforts will depend completely on your audience and objectives.

Great Content Marketing can have a multitude of benefits to your business, let’s look at some of them.

Traffic & Search Results

Everyone wants more traffic to their website, or at least more qualified traffic. When you publish or host quality content on your site, people hit your site to consume it. And you know they’re more than likely interested in your product or services because that’s what your content (even if loosely) relates to.

When you offer something of value to your audience, they’ll come to you. This is the complete opposite of traditional marketing where you go to where they are and interrupt them. If you content is strong enough and valuable enough you might not even have to pay to promote it. You can publish it, and let people come to you in their own way and their own time.

Here’s a great example – Jon Loomer’s Facebook Image Dimension Guide. In case you don’t know who Jon Loomer is he’s a Facebook Ads heavy hitter who runs online training and a couple of membership clubs for exclusive content. In fact, everything Jon does is an example of excellent Content Marketing.

I read in one of his emails a while back that this page on his site is the most visited. It comes up if you Google “Facebook Image Specs” and in creating it, he knew that anyone who visited that page was looking for information on how to optimise their creative to best display on Facebook.

Whether they were marketers, or business owners, or entrepreneurs – they all had that in common. And they were coming to him. For free!

Imagine you’re in a competitive niche; all clamoring to get to the top position in a Google search, but your content – perhaps a simple “how to” video is what people are visiting? That’s YOUR brand getting ahead. Standing out without pushing people away with a hard sell.

We’ll talk more about what you can do with this traffic in a sec.

Brand Awareness & Recall

Word of mouth is still an incredibly powerful way to get your business noticed, and you’ve probably heard the phrase “word of mouse” said too. It’s so important to be known and remembered.

How can people use your services if they don’t know who you are?

How can they recommend you to their friends if they can’t remember your business name?

Create content that resonates with your audience and they’re more likely to remember you. And if they hadn’t heard of you before it’s an even better way to make them aware of your brand!

The idea is that it’s not only valuable enough for them, but sharable as well. Any time you can get people to share your content as a brand you’ve allowed them to represent you and vice versa. They’ve thought whatever you created was good enough for them to put their name to and pass along to their friends and colleagues.

And with Content Marketing you can do this without the rude interruption of more traditional types of advertising.

Brand Affinity & Loyalty

Something else you can achieve with Content Marketing is affinity from your audience, and loyalty from your current customers.

This isn’t just touchy-feely (not that there’s anything wrong with that) but in a crowded market you want people can choose your brand, over others and their affinity for what your brand stands for could be the deciding factor. But they can’t do this unless they know what your brand MEANS.

You content can explain your brand positioning, and win your audience over into fans and purchasers.

Tell your brand’s story and let your audience fall in love with you.

Then once you’ve earned their support you want to retain them!

Great content can remind people why they choose you and not your competitors. It can help deepen the relationship they have with your brand and make them less likely to stray.

Audience Segmentation

Content Marketing can help you segment your audience and only show them what they want to see more of.

You can track and tag pages of your website and/or individual pieces of content, to build audience pools from your different content themes into remarketing segments.

That way when you pay to promote a new piece of content you can target the people who’ve consumed similar content. Facebook targeting allows us to differentiate traffic that’s visited certain pages of our website and not others, and also people who’ve spend a certain amount of time on a particular page so we can serve ads to people who interacted with particular content this way.

It’s the same concept ecommerce stores use when they offer you similar items to the ones in your cart. They know you like xyz product with certain attributes, it follows you’ll like other products with similar attributes.

This segmentation keeps your audience seeing the content that resonates with them, and prevents them seeing content themes that may not.

Funnel Content

If you have a sales funnel you need to fill that funnel with content.

This content needs to be relevant to the audience AND their buyer journey.

Content Marketing can attract people to your brand and fill the top of the funnel.

And it’s especially important during the consideration phase (middle of the funnel) to make sure people choose your brand over your competition.

Thought Leadership

Content Marketing can position you (as a personal brand) or your company as the thought leader in your niche.

Great content will ensure your fans know you’re the “go to” source for information on your product or industry and give you an edge over your competitors, just like in the Jon Loomer example.

Business Opportunities

Checking the data from your Content Marketing efforts can point you in the direction of new business opportunities.

If you’re looking at expanding or even narrowing your offerings, the data on which content your audience consumed can help you refine your business to offer what has most resonated with your target market.

Content Marketing & Social Media – BFFs

Why am I telling you about Content Marketing?

Because Content Marketing and Social Media are BFFs. Your content can be distributed on Social Media, and content themes can be established based on your social posting.

Think about your most popular Social Media posts – what were they about? What can you learn from this to inform your content offering?

Social Media gives us the power of community for our brands, and it also allows us to target with a high level of accuracy people we want to reach beyond that community where we know our content will resonate.

So put some thought into your Content Marketing efforts and invest in some quality creators if it’s not your thing. The work of an excellent copywriter, graphic designer or videographer will elevate your content and you’ll reap the benefits.

But make sure to leave some money in the budget to ensure this content sees the light of day with the people you made it for.

Do you invest in Content Marketing?

What questions do you have about content?

The post How To Reap The Benefits Of A Content Marketing Strategy appeared first on Carma The Social Chameleon.

from How To Reap The Benefits Of A Content Marketing Strategy

#How To Reap The Benefits Of A Content Marketing Strategy

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michael-in-the-shitter · 6 years ago

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How to Get Noticed on Social Media: The Logistics

Okay. Hear me out.

There is nothing you, as a fan of someone you idolize, want more than to be recognized in a good way. You comment on every Instagram picture, retweet every tweet, and share every post they make with everyone you know, with the slim, slim chance that they might notice you in the sea of thousands.

I’m going to give you a reality check: you will never be noticed that way. It’s not you, it’s them - well, it’s rather the social media apps themselves. Today, we’re going to unearth the scary reality behind the Low Quality Filter™.

What you (and maybe even your idol) don’t realize is that they aren’t going to see every notification they receive; that sounds about right, considering they get tens of thousands every day, right? Well, they actually don’t. The LQF on Twitter and Instagram specifically is incredibly bottlenecked in that only a very small amount of notifications they should be receiving actually pop up. So... how does it choose?

First, if your idol already follows you, none of the following will apply to you. All accounts, verified or not, can see nearly all notifications from people they follow. So rest assured that your comments and likes are already popping up on their notification feed.

Now, let’s talk about verification marks. The little checkmark beside someone’s name appears to be innocent, but it is the devil of social media for those wanting to have their comments replied to or their photos liked by their favorite celebrity. What this does is it amplifies the already picky LQF (because naturally, someone with a check should be getting more notifications than someone without one). We’ll break the individual pieces down so you can get a better feel for it.

Instagram

Likes on Photos: Someone without a verified check will receive notifications for likes up until there are about 200 likes on the picture. After this, the notifications will look like “x account and 50000 others liked your picture.” There is no way to view the 50000 others individually. Someone with a verified check will not receive these notifications at all (except from likes from people they follow), and will have to manually check their posts to see the amount of likes.

Comments: Someone without a verified check will receive notifications for all comments until the 50th comment. Then, they will receive notifications for any comments that are at least 10 characters long and include at least 1 letter, uppercase or lowercase. This means that you can’t send just a couple of emojis, but you also can’t string a ton of emojis together or send a short “hey,” “cute,” or “bite me.” Get creative! Longer comments are more likely to be seen. The verified check limits this further. Anyone with a verified check will ONLY see notifications for comments that include “quality content.” This filters out short comments, one- or two-word comments, comments with vulgar language, etc. The comments they see are extremely limited. Furthermore, the more interactive the people they follow are, the less likely they are to receive notifications from people they don’t follow. My best advice is to really try to get a conversation started. Ask an educated question! Start a conversation! But make sure that you are the only one saying what you say. If it’s similar to another comment, it’ll get lost and they won’t be notified.

Likes on Comments: There are no notifications for this. They used to give out notifications but now they are so limited that you’ll only receive a notification if you get a few (maybe three or so) likes. Any more and they disappear. This applies to everyone, including you and me.

Tagged Pictures: Anyone without a verified check is notified every time they’re tagged in a picture. Anyone with a verified check is only notified if it’s a picture posted by someone they follow.

Mentions: Anyone without a verified check is notified any time they are mentioned along with text. Just tagging them isn’t enough. Anyone with a verified check is only notified if they’re mentioned by someone they follow.

DM’s: High-profile people don’t typically have time to check their DM’s anyways, but there is a filter on them. Someone who gets a lot of DM’s but does not have a verified check will NOT receive any shared posts or picture-only DM’s. There must be text. Someone with a verified check will ONLY receive “quality” DM’s. I’m unsure on the exact restrictions of this but they basically require it to be original content. DM’ing “Happy Birthday!!” on their birthday will very likely not be received by them. Of course, all DM’s will show as “sent” to you unless you’ve been blocked.

Twitter

Twitter simplifies things a lot. Anyone without a verified check will receive ALL notifications. This is why more popular people are so adamant about getting one; it blows their phones up!

On the other hand, anyone with a verified check will ONLY receive notifications from people they follow. This includes likes, retweets, mentions, and DM’s. They have to manually stalk their tags and/or their tweets to find people. This is why “Retweet this for a follow/DM” tweets are almost always complete scams and/or fishes for retweets.

My advice is this: interact with up-and-coming celebrities A LOT and while you still can!! Once that verified check hits, it’ll be almost impossible to truly grab their attention.

Thanks for coming to my Ted Talk.

xx, your Friendly Neighborhood Thespian

#celebrities #instagram #twitter #verified #verification check #how to get noticed

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clarencenicholsonata · 4 years ago

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55 Easy Tips & Tricks to Get More Followers on Instagram

Developing a strong presence on Instagram is a powerful advantage in business. Popular Instagram accounts have sprouted multimillion-dollar businesses. Heck, some influencers make six figures for a single sponsored Instagram post.

While it isn't difficult to grow a following on Instagram, it isn't a cakewalk to get more followers on Instagram, either. Ask any social media marketer, and they'll tell you Instagram has a lot more strategy behind it than it seems.

If you're starting from scratch or looking to get more traction, there are lots of ways to improve your chances of increasing your followers on Instagram.

In this massive article, I've put together 55 easy tips and tricks to help you get more followers on Instagram. I've included several sections that cover your Instagram profile, best practices, account promotion, networking, analytics, campaigns, and more. These tips are easy to implement regardless of your experience, so check each one off and start getting more followers today.

Let's get started!

Table of Contents:

Your Instagram Profile

Connecting on Instagram

Who to Follow

Influencer Marketing Strategies

Photo Captions

Hashtag Strategies

Post Timing

Analytics

Instagram Campaigns

Your Instagram Profile

1. Choose a memorable username

A good way to grow your Instagram following is by having a username that’s short and easy to remember. This means it’s easier for people who have seen your account once to find it again in the future. It also means there’s a lower chance that users trying to tag you in a post will have a hard time finding you. Your best bet is the name of your brand.

*You can change the username of your Instagram account at any time but remember, you'll lose all previous tags from any posts you've been tagged in with your old username.

2. Have an intriguing profile picture

Your profile picture is like your Instagram first impression. If you’re an individual, a photo of your face is a good choice as it lets people know who you are. If you’re a business, use your logo to establish brand identity and to make it simple for users to make connections with any other marketing materials they may have seen from your brand.

3. Update your bio

Make sure your Instagram bio fits your business goals. Though brands like Adidas can get away with short, vague bios based on their sheer brand power, you’ll want to be a little more descriptive if you’re trying to get followers. If you’re selling products, mention what they are and briefly describe what makes them unique. If you have a physical store location, the bio of your Instagram account is a good place to include the address, as well as your opening hours.

4. Link your Facebook and Instagram accounts

Linking your Facebook and Instagram accounts allows you to automatically post the media you’ve posted on Instagram to Facebook. Not only does it make it simple to share the same piece of content across two of the biggest and best social platforms, but it also allows you to leverage the reach you have on Facebook to grow your Instagram account. When you cross-promote between Instagram and Facebook, make sure your Facebook captions link to your Instagram profile, so you can turn Facebook fans into followers on Instagram.

Instagram Account Promotion

5. Share your account on other social networks

Though other social platforms aren’t as fully linked to Instagram as Facebook is, it’s still a good practice to reach out to the audiences you’ve built on other platforms. If you’re finding it difficult to get followers on Instagram from another network, consider offering an Instagram-only coupon or some other offer as an incentive.

6. Share your Instagram account to your email list

There are a few ways you can do this to get more followers on Instagram. You can send a single email newsletter urging people on your list to follow your Instagram account, or you can consistently feature your account in some way in your email marketing communications (through a social icon or a short CTA) to make sure you reach both new and old subscribers. Like the previous tip, offering Instagram-exclusive offers is sure to get more Instagram followers.

7. Promote your Instagram account on in-store materials

If you’re lucky enough to have a retail location, take advantage of it! Put up signs in your store advertising your Instagram account - even offer discounts to customers if they become new followers. You can also offer incentives in exchange for Instagram posts of your store with an @ mention; this pushes your brand out to your customers’ followers, helping get followers on Instagram and organically spread the word about your brand.

8. Promote your Instagram account on shipping materials

If you run an e-commerce business and regularly ship out products to your customers, consider adding a small card to each shipment with your Instagram profile and a CTA saying something like, “check out our Instagram profile for discounts and our new products!” Because these people are already customers, they’re likely to follow you on Instagram for discounts in the future.

9. Link to your Instagram account on your homepage

If your website is a large traffic driver, make sure you have social icons on your homepage to direct visitors to your social profiles including Instagram. Though this may not be a huge source of new followers for your Instagram profile, every little bit counts!

10. Embed your Instagram content in your blog posts

If it’s a part of your digital marketing strategy, your blog is another channel you can leverage to drive traffic towards your page, helping you get followers on Instagram. When using examples from your business’ marketing efforts, embed Instagram posts instead of using screenshots. Not only does this ensure you retain the quality of your blog post, it means readers can click onto your Instagram profile to follow you.

11. Use Instagram Ads

Because Instagram is owned by Facebook, it also has the advantage of using Facebook’s incredibly powerful Ads platform. Though Instagram Ads are a better choice if you’re looking to achieve a certain business goal - for example, increasing sales or driving traffic - you can also use them to introduce your profile to people within your target market. Using precise targeting, you can reach people with quality content and entice them into becoming followers on Instagram.

Instagram Content

12. Have a unique content strategy

To put it simply, there’s a lot of Instagram users out there. To stand out, your Instagram posts need to be unique. I can’t tell you what that is, but if you’re able to put together a feed of one-of-a-kind content still related to your business, you’ll find it’s easier to draw in followers. That being said, don’t be afraid to do what’s tried and true - there’s a reason images of food and scenery are so popular.

13. Maintain thematic consistency

Before you start to post on Instagram, think about what you want your Instagram feed to convey. Think about the types of photos you want to post and what content you want to share with your followers. Create rules or guidelines regarding content and captions for your profile that each of your Instagram posts must follow, and you’ll find it’s easy to create a seamless Instagram experience for your followers.

14. Go back through your feed and delete bad images

Every so often, look back through your profile and see if you can weed out any images that might not be in line with the guidelines you’ve created for your Instagram page. You want new visitors to your page to look through your profile and see a consistent theme and quality - this will help sell them on what your profile is offering and will increase the chance they’ll follow you.

15. Post high-quality images

This is a simple rule, but one I see businesses breaking all the time. You don’t need thousands of dollars of camera equipment to post good pictures to Instagram, but a blurry, over-filtered, low-resolution picture is a sure recipe for Instagram failure. Make sure yours are lit well, edited tastefully, and feature your subjects in clear focus. Newer smartphones like the iPhone or the Galaxy are safe bets for the ideal Instagram stills.

16. Share behind-the-scenes content

One of social media’s greatest advantages is the connection it promotes between users. For many, social media serves as a way to add personality to celebrities or businesses. To capitalize on this, give your followers a behind-the-scenes look at your business. For example, preview new products or show what a typical day looks like for employees in your office. Doing this makes it easier for people to make personal connections with your business - and increases the chances they’ll follow you.

17. Post quotes

Not everyone has time to take and edit photos all the time. If you’re on a consistent post schedule, you can fill gaps with quotes or text that resonates with your target market. This type of Instagram content is both engaging and easily shareable, even for people who might not necessarily be interested in your product. This helps you maintain your posting schedule while reaching new people within your target market.

18. Use an app like VSCO to edit your photos

Using a photo editing app like VSCO can be just what you need to take your photos from good to great. Lightly editing photos makes them look unique and helps them to stand out on users’ Instagram feeds. Consistently using only a few different filters also helps to create an Instagram “signature” - a tactic that helps users pick out images that are from your brand. Just make sure you don’t go overboard with the edits!

19. Use a collage app to combine pictures

The more, the merrier, right? Using a collage app like Instagram’s Layout allows you to stitch several images into one. Though this isn’t always the best strategy, it can make room for some pretty interesting creative possibilities - which can pique viewers’ interests and turn them into your followers on Instagram.

20. Shoot creative videos

Instagram has been pushing video lately, upping the video length limit from 15 seconds to 1 minute just a few months ago. Take advantage of this, and get creative with the video medium to do things like showcasing your products or your employees.

21. Maintain your Instagram Story to keep followers engaged

Instagram’s Snapchat copycat product is starting to pick up steam. If you’re serious about your Instagram strategy, start taking some time to update your Snapchat story with any exciting news or new products. To increase engagement on your Stories, consider introducing limited-time discounts to post on your Stories.

22. Post pictures of people

Photos with people in them tend to receive more engagements than those without. When shooting images of your product, try to show someone using it - you’ll find this type of content is more well-received by Instagram users.

23. Tag people in your content

In addition to tagging the people that are actually in your photo, you might like to try tagging influencers or other brands if you’re trying to grow your profile. Not only does it alert them to your photo, but it actually causes the photo to show up on those profiles’ “tagged photos” section, introducing the possibility that their followers might find it.

Connecting on Instagram

24. Share user-generated content

User-generated content is free and authentic content that showcases your brand in a positive light. Always make sure to take the time to interact with the people who put effort into engaging with your brand on social. If someone’s posted a photo with your products on Instagram, you can like or comment on it - but why not go the extra step and share it on your business’ profile with an app like Repost? Sharing user-generated content not only makes the original poster feel appreciated but it shows your followers how others are enjoying your products.

25. Post media from events to be featured on the Events feed

Instagram recently introduced an “Events” feature in the Explore feed that highlights exciting goings-on near users. If your business is at an event, make sure you’re posting live from the Event - it just might get you featured in many local users’ Explore feeds.

26. Ask users to tag friends

There are a few reasons you can use to get users to tag their friends in your content. You could have a CTA in your caption that says something like, “tag a friend who would like this photo,” - or you could run a giveaway that requires users to tag friends in (and follow) to enter. This increases engagement and also drives up the chance you’ll end up on people’s Explore feeds.

27. Participate in the Instagram Blog’s Weekend Hashtag Project

Instagram’s Weekend Hashtag Project is a series the Instagram Community Team put together, featuring a weekly designated theme and hashtag. For example, #WHPescape highlighted Instagram users’ idea of a perfect weekend retreat, and #WHPfreetime showcased what Instagram users did in their free time. Participating in the Weekend Hashtag Project means your account could be featured on Instagram’s blog - which means a huge surge of traffic (and followers) to your account.

28. Like pictures on your Explore feed

Your Explore feed is made up of posts related to the posts you’ve liked and the people you follow. So, if you’ve been actively engaging on Instagram with your business account, it’s likely your Explore feed is filled with posts from people in your target market. Like these posts to increase engagement with other accounts within your industry.

29. Leave short comments on others’ photos

Though likes are great, comments are more personal ways to interact with other accounts. Avoid saying things like “great photo!” - rather, make some comment about the subject of the photo. “Cute dog” works a lot better than “nice shot!”.

30. Comment on content from popular Instagrammers

Make it a point to engage with posts from Instagrammers who are popular in your industry. These users have tons of followers who see their content - meaning if you comment on their content, there’s a chance these users will see your comments. This could lead to them viewing your profile and - if your content is good - becoming followers on Instagram!

31. Respond to commenters

Social media should never be a one-way street. If you get comments on your content - yes, even generic, engagement-seeking comments like “Nice photo!” - take a second and respond. Even as little as a simple “Thanks!” will get you some brownie points and maybe even a follow. And always, always @ mention the person in comment replies, so they see it.

Who to Follow

32. Follow suggested users

Instagram’s suggested users feature uses an algorithm to connect you with those who are relevant to your account in some way - meaning that it’s easy to find accounts from within your industry. Following these accounts could get you a follow back.

33. Follow back industry accounts that follow you

Follow back accounts within your industry that follow you - if anyone checks this account’s followers, they’ll see your account. This has the potential for you to get more Instagram followers.

34. Follow accounts that your competitors follow

Chances are, the accounts your competitors follow are part of your target audience. Following these accounts on Instagram could get you a follow back - and because they’re in your target market, they’re a much higher value follower than others.

35. Follow accounts that follow your competitors

Same deal here. If they are interested in your competition’s products, there’s a pretty good chance they’ll be interested in yours, too. Follow them, and there’s a pretty good chance they’ll check into your account to see what you’re about. If you pique their interest, they’ll give you a follow.

Influencer Marketing Strategies

36. Host an influencer takeover

Hosting an influencer takeover allows you to step away from your normal content and let somebody else take the reins - and it opens up your account to your chosen influencer’s audience. Have the influencer promote the takeover on their account in the days leading up to it, so their followers have followed you by the time it begins.

37. Connect with influencers to feature your product

Paying or partnering with influencers to get them to post a photo featuring your product is another way to introduce your product to another audience. On top of this, the influencer’s audience will be more receptive to your product because it’s being featured by someone they admire and trust.

Photo Captions

38. Use a call to action in your photo captions

Though it might get annoying if you do it every time, consider adding a call to action in your captions like “follow us to get special Instagram discounts” to urge those viewing your content to become new followers. Sometimes, all they need is that little push.

39. Ask questions in photo captions

Another way to get viewers to engage with your Instagram posts is to ask questions in photo captions. Getting them thinking and engaging increases the likelihood that they’ll turn into followers.

40. Geotag your images

Geo-tagging posts allow people in similar areas to see your images more easily. Though this likely won’t be a huge driver for your follower count, it’s still a decent way to get your posts seen, especially by users near you.

Hashtag Strategies

41. Use relevant hashtags

Using hashtags related to your photo helps you target those who are interested in topics related to your brand and products. Relevant hashtags allow them to find your content through Instagram’s search - and if they find your profile interesting, they’ll likely become new followers.

42. Use popular hashtags

Though popular hashtags are less effective when trying to reach your target audience, they’re useful when trying to reach a wider group of people. Using hashtags like these isn’t a great way to get high-quality followers, but it is a good way to up that count. Use a site like Websta to find the most popular hashtags.

Here are the top 10 hashtags of all time:

#love

#instagood

#photooftheday

#tbt

#beautiful

#cute

#happy

#fashion

#followme

#me

43. Use a branded hashtag

If you find your brand is growing and people can’t seem to stop taking pictures with or of your products, consider creating a hashtag specific to your brand that people can post with. A branded hashtag helps to create a community of users who can spread your brand to their followers so you can increase your own following. Check out this simple example of a branded hashtag from fashion retailer H&M below.

44. Find local hashtags

Local hashtags are a sure strategy to reach those near you. Post photos in areas that are distinctly local, and tag them with hashtags related to your area. This forges a connection between you and your immediate market and could help you get the attention of potential customers.

Post Timing

45. Maintain a consistent posting schedule

Posting consistently keeps current followers engaged and interested in your content and product and shows people visiting your profile for the first time that you’re a source for regularly posted, high-quality content.

46. Schedule posts with Later or Buffer

Not every marketer can take time in the middle of their days to set up and post an Instagram post. By using a tool like Later or Buffer, you can pre-plan your posts - edits, captions, and all - and schedule them to post at a later time and date. This helps a ton with maintaining that post schedule.

47. Post at high-traffic or low-traffic times

Though Instagram no longer organizes its feed chronologically, it does place some importance on post recency. This means posting at high-traffic times is likely to get your posts noticed by a larger number of people, leading to a higher chance you’ll get followers.

Interestingly, the opposite may also hold true. Posting at low-traffic times means you’ll be competing with fewer people to be at the top of your followers’ feeds, increasing your chances for high engagement.

48. Post often, but don't over-post

Followers - real followers - tend to put some time into considering whether or not to follow someone. One metric often used to make this decision is post frequency. Posting often shows potential followers that they won’t be following a “dead” account, increasing the chances that they’ll reward you with a follow.

On the other hand, there is such a thing as too much Instagram. Posting too much can have several negative effects: it shows a misunderstanding of optimal post scheduling and can clog up followers’ feeds - meaning they’re likely to get annoyed and unfollow you.

49. Find the best posting times (test) - think about the audience

This takes some time to get right. Test posting at different times to measure engagement. Check the likes, comments, and follows you receive at different times and tailor your post schedule to match. Also, think about your target market - if you’re in LA trying to reach customers in Sydney, you’ll want to schedule posts during times they’re awake.

Analytics

50. Use analytics tools to refine your Instagram strategy

If you want to dig deeper into your Instagram performance, consider investing in a service like Iconosquare or Crowdfire to look further into the people you follow and the people that follow you. These apps allow you do things like find people to follow (or unfollow), identify follower influence, and benchmark your performance against competitors - and will help you maximize your Instagram potential.

51. Set up your Instagram for Business account to get more detailed insights

One of Instagram’s little-discussed features is its suite of Business Tools. If you haven’t already, create an Instagram business profile for your business. This allows you to do things like add contact information to your profile, see impressions, top posts, and follower counts, and create promoted posts directly from the Instagram app.

Instagram Campaigns

52. Run a teaser campaign to entice customers into following you

Much like a movie trailer, running a teaser campaign on Instagram for an upcoming product launch can catch viewers’ attention. Because they’ll want to know what comes of the teaser, there’s a good chance they’ll shoot you a follow.

53. Run co-promotions with other brands

Find complementary products in your industry and reach out to them, suggesting a co-promotion. Running a giveaway or contest of some sort together allows you to promote to each others’ audiences - both of which are full of followers who will be interested in your products.

54. Run a giveaway

Three things are sure in life: death, taxes, and the fact that everybody likes free stuff. Running a giveaway is an easy way to get a surge of new followers - just require them to follow to enter (even better, get them to tag a few friends as well). Just make sure the prize you give away is something from your brand, so you know the followers you gain are interested in your product.

55. Run a contest

An Instagram photo contest is one of the top methods to engage your existing followers and gain new ones. By using a third-party app like Wishpond’s Contest Tool, you’re able to create a beautiful contest page featuring your contest details and a gallery of submissions from your participants. This helps to generate user content for future posts and increases your number of engaged followers.

There you have it! 55 awesome, foolproof ways to get more followers on Instagram. Let me know in the comments if you've tried any of these and if they helped you get more Instagram followers.

Related Content:

How to Get More Real Likes on Instagram: 45 Easy & Powerful Tips

How to Start a Bomb Fitness Instagram Account (With Examples)

How to Seriously Master Instagram Like a Pro

How to Market on Instagram: 30 Ideas, Tips & Examples

30 Best Instagram Business Tools to Help You Create Better Content

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hyotaem · 7 years ago

Text

why kim kibum is a RAVENCLAW

first of all kim kibum’s ugly ass can fight me for shoving his “““““““““““slytherin””””””””””” self in my face with all his stupid instagram posts this is the FIRST time i haven’t been excited about him posting. now let’s be real here the sorting hat must’ve been smoking some crack or something if it put kibum in slytherin………. he’s CLEARLY A RAVENCLAW and i have PROOF. SO MUCH proof that i’m about to write six pages of this shit!!!! ten virtual bucks and all of miss sha’s love to you if you actually read all of my anger induced rambling :)

okay!! now let’s get rowling’s awfully one dimensional and un-fleshed-out definition of what a ravenclaw is out of the way : the smart ones. that’s it. “wit beyond measure is man’s greatest treasure” blah blah all of that. basically the way she set it up in the (amazing) shitshow that was the harry potter books, most people interpreted it as “oh you do well in academics and stuff you get straight as and all that cool jazz so you must be a ravenclaw!” EXCEPT. getting good grades isn’t the only type of intelligence you can have and this especially applies to kibum because although i don’t know how well he did in school i do know that he has immense creative intelligence that screams ravenclaw AND NOT FUCKING SLYTHERIN GOD DAMN IT. also point number two!! if that was the only thing that made you a ravenclaw then hermione wouldn’t be a goddamn gryffindor. if you think back to book one (for those of you that have forgotten already, that’s the sorcerer’s stone or the philosopher’s stone depending on where you came from - a completely unnecessary change that still baffles me because despite the fact that americans are dumb i don’t think we’re THAT dumb that we wouldn’t know what a philosopher is but i digress) there’s that scene while they’re in room with the logic test with the poison and she says something along the lines of “yeah logic and cleverness is great and all but bravery and friendship is where it’s at harry!! now go beat voldemort’s ass!” (keep in mind i don’t have the books in front of me right now lol) it’s because she values those gryffindor qualities more than she values the qualities of intelligence that she was placed in gryffindor but that wasn’t very well expanded on in the books and it isn’t super relevant to ravenclaw kibum so i’ll move on.

one of my biggest points is the whole intelligence isn’t limited to getting good grades in school one. so in 1983 a developmental psychologist (don’t know what that is and i’m too lazy to google but i’m assuming he knew what he was talking about) came up with this theory?? idea?? whatever. that there are in fact nine different types of intelligence and you can’t bullet point in essays so bear with me: there’s naturalist intelligence which is like nature and stuff… not my thing and not kibum’s either so we’ll move forward; musical intelligence - let’s stop this list right here so i can point a giant finger at kibum’s obvious musical talent (which fingers crossed we’ll get to see in his solo album which will happen i have hope) - logical/mathematical (it took me four tries to spell that right could you believe i used to be a three time school spelling bee champion hahhahhahah) which is what i believe most people think of when they think “intelligence;” existential (why do we exist? what is our purpose here on earth? what the fuck exactly is a human? what is consciousness? this is for the ones who have existential crises every other day congrats you’re smart). this paragraph is getting too long lemme move to the next one -

yes hi where were we : interpersonal! this is a another one i think kibum has a lot of; he’s really extroverted and have you ever noticed that he knows like. everyone because he makes friends super easily and everything?? he knows how people work and he’s comfortable around them. next, linguistic intelligence, which he possesses a lot of too - we all know the man’s smart as hell when it comes to languages it’s real sexy; intra-personal (this is like…. knowing yourself and your thoughts/feelings which sounds fake to me but whatever); and last but not least (or yes least depending on how much of it you have) spatial intelligence which yeah kibum has a lot of because this applies to visual art and stuff and also comes in handy if you’re an engineer. (shout out to any of those reading this now stop and go do your job or something fucking nerds!)

so we’ve established that kibum is super intelligent, especially creatively, which you already should’ve known if you’ve been a shawol for longer than two seconds or aren’t stanning solely for visuals… my point is : kibum’s a smart dude!! so one box for ravenclaw checked! i’m not trying to say if you’re not a ravenclaw you’re stupid by the way because all of this means jack shit if you don’t value your intelligence, which brings us back to the whole situation with hermione - she was in gryffindor because gryffindor’s qualities were more important to her. but i think it’s clear kibum takes a whole lot of pride in his creative accomplishments and he’s always looking to add more to his loooooong resumé of cool shit i’ve done at such a young age (taemin has one of those except his is cool shit i’ve done at an even younger age). it’s these traits of his that stand out the most in my opinion which checks another ravenclaw kibum box!

completely unrelated to actual house sorting but kibum looks incredible in blue. pretend i attached pictures for reference.

listen being in ravenclaw isn’t all flowers and rainbows (that’s more hufflepuff; you can find them in the kitchens xx). this emphasis on logic and intelligence can often create a chasm between the more human side of things. ravenclaws tend to forget that emotion plays just a big a part in how things work as pure, cold logic does - which obviously doesn’t always apply, because interpersonal intelligence is a facet of ravenclawism?? let’s pretend that’s a word. ravenclaws can also be real perfectionists and super hard on themselves. and don’t forget that they can get big heads too - placing a higher value on intelligence, creative or not, doesn’t make you better than the rest of the houses, ravenclaws.

trust me, i know. i’m a ravenclaw. fuck pottermore.

i just realized something. in any proper school essay, you never just jump into things the way i did. idk if any of you learned tags?? theme, author, general, specific (or something like that; forgive me if i can’t remember, oh sophomore year honors english teacher) but yeah i forgot to do all that and just kinda went KIBUM IS A RAVENCLAW FUCK HIM so…

i’m assuming whoever’s reading this has either read and/or watched at least one of the harry potter books/movies. if you’ve only ever seen the movies (or worse, just one movie) get the fuck out of my sight! nah, just kidding, i’m ready to explain all this shit to y’all. so buckle in, kids and non kids, because you’re about to have a crash course on hogwarts school of witchcraft and wizardry completely from my shitty memory!

so hogwarts is this amazing school in england that teaches young, impressionable kids magic tricks but with real magic. it’s the wave your wand, say the latin inspired magic words, and boom! you just turned your rat into a teacup (or if you’re ron, you got stuck halfway and now peter pettigrew is having the worst time of his life since [spoiler]). it’s pretty much the most dangerous place you can send your kid especially if one (1) harry james potter is in the student body, because this snake man with no nose is coming to get him because he’s holding a ten year or so grudge that he couldn’t kill him when he wanted to. also [spoiler] plays a part in that lmao voldemort isn’t that shallow. but he is pretty shallow.

on your first day at this super cool school you put a magic talking hat on your head and it compartmentalizes you into one of four houses based on your personality, your values, and your strengths. it’s like divergent except less black and white. (and if you’ve seen/read divergent and not harry potter get your fucking priorities in order wtf???) you’ve probably heard of these houses - gryffindor, slytherin, ravenclaw, and hufflepuff - even if you know shit about harry potter because you’re friend has said to you “oh yeah i’m a hufflepuff” and you went “oh cool haha sounds fucking dumb” and unfortunately for your poor hufflepuff friend most people look down on hufflepuff. thank god that’s changing and fuck rowling for making it that way. no one has time for her silly “all slytherins are evil” narrative.

rowling-wise (hope y’all are realizing by now that i’m not her biggest fan) the houses are pretty much as one-dimensional as divergent was: gryffindor was for the big, strong, brave people; ravenclaw for the smart; slytherin for… well, evil; and everyone else gets to be a hufflepuff and get labelled as nice. nothing wrong with being nice, but if you’re just nice, you’re boring, and hey, hufflepuffs don’t deserve that. maybe it’s tweaking canon a bit, but fandom has collectively shifted away from these stereotypes and effectively (more effectively than rowling, at least) expanded on what actually makes a gryffindor a gryffindor and so forth. (also, yeah, i thought i was a hufflepuff for years before i took a good look at myself in the mirror and realized i’m a lazy piece of shit that doesn’t deserve to be in that house)

off the top of my head, hogwarts was founded by four wizards with varying levels of assholishness, and their last names are where we get the houses. each one of them basically picked the qualities they wanted to see in their students (gg : “i want the loudmouths who are brave and awesome!” rr: “i want the ones who think being smart is sexy” ss: “i want the ambitious prideful ones” and lovely helga hufflepuff was like “cool i’ll just take the rest they’re amazing too”) and so the houses were formed. things quickly unraveled after that because mr. slytherin was a racist piece of shit and he only wanted the “pure-blooded” families to send their kids to hogwarts (meaning the ones wizarding families who were all wizards) and the rest were like “wtf bro?? what about the mixed kids. or the random muggle-borns blessed with the ability to bewitch??” and salazar was like “nah i’m out goodbye fuckers i hate you all for being open-minded and shit.” so, i mean, it really doesn’t come as a surprise that slytherin gets such a bad rep considering the first ever slytherin was on the high end of the asshole spectrum. and then all that shit with the [spoiler] in chamber of secrets happened, so not only was he an asshole, but he was also fucking insane. good riddance. but the rest stayed, and they made hogwarts famous, and then they died and became ghosts to haunt the corridors of the school or whatever.

so now that your brief hogwarts, a history lesson is over, let’s talk a little more about slytherin because i feel like it! also the whole idea about all slytherins being evil, power-hungry, greedy fuckers is wrong and needs to be dispelled. yes, power does play a huge role in who a slytherin is, but it doesn’t necessarily have to be a “crush everyone underneath me” kind of thing - it’s more like an ambition-driven one. sure, a lot of slytherins are bad, like, say, voldemort, who was so obsessed with power and living forever that he pretty much killed himself, with a little bit of help from our lovely hero harry. and like… i could go into detail about how horrible and abusive snape was (yes he did have a few good qualities but they certainly weren’t redeeming ones fuck off) but i’d max out the number of pages for this essay so maybe another time. if you’re a snape apologist…… well i hope you see the light soon. that’s a real stain on your person. but yeah - not every single slytherin you see is pure evil; regulus black exists (please read the books) and like. narcissa malfoy just wanted to protect her son, you know? doesn’t excuse most of the shit she did but her intentions weren’t completely “oh i want to be powerful also i’m better than everyone because i’m pureblood and you’re not haha.”

also taemin!! there’s a lovely slytherin. smart, ambitious, sweet, great smile, i’ll stop before this turns into a soft rant - taemin is textbook slytherin but surprise he isn’t in the game just so he can put other people down. and i wasn’t serious about my other if you’re blank then stop reading this but if you don’t think taemin’s a slytherin you can exit. right now. i’m serious i don’t want to be associated with y’all. AND IT’S EVEN WORSE IF YOU THINK HE’S A HUFFLEPUFF!!! you’re going to put lee “work over relationships” taemin into hufflepuff? he’s pure slytherin; he’s driven by ambition - idk if you noticed when he was talking about his budokan concerts but he mentioned how he worked so hard on it for his own sake. he wanted to prove to himself as well as others that he could pull off something so grand and incredible (and he did but once again that’s soft rant territory so i’ll pull back) and that’s slytherin. this isn’t necessarily in a bad way, but he’s so willing to throw his members under the bus for his own sake - go watch their weekly idol. THAT DOESN’T MAKE HIM EVIL LMAO a big part of being a slytherin is relationships with others!! when the worst comes to worst, loyalty is important to slytherins. it’s not one of their defining characteristics like it is for gryffindor but it’s still super important. that’s not to say he doesn’t have hufflepuff traits (y’know, working hard! being dedicated!) but those coupled with entirely slytherin motivations of proving oneself and becoming the best they can be point him towards slytherin’s direction. slytherins have a tendency of throwing everyone and everything away (including, many times, themselves) for the sake of achieving their goal and taemin is a perfect example of that. sure, he’s as sweet as a person who laughs when other people are crying can be, but that doesn’t automatically make him a hufflepuff. it’s not like everyone who isn’t a hufflepuff is mean or that every hufflepuff is a gooey pile of chocolate and sunshine.

anyway… this is about kibum…

(fun fact : the animal associated with the ravenclaw house is actually an eagle. something about soaring to new intellectual heights or something. would’ve been easier to just make it a raven because it’s not like ravens can’t fly too but whatever.)

probably one of the biggest roadblocks with sorting people into hogwarts houses is the overlap that occurs between traits of different houses. having one trait - or even a few of them - doesn’t automatically mean you fit solidly into a house, because you have to take your own ideals and values into account, as well as the way you approach things in life. it’s not to say kibum isn’t ambitious, because yeah, he is, but the way his ambition is directed towards his creative pursuits for the sake of expanding his creative intelligence is a ravenclaw thing you know?? same with jonghyun (who is also a ravenclaw) - the way he approaches all of his creative pursuits is completely in the artistic sense. jonghyun is creatively brilliant - let’s look at his radio show, or his song-writing, or his composing, or his book writing, etc. - and just because he’s a ravenclaw doesn’t mean he’s not ambitious. sure he’s ambitious but is anyone sitting here calling him a slytherin?? no, seriously - does anyone think jonghyun’s a slytherin? because i’ve never seen that. most people put him in hufflepuff and not ravenclaw… but why? is it because he’s soft? because that’s a hell of a stereotype, too, and it’s not like all ravenclaws are cold, emotionally detached bitches who only care about getting 100 percents on their quizzes.

what i’m trying to say is people can’t be categorized into boxes the way the houses were originally constructed; otherwise, most of the population would just be hufflepuffs. sorting also takes your personal wishes, your goals, what you think is important into consideration. so, yeah, if kibum really wanted he could totally be a slytherin, but it would pretty much be for the sake of being a slytherin because that cunning is not what he deems most important. let’s go back to harry potter himself - the sorting hat was really fucking ready to put him in slytherin, and as much as you can argue that it was because a piece of voldemort, of evil, was in him or whatever, you can’t deny that harry has a lot of inherently slytherin traits. he knows how to work people, he knows how to get out of tricky situations because he’s witty and yeah, cunning as hell. and yes, he asked not to be put in slytherin, but that’s mainly because he walked into hogwarts having heard nothing but stereotypes about the house (like that one line that ron said about how not everyone in slytherin was evil but how everyone evil came from slytherin, the whole square rectangle relationship). and keep in mind that he didn’t specifically ask to be put into gryffindor but that the sorting hat recognized those qualities that he also had and the fact that he valued them more as well and made the decision to sort him into gryffindor.

sorting is a tricky business, thanks to those gray areas. there are ravenclaws that could be academically behind others, but they work their asses off because they want to learn. hard work is, again, technically a hufflepuff trait but their objective, their main focus, is the learning aspect which makes them a ravenclaw! an excellent real life example would be minho, who you can argue has several gryffindor traits, like… he’s loud and i guess he’s brave and all, but hufflepuff fits him a thousand times better. the importance he places on relationships and especially loyalty is purely hufflepuff and he makes a damn good one, too. i think that’s what annoys me most about people who think taemin’s too “sweet” or “nice” to be a slytherin - i hate to break it to you, but not every slytherin is mean and selfish. they just value being at the top because they believe they deserve it, and you can’t really fault a person for that, and it doesn’t mean they think everyone else is automatically lesser, either.

i’m going to wrap this up now because i want to watch final life and i’ve also made pretty much every point i can think of right now. kibum might be out there dropping $100+ on overpriced slytherin wands and parading around in his slytherin scarf but honestly? i’m still convinced he’s a ravenclaw because it just fits him so much better. but i guess slytherin is a good second choice! he really made me angry enough to write an entire goddamn essay about this wow

#shinee #key #amar rata #kim kibum #RAVENCLAW KIBUM #i'm serious about the slyth taemin thing by the way #i'm gonna go watch final life now and support my baby bye #mine

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reputationiseverything · 5 years ago

Text

How to Rank Your Old, Outdated Content

email marketing list services

What percentage of your search traffic is driven by your top 10 pages?

Chances are, it’s a large portion.

Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic.

That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic.

Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

So, what does that tell you?

You should just focus on your top 10 pages and ignore the rest? Or, even worse, just focus on cranking out more new content?

Quality over quantity

I used to have the philosophy of “more is better.” I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog.

And, over time, my traffic grew, but not by much.

I was spending all of this time writing and realized that the majority of the content I was publishing never ranked.

So, what did I do?

I started focusing on my old, outdated content to boost my traffic.

Just think of it this way: Every week I publish one new piece of content, but my team, on average, is updating 23 older articles.

When I used to write more frequently, my top 10 pages made up 33% of my search traffic.

Since then, I have increased my search traffic by 107% and reduced my reliance on my top 10 pages by 13%.

So how did I do this? Well, as I mentioned, I have my team focus on updating my old, outdated content while I focus on creating new content.

Here’s exactly what I have my team implement, step by step.

Look for pages that were once loved

With Google Search Console, you have access to data for a much longer period of time. You can go back up to 16 months.

So, I want you to compare this month’s results during the same period as last year.

You can do this by clicking on “date” and then “compare.” Next, select your older date period first (should be roughly from a year ago) and then select today’s date period.

I’ve been doing this for a while, so I selected an older date range so you can see a better set of data before my team really focused on updating old content.

You should then see a report that looks something like this:

What you’ll want to do is look for articles that used to get a ton of traffic and have less now. From the screenshot above, you can see that my article on Instagram used to perform really well, but no so much anymore.

Keep in mind that I selected the older date range first. I did this to see which of my old pieces of content used to rank well so I can see if any of them have dropped over the last 12 months.

This will show you old content that Google used to love, but no longer does.

Now, let’s find content that Google never loved.

Look for pages Google never loved

Log back into Search Console and look for pages that have a high impression count but never got any real clicks.

The easiest way to find these pages is to set your date range to the last 28 days and look at each page’s metrics from an impression, click, and CTR perspective.

Sort the CTR column in ascending order (lowest percentage at the top, the highest percentage at the bottom).

Typically, the pages at the top of that list have the most potential. It means that Google is ranking you but you just aren’t getting too many clicks.

It usually isn’t just related to your title tag and meta description. It typically has to do with the content on the page.

Now it’s time to create a list of pages that have the greatest potential.

It’s time to prioritize

Typically, the pages that have the most potential are the ones that used to rank but no longer rank. Google used to rank and like them, which means if you give those pages a little tender loving care, you can easily get them loved by Google again.

The second group of pages that have potential, but not as much as the first, are the ones with a high impression count but an extremely low CTR.

These pages are harder to fix because they never really performed that well.

How to update your old content

Now that you have a list of pages to fix so you can boost your search engine rankings, I want you to log in to Google Search Console, find that article, click on it, and then click on “queries.”

For the keywords that don’t rank in the top 5 or have a high impression volume, I want you to go to your ranking article and see if the article is relevant for that term.

If not, adjust the article to at least include that term and cover that topic.

For the terms you already rank for in the top 5 spots, head over to Ubersuggest and type in those keywords and click on the keyword ideas report.

You’ll then see a report with all of the long-tail variations of that keyword.

If you adjust the article and include any of the long-tail phrases Ubersuggest gives you, you’ll see quick traffic gains.

In other words, if you already rank for the head term, it’s not hard to rank for the long-tail variation of it as well.

In addition to including the right keywords, you’ll want to update the post. Make sure all of the information is relevant, the pictures are up to date, and if you could include any multimedia (like embedding relevant YouTube videos) you’ll be able to increase the time on site of your visitors.

Finally, when updating your content, make sure your article is more thorough than all of the other sites that rank for the terms you are trying to rank for.

Remember that keyword ideas report I had you check out on Ubersuggest? On the right-hand side of that report, it shows you all of the sites that rank for that keyword.

You can quickly see who’s currently ranking in each country, visit their web page, and make sure you create something better.

User metrics

User behavior is one of the biggest factors with Google’s algorithm.

Once you update your old content, you’ll want to optimize for user signals as that’ll help boost rankings.

A great example of user metrics is optimizing your title tags and meta description.

For example, if everyone searched a keyword on Google and clicked on the second result instead of the first, it tells Google that the second result is more relevant and that it should be ranking in the first spot instead of the second.

And Google eventually would make that change.

If you can use persuasive copy and convince people to click on your search listing instead of the competition, eventually your rankings will climb. And you can do so by following these 2 articles:

How to Craft Amazing Headlines

How to Write Copy like Apple

Over the years, I’ve done a lot of title tag and meta description tests and I’ve also found that these keywords help increase clicks:

What is

Best

Amazing

[lists]

How to

Free

You

Tips

Why

Tricks

Great

You can also use tools like Clickflow to A/B test your meta tags.

Don’t forget to promote (again)

Now that your content is up to date and you’ve optimized your meta tags for clicks, it’s time for you to promote your content.

I know what you are thinking… why would you promote old content, right?

Well, technically it isn’t old anymore.

First of all, you should update the published date or last updated date within your WordPress.

That way search engines know your content is changed, more relevant, and up to date.

Secondly, you need to promote the article. It’s new now, so why wouldn’t you share it with the world?

The simplest thing you can do is share it on the social web. I typically share my content on Facebook, Twitter, and LinkedIn… but you can pick whatever social profiles you have.

Although Google doesn’t really look at social signals, Bing does. Plus, some people who visit your page from the social web may decide to link to your article, which does help rankings.

And if you want to go above and beyond, check out Meet Edgar. It’s what I use to continually schedule my old content to be promoted on the social web. That way I don’t have to manually do it or set reminders.

In addition to social shares, you should consider sending out a text-based email blast to your audience promoting your content.

It’s a great way to get a quick boost of traffic and breathe life into your old content.

Here’s an example of a text-based email blast that I send so you can copy my format.

Subject: How to Generate 10K visitors from a Brand New Blog in Under 6 Months

If I tell you to do 100 things to grow your traffic, I know you won’t do it.

Heck, even I wouldn’t. It’s just too much work.

In the spirit of simplicity, just do this and you’ll get to 10,000 visitors.

I’ll even make a deal with you. If you follow it and don’t hit 10,000 visitors and you can show me you followed it, I will help you for free.

That’s how confident I am that it works.

Cheers,

Neil Patel

As you can see, simple text-based emails are generating 30% open rates and 6% click rates for me. Not too shabby.

You can also use tools like Subscribers to send out a push notification. Every time I update a post I send out a push. Look at my stats… I can easily generate an extra 7,000 visitors from a single push.

And don’t forget to build links

The last step you want to leverage is link building. You can use Backlinks to see who is linking to competing articles:

All you have to do is put in a competing URL and select “URL” from the drop-down menu and you’ll see every site that links to that page.

From there, you’ll want to reach out to each site and ask them to link to you.

The easiest way to do this is to leverage the skyscraper technique and the steps in this article.

Conclusion

Once you hit the 150 mark in the number of pages on your site, you should consider focusing the majority of your time to updating old content instead of creating new content.

If you have over 1,000 pages, you should definitely spend 80-plus percent of your time updating old content instead of writing new content.

The key to ranking your old, outdated content is to first focus on the content that used to rank but doesn’t anymore.

Once you fix those pages, you should see results within a month or two. From there, you can then focus on pages that have a high impression count but a low click count.

So, are you going to focus your time on ranking your old content or creating new content?

Youtobe

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reviewandbonuss · 5 years ago

Text

How to Rank Your Old, Outdated Content

What percentage of your search traffic is driven by your top 10 pages?

Chances are, it’s a large portion.

Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic.

That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic.

Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

So, what does that tell you?

You should just focus on your top 10 pages and ignore the rest? Or, even worse, just focus on cranking out more new content?

Quality over quantity

I used to have the philosophy of “more is better.” I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog.

And, over time, my traffic grew, but not by much.

I was spending all of this time writing and realized that the majority of the content I was publishing never ranked.

So, what did I do?

I started focusing on my old, outdated content to boost my traffic.

Just think of it this way: Every week I publish one new piece of content, but my team, on average, is updating 23 older articles.

When I used to write more frequently, my top 10 pages made up 33% of my search traffic.

Since then, I have increased my search traffic by 107% and reduced my reliance on my top 10 pages by 13%.

So how did I do this? Well, as I mentioned, I have my team focus on updating my old, outdated content while I focus on creating new content.

Here’s exactly what I have my team implement, step by step.

Look for pages that were once loved

With Google Search Console, you have access to data for a much longer period of time. You can go back up to 16 months.

So, I want you to compare this month’s results during the same period as last year.

You can do this by clicking on “date” and then “compare.” Next, select your older date period first (should be roughly from a year ago) and then select today’s date period.

I’ve been doing this for a while, so I selected an older date range so you can see a better set of data before my team really focused on updating old content.

You should then see a report that looks something like this:

Keep in mind that I selected the older date range first. I did this to see which of my old pieces of content used to rank well so I can see if any of them have dropped over the last 12 months.

This will show you old content that Google used to love, but no longer does.

Now, let’s find content that Google never loved.

Look for pages Google never loved

Log back into Search Console and look for pages that have a high impression count but never got any real clicks.

The easiest way to find these pages is to set your date range to the last 28 days and look at each page’s metrics from an impression, click, and CTR perspective.

Sort the CTR column in ascending order (lowest percentage at the top, the highest percentage at the bottom).

Typically, the pages at the top of that list have the most potential. It means that Google is ranking you but you just aren’t getting too many clicks.

It usually isn’t just related to your title tag and meta description. It typically has to do with the content on the page.

Now it’s time to create a list of pages that have the greatest potential.

It’s time to prioritize

The second group of pages that have potential, but not as much as the first, are the ones with a high impression count but an extremely low CTR.

These pages are harder to fix because they never really performed that well.

How to update your old content

Now that you have a list of pages to fix so you can boost your search engine rankings, I want you to log in to Google Search Console, find that article, click on it, and then click on “queries.”

For the keywords that don’t rank in the top 5 or have a high impression volume, I want you to go to your ranking article and see if the article is relevant for that term.

If not, adjust the article to at least include that term and cover that topic.

For the terms you already rank for in the top 5 spots, head over to Ubersuggest and type in those keywords and click on the keyword ideas report.

You’ll then see a report with all of the long-tail variations of that keyword.

If you adjust the article and include any of the long-tail phrases Ubersuggest gives you, you’ll see quick traffic gains.

In other words, if you already rank for the head term, it’s not hard to rank for the long-tail variation of it as well.

Finally, when updating your content, make sure your article is more thorough than all of the other sites that rank for the terms you are trying to rank for.

Remember that keyword ideas report I had you check out on Ubersuggest? On the right-hand side of that report, it shows you all of the sites that rank for that keyword.

You can quickly see who’s currently ranking in each country, visit their web page, and make sure you create something better.

User metrics

User behavior is one of the biggest factors with Google’s algorithm.

Once you update your old content, you’ll want to optimize for user signals as that’ll help boost rankings.

A great example of user metrics is optimizing your title tags and meta description.

And Google eventually would make that change.

If you can use persuasive copy and convince people to click on your search listing instead of the competition, eventually your rankings will climb. And you can do so by following these 2 articles:

How to Craft Amazing Headlines

How to Write Copy like Apple

Over the years, I’ve done a lot of title tag and meta description tests and I’ve also found that these keywords help increase clicks:

What is

Best

Amazing

[lists]

How to

Free

You

Tips

Why

Tricks

Great

You can also use tools like Clickflow to A/B test your meta tags.

Don’t forget to promote (again)

Now that your content is up to date and you’ve optimized your meta tags for clicks, it’s time for you to promote your content.

I know what you are thinking… why would you promote old content, right?

Well, technically it isn’t old anymore.

First of all, you should update the published date or last updated date within your WordPress.