#; I mean to distill the one from the other ( Hogan )
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properbastard · 6 years ago
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[ tag dump: friends & soldiers ]
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scottydd · 4 years ago
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> #The great Brexit blame game
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> **Bosses and ministers are already trading recriminations as a chaotic split looms**
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> John Collingridge and Jill Treanor
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> Sunday October 18 2020, 12.01am BST, The Sunday Times
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> * 74: Days left to reach a deal with Brussels before the UK leaves the EU
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> * 7,000: Number of lorries that could queue in Kent to cross the Channel in the worst-case scenario
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> * 50,000: Customs agents that will be needed to process paperwork
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> For the past four years, Rob Hollyman has been trying to work out what Brexit will mean for haulage firms such as his that cross the Channel daily. With 74 days until the end of the transition period, Hollyman, a director of Essex-based Youngs Transportation and Logistics, is still unsure.
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> A 40-year industry veteran, he has attended seminars, phoned government departments, scoured the internet and even tweeted at ministers, including Michael Gove, in an effort to understand the practicalities of moving goods across the border with the EU from next year.
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> “We don’t know what permits we are going to need,” said Hollyman, who runs a fleet of about 120 lorries. “You get these know-nothings [in government] who say, ‘You’ve got to get yourself prepared.’ How on earth do you prepare for something when you can’t find out what you need to prepare for? How can I get my vehicles ready to go over the water when I don’t know what documents are needed?”
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> Youngs is one of thousands of companies facing with trepidation the end of decades of seamless trading with the EU on January 1. Four years of negotiations, planning and investment in new systems are about to be put to the test — in the middle of the deepest economic crisis for decades. Hopes that it will be a painless transition, thanks to a deal that former international trade secretary Liam Fox claimed would be “one of the easiest in human history”, are evaporating fast.
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> The latest round of talks ended in acrimony last week. It remains unclear on what terms Britain will soon trade with its biggest partner — and whether it is too late to avoid chaos. Now, with the potential for disruption growing as the clock runs down, recriminations are flying.
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> Since the summer, the government has been trying to encourage businesses to prepare for the end of the transition period, plastering billboards and taking out ads asking: “Is your business ready for the UK’s new start?” That has been distilled into a simple message: “Check, change, go”. Many companies complain the simplicity is a far cry from the reality.
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> A change of tone has been noted in the government’s messaging in recent weeks, which some bosses believe is an attempt to pin the blame on “unprepared” businesses. “It’s all about the blame game,” said a chief executive. Last month, a leaked letter from Gove, who is responsible for Brexit planning, warned of queues of up to 7,000 lorries at Dover in a worst-case scenario. Gove told MPs that the government had surveyed businesses and found that 43% believed the transition period would be extended, granting them continued access to the single market, and that only 24% believed they were fully ready. “The consequences of a lack of business preparedness will be not just economic opportunities missed for those companies that don’t prepare, but potentially much wider disruption,” said Gove.
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> Businesses, ravaged by Covid-19, today called for a deal. “Now is the time for historic political leadership,” said the Confederation of British Industry and 71 professional bodies in a joint statement.
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> Last week, the blame game escalated when Treasury and Cabinet Office minister Lord Agnew accused businesses of taking a “head-in-the-sand approach”. “The traders are not as ready as they should be,” he said, adding that they “really must engage in a more energetic way”. His comments to the Treasury select committee reflected a growing fear that, even if a last-minute deal is struck, the economy is not ready for the changes about to hit it. Gove is among leading voices in the cabinet warning of the perils of an abrupt end to trading with the EU if no deal is struck, which would result in World Trade Organisation tariffs.
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> Nowhere are those perils more evident than in Kent, where officials plan to install portable toilets along the M20 leading to Dover in anticipation of a queue of vehicles: 1,000 lorries, each nearly 60ft long, would stretch 11 miles.
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> The reams of paperwork from customs declarations mean that about 50,000 customs agents — who would be hired by businesses to fill in forms — are needed. But the government has refused to say how many have been recruited. A 66-acre car park is being built alongside the M20 in Ashford to handle the overflow of up to 1,700 lorries. A new border will be created for international hauliers hoping to travel through Kent to Dover, with a “Kent access permit” needed to enter. Those without one face a £300 fine.
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> Richard Burnett, chief executive of the Road Haulage Association, said it had been warning of the need for more customs agents for more than 18 months. The government finally published a “border operating model” — a guide to how the border will work — in July, but Burnett said “while it tells you what to do, it doesn’t tell you how to do it”.
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> “Having lived and breathed the past four years, it’s been a shambles,” he said. “We’ve been asking the same questions — it’s groundhog day. Our industry does nothing but work hard to keep things moving. We have not got time to ensure people are trained from a customs perspective, and have not got sufficient customs agents to absorb the demand. If you can’t find a customs agent and try to send your truck without the appropriate paperwork, it will get turned around in Kent or Calais.”
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> Myriad issues remain unresolved elsewhere. Car-makers, which rely on the just-in-time supply of millions of parts delivered by lorries, could see production lines grind to a halt if parts are caught in traffic jams at the border — a possibility even if a deal is struck.
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> BMW’s Mini factory at Cowley, Oxford, receives about 120 lorries a day from the EU, containing some of the three million parts it uses daily. Jaguar Land Rover, Britain’s biggest car-maker with factories across the Midlands, uses up to 25 million parts a day in the UK, up to half of which come from abroad.
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> That makes stockpiling beyond a couple of days impossible. According to Honda in Swindon, nine days of stock would require a warehouse of 300,000 square metres — which would make it one of the biggest buildings on the planet.
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> WTO terms mean tariffs of 10% will be imposed on cars sold to Europe, or tariffs of 4.5% applied on the parts they import from the Continent.
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> Another hideously complex issue about which car bosses have been warning for almost four years is “rules of origin” — determining where a car’s parts come from. Typically, Europe demands that at least 60% of a car by value must originate from the EU and the new trading partner to qualify for tariff-free trade.
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> Even if there is a deal to keep tariffs at zero, car-makers are still likely to have to prove that 60% of their parts, which may have crossed multiple borders, originate from the UK and EU. That leaves Britain’s car factories with a huge headache, especially when it comes to electric vehicles: many of their parts, such as batteries and motors, are imported from Japan and elsewhere in Asia. The BBC reported that the car industry had asked for parts from Japan and Turkey to be treated as British in a trade deal — a plea that was rejected.
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> Mike Hawes, chief executive of the Society of Motor Manufacturers and Traders (SMMT), said Brexit had “always been about damage limitation” for the car industry. “The sector has been preparing for it since 2016, yet even now we remain hampered by a lack of clarity on the exact nature of our future trading relationship with Europe,” he said.
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> “The prospect of trading on WTO terms in 74 days is still very real and no amount of preparation could mitigate the catastrophic impact this will have on the sector — a fact about which we have been warning the government for years.”
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> Whole chunks of the economy are on tenterhooks over the shape of any deal. An agreement on data adequacy — which could affect bank transfers and selling and buying online — hinges on the trade deal. The UK is quitting the European Union Aviation Safety Agency (EASA), meaning the UK’s Civil Aviation Authority will become responsible for certifying plane parts — and convincing other nations that its standards match EASA’s. Without that mutual reassurance, aerospace manufacturing could be at risk.
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> Northern Ireland and its access to goods — particularly food — is another big problem. The government has spent £200m helping companies with the bureaucracy of shipping goods from Britain to Northern Ireland. But food manufacturers that ship across the Irish Sea, faced with the cost and bureaucracy of having to fill out hundreds of customs declarations for every lorry, are considering retreating from Northern Ireland, at least for the first few months of 2021. Businesses shipping to Northern Ireland will face a huge amount of paperwork, from customs declarations to export health certificates on meat.
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> Stephen Phipson, chief executive of manufacturers’ trade body Make UK, said: “Because businesses are engulfed in surviving the pandemic, they are assuming that if the prime minister sticks to his commitments and does a deal, there’s nothing to do. Actually, there are so many changes, even with a deal.”
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> In the City, “passporting” — the system the UK relied on when it was part of the 28-nation bloc that allows businesses to conduct financial services seamlessly across borders — is coming to an end. Now the focus is on “equivalence”, which allows trading across borders but is not so comprehensive.
>
> ^^Part ^^2
> Rachel Kent, head of financial services regulation at law firm Hogan Lovells, said financial companies doing significant business in the EU had been forced to set up subsidiaries on the Continent. “For some the cost is too great, and they will have no option but to terminate their client arrangements,” she said.
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> Clients of UK-based banks need new documentation so they can keep dealing with EU entities. Processing payments — such as direct debits — has also required changes. Ignoring the changes and continuing to trade on current terms could result in criminal charges.
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> Josh Hardie, CBI deputy director general, said: “Businesses are trying to prepare but they face huge barriers, whether that is the impact of the virus or whether it is clarity about what they are preparing for. The single biggest way of accelerating preparation is to get a deal.”
>
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johnboothus · 4 years ago
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Why Craft Distillers Are Calling to Expand Direct-to-Consumer Shipping
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Buying spirits online has never been more convenient for consumers. In dozens of states, drinkers can purchase their favorite liquor brands through websites such as ReserveBar, and have them shipped to their door via common carriers like UPS or FedEx. Meanwhile, third-party service Drizly delivers bottles within a matter of hours in the 15 states it currently operates in.
Such convenience is clearly a boon for consumers, especially right now as many may wish to limit their trips to liquor stores because of the coronavirus pandemic. But some spirits producers (mainly smaller-production, craft brands) say the current landscape could be vastly improved both for distillers and consumers if the laws surrounding direct-to-consumer (DTC) sales were relaxed.
While more than 40 states let retailers sell alcohol online, the number of states that allow the same privilege to producers is significantly lower. Multiple craft distillery owners, including Jaime Windon of Maryland’s Lyon Distilling, say the ability to sell DTC would provide a significant boost to their businesses. “DTC is the Holy Grail for small producers, especially [for those] who make something that’s rare and sought after but not widely available,” Windon says.
Rather than harm the wholesalers and retailers this method of sales bypasses, distillers argue that the overall outcome would prove beneficial for every level of the three-tier system. Consumers, too, would gain from the vastly increased choice of smaller spirits brands they would otherwise not be able to purchase online.
This sounds like a win-win scenario for all involved, and craft spirits brands say it is. But calls for legislative change face notable opposition from powerful trade groups, which are opposed to DTC spirits sales and are keen to uphold the current system of alcohol distribution.
DTC Versus Online Retailers
Before exploring the pros and cons of DTC spirits sales, it’s worth highlighting how this practice differs from buying liquor through online retailers. In many, but not all cases, the websites that appear to be “retailers” are actually third-party services. These companies place orders on the consumer’s behalf with a licensed retailer that is legally able to ship liquor to the buyer’s address. This generally relies on both parties (retailer and consumer) being located in the same state, though some retailers ship across state lines.
The legality of shipping spirits across state lines is another topic entirely, and one that VinePair was unable to receive a consistent answer on when we contacted three separate beverage lawyers. But because it occupies a seemingly legal gray area, cross-state shipping is something that larger, high-profile retailers typically avoid, while smaller retailers may be more willing to take the risk.
Which States Allow DTC Spirits Shipping?
The laws surrounding DTC spirits sales vary on a state-by-state basis, as they are not federally regulated. Some states allow in-state DTC spirits sales only, while others only allow their residents to purchase from producers based out of state. More than 30 states ban the practice entirely.
Eleven states currently allow consumers to buy directly from out-of-state producers. Each operates with their own complex guidelines, which are designed to ensure the state receives the appropriate duty on the inbound spirits.
By contrast, Washington and Pennsylvania allow consumers to buy only from in-state producers. Since the coronavirus pandemic began, a further eight states have granted this temporary permission to their distilleries.
Why Craft Distillers Are Calling for DTC Permissions
The loudest calls for states to relax DTC spirits regulations come from craft distillers. Their arguments focus on the difficulty of smaller brands to gain distribution in new markets through the three-tier system as it stands.
For most wholesalers, it doesn’t make sense to include craft distilleries in their portfolios because their production volumes are so small, explains Becky Harris, co-founder of Virginia’s Catoctin Creek Distilling Company. “Ninety percent of the craft distilleries out there make less than a thousand proof gallons per year,” says Harris, referencing a recent data report published by the American Craft Spirits Association (ACSA), of which she is president of the board of directors.
Even if wholesalers are willing to accept the small-scale production size of craft brands, they may also be wary of whether there is actual consumer demand in their markets, Harris says. For many producers, this is a frustrating reality: How can you prove demand in a market where you have no means of selling your products? “To me, and to a lot [craft distillers], the obvious answer here is DTC,” Harris says.
Harris’s assertion here is more than a hypothesis.
In 2017, when the ACSA polled its members on whether they would benefit from DTC shipping,  95 percent said they would. “DTC has been nothing but good for us,” says Tim Russell, founder and head distiller at Pennsylvania’s Maggie’s Farm Rum. When the state first allowed DTC spirits sales, his brand’s footprint was mostly focused around Pittsburgh, where the distillery is based. The ability to sell DTC not only allowed him to reach customers in markets like Philadelphia and Harrisburg, but when he was able to present sales figures to the state officials who run Pennsylvania’s Liquor Control Board, it resulted in greater distribution for his brand. (As a control state, Pennsylvania manages both the distribution and retail of spirits through government agencies.)
While the main arguments supporting DTC spirits sales focus on distribution, the topic has taken on heightened importance with the ongoing coronavirus pandemic. Once again, there is strong evidence to suggest that DTC sales have provided a much-needed lifeline for producers. But the situation hasn’t always played out exactly as the states or producers might have hoped where temporary permissions have been granted.
Catoctin Creek’s Harris has been able to ship to in-state consumers since Virginia relaxed its laws in April. During the first month, the distillery received “20 to 40” orders per day, Harris says, which is significantly more than it would normally sell in its tasting room. While the volume of orders has since dropped, they continue to outpace what the distillery would normally sell during a normal pre-Covid week to distillery visitors.
But in Maryland, which has also relaxed its DTC shipping laws, it’s a different story. In March, Gov. Larry Hogan signed an executive order allowing distilleries to fulfill home delivery of their products. At the end of May, that order was updated, allowing producers to also ship to consumers using common carriers. So far, most have not been able to take advantage of this provision.
What’s holding them back? Shipping companies like UPS and FedEx are worried about the liability of shipping spirits door to door, explains Lyon Distilling’s Windon. During conversations with UPS, Windon and many other craft distillers were told if they want to ship spirits they have to sign up with a third-party company called Spirits360. For its services (which we will explore in further detail later) Spirits360 takes a 10 percent cut off all sales.
“While it’s a nice option, it defeats the object of direct-to-consumer if I have to pay a percentage fee to a third party,” Windon says.
The Opposition to DTC Spirits Sales
In the states where temporary DTC permissions have been granted, distillers hope the new measures will become permanent. But standing between them and long-term change is the opposition of large-scale trade groups with significant lobbying power.
One such group is Wine and Spirits Wholesalers of America (WSWA). Headquartered in Washington, D.C., WSWA has spent more than $10 million in political donations over the past 10 years, according to OpenSecrets.org.
WSWA is directly opposed to interstate, and intrastate-only, DTC spirts sales. Instead, the group champions e-commerce solutions provided by local licensed retailers and third-party companies like Drizly. “The current system of alcohol distribution is the gold standard,” says Michael Bilello, WSWA’s senior vice president of communications and marketing.
WSWA’s opposition to DTC spirits sales arises from what it says are three potential dangers: underage drinking, unpaid taxes, and counterfeit alcohol. When alcohol is sold directly to consumers, and not through distributors and retailers, the risk of counterfeit or illicit alcohol entering the supply chain increases, Bilello says. And when spirits cross state lines, there’s a chance the producer shipping the spirit will avoid paying the appropriate local and state taxes in the destination state. On the topic of underage drinking (i.e., a delivered package falling into the hands of a minor), Bilello acknowledges this is also a possibility with wine, but he says the risk of harm is greater in the case of spirits.
Bilello says that when it comes to impairment, spirits are different from wine. “An eight-year-old comes across a case of vodka on their mom’s front doorstep; it’s clear and it’s odorless and maybe it doesn’t taste great, but they start drinking it,” he says. “This could really, really harm them. That risk isn’t worth even one child’s life.”
Others within the alcohol industry remain skeptical about the reasons given by the WSWA for its opposition.
“Common carriers like UPS and FedEx are beholden with the states and have to file detailed reports,” says Sean O’Leary, a Chicago-based beverage lawyer. The fact that these carriers require individuals receiving alcohol packages to sign and provide identification means that the “risk of abuse” is no more significant than a minor buying from a liquor store, O’Leary adds.
As for the claim that spirits are in some way more harmful than wine, Lyon Distilling’s Windon says that argument is “frustrating and borderline insulting.”
This just leaves the issue of unpaid taxes, and there already exists a tailor-made solution for this potential sticking point: Spirits360. Among the range of services the company provides, Spirits360 designs and integrates an e-commerce platform for the websites of its producer clients. When a producer receives an order through this platform, Spirits360’s “compliance engine” calculates the taxes to be paid and provides the appropriate documentation that the producer must fill out in order to ship orders. Spirits360 also generates the shipping label and tracks the package all the way to the customer via UPS, with a signature required upon receipt.
This system would appear to address the concerns raised by WSWA, and for many producers it is no doubt an attractive proposition. Whether or not a producer should be required to sign up for a service like Spirits360, especially when they can handle each matter here independently, is another topic. But as Windon pointed out, if a producer has no choice but to go through a third-party company, it’s not exactly “direct” to the consumer.
Numerous industry professionals contacted for this article believe there’s another reason wholesalers are opposed to DTC spirits sales — one that they’re not mentioning: the risk they pose to wholesale businesses and the three-tier system. (WSWA’s Bilello said he couldn’t comment on this and called it a purely “hypothetical” scenario.)
Producers say any perceived risk is inflated at best and that DTC spirits sales could actually benefit distributors. “My [New York] distributor would love for me to mail you a bottle of rum because you’re not going to pay shipping every time,” says Lyon Distilling’s Windon. “But after you’re hooked, you’ll go pick it up at the liquor store.”
There would also appear to be little threat of large distilleries pivoting to DTC en masse if, indeed, they were allowed. If a consumer wishes to buy a bottle of Jack Daniels, for example, they can pick it up from almost any liquor store. If that consumer wishes to have that bottle delivered instead, they can do so via Drizly or the already established online retailers. Given that large liquor brands already have distribution in most if not all states, there seems little incentive from a new-market perspective, either.
For now, however, the day-to-day reality for most craft distillers is probably strikingly similar to that of Maggie Campbell, president and head distiller at Massachusetts-based Privateer Rum. “Every day, I probably spend at least an hour answering emails and messages from individuals in places that want to get our rum and they can’t,” she says. “It’s hard as a business to know you’re not making that money.”
The article Why Craft Distillers Are Calling to Expand Direct-to-Consumer Shipping appeared first on VinePair.
Via https://vinepair.com/articles/craft-distillers-direct-to-consumer-shipping/
source https://vinology1.weebly.com/blog/why-craft-distillers-are-calling-to-expand-direct-to-consumer-shipping
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isaiahrippinus · 4 years ago
Text
Why Craft Distillers Are Calling to Expand Direct-to-Consumer Shipping
Tumblr media
Buying spirits online has never been more convenient for consumers. In dozens of states, drinkers can purchase their favorite liquor brands through websites such as ReserveBar, and have them shipped to their door via common carriers like UPS or FedEx. Meanwhile, third-party service Drizly delivers bottles within a matter of hours in the 15 states it currently operates in.
Such convenience is clearly a boon for consumers, especially right now as many may wish to limit their trips to liquor stores because of the coronavirus pandemic. But some spirits producers (mainly smaller-production, craft brands) say the current landscape could be vastly improved both for distillers and consumers if the laws surrounding direct-to-consumer (DTC) sales were relaxed.
While more than 40 states let retailers sell alcohol online, the number of states that allow the same privilege to producers is significantly lower. Multiple craft distillery owners, including Jaime Windon of Maryland’s Lyon Distilling, say the ability to sell DTC would provide a significant boost to their businesses. “DTC is the Holy Grail for small producers, especially [for those] who make something that’s rare and sought after but not widely available,” Windon says.
Rather than harm the wholesalers and retailers this method of sales bypasses, distillers argue that the overall outcome would prove beneficial for every level of the three-tier system. Consumers, too, would gain from the vastly increased choice of smaller spirits brands they would otherwise not be able to purchase online.
This sounds like a win-win scenario for all involved, and craft spirits brands say it is. But calls for legislative change face notable opposition from powerful trade groups, which are opposed to DTC spirits sales and are keen to uphold the current system of alcohol distribution.
DTC Versus Online Retailers
Before exploring the pros and cons of DTC spirits sales, it’s worth highlighting how this practice differs from buying liquor through online retailers. In many, but not all cases, the websites that appear to be “retailers” are actually third-party services. These companies place orders on the consumer’s behalf with a licensed retailer that is legally able to ship liquor to the buyer’s address. This generally relies on both parties (retailer and consumer) being located in the same state, though some retailers ship across state lines.
The legality of shipping spirits across state lines is another topic entirely, and one that VinePair was unable to receive a consistent answer on when we contacted three separate beverage lawyers. But because it occupies a seemingly legal gray area, cross-state shipping is something that larger, high-profile retailers typically avoid, while smaller retailers may be more willing to take the risk.
Which States Allow DTC Spirits Shipping?
The laws surrounding DTC spirits sales vary on a state-by-state basis, as they are not federally regulated. Some states allow in-state DTC spirits sales only, while others only allow their residents to purchase from producers based out of state. More than 30 states ban the practice entirely.
Eleven states currently allow consumers to buy directly from out-of-state producers. Each operates with their own complex guidelines, which are designed to ensure the state receives the appropriate duty on the inbound spirits.
By contrast, Washington and Pennsylvania allow consumers to buy only from in-state producers. Since the coronavirus pandemic began, a further eight states have granted this temporary permission to their distilleries.
Why Craft Distillers Are Calling for DTC Permissions
The loudest calls for states to relax DTC spirits regulations come from craft distillers. Their arguments focus on the difficulty of smaller brands to gain distribution in new markets through the three-tier system as it stands.
For most wholesalers, it doesn’t make sense to include craft distilleries in their portfolios because their production volumes are so small, explains Becky Harris, co-founder of Virginia’s Catoctin Creek Distilling Company. “Ninety percent of the craft distilleries out there make less than a thousand proof gallons per year,” says Harris, referencing a recent data report published by the American Craft Spirits Association (ACSA), of which she is president of the board of directors.
Even if wholesalers are willing to accept the small-scale production size of craft brands, they may also be wary of whether there is actual consumer demand in their markets, Harris says. For many producers, this is a frustrating reality: How can you prove demand in a market where you have no means of selling your products? “To me, and to a lot [craft distillers], the obvious answer here is DTC,” Harris says.
Harris’s assertion here is more than a hypothesis.
In 2017, when the ACSA polled its members on whether they would benefit from DTC shipping,  95 percent said they would. “DTC has been nothing but good for us,” says Tim Russell, founder and head distiller at Pennsylvania’s Maggie’s Farm Rum. When the state first allowed DTC spirits sales, his brand’s footprint was mostly focused around Pittsburgh, where the distillery is based. The ability to sell DTC not only allowed him to reach customers in markets like Philadelphia and Harrisburg, but when he was able to present sales figures to the state officials who run Pennsylvania’s Liquor Control Board, it resulted in greater distribution for his brand. (As a control state, Pennsylvania manages both the distribution and retail of spirits through government agencies.)
While the main arguments supporting DTC spirits sales focus on distribution, the topic has taken on heightened importance with the ongoing coronavirus pandemic. Once again, there is strong evidence to suggest that DTC sales have provided a much-needed lifeline for producers. But the situation hasn’t always played out exactly as the states or producers might have hoped where temporary permissions have been granted.
Catoctin Creek’s Harris has been able to ship to in-state consumers since Virginia relaxed its laws in April. During the first month, the distillery received “20 to 40” orders per day, Harris says, which is significantly more than it would normally sell in its tasting room. While the volume of orders has since dropped, they continue to outpace what the distillery would normally sell during a normal pre-Covid week to distillery visitors.
But in Maryland, which has also relaxed its DTC shipping laws, it’s a different story. In March, Gov. Larry Hogan signed an executive order allowing distilleries to fulfill home delivery of their products. At the end of May, that order was updated, allowing producers to also ship to consumers using common carriers. So far, most have not been able to take advantage of this provision.
What’s holding them back? Shipping companies like UPS and FedEx are worried about the liability of shipping spirits door to door, explains Lyon Distilling’s Windon. During conversations with UPS, Windon and many other craft distillers were told if they want to ship spirits they have to sign up with a third-party company called Spirits360. For its services (which we will explore in further detail later) Spirits360 takes a 10 percent cut off all sales.
“While it’s a nice option, it defeats the object of direct-to-consumer if I have to pay a percentage fee to a third party,” Windon says.
The Opposition to DTC Spirits Sales
In the states where temporary DTC permissions have been granted, distillers hope the new measures will become permanent. But standing between them and long-term change is the opposition of large-scale trade groups with significant lobbying power.
One such group is Wine and Spirits Wholesalers of America (WSWA). Headquartered in Washington, D.C., WSWA has spent more than $10 million in political donations over the past 10 years, according to OpenSecrets.org.
WSWA is directly opposed to interstate, and intrastate-only, DTC spirts sales. Instead, the group champions e-commerce solutions provided by local licensed retailers and third-party companies like Drizly. “The current system of alcohol distribution is the gold standard,” says Michael Bilello, WSWA’s senior vice president of communications and marketing.
WSWA’s opposition to DTC spirits sales arises from what it says are three potential dangers: underage drinking, unpaid taxes, and counterfeit alcohol. When alcohol is sold directly to consumers, and not through distributors and retailers, the risk of counterfeit or illicit alcohol entering the supply chain increases, Bilello says. And when spirits cross state lines, there’s a chance the producer shipping the spirit will avoid paying the appropriate local and state taxes in the destination state. On the topic of underage drinking (i.e., a delivered package falling into the hands of a minor), Bilello acknowledges this is also a possibility with wine, but he says the risk of harm is greater in the case of spirits.
Bilello says that when it comes to impairment, spirits are different from wine. “An eight-year-old comes across a case of vodka on their mom’s front doorstep; it’s clear and it’s odorless and maybe it doesn’t taste great, but they start drinking it,” he says. “This could really, really harm them. That risk isn’t worth even one child’s life.”
Others within the alcohol industry remain skeptical about the reasons given by the WSWA for its opposition.
“Common carriers like UPS and FedEx are beholden with the states and have to file detailed reports,” says Sean O’Leary, a Chicago-based beverage lawyer. The fact that these carriers require individuals receiving alcohol packages to sign and provide identification means that the “risk of abuse” is no more significant than a minor buying from a liquor store, O’Leary adds.
As for the claim that spirits are in some way more harmful than wine, Lyon Distilling’s Windon says that argument is “frustrating and borderline insulting.”
This just leaves the issue of unpaid taxes, and there already exists a tailor-made solution for this potential sticking point: Spirits360. Among the range of services the company provides, Spirits360 designs and integrates an e-commerce platform for the websites of its producer clients. When a producer receives an order through this platform, Spirits360’s “compliance engine” calculates the taxes to be paid and provides the appropriate documentation that the producer must fill out in order to ship orders. Spirits360 also generates the shipping label and tracks the package all the way to the customer via UPS, with a signature required upon receipt.
This system would appear to address the concerns raised by WSWA, and for many producers it is no doubt an attractive proposition. Whether or not a producer should be required to sign up for a service like Spirits360, especially when they can handle each matter here independently, is another topic. But as Windon pointed out, if a producer has no choice but to go through a third-party company, it’s not exactly “direct” to the consumer.
Numerous industry professionals contacted for this article believe there’s another reason wholesalers are opposed to DTC spirits sales — one that they’re not mentioning: the risk they pose to wholesale businesses and the three-tier system. (WSWA’s Bilello said he couldn’t comment on this and called it a purely “hypothetical” scenario.)
Producers say any perceived risk is inflated at best and that DTC spirits sales could actually benefit distributors. “My [New York] distributor would love for me to mail you a bottle of rum because you’re not going to pay shipping every time,” says Lyon Distilling’s Windon. “But after you’re hooked, you’ll go pick it up at the liquor store.”
There would also appear to be little threat of large distilleries pivoting to DTC en masse if, indeed, they were allowed. If a consumer wishes to buy a bottle of Jack Daniels, for example, they can pick it up from almost any liquor store. If that consumer wishes to have that bottle delivered instead, they can do so via Drizly or the already established online retailers. Given that large liquor brands already have distribution in most if not all states, there seems little incentive from a new-market perspective, either.
For now, however, the day-to-day reality for most craft distillers is probably strikingly similar to that of Maggie Campbell, president and head distiller at Massachusetts-based Privateer Rum. “Every day, I probably spend at least an hour answering emails and messages from individuals in places that want to get our rum and they can’t,” she says. “It’s hard as a business to know you’re not making that money.”
The article Why Craft Distillers Are Calling to Expand Direct-to-Consumer Shipping appeared first on VinePair.
source https://vinepair.com/articles/craft-distillers-direct-to-consumer-shipping/ source https://vinology1.tumblr.com/post/625538111354634240
0 notes
wineanddinosaur · 4 years ago
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Why Craft Distillers Are Calling to Expand Direct-to-Consumer Shipping
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Buying spirits online has never been more convenient for consumers. In dozens of states, drinkers can purchase their favorite liquor brands through websites such as ReserveBar, and have them shipped to their door via common carriers like UPS or FedEx. Meanwhile, third-party service Drizly delivers bottles within a matter of hours in the 15 states it currently operates in.
Such convenience is clearly a boon for consumers, especially right now as many may wish to limit their trips to liquor stores because of the coronavirus pandemic. But some spirits producers (mainly smaller-production, craft brands) say the current landscape could be vastly improved both for distillers and consumers if the laws surrounding direct-to-consumer (DTC) sales were relaxed.
While more than 40 states let retailers sell alcohol online, the number of states that allow the same privilege to producers is significantly lower. Multiple craft distillery owners, including Jaime Windon of Maryland’s Lyon Distilling, say the ability to sell DTC would provide a significant boost to their businesses. “DTC is the Holy Grail for small producers, especially [for those] who make something that’s rare and sought after but not widely available,” Windon says.
Rather than harm the wholesalers and retailers this method of sales bypasses, distillers argue that the overall outcome would prove beneficial for every level of the three-tier system. Consumers, too, would gain from the vastly increased choice of smaller spirits brands they would otherwise not be able to purchase online.
This sounds like a win-win scenario for all involved, and craft spirits brands say it is. But calls for legislative change face notable opposition from powerful trade groups, which are opposed to DTC spirits sales and are keen to uphold the current system of alcohol distribution.
DTC Versus Online Retailers
Before exploring the pros and cons of DTC spirits sales, it’s worth highlighting how this practice differs from buying liquor through online retailers. In many, but not all cases, the websites that appear to be “retailers” are actually third-party services. These companies place orders on the consumer’s behalf with a licensed retailer that is legally able to ship liquor to the buyer’s address. This generally relies on both parties (retailer and consumer) being located in the same state, though some retailers ship across state lines.
The legality of shipping spirits across state lines is another topic entirely, and one that VinePair was unable to receive a consistent answer on when we contacted three separate beverage lawyers. But because it occupies a seemingly legal gray area, cross-state shipping is something that larger, high-profile retailers typically avoid, while smaller retailers may be more willing to take the risk.
Which States Allow DTC Spirits Shipping?
The laws surrounding DTC spirits sales vary on a state-by-state basis, as they are not federally regulated. Some states allow in-state DTC spirits sales only, while others only allow their residents to purchase from producers based out of state. More than 30 states ban the practice entirely.
Eleven states currently allow consumers to buy directly from out-of-state producers. Each operates with their own complex guidelines, which are designed to ensure the state receives the appropriate duty on the inbound spirits.
By contrast, Washington and Pennsylvania allow consumers to buy only from in-state producers. Since the coronavirus pandemic began, a further eight states have granted this temporary permission to their distilleries.
Why Craft Distillers Are Calling for DTC Permissions
The loudest calls for states to relax DTC spirits regulations come from craft distillers. Their arguments focus on the difficulty of smaller brands to gain distribution in new markets through the three-tier system as it stands.
For most wholesalers, it doesn’t make sense to include craft distilleries in their portfolios because their production volumes are so small, explains Becky Harris, co-founder of Virginia’s Catoctin Creek Distilling Company. “Ninety percent of the craft distilleries out there make less than a thousand proof gallons per year,” says Harris, referencing a recent data report published by the American Craft Spirits Association (ACSA), of which she is president of the board of directors.
Even if wholesalers are willing to accept the small-scale production size of craft brands, they may also be wary of whether there is actual consumer demand in their markets, Harris says. For many producers, this is a frustrating reality: How can you prove demand in a market where you have no means of selling your products? “To me, and to a lot [craft distillers], the obvious answer here is DTC,” Harris says.
Harris’s assertion here is more than a hypothesis.
In 2017, when the ACSA polled its members on whether they would benefit from DTC shipping,  95 percent said they would. “DTC has been nothing but good for us,” says Tim Russell, founder and head distiller at Pennsylvania’s Maggie’s Farm Rum. When the state first allowed DTC spirits sales, his brand’s footprint was mostly focused around Pittsburgh, where the distillery is based. The ability to sell DTC not only allowed him to reach customers in markets like Philadelphia and Harrisburg, but when he was able to present sales figures to the state officials who run Pennsylvania’s Liquor Control Board, it resulted in greater distribution for his brand. (As a control state, Pennsylvania manages both the distribution and retail of spirits through government agencies.)
While the main arguments supporting DTC spirits sales focus on distribution, the topic has taken on heightened importance with the ongoing coronavirus pandemic. Once again, there is strong evidence to suggest that DTC sales have provided a much-needed lifeline for producers. But the situation hasn’t always played out exactly as the states or producers might have hoped where temporary permissions have been granted.
Catoctin Creek’s Harris has been able to ship to in-state consumers since Virginia relaxed its laws in April. During the first month, the distillery received “20 to 40” orders per day, Harris says, which is significantly more than it would normally sell in its tasting room. While the volume of orders has since dropped, they continue to outpace what the distillery would normally sell during a normal pre-Covid week to distillery visitors.
But in Maryland, which has also relaxed its DTC shipping laws, it’s a different story. In March, Gov. Larry Hogan signed an executive order allowing distilleries to fulfill home delivery of their products. At the end of May, that order was updated, allowing producers to also ship to consumers using common carriers. So far, most have not been able to take advantage of this provision.
What’s holding them back? Shipping companies like UPS and FedEx are worried about the liability of shipping spirits door to door, explains Lyon Distilling’s Windon. During conversations with UPS, Windon and many other craft distillers were told if they want to ship spirits they have to sign up with a third-party company called Spirits360. For its services (which we will explore in further detail later) Spirits360 takes a 10 percent cut off all sales.
“While it’s a nice option, it defeats the object of direct-to-consumer if I have to pay a percentage fee to a third party,” Windon says.
The Opposition to DTC Spirits Sales
In the states where temporary DTC permissions have been granted, distillers hope the new measures will become permanent. But standing between them and long-term change is the opposition of large-scale trade groups with significant lobbying power.
One such group is Wine and Spirits Wholesalers of America (WSWA). Headquartered in Washington, D.C., WSWA has spent more than $10 million in political donations over the past 10 years, according to OpenSecrets.org.
WSWA is directly opposed to interstate, and intrastate-only, DTC spirts sales. Instead, the group champions e-commerce solutions provided by local licensed retailers and third-party companies like Drizly. “The current system of alcohol distribution is the gold standard,” says Michael Bilello, WSWA’s senior vice president of communications and marketing.
WSWA’s opposition to DTC spirits sales arises from what it says are three potential dangers: underage drinking, unpaid taxes, and counterfeit alcohol. When alcohol is sold directly to consumers, and not through distributors and retailers, the risk of counterfeit or illicit alcohol entering the supply chain increases, Bilello says. And when spirits cross state lines, there’s a chance the producer shipping the spirit will avoid paying the appropriate local and state taxes in the destination state. On the topic of underage drinking (i.e., a delivered package falling into the hands of a minor), Bilello acknowledges this is also a possibility with wine, but he says the risk of harm is greater in the case of spirits.
Bilello says that when it comes to impairment, spirits are different from wine. “An eight-year-old comes across a case of vodka on their mom’s front doorstep; it’s clear and it’s odorless and maybe it doesn’t taste great, but they start drinking it,” he says. “This could really, really harm them. That risk isn’t worth even one child’s life.”
Others within the alcohol industry remain skeptical about the reasons given by the WSWA for its opposition.
“Common carriers like UPS and FedEx are beholden with the states and have to file detailed reports,” says Sean O’Leary, a Chicago-based beverage lawyer. The fact that these carriers require individuals receiving alcohol packages to sign and provide identification means that the “risk of abuse” is no more significant than a minor buying from a liquor store, O’Leary adds.
As for the claim that spirits are in some way more harmful than wine, Lyon Distilling’s Windon says that argument is “frustrating and borderline insulting.”
This just leaves the issue of unpaid taxes, and there already exists a tailor-made solution for this potential sticking point: Spirits360. Among the range of services the company provides, Spirits360 designs and integrates an e-commerce platform for the websites of its producer clients. When a producer receives an order through this platform, Spirits360’s “compliance engine” calculates the taxes to be paid and provides the appropriate documentation that the producer must fill out in order to ship orders. Spirits360 also generates the shipping label and tracks the package all the way to the customer via UPS, with a signature required upon receipt.
This system would appear to address the concerns raised by WSWA, and for many producers it is no doubt an attractive proposition. Whether or not a producer should be required to sign up for a service like Spirits360, especially when they can handle each matter here independently, is another topic. But as Windon pointed out, if a producer has no choice but to go through a third-party company, it’s not exactly “direct” to the consumer.
Numerous industry professionals contacted for this article believe there’s another reason wholesalers are opposed to DTC spirits sales — one that they’re not mentioning: the risk they pose to wholesale businesses and the three-tier system. (WSWA’s Bilello said he couldn’t comment on this and called it a purely “hypothetical” scenario.)
Producers say any perceived risk is inflated at best and that DTC spirits sales could actually benefit distributors. “My [New York] distributor would love for me to mail you a bottle of rum because you’re not going to pay shipping every time,” says Lyon Distilling’s Windon. “But after you’re hooked, you’ll go pick it up at the liquor store.”
There would also appear to be little threat of large distilleries pivoting to DTC en masse if, indeed, they were allowed. If a consumer wishes to buy a bottle of Jack Daniels, for example, they can pick it up from almost any liquor store. If that consumer wishes to have that bottle delivered instead, they can do so via Drizly or the already established online retailers. Given that large liquor brands already have distribution in most if not all states, there seems little incentive from a new-market perspective, either.
For now, however, the day-to-day reality for most craft distillers is probably strikingly similar to that of Maggie Campbell, president and head distiller at Massachusetts-based Privateer Rum. “Every day, I probably spend at least an hour answering emails and messages from individuals in places that want to get our rum and they can’t,” she says. “It’s hard as a business to know you’re not making that money.”
The article Why Craft Distillers Are Calling to Expand Direct-to-Consumer Shipping appeared first on VinePair.
source https://vinepair.com/articles/craft-distillers-direct-to-consumer-shipping/
0 notes
oilyfunbags-blog · 7 years ago
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Young Living Essential Oils  @necsocialmedia
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Young Living Essential Oils are 100% therapeutic grade oils.  Young Living sells many other products as well, but started with essential oils.  Most of their other products do contain essential oils in them.  Everything Young Living sells is clean and safe!  Meaning it is clean and safe for the environment, your body, your animals.  Being therapeutic grade means it is 100% blood from the plant.  It is distilled and has no fillers to make it cheaper.   Essential oils can help heal your body in a natural way, or keep you family healthy while germs are flying around during school time.  They can help clean your house in a natural way with out using a bunch of nasty chemicals.  
Young Living is in a MLM company.  Meaning it is a multilevel marketing company.  The impact of social media is huge for Young Living.  Every person that buys a kit and decides to sell Young Living heads straight towards social media.  It is the quickest way to let your friends and family know you started your own small business. 
Young Living has been an organization for over 20 years.  Gary and Mary Young Established Young Living in 1994.  They started with a small organic farm with the distillation process. Their first herbs grown were lavender, peppermint, Melissa and clary sage, in Utah and Idaho. Their vision was and still is “To bring Young Living Essential Oils to every home in the world.” (as cited in, Young Livings about, not dated) Young Livings Mission statement is “We honor our stewardship to champion nature's living energy, essential oils, by fostering a community of healing and discovery while inspiring individuals to wellness, purpose, and abundance.” (as cited in, Young Livings Mission Statement, not dated)
Young Living’s is a people-orientated culture.  A people orientated culture is value fairness, supportiveness, and respect for individual rights. These organizations truly live the mantra that “people are their greatest asset.” (as cited by; Tayla Bauers, Berrin Erdogan, not dated).  With People being their greatest asset, social media is peoples easiest way to communicate.  The employee is celebrated with ranks and rewards. When the employee is celebrated, they are respect and appreciate the business, and in turn they work harder.  The employee usually advances more rapidly because they feel appreciated.  A people orientated culture is a less stressful organization. With Young Living as you advance ranks you earn more money, and more prizes.  The Young Living team that supports you gives you even more encouragement.  If you are on the monthly oil plan you receive tons of free oils as well.  It allows you to try their products that you would never have thought about buying.  
As a Young Living distributor you get a “virtual office” account on www.youngliving.com.  As you use your virtual office it is a great way to keep in contact with your down line and know who has ordered and who needs to order.  From there you usually use Facebook messenger to keep in contact, due to the fact they can check it whenever it convenient them.   You can run your whole business online.  
On the Young Living twitter they have many different recipes,  one I am posting has many different reviews on it.  Everyone seems to love it.  (https://www.youngliving.com/blog/holy-guacamole/?utm_source=oso&utm_medium=tw&utm_campaign=guacamoleblogtwitter&utm_content=092917)   This is a beginners guide to meditating, not one person on their comments has one bad thing to say. (https://www.youngliving.com/blog/a-beginners-guide-to-meditation/?utm_source=oso&utm_medium=tw&utm_campaign=meditationblogtw&utm_content=092517)    Young living has posted about their seed to seal promise on YouTube.  Here is the link (https://www.youtube.com/watch?v=OLQuvo1hxpo).  There are many reviews on the bottom of that YouTube video!  
Needless to say if one goes on Young Livings Twitter account or Facebook account you will find nothing but positive feedback from Young Living. Young Living sends out a a foundation team to help with hurricane victims.  #younglivingfoundation .  On Facebook sometimes you can write reviews, Young Livings does not have a review section.   I found a nice review online through google. (http://guessingalltheway.com/2009/09/young-living-essential-oils-review/)  Here is a nice 3rd party unbias opinion of Young Living. (https://hotmlmcompanies.com/young-living-essential-oil-reviews/).  Not one product out there is going to have perfect reviews.  There are bad reviews for Young Living.   This YouTuber believes Young Living is a scam.  (https://www.youtube.com/watch?v=9CYDon4jhic)
Does a MLM business work?  Honestly it depends on how motivated the individual is that buys into it.  If one is neglectful of the business and expects it to grow, it will not grow on its own. You must be passionate about your business, and excited to share what you are selling. Social Media plays a huge part in how you share your Young Living business.  All it takes is a few pictures of diffusing, or a testimony on how the oil is helping you and you have people interested via social media.   Young Living thrive on their people to share about oils and other products to their friends and family.  People are their largest asset.  Gary Young started Young Living as a multi-level marketing business.  As Gary started small, he would travel to a different state each week and share the oils.(Young, 2015)  As the word got out, sales went up.  Gary has created an empire.  In 23 years, Young Livings has built headquarters in Australia, Europe, Canada, Japan, and Singapore.  The word has spread across the world without the use of commercials or advertisements!  Social Media has became a huge part of Young Living.  It has made it easier for people to join and spread the good word.  As the internet grew larger and larger so did Young Living.  
Multilevel marketing is a 16 billion dollar a year market.  People are realizing you can stay at home, and manage your own time.  There is no business drama that you get at the work place. If you fail, you failed because of your own faults. If your business isn’t not growing, it isn’t growing because you are not out there planting the seeds, and watering it.  You have a mentor, that you can listen to if you want. If you don’t listen to them you will probably fail.  Your mentor is in that position for a reason.  The only reason you fail is because of you, not anybody else.  The best part about a Young Living is that you can run the whole business off of social media.  Young Living is probably based 80% off of social media.  Many people like to go out and do classes.  I personally hate doing classes.  I have actually done a live class over Facebook, rather than sitting in front of a group of people you sit in front of your camera and teach oils!   
Young Living just started to created starter kits to accommodate every person.  You can buy a man kit or a baby kit, not just oils.  A few months ago that was my only complaint about Young Living.  Other wise I feel Young Living is doing an amazing job at what they do.  They wouldn’t have been in business for over 20 years if they hadn’t.  They keep us informed via social media the moment anything happens.  I know I can look on any source and find out what the promos are going to be for the month. They share recipes for food or hair mask ect to use oils in.  They do a great job via social media.  Going through Young Living I have learned so much about how important it is to use chemical free products.  I feel fortunate that it was brought into my life.  
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Jessica N Abraham-Hogan (October 13,2015) People-Oriented Management: How it Can Help Your Organization http://www.talentzoo.com/news/People-Oriented-Management-How-It-Can-Help-Your-Organization/21657.html
Online CompanyWebsite (www.youngliving.com/en_US/company/about)
Online Company Website (www.youngliving.com/en_US/company/about/mission-statement)
Online Company Website (www.youngliving.com/en_US/company/about)
Online Journal (https://www.thebalance.com/multilevel-marketing-mlm-2947187)
Mary Young (2015) D. Gary Young the World Leader in Essential Oils
Connie and Alan Higley (2016) Reference Guide for Essential Oils
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ronijashworth · 6 years ago
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SearchLove Community Speakers 2019: Applications Now Open
It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to audiences at SearchLove London, San Diego and Boston. 
Here’s the best bit: we’re going to do it all over again. Applications for SearchLove London community speakers are now open and we want you to apply!
What is a SearchLove community speaker?
Our community speaker sessions are 20 minutes long and delivered by speakers who have been supported and coached by the Distilled team to take their presenting skills to the next level.  
If this sounds like something you’d like to be a part of then we are looking for speakers who are:
Looking for opportunities to improve their speaking and presenting skills. It doesn’t matter if you have no speaking experience, have spoken at a meet-up or have some experience; we want to hear from you.
Willing to travel to London to work with our team and attend the conference. 
Available to join us at SearchLove London on 14th & 15th October 2019.
apply to be a searchlove community speaker
We want to give this opportunity to local folks, and so we'll only be accepting pitches from applicants willing to travel to London for this particular conference. If successful, you will be responsible for your own travel and accommodation. If you’re a sponsor and want to help this year’s speakers with costs reach out to us via [email protected].
I knew speaking at SearchLove would be valuable for me, but I really underestimated the amount of time, effort and direction that the Distilled team would provide. They were beyond instrumental in making my presentation a success for both myself and the audience. While they let me drive and own the presentation/content their willingness to meet with me, go through dry runs and give me feedback proved to be a huge learning experience for myself that I'll take with me for the rest of my career.
James Corr, Siege Media, SearchLove San Diego 2019 Community Speaker
What’s in it for us and our audience?
Each year our events team work extremely hard to find the best speakers from across the industry to wow our audiences. But, we are also keen to find those that haven’t yet had an opportunity and give them a platform to excel.
We know that there are passionate people just waiting to break through, and with the help and support of our team, the SearchLove conferences are the perfect place to do that. 
Sessions delivered by previous community speakers
Andi Jarvis - People are Predictable (Marketing Psychology)
Laura Hogan - Controlling Branded SERPs and Preventing Negative Press (SEO)
Luke Carthy - How to Nail SEO for Discontinued Products (Technical SEO)
Nancy-Lee McLaughlin - Advertising on Amazon: Amazon's Most Powerful Sales Drivers (Amazon PPC)
Raffa Asquer - Why, When and How You Should Update Your Content (Content Marketing)
James Corr - How to Better Communicate with Data (Data Visualisation & Reporting)
Aja Frost - The Keyword Research Process that Increased HubSpot Blog Organic Traffic by 4.4 Million in 1 Year (Content Strategy & SEO)
Vince Nero - Creating Great Content in Boring Industries (Content Strategy)
Francine Rodriguez - Más PPC Por Favor – Reaching Hispanic Audiences Through Search (International PPC)
We’re also keen to ensure that we attract a diverse pool of speakers, who come from a variety of backgrounds and experiences. We make our best effort to ensure each conference has a 50/50 split of men and women on stage, and by running this initiative, hope to continue to build a pipeline of talented speakers that can drive this forward at our own and other conferences. You can tell we’re serious about building a safe, inclusive and welcoming environment for our speakers and delegates from the way we bake our code of conduct into our events.
Yes, we are aware that we will get a collection of overconfident white men applying (yes, I see the irony in my writing that) but if that doesn’t describe you, I’d especially encourage you to throw your hat in the ring.
What’s in it for you?
This experience completely changed the way I deliver my talks. No one had ever critiqued my decks to this extent before or given such detailed feedback - and it was invaluable. Because of the advice from the Distilled team I'm now speaking at two events I've never done before this year!
I've also made friends for life with Luke and Andi. You become a little family (with the Distilled team like your aunts and uncles!) and having that support from other peers within the industry is such a boost.
Laura Hogan, Milos Mail, SearchLove London 2018 Community Speaker
The community speaker programme should act as a platform for you to move onto stages all around the world. As a result of the community speaker sessions, we’ve already seen previous community speakers jump from speaking at local meetups to jumping on stages at places such as MozCon in less than a year!
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Here’s the full package you’ll receive along with your 20 minutes on stage:
A half day of speaker workshops in our London office
Deck review and content call to bounce around your session ideas
1 to 1 ongoing support from a Distilled team member
Final in-person review with myself and the Distilled team in London before the conference
VIP ticket to attend SearchLove London including attending the VIP dinner with all the other speakers the night before the conference
A nice bunch of Distilled and SearchLove swag
Photo and video pack of your session
A note on the video requirement
Part of our application process requires you to send a video of yourself speaking. We decided to include this because we feel it’s the best way to get to see your presenting style and personality. We also understand that speakers with less experience might not have professionally shot video footage of themselves in action. We wanted to make this process inclusive, and something that everyone can put together. 
What we need from you:
The video doesn’t need to be professionally shot and lit. A selfie from a mobile phone is perfectly acceptable, in fact, all our successful community speakers to date have applied in this way. Make sure you think about how you might stand out from the crowd.
Demonstrate your enthusiasm, public speaking capabilities and a bit of your depth of knowledge on your chosen topic.
Upload the video to a hosting platform such as Wistia, YouTube or Google Drive and double-check the permissions so our team can access it.
I wouldn’t want to ask you to do something that I wouldn’t do myself, so here’s my pitch for the SearchLove community speaker sessions.
youtube
A personal note
I’ve seen in my own career how powerful it has been to get better at public speaking and also the benefits of appearing on bigger stages. Having run a successful community speaker program at our London, Boston and San Diego conferences, I know that we can help more people on this journey.
I’ve been lucky enough to get a start at our own events to bootstrap my way to bigger opportunities but I remember the 20 or so people who paid less than £20 each to come to our first meet-up. We have also now built up enough of a support and coaching capability within Distilled that we have helped members of our team go from their first speaking opportunity to highly-rated SearchLove sessions in a matter of months. I want to bring those opportunities to more people. That means YOU.
I would strongly encourage you to think about the actual requirements. Don’t fall prey to imposter syndrome: are there things you are passionate about, where you have deep hands-on knowledge, and where you can teach even an experienced audience new things? If so, don’t sweat your speaking experience - let us be the judge of potential and get your application in.
How to apply
You’ll need to tell us:
Why you’d like to speak at SearchLove London
Where you are based
What your speaking experience looks like so far
What topic you’d like to talk about - the more specific and actionable a topic you can describe, the better
Remember, the closing date for applications is Wednesday 31st July.
And you’ll need to send us a short video as I described above! If you have any questions feel free to use the comments below or reach out to us on Twitter.
apply to be a searchlove community speaker
Not ready to take the stage yet? Come and join us at this year’s SearchLove London as an attendee or get in touch with us for information sponsoring one of the many sponsorship opportunities we have available.
from Digital Marketing https://www.distilled.net/resources/searchlove-community-speakers-2019-applications-now-open/ via http://www.rssmix.com/
0 notes
donnafmae · 6 years ago
Text
SearchLove Community Speakers 2019: Applications Now Open
It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to audiences at SearchLove London, San Diego and Boston. 
Here’s the best bit: we’re going to do it all over again. Applications for SearchLove London community speakers are now open and we want you to apply!
What is a SearchLove community speaker?
Our community speaker sessions are 20 minutes long and delivered by speakers who have been supported and coached by the Distilled team to take their presenting skills to the next level.  
If this sounds like something you’d like to be a part of then we are looking for speakers who are:
Looking for opportunities to improve their speaking and presenting skills. It doesn’t matter if you have no speaking experience, have spoken at a meet-up or have some experience; we want to hear from you.
Willing to travel to London to work with our team and attend the conference. 
Available to join us at SearchLove London on 14th & 15th October 2019.
apply to be a searchlove community speaker
We want to give this opportunity to local folks, and so we'll only be accepting pitches from applicants willing to travel to London for this particular conference. If successful, you will be responsible for your own travel and accommodation. If you’re a sponsor and want to help this year’s speakers with costs reach out to us via [email protected].
I knew speaking at SearchLove would be valuable for me, but I really underestimated the amount of time, effort and direction that the Distilled team would provide. They were beyond instrumental in making my presentation a success for both myself and the audience. While they let me drive and own the presentation/content their willingness to meet with me, go through dry runs and give me feedback proved to be a huge learning experience for myself that I'll take with me for the rest of my career.
James Corr, Siege Media, SearchLove San Diego 2019 Community Speaker
What’s in it for us and our audience?
Each year our events team work extremely hard to find the best speakers from across the industry to wow our audiences. But, we are also keen to find those that haven’t yet had an opportunity and give them a platform to excel.
We know that there are passionate people just waiting to break through, and with the help and support of our team, the SearchLove conferences are the perfect place to do that. 
Sessions delivered by previous community speakers
Andi Jarvis - People are Predictable (Marketing Psychology)
Laura Hogan - Controlling Branded SERPs and Preventing Negative Press (SEO)
Luke Carthy - How to Nail SEO for Discontinued Products (Technical SEO)
Nancy-Lee McLaughlin - Advertising on Amazon: Amazon's Most Powerful Sales Drivers (Amazon PPC)
Raffa Asquer - Why, When and How You Should Update Your Content (Content Marketing)
James Corr - How to Better Communicate with Data (Data Visualisation & Reporting)
Aja Frost - The Keyword Research Process that Increased HubSpot Blog Organic Traffic by 4.4 Million in 1 Year (Content Strategy & SEO)
Vince Nero - Creating Great Content in Boring Industries (Content Strategy)
Francine Rodriguez - Más PPC Por Favor – Reaching Hispanic Audiences Through Search (International PPC)
We’re also keen to ensure that we attract a diverse pool of speakers, who come from a variety of backgrounds and experiences. We make our best effort to ensure each conference has a 50/50 split of men and women on stage, and by running this initiative, hope to continue to build a pipeline of talented speakers that can drive this forward at our own and other conferences. You can tell we’re serious about building a safe, inclusive and welcoming environment for our speakers and delegates from the way we bake our code of conduct into our events.
Yes, we are aware that we will get a collection of overconfident white men applying (yes, I see the irony in my writing that) but if that doesn’t describe you, I’d especially encourage you to throw your hat in the ring.
What’s in it for you?
This experience completely changed the way I deliver my talks. No one had ever critiqued my decks to this extent before or given such detailed feedback - and it was invaluable. Because of the advice from the Distilled team I'm now speaking at two events I've never done before this year!
I've also made friends for life with Luke and Andi. You become a little family (with the Distilled team like your aunts and uncles!) and having that support from other peers within the industry is such a boost.
Laura Hogan, Milos Mail, SearchLove London 2018 Community Speaker
The community speaker programme should act as a platform for you to move onto stages all around the world. As a result of the community speaker sessions, we’ve already seen previous community speakers jump from speaking at local meetups to jumping on stages at places such as MozCon in less than a year!
Tumblr media
Here’s the full package you’ll receive along with your 20 minutes on stage:
A half day of speaker workshops in our London office
Deck review and content call to bounce around your session ideas
1 to 1 ongoing support from a Distilled team member
Final in-person review with myself and the Distilled team in London before the conference
VIP ticket to attend SearchLove London including attending the VIP dinner with all the other speakers the night before the conference
A nice bunch of Distilled and SearchLove swag
Photo and video pack of your session
A note on the video requirement
Part of our application process requires you to send a video of yourself speaking. We decided to include this because we feel it’s the best way to get to see your presenting style and personality. We also understand that speakers with less experience might not have professionally shot video footage of themselves in action. We wanted to make this process inclusive, and something that everyone can put together. 
What we need from you:
The video doesn’t need to be professionally shot and lit. A selfie from a mobile phone is perfectly acceptable, in fact, all our successful community speakers to date have applied in this way. Make sure you think about how you might stand out from the crowd.
Demonstrate your enthusiasm, public speaking capabilities and a bit of your depth of knowledge on your chosen topic.
Upload the video to a hosting platform such as Wistia, YouTube or Google Drive and double-check the permissions so our team can access it.
I wouldn’t want to ask you to do something that I wouldn’t do myself, so here’s my pitch for the SearchLove community speaker sessions.
youtube
A personal note
I’ve seen in my own career how powerful it has been to get better at public speaking and also the benefits of appearing on bigger stages. Having run a successful community speaker program at our London, Boston and San Diego conferences, I know that we can help more people on this journey.
I’ve been lucky enough to get a start at our own events to bootstrap my way to bigger opportunities but I remember the 20 or so people who paid less than £20 each to come to our first meet-up. We have also now built up enough of a support and coaching capability within Distilled that we have helped members of our team go from their first speaking opportunity to highly-rated SearchLove sessions in a matter of months. I want to bring those opportunities to more people. That means YOU.
I would strongly encourage you to think about the actual requirements. Don’t fall prey to imposter syndrome: are there things you are passionate about, where you have deep hands-on knowledge, and where you can teach even an experienced audience new things? If so, don’t sweat your speaking experience - let us be the judge of potential and get your application in.
How to apply
You’ll need to tell us:
Why you’d like to speak at SearchLove London
Where you are based
What your speaking experience looks like so far
What topic you’d like to talk about - the more specific and actionable a topic you can describe, the better
Remember, the closing date for applications is Wednesday 31st July.
And you’ll need to send us a short video as I described above! If you have any questions feel free to use the comments below or reach out to us on Twitter.
apply to be a searchlove community speaker
Not ready to take the stage yet? Come and join us at this year’s SearchLove London as an attendee or get in touch with us for information sponsoring one of the many sponsorship opportunities we have available.
from Marketing https://www.distilled.net/resources/searchlove-community-speakers-2019-applications-now-open/ via http://www.rssmix.com/
0 notes
davidrsmithlove · 6 years ago
Text
SearchLove Community Speakers 2019: Applications Now Open
It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to audiences at SearchLove London, San Diego and Boston. 
Here’s the best bit: we’re going to do it all over again. Applications for SearchLove London community speakers are now open and we want you to apply!
What is a SearchLove community speaker?
Our community speaker sessions are 20 minutes long and delivered by speakers who have been supported and coached by the Distilled team to take their presenting skills to the next level.  
If this sounds like something you’d like to be a part of then we are looking for speakers who are:
Looking for opportunities to improve their speaking and presenting skills. It doesn’t matter if you have no speaking experience, have spoken at a meet-up or have some experience; we want to hear from you.
Willing to travel to London to work with our team and attend the conference. 
Available to join us at SearchLove London on 14th & 15th October 2019.
apply to be a searchlove community speaker
We want to give this opportunity to local folks, and so we'll only be accepting pitches from applicants willing to travel to London for this particular conference. If successful, you will be responsible for your own travel and accommodation. If you’re a sponsor and want to help this year’s speakers with costs reach out to us via [email protected].
I knew speaking at SearchLove would be valuable for me, but I really underestimated the amount of time, effort and direction that the Distilled team would provide. They were beyond instrumental in making my presentation a success for both myself and the audience. While they let me drive and own the presentation/content their willingness to meet with me, go through dry runs and give me feedback proved to be a huge learning experience for myself that I'll take with me for the rest of my career.
James Corr, Siege Media, SearchLove San Diego 2019 Community Speaker
What’s in it for us and our audience?
Each year our events team work extremely hard to find the best speakers from across the industry to wow our audiences. But, we are also keen to find those that haven’t yet had an opportunity and give them a platform to excel.
We know that there are passionate people just waiting to break through, and with the help and support of our team, the SearchLove conferences are the perfect place to do that. 
Sessions delivered by previous community speakers
Andi Jarvis - People are Predictable (Marketing Psychology)
Laura Hogan - Controlling Branded SERPs and Preventing Negative Press (SEO)
Luke Carthy - How to Nail SEO for Discontinued Products (Technical SEO)
Nancy-Lee McLaughlin - Advertising on Amazon: Amazon's Most Powerful Sales Drivers (Amazon PPC)
Raffa Asquer - Why, When and How You Should Update Your Content (Content Marketing)
James Corr - How to Better Communicate with Data (Data Visualisation & Reporting)
Aja Frost - The Keyword Research Process that Increased HubSpot Blog Organic Traffic by 4.4 Million in 1 Year (Content Strategy & SEO)
Vince Nero - Creating Great Content in Boring Industries (Content Strategy)
Francine Rodriguez - Más PPC Por Favor – Reaching Hispanic Audiences Through Search (International PPC)
We’re also keen to ensure that we attract a diverse pool of speakers, who come from a variety of backgrounds and experiences. We make our best effort to ensure each conference has a 50/50 split of men and women on stage, and by running this initiative, hope to continue to build a pipeline of talented speakers that can drive this forward at our own and other conferences. You can tell we’re serious about building a safe, inclusive and welcoming environment for our speakers and delegates from the way we bake our code of conduct into our events.
Yes, we are aware that we will get a collection of overconfident white men applying (yes, I see the irony in my writing that) but if that doesn’t describe you, I’d especially encourage you to throw your hat in the ring.
What’s in it for you?
This experience completely changed the way I deliver my talks. No one had ever critiqued my decks to this extent before or given such detailed feedback - and it was invaluable. Because of the advice from the Distilled team I'm now speaking at two events I've never done before this year!
I've also made friends for life with Luke and Andi. You become a little family (with the Distilled team like your aunts and uncles!) and having that support from other peers within the industry is such a boost.
Laura Hogan, Milos Mail, SearchLove London 2018 Community Speaker
The community speaker programme should act as a platform for you to move onto stages all around the world. As a result of the community speaker sessions, we’ve already seen previous community speakers jump from speaking at local meetups to jumping on stages at places such as MozCon in less than a year!
Tumblr media
Here’s the full package you’ll receive along with your 20 minutes on stage:
A half day of speaker workshops in our London office
Deck review and content call to bounce around your session ideas
1 to 1 ongoing support from a Distilled team member
Final in-person review with myself and the Distilled team in London before the conference
VIP ticket to attend SearchLove London including attending the VIP dinner with all the other speakers the night before the conference
A nice bunch of Distilled and SearchLove swag
Photo and video pack of your session
A note on the video requirement
Part of our application process requires you to send a video of yourself speaking. We decided to include this because we feel it’s the best way to get to see your presenting style and personality. We also understand that speakers with less experience might not have professionally shot video footage of themselves in action. We wanted to make this process inclusive, and something that everyone can put together. 
What we need from you:
The video doesn’t need to be professionally shot and lit. A selfie from a mobile phone is perfectly acceptable, in fact, all our successful community speakers to date have applied in this way. Make sure you think about how you might stand out from the crowd.
Demonstrate your enthusiasm, public speaking capabilities and a bit of your depth of knowledge on your chosen topic.
Upload the video to a hosting platform such as Wistia, YouTube or Google Drive and double-check the permissions so our team can access it.
I wouldn’t want to ask you to do something that I wouldn’t do myself, so here’s my pitch for the SearchLove community speaker sessions.
youtube
A personal note
I’ve seen in my own career how powerful it has been to get better at public speaking and also the benefits of appearing on bigger stages. Having run a successful community speaker program at our London, Boston and San Diego conferences, I know that we can help more people on this journey.
I’ve been lucky enough to get a start at our own events to bootstrap my way to bigger opportunities but I remember the 20 or so people who paid less than £20 each to come to our first meet-up. We have also now built up enough of a support and coaching capability within Distilled that we have helped members of our team go from their first speaking opportunity to highly-rated SearchLove sessions in a matter of months. I want to bring those opportunities to more people. That means YOU.
I would strongly encourage you to think about the actual requirements. Don’t fall prey to imposter syndrome: are there things you are passionate about, where you have deep hands-on knowledge, and where you can teach even an experienced audience new things? If so, don’t sweat your speaking experience - let us be the judge of potential and get your application in.
How to apply
You’ll need to tell us:
Why you’d like to speak at SearchLove London
Where you are based
What your speaking experience looks like so far
What topic you’d like to talk about - the more specific and actionable a topic you can describe, the better
Remember, the closing date for applications is Wednesday 31st July.
And you’ll need to send us a short video as I described above! If you have any questions feel free to use the comments below or reach out to us on Twitter.
apply to be a searchlove community speaker
Not ready to take the stage yet? Come and join us at this year’s SearchLove London as an attendee or get in touch with us for information sponsoring one of the many sponsorship opportunities we have available.
0 notes
heavenwheel · 6 years ago
Text
SearchLove Community Speakers 2019: Applications Now Open
It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to audiences at SearchLove London, San Diego and Boston. 
Here’s the best bit: we’re going to do it all over again. Applications for SearchLove London community speakers are now open and we want you to apply!
What is a SearchLove community speaker?
Our community speaker sessions are 20 minutes long and delivered by speakers who have been supported and coached by the Distilled team to take their presenting skills to the next level.  
If this sounds like something you’d like to be a part of then we are looking for speakers who are:
Looking for opportunities to improve their speaking and presenting skills. It doesn’t matter if you have no speaking experience, have spoken at a meet-up or have some experience; we want to hear from you.
Willing to travel to London to work with our team and attend the conference. 
Available to join us at SearchLove London on 14th & 15th October 2019.
apply to be a searchlove community speaker
We want to give this opportunity to local folks, and so we'll only be accepting pitches from applicants willing to travel to London for this particular conference. If successful, you will be responsible for your own travel and accommodation. If you’re a sponsor and want to help this year’s speakers with costs reach out to us via [email protected].
I knew speaking at SearchLove would be valuable for me, but I really underestimated the amount of time, effort and direction that the Distilled team would provide. They were beyond instrumental in making my presentation a success for both myself and the audience. While they let me drive and own the presentation/content their willingness to meet with me, go through dry runs and give me feedback proved to be a huge learning experience for myself that I'll take with me for the rest of my career.
James Corr, Siege Media, SearchLove San Diego 2019 Community Speaker
What’s in it for us and our audience?
Each year our events team work extremely hard to find the best speakers from across the industry to wow our audiences. But, we are also keen to find those that haven’t yet had an opportunity and give them a platform to excel.
We know that there are passionate people just waiting to break through, and with the help and support of our team, the SearchLove conferences are the perfect place to do that. 
Sessions delivered by previous community speakers
Andi Jarvis - People are Predictable (Marketing Psychology)
Laura Hogan - Controlling Branded SERPs and Preventing Negative Press (SEO)
Luke Carthy - How to Nail SEO for Discontinued Products (Technical SEO)
Nancy-Lee McLaughlin - Advertising on Amazon: Amazon's Most Powerful Sales Drivers (Amazon PPC)
Raffa Asquer - Why, When and How You Should Update Your Content (Content Marketing)
James Corr - How to Better Communicate with Data (Data Visualisation & Reporting)
Aja Frost - The Keyword Research Process that Increased HubSpot Blog Organic Traffic by 4.4 Million in 1 Year (Content Strategy & SEO)
Vince Nero - Creating Great Content in Boring Industries (Content Strategy)
Francine Rodriguez - Más PPC Por Favor – Reaching Hispanic Audiences Through Search (International PPC)
We’re also keen to ensure that we attract a diverse pool of speakers, who come from a variety of backgrounds and experiences. We make our best effort to ensure each conference has a 50/50 split of men and women on stage, and by running this initiative, hope to continue to build a pipeline of talented speakers that can drive this forward at our own and other conferences. You can tell we’re serious about building a safe, inclusive and welcoming environment for our speakers and delegates from the way we bake our code of conduct into our events.
Yes, we are aware that we will get a collection of overconfident white men applying (yes, I see the irony in my writing that) but if that doesn’t describe you, I’d especially encourage you to throw your hat in the ring.
What’s in it for you?
This experience completely changed the way I deliver my talks. No one had ever critiqued my decks to this extent before or given such detailed feedback - and it was invaluable. Because of the advice from the Distilled team I'm now speaking at two events I've never done before this year!
I've also made friends for life with Luke and Andi. You become a little family (with the Distilled team like your aunts and uncles!) and having that support from other peers within the industry is such a boost.
Laura Hogan, Milos Mail, SearchLove London 2018 Community Speaker
The community speaker programme should act as a platform for you to move onto stages all around the world. As a result of the community speaker sessions, we’ve already seen previous community speakers jump from speaking at local meetups to jumping on stages at places such as MozCon in less than a year!
Tumblr media
Here’s the full package you’ll receive along with your 20 minutes on stage:
A half day of speaker workshops in our London office
Deck review and content call to bounce around your session ideas
1 to 1 ongoing support from a Distilled team member
Final in-person review with myself and the Distilled team in London before the conference
VIP ticket to attend SearchLove London including attending the VIP dinner with all the other speakers the night before the conference
A nice bunch of Distilled and SearchLove swag
Photo and video pack of your session
A note on the video requirement
Part of our application process requires you to send a video of yourself speaking. We decided to include this because we feel it’s the best way to get to see your presenting style and personality. We also understand that speakers with less experience might not have professionally shot video footage of themselves in action. We wanted to make this process inclusive, and something that everyone can put together. 
What we need from you:
The video doesn’t need to be professionally shot and lit. A selfie from a mobile phone is perfectly acceptable, in fact, all our successful community speakers to date have applied in this way. Make sure you think about how you might stand out from the crowd.
Demonstrate your enthusiasm, public speaking capabilities and a bit of your depth of knowledge on your chosen topic.
Upload the video to a hosting platform such as Wistia, YouTube or Google Drive and double-check the permissions so our team can access it.
I wouldn’t want to ask you to do something that I wouldn’t do myself, so here’s my pitch for the SearchLove community speaker sessions.
youtube
A personal note
I’ve seen in my own career how powerful it has been to get better at public speaking and also the benefits of appearing on bigger stages. Having run a successful community speaker program at our London, Boston and San Diego conferences, I know that we can help more people on this journey.
I’ve been lucky enough to get a start at our own events to bootstrap my way to bigger opportunities but I remember the 20 or so people who paid less than £20 each to come to our first meet-up. We have also now built up enough of a support and coaching capability within Distilled that we have helped members of our team go from their first speaking opportunity to highly-rated SearchLove sessions in a matter of months. I want to bring those opportunities to more people. That means YOU.
I would strongly encourage you to think about the actual requirements. Don’t fall prey to imposter syndrome: are there things you are passionate about, where you have deep hands-on knowledge, and where you can teach even an experienced audience new things? If so, don’t sweat your speaking experience - let us be the judge of potential and get your application in.
How to apply
You’ll need to tell us:
Why you’d like to speak at SearchLove London
Where you are based
What your speaking experience looks like so far
What topic you’d like to talk about - the more specific and actionable a topic you can describe, the better
Remember, the closing date for applications is Wednesday 31st July.
And you’ll need to send us a short video as I described above! If you have any questions feel free to use the comments below or reach out to us on Twitter.
apply to be a searchlove community speaker
Not ready to take the stage yet? Come and join us at this year’s SearchLove London as an attendee or get in touch with us for information sponsoring one of the many sponsorship opportunities we have available.
from Digital https://www.distilled.net/resources/searchlove-community-speakers-2019-applications-now-open/ via http://www.rssmix.com/
0 notes
anthonykrierion · 6 years ago
Text
SearchLove Community Speakers 2019: Applications Now Open
It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to audiences at SearchLove London, San Diego and Boston. 
Here’s the best bit: we’re going to do it all over again. Applications for SearchLove London community speakers are now open and we want you to apply!
What is a SearchLove community speaker?
Our community speaker sessions are 20 minutes long and delivered by speakers who have been supported and coached by the Distilled team to take their presenting skills to the next level.  
If this sounds like something you’d like to be a part of then we are looking for speakers who are:
Looking for opportunities to improve their speaking and presenting skills. It doesn’t matter if you have no speaking experience, have spoken at a meet-up or have some experience; we want to hear from you.
Willing to travel to London to work with our team and attend the conference. 
Available to join us at SearchLove London on 14th & 15th October 2019.
apply to be a searchlove community speaker
We want to give this opportunity to local folks, and so we'll only be accepting pitches from applicants willing to travel to London for this particular conference. If successful, you will be responsible for your own travel and accommodation. If you’re a sponsor and want to help this year’s speakers with costs reach out to us via [email protected].
I knew speaking at SearchLove would be valuable for me, but I really underestimated the amount of time, effort and direction that the Distilled team would provide. They were beyond instrumental in making my presentation a success for both myself and the audience. While they let me drive and own the presentation/content their willingness to meet with me, go through dry runs and give me feedback proved to be a huge learning experience for myself that I'll take with me for the rest of my career.
James Corr, Siege Media, SearchLove San Diego 2019 Community Speaker
What’s in it for us and our audience?
Each year our events team work extremely hard to find the best speakers from across the industry to wow our audiences. But, we are also keen to find those that haven’t yet had an opportunity and give them a platform to excel.
We know that there are passionate people just waiting to break through, and with the help and support of our team, the SearchLove conferences are the perfect place to do that. 
Sessions delivered by previous community speakers
Andi Jarvis - People are Predictable (Marketing Psychology)
Laura Hogan - Controlling Branded SERPs and Preventing Negative Press (SEO)
Luke Carthy - How to Nail SEO for Discontinued Products (Technical SEO)
Nancy-Lee McLaughlin - Advertising on Amazon: Amazon's Most Powerful Sales Drivers (Amazon PPC)
Raffa Asquer - Why, When and How You Should Update Your Content (Content Marketing)
James Corr - How to Better Communicate with Data (Data Visualisation & Reporting)
Aja Frost - The Keyword Research Process that Increased HubSpot Blog Organic Traffic by 4.4 Million in 1 Year (Content Strategy & SEO)
Vince Nero - Creating Great Content in Boring Industries (Content Strategy)
Francine Rodriguez - Más PPC Por Favor – Reaching Hispanic Audiences Through Search (International PPC)
We’re also keen to ensure that we attract a diverse pool of speakers, who come from a variety of backgrounds and experiences. We make our best effort to ensure each conference has a 50/50 split of men and women on stage, and by running this initiative, hope to continue to build a pipeline of talented speakers that can drive this forward at our own and other conferences. You can tell we’re serious about building a safe, inclusive and welcoming environment for our speakers and delegates from the way we bake our code of conduct into our events.
Yes, we are aware that we will get a collection of overconfident white men applying (yes, I see the irony in my writing that) but if that doesn’t describe you, I’d especially encourage you to throw your hat in the ring.
What’s in it for you?
This experience completely changed the way I deliver my talks. No one had ever critiqued my decks to this extent before or given such detailed feedback - and it was invaluable. Because of the advice from the Distilled team I'm now speaking at two events I've never done before this year!
I've also made friends for life with Luke and Andi. You become a little family (with the Distilled team like your aunts and uncles!) and having that support from other peers within the industry is such a boost.
Laura Hogan, Milos Mail, SearchLove London 2018 Community Speaker
The community speaker programme should act as a platform for you to move onto stages all around the world. As a result of the community speaker sessions, we’ve already seen previous community speakers jump from speaking at local meetups to jumping on stages at places such as MozCon in less than a year!
Tumblr media
Here’s the full package you’ll receive along with your 20 minutes on stage:
A half day of speaker workshops in our London office
Deck review and content call to bounce around your session ideas
1 to 1 ongoing support from a Distilled team member
Final in-person review with myself and the Distilled team in London before the conference
VIP ticket to attend SearchLove London including attending the VIP dinner with all the other speakers the night before the conference
A nice bunch of Distilled and SearchLove swag
Photo and video pack of your session
A note on the video requirement
Part of our application process requires you to send a video of yourself speaking. We decided to include this because we feel it’s the best way to get to see your presenting style and personality. We also understand that speakers with less experience might not have professionally shot video footage of themselves in action. We wanted to make this process inclusive, and something that everyone can put together. 
What we need from you:
The video doesn’t need to be professionally shot and lit. A selfie from a mobile phone is perfectly acceptable, in fact, all our successful community speakers to date have applied in this way. Make sure you think about how you might stand out from the crowd.
Demonstrate your enthusiasm, public speaking capabilities and a bit of your depth of knowledge on your chosen topic.
Upload the video to a hosting platform such as Wistia, YouTube or Google Drive and double-check the permissions so our team can access it.
I wouldn’t want to ask you to do something that I wouldn’t do myself, so here’s my pitch for the SearchLove community speaker sessions.
youtube
A personal note
I’ve seen in my own career how powerful it has been to get better at public speaking and also the benefits of appearing on bigger stages. Having run a successful community speaker program at our London, Boston and San Diego conferences, I know that we can help more people on this journey.
I’ve been lucky enough to get a start at our own events to bootstrap my way to bigger opportunities but I remember the 20 or so people who paid less than £20 each to come to our first meet-up. We have also now built up enough of a support and coaching capability within Distilled that we have helped members of our team go from their first speaking opportunity to highly-rated SearchLove sessions in a matter of months. I want to bring those opportunities to more people. That means YOU.
I would strongly encourage you to think about the actual requirements. Don’t fall prey to imposter syndrome: are there things you are passionate about, where you have deep hands-on knowledge, and where you can teach even an experienced audience new things? If so, don’t sweat your speaking experience - let us be the judge of potential and get your application in.
How to apply
You’ll need to tell us:
Why you’d like to speak at SearchLove London
Where you are based
What your speaking experience looks like so far
What topic you’d like to talk about - the more specific and actionable a topic you can describe, the better
Remember, the closing date for applications is Wednesday 31st July.
And you’ll need to send us a short video as I described above! If you have any questions feel free to use the comments below or reach out to us on Twitter.
apply to be a searchlove community speaker
Not ready to take the stage yet? Come and join us at this year’s SearchLove London as an attendee or get in touch with us for information sponsoring one of the many sponsorship opportunities we have available.
SearchLove Community Speakers 2019: Applications Now Open was originally posted by Video And Blog Marketing
0 notes
nosellmagazine-blog · 8 years ago
Photo
Tumblr media
In most professional sports the winning of a championship, or a world series, is the culmination of team’s or player’s hard work, determination, dedication, “fighting spirit” and a heavy dose of sheer luck. The Championship is supposed to represent the best in the business, the icon of industry, the toughest fighter, the most skillful athlete, the flawless team, and the embodiment of what perfection looks like on the field of play.
But in the world of professional wrestling, especially that strain of it as exhibited in the World Bodybag League and the Intergalactic brand of wrestling, to be a champion means more than winning a championship. In wrestling the championship is not simply an end of season accomplishment, like laudatory icing on the cake of a good record. In the world of wrestling there is something more to being a Champion, it is a combination of the concept of “reigning” and representing, and it is what we here at No Sell Magazine are calling “Advanced Belt Theory”.
To lay the foundation for what Advanced Belt Theory is we will have to borrow the words of Agent Q from his, as of yet publicly unreleased, letter to Ms. Tien about what he theorized it meant to be a champion. In it Q states: 
In almost every religion in the world there are what I like to call "yearnings for incarnation". These figures, whether they called by the generic names of prophets or priests, or the specific titles of Buddha, Saoshyant or Mahdi represent a deep thirst in the human spirit for a living conduit between the sacred world and the profane one in which we dwell. Of course all these yearnings are fulfilled in the appearance of The Messiah but like a stone being cast into a pond the ripples of that can be felt even in such places as the wrestling ring. Our Champions, are one such ripple, one such echo. And a Champion is a good one in so far as they serve to temporarily quench that thirst we have for the aforementioned mediator.
The implication of Q’s theory, or at least an outworking of it, is that the Champion, in any league where one appears, arises almost mystically out of necessity. Therefore when a man becomes Champion, he takes on himself the weight of being for the people the mediator between their mediocrity and some unattainable greatness. The Champion stands in the breach between mere mortals and the unapproachable divine. Therefore, in theory, there is also a symbolic component to The Champion. He is a symbol in all sports of athletic prowess personified, but in wrestling particularly he (or she) can be a symbol of a myriad of things all dependent on the character of person who wears the belt. The Mythic Champion, would therefore be a wrestler who fulfills all the yearnings for a mediator, and symbolizes the best attributes of all mankind. It is from this impossible reference point that all other manifestations of The Champion deviate. These deviations represent at their best re-interpretations of the myth and at their worst anti-types if not out right blasphemies of that myth.
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Somewhat ironically Holy Hogan, in being farthest from the embodiment of The Mythic Champion, is the closest we have come to glimpsing what one would be like. While Hogan’s true origins remain unknown, he is rumored by some to be from the Shadow Dimension, by others he is known as being who is as old as the world if not the universe. What is known about him is that he created for himself a championship, an act which in and of itself is in direct opposition to the mythic concept of the championship choosing the Champion, and Champion earning the right to be chosen. This championship was said to be the embodiment of all he had learned throughout his years of existence, all distilled into what was called The Eye of All Wisdom. Holy Hogan allegedly roams dimension after dimension searching for those worthy to take the belt from him and periodically returns to attempt to reclaim the title. In essence he creates a league in which to test his ability to win his own championship. He is no one’s Champion but his own, he stands for and represents nothing but himself, and for all others he is simply a terror, the Holy in his name must then refer to that definition which is “inspiring fear, awe, or grave distress”. He is a Champion in who no one can hope but only hope against, and further unlike the mythic Champion, Holy Hogan does not distinguish himself from the mundane word around him, inspiring dreams of us all someday doing likewise, instead he appears only to pit himself against one who has done so for the so only for purpose of delegitimizing the reigning Champion and revealing them to be fraudulent. He is a reality check for all those who would think too highly themselves, a humbling for the proud, a sun for Icarus. In this respect Holy Hogan finds a point of contact with The Mythic Champion, because like Holy Hogan The Mythic Champion will and must always return to the championship, it exists as much for him as he does for it, both are incomplete without each other. Everyone else who holds the belt is indeed a champion, but they are not The Champion. And Holy Hogan is The Champion of the Paranormal Title.   
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"the almighty champion… humanity in the palms of your hands. power. fame. attention. jumbo jets & thousand dollar cigars. money becoming just a figment of your imagination. luxury. overindulgence. ultimate king dushbag thought the champion was the king of all that made life enjoyable." - From "The History of the Triple Platinum Championship."
This definition of Champion is yet another pernicious deviation from the mythic. But what it hints at is an acknowledgement of one of the aspects of The True Champion. The Champion must stand for something greater than himself, he must be an icon, but what any Champion is an icon for is constantly in flux if well defined at all. For Ultimate King Dushbag The Champion is an icon for excess, the crowned libertine, worldliness deified. A man who not only has indulgences but infinite means with which to indulge them. His image of champion is as much the self serving egoist as Holy Hogan was. It is champion as representing himself, with nothing behind the veil, mediating for no one to nothing. He comes representing only himself, and serving as a symbol for only himself. But there are those wrestlers who appear at first to be of this ilk, but under further investigation are found to stand as Icons though they might seem the unlikeliest of people.
7 Mile Greg is one such wrestler, on the WBL’s Mt. Rushmore his face would certainly appear, and their currency likewise would hold his image. He has headlined more pay per views in recent history than any other wrestler, and received a larger push than any other wrestler. The reason being is that behind 7 Mile Greg is a spirit, it is the spirit of the WBL itself. He is the league’s icon, the spirit of the league come to dwell in the body of a man. The WBL’s ideals, hopes, dreams, ambitions, and definition of greatness find their incarnation in him. He, even more so than Jimmy Bodybagger (who perhaps carries part of that same spirit though now an aging part of it) represents what all WBL wrestlers secretly aspire to be and are hoped to someday become. He is the self confident, never scared, street hardened, hustler. And when he is champion the concept of The Champion and the league being one is put on undeniably display. Nowhere is this more evident than 7 Mile Greg as champion taking on the invading Intergalactic Alliance. It is, quite literally, The WBL in the form of a man, taking on an IFA literally represented by some its most heinous wrestlers. Somewhere in Q’s letter to Ms. Tien he is quoted as saying “The League and The Champion are one.” This could mean so many things, a strong Champion might mean a strong league, and a weak one a weak league, but beneath that first layer there is the layer in which 7 Mile Greg resides. It is the layer where The Champion, whoever The Champion of the league is, is quite literally the league. At that moment in history The Champion is what the league is all about. For better or worse whoever holds the title determines the current health of the league and represents the zeitgeist of the age.
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Just after the fall of the IFA, the IFA Tribune, a former newspaper, released an article detailing why they regarded Senator Lumumba, formerly Cool Hand Henry, as the greatest wrestler in the history of the IFA. The main thrust of their argument was that his accomplishments were unparalleled, and in the future could only be replicated but never quite outdone. When Lumumba, like the rest of the IFA roster, was sucked into the void, he had never met a division he was unable to win a championship in, he had defeated Jimmy Bodybagger in singles competition (the first IFA wrestler to do so) and had, aside from the distinction of having defeated an enemy like Yeminov, effectively surpassed his master Moses Gunsmoke.
For our purposes Lumumba’s greatest accomplishment was fully manifesting the aspect of Champion as Sovereignty. There is a reason that Championships are often called Crowns in the Intergalactic brands, it is because there is a sense in which when a man becomes Champion he has ascended to the throne of the league. If indeed the championship and the league are one, then the champion is the League’s leader, its dignitary, and as portrayed by 7 Mile Greg, its defender. A medieval parallel would be how ancient kings chose from among their kingdoms the greatest warriors and declared them their Champions, men given the royal distinction of the representing the crown in official combat. In wrestling the role of King’s Champion and King coalesce, and so the king defends his kingdom and also has the right to determine how the kingdom is ruled. In the IFA and IWA this was called “The Law of Belts” which stated that any man who possessed all of a league’s titles became the controller of that league, it was by this law that Takahara and Hai Tien formed the IWA and it was by this law that Lumumba reshaped the IFA into a knockout only battleground where to compete for a higher Championship one had to work their way up through the Tag Team division, then the Milo Croton and finally upon winning that title, could challenge for the league’s most prestigious of all. We are not here to cast judgement on any of Lumumba’s policies as a league leader, what we are here to do is point to the fact that what he did gives us another glimpse at what The Mythic Champion must. The mythic Champion must rule, and he must rule fairly. In our bones there is an ache for a truly good leader, for one who has our best interests in mind and uses his power either to actively help us to attain them or to leave us well enough alone that we might attempt to. The Champion as ruler must in some way represent this, it is not enough for The Champion to be a dictator who merely makes proclamations and orchestrates circumstances so as to prevent himself from ever losing the title, The Champion must be willing to do what is in the best interest of every wrestler in the league even if that means dropping the belt to a better competitor.  
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But there are times when the champion is not the champion at all. Necrohammer currently represents this Antitype, he “won” the title, rather stole the title, in an unofficial bout, making him the unofficial Transcendental Champion. The reason why this is so fiendish, and yet so compelling is that it plays with our collective understanding that any champion (especially the Arch-Champion) must be someone who wins their title by adhering to the rules of the competition, and by winning without any chicanery, thus dispelling any doubts as to their worthiness to rule and represent the league. When someone not only breaks the rules but utterly disregards any form of sanctioned transition of power at all they throw dirt on the title and in a way devalue it by having it. What such a move implies is that not only are the rules not worthy of respect, The Champion isn’t worthy of respect and the title isn’t worth hard work to earn, it’s simply a possession to be pilfered, another thing among many that can be stripped from a man as easily as his shirt could. If true champions represent wrestling messiahs, Necrohammer, rather fittingly, is an anti-messiah, or in the Greek anti-christos. 
Necrohammer is not here to save anyone, in fact him holding onto to the belt is apart of a hideous scheme to destroy the entire league. He holds the belt and strips it of meaning, and positions himself not as defending champion but as emasculater of champions coming only to strip all meaning out of not only the title but the man who once held it. He is the polar opposite of what a true Champion should be. The Mythic Champion is to be the hero of their respective league, now this does not necessarily mean that they are liked by every individual in that league, and it does not mean that they behave in stereotypical, one dimensional ways. But they are the hero in the sense that they are main character of the league, they have accomplished the greatest feat in the league, the belt is their holy grail and they have quested their entire lives to reach it. They should be regarded as heroes of the league in the sense that every other ordinary wrestler’s behavior should ultimately have them and their Championship as the reference point. A league where the wrestlers are utterly unaffected by changes in the Championship is a league that severed the sacred bond between the belt and the league itself. And unless that bond is restored soon the two will drift so far apart that the title becomes nonessential as does the need for a league of wrestlers. 
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With any champion there is the hope that they will be what is often called “a strong champion”. Typically this is taken to mean that they will be a champion who defends their title successfully (and in good bouts against good opponents) thus adding prestige to the title and to the league. In all truth this is a good definition, and there is a temptation to “keep it simple” but we must now offer a stronger definition for a stronger champion, in hopes that it will produce stronger leagues in 2017. A strong Champion, in light of all the proceeding, would not necessarily be a Champion that fully encapsulates the mythic ideal. If such a champion appeared it would be such a dramatic shift in the paradigm of that league that like with our own history there would be a need to split the calendar in two to mark B.C. before Champion, and A.C. After Champion. Instead a strong Champion is one who in some way foreshadows, prefigures or gives shades of that Mythic Champion (see: Victor Yeminov). A strong Champion is anyone who might be that myth finally come to dwell in our midst. If not this, it is a Champion who is so diametrically opposed to the ideal that they make us hunger for it all the more, and both must simultaneously seek to either fully utilize the powers inherent in holding the World Title, or to expand the powers of the World Title. A strong Champion would be one that is such a crucial part of the league that there is hardly a conversation, scheme or plot that does not somehow pertain to them. And their presence would evoke all the awe and terror of a god among men, not to the point of worship but certainly to the level of either reverent dread or wicked revulsion. When the champion appears everyone who isn’t the champion should stand at attention like a 5 star general just entered the barracks. 
Of course, such a champion is hard to find, and in the past the Championship belt has been little more than an accessory for a particularly good fighter, and the champion himself little more than luckiest man of the week. Championship runs therefore all begin to blend together, one drifting seamlessly into the next with the league unchanged by the transition. In a world with strong champions we might not have to split the calendar but we would definitely be able to mark their coming and their going. And having had and having the championship often seems to mean little to the wrestlers, as if they are oblivious to the fact that the belt that they have been given is what it’s all about. Champions often behave like women who finally give birth and but go on to pay more attention to the TV in the hospital room than the child that they labored to give birth to. Becoming a champion should change your life, it should change your world, not only your world but the world of everyone around you. And falling from so great a height should be world shattering for more fragile egos and yet still crushing for the stronger. As it often stands men lose the title and make no more mention of it than if they lost fingernail clippers. And considering all that the belt stands for it shouldn’t be this way. We do not need champions who are simply great at holding on to the title, what we need are more champions who are conscious of what they are holding on to. Because of the weight that Championships ought to carry, Championship matches should be rare, earth shattering events, carrying with them all the force of two atoms crashing together, each match holding the potential to either create or end a universe. Likewise there ought not to be so many Champions, the smaller the roster and the more championships there are the less extraordinary it is to be one. Champions should be less than one percent of the roster for as one proverb goes “where there are many kings what one builds up another casts down” in this sense what is being cast down is the significance of being a Champion. 
As with all theories, ours remains in the uneasy ground between mere speculation and fundamental law. So perhaps what we have offered and are offering, is less a theory of what a Championship and a Champion is than it is framework for what they should be and how what they have been gives us, albeit ever so dim, glimpses of that. As more and more champions appear our theory, that there is a proto-Champion, that prefigures The Mythic Champion who is re-imagined in The Champions of the leagues we see today, will either be strengthened or weakened. However the dream behind our theory is that even if we are proven wrong, the idea may inspire wrestlers to become that Mythic Champion, and inspire leagues to give the Champion and Championship the pride of place it rightfully deserves. 
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dillenwaeraa · 5 years ago
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SearchLove San Diego 2020: Community Speaker Applications Now Open
Are you looking to secure your first speaking gig? Maybe you’ve done a couple of local meetups and are looking to share your knowledge in front of a bigger audience. Well good news, applications for community speaker sessions for SearchLove San Diego 2020 are now open! Not sure what our community speaker sessions are about? Read on.
If you would love the opportunity to speak in front of 250 people in sunny San Diego then we’d love to hear from you. We are on the lookout for speakers who:
Are San Diego locals (no further than 2-2.5 hours drive from the venue). We want to support the community where our conference runs and help speakers raise their local profile.
Are looking to get more speaking experience and willing to work with the Distilled team to take their presentation skills to the next level. Over the last year, we’ve had first time speakers, those who have done one or two meetups and those that are looking to push themselves to new levels.
Are available to join us at SearchLove San Diego on March 26 & 27, 2020.
When you’ve had a read of everything that follows, swing by our form and apply for a space. You’ve got until December 17, 2019, to apply.
Apply to speak at SearchLove San DIego
What’s in it for us and our audience?
Our events team spends a huge amount of time looking for the best speakers across the industry. We often invite back speakers who wow our audience, but we also want to find speakers that no-one has seen before. This could be a great speaker in a related field but who are underexposed in the search industry, or it could be a talented individual who is looking for their first speaking opportunity.
We’re looking to build long-term relationships with all of our speakers, and that means inviting community speakers back for full speaking slots, and we’ve already seen this in action with Luke Carthy and Andi Jarvis in London, and we have invited Francine Rodriguez to join us in San Diego (she was a community speaker at SearchLove Boston 2019).
Additionally, the shorter 20-minute sessions bring a little less pressure and allow our community speakers to hyper-focus their talks, bringing new perspectives and viewpoints that we might not be able to get from our more experienced speakers. We want to see hands-on advanced advice from practitioners who are doing the work every day.
What’s in it for you?
We’ve already seen some of 2019’s community speakers quickly secure slots on major industry stages including MozCon and Inbound. Even better, they’ve come back and said they wouldn’t have been able to do it without the help and advice from our team. Rather than taking our word for what you will get, we asked our previous community speakers what they took from applying.
Laura Hogan - Milos Mail
“This experience completely changed the way I deliver my talks. No one had ever critiqued my decks to this extent before or given such detailed feedback - and it was invaluable.  Because of the advice from the Distilled team, I'm now speaking at two events I've never done before this year!"
James Corr - Seer Interactive
"I knew speaking at SearchLove would be valuable for me, but I really underestimated the amount of time, effort and direction that the Distilled team provided. They were beyond instrumental in making my presentation a success for both myself and the audience. While they let me drive and own the presentation/content their willingness to meet with me, go through dry runs and give me feedback proved to be a huge learning experience for myself that I'll take with me for the rest of my career." 
Francine Rodriguez - WordStream
“This experience was like going through speaker bootcamp. You think you know your stuff until you get this team of experts dissecting everything. Now I know it was what I needed! I have picked up on great advice about deck design and presentation delivery that I will continue to apply in future talks. Out of all the advice, I think the one that hit home the most is how you start out a talk. You need to create a moment that draws the audience in and makes them want to listen.”
Here’s the full package you’ll receive if you are successful (along with your 20 minutes on stage!):
Introduction call with the Distilled team
Multiple video calls to run through your presentation with the Distilled team and get feedback
Deck review and content call to bounce around your session ideas
1 to 1 ongoing support from a Distilled team member
Final in-person review with myself and the Distilled team in San Diego before the conference
VIP ticket to attend SearchLove San Diego including attending the VIP dinner with all the other speakers the night before the conference
A nice bunch of Distilled and SearchLove swag
Apply to speak at SearchLove San DIego
We are extremely excited to be bringing this scheme back to our US events in 2020, we want to give this opportunity to local folks, and so we'll only be accepting pitches from applicants living within the San Diego area (2-2.5 hours drive from the venue) for this particular conference.
Through this process, we are hopeful that we can tap into a more diverse pool of speakers with different backgrounds and experiences. We work hard to ensure our conferences are diverse with all of our conferences in 2019 being represented by a 50/50 split between male and female speakers.
We’re also serious about building a safe, inclusive and welcoming environment for our speakers and delegates and have a code of conduct in place at all of our events.
We aim to continue to lead the way on both of these fronts with our conferences. So, regardless of gender or background, we encourage you to submit an application to join us.
A note on the video requirement
You will note that the application form asks for a video. We are very aware that not everyone has professionally-shot footage of themselves speaking on stage. That’s okay. It’s also impossible for us to see how someone will perform on stage through a form submission. This video is an opportunity for you to show your personality and a little bit of stagecraft. 
To be clear, we are not expecting you to put together a professionally-lit and shot promo video. We want to see your enthusiasm, public speaking capability, and maybe a bit of your depth of knowledge. A selfie video shot on a mobile phone can totally do the job, but think about how you are going to stand out from the crowd. Once you have recorded the video upload it to a hosting platform such as Google Drive, Wistia, YouTube or Vimeo and share the URL in your application form (make sure you change the viewing permissions so we can see the video!)
In order to avoid asking you to do something I wouldn’t be prepared to do myself, I’ve recorded a short pitch myself. You can see that it’s shot on a phone, and didn’t use any editing:
youtube
A personal note
I’ve seen in my own career how powerful it has been to get better at public speaking and I’ve had tons of opportunities come my way from my talks. Having run successful Community Speaker programs in all of our SearchLove cities now, and seen our speakers go on to all the top conferences in the industry and even return to full SearchLove speaking gigs, I know that we can help more people on this journey.
The biggest things I’ve seen people need to be successful with public speaking are:
Getting started. I was lucky enough to get started at our own (then tiny) events, and this is one of our ways of paying it forward.
Practice and repetition. I used to go to a weekly breakfast networking event that forced a weekly 1-minute presentation and regular 10-minute presentations. Do anything a lot and you’ll find yourself improving.
Someone to give you honest feedback. Our team has done this many times over for each other, and they’re ready to do it for you too.
I would strongly encourage you to think about the actual requirements. Don’t fall prey to imposter syndrome: are there things you are passionate about, where you have deep hands-on knowledge, and where you can teach even an experienced audience new things? If so, don’t sweat your speaking experience - let us be the judge of potential and get your application in.
How to apply
You’ll need to tell us:
Why you’d like to speak at SearchLove San Diego
Where you are based
What your speaking experience looks like so far, don’t worry if you have none or relatively little, in fact, this could be the perfect opportunity for you
What topic you’d like to talk about - the more specific and actionable a topic you can describe, the better
Remember, the closing date for applications is December 17, 2019
Apply to speak at SearchLove San DIego
from Marketing https://www.distilled.net/resources/searchlove-san-diego-2020-community-speakers/ via http://www.rssmix.com/
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smokeybrandreviews · 7 years ago
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Marvelous II: Burn It All
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With the overwhelming success of Black Panther and the sudden, and jarring, course correction that he DCEU, i wanted to take this time to kind of discern why the MCU is so good at what they do. I wrote something like this a while back but lately, the MCU has been dropping legitimately great films first, and cape flicks second. Since the beginning of Phase Three, Marvel has figured out what it means to produce outstanding superheroes films and i wanted to revisit. I wanted to explore, a little bit, why i think Marvel took and already bulletproof box office formula, and elevated it to a point where there needs to be a real critical consideration of their craft.
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Theme and Tone
Black Panther is a social commentary about the extremes of isolation and activism. It’s framed in a way that’s palatable to a wide rage of of audiences but, at it’s core, the struggle of Wakanda and the rage of Killmonger are very real, very raw, realities of the black experience. These are truths that all of us with a higher melanin content and a disenfranchised upbringing struggle with. We hate Killmonger for what he’s done but the ugly truth is, he wasn’t wrong. His error and sin was HOW he went about it, definitely not WHY he went about. You’re not going to see that level of consciousness in any DC flick. Even with such heady material, though, Black Panther still carried a levity that not only enriched the overall tone of the film, but allowed a massive audience outside of the given black audience, to enjoy this film. It has an A+ cinema score and sits atop some of the best critically acclaimed films of Rotten Tomatoes. to their credit, most MCU films are sitting in the illustrious company. this is definitely something the DCEU cannot boast.
Spider-Man: Homecoming is a celebration of everything Parker. It’s a fun, street level, heist flick that has more heart and is better than it has any right to be. Everything her works, and it works well, especially for what amounts to a Spider-Man origin story, in the glibbest sense possible. Homecoming is a coming of age story, painted in the hue of Peter Parker and it works brilliantly. Another outstanding entry, bit not technically Marvel proper (yet) was the excellent Logan. Man, i cried at the end of that movie, no shame in admitting it. Seriously, it took Fox, what? 17 years before they trusted Jackman to actually act? To let a director craft a story with the primary X-Men moneymaker? Rated R or not, Logan is a tragic story of what it means to doe with an age; a cruel age that used you up but left hope for a much better life that the next generation can live. Goddamn was Logan heavy! Closest thing to The Dark Knight Marvel has dropped, so far.
The MCU was doing fine with how they were progressing after Phase One but they got their sh*t together in a hurry with Phase Three. With Civil War, the Russo brothers continued to change the game they started with the excellent Winter Soldier, crafting movies first, capeflicks second. It’s a formula the Nolan took to heart when he produced the brilliant Dark Knight trilogy. The MCU has taken a direct page from the How-To book of creating compelling, relevant, accessible, superhero film making from Nolan, who is a master at the craft of legitimate film making. It’s all the more galling for DC  when you take the time to acknowledge that it was a DC property who snatched that elusive brass ring first, only to have executive meddling drop that sh*t, stomp on it, and then throw it right off a cliff into the waiting hands of Kevin Feige. There’s a reverence for character and respect for what they mean there that Marvel is deft at honoring. It’s making their franchises that much better.
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Performance and Casting
There have been some spectacular performances in MCU films, all the way back to their inception with Iron Man. Marvel has been more than blessed with contracting excellent talent that they grow into icons. In the beginning, the MCU was something that outcasts and B-listers got back end loot for because everything was untested. You got these cats that wanted to make a name for themselves or were looking to re-brand their tarnished legacy. That first phase of the MCU was cute, but there were gems. The original Iron Man is still hailed as one of the best MCU films, to date and for good reason. That sh*t was excellent! RDJ turned in a helluva performance but it wasn’t just him. John Favreau’s Happy Hogan killed every scene he was in. The dude himself, Jeff Bridges, took what was a one dimensional villain, and elevated it to legendary status. That movie was a please to take in then and still holds up today.
Fast-forward to now, Marvel has all but done away with that whole one dimensional villain thing, along with the stigma of being “just superhero films”. We saw a brilliant portrayal of a complex, flawed, but very relatable murderer in Killmonger. The last time we saw a villain this compelling, they were portrayed by cats with names like Ledger and Lecter. But it wasn’t just him or Michael B. Jordan’s portrayal of that character. We had an outstanding turn with Michael Keaton donning that wing suit in Homecoming’s Vulture. Keaton’s Toomes broke the mold for those throwaway, one off villains, and begin the trend to a more grayish take on what it means to be bad; when their motivations are actually human and not just because. Another huge one, that must people will disagree with, was the MCU take on Baron Zemo. That dude deserved justice for the atrocities committed upon him, personally, and he wet about that sh*t expertly. His plan was ridiculous, of course, it was a capeflick, but if you take the time to actually engage in his motivations, you’d see he had much more depth than a simple bond villain everyone tries to label him as.
It doesn’t stop there though. Homecoming’s entire supporting cast turned in outstanding performances that felt real to their world. Even Karen, Pete’s suit lady, was great in her limited role! She was given life, so to speak, by Jennifer Connelly. Also, it would be remiss of me not to mention Zendaya’s MJ. She was near Daria-esque and i loved every minute of it! And don’t get me started on the beautiful, scene stealing, Marisa Tomei as Aunt May. She was just delicious, particularly in that end credit stinger. The same could be said about Wright’s Shuri, Gurira’s Okoye, and Duke’s M’Baku in Black Panther. Or, and i go back to Logan with this one, Sir Patrick Stewart and the ridiculously able talent of the the young Daphne Keen! That movie wouldn’t have been anywhere near as good without those very specific, very crucial roles, ably acting. Daphne Keen, in particular, was incredibly good considering her age and ho she had to keep up with. Bravo!
Even lesser entries that are more textbook Marvel fare like Guardians 2 and Thor: Ragnarok had supporting players that turned in scene stealing portrayals. Jeff Golblum, Tessa Thompson, Taika Watiti all immediately come to mind. Even the one dimensional Hela was a delight to watch because Cate Blanchett is a goddamn treasure. Hell, even Kurt Russell’s Ego turned in a damn fine performance, and that Hoff cameo just solidifies my point further. With the exception of anything Wonder Woman has been in, the DCEU has given us just sh*t acting. It’s not the actors fault, and i’m going to get into that next, but it’s also not like they elevated less than ideal material the same way RDJ and The Dude did, way back in ‘08. Marvel doesn’t stunt cast like the DCEU has. They don’t go out and get Ben Affleck to play Batman. They don’t go out and get Amy Adams to play Lois Lane. They take the characters their trying to imbue with life, distill who they are as people, and then go out in the real world to search for the actors that embody those requisites.
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Narrative and Direction
I touched on this in my the previous parts of my essay but Marvel has found a way to craft a legitimate film first and a capeflick second. With Winter soldier, you got all of the hallmarks of an espionage thriller. With Civil War, you dealt with what it meant o have essentially a nuclear powerhouse in the Avengers, with no jurisdiction or governing body. You had to ask yourself hard questions about the weight of sovereignty over autonomy. I’ve already spoke, at length, about why Black Panther was so goddamn good. Guardians was about parents ad family while Ragnarok was a tale of coping with loss. These films were grounded in something very human. They told very relatable stories that all of us struggle with. You identified with the arc of these characters and felt for them in the end. The DCEU doesn’t do that. They have yet to create a film, other than Wonder Woman, that has a direction or point. For them, it’s all about what the “heroes” can do, not who the heroes are.
To his credit, Snyder tried to explore those aspects but he’s not subtle in his imagery, in the least. Cat’s mad heavy handed with his craft which is why so many of his films leave you wanting. Dude confuses action set pieces and SFX for character development and stakes. The only movie to get away from this terrible way of filming was Wonder Woman and it turned out to be the best of the DCEU franchise. And how did Patty Jenkins do that? By taking a page out of the Marvel handbook. She understood who Diana was and crafted an origin story that felt real. You went on that journey, just as Diana went on it. You saw the world through her eyes; her disappointment and hope. There was more humanity in a demigod than in any other of these DCEU flicks and Jenkins accomplished that by lifted that Phase One Marvel formula. Marvel is brilliant at telling stories that are organic to the roots of their characters. DC has yet to realize that. Hell, WB and DC basically conceded the point when they brought in Joss Whedon, the architect for the MCU phase One, in to basically “fix” what Snyder broke.
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Patience and Control
The biggest thing, i think, that sets Marvel’s pace is the fact that their is one guy at the top who essentially shuttles these many, many, films in a singular direction. Sure, there are cats in charge on the ground level, The Russo brothers, like Whedon before them, set the pace, but it’s Kevin Feige who runs that show. He understands what it means to let directors expand their vision but he also understands that there are certain notes and things that need to be hit in order to make this macro universe work. Dude’s vision is insane and, a decade on, it’s bearing fruit most succulent. Feige has turned a red-headed step child of studio into something that rivals Lucasfilm and Star Wars. Seriously, four of the top-fifteen all-time grossing films are Marvel fare, all of which have made more than a billion dollars. Feige knows how to let his people breathe but he also understands when to reel them in. This is something that DC f*cked up immediately when they put Snyder in charge of their entire universe.
Snyder is an idea guy. He has inspiration and creativity gushing from him like an out of control hydrant. The thing is, you need someone to act as a spigot, someone to control that creative flow because, left out his own devices, Snyder is just going to flood out everything and you end up with what the current DCEU is. You only have to look as far as Sucker Punch to see what Snyder does with creative control. Dude has no self control and it poisons all of his projects. He has no idea what it means to tell a story, just what dope sh*t looks like. I don’t begrudge the man for it, he was a classmate with Michael Bay, but that nonsense type of filming does not make for a good movie. Man Of Steel was a great example of that yet WB went with the flashy press release instead of the serious world building control and we are where we are now. Charging a cat like that with forcing a competitive cinematic universe with the MCU, in a handful of films is f*cking retarded. Recently, there’s been news that the execs understood this fact, finally, ans brought in Whedon to fix an unwatchable Justice League, to varying degrees of success, and ultimately putting the cat who’s in charge of their ridiculously successful horror division, in charge of their Superhero franchises. Time will tell if this is the right move but it’s definitely a step in the right direction.
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Conclusion
Marvel has essentially created a factory of churning out hits by following a distinct formula, one that is interchangeable with different visions and aesthetics that come with the unique vision of individual directors. The tone and feel of Ragnorok is completely different than Black Panther but both feel distinctly Marvel. A teenage romp like Homecoming can still be seen as living in a world created by the fallout of The Winter Soldier or The Avengers. There are ramifications and realities that the DCEU just can’t match because their rushed Universe tie-ins are blatant cash grabs. You can’t do, in two or three films, what Marvel has done with, what? eighteen flicks now? All of these films work independently of each other but, like the very best puzzles out there, fit watch other perfectly to create an outstandingly diverse, and rich, universe. Nothing feels forced and everything has been earned. Feige understood, a decade ago, you can’t cheat the process. You have to embrace the grin and, in doing so, you create something f*cking spectacular. Unlike Justice League, with all of it’s CG shenanigans and over reaching plot points, i have nothing but faith for Infinity War. Marvel has proven, time and time again, they get what it means to create great films. Some would say they are the Blueprint to be followed.
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smokeybrand · 7 years ago
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Marvelous II: Burn It All
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With the overwhelming success of Black Panther and the sudden, and jarring, course correction that he DCEU, i wanted to take this time to kind of discern why the MCU is so good at what they do. I wrote something like this a while back but lately, the MCU has been dropping legitimately great films first, and cape flicks second. Since the beginning of Phase Three, Marvel has figured out what it means to produce outstanding superheroes films and i wanted to revisit. I wanted to explore, a little bit, why i think Marvel took and already bulletproof box office formula, and elevated it to a point where there needs to be a real critical consideration of their craft.
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Theme and Tone
Black Panther is a social commentary about the extremes of isolation and activism. It’s framed in a way that’s palatable to a wide rage of of audiences but, at it’s core, the struggle of Wakanda and the rage of Killmonger are very real, very raw, realities of the black experience. These are truths that all of us with a higher melanin content and a disenfranchised upbringing struggle with. We hate Killmonger for what he’s done but the ugly truth is, he wasn’t wrong. His error and sin was HOW he went about it, definitely not WHY he went about. You’re not going to see that level of consciousness in any DC flick. Even with such heady material, though, Black Panther still carried a levity that not only enriched the overall tone of the film, but allowed a massive audience outside of the given black audience, to enjoy this film. It has an A+ cinema score and sits atop some of the best critically acclaimed films of Rotten Tomatoes. to their credit, most MCU films are sitting in the illustrious company. this is definitely something the DCEU cannot boast.
Spider-Man: Homecoming is a celebration of everything Parker. It’s a fun, street level, heist flick that has more heart and is better than it has any right to be. Everything her works, and it works well, especially for what amounts to a Spider-Man origin story, in the glibbest sense possible. Homecoming is a coming of age story, painted in the hue of Peter Parker and it works brilliantly. Another outstanding entry, bit not technically Marvel proper (yet) was the excellent Logan. Man, i cried at the end of that movie, no shame in admitting it. Seriously, it took Fox, what? 17 years before they trusted Jackman to actually act? To let a director craft a story with the primary X-Men moneymaker? Rated R or not, Logan is a tragic story of what it means to doe with an age; a cruel age that used you up but left hope for a much better life that the next generation can live. Goddamn was Logan heavy! Closest thing to The Dark Knight Marvel has dropped, so far.
The MCU was doing fine with how they were progressing after Phase One but they got their sh*t together in a hurry with Phase Three. With Civil War, the Russo brothers continued to change the game they started with the excellent Winter Soldier, crafting movies first, capeflicks second. It’s a formula the Nolan took to heart when he produced the brilliant Dark Knight trilogy. The MCU has taken a direct page from the How-To book of creating compelling, relevant, accessible, superhero film making from Nolan, who is a master at the craft of legitimate film making. It’s all the more galling for DC  when you take the time to acknowledge that it was a DC property who snatched that elusive brass ring first, only to have executive meddling drop that sh*t, stomp on it, and then throw it right off a cliff into the waiting hands of Kevin Feige. There’s a reverence for character and respect for what they mean there that Marvel is deft at honoring. It’s making their franchises that much better.
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Performance and Casting
There have been some spectacular performances in MCU films, all the way back to their inception with Iron Man. Marvel has been more than blessed with contracting excellent talent that they grow into icons. In the beginning, the MCU was something that outcasts and B-listers got back end loot for because everything was untested. You got these cats that wanted to make a name for themselves or were looking to re-brand their tarnished legacy. That first phase of the MCU was cute, but there were gems. The original Iron Man is still hailed as one of the best MCU films, to date and for good reason. That sh*t was excellent! RDJ turned in a helluva performance but it wasn’t just him. John Favreau’s Happy Hogan killed every scene he was in. The dude himself, Jeff Bridges, took what was a one dimensional villain, and elevated it to legendary status. That movie was a please to take in then and still holds up today.
Fast-forward to now, Marvel has all but done away with that whole one dimensional villain thing, along with the stigma of being “just superhero films”. We saw a brilliant portrayal of a complex, flawed, but very relatable murderer in Killmonger. The last time we saw a villain this compelling, they were portrayed by cats with names like Ledger and Lecter. But it wasn’t just him or Michael B. Jordan’s portrayal of that character. We had an outstanding turn with Michael Keaton donning that wing suit in Homecoming’s Vulture. Keaton’s Toomes broke the mold for those throwaway, one off villains, and begin the trend to a more grayish take on what it means to be bad; when their motivations are actually human and not just because. Another huge one, that must people will disagree with, was the MCU take on Baron Zemo. That dude deserved justice for the atrocities committed upon him, personally, and he wet about that sh*t expertly. His plan was ridiculous, of course, it was a capeflick, but if you take the time to actually engage in his motivations, you’d see he had much more depth than a simple bond villain everyone tries to label him as.
It doesn’t stop there though. Homecoming’s entire supporting cast turned in outstanding performances that felt real to their world. Even Karen, Pete’s suit lady, was great in her limited role! She was given life, so to speak, by Jennifer Connelly. Also, it would be remiss of me not to mention Zendaya’s MJ. She was near Daria-esque and i loved every minute of it! And don’t get me started on the beautiful, scene stealing, Marisa Tomei as Aunt May. She was just delicious, particularly in that end credit stinger. The same could be said about Wright’s Shuri, Gurira’s Okoye, and Duke’s M’Baku in Black Panther. Or, and i go back to Logan with this one, Sir Patrick Stewart and the ridiculously able talent of the the young Daphne Keen! That movie wouldn’t have been anywhere near as good without those very specific, very crucial roles, ably acting. Daphne Keen, in particular, was incredibly good considering her age and ho she had to keep up with. Bravo!
Even lesser entries that are more textbook Marvel fare like Guardians 2 and Thor: Ragnarok had supporting players that turned in scene stealing portrayals. Jeff Golblum, Tessa Thompson, Taika Watiti all immediately come to mind. Even the one dimensional Hela was a delight to watch because Cate Blanchett is a goddamn treasure. Hell, even Kurt Russell’s Ego turned in a damn fine performance, and that Hoff cameo just solidifies my point further. With the exception of anything Wonder Woman has been in, the DCEU has given us just sh*t acting. It’s not the actors fault, and i’m going to get into that next, but it’s also not like they elevated less than ideal material the same way RDJ and The Dude did, way back in ‘08. Marvel doesn’t stunt cast like the DCEU has. They don’t go out and get Ben Affleck to play Batman. They don’t go out and get Amy Adams to play Lois Lane. They take the characters their trying to imbue with life, distill who they are as people, and then go out in the real world to search for the actors that embody those requisites.
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Narrative and Direction
I touched on this in my the previous parts of my essay but Marvel has found a way to craft a legitimate film first and a capeflick second. With Winter soldier, you got all of the hallmarks of an espionage thriller. With Civil War, you dealt with what it meant o have essentially a nuclear powerhouse in the Avengers, with no jurisdiction or governing body. You had to ask yourself hard questions about the weight of sovereignty over autonomy. I’ve already spoke, at length, about why Black Panther was so goddamn good. Guardians was about parents ad family while Ragnarok was a tale of coping with loss. These films were grounded in something very human. They told very relatable stories that all of us struggle with. You identified with the arc of these characters and felt for them in the end. The DCEU doesn’t do that. They have yet to create a film, other than Wonder Woman, that has a direction or point. For them, it’s all about what the “heroes” can do, not who the heroes are.
To his credit, Snyder tried to explore those aspects but he’s not subtle in his imagery, in the least. Cat’s mad heavy handed with his craft which is why so many of his films leave you wanting. Dude confuses action set pieces and SFX for character development and stakes. The only movie to get away from this terrible way of filming was Wonder Woman and it turned out to be the best of the DCEU franchise. And how did Patty Jenkins do that? By taking a page out of the Marvel handbook. She understood who Diana was and crafted an origin story that felt real. You went on that journey, just as Diana went on it. You saw the world through her eyes; her disappointment and hope. There was more humanity in a demigod than in any other of these DCEU flicks and Jenkins accomplished that by lifted that Phase One Marvel formula. Marvel is brilliant at telling stories that are organic to the roots of their characters. DC has yet to realize that. Hell, WB and DC basically conceded the point when they brought in Joss Whedon, the architect for the MCU phase One, in to basically “fix” what Snyder broke.
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Patience and Control
The biggest thing, i think, that sets Marvel’s pace is the fact that their is one guy at the top who essentially shuttles these many, many, films in a singular direction. Sure, there are cats in charge on the ground level, The Russo brothers, like Whedon before them, set the pace, but it’s Kevin Feige who runs that show. He understands what it means to let directors expand their vision but he also understands that there are certain notes and things that need to be hit in order to make this macro universe work. Dude’s vision is insane and, a decade on, it’s bearing fruit most succulent. Feige has turned a red-headed step child of studio into something that rivals Lucasfilm and Star Wars. Seriously, four of the top-fifteen all-time grossing films are Marvel fare, all of which have made more than a billion dollars. Feige knows how to let his people breathe but he also understands when to reel them in. This is something that DC f*cked up immediately when they put Snyder in charge of their entire universe.
Snyder is an idea guy. He has inspiration and creativity gushing from him like an out of control hydrant. The thing is, you need someone to act as a spigot, someone to control that creative flow because, left out his own devices, Snyder is just going to flood out everything and you end up with what the current DCEU is. You only have to look as far as Sucker Punch to see what Snyder does with creative control. Dude has no self control and it poisons all of his projects. He has no idea what it means to tell a story, just what dope sh*t looks like. I don’t begrudge the man for it, he was a classmate with Michael Bay, but that nonsense type of filming does not make for a good movie. Man Of Steel was a great example of that yet WB went with the flashy press release instead of the serious world building control and we are where we are now. Charging a cat like that with forcing a competitive cinematic universe with the MCU, in a handful of films is f*cking retarded. Recently, there’s been news that the execs understood this fact, finally, ans brought in Whedon to fix an unwatchable Justice League, to varying degrees of success, and ultimately putting the cat who’s in charge of their ridiculously successful horror division, in charge of their Superhero franchises. Time will tell if this is the right move but it’s definitely a step in the right direction.
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Conclusion
Marvel has essentially created a factory of churning out hits by following a distinct formula, one that is interchangeable with different visions and aesthetics that come with the unique vision of individual directors. The tone and feel of Ragnorok is completely different than Black Panther but both feel distinctly Marvel. A teenage romp like Homecoming can still be seen as living in a world created by the fallout of The Winter Soldier or The Avengers. There are ramifications and realities that the DCEU just can’t match because their rushed Universe tie-ins are blatant cash grabs. You can’t do, in two or three films, what Marvel has done with, what? eighteen flicks now? All of these films work independently of each other but, like the very best puzzles out there, fit watch other perfectly to create an outstandingly diverse, and rich, universe. Nothing feels forced and everything has been earned. Feige understood, a decade ago, you can’t cheat the process. You have to embrace the grin and, in doing so, you create something f*cking spectacular. Unlike Justice League, with all of it’s CG shenanigans and over reaching plot points, i have nothing but faith for Infinity War. Marvel has proven, time and time again, they get what it means to create great films. Some would say they are the Blueprint to be followed.
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heavenwheel · 5 years ago
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SearchLove San Diego 2020: Community Speaker Applications Now Open
Are you looking to secure your first speaking gig? Maybe you’ve done a couple of local meetups and are looking to share your knowledge in front of a bigger audience. Well good news, applications for community speaker sessions for SearchLove San Diego 2020 are now open! Not sure what our community speaker sessions are about? Read on.
If you would love the opportunity to speak in front of 250 people in sunny San Diego then we’d love to hear from you. We are on the lookout for speakers who:
Are San Diego locals (no further than 2-2.5 hours drive from the venue). We want to support the community where our conference runs and help speakers raise their local profile.
Are looking to get more speaking experience and willing to work with the Distilled team to take their presentation skills to the next level. Over the last year, we’ve had first time speakers, those who have done one or two meetups and those that are looking to push themselves to new levels.
Are available to join us at SearchLove San Diego on March 26 & 27, 2020.
When you’ve had a read of everything that follows, swing by our form and apply for a space. You’ve got until December 17, 2019, to apply.
Apply to speak at SearchLove San DIego
What’s in it for us and our audience?
Our events team spends a huge amount of time looking for the best speakers across the industry. We often invite back speakers who wow our audience, but we also want to find speakers that no-one has seen before. This could be a great speaker in a related field but who are underexposed in the search industry, or it could be a talented individual who is looking for their first speaking opportunity.
We’re looking to build long-term relationships with all of our speakers, and that means inviting community speakers back for full speaking slots, and we’ve already seen this in action with Luke Carthy and Andi Jarvis in London, and we have invited Francine Rodriguez to join us in San Diego (she was a community speaker at SearchLove Boston 2019).
Additionally, the shorter 20-minute sessions bring a little less pressure and allow our community speakers to hyper-focus their talks, bringing new perspectives and viewpoints that we might not be able to get from our more experienced speakers. We want to see hands-on advanced advice from practitioners who are doing the work every day.
What’s in it for you?
We’ve already seen some of 2019’s community speakers quickly secure slots on major industry stages including MozCon and Inbound. Even better, they’ve come back and said they wouldn’t have been able to do it without the help and advice from our team. Rather than taking our word for what you will get, we asked our previous community speakers what they took from applying.
Laura Hogan - Milos Mail
“This experience completely changed the way I deliver my talks. No one had ever critiqued my decks to this extent before or given such detailed feedback - and it was invaluable.  Because of the advice from the Distilled team, I'm now speaking at two events I've never done before this year!"
James Corr - Seer Interactive
"I knew speaking at SearchLove would be valuable for me, but I really underestimated the amount of time, effort and direction that the Distilled team provided. They were beyond instrumental in making my presentation a success for both myself and the audience. While they let me drive and own the presentation/content their willingness to meet with me, go through dry runs and give me feedback proved to be a huge learning experience for myself that I'll take with me for the rest of my career." 
Francine Rodriguez - WordStream
“This experience was like going through speaker bootcamp. You think you know your stuff until you get this team of experts dissecting everything. Now I know it was what I needed! I have picked up on great advice about deck design and presentation delivery that I will continue to apply in future talks. Out of all the advice, I think the one that hit home the most is how you start out a talk. You need to create a moment that draws the audience in and makes them want to listen.”
Here’s the full package you’ll receive if you are successful (along with your 20 minutes on stage!):
Introduction call with the Distilled team
Multiple video calls to run through your presentation with the Distilled team and get feedback
Deck review and content call to bounce around your session ideas
1 to 1 ongoing support from a Distilled team member
Final in-person review with myself and the Distilled team in San Diego before the conference
VIP ticket to attend SearchLove San Diego including attending the VIP dinner with all the other speakers the night before the conference
A nice bunch of Distilled and SearchLove swag
Apply to speak at SearchLove San DIego
We are extremely excited to be bringing this scheme back to our US events in 2020, we want to give this opportunity to local folks, and so we'll only be accepting pitches from applicants living within the San Diego area (2-2.5 hours drive from the venue) for this particular conference.
Through this process, we are hopeful that we can tap into a more diverse pool of speakers with different backgrounds and experiences. We work hard to ensure our conferences are diverse with all of our conferences in 2019 being represented by a 50/50 split between male and female speakers.
We’re also serious about building a safe, inclusive and welcoming environment for our speakers and delegates and have a code of conduct in place at all of our events.
We aim to continue to lead the way on both of these fronts with our conferences. So, regardless of gender or background, we encourage you to submit an application to join us.
A note on the video requirement
You will note that the application form asks for a video. We are very aware that not everyone has professionally-shot footage of themselves speaking on stage. That’s okay. It’s also impossible for us to see how someone will perform on stage through a form submission. This video is an opportunity for you to show your personality and a little bit of stagecraft. 
To be clear, we are not expecting you to put together a professionally-lit and shot promo video. We want to see your enthusiasm, public speaking capability, and maybe a bit of your depth of knowledge. A selfie video shot on a mobile phone can totally do the job, but think about how you are going to stand out from the crowd. Once you have recorded the video upload it to a hosting platform such as Google Drive, Wistia, YouTube or Vimeo and share the URL in your application form (make sure you change the viewing permissions so we can see the video!)
In order to avoid asking you to do something I wouldn’t be prepared to do myself, I’ve recorded a short pitch myself. You can see that it’s shot on a phone, and didn’t use any editing:
youtube
A personal note
I’ve seen in my own career how powerful it has been to get better at public speaking and I’ve had tons of opportunities come my way from my talks. Having run successful Community Speaker programs in all of our SearchLove cities now, and seen our speakers go on to all the top conferences in the industry and even return to full SearchLove speaking gigs, I know that we can help more people on this journey.
The biggest things I’ve seen people need to be successful with public speaking are:
Getting started. I was lucky enough to get started at our own (then tiny) events, and this is one of our ways of paying it forward.
Practice and repetition. I used to go to a weekly breakfast networking event that forced a weekly 1-minute presentation and regular 10-minute presentations. Do anything a lot and you’ll find yourself improving.
Someone to give you honest feedback. Our team has done this many times over for each other, and they’re ready to do it for you too.
I would strongly encourage you to think about the actual requirements. Don’t fall prey to imposter syndrome: are there things you are passionate about, where you have deep hands-on knowledge, and where you can teach even an experienced audience new things? If so, don’t sweat your speaking experience - let us be the judge of potential and get your application in.
How to apply
You’ll need to tell us:
Why you’d like to speak at SearchLove San Diego
Where you are based
What your speaking experience looks like so far, don���t worry if you have none or relatively little, in fact, this could be the perfect opportunity for you
What topic you’d like to talk about - the more specific and actionable a topic you can describe, the better
Remember, the closing date for applications is December 17, 2019
Apply to speak at SearchLove San DIego
from Digital https://www.distilled.net/resources/searchlove-san-diego-2020-community-speakers/ via http://www.rssmix.com/
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