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halfgclden · 4 years ago

Audio

EPISODE 32: A MAJOR OCCURANCE

The sound of spooky intro music plays and fades out. As the microphone clicks on, faint sounds of water and traffic can be heard in the background.

JADE: Hello cryptwizzlers, cryptrackers, but never cryptormentors because we’re all friends here. Welcome to a very special episode of Cryptwins in which we are not actually researching a cryptid. But! Before you shut this off and call us hacks, we are instead researching the recent disappearance of social media fitness guru; Edison Major.

More spooky music plays. There is also the sound of fingers tapping a rhythm. It's typical Joel, unable to contain his energy as he taps the dashboard in time with their intro music.

JOEL: Weeeeeeeell...Maybe we are hacks. —a pause as he laughs— Nah, just kidding. This is the real deal. I'm not sure you're ready for this. This is some spooky, and excuse my French, spooky shit. Tell us more about this Major disappearance? —another laugh— Get it?

JADE: [A short laugh-sigh is let out at Joel’s joke.] Okay, before we begin, two things. One, get ready for the barrage of major and minor jokes, courtesy of Joel here.

JOEL: Got a whole list, be ready! He lets Jade finish, but listeners can still hear the tapping sound while she speaks.

JADE: Secondly, we’re still on the road here, so if the audio is bad or choppy... deal with it? —another small laugh— Anyyyyway. Spooky is right. This all began in September of last year, when @majored posted a picture of himself in a dark basement wearing a weird costume and then immediately went off the grid. And, you know, I’m all for a social media cleanse, people do it all the time. Buuut, what really brought this to our attention was a month later, on Halloween Eve of all nights, when a video popped up of him getting his ass kicked by someone in a Kakashi Hatake costume.

JOEL: Now, I know y'all are asking yourselves "Isn't he a fitness guru? Why was some weeb kickin' his ass?" And to that I say hey! Some weebs are strong, some are Super Saiyan, and others are Kakashi Hatake, the most talented ninja in Konohagukure.

JADE: lets out a laughing wheeze.

JOEL: We don't endorse fighting here. But I digress —a laugh— back on topic. So this guy just up and disappears out of nowhere? And there's not a peep of him until we see Kakashi givin’ him the business. What does this all mean?

JADE: Okay, so, let’s get the full story. @majored goes off the grid, comes back to get his ass kicked by a Naruto character, disappears again, comes back to spit on someone and call them a see you next Tuesday, and then disappears again. And he hasn’t come back online. So what’s up with that? Well... we did a little digging.

Another spooky noise plays over the sound of Jade organizing a stack of papers.

JOEL: Daaaaaaang. I’d say those are some fightin' words, especially from someone who keeps pulling a vanishing act, don’t ya think?

JADE: They really are! I mean, he is from New Zealand, but even so, I think you don’t use that word unless you want to attract some attention. -She clicks her tongue as she gets back on topic- The video was originally posted the night before Halloween of last year, by @ime.are on Twitter. Obviously they got a lot of hate and questions after posting this, but all of them were left unanswered. The only person in the video that was tagged was Major, but upon further examination, this Ime seems to follow and have pictures with someone who happened to be dressed as Kakashi that same night, which has led many to speculate that these ninjas are the same person.

JOEL: So we all know Halloween's a spooooky season. Perfect for parties and all that jazz. But all those costumes make it a perfect time for disguises. Was that even the real Major? Was the person who spit the real Major? Who is this Ime and how do they fit into the story? And who— a pause for dramatic effect and muffled laughter as he tries to stay serious— is this mystery ninja? Tell us more!

JADE: Alright, alright. So this mystery ninja goes by Abel, or @_kllledbycain on the Gram. At first glance, they look pretty much like every other TikTok e-boy; black and white photos, pet snake, the insinuation that they’re dead, whole nine yards.

JOEL: snorts when Jade announces their handle, and again at her eboy comment, wheezing. It's true, it's true!

JADE: And this stuff is so common right now, so nothing really raises any eyebrows, right? Right? Well, tell me, why would a Tik Tok goth go around beating the crap out of a random influencer? Stay tuned for the theory. First, we’re gonna take a step back and look at the whole situation, because, of course, it doesn’t end there.

JOEL: Ohhhh snap! I'm on the edge of my seat, and I bet our listeners are too.

JADE: [clears her throat] So if we go back to the original poster of the video, @ime.are, and we take a look at their Insta, who is on it but... @devinitely? Okay, so @devinitely is in the same place as @majored, clearly, and, for anyone that doesn’t know, she’s been doing a bunch of collabs with @loganvance. This places not one, not two, but three influencers all together in this place where weebs are running around assaulting people.

JOEL: Okay. Okay, I need to know! Where are they? What's bringing all these influencers together? Are @devinitely and @loganvance part of something much more sinister than it seems? [He makes a funny face at Jade and wiggles his fingers, before dropping his voice to a stage-whisper.] Is it some kind of twisted influencer cult?

JADE: Shhhh, Joel, spoilers.

JOEL: [He laughs.] Sorry, sorry!

JADE: [muffled laughter over the sound of more papers rustling.] So, any skeptics out there might say, oh, well, this Ime Are is just a lucky person who happens to be in the presence of more than one social media personality. However, Devin follows the weeb that may or may not have kicked Major's ass. And, according to a cast photo of Rocky Horror, on her boyfriend's Instagram, both the weeb in question and the hot man that tore the two apart were part of the cast. This would be a great time to mention that a link to the video is in the description, as are all the pictures from social media that I'm referencing.

JOEL: [to Jade but loud enough for the mic to pick it up at regular volume] Oh snap, you got everything together in a link? Like, I could click the link to check it out right now? — A pause as he does just that.— Woah, cryptwizzlers, she's not kidding. Click the link in bio, you won't be disappointed. Okay, Jade...hear me out. Given that it was Halloween, the night of nights. Do you think that...maybe it was all an elaborate event? Was it staged? Is any of this real?

JADE: Oh, my dear brother, always the skeptic. Don’t you think that it’s a bit much for him to stop posting entirely in order to get publicity? And we mustn’t forget the spitting on someone in South Dakota, that’s not exactly his brand. Unless he’s trying out something like Taylor Swift and Reputation but... I digress. No, I don’t think any of this is staged, and I’ll tell you why. Let’s go back to the weird cow print basement post. You know who also happened to post something about some cowboy party? Oh, um, Devin’s boyfriend? A picture of him, Devin, and Logan? Which... puts them and Major in the same place on the night that he disappeared.

JOEL: Not a skeptic! Just trying to get all these questions answered. —A laugh— You're right, that's 180 from the online presence he used to have. All theories aside, —a pause— I'd love to go to a cowboy party. Get me a glow-in-the-dark cowboy hat. You know they make 'em. —He laughs again, mouthing 'what?' to Jade.—

JADE: Oh, def. We're getting matching hats. Check out our merch in a few weeks —she laughs— Glow in the dark mothman themed cowboy hats, talk about a niche.

JOEL: Snap, we have to do that now, 'cause I want one real bad. But okay, back on track. This cowboy party. The origin of this theory, yeah? Oh snap...what were those three doing in the same place as Major? And all in cow print too? That's....majorly suspicious! [He trails off into laughter, his voice doing that wheezy thing when someone's trying to finish their sentence before cracking up. Recovering, he adds the following.] Wait, wait, wait. What about—

JADE: Yes, yes, yes. —she cuts Joel off as though he's finished his sentence, chuckling at his joke— Patience, my dear twin, we will get there. —the smile is evident in her voice—

JOEL: I feel like somehow, I ended up as your Padawan for this episode. — he laughs—

JADE: You heard it here, I'm absolutely schooling Joel this episode. — she laughs— First, we're going to backtrack all the way to the original poster again. You know we snooped their whole page, and they're pretty regularly posting pictures with this person, @rengaaay, who isn't an influencer but she makes some of those sick ass roller skating videos... this isn't sus, just cool, link in the description. —a slight pause as she tries to get back to her train of thought— Anyway, what is sus is that she tags two people in her photos all the time... But no joke guys check out their Insta profiles they look different in like every other picture. Which, uh, could just be editing but also could be something.... more sinister? Hold onto that thought.

JOEL: That's such a good handle, dang! Better than @lumberjoel, honestly. I have to say I'm jelly. We should get branded rollerskates, maybe @rengaaay can advertise for us if we ship them. JK...unless? —more laughter as he waits for Jade to get back on the train and pulls up the profiles in question to take a look for himself— Huh...is it editing? Are they masters of disguise? Makeup professionals? —He starts to say something else but is pretty sure he's figured out where Jade's going with this.— What could be more sinister than human chameleons?

JADE: [The sound of papers shuffling can be heard] Oh, yeah, so, it's weird but I think every time the siblings are in a pic together they look more like each other? I dunno if this really makes sense but seriously dudes check the post with this episode because it has a bunch of photos side by side and... yeah. You pull a photo of them by themself and it's like okay, I know what this dude looks like and then you put them side by side and... I dunno, makeup? Contacts? Cloning, mayhaps? And, just so that I'm not just holding on to one thing too much... check their post from August 12th, linked below. Their brother... doesn't have a shadow. Why would you edit that out of a photo? No way are they going that hard to be memelords.

JOEL: Okay, let me look at this. Wha— That's weird as hell. How much hair dye do these two use? Hm. Could be clones? —snaps his fingers—Definitely clones. —he snorts loudly, laughing before clearing his throat— Ahem, uh. No shadow? That's dedication! I dunno, maybe it's some new challenge for the 'gram. Oh...but wait. I found a video. Look, Jade. No shadow. In a video. What the—

JADE: A video, guys. —A moment of muffled laughter before her mic cuts out, but the sound of it clicking on again is followed almost immediately— This is a big family, guys, and a big weird one because their other brother @sleepyfinch... Okay, wait, he himself is pretty normal, super cute, shout out, but guys, ghouls, you know who he has tagged in a recent post? Yet another influencer. Except this one is from Italy? @gaborealis; essentially, he’s a medium, so if you didn’t believe that the supernatural were at play beforehand... buckle up.

JOEL: Wait, wait, I'm still on the video thing. Who has time to edit a video? —his voice cracks when he says video and he covers his laughter as he focuses—

JADE: [wheezing] Shut up —there is no malice in her voice, and she’s laughing too.—

JOEL: So weird, I love it. Oh snap— the @gaborealis? It's time to get ghosty! —echoes "ghosty" and hums the Cha Cha Slide tune for a couple seconds— Okay, so wait. Does this mean everyone's favorite medium is also in the same place as...three? Three other influencers and this weird family of....maybe shapeshifters? No? Too crazy a theory?

JADE: You know what they say, cryptoddlers; no theory is too crazy. Everything Einstein came up with? Theory.

JOEL: Bringing Einstein into it, huh?

JADE: Oh you know it. —a snort— Anyway, according to Devin’s boyfriend’s Instagram, it doesn’t end there. @spencerkeahi, a youtuber and disability rights advocate who comes from Hawaii is also there with that gaggle. Shout out to @elidrising for tagging people and location. So what are these influencers from all corners of the globe gathering together for? Well, let’s take a look at the original poster again. You go on their Twitter, and a few months back it’s all just videos of people... fighting? In some sort of underground place. Mayhaps... the same creepy basement that Major posted his last photo? —a small gasp, as though she’s surprised by this— No, that must be a coincidence... or is it?

Another spooky sound plays

JOEL: @elidrising is the man, dang! Are you tellin' me there's a...—he lowers his voice to a whisper— secret influencers-only Fight Club? I wouldn't put it past @devinitely TBH. Honestly, I'd join one...even though I guess I've broken the first rule but talking about it, huh? Actually— Jay, do you think we'd even be allowed to join? Are podcasters influencers? Poll in my story right now, let us know what y'all think.

JADE: Right now? Joel, this isn’t going up for another week, at least. —She’s obviously trying to sound less amused than she’s coming off— Once we get the blue check we’re influencers, so we’ve got a few million followers to go, I think.

JOEL: Yeah, right now! They'll hear that when the episode goes up and respond in real ti— Oh, no. You're right. Oops. No poll in my story, y'all. False alarm. Blue check, huh? You heard it here, cryptwizzlers, we're gonna get that blue check. Tell your friends, tell your family. Heck, tell that cute barista at your coffee shop to listen to our podcast! We might just do a giveaway when we get that lil' blue swoosh.

JADE: [clears her throat.] You know what’s a great way to get us that blue check, though?

A different, light sort of spooky music begins playing in the background, meaning that it’s time for the ad break

JOEL: Take it away!

JADE: Checking out a little app called Creature Comforts. Alright guys, not that this show isn’t one hundred percent real as it is, but for real, I love this app. A dating sim that features everyone’s favorite... for lack of a better term, monsters. Did you watch the Shape of Water and go, “Damn, I’d tap that”? Do you want to snuggle with a Sasquatch? Do you just wish you could find yourself a GF with more eyes? Well, have we got the app for you. Creature Comforts lets you do all this and more. A choose-your-own-adventure game where you can smooch beasts, marry Mothman, and ignore the outside world. It’s seriously all I want. And, if you enter the code cryptwins— that’s the name of the podcast you’re listening to, no capital letters, when you download the app, then it’s only 99 cents to play without ads. Which, trust me ghouls, is worth it. I don’t want anything interrupting my cut scene with the most stunning eyes in West Virginia.

JOEL: Don't forget that scuba diving date with Nessie! Or, or...that half-day hike with Bigfoot. —he's laughing again smh— There's a reason Jade does the ad reads and not me. But, I can tell you that Mothman is sure to sweep you off your feet. And it's not just because he can fly.

JADE: It’s the —a pause for finger snapping— alliteration for me. But that’s Creature Comforts, exactly how you think you’d spell it, don’t ask us ‘cause we’re dyslexic, and cryptwins, like the name of this podcast. Tweet us @cryptwins to let us know how far along you are, who you’re pursuing, and what mysteries you unlock about their backstories. Now... I think it’s time for a timeline, just to get us sorted out, what do you think, Joel?

JOEL: Personally, I'm still tryin' to land a date with the Creature from the Black Lagoon. I guess we'll see what happens. Aw heck yeah! Give us a timeline, give us the dirt. — a laugh — Give the people what they want!

JADE: Okay — the shuffling of paper is heard once more — We start in September: @majored goes off the grid after posting a creepy picture of himself in a weird outfit in a spooky basement. This is around the same time that the Scarlet Surfer was in NYC for fashion week, which @majored accompanied him to, meaning that it isn’t entirely out of the question for him to still be in New York. Also on social media at this time is @devinitely and @loganvance also both is cowboy outfits, though the creepy basement is absent from both of them.

JOEL: I guess September isn't too early for weird Halloween stuff to start? What with the spooky basement and everything. Right? And everyone loves a cowboy moment— or have cowboys become the new clown? I heard there was a clown renaissance and people like them now? I don't really know where we stand on the whole clown— what?

JADE: I see our next hot debate. Cowboys: Hot or not? Personally, I liked cow print, but I can see cowboys going out soon. Once they reach killer clown status is when it’ll be ideal for me.

JOEL: Personally, I vote hot. And uhhh, not to kinkshame you Jay, but killer clowns are a no from me.

JADE: [tsks] Kinkshamed, by my own brother no less.

JOEL: [a loud laugh] You know I'm just kidding. No kinkshaking, ya heard? I'd literally let the Jersey Devil step on me so. To each their own.

JADE: [snorting] Um, gross.

JADE: Now to October: There is a production of Rocky Horror, a cast photo is uploaded to @elidrising, the account of @devinitely’s boyfriend. This places not only @devinitely and @loganvance in Montauk, but it also places @crispyboiz and @_kllledbycain in Montauk too. These are two of the people that are suspected to belong in the video by @ime.are, in which (suspected) @_kllledbycain, dressed as Kakashi Hatake attacked @majored, only to be torn apart by good citizen @crispyboiz. This video is the first that we’ve seen of @majored since his last post, and he offers nothing in response to it.

JOEL: Okay. Okay. Now, you know I love a good shadow-cast of Rocky Horror. I've always wanted to play Frank. I would rock that part. Am I wrong? —he laughs— But okay, that's - count 'em - three influencers in one place? If @elidrising is there, we can assume @devinitely is too because she was in the same location as, uh, whatshername? Logan? And that's the same location as @ime.are. Who took the video of Kakashi kicking @majored's ass. @_kllledbycain— more like killedbyKakashi, eh? Seriously why are all these people together?

JOEL: [as an afterthought] It's gotta be a cult.

JADE: November to December: Nothing happens with @majored, @ime.are also offers nothing except for quote unquote “#teamkakashi”, which is funny because they never tagged Kakashi, but anyways. Upon deeper inspection, there are videos on their Twitter from last May, of people in a fighting ring. And then people fighting on a lake? But the fighting ring looks super dangerous and I dunno, like you said, cult-y? Fight-club-y? Call it what you will. In any case, we are led to believe that this fighting has been going on for some time in the background.

JOEL: Okay, come on. That’s definitely a cult. I’ve seen the movie, can confirm. — he groans— Literally what is an Italian astrologer doing there? Wait, wait, wait. Montauk? You said Montauk. Montauk, as in on Long Island. As in like —he drops his voice to a stage-whisper— the part of Long Island that peeps believe to be the site of a government cover-up involving kidnapping, mind control, and time travel? The part that inspired Stranger Things? That Montauk? Snap. I can’t believe I didn’t put two and two together sooner. Jade, Jade. What if this is, I don’t know, like, MKUltra 2.0?

JADE: Yes, yes that Montauk, I’m glad you picked up on that. Look, I’m not saying that it’s an influencer’s-only thing, but I am saying that some might be in the area, and maybe involved. At the same time throughout all of this, we have a culmination of more influencers seeming to know this network of people. @gaborealis, an Italian astrologer, is seen in pictures of @sleepyfinch, who was also in the production of Rocky Horror, and has pictures with @crispyboiz and, god, this name is a freaking nightmare, @_kllledbycain. Not to mention this guy has many pictures of weird… family members? Who sometimes look alike? Okay, but seriously, @kodakola and @sonofpeter, how is your hair not straw at this point? Is it wigs? I think my hair would simply fall out. And y’all using Insta filters or what, cause… I’m not gonna get into it, let’s keep going.

JOEL: Maybe they're makeup vloggers or something. Gotta change up the look for views, right? Don't forget to like, comment, subscribe and uhhhh, smash that follow button— or whatever YouTubers say. —he laughs— Okay but seriously, yeah. @sonofpeter, @kodakola, whatever you two are doing to your hair, let me know because I'm trying to bleach my hair and dye it bright purple without it falling out. And since we're doing it at our next stop, well, your advice will probably be too late. But still, what are your secrets? Is it...clones?

JADE: Joel! —she’s laughing again.— Timeline and then theories. —she clears her throat— After that long silence, a Tweet emerges. January 8th. "Can’t believe @majored SPAT on me and called me a C-Blank-Blank-T when he checked into @SDFamilyMotel last night”. This places Major across the country from where we believed him to be, but acting so strangely that one must wonder… was that really him? Or was it someone that just looked like him? Or was it a cry for help? Nothing’s been heard since from @majored, which I guess… leads us to our theories. —a pause— You were saying… clones, Joel?

JOEL: Sheeeeesh, this is not @majored's year. I gotta say, this sounds totally different from the vibe that this guy used to put out on his social media. Obviously Instagram is fake blah blah blah, you know the spiel, but like. Damn. He spit on them? —a pause as he considers what his sibling has said— You know....I think that's a really good point. Was that even the real him? Will the real Ed Major please stand up?

JADE: I know. It just seems out of character, and terrible for a reputation, but it also would make sense if... One, this is a fake @majored, meant to stir up controversy before he goes underground again. And with an action like spitting on someone and calling them a name like that? Who cares what the dude does after that? Unfollowed, cancelled, whatever. And why would this guy want to go underground, well, I'm glad you're so interested. Well, the official Cryptwins theory is that maybe... just maybe, the crazy, government cover-up Montauk that we all know and love isn't that far from truth. We see that they have means of covering up shadows —she lets out a laugh— and people whose faces just change? And who else is there, @spencerkeahi, someone who explains rehabilitation, maybe someone who has experience helping people get used to being a clone? @ime.are, a nurse who enjoys taking videos of people fighting? It all adds up, people!

JOEL: Yeah, seriously. With the real @majored MIA, there would be no one to combat the backlash from this supposed...clone? Imposter? And maybe that’s what they want. Looks like Montauk isn’t the ideal vacation spot anymore, huh? Even if their seaside cabins are super chill and homey. But I digress. Something sinister is going on. Something bigger than we can even imagine. A secret underground facility that’s...cloning influencers? Training them? Your guess is as good as mine. And that’s why we’re on this road trip, isn’t that right Jade? To get some answers?

JADE: Exactly. —it sounds as though she is holding back a laugh or a cough.— Cross country roadtrip in which we explore different topics like this one, and on the way, we'll document our progress and any spooky encounters. Check out our insta, @cryptwins to get all the updates, and consider hitting us up on Patreon if you want us to be able to afford the gas to get all the way to the east coast.

JOEL: I’ll be posting behind the scenes content in the “ROADTRIP” highlight on my Insta throughout the trip so be sure to check my stories. You might get lucky and find some special codes for Creature Comforts but, hey. You didn’t hear it from me. -he laughs and there’s the distinct sound of a bag of chips being opened- What Jade meant to say is gas and snack money. So yeah, go go go! Check out the Patreon! We might even do a giveaway at the end of our trip, get you guys some cool souvenirs we pick up on our travels. Not a bad idea, eh?

JADE: Joel, my ears are literally bleeding right now. Thanks. Anyway, our second theory will also be exclusive to our Patrons, so be sure to get the full video there. Cryptwins... out...

Her voice fades out and the music from the beginning fades in, takes over, and plays until the end of the track.

#c: jade #c: jadejoel #a major occurance

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dorothydelgadillo · 6 years ago

Text

Vine Creators Hope Users Will Take a “Byte” Out of New App

Much to my sadness, it’s been three years since the short-form video app Vine was shut down.

Despite the app being dead, it was far from forgotten.

In fact, it was somewhat immortalized by fans, who sought to keep the content alive in any way they could.

I don’t have the full vid, but we had to write and perform a slam poem for AP lit...I called this one “A Tribute to Vine.” #RIPVine pic.twitter.com/ZqNkzlkCNr

— Sara ✰ (@bullins_sara) May 29, 2018

me in 30 years still tweeting vine references pic.twitter.com/WqqICsoWks

— adam (@brokeangeI) November 12, 2017

Someone even created an actual book you can buy on Amazon just filled with popular Vine references:

So, when Vine founder Dom Hofmann announced late last year that he was working on a second version of Vine, people were immediately excited to hear more.

This week, we finally got some long-awaited answers on the status of the relaunch: Vine 2.0, being called Byte, has begun testing the new app in a closed beta group.

If you can’t tell already, I’m an avid Vine fan, so I’m looking forward to seeing if Byte lives up to the hype (and doesn’t suffer the same fate as Vine #RIP).

What We Know About Byte

Upon announcing the beta, Dom Hofmann shared an exclusive first look at the beta version on Twitter:

the byte beta we’ve been running with friends and family *feels* exactly like the vine friends and family beta, down to the weird but appealing randomness of the videos. that’ll change as we expand, but it’s a pretty good sign pic.twitter.com/rBbQrNtTJ7

— dom hofmann (@dhof) April 22, 2019

As you can see, there are clear differences right-off-the-bat from the original Vine.

Instead of the squared-video display, Byte opts for full-screen vertical style videos, as they’ve become a more popular form of quick-video content consumption.

It appears they’re still keeping the same video format of short, auto-looped clips, but it’s unclear if they’re sticking with Vine’s original six-second limit or expanding.

At this point, it’s been confirmed they’re sticking with their original reverse chronological timeline order, a feature that has been frequently requested by Instagram and Facebook users instead of algorithms.

According to Byte’s community forum, the team will slowly add and subtract different features throughout the beta test to get a better sense of how isolated features are perceived by testers.

Currently, beta testers have access to the following features:

the sign-up process

global timeline

posting from the in-app camera

liking

commenting

and loop counts

Afterward, Byte will pause the test, fix any bugs identified, and then roll out additional app features:

Profiles

Uploading and trimming video from your camera roll

Activity

Following

Explore

Additional TBD features

It seems Byte’s team is hyper-aware of how many people are anticipating the launch, and want’s to make sure the app is the best it can be before releasing it to the public.

Will Byte Be Successful for Content Creators?

Vine was great, but there were reasons that it was shut down.

The platform didn’t effectively support content creators in the same way other platforms like YouTube does, and it didn’t offer advertising options that were competitive with what else was on the market.

So, despite Vine having a loyal fan base, the app struggled to monetize that popularity to generate revenue.

Byte is seeking to do it differently this time around.

Hofmann told TechCrunch that his priority is “to do right by creators so they’ll be lined up to give Byte a shot when it officially launches even if they can get more views elsewhere.”

Additionally, Byte has another roadblock in the way that wasn't around in the Vine-era: TikTok.

TikTok, formerly Music.ly, is an app that also offers short, looped videos, and has grown rapidly over the past year.

In just a short time, TikTok has accumulated 500 million active users, over 3 million more than Vine had at its peak.

With this already established competition on the market, Byte will have to work hard to differentiate themselves from TikTok in order to be successful.

One way they can do this is with their creators.

Many well-known Viners do not post to TikTok, and instead moved to platforms like YouTube or Twitter to share content.

If Byte can successfully bring back some of the creators that got their start on Vine, they’d be able to attract a slightly older audience segment than TikTok currently occupies.

However, that also comes back to providing creators the incentives to post on the Byte instead of platforms they have established followings with that they can make more money off of.

Additionally, if Byte is able to capture the same comedy-focused content as Vine had, that can be another differentiator to TikTok’s content, which is largely made of lip-syncing videos (which I don’t quite understand why so many people like? But I digress..)

Bottom line is: It’s beyond exciting to see Vine being rebooted, but there are some real hurdles standing in the way for Byte.

But, I’m still hopeful that Byte’s awareness to these hurdles, and careful attention in the beta test, will be able to restore Vine to its former glory for the modern social media landscape.

What About for Marketers?

While it’s still too early to tell exactly what Byte will offer to marketers, it’s safe to say that if successful, Byte can help capture a demographic of slightly older millennials that may not be using TikTok, but would find Byte’s content appealing.

Ad capabilities have yet to be announced, but we can assume the platform will have to develop a way for brands to advertise in a way that is as simple and targeted as other comparable social platforms if they’re going to generate the revenue to stay afloat.

If your brand is finding its ads on TikTok or Snapchat, for instance, not attracting the desired age group, it’s possible that you may be able to better target that segment on a platform like Byte.

Once the app has their public launch, we’ll know more about who’s using it, what ad types they’re offering, and if it’s worth it for brands to invest in.

How To Get In Byte Beta

Byte sent out the first 100 closed Beta invites this week, but they stated they’ll be sending out more soon.

It’s not clear how users are being selected - but while you can’t “apply”, you can sign up to receive email updates on the Byte website.

Either you’ll be selected randomly from that group, or get notified when the app is going to launch publicly.

from Web Developers World https://www.impactbnd.com/blog/vine-creators-hope-users-will-take-a-byte-out-of-new-app

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