synergyevents-blog

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London Emerging Trends Designer: Hope Wade

Edited by Reaz Hoque CEO The SYNERGY Events

In 1991 Hope Constance Cecile Wade (Visit Website) was faced with a dilemma common to most folk whenever trying to impress at a glamorous event. Needing an outfit for New Years and still unemployed, Hope did something uncommon to most fashion savvy people in this situation; she, along with the help of her male friend, created her very own outfit from scratch. During that evenings event her friends were simply dazzled by her unique choice of attire and wanted to know where she got her dress from, and from that evening when they found out she made her dress herself, they all began to order clothes from Hope.  Since then Hope has been a growing success in the fashion industry. Currently her designs are being published for Caribbean students to use in their exams. Her pieces have been on the front cover for Flair magazine, while also collaborating with supermodels such as Sedene Blake and Januel McKenzie, both of who have worn her designs.

  Hope’s creativity is based on her farfetched dreams and Jamaican culture. In 2011 her collection was based on making her dreams a reality and pushing boundaries but still creating wearable clothes. She wanted to celebrate the importance of being a woman by creating feminine designs that incorporated lace and an edge while keeping everything very sophisticated. Her line in 2012 was based on the 50th anniversary of Jamaica’s independence. She wanted to get into the heart of the celebrations in her designs; therefore she used appropriate colors such as gold, black, and green and materials that were native to the country such as netting, taffeta, sequins and the bandana. Hope is never afraid to express her thoughts through her designs, and her advice is to stay true to yourself while growing with the industry: “I think a designer needs to stay current, be open to new ideas, I think she needs to be aware of moving trends and what the industry is calling for.”

In order for Hope to stay creative she would do thorough research in fabrics and trends. This includes looking in fabric stores, through magazines, and the flair and exuberance that develops in high-end fashion. Hope adds: “I love fabrics and just by looking at different materials I can instantly get a design. One of the things I do to stay creative and to push myself is by doing shows like Caribbean Fashion Week, Harlem Fashion Week, Irie Fashion Rave, private shows to stay current and relevant!” Hope expresses how important it is to stay on trend, as fashion is always changing and nothing ever stays the same. She is always trying to improve her skills, and being a self taught seamstress she wishes she had been taught properly.

Starting up a business in today’s economy can be very difficult, and for designers finance is the main problem.  Hope says, “Money makes the world go round, the bible says 'money answers all things'”.  Designers can be as creative as they like, but the cost of machinery, labor, and manufacturing in the business can be very expensive. Hope expresses that up and coming designers need to have a solid structure with quality resources as well as having good resources in manufacturing.

Designers wanting to emerge and launch their own business find help through friends and family, and sometimes investors or loans contribute as well. All journeys for designers are different, and launching your designs can take a long period because of finance, but if you are in the right place at the right time with the correct investors you can quickly and efficiently launch your business. Hope shares some good advice about starting up your business: “working for a company for a few years is a good idea you may be able to pick up some valid information and practical business hands on.”

The end product of your designs can enter you into a world of glamour and celebrity culture. Hope shares her wisdom on being successful, and not letting go of what matters: “Continue to enhance your craft and know your client, that can take you a far way. Once you feel comfortable enough, get your product in shows, show your line in professional shows if you can”

Experience in Hope’s eyes is very important, and never giving up on your dreams. She adds: “I feel most designers fail after their first season because their expectation is so high and they work so hard and when 'their goal' is not accomplished the fall is too great in their eyes to get up when the truth is most successful designers have failed so many times before they got their break.”

Hope’s goal for the future is to show her collections across the globe such as London, Milan, and Paris. She wants her clothes to be worn by everyone, and to be distributed worldwide. Eventually she wants her clothes to be sold in boutiques and department stores. Hope is ambitious in her designs and always has a goal to aim for: “I want to win. I want my name and designs to be known and taken seriously. I want to gain more experience in putting a professional show together, I hope that I will be able to attract buyers for my pieces.”

Hope doesn’t just dream about her success she dreams for the success of others too. She wants to motivate and help finance (through scholarships) older woman who are seeking to join the fashion industry. Hope wants to take her brand and encourage and teach underprivileged women to help follow their dreams. In Hope’s view anything can be accomplished if your heart is set in it.

About Emerging Trends Fashion Challenge - London Fashion Week 2013:

Being held September 13th at the Raddison Blu Portman Hotel, the London Emerging Trends show will showcase the most elite group of up and coming designers from around the world. This prestigious competition will allow these aspiring designers to showcase their work to judges, media, and fashion professionals. The couture collections will be judged by professionals in the fashion industry who will judge based on creativity, practicality, and ability.

For more information please visit the London show website at:

http://europe.theemergingtrends.com/ 

Tickets can be purchased at:

http://etlondon.eventbrite 

The SYNERGY Events

http://www.theemergingtrends.com

http://www.SYNERGYNYE.com

http://www.thesynergyevents.com

Facebook: http://www.facebook.com/SYNERGYBoston

Twitter: http://www.twitter.com/SYNERGYBoston

LinkedIn: http://www.linkedin.com/company/the-synergy-events

TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, London Fashion Week, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2013 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2014, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2014

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London Emerging Trends Designer: Elena Jones

Edited by Reaz Hoque CEO The SYNERGY Events

LOCOCINA (visit Website) IS OWNED BY A UNIQUE AND INNOVATIVE DESIGNER OF WOMEN’S FASHION WHO STARTED HER LINE IN 2010. HER FASCINATION TOWARDS FASHION WAS QUITE VIVID AT A VERY YOUNG AGE AS SHE WAS SKETCHING DRESSES, SEWING AND TINKERING WITH FAUX BIJOU. SHE WAS BORN AND RAISED IN CENTRAL RUSSIA SURROUNDED BY CLASSIC FOLK-ART, EUROPEAN AND TRADITIONAL ARCHITECTURE WHICH GAVE HER THE OPPORTUNITY TO EXPOSE HERSELF WITH THE CULTURE ALONG WITH GROWING UP BACKSTAGE OF AN OPERETTA THEATRE, AMONG SINGERS AND ACTORS, COSTUMES AND WIGS, SCENERY AND BACKDROPS, THAT CAPTURED HER IMAGINATION. NOT LONG AFTER, SHE MIGRATED TO GREECE, WHERE SHE LIVED FOR 12 YEARS BEING ABLE TO INCORPORATE BYZANTINE HERITAGE WITH MEDITERRANEAN CULTURES.

ELENA HAS A UNIQUE BLEND OF PERIOD FASHION WITH MODERNISM, WHICH PORTRAYS A LOT ON FEMININE STYLE THAT SATISFIES HER CUSTOMERS’ NEEDS. AS A CREATIVE DESIGNER, SHE HAS ALSO INCLUDED A JEWELRY LINE WHICH COMPLIMENTS HER CLOTHING LINE AS SHE MANAGES TO COMBINE THE INDUSTRIALISM OF STEAM PUNK STYLE WITH THE ORGANIC NATURAL LOOK OF ART NOUVEAU STYLE. ELENA IS DETERMINED TO STAY CREATIVE AT ALL TIMES, FOR HER LINE IS CHARACTERIZED WHEN SHE SAYS, “ I DRAW INSPIRATION FROM EVERYTHING I SEE  AROUND ME. SOMETIMES IT’S NATURE, OTHER TIMES, ARCHITECTURE, CINEMA, PAINTING, ETC”.

ONE OF HER MAJOR OBSTACLES IN FACING FASHION DESIGN IS THE COST OF PRODUCTION AND RENTAL OF RETAIL SPACE. SHE CLAIMS THE MAJORITY OF PEOPLE ARE FINANCIALLY CONSCIOUS AND IT IS ESSENTIAL TO KEEP THE PRICES REASONABLE IN ORDER TO APPEAL THE LARGER GROUPS, YET REAL ESTATE PRICES ARE RISING WHICH MAKES IT DIFFICULT TO SURVIVE IN LONGER TERM AS A BUSINESS. HER SUGGESTIVE SOLUTION TO THIS MATTER IS TO DECIDE WHAT KIND OF A DESIGNER SHE DESIRES TO BE; THE ONE THAT CATERS TO A SPECIFIC NARROW GROUP OF PEOPLE, PRODUCING LESS PIECES AND KEEPING PRICES HIGH OR THE ONE THAT PRODUCES AT A LARGER SCALE AT A LOWER COST THUS APPEALING TO A BIGGER CROWD. ELENA JONES, WHO HAPPENS TO BE FAMILIAR WITH THE DESIGNING BUSINESS WORLD ALLOWS HER TO THROW IN SOME ADVICE TO THE UPCOMING AND FRESHIES TO THE BUSINESS.

    SHE ENCOURAGES THEM TO KEEP ON GOING AND DO NOT GIVE UP AS SUCCESS DOES NOT HAPPEN OVERNIGHT. IT NEEDS A LOT OF WORK AND COURAGE. ALWAYS SEEK AND LEARN NEW THINGS AND STAY CLOSE TO DEMOGRAPHIC YOU DESIGN FOR AND DO NOT HESITATE TO EXPERIMENT. AS A DESIGNER, HER BIGGEST ACHIEVEMENT IS ACCOMPLISHED WHEN THE DESIGNS THAT SHE CREATES MAKES ALL BODY TYPES LOOK GREAT AND ALL WEARS FEEL COMFORTABLE. THERE IS NO DOUBT THAT ELENA PRIORITIZES HER CUSTOMERS DEMANDS IN ORDER TO MAKE THEM HAPPY AND COMFORTABLE. SHE IS INDEED HAPPY WITH HER SUCCESS AND EVERY MISTAKE SHE MAKES HAS TAUGHT HER A VALUABLE LESSON.

HER INSPIRATION CAN BE ILLUSTRATED BY HER RECENT COLLECTION THAT WAS INSPIRED BY BLOOMS IN SPRING AND BY WIND IN AUTUMN. SHE USED DIFFERENT KIND OF ELEMENTS TO BRIGHTEN UP THE MOOD OF HER DESIGNS SUCH AS COTTON, WOOL, VISCOSE, CREPPE-DECHIN, AND DENIM. HER MAIN INTENTION WAS TO MAKE HER DESIGNS VERY PRACTICAL BY MAKING THEM VERSATILE. ELENA TENDS TO BE MORE EXTRAVAGANT IN THE ACCESSORIES WHICH WOULD DETERMINE THE DIFFERENT MOODS ON THE SAME OUTFIT. IN TERMS OF HER FUTURE PLANS TO SURVIVE AND KEEP ON GOING IN THIS HEAVY COMPETITION INDUSTRY, SHE PLANS TO EXPAND SLOWLY AND CAREFULLY IN EVERY STEP SHE TAKES. AVOIDING RISKY INVESTMENTS WOULD BE ANOTHER THING TO CONSIDER IN ORDER HAVING A WELL PLANNED FUTURE FOR HER BUSINESS AND ALWAYS STAYING TUNED IN WITH HER ACTIVITY THAT RUNS THROUGH ON DAY-TO-DAY BASIS. HENCE, ELENA AIMS TO GAIN MORE POPULARITY FROM THE EMERGING TRENDS FASHION CHALLENGE.

HER OPINION ON THE PRACTICAL POINT OF VIEW OF A SUCCESSFUL DESIGNER IS TO ALWAYS BE TRAVELING TO GAIN CREATIVITY, BROADENING YOUR HORIZONS, CHANGING THE SCENERY AND APPRECIATE SEEING DIFFERENT LIFESTYLES THAT OCCURS AROUND YOU, AND MOSTLY EXPERIENCING THE FEELING OF FREEDOM. AS FOR STAYING PRACTICAL, SHE ADVISES TO CONSIDER THE NEEDS OF ONE’S TARGET DEMOGRAPHIC. ELENA’S THOUGHTS ON REASON OF MOST DESIGNERS FAILING AFTER FIRST SEASON IS DUE TO THE LACK OF DEVOTION. “OF COURSE, IT IS NOT AN EASY HANDED BUSINESS, HOWEVER IT CAN BE VERY REWARDING”, SAYS ELENA. IN TERMS OF FUNDING THEIR BRAND, SHE SUGGESTS THAT ITS PROBABLY BEST TO WORK FOR A COMPANY FOR A FEW YEARS FIRST BEFORE GOING ON YOUR OWN. AND IF BY THEN IT IS STILL IMPOSSIBLE TO FIND A FINANCIER TO FUND, STARTING SLOW WITH AS LOW EXPENSES AS POSSIBLE AND THEN GRADUALLY GROW AFTER BECOMING STABILIZED.

APPROACHING THE UPCOMING COUPLE OF YEARS, SHE BELIEVES THAT THE FASHION INDUSTRY IS CHANGING. AS MORE PEOPLE BECOME MORE CONSCIOUS ABOUT THE ENVIRONMENT, DESIGNERS TRY TO ACCOMMODATE THE DEMAND FOR FAIRER PRODUCTION CONDITIONS, GREEN MATERIALS AND TRENDS THAT CAN BE WORN LONGER THAN BEFORE. SHE EXPECTS TO FIRMLY ESTABLISH HER BRAND AND FILL IN A NICHE IN THE MARKET BY OFFERING MORE NATURAL MATERIALS AND BY DESIGNING FOR DIFFERENT BODY TYPES. THE SINGLE MOST CHALLENGING PART IN CREATING HER LATEST COLLECTION WOULD BE THE CONSTRUCTION. SHE HOPES TO CONTINUE PROVING THAT SHE IS CAPABLE OF PRODUCING, NOT JUST INTERESTING DESIGNS BUT ALSO GREAT QUALITY CLOTHS. STAYING UNIQUE AT ALL TIMES , ELENA CLAIMS THAT SHE WOULD HAVE TO STAY TRUE TO HERSELF AND HER VISION, TO STAY PROFITABLE, SHE WOULD HAVE TO BE IN TUNE WITH THE OUTSIDE WORLD.

About Emerging Trends Fashion Challenge - London Fashion Week 2013:

Being held September 13th at the Raddison Blu Portman Hotel, the London Emerging Trends show will showcase the most elite group of up and coming designers from around the world. This prestigious competition will allow these aspiring designers to showcase their work to judges, media, and fashion professionals. The couture collections will be judged by professionals in the fashion industry who will judge based on creativity, practicality, and ability.

For more information please visit the London show website at:

http://europe.theemergingtrends.com/ 

Tickets can be purchased at:

http://etlondon.eventbrite 

The SYNERGY Events

http://www.theemergingtrends.com

http://www.SYNERGYNYE.com

http://www.thesynergyevents.com

Facebook: http://www.facebook.com/SYNERGYBoston

Twitter: http://www.twitter.com/SYNERGYBoston

LinkedIn: http://www.linkedin.com/company/the-synergy-events

TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, London Fashion Week, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2013 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2014, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2014

[synergyevents-blog]

London Emerging Trends Designer: Nina Athanasiou

Edited by Reaz Hoque - CEO The SYNERGY Events

Nina Athanasiou (visit Website) founded her eponymous line at the end of 2008.  Having studied fashion design in school she took a different career path and tried her hand as a freelance illustrator and opened a bar.  Only after having her two children did she rediscover her passion. Being inventive and creative for each new season’s collection can’t be systematically planned.  During her everyday life she’s able to gather new and exciting inspirations.  She says, “Whether it’s architecture, movies / theater, street life, street art or even travel or childhood memories. Quite often, materials can be an inspiration for a certain design – you only have to open your mind and be perspective for everything that comes your way.”

  Some of the biggest challenges in today’s competitive, cut-throat fashion market are the new designers trying to establish themselves everyday and the powerful fashion moguls and design houses who have close to unlimited resources.  Also, adding to the sensitive climate is the current economic situation which has only added to the influx in popularity of discount stores and chains.  More customers are expecting a bargain which leads to designers using lesser quality materials.  We now have become accustomed to a throwaway society.  Designers like Nina combat this issue with quality workmanship and high-valued materials.  Consumers must also be made aware of the kind of problems these lower quality and cheaply made items bring to people living in other parts of the world.  The only way to keep these items at low prices is at the expense of people working in inhumane conditions.

Nina Athansiou has several thoughts when it comes to giving advice to designers newly entering the business.  Consistently must be kept throughout their lines and they can’t let the pressures of the industry discourage them or be influenced by others.  They must never lose their creative passion and stay true to their design aesthetic.  Gaining financial support while maintaining their independence is also key for new designers if they wish have freedom in the direction of their lines. She also adds, “. Most of all, you should try to be edgier, more distinguished, and above all, faster than the major fashion houses with their large budgets and myriads of employees.”

She feels her biggest achievement as a designer is being able to do what she loves and is passionate about all the while making a living from it.  If she had to start all over again she would acquire more business management skills and approach challenges with more structure and discipline.  Although fashion design is a creative process, it’s also a business and encompasses all the facets of one with marketing, business management and accounting.

She is usually inspired by past decades when creating her lines, but also finds inspiration from elements of the fetish scene.  It’s a must for her to use high quality materials such as silks, calf skin and lamb’s leather.  Sometimes she will create motifs and have them printed on different fabrics like cotton satin or a cotton silk mix.  She is not concerned with the functionality of her pieces and instead focuses on expressing oneself as an individual by making a nonverbal statement.

Her future goals for her line include increasing the range of her label.  Also, she will expand her assortment of accessories to include handbags and jewelry.  She may experiment with different types of fabric like latex.  She may even collaborate with other artists on future collections, but will always stay true to her signature style.  By working with the Emerging Trends show she hopes to raise her label’s profile and create new channels of distribution.

  Nina Athanasiou’s designs serve as a form of communication.  She elaborates, “It gives us the possibility to express ourselves as individuals, to distinguish ourselves. Every morning, we decide how we want to be seen by others and dress ourselves accordingly. Fashion reflects our attitude, our interests, our personality and the time. It expresses desire and is a testimonial to the gift of human beings to reinvent themselves over and over again.”

Most designers fail after their first season to do inadequate experience, funds and financial planning.  It’s smarter to acquire experience in an established company.  The mass production is overshadowing and contributing to the overall decline of Haute Couture.  She hopes the industry will change within the next 3-5 years and move away from contributing to our throwaway society.  She adds, “I hope for a development towards individuality and personality, for more attention to quality, production and demand, instead of people following a fleeting trend every two months”.

 In the next few years, her designs will focus on attracting an international clientele and gaining acceptance and recognition in the worldwide fashion scene.  She hopes each collection she creates stands up to criticism, inspires others and attracts an audience that is able to visualize wearing her garments.  Each collection she creates overcomes the challenges of the creative process, realization, selecting materials, logistics and marketing.  The struggles of designing unique and profitable collections are overcome by designers staying true to themselves and their design aesthetics.  Designers must constantly be innovative yet stay true to themselves.

About Emerging Trends Fashion Challenge - London Fashion Week 2013:

Being held September 13th at the Raddison Blu Portman Hotel, the London Emerging Trends show will showcase the most elite group of up and coming designers from around the world. This prestigious competition will allow these aspiring designers to showcase their work to judges, media, and fashion professionals. The couture collections will be judged by professionals in the fashion industry who will judge based on creativity, practicality, and ability.

For more information please visit the London show website at:

http://europe.theemergingtrends.com/

Tickets can be purchased at:

http://etlondon.eventbrite

The SYNERGY Events

http://www.theemergingtrends.com

http://www.SYNERGYNYE.com

http://www.thesynergyevents.com

Facebook: http://www.facebook.com/SYNERGYBoston

Twitter: http://www.twitter.com/SYNERGYBoston

LinkedIn: http://www.linkedin.com/company/the-synergy-events

TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, London Fashion Week, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2013 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2014, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2014

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London Emerging Trends featured designer: Shefali Couture

by Noelle Mailloux | Edited by Reaz Hoque, CEO SYNERGY Events

Launched in 2011, fashion designer Shefali Chawla Vohra created her own clothing line, Shefali Couture (Visit Website).  Based out of Dubai her fashion forward line incorporates traditionally ethnic designs alongside modern pieces. The couture line is well rounded with both menswear and womenswear fashions integrating ethnic inspired attire and evening wear garments.

In regards to where her passion for designing comes from she says, “Designing comes from my soul, the idea was instilled by my mother, who saw this in me. I have always wanted to reach out to the world with my ideas, to take ‘ethnicity’ into global fashion forwardness.”  

Inspired by various ethnicities, her past collections have transformed the traditional Indian “Sari”.  With her innovative design, Shefali’s Winter/Holiday 2012 staple was converted into both a skirt and gown combining her penchant for incorporating both versatility and comfort into her designs.  Carried along into her Spring/Summer 2013 designs was the inspiration provided by the Indian culture.  Manipulating the design of traditional Indian garments including the “Nehru Jacket”, the “Sharara” and the “Lungi”, the Shefali Couture line once again seamlessly meshed the modern and ethnic worlds.

For her 2014 line, Shefali preserves what she has done so well before, but brings in a unique flair provided by scenes from the Broadway stage and the Gothic Era presented in the “Phantom of the Opera”.  In order to portray romance and femininity in the line, Shefali utilizes delicate fabrics such as French chiffon, French and Korean lace in addition to Japanese and Thai silks.  When it comes to color, Shefali gravitates towards a neutral color scheme.  Usually she incorporates different shades of grey, brown and green as she’s draws inspiration by the colors that appear in the natural environment.

Today’s designers feel the challenge of setting appropriate price points and combining affordability while maintaining their aesthetic and producing innovative collections.  Shefali keeps in mind the mantra that volume generates profits and sets her pricing according to the market.  The versatility of her pieces is able to justify the amount one may spend on her items.  When it comes to versatility she concentrates on, “being able to take day into evening so you may take minimum basics into occasions by accessorizing and layering, season to season”.

When designing she makes sure to incorporate practicality as she believes shopping can’t be just an expensive hobby, it must fulfill a need.  Shefali expresses the importance of designing for the plus size women.  She emphasizes, “Hiding your flaws is not the answer, conforming fabrics and colors that accentuate your plus points is.”  If she could go back in time and start designing all over again there are two things Shefali would have done.  The first is start producing her creations 10 years earlier than she did.  The next is to create a luxurious fashion world for the plus-size woman.

Shefali has extensive plans for the future of Shefali Couture.  She plans on showing worldwide and putting her line on display at international fashion and trade shows.   She has a goal of opening Shefali Couture boutiques around the globe.  Her self-confidence comes from the knowledge she has of her target customer who expects acceptable, modern, wearable and comfortable garments.   The amount of creative innovation shown in her lines will help her achieve these goals and increase her many successes.  By creating an environment of global fashion forwardness she hopes fashions fusing multiple cultures will become a popular style for all women.  By showing her line at the Emerging Trends show, she will reach out to the high fashion European market.  She looks forward to the amount of exposure her line will be able to generate through the Emerging Trends show this September.

About Emerging Trends Fashion Challenge - London Fashion Week 2013:

Being held September 13th at the Raddison Blu Portman Hotel, the London Emerging Trends show will showcase the most elite group of up and coming designers from around the world. This prestigious competition will allow these aspiring designers to showcase their work to judges, media, and fashion professionals. The couture collections will be judged by professionals in the fashion industry who will judge based on creativity, practicality, and ability.

For more information please visit the London show website at:

http://europe.theemergingtrends.com/

Tickets can be purchased at.

http://etlondon.eventbrite

  The SYNERGY Events

http://www.theemergingtrends.com

http://www.SYNERGYNYE.com

http://www.thesynergyevents.com

Facebook: http://www.facebook.com/SYNERGYBoston

Twitter: http://www.twitter.com/SYNERGYBoston

LinkedIn: http://www.linkedin.com/company/the-synergy-events

TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, London Fashion Week, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2012 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2014, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2011

HTTP://WWW.THESYNERGYEVENTS.COM HTTP://WWW.SYNERGYNYE.COM HTTP://PARIS.THEEMERGINGTRENDS.COM

FACEBOOK: HTTP://WWW.FACEBOOK.COM/SYNERGYBOSTON TWITTER: HTTP://WWW.TWITTER.COM/SYNERGYBOSTON

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Fall Makeup from the Runways: Milan Fashion Week

by Noelle Mailloux | edited by Reaz Hoque

Makeup Artist Pat McGrath created a metallic smoky eye worn by models at the Gucci runway show.  Depending on the lighting, the burgundy duo-chrome shadow gave either a more coppery or more plum appearance.  The shadow was winged out and she lined the eyes with a brown liner.  Adding some mascara the sexy eye look made quite the impression on the first day of Milan Fashion Week.

Making the eyes even more of a focal point the eyebrows were actually muted out.  By bleaching them the brows almost disappeared.  This was a noticeable contrast to the bold brow trend seen at other shows.  Set against nude lips and a blank canvas of bare skin the eye makeup was universally flattering on all the models, but really helped the blue-eyed beauties stand out.

http://en.vogue.fr/beauty-tips/beauty-secrets/diaporama/backstage-at-gucci-fall-winter-2013-2014-milan/11930/image/708667#!9

Famous for his glamorous and over-the-top creations, Florentine designer Roberto Cavalli presented an opulent show for his eponymous line on the 23rd of February. The focal point of the models’ makeup was the eyes.  Dark and smoldering, the makeup created a rock ‘n’ roll edge to the look.  The bleached eyebrows also made an appearance here, once again keeping the focus on the dramatic eye look.

Lucia Peroni, for Mac Cosmetics, blended out two different shades of black eyeshadow to achieve the look.  By keeping the rest of the makeup simple and clean, the eyes avoided being messy. The look may be too dramatic for everyday wear, but worked beautifully on the runway and would be perfect for a night out.

http://www.style.com/beauty/beautysearch/slideshow?loop=0&event=F2013RTW&designer=RBTOCVLL&iphoto=16&play=false&cnt=4

The sister line to Giorgio Armani, Emporio Armani is designed for the youthful and more adventurous woman.  Keeping with the line’s focus, Emporio Armani’s show presented models with a bold two-tone lip look.

The statement lip had a bright red color concentrated to the center with a violet shade used on the corners of the mouth.  Finished off with gloss this look was among the most unique lip color choices seen on the catwalks.  The eyes were rimmed, especially  heavy on the waterline, with a black liner.  The brows were slightly filled in and full.  Judging from the bold lips seen on all the major runways, this trend will be a popular look on women this coming Fall, though maybe not quite as daring as the Emporio version.

http://www.stylebistro.com/runway/Milan+Fashion+Week+Fall+2013/Emporio+Armani/Details

  TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, London Fashion Week, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2012 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2014, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2011

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Fashion Evolves: Trends of the Summ

By Michele Lavanchy, Edited by Reaz Hoque

With summer just around the corner, all of us fashionistas are looking forward to see what trends come out on top. Society plays a huge role on what is viewed as fashionable. Fashion has evolved over time, and what was hot then may be coming back in the future. Let’s take a look at a few of the summer trends of the past, and if any will be reoccurring in the upcoming months.  

    In 2009, there were many hot trends. Ripped jeans were a trendy item being worn by many celebrities such as Jennifer Aniston and Khloe Kardashian. Jeans would be worn with a casual white tee and blazer for a classic yet edgy look. The spring/summer 2009 runway trend displayed a popularity of the butterfly motif, which was accepted by Nicky Hilton. Sheer fabrics and one shoulder dresses were a big hit seen on many of the red carpets or worn casually as a fun piece. Exotic prints and fringe were major accents to fashion pieces. In addition, high waisted shorts and hot pants were in high demand for the hot summer season.

The summer of 2010 took tips from the past and continued the advancement of bold and heavy prints. Masculinity was utilized through boyfriend blazers and vest being sported almost as a reflection of the 80s. Looser pants in different fabrics were one of the hot trends. Ripped denim continued to be seen along with a new trend of denim chambray shirts. Floral could be seen everywhere along with ethnic inspired sandals and wedges.

Color blocking was all the rage in the summer of 2011 featuring a variety of bright shades. White also worked well as a summer trend and could be seen as the color of statement pants suits. Skirts utilized high slits with just a bit of skin showing for a summery vibe. Crop tops became the rage as they hit the runway for spring/summer 2011, and still are in style in today’s fashion. Lastly, crochet pieces suited the warmer weather whether worn over a bathing suit to the beach or paired with a skirt for a night out on the town.

The summer of 2012 featured many new trends that came out on top. First off, neon was seen everywhere. Whether it was a dress, belt, pair of pumps, or blazer; a pop of neon was an easy way to make a fashion statement. Denim was revamped through floral and colored skinny jeans which became staple wardrobe items. Long flowing maxi dresses were another major trend for the summer, made in various fabrics, colors, prints, and styles. Celebs such as Ashley Tisdale, Jessica Alba, and Nicole Richie rocked this trend. Sheer fabrics paired with bandeaus made a bold and daring statement. This look has carried on and is still spotted today in countless colors and styles.

Summer of 2013 is approaching quickly, and the runway shows in New York, Milan, and Paris have made us excited for what is to come in the fashion scene. Light femininity was displayed with silk flowing silhouettes in Paris, Milan, and New York. Dolce and Gabbana put a twist on the average nautical stripe and featured bold city style stripes at New York Fashion Week. The black and white color contrast was displayed perfectly as models had neutral face palettes with a pop of color on their lips. Prints were shown and will definitely be seen throughout the summer in different ways. BCBG Max Azria used leather accents and constructed harnesses on pieces to place emphasis on detailing. In Milan, minimalist styles were displayed with clean whites and neutral tones. Camouflage jackets placed with tailored pieces created an edgy twist. Missoni utilized the past ombre color trend through flowing fabrics featured with blues and corals. Fendi carried on the neon pop trend through the bright orange accents on garments. Gucci used construction to the max with bold ruffled sleeves on bright fuchsia and aqua dresses. These were just a few of the trends that you should keep your eye out for.

Fashion is constantly changing, and designers are always thinking up the newest creations. The rapid change incorporates trends of the past and trends of the future. The runway will continue to incorporate accents of the past and will always keep us on our toes!

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Spotted: The Colors and Trends of London Fashion Week

Written by Noelle Mailloux | Edited by Reaz Hoque

From February 15th thru the 19th, fashion designers and design houses announced to the world their collections for the Fall/Winter 2013 season via London runways.  They announced what’s new for the coming season and re- introduced the returning trends. Three key trends appearing consistently on the British runways were the usage of the color pink, a simple black and white color scheme, and animal printed pieces.

Differing from previous years, one of the newer trends comes in stark contrast to the always prevalent dark and rich colors.  This season the color pink was used by many designers, effectively carrying over the ultra-feminine looks of spring into the upcoming season.  Anna Wintour looked on as Erdem presented his pink look featuring ostrich feathers.  Presenting this trend most prominently was Simone Rocha, featuring several bubblegum pink ensembles in her show.  Topshop Unique completed their dusty rose look with fur shoulder detailing.  Design house Mulburry added to the trend with their sophisticated, pink colored trench.

Keeping a monochromatic theme throughout the runways of London, several designers presented a simplistic black and white trend on their models. Meadham Kirchhoff demonstrated this trend while adding in textures with patent leather detailing in the form of trench coats and trousers.  British brand, Preen by Thornton & Bergazzi, carried over a trend from spring by showing a flowing black and white dress with a delicate all-over floral print.  Monoco-based brand Rohmir incorporated the trend when they started their show off with a black and white jumpsuit.  Additionally, Temperley of London created a geometric-print black and white coat.

Animal print including leopard, reptilian, and zebra all made a chic debut at LFW and were utilized by some of the world’s most well-known designers. The Burberry design house’s Burberry Prorsum brand displayed a strong animal instinct with pieces featuring the markings of everything from leopards and snakes to giraffes and cows.  In the Moschino Cheap & Chic show, designer Rosella Jardini, utilized a leopard print motif in several ensembles.  In his line’s first public runway show, American designer Tom Ford showcased the trend with quite a few fur creations. British designer Antonio Berardi’s collection showcased the trend when he featured a dress constructed from crocodile leather.

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The Emerging Trends - Boston Designer Spotlight: Christine Manthey

Written by Erica Markle | Edited by Reaz Hoque

MANTHEY design was started up in the fall of 2009 by Christine Manthey. Her journey began at the School of the Art Institute of Chicago where she pursued a fashion degree. At this point in her life she was still unsure of what she ultimately wanted, so she continued on to work for many great brands as a technical designer. After deciding that she wanted to get back to her own creative projects, she began to design her own line. To her, clothes hold “beauty, fascination, transformative qualities, and power.”

Now, quite a few seasons into her career, she continues to stay creative by remaining passionate about her work. She has a particular interest in the fabric and trims. Each season she makes it her mission to meet with mills and trim vendors to view the various colors, textures, materials that they have to offer. She also gains inspiration from those around her, paintings, traveling, and other cultures. Putting these two aspects together she makes the vision come to life through her designs. As the collections have continued to evolve, there has been a steady flow of ideas from collection to collection, and thus her collections remain ever changing. However, they do have an identity to maintain. She states, “each collection serves as another chapter of this beautiful book of work I am creating.” Her biggest accomplishments as a designer thus far have been presenting her collection in Paris at a trade show, co-costuming and styling for the play “1001 Nights,” shipping her first collection to a store, and winning the 2012 Paris Emerging Trends show in Paris.

To Manthey, the top challenge for designers today is reaching customers to generate revenue and continue growing the business. Lately, there is very increased competition involving media and retail. Your product must not only be hanging up in a store, but also displayed through photos and media. To overcome such conflicts, designers must analyzetheir own strengths and weaknesses. Then they mustcollaborate with people who specialize in particular areas to help build their business and overcome those weaknesses.

Her best advice for up and coming designers? Establishing a niche. Within this niche you will get a following, and if not, then you can tweak it until business starts flowing in. In other advice, she suggests remaining creative, because the resources aren’t as plentiful for start-ups. In order to remain creative yet practical, the most important thing is to remember balance. You want to remain expressive, yet be realistic about what you can afford, what the consumer wants, and who will be buying the product.

If she had to start all over, the one thing she would have done differently was an internship with a European designer, such as Yves Saint Laurent. To her, working under someone whom she respects so much would have been extremely beneficial. However, there isn’t much else she would change, because even the jobs that she did not particularly take a liking to, helped her to get her where she is today.

Her latest season was inspired by photographs of an exhibit that she viewed of photographer Alberto Garcia-Alix in Bejing, as well as an exhibit by Jacques Henri Lartique. Though the two exhibits displayed very different time periods, they were both critical in the world of fashion. Materials included print mixing, black lace, foulard print chiffon, and gold military buttons.

Prior to that season, the previous was inspired bythe bohemian style of the 1970’s and Bottecilli’s painting “Primavera.” Materials included ikat prints, chiffon, dainty floral prints, and dotted netting. It also included a lot of color, including melon orange, baby pink, and bring raspberry.

Looking to the future, Manthey plans to show her spring collection in September/October, along with live presentations of the line to gain more recognition for her brand. She feels that smaller, intimate networking meetings outside of the fashion week schedule will prove to be the most effective form of gaining attention, rather than attempting to compete with the big name designers at this time.She believes that her participation in this show will attract retailers in the Boston area, expose the brand even more, and increase sales potential for Spring 2012.

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The Emerging Trends - Boston Designer Spotlight: Trash

Written by Erica Markle | Edited by Reaz Hoque

Our next designer for Emerging Trends - Boston show is Angela Brejt who began her fashion line TRASH at the start of 2012. As a young child iand throughout her teenage years, Brejt had an innovative mind and a passion for designing clothes. Her curiosity and observant nature drew her to begin her own line. Now, she is making her mark worldwide. Since the start of her line not long ago, she already has a worldwide customer base, which she views as her biggest accomplishment yet. The movie King Kong, as well as comics from the 1970’s inspired her start-up line. She incorporated the use of various materials but steered clear of leather and fur, as she has strong views on the usage of these particular materials.

As a newcomer in such a competitive industry, Brejt views competitors as her biggest challenge. Designers nowadays require not only the talent to design, but also the knowledge of marketing, managing, and communing to have their voice heard in such a broad and talented community. She has been able to recognize the necessity of remaining creative, as she states, “without progress is regress. Designing is about creativity and being open for new and fresh things.”

Starting her business in Poland was another great challenge for her. The entire clothing industry had flopped, and it was very difficult to find the right materials to work with. Eventually, however, she was able to make her dreams come true, and now she is even taking part in shows such as this one.

  When it comes to starting a brand like her own, she believes that if you are ready to do it on your own and have a “can-do” attitude then go for it. However, you will definitely want someone partnered with you who does know how to market and work trade. If not, working for a bigger brand prior to starting your own will definitely help you to understand the industry and trade. According to Brejt, “In today’s world, count not only good product, but also art of selling.”

Looking to the future, she plans to globalize even further, and make her designs cater to everyday people as well as celebrities. She envisions women everywhere in her colorful designs at affordable prices. She also wants to fully develop her online shop. This show is definably a step in the right direction for her. This will be a new experience where she hopes to be able to network and meet as many people in this industry as possible in order to learn and develop to her fullest potential.

She recognizes that this industry is ever changing, from new technologies, to new designers, to new fabrics, and new prices, it is a whirlwind. But if you have the skills and tools necessary, you can keep up and grow with the change, as it is part of life.

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The Emerging Trends - Boston Designer Spotlight: Yeashin Kim

Written by Erica Markle | Edited by Reaz Hoque

Other next designer for our upcoming Boston Emerging Trends show is Yashin Kim. Kim’s company, SHIN, launched last summer with few ready to wear items. Today, she has a plethora of ready to wear clothes, and is in the process of creating a whole new collection, with a completely new and revamped concept to keep customers engaged. In her last season, Kim used wool to create many different style samples for her designs. Once she came up with a quality concept and gained inspiration from sea creatures, she put the ideas together and came up with her line.

As a designer, Kim’s most proudest moments have been when people see her clothes and immediately want to own and wear them. She emphasizes how honored she feels when people compliment her designs. If she could have done one thing differently since the beginning of her career it would have been to make more wearable clothes from the start. Therefore, she has learned that in order to make a name for herself in this competitive industry, she will need to prepare more wearable designs because that seems to be what the consumer wants. Through her participation in this show, Kim hopes to attain many new buyers and fans. To Kim the biggest challenge that faces fashion designers today is the need to come up with new, innovative, and creative ideas that are also wearable. In order to get past this hurtle, she suggests that designers maintain their own brand image and unique style to differentiate them from all the others out there.

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TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2012 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2013, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2011

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The Emerging Trends - Boston Designer Spotlight: Kimberley Crawford

Written by Erica Markle | Edited by Reaz Hoque

Kimberley Crawford began her career after many years of creating her own one-of-a-kind designs with her clothing line, Kinky Cat Designs, in September of 2010. Her company is now known simply as Kimberley Crawford. Despite its newness, her company has already been part of the Emerging Trends fashion show in Boston.

Crawford draws inspiration from other creators and artists similar to herself. From paintings to photography, she thinks that the best way to stimulate her own ideas is to look at the work that others have produced. She highly recommends taking breaks and days off to soak in the world and gain inspiration and new perspectives. Though not a full, cohesive collection, her last work was composed of mostly latex basics, including skirts, tops, and pants. These are items that could be worn as your everyday attire. She wanted to delve into this niche of basics before expanding to more detailed couture pieces. By participating in this show, she hopes to gain brand recognition as well as a wider consumer base. Kimberley wants to make a statement with latex. She hopes to bring it to the “forefront of fashion,” and break it away from its common stereotype of being simply a fetish fabric. She wants people to see that it can be paired with other textures, be worn for any occasion, and can flatter any body type.

As for her future, Crawford plans to quit her night job, and continue designing women’s clothing. Her long-term goal is to move beyond her small home studio, and open a boutique with a warehouse to work from. With careful planning and creative consistency she believes that she can achieve her goals and survive in this industry. In this industry there are so many talented designers, and it can be quite difficult for emerging designers to break out and make a name for themselves. Kimberley’s recommendation? Just go for it, and design for yourself, no one else! To her, persistence is key. With this great challenge will come doubt and resistance, but if you push through it and take every opportunity that comes your way you will surely reap the benefits.

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TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2012 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2013, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2011

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The Emerging Trends - Boston Designer Spotlight: Annie Jean-Baptiste

Written by Erica Markle | Edited by Reaz Hoque

For our next The Emerging Trends Boston 2012 show, we introduce you to the designer Annie Jean-Baptiste who is known for her unique high and low end combinations that make for her killer looks. Her favorite accessory to design? Shoes, of course! Having grown tired of seeing the same old shoes over and over again, she was driven to design her own shoes. With the use of unique shapes, materials, and styles, she has made a name for herself in the shoe designing industry. Her mission? To take shoes “from ordinary to extraordinary-the wilder and more outrageous, the better.” Her past two seasons have been inspired by the indie spirit and have been focused on the “juxtaposition of edgy and ornate, high and low end, feminine and gritty.” She uses each and every material she can, from screws to seashells; she ensures that her shoes are the most unique out there! She is out to design items that she would she obsess over. For her motto states, “If I wouldn’t wear them, I’m not going to design them!” She believes that she is different from other designers by the quality, intelligent marketing and planning, and her intense passion. She’s always looking for new materials, feedback, and inspiration.

She recognizes that this is a very competitive and expensive industry to make it to the top in. Her best advice is to have a thick skin and make good networking connections. Besides that, designers should always be passionate, and have a strong marketing plan for the product at hand and the people you’re working with. She also advises to be aware of mimics, and get the product out to the right people at the right time. To Baptiste, the passion for doing something you love regardless of wealth or fame, is the best reward out there .

Thus far, Baptiste has been invited to both Boston Fashion Week as well as Dayton Fashion Week, where she will provide shoes for the leading designer. Her work has also been featured in two Boston stores, as well as a couple Boston magazines. To add to this exposure, she landed a spot in the Marie Claire September issue! Through participation in this show she hopes to gain more exposure and experience, while making connections with new buyers and clients. This will be the debut of Acid Tounged Angel to the Boston fashionistas, and she hopes to make herself a staple here in Boston. As for the next few years, she hopes to bring her eclectic shoe styles and fashions to a wider community, as well as become an innovator in the idea of one of a kind shoes that are also affordable.

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The Emerging Trends - Boston Designer Spotlight: Jennifer Rothwell

Written by Erica Markle | Edited by Reaz Hoque

Our next designer for The Emerging Trends Boston Show on Sep 29th, 2012 is Jennifer Rothwell who is a seasoned veteran in the world of fashion. Having graduated with honors from the National College of Art and Design in Dublin, Ireland in 1995, and then working as the Director of Design and Production for high end New York design companies, she sure knows what she is talking about when it comes to this industry.

Upon graduating from college she immigrated to the US. Her most valuable working experience came from working at Norma Kamali, but she also had the opportunity to work in director positions with KatayoneAdeli, Calvin Klein, Language and YugalAzrouel. She views these experiences as some of her most valuable and highest achievements as a designer. During these jobs she was able to gain insight to the world of fashion, while building a strong work ethic. In 2005, this Ireland native went back to her roots in Dublin, and began to create her own fashion line one year later. She has now had the opportunity to see her label flourish, even through the global recession, which is yet another major accomplishment of hers.

Her past two seasons have been based on what women want to wear, that can translate from daywear to eveningwear. Rothwell used many luxury fabrics so that each woman could feel feminine and great in what she is wearing. According to Rothwell, “I am inspired by a variety of sources from nature, street wear, and the feel and cut of luxurious fabrics.” In order to stay creative in her upcoming seasons Rothwell is going to continue gaining inspiration from her travels, people watching, and nature. She also plans on being highly focused on the customer; providing women with the separates that they need to feel and look amazing. She wants to show off the female form, while empowering women with her intricate tailoring, and well cut dresses and separates. She hopes to accomplish all of this while maintaining a strong reputation for high quality clothing. In participating in this show, Rothwell hopes to expand her label to the US market, by scoring an agent and a spot in US boutiques and department stores. In the long term she hopes to expand globally. With a major focus on keeping her prints different and exclusive from others, she plans to take advantage of her forte in order to continue developing her brand and really making a name for herself.

Over the last 3-5 years Rothwell has noticed that the consumer base is becoming more ethical and concerned about the origin of their garments. People are much more apt to buy more locally produced clothing, because they know their money will be going back to the community that they are a part of, and therefore, stimulating their economy.

Though she has proven to be widely successful no matter where she goes, Rothwell does recognize the challenge of producing high quality, desirable garments, whilemaintaining costs and budgets. She advises other designers to mentally prepare to work themselves to the bone. Designing takes a lot of work and experience. She suggests working for other companies before launching an independent line. Commitment and a competitive edge are key in such a demanding industry. To Rothwell a good designer needs to be creative, yet open to others’ opinions.  A designer will not fail, as long as they don’t get caught up in the media attention during their first season. Rothwell states, “While it is great to receive positive feedback, moving forward is more important to maintain innovative design and high quality standards. Don’t try to over extend your brand to much. High quality in production and on time deliveries are also key to continued success!”

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The Emerging Trends - Boston Designer Spotlight : Lauren Beauchesne

Written by Erica Markle | Edited by Reaz Hoque

With the Emerging Trends - Boston show coming up on Sep 29th, 2012, in the next few weeks, we are going to highlight some of the designers taking place at this year's show. With that note, we start with Lauren Beauchesne who began her company, LAURLA, in 2011. At a young age she had a passion for designing clothes for her dolls, and as she got older she began to face a complex when she could not seem to find the looks she desired in retail stores. Therefore, she began the process of designing her very own fashion line. After its introduction to the public, it was received very well. The Spring 2012 collection was very preppy and colorful, with practical items containing fun patterns, lace trim, gimp, piqué, and cotton. The Fall 2012 collection is more elegant and modern. Inspired by rich fabrics, this line is “practical and beautiful,” and composed of jacquard, chiffon, dupioni silk, metallic tweed, and gold detail.

For Beauchesne, a practical trial and error method, as well as a high investment in the creative process are the two key elements to designing a line or garment. As for the biggest challenge facing designers today, Beauchesne believes that balancing a unique and captivating design along with good quality can be very difficult. Her best advice is to do research. According to her, it is “difficult to balance design, creation, and marketing as one person. But with an effective business plan and a clear vision you will achieve success.” Personally, Beauchesne faced difficulty maintaining her design vision and keeping a theme when she had such a variety of materials and patterns to choose from. Though many designers fail after their first line, Beauchesne believes that if you keep a positive view, good relationships, and have the proper business skills, the success will come easily.

In her years as a designer, Beauchesne has personally experienced much evolving in this ever-changing industry. As the Internet becomes more and more prevalent in the industry of fashion, there is so much more to be viewed and experienced by customers. This is making the consumer base more versatile and aware. They want less mass manufactured items, and more “made in America” and different items. And LAURLA does this for customers. The unique designs are all made in America, detail oriented, and really capture what the consumer wants. Her biggest  accomplishment as a designer has been the launch of her very own brand, and having that brand be carried by multiple boutiques. Her purpose for joining the The Emerging Trends Show during Boston Fashion Week show is to keep at effective marketing, and gain more recognition by introducing the line to a larger audience. Eventually she envisions her line becoming a lifestyle brand.

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TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2012 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2013, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2011

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The Emerging Trends - Paris Designer Spotlight : Jamie Ochrey

Written by Erica Markle | Edited by Claire Mitchell.

Jamie Ochrey is a designer at West of the Third; a brand new ready to wear clothing line that started up in January of 2012. From styling and sketching outfits, to producing full collections, Ochrey is continuously expressing her artistic side through her design work. Her past two seasons have been inspired by fashion from the 1960’s and 70’s. Though she does recognize that these decades showcased very contrasting fashions, she has collaborated elements of the two eras to “express explicit feminine attributes.” As for materials, she used linen and cotton so that garments were “light, breathable, and comfortable.”

When it comes to the ever-growing, “eco-friendly” niche in fashion, she believes she has the potential to succeed in her designing endeavors. Her motivation in joining the competition is to expand her creativity and open doors that will show her line on an international level. If she were to win this competition she would invest the money into her business in hopes to expand and connect it with international buyers and achieve her goals for the company as a whole.

To Ochrey, accomplishment comes with taking advantage of every opportunity that comes your way, because putting oneself out there can bring about amazing opportunities. She believes that with effective timing and the sustainment of creative ideas, she will be able to grow at a steady pace that will keep her inspired to continue her passion.

The biggest challenges in the fashion industry, according to Ochrey, are knock offs. If you are successful, the competition always wants to produce something similar by using easy made and cheaper materials. Such situations can’t really be prevented, but they can be learned from; move onto the next creation. And when it comes to creativity, she believes that you must let your imagination run and allow yourself to be inspired by what is around you. If you do this, you can be driven to create endlessly. “Be yourself” is her advice for other designers getting into this competitive industry. People may doubt you, but you are the one who knows your dreams and goals, and with that knowledge, you can achieve your visions. 

TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2012 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2013, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2011

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The Emerging Trends - Paris Designer Spotlight: Nayna Fashion House

Written by Erica Markle | Edited by Claire Mitchell.

Saman, the designer for Nayna Fashion House, along with Arif Piracha, the marketing professional of Nayna, first made their mark on the fashion front in 2002 with the launch of their first collection in New York. Their exhibition proved to be a success when its first showing in New York was completely sold out. Since then, Nayna Fashion house has been the solo designer for the launch of Tag Heuer in Pakistan, as well as a participant in two exclusive shows with Tag Hauer and Fendi. With bi-annual collections that consist of mainly wedding wear, they only create three sizes of each piece to ensure authenticity and exclusivity in the Pakistani market. Their past two seasons consisted of silks, chiffons, and crepes; one “midnight-again” inspired, and the other with inspiration from the “color-blocking” trend.

Thus far, the biggest challenges in the industry that Nayna Fashion House has recognized are the increase in competition, and the global recession. Social media is another aspect that should be mastered in the fashion industry now, that companies must pay attention to during the development process. As for their advice, they recommend to not “go for the ‘cliché’ markets, but to explore new oceans and demographics.”

Nayna Fashion House joined this competition because they believe that making their mark in Paris, one of the fashion capitals of the world, will not only expand their company, but also give the world a “softer” view on Pakistan through the portrayal of Pakistani labor. With the winnings, they hope to use it to come to Paris again next year! With big plans to expand their franchise to a global level by targeting international fashion house buyers, they are not looking back and love where their business is headed!

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The Emerging Trends - Paris Designer Spotlight: Christine Manthey

Written by Claire Mitchell

Beginning her career in the industry as a technical designer for various glorified brands, Christine Manthey started her collection, MANTHEY, in the Fall of 2009 with a unique eye for design. Manthey is excited to show off her new designs and get back to her “full creative roots as a designer”, she says.

Only starting up her collection in 2009, Christine has accomplished many great achievements in her career. In 2011, she co-costumed and styled for the play “1001 Nights”. On a personal level, one of her greater achievements was shipping off her first collection to the very first store that bought it. The best part for her was taking the box to FedEx and the excitement it gave her when sending it out! Another personal accomplishment for Christine was watching the models in her first fashion show, showing off her collection on the runway.

Christine draws most of her inspiration from various unique photographs and paintings from different eras. This past fall she meshed two contrasting artists influentially and collaborated both into a very avant-garde collection. While in Beijing, she found Alberto-Garcia-Alix and his 1980 styled black and white photographs. She also stumbled upon photographer Jacques Henri Lartique and his photographs of women in Paris circa 1911. Although both photographs are different, they are taken at an important time period in fashion, thus creating Manthey’s Fall collection. For spring she took inspiration from the 1970’s bohemian style using slightly flared pants and an A-line knee length skirts, as well as long skirts made of chiffon and dotted netting. She then tied her collection in with Botticelli’s painting “Primavera” using a dainty floral print in cotton and chiffon for her flowing blouses. Her outstanding colors such as melon orange, baby pink and bright raspberry were all present creating yet another eye catching collection.

For Christine, a major challenge for designers she says is breaking into stores that only carry reputable designers. However she says to break out of this status quo, “Luckily there are more outlets for up and coming talent than ever, and it might be best to get some credibility with those sources for the first couple of years, and test your ability to fully produce and ship a product.” Another challenge that faces designers Manthey says is that, “There is more and more competition with new media as well as traditional retail outlets, it can be easy to get lost if your product isn’t compelling in a photograph AND hanging on a store rack – you need both.“

However, to overcome such competitiveness, Christine says to look at your strength and weaknesses and then take advantage of all your surroundings. “ If you have a friend that is a computer genius with websites, or someone else that is business/money smart to help create your business plan and come up with revenue generating ideas, or a friend who is in sales for other designer brands and has retail contacts.  Using who you know, friends of friends, etc., to help you get out there in every possible way is a survival tool.” Christine advises.

Christine hopes to hold live presentations off-season in other markets to visually promote her collections. For Christine, she believes in having a more intimate events outside of the fashion week craze will better advance her brand hoping to “make people feel special, to understand the clothes, and get to know my vision.” Christine says. In addition to gaining a wide variety of international recognition, Christine Manthey is excited to be part of the competition and is confident she has the ability to win the competition and will use the winnings to invest in a new collection for MANTHEY, and is very eager to begin that process!

TAGS: BOSTON FASHION WEEK, EMERGING DESIGNERS, FASHION EVENTS, BOSTON, DONT BE SCAMMED OR RIPPED OFF DURING BOSTON NEW YEAR’S EVE , BOSTON NEW YEARS EVE, BOSTON NIGHTLIFE, BOSTON NIGHTLIFE BARS, BOSTON NIGHTLIFE HALLOWEEN, BOSTON NIGHTLIFE NEW YEAR’S EVE, PARIS FASHION WEEK, TORONTO FASHION WEEK, BOSTON, HALLOWEEN IN BOSTON, 2012 NEW YORK FASHION WEEK, BOSTON FASHION PARTY, NEW YEARS PARTY 2013, NEW YEAR’S EVE BARS IN BOSTON, NEW YEAR’S EVE NIGHTLIFE & BARS BOSTON, NEW YEARS EVE GALA, THE SYNERGY EVENTS, REAZ HOQUE, NEW YORK NEW YEARS EVE, NH, NYC, NYE 2013, PARTY BOSTON, RI, UPSCALE NEW YEARS 2011

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