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The Importance of Video Editing in Online Marketing

Videos already have an important part in marketing. And because of that, it has to be produced in the most excellent way possible. Whether for advertisement or entertainment, video productions have to be made meticulously. Video editing, an element where the whole value of a project lies, has to be in focus. And believe it or not, the interest of audiences would largely depend on the whole editing structure. This is where the video clips are assembled and arranged in order through an editing software. To help you have a good job in video editing, here are some of the important points why the editing is the most important part of the production.

More chances to change something

For the whole time you will be editing, you’ll have a great look at how it would look like, thus, you’ll have more chances of noticing the lapses and flaws of your project. Here you can change and redo the mistakes, errors, and conflicts that might occur during the process.

A correct frame

Remember that shot contents should always be relevant and logical to give it a great impact to viewers. A perfect framing is important because it helps others to understand your story clearly. And while consistency is difficult to achieve in a video production, let a good editing conceal the framing issues.

Transition

Imagine watching a video with a poor transition, wouldn’t it be awkward? You should be able to put the right transition so that the video would go smoothly as it plays from one scene to another.

Completion

Videos are perhaps the most effective way of making an emotional connection with the viewers. Thus, it is important to have merging sounds, timing, and images all at the appropriate time. These must be focused during the whole editing process as they make or break the project.

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A Quick Guide to SEO Components

As we all know, SEO is very important in boosting up your business. With the right guide and research, you will then be able to make your first step in increasing your rank. Of course, there are components that you will surely need to consider and review. To help you, here are some of the components and a quick overview of them as well as how they relate to Google, the most frequently used search engine.

H1 Tags

This refers to the larger headers that are being used to give a title to the content. The article can surface on Google search results whenever someone searches for something that includes the keyword in the H1 tag. So be sure that your H1 tags are appropriate to the keywords you want.

Keyword Density

The keyword density refers to the number of times the keyword searched appears on your website. You should be able to mention your keywords not only in the H1 tags but also on the body of content. At the same time, do not pour the keywords too much as it would not look nice.

Meta Description

Your <meta> HTML tags require a description, and the description you provide will be labeled as the meta description. Here can be seen the keywords that you want your target audiences to look for.

Permalinks

This is the URL links that are permanently specific to your website. As a tip, it is helpful to include your keywords here so that they will achieve a higher rank in Google.

Backlinks

Backlinks are when other websites link back to yours, giving their viewership of your website URL. For example, a website of another business mentions your business website in a way that others can click and read about it, too. This is considered as a backlink. And the more backlinks there are, the greater the opportunity there is to be on a higher rank in search engine results pages.

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Types of Videos that are Effective for Marketing

Videos are very powerful when it comes to marketing. The decision of a potential customer to avail of the product being promoted relies on it. While ads on paper are the oldies, a video makes the marketing process faster and easier. And as soon as one discovers this fact, the next question then goes on the type of video that should be used. To help you with that, here are the different types of videos that are effective for marketing.

Brand Videos

The purpose of this video is basically to introduce yourself and the product to the audience. It gives them the story of the product, the core values, sometimes the history of your company, and how well your product fits the viewers.

Explainer Videos

The purpose of this video is basically to explain something. It can be helpful tips, walking the audience through an activity, or just by teaching them what to do to a difficult problem. Videos like this are great for home service companies and for capturing the most important “how to”, “hacks”, and the likes.

Product Review Videos

Videos like this are an opportunity for companies to promote their products. Nothing is more persuasive than showing the benefits and effects of a product after it has been used. In this way, you can gain the trust of your potential customers because they can be able to see what they can get after availing what is being promoted.

Company Culture Videos

Customers do not only simply love good products, but also good products from good places. Today, there is more than the word-of-the-mouth marketing strategy. It is even more helpful to show your audiences the faces and the stories behind your business so that they can relate and build a personal connection to your brand.

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Good Video Contents That You Should Have In Your Website

Video marketing has been the new face of online business today. And the main goal is to attract the audience. With this alone, you must have known by now how important the video contents that you put on your website are. To help you determine which is which, here are the different types of video contents that you may want to choose from:

BRAND FILMS

If you would like to notify your audience with your brand and everything about it, this is the type of video that you should have.

THANK YOU VIDEOS

After your lead has made its way to success through the whole marketing process, it is a good idea to take time in making a thank you video, plus, your audience would truly appreciate your attention in creating this video.

CUSTOMIZED (PERSONALIZED) VIDEO

Everything in the web today is all about customizing and having a personalized version of something. And having a video that would contain something unique to make them feel special is indeed a thing that would make them happy. And possibly, this would give them the final push to purchase your product or service.

INSTRUCTION (DEMO) VIDEO

After your audience purchased whatever you are promoting, be sure that you will still be there for them by having videos that would assist them in using, installing, or keeping the product. Instructional videos are very much helpful to make sure that your audiences are still guided even without your actual presence.

FREQUENTLY ANSWERED QUESTIONS (FAQ) VIDEOS

At this point, you are trying to answer all the frequent questions your audience may have with all you can. Through this, it would be more engaging to visit your website and purchase your products.

ANIMATION VIDEOS

Promote your brand in a new dimension through animation to give your audiences a visual and emotional push as well as to have that “wow” factor you always have in you.

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SEO GUIDE: Keyword Optimization Checklist

Keyword optimization is very crucial in SEO. Thus, if you want to rank higher, you must optimize your pages with the keywords you want to rank with. Optimizing means you must add in your keywords to the places on your site where it's possible to add them to. Here's where and how!

TITLE TAG

Even though search engines are now able to read a page without exact keywords, it is still very important to add your keywords to your title tag. This is because it will help you place your rank in Web browser tabs, SERPs, and Social networks when the page is shared with social media.

TIPS:

Keep your title tag under 60 characters. Don’t put too much keyword.Add in your keywords in the first part of your title tag.Avoid duplicating your title tags. META DESCRIPTION

The meta description is as important as the title tag as it also places you in SERPs and social networks when the page is shared on social media. Meta description provides more details about your page's content which helps the user determine if your content is what they are looking for.

TIPS:

Keep your description under 155 characters.Add in your keywords and highlight them in your description.Make sure to not stuff so much keyword that would confuse users. Make your description easier to understand.Avoid duplicating your descriptions. HEADER TAGS

The HTML header tags which is from H1-H6 are actually important as it shows the hierarchy of your content telling search engines which ones to prioritize. It also creates a structure of your content.

TIPS:

Make sure to follow the HTML format. Always start with H1 then followed by H2 - H6.Optimize your keywords in your HTML headers.Make it eye appealing. Although search engines don't care much about the format, your users do. CONTENT

Content is the meat of your site. It is where most of the keywords and information are taken by the search engines to help you rank your page. TIPS:Place your keywords in the first part of your content as much as possible and then place some in some other parts.Don't use limited keywords in your content. You have a big field to play around, so add in as many keywords as you can't. Just remember not to add the same exact keywords all the time. Use related keywords.Create longer contents. Contents with more number of words and more inserted multimedia usually rank higher than the short ones. INTERNAL SEARCH

When you have multiple pages inside your website, it is user-friendly if you add in a search box.

 What the search box does is that you can integrate it with your Google Analytics.

Using this information from analytics, it will help you:It will help you understand your users' searches and needs.It will help you reduce your bounce rates.It will give you more keyword ideas based on your users' searches.

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SEO GUIDE: How To Do Visual Optimization

Optimizing your visual elements will not only make your page or website more attractive to your users but to search engines as well as it gives engines significant cues that a certain page is fit to a user's query. SCHEMA MARK UPSchema markup is a number of specific vocabularies that you can manage to mark your pages making your snippets stand out in SERPs. TIPS:As for Google, they have two helpful tools to support you with adding schema markup to all your pages: Testing ToolA tool for previewing your snippets.Markup HelperA tool for implementing a markup on a website. MULTIMEDIAMultimedia like images, videos, infographics, diagrams drives more user engagement thus increasing the time users' spend on your page or site and good thing is that these multimedia can be optimized as well to help both users' and search engine. TIPS:Optimize the alt attributes of all your multimedia. Add your keywords to support the content of your media.Add video transcript if you can. Video transcript is not only helpful to your users, it also gives you the chance to add in more content to your page or site. ABOVE-THE-FOLD CONTENTThe term “above the fold” is not only applicable to newspaper publication. It has now been applied in SEO concept after Google's page layout update since they started penalizing sites with so many ads above the imaginary fold. TIPS:Make sure to strategize where to place your ads.Don't stuff too much ad in a single page. Make sure that you have more contents that just ads especially in your fold. SOCIAL SHARE BUTTONSHow and where you place your social share buttons actually have an impact on how more likely your users share your contents. TIPS:Don't add social share buttons on all your pages as they can actually slow your page's loading time. Instead only place social share buttons on pages where you want to get more shares of your content. Place them strategically. Make them accessible to users.

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You Wanna Be an Effective VA? Here’s How!

Today, the demand for Virtual Assistants is getting higher, no matter what business there is. This job is very interesting to those who want to make money while just staying at home and work in their own preferred time. However, it is just as stressful as how alluring it is. If you desire to be one of the top and most sought-after Virtual Assistants, here are some tips that might help you:

First, evaluate your skills. Before applying or even searching for a VA position, make it sure that you have the basic skills needed for the job. An office-based secretary or administrative assistant position from the past few years can be a good stepping stone. However, if you still aren’t sure about yourself, then these criteria might guide you: (1) typing speed of at least 45 wpm; (2) able to work within a Windows or Mac environment; (3) can properly use the internet and search engines; (4) has a daily access to webmail; (5) understand basic marketing practices; and (6) with excellent and remarkable scheduling and organization skills.

Second, check your equipment. Aside from all the skills mentioned above, you will also need some necessary equipment for you to be effective. These are: (1) a desktop with 100 GB storage; (2) at least two different updated browsers; (3) an email client; (4) a phone; (5) a printer; (6) and last but not the least, a high-speed internet connection.

Third, work with a company first. The demand for virtual assistant exponentially rises in the market lately, leading to the birth of virtual assistant companies. This gave a lot of people job opportunities with a really good pay.

And fourth, make a really good set schedule. In whatever you do, make it a habit to create a proper and well-followed schedule. It may not always need to be a whole day schedule. The point here is to make a schedule, a routine, and tame yourself in following the set task for a specific time given.

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A Simple Guide To Start Listing Keywords

Are you posting out casual blogs, topics, and or keywords, praying they’ll work and increase your ranking without doing any research or applying a technique? Well, just keep on praying! 'Cause that might just never work! As you may all know, SEO is very crucial if you want to increase your online presence and traffic. Keyword research plays a crucial role in this area as you should research keyword opportunities that lead to topics your audience really cares about. Learning keyword research might sound very complex and hard but it's simple. All you need is time and tools to start. Here’s a simple guide to start listing your keyword. Step 1Start with a general or broad search term that exactly describes your industry, business or product. Example: If you are selling bracelets, then start with that term or root keyword: "bracelet" Step 2Now, narrow down your root keyword. HOW? Consider these factors: Your bestselling product or servicesFeatures of your productFAQs or common searches for your services or productsOther variations of your root keyword Step 3Write them up. After considering the factors mentioned above, you should be able to come up with a rough list of narrowed keywords. Example: From the root keyword bracelet, here are the narrowed keywords we can get considering the factors above: Bestselling: "Charm bracelets"Features: "Adjustable bracelets"FAQs: "Affordable bracelets"Other variations: "Leather bracelet" "Silver bracelet" "Bracelet for women" Step 4Check your tools. There are a lot of free keyword research tool you can find online or if you have a paid version of your favorite tool that is better. With your list of narrowed keywords, check them one by one using your tool to find which keyword has more potential for your business. Once you had a potential list of your keywords, you can now then base your contents with these keywords - your blogs, meta description and all other contents. There you go! Sounds easy, isn't it? Well, it is really easy. The thing is you really have to spend time and keep on working until you find the keywords which you think has high potential and update your keywords from time to time.

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The Importance of Search Engine Optimization Consultation

By now, businesses and marketers already knew that SEO is one of the factors of the website jam. If your site contains content that is not properly optimized for any users you will have a difficult time attracting viewers. This is why Search Engine Optimization consultation is important. You cannot just write anything you like without considering its consequences and understand people’s wants.         You should place in mind that SEO is not a cost but also an investment.

Having a good one will give you a high return. Observing proper keywords would also be helpful which will give you a higher rank in Google because of the conversation rate made. Also, having a good SEO is helpful to turn your sales into a star. Your website may be known and more often visited by a lot. In that way, comments will be left and a good conversation may start which may give you a high rank. It is a domino effect.

Search Engine Optimization is really important in every business but SEO alone cannot help you reach your highest marketing potential. You should use the proper and the effective one related to your product. You can say that endorsing your product on the website is just easy. Yes, it is, by the proper use of SEO. You can always about “giving the customers what they want” because admit the fact the some of the clients don’t know how to understand their target customers.

This is why SEO consultation is important. This will help you be guided and effectively use the SEO. Remember that also plays a significant role in this research and buying cycle, so don’t let it affect your goal just because of the improper usage of the engine. Consult first, and have an efficient and effective one.

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Things To Consider When Marketing Through Social Media

How often do you visit social media? How does it affect you? Does it answer your queries right away? These are some questions you should consider when if you would market in social media? You should place your feet in the visitor’s shoes to make sure to have an effective one.

   Here are some things to consider when marketing through social media:

1. Competitors – You should always consider that social media is the topmost choice of the people when looking for something as the technology progresses worldwide. Aside from being convenient, it answers your queries right thereafter. After considering this, you must think of an idea of what uniqueness you can make that your competitors don’t have.

2. Quality Content - You should make and ensure content with high quality. Consumers are so overwhelmed with newsfeed that makes a noise in the social media. In that way, articles on the website will be read and noticed, by then catching the visitors attention would start. Also, make a convincing statement that encourages them to leave a feedback.

3. Good and Big Visuals – It is always a big help to have a big and good visual. By good, it means, readable, has related color to the product and has a short but convincing statement.

Lastly, when marketing through social media make each statement straight to the point and avoid using words that are hard to understand. Remember that the ultimate form of marketing is inspiring advocacy from your fans. I hope this helps you make your strategy better when marketing in social media.

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Why Is Website Development Important for Business?

As website develops rapidly around the globe as a tool for businesses, people become more resourceful and are looking for ways to have their queries answered immediately. Business people should also look for some ways to be able to acknowledge the needs of their customers. This is where the importance of website development interrupts.

These are the important reasons for the business to have a website development.

• Accessibility – When talking about promptness business can do more about this. People already have this technology which they may be able to be informed right away. The Internet is considered as the key to their questions. Customers want it to be clear and abrupt and by using website development, they can access through your web 24/7 and this would be a great help for every viewer.

• Convenience – We cannot deny the fact people would always find a way to have answers in an easy and convenient way. People can always tune in and look for whatever they need. Customers would pretty much appreciate cutting the effort of going to some physical locations.

• Best Marketing Strategy – Using the online website, you can link up to social media forums and market which targeting massive audience all around the globe. This would be helpful for the business for the product to be advertised nationwide and would also have a great impact on the viewers. In this way, it would also easier for the customers to share their positive comments about your product.

• Easy Contact – It is exactly true that using website would help the viewers have an easy access to your contact information. You don’t want to leave any of your customers hanging right?

So, there! I hope this would be helpful enough for you when using website development. Make your product known and target a bigger audience.

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Elements of EBook Design

V Do you always use Ebook? How were engaged? What do you notice with the designs? How was it helpful? Was it really helpful? These are just a few of the queries of some Ebook designer. As our technology progresses, some part of people’s lives is now called “old life” especially when you are using something which somehow way older than the current generation.

Most people would use technology rather than carry heavy stuff which may be a burden somehow. Just like having tons of books to carry but now, it all can be placed in one gadget.  These are some of the challenges web designers are facing esp when publishing Ebook. People get attached to internet and gadget and competitors would think ways on how to make their website be engaging.

Designs on eBook create a great impact on viewers and here are some ways to have your eBook improvised be engaging

1. Interesting and Imaginative Title – Think of a title that would catch short but says a lot. You may not consider choosing title a design but having a creative one is an art.

2. Cover – You must know that people are judging ebooks by its cover, well, people really do that not just in books. Make it very appealing and coincides with the title and genre of your ebook.

3. Buttons for Social Sharing – Make sure to provide buttons where readers can easily access and share this on social media. In this way, your ebook may get to be known and be read by more numbers of people.

4. Mobile-Friendliness – Since readers would be using a laptop or a smartphone most often, you will be more likely to offer a downloadable file such as PDF. It would be an easy access to any customers and is user-friendly.

I hope these numerous elements would help you create your eBook design to have a great impact on every reader.

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The Importance of Restoring Photograph

Few people think about the importance of preserving their photographs. In our present generation, people have already forgotten the value of the old photos that they took long years ago and kept it in an album. In the future generations, your children would love to take a look at their baby photos and the special wedding of their parents.

People are preserving a family history and everyone wants to share the important events to their future human. With the advances in technology, it is possible to edit and save your images in digital files so you can share with anyone, especially in a family member, electronically.

You may also wonder how to save those deteriorating photographs. These pictures kept in albums are surely very important and events are extremely memorable and you want to make sure that it would be included in those pictures save electronically. For you to save it, you can digitally scan your old photographs using some free programs and you can already save it in your file in the computer or in your phone but before doing so, removed the damage first before restoring it.

Once done saving, your image is not safe. Free from scratches, fold, fading, and tears. Restoring photographs may take some time and takes a difficult process but everything would be worth it. You may not find it significant right at the moment but appreciation would arise once people would ask and want to look at the special events happened in your life. For people who value so much the family tree, restoring photos is priceless because the genealogical benefit is present. Maintain your images for the rest of your life.

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How to Make an Effective and Noticeable Website

The World Wide Web is like our best friend when we need help. We want to know the nearest veterinarian clinic, you can find it there. You want to know the updates across the country, you can find it there and you want to know who rated your website, you can find it there. If we try to search a specific product or service, you will find a huge number of organizations that contains information about the product you are looking for and has the same content.

Now, you want to know how to make your website noticeable and better than others.

We should consider how viewers would scrutinize the pages they are visiting on a daily basis. When it comes to layout, some are very particular about it and some are not. But researchers are more particular about the patterns, texture, color scheme and the word font and also the ads you have on your website.

Some things should be kept in mind to be able to make an effective and noticeable website. Most people don’t like the cramped layout. If too much design was made which is not related to the topic, some people may not be able to handle it and would look for another website. Background effects would also give an attractive effect to viewers. It should not be too gloomy for the viewers to be able to read the information, and same goes for the font which should be readable and doesn’t settle for the common ones.

Lastly, another one important part of each content is the title, I should be short but concise, appropriately optimized and easily accessible by the search engines.

You can make one of the best websites now. Enjoy and remember the tips.

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Vital Social Media Optimization Tips That Are Easy

You always want to have your own social media that optimizes and engages people. But you always have this questions on how to start. What should you do? How to make It engaging and would build rapport with the viewers.

To help you get started, here are some of the suggestions you may use to start your own online business by making your own social media optimization:

1. Make sure that the content is engaging and worth the share

-  No matter how striking your content is, it would not retain in people’s mind unless the people you are targeting engage with it by commenting, liking and sharing. Your target is to make people react and interact.

2. Content should be persuasive

-  When writing content, make sure to write fascinating one that is very relevant to your target audience and make it controversial that people would put interest to it.

3. Always add fresh content on a regular basis

- Once people would start following your page, always make sure that they will have something new to read. You may add new information maybe every week for them to keep visiting your website. Build up a content that is trending, popular and what your targeted visitors want to hear.

4. Have your own unique logo

- Having your logo would be very helpful for people to remember your work. It captures attention and of the visitors, you are trying to reach.    

You may start now and make your own effective and helpful social media. I hope this would help you reach your targeted visitors, audience or customers. If this article is helpful to you, don’t hesitate to leave your comments and you may share this.

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A List to Remember as a Virtual Assistant

  If you have lesser clients that you expected, don’t be worried and try to contemplate. Try to assess yourself on the things that you need to improve. Before considering yourself as a Virtual Assistant, it is important to identify the expertise and capability you have. There are things that are significant to build up your career as a Virtual Assistant and you should always know how to sell yourself.

To help you out, here are some tips every Virtual Assistant should always remember:

ü   Know your skills – Of course, you want your future employer to be impressed and have you as a long-term Virtual Assistant. You should be really honest about the things that you can do and what you cannot. It is better to be given a simple task but can do the service efficiently than trying to impress employers with the skills that you don’t really acquire, be given harder responsibilities then fail them.

ü     Attend training – This is one of the most important for it will help you enhance your skills as a Virtual Assistant. This will make you better with your current job and future tasks.

ü    Be Prompt - Being prompt would display multiple good qualities. Qualities that would show how responsible and respectful you are about your job. It shows you much you value the job you have. Through this, you would be able to gain your employer's trust and respect.

ü  Be on time – When given tasks, always make sure that you would be able to submit it on time.

By following the tips stated above, you would be able to do your work efficiently. With these tips, you would be able to improve your productivity and your relationship with your client and will have a positive feedback for your future clients.

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Learn the Irrelevant Information We Include in our Post

What we like in social media is that it allows you to be a little personal and gives you the freedom to post what you like to inform them. Sharing our ideas would also be difficult to decide what is relevant to post and what is not. Posting online and making blogs can be easy and sometimes critical, especially for an online business seller.  We often post a lot of this which sometimes includes unnecessary information or we can say for some reason we include some irrelevant details about our product, blogs or articles.

Here are some of the irrelevant or unnecessary information we often misuse in our columns.

1.    Too many promotions – Seller would sometimes overthink and would tend to put a lot of promotions about their product just to be sure that it would be saleable. Well, readers and buyers would need to have a little help on that for it would create confusions on which to choose. So for a better solution, think ahead and focus on the best part of your product that is catchy and persuasive.

2.    Insufficient Information – Purchasers and online users would always look for the product that would help them solve their problem. Of course, they are specific in searching for details and information so as a seller you should be able to provide it. When endorsing your product you should be accurate about your brand, the service, and the benefits buyers can get when availing your product. Also, don’t forget to provide your contact details and location that are easy to be found. You don’t want to leave your prospective customers hanging and let them choose other product, right?

Stated are the things you should remember when posting online and should not be taken for granted. I hope this would help you improve on how to make your posts more relevant and informative.