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IMPORTANCE OF DIGITAL MARKETING
Online marketing is the fundamental marketing tool today. every business organization, firm, etc.... are marketing their products online.
that includes email, social media, text form, multimedia platforms, and also web-based advertising. every business focus on their specialized customers for their best sale.
we know that marketing is the best tool for the growth of an organization. today's competitive world marketing is an important factor for measurement of the sustainability of the business.
According to traditional businesses, their business style and marketing strategy were very costly. because an announcement
and paper-based advertisement are not affordable to everyone. it only possible for large-scale businesses, they promote their products throughout it. when we compare to marketing large scale and small scale businesses , mouth publicity is the only way to promote their products.
online advertising is important today. there is no differentiation between large-scale or small-scale businesses. everyone gets equal
space in it. they can market their service or products the way they want. less cost and universal accessibility is the best advantage of it. and also it is so effective to your target
audience.
KEYWORD- DIGITAL MARKETING
Keywords are unavoidable in digital marketing. in this scenario, people search for products and services online. the words or phrases" digitally "called
keywords. through these keywords, a company can connect and find its audience.
keyword selection is the sole factor in digital marketing. SEO campign is an important section in online marketing. higher ranking
on the search engine result page is a difficult part.it possible through on-page SEO mainly focusing on structure and content optimization. the keyword
is an important topic in it. the highest search volume gets the top of a search engine result page. So the core idea of digital marketing is to target your audience through keywords .
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