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Video Production Company Birmingham - Aurora Media from South West Film on Vimeo.

We are a video production company located in Birmingham and the Midlands offering full service video services. We specialise in creating dynamic corporate videos and promotional video content for businesses and brands in the UK and internationally. Find out more at aurora-media.co.uk/video-production-birmingham

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Video Production Company Somerset - Aurora Media from South West Film on Vimeo.

Our video production company, based in the inspiring locations of Bath and Somerset, is dedicated to providing comprehensive video services. We specialise in crafting cutting-edge corporate videos and personalised promotional content for businesses and organisations across the nation and around the world. Find out more at aurora-media.co.uk/video-production-somerset

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Video Production Company Exeter - Aurora Media from South West Film on Vimeo.

Our video production company is located in Exeter and serves Devon and Dorset, offering comprehensive video production services. We specialise in creating cutting-edge corporate videos, explainer videos and tailored promotional content for businesses and brands worldwide. Find out more at aurora-media.co.uk/video-production-devon

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Video Production Cornwall - Aurora Media from South West Film on Vimeo.

Our video production company in Plymouth offers comprehensive video production services to Cornwall and the surrounding areas. We create cutting-edge corporate videos, explainer videos and tailored promotional video content for businesses and brands in the UK and Globally. Find out more at aurora-media.co.uk/video-production-cornwall

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Video Production Company in Bristol from South West Film on Vimeo.

We are an experienced corporate video production company based in Bristol. We produce creative corporate videos and branded promotional video content for businesses and companies across the UK and Worldwide. We are a leading and trusted video production agency and work some of the biggest brand names. Find out more at aurora-media.co.uk/corporate-video

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TV Commercial Production Company - Aurora Media from South West Film on Vimeo.

From our offices in Bristol and Plymouth, we produce TV commercials for all the major broadcast providers including Sky TV through Sky Adsmart and national channels such as ITV and Channel 4. We understand that advertising on TV can be daunting so we help and support companies looking to explore the marketing benefits of TV advertising. Find out more at aurora-media.co.uk/tv-commercials

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Explainer Video Production UK - Aurora Media from South West Film on Vimeo.

We're an explainer video animation company in Bristol and Plymouth creating corporate animations, whiteboard, 3D and 2D explainer animations for businesses. Visually dynamic and engaging, animation videos are a highly effective way to promote your company, products or services. Find out more at aurora-media.co.uk/animation-studio

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Explainer Video Animation Company - South West Film from South West Film on Vimeo.

Our animation studio in Bristol produces explainer video animations for a range of businesses, industries and brands. We are one of the leading explainer agencies in the UK and we work with some of the biggest clients throughout the World. Our animated explainer videos will set your company apart from your competitors with their exciting style and design. Find out more at southwestfilm.co.uk/animation-company

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MidDevon Mobility.mp4 from South West Film on Vimeo.

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Viral Marketing 101: Secrets of Success

You see it everywhere. Viral videos on YouTube and TikTok, videos from businesses that are putting themselves out there and showing the world both what they have to offer and the sense of wit that lingers behind their business image. But for many businesses, the question is how to utilise viral marketing so that you can create viral content that engages audiences in all the right ways. Well, this guide is here to take you through some of the best methods and secrets.

What is Viral Marketing?

Put simply, viral marketing is a form of advertisement that relies on the audience to generate and spread the message behind a product or service. This form of marketing is considered viral once it starts being shared by the public at large and not just the target audience. It will start appearing on everyone’s social media feeds with multiple reactions and shares.

A really good example of excellent viral marketing can be seen from the Dollar Shave Club back in 2012. At this point, it was still a little company, but their video marketing went viral alongside the slogan “Our Blades Are F***ing Great.” It was funny, unconventional, and racked up tens of millions of views in no time at all. Subscriptions spiked, and it became a $1billion company.

What Do Viral Marketing Campaigns Share?

The big thing that all viral campaigns share is that they are organic. They are never forced, and the truth is that they can’t be. Viral marketing relies on the public to share, react to, and comment on the content that you are providing and videos are the best way to achieve this. They are snappy, engaging, and people love to watch them.

Viral content always has good timing. Your marketing team needs to be right on top of the latest trends, fingers on the pulse of social media channels as they scan for the latest craze. Trends go as quickly as they come, so you need to act fast if you want to capture the audience and get your content out there.

The Secrets to Viral Marketing Success

Viral marketing is not always going to be easy, and you can’t expect your first video release to be a massive success. In fact, it will likely be a failure. But, the fact of the matter is that 56% of web surfers find new sites through viral marketing, and a whopping 80% of businesses have incorporated it into their marketing plan. So, what are the secrets to success?

Create a plan of action. Why do you want to go viral in the first place?

Use analytics to discover what your target market loves and the kind of content they react well to. This will give your viral campaign a good headstart.

Make your content accessible to everyone, priming it for sharing and allowing those that are outside of your target market to feel engaged by it.

Humanise your content. Personable, relatable, this is what people want from viral marketing so that they can form a connection and attachment to a business.

Utilise hashtags. Do your research and use them in a way that will gain wider organic reach. You can even create your own hashtag, just like the world record egg.

To Conclude

No one said that viral marketing would be easy, but once you get into the swing of things the content that you generate will be snappy, interesting, and enough for people to want to share with friends and family. All you need to do is incorporate these little tips for success and work hard to create the kind of video content that people want to see, share, and follow.

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What are benefits of using a Training Video?

In this highly competitive climate for hiring top talent, a robust employee training and development programme goes to line you apart in your industry. But training and development aren’t just useful for hiring the proper people, it’s useful for retaining them too. And growing profit for your business!

According to LinkedIn’s 2020 Workplace Learning Report:

“80% of learning and development professionals (L&D pros) agree that developing employees is top-of-mind for the chief team. Yet L&D pros are challenged with limited budgets, small teams, and a niche in demonstrating return on investment (ROI). To tackle these challenges, L&D must demonstrate business impact.”

Creating training video production is one among the foremost effective ways to develop your team, both in terms of cost and engagement. during this article, we’re getting to take a glance at 10 reasons to use video for employee training and development…

1. It Keeps Costs Down

Here’s a stat for you:

85% of each dollar spent on classroom training is spent delivering it.

This means that once you invest in classroom training, you’re spending more on instructor time and travel costs than you're on the particular training materials.

With video, you don’t got to pay anyone to deliver your employee training, you merely press play. And there’s no need for your employees to travel either. they will watch training and development videos from the comfort of their own desks.

In addition to those cost-saving benefits (as if that wasn’t already enough!), once you invest in training videos, you’re only paying once for a source that you simply can use endlessly. When Microsoft decided to use video rather than classroom training, their costs reduced from $320 per person to only $17 per person. Over 3 years, the entire costs saved amounted to about $13.9 million PER YEAR!

2. Better Engagement

Ever since visual media was invented, it's been at the highest of everyone’s list for consumption of entertainment. Just think of: “Video killed the radio star”, or whenever you heard someone say: “Why read the book once you can watch the movie?”

People just enjoy videos more. consistent with Forrester Research, employees are 75% more likely to observe a video than to read documents, emails, or web articles. rock bottom line is: if you would like your employees to interact together with your training, you would like to form it interesting, and videos are far more likely to stay their attention than basic text documents or classroom lectures.

3. Increased Retention

When you allocate budget and time to training your team, you would like to form sure they remember what they learnt. Unfortunately, a study from the SAVO Group found that just 7 days after a training session, the typical employee will have forgotten 65% of the fabric covered, and after 6 months the amount increases to 90%.

However, once you pair relevant visuals with learning information, retention levels rise to a powerful 65%. So video is really proven to be more memorable than other training materials. It is sensible once you consider that folks tend to recollect only 20% of what they read, compared to 80% of what they see and do.

4. It’s Versatile

Video may be a versatile medium. There are numerous different styles – animation, stop-motion, live-action – and a spread of the way you'll tell your story or get your message across. But videos also can be versatile in their purpose too. When it involves employee training and development, videos are often used for:

Introducing new products and services

Demonstrating a replacement system or software

Onboarding

Continuous professional development

Improving customer service skills

By embracing video into your employee training and development programme, over time you'll have a library of visual resources that you simply can ask for a spread of various purposes.

5. It’s Measurable

When you hold classroom training for your team or hand them written training and development materials, how are you able to make certain that they really read and/or digested the information?

Video makes it easy to trace and measure the effectiveness of your training because through your video hosting provider you'll have access to metrics like number of views and whether or not the video has been viewed all of the way through.

If you create an interactive video, you'll also measure your employees’ level of engagement together with your training, which brings us onto our next reason…

6. you'll Make it Interactive

Interactive video is on the increase , with 28% of marketers planning on using it in 2020. It’s perfect for employee training and development because it are often tailored to whoever is watching. this suggests that folks in management roles don’t got to watch an equivalent training as entry-level employees. Take a glance at this Deloitte video for a few inspiration.

Although this is often more of a ‘company culture’ video, it gives you a feel of how you'll use interactive video to coach your team.

If you ask questions, just like the above, you'll also record your employees’ answers to ascertain who is performing the simplest and who needs a touch little bit of extra help.

7. Everyone Gets an equivalent Experience

If you send one half your team for classroom training on Monday and therefore the next half on Tuesday, those two groups won't have an equivalent learning experience. The team on Monday might be less engaged because they’re still brooding about the weekend, the Tuesday team could have the office clown with them who distracts others, there might be a special teacher on every day – the list of variables is practically endless!

One of the simplest ways to make sure that everybody gets an equivalent training experience is to make a video that covers all of the acceptable training and development topics that you simply want to travel over.

8. you'll Break Down Complicated Information

Video may be a useful gizmo for breaking down complex information and concepts and explaining them with the utilization of straightforward , easy to know , visuals. As an animated explainer video company, we all know first-hand how complicated or dry topics are often made clear with the assistance of some engaging graphics.

In addition to having the ability to interrupt down information, videos also can be made continuously available, so if anyone missed some extent or wants to travel back and revise what they learnt, they can! this is often much easier (and cheaper!) than re-organising a training presentation or classroom session.

9. Easy Onboarding

Did you recognize that when companies have a well-executed onboarding process that their employees have a better job satisfaction rating, greater organizational commitment, and a mean employee retention rate of 86%?

It just goes to point out how an excellent first impression can really make a difference!

On the surface, using video to onboard new employees is awesome due to the points we’ve already mentioned – it saves costs, it increases engagement, and so on. But it also allows you to infuse your company’s personality into the training and make what's usually a frightening experience far more fun and memorable.

If you actually want to showcase your company culture, you'll have existing employees star in your videos.

10. It’s Accessible

Whether you've got 10 employees, or 100, it are often difficult getting everyone within the same place at an equivalent time. If you would like to visit a teacher or a training facility, it are often even harder , because then you've got to think about travel costs and compute how most are getting to get there.

Even if you are doing your own classroom training in-house, it are often difficult to form your learning materials accessible to everyone, because everyone learns at a special rate and has varying levels of experience .

When you’re training an enormous group, it are often easy for workers to miss something, and not most are comfortable stopping the trainer to ask him or her to repeat something. This leads to critical information being missed and therefore the training becomes an enormous waste of everyone’s time (and your money!).

With video, you'll eliminate that problem. Everyone on your team can watch (and re-watch if they have to) at their own pace until they understand the content or topic at hand.

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Explainer Animations - A guide

We all love compelling stories that capture our emotions. The characters in these stories have complex arcs that can relate to us in our daily lives. 2D animation videos make the audience associate with the characters and their message. Brand messaging can be delivered with precision and impact through 2D animation and explainer videos to the audience. The characters in 2D animation videos and explainer animation videos display the intrinsic human value of your service. 2D animation videos express the brand purpose to the client through moving objects and figure. This has the ability to capture the attention and increase the quality of engagement of the audience. The target audience is given a flowing account of the business services in a creative way.

Benefits of 2D Animation videos

Pour life into abstract ideas

The powers of the strong visual display can be leveraged by 2D animation videos. These videos transform ideas into tangible realistic tools that can be made to impress the client with the unique selling features of your product.

A 2D animation video gives impetus to the buying decision of the client by engaging the right sensory parts of the brain. This will lead to a higher rate of lead conversion than conventional advertising.

Convenient to understand

Product promotion through 2D videos is the simplest way to display the working of the product. The characters in the 2D video can be scripted according to your marketing needs. This leads to an easy understanding of the benefits of your products in the market.

Brand promotion is made easy

Brand promotion in the digital sphere is made easy through 2D videos. You can find multiple creative ways to advance the visibility of your product in different marketing channels.

2D videos are potent marketing tools that take full advantage of the presence of different media forms.

Comfortable communication with clients

Majority of clients are not comfortable with highly technical descriptions. Eliminate boredom in client and enhance theirinterest by the creation of 2D animations videos.

Delivery of your core business message happens through simplistic means of moving images, bar graphs and charts.

Convenient to Search

2D videos help in your product promotion by enabling the client to search them online. Videos have a high propensity to get top ranking in Google Search.

Clients can search for your product videos in different social networks such as LinkedIn, Quoraand Twitter and this increases the degree of accessibility for your promotional videos.

Inform and Astonish viewers

2D animation videos have the capacity to enhance the interest of the viewers in your products. The narration of moving objects is a great way to increase the attention span of the viewers.

Good 2D videos with a wonderful script enable your business to form profitable connections with the clients.

Persuasion of the client into trusting your product is made easy by engaging the visual and audio senses of the client in the right way through 2D videos. Induce amazement in the customers through beautiful creative videos.

What are animated explainer videos?

Explainer videos are brief animated videos which focus on elucidating the core business idea in an easy, engaging and persuasive way. Explainer videos have clear and compact language. Their attractive visuals appeal to the attention of the viewer.

Main features

Explainer videos are short, precise and direct in their approach. The average explainer video is not more than 90 seconds. The structural components of “how”, “what”, and “why” are addressed to educate the viewer on your business concept.

The needs of the target audience are the main focus of explainer videos. The goal is to make the viewer feel aligned with the business proposal of the company.

Top-notch quality explainer videos ensure that the goals of marketing are reached and the product makes a mark in the market.

The animated characters in the explainer videos serve the purpose of reinforcing strong positive emotions in the clients and this has a beneficial effect for the enterprise.

Benefits of explainer videos

Explainer videos skyrocket the visibility of your brand and have a strong effect on the marketing strategy.

Convey the business idea in a few seconds

Explainer videos are the perfect way to capture the attention of the audience and get them to stay hooked on to the brand. Incorporation of the explainer video on the homepage of your website will enhance the visit time of the viewer by 2 minutes.

Enhance your brand’s online visibility

Google takes note of the amount of time spent by the visitor on your website. The greater the time, the higher are the chances of your website getting a top ranking in the search results.  Video marketing is given a great boost by YouTube which multiplies the probability of getting the optimalvisibility your product is in need of.

Conversions areincreased

The catchy and appealing nature of explainer videos makes them a compelling watch for prospective clients. The end perception of the explainer video stays much longer in the working memory of the individual than a few lines of sentences.

The fun factor in the explainer videosincreases the retention of the information about the brand product and leads to an exponential growth in conversions.

Establishing brand awareness

Adding your brand colors to the background of the video will enable the clients to identify your brand with the niche in which you’re operating.

Explainer videos leverage on the color and style psychology to target audience in an effective way.

Explainer videos tend to produce a robust bond of trust between the company and the clients.

Live-Action vs. Animation

Animation videos don’t need moody actors and costly locales. This will help you save a lot of money and time. On the other hand, live-action videos tend to be more expensive with the added requirement of the ability for high-quality editing.

There are lots of good animation companies who can deliver the best output for complex products. Animation studios have skilled creative employees who can simplify abstract business ideas and bring them to life.

South West Film: Top Creative video agency for the corporate world

We are a top-notch 2D explainer video company with a high degree of specialization in the creation of 2D animation explainer videos for our corporate clients. We have cutting-edge experience in the creation of motion graphics, explainer videos andinfographics that will present a visually energetic and engaging representation of your business to the customer.

Our commitment to improving your search engine rankings is unparalleled through the creation of amazing videos. We are the top animation studio to generate unique creative ways to bring your business idea to life. Find our more at Aurora Media

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Music Video Production UK - Bristol, Birmingham & London from South West Film on Vimeo.

If you're looking for an affordable music video then our basic studio based music video production package which includes greenscreen, editing, effects and colour grading could get you started. For just £400 it is a great way to start you out as a musician or band.

Please visit us for more information at Music Video Production

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Rent A Pub - The Fitzhead Inn | Taunton Somerset England from South West Film on Vimeo.

Have you ever wondered what it is like to run and stay in your own traditonal English pub? Well now is your chance . This is a unique opportunity to do just that! The Fitzhead Inn is 17th Century traditional Olde Worlde pub in the picturesque village of Fitzhead in rural Somerset between Taunton and Wellington. Guests will have the exclusive use of the whole of the pub and accommodation The pub is not open to the public and is totally for you and your guests pleasure and enjoyment. The Pub is fully operational with beer pumps, spirit measures, glasses, glass washer, refrigeration and everything else you need. Stand behind the bar and pull your relatives or friends a pint of beer! The first barrels (35 pints) of real ale and scrumpy farmhouse cider are included in your rental fee Thereafter beer and cider are charged at £80 a barrel. Larger can also be supplied on request. No wine, spirits or soft drinks are included. These can be arranged for you or you can bring your own.

visit us at thefitzheadinn.co.uk

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True Start promotional video

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Video SEO tips

What’s the point in being found if you don’t provide great viewing content when your audience watches. Here are some for video SEO and youtube.

1. To get your videos to rank for your search terms, you need to provide great content.

2. Group together your videos and create a resource centre where your viewers can easily search your content. Set up your channel with categories and tags so it’s easy to find. Avoid a stream of video players on a single page. A wall of embedded YouTube videos on a site, makes it difficult to find what you want. Make sure you have a separate landing page for each video so search engines can index each video individually.

3.  Every time someone watches your video, there is an opportunity for a call to action. In-video links, quizzes, surveys, and forms enable you to drive action. If you create a how-to video for your app, use in-video interactivity to link your viewer directly to the point in your app.

4. Populate tags in the HTML code of your video landing pages, specifically Facebook’s OpenGraph tags, Schema.org’s microdata tags.

5. Transcriptions can have a major impact on your rankings.  Add video transcriptions directly to the HTML of each of the pages where your videos are hosted. Transcriptions give your viewers the option to “read” a video if they can’t listen at the time, while providing the keyword richness a search engine needs.

6. To get more SEO value from your videos then host them on your own domain. YouTube and Vimeo are fine, but you must host your videos on your own site.

7.  You need to have a properly configured video sitemap. Every entry in your video sitemap must include a link to a landing page for a video.

8. YouTube is a good place to get your videos discovered by people. Create shorter video previews for your content and use YouTube’s annotations to place CTA that drive viewers back to your site.

9.  Always let others use your content. By allowing others to embed your videos on their site, you’re increasing the potential for more inbound links.

10. Finally, always consider the end game. Don’t forget to use a tracking system.

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A Beginners Guide to TV Advertising

Most small business owners are hesitant about advertising on TV because of the seemingly high cost.  This guide will help to clarify how much TV advertising costs and how to get started.

How Much Does Television Advertising Cost?

Television advertising is priced on the slot required and the number of times you want your ad to be seen. TV channels that show popular shows will be able to charge more for their advertising spots. Prime time ad spots are in the evening and weekends when the most popular shows are airing. A 30 second slot on local ITV network during the day can be as slow as £100 and up to £5000 for specific evening prime time slots.

Television vs. Other Advertising Options

One 30-second television commercial during prime time (8 p.m. to 11 p.m.) can cost 10 times more than a radio spot during drive time or a full page ad in the newspaper.

1.       TV combines the power of radio and newspaper by being able to promote your product or service both with sight and sound.

2.       People watching TV usually have their main focus on the screen.

3.       TV ads reach a large audience:

There are also a few disadvantages, including:

1.       Since it is more expensive, it is unlikely you will want to produce a new commercial when there is a special event or promotion going on. This differs from print and online ads, where you can quickly make changes to the copy and switch out your ads.

2.       You can target broadly but you can’t get as specific as you could online.

3.       These days, people have the ability to record and fast forward through their programs. That means that a percentage of TV viewers are missing your ad.

4.       The cost of both advertising spots and producing the commercial is one of the biggest disadvantages for small business owners.

Determine the Network Based on your Target Audience

You need to know the demographics of your audience. You can then determine which station and time best targets that demographic.

When Should you Advertise?

As we discussed, some advertising spot times are going to be more expensive than others. You may be tempted to advertise during late at night to save money. However, your target audience might not watch television during that time.

You may want your commercial to air during a specific show. You will pay a higher price, so this option is best if you have a very specific audience. For example, if you own a fishing supply store, you may want to advertise during Deadliest Catch on the Discovery channel.

Number of Times You Should Run Your Ad

You will want to run your ad multiple times in order for your message to make an impression. By delivering two ads in 30 minutes or 3 during the course of an hour, you dramatically increase the chance of viewer noticing your ad.

How to Create a TV Ad

1.       Do it yourself – The last resort.

2.       Work with an advertising agency to help you with the media buy, you can also use them to help produce your commercial.A typical 30 second advert can cost from £1000 to £1000,000.

The Bottom Line

TV advertising has been around for decades and is a good way to drive sales. You can effectively advertise to consumers who will likely be interested in your products or services. If you are looking to target a niche group or a younger audience, consider advertising through different a medium.