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We looked inside some of the posts by southpawalcoholnews and here's what we found interesting.
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Ketel One have just launched a new collection of botanical spirits. They are produced in the same way as gin, but tastes like a vodka. It has fewer calories, no carbs and is a lower proof.
Since the very successful launch of non-alcoholic spirit Seedlip, it seems that Diageo are continuing to tap into the health conscious millennial consumer. These consumers are spending less on booze than the generations before them, but are not price sensitive and are willing to pay for the value of a brand’s provenance and purpose. They will choose a drink at a bar because it conveys important values about themselves, their lifestyle and identity that they would like to get across to others.
Importantly, this new product range could be the start of a market wide effort to bring the vodka category into the casual day time drinking space, similarly to what the glorious G&T did for gin!
We’re looking forward to trying some to see how it stands up next to gin tin!
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Snapchat is today rolling out a new ‘shoppable’ augmented reality (AR) Lens feature for advertisers around the world. Now advertisers will be able to include a button on their sponsored Lens that can carry out a number of actions, such as letting users visit a website, watch a promotional video, or install an app.
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Unilever brand Knorr is testing a new video ad format that allows viewers to choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.
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Marketers have fallen for classic product-oriented thinking and assumed that, just because they have the data and technology for targeted advertising, it's what their market wants.
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Bacardi is making a major move into the premium rum market at it looks to replicate the success of other alcohol sectors including gin and vodka.
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The beer maker says it "missed the mark" with its campaign after hip hop star Chance the Rapper criticised the advert online.
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The future of Facebook is a hot topic at the moment because the majority of brands make big investments in the platform to keep their products in the forefront of consumers’ minds.
We imagine the main question/concern from our clients, is will Facebook retain their consumer base? As this will affect their reach, engagement, influence levels and the future of social marketing campaigns. The consensus from this article is that most people will stay with Facebook, although some will disconnect. It will be interesting to see if this will blow over like it has for other big brand scandals (e.g. VW scandal, Amazon tax scandal, Yahoo data breach). Either way, it reminds us that the power is with the consumer as they entrust brands with their precious data. Let’s not forget that trust takes years to build, seconds to break, and sometimes forever to repair.
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Everyone moaned...they actually listened…When Instagram changed its algorithm to no longer present posts in reverse chronological order, users were furious. Now, it's changing back.
The app is getting a "new posts" button that lets users refresh their feeds manually rather than automatically. Moreover, new posts will be prioritized by how recent they are.
"Based on your feedback," a post from Instagram on Thursday said, "we're also making changes to ensure that newer posts are more likely to appear first in feed."
This should hopefully make it easier for our brands on Instagram to get their content reached to a wider audience organically!
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It was launched in the US a year ago with select brands like Kate Spade, but now Instagram Shopping is launching for brands in the UK!
This means users can tap on your images and in a similar way to how they’d view tagged people, they’ll be able to see clickable links to the products in the image that will then take them to the retail site.
It will be interesting to see how quickly clothing, accessories and home ware brands pick this up, but where we have e-commerce objectives, we want to consider how this might work for us in the future!
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