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5 Common Ways to Say “Packaging” in Spanish (and When to Use Each One)

If you sell physical products, you already know your packaging matters. Whether you ship overseas or locally, good packaging keeps items safe and reflects your brand.

In Spanish-speaking markets, understanding the right terms for packaging can help you communicate more effectively with suppliers and customers. This post explores five words for “packaging” in Spanish so you can use them correctly. We’ll also look at industry stats, helpful resources, and trends affecting packaging choices.

According to recent reports, the global packaging market could reach $1.05 trillion by 2029, growing at a modest CAGR of 3.2%. This upward trend is linked to the e-commerce boom, where online shipping demands sturdy boxes and mailers.

In fact, the e-commerce packaging market is projected to hit $70 billion by 2026 with an annual growth of 14%. If you’re aiming to improve your “packaging in Spanish” knowledge, you’ll be better positioned to tap into these expanding markets.

Why “Packaging in Spanish” Matters

Communicating clearly is essential in any part of the supply chain, from placing an order with a supplier to creating a memorable unboxing experience. Spanish is spoken in many regions, including across Latin America and Spain, making it crucial for global retailers.

Over 85% of consumers in Spain say they prefer products with eco-friendly packaging. If you can understand and use Spanish packaging terms correctly, you’ll have an easier time coordinating your orders and matching local expectations.

Additionally, marketing materials and product labels might need Spanish translations that accurately describe your packaging. The Spanish packaging industry is robust, with agencies like Ecoembes and ITENE focusing on recycling and sustainable design.

Meanwhile, companies such as Grupo La Plana and the Comexi Group continue to expand their reach in corrugated and flexible packaging. By learning these Spanish terms, you’ll be better equipped to collaborate with these organizations and adopt greener practices.

“Packaging in Spanish” Term #1: Embalaje

One of the most common ways to say “packaging in Spanish” is “embalaje.” This word generally refers to the materials and methods used to protect goods, especially during transport or storage. It emphasizes the protective function of the packaging, focusing on preventing damages or breakage. If you’re exporting or importing large shipments, you’ll likely hear this term from logistics companies in Latin America or Spain. For example, a shipping provider might ask for secure “embalaje” to prevent issues during transit.

When to Use Embalaje

“Embalaje” is your go-to when focusing on durability and safety. If your product is fragile or you’re discussing freight requirements, mention “embalaje resistente.” This signals you’re concerned about robust protection during shipping. If you’re dealing with local Spanish-speaking suppliers, they may talk about “tipos de embalaje” (types of packaging) to ensure your items arrive intact. The Spanish Packaging Association (Asociación Española de Packaging) often highlights best practices for “embalaje” to reduce waste and optimize cost.

“Packaging in Spanish” Term #2: Envase

Another frequent term for “packaging in Spanish” is “envase.” Unlike “embalaje,” “envase” typically refers to the container or vessel that holds the actual product. Think of a glass jar for jam, a plastic bottle for juice, or a cardboard carton for eggs. “Envase” often highlights the product display and preservation side of packaging rather than the shipping aspect.

When to Use Envase

Use “envase” when talking about the container itself. If you’re discussing product design or visual appeal, “envase” is a better fit than “embalaje.” Many Spanish consumers care deeply about sustainability. About 60% of consumers surveyed are willing to pay extra for eco-friendly “envases.” Sustainable changes—like switching to biodegradable or recyclable containers—align with growing trends in Spain, where eco-friendly choices are incredibly popular. Groups like Ecoembes actively support companies that introduce greener “envases” to reduce landfill waste.

“Packaging in Spanish” Term #3: Empaque

“Empaque” focuses on the act or process of packing an item. It sometimes covers everything from the wrapping materials to the final packaged product. If you talk to someone in Latin America, they might use “empaque” in ways similar to “embalaje.” However, “empaque” can also emphasize how something is packaged more than just the protective material.

When to Use Empaque

If you’re describing packing steps—such as how you’ll organize products in a box, add cushioning, or secure them with tape—“empaque” is usually the right term. It’s also useful to describe the general idea of packaging as a process, such as “el proceso de empaque.” If you’re shipping goods, you may hear suppliers request details about your “empaque” plans. For example, a mention like “Necesitamos ver tu método de empaque” tells you they want to ensure the packaging method is suitable for the shipping route.

Using software tools like Linguno or SpanishDict can help you better understand the subtle differences. These platforms provide definitions, synonyms, and usage examples for “empaque” so you can use it with confidence. The Spanish packaging market, especially in Latin America, continues to grow at a CAGR of 4.5%, meaning there’s a lot of room for businesses looking to improve their “empaque” game to capture bigger market segments.

Empaquetado & Envoltorio: The Two Final Terms

While the three terms above are core ways to say “packaging in Spanish,” there are two more words worth knowing:

Empaquetado

“Empaquetado” literally translates to “packaged” or “the state of being packaged.” It can describe the final result after everything has been wrapped or boxed. You’ll often see it used in product descriptions, such as “empaquetado individual” (individually packaged) or “empaquetado al vacío” (vacuum-packed). Companies in Spain, like Chimigraf or Comexi Group, might refer to “empaquetado” when talking about the end stage of printing and folding processes.

When you’re discussing the condition of goods, especially if they have already been put in their final container, “empaquetado” is handy. It signals you’re talking about completed packaging ready for transport or display. If your brand invests in a special unboxing experience, you might highlight your unique “empaquetado” approach—especially important in an era when 75% of companies say packaging design strongly influences brand perception.

Envoltorio

“Envoltorio” focuses on the outer wrap or covering, like a gift wrap or protective layer. Think of a shrink wrap or decorative layer on a box. “Envoltorio” is perfect if you’re talking about something that encloses your product but might not be the primary container. For instance, you could say “envoltorio de regalo” when describing gift-wrapping. If you’re dealing with promotional products, you may receive them in a special “envoltorio” that looks appealing and keeps the item safe until unwrapped.

This term is especially relevant when discussing personalized packaging trends, such as minimalistic or eye-catching “envoltorios.” Personalized packaging resonates with consumers who want a memorable unboxing experience. This approach aligns with the ongoing growth in e-commerce, where simple yet protective “envoltorios” help reduce costs and waste.

Conclusion

Mastering these five ways to say “packaging in Spanish” can help you collaborate more smoothly with suppliers, designers, and logistics companies. As the global packaging market marches toward an estimated $1.05 trillion by 2029, having a clear handle on Spanish packaging terms positions you for success in multiple markets.

Whether you’re focusing on “embalaje” for shipping, “envase” for product display, “empaque” for the pack-out process, or “empaquetado” and “envoltorio” for final presentation, each word has a place in your supply chain vocabulary.

Remember, the shift toward sustainable packaging doesn’t just matter to Spanish consumers—60% worldwide say they’d pay more for eco-friendly packaging, and Spain leads the trend with 85% favoring compostable or recyclable options. Organizations like Ecoembes, ITENE, and AIMPLAS offer valuable guidance to help you adopt green materials for your “packaging in Spanish.”

Pairing these professional resources with translation tools like SpanishDict, WordHippo, or Linguno gives you the knowledge to stay current on design, manufacturing, and language best practices.

Regardless of the terms you choose, keep the consumer experience front and center. From the sturdy “embalaje” needed for secure shipping to the final “envoltorio” that delights customers upon opening, every choice matters.

By adding deeper Spanish vocabulary to your sourcing strategies, you’ll stand out in a competitive market and deliver packaging that is both protective and appealing. Above all, consistent communication and well-chosen materials can ensure your products arrive on time, look great, and meet the evolving demands of a global audience.

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How Unboxing Videos Can Help Your Brand Go Viral

Unboxing videos are everywhere. According to Gitnux, they generate over 11 billion views on YouTube each year, making them a powerful marketing tool for businesses of all sizes.

People love these videos because they get a real-life preview of products and packaging, which helps them make buying decisions. That’s a huge reason to pay attention to how unboxing experiences affect your brand and how unboxing videos can help your brand go viral.

So how do unboxing videos work their magic? First, they tap into people’s curiosity. Viewers want to see that first moment when the box is opened, the packaging is revealed, and the product is finally unveiled. In fact, Gitnux reports that 60% of viewers watch unboxing videos to get the first glimpse of the packaging and the product.

This is exactly where smart packaging design and reliable sourcing come into play. When you design packaging that creates a memorable unboxing experience, you encourage people to share it, which can lead to fast brand growth. Ready to learn more about how unboxing videos can help your brand go viral? Let’s dive in.

Why Packaging Matters in Unboxing

Packaging goes far beyond simply wrapping a product. It’s part of the overall customer journey, and it can have a direct impact on how unboxing videos can help your brand go viral.

According to Gitnux, unboxing videos now account for around 4% of total YouTube content in the “How-to & Style” category. That translates to millions of potential eyeballs looking for unique and interesting products to watch.

When viewers see a well-designed package, they associate it with quality. A visually appealing, user-friendly package also offers an ideal backdrop for unboxing videos.

These videos are usually around eight minutes long, as Gitnux data shows, so it’s essential to create packaging that holds viewers’ attention. Here are key reasons packaging matters:

It affects first impressions. People often decide within seconds if they’re excited by a product.

It sets a brand’s tone. Fun, playful packaging might appeal to a younger crowd, whereas minimalist, eco-friendly packaging might attract consumers who value sustainability.

It can prompt organic buzz. For instance, Glossier’s luxurious and minimalistic packaging is often showcased on social media, like Instagram Stories, without any paid promotion.

Sustainable Packaging Trends

Sustainable packaging is increasingly popular. Gitnux notes there has been a 30% increase in eco-friendly unboxing videos over the past two years. Many consumers now look for biodegradable or recyclable materials when deciding on a purchase.

Bolt Boxes, a company specializing in custom packaging, emphasizes the value of eco-friendly solutions to attract today’s environmentally conscious shoppers. Combine that with an engaging unboxing experience, and viewers are more likely to share and talk about your brand.

Additionally, EcoEnclose, a resource for sustainable packaging materials, can help businesses source eco-friendly boxes, inserts, and fillers. Not only does this approach reduce waste, but it’s also great for enhancing how unboxing videos can help your brand go viral by positioning your business as responsible and forward-thinking.

How to Create an Engaging Unboxing Experience

A memorable unboxing experience is your chance to stand out. If you provide something unique, people will want to grab their phones and capture the reveal. That’s exactly how unboxing videos can help your brand go viral: by giving viewers something worth sharing.

Start by focusing on the layers of the experience. The outside of the box, the inside appearances, and storytelling elements matter. Companies like Nextpack and PackMojo excel at designing packaging that includes interactive elements (like pull tabs, magnetic closures, or pop-out graphics) so the reveal is a mini show.

Key Elements of an Unboxing Experience

A Clear Brand Identity People should immediately recognize your brand colors, logo, or tagline when they see the box. Subscriptions like FabFitFun use bright, themed boxes that stand out on camera.

Personal Touches Consider adding handwritten notes, custom messages, or small gifts. It doesn’t have to be expensive. Even simple stickers or thank-you cards can make a customer feel valued. Personalized elements also encourage positive feelings about your brand.

Neat Organization No one wants to deal with messy filler or confusing instructions. Present the product neatly and logically. This makes it easier for the unboxer to show each item clearly, boosting viewer satisfaction.

High-Quality Materials Cheap materials are a bummer. They can tear easily or look dull. Bring in high-quality, vibrant tissue paper or eco-friendly inserts that feel sturdy and protective.

Tools and Software for Better Unboxing

Creating top-notch packaging doesn’t have to be complicated. Here are some resources that can help you design eye-catching layouts and manage the logistics:

Canva – A user-friendly graphic design platform where you can create labels, thank-you cards, and social media content.

Adobe Dimension – A 3D design tool for realistic product packaging mockups.

Packlane – An online service for custom printed boxes. You can upload your designs directly and see a preview.

EcoEnclose – Perfect for finding eco-friendly materials and shipping supplies.

ShipStation – Simplifies order fulfillment, shipping labels, and branded packing slips.

When you combine attractive designs with the right tools, you can produce packaging that not only looks good but is also functional. Doing so increases the likelihood that your product will stand out in an unboxing video—showcasing how unboxing videos can help your brand go viral.

Strategies to Encourage User-Generated Content

User-generated content (UGC) is incredibly valuable. It showcases real customers taking the time to highlight your brand. By encouraging your audience to share unboxing videos, you get authentic and free publicity. Gitnux reports that 75% of viewers want to see the product in a real-life context before buying, making UGC a perfect match for unboxing videos.

One strategy is to create a branded hashtag and offer incentives. You can run a contest where customers post their unboxing videos on TikTok, Instagram, or YouTube using the hashtag. Gitnux shows unboxing videos on TikTok have risen by 150% year-over-year.

That’s a massive opportunity for a viral post. For example, HelloFresh often encourages customers to share meal kit unboxings. By revamping their packaging and adding clear social media calls to action, they saw increased social shares and sales.

You can also partner with influencers. In fact, 80% of unboxing videos feature products sponsored by companies. Famous channels like Unbox Therapy have millions of subscribers who trust the host’s opinion. Influencer marketing can be a direct path to showing how unboxing videos can help your brand go viral.

Examples of Brands Using UGC

• Glossier – Uses sleek boxes and pastel bubble wrap pouches that people can’t wait to show online.

• FabFitFun – Encourages subscribers to video every part of their colorful seasonal boxes, from opening to product demonstrations.

• Designity – Helps brands tailor their unboxing designs, creating bold experiences that users want to record.

• Ryder – Focuses on packaging solutions that make shipping and opening simpler, thus boosting positive social media mentions.

• Ellen Studio – Offers branding and packaging design services that highlight personalization, leading to more unboxing spotlights on social networks.

By looking at these brands, you can see how unboxing videos can help your brand go viral when you offer something new and exciting. Whether it’s a trendy color scheme or whimsical packaging elements, you want people to feel the urge to hit “record” as soon as they see your box.

Conclusion: How Unboxing Videos Can Help Your Brand Go Viral

Ultimately, “How Unboxing Videos Can Help Your Brand Go Viral” comes down to the overall impact you make on your customers. When you create packaging that’s beautiful, functional, and easy to open, you offer a more shareable experience.

This is especially true if you follow recent trends like sustainability, personalization, and interactive elements. Remember to keep the unboxing experience consistent with the values of your brand—whether those are luxury, fun, eco-friendliness, or a mix.

With packaging that inspires delight and curiosity, customers will naturally want to share their unboxing moments, and you’ll see firsthand how unboxing videos can help your brand go viral.

By applying the tools, strategies, and insights shared here, you’ll be well on your way to boosting brand awareness and customer loyalty—all through the power of a simple, yet compelling, unboxing experience.

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7 Types of Packaging Boxes and When to Use Each One

When it comes to protecting products, impressing customers, and controlling costs, choosing the right packaging box makes a big difference.

From a simple corrugated shipping box to a custom-designed specialty box, you have many options to fit specific needs. In fact, the global demand for smart and efficient packaging is growing, with e-commerce expected to account for 23% of global retail sales by 2027.

Businesses also face new pressures, like choosing sustainable materials and leveraging creative designs to stand out. According to studies, 74% of consumers are willing to pay more for eco-friendly packaging, and this desire for sustainability is driving changes across the entire industry.

Whether you sell online or in a physical store, understanding key box types is your first step toward choosing the best packaging solution.

Below, we’ll explore seven types of packaging boxes, grouped into four sections to keep things simple. We’ll also share when to use each packaging box, how to spot trends, and a few resources that can help you design and source them seamlessly.

Corrugated Packaging Box and Folding Carton Packaging Box

Corrugated packaging box designs are some of the most popular choices for shipping and protecting goods. These boxes usually have multiple layers of paper—an inside liner, an outer liner, and a fluted corrugated medium in between—that make them lightweight but strong.

Corrugated boxes are perfect if you need to ship heavier items or valuables over long distances. They come in numerous thicknesses and strengths, which is helpful if your products vary in weight. Because they’re made mostly of paper, corrugated boxes can also be recycled, fitting well into the growing trend of sustainable packaging solutions.

Businesses like DS Smith and Smurfit Kappa have been leaders in creating more earth-friendly corrugated materials despite recent profit slumps due to market fluctuations.

When to use corrugated boxes:

For shipping breakable or heavy items that need sturdier protection.

When you need a standard solution that balances cost, durability, and eco-friendliness.

If you want a packaging box that can be customized easily with printed logos and branding.

Folding carton packaging box solutions are typically seen in retail. They’re made from paperboard that’s cut, folded, and laminated. You’ll find these for items like cereal, personal care products, or electronics accessories.

Because folding cartons use less material than heavy-duty corrugated boxes, they can be more cost-effective, especially for lightweight or smaller items. They also allow for high-quality printing and eye-catching designs. This style is especially popular in regions pushing for minimalistic packaging that still looks professional on store shelves.

Businesses aiming to reduce their carbon footprint may lean on partners like Paper Mart or Pack Plus Printing, which focus on sustainable inks and recycled paperboard options.

When to use folding carton boxes:

For lighter retail products that benefit from vibrant graphics.

If you want a streamlined, cost-effective box for in-store display.

When you’d like a more minimal, eco-friendly approach for your product packaging.

Rigid Packaging Box and Mailer Packaging Box

A rigid packaging box is your go-to for high-end, luxurious presentations. Often constructed with thick cardboard or chipboard, these boxes don’t fold or collapse.

High-end retailers—especially those selling jewelry, electronics, or premium gift items—use rigid boxes for the sleek, sturdy look they offer. The unboxing experience can matter a lot to shoppers, and a rigid box can increase the perceived value of your product.

This ties into a significant packaging trend: creating a memorable, aesthetically pleasing design. Emerging data from smart packaging solutions providers like OFF Packaging shows that personalized and interactive features raise customer engagement. If your brand wants to appear more upscale, a well-designed rigid packaging box is a strong choice.

When to use rigid boxes:

When selling luxury items such as specialty chocolates, cosmetics, or electronics.

If you want a packaging box that provides a premium unboxing experience.

When product presentation is part of your brand’s identity and you need sturdy, non-collapsible packaging.

Meanwhile, a mailer packaging box is popular for shipping smaller items, subscription products, or e-commerce goods. Commonly seen in monthly subscription services, mailer boxes can be made of corrugated or lightweight paperboard and are often self-locking, which means you don’t need tape to seal them.

Many companies are going with minimalist and eco-friendly mailer box designs, aligning with the consumer push for reduced materials. Innovative organizations like Smart Packaging Hub and International PaperBox are developing mailer boxes that use less paper and biodegradable inks.

Mailers are also easy to store before use because they arrive flat. Once assembled, they have a neat tuck-top and sturdy walls that protect items in transit.

When to use mailer boxes:

For smaller or lightweight products that don’t require heavy packaging.

If you want an easy way to incorporate branding both inside and outside the box.

When aiming for a simple, secure solution for shipping direct-to-consumer goods.

Telescopic Packaging Box and Gable Packaging Box

A telescopic packaging box comes in two parts: a separate top and bottom that can slide over each other. This box is especially useful for odd-shaped items or products with variable sizes. Telescopic boxes offer flexibility—the lid can extend or shorten based on the item’s height.

Telescopic boxes are generally made from corrugated board or strong paperboard, which can handle a wide range of contents, from apparel to specialty tools. Brands employing advanced techniques such as digital printing—offered by resources like The Dieline or Packaging Digest—can decorate these boxes with detailed artwork or branding elements.

The design is both functional and elegant for those who want something more distinctive than a standard mailing box.

When to use telescopic boxes:

For items that vary in height or thickness, like stackable apparel or certain electronics.

If you need a high level of customization in both design and shape.

When you want sturdy packaging without sacrificing a more refined, layered reveal.

Gable packaging box designs, on the other hand, are known for their signature handle on top. You’ll see these at events like parties or weddings, where a take-home treat or gift might be placed inside. Gable boxes are also common for food items, such as takeout meals, because they can be carried easily.

Thanks to their built-in handle, gable boxes are convenient and don’t necessarily need a separate bag. They’re usually produced with lightweight but durable paperboard. With sustainability in mind, many companies are creating gable boxes that use biodegradable materials.

Packlane, an online packaging platform, allows small businesses to customize gable boxes quickly for events or short-run product launches—perfect if you need a unique design without large minimum orders.

When to use gable boxes:

For gift packaging, special events, or promotional giveaways.

If you need a built-in handle for easy transport.

When creating a fun, memorable unboxing moment that stands out from typical packaging box designs.

Specialty Packaging Box

A specialty packaging box can include everything from wooden crates and round cardboard cylinders to high-tech smart packaging. Specialty boxes are crafted to deliver a unique shape, material, or function.

They’re perfect for luxury brands launching limited-edition products or for businesses that want something truly distinctive. For instance, you could have a magnetic closure box that feels premium, or you could embed QR codes for interactive experiences.

Technologies like ArtiosCAD streamline the design process, even for unusual shapes. EcoImpact-COMPASS can then measure the environmental impact of these designs. As more brands seek personalization and sustainability, specialty boxes might feature recycled hardwoods, compostable plastics, or advanced printing techniques to catch consumers’ eyes.

When to use specialty boxes:

If your product has an unusual shape or needs extra protection (like certain electronics).

When you want a breathtaking reveal that enhances your brand story.

If you’re aiming to stand out in a crowded market and can invest in a unique box structure.

Because consumers increasingly judge products by how they’re packaged, a specialty packaging box offers endless room for creativity. It can deliver not just a product but an experience. This aligns with the move toward minimalist and environmentally conscious designs.

Even large brands like Mondi and Stora Enso have noted that, despite industry downturns, companies are willing to pay for innovation if it means connecting with buyers on a deeper level. Specialty packaging can incorporate technology like NFC tags, scanning codes, or peel-back layers for hidden details. If your product is high-margin, investing in a specialty box can lead to better brand loyalty and shareable unboxing on social media.

Conclusion

Selecting the right packaging box is about balancing many factors: the fragility of your items, the expectations of your customers, your brand’s style, and how sustainable you want to be.

Industry resources like The Dieline and Packaging Digest keep you updated on emerging trends and best practices. Whether you opt for a folding carton, mailer box, telescopic box, gable box, or a fully customized specialty packaging box, remember that each choice impacts your brand image and bottom line.

By taking time to research and plan, you’ll deliver products that not only look great but arrive safely and align with your sustainability goals—all while wowing your customers from the moment they see the box.