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Improve Search Rank With Social Media

Improving your search engine rankings for high-value web traffic is an important cornerstone of any company’s digital marketing strategy. While SEO usually involves a heavy focus on keyword-rich pages on your site and backlinks from industry websites, today’s search algorithms use other Internet signals to determine how much authority (and visibility) a website should get. One of these signals is your social media activity. Maintaining a healthy, natural social media presence with plenty of user engagement and traffic flowing to key pages of your website is becoming one of the central pillars of a good search engine strategy.

Learn more about how to grow traffic and improve your search rank with social media by following this guide. 

Share Website Content

For starters, you should always be sharing your blog posts and important web pages to your social feed to encourage traffic to those posts and pages.  This is true of your most recent blog post as well as that perennial “evergreen” content that has always been a great description of your services. 

Be Aware of Word Count 

When it comes to social media captions, less is more. Research has proven Facebook posts with 40 or more characters experience a click through rate of 2-6 times lower than the average. Use short, strong sentences with no fluff when posting on social media platforms. 

Provide a Call to Action

When looking to increase your Facebook engagement, don’t leave it up to your audience to potentially share or comment on a post. Encourage them to interact! Consider using these call to action phrases on your next post:

Check out

Learn more

Tell us your favorite…(encouraging comments)

Browse our website

Include Keywords in Social Media Profiles

Although the links you share on social media do not count as a backlink, there are still ways to contribute SEO efforts into the platforms. Social media platforms are determined by the search results from keywords, which means bios and descriptions can be written with SEO in mind. Identify your top keywords and include them in headlines, descriptions, and links within the platform. 

Make Use of Hashtags

Incorporating keywords into a hashtag that is linked to your post increases the chance of your post being seen. A consumer might find your profile based on the hashtag, encouraging them to click on the post and directing them back to your business page. Next time you post on social media, research trending keywords to include in your posts and hashtags to help improve your search rank. 

Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of building a trusted brand reputation. Let us help you dominate the top spots in your industry! 

Call us today at 614.360.3938.

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6 Essential Elements for Social Media Strategy

Social media has completely transformed the way we approach marketing. Brands now have the opportunity to develop an online presence while maintaining a specific image to the public. Preparing your company’s social media strategy can feel challenging without knowing where to begin or how to execute your ideas. Defining goals and company values will set you on a path to developing a relationship with your customers through online platforms. Our digital marketing specialists have gathered the 8 essential elements for your social media strategy, ensuring your plan is off to a successful start. 

Recognize Your Company’s Goals

The first, and most important step to developing a social media strategy is to identify your goals. Knowing what your company is working toward will keep the process flowing smoothly, adjusting as needed. Start by choosing two large primary goals, followed by two smaller goals to focus on. This keeps your attention in line without feeling flustered. A few of these goals may include:

Developing brand awareness

Increasing online reviews

Developing relationships with customers

2. Recognize Your Marketing Goals 

You may set a company goal of increasing leads based off your social media strategy, but how many leads do you need to accomplish your goal? Defining marketing goals allows you to determine how to successfully complete the goal. Your marketing objectives should follow the SMART approach: 

Specific 

Measurable 

Achievable 

Relevant 

Time-Bound 

3. Determine Your Target Audience 

If your business is looking to increase Facebook engagement, make it a point to determine who your target audience is. Developing a buyer persona helps you send the right messages to the right customers. Understanding your customer’s age, career, interests, and motivations makes it easier to create content they can relate to. 

4. Know Your Competition

Social media marketing is everywhere and is being done by almost every small, local, and growing business’. Make a list of 2-5 competitors and research their social media tactics. Not only does this give you an understanding of how they are succeeding, but gives you ideas on tools to integrate into your own marketing plan. Search for the type of content they are posting, the time of day they share to social media, and their level of engagement. 

5. Create Accounts on the Right Platforms

Think of social media platforms each having their own personality. You might not need to share the same post on Instagram as you did on Facebook. Use the information based on your buyer personas to determine which platform best suits your needs. For example, if your buyer personal is a young female in her 20’s working in a local coffee shop, Instagram might outrule Twitter. Using your buyer personas will help you not waste time in areas with little-to-none engagement. 

6. Develop Content Strategy

The content you are posting to your social media platforms should be inviting, interesting, and shareable. The type of content you are posting should flow together aesthetically in both form and context. Using the same company tone in each post keeps the vibe among all platforms. 

Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of building a trusted brand reputation. Let us help you dominate the top spots in your industry! 

Call us today at 614.360.3938.

The post 6 Essential Elements for Social Media Strategy appeared first on Signal Interactive.

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Online Reviews vs Word of Mouth: Which Has More Trust?

Supporting local businesses is a growing trend. One may be on the hunt for a tasty new breakfast spot, or perhaps in search of a well-trusted contractor to help finish the extra bathroom. Working directly with a local company often comes with more trust and compassion, as opposed to working with a big box store. 

But, how do we know who values time and who is worth investing the money? 

Many people turn to online reviews, such as Yelp, where contributors have submitted over 171 million reviews of almost every type of local business. This means managing your business’ online reputation should be a top priority. So, are online reviews more efficient for your company than word of mouth? 

Online Reviews VS Word of Mouth

Before the advance in technology, personal recommendations were typically the only way individuals heard about a business. With the rise of technology and the internet, you now have the world at our fingertips. Reviews, recommendations, and local business can easily be found through a simple Google search. Opposed to the early 2000’s, 9 out of 10 customers now believe reading an online review is just as important as word of mouth. 

Are Online Reviews Important?

Not only do 90% of consumers read online reviews, but 88% trust online reviews as much as a personal recommendation. These statistics prove online reviews to be extremely important when managing a small or local business. Encourage customers to share their experience by leaving a review while monitoring and responding to all reviews. 

Encouraging your customers to leave online reviews about your business will help you:

Build Credibility: In era of tablets and smartphones, individuals have the resources needed to gain an understanding of your company’s values and reputation. Maintaining positive reviews for future consumers to see will build trust and credibility within your company. 

Help SEO: Search engine optimization helps your business page rank higher in Google. Online reviews can greatly influence SEO based on ratings and overall reviews. 

Connect with Customers: When a customer leaves a review, negative or positive, this is the time to respond and connect with them. Responding also builds credibility. 

Professional Assistance with Online Reviews & Reputation Management

Many businesses find the task of monitoring and engaging online reviews and reputation platforms to be too time-consuming and tedious to manage. That’s why our team offers this as a professional service here in Columbus and across the US. A digital marketing team can monitor your platforms daily to catch new reviews or comments to provide a timely, professional response. Trusting your online review management to a professional team offers peace of mind and a consistent presence in the marketplace. Speak with one of our agents for more information on professional online reputation management for your business.

Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of building a trusted brand reputation. Let us help you dominate the top spots in your industry! 

Call us today at 614.360.3938.

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Tips to Increase Facebook Engagement for Business Pages

Social media is a powerful tool when it comes to promoting your business. Taking advantage of this free concept of brand awareness will help you reach a wider audience in a fun, creative way. When sharing content to social media platforms such as Facebook or Instagram, it’s important to encourage engagement on your posts. This is highly recommended due to Facebook’s algorithm, which requires some tricks to increase your Facebook engagement. When your audience interacts with your Facebook posts by commenting, sharing or liking your content, your Facebook posts and business page are more likely to be seen. Learn these tips on increasing your Facebook engagement, boosting your brand while creating an appealing feed. 

Design Shareable Content 

The first step to increasing your Facebook engagement is posting content that is highly shareable. This means designing posts that your audience can relate to, compelling them to share to their feed. Focus on staying up-to-date with current news, trending memes or information that is not found anywhere else. Providing educational content and infographics is another useful tip on boosting the likelihood of Facebook shares. Tips to remember:

Design relevant graphics, videos and Facebook posts

Be sure your post will stand among in the feed

Create content that others will want to share 

Provide a Call to Action in Facebook Posts

Aside from creating shareable content, it is just as important to encourage the audience to engage. Invite people to comment on the post, allowing them to interact with the topic of discussion. For example, a pet grooming company could ask customers to share their favorite photo of their pet in the comment section. These small gestures hint to a call to action without making it boldly obvious. 

Embed Facebook Content into Blogs

Not only does embedding a video into a blog boost your SEO, known as search engine operation, but increases the chance of your post being shared. This creates more visibility, as your Facebook content will appear beneath the blog post. To do this, click the arrow on the top right corner and select ‘embed’, then copy and paste the HTML code into your blog post. The audience can then follow the embedded Facebook post which directs them to your business page. 

Facebook’s algorithm selects content based on what they believe the user will enjoy. This is based off previous posts and content the user has liked in the past. In order for an individual to view more of your posts, they must engage frequently, making it crucial to provide them with content they can’t resist. Try these three tips and watch your Facebook engagement increase before your eyes.

Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of building a trusted brand reputation. Let us help you dominate the top spots in your industry! 

Call us today at 614.360.3938.

The post Tips to Increase Facebook Engagement for Business Pages appeared first on Signal Interactive.

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How to Target Customers with Social Media Ads

Many businesses use social media as a simple, free, and user-friendly tool to reach their audience on a more personal level.  Social media is wonderful for creating and using SEO keywords and phrases, allowing your business’s clients and/or customers to reach out to you.  The content you post on your social media accounts ensures that you’re keeping your audience updated on the accomplishments and growth of your business.  But, social media offers something else to be desired for those that wish to use it to its fullest extent: paid advertising.

Social Media Ads

Through paid advertising, you have the opportunity to create ads that showcase your business in a way that you desire.  Each social media platform has its own way of allowing businesses to create and disperse their ads, but the end result is much the same.  With these ads you broaden your audience reach and have the unique opportunity to showcase the professionalism of your business itself. When an ad is done correctly, it not only draws the customer in visually but entices them to follow the links within.  With the correct use of SEO keywords, phrases, and relevant images, you’re creating a small but impressive ad campaign that can rival the traditional ad campaigns used outside of the internet.

Research Your Audience

First, however, you need to know your audience.  If you want to cater to a certain age group or people with a certain interest, it’s extremely important to use keywords and images that are going to be attractive to said audience.  If your business falls into a very specific industrial niche, then you need to be sure that your ad not only embraces that niche but celebrates it. Use imagery that catches the eye, and if you’re trying to draw in local customers be sure to prominently display the city with which your business resides.

Create a Budget

Once you know your audience, you need to consider the social media platform and the budget you can realistically keep to.  By knowing which of your social media accounts receive the most traffic, you can safely choose to use the largest part of your online advertising budget on that platform.  Analytics are a great way of knowing your audience, will help you greatly in deciding on how to not only create your budget, but how to disperse it accordingly. You want to drive traffic to your website and your business, and to do that you need to know your audience well.

With your ad campaigns decided upon and created, it’s up to you to keep track of the traffic they generate.  If the traffic is less than you desire, you may want to reconsider your content or even switch your platform.  If the ads do well, then you may want to consider a more extensive ad campaign that not only runs longer, but contains content that is even more engaging than the content before it.  Once you find the perfect online ad campaign formula that works for your business, the sky’s the limit.

Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of social media ads, paid advertising, and creating an ad spend budget. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

The post How to Target Customers with Social Media Ads appeared first on Signal Interactive.

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How to Generate Leads From Your Website

Your website is a vital tool for drawing in customers and clients.  With millions of people online everyday, it’s imperative that your website fully showcases who you are as a business.  But how do you generate the leads you need to make and keep your website relevant?

Create an Appealing Website

Keep in mind, your website itself should be professional and attractive.  If users find your website boring or hard to navigate they won’t spend much time perusing it, and most likely won’t revisit it.  Professional website designers can create the perfect website for your brand. These professionals know exactly how to maximize your company’s appeal through their design, and know how to ensure that the visitors to the site have a positively memorable experience.  Also, professionals know how to make your website accessible through mobile devices. With technology growing and changing daily, mobile devices such as cell phones and tablets are becoming more and more easy to carry and use. With so many people choosing to use this more convenient technology, your website almost certainly has to be mobile device friendly.

Easy Contact

Unfortunately, one of the most overlooked aspects of a successful website is the user’s ability to contact the business.  When a member of your audience has a question, concern, or comment, it’s important for them to be able to contact your business and receive the answers they need.  This means that it’s important that your social media accounts, phone numbers, and addresses are monitored frequently to maximize customer service and reputation.

Live chat is becoming more and more prominent and popular with users, and gives them the peace of mind of knowing their questions or concerns will be answered quickly and by a human being.  This builds trust with your audience, and adds to your business’s positive reputation.

Track Leads

Another great way to generate leads for your website is to track the leads you already have.  This will show you the strong and weak points of your website, and will give you insight on just how to perfect them and maximize their potential for your site.  With this kind of knowledge, not only can you fix the weak points within your website, but you can change your marketing strategy as need be. This is a unique opportunity to learn from your own audience.

Business Testimonials

Once you’ve got the weak points of your website finessed, it’s important to show your audience your business’s achievements, partnerships, and awards.  This sets the user’s mind at ease, as they realize the true level of your business’s professionalism and its dedication to its industry. Also, feel free to post case studies and testimonials on your website.  Users will see this as a tool that adds credibility to your business, and gives them the unique opportunity to see what other customers and/or clients had to say about their experiences with your company. Videos are a great visual tool as well, and quickly catch a viewer’s attention.  However, it’s important to ensure that your videos are of high quality and relevant.

Generated leads are a vital asset to your website, and almost ensure its growth.  With the right kind of content, a professional setup, and the open-minded determination to keep your website evolving in accordance with its needs, you not only show your audience the level of your business’s commitment, but the lengths with which you’re willing to go professionally to build a positive reputation.

Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of generating leads for your business. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

The post How to Generate Leads From Your Website appeared first on Signal Interactive.

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3 Ways to Use Analytics to Evaluate Your Audience

If you use social media to reach your core audience and show your online presence to its maximum potential, then it’s important to understand analytics.  Analytics can help you fully understand what your audience wants, what your audience thinks, and what your audience expects from your business. You can even use analytics to see which social media sites drive the most followers and/or subscribers to your business website.  But, it’s important to know exactly how to use such a tool. Explore these 3 ways to use analytics to evaluate your audience.

Step 1: Know Your Audience

By using sites that track the analytics of your users (such as Google Analytics), you can see exactly who your core audience is.  You can see the common gender, age, race, location, and various other traits that your users have in common. With this kind of knowledge, you can cater more specifically to the audience that seems most interested in your business.  These analytics can help you choose which social media sites bring the most traffic to your website, and can help you maximize that traffic by spending more time on delivering engaging content to that particular social media account.  

Step 2: Discover Which Social Media Accounts Drive The Most Traffic to Your Website

Google Analytics is a great way to do just that.  By using the Acquisition section of the site you can see just how many users were directed to your site through your social media accounts.  You can even look and see what time period is the most lucrative, which will allow you to fully take advantage of such an opportunity. By knowing your audience and knowing when they’re most likely to be online, you can strategically post content that will catch their attention and drive them to your website.

Step 3: Know How to Maximize Your Platforms

Each social media site is different, and users use them and react to posts differently than they would on other sites.  For instance, Twitter is all about making the most of the 140 characters you’re given. The content has to be straight to the point, engaging, and eye-catching.  Often, businesses will add a picture to their post, or add a shortened URL. Being descriptive and knowing SEO is vital to pack the punch you need to draw your audience in.  Other platforms, such as Facebook, give you more room to add longer content and multiple pictures and/or videos. By knowing your platform, you can maximize your online social media reach.  Also, it’s important to understand that it’s perfect acceptable to change your tactics as need be. The goal is to find what works best for your social media account, your business, and your audience.

With these three steps you ensure that your website will have maximum traffic driven from your various social media accounts.  Social media is a wonderful tool for any business marketing strategy, especially if it’s utilized correctly. The truth is simple: analytics don’t lie.

Signal Interactive boasts a team of talented SEO specialists that understand the ins and outs of analytics, promising a drive to your business. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

The post 3 Ways to Use Analytics to Evaluate Your Audience appeared first on Signal Interactive.

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How to Create an Industrial Content Marketing Plan

Content marketing is perhaps the most important part of a business’s online marketing approach, but that doesn’t mean that content falls into a “one size fits all” category.  Especially when it comes to industrial business marketing, it’s important to know the type of content that works best for your purposes. Every niche has its own unique need when it comes to content.  The trick is to know exactly what your niche is, and just how to fulfill the content needs of your particular business. So, if you have been wondering how to create an industrial content marketing plan, you’ve come to the right place.

Blogging

One tool to really spike the growth of your online presence is blogging.  By blogging the type of content that is specific to your business niche, you’re ensuring that your website will be found easily in popular search engines thanks to constant copy updates that contain valuable keywords and concepts.  It’s important to remember to use search engine optimized keywords and phrases that will capture the attention of those that see it. Admittedly, blogging can be time consuming and requires determination and constant fresh content, but the rewards are absolutely worth the effort.

Social Media

Blogging isn’t the only way to garner followers and clients online.  By using websites such as LinkedIn and Yelp you’re opening your business to a myriad of opportunities.  These sites offer immediate exposure and a much higher chance of gaining subscribers and/or followers. Many professionals use such sites to quickly find businesses and individuals that meet the criteria they’re looking for.  The information you post on these sites allows those that pursue your profile to get a quick yet accurate view of what your business is about, what your goals are, and the achievements you’ve collected up to this point.

Trade Publications

Media has always been and most likely will always be a popular way to get the word out about a business, and that fact is no less true when considering trade publications.  Any editorials or articles that showcase your business in a positive light, along with the correct use of SEO, gives your business almost instantaneous exposure. The more exposure your business has, the better your reputation will be.  This will also ensure that your lead generation will grow and prosper within your niche.

Press Release

Clients and customers like to know that they’re trusting the right business within the industry they’re researching or considering, and there may be no better way to do that than to showcase your business’s various achievements.  Press releases are a truly wonderful way of doing just that. A well written press release not only shows others what your business is capable of, but it helps build your business’s credibility. Another viable option is the posting of case studies within your website.  Case studies, much like press releases, showcase the achievements of your business. But, they also list all the facts and detailed information that shows proof of those achievements.

Using SEO and staying true to the niche that your industrial content refers to is an almost surefire way of garnering the online attention that you wish to capture.  Keep your content relevant, fresh, and posted regularly to keep the attention and interest of your followers. By doing this, you’re sure to see a spike in the growth of your online presence.

Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of social media, blogging, and on-page search engine optimization. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

The post How to Create an Industrial Content Marketing Plan appeared first on Signal Interactive.

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Protect Your Business Reputation with Social Media

It seems like everyone uses social media these days, and with that kind of exposure it’s extremely important that your business builds the reputation that you want it to have.  A negative reputation can destroy a company’s credibility, but a positive impact can lift your company above and beyond what you may expect. With that in mind, it’s important to know how to protect your business reputation with social media.

Use Witty Humor

One of the best ways to reach out to your customers or clients is to know what they find humorous.  By being appropriately funny, you’re giving your business the opportunity to connect with your audience on a more personal level.  By knowing trending topics and showing a lighter side to your content, your followers and/or subscribers will connect with your business in a way that makes them feel comfortable.  

Clever use of today’s best SEO practices greatly ensures that your content will be found through search engines as well.  It’s important that you know exactly what’s being posted on your social media accounts, so creating content ahead of time and posting it according to a schedule ensures that new content is posted regularly.  This also keeps irrelevant, controversial, or damaging content to be posted.

Ensure Proper Grammar

Keeping your content exciting, fresh, and humorous is a great way to draw attention, but it’s important to focus on spelling and grammar.  When your audience sees misspelled words or bad grammar it takes away from the professionalism and the overall reputation that your business has earned.  It may seem like a simple thing, but one small misstep can do quite a bit of damage in a short amount of time. A good rule of thumb is to always, always, always proofread your content before you post it.

Respond to Audience

If you’re going to use social media as a tool, then you should use every opportunity.  One way to do so is to reply to every comment or complaint that is posted on your accounts.  By not responding, you show your audience that you don’t take their questions or concerns seriously.  On the other hand, a rude or vague response can be just as damaging to your reputation.

Some questions can be answered publicly and with ease, but more often than not the best option is to ask the person who posted the comment or complaint to message you privately.  By doing so you not only give them the opportunity to say what they need to say without comment from others, but also shows that you’re willing to give people your one-on-one attention.  This is a great way to build a positive reputation through your online accounts.

User-Friendly Contact

Last but not least, it’s vital to ensure that any customer service apps or phone numbers work and have people on the other end that are friendly and ready to help those that contact them.  If for some reason your customer service apps or numbers fail, it’s extremely important that you post a notice letting users know. By addressing the problem quickly and effectively you’ll prove to your customers and audience that you do indeed care about their questions and/or comments, and that you’re working quickly to enable them to have their concerns heard.

The reputation of your business is the foundation on which it will either grow or fail.  By ensuring that your reputation stays positive and that your audience continues to see your business in a favorable light, you ensure that not only will your online presence grow, but that the loyalty of your clients or customers will stay intact.  By protecting your business’s reputation on social media, you protect your business’s future.

Signal Interactive boasts a team of talented Digital Marketing Specialists that understand the ins and outs of building a trusted brand reputation. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

The post Protect Your Business Reputation with Social Media appeared first on Signal Interactive.

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Web Design Strategy: What Makes a Good Website?

The internet is an ever-growing tool, and is a useful resource for marketing your business and brand. A company’s website is the first digital impression left with viewers, so it is important to make sure it’s a good one! Your website should reflect your company’s branding, showing customers a clear view of your values and goals.

So, what makes a good website? Let’s dive into web design strategy, focusing on key points when it comes to creating a website.

Discover Your Branding

First, know exactly what kind of website you’d like to build. Knowing the ins and outs of your brand, company, service, cause, etc. allows you to create a site that is unique and effective.  It’s vital to have a solid idea and a firm foundation on which to build your website, so those that visit it have no doubts about what they’re seeing. Your branding should be reflected within the website at every turn, from font and color to messaging and graphics, as all of this builds your reputation with customers.

Think Design

When you know exactly what you want to create, it’s time to think design. Visually, your website needs to be inviting. Following your branding, ask yourself what theme are you seeking within the website? Bright colors are becoming more and more popular on trending websites, and unique pictures and images are extremely useful for capturing the user’s attention and setting your website apart from others like it. Whether your theme is relaxed and earthy or full of pop art, your website expresses who you are and what you stand for.

User Accessibility

After you’ve established the foundation that you wish to build your website on, it’s extremely important to consider accessibility. Will cell phone and tablet users be able to fully interact and navigate your site? Are the links and tabs of your website easy to understand and follow? It may seem like a simple thing, but with handheld devices always within arm’s reach, many prefer to simply pick up their phone or tablet instead of taking the time to use their laptop or desktop computer. Another thing to consider with the accessibility of your website is the loading speed.  If pages take far too long to load the chances are that users won’t stay on your site for long.

Appealing Content

Last but not least, original and interesting content are vital to keeping a user’s attention. The content within your site should be interesting, informative about your brand or cause, and memorable. It’s important to find the perfect balance of information without being too detailed.  Short yet engaging blogs and/or articles are a surefire way to get your message across without boring your audience or losing sight of what you’re trying to say. Keep the content unique, original, and true to the foundations on which your website is being built, and you’re sure to see a positive flow of users.

By following these steps, not only will you create a website that fulfills your mission of reaching out to the millions of people on that use the internet daily, but you’ll have a site that is one of a kind amongst the multitudes of similar websites out there.  By engaging your audience in a way that truly captures their attention you’re ensuring the growth of your brand or cause.

Signal Interactive boasts a team of talented website design specialists that understand the ins and outs of building a brand Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

The post Web Design Strategy: What Makes a Good Website? appeared first on Signal Interactive.

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Blogging is our Secret Weapon for Local SEO

Blogging is our Secret Weapon for Local SEO

It’s not really a secret that blogs offer fresh, engaging content for websites all over the internet. What you might not realize is how important it is to getting noticed, indexed, and ranked by top search engines like Google, who are looking for signals from your business that you regularly offer educational and useful information to customers in your industry.

Unfortunately, many businesses miss the chance to use blogging as a productive and unique tool to reach their audience, clients, and customers. Blogging can be personal, technical, in house or outsourced, all depending on your business’s particular needs. So, just how does blogging spruce up your website and drive more attention to your business? Discover how blogging can be used as a secret weapon for local SEO!

Be a Valuable Resource of Information

When Google is determining the rank order of businesses for a particular service-related search term, it accounts for about 200 different signals. The algorithm considers things like local citations, how technically sound the site is, and whether it offers a continuous stream of useful, relevant information. That last item is why we place value in adding new blog articles to your site as often as possible.

The point of blogging on your website is to add new copy to the site, hopefully laden with relevant keywords and search phrases. The content should position you as an authority in your industry, offering educational resources to users and customers searching for these insights online. This tactic works well for global SEO, as well as local SEO– particularly if you’re writing about local concerns, places, and businesses.

Form a Relationship with Your Customer

Keeping your audience entertained and up to date on your business and your industry is a vital part of forming a close relationship of trust with them. If they see that you take the time to educate them regularly, they form a bond of trust with your business brand, which can eventually turn into a sales relationship.

Taking the opportunity to also discuss current events and trends on your blog will gain the attention of your clients, leaving them to want to read more. By forming such a relationship, you not only show your potential clients and customers that you care about their input and that your business is approachable, but you ensure that they will continue to follow your blogs, and possibly even subscribe. Captivate them with your expertise, answer their common questions, and eventually the industry will see your business as an authority worth consulting on the next job.

Connect With Bloggers

After forming a relationship with your audience, consider connecting with other bloggers as a way of networking. By connecting with other bloggers you show your audience that you’re tuned into the workings of your industry, and ideally position yourself as an authority therein. On a more personal note, a blog offers your website the unique opportunity to give your business a personal voice. A blog can promote your business, defend the business’s reputation, and even set the record straight publicly and on a personal level. By showing that your business is relatable and can still maintain its professionalism, you show your audience that you are a modern company that understands public relations on all levels.

Share on Social Media

Engaging a blog that truly represents the business is an ingenious way of building your social media presence and foundation. With the content you create on your blog, you can instantly create shareable content for your business’s various other social media sites. A link to your article can be posted on twitter with a short description tag, driving traffic to your site easily and effectively.  The same goes for Facebook, Twitter, and the various other social media sites found online. The content of your blog truly speaks as the voice of your website, and will act as a vital tool to forming a relationship with those that read it.

Blogging isn’t a new thing, but it’s important to remember that it’s a valuable and easily accessible tool.  With the right content and the proper use of SEO, blogging can be the perfect secret weapon to bring your local internet presence to the next level and set it apart from your competition.

    Signal Interactive boasts a team of talented blogging specialists that understand the ins and outs of keyword research, link building, and on-page search engine optimization. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

from Signal Interactive http://bit.ly/2RyikPK

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Build a Local Brand for Local SEO Results

Build a Local Brand for Local SEO Results

Good business starts at home, and that’s even more true for advertising locally. For growing businesses looking for some attention from potential customers, it’s extremely important to build a firm foundation of trust and communication with your local audience. This starts with setting yourself up for easy discovery in local searches, including maps and city directories. Follow these tips to make your local business easier to find by customers.

Optimize Your Local Listings

Local Search Engine visibility is dependent on the search engine understanding who you are, what your business does, and where it’s located. This information should appear consistently and accurately on multiple directories, maps, and local websites in order to signal your importance and service offering to search engine crawlers. This means claiming and filling out your Google Business profile on Google Maps, as well as the corresponding accounts on Bing Local and Yahoo! Local. You will want to fill out your profile completely and upload your best photos. Users want to explore the business before paying a visit, so make it easy for them and the search engines will reward you.

Build an Online Business Presence Locally

Once you clarify to these search engines what you do and where to find you, start adding those details to other websites like the Yellow Pages, Better Business Bureau, Citysearch, and Yelp.  All of these services function as directories of business info, and your Name, Address, and Phone Number should appear on each, pointing customers (and search engine crawlers) to your website. You can also check with your local newspaper’s website or your city’s Chamber of Commerce website to see if they have their own listed local business directory.

Another very important step in solidifying your business presence online is to place the phone numbers and address of your business on major citation data aggregators like Factual and Localeze. Be absolutely sure, however, that each listing is a perfect match to the one before it.  If there are any discrepancies in the spelling or phone numbers, search engines may choose to not include the listing in search results at all, assuming that it’s outdated or somehow underserves the user.

Monitor and Track Business Reviews

You have their attention, and have drawn them in with the familiarity of their city.  Now, it’s time to show your customers just what others had to say about your business. One of the bigger signals that Google and other search engines monitor to determine which businesses should rank at the top for specific service-related search terms, is the number of positive reviews the company has received online. Good reviews mean good service, and that’s where companies like Google want to send their users.

Not only can you receive reviews through sites such as Yelp, Facebook, and Google, but you can track and manage this across multiple platforms on sites like Moz Local, Vendasta, and Falcon.  Once reviews begin to come in for your business, it’s vital that you respond to each and every one with a professional and courteous reply. Whether it’s positive or negative, by responding to reviews you show your customers and other potential clients that you care about their input and their experiences.

Need Help with Local Search?

Whether your business is strictly local or growing worldwide, it’s important to ensure that the people within your city know where you are and what you offer. Make this information as widely available as possible and you’ll see your local search visibility improve dramatically over time.

Our team of experts is well-practiced at optimizing local business listings for clients. If you have questions or need some assistance in your Local SEO goals, let’s have a chat!

    Signal Interactive boasts a team of talented SEO specialists that understand the ins and outs of keyword research, link building, and local search engine optimization. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

from Signal Interactive http://bit.ly/2Ub8Coa

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Social Media Strategy Tips for Business

Social Media Strategy Tips for Business

Social media is everywhere, and is one of the most useful advertising tools available to small businesses. Not only is it free to use the most popular social media sites on the web, they give you a unique opportunity to reach your customers or audience in a way that’s familiar and comfortable to them. By watching the trending topics and knowing what your audience is excited about, you can draw them in based on interest and need without overwhelming or boring them with sales ads. But how do you utilize social media for business? Discover social media strategy tips for any business with tips from the team at Signal, and take advantage of what these platforms have to offer.

Create a Social Media Marketing Plan

Like any other aspect of the business world, it’s important to create a foolproof plan of action for your social media marketing program.  You need to ask yourself how much time and money you want to dedicate to your social media marketing, what kind of audience are you trying to reach, and how you’ll execute your plan to its fullest potential. This includes planning out your content, considering the timing of your posts, and assembling a list of topics you want to cover. By having a plan of action ahead of time you’ll know exactly the type of message you want to share with your customers and the path to getting that message published.

Research

Is there any type of business move where research isn’t vital? Social media marketing is no different! It’s important to constantly research your audience, stay up-to-date on current trends, and know what your competition is doing to draw customers to their accounts.

Action Items

Follow notable Industry Accounts, especially those with a large following

Pay attention to the types of content those accounts are sharing

Note who is responding to and commenting on these posts — this is your audience!

Make a list of popular hashtags being used by competitors and customers, and follow them to be a part of the conversation!

Write down anything you don’t understand so you can Google it later for more insight!

By following trends in the marketing world, you can secure yourself a place in the social media buzz of your industry.

Content

The content of your social media posts, ads, or tweets are what will make or break your social media presence. You want to be pleasant without being boring, modern without being too technical, and you must be able to get your message across without needing a full page to do so.  Readers want to be interested within the first few words, and in today’s busy world people have no time or patience for long-winded speeches.

This goes for any URLs you post as well.  By shortening any URLs within your content, you are not only showing your customers that you respect their precious time, but you also demonstrate that you do in fact know how to fully utilize social media.

Your posts and/or ads need to be interesting, to the point, and eye-catching. By using search engine operation, trending topics, and your unique business voice you can reach literally millions with a simple tweet or post.  The longer you can hold your audience’s attention, the more likely they are to not only engage with your marketing, but to share it and make it even more popular.

Create Content Ahead of Time

A useful tool for ruling the social media marketing world is to create content ahead of time and schedule posts out across a pre-planned timeline. By doing so you ensure that your social media accounts always have new content, and any important announcements you need to make are scheduled and won’t be missed.  Keeping your accounts fresh and updated with new content is vital to the success of your social media marketing. Letting an account go stale can cause the loss of followers, clients, and customers.

Know When to Use Videos

Statistics show that videos and pictures are popular among followers and clients, and engages people in a way that mere words can’t. Visual imagery is a great way to reach your audience, and can allow you to reach them on a more personal level. It’s only been a few years that our mobile devices could stream video at lightning fast speeds, so audiences are eager to absorb this new, readily-available medium. Use video to communicate more in-depth messages and show some behind-the-scenes glimpses into your business process.

Engagement

Engaging your audience is perhaps the most important step of marketing within social media.  It’s not enough to simply post to your social media account and hope it gets attention. You need to follow up and reply to any comments left on the post. Make sure to reach out and comment on the posts of your peers in the industry too. This shows the audience that you’re present and engaged, just like they are. Social media is supposed to be social — so engage people in comments and conversation along the way.

Stay in the Game

With these steps in mind, it’s important to remember one last thing about your social media marketing: keep it passionate and never lose sight of your goal! Whether you’re trying to increase your customer base or reach more people with your message, it’s extremely important that you stay true to your original message.

  Signal Interactive boasts a team of talented Social Media Specialists that understand the ins and outs of research, engagement, and appealing content. Let us help you dominate the top spots in your industry!

Call us today at 614.360.3938.

from Signal Interactive http://bit.ly/2FzA4rr

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How Small Business Social Media Marketing

Social media marketing is a talent, sufficient reason for the small business social media marketing option that is right, business owners could grasp it. We have experienced the hairdressing market we needed to head to another degree which involved social media and although we pride ourselves on being update with web presence of being linked and all of the benefits. A very-focused social media marketing and content marketing strategy intended to create a solid brand features a greater opportunity for accomplishment than a broad approach that attempts to become all-things to all people. While managed properly, Social-Media can help your brand produce genuine experience of your target audience. Sixty percent of participants into a new Google review mentioned they've used a click-to-call button to quickly connect with a company. I questioned the experts due to their greatest media guidelines that were social, and here is what they'd to convey.

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