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Sigma Holiday Shop
Leverage Fancy’s expertise in curation, merchandising and production to identify, recruit and engage new customers. We do everything top to bottom.




vimeo
NOBODY DOES SHOPPING + ENTERTAINMENT + ART QUITE LIKE FANCY
Examples:
Fancy Holiday 2016 Shop featured performances by Travis Scott, D.R.A.M., Asap Ferg, Desiigner, Cam’ron, Juelz Santana, Rick Ross, Rae Sremmerd, Jadakiss, Mike Dean, Ryan Leslie, Flatbush Zombies and others. Fancy G-Eazy Geralds Barbershop
Future Tour Shops in NYC and Los Angeles Jay-Z Reasonable Doubt 20 Anniversary Popup
Dwyane Wade & Gabrielle Union NBA All Star Popup
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Ecommerce
Fancy will deliver the digital version of the shop to run simultaneously with the offline physical retail activation.
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Branded Content
Fancy will produce high quality, relevant branded content, videos and articles. We will do everything from top to bottom including sourcing talent, production, editing and distribution.
youtube
Ep 001 - Charlamagne Tha God | Best Seat in the House!
https://www.youtube.com/watch?v=CkHydmScpbI
Ep 002: Jeezy | Best Seat in the House!
https://www.youtube.com/watch?v=6bn-1rlCdBA
Ep 003 - Jon Wexler | Best Seat in the House!
https://www.youtube.com/watch?v=MrkVt_AAdoM
Ep 004 - Lenny S. | Best Seat in the House!
https://www.youtube.com/watch?v=7GXkl23uCR8
Ep 005: Rick Ross | Best Seat in the House!
https://www.youtube.com/watch?v=7jAD75_SGTU
Ep 006: Sickamore | Best Seat in the House!
https://www.youtube.com/watch?v=TX5oP64WCRM
Trust the Process 002: A$AP Ferg
https://www.youtube.com/watch?v=3BHe3ekq2g8
Trust the Process 003: Eileen Kelly
https://www.youtube.com/watch?v=OuRyyTYnXNg
Fancy Editorials
https://fancy.com/articles/gizele-oliveira
https://fancy.com/articles/marie-louise
https://fancy.com/articles/Coco-the-DJ
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Social
Fancy will execute influencer marketing initiatives including social posts on Instagram. We will also power a real time feed of social posts embedded on the e-commerce site.
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