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Childish Gambino's Latest Track 'This Is America'

First Single Since 'Awaken, My Love' 

“This is America” was released on May 6th, 2018 with an accompanying music video, and is speculated to be the first single from Gambino’s upcoming, and supposedly last, album. It is his first single since the release of his 2016 studio album Awaken, My Love!. The song serves as a commentary on the condition of black Americans and American culture as a whole in 2018. This concept is represented clearly in the video, along with the fact that the problems that Americans think they can ignore eventually catch up to them.

The stark contrast between the happy, carefree chorus and the dark, aggressive verses highlights the way the black experience is perceived in popular culture versus reality. This contrast can also allude to the cyclical shifts in mood in America whenever there is a shooting – one second, the entire nation is in an uproar, but the next, they are happy and unconcerned, placated by vapid pop culture trends, and the cycle persists." -

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Splendour In The Grass 2018 lineup

The long anticipated lineup is finally out. Splendour In The Grass 2018 looks like it will be a huge one with the like of Kendrick Lamar, Henry Rollins, Gang Of Youths and a fuck load more right in our backyard of Byron Bay. Locals tickets go on sale Sunday 15th of April and for the rest of the world the 19th of April. Be quick because you don’t want to miss out on this three day splendour bender. 

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We Dig Jacob Wilkes

We spoke with a 17 year old photographer Jacob Wilkes about his concepts and processes to gain an insight to his raw and relatable style. 

Here is what we got + His Archive. 

What amped you to start taking photos?

In 2009, when I was 9 or 10 years old, I took my first photograph. I shot with my Mom's Nikon Coolpix point-and-shoot camera, while on a family vacation on the big island of Hawaii. I recall fixating on the sillouettes of the palm trees against the sunset. The light at the time was fascinating to me and I just had the urge to capture it. I hurried back to the hotel room to get the camera before nightfall. In the end, I was really stoked about the photos I had taken, in fact, I still have the files on my desktop to this day. I think this excitement about the things I see and places I visit is really what started my passion for taking pictures.

 Why film photography?

I first experimented with film photography this past year after I received a Holga 150 as a holiday gift. I was accustom to the instant gratification of digital, but the more I shot, the more fell in love with the excitement involved in developing a roll of film. For me, it's this excitement that keeps me shooting film, at least for now. I also believe that shooting film has changed my approach to photography, which has been an important step in my development as an artist. When shooting digital, it is easy to fixate on finding the proper settings or the right angle, as you can instantly view your results on the screen. With film, I am limited to 36 frames to adequetley capture a subject or scene. I feel that it's because of this limitation that taking photos becomes more about thoughtful observation and less about the final product. When I see my rolls developed, I see my own feelings and perspectives conveyed by the images, which is a really satisfying feeling. 

  How do you find inspiration?

I think a lot of my work is heavily influenced and inspired by music. I was fortunate enough to have my Dad expose me to some of his favorite bands (Steely Dan, Seal, and John Mayer to name a few) when I was 4 or 5, and my passion for it really took off from there. I love to think that music is a soundtrack for life, which is why I have hundreds of songs and genres to choose from depending on how I feel. If you think about it that way, it's easy to see how art and music are intertwined, as they both express life in similar ways. When I listen to an album or a song, my head is filled with visuals that I like to emulate in my work. Sometimes inspiration flows, and other times I find myself in a creative lull where I feel like it's just not quite coming together. I think ultimately it it best to simply create, and the inspirations will show themsleves in the finished product. 

 Where do you get your photos developed?

I'm fortunate enough to have a great photo lab about 2 miles away from my home in Venice, CA. It's called Rose Photo and it's unfortunately one of the few places in LA that still develops film. There's a very charming Korean couple who do all of the developing and own the place. I just always feel good taking my film there. I know they do a great job, and I'm indirectly helping to maintain the presence of film photography in Los Angeles. If I have some extra time, I love to develop myself in the dark room at Santa Monica High School, where I attend school. I think its interesting to have that hands-on interaction with your photos.  

 Favourite camera?

For me, my favorite camera is my Leica M6, which is also kind of my 'daily driver'. I was fortunate enough to aquire it this year and I really have fallen in love with it's simplicity. The camera breaks photography down to its core elements; aperture, ISO, and shutter speed. I like to keep it simple and really focus on the photos, so it's a great camera for my personal tastes. 

 Instagram yes or no?

Personally, I use instagram primarily as a platform to share my art and photography, but also to stay connected with family and friends. I love being able to keep up with some of my favorite artists and athletes, as well as my friends and family all in a single application. On the other hand, I think that social media can often blurr the lines between fantasy and reality. In a world full of pictures, it is quite easy to portray fantasy as reality, leaviing users questioning there own lives and realities. I think the most important thing in the age of social media is to have confidence in your reality and what you do with your 24 hours, rather than to have confidence in your online image. So yes, if you use it in a healthy manner. 

 Who is your favourite photographer?

My favorite photographer, quite naturally, is my Uncle, Stephen Wilkes. I remember being a young boy at his exhibitions in Los Angeles, and I've always admired his ability to tell stories in his photographs. My favorite body of work he has done is his series titled, "Ellis Island: Ghosts of Freedom" which provides a look inside the eerie structures of Ellis Island, where hundreds of thousands of people came when they immigrated to the US. I think my passion for photography was discovered by my own curiosities as a child, but I have always been proud and inspired to see my Uncle succeed in a field that is becoming more and more exclusive. 

 Why Sifimag?

I find that Sifimag shares a lot of the same interests as me and my work. The mix between lifestyle, surfing, and music is what I think alligns my work with the magazine, and I am stoked to be a part of it. 

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Inside Frank Ocean's Blonde

INSIDE FRANK OCEANS BLONDE - PITCHFORK

Frank's 2012 album 'Channel Orange' was a world wide phenomenon and some thought was impossible to beat. "In 2013, Ocean filled a duffle bag full of hard drives of music and fled to London, where he'd hole up in the Abbey Road Studios to begin recording Channel Orange's follow up. He also replaced his entire business team and begin what he called " a 7 year chess game" to buy himself and control of his original recordings out of the Def Jam deal he signed in 2009." 

Video By: Pitchfork

Franke Ocean's Video Album 'Endless'

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5 MINUTES WITH ANDRICO REID.

We got together with photographer, Andrico Reid to understand his creative methods, inspirations and process of capturing photos. Enjoy. 

Who introduced you to photography and who has been your main influence?

"An acquaintance of mine—he was photographing an event we went to. It was so captivating and interesting to me, so I decided to do some research on cameras. I ended up buying a film camera to start taking pictures—to document my life and the people around me. It made me   realize that was what I should be spending my time doing. My main influence sources of inspiration are the by-products of urban life around me, and a visual artist who calls himself Hidiji Films." What or who is your favourite subject to shoot?

"My favourite thing to shoot would probably be abandoned objects in urban areas—especially shopping carts. When it comes to subjects, I love to capture everyday people. I don’t often work with models because I’m more inspired by familiar faces you might see on the street. I try to combine these elements by inserting raw emotion & beauty into grungy, run-down areas. I consider myself a street photographer, but I don’t often photograph buildings or architecture—I like to capture the minute, overlooked details."

What are the three most important aspects for a perfect photo?

"My creative process and my brand, “DRICODIA”, consist heavily on documentation and consistency. I truly believe that documenting your creative process is just as important as the content itself in this era. We spend so much time creating  that “perfect” piece of content, but why not document the process of getting there? That’s something everyone can relate to—the process of learning and figuring things out."

There’s three words I live by: RESEARCH—DESIGN—CREATE

35mm, digital or both?

"Most of the time I shoot with Kodak Portra 35mm Film."

What has instagram done for photography?

"Instagram is a great outlet that has really evolved. I was actually reading a Vogue article a while back about how Instagram is one of the biggest art dealers in the world now. It’s definitely changed how we consume art and culture. I think it’s done a great deal for photography and has connected so my brands and creatives together on an international level. "

Weapon of choice?

"My go-to is always Portra 800 & my Nikon F65."

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Copy of Dog Fight

Dog Fkn Fight

If you follow us somewhat closely, you would have seen the instagram tag, @dogfknfight come up. These boys over 2017 have a bunch of songs that could either be used to piss off your neighbours or play for hype up for the early. Keep your tabs on these boys because they will continue to make some noise. 

  Photos By : Noah Gallagher

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Compagno

 Put your hand on a hot stove for a minute and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. - Albert Eistein 

Muse: Anna Drewe

Taken By: Noah Gallagher

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Mason Ho "Eel Boy"

MASON HO "EEL BOY"

Well... what can we say? Mason Ho, the man who somehow turns every board into a magic carpet, every wave into a gem and every moment into eye catching. Do yourself a massive favour... watch the magician work his magic in some ridiculous waves! 

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Rey-minisce

Dane Reynolds 'Entitled'

Just a quick little throwback to one of our favourite surfers... in between kooks, and the rest of the circus we find Dane Reynolds throwing some absolute buckets towards the lineup. Enjoy the two minute of pure skill.

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Falls Byron bay 17/18

This series is a group of photos reflecting our time at the amazing Falls Festival Byron Bay. The 3 day festival showed us a time that will never be forgotten. Meeting many new friends that we shared the time with accompanied by the music produced by world class performers. Flume counting us down was one of the best ways you could enter a new year then followed by a sea of 20,000 plus people sharing the dance floor. The final night poured down but that obviously didn't stop anyone but fortunately clearing up later in the evening for a band that I believe every teenager over the years has listened too, The Kooks. 

 Huge Thanks to Falls festival for having us! See you next time. 

 Please enjoy The Falls Festival playlist while looking over the photos. 

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Curren Caples - Home Field

Home Field - Presented by New Era Caps featuring all round legend, Curren Caples. 

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4 Photos.

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Sara

 Not all who wander are lost.

Photographer: Weiqi Dou

Model: Sara van Eijkelenburg

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Issue 1 Playlist

Here are 100 of the songs that we listened to throughout the the duration and creation of Issue 1. You will be listening to the likes of some of the greatest and some others you might not have heard before. We at Sifimag listen to potentially the widest spread of music genres (obviously not) but our spread is still pretty big with artists like A$ap Rocky, Wolf Mother, King Gizzard & The Lizard Wizard, The Growlers, Post Malone and more. Some were enjoyed at 3am in the morning through headphones by one's self and some were enjoyed at 11pm at night through speakers with the compony of some fucking legends. Enjoy. 

N

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New Tame Impala

 Christmas Came Early - 'Tame' Have Gifted Us with New Music

Psychedelic rock band, Tame Impala have released a Currents B Side & Remixes EP. The new EP features 3 new tracks and 2 remixes.  "List Of People (To Try And Forget About)," "Powerlines," "Taxi's Here,"  "Let It Happen" by Soulwax and the new "Reality In Motion - Gum Remix." The EP was released today as a part of the 2015 Currents Collectors Edition.

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Noa Deane - Candle

While world title scenarios, Stab in the dark featuring Jordy Smith and Kelly's wave pool have been making headlines, Deane's unorthodox approach comes into play again. After his 'Cheese' videos, Volcom sponsorship and Stab's 'Dock' Noa Deane has been apart of some dope projects and with this video showing us Noa has not only still got a huge progressive air game but some gnarly rail work. Enjoy.

  Filmed & Edited Mikey Mallalieu

Music The Saints, This Perfect Day Witch, Isadora

Additional Footage Dave Fox Toby Cregan Guillem Cruells Yentl Touboul Shane Fletcher

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Her Pony - Sifimag

Her Pony as seen in Sifimag Issue #1. We spent the day with Her Pony shooting for their season launch. Creative Australian boutique label. Limited edition collections, one-of-a-kind, hand-made pieces & curated vintage. Pre Order Issue #1.