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Top 7 Digital Marketing Trends you Need for 2022

It’s difficult to keep up with all of the shifting aspects of digital marketing. The digital world is continually evolving as new technologies, strategies, and algorithms become accessible, from SEO to PPC, platforms, tools, and best practices.

We recognize that what worked in the prior few years may not work in 2022, and staying on top of current trends is the best approach to obtain the greatest outcomes for your company. As we start a new year and technology continues to evolve at a quick pace, now is a good time to take a look at the digital marketing trends that will be more prevalent in 2022.

The Cookie is Dead

In early 2022, Google stated that it will stop tracking cookies. What does this imply for your company?

Simple. It’s horrible news, and it’ll involve some significant modifications.

Many advertisers and companies rely on the ability to track individuals around the internet. Users’ privacy concerns, on the other hand, have grown increasingly essential to an increasing number of internet users. It occurred during the adoption of GDPR, which increased consumer awareness of their online privacy. Consumers can already opt out of third-party cookies and tracking, but digital advertisers are seeking new methods to adapt their strategies.

Many companies are beginning to use first-party data or even zero-party data to acquire information about customers and serve appropriate advertising to boost online sales.

The use of zero-party data is growing in popularity. In a nutshell, it’s information provided directly by a customer to a company. It may be done through a poll, gamification, or simple online engagement between consumers and brands.

You should consider upgrading your CRM software because such data will become increasingly important if cookie tracking is no longer possible.

Own Your Audiences

Because you can only own what you’ve gathered, the social media networks you create effectively own your audience. You don’t own any of them, and even if it’s been working for you, you should think about owning your audience. In the end, collect as many emails as you can!

Reaching out to your audience on a platform as we do here at SerpSol Technologies with fewer distractions can help you reach more people. Because of the rapid flow of fresh information, most customers’ attention spans are quite short today. Also, today’s algorithms include a lot of metrics and dependencies that impact how your message is delivered, so you have a higher chance of being heard over all the marketing noise.

As a result, one of your objectives should be to take control of your audience. I know it’s easier said than done, but you’ll be able to reach some fantastic outcomes in the end.

With all the changes in the digital landscape, people will be more and more selective about what they consume, as their expectations will increase.

Simplicity is King

The king is no longer the content. There is a lot of stuff on the internet, but relevancy and quality are the most important factors!

Consumers are increasingly interested in high-quality, one-of-a-kind content. Unfortunately, the amount of information available on the internet is limitless, therefore providing high-quality, original material is becoming increasingly crucial.

Working on lengthier, more instructive material for blog posts and articles is a great way to boost your SEO and establish thought leadership. Remember that you are not required to publish every day. It’s preferable to give higher-quality material less frequently, but make sure it’s relevant, entertaining, and helpful.

Conversational Marketing

Everyone will be a storyteller in 2022. Even brands must communicate in a way that conveys tales about their products and services. Consumers aren’t interested in hearing how great your product or service is. They want to hear about a moment when you helped solve a specific problem or the trip that customers take when they use and love your product.

Many companies still use flowery language to describe their goods. A real-life demonstration of the product’s benefits is frequently absent.

Adopt Automation

Over the last several years, I’ve noticed an increase in the usage of data-driven marketing efforts across a wider range of businesses. By automating operations and spending less time on repetitive chores, marketing automation may help you become more efficient and productive with your digital marketing approach.

The “one size fits all” strategy has long since ceased to be effective, and it’s past time to consider segmenting various techniques, content, and sizes based on your target demographic.

Zero-Click Searches

So, what exactly is a no-click search? When you have a question, simply ask it in Google and then click on the article that best answers your query or provides you with the information you require. However, you may find the solution in a paragraph at the top of the results page.

These boxes, known as Position Zero in search engine results, frequently include a picture as well as all of the information you were looking for in an easily distinguishable box. You don’t need to click on an article since you already know the answer.

Consider how you might alter your page names to suggest what visitors will find when they arrive at your site. Being the topic of a zero-click search indicates that you’ve made it halfway and that people are interested in what you have to offer.

Provide User-Generated Content (UGC)

User-generated material is invaluable in terms of establishing trust with your audience. It may aid in the improvement of your brand’s search rankings, credibility, and overall engagement. Peer social media posts affect more than 80% of customer buying choices.

You can build deep relationships that drive long-term engagement by exploiting your followers’ material. You may find this material by searching for your brand on social media networks or by encouraging others to engage and contribute content using hashtags.

User-generated material, when controlled properly, maybe a great tool for your website’s SEO and user experience. User-generated content (UGC) doesn’t have to be sophisticated or time-consuming; it may be as simple as a user review on a product on your e-commerce site, a remark on a blog post, or a Q&A area where people can ask questions and get answers.

The Bottom Line

The year 2022 will usher in some significant changes in the way we market. The demise of the cookie has a significant impact on digital advertising, which many firms rely largely on upon. What happens to standard remarketing strategies? What innovative applications will help marketers catch their audience and stay in front of them at all times?

Even while we don’t know what effect it will have, one thing is certain: customers will continue to expect more, which is why it’s time to begin experimenting with new advertising approaches. Continue to explore, measure, and make sure you’re taking into account new technologies.

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5 Free Ways to Quickly Grow Your Online Business

Not everyone can afford to invest tens of thousands of dollars in their internet business. In actuality, you may do a great deal without spending any money. All it takes is a little effort and creativity.

Today, Serpsol Technologies shows you how to start promoting your online business for free. You may begin right now to improve the long-term viability of your online presence.

Here are seven of my money-free strategies for growing an internet business. Although you may wish to spend money on these strategies in the future, you can get started right now for free.

1. Deliver High-Quality Content

Whether it’s a corporate blog or a product description, creating high-quality content is critical. It’s all about engaging the audience and providing them with the information they require.

This information must be conveyed in a way that maintains reader interest. Avoiding text blocks, using headers to separate topics, and using simple language is only the beginning.

Staying accurate is another crucial part of the material to remember. Always base your work on evidence that may be supplemented with information from other sources. You want to make sure your company is perceived as a reputable source in an age where “fake news” is thrown about constantly.

To put it another way, you want your organization to be seen as authoritative. Authority improves both brand reputation and searches engine rankings.

2. Be Mobile-Friendly

Everyone needs to have a mobile-friendly website today. More than 54% of people browsing the Internet are doing so from smartphones and tablets. If your site isn’t responsive or has a mobile variant, you may alienate more than half of your consumers.

Being mobile-friendly includes a variety of adjustments to the website.

No Flash video: Most mobile devices do not work well with Flash.

Optimized images: Rendering graphics takes bandwidth and time. Always use the correct sizes for your site.

Tappable elements: Text links are often too small for thumbs. Use larger buttons that are easy to touch or click.

Easy navigation: Don’t overfill the navigation menu. If it fills the screen of a smartphone, it often appears overwhelming.

Easy Functionality: Visitors should be able to easily manage the site from a 3-inch screen.

Some aspects of being mobile-friendly do not require a monetary investment. Things such as modifying images to fit, redesigning the menu bar and more can be done easily by yourself.

In fact, using systems like WordPress hosting already does most of that for you. It’s already mobile responsive without making adjustments.

An easy way to get an idea of what your site looks like on a mobile device is to shrink your computer’s web browser. By adjusting its height and width on your screen, you can get an idea of what people see when looking at your web pages.

3. Integrate Social Media

One of the beautiful things about social media is how effective it is without actually spending money. It’s free to create a profile on most platforms and can easily put the business in front of thousands of potential consumers.

However, it’s not enough to simply have a Facebook or Twitter profile. You can’t just put up a business page and hope people flock to it. You have to be a part of the premise behind the idea: being social.

Adding Daily Posts The number of times you should post content on social media varies for businesses. While some find it successful to do five or more, others do well with just one. The point is you need to be active if you want attention from your target audience.

Images Matter When posting content to social media, use images or video. Graphics engage users far more than simple text. For instance, posts with images on LinkedIn receive 200% more of an engagement rate than regular text. On Twitter, videos are 6 times more likely to be retweeted than simple photos.

Share Meaningful Content Don’t simply share random pieces of information. Post content your audience will want to read. This includes sharing any websites you find online, retweeting relevant accounts on Twitter, or perhaps even commenting on someone’s post. Keep it all centered around your industry and niche.

Adding Social Buttons Nearly every website has social sharing buttons on its content. Don’t forget to add it to your store items or service offerings as well. You never know who is looking at your pages, and he or she might share your goods with their own followers.

4. Focus On Your Target Audience

Concentrate your company’s efforts on a certain target market. The greater the quality of your visitors, the more you simplify content, goods, and services. This implies you’ll concentrate your efforts on those who are most inclined to spend money with your company.

If you sell kitchen appliances, for example, you wouldn’t want to write guest blog posts for a website that focuses on lawn care items. Any marketing you undertake should be relevant to what you have to offer.

The sort of content you publish and the brands of items you carry will all be influenced by your target demographic. If you want to have the highest chance of success, you’ll need to figure out this crucial component.

Many fledgling firms make the mistake of attempting to reach “everyone.” This frequently results in a haphazard marketing plan that proves to be unduly costly in the long term.

Maintain your focus on those who will directly profit from the company. Knowing your audience will save you a lot of money later on when you’re ready to spend money on adverts. Instead of showing advertising to everyone, you may target them to individuals who are most likely to make a purchase. Take a look at free tools like Google Analytics if you’re not sure who your target market is. You may get an idea of who enjoys what in your business by looking at the activity statistics on your website. Many eCommerce systems also have a version of these features. Examining your immediate competitors is another smart technique to scout out your potential buyers.

5. Take Advantage of Free Marketing Tools

The Internet is full of free marketing tools from email marketing campaigns to designing perfect social media graphics. While it may take a bit of effort to find tools that work best for you, the end result is a far more streamlined system.

Let’s say you want to publish a post on your Twitter, Facebook and Google+ account for the business. Instead of going to each one of these, which is time-consuming, you can use free tools like Buffer and simultaneously share the post with all three.

In fact, there are a number of social media marketing tools you can start using right now to boost your business. While some may have a monthly subscription fee, many will have free or trial versions you can test out immediately.

If you have a website on WordPress, there are thousands of plugins you can choose from to grow your business in 2020. For example, you can check out HubSpot’s free WordPress Plugin that offers a rich set of tools to boost your sales and marketing performance: CRM, forms, email marketing, and more.

If you don’t have your business listed in Google, you’re missing out. Because of how local searches operate on the search engine today, people in your area may never see your business listed on the results page.

One of the first things you should do right now uses Google My Business. It’s a free platform rich with data while making sure your local customers know where your store is located.

The Internet is full of free marketing tools from email marketing campaigns, like HubSpot’s Free Email Marketing, to designing perfect social media graphics. While it may take a bit of effort to find tools that work best for you, the end result is a far more streamlined system.

While you may receive more benefits from certain marketing tools by paying for premium service, sometimes the free versions are all you need. The point is you need to push the limits of these free tools to benefit.

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How To Find your audience on Reddit

Introduction To Reddit

Reddit, called the “front page of the internet,” is a social media platform with over 330 million monthly active users. The site is used by these users, known as Redditors, to share, engage with, and consume the newest news and hot topics.

Reddit is more than a social media platform. The platform provides a one-of-a-kind and hitherto unexplored wealth of market research. Reddit, when utilized appropriately, can help marketers decode their target demographic, conduct keyword research, and generate fresh ad ideas — we’ll show you how today. Continue reading!

Find your audience.

Because Reddit is such a large online community, pinpointing your target demographic might be difficult. Some subreddits have a lot of activity yet cover a wide range of topics, while others are very narrowly focused and have very little activity. To locate your target audience Just Like Us, Serpsol Technologies, you must be smart in your search and strike the perfect combination of topic content and interaction.

Use the subreddit search tool to accomplish this. Despite the fact that there are innumerable subreddits dedicated to your target demographic, sector, or interests, we recommend starting small. See what you can find by searching for the following terms:

Your products:

Try looking for your branded keywords or particular product names on Reddit to locate current posts about your products or services. Not only will you be able to easily determine where your consumers are on Reddit, but you’ll also be able to measure how people feel about your items in general.

Your competitors:

Search for phrases linked to your rivals and their goods to get competitive intelligence. You could come across Reddit discussions where customers debate the merits of a competitor’s product vs yours, which can give useful information for your marketing plan.

Keywords and phrases:

Consider your SEO approach and the organic keywords you want to target. These similar keywords will most likely lead to an intriguing collection of subreddits where users are conversing about your business and marketing efforts.

Industry keywords:

Consider your audience’s broader interests. Can you think of any industry-related subjects or phrases that are similar to your existing product offerings? A marketing automation platform, for example, might not provide a social media marketing solution, but by looking for phrases connected to corporate social media, they’re likely to discover a qualified audience.

A list of subreddits will be generated for each search query. Remember that not every subreddit will be useful to you or your study. Look for the following signals when you research each subreddit to see whether it’s a suitable fit:

Audience size:

How many subscribers does the subreddit have?

Subreddit activity:

When was the last post? How many comments does the average post generate?

Subject matter:

What topics are users discussing? Are the posts relevant to your typical customer?

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How to Boost Your Facebook Organic Reach: 5 Powerful Ways

Many marketers feel that the days of organic Facebook reach are past due to the ever-changing Facebook News Feed algorithm. However, while it may be more difficult for your content to do well organically, it is far from impossible.

Over the last year, the sticky subject of Facebook’s falling organic reach has caused problems and protracted disputes among marketers. Facebook is promoting more meaningful connections and giving users more power over content production with recent improvements and the new algorithm.

SerpSol Technologies will go through the 5 ways to improve Facebook organic Reach:

1. Mix up Your Post Formats

Even though video might help you increase your Facebook organic reach, it shouldn’t be your primary content type on the network!

It’s critical to change up your post types to keep your feed interesting and appealing to your viewers. Remember that the more fascinating and diversified your material is, the more likely it is to be shared by your followers, increasing your organic reach.

2. Fine-tune Your Publishing Time

It’s critical to get your publication time perfect if you want to increase your organic Facebook reach. This is because posting when your target viewers are online boosts your content’s exposure and organic reach.

Knowing when to post on Facebook at the ideal times can offer you an advantage.

Examining your performance statistics and seeing a trend of higher interactions is one technique to determine the best posting time for your company.

If your involvement increases on Mondays and Wednesdays at 8 p.m., for example, it’s a sign you should post at that time.

3. Say Goodbye to Click baits

Although it is tempting to use clickbait, you should avoid it at all costs!

Click baits aren’t going to help you obtain more organic reach on Facebook; in fact, they’re going to have your posts degraded.

Facebook places a lot of emphasis on the quality of posts. This implies that if you post low-quality material or suspicious connections, you’ll almost certainly attract the platform’s notice, and not in a positive manner.

That’s why, whenever you develop or publish material, avoid unethical techniques like employing click baits — it’s simply not worth the risk.

4. Tap into Facebook Groups

Using Facebook Groups to retain clients is another wonderful strategy to increase your organic reach on Facebook. Facebook claims that there are over 400 million individuals in Facebook groups.

You may share material with people who are interested in themes connected to your business by posting in Facebook groups. As a consequence, you may reach a huge user group that is relevant to your business, making your postings more likely to be clicked on.

Create a Facebook group and provide additional connections to enhance your organic reach on Facebook. Creating a community involves dedication, effort, and ongoing interaction with your followers, but it may also result in long-term and persistent engagement.

Don’t be scared to start your own group to bring like-minded folks together and share knowledge. This type of environment is ideal for increasing your organic Facebook reach.

5. Take Advantage of Trending Topics

Follow the most popular subjects on the platform to develop a great content strategy. You may also utilize Facebook Business’ Hot Topic Tool to check what’s trending by category, industry, date, age, gender, and other factors.

You can draw more people and earn publicity for your company by carefully planning and timing your events.

The Takeaway

Even though the organic Facebook reach is dropping, it’s not dead yet, and still are ways to combat the News Feed algorithm. The game surely has changed, but you can play it well and to your advantage using the tips outlined in this article.

Staying on top of the Facebook algorithm changes and adjusting your strategy accordingly might seem overwhelming. Yet, if you shift the focus away from your brand and think audience-first, you’ll be able to create amazing content, get more shares, and skyrocket your organic Facebook reach.

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How to Use Twitter for Business: 5 Tips to Promote Your Brand

Do you want to increase your Twitter business Next year? Many businesses invest a lot of time and effort on Twitter, yet they never see any actual returns! They put in a lot of effort into their Twitter company pages, yet their followers never seem to ENGAGE with what they have to say. Does this ring a bell? Don't be worried! This study will show you how to transform your Twitter account into a lead-generating MASTERPLANNER as we for Our Businesses Including Serpsol Technologies. That translates to more likes, clicks, and leads!

The use of Twitter for business is exploding in popularity.

Consider this:

Every month, more than 300 MILLION individuals use Twitter.

What does this signify for your company?

It's no longer an option to advertise your business on Twitter; it's the new norm.

This article will look at 15 different methods to utilize Twitter to increase your business's traffic and revenue.

We'll also teach you how to halve the amount of time you spend on Twitter!

You'll discover:

Implement Twitter cards on your website

Build your Twitter following

Identify and engage with influencers

Use Twitter lists to manage your feed

Use Twitter Custom Audiences

Implement Twitter cards on your website

Twitter cards are an AMAZING way to make every single one of your tweets stand out.

When Twitter cards appear in feeds, they provide visual material from a link rather than simply text. It's a massive error not to include Twitter cards on your website!

Because more visual content leads to increased interaction, 68.7% of marketers believe it is "extremely important" or "vital."

There are five different varieties of Twitter cards, one of which is the huge picture card shown above:

Card with a summary

a huge picture of the summary

Markup on player cards, app cards, and cards

It's not difficult to enable cards on your website.

All you have to do now is copy and paste some code into your website. 

Build your Twitter following

Having a large, engaged, and well-targeted Twitter following may help you grow your business.

There are a number of excellent methods for increasing your Twitter following.

One of the most effective methods is to become more active on Twitter.

Following other people who are providing similar material and engaging with them on a regular basis is a good idea.

Because being more active on Twitter requires a significant amount of time, I propose the following:

Automate your tweets

Make a blogging schedule for yourself and stick to it.

Instead than browsing mindlessly, set aside time each day to react to other tweets.

As your following grows, you'll see an increase in interaction and website visits.

Identify and engage with influencers

The BACKBONE of a successful Twitter marketing approach is influencers.

Why?

Developing relationships with influencers can lead to increased:

Website traffic Twitter followers Engagement

How do they manage to accomplish it?

Influencers in your field already have the following you're looking for.

By cultivating connections with them, you have access to their audience!

Influencers can be approached in two ways:

Interact with their material in a natural way.

Pay them to promote your company.

Begin by organically connecting with their material.

You'll immediately see if they can benefit your company.

Contributing to an influencer's posts on a regular basis will draw attention to YOUR Twitter account.

And you'll quickly see that your fan base is expanding.

Use a dedicated tool like Audience to find the ideal influencer to promote your company if you desire to sponsor an influencer.

Use Twitter lists to manage your feed

Your timeline may become busy as you add more individuals to your list of followers.

Make lists to keep track of the tweets you wish to see (and save time).

A Twitter list is a subset of your main feed that contains only the individuals you wish to view.

To construct a Twitter list, follow these steps:

Go to your profile's "Lists" tab.

Select "Create a List" from the drop-down menu.

Add accounts to the list by selecting them from the list of people you're following or by navigating to individual accounts and clicking "Add to list."

Twitter lists keep you from wasting time scrolling through endless (irrelevant) tweets.

So you'll be able to better interact with your most valuable mutuals more efficiently.

Use Twitter Custom Audiences

Custom Audiences puts your Twitter advertising in front of the people who are most interested in them.

Visitors to your website and email list are PRIMED to be prospective clients.

Using Twitter advertisements to target them brings them one step closer to conversion.

When you have something to advertise, use Twitter's Custom Audiences function to target those fans.

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The Importance of Social Media Marketing in 2022

In our working life, the year 2021 ushered in a slew of changes. We’ve made Zoom our default meeting room, and we do webinars on a regular basis to improve Serpsol Technologies. The most significant shift, though, was how social media became the go-to platform for learning, finding new job chances, and growing our companies. It just goes to illustrate how critical social media marketing is.

As a result, several marketers have refocused on their social media marketing approach.

LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok enable marketers to connect and engage prospective consumers where they are: on LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. Marketers can engage their audience with a solid social media strategy and the ability to offer interesting content.

In 2022, social media will continue to be a significant strategy, and businesses may continually improve their approach.

Why Is Social Media Important for Your Business? 7 Reasons.

B2B marketing, despite the fact that it aims to sell items to other businesses, is still based on human interactions. Social media has always been used to aid in the development of these connections, but its significance grew significantly last year.

B2B marketers required a way to engage with prospects and partners in the absence of in-person events. They discovered that social media platforms were the most efficient way to do this.

B2B leaders may use social media to:

1. Build Brand Awareness

Companies may convey their narrative, explain why they provide the services they do and keep audiences informed via customer and staff tales across a variety of media.

If B2B executives can use their workers’ voices to enhance their brand’s reach, they will be able to do so. Every employee has a personal network, which might include hundreds of people. Hundreds of more persons are linked to each of those connections.

2. Generate Leads

By publishing videos, news, statistics, and fascinating trends, they may create significant dialogues and interactions within their target sector. These methods might help you obtain leads as well as develop trust with prospective consumers.

3. Measure Marketing Efforts

You can measure critical performance indicators using social media platforms and management solutions (KPIs). You may even give organic social media interaction a monetary value. Earned media value (EMV) estimates how much paid advertisements would have cost for organic social engagement and reach.

4. Build Brand Authenticity

Brands can create trust with prospective consumers, partners, and talent/employees by engaging on social media. This is particularly true if other individuals are spreading the word about your business or products/services. Family and friends are approximately three times more likely than official brand channels to be trusted with advice or suggestions.

5. Grow Your Audience

Social media was used by 4.48 billion individuals in 2021. Not only does social media provide you with access to the greatest addressable market online, but it also allows you to see what real people are talking about and like. You can establish an audience that believes in your brand, goods, and services if you discover how to address this market’s concerns through thought leadership material.

6. Build a Community

You can create an active social network around your business with some effort and involvement. Employees and consumers may both help you produce quick Likes and Shares for your material, allowing it to reach new audiences.

7. Stats Showing Why Social Media Marketing Is Important

It’s apparent that social media platforms are excellent tools for highlighting employee tales, the brand’s vision and values, and for evoking emotional responses from consumers (yes, B2B companies should strike the emotional cord just like B2C companies do).

We see this in the data:

We see this in the data:

89% of marketers say social media is “Very important”, with 30 percent

saying it’s “Somewhat important” to their overall marketing strategy, according to Buffer.

Youtube accrues more than 1 billion hours of watch time each day. 82% of B2B marketers report using LinkedIn as a means of networking and making professional connections. They also use Facebook, Twitter, Instagram, Youtube, and Pinterest.

In 2017, 80% of social media B2B leads came from LinkedIn. (LinkedIn) 53% of the world’s population is now active on social media. (We Are Social)

13 new users are starting to use social media for the first time every second (Hootsuite).

70% of adults said they trusted recommendations online from friends and family, but only 15% said they would trust a companies’ official social media posts (PostBeyond).

91% of B2B buyers actively use social media (IDC).

79% of job applicants use social media to search for employment openings. However, 86% of applicants use social media for their job search in the first 10 years of their career (Glassdoor).

93% of Twitter members say they’re open to letting brands join a conversation, especially when they provide help (Twitter).

90% of Instagram members follow a business or official brand account (Instagram).

11. LinkedIn says it has almost 800 million members across 200 countries. North America makes up around 25% of that population.

12. Facebook reaches 59% of the global social media population. It’s the only social media platform that’s in the hands of over half of the world’s social media users.

[serpsol]

TOP 5 Benefits of Social Media Optimization for Your Business

For marketers that want to boost their online visibility and revenue, social media marketing is the current medium to use. Because of the Benefits of Social Media Marketing, it is quickly becoming the most significant aspect of effective internet marketing plans, and companies all over the world are finding ways to use Social Media to boost their success and enhance their online company.

Increased Brand Awareness

Improved Search Engine Rankings

Improved Brand Loyalty

Cost-Effective

Better Customer Satisfaction

Very Faster & Easier Communication

1. Increased Brand Awareness

One of the most cost-effective digital marketing tools for syndicating content and increasing your company’s exposure in social media. Because you will be dealing with a large audience of customers, implementing a social media plan will greatly advance your brand confession. To begin, create social media accounts for your company and begin interacting with people. Obtain “likes” and “shares” from your workers, business partners, and sponsors. Having consumers connect with your material on a regular basis can help to boost brand awareness and establish your company’s position. Each shared post will be presented to a unique network of individuals, which might lead to them becoming potential clients, and the more people who are aware of your company, the better.

2. Improved Search Engine Rankings

While posting on social media may help your company get some website traffic, you’ll need to put in more work if you want to see significant results. SEO is critical for increasing page ranks and driving traffic to your company’s website. While social media does not directly help search engine results, according to Social Media Examiner, 58 percent of marketers that have been utilizing social media for a year or more have seen an increase in SEO ranks. Being able to rank in the top places for your keywords will increase traffic and help you generate ideal outcomes for your company. Let’s face it, everyone uses Google to look for information, and they’re unlikely to go beyond page 1 since their solution is usually found on the first page of results.

3. Improved Brand Loyalty

The growth of a loyal client base is one of the most important objectives for almost all organizations. Because customer comfort and brand honor are often linked, it’s critical to connect with customers on a daily basis and begin building a relationship with them. Social media is more than simply a way to promote your company’s goods and campaigns As we do for serpsol technologies. Customers see this floor as a service channel via which they may communicate directly with the company. The millennial generation is noted for having the most brand loyalty of any generation.

4. Cost-Effective

Perhaps the most cost-effective aspect of an advertising campaign is social media marketing. Almost all social networking sites allow you to sign up and create a profile for free, and any sponsored campaigns you choose to participate in are quite inexpensive when compared to other marketing strategies. Being cost-effective has a number of advantages, including the ability to realize the most return on investment and the ability to have a larger budget for other marketing and company needs. If you decide to use paid social media advertising, start modestly to see what you may anticipate. Fine-tune your technique and attempt to develop your budget as you grow more enthralled.

5. Very Faster & Easier Communication

Thanks to social media, customers may reach out to an active customer support representative more easily than ever before.

Customers’ concerns may also be received, reviewed, and responded to quicker and more clearly than ever before. Turn to the industry, and the objection, the request may still exist, but the line of communication that was formerly difficult to establish is no longer nearly as difficult to establish. It’s easier than ever to reach the right people — and without having to pick up the phone — and it’ll only become better as more individuals and businesses utilize social media to stay in touch with the people who matter most to their company. Customers can now contact real-time responses like never before, which is something companies have aspired to for a long time.

[serpsol]

TOP 5 Benefits of Social Media Optimization for Your Business

For marketers that want to boost their online visibility and revenue, social media marketing is the current medium to use. Because of the Benefits of Social Media Marketing, it is quickly becoming the most significant aspect of effective internet marketing plans, and companies all over the world are finding ways to use Social Media to boost their success and enhance their online company.

Increased Brand Awareness

Improved Search Engine Rankings

Improved Brand Loyalty

Cost-Effective

Better Customer Satisfaction

Very Faster & Easier Communication

1. Increased Brand Awareness

One of the most cost-effective digital marketing tools for syndicating content and increasing your company’s exposure in social media. Because you will be dealing with a large audience of customers, implementing a social media plan will greatly advance your brand confession. To begin, create social media accounts for your company and begin interacting with people. Obtain “likes” and “shares” from your workers, business partners, and sponsors. Having consumers connect with your material on a regular basis can help to boost brand awareness and establish your company’s position. Each shared post will be presented to a unique network of individuals, which might lead to them becoming potential clients, and the more people who are aware of your company, the better.

2. Improved Search Engine Rankings

While posting on social media may help your company get some website traffic, you’ll need to put in more work if you want to see significant results. SEO is critical for increasing page ranks and driving traffic to your company’s website. While social media does not directly help search engine results, according to Social Media Examiner, 58 percent of marketers that have been utilizing social media for a year or more have seen an increase in SEO ranks. Being able to rank in the top places for your keywords will increase traffic and help you generate ideal outcomes for your company. Let’s face it, everyone uses Google to look for information, and they’re unlikely to go beyond page 1 since their solution is usually found on the first page of results.

3. Improved Brand Loyalty

The growth of a loyal client base is one of the most important objectives for almost all organizations. Because customer comfort and brand honor are often linked, it’s critical to connect with customers on a daily basis and begin building a relationship with them. Social media is more than simply a way to promote your company’s goods and campaigns As we do for serpsol technologies. Customers see this floor as a service channel via which they may communicate directly with the company. The millennial generation is noted for having the most brand loyalty of any generation.

4. Cost-Effective

Perhaps the most cost-effective aspect of an advertising campaign is social media marketing. Almost all social networking sites allow you to sign up and create a profile for free, and any sponsored campaigns you choose to participate in are quite inexpensive when compared to other marketing strategies. Being cost-effective has a number of advantages, including the ability to realize the most return on investment and the ability to have a larger budget for other marketing and company needs. If you decide to use paid social media advertising, start modestly to see what you may anticipate. Fine-tune your technique and attempt to develop your budget as you grow more enthralled.

5. Very Faster & Easier Communication

Thanks to social media, customers may reach out to an active customer support representative more easily than ever before.

Customers’ concerns may also be received, reviewed, and responded to quicker and more clearly than ever before. Turn to the industry, and the objection, the request may still exist, but the line of communication that was formerly difficult to establish is no longer nearly as difficult to establish. It’s easier than ever to reach the right people — and without having to pick up the phone — and it’ll only become better as more individuals and businesses utilize social media to stay in touch with the people who matter most to their company. Customers can now contact real-time responses like never before, which is something companies have aspired to for a long time.

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TOP 5 Benefits of Social Media Optimization for Your Business

For marketers that want to boost their online visibility and revenue, social media marketing is the current medium to use. Because of the Benefits of Social Media Marketing, it is quickly becoming the most significant aspect of effective internet marketing plans, and companies all over the world are finding ways to use Social Media to boost their success and enhance their online company.

Increased Brand Awareness

Improved Search Engine Rankings

Improved Brand Loyalty

Cost-Effective

Better Customer Satisfaction

Very Faster & Easier Communication

1. Increased Brand Awareness

One of the most cost-effective digital marketing tools for syndicating content and increasing your company’s exposure in social media. Because you will be dealing with a large audience of customers, implementing a social media plan will greatly advance your brand confession. To begin, create social media accounts for your company and begin interacting with people. Obtain “likes” and “shares” from your workers, business partners, and sponsors. Having consumers connect with your material on a regular basis can help to boost brand awareness and establish your company’s position. Each shared post will be presented to a unique network of individuals, which might lead to them becoming potential clients, and the more people who are aware of your company, the better.

2. Improved Search Engine Rankings

While posting on social media may help your company get some website traffic, you’ll need to put in more work if you want to see significant results. SEO is critical for increasing page ranks and driving traffic to your company’s website. While social media does not directly help search engine results, according to Social Media Examiner, 58 percent of marketers that have been utilizing social media for a year or more have seen an increase in SEO ranks. Being able to rank in the top places for your keywords will increase traffic and help you generate ideal outcomes for your company. Let’s face it, everyone uses Google to look for information, and they’re unlikely to go beyond page 1 since their solution is usually found on the first page of results.

3. Improved Brand Loyalty

The growth of a loyal client base is one of the most important objectives for almost all organizations. Because customer comfort and brand honor are often linked, it’s critical to connect with customers on a daily basis and begin building a relationship with them. Social media is more than simply a way to promote your company’s goods and campaigns As we do for serpsol technologies. Customers see this floor as a service channel via which they may communicate directly with the company. The millennial generation is noted for having the most brand loyalty of any generation.

4. Cost-Effective

Perhaps the most cost-effective aspect of an advertising campaign is social media marketing. Almost all social networking sites allow you to sign up and create a profile for free, and any sponsored campaigns you choose to participate in are quite inexpensive when compared to other marketing strategies. Being cost-effective has a number of advantages, including the ability to realize the most return on investment and the ability to have a larger budget for other marketing and company needs. If you decide to use paid social media advertising, start modestly to see what you may anticipate. Fine-tune your technique and attempt to develop your budget as you grow more enthralled.

5. Very Faster & Easier Communication

Thanks to social media, customers may reach out to an active customer support representative more easily than ever before.

Customers’ concerns may also be received, reviewed, and responded to quicker and more clearly than ever before. Turn to the industry, and the objection, the request may still exist, but the line of communication that was formerly difficult to establish is no longer nearly as difficult to establish. It’s easier than ever to reach the right people — and without having to pick up the phone — and it’ll only become better as more individuals and businesses utilize social media to stay in touch with the people who matter most to their company. Customers can now contact real-time responses like never before, which is something companies have aspired to for a long time.

[serpsol]

Tips To Revive Your Dead Website

Tips To Revive Your Dead Website

If you’re reading this, you’ve most likely established a website, most likely with zeal and drive. However, for whatever reason, you abandoned your website and allowed it to decay over time. We are certain that you are pretty excellent at what you do, whether it was because you were too busy taking care of the kids, traveling on business trips, working long hours, or simply because you were discouraged and gave up. You will, however, need to put in more work in order to succeed in this online endeavor.

We’ve got something fresh for you! You still have time to clean up that website that has been lying dormant, waiting for you to give it some attention so that its heart may begin to beat again.

The Internet is littered with the remains of defunct websites. Some vanish completely, while others become parked domains. We’ve put up a list of things you can do to resurrect your dormant website.

Conduct a thorough audit.

By default, this is the initial step in determining the condition of your website. Depending on how long your site has been inactive, you may find yourself in a variety of scenarios. It’s possible that your material could be penalized, or that the niche you abandoned will suddenly face fierce competition. Let’s have a look at what you can do:

Your website’s design and branding:

How well-designed is your website? Do your photos seem to be outdated? Replace them with newer, brighter ones. Is it sluggish, is it correctly written, or are you still utilizing old technology? Is your website compatible with mobile devices? Check to see whether it works on all of your devices. Is your present branding style appropriate for your target audience? If you answered no to any of the above questions, make the necessary modifications and set aside the necessary funds to keep up with the latest technologies.

Material Management and Community:

Does your content seem to be illogical? To attract the visitor’s attention, make it extremely simple to read and comprehend. Are there any high-quality backlinks in the content? Is the information in the meta-titles and descriptions correct? How often do you update your blog or website? If it is less than twice a week, you should be aware that it is insufficient. To be effective, you need to post something at least three times every week. How many visitors do you receive on a daily basis? What kind of activity do you have on your website? If they’re low, you’ve already figured out what to do! You must create a community for yourself. That may be accomplished in a variety of ways. You may use social media to promote your content, organize events, and use email marketing, to mention a few options. Search Engine Optimization (SEO) is a term that refers to the process of optimizing a website

Even a live website has to be optimized on a regular basis. Consider yours, which has been dead for a long time! Begin with your key phrases and keywords. They’ll be required for page ranking purposes. You’ll also need to index the links to speed up the process of making all of your sites show more quickly in Google searches. We understand that you may get disoriented here at some time. We highly suggest that you should hire a professional SEO agency to assist you in optimizing your website. Also, don’t forget to verify the integrity of your website, since there’s a potential that your data were hijacked by hackers while you were gone. Make sure to double-check this as well, and you’ll be OK. Your website will be back up and running in no time.

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5 Best Ways to Beat Your Competitors at SEO

Search engine optimization (SEO) is a never-ending battle to keep one step ahead of your competition, as anybody who has ever fought to obtain and retain top search results ranks will agree. To win that race, you must constantly enhance your own website while also keeping an eye on your rivals’ SEO efforts.

1. Concentrate your efforts on content generation.

When it comes to digital marketing, “ABC” stands for more than “Always Be Closing.” It should also serve as a reminder to webmasters that they should “Always Be Creating.”

The quality and quantity of content count whether you’re using SEO, pay-per-click, or any other digital marketing approach to attract new users to your website. Fresh information appeals to both search engines and their automatic indexing processes, as well as the individuals who visit your website. High-value content may also encourage viral sharing, which boosts the number of external backlinks to your site and enhances your SEO.

As a result, content development is a “win-win-win” situation. If you’re worried about your high search rankings being taken away by competition, you can’t go wrong by spending time writing blog posts, articles, downloadable items, and other content for your website Or Contact Serpsol Technologies To Overcome This!

2. Carefully consider your keyword targeting tactics.

You’ll want to pay close attention to the keywords you’re targeting as you create this material. Just because you’ve climbed to the top of the Google rankings for a certain term doesn’t indicate that sustaining that position is a worthwhile investment of your effort.

You should concentrate on the search queries that generate the most overall traffic. Examine the traffic statistics for various search queries using Google Analytics or Google’s Webmaster Tools software to identify which phrases are most productive and which may be surrendered to rivals. If feasible, employ sophisticated tools such as Raven Tools (free, with subscription options beginning at $99 per month) to figure out which keywords are converting the most.

3. Keep up with the latest SEO news.

SEO is a field that is always evolving. You may be able to solidify your advantage in the natural search results if you’re able to seize on a new approach or developing trend before your rivals.

Set aside time each week to keep an eye on SEO news sites like Search Engine Land and Search Engine Watch. If you notice a significant shift in SEO best practices, respond quickly to avoid your site from slipping behind in the rankings.

4. Keep an eye on the backlink profiles of your competition.

While it’s critical to keep a watch on your own website’s backlink profiles to avoid negative SEO assaults, you should also pay attention to any changes in the links your rivals are constructing.

The finest SEO tactics aren’t always generally known. Instead, users come upon a successful combination by chance, which leads to favorable website results. You can both identify potential linking partners for your site and uncover any new linking strategies your competitors are using to try to beat you by monitoring your competitors’ backlink profiles using tools like Majestic SEO (free, with paid plans starting at $49.99 per month) or Open Site Explorer (free, with paid plans starting at $99 per month).

5. Keep an eye on your rivals’ on-site SEO efforts.

Keep an eye on what your rivals are doing in terms of on-site SEO. You may be looking at one of two possibilities if any rivals drastically adjust their SEO activities: they may have found a new approach to optimize their sites in the search results, or they may be upgrading their pages in reaction to a penalty from the search engines.

In any case, keeping a watch on your rivals’ title tag structures, usage of keyword-optimized headers, and other SEO activities is a smart idea. All of this information, as well as a lot more, can be found using free, downloadable programs like Traffic Travis.

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Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It)

You know Google has become a household brand when you can Google the term and learn that it’s now a verb meaning “to utilize the Google search to get information about something.”

Google is without a doubt the most popular search engine. They’ve increased their market share by 10% in the last year, giving them a staggering 77 percent overall market share in the search engine game. What role does Bing/Yahoo play in this scenario? They together control around 18 percent of the search engine market, which isn’t much, but it’s also not insignificant.

Let’s talk about why you can be ranking well on Google but not on Bing or Yahoo, and what you can do about it. But first, let’s see if it’s really worth your time to bother about Bing/Yahoo SEO.

Is It Worth The Trouble?

The first thing we need to figure out is who uses Bing or Yahoo in the first place. Who do you think prefers them to Google, and why? (By the way, Yahoo search is powered by Bing, although their SERPs aren’t necessarily identical.) Peculiar.)

According to some sources, Microsoft workers make up a sizable portion of the Bing user base. Some claim it’s because of the elderly and those who aren’t as tech-savvy, which makes sense. Because most Bing searches are conducted through Internet Explorer, which is the default browser on Windows devices, and where Bing is set as the default search engine, it’s possible that older and less technologically minded people are just using Bing because it exists.

Surprisingly, some people actually choose Bing as their preferred search engine: coders, students, and people who rely on international maps function all prefer Bing for various reasons.

We’ve also got our folks using intelligent personal assistant Cortana to perform searches with Bing. So in short, we’ve got our:

Elderly folks

Non-tech-savvy folks

Programmers/other special features users

Cortana users.

And for Yahoo’s part, we’ve got a lot of folks who:

already use Yahoo mail (and so use Yahoo search as their default) or one of Yahoo’s other popular services like Yahoo Answers, Fantasy, Shopping, IM, Finance, News, etc.; or

prefer the security implications of using the little guy.

While current stats on the “Rise of Bing” and increased Bing market share are contradictory and difficult to confirm, there is a buzz in the air suggesting Bing use is on the rise. There’s similar talk in the rumor mills about Yahoo, too. So even if your target markets don’t line up with the demographics listed in the bullets above, you might not want to write off customizing SEO for Bing and Yahoo completely.

And if you do market and sell to any of the demographics above, you’ll definitely want to keep on reading.

Where Google And Bing/Yahoo Differ

They’re all pretty much the same. They even have the same appearance. (It appears that Yahoo and Bing have no qualms with nearly duplicating Google’s SERP site design.)

Obviously, the methods they employ to rank search results differ — as you’ve undoubtedly figured out if your position on all of the SERPs doesn’t line up.

Content-Type

Bing/Yahoo algorithms adore text (and rely on it for crawling visual material via alt descriptions and captions); Google’s algorithms favor visual stuff.

This is especially true for Flash content: whereas Google and even Adobe are phasing down Flash support, Bing appears to be stuck in the past, favoring (and even rewarding) Flash-based websites.

Keywords

Bing/Yahoo requires direct keywords and allows for greater wiggle space and less direct, context-based keywords As we do here at serpsol technologies; Google is more sensitive to keyword stuffing.

Social Signals

Bing appears to value websites that are discussed or active in social media more than others. For instance, when you search for a firm on Bing, you may see if a Facebook friend or a Twitter follower has mentioned or suggested the company or product.

Page Authority is a metric that measures how authoritative

High authority domains, such as those ending in.edu and.gov, are rewarded by both Google and Bing’s algorithms, although Bing is more concerned with domain age than Google. Bing SERPs will give older domains a little advantage.

Double Meaningful Search Terms

If a single search word might indicate two different things, Google will generally show the more popular website linked with the term first. When there are several interpretations, Bing prioritizes local results.

Search engine optimization in your area

Bing appears to be the small business king, with more local firms included in its SERPs. Google favors larger, more established companies, most likely because its algorithms regard them as more “trustworthy” search results.

How to Make All Three Work For You

Consistently creating really helpful and entertaining content for your visitors is the one thing you can do to ensure that you rank for all three search engines. That’s one thing Google, Bing, and Yahoo all agree on: while their methods for grading and ranking websites on SERPs differ, the bottom line is that they all want to reward the top sites for being the most useful to users.

It’s difficult to tell if there’s a single thing you can do to help you with all three search engines, especially now that we know how different their algorithms are. There are, however, a few things you can do to improve your overall SERP rating.

1. Content And Keywords

Text is preferred by Google, but rich material is preferred by Bing. Bing requires straight keywords, however, Google may deal with context keywords. So, what’s a search engine optimizer to do?

Of course, include elements of both tactics. The beautiful thing about the variations in search algorithms between Google and Bing/Yahoo is that most of the criteria aren’t mutually exclusive. You can have a lot of good text-based material and a lot of rich multimedia at the same time. As long as you’re not keyword stuffing, you may use both indirect and direct keywords.

So that’s what you should do: make sure your site has both text content and rich material with direct keywords.

2. Backlinks And Social Media

Bing prefers quality over quantity when it comes to backlinks. All you can do now is make sure you’re getting as many quality backlinks as possible. The more backlinks you get from reputable and well-ranked websites, the higher you’ll rise in the Bing and Google SERPs.

The same is true for social media: all you can do is improve your overall social media skills. Encourage social sharing by including social sharing buttons on all of your websites and blog articles, and consider launching a social media campaign to encourage people to share your content and speak about you on social media. The good news is that you can focus on making progress with Bing on this one; Google isn’t going to penalize you for having a stronger social network presence!

3. Use Bing Webmaster Tools And Keep Up With The Bing Webmaster Blog

SEO Reports and the SEO Analyzer tool from Bing Webmaster Tools are an SEOer’s greatest buddy for SEO feedback straight from the search engine. With these tools, you’ll be able to scan specific pages on demand, track your progress, and stay informed about changes to Bing algorithms that may affect your site.

Create A Bing Site

This is the choice for you if you have more time than money and want to rank organically.

It’s the most time-consuming way to improve your Bing rating, but if Bing links you with a valuable enough target market, it could be worth it. A Bing-optimized site would place a greater emphasis on multimedia-rich content and employ more short, direct keywords. (Be careful not to use duplicate material; this will affect your overall search engine rating.)

Run A Bing/yahoo Ad Campaign

Try conducting a Bing ad campaign on the Bing/Yahoo ad network if you have more money than time and want a safer, faster approach to rank on Bing or Yahoo. (Some even claim that Bing Ads outperforms Google AdWords!)

And because Bing/Yahoo aren’t clogged with SEO ers vying for first place, running an ad campaign on Bing is far less expensive! It won’t be organic, but it’ll get the job done considerably faster and for a lot less money, because you won’t be wasting man-hours figuring out how to climb the Bing SERPs while keeping your Google ranking.

You Really Can Have It All

If you think it’s worth it, all you have to do is put in a little extra elbow grease to transform your site into tasty crawler food for both Google and Bing/Yahoo bots.

That’s definitely my first recommendation: get your content, keywords, backlinks, and social media strategies polished up. If you’re still not where you’d like to be on the little guy SERPs, I definitely recommend looking into Bing/Yahoo ads — the safest way to rank without sabotaging your spot on Google SERPs.

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Why is the Google algorithm so important?

Observing valuable data on the ­World Wide Web is a numerous thing of us underestimate. As indicated by the Internet research firm Netcraft, there are almost 150,000,000 dynamic Web destinations on the Internet today [source: Netcraft]. The assignment of filtering through that multitude of destinations to observe supportive data is great. That is the reason web indexes utilize complex calculations — numerical guidelines that let PCs know how to follow through with allocated responsibilities.

Google’s calculation accomplishes the work for you via looking out Web pages that contain the watchwords you used to look at, then, at that point, allocating a position to each page based on a few elements, including how often the catchphrases show up on the page. Higher positioned pages show up further up in Google’s web crawler results page (SERP), implying that the best connections identifying with your inquiry question are hypothetically the initial ones Google records.

For Web page chairmen, being recorded noticeably on Google can bring about a major lift in website traffic and permeability. In 2007, Google outperformed Microsoft as the most visited webpage on the Web [source: The San Francisco Chronicle]. With that much traffic, getting a decent right on target a Google SERP could mean an enormous lift in the number of site guests.

Google’s watchword search work is like other web search tools. Computerized programs called bugs or crawlers venture to every part of the Web, moving from one connection to another and developing a record page that incorporates specific catchphrases. Google references this record when a client enters a pursuit inquiry. The web crawler records the pages that contain the very watchwords that were in the client’s inquiry terms. Google’s insects may likewise have some further developed capacities, for example, having the option to decide the contrast between Web pages with real substance and divert destinations — pages that exist just to divert traffic to an alternate Web page.

­Keyword arrangement has an influence on how Google tracks down locales. Google searches for catchphrases all through each Web page, yet a few segments are a higher priority than others. Remembering the catchphrase for the Web page’s title is a smart thought, for instance. Google additionally looks for watchwords in headings. Headings arrive in a scope of sizes, and catchphrases in bigger headings are more important than if they are in more modest headings. Watchword dispersal is likewise significant. Website admins ought to try not to abuse watchwords, however many individuals suggest utilizing them consistently all through a page.

In the following segment, we’ll find out with regards to Google’s protected PageRank framework.

Can’t Buy Me (Google) Love

Google says that it won’t sell prime search results spots. Every site you see in the results section on a Google SERP is there because of the PageRank system. Google does sell space for sponsored links above and next to the search results, but it uses shaded boxes and borders to alert users to the difference between normal search results and sponsored links.

The Google algorithm’s most important feature is arguably the PageRank system, a patented automated process that determines where each search result appears on Google’s search engine return page. Most users tend to concentrate on the first few search results, so getting a spot at the top of the list usually means more user traffic. So how does Google determine search results standings? Many people have taken a stab at figuring out the exact formula, but Google keeps the official algorithm a secret. What we do know is this:

PageRank assigns a rank or score to every search result. The higher the page’s score, the further up the search results list it will appear.

Scores are partially determined by the number of other Web pages that link to the target page. Each link is counted as a vote for the target. The logic behind this is that pages with high-quality content will be linked to more often than mediocre pages.

Not all votes are equal. Votes from a high-ranking Web page count more than votes from low-ranking sites. You can’t really boost one Web page’s rank by making a bunch of empty Web sites linking back to the target page.

The more links a Web page sends out, the more diluted its voting power becomes. In other words, if a high-ranking page links to hundreds of other pages, each individual vote won’t count as much as it would if the page only linked to a few sites.

Other factors that might affect scoring include how long the site has been around, the strength of the domain name, how and where the keywords appear on the site, and the age of the links going to and from the site. Google tends to place more value on sites that have been around for a while.

Some people claim that Google uses a group of human testers to evaluate search returns, manually sorting through results to handpick the best links. Google denies this and says that while it does employ a network of people to test updated search formulas, it doesn’t rely on human beings to sort and rank search results.

­Google’s strategy works well. By focusing on the links going to and from a Web page, the search engine can organize results in a useful way. While there are a few tricks webmasters can use to improve Google standings, the best way to get a top spot is to consistently provide top-quality content, which gives other people the incentive to link back to their pages.

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