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Advertisement review

I watched two advertisements; One about apple products and being forced to work at home, and the other about a dating app and how 2020 was the worst year. Let’s start with the apple advertisement first. The Apple advertisement created by TBWA/Media Lab is a poignant and relatable ad that speaks to the challenges of working from home during the COVID-19 pandemic. The ad features various people working from home, struggling with distractions, loneliness, and the boundaries between work and personal life. However, throughout the ad, the Apple products are showcased as tools to help make working from home easier and more efficient. The intended audience for this ad is people who are working from home, whether by choice or necessity. The ad speaks to the frustrations and challenges that come with this new way of working but also offers hope and solutions through the use of Apple products. By positioning its products as solutions to common work-from-home problems, Apple is able to connect with this audience and offer a sense of relief and support. The products advertised in the ad, such as the MacBook, iPad, and iPhone, are all useful tools for remote work and communication. By showcasing their products in a way that highlights their usefulness and functionality, Apple is able to make a compelling case for why their products are worth investing in for people who work from home. One potential criticism of the ad is that it may be seen as capitalizing on a difficult and uncertain time. However, it is worth noting that the ad does not make light of the challenges of the pandemic or downplay its severity. Instead, it offers a solution to a problem that many people are currently facing and does so in a way that is empathetic and understanding. In conclusion, the Apple advertisement created by TBWA/Media Lab is a well-executed and relatable ad that speaks to the challenges of working from home during the COVID-19 pandemic. By showcasing its products as tools to help make remote work easier and more efficient, Apple is able to connect with its target audience and offer a sense of support and relief. While some may criticize the ad as capitalizing on a difficult time, it is ultimately a useful and effective ad that offers a solution to a common problem. Next the Match.com advertisement. The Match.com advertisement created by Maximum Effort Productions is a clever and engaging ad that uses humor to connect with its target audience. The ad features Satan on a quest to find his perfect match, with the year 2020 personified as a woman named "2020". As Satan and 2020 go on dates, the ad pokes fun at the difficulties of dating during a pandemic, with various disaster scenarios interrupting their outings. The intended audience for this ad is people who are interested in dating and finding meaningful connections. The ad promotes the use of the Match.com app as a tool to find potential partners and connect with them online. However, the ad also acknowledges the challenges that come with online dating, such as the potential risks and dangers. The ad is successful in capturing the attention of the viewers through its creative and relatable storyline. The use of humor helps to lighten the mood during a time when many people were feeling the weight of the pandemic and other disasters. The ad also cleverly plays off the concept of "hellish" or difficult situations, tying in with Satan's character and the year 2020 as a whole. One potential criticism of the ad is that it makes light of serious and tragic events that occurred during the year 2020. However, it is worth noting that the ad does not make light of the events themselves, but rather uses them as a backdrop for the humorous storyline. Additionally, the ad does not make light of the pandemic itself or downplay its severity. In conclusion, the Match.com advertisement created by Maximum Effort Productions is a successful and entertaining ad that effectively connects with its target audience. By using humor and a relatable storyline, the ad is able to capture the attention of viewers and promote the use of the Match.com app. While the ad may not be for everyone, it is a well-executed and clever take on the difficulties of dating during a pandemic and the year 2020 as a whole. References: [Apple]. (2020, July 14). The whole working-from-home thing — Apple [Video]. Youtube. https://www.youtube.com/watch?v=6_pru8U2RmM [Ryan Reynolds]. (2020, February 12). Match Made in Hell [Video]. Youtube. https://youtu.be/KABSYzPqTTg