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British vodka production has been given an unexpected boost after this years perfect 'once in 20 years' harvest season.
William Chase, who founded the extremely successful brand Tyrrells and went on to found Chase Distillery, will double his production this year of his premium spirits thanks to a bumper potato season.
The distillery will produce 500,000 bottles this year, including their Marmalade Vodka and Elegant Gin, and also be able to lower their price point from £17.50 to £15.50 for 35cl. Chase, who is stocked by Waitrose, Tesco, John Lewis & Sainsbury, says that the 'Made in Britain' stamp helps his brand to do well in 26 countries around the world, particularly in America.
With a focus on the production, there is little budget left for marketing. The company employs just 30 people to operate the only potato distillery in the UK, and uses 300 potatoes to make just one small bottle.
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Gin may be riding high as the spirit of choice but around the world it's not as simple as ordering a G&T - everywhere does it differently!
In Spain, the biggest market for gin per head of population, order a G&T and you'll get it in a 'copa de balon' - a huge balloon style glass to keep it cool for longer. It will come with anything from cinnamon sticks to rosemary to grapes.
In Germany it's all about the basil smash, serving gin with muddled basil and lemon, mixed with syrup over ice.
For Italy, they've been developing the negroni. A typical G&T will now come with bitter marmalade, orange bitters and fresh orange, and has proved so popular it's being adopted in Colombia and Mexico too.
In Greece the focus for G&Ts has been on the glass and the garnish. It's not too unusual to see your bartender set dried thyme on fire, fill your glass with the smoke and pour in the gin and tonic.
All sound delicious, but I think there's a lot to be said for a plain old gin and tonic made with the best quality ingredients, in a village pub of a Friday night!
http://www.theguardian.com/lifeandstyle/wordofmouth/2014/oct/06/gin-tonic-british-drink-global-twist
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